I, Shijan Varghese, IInd year M.A. Journalism & Mass Communications, student of Bharathiar University, conducting this survey to study the colour perception of Logos among the people in Coimbatore as my final year Market Research project. Please be kind enough to answer the questions honestly. This survey would be confidential and use for academic purpose only.

Thanking you.

What attracts you most in logo ? (a) (b) (c) (d) Colour Font Size Shape 7. What type of logo do you prefer ? (a) Colour (b) Black & white (c) Both 10. Age upto18 Male 19-25 Female 26 -30 2.Do think colour give life to a logo ? (a) Yes (b) No 9. Income per month (Family) Up to 10000 10001 -20000 30001-40000 4.1. Are you attracted towards _ (a) Single colour logo (b) Double colour logo (c) Both (a) & (b) . Education 5. Gender 3. Is logo is an important element for identity ? (a) Yes (b) No 8. Occupation 20001 -30000 40001 and above UG PG Business Any other Student Up to Higher Secondary Employed Professional 6.

. (a) (b) (c) (a) (b) (c) .Rank the colour you like the most (from1 to 5)? (a) (b) (c) (d) (12) Identify the original colour in the following logos.11. . (a) .

. . . . (a) (b) (c) . (a) (b) . . .(b) (c) (a) (b) (c) .

. . (a) (b) (c) .(c) . (a) (b) (c) (a) (b) (c) .

(a) (b) (c) (13) Rate the following logo from 1-10 based on the colour. .

(14) Match the following . .

15.How did you recollect the log o based on _ (a) Brand identity (c) Brand Name (e)Television Ad (g) Internet Ad (b) Product (d) favourite Colour (f) Print Ad (h) Word of mouth (16) Newspaper How many Time spend for reading newspaper per newspapers do day? you read everyday ? Zero 1 2 3 4 and above Below half an hour 1-2 hours 3-4 hours 5-6 hours 7 hours and above .

(17) Television How do you access TV channels DTH Cable Internet TV Any other How many hour do you spend Which types of programmes do you Everyday? watch? Tick any one of the following Below half an hour 1-2 hours 3-4 hours 5-6 hours 7 hours and above Entertainment Informative Sports (18) Radio Radio modulation channel you use AM FM Any other Frequency Everyday? of usage Which types of programmes Where do you listen do you listen to? Tick any one to radio? of the following Entertainment Informative Sports Others Home Car Office Any other Specify Below half an hour 1-2 hours 3-4 hours .

(19) Internet How do you access internet? Broadband Wi-Fi Data card Any other Frequency of usage For what purpose are you Where do you access internet? everyday? using internet? Below half an hour 1-2 hours 3-4 hours 5-6 hours 7 hours & above Educative Informative Communicative Entertainment Others Home Office Educational institution Cyber café Any other Specify Name :______________________________( optional) Phone :_______________________________(optional) .

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