Ford Motor Company, a global automotive industry leader, needed to improve control over parts supply and logistics in the United States and Europe. With SAP® software, the company was able to improve visibility into global service parts inventory and customer orders, reduce inventory, and increase part sales.

“Our global strategic project will realign all processes in the after-sales and services area over the next few years and make them more efficient. More than 20,000 users – including our dealers and suppliers – will eventually use the new software.”
Raymond Damerow, Director Parts Supply and Logistics, Ford Customer Service Division – Europe

Company • Name: Ford Motor Company • Location: Dearborn, Michigan • Industry: Automotive • Products and services: Automobiles • Employees: Approximately 200,000 • Web site: • Implementation partners: Deloitte Consulting LLP and SAP® Consulting Challenges and Opportunities • Improve control over parts supply and logistics • Link suppliers, dealers, customers, and Ford in a single solution • Integrate and synchronize commercial, service parts planning, and warehouse management in real time • Reduce fragmented systems Objectives • Realign all processes in the After Sales and Services area and make them more efficient • Reinforce Ford’s established position in the parts market and enable an ambitious growth strategy • Achieve total supply chain visibility in real time • Increase dealer and customer service satisfaction • Minimize costs, especially ongoing IT costs

SAP Solutions and Services • SAP Service Parts Planning for Automotive package • SAP Supply Network Collaboration application • SAP Extended Warehouse Management application • SAP Customer Relationship Management application (future planned) • SAP BusinessObjects™ business intelligence solutions (future planned) Implementation Highlights • Establishment of support organization early in the project lifecycle to manage change • Phased rollout by operations section and region • Test concept to verify proper tools, accurate data, supplier communication, and inventory network management Why SAP • Global capability and focus on customer needs • Modular development and state-of-the-art technology • Scalable architecture Benefits • Increased visibility into global service parts inventory and customer orders • Improved and sustained fill of 98% • Improved collaboration with parts suppliers • Greater warehouse efficiency achieved (for example, reuse of common master data across all warehouses, reducing labeling and handling effort) • Better slotting through integration with demand history and forecasting

SAP Customer Success Profile Automotive

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