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230 – Intro to Media Advertising

Social and Ethical Aspects of Advertising


Due: Monday, Feb. 18, TurnItIn enabled

To prepare for this assignment, read pages 78-83 of Chapter 4 in your textbook, which covers “The Social
Aspects of Advertising.” Choose one of the social topics listed below that you feel strongest about. Read and
reread your social topic carefully. Consider your position on the topic: specifically, which "pro" or which "con"
position do you most believe? You must choose and support only one side of the argument, and only one
position. If you “ride the fence,” you will have 10 points deducted from your assignment grade.

First, summarize your argument in about two paragraphs, and be sure to use the information in your textbook
to describe and defend your position.

Once you’ve decided your position, find three distinctly different advertisements that support your position, and
explain how each supports your position. Be sure to use details from your argument to support each ad. Use
only real advertisements from one of the sources listed on the Canvas assignment page.

 Do not pay for access to any sources.


 Do not use ads from general Google/YouTube searches.
 Do not use ad examples that your book covers.

You MUST include an image of and a link to your advertisement in your paper.
EMBED the link so that the link actually links.

You must structure your paper according to the sample on the back of this assignment. You will have
one summary paragraph, and one paragraph explanation per advertisement. Papers that do not follow
this structure will be reduced at least 10 points. Double space!

Total, your typed paper will be close to or more than two pages.

Social Topics (Choose one of the following six topics):

1. Advertising Educates Consumers, (Begins on page 79.)

Pro: Advertising Informs


Con: Advertising is Superficial and Intrusive

2. Advertising Affects Happiness and General Well-Being, (Begins on page 81.)

Pro: Advertising Addresses a Wide Variety of Basic Human Needs


Pro: Advertising Only Reflects Society’s Priorities
Con: Advertising Promotes Materialism
Con: Advertising Creates Needs
Sample Paper Format (reduced to fit – you will double space your paper):

Your Name
Introduction to Media Advertising
Social and Ethical Aspects of Advertising

My Topic Choice: Advertising Educates Consumers


My Position is Con: Advertising is Superficial.

Summary of My Topic and My Opinion


Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis faucibus elit vel purus consectetuer aliquet. Praesent tincidunt tincidunt neque. Sed posuere
erat pulvinar nisi. Proin massa leo, laoreet et, ullamcorper ut, varius a, augue. Mauris nibh elit, bibendum non, ullamcorper sed, consequat in, justo.
Pellentesque elementum nunc id metus. Vivamus sodales vulputate justo. Quisque rhoncus. Nulla consequat. Nunc egestas, metus nec tincidunt hendrerit,
lacus nulla lobortis orci, id faucibus dui ligula non nisi. Donec hendrerit tristique eros. Aliquam eget orci nec ipsum tempor iaculis. Phasellus tristique, elit
vitae tincidunt porttitor, augue nunc commodo nisl, et pellentesque neque pede nec tellus. In hac habitasse platea dictumst. Pellentesque ut mi. Morbi et
lacus eu nisl consequat interdum. Pellentesque dignissim viverra nisl tristique, elit vitae tincidunt porttitor, augue nunc commodo.

Donec hendrerit tristique eros. Aliquam eget orci nec ipsum tempor iaculis. Phasellus tristique, elit vitae tincidunt porttitor, augue nunc commodo nisl, et
pellentesque neque pede nec tellus. In hac habitasse platea dictumst. Pellentesque ut mi. Morbi et lacus eu nisl consequat interdum. Pellentesque dignissim
viverra nisl.

Comcast “Small Business, Big Dreams”


Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis faucibus elit vel purus consectetuer aliquet. Praesent tincidunt tincidunt
neque. Sed posuere erat pulvinar nisi. Proin massa leo, laoreet et, ullamcorper ut, varius a, augue. Mauris nibh elit, bibendum non,
ullamcorper sed, consequat in, justo. Pellentesque elementum nunc id metus. Vivamus sodales vulputate justo. Quisque rhoncus. Nulla
consequat. Nunc egestas, metus nec tincidunt hendrerit, lacus nulla lobortis orci, id faucibus dui ligula non nisi. Donec hendrerit tristique
eros. Aliquam eget orci nec ipsum tempor iaculis. Phasellus tristique, elit vitae tincidunt porttitor, augue nunc commodo nisl, et
pellentesque neque pede nec tellus. In hac habitasse platea dictumst. Pellentesque ut mi. Morbi et lacus eu nisl consequat interdum.
Pellentesque dignissim viverra nisl.

Apple “Adult Swim: Robot Chicken” -- https://www.ispot.tv/ad/wa5S/apple-iphone-siri-adult-swim-robot-chicken


Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis faucibus elit vel purus consectetuer aliquet. Praesent tincidunt tincidunt neque. Sed posuere
erat pulvinar nisi. Proin massa leo, laoreet et, ullamcorper ut, varius a, augue. Mauris nibh elit, bibendum non, ullamcorper sed, consequat in, justo.
Pellentesque elementum nunc id metus. Vivamus sodales vulputate justo. Quisque rhoncus. Nulla consequat. Nunc egestas, metus nec tincidunt hendrerit,
lacus nulla lobortis orci, id faucibus dui ligula non nisi. Donec hendrerit tristique eros. Aliquam eget orci nec ipsum tempor iaculis. Phasellus tristique, elit
vitae tincidunt porttitor, augue nunc commodo nisl, et pellentesque neque pede nec tellus. In hac habitasse platea dictumst. Pellentesque ut mi. Morbi et
lacus eu nisl consequat interdum. Pellentesque dignissim viverra.

Jewelry Exchange “2018 Be My Valentine”


Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis faucibus elit vel purus consectetuer aliquet. Praesent tincidunt tincidunt neque. Sed posuere
erat pulvinar nisi. Proin massa leo, laoreet et, ullamcorper ut, varius a, augue.
(CONTINUED…. CUT OFF TO FIT THIS EXAMPLE – YOU WILL WRITE MORE THAN JUST 2 LINES!)

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