Edp Report - Stufur

ENTREPRENEURSHIP DEVELOPMENT PROJECT
StuFur
Submitted to:
Prof. Sunita Kumar
Department of Business and Management
CHRIST (Deemed to be University)
Prepared by:
Sourabh Attal
Reg. No: 1923573
Vaishali Hasija
Reg. No: 1923584
Praneet Jain
Reg. No: 1923558
4 BBA FIB A
DECLARATION
We, Sourabh Attal, Vaishali Hasija and Praneet Jain, hereby declare that the entrepreneurship
development report, titled “StuFur” submitted to Christ (Deemed to be University), in partial fulfillment
of the requirements for the award of the Degree of Bachelor of Business Administration-Finance and
International Business is a record of original and independent research work done by us during 2019 –
2020 under the supervision and guidance of Prof. Sunita Kumar, Department of Business Studies and it
has not formed the basis for the award of any Degree/ Diploma/ Associate ship/ Fellowship or other
similar title of recognition to any candidate of any University.
Date: Sourabh Attal

(1923573)
Vaishali Hasija
(1923584)
Praneet Jain
(1923558)
CERTIFICATE
This is to certify that the entrepreneurship development report, titled “StuFur” submitted to Christ
(Deemed to be University), in partial fulfillment of the requirements for the award of the Degree of
Bachelor of Business Administration-Finance and International Business, is a record of original
research work done by Sourabh Attal, Vaishali Hasija and Praneet Jain, during the period 2019–2020
of their study in the Department of Business Studies at Christ (Deemed to be University), Bangalore,
under my supervision and guidance and the report has not formed the basis for the award of any
Degree/ Diploma/ Associate ship/ Fellowship or other similar title of recognition to any candidate of
any University.
Date: Prof. Sunita Kumar

ACKNOWLEDGEMENT
We would like to express our profound gratitude to all those who have been instrumental in the
preparation of this Entrepreneurship Development Report. We wish to place on records, our deep
gratitude to our project guide, Prof. Sunita Kumar, for guiding us through this project with valuable
and timely advice.
We would like to thank Dr. (Fr). Abraham Vettiyankal Mani, Vice Chancellor and Dr. Joby Thomas,
HOD, for their support and encouragement.
Last but not least, we would like to thank my parents and friends for their constant help and support.
Sourabh Attal
Vaishali Hasija
Praneet Jain
INDEX
1. Executive Summary
2. Introduction
3. Market Research
4. Marketing
5. Human Resource Plan
6. Financial Plan
7. Execution Plan
8. Conclusion
9. Bibliography
EXECUTIVE SUMMARY
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In this Age of rapid urbanization and globalization, people‟s wants are becoming unlimited even
though our resources still remain limited. This is leading us to destroying our entire planet. Have you
ever thought if the furniture, you are using is eco friendly? If yes, then ‘StuFur’ is here for the rescue.
There are three basic needs that a man possesses food, clothing, and shelter. The global furniture
industry is bound to be huge, as it fulfills the second basic requirement of man. It is worth
$480 billion at present and is expected to reach $700 billion, shortly. This is because people are getting
increasingly conscious of the way they decorate their homes. It has become a means to create an
impression and represent their personality. Everybody wants to strike an impression with the use of
sustainable and eco friendly furniture
StuFur is known to create elegant, optimistic, affordable and functional furniture. The furniture is all
about new ideas, new dimensions, new imaginations and affordable living. Stufur helps you decorate
your life and spaces and turns them into a better version. This brand apart from great designs offers
individuality and customized products. The furnitures are the result of highest quality that has been
made exclusively from cardboard which is a sustainable and a recyclable material. We offer a diverse
range coupled with style and comfort.
This brand offers choice and accepts customer modification requests. There is also the option to choose
the color, design and finish of the furniture. After all, our aim is to curate our products according to the
customers and maximize their satisfaction.
The mantra of our business is that we don‟t believe in the current trends rather we work towards
enhancing your life by creating our own sustainability standards and also supporting the idea of quality
and simplicity over quantity.
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Contribution of StuFur to the community around:
Benefits to the Environment:
 Sustainability is maintained throughout the production

 No water pollution caused as non chemical dyes and finishes are used while production
 Less deforestation and soil erosion
 Biodegradable fibre which can easily be disposed without creating textile waste
Benefit to the Customers:
 Opportunity for customers to have Eco friendly furniture

 Anti bacterial, Anti Odour baggessee used
Benefits of using Cardboard over Wood:
 A high percentage of corrugated cardboard is recycled or repurposed – this superior flexibility

means that there is minimal waste going into a landfill.
 The raw materials used in the manufacturing process are not expensive, therefore making
corrugated cardboard an attractive, environmentally friendly and cost-effective alternative to
other forms of packaging such as plastic.
 Corrugated cardboard is strong and durable, but it also benefits from being lightweight and
easily manoeuvrable.
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INTRODUCTION
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Introduction to Small-scale Industry
A small-scale industry is a project or firm created on a small budget or for a small group of
people. A small-scale industry produces its goods using small machines, less power and hired
labor. It is located within a single place and produces goods meant for few people. Small-scale
industries are easy to start and manage given the minimal scale of production. They are set up to
cater for the basic needs of the people within their locality. An example of a small-scale industry
is a laundry or small kiosk created to cater to the individual needs of the people in the area in
which it is located. These businesses require little starting and operating capital. They require
cheap labor that is easily found and their target market is the host community. Such companies
also realize a small annual turnover and, as a result, pay fewer taxes. The classification of the
industry as large or small scale depends on the rate of production and the number of employees.
An industry with a low rate of production and fewer employees is a small-scale industry. Most
governments implement policies that strengthen the small-scale industry sector because of the
role the industries play in economic development. The industries help in alleviating poverty
through provision of employment and other products.
Characteristics of Small-scale Industry
 Ownership
Ownership of small-scale unit is with one individual in sole-proprietorship or it can be
with a few individuals in partnership.
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 Management and Control
A small-scale unit is normally a one-man show and even in case of partnership the
activities are mainly carried out by the active partner and the rest are generally sleeping
partners. These units are managed in a personalized fashion. The owner is involved in all
the decisions concerning business.
 Area of operation
The area of operation of small units are generally localized catering to the local or
regional demand. The overall resources at the disposal of small-scale units are limited
and as a result of this, it is forced to confine its activities to the locallevel.
 Technology
Small industries are fairly labor intensive with comparatively smaller capital investment
than the larger units. Therefore, these units are more suited for economics where capital
is scarce and there is abundant supply oflabor.
 Flexibility
Small-scale units as compared to large-scale units are more change susceptible and highly
reactive and responsive to socio-economic conditions. They are more flexible to adopt
changes like new method of production, introduction of new products etc.
 Resources
Small-scale units use local or indigenous resources and as such can be located anywhere
subject to the availability of these resources like labor and raw materials.
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Importance of Small-scale Industry
 Employment Generation
The basic problem that is confronting the Indian economy is increasing pressure of
population on the land and the need to create massive employment opportunities. This
problem is solved to larger extent by small-scale industries because small- scale
industries are labor intensive in character. They generate huge number of employment
opportunities. Employment generation by this sector has shown a phenomenal growth. It
is a powerful tool of jobcreation.
 Mobilization of resources and entrepreneurial skills
Small-scale industries can mobilize a good amount of savings and entrepreneurial skill
from rural and semi-urban areas remain untouched from the clutches of large industries
and put them into productive use by investing in small-scale units. Small entrepreneurs
also improve social welfare of a country by harnessing dormant, previously overlooked
talent. Thus, a huge amount of latent resources is being mobilized by the small-scale
sector for the development of the economy.
 Equitable distribution of income
Small entrepreneurs stimulate a redistribution of wealth, income and political power
within societies in ways that are economically positive and without being politically
disruptive. Thus, a small-scale industry ensures equitable distribution of income and
wealth in the Indian society that is largely characterized by more concentration of
income, and wealth in the organized section keeping unorganized sector undeveloped.
This is mainly because small industries are widespread as compared to large industries
and are having large employmentpotential.
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 Provides opportunities for development of technology
Small-scale industries have tremendous capacity to generate or absorb innovations. They
provide ample opportunities for the development of technology and technology in return,
creates an environment conducive to the development of small units. The entrepreneurs
of small units play a strategic role in commercializing new inventions and products. It
also facilitates the transfer of technology from one to the other. As a result, the economy
reaps the benefit of improvedtechnology.
 Supports the growth of large industries
The small-scale industries play an important role in assisting bigger industries and
projects so that the planned activity of development work is timely attended. They
support the growth of large industries by providing, components, accessories and semi
finished goods required by them. In fact, small industries can breathe vitality into the life
of largeindustries.
 Better industrial relations
Better industrial relations between the employer and employees helps in increasing the
efficiency of employees and reducing the frequency of industrial disputes. The loss of
production and person-days are comparatively less in small- scale industries. There is
hardly any strikes and lock out in these industries due to good employee-employer
relationship.
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Introduction to Furniture Industry
India is a land of wonderful and marvelous artistic work of wood which is being appreciated world wide
The rich Indian handicraft and beautiful traditional attributes of art and design have established a reputation
of Indian Furniture Industry in the nation and worldwide to be appreciated by people. There are exceptional
designs, rich, compact, and luxurious trends and not the least, the supreme quality have given elegance to
the furniture segment in the traditional as well as modern aspect. Tradition in making lots of developments
in the Indian furniture market is to make a luxury lifestyle statement. The old 'charpais' (string beds), inlaid
door jambs', handcrafted 'almaris' (cupboards), ornate jhulas' (swings) and grandfather's wooden 'kursi'
(chair), wooden 'takht (divans), old fashioned round tables with bloated legs and ornamented master beds
are back in furniture stores - and in homes as well. Often wood is recycled, culled from old discarded
furniture and crumbling 'havelis' (traditional Indian mansions) in the villages and former princely chiefs that
are being pulled down by real estate developers to make way for high rises.
Indian Furniture Industry is considered as a "non organized" sector, with handicraft production accounts for
about 85% of the furniture production in India The furniture sector only makes a marginal contribution to
the formation of GDP representing just a small percentage. In the year 2000, India ranked 48th among
furniture exporters and 49th among importers. This was due to the high import duty applied and on the other
hand, from the low technological level of Indian companies and the local tastes and traditions that influence
the style of the products offered making them difficult to export. Among all the types of furniture, the office
furniture segment is the one that boasts the most important, both from the point of view of size and of the
technological innovation of the production. The furniture industry employs a total of around 300,000
workers. The total production of furniture in 2001-02 according to Annual survey of Industry was USD
3580 million.
Introduction to Eco-Friendly Furniture

The importance of eco-friendly design productions have increased their worth in the world where natural
sources are limited but human needs are unlimited. Obviously, with the improvement of industrial
production, not only the furniture design affected, but also the environmental problems became more
serious. In developed countries and in our country, the studies that support eco- friendly furniture design
view have supported the products like those in both production and design process. The choice of material
for furniture design is an important issue so that during the post process of the design, the chosen material is
preferred as the most harmless one for the environment. The reason behind choosing ecological material is
not to harm nature and human health. Therefore, natural and recyclable materials are used. This study aims
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to observe the furniture design that is being developed with ecological design view so that significant views
and movements related to environment problems and design have been researched. Sustainable design
shows the social, environmental, economical values of design product in product designing area, on the
basis of sustainability concept. However, to make this happen; the choice of material, piece and all design,
the production improving stage and producing technology must have a sustainable system. With the relation
between environment furniture design concepts, it can be said that during the furniture design and making it,
the least harmful designs are included. Environment is a natural area where all alive and lifeless things live.
The place where living existences are tied with vital ties, affect and affected is called as habitat or
environment. To meet the needs of increasing population, there have occurred some problems related to the
devastation of environment. The pollution, which was caused by the increasing population and production,
brought new solutions. Environmental problems are things that affect all alive and lifeless existences
negatively, cause constructional harms, destroy the balance in ecosystems and mostly cause by people.
Environmental problems not only happen naturally, but also with human beings. After the Industrial
Revolution, consuming the natural sources insensibly more than it was needed and the negation that
technological growth created gave the environment a harmful ground. Not only urbanization and
industrialization which were going to give an answer for increasing population but also waste problem, air,
water and soil pollution also created environmental problems.
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Company Profile
Company Name:
StuFur
Industry:
Furniture Industry
Sub-Industry:
Sustainable Furniture Industry
StuFur, the company marching forward towards sustainable living and hence sustainable furniture concepts
that provides its customers with furniture made out of Cardboard, Baggesse which is beneficial and at
reasonable prices.
Address:
2nd floor, Plazza Mall, Commercial Street, beside Westside, 560042
Phone number: 9398114308, 8586003322, 9133645222
Partners:
 Sourabh Attal
 Vaishali Hasija
 Praneet Jain
Tagline:
“Your Imagination, Our Creation”
Vision:
Our vision is to be a leading furniture manufacturer offering innovative and superior quality to
all at affordable prices.
Mission:
Our mission is to create value for our customers through reliability and flexibility. We want our
customer to experience the warmth and comfort through respect, trust and affordability.
Origin of the Brand Name:
The name is inspired by our target customers and what we offer to them. „Stu‟ stands for Student and „Fur‟
stands for Furniture, making it the most suitable brand name. This brand name not only showcases how our
products have been curated for our target market but also depicts our passion to provide our customer base
with the best of the furniture at affordable prices.
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About the Brand:
StuFur is known to create elegant, optimistic, affordable and functional furniture. The furniture is all about
new ideas, new dimensions, new imaginations and affordable living. Stufur helps you decorate your life and
spaces and turns them into a better version. This brand apart from great designs offers individuality and
customized products. The furnitures are the result of highest quality that has been made exclusively from
cardboard which is a sustainable and a recyclable material. We offer a diverse range coupled with style and
comfort.
Target Customers:
Our focus is to provide people with custom made artistry furniture at an affordable price. Our offerings
target the students who require housing furnitures for a short period of time, the employees who work on
short term basis or are on any temporary transfers and the freelancers.
Customized Products:
This brand offers choice and accepts customer modification requests. There is also the option to choose the
color, design and finish of the furniture. After all, our aim is to curate our products according to the
Materials Used:
Cardboard, Dyes, Bagasse
The products designed are made up of hard and durable cardboard which is as strong as any other material
used to make furniture. To strengthen the structure of the products offered, we will be tightly compressing
the bagasse. The tightly compressed bagasse turns into a hard and strong raw material. This will be the
necessary support to the structure of the furnitures. The dyes are used for the specific color customization to
give it an elegant look as per the demand of the customers.
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Note: All these pictures are the miniature model of products made by us.
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Entrepreneurs
Profile name:
Sourabh Attal
Age: 19 years old
Gender: Male
Email id: sourabh.attal@bba.christuniversity.in
Mobile number: 9398114308
Permanent address: Cave temple road, opposite to Hulimavu police station, Bannerghatta
Main Road, Bangalore, 560076
Educational Qualification: Pursuing Bachelors of Business Administration with finance and

International Business from Christ University, Bengaluru
About the Entrepreneur: He is a very determined and hard working person, who always
believes in doing work with perfection. Having good leadership skills and managerial ability and
always have the thirst of learning new things. He believes in one thing “come what may if you
do right, your future is bright”.
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Profile name:
Vaishali Hasija
Age: 19years old
Gender: Female
Email id: Vaishali.hasija@bba,christuniversity.in
Permanent address: MyRoomie PG, near HDFC Bank, Kanakpura Road, Bangalore 560062
Educational Qualification: Pursuing Bachelors of Business Administration with Finance

and International Business from Christ University, Bengaluru
About the Entrepreneur: Inquisitive, Zealous and a hardcore Perfectionist who gives
full efforts in whatever come her way. She is a person who thinks innovatively and the
one who is a workaholic and performs her best for the development and success of the
company.
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Profile name:
Praneet Jain
Age:19 years old
Gender: Male
Email id: praneet.jain@bba.christuniversity.in
Permanent address: Bannerghatta Main Rd, Pai Layout, Hulimavu, Bengaluru, Karnataka
560076
Educational Qualification: Pursuing Bachelors of Business Administration with Finance
and International Business from Christ University, Bengaluru
About the Entrepreneur: Aspiring entrepreneur with big dreams and a mind made for
innovation
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Partnership Deed
StuFur is a limited liability partnership between Ms. Sourabh Attal and Ms. Vaishali
Hasija and Ms. Praneet Jain under the Limited Liability Partnership Act2008.
The partnership deed adhering thereto, is attached herewith
This deed of partnership is made on 15th April 2020 by and between
Ms. Sourabh Attal S/o Mr. Sanjay Attal hereinafter referred to as Party of the FIRST
PART (which expression shall deem and include his heirs, executors, administrators,
representatives, assigns and agents), AND
Ms. Vaishali Hasija D/o Mr. Pawan Hasija Party of the SECOND PART (which
expression shall deem and include his heirs, executors, administrators, representatives,
assigns), AND
Ms. Praneet Jain S/o Mr. Praveen Jain Party of the THIRD PART (which expression
shall deem and include his heirs, executors, administrators, representatives, assigns),
ANDWHEREAS the above-named partners have decided to start the partnership business
of selling furniture made out of cardboard in the name and style of StuFur with effect
from 10th August 2021 on the terms and conditions hereinafter mentioned and have
desired to reduce the terms and conditions into writing.
Now This Indenture Is Witnessed As Follows:
1. THAT the PARTIES referred above shall carry on the business of selling Bamboo
Fabric garments in the PARTNERSHIP FIRM under the name and style of
StuFur here in after referred to as the FIRM. But by their mutual consent may
start and carry on any other business or businesses under any other name or
names at
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any other place or places.
2. That the business of the PARTNERSHIP pursuant to this DEED of

PARTNERSHIP
shall be deemed to have commenced with effect from .
3. That the capital required for the business of Partnership shall be contributed time to
time by the PARTIES in such manner in all respect as may be agreed to between them
and such capital may be paid interest as may be mutually agreed from time to time at
the rate of rates not exceeding 12% (Twelve Percent) per annum.
4. That all the PARTIES referred above shall be Working Partners and shall attend
diligently to the business of the Partnership and carry on the same for the greatest
advantage of the Firm.
5. That the Profits or Losses of the Partnership business shall be divided among the
Partners as under.
NAME OF WORKING PARTNER SHARE OF PROFIT SHARE OF LOSS
Ms. Sourabh Attal 33% 33%
Ms. Vaishali Hasija 33% 33%
Ms. Praneet Jain 33% 33%
6. The duration of the PARTNERSHIP shall be at WILL of all the partners.

7. That any Partner may retire from Partnership after giving a notice to the other Partner
(s) of not less than one month in writing and at the expiry of such notice period,
heshall be deemed to have retired.
8. Upon mutual understanding, each Partner or his duly authorized agent shall have
free access to the account books of the Partnership and shall be entitled to take
copies or extracts from any or all such books and records of the Partnership
Business.
9. That no Partner shall have the right to sell, mortgage or transfer his share of interest
in the FIRM to anyone else except to his heir or heirs or any one of the existing
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Partners or to their heir (s). In the event of heir (s) selling his/her share to anyone
else, the existing Partners shall have a right or pre-emotion in respect of such share
(s) sold.
10. That the Partners shall keep or cause to be kept the books of account of the FIRM
at the principal places of its business and make all entries therein, and that all such
books of account kept shall be closed on 31st March every year or in the case of
any necessity on any other date as the Partners may mutually decide.
11. That no Partner shall do any act or thing whereby FIRM or the FIRM property may
be prejudicially effected.
12. That the terms of the Partnership Deed may be altered, added to or cancelled by the
written consent of the Parties to this DEED.
13. That the partners can open the bank account of the firm, in any bank and bank
account shall be operated by the partners jointly or individually, as the case may
be.
14. That the partners shall not take any loan in the name of the firm from any
person/Financing Company, bank or any other Govt./Pvt. Department in any case,
without the written consent of each other.
15. That in the case of any dispute arising out of this DEED between the Parties of this
DEED, it shall be decided by Arbitration as provided for under the Indian
Arbitration Act.
16. IN WITNESS WHEREOF the Parties hereto have set and subscribed their
respective hands to these presents the day, month and year first written above.
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Approximate Investment
The approximate investment is Rs. 11075000. Sourabh Attal, Vaishali Hasija and
Praneet Jain hold Rs.30,00,000 each respectively. A venture capitalist, Accel
partners the one which invested in Flipkart, Babyoye, Bookmyshow, Myntra whose
investment structure is between $0.5Mn and $50Mn in its portfolio companies is
investing Rs. 15,56,250 and We are taking a bank loan of Rs.51870(with 12%
interest). Henceforth the profit sharing ratio among the partners- Spoorthy,
Shivangi and Bhavna is 1:1:1.
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MARKET RESEARCH
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SWOT Analysis
Opportunities:
Relatively new
product
Eco Friendly
Environmental
Awareness
Strengths: Threats:
Eco Friendly Lack of awareness
about sustainability
Easy availaibility of SWOT products in furniture
Raw Materials sector
Luxurious and
ANALYSIS
Customer trust in
affordable initial stage
Weakness:
High initial
investment
Labor
inconsistentness
When doing the SWOT analysis for StuFur, we observe that the strengths and opportunities
outweigh the weaknesses and threats. The various strengths that StuFur has is that in a rapidly
dynamic environment of today‟s world, people have become more and more conscious about the
deteriorating environment for which StuFur presents a viable and attractive solution of using
cardboard, which has a wide and expansive set of benefits in both aspects of the sustainable
cardboard itself and the growing of the sustainable eco friendly furniture.
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Requirements:
Shop licence
Open current account in the bank
VAT CST number
GST registered number
Investor agreement
Rent Agreement
Employee Contracts
Financial Feasibility:
Present and Future scenario:
The The global eco-friendly furniture market size was valued at USD 35.2 billion in 2019. Rising
adoption of sustainable materials in furniture production to support the environment is driving the
market. In addition, growing initiatives such as environmentally friendly housing projects across
nations have widened the scope for eco-friendly furniture among consumers. Furthermore, increasing
influx of millennial and generation Z consumers purchasing eco-friendly furniture is likely to drive
the market in the forecast period.
Increasing demand for eco-friendly buildings across the globe is generating demand for eco-friendly
furniture. According to SmartMarket Report by Dodge Data and Analytics, there were 27% of green
building activities which comprised of over 60% Green Projects in 2018. This scenario is fueling the
market for sustainable furnishing.
In the present scenario, StuFur has analysed its current financial position and decided to begin
operations by selling 9600 units in the first year and continue to gradually sell more units in the
coming years to ensure that we are able to sell at margin and generate profits to continue this
business. Initially, StuFur will start small in order to absorb any negative cash inflows and generate
good profits, we will be selling a stipulated number of semi-finished units to big brands like FabIndia
and then sell the rest in our outlets as well as exhibitions. In future we hope to collaborate with more
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brands and even start up more promotional events to promote local designers and the theme of
Sustainability to the people.
Target Market and Targeting:
StuFur caters to our goods to upper-middle and Upper-class audience to provide them with high
quality, luxury goods that have an upper hand over other fabrics due to its many good properties and
benefits .By targeting this specific audience, StuFur can ensure that its customers can always have the
highest quality and best of all our resources.
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MARKETING
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USP
StuFur is known to create elegant, optimistic, affordable and functional furniture. The furniture is all about
new ideas, new dimensions, new imaginations and affordable living. Stufur helps you decorate your life and
spaces and turns them into a better version. This brand apart from great designs offers individuality and
customized products.
The furnitures are the result of highest quality that has been made exclusively from cardboard which is a
sustainable and a recyclable material. We offer a diverse range coupled with style and comfort.
This brand offers choice and accepts customer modification requests. There is also the option to choose the
color, design and finish of the furniture. After all, our aim is to curate our products according to the
We also promise buy back of furniture.
Segmentation
Stufur is basically targeting the students, new job seekers and start ups or basically people who want
furniture for a very short period of time. It is divided into 2 subdivisions which focus on further segments of
the target audience, namely-
StuFur homes : this segments main focus is to provide affordable and durable furnitures for students , new
job seekers or people who have moved into the city for a short span of time. highest quality furniture that
has been made exclusively from cardboard which is a sustainable and a recyclable material and also gives a
buy back guarantee will attract the target audience towards it.
StuFur offices : this segments main focus is to provide affordable and durable furnitures for start ups or for
offices that have been set up for temporary bases in the city. highest quality furniture that has been made
exclusively from cardboard which is a sustainable and a recyclable material and also gives a buy back
guarantee will attract the target audience towards it.
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Positioning:
Stufur plans to position itself to its target market in a way to increase the desirability and attractiveness of
the brand to build a pristine brand image in the minds of the customers through various promotional
activities as follows: -
Quality Positioning:
Stufur stresses on the high quality of its products, exclusivity of its range and the excellence of its customer
service to build its brand image.
Flexibility Positioning:
In order to elevate the co-creative process of Stufur with its customers, Stufur offers custom pieces for its
customers and enables special featured collections based on popular demand.
Marketing Mix
Product:
Stufur offers an affordable and high quality furniture made out of cardboard which possesses extraordinary
benefits and comfort to those using them. We are the first of our kind within the Bangalore market and plan
to establish ourselves by our assured quality and beautiful designs.
Place:
Stufur is based in Bangalore, which the perfect place to provide its products to the metropolitan residents
living there. We have a retail outlet in Commercial street which is the best place to base our sales operations
to the stylish crowd of Bangalore who are looking to do good for the their home.
Promotion:
• Televised Advertisements
Stufur will be spreading awareness about the brand via televised advertisements to
reach a wider audience.
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• Newspaper Advertisements:
We will begin to launch our brand by popularizing ourselves on newspapers to attract more customers.
• Big Sale on platforms like Amazon and Flipkart
In today‟s digital age, platforms like Amazon and Flipkart play a huge role in the sales of many goods,
especially furniture as customers can always browse for the best deals which Stufur endeavours to provide.
• App, Blog and Website

Again, taking into considerations of the wide reach and expanse the technological era has, Stufur extends
itself onto the internet by creating an online website and App for customers to get regular updates, news and
to get to know about new arrivals that we offer. The Website blog updates our customers about the various
programmes that we go to and conduct as well as the latest editions.
• Design Contests
To promote local designers and build better public relations, Stufur is planning a design competition in
which aspiring interiors/designers may take part and the winner will be awarded with a cash prize and an
offer to make a featured collection for us.
• Google Advertisements:
This enables us to reach out to the right audience because of the customized ads that Google offers based on
consumer psychology.
• Instagram Advertisements
This a highly popular way to advertise to the students and start ups of Bangalore who can select all the right
designs for their place.
Price:
In order to generate profits on operations, Stufur will be selling at margin and the price range of our
exclusive and extensive range begins from ₹1000 onwards.
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Michael Porter’s 5 force model.
Threat of New Entrants
• New entrants will need to invest in Brand, Technology, Distribution
• We will be the first innovators of carboard furniture in India which leads to a first comer
advantage.
Supplier power
• Indigenous supply base limited-most raw materials are imported
• We have identified a company from Arulpuram,Tirpur, Tamil Nadu called Texcraft

which is a leading raw material supplier which supplies high quality product at low price
Competitive Rivalry
• Other fabric brands like ikea are noted competition but they do not offer the same
type of products that we do and use different type of material.
• Many untapped potential markets- Sienna is catering to a niche market of people who are looking for
affordable and to places where ikea has not yet been expanded
Customer power
• As such, no control until new competitors enter the market
• Customers are given choice to customize their products.

Threat of Substitutes
• Unbranded and cheaper imported could enter the market
31
HUMAN RESOURCE
PLAN
32
33
HR POLICES
Organizational Chart
Directors
General
Manager
Financial Market and Designing

Manager data analyst Overwiever
Salesperson Receptionist Operator
Factory Transportation Security

Workers &office boy Guard
Total number of workers and partners and salary breakup
S.no Designation Head Salary per person Net Salary

Count per month
1. Directors 3 30000 90000
2. General Manager 1 20000 20000
3. Sales Person 1 6500 6500
4. Accounts Manager 1 15000 15000
5. Marketing and Data 1 15000 15000
Analytics Manager
6. Receptionist 1 8000 8000
7. Transportation and office 4 4000 16000
boy
8. Security Guard 2 4000 8000
9. Local Tailor 1 4000 4000
10. Designing overseer and 2 6500 13000
assistant
11. Factory Workers 18 7500 13500
Total per month 35 120500 330500
Total per year 35 1446000 3966000
34
Recruitment Procedure
For the labour or workers in the manufacturing and packing uit there will be no recruitment
process as such but for the posts of General Manager, Marketing and data analyst, Accounts
Manager, Receptionist and designer there will be a personal interview taken after submission of
their resumes. The interview of the General Manager will be taken by the directors and all others
will be selected by the General Manager.
For the awareness of the company‟s need of employees we will be printing ads in newspapers
and pamphlets especially in those areas where we are concentrating workers from and posts will
also be placed on social media handles and other online web portals for job applications.
Management Structure
 The HR department, public relations, company collabrations and negotiations will be

handled by Sourabh
 The marketing and sales department will be handled by Praneet
 The finances and product requirements are handled by Vaishali

 All the customer needs and preferences, new market trends and all the data related to the
market are gathered and analyzed by the Marketing and Data Analyst under the
supervision of Sourabh. All the books of accounts to be maintained, all the tax returns ,
preparation of financial statements will be taken care by the Financial Manager under the
supervision of Praneet
 The person to coordinate all the departments and to see everything is flowing smoothly
and to identify, inform and to solve any mishappenings in the company is done by the
General Manager he is answerable to all the three directors
 All the issues of factory workers, office workers their requirements and company‟s
requirements of them and from them and collaboration with other businesses or
expansion of the business will be handled by Vaishali
35
Qualifications of Posts
 Directors- should be a graduate in Bachelors in Business Administration.

 General Manager- should be a post graduate in any field whether commerce or management.
 Accounts Manager- should be a graduate in the field of accountancy
 Designer-should either have a graduation in any fashion designing course should have atleast 5
years of experience in this field
 Receptionist should atleast complete his/her +2 or PUC
 Workers need not have any academic certification but should have a knowledge in their
respective field
Working hours
 10 am to 7 pm from Monday to Friday

 10 am to 2 pm on Saturday (as per requirements)
Punctuality, leave policy and Maternity benefit

Any employee of the company will have to give a prior notice of two days before leave to the
General Manager. The General Manager will pass it further to the Directors. The leave will be
sanctioned only if it is approved and signed by any one of the Directors. Every employee will be
provided with an official three days leave as a bonus apart from Sundays and other public holidays
(which may change according to situations) and every employee can take this leave on any day
provided that not more than 2 people are taking the leave on the same day. Every uniformed leave
will be considered as 2 days leave.
Employee engagement program:

For increasing the effectiveness of work all the employees need to know each other, should be
friendly and cooperative with each other so there are few employee engagement activities where
we will be having ice breaking sessions, counselling sessions by spoorthy and sometimes by few
psychologists, we will be releasing an e-magazine every month consisting of the star employee of
every unit, each person‟s performance will be shown and some other inputs will be given to the
employees to improve their performance. All the star performers will be provided with a holiday or
36
free movie tickets or some shopping vouchers of our collaborated brands and companies, which all
will motivate the employees to work better.
Retirement policy
The senior managers will have to serve till their 60 years of age and other employees have to serve
till 55 years of age. However, voluntary retirement policy is accepted. The employee will have a
deduction of 10% of their monthly salary as provident fund savings, and will be allowed incentives
while leaving according to the work done by them.
Loan grant policy
The loan application of the employees for housing and education is registered based on salary and
other loans like car, touring is not accepted. The agreement for the applied loan amount including
EMIs, and the return plan is finalized on the sanctioned loan amount.
37
FINANCIAL
PLAN
38
39
Financial Plan: Initial investment
Particulars Amount
Start-up expenses incurred:
Legal expenses (Registration and incorporation and Manufacturing 2,00,000
license)
Printing and stationery 20000
A. Total start-up expenses 2,20,000
Fixed Assets needed:
Machinery 805000
Furniture 250000
Computers, electronic tools and Software 150000
B. Total Fixed Assets needed 1,075,000
Current Assets and Advances Required:
Cash and Bank Account 9000000
Office cum Retail Outlet expenses 450000
Factory and warehouse expenses 200000
C. Total Current Assets and Advances Required
Total Funding Required (A+B+C) 11075000
40
 P&L statement and Balance sheet (projected for 3years)
First Year (1st April, 2021 to 31st March, 2022)

Salary Structure for the year:
Sr. Position Head Salary per Net Salary
No. Count Head per

month
1 Directors 3 30000 90,000
2 General Manager 1 20000 20.000
3 Sales Person 1 6500 6500
4 Accounts Manager 1 15000 15000
5 Marketing and Data 1 15000 15000

Analytics Manager
6 Receptionist 1 8000 8000
7 Transportation and 4 4,000 16000

Office Boy
8 Security Guard 2 4,000 8000
9 Local Tailor 1 4000 4000
10 Designing overseer 2 6500 13000

and Assistant
11 Factory Workers 18 7500
135000
TOTAL per month 35 120500 330500
TOTAL per year 35 1446000 3966000
Stock for the 1st year:

Products Purchases Sales Closing stock
Units Cost Total Units Price Total Units Price Total
A 10800 1100 11540000 9600 1800 17280000 1200 1000 1200000
41
P&L statement for the year ending 31st March, 2022
Dr. Cr.
Particulars Amount Particulars Amount
To Purchases By sales
Cash 8655000 Cash 12960000
Credit 2885000 11540000 Credit 4320000 17280000
To Direct 200000 By Closing stock 1200000
Expenses
To Gross Profit 6740000 18480000
c/d
18480000 18480000
To salaries 3966000 By Gross Profit b/d 6740000
To Rent 720000
To Electricity 200000
To Water 30000
To Cleaning 10000
To Fuel 30000
To Petty 50000
Expenses
To Depreciation 25000
on Machinery
on Machinery
42
To Printing and 30000
Stationery
To Packing 60000
Charges
on Computer &
Electronic Tools
To 365000
Advertisement
To Sundry 150000
Expenses
To Internet 10000
To Interest 62250
Charges
To Office 50000
Expenses
To Net 891250
Profit c/d
TOTAL 6740000 6740000
43
Cash Flow Statement for the year ending 31st March, 2022
Payments Amount Receipts Amount
Cash Purchases 8655000 Cash Balance b/d 9000000
Direct Expenses 2,00,000 Cash Sales 12960000
Other cash expenses 5924500
Cash Balance c/d 7180500
TOTAL 21960000 21960000
Balance Sheet as on 31st March, 2022

Liabilities Amount Assets Amount
Share Capital Fixed Assets:
Sourabh 3000000 Furniture
Praneet 3000000 250000-25000 225000
Vaishali 3000000 Computer &
Accel Partners Electronic
1556250 100000-10000 90000
Bank loan 518750 11075000 Machinery
805000-80500 724500
Reserves & Surplus Investments
44
Secured Loan Current Assets
&Loans & Advances:
a) Current Assets
Closing Stock 1200000
Debtors 4320000
Cash 7180500
Unsecured Loan Miscellaneous
Expenditure:
Preliminary Expenses 220000
Current Liabilities
&Provisions:
a) Current Liabilities
b) Creditors 2885000
c) Provisions
TOTAL 13960000 13960000
45
Second Year ( 1st April, 2022 to March, 2023)
Salary Structure for the Year:
No. Count Head per

month
1 Directors 3 30000 90,000
2 General Manager 1 20,000 20.000
4 Accounts Manager 1 15,000 15000

Analytics Manager

Office Boy

and Assistant
11 Factory Workers 18 7500 150000
135000
TOTAL per year 35 1446000 3966000
Stock for the year:

Units Price Total Units Price Total Units Price Total
A 11550 1050 12127500 12000 1800 21600000 750 1000 750000
46
Dr. Cr.
To Opening Stock 1200000 By Sales:
Cash 16200000
Credit 5400000 21600000
To Purchases: 12127500 By Closing Stock 750000
Cash 9095625
Credit 3031875
To Direct Expenses 400000
To Gross Profit c/d 86225500
22350000 22350000
To Salaries 3966000 By Gross Profit b/d 86225500
To Rent 720000
To Water 35000
To Cleaning 15000
To Fuel 35000
To Petty Expenses 50000
To Office Expenses 50000
To Depreciation on Furniture 22500
To Depreciation on 9000
Computer & Electronic
Tools
To Machinery 72450
To Stationery 25000
To Advertisement 450000
To Packing Charges 80000
To Internet 10500
To interest on Loan 66250
47
To Preliminary Expenses 66000
written off @ 30%
To Net Profit c/d 2729800
TOTAL 86225500 86225500
Cash Flow Statement for the year ending 31st March, 2023
Direct Expenses 400000 Cash Sales 16200000
Other cash expenses 7646160 Debtors paid 4320000
Creditors 2885000
Corporate tax paid 818940
Balance c/d 6854775
TOTAL 27700500 27700500
P&L Appropriation for the year ended 31st March, 2023
Dr. Cr.
To Corporate tax (@30%) 818940 By Balance c/d 2729800
To Transfer to Reserves 73450
To Balance b/d 1837410
TOTAL 2729800 2729800
48

Share Capital: Fixed Assets:
Sourabh 3000000 Furniture
225000-22500 202500
Praneet 3000000
Vaishali 3000000
90000-9000 81000
Accel Partners Machinery
724500-72450 652050
1556250
11075000
Bank loan 518750
Reserves &Surplus 73450 Investments
Reserve
Secured Loan Current Assets & Loans
&Advances:
a) Current Assets:
Debtors 5400000
Cash 6854775
Expenditure:
Current Liabilities &
Provisions:
a) Current Liabilities:
Creditors 3031875
b) Provisions
TOTAL 14180325 14180325
49
Third Year (1st April, 2023 to 31st March, 2024)
Events happened in this year:
i. We have hired 4 more workers in the firm
ii. Salary of the employees is increased by10%
Salary structure for the year:

No. Count Head per

month
1 Directors 3 33000 99,000
2 General Manager 1 22,000 22000
4 Accounts Manager 1 16,500 16500

Analytics Manager

Office Boy

and Assistant
11 Factory Workers 20 8250 165000
TOTAL per year 37 1590600 4560600
50
Stock for the year:
Units Price Total Units Price Total Units Price Total
A 16200 1050 17010000 14400 2000 28800000 600 1000 600000
Dr. Cr.

To Opening Stock 750000 By Sales
Cash 21600000
Credit 7200000 28800000
To Purchases By Closing Stock 600000
Cash 12757500 17010000
Credit 4252500
To Direct Expenses 500000
To Gross Profit c/d 11140000
29400000 29400000
To Salaries 4560600 By Gross Profit b/d 11140000
To Rent 720000
To Water 40000
To Cleaning 15000
To Fuel 40000
To Petty Expenses 55000
To Depreciation on Furniture 20250
To Depreciation on 8100
51
Tools
To Machinery 65205
To Stationery and Printing 25000
To Advertisement 400000
To Packing Charges 100000
To Internet 11000
To Bank interest on Loan 66250
To Preliminary expenses 46200
written off @ 30%
To Net Profit 4767395
TOTAL 11140000 11140000
Cash Flow Statement for the year ending 31sh March, 2024
Direct Expenses 500000 Cash Sales 21600000
Other cash expenses 9416476 Debtors paid 5400000
Creditors 3031875
Corporate tax paid 1430219
Balance c/d 6718705
TOTAL 33854775 33854775
52
P&L Appropriation for the year ended 31st March, 2024
Dr. Cr.
To Balance b/d 3110176 By Balance c/d 4767395
To Corporate tax 1430219
To Transfer to reserves 227000

and surplus
TOTAL 4767395 4767395

Share Capital: Fixed Assets
Sourabh 3000000 Machinery 586845
Furniture 182250
Praneet 3000000
Computer 72900
Vaishali 3000000
Accel Partners
1556250
11075000
Bank loan 518750
Reserves & Surplus Investments
Reserves 227000
Secured Loan Current Assets & Loans
& Advances
a) Current Assets
Debtors 7200000
Cash 6718705
53
Expenditure:
Current Liabilities &
Provisions
a) Current Liabilities: 4252500
Creditors
b) Provisions
TOTAL 15554500 15554500
Depreciation Account
Furniture A/C
Dr Cr
Date Particulars Amount Date Particulars Amount
2021 To Bank A/C 250000 2022 By Depreciation 25000
April 1 Mar31 A/C(10% on
250000) 225000
By balance c/d
250000 250000
2022 To Balance b/d 225000 2023 By Depreciation 22500
225000)
By balance c/d 202500
225000 225000
202500)
202500 202500
54
2024 To Balance b/d 182250
April 1
Computer & Electronic A/C

Dr. Cr.
100000)
100000 100000
April 1 Mar31 A/C(10% on 90000)
90000 90000
April 1 Mar31 A/C(10% on 81000)
81000 81000
April 1
55
Machinery A/C
Dr. Cr.
805000)
805000 805000
724500)
72450 72450
652050)
652050 652050
April 1
56
Break Even Analysis:
Formula used: BEP QUANITY = Total Fixed Cost in a year
Contribution per unit in year
Year Profit Total Total Contribution Final

/Loss Fixed Variable cost per unit BEP in
cost / No. of units ( Selling price Quantity
Produced per unit – VC
per unit)
1st 891250 4273250
14076500 1800 – 1303 4273250
10800 =497 497
= 1303 = 8598
2nd 2729800 4273250

15096950 1800 – 1307 4273250
11550 =493 493
= 1307 = 8668
3rd 4767395 4273250

20389555 2000 – 1259 4273250
16200 =741 741
= 1259 = 5767
In a year, our company is required to sell 8598 units to get breakeven point.
8668 and 5667 units are required to obtain break in next two years.
57
Risk Analysis
 Discoverability of the brand: Since we are brand new, it will take quite a while for people
to discover us.
 High initial investment: StuFur has to ensure high sales to make profits and recover its
initial investment.
 Labour Inconsistencies- Human errors and shortage of labour
 Competition- Competing with other brands
 Lack of awareness- people do not know much about bamboo fabric and its benefits.
 Human factors are a significant cause of internal threats. They may arise from employee
strikes, negligence and dishonesty; injuries or deaths in the industry; incompetence of the
organization's manager or other persons.
 Technological factors are the unforeseen changes in the techniques of production or
distribution. They may result in technological obsolescence and other business risks.
 Physical factors are the factors that result in a company's properties being lost or harmed.
These include breakdown of machinery and equipment used in business; industry fire or
theft; product transit damage etc. It also involves damages to the business arising from
the company's liability to third parties for intentional or unintentional damage caused to
them.
 Economic factors are the most important causes of external risks. They result from the
changes in the prevailing market conditions. They may be in the form of changes in
demand for the product, price fluctuations, changes in tastes and preferences of the
consumers and changes in income, output or trade cycles.
 Natural factors are the unforeseen natural calamities over which an entrepreneur has very
little or no control. They result from events like earthquake, flood, famine, cyclone,
lightening, tornado, etc. Such events may cause loss of life and property to the firm or
they may spoil its goods.
 Political factors have an important influence on the functioning of a business, both in the
long and short term. They result from political changes in a country like fall or change in
the Government, communal violence or riots in the country, civil war as well as
hostilities with the neighboring countries.
58
EXECUTION PLAN
59
Executive Plan
Incorporating an Furniture store under the sector or sub industry of Sustainable furniture
industry with not just one kind of product but in three different styles.
 Hiring a retail shop in commercial street along with the office and factory in Mysore
road
 Hiring required Human resources for both the manufacturing, managerial and supply
operations
 Purchase of machinery and equipment‟s
 Collaboration with big furniture companies
 To start the business in Bangalore and expanding the business pan India.
60
CONCLUSION
61
Conclusion:
In today‟s world of sustainable living and people becoming aware of their health and
consumers in desire and want of innovation in regularly used products, our company coming
with this new trend of furniture production using Cardboard, Bagassee, dyes is the best fit.
These days all the big furniture brand are moving towards corporate social responsibility
and infusion of sustainability in their production processes that too in furniture industry
where it uses a lot of water in its production processes like dying, cleaning and other such
processes, so companies to move towards this new trend is very necessary.
Benefits to the customers which will be attained by using our products are:
1. Contributing indirectly to the welfare of the economy
2. Sustainable living
3. Buying furniture at reasonable and affordable prices for such premium quality with
many good qualities of sustainable living and protecting the environment
4. Collaboration with big brands will also not make the customers feel not using
branded ones.
62
BIBLIOGRAPHY
63
Bibliography
 https://www.nuttall-packaging.co.uk/benefits-of-using-corrugated-
cardboard/
 https://content.magicbricks.com/property-news/hyderabad-real-estate-
news-industry-news/why-hyderabadis-are-opting-for-eco-friendly-
furniture/106625.html#:~:text=Eco%2Dfriendly%20furniture%20is%20f
urniture,pollute%20or%20harm%20the%20environment.
 https://www.architecturaldigest.com/gallery/eco-friendly-furniture-
designs
 https://www.instructables.com/Make-Furniture-With-Cardboard/
 https://www.thespruce.com/cardboard-furniture-designs-3017215
 https://www.intechopen.com/books/sugarcane-technology-and-
research/sugarcane-bagasse-valorization-strategies-for-bioethanol-and-
energy-production
 https://fashion-history.lovetoknow.com/fashion-clothing-
industry/chemical-synthetic-dyes
 https://www.appropedia.org/Stanley_and_Kristi%27s_eco-
friendly_cardboard_furniture
 https://inhabitat.com/tag/cardboard-furniture/
64
65
66

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ENTREPRENEURSHIP DEVELOPMENT PROJECT

Date: Sourabh Attal

Date: Prof. Sunita Kumar

5. Human Resource Plan

Benefits to the Environment:

 Sustainability is maintained throughout the production

Benefit to the Customers:

 Opportunity for customers to have Eco friendly furniture

Benefits of using Cardboard over Wood:

 A high percentage of corrugated cardboard is recycled or repurposed – this superior flexibility

through provision of employment and other products.

Characteristics of Small-scale Industry

Ownership of small-scale unit is with one individual in sole-proprietorship or it can be

with a few individuals in partnership.

the decisions concerning business.

and as a result of this, it is forced to confine its activities to the locallevel.

is scarce and there is abundant supply oflabor.

changes like new method of production, introduction of new products etc.

problem is solved to larger extent by small-scale industries because small- scale

opportunities. Employment generation by this sector has shown a phenomenal growth. It

is a powerful tool of jobcreation.

 Mobilization of resources and entrepreneurial skills

also improve social welfare of a country by harnessing dormant, previously overlooked

sector for the development of the economy.

 Equitable distribution of income

Small entrepreneurs stimulate a redistribution of wealth, income and political power

disruptive. Thus, a small-scale industry ensures equitable distribution of income and

wealth in the Indian society that is largely characterized by more concentration of

and are having large employmentpotential.

Small-scale industries have tremendous capacity to generate or absorb innovations. They

creates an environment conducive to the development of small units. The entrepreneurs

reaps the benefit of improvedtechnology.

 Supports the growth of large industries

 Better industrial relations

Introduction to Eco-Friendly Furniture

Age: 19 years old

Email id: sourabh.attal@bba.christuniversity.in

Mobile number: 9398114308

Educational Qualification: Pursuing Bachelors of Business Administration with finance and

Age: 19years old

Email id: Vaishali.hasija@bba,christuniversity.in

Mobile number: 8586003322

Educational Qualification: Pursuing Bachelors of Business Administration with Finance

Age:19 years old

Email id: praneet.jain@bba.christuniversity.in

Mobile number: 9133645222

Educational Qualification: Pursuing Bachelors of Business Administration with Finance

and International Business from Christ University, Bengaluru

The partnership deed adhering thereto, is attached herewith

This deed of partnership is made on 15th April 2020 by and between

Now This Indenture Is Witnessed As Follows:

2. That the business of the PARTNERSHIP pursuant to this DEED of

Ms. Sourabh Attal 33% 33%

Ms. Vaishali Hasija 33% 33%

Ms. Praneet Jain 33% 33%

6. The duration of the PARTNERSHIP shall be at WILL of all the partners.

Praneet Jain hold Rs.30,00,000 each respectively. A venture capitalist, Accel

investment structure is between $0.5Mn and $50Mn in its portfolio companies is

Shivangi and Bhavna is 1:1:1.

Open current account in the bank

VAT CST number

GST registered number

Present and Future scenario: