People come together over things they are passionate about – Football’s power to bring people together through

their common passion is uncanny; it makes our program really exciting and heaps of fun for all. The magic of Football brings people together and helps make dreams come true!" "Football United is a visionary program – bursting at the seams with integrity and love."
Adam Spencer (ABC Radio)

Anne Bunde-Birouste – Football United Founder

"Football United shows how our game can be a focal point for social inclusion and positive lifelong opportunities for children facing challenges. Both girls and boys are benefiting from this fabulous program, and we are delighted to be associated with it."
Moya Dodd (former Matilda, Gilbert and Tobin Partner, FFA Board Member and AFC Vice-President)
Football United® University of New South Wales, Ph: 02 9385 2591, www.footballunited.org.au

TABLE OF CONTENTS Section Heading Special Note from Football United®* Founder Section - 1 Section - 2 Section - 3 Section - 4 Section - 5 Section - 6 Section - 7 Section - 8 Section - 9 Section - 10 Section - 11 Appendix - 1 Appendix - 2 Appendix - 3 Introduction Background of Football United Football United Locations Weekly Football Activity Leadership Education and Development Community Partnerships Program Promotion and Advocacy Research Special Project: Football for Hope Team Advisory Committee and Management Team Partners FFH on the road to Alexandria: A participatory process Media Coverage Football United Program Participants and their country of origin 1 3 4 5 8 11 13 17 18 20 21 24 25 28 Page

*

Football United” is a trade mark owned and registered by Anne W. Bunde-Birouste and is used by permission”.

ABBREVIATIONS ACPE ARC BDSFA CRC IEC FFA FIFA FIP FUn G+T Lawyers LMRC ICB MRCs NGO NSW OFC PCYC QLD SC SPHCM SSWAHS Sydney FC SydWest MSI TAFE TMHC UNSW Australian College of Physical Education Australian Research Council Blacktown District Soccer Football Association Community Relations Commission, For a Multicultural NSW Intensive English Centre Football Federation Australia Fédération Internationale de Football Association Football-in-the Park Football United Gilbert and Tobin Lawyers Liverpool Migrant Resource Centre Islamic College of Brisbane Migrant Resource Centres Non-governmental Organisation New South Wales Oceania Football Confederation Police and Community Youth Clubs Queensland Save the Children School of Public Health and Community Medicine Sydney South West Area Health Service Sydney Football Club SydWest Multicultural Services Inc. Australian Technical and Further Education Transcultural Mental Health Centre University of New South Wales

Special Note from Football United’s Founder

Football United has come a long way since its humble, yet ambitious, beginning five years
ago. What began as a dream of mine has grown to include the dreams of many, not only in Australia, but across the world. Football United’s strength lies in the diversity and the experience of its management team, members and supporters, and their capacity to dream and inspire. This is unwaveringly complimented by their never-ending hope of a better future for all. Football United® gathers a diverse, multi-sectoral group, combining the skills of talented corporate leaders, the commitment of a wide range of individuals, community groups and NGOs, the engagement of academia, and support by local and state government representatives. Through this rapidly expanding network, Football United harnesses the power of football to inspire and promote social justice and community development. Thanks to this extensive and ever growing engagement, Football United has had an amazing two years since January 2009. We have seen our funding base expand through increased and diversified corporate and foundation engagements, improved government support and, importantly, an exciting new partnership with Football Federation Australia. Recognition for Football United has expanded beyond our borders, as we have engaged with and gained support from both the Oceania Football Confederation and the Asian Football Confederation. Excitement and enthusiasm escalated as Football United’s Hope Team represented Australia at first international Football for Hope Festival, held in South Africa, as an official event of FIFA’s World Cup™ 2010. Throughout 2010, the power of our dreams was manifested by North One TV and its energetic producer, Dan Goldberg. He championed Football United and won over a huge audience by relaying our powerful stories and enabling the production of the inspiring documentary “Passport to Hope” through Foxtel broadcasting, which chronicled this momentous year. Gratitude is owed to so many people, it is impossible to name them all. I would like to offer special thanks though, to the hundreds of young people and families who are members of Football United. You are the hope of our world, your strength and perseverance inspires me daily. Anne Bunde-Birouste Founder Football United

Football United promotes harmony through the global game of football. Our goals are to bring people together to have fun while learning and playing football. We believe in harmony and social justice for all

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INTRODUCTION

Report – January 2009 to December 2010
This report provides a detailed record of the programs, activities, events and achievements of
Football United from January 2009 to December 2010. It has been a period of unprecedented growth through the implementation of new programs and a continued focus on developing sustainability of our activities in local communities. Football United now provides regular football programs and leadership development for over 1000 diverse and disadvantaged children, youths and adults each year delivered in partnership with over 40 separate community, government and corporate partners. Among the major achievements during this period was the establishment of partnerships with two key organisations: Football Federation Australia and Save the Children NSW enabling Football United to strengthen and expand its NSW programs, and provide vital support for development of our national program. Football United also launched the first inter-state program, supporting Islamic girls and girls at risk through the Shinpads and Hijabs project in Brisbane, Queensland. Finally, the highlight of 2010 was Football United’s ‘Hope Team’ representing Australia at the Football for Hope Festival in South Africa, an official event of the FIFA World Cup™ 2010. This enabled Football United to connect with North One TV, who produced the inspiring, award winning documentary, Passport to Hope, which chronicled the momentous event. Introduction to Football United Football United is a not-for-profit organization that assists disadvantaged youth, in particular recently arrived refugee children, youth and their families, in overcoming societal barriers. It has four specific goals:
 To contribute to building social cohesion in refugee communities through a youth football  Promote social inclusion and address issues of disaffection amongst young refugees  To contribute to building racial harmony and social integration across communities

program students

through support for youth football development research

 To contribute to learning through program monitoring, evaluation and qualitative

While there is a particular focus on youth, the program contains elements designed to contribute to building community cohesion among the different refugee communities and exploring potential for bridging between different Australian communities in general. The Football United Report | January 2009 – December 2010 1

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INTRODUCTION

program combines a number of approaches that have had documented success, such as the use of sport to bring people from differing communities together. Fundamental is the use of proven intervention strategies focusing on personal and social development, such as empowerment, life-skills workshops, and youth mentorship programs. In addition the program puts into practice recommendations made at the 6th Global Conference on Health Promotion convened by the World Health Association in Bangkok, Thailand (August 2005), specifically by facilitating innovative, private-public multi-sectoral partnerships that support local engagement and action. Football United’s Core Activities 1. Weekly Football Activities Deliver in-school, after-school and weekend football programs, holiday camps and Futsal competitions, which include coaching and playing activities for participants, delivered by qualified volunteer coaches. Train refugee youth and adults as volunteer leaders, coaches and referees, enhancing their leadership, personal development and role model capabilities. Create extensive partnerships with stakeholders, including local, state and national football organisations, government agencies, local councils, businesses, community groups and other not-for-profit organisations to achieve long term and sustainable outcomes for the participants. Promote the program with the support of partners extensively in the media, publications and at Football United events and activities. Implement impact and process measures through longitudinal research to determine the contribution that football can have toward social inclusion and community participation of refugee and disadvantaged populations; monitoring and evaluation of all activities.

2. Leadership Education and Development 3. Community Partnerships

4. Promotion and Advocacy 5. Research

Football United Report | January 2009 – December 2010

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BACKGROUND OF FOOTBALL UNITED

Football United began four years ago with a vision to assist recently arrived humanitarian
refugee youth and families in their transition into Australian society. Using people’s love of football (soccer) we build opportunities for belonging, racial harmony and community cohesion. Sport in general, and football especially, has an important role to play in people’s lives and speaks to them in a language they understand. Research has shown that participating in sport improves physical and mental health, encourages strong community bonds, reduces crime rates, and can offer access to positive mentors for young people in disadvantaged communities. Transition to a new country includes practical challenges such as learning new languages, cultural and societal values. Refugees from conflict-impacted areas are often carrying emotionally traumatic experiences with them which can result in higher than average problems with language, housing, health, employment and education. The Football United program initially started with aims to provide connection to mainstream football for newly arrived refugee immigrants. Rapidly, however, we realised that communitybased football was not responsive to their needs, with cost and transport to and from games often prohibitively expensive for these groups. In addition, sensitivity to pre-migration experiences and cultural differences was often absent in mainstream community sport. In response, Football United initiated a range of opportunities for refugee communities to play football – and through football provides opportunities for belonging and social inclusion. As
often

the

program

implementation

progressed,

Football

United

leaders

noted

that

often community sport, as currently practiced, is exclusive rather than inclusive. Participation is largely not possible for many socio-disadvantaged youth. Football United’s experience and expertise in implementing a sustainable model of football for social development means that it is well placed to play a part in addressing these wider issues of exclusion. The Football United Approach Football United uses recognised approaches for social and community development. It utilises a community building, partnership-based approach, working with the community and community leaders to identify and address local needs. Its programs systematically include local engagement, capacity building and leadership development programs. Football United’s strengths lie in the diversity and experience of its management team, members and supporters. Football United gathers a diverse, multi-sectoral group, combining the skills of talented corporate leaders, the commitment of a wide range of community groups, NGOs, the engagement of academia, and supported by local and state government representatives. Through this rapidly expanding network Football United fosters the power of football to inspire and promote social justice and community development.

Football United Report | January 2009 – December 2010

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FOOTBALL UNITED LOCATIONS

Football United Program Area in Sydney, New South Wales:

1) Miller Technology High School and Intensive English Centre, Miller 2) Lurnea High School and Intensive English Centre, Lurnea 3) Granville South High School, Guildford 4) Fairfield High School and Intensive English Centre, Fairfield 5) Evans High School and Intensive English Centre, Blacktown 6) Campbell Reserve, Richmond Rd., Blacktown 7) Auburn Park, Macquarie Rd., Auburn 8) Police Community Youth Club, Blacktown 9) Tyndale High School, Blacktown 10) University of New South Wales, Randwick

Football United Program Area in Brisbane, Queensland:

1) Islamic College, Brisbane Football United Report | January 2009 – December 2010 4

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WEEKLY FOOTBALL ACTIVITY

Overview Football United provides regular and convenient opportunities to play football in communities with high refugee and indigenous settlement across Sydney. The programs vary depending on the needs of the community they are serving. Some programs run as part of the school curriculum, others are offered after school. Football in the Park is a regular Saturday morning community event in Blacktown, and on Thursday evenings in Auburn, NSW. School-based Football Programs: Football United is running both in-school and after-school types of school-based weekly football programs. In-school type programs are developed in-line with High School curriculum; older students in Years 10 to 12 are trained and qualified as coaches to run Football programs. These qualifications allow youth to coach in school during PE classes for the younger years and in local primary schools. They are also able to participate as coaches in the community and are actively encouraged to pursue further coaching opportunities outside of Football United. After-school programs are run by the Football United coaching team, and by trained and qualified older students of the participating schools at after school hours. Many of the participants have recently arrived in Australia and these programs provide a forum to foster cooperative relationships between youths enrolled in the Intensive English Centres and those undertaking their education at mainstream High School. Table-1: School-based Football Program areas and Partners
Implementing Schools 1 2 3 4 5 6 Miller Technology High School and IEC (NSW) Lurnea High School and IEC (NSW) Evans High School and IEC (NSW) Granville South High School and IEC (NSW) Fairfield High School (NSW) Islamic College Brisbane (QLD) started 2007 2008 2009 2009 2010 2010 Partnership/Grant Australian Research Council and research partners, G+T Lawyers, Sydney FC, FFA Save the Children (NSW), YogaAid, G+T Lawyers, Sydney FC, FFA Australian Research Council and research partners, SydWest MSI, YogaAid, Sydney FC, FFA JP Morgan, Australian Sports Commission, Sydney FC, FFA Save the Children (NSW), Active After-school Community, FFA Multicultural Affairs Queensland in the Department of Communities, Brisbane Roar FC, Active After-school Community,

Community-based Football Programs: Blacktown’s Campbell Park hosts the original Football United community-based weekly football program. It offers children of all ages the chance to play regular football, learn new skills and develop team tactics. Qualified Football United coaches from the local community and volunteers from a range of backgrounds provide guidance and expertise. The time and location were consciously selected as the most accessible and convenient for the people in the community. Table-2: Community-based Football Program areas and Partners
1 2 Program Area Campbell Reserve, Richmond Rd. Blacktown Auburn Park Macquaire Rd. Auburn started 2008 2010 Partnership/Grant SydWest MSI, YogaAid, BSDFA, Department of Immigration and Citizenship, JP Morgan Auburn Diversity Service Inc, Department of Community Services, FFA

Football United Report | January 2009 – December 2010

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WEEKLY FOOTBALL ACTIVITY

Futsal Program: In collaboration with Sydwest MSI and Blacktown PCYC, Football United has been running a Wednesday evening Futsal program at Blacktown PCYC since 2008. In partnership with Futsal NSW and SydWest MSI, Football United supports its program participants enabling participation in the Glenwood Futsal competition and Tyndale Futsal competition. The competition is perfect for the young men and women to showcase their skills, and also their ability to resettle in Australia. Their communities, families, and the younger generation watch with anticipation and inspiration. Many, especially the younger generation, look to them as role models, with their skills on the court and their desire to embrace the Australian way of life. Football United’s Football for Hope team member Mubasher Hassan was selected to represent NSW in the National School Futsal Championships in Brisbane in September 2010. Mubasher is a participant in the Football in the Park program on weekends, and helps to coordinate the Wednesday night Futsal program in Blacktown. Miller Technology High School boys’ squad participated in the Vikings Australasian Champion of Champions Futsal tournament. All of the players are part of the weekly after school Football United program, including Football for Hope team member Mekhaled Alanezi. Two Football United female participants were selected to play with under 16’s Girls NSW Super League futsal club, Liverpool Fusion.
Table-3: Futsal Programs and Partners 1 2 3 Futsal program Wednesday Futsal program at Blacktown PCYC Glenwood Futsal competition NSW Tyndale Futsal competition started 2008 2009 2010 Partnership/Grant SydWest MSI, Blacktown PCYC, Youth off the Street SydWest MSI, Youth off the Street Evans High School, SydWest MSI, Youth off the Street

New Programs in 2010 Shinpads & Hijabs: On Wednesday 28 July, Football United launched its brand new program, Shinpads & Hijabs, at Islamic College of Brisbane in Karawatha, Brisbane, with a number of partners on board to assist in the delivery of the program. These included Football Queensland, Brisbane Roar Football Club, South Side Education Centre and the Australian Sports Commission. The program is funded through Multicultural Affairs Queensland in the Department of Communities, and National Action Plan funding from the Department of Immigration and Citizenship. The program, which focuses on empowering young Muslim women to coach and deliver their own football games, already has six local female Muslim community representatives signed on as volunteer coaches.

Football United Report | January 2009 – December 2010

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WEEKLY FOOTBALL ACTIVITY

In addition, the program is building links between the Islamic College of Brisbane and other local education centres by providing football opportunities to girls from other institutions hosted at the ICB. More than 100 female students from the Islamic College of Brisbane at Karawatha participated in small sided football games as part of Football United's brand new program in Queensland. Fairfield High School and IEC: With Save the Children NSW partnership and support, Football United developed a combined in-school and after-school program for the Fairfield High School and IEC where students. 15 young students from refugee and migrant backgrounds, attending Fairfield High School and the Intensive English Centre, participated in a combined coach education course facilitated by Football NSW and the Active After-School Communities program by the Australian Sports Commission. The trained student coaches conduct weekly soccer drills for local primary school students during school sport sessions. Approximately 20 primary school-aged children participate in these sessions. During the spring school holidays, 10 Fairfield IEC/HS female students participated in the Football United camp at the NSW Sport and Recreation Academy, joining participants from 5 other Football United programs. A total of 37 girls attended and participated in football skills clinics, personal development and lifeskills, stress management activities, health and nutrition workshops as well as team building and confidence building activities. This enabled the girls to meet new friends from different schools and cultural backgrounds. Football-in-the Park (Auburn): The program is funded by Department of Community Services, Government of NSW and jointly implemented with Auburn Diversity Services Inc. Stakeholders and community consultation were held in September and October 2010. The coaching team and local coordinator were recruited in November 2010. The program began on December 21, 2010, with 2011 activities scheduled for early March 2011. Football-in-the Park (Auburn)’s assistant community coordinator is another Football for Hope team member, Areti Theodorou, who is in her final year at ACPE (Australian College of Physical Education) in Homebush. This is yet another example of youth engagement made possible through Football United.

Football United Report | January 2009 – December 2010

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LEADERSHIP EDUCATION AND DEVELOPMENT

Overview The Football United Leadership Development Program aims to enhance the confidence of youth and enable them to address way of life’s challenges and make a difference in their community. The leadership components include coaching, refereering courses, personal development courses, leadership courses and individual mentoring projects. Volunteer opportunities delivered specifically for the target participants enable them to engage in practical experiences that prepare them for their future. Coach training: Coaches at Football United are highly qualified and motivated. Many come from refugee backgrounds. Most are from the local community where they live and care tremendously about their work. They coach to inspire, so one day the same children that have been coached are able to contribute to their community themselves. It is this sustainable football development that stands communities in good stead to maintain a sustainable community life as well. In 2009 and 2010, Football United held accredited FFA Junior License and Grassroots coaching courses run by Football United's Football Director and ex-Socceroo Aytek Genc.
Table-4: Football United Coaching Trainings in 2009 and 2010
Course Name Community Coach Training Grassroots Coaching Grassroots Coaching Grassroots Coaching Grassroots Coaching Community & Grassroots Coach Training Grassroots Coaching Junior Licence Course Junior Licence Course Period January 2009 June 2009 November 2009 November 2009 November 2009 May 2010 Venue Francis Park, Blacktown Francis Park, Blacktown Miller High School, Miller Evans High School, Blacktown Granville South High School, Blacktown Fairfield High School Run by AASC Kai Lammert Aytek Genc Aytek Genc Aytek Genc AASC, Football NSW Aytek Genc Aytek Genc Aytek Genc Partnership ASC SydWest MSI Football NSW Football NSW Football NSW Football NSW ASC, Football NSW Football NSW Football NSW Football NSW Accredited ASC/ FFA FFA FFA FFA FFA ASC/ FFA Participants 12 13 4 11 18 20

1 2 3 4 5 6 7 8 9

June 2010 June 2010 OctoberNovember 2010

Golden Goal, Strathfield Golden Goal, Strathfield Lily Homes Stadium, Seven Hills

FFA FFA FFA

13 17 15

Leadership training: A special Football United Leadership training workshop was conducted in January 2010. Participants came from all over NSW to learn about leadership, project management and engaging in community and society. Leaders were invited from the business, sports and education sector to pass on their wisdom to the eager participants. The final day was hosted by JP Morgan in city, enabling the participants to engage with a large multi corporate organization.

Football United Report | January 2009 – December 2010

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LEADERSHIP EDUCATION AND DEVELOPMENT

Football United coaches its younger participants with aims to enhance the leadership qualities in these individuals so that they become more empowered to facilitate positive changes within themselves, Football United and the wider community. The tailored programme was built around extensive literature research, includes significant partner input, and active engagement with Football United coaches and participants. The participants of the Football United Leadership Program were nominated by their teachers and community youth organizations according to their personal characteristics and attributes as young individuals. The key aim of the program was to develop these skills and show the participants that they have immense potential to be strong leaders within their community and in their personal lives. The participant’s backgrounds are extremely varied and the strong cultural diversity creates a wonderful environment for learning, development, and self-exploration. Many uplifting ideals and values were explored and expressed by the participants, rendering the program an amazing success. School Holiday Football Training Camps: Football United ran school holidays football training camps to provide opportunities for Football United participants to engage with youth from different cultures, develop new friendships, and enhance self-confidence and self-awareness through leadership, team-building activities and football training sessions specific to the target group. During the reporting period, 4 school holidays football training camps for boys and girls were delivered, with participants displaying an enormous energy and discipline, learning new drills, skills, playing in mini competitions, building strong friendship with others, developing listening skills and receiving their certificates.

Football United Report | January 2009 – December 2010

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LEADERSHIP EDUCATION AND DEVELOPMENT

Table-5: Holidays Football Training Camps organized by Football United in 2009 and 2010
Camp Title 1 2 3 Venue Participants 48 24 37 Partnership CRC, SydWest, G+T CRC, SydWest, G+T SC, SydWest, G+T, SSWAHS 2009 October Holidays Camp (Boys) Sydney Academy of Sport 2009 October Holidays Camp (Girls) Sydney Academy of Sport 2010 October Holidays Camp (Girls) Sydney Academy of Sport

Mentorship Sony Siyakhona Project: As the 2010 FIFA World Cup and the Football for Hope Festival approached in South Africa, Football United partners Sony, FIFA and Street Football World launched the Siyakhona project. Siyakhona means “we can” in Zulu and Xhosa languages. The project is designed to train young people in digital photography by telling their story and document their journey to the Football for Hope Festival 2010 and beyond. The Siyakhona project team working on Football United’s journey included two youth leaders, Shahin Alanezi and Parshu Acharya as well as mentor, Ziyad Springborg. The team received second place at the festival, a tremendous success as more than 250 photos were entered. “Schools Onside” Project: This project was designed by Shahin Alanezi from Miller Technology High School who completed Football United’s leadership training. He has developed the project with aims to foster the development of relations between school students through inviting schools from the surrounding schools of Miller Technology High to participate in a Football Day. This project encouraged cooperation between students as the competition mixed youth from different schools into teams, rather than having youth represent their home school. It provided an opportunity for students to form networks across the region. In addition, participants had fun while meeting other students from different schools in the area. Football United coaches, Assmaah Helal, Ziyad Springborg and Richard Withers from Football United were involved in the project as mentors.

Football United Report | January 2009 – December 2010

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COMMUNITY PARTNERSHIP

Overview Football United’s fifth year (2010) has been full of exciting new opportunities and increased partnerships, with particular emphasis on Streetfootballworld network, Football Federation Australia, Save the Children and Queensland Government’s Department of Community Service. Partnerships with local Councils, Migrant Resources Centres, Football Clubs and Associations have grown and evolved, with exciting opportunities offered through the new partnership with the Oceania Football Confederation. These growing partnerships will help Football United increase its capacity, improve the lives of disadvantaged young people and their families who have come to Australia to begin their new lives, and to become a global leader in measuring the capacity of football to build hope for the future. Streetfootballworld member: Membership in Streetfootballworld network including engagement in first Streetfootballworld/FIFA Forum for Hope (South Africa 2009) and invitation to send a team to Streetfootballworld/FIFA 2010 Football for Hope Festival, an official event of the 2010 FIFA World Cup™. Streetfootballworld is a social non-profit organisation that links relevant actors in the field of Development through Football. Established in 2002, the organisation encourages global partnerships for development to contribute to positive social change. The streetfootballworld network comprises more than 100 local initiatives worldwide, Football United being one of them. With the network's support, streetfootballworld develops approaches to social challenges by working with governments, businesses and NGOs, and provides advice on development, investment and business strategy. On June 23rd, streetfootballworld held the inaugural Football for Hope Forum from 23rd to 25th of June 2009 at Vaal in South Africa. Football United’s Executive Director Anne Bunde-Birouste attended the forum. Partnership with Football Federation Australia: As part of its football development activities, Football Federation Australia now partners with Football United. The partnership enables Football United to strengthen and expand its programs, and provide vital support for developing a national program. Partnership with Save the Children: Save the Children NSW and Football United announced a new partnership to increase support to refugees, new migrants and disadvantaged youth on the eve of World Refugee Day on Sunday 20 June 2010. The partnership with Save the Children NSW will enable Football United to expand its program of support for boys and girls aged between 12-18 at Lurnea High School and introduce a new program at Fairfield High School. Both schools are in Sydney. Helping launch the new partnership, representatives from Football United and Save the Children were joined at an afterschool training match at Lurnea High School by Di Alagich Assistant Coach of the Asian Cup-winning Matildas and Leeanne Grantham, Head of Women’s Football at Football Federation Australia. Oceania Football Confederation Grant: Organised by Oceania Football Confederation together with the Manukau City Council, the Pacific Youth and Sports Conference brought together over 700 participants aged 16-24 years from 17 Pacific countries for a series of seminars, workshops and interactive roundtables. During the conference, based around four central themes (health; education; citizenship; social integration) each country’s delegation was tasked with developing Football United Report | January 2009 – December 2010 11

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COMMUNITY PARTNERSHIP

an action plan by taking the lessons from the conference and applying them to a specific program in their country that linked sports with positive social development. On the final day of the conference all countries presented their program for judging. The best four were each awarded USD$20,000 – Australia’s Football United picked up one of the grants for extension of its program in 2011. Football United Executive Director, Anne Bunde-Birouste has since been nominated as head of delegation for Australia for this Pacific Youth connection project, which will continue into the future. Partnership with 1 GOAL: Football United and Action-Aid International’s program 1GOAL formed a partnership to promote “Education for All”, an initiative supported by the 'magic of football'. 1Goal and Football United joined the international lobby effort towards world leaders calling on them to ensure that the 72 million children who currently can’t attend school can complete a primary education. Football United’s Hope Team and their coaches are special ambassadors to 1GOAL, promoting it in their Football United activities. Football United and 1GOAL's partnership visited Blacktown in March to take part in a Football in the Park training session. On Tuesday 20 April, Granville South High School - host of a Football United school program took part in the ‘global lesson for all’ with 1GOAL Ambassadors, ex-Socceroo Francis Awaritefe, Parliamentary Secretary for Multicultural Affairs and Settlement Services, Laurie Ferguson and Stepahnie Brantz Sports Commentator. Francis Awaritefe spoke to the students about his experiences as a child growing up in Nigeria. Football for Hope team member and 1GOAL ambassador, Melvin Rivera, also took part in this global campaign as Granville South’s school captain. The lesson has been taught to over 15 million children worldwide in over 100 countries.

Football United Report | January 2009 – December 2010

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PROGRAM PROMOTION AND ADVOCACY

Media and Promotional Events and Highlights:  Australian Human Rights Commission’s TV awards, December 2010: Football United: Passport to Hope, North One Television Australia's documentary that tells the story of Football United’s Hope team representing Australia at the FIFA World Cup's Festival for Hope in South Africa in June and July 2010, won top TV award at the Australian Human Rights Commission Medals and Awards 2010. The award was presented to North One Television and Football United for the film’s success in “encouraging audiences to look past the sensational news headlines and the political rhetoric to see that refugees and asylum seekers are far more than just statistics.”  Finalist in ASC’s media awards, November 2010: Passport to Hope has been selected as a finalist in the Best Depiction of the Value of Sport to Australians in a Community Setting category for the 2010 Australian Sports Commission (ASC) Media Awards. Winners will be announced at the Awards presentation gala dinner on Thursday 25 November. Documentary Premiere Night, September 2010: The film premiere, entitled “Football United: Passport to Hope” was hold at The John Niland Scientia Building, UNSW on Tuesday 21 September 2010. The film presents the remarkable journeys of eight Football United participants and follows the ups and downs of their lives before, during and after the Football for Hope Festival in South Africa, where they proudly represented Australia. More than 250 people from academia, business, sports and government sectors came to the event. Football for Hope team's Send-Off Party July 2010: Football United and the Golden Goal Centre in Strathfield hosted the Football for Hope team's Send-Off Party, mere days before the team boarded their Emirates flight to South Africa to represent Australia at the Football for Hope Festival. The Master of Ceremonies for the night was Anthony Peridis,. Head of UNSW's School of Public Health and Community Medicine. Dr MacIntyre spoke of Anne's vision in 2006 and the founding of Football United as well as the pride that the School has of Football United's achievements. NSW's Community Relations Commission chairperson Dr Stepan Kerkyasharian echoed Dr MacIntyre's appraisal of Football United. Tom Sermanni, head coach of the recently crowned Asian champions, the Australian Matildas, turned the attention to football. He relayed the joy he'd experienced whilst coaching the Football for Hope team at a recent trip to the Australian Institute of Sport in Canberra and wished them all the best for their upcoming trip.

Football United Report | January 2009 – December 2010

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PROGRAM PROMOTION AND ADVOCACY

Football United vs Parliamentarian Team, June 2010: Football United had one of the most memorable road trips over the Queen's Birthday long weekend. The team commenced its road trip with a friendly game against Goulburn Workers Club, before continuing their journey to the Australian Institute of Sport in Canberra. On the final day of camp, the Hope Team members joined forces against a parliamentary team and Matildas goalkeeper, Lydia Williams, on an icy grass pitch at Parliament House. The game was to raise awareness of the 1GOAL global campaign “Education for All”. Politicians included Communications Minister Stephen Conroy and Veterans Affairs Minister Alan Griffin, Labor senators Mark Arbib, Belinda Neal and Family First's Steve Fielding. The Sydney Morning Herald, The Australian Financial Review, The Goulburn Post and The Age ran a story about the Road Trip and the friendly match of Football United and Parliamentarian Team. Football United visit to Kirribilli House in April 2010: The Hon. Kevin Rudd welcomed Football United as guests to a fundraiser for Save the Children Australia. Members of the Siyakhona Project joined Football United staff at Kirribilli House to explain how Football United works and tell Mr Rudd all about the trip to South Africa. NSW Premiere’s visit, February 2010: In February 2010, NSW Premier Kristina Keneally visited the Football for Hope squad as they trained at UNSW's Village Green. The State Government pledged support to Football United on the road to competing at this year’s FIFA World Cup in South Africa. At the visit Ms Keneally also announced a one-off grant of $20,000 to Football United to help them take part in the Football for Hope Festival in South Africa. Premier Keneally, and Minister for Citizenship John Hatzistergos, joined the Football United team for a training session.

Football Gala Days:  Football United Festival in November 2010: Football United's 2010 Annual Festival took place on Friday 5 November 2010 at Lily Homes Stadium, home of recently crowned NSW Premier League Champions, Blacktown City FC. With 22 teams registering and 250 participants from all over Football United program areas, the festival was a huge success. The fun-filled day celebrated the achievements of Football United and its participants and members. Fair Play prizes were given to players who showed off fair play values of respect, teamwork, positivity, tolerance and spirit, courtesy of perennial football magazine FourFourTwo, Sydney FC, Save the Children and Football Federation of Australia. Sydney FC's Brendan Gan and Matt Jurman came for a visit to congratulate the winners, hand out medals and pose for some photographs with the participants. Football United Report | January 2009 – December 2010 14

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PROGRAM PROMOTION AND ADVOCACY

Over 30 volunteers, from partners and the community, came together on this day to assist in refereeing, score keeping and ushering to ensure the smooth running of the event and an enjoyable day for all. Eventual winners were Granville South High School, who secured the John Hirshman's champion trophy – both senior boys and girls team took home the gold in their division.  Muslim Students' Association Unigoal, October 2010: Football United was a supporter. The one day gala competition registered 150 female participants from diverse backgrounds, all aged16 years and over. The competition gave Hope Squad member Areti Theodorou a paid position as referee for the day. Global Peace Day Game in September 2010: Football United and Save the Children participated in the annual Global Peace Games at Fairfield Intensive English Centre to provide an opportunity for young people engaged in our programs to demonstrate their central role in the "mission of global friendship, peace and development." The games are aimed at showing solidarity in support of peaceful solutions, nonviolence and the United Nations Millennium Development Goals (MDGs) for human development. Eastern UNSW Lions football club tournament in September 2010: Eastern UNSW Lions club held football Gala Day to bring together all female footballers, from both club and representative level. This is indicative of the growth of women’s football in Australia as well as the popularity of such events for girls, which is lacking. Football United registered 3 girls’ teams into different age categories: 13s/14s, 15s/16s and 17s-20s. It was an enjoyable day and a wonderful opportunity for the girls to show off their skills, meet new football friends, win prizes, and meet some of the elite Sydney FC women’s team members. Interschool Football Tournament in August and September 2010: Football United ran interschool football tournament for its program schools in Sydney in August and September 2010. Tuesday 3rd August saw the first instalment of the Football United Interschool Tournament for 2010, with Granville South HS hosting Miller Tech IEC and HS at both Junior and Senior levels. Lurnea, Miller, Granville South, Evans High School and IEC students participated in the tournament. FIP Winter Cup, July 2010: Football United and SydWest Multicultural Services jointly implemented the FIP Winter Cup 2010. The FIP Winter Cup is a new and exciting football tournament that gives more opportunities for our participants to develop and demonstrate their skills. The tournament is also open for new players. Football United Festival in December 2009: The first Football United Festival took place in December 2009 at UNSW’s David Phillip Sport Centre with 100's of participants from across Sydney's Football United programs. Eventual winners from the girl's tournament, Evans High School, won the grand final on penalties in a nail-biting encounter which saw Football United Report | January 2009 – December 2010 15

SECTION - 7

PROGRAM PROMOTION AND ADVOCACY

some excellent shot stopping between the sticks. The boy's champions, from Blacktown's Football in the Park program, beat Miller High School 2-1 in a tense final. The initial selection team of 16 boys and girls for Football United Hope team chosen by vote of participants and coaches in November 2009 was announced at the festival. Fundraising Events:  Fund raising @ Aussie Stadium in December 2010: Sydney FC and Football United participants put on a sausage sizzle at the Sydney Football Stadium before Sydney FC and Brisbane Roar match to help raise funds for Football United projects. The Sydney FC donated $1 from every sausage sold to Football United. There were also gold coin donations before and after the game. At the event, Sydney FC CEO Edwin Lugt stated that "Football United is a tremendous initiative and one that Sydney FC takes immense pride in supporting" JP Morgan Corporate Challenge in November 2010: JP Morgan once again held their global Corporate Challenge, as near to 7,000 runners ran, jogged and ambled around Centennial Park, raising funds for Football United. The Corporate Challenge donation allowed Football United to provide in-school weekly football program at Granville South High school with an empowerment and life-skills development program. Football United Australiance Mini World Cup in May 2010: Australiance and Football United hosted a football tournament, gathering about 200 players and volunteers from all over the world. The event took place on the 30th of May at the Golden Goal Recreation Centre in Strathfield. The tournament was a six-aside format where male and female players were given the chance to represent their home country on the field in a competitive and fair spirit. This event was a chance to celebrate the diversity in Australia and to get ready for the World Cup in South Africa. It also contributed to Football United’s dream of sending the Hope Team to South Africa in June. Fundraising @ Gilbert and Tobin lawyers in April 2010: The partners of Gilbert + Tobin, along with Football Federation Australia held a fundraiser evening on Thursday 29 April for Football United. There was a cast of football stars, past and present, in attendance. Gilbert + Tobin has sponsored Football United since 2008 under their Corporate Social Responsibility program. Gilbert + Tobin volunteer staff have coached, donated gear, and helped arrange outings to major matches. This fundraising provided valuable strategic support for the annual Girl’s Development Camp and eased the financial burdens of the Football for Hope's team as they made their trip to South Africa during the FIFA World Cup™ to represent Australia in the Football for Hope Festival. JP Morgan Corporate Challenge in November 2009: Football United was named the beneficiary of J.P. Morgan Corporate Challenge in Sydney, 2009. The 5.6-kilometre team road race on Wednesday 11 November with more than 8,000 participants, J.P. Morgan made Football United Report | January 2009 – December 2010 16

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PROGRAM PROMOTION AND ADVOCACY

a donation for each entry to Football United. The donation was largely benefit the football program at Granville South High School, among other initiatives.  Gold Coin Donation @ Aussie Stadium in October 2009: As part of their support for Football United, Sydney FC hosted a special day to support Football United. On October 5, 2009, before the game against the Central Coast Mariners, Football United’s volunteers collected gold coin donation from football funs at the entrances of Aussie stadium. During that game, SFC Ambassador Alex Brosque joined the Mariners Football United Ambassador Ahmed Elrich made joint announcement that the gold coin donation will be dedicated to supporting Football United’s trip to the Football for Hope Festival 2010, which is an official event of the FIFA World Cup.

Football United Media Development:  Web Development: Football United launched it new website www.footballunited.org.au in March 2010 with aims to share the progress of the Football United programs across Australia. This will be a platform for sharingideas, photographs and stories. Football United hopes to champion 'football for social development' and engage partners all over the world who share our passion. Football United on Twitter: Football United have delved further into the social media universe by embracing Twitter. Everyone is encouraged to follow @football_united. Program updates, web articles and multimedia will be tweeted to develop Football United’s programs and expand 'football for social development' network. Football United on Facebook: Facebook is proving to be popular means to engage participants, volunteers and the wider community. The number of participants engaged in Football United’s Facebook community is growing day by day and now reaches well beyond 1000. Football United hopes to use the platform constructively over the coming months to keep those people in the Football United loop up to date with the program developments. Media coverage progress: Football United’s media coverage is dramatically increased since the program is established. The figures and diagram below show increasing trend of Football United’s news coverage in various media – TV, radio, written press and online media. Table-5: Football United media coverage by category, 2006 - 2010
Written Press Television and Radio Online media Total

2006 4 5 0 9

2007 5 4 4 13

2008 10 5 1 16

2009 10 3 9 22

2010 58 16 30 104

Football United Media Coverage Trend
80 60 40 Television and Radio Written Press

20
0

Online media

2006

2007

2008

2009

2010

Football United Report | January 2009 – December 2010

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SECTION - 8
Overview

RESEARCH

Football United, as part of the University of New South Wales (UNSW) School of Public Health and Community Medicine (SPHCM) successfully secured a Linkage Grant in 2009 through the Australian Research Council (ARC). The ground-breaking longitudinal study is the first of its kind globally to evaluate the impact of football and sport on social cohesion and community participation of refugee populations in urban areas. Football United has five clear aims that the study hopes to achieve:      First, to determine the impact of Football United on participants’ personal development, sense of self, physical, emotional, mental health and resilience. Second, to determine the impact of Football United on community capacity and social cohesion. Third, to document issues arising from implementation of the program in order to form future program implementation and replication of the intervention in other contexts. Fourth, to test innovative research methodologies that yield information about the way refugees negotiate with sport and Australian social expectations. Finally, to identify strategies to promote ethical community sporting intervention programs.

In order to determine the effectiveness of the research, Football United developed the following hypothesis that the results can be assessed against: Football United believe that participants in the Football United program will have significantly better health, social, education, and employment outcomes than those who do not participate at all or who only participate minimally in the program. On a wider SCle, Football United believe that sports-based intervention programs can address issues of disaffection amongst young refugees, build bridges between communities, and contribute toward promoting social cohesion. The following schools were identified as research program schools and comparison schools in South West and Western Sydney: Program Schools 1) Evans High School, Blacktown, NSW 2) Miller Technology High School, Miller, NSW Comparison Schools 1) Chester Hill High School, Chester Hill NSW 2) Holroyd High School, Greystanes, NSW

Summary of programs to date:     Data collection 75% completed, Initial analysis started and positive preliminary findings are seen The ‘Social Cohesion through Football’ study protocol has been published in the journal BMC Public Health: Available at: http://www.biomedcentral.com/1471-2458/10/587 Projected final analysis and disseminating research findings for early 2012.

Football United Report | January 2009 – December 2010

18

SECTION - 9
Overview

SPECIAL PROJECT: FOOTBALL FOR HOPE FESTIVAL, WORLD CUP 2010™

Football United’s connections with FIFA have steadily increased over the course of 2008 and 2009, and include links with FIFA’s Football for Hope and membership in its strategic NGO partner network, Streetfootballworld in December 2008. In addition to an invitation to attend the 2009 Football For Hope Forum, Football United is featured in streetfotballworld’s upcoming book on world case studies in football for social justice, and is an advising member to African and South American development programs. Football United received an invitation to participate as one of only thirty-two teams in the 2010 Football for Hope Festival, an official event of the FIFA World Cup 2010™. This event was a highlight of the Football for Hope Movement and a celebration of the power of football and the positive impact it has on community development. This invitation is recognition of the tireless efforts of everyone involved in Football United. Inclusive efforts and capacity building for all through the ‘Hope Team’ Football United’s ethos of engagement and empowerment was extended throughout its preparation for the Football for Hope Festival, from the initial selection process through the preparation period. Since choosing only 4 boys and 4 girls for the “Hope team” would engage only a tiny proportion of Football United participants, Football United made the process of choosing the team as important as the team itself, and to make this process as inclusive of all participants as possible. The first stage was commenced in mid 2009 with surveys and focus groups with program participants about the qualities they believe the Football United World Cup team should embody. The second stage, involved distributing information flyers and collecting participant application forms. Football United made sure that no students would be disadvantaged due to their level of English language skills or access to resources by getting support from schools for translation and student volunteers to work with students on their applications. The third stage involved football training camps at the Sydney Academy of Sport during the October Holiday Camps that acted as try-outs for the applicants. Another key element of the participatory process was the voting process in November 2009. Teachers, coaches, students and participants from various projects and programs of Football United voted for the Hope Team members. In this process, everyone was asked to keep in mind that the team chosen to go to South Africa on behalf of Football United was to be made up of young people who are mature, open minded, interested and who embody everything that Football United is about: Building social cohesion in refugee communities, promoting social inclusion, and contributing to the building of racial harmony and social integration across communities within the program area, through support for youth soccer development. Following the voting process, Football United announced 16 preliminary Hope Team members at the Football United Festival on 8 th December 2009. These efforts are part of Football United’s capacity building initiatives. The Hope Team’s trip to Canberra, in June highlights Football United’s ability to capacity build from different angles. This trip provided mutual benefits for Football United and local football clubs from Goulburn and Canberra through organised friendly games. The chance to play with the Parliamentarian team in Canberra was a great opportunity for the Hope Team to advocate its initiatives to the country’s policy and decision makers. All these efforts provide Football United with a wide range of media coverage, printed and electronic, local and national. It is one of the best practices in disseminating football as a tool for social cohesion and racial harmony. Nurturing the Hope Team Football United Report | January 2009 – December 2010 19

SECTION - 9

SPECIAL PROJECT: FOOTBALL FOR HOPE FESTIVAL, WORLD CUP 2010™

Football United organized regular weekly training program and residential training camps for its team. It was during the first camp that the team members named their team; the “Hope Team” was born. During the trainings the Hope Team was offered opportunities to mix with high level football, including training with and playing against national youth women’s team, and the NSW State Premier League players. They were given mentoring by Australia’s national football stars, Socceroos and Matildas. A training venue, from private corporate, Golden Goal group, was provided free of charge. The training program included not only football skills also personal development, self-confidence, communications training and self-esteem building. Leadership Development Parallel to the Process Football United believes that its leadership programs should assist its members in their lives beyond football, while contributing to the organisation’s sustainability. By combining this with improved football content, we will increase the organization’s credibility and relationships within the broader Australian football community. A direct example of this occurred when two talented young leaders were mentored and supported technically during the Siyakhona project in the lead up to the Football For Hope Festival. Football United’s continued engagement with different media enables us to work to foster the Hope Team players’ self-esteem. Noticeable results from the leadership development efforts were evident during the final week when each team member gave formal presentations at their schools during ‘going away’ assemblies. They are seen as role models among their peers and the preparatory works for their presentation at the assemblies helped them, but also helped their peers to understand more about why they are, and how they are, accessing opportunities. All these efforts pointed toward promotion of “Football for Social Development.” Showtime Football United implements best practices in the field of Social Development through Football. Its Hope team represents the many symbols of football for positive social change in the areas of Health Promotion, Peace Building, Children's Rights & Education, Anti-Discrimination & Social Integration and the Environment. People with high profiles in political, social, business, academic and sport arenas met together at the Hope Team’s send-off party and delivered speeches relating to the power of football in social development and expressed their commitments to make a difference effectively using their influence. Another example of football’s magical power to bring people all together.

The magic adventure started with a super send off and continued throughout the trip.

Football United Report | January 2009 – December 2010

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SECTION - 10

ADVISORY COMMITTEE AND MANAGEMENT TEAM

Football United is managed by volunteers and has a Steering Committee of experienced professionals from the Education, Government, Business and Football industries. Advisory Committee Catherine Johnson Craig Foster Jane Perry John Boultbee AM Mathew Miles Moya Dodd Neil Morris Youth Services Coordinator, SydWest Multicultural Services SBS Football Expert and former Socceroo CEO – JP Morgan Worldwide Securities Services Head of Football Development and National Teams – FFA Director of Development and External Relations, Faculty of Medicine UNSW Former Matilda, special counsel Gilbert & Tobin Law, Football Federation Australia (FFA) Board member Executive Director, University Services – University of New South Wales

Football United Management Team Anne Bunde-Birouste Brad McCarrol Stuart Meney Sally Nathan Julie McKenzie Tun Aung Shwe Assmaah Helal Aytek Genc Simon Bell Abraham Ajok Founder and Executive Director Advisor, Business and Strategic Development Communications Manager Head of Research Research Associate Project Officer Community Coordinator Coaching Director Head Coach Head Coach

Pro Bono Administration Auditors Legal UNSW SPHCM Gilbert & Tobin Law

Football United Report | January 2009 – December 2010

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SECTION - 11

PARTNERS

Community Partnerships In-kind Partnerships
University of New South Wales Migrant Resource Centres (MRCs) Liverpool, Blacktown, Auburn, Fairfield Intensive English Centres HARDA Youth Off the Streets BECAP (Blacktown Emerging Communities Association) Blacktown, Liverpool, Auburn Councils Blacktown District Soccer Football Association Blacktown City Demons Sydney FC Football NSW Sydney Football Academy First Eleven Football Academy BKI Football Academy

Support
Program leadership and research support Program coordination and administrative assistance and liaison with Refugee Communities Liaise with refugee communities, advise on program content and outcomes in school environment Support for participation in Football-in-the Park (Auburn); liaise with refugee communities Liaison with local youth activities in Blacktown Advice regarding youth opportunities and support in Blacktown region Key stakeholders providing access to facilities and support from youth workers Coach program for Volunteers and assist in club registrations, gear donations and loans and general overall support Provide Coaches and participation pathway for talented players Profile and support of Community Staff Coach support Coach support, gala days and school holiday programs Coach support, gala days and school holiday programs Coach support

Football United Report | January 2009 – December 2010

22

SECTION - 11

PARTNERS

Funding Partnerships
Cash and In-kind Partners Department of Immigration YogaAid St George Foundation Amount AU$ 27,000 AU$ 22,778 AU$ 35,000 AU$ 12,000 AU$ 12,000 JP Morgan Chase & Co. AU$ 20,000 US$ 30,000 Football Federation Australia Department of Premier & Cabinet, NSW Government Dalkia Technical Services Pty Ltd The Pratt Foundation UBS Investment Bank Department of Community Services, QLD Government Department of Community Services, NSW Government Gilbert and Tobin Lawyers AU$ 20,000 Au$ 25,000 AU$ 20,000 AU$ 15,000 AU$ 25,000 AU$ 15,800 AU$ 30,000 AU$ 37,157 AU$ 7,000 AU$7,000 US$20,000/year AU$ 237,962 AU$ 341,000 AU$ 72,000 AU$ 9,000 AU$ 9,000 AU$ 12,000 AU$ 6,000 Year 2009 2009 2009 2010 2009 2009 2010 2010 2010 2010 2010 2010 2010 2010 2010 2009 2010 2009 – 2011 2009-2011 2009-2011 2009-2011 2009-2011 2009-2011 2009-2011 2009-2011 Football for Hope support Documentary Film Football for Hope Team Football for Hope Team Documentary Film General Shinpads & Hijabs project, Brisbane, QLD Football-in-the Park (Auburn) project Girls Program & Football for Hope Team Football for Hope Program Support Football United School Programs Research Research Research Research Research Research General, Leadership Development Purpose Football in the Park General General

FIFA and streetfootballworld Save the Children NSW Australian Research Council Community Relation Commission Transcultural Mental Health Centre Sydney South West Area Health Service Sydney West Area Health Service SydWest Multicultural Service Inc

Football United Report | January 2009 – December 2010

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SECTION - 11

PARTNERS

Foundation Partners: Long term investors that support Football United® across a range of
areas including finance, strategic development and program delivery

Program Partners: Organisations that provide program specific support

Government Support

Partners in Football: Football organisations that provide support in-kind, through program
delivery and in valuable promotion support.

  

Blacktown District Soccer Football Association UNSW Football Football Queensland

 

Waverly Old Boys Club Kuringai District Football Association

Partners in Research

 

Australian Research Council Transcultural Mental Health Centre

 

Sydney South West Area Health Services Western Sydney Area Health Services

Corporate Supporters

Macquarie Bank

Community Partners: Long term investors, working with Football United across strategic
development and program delivery.  SydWest MSI,  Evans, Miller, Lurnea, Fairfield and Granville South High Schools    Blacktown PCYC Youth off the Streets Ashfield Leagues

In addition, a number of organisations were instrumental in the early development of Football United.  Mary McKillop Foundation  AMRC  STARRTS  Sisters of Charity  Fairfield Mounties

Football United Report | January 2009 – December 2010

24

APPENDIX - 1

ROAD TO ALEXANDRIA

FFH on the road to Alexandria A participatory process

Football United Report | January 2009 – December 2010

25

APPENDIX - 2

MEDIA COVERAGE

List of print, television and radio media 2009 -2010
Television and Radio 1 ABC TV news and ABC radio, 29/05/2009, Blacktown boys living the World Cup dream 2 SBS TV, The World Game, 21/06/2009, Refugee Gala Day 3 SBS TV, The World Game, 20/12/2009, Announcing Football United Festival for Hope at the World Cup 4 104.7 FM: FM104.7 (Canberra), 104.7 - Austereo/ARN, 15/06/2010 - 08:03 AM 5 2CC (Canberra), 15/06/2010 - 06:01 AM 6 2CC (Canberra), 15/06/2010 - 07:01 AM 7 2NBC, 22/05/2010 - 04:30 PM 8 2SER, 3/07/2010, Football United play Football for Hope 9 2SM, 15/05/2010 - 02:15 PM 10 2XX FM community radio, 11/06/2010 - 03:30 PM 11 ABC TV news, 28/02/2010 12 ABC TV news, 26/02/2010, FFA launches partnership with Football United 13 ABC 702 Sydney, 15/04/2010, Hope through sport - Football United 14 ABC 612 Brisbane (Brisbane) Evenings, 14/06/2010 - 09:18 PM 15 ABC 702 Sydney and ABC Local Radio NSW: 15/04/2010 16 Radio National (National Australia), 25/06/2010 - 05:42 PM 17 SBS TV, The World Game, 26/02/2010, FFA kickstarts Football United 18 SBS TV, The World Game, 4/04/2010, Football United selects team 19 The World Football Programme - Radio Fremantle 107.9fm, 15/09/2010 Written Press 1 Blacktown Advocate, 20/04/2009, Boots and All Fun 2 Hobart Mercury, 10/11/2009, City bends to will of the nation 3 Liverpool Leader, 8/04/2009, Soccer a Handy Tool 4 Liverpool Leader, 8/07/2009, Alex Brosque drops in at Lurnea soccer training 5 Parramatta Advertiser, 22/05/2009, A Socceroo’s Sound Advice 6 Parramatta Advertiser, 22/05/2009, Ahmad Elrich returns to South Granville High School 7 Sun Herald, 11/10/2009, Only the World Game can Unite all Four Corners of the Globe 8 Sun Herald, 15/11/2009, Take the downward dog out for a walk 9 The Northern Star, 13/11/2009, Byron up for yoga challenge 10 Uniken, May-June edition, 2009, World Cup fever 11 Airline Industry Information, 4/06/2010, Emirates partners with Australia's FIFA Football for Hope team in South Africa 12 Australian Associated Press (AAP) General News, 15/06/2010, FED: Pollies echo Socceroos effort 13 Australian Financial Review, 1/03/2010, Business asked to kick in funds 14 Australian Financial Review, 16/06/2010, Youth and Politicians go for a friendly shoot-out 15 BMC Public Health, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methods design to evaluate a complex health promotion program 16 Blacktown Advocate, 29/06/2010, Blacktown soccer players head for Cup 17 Blacktown Advocate, 7/07/2010, Off to SA thanks to uniting force of football 18 Blacktown Advocate, 13/10/2010, Teresa stars in TV Footy program 19 Blacktown Sun, 4/05/2010, A new ambassador 20 Blacktown Sun, 8/06/2010, Football reunites friends 21 Burwood Scene, 9/06/2010, Football For Hope 22 Courier Mail, 22/09/2010, This is a touching documentary and it's got a great idea behind it 23 Courier Mail, 23/09/2010, Football United: Passport to Hope 24 Cosmopolitan Civil Societies: An Interdisciplinary Journal, 1/12/2010, Moving Beyond the “LumpSum”: A Case Study of Partnership for Positive Social Change 25 Daily Telegraph, 22/09/2010, Football United: Passport to Hope

Football United Report | January 2009 – December 2010

26

APPENDIX - 2
26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68

MEDIA COVERAGE

ENP Newswire, 3/06/2010, Australia FFH team partnership with Emirates Fairfield Advance, 16/10/2010, Fairfield footballers promote peace Greek Newspaper, 6/08/2010, I had a amazing SA experience Inner West Courier, 27/05/2010, Quicknews Inner West Courier, 8/06/2010, Soccer scores a goal for unity in Strathfield Liverpool Leader, 28/04/2010, Universal language Liverpool Leader, 26/05/2010, Hope in new life Liverpool Leader, 23/06/2010, Refugee partnership Liverpool Leader, 14/07/2010, sticky beak Liverpool Leader, 22/09/2010, Soccer doco to air Mania, July, 2010, Football for Hope! North Shore Times, 17/09/2010, Anne's grand plan for a World United Northern District Times, 8/12/2010, BRIEFLY Parramatta Advertiser, 22/09/2010, Bringing the world together Spress Magazine, 22/06/2010 Spress Magazine, 1/07/2010, Football Festival of Hope Spress Magazine, 1/07/2010, Major shock: Pollies embarass themselves STM Gloss Magazine (Perth), 19/09/2010, pay tv highlights Sun Herald, 30/05/2010, Funs can boots world cup bid Sun Herald, 30/05/2010, Stars play to give kids hope Sun Herald, 20/06/2010, Soccer becomes tool for building new lives Sunday Tasmanian, 19/09/2010, Football United: Passport to Hope Sunday Telegraph, 19/09/2010, Best on FOXTEL Sunday Mail, 19/09/2010, Best on FOXTEL Sunshine Coast Daily, 23/09/2010, Documentary Sydney Morning Herald, 18/09/2010, Anne Bunde-Birouste Sydney Morning Herald, 16/06/2010, Pollies boot in to up school enrolments Sydney Morning Herald, 15/10/2010, Mary's foundation offers kick-starts and care Sydney Morning Herald and AAP, February 28, 2010, Two Aussie teams head to FIFA World Cup Talk5, 10/11/2010, Anne unites refugee children through soccer Targeted News Service, 17/06/2010, Warming Up for the World Cup The Age, 20/06/2010, Playing proudly for their new country The Age, 23/09/2010, Soccer uniting world's teens The Australian, 14/05/2010, OPTUS ON THE MOVE IN MOBILE REVENUE The Australian, 15/06/2010, Strewth The Australian, 18/09/2010, QUICK BITES -- Thursday September 23 The Australian, 23/09/2010, Football United: Passport to Hope The Socceroos, Issue 7, May 2010, Kick Off Uniken, July-Aug edition, 2010, Australia's other team at the World Cup UNSW Globe, Issue 7, August 2010, Football United's Festival for Hope Weekend Australian, 18/09/2010, Football United: Passport to Hope Entertainment Newsweekly, 17/12/2010, Sporting Activities, Football; Data on sporting activities, football described by researchers at University of New South Wales States News Service, 10/12/2010, LIFETIME OF DEDICATION DELIVERS HUMAN RIGHTS MEDAL TO THERESE REIN

Online media 1 Australian Sports Commission Media Centre, 19/02/2009, Young refugees get a kick out of football 2 Australiance, This is what we have been waiting for! 3 FIFA.com, 25/11/2009, Football United, Australia 4 Football NSW, 3/03/2009, Blacktown & District Soccer Football Association Inc assists in Refugees coaching promotion 5 Football NSW, 31/03/2009, Alex Brosque named as Football United Ambassador 6 Football NSW, 29/05/2009, Passion + Resilience = Football United 7 Streetfootballworld, 3/06/2009, streetfootballworld network front page feature

Football United Report | January 2009 – December 2010

27

APPENDIX - 2
8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39

MEDIA COVERAGE

Sydney FC, 21/05/2009, World recognition for ‘Football United’ MBF, 10/12/2009, MBF and Sydney FC support the FIFA World Cup Football for Hope Festival Finalists 3things, 20/08/2010, United through football 7th Space Interactive, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methods design to evaluate a complex health promotion program AMEINFO.com, 3/06/2010, Australia's FIFA Football for Hope Campaign in South Africa gains flying start with Emirates partnership Australian Sports Commission, 2/03/2010, FFA gives Football United a kick start Bizcommunity.com, 29/06/2010, Emirates takes young Football for Hope players under its wing Bhutan News service (BNS.Com), 1/08/2010, Eyewitness of FIFA 2010 returns home City of Migration, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methods design to evaluate a complex health promotion program (BMC Public Health) FFA, 4/02/2010, FFA's Corporate Social Responsibility (CSR) Program Footballwest.com.au, 21/09/2010, Football United' Passport to Hope documentary on Bio Footballwest.com.au, 24/06/2010, Australian dreams still alive in South Africa FourFourTwo website, 26/02/2010, FFA pledges program support FourFourTwo website, 28/06/2010 FourFourTwo website, 21/09/2010, Get your Passport to Hope FourFourTwo website, 16/11/2010, United for Social Conscience Goliath Business knowledge on demand, 18/12/2010, Data on sporting activities, football described by researchers at University of New South Wales. Goulburn Post Online, 11/06/2010, Hope headed for Goulburn MyJournals.org, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methods design to evaluate a complex health promotion program (BMC Public Health) MedConnect, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methods design to evaluate a complex health promotion program (BMC Public Health) PublicMed.gov, 5/10/2010, Social cohesion through football: a quasi-experimental mixed methods design to evaluate a complex health promotion program (BMC Public Health) South-West News, 27/07/2010, Football experience for Islamic girls streetfootballworld, 2010, Siyakhona Photo Contest streetfootballworld, 1/07/2010, The winners of the Siyakhona Photography Contest have been announced! Sydney FC, 6/12/2010, Sunday BBQ for Football United Throng: Australia's TV watching community, 6/09/2010, Bio to screen two-part documentary series Football United: Passport To Hope The Communication Initiative Network, 1/12/2010, Moving beyond the "Lump-Sum": A Case Study of Partnership for Positive Social Change UNSW Media, 2/03/2010, Step closer to World Cup dream UNSW SPHCM, 8/03/2010, Innovative health promotion helps change lives WA Today, 20/06/2010 Yahoonews, 15/06/2010 Youth without Borders, Football United Projects - Shinpads and Hijabs!

Football United Report | January 2009 – December 2010

28

APPENDIX - 3

PROGRAM PARTICIPANTS and THEIR COUNTRY OF ORIGIN

Football United Program Participants and their country of origin*
Evans 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Afghanistan Argentina Australia Austria Bosnia Burma Chile China Columbia Cambodia Congo Czech Republic Egypt El Salvador Ethiopia East Timor Fiji Ghana Hong Kong India Iran Iraq Ivory Coast Kuwait Lebanon Macedonia Malaysia Nepal New Zealand Pakistan Peru Philippines Russia Samoa Serbia Sierra Leone Spain Somali 2 1 1 1 25 3 1 1 1 3 2 3 2 1 1 2 1 1 2 20 1 2 1 15 2 2 1 3 1 3 2 1 4 30 23 5 37 2 33 1 4 2 1 1 1 4 1 1 1 1 1 4 5 2 1 1 2 8 4 4 4 Fairfield Miller Lurnea 2 1 4 1 2 2 1 2 3 5 Granville** FIP (Blacktown) 8 Shinpads & Hijabs 10 Total 24 1 25 1 2 7 2 2 4 1 13 1 1 1 2 1 3 3 1 8 8 96 2 1 35 2 1 18 2 3 4 2 1 5 1 27 1 25

Football United Report | January 2009 – December 2010

29

APPENDIX - 3
39 40 41 42 43 44 45 46 47 48 South Africa Sri Lanka Sudan Togo Tonga Turkey Uruguay Uganda Vietnam West Samoa No data TOTAL 58 3 3 3 1 1

PROGRAM PARTICIPANTS and THEIR COUNTRY OF ORIGIN
25 1 1 3 1 10 78 15 25 14 86 16 1 1 1 1 30 32 1 3 3 1 1 1 4 34 65 1 84 10 155 120 5 1 5 526

*Data from Football-in-the Park (Auburn) project is not included as it is still under processing as the program only commenced in December 2010, with launch for 2011 activities in early March 2011. **Count only program development students who received coaching training to run weekly football program during the school’s physical education sessions.

Football United Report | January 2009 – December 2010

30