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Name: Age: Gender : Designation: Mobile no: E-mail: Which Smartphone are you using? _________________________________ 1. Why did you choose this brand over others ? a) b) c) d) e) f) Better Features Priced Competitively I have been using this brand for long Peers/Family members using and satisfied with this brand Advertisement Other : Please specify ( ___________________ )
2. What was the driving force for you to buy this Smartphone? a) My friend suggested. b) I have enquired various Smartphone handsets available in market and found this one most suitable for me. c) Since I have used the Smartphone of this Brand,earlier. d) The Sales Person suggested me. e) Other : Please specify ( ___________________ ) 3. What all purposes do you use your Smartphone phone? a) Only to attend calls and SMS. b) Gaming or Photos. c) To work on my Professional Documents. d) Internet & Social Networking.
4. What are all the Brands you have used previously? a) Nokia b) Blackberry c) iPhone d) Micro max e) Others (_______________________________)
5. Which is the feature in your Smartphone you use the most
a) b) c) d) e)
Push Mail Service. Internet browsing. Office files (.pdf, .ppt, .doc files) Wi-fi BlackBerry Messenger ( BBM )
6. High Prices for SmartPhones are justified : a) Strongly Disagree b) Disagree c) Neutral d) Agree e) Strongly Agree 7. How many times did you visit the service center of your Smartphone Brand? a) Never b) Once c) 2 – 6 times d) More than 6 times 8. What are your comments about the service quality provided. ( w.r.t Ques 8 ) a) Worst Service b) Service is good, but the waiting time is too high c) Service is expensive. d) Best Service. 9. Which of the following would be your choice for your next purchase of Smartphone? a) Nokia b) Blackberry c) Micro-Max d) Others (please mention ________________) 10.If I need to buy a new Smartphone, it is very likely that I will buy the same Smartphone.: a) Strongly Disagree b) Disagree c) Neutral d) Agree e) Strongly Agree
11.Where did you purchase your SmartPhone from ?
Official Exclusive Brand Outlets ( Eg. Nokia Priority Dealer ) Grey Market ( Eg. Palika Bazaar,Ghaffar Market) Branded Retail Stores ( Eg. Mobile Store, Big Bazaar,Ezone) Other Local Area Shops 12.How many of following situations would you Suggest your Smartphone to others a) If your Friend wants to buy a Smart Phone. b) If a member of your family wants to buy a Smartphone. c) If you lose your Smartphone, and like to buy another. 13.What are the Smartphone handsets used by your Family members? Qty a) Nokia ___ b) Blackberry ___ c) iPhone ___ d) Micromax ___ e) Others(_______________________)