P.D.M.

COLLEGE OF ENGINEERING Sarai Aurangabad

SYLLABUS
MASTER OF BUSINESS ADMINISTRATION (MBA)

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THE PROGRAMME
The Master of Business Administration (MBA) is a two-year full-time programme. The course structure of the programme is given hereunder: -

FIRST YEAR
SEMESTER- I
Course Code CP-101 CP-102 CP-103 CP-104 CP-105 CP-106 CP-107 CP-108 Course Title Management Process and Organisational Behaviour Business Statistics Managerial Economics Business Environment Business Communication Accounting for Managers Computer Applications in Management Seminar*
Division of Marks Ext. Int. Total Duration of Exams

70 70 70 70 70 70 50 50 -

30 30 30 30 30 30 50

100 100 100 100 100 100 100 50

3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs.

T P

T=Theory, P=Practical * The Seminar will be presented by each student on any topic relating to Indian Ethos and Values and current Socio-Economic context. SEMESTER-II
CP-201 CP-202 CP-203 CP-204 CP-205 CP-206 CP-207 CP-208 Management Science Marketing Management Human Resource Management Financial Management Business Research Methodology Production and Operations Management E-Commerce Comprehensive Viva-Voce 70 70 70 70 70 70 70 50 30 30 30 30 30 30 30 100 100 100 100 100 100 100 50 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs.

SUMMER TRAINING
At the end of second semester, all students will have to undergo summer training of 6-8 weeks with an industrial, business or service organisation by taking up a project study. The condition of successfully completing the programmes shall not be deemed to have been satisfied unless a students undergoes summer training

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under the supervision of the department in the organisations as approved by the Department/Faculty from time to time. Each student will be required to submit a project report to the Department for the work undertaken during this period within one month of the commencement of the third semester for the purpose of evaluation in the third semester.

SECOND YEAR
During Second year, in addition to compulsory papers and project studies, a students shall have to choose six optional papers in third and six in fourth semester from the list of optional papers announced at the beginning of each semester. The list of optional papers for third and fourth semesters shall confine to the availability of teachers. A student will specialize in two areas by opting 3 papers from each area in 3rd semester and three each in fourth semester.

SEMESTER- III
Course Code CP-301 Course Title
Division of Marks Ext. Int. Total Duration of Exams

Business Policy and Strategic 70 30 100 Management CP-302 Business Legislation 70 30 100 CP-303 Summer Training Project 50 50* 100 (Plus 6 Optional Papers by selecting 3 papers each from two areas) * Internal evaluation will be based on seminar presentation.

3 Hrs. 3 Hrs. -

SEMESTER- IV
CP-401 CP-402 CP-403 Entrepreneurship Development 70 30 100 Research Project 100 100 Comprehensive Viva Voce 50 50 (including viva-voce on research project) (Plus 6 Optional Papers by selecting 3 papers each from two areas) 3 Hrs. -

4 LIST OF OPTIONAL PAPERS OF VARIOUS SPECIALISATIONS Finance 3rd Semester FM-301 FM-302 FM-303 FM-304 FM-305 FM-306 FM-307 Financial Decisions Analysis Foreign Exchange Management International Accounting Corporate Taxation Working Capital Management Management of Financial Institutions Security Analysis and Investment Management 4th Semester FM-401 Principles of Insurance and Banking FM-402 International Financial Management FM-403 Management Control System FM-404 Financial Derivatives FM-405 Management of Financial Services FM-406 Project Management FM-407 Portfolio Management Marketing 3rd Semester MM-301 Advertising Management MM-302 Sales Management MM-303 Product and Brand Management MM-304 Consumer Behaviour MM-305 Distribution and Logistics Management MM-306 Retailing MM-307 Marketing Research 4th Semester MM-401 International Marketing MM-402 Industrial Marketing MM-403 Service Marketing MM-404 Direct Marketing MM-405 Rural and Agricultural Marketing MM-406 Marketing Communication Strategy .

5 International Business 3rd Semester IB-301 International Accounting IB-302 Foreign Exchange Management IB-303 Export-Import Procedures and Documentation IB-304 India's Foreign Trade & Policy IB-305 International Business Environment IB-306 International Logistics 4th Semester IB-401 International Financial Markets IB-402 International Marketing IB-403 International Financial Management IB-404 International Strategic Management IB-405 Cross Cultural and Global Management IB-406 Regional Economic Blocks HRM 3rd Semester HRM-301 Management of Industrial Relations HRM-302 Management of Comparative Industrial Relations HRM-303 Manpower Development for Technological Change HRM-304 Compensation Management HRM-305 Managing Interpersonal and Group Processes HRM-306 Human Resource Planning and Development 4th Semester HRM-401 Counselling Skills for Managers HRM-402 Legal Framework Governing Human Relations HRM-403 Management Training and Development HRM-404 Organisational Change and Intervention Strategies HRM-405 Human Resource Development: Strategies and Systems HRM-406 Global Human Resource Management Production and Technology Management 3rd Semester PTM-301 Purchasing and Materials Management PTM-302 Total Quality Management PTM-303 Production Planning & Control PTM-304 Logistics Management .

6 PTM-305 PTM-306 PTM-307 PTM-308 Service Operations Management Technology Acquisition and Diffusion Technology Finance Technology Transfer and Absorption 4th Semester PTM-401 Applied Operations Research PTM-402 Goal Programming in Management PTM-403 Transportation Management PTM-404 World Class Manufacturing PTM-405 Technology Forecasting PTM-406 R&D Management PTM-407 Programme Management Information Technology Management 3rd Semester ITM-301 Internet and Web Designing ITM-302 Relational Data Base Management Systems (RDBMS) ITM-303 Practical based on ITM-301 and ITM-302 4th Semester ITM-401 Data Ware Housing and Data Mining ITM-402 eCRM ITM-403 Practical based on ITM-401 and ITM-402 Rural and Urban Management 3rd Semester RUM-301 Cooperative Management RUM-302 Rural Credit Finance RUM-303 Rural Resources and Development RUM-304 Rural Industrialization RUM-305 Participatory Development in Rural Areas RUM-306 Rural and Agricultural Marketing RUM-307 Non-Government and Voluntary Organisations 4th Semester RUM-401 Waste Land Management RUM-402 Urbanisation in India RUM-403 Urban Organisation and Management RUM-404 Urban Planning and Strategies for Development RUM-405 Urban Development and Regional Planning RUM-406 Management of Telecommunication Systems RUM-407 Non-government Organisations and Voluntary Agencies .

7 Public System Management 3rd Semester PSM-301 Public Enterprise Management PSM-302 Financial Management in Public Systems PSM-303 Development Administration PSM-304 Marketing of Social Services PSM-305 Planning and Management of Education Systems PSM-306 Manpower Policy and Planning for Public Systems 4th Semester PSM-401 Energy Management PSM-402 Hotel Management PSM-403 Tourism Management PSM-404 Water Resource Management PSM-405 Marketing for Non-Profit Organisations PSM-406 Management Control in Non-Profit Organisations PSM-407 Management of Telecommunication Systems Health Care Administration 3rd Semester HCA-301 Community Health. Epidemiology and Population Management HCA-302 Health Care and Social Policy HCA-303 Health Systems Management HCA-304 Health Care Economics and Finance 4th Semester HCA-401 Environmental Health Management and Safety Planning HCA-402 Health and Hospital Information Systems HCA-403 Health Communication: Development and Dissemination .

H. Understanding and managing group processes. 5th ed. Delhi2001. 4. Learning. Management. Prentice Hall inc. McGraw Hill. comprising of seven short answer type questions. There would be one question in the form of case study... New Jersey.. Conflict Management. 5. . Dalip Emotional Intelligence at Work. 2nd ed. Work stress.. Englewood Cliffs. Systems and contingency approach for understanding organizations. skills and roles in an organization. Work Motivation.. functions.. B. McGraw Hill. 3. Suggested Readings 1. New York.. 7th ed. New Jersey. J etc. Personality. 7. Applications of Emotional Intelligence in organisations. the students would be required to attempt five questions. Social Responsibility of Business. New Delhi. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. S.. Understanding and Managing organizational system-Organizational design and structure. Attitudes. Stress Management. Management by Objectives. 1996. 1. Note: The examiner will set eight questions in all. Organizational Behaviour. Prentice Hall of India. Prentice Hall of India.. Englowed Cliffs. shall be compulsory. 1995.8 DETAILED SYLLABUS FOLLOWS. 1995 Robbins. 2.interpersonal and group dynamics. 1995..M. Decision making. New York. S. 10th ed. Understanding and Managing individual behaviour. Koontz. Sage Publications. Singh. Prentice Hall Ins. H and Wechrich. New Delhi. Leadership and influence process. 1996. Psychological Dimensions of Organizational Behaviour. Course Contents Evolution of management thought. Question No. Organisational Change and development. All Questions will carry equal marks. Staw. Robbins. In all.P. 7th ed.Management. Organizational Behaviour. F. 1996. Stoner. Luthans. Management 6th ed. Response Books. Managerial processes. 6. Perceptions. CP-101: MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR Objectives The objectives of the paper are to familiarize the students with basic management concepts and behavioural processes in the organization.P.

NJ. Control charts for attributes . Quality control charts. 2. Special problems . Prentice Hall. 6.W. splicing. Their characteristics and applications. R. Richard I and David S Rubin: Statistics for Management.shifting the base. Quantitative Approach to Managerial Decisions.purpose and logic. comprising of seven short answer type questions. Wilcoxon Signed . Tests of adequacy. . Weighted aggregative indices . Delhi.Z. Macmillan. Levin. Law of Large Number and Central Limit Theorem. Note: The examiner will set eight questions in all. proportion. New York. Course Contents Univariate Analysis: An overview of central tendency. dispersion. London. Index Numbers: Meaning and types. Addition and multiplication probability models. Laspeyre's and Paasch's indices compared. Uses and problems of Index number. 1. the students would be required to attempt five questions. Sampling and non-sampling errors. Acceptance sampling. relative and subjective probability. New Delhi. Watsnam Terry J. Probability Theory: Classical. Indices of weighted average of (price and quantity) relatives. and variance. 3. Question No. BUSINESS STATISTICS . Sign tests. Poisson. Statistical testing of hypotheses and errors. Harper Collins. overlapping index series. Heinz.fraction defectives and number of defects. L. Lawrence B. Statistical Estimation and Testing: Point and interval estimation of population mean. Process under control and out of control. Suggested Readings 1. Time Series Analysis: Trend Analysis. Prentice Hall. and normal distributions.Lasperyre's and Paasch's indices. Correlation and Regression Analysis: Two variables case. KruskalWallis test. NY. Sampling distributions and their characteristics.9 CP-102: Objective The objective of this course is to make the students learn about the application of statistical tools and techniques for decision making. Large and small sampling tests . Probability Distributions: Binomial. Sampling and sampling methods. Harper Collins. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.P: Statistics for Business and Economics. and skewness. Thompson Business Press. Kohler: Statistics for Business & Economics. Constructing a control chart computing the control limits (X and R charts). Non Parametric Tests: Chi-square tests. 5. 4. Hien. In all. Morse: Statistics for Business & Economics. shall be compulsory. and Keith Parramor: Quantitative Methods in Finance International. Hooda. Warning limits. All Questions will carry equal marks. Statistical Quality Control: Causes of variations in quality characteristics. t and F tests. Conditional probability and baye's theorem.Rank tests.

Course Contents Nature and scope of Managerial Economics. Suggested Readings: 1. 4. Managerial Economics. Illinois. Monetary and Fiscal Policies. Thomson learning. L. the students would be required to attempt five questions. N. Brigham And J. Vikas Publishing House. shall be compulsory. P. Manage. E. Prentice Hall of India. 3. Question No. Salvatore. Pricing strategies and tactics. In all. 1. Bombay. Emphasis is given to changes in the nature of business firms in the context of globalisation. monopolistic. measurement and control. L.10 CP-103: MANAGERIAL ECONOMICS Objectives The objectives of this course is to acquaint the students with concepts and techniques used in Micro-Economic Theory and to enable them to apply this knowledge in business decisionmaking. 2. Short-run and long-run production functions. New Delhi. 5. N. F. Fundamentals of demand estimation and forecasting. Managerial Economics. D. Elasticity of demand and its significance in Managerial decision-making.rial Economics in Global Economy. comprising of seven short answer type questions. Peterson. Delhi. Mehta. Objective of a firm. income and substitution effects. Cost curves and economies of scale. Sultan Chan. . Dwivedi. Price and output determination under perfect competition. Managerial Economics. Consumer equilibrium-utility and indifference curve approach. Dryden Press. New Delhi. Demand function. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Inflation-type. competition. Price. Pappas. All Questions will carry equal marks. Managerial Economics. Lewis. monopoly. and oligopoly. Marginal analysis. National income-alternative concepts and measurement of National Income. Balance of Payments. Importance of Managerial decision-making. Note: The examiner will set eight questions in all.

Course Contents Nature. globalisation. shall be compulsory. 3. Factors of global competitiveness. Tata McGraw Hill. Daniel. Stemart Block. 5th ed.11 CP-104: BUSINESS ENVIRONMENT Objectives The primary objectives of this course are to acquaint the students to emerging global trends in business environment. FDI policy & trends. Addision Weley. Nature & operations of multilateral economic institutions World Bank. Assessing business environment country risk and political risk. Sundaram/J. The International Business Environment. Publications Companies. Current state of business environment in India.K. International Business Fourth edition. key indicators. 1989. Note: The examiner will set eight questions in all. dynamics of business environment. competitive environment. John D and Radebangh. In all. the students would be required to attempt five questions. components and determinants of business environment. privatisation. WTO & IMF and their impact on Indian business environment. 1. 2. Lee H International Business. Hill. New York. Trade reforms & trends. Charles W. Economic reforms Liberlisation. public enterprise reforms and disinvestment programmes. . industrial policy and industrialisation trends. globalisation trend. Question No. financial environment. PHI The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. All Questions will carry equal marks. comprising of seven short answer type questions. India s share in world economy. A. Risk in business environment. Suggested Readings 1. India s current balance of payment position.. Trends in global trade & investment.

The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. "Business Communications: Principles and Applications" 2nd ed. shall be compulsory. All Questions will carry equal marks. Essential of Business Communication. 1987. Richard. C Gienn etc. Chicago. 2. 2nd ed. Bernadine P. "Communicating in Business". Public speaking. the students would be required to attempt five questions. Barriers and gateways in communication. Effective communication skills. New York. Hatch. Treece. Suggested Readings 1. 1988. 5. Herta A and Peck. Chicago. Question No. . John Wiley. Joel and Branchaw. Bowman. Conducting and attending interview and meetings. Presentations of reports. Pearce. comprising of seven short answer type questions. 7. 4. 6. 1976. New Delhi. Allyn and Bacon Boston. Petett & Lesikar. "Business Communication: From Process to Product". Oral and Non-Verbal communication. "Effective Business Communications". 1. Note: The examiner will set eight questions in all. Maira. Course Contents Importance and nature of business communication. Dryden Press. Petett & Lesikar. Charrles E. Listening and Negotiations. 1977 Science Research Associates. "Sucessful Business Communications" 3rd ed. Business communication. Writing business and academic reports.12 CP-105: BUSINESS COMMUNICATION Objectives The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs. 3. 1987. Do's and Don't of business writing: Commercial letters. process of communication. Tata McGraw Hill. Murphy. In all.

Homewood. Suggested Readings 1.Meaning. and Ramanathan. Illinois. Jawahar Lal. .. Gupta.L. Decision involving alternative choices. Bhattacharya S. Note: The examiner will set eight questions in all. 4. Proforma of Balance Sheet of Joint-stock Companies Cost-accounting: nature and scope of costing. Formation and importance of accounting Standards.. Course Contents Financial Accounting . 2. Vikas. New Delhi. Management Accounting vs. Financial accounting. New Delhi.R. scope and importance. and Dearden J. shall be compulsory. Hingorani. Maheshwari. 6. Accounting process. Cost Accounting. the students would be required to attempt five questions. 3. Text and Cases. Standard Costing: An Overview.S. principles and techniques of accounting and application of financial and accounting information for planning decisionmaking and control. and Ramaswamy. Accounting concepts and conventions. 1. Performance budgeting and Zero-base budgeting. Advanced Accountancy. 5. Irwin. N. Accounting Principles. New Delhi. 5th ed. Funds Flow Statement. New Delhi. Management Accounting: nature. Financial analysis: Ratio analysis. Vikas Publishing House. Vikas Publishing House. Richard D. Cost concepts and Classifications. Accounting for Management. A. 1992. Question No. comprising of seven short answer type questions. Preparation of Cost-Sheet. Anthony R. 1995. Sultan Chand & Sons. scope and tools of Management Accounting.13 CP . All Questions will carry equal marks.N. S. Marginal costing: Break-even analysis.L..106: ACCOUNTING FOR MANAGERS Objectives The basic purpose of this course is to develop an insight of postulates. Management Accounting. Usefulness of Costing to Managers. Sultan Chand. Depreciation accounting and policy. Budgeting: Types of budgets and their preparation. Preparation of final accounts of non-corporate entities. Advanced Accounting. 6th ed.N. Cash Flow Statement. and Reece J.K. R. Volume I& II. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. In all. 1996.

Components of a computer system. Raja Raman. Data Hierarchy & Data File Structures.Disk Operating System and Windows. Master & Transaction File. 4. E. B. Bombay. Network Applications. 6. Introduction to a spreadsheet software. New Delhi. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. the students would be required to attempt five questions. PC . Ram.Software Packages .An Introduction . Number system. Graphics on Spreadsheet. White. New Delhi. Fundamental of Computers. Computer languages. Data Communications and Computer Network. 1. New Age Int.S. Functions. New Delhi. Computer Network. Indian computing environment. PHI. Network Topology. Analog and Digital Signals. 8. Introduction to Word Processor. Computer Network and Internet. Formulas. 7. Computer Fundamentals. Thomson Learning.108 : SEMINAR . Krishna Publishing House. Network Fundamentals. Question No. Relevance of Data Base Management Systems and Integration of Applications. Data Files-Types/Organization. Elements of computer system set-up. comprising of seven short answer type questions. Range. Introduction to computers. Comer. Douglas. CP . Suggested Readings 3. 5. Computers in business. All Questions will carry equal marks. Band width. shall be compulsory.14 CP-107: COMPUTER APPLICATIONS IN MANAGEMENT Objectives The objectives of this course include developing an appreciation of different software and hardware systems available in the industry among the students and build up the experience of computer usage in business organizations with specific reference to commercial data processing systems. Vikas Publishing House. Creation of spreadsheet applications. Course Contents Computers: An introduction. Data Base Functions in spreadsheet. New Delhi. Leon & Leon. N. Pearson Education . V. Gill. In all. Basics of Data Processing.

Theirouf.. PERT/CPM. 2. 3. 1994.. Course Contents Management Science . Gould. H A. Some special cases like degeneracy. Vohra. Introduction to Management Science. D. 1989. Prentice Hall Inc. Richard Principles of Operations Research. Taha. Transportation and Assignment models including trans-shipment and routing problems. Question No. Dennis Mcleavey. Budnik.. 7. 1995. Simulation. Formulation of linear programming problem & solution by graphical & Simplex methods. K and Solow. Decision theory and decision trees. comprising of seven short answer type questions. Game theory. Queuing theory. 2001. 4. 1. etc. shall be compulsory. 6.Basic concepts and its role in decision-making: Linear programming: meaning. Englewood New Jersey. New Delhil Macmillian India Ltd. Suggested Reading 1. New York. Tata McGraw Hill. Sharma. . R J and Klekamp. 2nd ed. the students would be required to attempt five questions. 8. Prentice Hall Inc. Note: The examiner will set eight questions in all. N.D. Operations Research: Theory and Applications. Quantitative Techniques in Management. Operations Research . 1995. goal programming. Illinois . Sensitivity analysis. Inventory management techniques. infeasibility and multiple optimal solutions. J K. unbalanced problems.All India Traveller Bookseller. 1997. Some special cases like minimization. New York. 1993. dynamic programming and non linear programming. Narang A S. All Questions will carry equal marks.15 CP-201: MANAGEMENT SCIENCE Objectives The Objectives of this course is to develop an understanding of basic management science techniques and their role in managerial decision making. Decision Making Through Operations Research. John Wiley. Sultan Chand.. scope & assumptions. Richard Irwin. New Delhi. Integer programming. New Jersey. Management Science. New Delhi. In all. Englewood Cliffs. Linear Programming and Decision Making. F J. degeneracy in transportation models. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.An Introduction. 5. unboundedness. 1989. Mathur. R C. Frank S. Mc-Millan.

Philip and Armstrong. Prentice Hall of India. vertical marketing Implementation and systems. Ethics in Marketing. new product development. Suggested Readings 1. Prentice Hall of India. Basic Marketing.promotion mix. Kotler. Consumerism. 2002. Mumbai The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Direct Marketing. Marketing Management: Planning. Network Marketing. Evaluation and control of marketing efforts. 2002. E. The Marketing environment and Environment scanning. Channel management Types and functions. Organising and implementing marketing in the organisation. comprising of seven short answer type questions. Pricing methods and strategies. Marketing information system and Marketing research. Co-operation and conflict management. 7. New Delhi. Marketing Management. 6. scope and concept of marketing. Ramaswamy. sales promotion. advertising. 1. Marketing Management. Control. There would be one question in the form of case study. Selection. New Delhi. 3. Vikas Publishing. Zikmund . 2. Marketing Logistics. and McCarthy. Philip. 2nd edition. G. strategies and issues involved in the marketing of products and services. Event Marketing.16 CP-202 MARKETING MANAGEMENT Objectives The purpose of this course is to develop an understanding of the underlying concepts. Jerome. 2002. Course Contents Nature. the students would be required to attempt five questions. New issues in marketing . Understanding consumer and Industrial markets. Targeting and positioning. 14 edition. .Globalisation. William D. Tata McGraw Hill. Product decisions .. Rajan Saxena. New Delhi. All Questions will carry equal marks. Note: The examiner will set eight questions in all. branding and packaging decisions. Czinkota & Kotabe. Marketing Management: 11th Edition. V S and Namakumari. New Delhi. 2002. Question No. 4. MacMilian. Corporate orientations towards the marketplace. S. In all. Marketing. Promotion decisions . 7th edition. Jr. 1990. shall be compulsory. Kotler. Market segmentation. Perreault. Principles of Marketing. product life cycle. publicity and personal selling. Thomson Learing.product mix. Green marketing. TMH. 5.

London. Selecting and retaining human resources. Employee empowerment. D A & Robbins S P. Industrial relations & trade unions. De Cenzo. comprising of seven short answer type questions. 1993. Human Resource and Personnel Management Tala Mc Graw Hill. Job evaluation and compensation. Human Resource Management. 2nd. John Wiley. 1. Holloway. Personnel Management.. 1. Illinois.17 CP-203: HUMAN RESOURCE MANAGEMENT Objectives In a complex world of industry and business. Manpower training and development. A & Saiyadain M. All Questions will carry equal marks. 1994. Trwin. 3. Human Resource and Personnel Management Richard D. 5. Dispute resolution & grievance management. 1995. shall be compulsory. J. Rue. Course Contents Concepts and Perspectives on Human Resource Management. V & Mattock J. Note: The examiner will set eight questions in all. K. New Delhi. The Objective of this course is to sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management. Sage. Tata Mc-GrawHill. In all. Attracting. Question No. 1997. 2. Methods of manpower search. Monappa. Ed. 1984. New York. . Kogan Page. Career and succession planning. the students would be required to attempt five questions. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Aswathappa. Suggested Readings. 4. Induction and socialisation. Performance Measurement and Evaluation. Lloyed and Leslie W. Corporate objectives and Human Resource Planning. 6. Performance appraisal and potential evaluation. organisational efficiency is largely dependent on the contribution made by the members of the organisation. Guy. New Delhi. There would be one question in the form of case study. New Delhi. The New International Manger. Employee welfare. Human Resources Management in a changing environment. 1966. Stone. Job analysis. 5th ed..

1997. M. Cost of capital: Concept and importance. Suggested Readings 1. 7. Winger. Receivables and Inventory Management. 1. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Capital Structure decisions: Theories of capital structure. Hampton. All Questions will carry equal marks. 3.18 CP-204: FINANCIAL MANAGEMENT Objectives The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a business unit.. New Jersey. McGraw Hill. Financial Management. .. Risk analysis. Taxmann Publishers. Note: The examiner will set eight questions in all. Vikas Publication House. Kishore.M. McGraw Hill. 1. Weighted Average Cost of Capital. Difficulties determining cash flows. Van Home. Financial Management. John.Cash. Optimum capital structure. Prasanna Chandra. Course Contents Introduction to financial management. I. 2002. Ravi M. Financial Decision Making. Principles of Financial Management. Computations of cost of various sources of finance. 1997. ed. Macmillan Publishing Company. Bernard and Mohan.K. Nancy. comprising of seven short answer type questions. 4. New Delhi. 6. Management of working capital . New York. There would be one question in the form of case study. Khan. Financial Modeling. Financial Management and Policy. sources of finance.. Question No. Englewood Cliffs. Pandey. Factors determining capital structure. the students would be required to attempt five questions. Financial Management. Prentice Hall of India. Prentice Hall Inc. Financial Management. Internal Financing and Dividend Policy. Time value of money. 5. 2001. Objectives of financial management. New Delhi. Investment decisions: Importance. 2000. 1991. 10th. methods of capital budgeting. P. James C. shall be compulsory.Y and Jain. In all.

. Advanced Techniques for Data Analysis .R. Note: The examiner will set eight questions in all.Exploratory. 4. 1997 Bery G. Kothari. shall be compulsory. 1976. Research Process. Research Methodology. Marketing Research. C. Fowler. Questionnaire and Interviews. Fox. Survey Methods. Business Research Methods. Sample Design. Analysis of Data. Descriptive and Experimental.. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.. Exploring Research. 1993.. 1997. 7. Research Designs . Sage Pub. Cooper & Sindler. 3. 2nd edition ..C. There would be one question in the form of case study. Wishawa Parkashan. NJ. TMH. Plenum Press. Locke: Composing Qualitative Research. Withey Social Indicators of Well Being. 1986. Factor Analysis. Floyd J. Course Contents Nature and Scope of Research Methodology. 5. and S. 2. Biddle. Value and Cost of Information. Question No. 6. Golden. Discriminant Analysis. In all. Administration of Surveys.E. J A and P. 1.. Neil. Methods of Data Collection Observational and Survey Methods. 6th edition. Bayesian Decision Theory. Tracy: Randomized response : A Method of Sensitive surveys. Field Work and Tabulation of Data. Attitude Measurement Techniques.19 CP-205: BUSINESS RESEARCH METHODOLOGY Objectives To equip the students with the basic understanding of the research methodology and to provide an insight-into the application of modern analytical tools and techniques for the purpose of management decision making. Selecting an Appropriate Statistical Technique. Jr. Suggested Readings 1.. NY. F M. Salkind. Tata McGraw Hill. Koren and Maren D. Sage Pub. Prentice Hall. 2001.. Use of SPSS and other Statistical Software Packages. All Questions will carry equal marks. 8. Sate Pub. Andrews. the students would be required to attempt five questions. comprising of seven short answer type questions. . 2nd ed. Problem Formulation and Statement of Research Objectives.B. 3rd ed. Conjoint Analysis and Clustering Methods..ANOVA.

6. Production and Opertions Management. Tata McGraw Hill. Product Planning & Selection. Chary. Production and Operations Management. Buffa. Note: The examiner will set eight questions in all. Facility Location. HPH. Dobler. Thomson Learning. Total Quality Management. E S & Sareen Modern Production Management. Nair. in Batch and Job Order manufacturing. Line Balancing. Types of Manufacturing Systems & layouts. Effective and efficient flow. Chunawalla & Patel. Bombay. Donald W and Lee. Norman Gaither. Production Planning and Control in Mass Production. Aquilano & Jacobs. Statistical Quality Control. McGraw Hill. Quality Assurance: Acceptance Sampling. Question No. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Production & Operations Management. All Questions will carry equal marks. Operations Management for Competitive Advantage. Purchase management. the students would be required to attempt five questions. 2002. 1995. 7. Suggested Readings 1. 6th ed. New Delhi. Work Study: Method Study and Work Measurement. Productivity improvement in operations through layout engineering and quality management etc. Purchasing and Materials Management. E E & Ebert. Course Contents Nature and Scope of Production and Operations Management. Prentice Hall of India. New York. 1. Capacity Planning. . Production and Operations Management. Material Handling: Principles & Equipments. 8. 2002. shall be compulsory. 5. New York. RJ. Layout Planning and Analysis. TMH. New Delhi. JIT.20 CP-206: PRODUCTION AND OPERATIONS MANAGEMENT Objectives The Course is designed to acquaint the students with decision making in: Planning. replenishment and control of materials with reference to both manufacturing and services organisations. maintenance Management. Lamar. 4. scheduling and control of Production and Operation functions in both manufacturing and services. Aggregate Planning and Master Production Scheduling. 2.. Production and Operations Management. Stores Management. Change. Process Planning. ISO-9000. S N. 9th edition.. 3. 1984. TMH. Material Management: An Overview of Material Management. John Wiley. comprising of seven short answer type questions. Material Requirement Planning and Inventory Control. In all. 2nd edition. Admn.

Pearson Education. CP-208: COMPREHENSIVE VIVA-VOCE . The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Electronic payment system. value-added network. Managing Your E-Commerce Business. Fundamental of mobile computation and wireless computation. Vikas Publishing House. 5. N. 8. New Delhi Didar Singh. New Delhi Whitely David. introduction to e CRM. Grey. comprising of seven short answer type questions. N. E-Commerce. Thomson Learning. Security. the students would be required to attempt five questions. Bombay. David King & H. 7. applets & browsers. Jay Lee. Suggested Readings 1. agent language. Delhi. Addison Wesley.21 CP-207: E-COMMERCE Objectives The objective of the course is to acquaint the students with the use of E-Commerce in competing markets. Prentice Hall of India. Perry T. Note: The examiner will set eight questions in all. digital copyrights. Prentice Hall of India. Vikas Publishing House. James. Kalakota. characteristics & properties. Shurety. Schneider P. Understanding E-Commerce. EDI. internet commercialisation. Kienam. N. 3. A Managerial Perspective. computer based education & training. N. multimedia & digital video. E-business with Net Commerce (with CD). 2. Question No. TMH. 1. Addison Wesley. Course Contents Introduction to Electronic Commerce: Framework. All Questions will carry equal marks. Electronic Commerce. Delhi. digital library. 4. In all. Delhi Efraim Turban. Napier. software agents. applications: network infrastructure (including internet). Electronic Commerce. inter-organizational commerce & intra-organizational commerce. E Commerce for Manager. shall be compulsory. Creating a winning E-business. Whinston. consumer search & resource discovery. Frontiers of Electronic Commerce. advertising & marketing on the internet. technology. 6. 9. Michael Chang. Kosiur. tele-script. Delhi.

concept of synergy. significance and objectives. John A. Company s mission. techniques of evaluation and control. types of strategies. 1.Concept and cases 3. Thampson A. Business Policy and Strategic Management 2.B. . Michael Porter. Competitive Advantage of Nations. Strategic Management. Jauch & Glueek. 4. Role of organisational system in evaluation. Andrews. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.22 CP-301: BUSINESS POLICY AND STRATEGIC MANAGEMENT Objective The course aims at imparting knowledge of formulation. Pearce II and R. Strategy Formulation. Concepts of corporate Strategy 6. There would be one question in the form of case study. shall be compulsory. Kenneth. Environmental and organisational appraisal (internal & external). A. Melvin J. the students would be required to attempt five questions. Suggested Readings 1. Process of strategic decision making. Matching structure and corporate strategy. techniques of business environment analysis.A. purpose and objectives. Azhar Kazmi. implementation and evaluation of Business Strategies. Strategic alternatives and choice.corporate planning. Strategy Evaluation . strategic planning and long range planning. Behavioural and Functional implementation. An overview of strategic management. and Stickland A.Robinson. concept of value chair and competitive advantage. Question No. Stanford. Types of planning systems . Structural. Business ethics and corporate strategy. Note: The examiner will set eight questions in all. Management Policy 7. Course Contents An introduction to business policy . All Questions will carry equal marks. In all. Strategic decision making. Corporate strategy concept. comprising of seven short answer type questions.J.Designing organisational structure and activating strategies. Business Policy and Strategic Management 5. Strategic and Operational Control. Objective and importance of business policy. Strategy implementation . Strategic Management Strategy Formulation and Implementation.Strategic evaluation and Control.Nature.

1998.23 CP-302: BUSINESS LEGISLATION Objectives The course is designed to assist the students in understanding basic laws affecting the operations of a business enterprise. Ramaiya. Arbitration. Dishonour and Discharge of a Negotiable Instrument. 1881: Nature and Types.M. business or service organization. Wadhwa. Bombay. Nagpur. The Companies Act. N. the students would be required to attempt five questions. Khergamwala. 11th ed. S M. 1872: Essentials of a Valid Contract.M. Shah. comprising of seven short answer type questions. Company Law. 1. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 1930: Formation of a Contract. S K Business Law For Managers. In all. Holder-in-Due Course. 1990 Tuteja. Management and Meetings. Bombay. 2.Tripathi. The Negotiable Instruments Act. 1956: Nature and types of Companies. A. Share and Share Capital. JS. The Sale of Goods Act. Note: The examiner will set eight questions in all. Performance of Contracts. Course Contents The Indian Contract Act. 1996. Sultan Chand.. An Overview of Consumer Protection Act and Cyber Laws. Lucknow. 5. Avtar Singh. . The Negotiable Instrument Acts. Borrowing Powers. CP-303: SUMMER TRAINING PROJECT At the end of second semester. 1992. all students will have to undergo summer training of 6-8 weeks with an industrial. Accounts and Audit.Guide to the Companies Act. Breach of Contract and its Remedies. Negotiation and Assignment. Quasi-Contracts. Membership. Lectures on Company Law. All Questions will carry equal marks. Eastern. Formation. 4. Winding Up.1980. Void Agreements. Question No. 3. shall be compulsory. Suggested Readings 1.Tripathi. Memorandum and Articles of Association. N. Prevention of Oppression and Mismanagement. Prospectus Allotment of Shares. New Delhi. Rights of an Unpaid Seller.

shall be compulsory. qualities and pre-requisites of entrepreneur. 1984. 4. Desai. source of Finance. 1990. Free Press. "Motivating Economic Achievement". S A. Role of Govt. Capital saving and project costing. 3. 1969. "Innovation and Entrepreileurship". 1978. Entrepreneurship Development Programmes. Heinemann. The function of the entrepreneur in economic development of a Country. New York. 6. Financial and Managerial Feasibility of Project. support to new enterprise. Life cycle of new business and relationship with large enterprises. W G. D C and Winter. New Delhi. Characteristics. McClelland. Demand Analysis. 2. Peter. . Ashish. A N. Technical. Course Contents Significance of Entrepreneur in Economic Development. New York. 1. comprising of seven short answer type questions. "Entrepreneur & Environment". Feasibility Study . Economic. "Project Feasibility Analysis". In all. Economic. Market potential measurement. 5. social and psychological need for entrepreneurship. Delhi.Preparation of Feasibility Reports: Selection of factory location. New Delhi. T. Kumar.A Handbook on Learning Systems". "Developing Entrepreneurship . Achievement motivation. Cliffton. Books. Learning Systems. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Jain Rajiv. Reasons for the failure and visible problems for business. Working capital requirements.24 CP-401: ENTREPRENEURSHIP DEVELOPMENT Objective The objective of this course is to expose the students to the growth of entrepreneurship in developing countries with special reference to India.S. 1990. 7. Question No. Incentives. S. Role of various institutions in developing entrepreneurship in India (A brief description only). 1985. profit and tax Planning. Discovery. Environmental Factors affecting success of a new business. Govt. Delhi. Drucker. All Questions will carry equal marks. London. 1977 John Wiley. Davis S and Fyfie. Pareek. the students would be required to attempt five questions. "Planning a Small Scale Industry: A Guide to Entrepreneurs". David E. Note: The examiner will set eight questions in all. and Promotional agencies in entrepreneurship development. Udai and Venkateswara Rao. Methods and procedures to start and expand one s own business. "Entrepreneurship in Small Industry". Suggested Readings 1.

This would be equivalent to the marks of the one paper.25 CP-402: RESEARCH PROJECT The final project will be evaluated at the end of the fourth semester by the external examiner. .

.26 CP-403: COMPREHENSIVE VIVA-VOCE.

3. Englewood Cliffs. H and Ganpathy. New Jersey. Financial econometrics. Fogler. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Decision Tree Analysis.. 1. Capital investment and Financial Decision. Capital Expenditure Decision Under Conditions of Risk and Uncertainly.27 LIST OF OPTIONAL PAPERS OF VARIOUS SPECILISATIONS FINANCE FM-301: FINANCIAL DECISIONS ANALYSIS Objectives The basic objective of this course is to impart an intensive knowledge about the use of quantitative techniques in specified financial decision-making areas. 1982. Bierman. Dividend Valuation Model. Sequencing of Decisions. the students would be required to attempt five questions. Van Horne. Financial Management and Policy. There would be one question in the form of case study. Lease Vs. Mergers and Acquisitions. Estimation and Projection of Working Capital Decisions. Legal and Procedural aspects of Merger Decision. Replacement Decisions. . shall be compulsory.Application of Multiple Discriminant analysis. comprising of seven short answer type questions. Course Contents Application of Linear Programming. All Questions will carry equal marks. In all. New Jersey. Financial Decision Analysis. Business Failure and Reorganisation. Question No.. James C. Determination of the Exchange ratio. Levy. Buy Decision. Prentice hall of India 1997. 1. Sapirio. 1982. Suggested Readings. Prentice Hall Inc. Prentice Hall Ins. Edverd. 1982. H. 2. New Jersey. Regression analysis and Simulation Technique in Financial Decision Making Areas. 4. Cost-Volume-profit Analysis under Conditions of Uncertainly. Corporate Debt Capacity Management Decision. Harold.. 5. Note: The examiner will set eight questions in all. and Sarnat H. Prentice Hall Inc. Goal Programming. Takeover code. New Jersey. Englewood Cliffs. Englewood Cliffs. Englewood Cliffs.

3. Buckley. Levi. comprising of seven short answer type questions. . Exposure Management Techniques. Suggested Readings 1. Foward Rates.28 FM-302: FOREIGN EXCHANGE MANAGEMENT Objectives To acquaint the students with the mechanism of the foreign exchange markets. All Questions will carry equal marks. Course Contents Types of Foreign Exchange Markets and Transactions. International Financial Management. Mcgraw Hill. Currency Swaps. 1. A Textbook on Foreign Exchange. Currency Options. Parameters and constraints on Exposure Management: Forecasting Exchange Rates: Economic Fundamentals. New Delhi Paul Roth. N. 5. Quoting Foreign Exchange Rates. In all. Multinational Financial. Cross Currency Rates. measurement of the foreign exchange exposure. Mastering Foreign Exchange and Money Markets. Corporate Exposure Management: Foreign Exchange Risk. the students would be required to attempt five questions. Question No. Delhi Paul Einzip. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Official and Free Market Rates. Note: The examiner will set eight questions in all. Prentice Hall of India. Spread. Organisation of the Exposure Management Function. Tax Treatment of Foreign Exchange Gains and Losses. Technical Analysis. and hedging against exposure risk. 2. N. shall be compulsory. Alternative Strategies for Exposure Management. Pitman. Organisation of the Foreign Exchange Markets. 6. Quoting Forward Rates. Maurice D. Prentice Hall of India. Currency Futures. Delhi Shapiro. 4. Financial and Socio-Political Factors. London. Sharan. International Finance. NY A. Multinational Financial Management. Prentice Hall of India.

29 FM-303 INTERNATIONAL ACCOUNTING Objectives The objective of this course is to acquaint the students with the accounting needs of international financial markets and to analyse the accounting measurement and reporting issues unique to multinational business transactions. Course Contents International dimensions of accounting; conceptual development and comparative development patterns; foreign currency translation; international audit environment, international accounting standards: concept and mechanism of setting international standards, disclosure requirements of international accounting standards. Managing international information systems; international perspective on inflation accounting; international dimensions of financial reporting; harmonization of accounting practices. Analyzing foreign financial statements; accounting for environmental protection measures. Transfer pricing and international accounting; performance evaluation; foreign exchange risk management.

Suggested Readings 1. 2. 3. 4. 5. 6. 7. Arpon, Jeffrey S and Radebaugh, Lee H. International Accounting and Multinational Enterprises. New York, John Siley, 1985. Choi, Frederick D S and Mueller Gerhard G. International Accounting. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1984. Evans, Thomas G. International Accounting & Reporting London, MacMillan, 1985. Gray, S J. International Accounting and Transnational Decisions. London, Butterworth, 1983. Holzer, H Peter. International Accounting. New York, Harper & Row, 1984. Prodhan, Bimal. Multinational Accounting. London, Croom-Helm, 1986. Rathore, Shirin. International Accounting. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1996. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. Question No. 1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.

30 FM-304 CORPORATE TAXATION Objectives The objective of the course is to acquaint the participant with the implications of tax structure and corporate tax planning in operational as well as strategic terms. Course Contents Basic Concepts of Income Tax; Residential status of a Company; Computation of Income under Different Heads of Income, Set off and Carry forward of Losses, Deductions and Exemptions; Additional Tax on Undistributed Profits; Companies Profit Surtax Act; Computation of Tax Liability; Meaning and Scope of Tax Planning and Location of Undertaking, Tax Planning regarding Dividends Policy, Inter Corporate Dividends and Transfers; Tax Considerations in Respect of Specific Managerial Decision like Make or Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or Exports; Replacements and Capital Budgeting Decisions, etc; Tax Planning in respect of Managerial Remuneration. Suggested Readings 1. 2. 3. 4. 5. 6. Ahuja, G K & Gupta Ravi, Systematic Approach to Income Tax. Allahabad, Bharat Law House, 1999. Iyengar, A C. Sampat Law of Income Tax. Allahabad, Bharat House, 1981. Kanga, J B and Palkhivala, N A. Income Tax. Bombay, Vol. 1-3, N.M. Tripathi. Ranina, H P. Corporate Taxation: A Handbook. 2nd ed., New Delhi, Oriental Law House, 1985. Singhania, V K. Direct Taxes: Law and Practice. Delhi, Taxman, 1991. Srinivas, E A. Handbook of Corporate Tax Planning. New Delhi, Tata McGraw, Hill, 1986. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. Question No. 1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.

31 FM-305: WORKING CAPITAL MANAGEMENT Objectives The objective of the course is to acquaint the students with the importance of the working capital and the techniques used for effective working capital management. Course Contents Concept of Working Capital Management, Importance of Working Capital, Kinds of Working Capital, Factors Determining Working Capital, Estimating Working Capital Requirements; Management of Cash - Motives for Holding Cash and marketable securities; Cash System, Managing the Cash Flows, Types of Collection Systems, Cash Concentration Strategies, Disbursement Tools, Investment in Marketable Securities; Forecasting Cash Flows; Managing Corporate Liquidity and Financial Flexibility; Measures of Liquidity, Determining the Optimum Level of Cash Balances - Baumol Model, Beranek Model, Miller-Orr Model, Stone Model; Receivable Management -- Determining the Appropriate Receivable Policy, Marginal Analysis, Credit Analysis and Decision, Heuristic Approach, Discriminant Analysis, Sequential Decision Analysis; Inventory Management-Kinds of Inventories, Benefits and Costs of Holding Inventories, Inventory Management and Valuation, Inventory Control Models; Short-term financing; Programming Working Capital Management; Integrating Working Capital and Capital Investment Processes. Suggested Readings 1. 2. 3. 4. 5. Bhalla, V K. Working Capital Management: Text and Cases, 4th ed., Delhi, Anmol, 2001. Hampton J J. and C.L. Wagner Working Capital Management. John Wiley & Sons, 1989. Mannes, T.S. and J.T. Zietlow Short -term Financial Management. West Pub. Co., 1993. Scherr, F.C. Modern Working Capital Management. Prentice Hall, 1989. Smith, Keith V. and G.W. Gallinger Readings on Short-term Financial Management. 3rd ed., West Pub. Co., 1988. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. Question No. 1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.

Suggested Readings 1. Englewood Cliffs. ICICI. 1985. Donald R. Nail E. 1989. 3. International Aspects of Financial Institutions. Khan M. Role of Development Banking in Industrial Financing in India. Financial Goals and Performa Statements. In all.. Development Banks. 3rd ed. Course Contents The Nature and Role of Financial System.32 FM-306: MANAGEMENT OF FINANCIAL INSTITUTIONS Objectives The objective of this course is to discuss the specific financial management problems of financial institutions including a detailed study of the working of the leading financial institutions in India. Yield Curve. Management of Financial Institutions. New Delhi. Evaluating Risks and Returns of Assets and Liabilities of Financial Institutions. Interest Rates in the Financial System. 2001. Note: The examiner will set eight questions in all. the students would be required to attempt five questions. 5. Risk and Inflation. and Seitz. 1991. 1. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Question No. IDBI. Provisions of RBI's Operations. Strategy of Growth. Capital Adequacy and Capital Planning. Insurance Companies. Madhu. Financial Planning of Financial Institutions. Bhole L. Rose. and Fraser. UTI. Tata McGraw Hill. Management of Financial Institutions in India. Financial Institution Management: Text and Cases. LIC. All Questions will carry equal marks. Interest Rate Analysis. comprising of seven short answer type questions. . Irwin Dorsey. Credit and Monetary Planning. Ontario. Tata McGraw Hill. 4. Indian Financial System.. 2000.Y.. New Jersey. Financial Institutions. Objectives and Functions of Different Financial Institutions in India like IFCI. Peter S.M. Vij. Anmol. shall be compulsory. Thrift Institutions. Yeager. Mutual Funds. Prentice Hall Inc. Fred C. Problems of Time and Cost Over Runs. 2.

33 FM-307: Objectives The objective of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and Portfolio Management. Course Contents Investment-return and risk; Operations of Indian Stock Market; New Issue Market; Listing of Securities, OTCEI. Cost of investing in securities; mechanics of investing; markets and brokers; investment companies; market indices and return. Objectives of security analysis; investment alternatives; valuation theories of fixed and variable income securities; government securities; non-security forms of investment; real estate investment; investment instruments of the money market; Fundamental and technical approach, efficient market theory; recent developments in the Indian stock market. Suggested Readings: 1. Pandian, Security Analysis and Portfolio Management, Vikas Publishing House, New Delhi. 2. Raman, Investment: Principles and Techniques, Vikas Publishing House, New Delhi. 3. Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Portfolio Management, Prentice Hall of India, New Delhi. 4. Fuller, Russell J. and Farrell, James L. Modern Investment and Security Analysis. New York, McGraw Hill. 5. Sharpe, William F. etc. Investment. New Delhi, Prentice Hall of India, 1997. 6. Alexander, Gorden J. and Bailey, Jeffery V., Investment analysis and Portfolio Management, Dryden Press, Thomson Learning, Bombay. 7. Machiraju, H. R. Indian Financial System. Vikas Publishing House, N. Delhi. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. Question No. 1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks. SECURITY ANALYSIS AND INVESTMENT MANAGEMENT

34 FM - 401: PRINCIPLES OF INSURANCE AND BANKING Objective The objective of this course is to apprise the students with the banking law and practices and develop an understanding of various laws affecting banks. Course Contents Introduction to insurance; various types of insurance; principles of insurance; important insurance policies in life and non-life insurance; IRDA and its role in insurance sector in India; privatization of insurance industry in India; insurance business operations; recent trends in insurance around the globe, Concept and implications of bank assurance and universal banking in India. Insurance Environment: Internal, External, Legal and Commercial. Comparative Environment of Insurance Business, Insurance procedure Settlement of Claims under life and non-life insurance. Contemporary issues in insurance. Evolution of Banking Law; Main provisions of Banking Regulation Act, 1949; and RBI Act, 1934 and Negotiable Instruments Act, 1881, Securities for Bank Advances: Forms of securities and precautions taken by Banks in accepting these securities. Guarantees: Contract of Guarantee and contract of indemnity, Guarantee as Banker's Security. Writing Reports on Bank visits; Prevailing practices in Banking - Case studies. Banker Customer Relationship; Contemporary Issues in Banking: NPA and Capital Adequacy in Indian Banks. Suggested Readings 1. 2. 3. 4. 5. 6. Gulshan, S.S., Law and Practices of Banking in India. Davar, S.R., Law and Practice of Banking. Tandon, H.L., Banking Law & Practice in India. Varshney, P.N., Banking Law and Practice. Cox, David., Elements of Banking ; John Murray, London. Bodla, B.S., Garg, Mahesh and Karam Pal, Insurance Fundamentals, Procedures and environment. 7. Mehta, R.R.S., Fundamental of Banking; Himalaya Publiching House Co., New Delhi. 8. Nigam, B.M.L., Banking Law and Practice, Konark Publishers, Delhi. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. Question No. 1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.

35 FM-402 : INTERNATIONAL FINANCIAL MANAGEMENT Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. Course Contents Finance function in multinational firm; Institutional structure of international financial markets; cost and availability of international financial flows; international financial instruments. International working capital Management: Aspects of international cash management; investment criteria and borrowing decisions; centralised versus decentralised cash management; international receivables management; securitisation of receivables. International Investment: factors and benefits; direct and portfolio investment; international CAPM; capital budgeting for foreign direct investment; assessing and managing political risk. International aspects of raising capital; determining financial structure of foreign subsidiaries of MNCs; financial choices for an MNC and its foreign affiliates; costs and risks of financing. Suggested Readings: 1. 2. 3. 4. Maurice D. Levi, International Finance, McGraw-Hill, NY. A. Buckley, Multinational Finance, Prentice-Hall of India, New Delhi A.C. Shapro, Multinational Financial Management, Prentice-Hall, N. Delhi P. G. Apte, International Financial Management, TATA McGraw-Hills, N. Delhi.

The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. Question No. 1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.

Value for Money: Auditing in Public Sector. JJ. P K and Gupta. Organization Goals. 1985. Accounting for Management Control. All Questions will carry equal marks. In all. Management Control System. Budgetary Control: Flexible Budgeting. Cost Centre. 1985. 1. comprising of seven short answer type questions. London. Interdivisional Transfer Pricing. New Delhi. Position of Controller in the Organisation Structure of an Organization. London. Accounting Aspects of Control including Internal Audit and Control. Goal Congruence. 8th ed.. 6. Nature and Scope. Management Control Process. J A and Kirby C J.. Suggested Readings 1. 5. 1988. Investment Centre. Organizational Climate. Responsibility Accounting. shall be compulsory. 1994. P and Blanchard. Ghosh. Hersey. Programming. Contingency Theory. 2. Question No. New Delhi. Variance Reporting. Prentice Hall Inc. . Irwin. 3. Strategic Planning and Implementations. H B. Prentic Hall of India. Suggested. Glynn. C and Otley. 1995. the students would be required to attempt five questions. Zero-base Begetting. Management Control Structure: Responsibility Centre.. New Jersey. Taraporevala. Note: The examiner will set eight questions in all. Chicago.Qualitative and Quantitative. 4. D.. Behavioural Aspects of Management Control: Motivation and Morale. Nostrand Reinhold. Englewood Cliffs... Emmanuel. Measurement of Divisional Performance including Performance Evaluation . Vision 1985. R N and Govindrajan V Management Control Systems. Profit Centre. Organisation Structure. Maciariello. Course Contents Management Control Concept. G S. Management of Organisation Behaviour: Utilising Human Resources.36 FM-403: MANAGEMENT CONTROL SYSTEM Objectives The Main objective of the course is to appraise the students the about the concepts of management control system as well as its role in efficient management of public system organizations. Management Control in Specialised Organisation: Selected Case Studies on Non-profit and Public Service Organisations. Performance Budgeting. Prentice Hall Inc. Analysis and Reporting. Budgetary Planning and Procedures. Cost Analysis and Control. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

. Sharpe. Delhi. Investment. Other Derivative Securities. M. Chand. Forward and Futures Prices. 1. Swaps. Options on Stock indices. Futures and Other Derivative Securities. Chand. Hull. London. comprising of seven short answer type questions. Interest Rate Futures. Brennet. 7. Allyn and Bacon. . Stanley S C and Randall. Black-Scholes Option Model. 1985. Financial Derivatives. 1997. Options Markets. Prentice Hall of India. Suggested Readings 1. 1993. 3. Bhalla. New Jersey. John C and Rubinstein. 5. Currencies Futures Contracts. Englewood Cliffs. Huang. Toronto. Prentice Hall Inc. Options.. Note: The examiner will set eight questions in all. New Delhi. Question No. 2nd ed. Binomial Model. Maury R. 2. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Lexington Books. Futures Markets and the use of Futures for Hedging. Cox. etc. William F. 2001. New Delhi. Types of Traders. the students would be required to attempt five questions. New Delhi.37 FM-404: FINANCIAL DERIVATIVES Objectives The objective of this course is to give an in depth knowledge of the functioning of derivative securities market. Mark Options Markets. shall be compulsory. Trading Strategies Involving Options. In all. Course Contents Financial Derivatives An Introduction. Investment Analysis and Management. General Approach to Pricing Derivatives Securities. Option Pricing: Theory & Applications. 1987. Properties of Stock Option Prices. V K. 1996. S. S. John C. Derivatives Market in India. 4. Investment Management: Security Analysis and Portfolio Management. 2001. All Questions will carry equal marks. 6. Prentice Hall of India. Future Contracts. Forward Contracts.

2nd ed. Management of Financial Services. Credit Card business in India. Significance and Benefits of Book Building. Housing Finance Schemes. Depository: Concept.. Mode. Objectives and Functions. The Present Scenario. Credit Cards: Concept and Significance. Course Contents Financial Services: Meaning. NHB s Housing Finance Companies Directions.. Modes of Financing. 2001. Securitisation: Concept. Prudential Norms. Global Corporate Finance. 2. McGraw Hill. 1997. 1. Arthur Brennet. Miami Florida. Kotb. Leasing: Concept. 4. Suggested Readings 1. Accounting and Reporting. Option Pricing: Theory & Applications. Book Building: Concept and Mechanism of Book Building. Forfaiting. Kim. . Factoring vs. Classification. Types of credit Cards.38 FM-405: MANAGEMENT OF FINANCIAL SERVICES Objectives The main objective of this course is to help students to learn the various financial services and their role in the overall financial system. Legal and Tax Aspects of Leasing. Mechanism and Beneficiaries of Securitisation. Legal Aspects. the students would be required to attempt five questions. Credit Rating: Meaning and Types. Lexington Books. 1983. Housing Finance: Introduction. Depository system in India. Credit Rating Agencies. Characteristics and Types of Factoring arrangements. E and K. Financial Evaluation of Leasing. Nature and Types. M. Financial Evaluation of Hire Purchase Finance. Features of consumer Credit. Benefits of depository. Toronto. 1993. Himalaya Publishing House. M. Seung. Factoring: Meaning. Venture Capital: Meaning. Natrajan Emerging Scenario of Financial Services. Note: The examiner will set eight questions in all. Functions of depository system. Mechanisms of Bought out Deals. comprising of seven short answer type questions. Suk and Kim. Gordan. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Hire Purchase Finance and Consumer Credit: Conceptual Frame Work. In all. Bought Out Deals: Meaning and Nature. Khan. Factoring in India. All Questions will carry equal marks. Benefits of Credit rating to investors and companies. shall be compulsory. 3. Text and Cases. Depository participants. Advantages. Meidan. Accounting. Role and Functions of Merchant Bankers. Question No.Y. Taxation. Securitisation in India.

Firm Risk and Market Risk. Budgeting and Implementation. 1998. Capital Expenditure. Suggested Readings 1. Importance and Difficulties. the students would be required to attempt five questions. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 2. 4. Network Techniques for Project Management. Ahuja. Financial Analysis. . Project Financing in India. Financial Management and Policy. All Questions will carry equal marks. Technical Analysis. Multiple Projects and Constraints. 1997. 1995. Dhankar. Allahabad.. Chandra. Tata McGraw Hill. Problem of Time and Cost Overrun in Public Sector Enterprises in India. Bharat Law House. comprising of seven short answer type questions. Bhalla V K. Market Demand and Situational Analysis. New Delhi. 1987. Anmol. Note: The examiner will set eight questions in all. their planning and management in the review of the projects undertaken. 3rd ed. shall be compulsory. Environment Appraisal of Projects. Course Contents Generation and Screening of Project Idea. New Delhi. Assessment of the Tax Burden. Prasanna. Systematic Approach to Income Tax. Analysis of Project Risk. Appraisal. Financial Management of Public Sector Undertakings. Question No. Westville. New Delhi. 3. Raj S. 2nd ed. 1. G K & Gupta Ravi. Projects: Preparation. Social Cost and Benefit Analysis.39 FM-406: PROJECT MANAGEMENT Objectives The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals. Project Review and Administrative Aspects. In all.

4. William F. Renold J. Prentice Hall of India. comprising of seven short answer type questions. leveraged portfolio. Portfolio Management. Optimal portfolio: selection & problems. Bombay Elton. Bond portfolio management strategies passive portfolio strategies. portfolio performance evaluation. Englewood Clifs. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 1. Efficient frontier (i) risk-free and (ii) risky lending and borrowing. Prentice Hall of India. Efficient Frontier: Meaning & Construction and investors utility. Prentice Hall Inc. New Njersey. 3. . constant-dollar-value plan. Question No. theory and PORTFOLIO MANAGEMENT Suggested Readings: 1. 6. Markowitz portfolio theory. constant ratio plan. risk & return determination of a portfolio. Thomson Learning. New Delhi Sharpe. Alexander. Investments. and Sharpe. Course Contents Introduction-Meaning. risk adjusted performance measures. N. Kevin.. active portfolio strategies. Modern Portfolio Theory and Investment Analysis. Note: The examiner will set eight questions in all. Fischer Donand E. formula plan. Reily. Investment Analysis and Portfolio Management. variable ratio plan. need and constraints. Dryden Press. shall be compulsory.. 5. Security Analysis and Portfolio Management. 7. John Wiley. Delhi Strong. New York. In all. capital market line. Portfolio Management. security market line. Martin J. All Questions will carry equal marks. and Jordan. CAPM. market portfolio. sharpe simple index model and APT. Fundamentals of Investment. Gordon J. 2. the students would be required to attempt five questions.40 FM-407 Objectives The objective of this course is to give the students an in-depth knowledge of the practice of Portfolio Management. characteristic line. Frank K. Edwin J and Gruber. Portfolio revision meaning. need.

Campaign Planning. Measurement of Advertising Effectiveness. 1986. Irwin. Evaluation . Question No. 3rd ed. Introduction to Advertising and Promotion. PHI.41 MARKETING MM-301: ADVERTISING MANAGEMENT Objectives The aim of the paper is to acquaint the students with concepts. 7. Headlines. Copy. Batra. Advertising. 3. Layout.Selection Compensation and Appraisal of an Agency. Two Step Flow of Communication. Irwin. Building of Advertising Programme . New Delhi. Electronic Media Buying. 2000. forms and Importance. Wells. There would be one question in the form of case study. Role of Creativity in Advertising. New Jersey. 6. In all. 4th ed. John & Moriarty Sandara. Advertising Procedure. Process of Communication . 2002. William. 2. 5. Advertising and Consumer behaviour. Myers.Wilbur Schramm's Model. Contemporary Advertising.. Michael A.Rationale of Testing Opinion and Aptitude Tests. Advertising & Integrated Brand Production. 2002. Prentice Hall Inc. Determination of Target Audience. AITBS. George E and Belch. Advertising Organisation . . All Questions will carry equal marks. Prentice Hall of India. and Aaker. 2002. Role of advertising in the Marketing Process: Legal Ethical and Social Aspects of Advertising. New Delhi. Chicago. Vikas Publishing House. 1995. Otto. Types. Logo. Suggested Readings 1. Englewood Cliffs. Budgeting. Kleppner. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.Advertising Planing and Objective Setting: Dagmar Approach. David A. Burnett. Johan G. Arens and Bovee. 4. O Guinn. Theory of Cognitive Dissonance and Clues for Advertising Strategists: Stimulation of Primary and Selective Demand . Rajeev. Advertising Management. shall be compulsory. Course Contents Advertising: Concepts. Media Planning. techniques and give experience in the application of concepts for developing an effective advertising programme. 1. Belch. the students would be required to attempt five questions. Note: The examiner will set eight questions in all. Illustration.Message. comprising of seven short answer type questions. Sandage and Fryberger. Appeal. Delhi.

comprising of seven short answer type questions. Thomson Learning. There would be one question in the form of case study. Course Contents Nature Scope and objectives of Sales Management. Sales Quota. New Delhi. Charles. Selling and Sales Management. International Sales Management. 6. Sales Meetings and Contests. Salesmanship. Dalrymple. Sales budgeting and Control. New Delhi. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. & Hair Professional Sales Management Tata McGraw Hill. Selling Today. In all. Suggested Readings 1. 8th Edition. New York. Theories of selling. Tata McGraw Hill. All Questions will carry equal marks. Sales Management. Sales organisation. Prentice Hall Inc. Motivating and supervising salespersonnel. 7. Macmillan India. 2. 2000. Sales Management : Concepts and Cases. Sales forecasting. Manning & Reece. Lancaster & Jobber..42 MM-302: SALES MANAGEMENT Objectives The purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound sales and distribution policy and in organising and managing sales force and marketing channels. Still. Mumbai. Determination of size of sales force. 3rd edition. R. D J. Designing and Administring Compensation plan. Functions of Sales Manager. Note: The examiner will set eight questions in all. 1. Anderson. Personal selling. Selling Operations. 1989. the students would be required to attempt five questions. Sales evaluation Programme. R & Govoni Sales Management. Calvin. Futrell. John Wiley. Question No. 3. shall be compulsory. . Recruitment and conducting sales training programmes. Sales Management. 4. Designing Territories and allocating sales efforts. Pearson Education Asia. 1988. 5.

brand equity. Richard D. shall be compulsory. Measurement of Brand Equity. Brand Positioning and Re-launch: Brand building and communication. 3rd edition. Don. NY. Brand Equity Sources & Benefits. Product verses corporate branding. Branding Strategies: Importance of branding. Product line and mix decisions. New York. Wiley. the students would be required to attempt five questions. 6. comprising of seven short answer type questions. Maloney Creating Brand Loyalty. brand personality. Family versus individual brand names. Free Press. Private versus national branding. Product life cycle and marketing strategy implications. 1998. Donald R. 4. Lehmann. Understanding Brands. London. John. New York. J N. Lyhh B. AMACOM. Upshaw. 1995. Cowley. E-branding. Tata McGraw Hill. Managing Brand Equity. 5. 1991. 2. Free Press. Branding terminology. 2002. Note: The examiner will set eight questions in all. Kevin Lana. Aaker. Strategic Brand Management. Handling brand name changes. 7. and Winer. service brands. Prentice Hall. There would be one question in the form of case study. All Questions will carry equal marks. Building Brand Identity: A Strategy for success in a hostile market place. Course Contents Product Planning and Management: Product concepts and levels. Designing Marketing Programme to built Brand Equity. Branding in Specific Sectors: Customer. Product Management. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Brand extension decision. Strategic Brand Management. Multiple branding. New Product Development Process: Developing Product Strategy. . 1991. Russel S. Basic branding concepts brand awareness. Major Branding Decisions: Selecting a brand name. David. retail.43 MM-303: PRODUCT AND BRAND MANAGEMENT Objectives The objective of this course is to impart in-depth knowledge to the students regarding the theory and practice of Product and Brand Management. Kapferer. brand identity. 3. Branding for international marketing. Suggested Readings 1. industrial. Keller. New York. Kogan Page. 1. Question No. 1999. brand image. brand loyalty. A. In all.. Czerniawskd. Financial Analysis of Product Management. 1992. & Michael W.

Reference Group Influence. Psychographics and Lifestyle. comprising of seven short answer type questions. Models of Consumer Behaviour. Influence of Culture. Evaluative Criteria and Decision Rules. Hawkins. Consumer Attitudes and Attitude Change. Assael. . Loudon & Loudon. Ltd. Information Processing and Consumer Perception. Information Search Process. New Delhi. Consumer Behaviour: Implications for Marketing Strategy. Diffusion of Innovation and Opinion Leadership. Consumer Motivation. 2002. 1994. L L. Consumer Behaviour and Marketing Strategy. Chicago. New Delhi. In all. D I. 2001. Michael E.. 6. shall be compulsory. Consumer Behaviour. Suggested Readings 1. 2. Buying. TMH. Consumer Behaviour Audit. TMH. the students would be required to attempt five questions. PHI/Pearson Edu. Being. Consumer Involvement and Decision Making. Dryden Press. Consumer Behavior. Note: The examiner will set eight questions in all. Consumer Behavior. Engle. Course Contents Introduction to Consumer Behaviour.44 MM-304: CONSUMER BEHAVIOUR Objectives The basic objective of this course is to develop an understanding about the consumer decisionmaking process and its applications in marketing function of firms. Family Decision Making. All Questions will carry equal marks. Consumer Behaviour. Asian Books Pvt. Influence of Personality and Self Concept on Buying Behaviour. Having. 5. 1. 4. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Schiffman. etc. Subculture and social class. New Delhi Soloman.. Consumer Behaviour and Marketing Action.. Industrial Buying Behaviour. 1993. H. New Delhi. J F. Prentice Hall of India. etc. L G and Kanuk. Question No. 3.

Adel. Suggested Readings 1. Course Contents Distribution Channels: Role of Marketing Channels.L. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.A. Stern. Supply chain management . New Delhi. et. Question No. Concept of customer service. Factors affecting choice of Distribution. Martin. Total cost concept. Integrated logistics.45 MM-305: DISTRIBUTION AND LOGISTICS MANAGEMENT Objective The objective of this course is to enable students understand the importance and dynamics of a firm's physical distribution functions and management of its supply chain. Bowersox and Others: Physical Distribution Management. Order Processing: Importance to customers service. Business Logistics. Transportation and Physical Distribution: Importance and modes of transportation.. importance and interface with logistics. warehouse layout. . 2. Ballu. Warehousing: Role and modern concept of warehousing. Ronald H. importance and scope of logistic decisions. Planning warehousing operations. Tata McGraw Hill. Computers and warehouse management.E. comprising of seven short answer type questions. Note: The examiner will set eight questions in all. I. New York. 4. New Delhi. Englewood Cliffs. All Questions will carry equal marks. Techniques of inventory control. Coughlan: Marketing Channels. Channel behaviour and Organisation.: Strategic Logistics Management. Inventory requirements as function of number of stock locations. Glaskowsky N. Business Logistics Management.. Physical Distribution Management. Channel Cooperation and Channel Conflict. 6. Dryden Press. Transportation management. D.Ansary.K. Christopher and Gordon Wills: Marketing Logistics and Distribution Management. 1. Tata McGraw Hill. Private v/s public warehousing.nature. 3. K. Khanna. . New Delhi. Inventory Control: Economic order quantity under conditions of certainty and uncertainty. shall be compulsory. Distribution Control and Performance Evaluation. 7. Anne T. Management of receipts and issues. Lambert. material handling. 1999. the students would be required to attempt five questions. Prentice Hall Inc. Selection of transportation modes. Site selection. Documentation and carrier liabilities. Ohio. Channel Structure. al. In all. New Delhi. Distribution Intensity Introduction to Distribution Logistics: Nature. Packaging and utilisation. Prentice Hall. Louis W. 5. Interstate good movement and problems. Multi-modal transportation. Himalaya Publishing House.

Direct Marketing/Direct Selling. 1. Morgenstein. Creative display. Note: The examiner will set eight questions in all. PHI/Pearson Education. Economic forces. Role of IT in Supply chain management. Credit Management. Prentivce-Hall. Newman. 5. New Delhi. Customer traffic flows and pattern. Cultural and Social group influence on consumer Purchase Behaviour. New Delhi. Exclusive shops. Joel R. New Delhi. Technological forces. Retail Management. Diamond. 1996. Franchising. Discount Stores and other current and emerging formats . marketing Concepts in Retailing .Social forces. All Questions will carry equal marks. NJ.. shall be compulsory. In all. Retailing mix . 2. Mumbai Gilber. Structure. Chain Stores. Berry & Evans.Consumer purchase behaviour. Pearson Education. Destination stores. Levy Michael & Weitz Barten W. & Cullen. Retailing through the Internet. .Stock turns. Return on per sq. Retail promotions . Tata McGraw Hill. 7. Question No. NJ.Issues and options. Retail Equity. Different formats. A Strategic Approach. New Delhi. Andrew J. Melvin and Harriat Strong in Modern Retailing. Retail store location . Retailing definition. Thomson Learning. feet of space. Retailing Management. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Peter. Duane.Traffic flow and analysis. 6. David. perspective on retailers and understanding of the retail business. comprising of seven short answer type questions.46 MM-306: RETAILING Objectives The Course will focus on manufactures. Technology in Retailing. Vikas Publishing House. Jay and Gerald Pintel Retailing. Course Contents An introduction to the Retailing System. the students would be required to attempt five questions. Suggested Readings 1. Retailing: Environment & Operations. Prentice-Hall. Retailing. Retail Marketing Management.. Competitive forces. Retail Pricing.Staying ahead of competition. Merchandise Planning . Warehousing. 3. 1992. exteriors and layout. 4. Supply Chain Management. population and its mobility. Berman.

New Delhi. Primary data collection methods . Del : Marketing Research: Measurement and Method. Sample size determination. Online data sources. Report preparation and presentation. Prentice Hall. All Questions will carry equal marks. Types of research designs.47 MM-307: MARKETING RESEARCH Objective The purpose of this course is to enable students learn the process. Boyd. Irwin. International marketing research. Data Resources: Secondary data sources and usage. online surveys. tools and techniques of marketing research. Sales and market research. Tull and Gerald Albaum: Research for Marketing Decision. bivariate and multivariate data analysis. Problem Identification and Research Design: Problem identification and definition: Development of a research proposal. Prentice Hall. Chisnall. observation method. Data Collection: Organisation of field work and survey errors . Boston. 6. Marketing information system and marketing research: Marketing research process. Starsh: Marketing Research: Text and Cases. comprising of seven short answer type questions. In all. Dryden Press. D. : Marketing Research.: Marketing Research. H. Ethical issues in MR. 3. Ralph Westfall and S. Luck. Churchill. Organization of MR Department. Market Research Applications: Product research.questioning techniques. Peter M: The Essence of Marketing Research. New Delhi. MR in India. Questionnaire preparation. gilbert A: Basic Marketing Research. Prentice Hall. 5. 4. Boston. Donald and Hawkin. sample frame and sampling unit. Donald S. Sampling Plan: Universe. Tull. Advertising research. the students would be required to attempt five questions. Note: The examiner will set eight questions in all. Suggested Readings 1. Data Analysis: Hypothesis testing. There would be one question in the form of case study.W. Aptitude measurement and scaling techniques .J. New Delhi. nature and scope of marketing research.elementary introduction to measurement scales. Question No. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 2. 1. New Delhi. Sampling techniques. tests of significance (Parametric & non-parametric) Univariate.Sampling and non-sampling errors. Tata McGraw Hill.C.F. Green Paul E. New Delhi. . Beri. Course Contents Introduction to Marketing Research: Importance. G. Role of MR Agencies. Richard D. shall be compulsory. 7. Prentice Hall.

Delhi 6. scope and benefits. Note: The examiner will set eight questions in all. All Questions will carry equal marks. New Delhi 7. L. Warren. International Marketing Planning and control. pricing decisions. Bhattacharya: International Marketing: Sultan Chand Publications. Branding. John. Phillip R. elements of advertising strategy. institutional and decisional aspects of international marketing. N. International Advertising: International advertising strategy. media strategy. International Pricing policies strategies. Question No. labeling. Domestic Marketing versus International Marketing International Marketing Environment. Selection strategies. Simon Majaro: International Marketing 3. reasons and motivations underlying International Trade and International Business. nature. New Delhi. procedural. the students would be required to attempt five questions. Course Contents International Marketing: Definitions. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Factors influencing International market selection and segmentation. Sak Onkvisit and John Shaw: International Marketing (analysis and Strategy). PHI. J. WTO Framework and International Marketing. International Distribution Management: International Distribution Channels. Fayerweather: International Marketing 4. information for pricing decisions.48 MM-401: INTERNATIONAL MARKETING Objectives The basic objective of this course is to acquaint the students with environmental. Delhi 5. Keegan: Global Marketing Management: Pearson Edu/PHI. Vern Terpestra and Ravi Sarathy: International Marketing: Thomson 2. process of International Marketing. Cateora: International Marketing: Tata McGraw Hill. Suggested Readings: 1. Varshney and B. In all. selecting distribution channels. basic modes for entry. comprising of seven short answer type questions. shall be compulsory. R. International distribution policy. N. packaging and organisation of product warranties and services. International Marketing Mix : International product policy and planning International Product mix. the process of price setting. 1. .

1. Havalder. 5. 3rd ed.. 1979. 1975. Industrial Marketing Communication: Sales Force Management. Hill. Industrial Marketing: Analysis. etc. Irwin. Planning and Control. Pricing Policies. 1991. Reeder. Richard. Mumbai. Gross.. Englewood Cliffs. Logistics Management. A C.49 MM-402: INDUSTRIAL MARKETING Objectives The objective of this course is to lay a foundation for an understanding of the complex dimensions of the industrial marketing. Prentice Hall Inc. shall be compulsory. Question No. Course Contents Nature and Scope of Industrial Marketing: Differences between Industrial Marketing and Consumer Marketing. 3. 6. Englewood Cliffs. Understanding Industrial Markets: Organisational Customers. E Raymond. Product Positioning. New York. Assessing Marketing Opportunities. Vitale. TMH. In all. Pricing decisions. Industrial Marketing Strategy: Strategic Planning. the students would be required to attempt five questions. New Jersey. Formulating Channel Strategy. John Wiley. Corey. Prentice Hall Inc. Thomson Learning. 1993. Industrial Pricing: Price Determinants. Richard D. Industrial Marketing. 4. Business to Business Marketing. Robert R. Homewood Illinois. Industrial Marketing. Advertising and Sales Promotion. Industrial Services. Segmentation of Industrial Markets. All Questions will carry equal marks. Product Decisions and Strategies. Industrial Buyer Behaviour. . Houghton Mifflin. Classifying industrial Products. comprising of seven short answer type questions. Industrial Marketing Strategy. Industrial Marketing Research. New Delhi.. Note: The examiner will set eight questions in all. 2nd ed. Nature of Demand in Industrial Markets. 1983. Industrial Purchasing system. Industrial Marketing: cases and concepts. Suggested Readings 1. Webster. New Jersey. Business Marketing Boston. Krishna K. F E. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 7. 2.

C.50 MM-403: SERVICE MARKETING Objectives The objective of this course is to develop insights into emerging trends in the service in a developing economy and tackle issues involved in the management of services on national basis. Malcom and Payne. Heinemann. A. 1. Service Marketing. Christopher H. 5. the students would be required to attempt five questions. 4th edition. Suggested Readings 1. Services Marketing. Employee Empowerment. 6. McGraw Hill. Thomson Learning. Question No.K. Service Product Development.. Shankar. Lovelock. All Questions will carry equal marks. shall be compulsory. Branding and Packaging of Services. Difference in Goods and Services Marketing. Hoffman & Bateson. 7. 3. Service Vision and Service Strategy. Rampal M. Technology Strategy. . Service Marketing. & Gupta S. There would be one question in the form of case study. Managing Productivity and Differentiation in Service Organizations. In all. 2002. Rust. Galgotia Publishing Company. The Service Consumer Behaviour. Marketing Planning for Services. 2002. comprising of seven short answer type questions. Advertising. Service Marketing. 2. Service Management Trinity. Marketing Challenges in Service Businesses. Mcdonald. Marketing Framework for Service Businesses. Zahorik and Kenningham. Note: The examiner will set eight questions in all. Butterworth. Demand-supply Management. The service Classification. Customer Involvement in services. 3rd edition. Excel. V A and Bitner. Quality Issues and Quality Models. Course Contents The Emergence of Service Economy. Recovery Management. 4. New Delhi. Nature of Services. New Delhi. Pearson Education. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Service Marketing: Peopl. Mumbai. Relationship Marketing. Essentials of Service Marketing. New Delhi. M J. Ravi. 1996. Zeithaml.

Catalogue Marketing. 6. Direct Marketing. New Delhi. 5. significance. Bird. Nash: The Direct Marketing Handbook. Roberts. Berger: Direct Marketing Management. NTC. 3. 4. Tools and Techniques: Role of information technology in direct marketing. Media planning. inventory and warehousing decisions.likely pitfalls. Guidelines for effective direct marketing . Edwarn. Prentice Hall. Fund raising. scope and importance of direct marketing. Dealer identified direct marketing. London. Marketing Mix for Direct Marketing: Product.L. Retail direct marketing. Direct Marketing and developing new business. Stone. Institutional Direct Marketing: Industrial Direct Marketing. place and promotion strategies. 2. Direct Marketing Modes Tele Marketing. Communication for direct marketing. comprising of seven short answer type questions. 1992.51 MM-404: DIRECT MARKETING Objective This course acquaints students with the need. Direct Marketing Operations: Planning direct marketing campaign. In all. Note: The examiner will set eight questions in all. Changing face of direct marketing. Cost analysis and cost control of direct marketing. Macmilian. Kogan Page. Applications of Direct Marketing: Financial services marketing. Customer loyalty programmes. All Questions will carry equal marks. . Data-Base Marketing. 1998. McDonald. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. TMH. New Jersey. Derek Davies and Alison Bond: Direct Hit. Mertin. William J.D. price. and customer service. Elements of Direct Marketing: Planning a direct marketing programme. New Delhi. Dryayton: Common Sense Direct Marketing. Segmentation and Target Marketing. Edward. Chicago. Suggested Readings 1. rules for success. Evaluating effectiveness of direct marketing. New Delhi. and operations of direct marketing.receiving and processing orders. Question No. 1. Bob Stone: Successful Direct Marketing Methods. Network Marketing. the students would be required to attempt five questions. shall be compulsory. And P. TMH. Nash: Direct Marketing. 7. Course Contents Direct Marketing: Definition. M. New Delhi. Fulfillment and customer service . Developing customer databases. Tata McGraw Hill.

Rural Development. shall be compulsory. Role of agricultural price commission. Bomabay. Competing Against Time.P. Question No. 5. Marketing of consumer durables and non-durable goods and services in the rural markets with special reference to product planning. E. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. S. Delhi. New Delhi. 1980. Processing facilities for different agricultural products. Competitive Strategy. characteristics and the potential of rural markets in India. Institutions and organisations in agricultural marketing. Media Planning. Michael. Problems of agricultural marketing. . Nature. Suggested Readings 1. Free Press. Free Press. 1980. Politics and Society in Rural India. 3. New Delhi. the students would be required to attempt five questions. Course Contents Nature. Determination of agricultural prices and marketing margins. Arora. Farm input & Pesticides: Organisation and functions of agricultural marketing in India. Classification of agricultural products with particular reference to seasonality and perishability. 1982. Rudra. Porter. Inter India. Marketing of agricultural inputs with special reference to fertilizers. Marketing structure and performance. Note: The examiner will set eight questions in all. 1. comprising of seven short answer type questions. 2. New Delhi.. Role of central and state governments. Myths and Realities. 1988. 7. Wheeler Pub. economic & other environmental factors affecting rural marketing. 4. Integrated Rural Development. 6. Attitudes and behaviour of the rural consumers and farmers. New York. 1990. Indian Agricultural Economics. Stalk. scope and role of co-operative marketing in India. Ashok. Rural Marketing. Vasat. Desao. Socia-cultural. All Questions will carry equal marks. R C. George.52 MM-405: RURAL AND AGRICULTURAL MARKETING Objectives The objective of the course is to explore the students to the rural market environment and the emerging challenges in the globlisation of the economies. New Delhi. Gopalaswamy T. planning of distribution channels and organising personal selling in rural markets in India. Himalaya. seeds. Mishar. N. Role of warehousing. Unique features of commodity markets in India. Allied. Scharnd. 1979. In all.

TMH. Personal Selling on the internet. Noise. Creative Strategy. Response/Feedback. planning & decision making. Sales Promotion on the Internet. Suggested Readings: 1. Cognitive Processing of Communications-the cognitive Response Approach. Planning creative Strategy-The creative challenge. George E. A Basic Model of communicationsource Encoding. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. New Delhi. creative tactics creative tactics for print advertising. The process of Public Relations-Developing & Executing the PR Programme. Sales Versus Communication objectives-salesoriented objectives. creative strategy Development. Advertising. . Advertising Creativity. Publicity. Determining Promotional objectivesMarketing Versus communication objectives. Analysing the Receiver. Question No. Establishing objectives for integrated Marketing communication programms-The value of objectives. New Delhi 5. Taking creative Risks. creative tactics for Television. Message. the Elaboration Likelihood Model. Marketing Communication. Integrated Marketing Communication. Vikas Publishing House. the Response Process. Kotler Philip-Analysis. Direct Marketing on the Internet. In all. 2. 1. Public Relations on the Internet. 3. the students would be required to attempt five questions. communication objectives. Planning and Development. Blythe.communications. implementation & control-Pearson Education. creative Personnel. Tom Duncan.53 MM-406: MARKETING COMMUNICATION STRATEGY Objectives The objective of this course is to make the students understand the intricate process of marketing communication. Belch: Advertising & Promotion-An integrated Marketing communications Perspective. Delhi. The internet and integrated marketing communications-advertising. the Creative Process. Receiver/Decoding. comprising of seven short answer type questions. Note: The examiner will set eight questions in all. and how each tool of communication contribute to the overall communication strategy. Channel. O Guinn. The importance of Creativity in Advertising. Pearson Education. Course Contents The communication Process the nature of communication. New Delhi 4. Belch & Michael A. All Questions will carry equal marks. Creative Strategy: Implementation and evaluation: Appeals and Execution styles. shall be compulsory. Planning.

All Questions will carry equal marks. 3. International Accounting. international accounting standards: concept and mechanism of setting international standards. performance evaluation. 1984. 1996. MacMillan. Prentice Hall Inc. Choi. Rathore. Note: The examiner will set eight questions in all. New Jersey. Butterworth. Course Contents International dimensions of accounting. international perspective on inflation accounting. foreign exchange risk management. 7. Question No. 1986. conceptual development and comparative development patterns. New York. Englewood Cliffs. Harper & Row. 1985. 1984. Multinational Accounting. London. shall be compulsory. 4.54 INTERNATIONAL BUSINESS IB-301: INTERNATIONAL ACCOUNTING Objectives The objective of this course is to acquaint the students with the accounting needs of international financial markets and to analyse the accounting measurement and reporting issues unique to multinational business transactions. International Accounting. 1983. international dimensions of financial reporting. Bimal. New Jersey. 5. International Accounting & Reporting London. Holzer. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Evans. New York. International Accounting. foreign currency translation. international audit environment. International Accounting and Transnational Decisions. H Peter. 6. Prentice Hall Inc. Managing international information systems. 1985. the students would be required to attempt five questions. London. John Siley. Frederick D S and Mueller Gerhard G. Gray. S J. Shirin.. .. Jeffrey S and Radebaugh. 2. harmonization of accounting practices. Lee H. Transfer pricing and international accounting. Analyzing foreign financial statements. International Accounting and Multinational Enterprises. 1. accounting for environmental protection measures. comprising of seven short answer type questions. Croom-Helm. In all. Thomas G. disclosure requirements of international accounting standards. Suggested Readings 1. Englewood Cliffs. Prodhan. Arpon.

Cross Currency Rates. Spread. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Currency Options. Financial and Socio-Political Factors. measurement of the foreign exchange exposure.K. New York Institute of Finance. Official and Free Market Rates. 1979.. Luca Cornelius Trading in the Global Currency Markets. Quoting Foreign Exchange Rates. Exposure Management Techniques. V. 2nd ed. Trading in Currency Options. Selected Readings 1. Corporate Exposure Management: Foreign Exchange Risk.55 IB-302: FOREIGN EXCHANGE MANAGEMENT Objectives To acquaint the students with the mechanism of the foreign exchange markets. comprising of seven short answer type questions. Parameters and constraints on Exposure Management: Forecasting Exchange Rates: Economic Fundamentals. 3. Technical Analysis. Macmillan.C. Quoting Forward Rates. Course Contents Types of Foreign Exchange Markets and Transactions. All Questions will carry equal marks. Shapiro. Organisation of the Exposure Management Function. Anmol. International Financial Management. Currency Futures. the students would be required to attempt five questions. R. W. A. Exchange Risk and Corporate International Finance.Z. 1995.H. 5. Note: The examiner will set eight questions in all. Tax Treatment of Foreign Exchange Gains and Losses. 2.J. Allyn and Bacon. Sutton. Organisation of the Foreign Exchange Markets. and hedging against exposure risk. 1987. 1978. New Delhi. Boston. Currency Swaps. International Financial Management. shall be compulsory. In all. N. Question No. 1. Aliber. London. Prentice Hall. Alternative Strategies for Exposure Management. 2001. Bhalla. Foward Rates. . 4.

Where and How. Nabhi s Exporters Manual and Documentation. comprising of seven short answer type questions. preshipment and post-shipment finance. Export Markets and Foreign Trade Management. cargo insurance and claim procedure. Delhi. shall be compulsory. Nabhi s New Import-Export Policy Procedures. official machinery for trade procedures and documentation. UCPDC guidelines. ITC(HS) classification System.Export Procedures. 1995. Question No. DPEB scheme. Pub. procedures and documentation as trade barriers. Rajat Publications. commodity boards and ITPO. 2. export price quotations. D. All Questions will carry equal marks. 1. realisation of export proceeds provisions of RBI s Exchange Control Manual. 5. WTO provisions. 6. Delhi. Note: The examiner will set eight questions in all. Major export promotion schemes in India-EPCG. New Delhi. central excise clearance. Paras Ram Export: What. In all. facility for deemed exports. Course Contents Significance of procedures and documentation in international trade. role of EXIM bank and ECGC in India. Anupam. Methods of payment in international trade. documentation and logistics. 3. 4. shipping and custom clearance of export and import cargo. main export and import documents. Role of ICC. nature of export/trading houses. Manishka Publications. . export contract. Aligned Documentation System (ADS). documentary collection of export bills.56 IB-303: EXPORT-IMPORT PROCEDURES AND DOCUMENTATION Objectives The aim of the course is to acquaint the students with the export-import procedures. Pervin Wadia. Export promoting institution's-role of export promotion councils. SIL. Role of forwarding agents. Government of India Handbook of Import . Export Procedures and Documentation. INCOTERMS. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Jitendra. Suggested Readings: 1. the students would be required to attempt five questions. M.. duty exemption scheme. Export order processing.

DEPB. Export Performance and Export Marketing Strategies. Export Oriented Units and Export Trading House Schemes.K. V. Anupam Publications. Structure and Equilibrium of India's Balance of Payments. Special Economic Zones. International Business Environment and Management. All Questions will carry equal marks. Export Processing Zones. Export Promotion Councils.. Foreign Exchange Management. Note: The examiner will set eight questions in all. 2. Major Import commodity Groups. 8th ed. 4 5.K. Paras Ram. Naleh Publications. S. Specific Service Institutions. 1. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Suggested Readings 1. Recent Trends in India's foreign trade. Anmol. comprising of seven short answer type questions. In all.Thrust area commodities . Present Export Import Policy. Question No. Export Promotion Policies. shall be compulsory. Bhalla.. the Role of EXIM Bank of India. 3. problems and prospects. the students would be required to attempt five questions. Jain. 2001. Bhattacharya B. Commonwealth Pub. 1988. and management and policy related issues in foreign trade in the global context.. Commodity Boards/Product Export Development Authorities. ECGC. Infrastructure support for Export Promotion. Directional Pattern: Major export commodities . Where & How. Subhash Chand & Sons. Impact of WTO on India s Trade Policy. Export incentives: Financial and Fiscal. Delhi. EPCG.57 IB-304: INDIA'S FOREIGN TRADE AND POLICY Objectives To acquaint the students with recent trends in India's foreign trade. Clusters. Agriculture Export zones. Role of State Trading Organisations. Trade Regulation in India. Export: What. International Marketing Management. Delhi. . Course Contents India's Foreign Trade in the Global Context. Export-Import Policy. Foreign Trade (Development and Regulation) Act. Delhi. Duty Draw Back Scheme.their trend.

Daniels.O. Balance of payment structure. International Business. Multilateral economic institutions. Lee. Forex market mechanisms. D. . Globalisation & Business. International Business Environment & Business. Lee H.O. Bhalla. gains from trade. MNCs & International production. Salvatore D. New Delhi. D..T.. the human cultural environment. Manab. global competitiveness world economic growth & physical environment. Race baught & Deniel P. comprising of seven short answer type questions. trade fairs & exhibitions. B. V. Exchange rate determination. All Questions will carry equal marks. International Business: Environment & Operations. export promotion strategies. In all. MacMillan. Sullivan. Black & Sundram. Regional economic integration and trading agreements. Basic nature and determinents of Foreign Direct investment. John. 2. comparative cost theory. Suggested Readings 1. Note: The examiner will set eight questions in all. Shivaramu.IMF. the students would be required to attempt five questions. PHI. Tata McGraw Hill. the economic & political environment. Global Business Management. New Delhi. Daniel & Redebaugh. Tariff and non-tariff barriers. Adhikary. 6.P. Euro currency market.K. free trade zones. Hecksher-Ohlin theory.Hill. H.58 IB-305: INTERNATIONAL BUSIENSS ENVIRONMENT Objectives The primary objective of this course are to acquaint the students to emerging global trends. International Economics. 1. World bank. John. the external environment. shall be compulsory. 5. International Business Environment. 4. 2002. basic trade theories-absolute advantage theory. New Delhi. new Delhi.. Course Contents Types of International Business. recent world trade and foreign investment. & S. 3. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. effects of MNCs on home & host countries. Question No. 5th edition. UNCTAD. country risk. W. 4th edition. 7. Charles W.

Annual Reports. H. Shipping Management: Cases and Concepts. UN convention on shipping. K. CONCOR. Suggested Reading 1. objectives and scope. Port System and Sub-systems: Port organization and management. Lambert. Developments in Ocean Transportation: Containerization: CFS and inland container depots.: V. shall be compulsory. Delhi. 5. C&F agents. inter-state goods movement. System elements. Transportation activity . New Delhi. Role of intermediaries including freight booking. Annual Reports. INSA. All Questions will carry equal marks.N.P. Course Contents Marketing Logistics: Concept. Carrier consignee liabilities. Inventory Control and Warehousing: Inventory management . 7.concepts and application of international marketing. Responsibilities of Port Trust: Growth and Status of ports in India. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 4. shipping agents. Freight structure and practices. Significance and types of warehousing facilities. Multi-modal transportation and CONCOR.total cost concept. Concepts of customer service. Himalaya Publishing. advantages. Question No.: Physical Distribution. UNCTAD. 1. 2. the students would be required to attempt five questions. INTERNATIONAL LOGISTICS . Desai.K. Anupam Publications. New Delhi. liner and tramp operations. comprising of seven short answer type questions. freight structure and operations. 3. General Structure of Shipping: Characteristics. V. Air Transport: Air transportation . Relevance of logistics in international marketing. Indian Shipping Perspectives. 6. Khanna.internal transportation. Chartering principles and practices. Shipowner and shipper consultation arrangements. Carriage of goods-legal aspects. Dry ports. Tata MacGraw Hill. Asopa. Shipping Documents and Reports. Code of conduct for liner conferences.N. In all. D et al: Strategic Logistic Management. Delhi. Total cost approach to logistics. MacMillan. Note: The examiner will set eight questions in all.59 IB-306: Objective This course exposes students to the fundamentals of logistics as applied to international business. International supply chain management and logistics.

2nd ed. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Prentice Hall Inc. 3rd ed. New Delhi. The European Monetary System.60 IB-401: INTERNATIONAL FINANCIAL MARKETS Objectives The objective of this course is to give students an in-depth knowledge of the working of international financial markets. Features of International Bonds. 1995. 1996. Question No. Paul. Englewood Cliffs. All Questions will carry equal marks. Eurobond Valuation and Hedging. Eurobanking and Eurocurrency Centres. International Bond Markets . Options and Futures. Multinational Financial Management. West. Course Contents Globalisation and the Growth of Derivatives. 1988. 5.. shall be compulsory. 4. Eiteman. 2. Euro-currency Futures and Options. Addison-Wesley. Johnson and Giaccott. Seung. Multinational Finance. Syndicated Euro-credits. New Issue Procedures in the Eurobond Markets. Shapiro. comprising of seven short answer type questions. Note: The examiner will set eight questions in all. Arthur I. International Banking and Country Risk. 1993. . Suggested Readings 1. 1. International Portfolio Diversification. New Instruments in International Capital Markets. Kim. Global Corporate Finance: Text and Cases. California. David K and Stonehill. Pricing Option. In all. 3. St. Alan C. Florida. Suk and Kim. Euro-currency Market. the students would be required to attempt five questions. 1995.Introduction. Interest Rates and Currency Swaps. Adrian. Prentice Hall of India.. Term Structure of Euro-currency Rates. Miami. Buckley. Multinational Business Finance.

International Marketing Planning and control. selecting distribution channels. Bhattacharya: International Marketing: Sultan Chand Publications. Course Contents International Marketing: Definitions. Domestic Marketing versus International Marketing International Marketing Environment. 1. Delhi 6. Vern Terpestra and Ravi Sarathy: International Marketing: Thomson 2. Selection strategies. L. New Delhi. Question No. International Pricing policies strategies. International distribution policy. Fayerweather: International Marketing 4. N. New Delhi 7. institutional and decisional aspects of international marketing. International Marketing Mix : International product policy and planning in the International Product mix. Suggested Readings: 1. International Advertising: International advertising strategy. basic modes for entry. process of International Marketing. shall be compulsory. elements of advertising strategy. Keegan: Global Marketing Management: Pearson Edu/PHI. the students would be required to attempt five questions. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. . labeling. WTO Framework and International Marketing. procedural. Delhi 5. Phillip R. PHI. International Distribution Management: International Distribution Channels. media strategy. R. Factors influencing International market selection and segmentation. Note: The examiner will set eight questions in all. Sak Onkvisit and John Shaw: International Marketing (analysis and Strategy). In all.61 IB-402: INTERNATIONAL MARKETING Objectives The basic objective of this course is to acquaint the students with environmental. information for pricing decisions. packaging and organisation of product warranties and services. Simon Majaro: International Marketing 3. pricing decisions.. Branding. comprising of seven short answer type questions. Varshney and B. Cateora: International Marketing: Tata McGraw Hill. J. N. All Questions will carry equal marks. nature scope of benefits reasons and motivations underlying International Trade and International Business. Warren. John. the process of price setting.

Institutional structure of international financial markets. Multinational Finance. financial choices for an MNC and its foreign affiliates. direct and portfolio investment. International Financial Management. Levi. 4. Shapro. N. Multinational Financial Management. assessing and managing political risk. comprising of seven short answer type questions. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Prentice-Hall. international financial instruments. the students would be required to attempt five questions. Delhi P. Course Contents Finance function in multinational firm. international CAPM. NY.62 IB-403: INTERNATIONAL FINANCIAL MANAGEMENT Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. Delhi. 1. Buckley. N. international receivables management. International aspects of raising capital. cost and availability of international financial flows. Maurice D. centralised versus decentralised cash management. International Finance. In all. All Questions will carry equal marks. securitisation of receivables. capital budgeting for foreign direct investment. 3.C. TATA McGraw-Hills. costs and risks of financing. Apte. Prentice-Hall of India. Question No. G. Suggested Readings: 1. Note: The examiner will set eight questions in all. New Delhi A. . Investment criteria and borrowing decisions. McGraw-Hill. 2. shall be compulsory. International Investment: factors and benefits. International working capital Management: Aspects of international cash management. determining financial structure of foreign subsidiaries of MNCs.

Suggested Readings: 1. London. Competitive Strategy. J. Note: The examiner will set eight questions in all. comprising of seven short answer type questions. Garpand. pre-requisites and complexities of international business strategy. McGraw Hill. Hofer s Model and Shell s Directional Policy Model. Corporate Strategy. Strategy Implementation: Role and responsibility of the corporate leader. growth strategy. .63 IB-404: INTERNATIONAL STRATEGIC MANAGEMENT Objectives The course aims at imparting knowledge of Formulation. Approaches to Strategy formulation: The traditional approach. corporate cultures and personal values. Kent Publishing Co.. function of international strategic planning. domestic versus international strategic management. ANSOFF Adaptive Search Approach. Free Press. JH (1988) Explaining International Production. Course Contents Identifying Strategic Alternative: Nature and dimensions of international strategic management. I. Boston Massachusetts. and Farmer. Capital Investment Theory. Strategies for foreign market entry and penetration. GE McKinsey Model. Competitive Strategy Vis-à-vis domestic firms. M. modern approaches-Gap Analysis. NY. International Permissions of Business Policy and Strategy. restructuring and divestment. E.. 2. factors of successful implementation of multinational strategy. Dunning. N. Ansoff. H. 3. strategy for risk and stability. Harper Collins. impact of competition.. 1. All Questions will carry equal marks. shall be compulsory. London Porter. revival strategies. Question No. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Portfolio approaches Boston s Model. international business integration. In all. the students would be required to attempt five questions. R.. Organisational structure for strategy formulation. 4. Implementation and Evaluation of Strategies in International Business.

S M. Marcic. etc. 1994. . Cambridge Massachusetts. Mead. M. P J. 1995. Adler. r. Question No.. Bartlett. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. California. International Dimensions of Organizational Behaviour.. St. Structural Evolution of Global Organisations. Camb. 2001. Mendenhall. 1994. Wadsworth. Cross Cultural Differences and Managerial Implications. Global Management. Irwin. Paul. the students would be required to attempt five questions. 2nd ed. Ethics in International Business. Blackwell. 4. Transnational Management: Text. Cross Cultural Research Methodologies and Hofstede's Study. Blackwell. Hofstede. etc. All Questions will carry equal marks. 1995. Boston. There would be one question in the form of case study. Cultures Consequence: International Differences in Work Related Values. Cross Cultural Communication and Negotiation. Note: The examiner will set eight questions in all. S. 1. In all. Chicago. Suggested Readings 1.64 IB-405: CROSS CULTURAL AND GLOBAL MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations. Management International: Cases. Exercises and Readings. Sage. Mass. Dowling. shall be compulsory. West Publishing. Western and Eastern Management Thoughts in the Indian Context. Cases and Readings in Cross Border Management. International Management: Cross Cultural Dimensions. International Dimensions of Human Resource Management. D and Puffer. Cross Cultural Leadership and Decision Making. C and Ghoshal. London. 2nd edition.. 7. 3. 1991. Human Resource Management in Global Organisations.. 2. G. N J. comprising of seven short answer type questions. Kent Publishing. 5. 1994. 6. Course Contents Human and Cultural Variables in Global Organisations.

USA. Bela. Jean and Sen. Machlup. J. 6. Rise of Global Mania. 1994. Delhi.. Pvt. Course Contents Theory of Economic Integration. Selected Regional Blocks .. and Obstfeld. Jackson. Theory of Economic Integration. Regional Alternatives. New Organisational Challenges. International Economics... 3rd ed. SAARC. V. Oxford University Press. George Allen & Unwin Ltd. Regional Blocks. M.Environment Volatility. . 5. 4. the students would be required to attempt five questions. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. F. 1. 1994.K. Cambridge. London. shall be compulsory. World Economy in '90s: A Portfolio Approach. London. Dreze. ASEAN.NAFTA. 1990. Mass: MIT Press. 1961. All Questions will carry equal marks. Aamrtya Indian Development: Selected Regional Perspective. Balassa. Paul R. Question No. Delhi. Globalisation Vs.65 IB-406: REGIONAL ECONOMIC BLOCKS Objectives The objective of the course to familiarise the students with the theoretical framework of the theory of economic integration.. and its impact on trade and investment flows among the region and on the global economy. In all. A History of Thought on Economic Integration. Note: The examiner will set eight questions in all. Krugman. Harper Collins Pub. Building Blocks or Stumbling Blocks: Ongoing challenges . comprising of seven short answer type questions. Selected Readings 1. Anmol Pub. EU. Regional Competition. Ltd. Macmillan. Economic Integration and endogenous growth. 1997. 1977. Regionalisation. The World Trading System. 2. Bhalla. 3.

6. Richard D Irish. Trade union and the employees. Sidney & Webb. Papola. 1988. Illinois. New Delhi. The Future of Industrial Relations. Question No. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.A. Employee empowerment and quality management. 1987. 3. Participative management and co-ownership. New Delhi. E A. Industrial Democracy. G. 2. Oxford University Press. Myth and Reality. Industrial relations and technological change. Trade union and the management. 1988. 1994. 1992. Ramaswamy. Productive bargaining. 5. Negotiation and collective settlements. the students would be required to attempt five questions. Discipline and grievance management. Suggested Readings 1. 1.66 HUMAN RESOURCE MANAGEMENT HRM-301: MANAGEMENT OF INDUSTRIAL RELATIONS Objectives Organisational efficiency and performance are intricately interlinked with industrial relations. . etc. Webb. Collective Bargaining. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. All Questions will carry equal marks.. Kochan. ILO and industrial relations. Industrial Relations and the emerging socio-economic scenario. shall be compulsory. T S & Rodgers. Industrial Relations and the State. Mamkoottam. Participative Management vs. 1982. New Delhi. Niland. Role of trade unions. Legal Framework of Industrial Relations. B R. comprising of seven short answer type questions. Oxford University Press. Vision Books. New Delhi. & Katz Henry. Longman. Homewood. K Trade Unionism. ILO. J R. Melbourne. Course Contents Industrial Relations Perspectives. Virmani. 4. The Rayon Spinners The Strategic Management of Industrial Relations. Sage. Labour Institutions and Economic Development in India. 2nd ed. 1994. T. Geneva. In all. Collective Bargaining and Industrial Relations. Beatrice. Note: The examiner will set eight questions in all.

the students would be required to attempt five questions. Ithaca. political and cultural contexts. 1995. J. Trade union strategies towards liberalization and technological change. Question No. ILR Press. 6. Scope & Pedagogy. R D ed. Melbourne. 3. Employment Relations.ed. Emerging Trends in industrial relations. 1. M & Palmer. G J & Lansbury R D. LMR Press/Rutgers University. Suggested Readings 1. Employment Relations in a Changing World Economy. . International and Comparative industrial Relations: A Study of Industrialized Market Economies. comprising of seven short answer type questions. Davis. 7. ed. Oxford. Ithaca. The Workers of Nations: Industrial Relations in Globalize Economy. Course Contents Industrial relations and globalization. Emerging trends in collective bargaining and negaotiations. etc. Industrial Relations and Human Resource Management in Australia. G. Cambridge. Adams. All Questions will carry equal marks. 1993. Its Nature. 1993. ILR Press. E M & Lansbury. R J & Meltz N M. Jacoby. 1995.67 HRM -302: MANAGEMENT OF COMPARATIVE INDUSTRIAL RELATIONS Objectives Recent years have witnessed an increasing degree of globlization of economies. London. Frankel. Bamber. This course aims to familiarize students in the major industrial relations systems operating in different economic. Oxford University Press. 1994. Note: The examiner will set eight questions in all. S & Harrod. Gardner. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Managing Together Consultation and Participation in the Workplace. 1995. 5. Employee empowerment and participative decision making. 4. R. S M. 2. Appreciation of industrial relations policies and practices of major economies would be necessary to perform efficiently in the liberlized environment. Productivity bargaining and wage negotiations. Employee response to industrial restructuring and organisational re-engineering. 1996. Industrial Relations Theory. Industrialization and Labour Relations: Contemporary Research in Seven Countries. Locke. In all. Longman. Routlege. MIT Press. shall be compulsory. Changing role of the State and industrial relations in the developed. newly developed and developing economies.

London. New Delhi. University of Southampton. Wiley. Sage. 2. P N. Changing technology. Environmental context of human resource management. Transformation. the students would be required to attempt five questions. Performance / potential evaluation in the context of new technology. etc.68 HRM -303: MANPOWER DEVELOPMENT FOR TECHNOLOGICAL CHANGE Objectives Recent years have witnessed rapid technological changes affecting industry and business in different ways. Question No. Warner. 1995. Cambridge. New York. shall be compulsory. New Technology and Manufacturing Management. Rastogi. 1. Routledge. Technology transfer with human face. Maxwell Macmillan. Concept and process of technological innovation. Human Resource Management and Technology Change. 1990. 1995. Gampbell. 1990. . and Management. Jon. New Technology. Management of Technology and Innovation. M. The Machine That Changed the World. comprising of seven short answer type questions. New issues in manpower training and career development. Course Contents Manpower management in the 21st Century. 4. 3. Shittaker. 6. Clark. Jon. 1992. J P. 1993. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Human resource implications of technological change. In all. Suggested Readings 1. M. 1990. Note: The examiner will set eight questions in all. London. Sage. Cambridge University Press. London. 5. Clark. 7. Organisational implications of technological change. D H. This course aims to discuss the major aspects of technological change and the kind of human resource management strategies and steps which may equip the organization and its human resources to adequately cope with such changes. Skills. Managing Innovation. All Questions will carry equal marks. Womack. Managing Innovation and Change. A and Warner. The emerging profile of human resources.

6. Employees Share Ownership. 6th ed. speed. service. 1984. Capeman. Charles E-Merril. 1984. 1991. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 3. etc. Prentice Hall Inc. Planning for improved competitiveness. policies and strategies. learning. Wage and Salary Administration. Question No. Working of different institutions related to reward system like wage boards. 1984. Armstrong. . New York. public services and other forms of organisations and to impart skills in designing. Hart. George Aller and Unwin. Suggested Readings 1. 1. the students would be required to attempt five questions. Note: The examiner will set eight questions in all. 5.. London. analyzing and restructuring reward management systems. Determination of inter and intra-industry compensation differentials. 4. All Questions will carry equal marks. Robert A.. Course Contents Understanding of economic theory related to reward management.69 HRM -304: COMPENSATION MANAGEMENT Objectives The course is designed to promote understanding of issues related to the compensation or rewarding human resources in the corporate sector. R & D Staff. shall be compulsory. Englewood Cliffs. Internal and external equity in compensation systems. quality. George. Micton. pay commissions. comprising of seven short answer type questions. Michel and Murlis. Economics of Non-Wage Labour Costs. compensation practices of multinational corporations and strategic compensation systems. 2. Reward Management: A Handbook of Salary Administration. Statutory provisions governing different components of reward systems. Richard I. In all. Rock. senior managers. Hendorson. compensation of chief executives. Kegan Paul. Compensation Management: Rewording Performance. Kogan Page. Bergess. Handbook of Wage and Salary Administration. London. Competitive imperatives: productivity. Helen. 1988. London. 1994. Understanding and compensation packages. Lenard R. Understanding different components of compensation packages.

1988.A. London. Influence processes. Sage. New Delhi. 5th ed. Course Contents Group as a medium of learning: Developing and change. Interpersonal communication.S.. Question No. Group decision making. Englewood Cliffs. L A & Tromley C L. 3. M D. 1991. Interpersonal trust. There would be one question in the form of case study. Prentice Hall Inc. Inside Organizations: Understanding the Human Dimensions. Carrier roles and identity. D. 1. etc. Competition and cooperation. All Questions will carry equal marks.. Developing Mangerial Skills in OB. Suggested Readings 1. Englewood Cliffs. etc. comprising of seven short answer type questions. Mainiero. the students would be required to attempt five questions.70 HRM -305: MANAGING INTERPERSONAL AND GROUP PROCESSES Objectives The purpose of this course is to advance understanding regarding interpersonal and group processes and help the students to examine and develop process facilitation skills mainly through laboratory and other experience based methods of learning. 1985. 5th ed. Organizational Behaviour: Practical Readings for Management. New Jersey. etc. 5. Note: The examiner will set eight questions in all. Interpersonal awareness and feedback process.. Prentice Hall of India. W G. 2. Group synergy. 1979. shall be compulsory. Essay in Interpersonal Dynamics. New Jersey. D. 4. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Prentice Hall Inc. Fundamental interpersonal relations orientation(FIRO-B). Kolb. U. Organizational Behaviour: An Experiential Approach. Bennis. . 1991. Group cohesiveness. Kolb. Moore. Team building. Dorsey Press. In all.

PWS-Kent. Kavanagh. J H. Note: The examiner will set eight questions in all.Wastage analysis. New York. Developing Human Resource. Course Contents Macro level manpower planning and labour market analysis. Oxford. Human resource information system. B. 7. 4. Redeployment and exit strategies. Human resource valuation and accounting. Greenwood. HRD strategies. Belkaoui. In all. Oxford. Human Resource Information System: Development and Applications. Dryden. G. etc. shall be compulsory.71 HRM -306: HUMAN RESOURCE PLANNING AND DEVELOPMENT Objectives The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning. Thomson. 1995. M. Career management and career planning. Human Resource Valuation: A Guide to Strategies and Techniques. Potentials appraisal and career development. Englewood Cliff. Boston. Oxford. 1995. ButterworthHeinemann. Work force flow mapping. Quorum Books. Deployment and Development in organisations.. 1994. Models and techniques of manpower demand and supply forecasting. Performance planning. HRD in strategic organisations. Strategic Human Resource Management. 1. 6. Greenhaus. Organisational human resource planning. HRD Climate. Suggested Readings 1. 1993. Retention. Dale. Mabey. Behavioural factors in human resource planning . Total quality and Human Resources: An Executive Guide. . 1992. C. C and Salama. There would be one question in the form of case study. Blackwell. Age and grade distribution mapping. Career Theory Handbook. 3. M J. R and Mabey. 5. 1987. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. All Questions will carry equal marks. A R and Belkaoui. Question No. 2. J M. Career Management. Culture. 1991. comprising of seven short answer type questions. QWL. the students would be required to attempt five questions. Arthur. Blackwell. Prentice Hall Inc.

. 2. Suggested Readings 1. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. etc. Application of counseling to organizational situations with a focus on performance counseling. L S. Michael. Prentice Hall Inc. 1. 1980. Question No. . H. The Professional Counselor's Process Guide Helping. and hackney. Nigel. 3. London and New York. Councelling for Managers.changing behaviour through counseling. Prentice Hall Inc. 1990. the students would be required to attempt five questions. 5. Counseling process beginning.. 4. Note: The examiner will set eight questions in all. Aldershot. developing and terminating a counseling relationship and follow up counselor's attitude and skills of counseling. The Process of counseling and Therapy. Englewood Cliffs New Jersey. cooping with occupational stress in the organisations. Reddy. Munro. All Questions will carry equal marks.72 HRM -401: COUNSELING SKILLS FOR MANAGERS Objectives To develop basic skills among students to independently handle a wide range of employee counseling and performance counseling. 1987. New Jersey. Approaches to counseling. Maclennan. Methuen. British Psychological Society and Methuen. Cormer. In all. C A. comprising of seven short answer type questions. shall be compulsory. Assessing client's problems.. Grover. 2nd ed. 1996. Moursund. Counseling: A Skills Approach. Counseling at Work. Selection counseling strategies and interventions . 1987. Course Contents Emergence and growth of counseling services. Special problems in counseling. Englewood Cliffs. J.

Vol. B R. Bombay. wages and bonus laws . 2001 The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Law and Procedure of Department Enquiry in Private and Public Sector. New Delhi. Question No. Ghaiye. Lucknow. comprising of seven short answer type questions. Oxford. interpretations of labour laws. N. Vol. 8. Mercantile Law. Handbook of Industrial Law. Debi S. . 1985. 1995. The economy and the industry.the laws relating to factories. Tripathi. In all.73 HRM . Kapoor. Eastern Law Compay. Note: The examiner will set eight questions in all. 1994. New Delhi. D D. their working. Oxford & IBH. Vikas.laws relating to workmen's compensation. 7. trade unions. Malhotra.D. 1 and 2. 1947. 1994. application and interpretation of the various labour laws and their implications for industrial relations and labour issues. Industrial Relations and Labour Law. I & II. N M Tripathi. 3. Redressal of Labour Grievances. University Press. Sultan Chand and Sons. New Delhi. Social security laws. O P. The Law of Industrial Disputes. Lucknow. 1995. 5. shall be compulsory. The course aims to provide an understanding. Suggested Readings 1. 1. 1994.402: LEGAL FRAMEWORK GOVERNING HUMAN RELATIONS Objectives Understanding of the legal framework is important for the efficient decision making relating to human resource management and industrial relations. 2. New Delhi. Malik.the law of minimum wages. Srivastava S C. Course Contents Emergence and objectives of labour laws and their socio-economic environment. Seth. Laws relating to industrial disputes. Saini. Industrial Dispute Act. payment of wages. Eastern Book. union workmen. N M. Bombay. and implications for management. Debi S. Employees' state insurance. Labour Judiciary. Claims and Disputes. the students would be required to attempt five questions. P L. 6. 4. 1995. Saini. All Questions will carry equal marks. laws relating to working conditions . Adjudication and Industrial Justice.

All Questions will carry equal marks. 1988. R Pareek. New Delhi. Training evaluation. 1992. Training methods and techniques. Learning process. Note: The examiner will set eight questions in all. Rae. Training communication. The Fifth Discipline: The Art and Practice of the Learning Organization. Training Interventions: Managing Employee Development. Training climate and pedagogy. 4. 1990. Gower. 3rd ed. Century. comprising of seven short answer type questions. 3. Organization and management of training function. U. London. responsibilities and challenges to training manager. 2. In all. Jim. Suggested Readings 1. 1986. Buckley R & Caple. Reid. Course Contents Training process . Pepper. London. IPM. Gower. . Role. 1995. 1984. The Theory & Practice of Training. How to Measure Training Effectiveness. Lynton. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Senge. 2nd ed. Aldershot. London. and to enable the course students to manage the Training systems and processes. 6. Aldershot. Vistaar. Beunet. 5. L. Instructional objectives and lesson planning. Training and development in India. Allan D. Question No. 1992. Training needs assessment and action research. Managing the Training and Development Function. Improving Training Effectiveness.an overview. 7.74 HRM -403: MANAGEMENT TRAINING AND DEVELOPMENT Objectives The purpose of this paper is to provide an in-depth understanding of the role of Training in the HRD. shall be compulsory. P. Roger ed. Training aids. 1. Training for Development. M A etc. the students would be required to attempt five questions. Kogan & Page. Aldershot.

Excellence of management by chief executives. OD skills.. Unive Book Stall. Alternative Designs of Human Organizations. Future of OD. Organization. the students would be required to attempt five questions. 3rd ed. Ethics of OD professional. 3. P. Jersey. Development and Change. Abad.75 HRM -404: ORGANIZATIONAL CHANGE AND INTERVENTION STRATEGIES Objectives The objective of this paper is to make the students learn about the organizational change and prepare them as change facilitators using the knowledge and techniques of behavioural science. Approaches to problem diagnosis. 2. 1980. Developing Effective Organization. Note: The examiner will set eight questions in all. designing interventions interpersonal. Course Contents Organizational change . All Questions will carry equal marks. Suggested Readings 1. New York. Sage. Organisation Development. 3rd ed. D R. 4. New Delhi. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. D F. West. T G. New Delhi. 6. and Brown. W H. F E. and cummings. Ahmad. Prentice Hall Inc. CH. Vision. Organization Development Theory. etc.. intergroup and system. comprising of seven short answer type questions. 1990. . In all. team. 5.an overview. An Experiential Approach to Organization Development. etc. Steps in OD. De Nitish. Consultants and Consulting Styles. Practice and Research. 1985. W L. French. Prentice Hall of India. 1990. Question No. 1. General OD competencies. Huse. New Delhi. Internal and external consultant. Evaluation of OD. Sri Ram Center for Industrial Relations. Sinha. shall be compulsory. Harvey. 7. Dharani. etc. New Delhi. 1988. some major Techniques of planned change. 1991. French. and Bell. Lodon. 1982.

B L. In all. Kohli. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. comprising of seven short answer type questions. Course Contents Field of HRD .D. India. 2. 4. New Delhil. Dharni P. Tata McGraw Hill. Successful Applications of HRD. HRD climate and practices in India. New Delhi. HRD intervention. Jaipur. Rao. 6. HRD: The Indian Experience. etc. methods and strategies for HRD. 5. Rawat. Staffing HRD function. Designing HRD Systems. . U. HRD system design principles.concepts. 1993. New Concepts. T V. Silvera. the students would be required to attempt five questions. Dayal. New Delhi. 1992. Dayal. New Delhi. Ishwar. Suggested Readings 1. Alternative Approaches & Strategies of Human Resource Development. HRD .Global Challenges & Strategies in 2000 A. Managing Transitions: The HRD Response. Pareek. 1. etc. All Questions will carry equal marks. Design & administration of select HRD systems. ISTD. 7.1996. shall be compulsory. goals. Uddesh & Sinha. D N. Note: The examiner will set eight questions in all. HRD for workers. challenges. New Delhi. Tata McGraw Hill. Maheshwari. & Sinha. 1991. New Delhi. 3. 1988. 1991. Ishwar. Question No. Dharni P. 1995. HRD approaches for coping with organisational changes. Management of Change Through HRD. Developing HR strategies.76 HRM -405: HUMAN RESOURCE DEVELOPMENT: STRATEGIES AND SYSTEMS Objectives The purpose of this course is to facilitate an understanding of the concepts. Concept.

Bartiett. Chicago. There would be one question in the form of case study. S. 2. In all. West Publishing. 1986. London. R. Human resource management in global organisations. All Questions will carry equal marks. International Management : Cross Cultural Dimensions. California. Boston. Cases and Readings in Cross Border Management.J. Cross cultural communication and negotiation. 6. Cultures in organisations and Hofstede's study. 1. etc. Kent Pub. 1994. the students would be required to attempt five questions. Question No. S. Cambridge. Transnational Management: Text. shall be compulsory..M. John Wiley. 1991. Ronen. D and Puffer. comprising of seven short answer type questions.J. S. source criteria for international assignment.77 HRM -406: GLOBAL HUMAN RESOURCE MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual undertaking of the cultural and related behavioural variables in the Human Resource Management of global organisations. Marcis. Management International: Cases. 3. Hofstede. motivation and decision making. 7. selection. Wadsworth. St. Mead. 2nd edition Sage. Cultures Consequence: International Differences in Work Related Values. International Dimensions of Human Resource Management. Course Contents Human and cultural variables in global organisations. N.. New York. 1994. Exercises and Readings. P. Blackwell. 5. Adler.. 1994. Cross cultural differences and managerial implications. 2nd ed. Structural evolution of global organisations. G.. . Paul. Dowling. Note: The examiner will set eight questions in all. Comparative and Multinational Management. International Dimensions of Organizational Behaviour. Compensation and appraisal system. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Irwin. Suggested Readings 1. 2001. 4. 1995. C and Ghoshal. Cross cultural leadership.

Derek W. 1994. Ansari A and Murderess B. disposal of Scrap. Farrington B and Waters. storage and flow of materials in manufacturing and service organisations. Prentice Hall of India.Objectives. 5. Dutta. Free Press. 3. the students would be required to attempt five questions. Traffic and Transportation. Purchasing Research. International Purchasing . Public Purchasing and Tendering.78 PRODUCTION AND TECHNOLOGY MANAGEMENT PTM-301: Objectives The key objective of this course is to acquaint the students with Decision-making for effective and efficient purchase. Dobler. Handbook of Materials Management. London. Prentice Hall Inc. Legal Aspects of Purchasing. Inventory Control of Spare Parts. Baily P. Suggested Readings 1. Chapman & Hall. Make or Buy Decisions.Standardisation. Proactive Procurement. Vendor Rating. Value Analysis and Engineering. New Delhi. Purchasing of Capital Equipment . London. In all. Determination and Description of Material Quality . Managing Purchasing. 6. Englewood Cliffs. PURCHASING AND MATERIALS MANAGEMENT . PHI. Simplification & Variety Reduction. 1990. New York. New Jersey. McGraw Hill. D W. 1986. 7. 2. etc. Purchasing and Materials Management. Determination and Description of Material Quantity. Question No. 1994. Pitman. 1990. All Questions will carry equal marks. shall be compulsory. JIT Purchasing. 4.Appraisal Methods. Purchase and Post-Purchase systems. Material Planning in Push and Pull System. Note: The examiner will set eight questions in all.Receiving and Incoming Quality Inspection. Source of Supply. 1. Gopalakrishnan P and Sunderashan M. Material Handling. MRP and JIT. 1994. Cost-Reduction Techniques . A K. Material Logistics Warehousing Management. etc. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Classification and Codification. David N. New York. Selection and Development. Stores Layout. Purchasing Principles and Management. Acceptance Sampling Plans. Integrated Materials Management. Cost-reduction techniques in Pre-Purchase. Price Determination and Negotiation. comprising of seven short answer type questions. 1994. Materials Information System. Burt. New Delhi.. Modern material planning and delivery systems like MRP and JIT and Material handling and logistics systems. Vendor-Process Capability. Organisation and Interrelationships.Procedures and Documentation. Course Contents Role of Purchasing and Materials Management . Surplus and Obsolete Materials. Evaluating Suppliers' Efficiency.

Test of significance. Total Quality Management. shall be compulsory. Quality of Manufacturing Process. Suggested Readings 1. London. to closely interlink management of quality. Carol Besterfield. Kogan Page Limited. Quality Planning: Understanding Customers and their Needs. Organisation and strategy. In all.. Total Quality-Excellence Through Organisation wide Transformation. James R. TOTAL QUALITY MANAGEMENT The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Contribution of TQM Gurus: W. Besterfield. Cost of Quality. Wheeler Publishing. New Delhi. the students would be required to attempt five questions. and Total Quality Management. tqm Intergrated Approach. Note: The examiner will set eight questions in all. Approaches to Total quality. Wheeler Publishing. Course Contents Introduction: Concepts of Quality. Pearson Education. . 3. 5. Michna.I. 4.ISO 9000 and other standards and their applicability in design manufacturing quality control and services.79 PTM-302: Objectives The objective of this course is to acquaint the students with to make clear to candidates the basic concept of Total Quality (TQ) from design assurance to service assurance. Marg Besterfield. Philip Crosby and Kaoru Ishikawa. Dole H. Business Process Reengineering. T. Control charts. comprising of seven short answer type questions. Bharat Wakhlu. Glen H Sacre. Methods and Implementation. Quality of purchased Materials: Determinations and Description. Kho. ISO. Evans. 1. Samuel. Quality Audit. Question No. Total Quality. total Quality Management.E. reliability and maintainability for total product assurance. to give emphasis on International Quality Certification Systems . quality Policy. Ltd. JIT and ISO 9000. Quality Control: Statistical Process Control. All Questions will carry equal marks. to focus on quality of services in contemporary environment. Besterfield. New Delhi. Inspection. Bagchit. ISO 9000 Concepts. Deming. Joseph M.P. 2. Total Productivity Management. and Dean. Thomson Asian Pvt. Designing Organisations for quality. New Delhi. Control Chart of Attributes. James W. Juran. Test and Measurement.

Boston. Material Requirement Planning. 1981. Just-in-Time Production. Donald and Evans. Allyn and Bacon. Production and Inventory Control. S. Readings on Production Planning and Control. ILO. Peterson. ProductionInventory Systems. Planning for High Volume Standardized Products. shall be compulsory. Dennis W and Narasimhan. 1. 1985. Manufacturing Planning and Control. 1987. 5. 4. 1988. James H. Teg C. Greene. Note: The examiner will set eight questions in all. Vollmann. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Illinois. 3.80 PTM-303: Objectives To develop a broad conceptual framework based on the research which has been done in the recent past and to bridge the gap between the theoretical solutions on one hand and the real world problems on the other in production planning and control. Aggregate Planning. Geneva. John L. Richard D Irwin. Line Balancing. Mc Leavey. Forecasting for Inventory and Production Control. In all. Application of Computers. Scheduling and Control. Job Shop Planning. All Questions will carry equal marks. comprising of seven short answer type questions. John Wiley. Burbidge. ERP. Course Contents Production Planning and Control Function. PRODUCTION PLANNING AND CONTROL . Decision Systems for Inventory Management and Production Planning.L. Principles of Production Control. Production and Inventory Control Handbook. R and Silver. McGraw. the students would be required to attempt five questions. Homewood. E A. Caubang. Suggested Readings 1. 1979. Hill. Procedures and Documentation in Production Planning and Control. London. Question No. 2. T E etc. New York. New York. 6.

Englewood Cliffs. James.S. Transportation Systems. Logistics Engineering and Management. and to show how logistics can improve an enterprises effectiveness and competitiveness. West. Logistics Strategy: Cases and Concepts. Dispatch and Routing Decisions and Models. Packing and Materials Handling. London. Note: The examiner will set eight questions in all. 3. 1986. Prentice Hall Inc. Shapiro. MacMillan. New York. Warehousing and Distributing Centres.. Logistics Management: A System Integration of Physical Distribution. Contemporary Logistics. St.81 PTM-304: Objectives The Course is designed to explain basic theory and techniques of logistics to examine the issues and problems associated with logistics in a changing business environment. Logistics and Supply Chain Management: Strategies for Reducing Costs and Improving Services. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Institute of Production Engineering. New York. 1995. 1990. Prentice Hall Inc. Business Logistics Management. C J. Measurement of Logistics. Chrispopher. 1. Macmillan. Facilities and Services. New York. International Logistics Management. LOGISTICS MANAGEMENT . comprising of seven short answer type questions. 1992. 1990. Logistics Future Directions. Physical Distribution and Logistics. Suggested Readings 1. 1992. Course Contents Introduction to logistics and its Interface with Production and Marketing. Students would be encouraged to use computer software packages for problem solving. Englewood Cliffs. Ballu. Donald F. A Management Guide to Logistics Engineering.A. 1996. 7. Paul. U. Location. the students would be required to attempt five questions. Renaid H. Bowersox. D J. shall be compulsory. All Questions will carry equal marks. Inventory Management Decisions. 2. M. Benjamin S B. Beal K. and Wood. 4. D J and Closs.. 5. Pitsman. New York. Question No. 6. Logistics System Analysis and Design. R.. In all. Logistics Audit and Control.

Service Operations Management. Service Management Operating Decisions. Service Operations Management. San Francisco. Challenges in Operations Management of Services. design. Chichester.Changing the Rules of the Game. New Jersey. Prentice Hall Inc. James L. Scheduling for Services Personnel and Vehicles. Wiley.Safety and Physical Environment. Product-Support Services. Fitzsimmons. Service Breakthroughs .Line analysis. Sharma. Operations Management in Service Industries and the Public Sector. Jossey Bass. 2001. J K. . The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Heskett. Inventory Control for Services. SERVICE OPERATIONS MANAGEMENT 2. 1982. Murdiek. Bowmen David E. Service Operations Management. 1. Operations and Marketing. 4. 1985. Distribution of Services. Waiting . Allyn and Bacon. Dynamics of Service Delivery System. etc. quality and scheduling of service operations. In all. Anmol. Course Contents Matrix of Service Characteristics. Aggregate Capacity Planning for Services. James A and Sullivan.. etc. comprising of seven short answer type questions. All Questions will carry equal marks. the students would be required to attempt five questions. Operations Standards and Work Measurement. delivery. Suggested Readings 1. New York. 1990. Question No. Voss. Maintenance of Services. 3. shall be compulsory. Englewood Cliffs. 1987. Boston. Job Design . Effect of Automation. Facility Location and layout for Services.82 PTM-305: Objectives The key objective of this course is to acquaint the students with decision making in planning. 1990. etc. R G. 1990. McGraw Hill. Robert S. Collier David A. Delhi. Case Studies on Professional Services. 7. Measurement and Control of Quality of Services. Free Press. The candidates are also expected to appreciate the role of service quality and operations in emerging services economy of India. Service Management Effectiveness: Balancing Strategy. 5. C. etc. 6. Note: The examiner will set eight questions in all. Organization and Human Resources. New Your.

Washingtton. IDBI. 1. the students would be required to attempt five questions.Internal transfers. Department of Energy. Management of Technology Absorption. Technology Absorption Efforts-Case Studies DRDO. Technomarket Survey. London. Course Contents Technological Indicators. Edward P. 3. Suggested Readings 1. S. UNESCO. TA Imperatives. 1978. 16. Science Policy Studies No. Diffusion Strategies. Question No. TE Parameters. 1984. Garg. Segment Books Bub. 1984. Randnor M. Managing Technology for Competitive Advantage. Technology Absorption and Diffusion. Benefits of Technology absorption. export etc. Terminology and Concepts. A. Fransman. Future Thrust for Technology Absorption. 2. Buy Decisions. shall be compulsory.C. 4.. Jain. 1989. Macmillan. Note: The examiner will set eight questions in all. Ashok. also the parameters on which Technology is assessed and evaluate and the key words for the success of an effective diffusion strategy will be discussed. K. Constraints in Technology Absorption. Case Studies-Indian Experiences. Anabi: Indictors of Indian Science & Technology. VT: A Handbllm of Technology Assessment. S. 6.83 PTM-306: Objectives This course will highlight at the indicators of Technology and Market survey for Technology with a point of view of diffusion. Brain & Goodridge. Pitman. D. 1996. All Questions will carry equal marks. Identification of Core Competence. Hwthorne. Review & Implications for Developing Countries. Organisation & Management of TA. comprising of seven short answer type questions. TECHNOLOGY ACQUISITION AND DIFFUSION . ICICI. Financing the Technology: Government Funding: CSIR. Technological Capabilities in the Third World.C. Methodology of TA. 1978. Importance of Diffusion. Matrin & Kenneth King. Strategies . etc. Wad. CII and UNDP. Management of Technology. Assessment & Evaluation of Technology (TA & TE). The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. McGraw-Hill.. Venture Capital. In all. Make vs. Pruthi. 5. Technology Marketing Issues. Twiss. Coates. Technology Assessment. U.S.

Projects: Planning. Bard and S. Question No. Implementation and Review. Globerson Project Management Prentice Hall. 1. Shivaramu International Business Environment and Management. Naisbitt. 4. Costing for R&D activities: Costing of Technologies. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. All Questions will carry equal marks. J. A. Financing of Technology payments. Selection. 3. TECHNOLOGY FINANCE . 5. New Jersey. 1998. New Delhi. audit and accounting and to enable the managers in R&D establishments to take effective financial decisions.. the students would be required to attempt five questions. New Delhi. 2001. 5th ed. Technology obsolescence. New Delhi. Activity based costing. New York.84 PTM-307: Objectives To render a conceptual background of finance. 1998. Venture capital. Financial appraisal of new technology. Chandra. Prasanna. 1998. Financial Management and Policy 2nd. Tata McGraw Hill. 1994. to understand Accounting treatment of Technology related payments. Anmol. John. shall be compulsory. Suggested Readings 1. Anmol. High Tech High Touch: Broadways Books. Hire purchase and leasing. 2. comprising of seven short answer type questions.K. In all.F. Analysis. Project financing aspects. Course Contents Accounting aspects specific to R&D organisation. Shtub. Note: The examiner will set eight questions in all. S. Bhalla. V. Target costing and life cycle costing.

TECHNOLOGY TRANSFER AND ABSORPTION Course Contents Aim and Objectives of Technology Transfer. KSV. Government initiative and Technology Transfer. Menon. 2.85 PTM-308: Objectives To share awareness and experiences in the field of Transfer of Technology through mutual interaction by sharing views and experiences of some professionals in the field of Technology Transfer. Model of Technology Transfer. Question No.how supplier. Technology Absorption capabilities of recipient enterprise. Pricing of technology.. Singer. House. Suggested Readings 1. Indus. Co. In all. Delhi. New York. Note: The examiner will set eight questions in all. 1990. 5. L.): Transfer of Technology in Indian Industry: Case Studies on Utilisation Indigenous R & D. Hatti.S. Gold Line. 1982. Code of conduct for Technology Transfer. Features of Technology package. Hans. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Delhi. Mogavexco. . comprising of seven short answer type questions. Tandon.S. Neelamber. T. Mann. NCB and Misra. Technology Search Strategy. Technology Transfer: Concept Modalities and Case Studies. Dimensions of Technology Transfer. Pub.N. Routes of Technology Transfer. Shane. Bombay. All Questions will carry equal marks. 1994. and to provide field purchase solution to these issues through better managerial techniques and organisation changes. Ashish Pub. the students would be required to attempt five questions. Marcel Dekker. Delhi. 1982. Nath. L (ed. 3. Rameshwar (ed): Technology Transfer by Multi-nationals. Transfer Technology. 1. Technology Transfer and Innovation.. Technology Transfer Agreements. 1988. shall be compulsory. Technology Transfer Modes. and R. Himalaya Pub. Competence of know . Indian Experiences and case studies. House. 4.

The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. APPLIED OPERATIONS RESEARCH Suggested Readings 1. Operations Research: An Introductions. L S. the students would be required to attempt five questions. Operations Research for Executive. 7. 1. 3. New Delhi. New York... 1994. Prentice Hall Inc. Mathur. Network Flows. Reliability Models. Taha Harnby A. 1993. 5. Ahuja A K. Replacement Models and Policies. Applied Queuing Models. In all. Note: The examiner will set eight questions in all. Prentice Hall Inc. 6. Englewood Cliffs New Jersey. Macmillian India. Gould. National. Sharma. New Delhi. etc. Srinath. New Jersey. 2001. and Sharma J K. comprising of seven short answer type questions. New Delhi. Prentice Hall Inc. 1997.86 PTM-401: Objectives The Course is designed to introduce the students to the principles of operations research techniques and their applications in decision making Students will also be required to use computer packages for data processing purposes. Operations Research for Management. Management Science. M P. Englewood Cliffs New Jersey. shall be compulsory. K and Solow D. Course Contents Parametric and Sensitivity Analysis. etc. Non-linear optimization Techniques-Quadratic Programming. Networks Models. . Dynamic Programming. 1993. Question No. 4.. Englewood Cliffs. 1994. 1992. Inventory Control Models Under Uncertainty. All Questions will carry equal marks. S. Introduction to management Science. Affiliated East West Press. Portfolio Management Problem. J K. Operations Research: Theory and Applications. F J. 2. Gupta. Macmillian.

Basic Concept Model Formulation. New Jersey. 4.. Question No. Note: The examiner will set eight questions in all. Post-Optimal Sensitivity Analysis. Y. Lee S M. Graphical and Simplex Method. 1976. Philadelphia.87 PTM-402: Objectives The objective of this course is to acquaint the students with the concepts. Introduction to management Science. Amsterdam. 1. 1965. GOAL PROGRAMMING IN MANAGEMENT . solution methods and applications of goal programming to real-world problems.. Suggested Readings 1. Liier. 5. etc. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.QSB. 3rd ed. Lexington Books. Auerbach. New Jersey. shall be compulsory. 1971. Parametric Goal Programming. Cook. Ignizio. Micro Manager and LIGO. Prentice Hall Inc. Eppen. Quantitative Concepts for Management Englewood Cliffs. G D. J P. Implementation of Goal Programming. Application of Goal Programming in Functional Areas of Management. Prentice Hall Inc. 3. In all. comprising of seven short answer type questions. Management Goals and Accounting for Control. Introduction to some Application Software such as . 1994. Lexington. Englewood Cliffs. All Questions will carry equal marks. Robert A. 2. Course Contents Goal Programming . North Holland. Goal Programming and Extensions. Thomas M and Rursell. 1985. Goal Programming for Decision Analysis. Goal Programming under Uncertainty. Integer Goal Programming. the students would be required to attempt five questions.

1979. All Questions will carry equal marks. the students would be required to attempt five questions. New Jersey. Emission Norms. Transportation and Traffic engineering Handbook. Transportation Systems .Planning. Metropolitan Transportation System. Baerwal. Operation and Management. J W. Grey. Papacostas. Fundamentals of Transportation Engineering. etc. Motor Vehicle Act 1988 and its Impact on Urban Transport System. comprising of seven short answer type questions. Sequential Travel Demand Forecasting Models. Prentice Hall Inc. G. New Jersey. Gupta. New Delhi. 1976. National. Bell. Englewood Cliffs. G E.. 1980. 1987. The Business of Transport. Transportation Modes and their Selection. New Jersey. Transport-Challenges and Limitations. 1983.. New Delhi. Prentice Hall Inc. Load Planning. Question No. 3. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Suggested Readings 1. Trip Generation and Distribution. In all. L A.. Public Transportation Planning: Operations and Management. Dickey. Government Activities in Transportation. C S. 1984. Metropolitan Transportation Planning. 4. Note: The examiner will set eight questions in all. Englewood Cliffs. Tata McGraw Hill. M P. 2. Plymouth. McDonald and Evans. Prentice Hall Inc. and Hole. 5.88 PTM-403: Objectives The objective of the course is to acquaint the students with the problem faced in planning policy and executing the transportation system. Englewood Cliffs. 6. Future Developments in Transportation. TRANSPORTATION MANAGEMENT . Course Contents Growth of Urbanisation and Problems of Transportation. shall be compulsory. J E. 1.

In all. Designing products through 'Fuzzy' Logic. and et. al. Layout/Automation in Material handling systems. Project Management Systems with customer . Technology Principles advocated by Eliyahu Goldtratt. shall be compulsory. Buffa. 1. Automation in Design and Manufacturing: Automated Material Handling equipments. Elwood. WORLD CLASS MANUFACTURING . 1981. Objective of TPM . Auckland. Group Technology/Cellular Manufacturing Systems. comprising of seven short answer type questions.Technology.tree analysis. Capacity.Driven Project Management (Integration of TQM. Manufacturing Management: Choice of Technology.TQM Philosophy.. Schonberger. QFD . Chris: Productions and Operations Management. TQM Principles. Total Quality Management . 1982. the students would be required to attempt five questions. Aggregate Planning and Master Production Scheduling-Materials Requirement Planning (MRP) . Condition Monitoring Systems Maintenance Prevention. Maintenance. Maintainability improvement.driven team structure).Total System effectiveness. SQC / Acceptance Samplings. 2.Software in Use.in . The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Concurrent Engineering Principles Taguchis' quality loss function and Robust Design concept. Just . Flexible Manufacturing Systems (FMS). All Questions will carry equal marks.Time System: JIT Manufacturing System. TQM tools including Circles. 3. Manufacturing Resources Planning (MRP-11) Software in Use. 1985. 4. Note: The examiner will set eight questions in all. 1981 Hughes. Strategic decisions in. Predictive. Question No. Role of IT in World Class Manufacturing. Richard J: Japanese Manufacturing Techniques NY. Learning System Co.89 PTM-404: Objectives To acquaint the students with the world class manufacturing environment and optimised production principles. Failure Mode effect analysis. Course Contents World Class Manufacturing Environment: Imperatives for success . Break . Pan Books. Total employee Involvement and Small Group Activities. JIT Pull system Chain Management/Bench Marketing. Reliability improvement. Maintenance.Quality House. Programmed learning at for Production and Operations Management .down Maintenance. Total Productive Maintenance. London. Free Press. Kostas N: Operations Management. Preventive. Hill. McGraw. Selected Readings 1. Six Sigma.Illinois. Implementation Problems/Indian experience. Fault . Systems approach and change in the mindset. Optimized Production. Quality through design. Customer . Quality Management Systems and ISO-9000 Standards. Dervitsiotis.

H and Twiss. Schoeman. Bright. Suggested Readings 1. shall be compulsory. Morphological Methods. Forecasting. In all. Trends Extrapolation. Milton. Free Press. N. London. BC. OR Models and Simulation. James R. Note: The examiner will set eight questions in all. Econometric Models. 4. Joseph Paul: Technological Forecasting for Decision Making. 1990. Cross Impact Matrix. Forecasting Planning and Strategy for the 21st Century. Methods and Applications. Martino. Delphi Technique. Makridakis. Qualitative Methods. System Dynamics. 5. New Delhi. al. Futurology. Ayres. 1979.Y. 1993. 1990. Bowonder. Normative Methods of TF. Relevance Trees. McGrawHill. Robert U: Technology Forecasting and Long Range Planning. the students would be required to attempt five questions. Regression Analysis. 1973. comprising of seven short answer type questions. A Guide to Practical Technological Forecasting. N. 2. 6. 1.Case Studies.Y. Activities of TIFAC . Question No.F. Mac Milan.. TECHNOLOGY FORECASTING . Sprogs G. Networks Techniques.Wiley. E. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 1983. All Questions will carry equal marks. 3. 7. Spyros G and et.90 PTM-405: Objectives To study various qualitative and quantitative technology forecasting methods with their relative merits and demerits. T. Forecasting Technology for Planning Decisions. B and Miyake.. Makridakis. Course Contents Exploratory Methods of TF. Jones. Curve Fitting.. Prentice Hall. 1990. Technological Forecasting: Methodologies and Case Studies (Report III) TIFAC.

1985. Contract Management. Development and Design in Industry. Management of High value Instruments Test Facilities. Environment Analysis. Technology Scanning: Procurement Procedure. Joel D (ed. 4. J: Project Management a Managerial Approach. In all. McLeod. 3. Meredith. Suggested Readings 1. Tom: The Management of Research. Wiley.. Design Methodologies. 1972. Samuel. Jain. and Triandis. Note: The examiner will set eight questions in all. Test Equipment.Y. 2. R K. N. Workshops etc. Course Contents Survey of Emerging Technologies. Discard Policies and Procedure. Gordon & Research. Management of Research and Development Organisations. N.. 1. Material Management Policy. Wiley.Sponsored Resources. Design for Maintenance. the students would be required to attempt five questions. Texas. NTIS: The Management of Government R & D Projects. Marvin J and Goldhar.): The Science of Managing Organised Technology. Science Pub. 1990. All Questions will carry equal marks.. Question No. CAD / CAM / CIM. NY. shall be compulsory. Gower. 1970. Procurement and Utilization of Capital Equipment. the effects of the contractual requirement to use specific management techniques. Development Tools.Y.91 PTM-406: Objectives To develop middle level scientists in the modern concepts of R & D management with a view to make them effective project managers and to enhance their human and behaviour skills to make them effective member of a large multi-disciplinary projects. Sharing of resources with other Institution . comprising of seven short answer type questions. 1988. R & D Budget. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Test Facilities. R & D environment. of Texas at Austin. University. Identification of partners/contractors for R& D Projects. Design for Manufacturing. England. H C. 5. Jack R and Mantel. R & D Management: Management of knowledge workers. Project Proposals. Cetron. Vendor Development .. Managing the Unmanageable. R&D MANAGEMENT .

cost analysis in developing countries. K.S. 1985. PERT and CPM. London. London. United Nations Industrial Development Organisation: Guide to Practical Project Appraisal. 3. Harriosn. In all. Wiley. 4. scheduling.CASM (DRDL Model): Time and Cost Over run. Course Contents Project Feasibility Study: Programme Management Concepts . . Note: The examiner will set eight questions in all. comprising of seven short answer type questions. Jack R and Mantel. R. Lockyer. Precedence Network. 7. Project Monitoring and Control . INSAS. 2. L. SAMYUKTA. MBT. Delhi. N. Finding the Critical Path. FALCON. shall be compulsory. SARVATRA. PMBOK ISO standards. Deemed University Model. Budgetary Control. Concurrent Engineering. monitoring and control of multiple projects. Srinath. 1975. Chaoudhury. GERT.. Oxfore and IBH PUB. CPM. Project Appraisal. 1978 The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.. Resource Allocation and Scheduling.: Project Management and Control. Ptiman Books. 1985.Society Model ADA. Advanced Project Management. Question No. Networks Models and their applications . Delhi. South Asian Pub. Martino. F L. Applied Operational Planning : Allocating and Scheduling Resources. Samuel. Major Projects in DRDO / DAE / CSIR / HAL etc.PERT. 1982. IGMDP Model. Project Closure-Cube Model. Co. Principles and Applications. Social Benefit . East-West Press. Suggested Readings 1. 1986.G. 1.L. IGMDP. 6. CAG Report. An Introduction to Critical Path Analysis.. PROGRAMME MANAGEMENT 5. Delhi.92 PTM-407: Objectives To train the scientist and managers in the practical application and modern tools and techniques of planning. N.Y. 1965. the students would be required to attempt five questions. Project Costing-Zero base Budgeting. Meredith. Project Selection. Gower.Y. J: Project Management: A Managerial Approach. American Management Association. IEEE Models. Sadhan: Project Scheduling and Monitoring in Practice. MOUs etc. Project Management Software. All Questions will carry equal marks. LCA.

Suggested Readings 1. customising browsers. Search Engine. All Questions will carry equal marks. saving and printing web-pages and forms. Leon. Tables. Home Page. types of FTP servers (including anonymous) FTP clients. Links.Prentice Hall. introduction to WWW servers. saving web pages. HTTP. Features of a smart web-site. 3. Comer. the concept of web-site and browsers. public domain software. the students would be required to attempt five questions. HTML. Searching and downloading information from web-sites. URL. INTERNET AND WEB DESIGNING . common FTP commands. history progress indicators. PHI. E-Mail. new Delhi.93 INFORMATION TECHNOLOGY MANAGEMENT ITM-301: Objective This course exposes students to environment for web-publishing and developing programming skills for the same. Web-Browsers: Basic features. comprising of seven short answer type questions. Introduction to Web-Publishing technologies. web-publishing tools. 4. Corner. Components of a web-site.Leon. Douglas E. Douglas: The Internet Book . Molly. N. applications of each components in business. Alexis and Mathews Leon: Internet for Everyone . 2. Pearson Education. Security. Selecting host for web-site. Question No. In all. Course Contents Introduction to WWW: Evolution and basic features of WWW. TECH World. DNS. 1. Domain name selection. shall be compulsory. Business applications of FTP. Computer Network and Internet. adding Multi-Media documents. Delhi. Chennai. Internet: ISP. File Transfer Protocol: Introduction to FTP. Prentice Hall. 5. Netscape communicator. Internet Explorer. Xavier: World Wide Web Design with HTML. Using HTML 4. maintaining a web-site. bookmarks. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. process of planning for development of an effective web-site. Note: The examiner will set eight questions in all. Delhi. Building a simple HTML document. Frames.

Backup and Recovery. History Data Modeling . Coleman. Arithmetic.Hill. Codd's 12 Rules for a relational Database. comparison and logical operators. Delhi.F. 2000.94 ITM-302: Objective The students are to be provided basic understanding of the RDBMS & SQL and the skills to make use of these in business organisations. Locking. 4.DML commands . Alberto Manual and Stephen Asbury Active Server Pages 3. RELATIONAL DATA BASE MANAGEMENT SYSTEM (RDBMS) ITM-303: PRACTICAL BASED ON ITM-301 AND ITM-302. Keen. . Hierarchical Model. Oberoi. Delhi. Properties of a Transaction.Object Oriented and Record Based models. Integrity Constraints.Select. Sundeep e-Security and You. Rich. In all. IDG Books.. Suggested Readings 1. Update. adding data to the database. Auditing. Richart. & J . Alter. 2000. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Garbus Optimizing SQL Server 7. Three Layered Architecture.Table and View Create.Database and DBMS Software. Commit and Rollback. 1. Addition Wesley. 2000. N J. Insert. Note: The examiner will set eight questions in all.R. Data Integrity. All Questions will carry equal marks. Tata McGraw . 1997.use of WHERE. Normalisation techniques . 7. Simple queries . updating data to the database and deleting data. Access Control. "E-business with Net Commerce". shall be compulsory. 2001. Delete retrieving data. 1999. Database concepts . Robert D. ORDER BY. Examples and Exercises. Jason R. Network Model and Relational Model.Hill. Delhi. Question No. Multi table queries. 2001. Savepoint. Pter and Mark McDonal The e-Process Edge. Prentice . Transaction Processing Commit. Starting an E-Commerce Business.Transaction Management. Tata McGraw . Distributed Database and Distributed Data Access. IDG Books. DDL Commands . Rollback.. Samantha Shurety. Drop Integrity Constraints. Views. Introduction to Client . Course Contents RDBMS: Introduction . E. Delhi. summarising data. GROUP BY and Group Functions. Schneider. Pat and Peter Dyson Intemets BSP Pub. Concurrency. Second Normal Form and the Third normal Form. LAB : SQL & MS Access. Advantages and Disadvantages of a Database. 6. 2. Singapore.First Normal Form. 5. 3. SQL: SQL Language . Sub-queries. the students would be required to attempt five questions.System Catalogue.Server and ODBC connectivity. Data Dictionary .Hall. comprising of seven short answer type questions. E-R Model and E-R diagram Examples and Exercises.

Classification of data mining systems. and System Architecture. DATA WAREHOUSING AND DATA MINING . and to this end. Introduction to the Logical Architecture. Tata McGraw Hill. 6. 2001. Data reduction. Principles of Data Warehousing (Architecture and Design Techniques): Types of Data and Their Uses. Data Mining Techniques: For Marketing. Data Warehousing. New Delhi. Architecture. development of data cube technology. Information-Data in Context. Kurt Threarling. Arun K. Mining descriptive statistical measures in large database. graphical user interfaces. 2000. Course Contents Introduction: The Evolution of Data Warehousing(The Historical Context). Data integration and transformation. Data Warehouse and OLAP Technology for Data Mining: Data warehouse. Mining class comparisons. operational database systems and data warehouses. Mining multidimensional association rules from database and data warehouses. 3. Jiawei. 2001. Constraint-based association mining. Populating Business Information Warehouse. Major issues. New Delhi. Design Techniques. 2. Data Ware House: From Architecture to Implementation. Alex Berson. Building Data Mining Applications for CRM. Data mining: Concepts and techniques. Berry. Suggested Reading 1. Data warehouse usage. Hyderabad University Press. Kind of data. Han. Bayesian classification. Stephen Smith. Classification by back propagation. Functionalities. Data generalization and summarizationbased characterization. Data Mining Techniques. User Access to Information. the Data WarehouseA Brief History. it provides business intelligence to the decision maker. help companies get that edge over its competitors.95 ITM-401: Objectives: Helps in making business decisions. Importance. Pujari. Mining Association Rules in Large Database: Mining single-dimensional Boolean association rules from transaction database. which when performed on the warehouse database.. Gordon Linoff/1997. Concept Description: Characterization and Comparison. Data cleaning. Harcourt. Today s Development Environment. Barry Devlin. from association mining to correlation analysis. data mining. Analytical characterization: analysis of attribute relevance. Alex Berson. Data Mining Introduction: Motivation. New Delhi. Data Mining. Addission Weslay. Data Preparation: Preprocess. Interesting Patterns. Sales. Discrete and concept hierarchy generation. Unlocking the Data Asset for End Users (The Use of Business Information): Designing Business Information Warehouse. Conceptual Data Architecture. Data Mining Primitives: Languages. Classification and Prediction: Issues. Michael J. Tata McGraw Hill. Other classification methods. 5. Classification based on concepts from association rule mining. and Customer Support. Populating the Data Warehouse.A. Creating the Data Asset: Business Data Warehouse Design. and OLAP. Stephen Smith. And it is this analysis. Implementation. Classification by decision tree induction. data warehousing to data mining. 4.

Berry and Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management.96 6. 2001. .A. Michael J. John Wiley.

The New-New Imperatives. Contents: Introduction : Knowledge Management. Building Data Mining Applications for CRM. Stephen Smith. . Risk Assessment and Common Pitfalls. 3. Phase I : Evaluation and Strategic Alignment Phase II: Infrastructural Development and Development Phase III : Leadership. An overview of Big-Bang. A Roadmap for Success : The Knowledge-Enabled Customer Relationship Management Roadmap. Alex Berson. Berry and Gordon Linoff. Understanding the Context Strategic Technology. How We Got Here. Gordon Linoff/1997. Mastering Data Mining: The Art and Science of Customer Relationship Management. Reference Measures and Methodological Choices. This course is intended to educate. The Audit Method. Results Driven Incremental. Aligning Strategy and Technology Choices : Getting Past the Innovator s Dilemma. e-Business. Michael J. The Customer Lifecycle. Audit and Analysis : Why Audit Customer Knowledge? Initiating the Audit. Looking Beyond the Waterfall. ITM-403: PRACTICAL BASED ON ITM-401 AND ITM-402.A. John Wiley. Measurement and Refinement.97 ITM-402 eCRM Objectives: Customer Relationship Management (CRM). Michael J. and Customer Support. Documenting Customer Knowledge Assets Using the Audit Results to Drive KCRM. The KCRM Strategic Framework. Systems Development Methods. Suggesting Readings 1. Knowledge Management. Generates competency in transforming organisations into customer-centric enterprises. Customer Relationship Management. New Delhi. 2. at a high level. Leadership. Getting Down to eBusiness. Tata McGraw Hill. Integration. Data Mining Techniques: For Marketing. Kurt Threarling. Blueprinting the Technology Infrastructure : Design Challenges. Berry. The Long-Winded Road. Analyzing the Business Environment. 2000. The New Economy s New Face. Team Composition. The New Digital Landscape. and CRM. 2001. Customer Knowledge Management : Technology Framework. Change Management. and eliminate some of the mystery around CRM. Understanding E-Business : CRM and KM. about CRM.A. Building an Implementation Team: Tasks and Expertise. Long-Term Considerations. Knowledge-Enabled Customer Relationship Management. Results-Driven Development and Deployment : Hidden Costs and other Surprises. The KCRM Architecture. Sales.

Ansari. 1990. Procurement and Distribution Management. Organisational Structure. Placement and the Role of the Board of Directors in Cooperative Management. House. Financial Management.S. Long Range Planning for Cooperative Expansion. 1978. shall be compulsory. Delhi. Suggested Readings 1.. 1. Implementation and Evaluation. Taimni. 1984. Sah. CO-OPERATIVE MANAGEMENT . Marketing Management. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Minarva Associates P. Akmat. 4. Pub. Note: The examiner will set eight questions in all.. 6.. Pawan.. "New Dimensions of Cooperative Management. 1978. Kr. Human Resource Management. Anmol. "Professional Management for the Cooperatives". A. Vikas Pub. Coordination between Trading Cooperative & Public Sector Trading Agencies: Problems & Prospects. A. B. Effects of Cooperative Law on Management.. Kamra. Policy Making. 1984. "Cooperative Management Patterns". Course Contents Co-operative Administration: A Global Perspective. Question No. "Managing the cooperative enterprise ed. Ltd.98 RURAL AND URBAN MANAGEMENT RUM-301: Objectives The objective of the course is to expose the students to the functional problems of co-operative organisations in view of the compulsions of technology and the changing market structure with the globalisation of markets. 5. Goel.K. 2.. House P. Executive Direction. 3. J. Professionalised Management for cooperatives. All Questions will carry equal marks. Himalaya Pub. the Co-operative Sector & Economic Development.A. Project Formulation.. Cooperative Management: Nature & Functions. In all. 1987. comprising of seven short answer type questions. The State and the Cooperative Movement. "Co-operative Management" Deep & Deep Pub....B. Ltd.K. the students would be required to attempt five questions. K. "Co-operative Management and Administration" Deep & Deep Pub. Role of Leadership in Cooperative Management.

1975. "Management in Agricultural Finance" 1970. and Management". shall be compulsory. Farm Credit and Modernization: District and Block level Credit Planning: Refinance Guidelines. New Delhi. Desai. and Sharma. L. In all. ed. Non-institutional) and Types. vol-3. 1986. Loans Overdues and Recovery. Dandekar. "Rural Development: Organisation. Role of Cooperatives and Commercial Banks. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. RURAL CREDIT AND FINANCE .99 RUM-302: Objectives To provide a conceptual framework and understanding of financial management practices and methods for rural development agencies. "Financing Small and Marginal Farmers Through Co-operative Credit Structure". Delhi. Himalaya. 1. V M. All Questions will carry equal marks. comprising of seven short answer type questions. Role of Central. 1985 Deep & Deep. State and Local Bodies. Oxford. Course Contents Rural Indebtedness: Factors. Rural Credit: Needs. 3. 1988. Ashish. 1976 Allied. Integrated Agricultural Credit Services. "Rural Banking in India". D.P. Bombay. Ajit Singh. Analysis and Implications: System of Rural and Agricultural Credits in India: Short term.K. Suggested Readings 1. 2. New Delhi. Vora. Objectives. "Rural development and Banking in India theory and Practice". Note: The examiner will set eight questions in all. 4. Tokbi. M R. 5. Bomaby. the students would be required to attempt five questions.. Naiqu. Sources (Institutional. Vasant. S C. Question No. "Bank Finance and Rural Development". Multi agency approach to Rural Credit and Agricultural Finance. Jain. Terms and Conditions: Credit Facilities and Support Services. 6. Bombay. Structure and responsibilities of Credit agencies. Medium term and Long term Credit Systems.

Role and participation.C. Delhi. "Migrant. Forest Resources and Social Forestry: Special area Development programmes. . 5. New Delhi. shall be compulsory. Delhi. Implements. Gupta. Irrigation. Delhi. "Integrated rural Development". Arnold Heinemann. "Ecology and Development in the Third World". ecology. 1. Hanumantha Rao. Manpower: Employment. 1975. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Fertilisers. Oxford and IBH. A M. Agricultural productivity: Technology inputs-Water. C.C. RURAL RESOURCES AND DEVELOPMENT Course Contents Rural economy. S. 2. 1965. Electrification. 1974. Plant protection and subsidies. London. Seeds. Wasteland development. Public and Extension services. Institute of Economic Growth. "Agricultural Production Functions Costs and Returns in India". Arora. Routledge. 1988. R. Institute of Economic Growth. Migration. Note: The examiner will set eight questions in all. 6. the students would be required to attempt five questions. "The Economics of Land Reforms and Farm Size in India". Land holdings. Income. "Agricultural Statistics in India"." 1987. Chand. resource distribution and gaps: Rural ecology. Labour and Related Issues. Joshi.. Question No. Rural Women: Status. All Questions will carry equal marks. 1979. comprising of seven short answer type questions. 7. In all. A. Suggested Readings 1. Land Utilisation and cropping patterns. assets distribution and Land reforms. 4. 3. "Land Reforms in India".. Water supply and habitation. resources and other major developmental issues. New Delhi.100 RUM-303: Objectives To provide an in-depth understanding of the problems and processes of rural development. New Delhi. Bansil P. Khusro. P C. Asia. Ved. Joshi.

1975. T. Central. Hanumantha. Policy and Development of Cottage Industries. Bombay. C. All Questions will carry equal marks. Course Contents Rural-Urban organisational and Industrial patterns. Quality marketing and supporting organisations. Delhi. In all.H. 1986. Question No. Rural labour employment and rural industries. New Delhi. Note: The examiner will set eight questions in all. Suggested Readings 1. 1989. Acharya. 1982. Oxford & IBH.. Papola. "Diffusion of Agricultural Innovation in Village India". John Wiley. Issues in the size and Location of Industries. Organisation and administration of KVIC: Promotional measures . 6. Pricing. 2. Financial institutions. 3. "Technology Change and Distribution of Gains in Indian Agriculture". Bombay. 1988. Decentralised Industries: Small and Medium Scale Industries. 1987.S. New Delhi. Thakur. and Agarwal. "Rural Development" 1988. Dasgupta. Himalaya. Himalaya. RURAL INDUSTRIALIZATION . The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.H.Subsidies. Role of Co-operatives. Appropriate technology and issues in the transfer of technology. "Rural Industrialization". the students would be required to attempt five questions. "Rural Industrialization in India: Strategy and approach". Desai. 1. Socio-economic impacts of rural industrialisation. "Planning for Rural Development: Issues and Case Studies". Bombay. rao.Y. Sectoral Systems Approach to Rural Industrialization. R. S S. comprising of seven short answer type questions. Agro-based industries and Rural Development. Problems and Prospects of rural industrialisation. 4. 7. Himalaya. New York. Vasant. Choice of Rural. Agro based industries. and lyenger 5. Incentives and financial input. S. Issues in product development. N L. Dholakia.. Macmillan. "Agricultural Marketing in India". S. shall be compulsory. Sterling. State and Local Governments.101 RUM-304: Objectives To provide a comprehensive understanding of the linkages between Rural Industrialization. 5.

New Delhi. Bombay. Agararian Reforms. 1986. Note: The examiner will set eight questions in all. UNAPEI. 5.. Kamat. 1986. the students would be required to attempt five questions. Longaman. 1970. Local Level Planning and Rural Development.K. Himalaya. 1984. New Delhi. New Delhi. In all. "Rural Development". G. Social Transformation in Rural India: Moblization and State Intervention". Design and Evaluation of Community Development Projects. and Naraya. 4. Co-operatives Evolution. 7. New Delhi.. All Questions will carry equal marks. Administration. "Panchayati Raj: A Study of Rural Local Government in India". Mathur. 3. T.102 RUM-305: Objectives To provide a comprehensive understanding of the Organisation. Decision making processes. Participation and Involvement. "Rural Development in Idia: A Multidimesional Analaysis". Alternative Strageties". Bombay. Conflicts. Traditional Village Organisation and Rural Institutions. Ommen. Centre-State control. Vikas. Decentralisation. Role of State in Cooperatives Development. Committees and recommendations. Rural development: Review of Five Year Plans. Role of Financial Institutions. Course Contents Concepts of community development. Suggested Readings 1. T. Organisation. H. PARTICIPATORY DEVELOPMENT IN RURAL AREAS . Question No. comprising of seven short answer type questions. Desai. 1. 1984. Agricole. London. Public Utilities and Access. Participation in decision making processes and the Co-operatives. 1984. Development. shall be compulsory.K. T. B . 2. 1988. Vikas. Panchayati Raj/Local self Government. Himalaya. "Managing Co-operative Mnagement". 6. and Administration of Rual institutions. Vasant. Concept.S. Maddick. Organisation and Administration. Role of NGOs in Participatory Development. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. "Rural Development in India". Laxami.K.

New Delhi. planning of distribution channels and organising personal selling in rural markets in India. E. New Delhi. the students would be required to attempt five questions. Rudra. 6. 3. Marketing of consumer durables and nondurable goods and services in the rural markets with special reference to product planning. Unique features of commodity markets in India. 2. 1982. S. Course Contents Nature. Porter. Himalaya. 4. Note: The examiner will set eight questions in all. economic & other environmental factors affecting rural marketing. 1979. Marketing of agricultural inputs with special reference to fertilizers. Vasat. Free Press. New York. Media Planning.103 RUM-306: Objectives The objective of the course is to explore the students to the rural market environment and the emerging challenges in the globlisation of the economies. Rural Development. All Questions will carry equal marks. Indian Agricultural Economics. Role of agricultural price commission. Marketing structure and performance. 1988. Processing facilities for different agricultural products. Scharnd. Nature. Stalk. Competing Against Time. Politics and Society in Rural India. 1980. comprising of seven short answer type questions. Inter India. 1980. 1990. Desao. 1. Mishar. Myths and Realities. scope and role of co-operative marketing in India. RURAL AND AGRICULTURAL MARKETING . 5. Free Press. shall be compulsory. characteristics and the potential of rural markets in India. Integrated Rural Development. Ashok. Attitudes and behaviour of the rural consumers and farmers. seeds and tractors: Organisation and functions of agricultural marketing in India. Classification of agricultural products with particular reference to seasonality and perishability. George. Problems of agricultural marketing. Competitive Strategy. Delhi. Role of warehousing: Determination of agricultural prices and marketing margins. Question No. Socia-cultural. Arora. Bomabay. R C. Michael. Institutions and organisations in agricultural marketing. Allied. In all. Role of central and state governments. Suggested Readings 1. New Delhi. N. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

WASTE LAND MANAGEMENT . Morphometry and terrain evaluation-Wasteland terrain evaluation. 1989. 1986. New Delhi. 2. Sharma.. 1. Selection of crops. Factors affecting wastelands. All Questions will carry equal marks. Reclamation.. Hridai Ram Yadav.P. vegetables. Ashish Publishing House. New Delhi. Genesis and Utilisation of Waste Lands . Management of waste land. New Delhi. Package and of practices for fruits. A. Anil Kumar and R. Wasteland conservation and planning. Spatial analysis of waste land. Horticulture. Wastelands capacity classification. Note: The examiner will set eight questions in all. 1997. Problems during development. shall be compulsory.H. Geomorphic processes and hazards. Typology and distribution of wasteland. Pandey: Waste land Management in India. Spread of waste lands. Waste Land. Pub. Concept Publishing Co. V. Question No..104 RUM-401: Objective The objective of the course is to familiarise the students with the issues concerning wasteland and the optimal use of wastleland.K..A Case Study of Sultanpur District.N. Course Contents Identification of wasteland. the students would be required to attempt five questions. comprising of seven short answer type questions. ornamental plants and other trees of commercial value. 3. Suggested Readings 1. Corporation. Reclamation of waste lands-remedies for reclamation of wasteland. Economics of wasteland. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. In all.

west.. Abbinay. the students would be required to attempt five questions. 1901-2001. Palankikr. ed. Bose. Abdul Aziz. New Delhi. Urbanisation trends in India. Slums and Unauthorised settlements: Urban land policy and utilisation. Indian Statistical Institute. "Urban Mobility in the Developing Countries. "Urban Unoranised Sector in India". K. 2nd ed. 1.105 RUM-402: Objectives To provide a comprehensive understanding of the problems associated with the processes of Urbanisation and Industrialization in India. and Singh. Port. "Urban Growth and Urban Planning: Political Context of Peoples' Priorities". Ghosh. 4. A. Note: The examiner will set eight questions in all. 5. Ashish. 1984. Mittal Publishing. 1978. shall be compulsory. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. "Urban Environment in India". 1980. Industrialization and Urban Growth. 3. Satyaraj.Delhi. Green-wood.. URBANISATION IN INDIA . 1984. Popular. Dube. Course Contents The Dimensions and processes of Urbanisation.G. In all. Suggested Reading 1. 7. Features of Urban economy. R. "Urban Poor and Urban Informal Sector". N. Bombay. Rural-Urban continuum: Migration: Infrastructural and service needs. Regional disparities: Growth of Urban settlements. Distribution patterns. 6. "Urban Development in the Third World". Urban employment and the Informal sector: City-hinteriana relationships. 1983. DeSouza. A. 2. All Questions will carry equal marks. ed. Delhi. Socio-economics implications. 1978. New Delhi. "Indian Urbanisation.K. P. N. P. 1989. Problems of Housing and space. comprising of seven short answer type questions. Question No.K. Ashish.

Urban Government Finance: Emerging Trends. Gupta. Transport. functions. 1976. Calcutta. 2. 1981.P. Bent. Housing. functions and systems in India. Law and Order. Planning and Development of Towns. 1984. 7. Uppal Books. New Delhi. 4. Baverly Hills.. 1983. Organisation and administration of public utilities . A. Question No. Employment. Energy. personnel: Urban and Metropolitan growth: Central. 5. Ian.. Datta. London. Croom Heim. Urban Government Finance and Development. organisation. comprising of seven short answer type questions. Municipal and Urban administration: Evolution. Alan E and Rossum. and administration and the role of the local government in the management of Urban community development services. urban Systems: Contemporary Approaches to Modeling. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. the students would be required to attempt five questions. shall be compulsory. State and Local organisations. Bertuglia. Customer and commercial services. 1987. Ralph A. ed. URBAN ORGANISATION AND MANAGEMENT . Course Contents Urban community development: Concepts and strategies. In all. Bhattachary. Press. 6. Cullen. World Press. Unorganised labour. C C etc. 1.106 RUM-403: Objectives To review the functions of the Urban Institutions. Water Supply. Bahl. Public utilities and services. National University. Management of Urban Government in India. Applied Urban Analysis: A Critique and Synthesis. Politics and Chance. Note: The examiner will set eight questions in all. Health Sanitation and Social welfare. All Questions will carry equal marks. Sage. Methuen. Suggested Readings 1. 1970. 1976. M. Urban Administration: Management. New Delhi. Financing of public utilities and control. finances. tenant and rent control. R. Roy ed.. 3. Applied Urban analysis: Land Policy. Oxford and OBH. London. settlement control. and other social services / utilities.in Slums / Unauthorised settlements.

The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Town and Country Planning Organisation. Question No. 3. A L. Foot.107 RUM-404: Objectives To provide comprehensive knowledge on methodologies and techniques of Urban Planning and Management Strategies. D A and Silvers.. 4. L. Measurement of Urbanisation. Goldstein. 2.A. 5. David. Note: The examiner will set eight questions in all. Human Settlement Policy in India. John Wiley. All Questions will carry equal marks. 2001 A. 1978. The Master Plans: Housing and resettlements: Public infrastructure planning and management: Need assessment and access: Community participation in planning and development of sites and services projects: Spatial. In all. 1985. Bourne. Masser. International Union for the Scientific Study of Population. Operational Urban Models: All Introduction. "Urban Planning and Analysis: Methods and Models". Kruechber. 1983. C. D F. Oxford. Course Contents Urban policies in Indian cities: Urban planning in India: Review and analysis: Multi criterion evaluation of Urban planning: Urban programme. 1981. New Delhi. 1. Gower. 1984. ed. Oxford University Press.D. S and Sly. and Projection of Urban Population. Ian. Hampshire. 1974. the students would be required to attempt five questions. Suggested Readings 1. India. New York. 1974. "Model in Planning: An Introduction to the Use of Quantitative Models in Planning". ed Urbanisationa and Settlement Systems: International Perspective. 6. Towards. comprising of seven short answer type questions. Oxford. Pergamon Press. Lee. Ministry of Works and Housing. shall be compulsory. URBAN PLANNING AND STRATEGIES FOR DEVELOPMENT . "Evaluating Urban Planning Effort: Approaches to Policy Analysi". 7. Locational analysis and distribution strategies.

New Delhi. Urban Development and Regional Policy in India: an Iconometric Analysis. evaluating and monitoring. V. Pergamon Press. 5. Note: The examiner will set eight questions in all. Question No. 1. All Questions will carry equal marks. Himalaya. United Nations. New Delhi. Urban and Regional Planning in an Age of Austerity. Mandal. Clavel. Shukla. 4. New Delhi. Department of International Economics and Social Affairs. New York. 6. 1981. 1988. the students would be required to attempt five questions. Uppal Books. comprising of seven short answer type questions. Patterns of Urban and Rural Population Growth. 2. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Ministry of Works and Housing. Strategies and Factors: Regional planning strategies: Information needs. 3. Course Contents Regional disparities-Urbanisation: Indices and structural characteristics: Systems Approach to Regional Urbanisation: Role of small towns and Institutions in Urbanisation: Micro level planning: Concepts. Concept. V. URBAN DEVELOPMENT AND REGIONAL PLANNING . Wishwa Karma.108 RUM-405: Objectives To provide a comprehensive understanding of the importance of regional planning and micro level planning in Urbanisation and Urban development. networking: Generation and Utilisation for planning. In all. 1982. 1980. R K. India. Urban and Regional Planning Policy in India. New York. Suggested Readings 1.1 1977. Urbanisation and Regional Development. shall be compulsory. Bombay. P. Report of the task Force on Planning and Development of Small and Medium Towns and Cities. R S and Peter G S ed.

Neil. Economics Study Cell. comprising of seven short answer type questions. "Economic Studies at National level in field of Telecommunications" 1968. Telecommunication and Economic Development. Washington DC. Cell. World Bank. management and financing in Telecommunications. the students would be required to attempt five questions. characterstics of telephone subscribers.J. and Telecom Commission. India. Telephone access and use. RUM-407 Non Government Organizations and Voluntary Agencies . New Delhi. Ministry of Communications. Suggested Readings 1. C-DOT. 1981. "Telecommunications in Developing Countries : The Relation to the Economy and the Soeiety". 6. From Invention to Innovation: Long Distance Telephone Transmission at the turn of the century. organisational studies on BEL. R. Dickenson. 4. C. 1. 1983. In all. John Hopkins University Press. and Wellenius B. World Bank. use of public call office telephones. Uaunders. PUN 32B). Washington DC. 1980. Posts and Telegraph Board. Phones. MANAGEMENT OF TELECOMMUNICATION SYSTEMS 3. Geneva. Cost Return Analysis and Economics of Scale in Telephone Network Expansion in India. Question No.109 RUM-406: Objectives The objective of this course is to facilitate the understanding about the role of telecommunications and its management in India. Impact of Telecommunications on rural development. use of business and residential telephones. India's Rural Telephone Network. Warford J J. All Questions will carry equal marks. International Telecommunication Union. New Delhi. 5. Wasserman.R. Telecommunication tariff policy. 1978 (Report No. Organisation. shall be compulsory.. Note: The examiner will set eight questions in all. Baltimore. Course Contents Role of Telecommunications: Effect of technology and scale on cost of service. 1985. 2. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Mobilising resources for expansion. Global and domestic competition in Telecommunication.

shall be compulsory. 4. Institutional Arrangement for Designing and Implementing Memorandum of Understanding (MoU). Documentation Center for Corporate and Business Policy Research. Public Enterprises Survey. Public Enterprise Policy and Reform Measures. 7. Marketing Problems of Public Enterprises. Bureau of Public Enterprises. Raj K. Institutional Mechanism for Price Fixation Process: Budgetary Techniques and Financial Control System in Public Enterprises. Pradip N. Ajanta. Transfer and Management of Technologies in Public Enterprises. Problems of Evaluation of Performance Autonomy vs. and Nigam R. System of Reward and Punishment.K. Course Contents Genesis. Patil. Note: The examiner will set eight questions in all. Public Sector Enterprises in India. Training and Development Facilities. 3. Stress and Executive Behaviour. Khandwall. 6. PUBLIC ENTERPRISE MANAGEMENT . Rationale and Objectives and Roles of Public Enterprise. Sultan Chand . Documentation Center for Corporate and Business Policy Research. 1985. O S. 1994-95. S.K. The Concept of Administered Prices. Organizational Forms and Working of the Board of Management. 1986. Current Perspectives in Public Enterprises. Delhi. R. 1990. Kitab Mahal. All Questions will carry equal marks. Expenditure Control. Suggested Readings 1. Excellent Management in the Public Sector: Cases and Models. Project Management methodologies in Public Enterprises. Niga. 5. In all. Pricing Policy and Price Controls in Developing Countries. Problems of Industrial Relations and Trade Unionism in Public Enterprises. Bhattacharya C C. Vision Books. New Delhi. comprising of seven short answer type questions. Problems of Job Satisfaction. Personnel Administration in India.110 PUBLIC SYSTEM MANAGEMENT PSM-301: Objectives The objective of this course is to expose the students to the managerial aspects of public enterprise and to help them to understand the working of these enterprises and to measure and evaluate their performance and efficiency. 1990. New Delhi. 1996. Mishra.M. Allahabad. Laxmi Narain. New Delhi. New Delhi. 1. Human Resource Development in Public Enterprises. Problems with Regard to Choice. and Ravishnker. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. the students would be required to attempt five questions. Zero Base Budgeting and Performance Budgeting. 1991. Accountability in Public Enterprises. Towards a Viable and Vibrant Public Sector in India. Principles and Practices of Public Enterprise Management. Delhi. Absenteeism. We and the Public Sector. Question No. 2.

Suggested Readings 1. Gupta. ES and Freeman.. Prentice Hall. J L. Accounting for social Goals: Budgeting and Analysis of Nonmarket Projects. Lynn. Gross.S. Budgetary Control in Electricity Undertaking. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Belmont (California). Emerson O. Accounting for Non Profit Organisations. 1. N. Question No. Robert F Fund. 1984. 2. 3. identifying and solving Financial problems of NonProfit organisations with attention to funds.C. Institute of Public Administration. Ramanathan. W. the students would be required to attempt five questions. accounting. 1979. Investment decisions in Public enterprises. 1974. Prentice Hall. Englewood Cliffs. Accounting Theory and Practice. ronal Press. 1977. Course Contents Finance functions in Public enterprises.111 PSM-302: Objectives The basic objective of this Course is to appraise the students about the Financing and Investment decision-making process in Public Systems organisations. M J and Warshayer. Capital markets for raising funds. 5. 1985. Profit Planning and executions. Public deposits. Value for Auditing in Public Sector. G. Henke. Note: The examiner will set eight questions in all. Problems of Pricing. Hyderabad. New York. comprising of seven short answer type questions. National. V. budgeting and control. Cost control. shall be compulsory. Glynn J J. 4. Financial and Accounting Guide for Non Profit Organisation.J. New York. FINANCIAL MANAGEMENT IN PUBLIC SYSTEMS .V. S. Englewood Cliffs.J. Role of Financial Adviser. and Gunn.. 2nd ed. Government grants and subsidies. 1974. Investment decision-making when market valuation cannot be used as a criterion.1983. 3rd ed. Harper and Row. Major sources of Finance of Public enterprises. 6. 7. Financial Organisations in Public Enterprises. Livingstone. In all. New Delhi. N. Wordsworth. Sources of funds for nonprofit organisations. Capital Structure. ed. All Questions will carry equal marks.

1978. Concept.. comprising of seven short answer type questions. Deficiencies in the functioning of Administrative services in India. Question No. District Administration: InterOrganisational Relations between different government agencies functioning at the district level.112 PSM-303: Objectives The basic objective of this course is to examine the functioning of the administrative system in India. Change and Challenge in Indian Administration. R. Performance and Accountability in Public Services. Sharma. 5. Padma and Oommen MA (ed. 1. Training in Public Administration: The changing perspectives. 1988. Innovative and performance oriented work culture. Vepa. the role of the District Magistrate. In all. ed. New administrative reforms measures. Chatuverdi. 3. Productivity in government Organisations. Course Contents Public Service Orientation: Issues and Dilemmas. 4. 1987. Deep and Deep. Akashdeep. C. Village Administration: Evolution of village administration in India. Oxford & IBH.) Some Issues in Development Administration. Ramchandran. Deep and Deep. Relation of an environment for Excellence. New Delhi. Training and Professionalisation in different services. Misra. Zero-base budgeting. 1989. The Indian Institute of Public Administration. R R (ed. 2. Ethics and public service. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. and Singh A. The role of the Cabinet Secretariat in Development Administration. Chaina. (ed. K. Manohar. New Delhi. R D. New Delhi. The changing structure of public administration in different countries like Japn.) District Planning. to identify its structural and peripheral deficiencies so as to streamline its functioning. Suggested Readings 1.M. All Questions will carry equal marks.). Planning in Integrated Rural Environment.N. Rani. Vijay. Rural Development Administration in India. 6. Australia. Delhi. New Delhi. India etc. Responsibility and Morality. 1990. 1989. the students would be required to attempt five questions. T.Problems and Prospects. 1990. Singh. DEVELOPMENT ADMINISTRATION . Note: The examiner will set eight questions in all. Neutrality. shall be compulsory. United States. District Administration in India . Reforms in terms of structure procedure and personnel. ed. New Delhi. Delhi. 7.Y.K.

6.g. K. comprising of seven short answer type questions. Gather. the students would be required to attempt five questions. Hospital Quality Assurance. Santa Monica (California). 4. Maryiand. beneficiary contact programme. applications of marketing in social. Ohio. Public Services in India. 5. organising for marketing social services. D Gel and Ben. planning and implementation of mass campaigns. Besty. Columbus. MARKETING OF SOCIAL SERVICES . 1977. Ashish. shall be compulsory.113 PSM-304: Objectives The course is designed to give an opportunity to acquire knowledge about the application of Marketing tool and techniques in the marketing socially desirable courses specially in the context of developing countries like India. Goodyear. Pergamon. All Questions will carry equal marks. beneficiary research and measurement of their perceptions and attitudes. Jena B and Pati R. 7.. J.E.J. review and monitoring of marketing strategies of socially relevant programmes. M. geographical expansion strategies in mass contact programme. Health and Family Services in India. 3. use of print and electronic media in mass communication. Oxford. In all. etc. Press. Marketing is Everybody's Business 1972. health and family welfare. socio-economic-cultural influences on benficiary system. adult literacy programme. Suggested Readings 1. 2. Hyenion. Note: The examiner will set eight questions in all. Ecological Marketing. 1. Eduado L. Management and Health Services. Social Marketing: Strategies for Changing Public Behaviour. Philip and Roberto. social forestry. M. Aspen. 1989. Kotler. Pena. 1986. Mittal. A and Warren. New York. e. Course Contents Relevance of social services in a developing economy. 1985. 1984. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Maitra. Question No. New Delhi. T. and Posen B. diffusion of innovative ideas. New Delhi. environment protection. ed. Free Press. 1976.D.

Education Manpower and Economic Growth: Strategy of Human Resources Development. Course Contents Education as Development Priority: Education and Economic growth: International Comparisons. Readings in Economics of Education. 2. The New Education Policy. H. 1972. New Delhi. New York.114 PAM-305: Objectives To equip the students to apply the knowledge of management to education systems and to familiarise them with education systems in India. and Myers. Charles A. Efficiency and Quandary. comprising of seven short answer type questions.J. F. All Questions will carry equal marks. 1987. Suggested Readings 1. T. 1970. Strategies of Planning of Education Systems. Sussex (U.). The Management of Education Institutions: Theory and Practice. Falffier Press. 1. UNESCO.L. Schultz. 1968. Bowman. Policies of Development of Education in India since Independence. Personnel and Administrative Problems of Education Systems. Financing of Education Systems. Gray. Informal. 3. Tilak.K. Cost Benefit analysis of Education Systems. Strategies of Development of Education Systems. shall be compulsory. Harbinson. 5. Manpower and Education: Country Studies in Economic Development. Oxford & IBH. Paris. 4. Systems of Education in India: Formal. Understanding of Education systems as Organisations. A. McGraw Hill. al. 1965. the students would be required to attempt five questions. Sage. PD. Question No. Chicago. Secondary and Higher Education. Investment in Education: the Equity. ed. Charies. Primary. In all. Relationship between Education and Earning. 1982. M. Hierarchy in the System of Education and its implications.W. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. 6. Harbinson F. Concept of Investment in Man. University of Chicago Press. New Delhi. The Economic of Inequality in Education. PLANNING AND MANAGEMENT OF EDUCATION SYSTEMS . and Myers. J B G.

All Questions will carry equal marks. Labour Market. Question No. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. and Ahmed. Vinayshil. B. Concepts & Methodology. In all. Barthalomew. Meenakshi. Casson. Manpower Supply. Note: The examiner will set eight questions in all. 1970. Techniques for Macro level Manpower Planning: Manpower audit. 1. Gautam.Socio-Economic implications: Manpower Planning: Goals and objectives. shall be compulsory. 3. Manpower Demand. M. 7. M. 5. J and Bannison. the students would be required to attempt five questions. Stages and approaches. Human Resource Planning: The Asian Experience. 2. comprising of seven short answer type questions. Prakashan. Micro approaches . Delhi.P. D. Aggarwal. Comparative Manpower Planning Practices: Select Indian Experiences. London. Blaug.P. Manpower Planning Handbook. Delhi. 1970. Manpower and Management Science. 1973.115 PSM-306: Objectives To impart knowledge on the scientific approaches to the manpower planning at the macro as well as micro levels. Environment and Manpower planning: Planning the employment of the disadvantaged. New Delhi. 1984. Manpower Forecasting: Select Case Studies. New Delhi. London. Data requirements and accuracy of Forecasting: Forecasting the demand and Supply requirements: Employment planning: Monitoring and Implementation: Institutional Machinery for Manpower Planning and Employment . The English University Press. Delhi. 4.Sectoral Manpower Planning: Education and Training: Technology. Course Contents Manpower policy: Macro. 1986. Aggarwal. 6. San Francisco. McGraw Hill. Manpower information. 1987. Meenakshi. Jossey Bass. Amjad. S. MANPOWER POLICY AND PLANNING FOR PUBLIC SYSTEMS . J. S. Rashided. Vikas. Suggested Readings 1. 1969. ILO.

Thorndike. and Gupta. L. Principles of Solar Engineering. The option of Nuclear energy in the developing countries. shall be compulsory. 1975. Energy Systems and Development. Vol. 2. Energy Pricing. F.II. ENERGY MANAGEMENT . the students would be required to attempt five questions. 1978.Y. E H. Madras. J. In all. 4. Kreith. 1980. Chemical Technology. Ghosh. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Prakash. developing non-conventional sources of energy and using conservation and conversion technologies for organisational use at a macro level. 1. 7.116 PSM-401: Objectives This course would equip the students with knowledge and skills needed in managing energy crisis. 5. 1976. Oxford University Press. Chapter. 3. Review of and conversion technologies. comprising of seven short answer type questions. 1975. Non conventional sources of energy. Question No. N. Donglass. Indian Institute of Technology. New York. 9-10. Note: The examiner will set eight questions in all. Energy Audit. Cost of Power Generation. McGraw Hill. New York. Transmission and Distribution. Penner. C. New York. S S. 1. New Delhi. 1977. Venkateshwaralu. P K. Biomass as a source of energy. G S. Techno-economic aspects of various operating decisions taken by organisations and policy decisions fixed by the Government are to be reviewed. Incentives for conservation in thermal and electrical Systems in the organisation. All Questions will carry equal marks. New Delhi.F. Utilisation of solar energy. National. Energy and Environment. I K. D. Addison Wesley. energy use Patterns and scope for Conservation. McGraw Hill. Course Contents Organisation for Energy Management: Goal setting in Energy Management. Energy Technogy Handbook. Addison Wesley. Energy crisis. and Kreide. Energy: Non Nuclear Technology. Suggested Readings 1. 6. and Learman.

Prentice-Hall.state excise . Jagmohan. Delhi. New University Education. 1970.police . 1. M. 2.customs department of tourism . 1961. G. London. 6. Financial Management in Hotel and Catering Operation.Licences . Note: The examiner will set eight questions in all.types of accommodation Intermediary accommodation and grouping of accommodation.. Paige The Hotel Receptionist.Accommodation Management .House keeping .Activities of Hotels .food and beverage services . Hotel for Tourism Development. 1979. Question No.Early history of Hotel Management .employee state insurance . Delhi.city corporation . Marketing functions and its relevance to the hotel industry . Metropolitan Books.M. Negi.Supporting services . The British Hotel and Catering Industry. HOTEL MANAGEMENT . seasonal pattern of guest occupancy .purchasing .K. All Questions will carry equal marks. S. 1976. Medlik. In all. shall be compulsory. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. comprising of seven short answer type questions. London.Bar and Restaurant . Sir Issac Pitman and Sons Ltd.problems and prospects of Hotel Industry.permission from statutory authorities .Front office . 1979. Cassell.Introduction and evolution . Room occupancy rate management estimation of demand. Roger Approach to Hotel Planning. Paige.Industry defined . Heinemann. Donald F. Tourism and Hotel Management in India. and D. London. 4. Sutton. the students would be required to attempt five questions.Maintenance of accounts. Course Contents Hotel Industry.117 PSM-402: Objectives The basic objective of this Course is to acquaint the students with the working of the hospitality industry. Development of Hotel Industry in India .Hotel Industry Vs Tourism Industry: Characteristics of Hotels .inventory levels .classification of hotels .Factors affecting the determination of room rates during season and off season.Working of Hotels Maintenance of equipments . Anand.storage systems . Doswell. 3. 1983. Suggested Readings 1. 5.sales .labour department .

International City Tourism. 1. Tourism marketing: Concepts and importance Marketing functions in Tourism . Tourism Planning . 1988. J.Factors influencing growth of Tourism . Martin and Ian Munt Tourism and Sustainability. the students would be required to attempt five questions. (ed.Tourism and growth of related industries . Hall.Need for planning . Routledge. Lea.118 PSM-403: Objectives The basic objective of this course is to acquaint the students with the tourism.. Routledge. 3. Elliot.The birth.Indian Tourism Development Corporation . Derak R.Tourism in India and abroad. comprising of seven short answer type questions. London. growth and development of Tourism .Department of Tourism .Tourist publicity.Steps in planning an advertising campaign . Mazanec. London. All Questions will carry equal marks.). Belhaven Press. political.Tourism under Five Year Plans. Question No. educational etc. (ed. James Tourism.) Tourism and Economic Development.Tourism promotion Advertising costs . 1997. London. .World Tourism Organisation. Tourism and culture: Tourism and people -Tourism and economic development . In all. shall be compulsory. Routledge. 1988. Pinter. London. Josef A. Tourism pricing: Methods of pricing . TOURISM MANAGEMENT The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Tourism and Government administrative systems: Ministry of Tourism .Tourism and employment .Government's Role in planning . 5. Note: The examiner will set eight questions in all. 4. London. Tourism and Development in the Third World. 1997. Suggested Readings 1. 1991.Tourism and related developments such as social. Course Contents Definition of Tourism and the need for Tourism .Tourism marketing mix.Travel agents in India. Mowforth. 2.

Arthur.. the students would be required to attempt five questions. comprising of seven short answer type questions. Water Resources Systems Planning: Some Case Studies for India. water crisis and latest scientific techniques for tapping water resources. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. T H and Sylvester. Campbell. and Rogers P. . of Washington Press. Indian Academy of Sciences. Proceeding of the Seminar on Irrigation Water Management.M. 1984.C. Scientific utilisation of Agriculture water. Irrigation projects. Bangalore. The economic aspects of development planning related to water resources are to be emphasised. Mass. 1962. Course Contents Objectives and organisation of water resource Management. shall be compulsory. Univ. Institution of Engineers. 4. Water Resources Systems Engineering. 5. Remote sensing in water resources evaluation. Nobe. 6.119 PSM-404: WATER RESOURCE MANAGEMENT Objectives This course focuses on the effective water resources planning. Irrigation Management in Development Countries. Problems relating to supply and timely use of water in cities and towns. In all. Note: The examiner will set eight questions in all. N.J. R. 1. Principles of Water Resources Planning. Design of Water Resource Systems. Water Resource Management and Public Policy. Roorkee. Treatment of waste water. recycling. Goodmad. Y. Washington. Prentice Hall. Optimisation techniques for water resources projects. and implementation. 1995. Suggested Readings 1. It also aims to acquaint the students to the problem solving aspects of conservation of water resources. 7. Water crisis management floods and droughts. M. Macmillan. 1968. Chaturvedi.L. Engle Wood Cliffs. Calarado.S. Water harvesting. Kenneth and Sampat. West View Press. R D. New York. McGraw Hill. All Questions will carry equal marks. Question No. a. 1970. New York. Hali. development and utilisation. 2. 3. 1985. 1986.

In all... 2. New York. Setting Marketing Objectives. Police. Prentice Hall Inc. Englewood Cliffs. etc. Cases and Readings for Marketing for Non-profit organizations. Analyzing Beneficiary Behaviour. Eduardo L. shall be compulsory. Philip. Strategic Marketing for non-profit organisations. 1983. Kotler. 1987. 1984. Role of Institutional Image. Pricing Decisions. Armand.120 PSM-405: Objectives This course is designed to acquaint students with the application of Marketing Principles. the students would be required to attempt five questions. New Jersey. Free Press. Prentice Hall Inc. Kotler. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Promotional and Public Relations Strategy. New York. Philip and Andreasen Alan R. 1. Marker Segmentation and Related Issues. All Questions will carry equal marks.. Philip and Roberto. comprising of seven short answer type questions. New Jersey. Concept of Product Service Life Cycle. Lauffer. Suggested Readings 1. MARKETING FOR NON-PROFIT ORGANIZATIONS Course Contents Scope and Applications of Marketing in the Context of Non-Profit Organisation. Distribution and Delivery Strategy. Non-profit Institutions in Indian Market Context e.g. Social Marketing. Englewood Cliffs. Hospitals etc. Product and Service Decisions.. Strategic Marketing for Non-for-profit organisations. Public Service. Monitoring and Review of Marketing Programme. . Question No. Market Segmentation and Customer Targeting: Planning of Marketing Strategy in a Non-profit Organisations. Analyzing Socio-cultural Environment Affecting Non-profit Oraganisations. 1989. Note: The examiner will set eight questions in all. 3. Tools and Techniques in the Non-Profit organisations specifically in the context of developing countries like India. The Free Press. 4. Elements of Marketing Mix. Kotler.

121 PSM-406: Objectives The main objective of the course is to appraise the students the concepts of management control and the mechanism of management control in non-profit organisations. Efforts would also be made to provide deeper understanding and systematic analysis of the implementation of management control in non-profit organisations. Course Contents Management Control in General: Management control systems-Nature, Structure and processes; Characteristics of Non-profit organisations; The Management - control process - programming, Budgeting, Operating and measurement. Reporting and analysis; The control structure - The responsibility structure financial reporting in non-profit organisations - fund accounting, Capital funds expenditure reporting, budgetary accounting, Measurement on revenue and expenses Operating Capital maintenance, full costs versus direct cost, Controllable and uncontrollable costs; Output measurements - measurement categories, selection of output measures, strategic planning and management control; programming - nature, programming and budgeting, Technical analysis quantifying the value of human beings, risk and inflation, Budget preparation approach to budgeting; Pricing mechanism, control of operations; Monitoring and evaluation of performance. Suggested Readings 1. 2. 3. 4. 5. 6. 7. Anthony, R.N. Planning and Control Systems: A Framework for Analysis. Harvard University Division of Research, Boston. Anthony, R.N. and Herzlinger, R.E. Management Control in Non-profit Organisations. 1980, Richard D. Irwin, Homewood (Illinois). Bowen, Howard R. Evaluating Institutions for Accountability. 1974, Jossey Bass, San Fransisco. Glynn, J.J. Value for Money Auditing in Public Sector. 1985, Prefitice Hall, London. Gross, M.J. and Warshover, W. Financial and Accounting Guide for Non Profit Organisations. 3rd ed., 1979. Gupta, G.S. Budgetary Control in Electricity Undertaking. 1984, National, New Delhi. Hary, Loon B. Government Accounting. 1980, Richard, D. Irwin, Homewood, (Illinois). The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. Question No. 1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks. MANAGEMENT CONTROL IN NON-PROFIT ORANISATIONS

122 PSM-407: Objectives The objective of this course is to facilitate the understanding about the role of telecommunications and its management in India. Course Contents Role of Telecommunications; Effects of technology and scale on cost of service, Organisation management and financing in Telecommunications; Global and domestic competition in Telecommunication; telephone access and use; characteristics of telephone subscribers, use of business and residential telephones, use of public call office telephones, Telecommunications tariff policy, Mobilising resources for expansion, Impact of Telecommunications on rural development, organisational studies on BEL, C-DOT, and Telecom Commission. Suggested Readings 1. 2. Dickension, C.R. Telecommunications in Developing Countries: The Relation to the Economy and the Society. 1978 (Report NO. PUN. 32B). World Bank, Washington DC. India, Ministry of Communications. Posts and Telegraph Board, Economics Study Cell. Cost Return Analysis and Economics of Scale in Telephone Network Expansion in India. 1980, New Delhi. India's Rural Telephone Network. 1981, New Delhi. International Telecommunication Union. Economic Studies at National level in field of Telecommunications. 1968, Geneva. Saunders, R.J. Warford J.J. and Wellenius B. Telecommunication @ and Economic Development. 1983, World Bank, Washington DC. Wasserman, Neil. From Invention to Innovation: Long Distance Telephone Transmission at the turn of the centry. 1985, John Hopkins University Press, Baltimore. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. Question No. 1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks. MANAGEMENT OF TELECOMMUNICATION SYSTEMS

3. 4. 5. 6.

123

HEALTH CARE ADMINISTRATION
HCA-301: COMMUNITY HEALTH, MANAGEMENT EPIDIMEOLOGY AND POPULATION

Objectives To impart knowledge on the concepts of community health, community participation, Vital health indicators and demographic data and the uses of these Health Information for a better approach to policy making and planning in the health sector. Course Contents Meaning and scope of epidemeology: Models and factors associated with health and diseases: Health statistics and health indicator: Morbidity, Mortality: Data sources, collection, analysis and uses; Health Information System: Use of Computers; Primary health care and community participation; Organisational aspects of community health: Clinical care; Physical aspects of community health; Psychological aspects of community health; Special aspects of community health; Drugs, Alocholism etc.; Preventive and promotive health care; Population policy, Planning and management. Suggested Readings 1. 2. 3. 4. 5. 6. 7. Abelin, T. Brzenski, Z J and Carstairs. V.D. "Measurement in Health Promotion and Protection" 19987, WHO, Copenhegan. Alderson, M. An Introduction to Epidemeology. 2nd ed. 19986. Times Mirror Mosby, St. Luios. Green, LW and Anderson, CL. "Community Health" 5th ed. 1986. Time Mirror Mosby, St. Luios. Hill, A.B. "A short textbooks of Medical Statistics". 1984. UNI Books. Jolly, K.G. "Family Planning in India 1969-84: A District Level Study". 1986. Hindustan, Delhi. McGarthy, Mark. "Epidemiology and Policies for Health Planning" , 1983. Pollard, A.H. etc. "Demographic Techniques". 1981, Pergamon, Oxford. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Note: The examiner will set eight questions in all. Question No. 1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.

Situational. Structure and Organisations. Distribution of health services in India: Disparities. and Mamor. London.O. Mareel Dekker. 1982 Sage. G. 1975. 6. ed Alternative Approaches to Meeting Basic Health Needs in Developing Countries. National Health Policy: Review of different committees. W. Suggested Readings 1. Health and Social Policy: International Perspective. Roemer. Djunkanovic. 4. Politics and Health Services. Christianson. Chatterice. shall be compulsory. Coourse Contents Social Welfare.124 HCA-302: Objectives Designed to impart knowledge on the a) Health and Social welfare policies. HM. Parsten. Health Policy formulation: Factors. M. 2.H. c) Tools of analysis needed for the study of health policies d) The dynamics of policy making. Comparative National Policies on Health Care. resources. Role of Private and Voluntary Groups. Health Policy: Input. 1979 Cambridge University Press. A comparative approach to Policy Analysis: Health Care Policies in Four Nations. Lee. comprising of seven short answer type questions. Kenneth and Mills. In all. Manohar. Meera. Note: The examiner will set eight questions in all. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 7. Geneva. New York. Structural.R. 1988. Health Care Policy: A political Economy Approach. Policy making and Planning in Health Sector. Oxford University Press. Cambridge. Question No. V and Mach. Health policy the disadvantaged. 1980. 1977. Croom Helm. J. b) Factors related to health policy formulation. London. T. New Delhi. determinants and other sectoral issues. Output and Performance. Public and Social policy: Approaches to analysis.B. Oxford. Health care and Social development. Social policy.P. Ideological and Environmental. 1. All Questions will carry equal marks. HEALTH CARE AND SOCIAL POLICY . Leicter. the students would be required to attempt five questions. 1987.I. Implementing Health Policy. Planners. 5. E.. Anne. Factors in Social Policy. 3. Role of national and international agencies.

Quantitative foundations of health services management.125 HCA-303 Objectives The course is designed to appraise the students on the uses of systems management concepts for the purpose of efficient health sector decision-making. Evaluation methodologies for monitoring the performance and needs in health services. Geneva. the students would be required to attempt five questions. London. 1980. 3. comprising of seven short answer type questions. D. HEALTH SYSTEMS MANAGEMENT . Sage. Note: The examiner will set eight questions in all. Hyman. Planning methodologies. Ramaiah. Hornby.M. 1983 Academic Press. Operational planning and management issues in health care. Ferrer. All Questions will carry equal marks. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Question No. Contemporary trends in health care. Guidelines for Health Manpower Planning. Planning and Management. J. shall be compulsory. 5. National Conference on Evaluation of Primary Health Care Programmes. Wortman. ed. Herbert H. 6. New Delhi. Aspen. Health care decision making for mega problems: Approaches. Goals and functions. 1. 1981. 1972. The Health Services Administration Research and Management. control and evaluation. 4. Project Management in Health Care. Strategic management in health care. Butterworths. London. Indian Council of Medical Research.P. In all. New Delhi. 7. Methods for Evaluating Health Services. 2. etc. Rockville.M. Health Programme Management Through PERT. 1979. Abhinav. P. Health systems: Characteristics. Health Planning: A systems Approach. 1982. WHO. New York.J. Course Contents Systems analysis and systems dynamics in health care. 1981. ed. H. 2nd ed. Health Systems research: Uses and applications. Suggested Readings 1. Hodgetts R M and Cascio. Health Manpower policy. Modern Health Care Administration. P. ICMR.

shall be compulsory.C. Health sector financing and expenditure surveys. Washington D.126 HCA-304: Objectives Designed to explore the range of financing and economic techniques which can be used to aid a resource decision making and resource allocation in the health sector. ed. D and Hills. New York. In all. Economic Evaluation of Health in Developing Countries. P. Fieldstein. John Wiley. Maryland. the students would be required to attempt five questions. 5. World Bank. Carrin.F. New York. Oxford University Press. Cleverley. London. M. 1979. New York. Financial Management of Health Care Facilities. John Wiley. Note: The examiner will set eight questions in all. 2. Economic appraisal of health service: Needs vs Demand vs Supply model. 1972. New York.J. Principles of Economics Appraisal in Health Care. Economics of various National. Butterworths. 6. health programmes. Research and Management. D. Health Services: Administration. Conyers. Strategies for paying for for Health Services in Developing Countries. P. Primary care: Costs. An Introduction to Development Planning in the Third World.P. control. pricing and efficiency. Health services. All Questions will carry equal marks. 4. Question No. comprising of seven short answer type questions. Course Contents Assessment of causes of poor health in the developing countries. Health Care Economics. H. resource availability and allocation. Economics Non-Governmental health care. ed. 1983 Oxford University Press. 1976. 1. 1984. G.D. Methods and models in the analysis and evaluation of health sector financing. economic development and national development planning. Financial management in health services: Budgeting. W. 3. Suggested Readings 1. 7. Aspen. Ferrnati. 1985. Drummond. Ferror. HEALTH CARE ECONOMICS AND FINANCE . The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 1984.

the students would be required to attempt five questions. 1997. Question No. Patients and Personnel Safety. 1992. 4. Bargaining. Bond. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. CBS Publishers & Distributors. Hospital Organisation and Management: Text and Readings. Solid Waste Handling & Disposal. 1990. Fire Safety.. Oxford University Press. Liquid Waste Handling. Laundries. Richard G. Trends and Practices. Health care Budgeting. Handbook of Hospital Personnel Management.127 HCA-401: ENVIRONMENTAL PLANNING HEALTH MANAGEMENT AND SAFTEY Objectives The aim of this paper is to expose the students about the possible health hazards faced in the health care delivery process through the waste generated. Safety Management. Journal of Hazardous Waste Management. Peter I and Friedrich Breyer Health Economics. Management of Health Care Systems: Dimensions of Health Care Management.S. Macmillan Pub. Rodent Control. General Sanitation. Goyal. Hospitals as a Health care Delivery system. Inc.R. 6. Planning and Organising for Safety and Waste Management. Concepts of Environmental Health Care. . G. All Questions will carry equal marks. New York. Darr & Jonathan S. Collective Employee Participation. Microbiological considerations. Michaelsen and Roger L DeRoos Environmental Health & Safety in Health Care Facilities. comprising of seven short answer type questions. ` New York. New York. 1973. Collection & Disposal. Health Expenditure. Ferry. Ted Safety & Health Management Planning. CSSD. Rewards and Punishments. 2. Note: The examiner will set eight questions in all. Water Treatment and Distribution. 1993. 3. Organising for better Health Care Management. Zweife. Van Nostrand Reinhold. 5. Cost Containment. Co. R. It talks about the environmental health and safety management leading to quality health.C. Legal and Social Aspects of Waste Management. 1. Insect. Hazardous Waste Management. Kurt. In all. USA. Management of Quality. Course Contents Concepts of Health Care Planning. Prentice Hall of India. Management of Costs. shall be compulsory. Emergency and Disaster Planning. Suggested Readings 1. Management of Conflicts.

. Hospital as a Subsystem of Health Care System. Indian Health Care System. anil Mukar Management Information System (MIS) in Hospitals. Awad. Types of Networks. It stresses the need for building effective information system in health and hospital environment using computer as a tool. Decision making in Hospitals. Rudi Van de Springer Verlag. Contents Concept of Health. Classification of Hospitals. Concepts of Computers and Communication Technology.. 1992. Suggested Readings 1.Ltd. 1993. Issues and Challenges of Hospital Management. Hospital Information System. the students would be required to attempt five questions. New Delhi. Design Considerations. Hospital Information systems. In all. Functionality of Computerised Hospital Information Systems. Components of a Hospital System. Panko. London. Drawbacks of Hospital Communication System. New Delhi. Resource Utilisation & Control in Hospitals. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. raymond r. Tata McGraw Hill Publishing Co. 2. Lele.128 HCA-402: Objectives The Purpose of this paper is to inculcate awareness about the need for a systems approach to decision-making process in hospitals. Need for Managerial Function Specialists. Information Technology in Hospitals. 3. Systems Analysis & Design. 1. Trends in HIS. S.. shall be compulsory. Implementation Strategies. Understanding Decision making Process. HEALTH AND HOSPITAL INFORMATION SYSTEMS . Need for Systems approach to Hospital. R. Development Approaches. Database Concepts. Computers in Medicine. Information System Concepts. HIS as a Control system. The next Generation. Government Health Care Interface. This develops understanding about the concepts involved in computers. Saini. Health Care and Hospitals. Changing Role of Hospital Administration. 1990. comprising of seven short answer type questions. Deep & Deep Pub. Merits and Demerits of CHIS. Prentice Hall Inc. Question No. 5. Business Data Communications. Velde. Systems Analysis and Design of Hospital Information Systems. Network Topologies. types of Information Systems. 1997. Hospital Organisation. All Questions will carry equal marks. Networks and Communication. Elias M. Note: The examiner will set eight questions in all. 4. communication and MIS. Hospital functions. Prentice Hall of India. 1988.

voice. Communicating about Health: Current Issues & Perspective. Du Pre. smell. 2000. Mountain view LA: May field publishing Company.g. Suggested Readings 1. 2000. Use of least three artifacts (such as pamphlets. 1. . alternative medicine. shall be compulsory. 4. speech or language and materials that make complex disease issues more understandable to public e. smoking cessation. 1998. Note: The examiner will set eight questions in all. 3. the students would be required to attempt five questions. It is the crafting and delivery of messages & strategies based on consumer research to promote the health of individuals & community. balance. 1997. 5. taste. Course Contents An overview of many substantive areas study within health communication like interpersonal communication. advocate for health policy initiatives & manages health care delivery systems or produce the written material for a healthy campaign or develop a television programme/Health literacy & strategies dissemination in areas of public health emerging from research in hearing. Question No. All Questions will carry equal marks. In all. Harvard School of Public Health Center for Health Communication. print ads.129 HCA-403: HEALTH COMMUNICATION: DEVELOPMENT AND DISSEMINATION Objectives Health communication is an emerging in the field of communication. communication campaigns. Students learn to plan. health ethics. comprising of seven short answer type questions. deliver & evaluate health information & disease prevention campaign. Text Book of Preventive & Social Medicine. Health communication researches are primarily concerned with better understanding the health promotion & disease prevention and treatment within the context of human interaction.) analysis the rhetoric of a successful or an unsuccessful health communication campaign such as AIDS awareness. materials to accompany genetic counselling in areas of inherited disorders.New York: Henry Holt & Company 1996. Health Communication. Payers. Lynn. Role of Mass Media in Parenting Education. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Athena. video. inter-cultural communication. 2. New Jersey School of Public Health. etc. Medicine & Culture . mass media health images.

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