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Ankit Jain (122)

Mehul Jain (124)


Pankhuri Bindal (107)
Prerna Chopra (115)
Rohit Chhabra (116)
Roshini Bansal (103)
Contents
1923

1927

1928

1929-36

1937

1940
1940-44

1944-50

1953

1954

1955

1965
1966

1971

1976

1980

1982-83

1984
POST 1984
PEOPLE PROPOSITION
PROBLEM WITH THE TV &
MOVIE BUSINESS
REVIVING TV & MOVIE
BUSINESS
DipnEy’p AnimAqion mAkE
over
ATTENDANCE BUILDING STRATEGIES
@ THE THEME PARKS
coordinating amongst
businesses
TURMOIL
Managing Synergies
PEOPLE GEOGRAPHICAL HORIZONTAL VERTICAL
SYNERGIES SYNERGIES SYNERGIES SYNERGIES
• DISNEY • Each division • New types of • Internet as
DIMENSIONS opened foreign entertainment distribution
• Held every few office • ESPN ZONES channel
months for 25 • CFO & Brand • DisneyQuests • ABC developed
business Manager • Cruise Ships content for its
executives • Saved cost by shows
• Educational
• 8 day program – renting shared Retreats • Touchstone
synergy boot offices & merged with
• “ Adventure in
camp coordinating ABC to save
learning”
• SYNERGY advertising $50mn
GROUP • New Disney
• Awarding new Studio Park nest
cross divisional to Disneyland
projects Paris
• CROSS
PROMOTIONS

•BROADER RELATIONSHIPS WITH FEWER LICENCEES


•FOCUS ON MERCHANDISE ON DISNEY CHARACTERS RATHER THAN DISNEY
MOVIES
MANAGING THE BRAND
MANAGING CREATIVITY
Factors THAT LED TO
DipnEy’p prCCEpp
ELEMENTS OF STRATEGY
HETEROGENEITY
INIMITABILITY
STRATEGIC FORESIGHT
IMPERFECT MOBILITY AND CO-
SPECIALIZATION
Michael Eisner
EipnEr’p rEjrvEnAqion
Revitalized TV and Movie
Business
Maximized Theme Park
Profitability
Synergy in Business
Synergy in Business
Creative Ventures
Snapshot
CUMULATVE TOTAL RETURN
Based upon an initial investment of $1,000 on
Sept. 30, 1984 with dividends reinvested
HAS DISNEY DIVERSIFIED TOO
FAR IN RECENT YEARS?
Take care!!
Thank you