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INTRODUCTION TO PROJECT
What is CSR? Corporate social responsibility (CSR) is about how businesses align their values and behaviour with the expectations and needs of stakeholders - not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a whole. CSR describes a company's commitment to be accountable to its stakeholders.
CSR demands that businesses manage the economic, social and environmental impacts of their operations to maximise the benefits and minimise the downsides. Key CSR issues include governance, environmental management, stakeholder engagement, labour standards, employee and community relations, social equity, responsible sourcing and human rights. CSR is not only about fulfilling a duty to society; it should also bring competitive advantage. Through an effective CSR programme, companies can:
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improve access to capital sharpen decision-making and reduce risk enhance brand image uncover previously hidden commercial opportunities, including new markets reduce costs attract, retain and motivate employees .
The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts, used the following definition. "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large" The same report gave some evidence of the different perceptions of what this should mean from a number of different societies across the world. Definitions as different as "CSR is about capacity building for sustainable livelihoods. It respects cultural differences and finds the business opportunities in building the skills of employees, the community and the government" from Ghana, through to "CSR is about business giving back to society" from the Phillipines. Traditionally in the United States, CSR has been defined much more in terms of a philanphropic model. Companies make profits, unhindered except by fulfilling their duty to pay taxes. Then they donate a certain share of the profits to charitable causes. It is seen as tainting the act for the company to receive any benefit from the giving.
Many organization do their business only to get profits while some other organization will also do social activities for society and one of the automobile leader organization MARUTI SUZUKI LTD. has also done various social activities for benefit of society . In this project we include CORPORATE SOCIAL RESPONSIBILITY of MARUTI SUZUKI LTD. As a responsible corporate citizen, Maruti feel that it must plough back in the society that we live in. They have set up guidelines for CSR activities, which include elements of partnership, sustainability, employee involvement, and scaling up of activities from the local to the national level. There is strict adherence to government labour legislations, and there are defined policies for occupational health and safety, environment protection and product quality.There is a dedicated department which overlooks the Corporate Social Responsibility initiatives of the company. We , at Maruti , strive to make the world a better place to live and make our country a benchmark for developing nations through the following initiatives.
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Adopting State Run ITI's Employment opportunities with driver training Focus on Children Education Our efforts to make our city green Adoption of nearesr villages for Basic Infrastructure Education Vocational Training Health Care
We are well aware of our commitments and we believe in partnership to work for the formation of a better world.
DPS Maruti Kunj is providing books. was inaugurated at DPS. Therefore. Majority of students at the school is first generation learners. This school will go a long way in providing quality education not only to the children of the employees at Maruti but also to the citizens of Gurgaon. Medical support & welfare The employees of Maruti have always donated generously to people affected by natural calamities. DPS Maruti Kunj is providing books. refreshment and transport facilities to these children.is an another endeavour to provide basic education to mothers of the students of DPS Maruti Kunj and surrounding villages. 4 . writing material and uniforms. The response has been encouraging and about 130 mothers are attending it regularly. in which employees donate blood. was inaugurated at DPS. Education to underprivileged DPS Maruti Shiksha Kendra. Educational benefits : DPS Through the Maruti Employees Education Trust (MEET) we have set-up a well equipped modern school in association with Delhi Public School Society (DPS) at Maruti Kunj (Bhondsi). the concept of starting a movement of learning 'Chetna' for mothers has been promoted. The objective of his project is to educate the children of below poverty line (BPL) families from the nearby villages of Gurgaon district. The objective of his project is to educate the children of below poverty line (BPL) families from the nearby villages of Gurgaon district. 120 students in the age group of 5-8 years have already enrolled. Maruti Kunj recently. family planning related camps and other health camps are also organized periodically. which provides food shelter and education for 85 children. Maruti Kunj recently. Eye check-up camps. an education programme for the underprivileged. writing material and uniforms. refreshment and transport facilities to these children. We also run a creche for the children of construction workers. an education programme for the underprivileged. Education to underprivileged DPS Maruti Shiksha Kendra. Education Programme for mothers 'Chetna'. Gurgaon. an education programme for mothers . 2 million to rehabilitate earthquake victims in Latur. They contributed Rs. 500 students in the age group of 1-15 (classes I-IX) have already enrolled.Welfare Camps Every year we organize blood donation camps along with Red Cross.
Maruti Steers Pulse Polio Campaign In the past few months Maruti has undertaken various activities to create awareness and improve the health of people residing in their adopted villages in Manesar. Recognizing our responsibility to provide a green and safe environment. is at the polygon between Dr Zakir Hussain Marg and Shah Jahan Road. a maze hedge and an open air amphitheatre and a very special herbal garden . Environment : Maruti Udyog Ltd. Recycle) ·Promote "Green" procurement ·Provide environmental education to all the personnel working for or on the behalf of Maruti Udyog Limited. This is one of the project where our Corporate Social Responsibility team had established collaboration with government and worked for a cause. is committed to: ·Maintain and continually improve upon our Environmental Management system and performance.The park plays host to a variety of facilities. we put forward following action guidelines: ·Promote energy conservation ·Promote three R's (Reduce. Based upon the theme of EDUTAINMENT(education + entertainment).Maruti and kids Maruti Udyog Ltd maintained and managed Children's Park at the India Gate. dance and singing competitions for all junior schools. Maruti Udyog Ltd regularly plays host to various activities as painting. Reuse. is a popular learning and recreation spot among children . ·Prevention of pollution resulting from our business activities and products. as science centre. 5 . The park adjacent to India Gate is spread over 14 acres. There are 4 exclusive play areas complete with swings and other play equipment which appeal to all children. Taking a step forward. More than 2500 children visit the park every week. All this is set amidst beautifully landscaped greenery The Musical & a story telling fountains are a major draw for the children. ·Strictly adhere to environmental laws and further follow our own standards. NGO's are also welcome for conducting events for underprivileged children. a well equipped library with latest children books . this time Maruti's Corporate Social Responsibility team joined hands with Public Health Centre of Kasan village. The project undertaken was Pulse Polio drive.
when the doctors managed to cover more than 7200 children across all these villages… Road Safety and Maruti Suzuki Maruti Suzuki has already trained around 450.000 people so far of which over 50 percent are women learners.6 acres.. In 2006. utilizing existing resources and a national reach. in addition to making a financialcontribution. One of the unique features at MDS is that it also has women trainers. Participants from the pilot batch of trainees were felicitated at the event. These include scientifically laid-out driving tracks.000 persons in safe driving in the last few years. Maruti Suzuki's Corporate Social Responsibility Maruti Suzuki's National Road Safety Mission has been designed to have all the elements of a good Corporate Social Responsibility program : partnership with stakeholders. the company plans to touch a total of million persons in the next few years. started in 2000 in collaboration with the Delhi government. The MDS too are equipped with driving simulators.For the Pulse Polio drive apart from covering our adopted villages the activity was also extended to two other villages. IDTR at Loni. It caters primarily to commercial vehicle drivers. were handed over Certificate of Merit for their participation. including 6 women learners. Maruti Suzuki introduced world class driving training facilities. MDS network has trained over 52. This pilot batch consisting of 11 candidates. In collaboration with the dealers. Nukkad Natak was organised a day before to spread awareness among the parents. Nanarpar & Kho at Manesar. use of corporate management skills to benefit society. South Delhi to focus on personal car and Light Motor Vehicle drivers Maruti Driving Schools Maruti Suzuki has involved its vast dealer network in promoting road safety and safe driving. the company has set up 47 Maruti Driving Schools (MDS) in 43 locations across the country. 6 . Institute of Driving Training and Research With IDTR. All trainers at MDS are trained at the IDTR facilities. To mark the launch of Maruti Suzuki National Road Safety Mission occasion a special logo created for the programme was unveiled. the second IDTR was set up at Sarai Kale Khan. Through the National Road Safety Mission. Maruti Suzuki contributes towards road safety through its IDTR and MDS initiatives. is spread over 14. advanced computer simulators and a theory module for class room training. All the effort paid off.
INTRODUCTION TO TOPIC 7 .
CSR has been defined much more in terms of a philanthropic model. Personally. Then they donate a certain share of the profits to charitable causes.and probably for all those individuals and organisations dealing with CSR issues is the obvious .INTRODUCTION Corporate Social Responsibility .although there is considerable common ground between them. the community and the government" from Ghana. Companies make profits.What does it mean? One of the most frequently asked questions . like original sin. you can never escape? Or what? Different organisations have framed different definitions . used the following definition. I believe this model is more sustainable because: 8 .just what does "Corporate Social Responsibility" mean anyway? Is it a stalking horse for an anti-corporate agenda? Something which. It is seen as tainting the act for the company to receive any benefit from the giving. unhindered except by fulfilling their duty to pay taxes. My own definition is that CSR is about how companies manage the business processes to produce an overall positive impact on society. "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large" The same report gave some evidence of the different perceptions of what this should mean from a number of different societies across the world. The European model is much more focused on operating the core business in a socially responsible way. Traditionally in the United States. through to "CSR is about business giving back to society" from the Phillipines. Definitions as different as "CSR is about capacity building for sustainable livelihoods. Other definitions The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts. It respects cultural differences and finds the business opportunities in building the skills of employees. complemented by investment in communities for solid business case reasons.
corporate community involvement or strategic corporate philanthropy. corporate responsibility must be an integrated part of day-to-day business. many see it as the private sector’s way of integrating the economic. CSR is a concept that frequently overlaps with similar approaches such as corporate sustainability. or exceed. While CSR does not have a universal definition. When times get hard. commercial and public expectations that society has of business. and corporate citizenship. More than goodwill. 1. corporate responsibility is a genuine attempt by a company to build meaningful relationships between the corporate sector and the rest of society. Corporate responsibility is achieved when a business adapts all of its practices to ensure that it operates in ways that meet. To be considered effective. the ethical. there is the incentive to practice CSR more and better . The World Business Council for Sustainable Development defines corporate responsibility as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce. In different countries.which if managed properly should enhance the competitiveness of business and maximise the value of wealth creation to society.Social responsibility becomes an integral part of the wealth creation process . conform to ethical behaviour and obey the law. legal. corporate responsibility. 2. their families and the local community and society at large. it will always be the first thing to go when push comes to shove. and values that will shape how business act. social. But as with any process based on the collective activities of communities of human beings (as companies are) there is no "one size fits all". Corporate social responsibility is a concept with a growing currency within india and around the globe. and environmental imperatives of their 9 . engaging all stakeholders and including strategies to support individual managers to make socially responsible decisions.if it is a philanphropic exercise which is peripheral to the main business. corporate sustainable development. there will be different priorities.
and corporate communication about these issues has become critical for sustainable business growth. environmental. community development. Today. Companies are also expected to disclose and communicate their policies and practices that impact employees. environmental. Corporate Social Responsibility (CSR) aligns business operations with social values. stakeholders expect companies to perform well in nonfinancial areas that involve human rights. This has created momentum for using a "triple bottom line" or "sustainable" approach—i. and employees for companies to consider social and environmental criteria when making business decisions. stakeholders are concerned that any companies they support have business practices that positively impact society while achieving financial success. political. a company's merit was solely based on its financial performance. Increasingly.. as well as collaborating with both internal and external stakeholders to improve CSR performancee size fits all". and financial success of a company—the triple bottom line. companies are being held accountable for their actions and their impact. communities. Stakeholders are now beginning to better understand how corporate behavior affects social. corporate governance.activities. From local economic development concerns to international human rights policies. In different countries. CSR focuses on the social. With this increase in understanding comes an increased pressure from investors. and financial data when evaluating business operations. CSR also frequently involves creating innovative and proactive solutions to societal and environmental challenges. and values that will shape how business act. there will be different priorities. In addition to integration into corporate structures and processes. diversity. looking at social. and natural environments. In the past. and NGOs demand information about a company’s social and environmental impact. 10 . As such. and workplace issues. environmental policies. regulators. CSR integrates the interests of stakeholders—all of those affected by a company's conduct—into the company's business policies and actions. and the environment. Stakeholders. CSR closely resembles the business pursuit of sustainable development and the triple bottom line. consumers. with the goal being to positively impact society while achieving business success. companies that are responsive to the demands of all of their stakeholders are arguably better positioned to achieve long-term financial success.e. Corporate Social Responsibility embraces two main concepts—accountability and transparency. Social and environmental performances are considered side by side with financial performance. business ethics. In the global economy. corporate contributions.
While they understand that every company can do more to be more socially and environmentally accountable.The European Commission’s view of CSR encompassesall voluntary actions through which companies contribute to sustainable development in their core business. European view of csr Recognising that for some of the world’s most pressingecological andsocialproblems regulation is an inefficientor even wholly ineffective tool. It is important for every company to find its story and to tell it. and employees are more sophisticated than ever before. CSR can involve almost any aspect of a company's operations. Every company has a story to tell that sets it apart. consumers. the EuropeanCommission has increasingly sought to promote voluntarybusiness initiative.Today British companies pay closeattention to the needs and demands of the various different groups in society when considering theirresponsibilities and exploring ways to generate trustand acceptance. Investors. stakeholders are rewarding companies who make strides to improve their performance in these areas. Rioting amongunemployed youths in British cities led companies totake a closer interest in the country’s social stability andto become involved in improving living conditions intheir local area. Roots of csr The notion of CSR originates essentially from the voluntaryactions taken by concerned company owners inthe industrialised world from the end of the 19th century. Forward-looking indus-trialists built homes and hospitals to improve the livingconditions of their workers. The Commission thereforeincorporated CSR into a formal new policy approachThe Commission describes CSR in its Green Paper of2001 as a concept. These include first and foremost activitiesover and above legal requirements in the areas ofworking 11 .They reacted to social abuses and the associateddemands of labour movements. “Whereby companies integratesocial and environmental concerns in their businessoperations and in their interaction with their stakeholderson a voluntary basis”.In the 1980s companies in the UK began to introducevoluntary social measures following the rapid rise inunemployment triggered by the initial effects of theThatcher government’s economic policy.Many companies are making significant efforts to decrease their environmental footprint and better serve their various stakeholder constituencies. A company that is considered a good corporate citizen is one that demonstrates a commitment to its stakeholders through socially responsible business practices and transparent operation. in the process promotingmotivation and reducing employee turnover.
conditions and environmental protection. and their explicit emphasis on multinationalenterprises means that they are still largely unknown among small and midsize enterprises and companiesthat focus on the domestic market. indicates thatactual understandings of the concept vary. as German companies actually measure up particularly well against the comprehensiveCSR concept. Environmental protection andthe country’s comparatively demanding social legislationhave always been key drivers of continuousimprovement processes at German companies. support fornot-for-profit foundations and releasing employees for voluntary work in community and social projects. the majority of Germantrade associations and the country’s trade unionsessentially agree with the European Commission’s definition of CSR.The environmental management systems alreadyestablished give companies an ideal platform fromwhich to take up the CSR approach and integrate it intotheir corporate strategy. Theseprocesses focus on the requirements of stakeholders and legislators alike. usually referred to as corporate citizenship. This is somewhat surprising. Seizing this opportunity offersa chance to stand out in the competitive internationalmarketplace as an especially trustworthy and innovativepartner. Suchactivities. sponsorship. A practical aid for CSR management No company has any obligation to sign up to the OECDGuidelines. however.are part but not the core of CSR. and companies often take a selective approach that emphasisesjust charitable activities or working conditions in thesupply chain. Andindeed many have already made exemplary progress. Inbusiness praxis CSR thus amounts to essentially the same thing as sustainability management. The way that companies implement andcommunicate CSR in practice. CSR alsoincludes charitable giving. As a consequence most Germancompanies already have the foundations for implementinga comprehensive CSR concept in place. CSR in Germany The German Federal Government. Nevertheless theycan be useful to smaller companies wishing to introduce 12 .
beyond that required by the law and economics. Definitions of social responsibility Corporate social responsibility (CSR) is: • • • An obligation. Many such companies will findthat they already meet the demanding but entirelyrealistic requirements: after all.CSR strategies. 13 . for a firm to pursue long term goals that are good for society The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as that of the local community and society at large About how a company manages its business process to produce an overall positive impact on society Corporate social responsibility means: • • • • • Conducting business in an ethical way and in the interests of the wider community Responding positively to emerging societal priorities and expectations A willingness to act ahead of regulatory confrontation Balancing shareholder interests against the interests of the wider community Being a good citizen in the community Is CSR the same as business ethics? • • • There is clearly an overlap between CSR and business ethics Both concepts concern values. settingup a rigorous environmental management system. objectives and decision based on something than the pursuit of profits And socially responsible firms must act ethically The difference is that ethics concern individual actions which can be assessed as right or wrong by reference to moral principles.corruption and anticompetitive practices. preventing discrimination. such as EMAS. and reducing environmental impact arecornerstones of responsible management.
Existing socially responsible actions become more visible and are better communicated. just and fair Voluntary and philanthropic . Social performance increasingly influences investors' decisions. is the list of groups wanting to know how your organisation is run. as the ethical investment market grows evermore quickly.responsibility to earn profit for owners Legal .not acting just for profit but doing what is right. The expectations of the traditional stakeholders – shareholders. There are four dimensions of corporate responsibility • • • • • Economic . and employees are increasing and so. too.CSR is about the organisation’s obligations to all stakeholders – and not just shareholders. The employment market is competitive and good recruits want to work for and stay with companies that care. We’re talking about creating sustainable businesses through the best possible relationships with their communities and stakeholders. 14 .promoting human welfare and goodwill Being a good corporate citizen contributing to the community and the quality of life. Why is CSR important? • • • • • • Customers and clients are influenced by a company's reputation in social and environmental areas. CSR enables the strategic management of internal and external risks in social as well as environmental areas. Social and environmental responsibility has been demonstrated to reduce operating costs Why is corporate social responsibility strategy important? This is a strategic issue for your organisation Corporate social responsibility in business isn’t just a do-gooders’ charter or latest example of regulatory overdrive. customers.responsibility to comply with the law (society’s codification of right and wrong) Ethical .
but also to demonstrate it to these groups. it’s about creating new opportunities. more and more companies are working harder not only to make a positive impact on society and the environment through their operations. From an OSH perspective. CSR embraces both the internal needs of employees as well as the external needs of society. CSR is likely to bring OSH closer to other important issues such as: • • • • • • Human resources Work and life balance Other fundamental rights at work Environmental issues Public safety and health (including product safety) Profitability and productivity CSR presents enterprises with an opportunity to raise their commitment to OSH. Unfortunately. many companies only use the responsible business approach as a risk management tool. contribute to competitiveness. Socially responsible business is not about restricting business growth. improve staff recruitment and retention rates and create a more positive corporate image. However. such as using OSH as a criterion in the selection of subcontractors or in marketing. practices and programmes incorporated throughout a business can increase productivity. this means both taking care of employees' safety and health in excess of legal requirements and considering external implications. This limits the benefits that could be achieved through focusing on opportunity rather than risk. With its focus on enterprises' stakeholders.As a result. Companies should adopt socially responsible initiatives because it is in their long-term interest. A comprehensive set of policies. products or services. this means treading a careful path that builds upon existing 15 . the better way of doing business. How does occupational safety and health fit in with CSR? CSR is a voluntary initiative that must always address goals and actions clearly above the minimum levels of worker protection set out in EU and national legislation.
The advantage of CSR for the public The economic progress brought prosperity to a lot of people and therefore they have the opportunity to create their way on their own.achievements in OSH and avoids the pitfalls that might accompany the arrival of yet another management priority. based on the maturity of strategic thinking in the company. Nowadays it is essential to ask about your own identity and individuality.Moreover CSR is an efficient instrument of howto bind your workers to your companies. Last but not least also the consumers have a big say. CSR is being implemented in one or more of the following ways as shown here: 16 . Businesses across the world are so obsessed with the immediacy of results that they cannot sight the vast opportunity that discharging of social responsibility holds for the long term sustainability of the organizations. because economy and stock exchange know more and more that sustainable oriented companies are companies for the future. beside figures of the balance sheet and R&Dcapacities. Therefore it is more and more necessary to create conditions of work in which high qualified workers can use their know-how. Common trait seen across companies is that social concern and business are seen as two independent responsibilities and often at loggerhead. To feel goodin your job is a very important fact in order to employ the best and most creative workers. an international survey brought theresult that 70 % of the consumers make theirdecision whether to buy a product or not on the basis if the company shows societal responsibility or not.CSR helps the companies to include the needs of society in their companies strategy. companies lose focus of how social responsibility could have been integrated with the long term business outcomes. to get the best workers. also information and facts about thecompany as a corporate citizen is included. TheTriple Bottom Line Reporting is well known. Corporate social responsibility as business strategy There is a visible attention being paid towards social and environmental consequences of business and yet performance in this front is far from satisfactory. More advantages are: an advantage in the personnel market. As a result. It seems that financial and social lives are secure for many people. The advantage The advantage of CSR for companiesWho knows the trend for tomorrow knows also the market for tomorrow! The use of CSR as a tool for companies strategyand public relations brings economical success. As a consequence. to improve the relationship to your customers and also more security to shareholders and owners.
CSR today is seen by companies as an opportunity for building corporate image. There is nothing wrong with this kind of approach. if caught. Corporate misdeeds are indeed costly. except for the fact that such initiatives are not emphasized in the maze of important and urgent business calls. With such instances on the rise companies have started adopting a “proactive approach” analyzing the cost of not discharging the social responsibility and as a result do the bare minimum to pull on and thus minimizing their spending on this account.CSR as Reactive strategy CSR has in general been a reactive strategy for reviving drooping fortunes of the company by gaining the confidence of the communities in which they operate. If a company can develop a systematic and delibrate approach for maintaining the focus on social welfare activities. Such image will definitely help the company in its future business forays in the region. Here the businesses have their back against the wall. CSR is viewed by these companies as a cost and compulsion. However. The case of Shell in Nigeria and that of Nike in Asian countries are just two examples to quote. 17 . this will not only enhance its image in the immediate future but consistency on this front will help the company in building a positive reputaion of societal concern. Any complacence by such companies may result in the kind of corporate scandals that we are comming across today. CSR as Image building exercise Efforts of companies to recover from the effects of not discharging social responsibility can broadly be classified as damage control exercise as far as their image is concerned. Keen on drawing attention of media and general public. companies announce their plans for various kinds of philatropic activities. This approach only obscures a business from identifying the real potential CSR holds with respect to their core business.
companies can use the tools that have been developed by others or they can develop their own tools . level of formality. that may help improve the quality of life indicators for the communities around in a way that enhances business opportunity for tomorrow if not the current profitability. This in fact is a business necessity today for improved profitability for industry and cleverly used by companies for projecting a business case for CSR and showcasing the integration of CSR and business outcomes. Businesses have options in how they can use the tools. which are in no way related to implementation of the business strategy of the company. For this to happen managers must first believe that social concern or CSR as it is popularly known is a source of business opportunity and competitive advantage. implementation. where improved productivity or operational efficiency in current time frame also results in better environmental conditions that fosters better living conditions for future generations. CSR Tools Companies interested in advancing corporate social responsibility and in improving their social and environmental performance as part of their business have a wide range of tools available for application. 18 .On the other hand. Operating barely with in the norms set by statutory authorities is being in the compliance mode.either independently or in partnership with other stakeholders. costs. This integration then would pave way for all round sustainability and growth. As companies deliberately plan and move beyond the compliance mode. and many other characteristics. checking. andimprovement facets of corporate operations. The challenge for industry today is to identify social issues that drive its competitiveness both now and in the future. For example. find the case for integration of CSR and business goals. CSR for improved operating efficiency There are other set of companies that take care of environment because not only does it help in operating with in the environmental norms set by statutory authorities but also reducing their costs by improving operating efficiency. Tools can vary widely in terms of objectives. extent of stakeholder involvement. scope. This underlines the fact that potential of CSR as a tool for image building is more easily comprehended by corporate offices rather than as a means of creating a sustainable business. partnerships. Tools can be applied to one or more of the planning. the image building campaign includes CSR reporting where a series of disjointed anecdotes of companies’ contribution to society are highlighted. CSR as Source of competitive advantage Business must have clear understanding of the communities that they impact and must give a serious thought to the question – How the strategy helps these communities grow qualitatively along with the business in the short and long term? The answer to this question may not be obviously forthcoming but an open debate among the executives and strategic managers may open up options.
awards of recognition.g. facilitating forums • • • • 19 . promotion and communicaiton. guidelines.This module of Industry Canada's web site aims to introduce some of the more familiar tools that are available to companies for advancing and promoting CSR . In some cases the tools may be focussed on one element of CSR such as environmental protection and in others may be more comprehensive such as the Global Reporting Initiative. CSR tools are clustered into the four following groups: principles. codes of conduct approaches for developing management systems indicators. measuring. training and education. The tools reflect activity at the domestic and international levels as well as initiatives by both the private and public sectors. and benchmarking other (e. reporting. For purposes of this site.
INTRODUCTION TO INDUSTRY 20 .
the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. The Indian government held an initial public offering of 25% of the company in June 2003. It’s manufacturing facilities are located at two facilities Gurgaon and Manesar south of New Delhi.000 cars and has an extremely large domestic market in India selling over 730. Maruti Udyog Limited (MUL) was established in February 1981. and 54. was the India's largest selling compact car ever since it was launched in 1983. in popular Indian culture. Maruti’s Gurgaon facility has an installed capacity of 350. Manesar and Gurgaon facilities have a combined capability to produce over 700. its' only competitors. was associated to the Maruti 800 model. Maruti 800. though the actual production commenced in 1983 with the Maruti 800. Cars similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki and manufactured in Pakistan and other South Asian countries. As of May 10.2% by Suzuki of Japan. 18. The Manesar facilities. a subsidiary of Suzuki Motor Corporation of Japan.000 units per annum. Maruti has produced over 5 Million vehicles. of India sold its complete share to Indian financial institutions.INTRODUCTION TO COMPANY Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment.000 units annually. the term "Maruti" is commonly used to refer to this compact car model. till 2004. Govt. More than a million units of this car have been sold worldwide so far. depending upon export orders. based on the Suzuki Alto kei car which at the time was the only modern car available in India. Currently. Govt. Maruti Suzuki India Limited.000 units per year and a Diesel Engine plant with an annual capacity of 100. Through 2004. The company annually exports more than 50. Till recently the term "Maruti". Marutis are sold in India and various several other countries. With this. 2007. 21 .000 cars annually. Maruti Alto tops the sales charts. of India no longer has stake in Maruti Udyog.000 engines and transmissions. Until recently. Due to the large number of Maruti 800s sold in the Indian market. has been the leader of the Indian car market for over two decades. launched in February 2007 comprise a vehicle assembly plant with a capacity of 100. both in terms of volume of vehicles sold and revenue earned.28% of the company was owned by the Indian government.
which owns 54. A star and SX4 are maufactured in Manesar. Swift Dzire. Upcoming models in 2009 1. Maruti 800. lightweight engine that is clean and fuel efficient. It is listed on the Bombay Stock Exchange and National Stock Exchange in India. the product range has widened. of which 53. Maruti is clearly an “employer of choice” for automotive engineers and young managers from across the country. is sleek. Swift. Suzuki Splash 2. then and now.024 were exported. The company is a subsidiary of Suzuki Motor Corporation. A Star. SX4.000 people are employed directly by Maruti and its partners. What remains unchanged. over six million Maruti cars are on Indian roads since the first car was rolled out on December 14. Nearly 75.2 per cent of Maruti. dubbed the global India car and developed by Maruti Suzuki Ltd's research and development (R&D) team in Gurgaon near Delhi. remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant. Maruti Suzuki was born as a government company. Versa.000 cc petrol engine has been designed keeping the European market in mind. Swift. Designed by Saurabh Singh and Rajesh Kumar Gogu of Maruti Suzuki India.More than half the cars sold in India are Maruti cars. The company vouches for customer satisfaction. In all. Grand Vitara. Zen Estilo. the fivedoor hatchback with a 1. Omni. Maruti Suzuki offers 12 models. ownership has changed hands and the customer has evolved. For its sincere efforts it has been rated (by customers)first in customer satisfaction among all car makers in India for nine years in a row in annual survey by J D Power Asia Pacific. 1983. Suzuki Kizashi A-Star. is a global leader in mini and compact cars for three decades. the parent company. with Suzuki as a minor partner to make a people's car for middle class India. Suzuki’s technical superiority lies in its ability to pack power and performance into a compact. Swift dzire. Gypsy. is Maruti’s mission to motorise India. Wagon R.842 cars. During 2007-08. Japan. smart and fun to drive. Over the years. Grand Vitara is imported from Japan as a completely built unit (CBU). 22 . The rest is owned by the public and financial institutions. Maruti Suzuki sold 764. Suzuki Motor Corporation. Alto.
The A-Star is considered to be one of the most ambitious projects of Maruti Suzuki India. "Maruti's manufacturing capability has reached a level where Suzuki wants to make small cars for Europe exclusively in India." he said. He. A-Star will be an "A-Segment" car as per the European nomenclature (considered the A-2 segment in India) and Euro-V compliant with a 1. It is unclear whether Kizashi will be produced or remain on Suzuki's drawing board.000 units of the new model to Europe. the concept car is a first for Maruti Suzuki India's R&D team. so MSIL would launch one new model in India every year to consolidate its market position. Suzuki plans to export 100. • 23 . The Maruti models on road now are • • • • • • • • • • • • • Maruti 800 Maruti Omni Maruti Alto Maruti Gypsy Maruti Versa Maruti Zen Maruti Wagon.R Maruti Esteem Maruti Baleno Maruti Grand Vitara Maruti Swift Maruti Dzire Maruti SX4 Maruti Udyog In News Maruti Udyog will now produce Nissan Models from their new plant. however. ruled out a price cut for Maruti 800 and dismissed rumours of Maruti's foray into the Rs. Nakanishi was keen to see the Rs. Although A-Star attracted most eyeballs and mind space Wednesday at the Expo.100.189 crs. • Maruti will buy Suzuki's 30% stake in its subsidiary.. Suzuki first unveiled the Kizashi concept car at the Frankfurt Motor Show in November.000 car of his rival. he said. • Maruti ended this year with a nearly 39. • Maruti's first fully indigenous car will arrive by 2007. The company has entered into an agreement with Nissan to sell A-Star under the latter's brand name in the US market. Maruti Suzuki Automobile India. Maruti enjoyed a 50 percent market share in the Indian auto market. as Japanese car majors Suzuki and Nissan have signed a global model and production sharing agreement. In fact.Maruti Suzuki India hopes to commence production of A-Star by October 2008. Shinzo Nakanishi.000 segment. The car would be manufactured from the company's Manesar facility in Haryana.3% increase in net profit at Rs 1. By 2010. said the managing director of Suzuki Motor Corporation.0-litre aluminium petrol engine.100.
creating customer delight and shareholder’s wealth a pride of india. innovation and creativity. in fact on an average two vehicles roll out of the factory every minute. Maruti is also among Top 5 car companies in the Forbes list of the Worlds Most Reputed Companies – Nov 06.000 vehicle since its first export in 1986. In 2001. Our Vision: The leader in Indian automobile industry .000 cars per year at these facilities alone. flexible and first mover . Vehicle for exports and domestic are manufactured on the same production facilities. networking and partnership. In March 2007 Maruti crossed umulative export figure of 450. global auditors for International Organization for Standardization. has been the leader of the Indian car market for about two decades. Maruti tops customer satisfaction again for seventh year in a row according to the J. Working towards the goal of making India a global hub for small cars. The company has also ranked highest in India Sales Satisfaction Study. openness and learning. Maruti and Suzuki have drawn up an investment plan of Rs 9000 crore in India upto 2010. Maruti's contribution as the engine of growth of the Indian auto industry. state-of–the-art production facilities spread over a sprawling 297 acres. a subsidiary of Suzuki Motor Corporation of Japan. Gurgaon plant The Gurgaon plant comprises of three fully integrated.D. indeed its impact on the lifestyle and psyche of an entire generation of Indian middle class. fast . Maruti Suzuki India Ltd became one of the first automobile companies anywhere in the world to get an ISO 9001:2000 certification. A V Belgium has rated the company’s quality systems and practices as a “benchmark for the automotive industry world-wide”. Power Asia Pacific 2006 India Customer Satisfaction Index (CSI) Study. Maruti already rolled out over 6 million vehicles till 2006 year.000 cars per year. While the three plants have a total installed capacity of 350. several productivity improvements over the years have made it possible to manufacture nearly 650. Our proactive approach depends upon not only meeting the expectations of the regulatory authorities but achieving the 24 . is widely acknowledged. Energy & Environment: Since the commencement of operations in 1981 we've been committed to the protection of the environment and conservation of non-renewable energy sources.Maruti Suzuki India Limited. Our core values Customer obsession . TNS Automotive also ranks Maruti first for Corporate Social Responsibility.
Improve Energy efficiency 4. Use renewable energy 2. spot cooling & Just in Time (JIT) approach for feeding energy to production lines are the few examples of energy saving practices at Maruti Campus. Improve process efficiency with automation 25 .Maruti has halfsleeve shirt in summer uniform for its employees. Task lighting. trainees and apprentices throughout the Maruti’s operation In India.high standards that we have set as a responsible corporate citizen. This significantly reduces company’s air conditioning load and burden on environment. This philosophy of trying to make a difference to the environment penetrates through our employees to the process of manufacture and finally into our products Energy Conservation at Maruti: Energy & environment are always remains in focus while talking any decision.Maruti recognized importance of energy and formulated following 4-point action plan. Eliminate wastage 3. 1.
LITERATURE REVIEW 26 .
2007 Abstract: This essay identifies epistemological. Issue 2. what is fundamentally an ideological question: just what is a good society and who defines goodness? The ideological underpinnings of social responsibility and its relationship to the good society can be explored through an historical perspective. pp. advocates urged expanded business social responsibility as a means of aligning business interests with the defense of free-market capitalism against what was depicted as the clear-and-present danger of Soviet Communism. that underlie those goals. LITERATURE:2. 12. focused a great deal of attention on the theme of corporate social responsibility (CSR). Dean of the Harvard Business School and supported by other academics and executives given voice on the pages of the Harvard Business Review. Calls for business leaders to expend resources on behalf of social good tend to downplay. 9. 314-336. if not ignore. theoretical and methodological problems in a potentially influential subset of the interdisciplinary corporate responsibility literature. Vol. Led by Donald K David. Today's enthusiastic calls for business to do well by doing good could benefit from a similar critical analysis not just of the goals of CSR but also the ideological assumptions. 2008 Abstract: Both business executives and management scholars have. that which appears in the management literature. in recent years. A Critical Review of Relations between Corporate Responsibility Research and Practice Matthew Haigh University of Aarhus . 1.Aarhus School of Business Marc Jones affiliation not provided to SSRN Electronic Journal of Business Ethics and Organization Studies. No. The received conceptualization of stakeholder analysis is criticised by identifying six sets of factors conventionally considered as promoting 27 . often unacknowledged.LITERATURE: 1 Business Responsibilities in a Divided World: The Cold War Roots of the Corporate Social Responsibility Movement Bert Spector Northeastern University Enterprise and Society. The roots of the CSR movement trace back to the early years of the Cold War. Vol.
The Politics of Corporate Social Responsibility: Reflections on the United Nations Human Rights Norms for Corporations David Kinley University of Sydney . The essay argues for appropriate directions for continuing business ethics/responsibility/corporate citizenship research. 30-42.Faculty of Law Natalie Zerial University of Sydney Company and Securities Law Journal. economic competitors. 1. But should there be more specific human rights coverage. No. including Australia's.social responsibilities in the firm: inter-organizational factors. To what extent social responsibilities should be made legally enforceable remains a matter of some fierce debate. In response to these concerns. 07/10 Abstract: Corporate Social Responsibility (CSR) has become a fixture on the agendas of corporate boards in much the same way as environmental issues did a decade or so ago. and others? The United Nation's Draft Human Rights Norms for Corporations seeks to impose obligations on states to ensure that corporations within their jurisdiction (including extra-territorial) abide by certain minimum human rights standards. institutional investors. moral courage. government regulators and non-governmental organizations. Many (but not all) corporations are opposed to the idea and modus operandi of the Norms. as are many (but not all) governments. privacy. especially in respect of off-shore corporate activities in developing countries where there are well-documented examples of corporate abuse . 2007 Sydney Law School Research Paper No. its empirical salience in terms of the latest relevant research and prospects to be a significant factor in promoting outcomes consistent with social welfare. labour standards. Each is addressed on conceptual grounds. protection from physical harm. the United Nations Secretary-General has appointed a Special Representative to review the 28 . non-discrimination and environmental protection.or corporate complicity in host-state abuses of rights to life. Despite obvious antagonistic relations between organizationcentred economic objectives and extra-organizational-directed social considerations. trade union membership. LITERATURE:3. labour standards and workplace conditions. pp. 25. Vol. and academic leadership.Faculty of Law Justine Nolan University of New South Wales . There are already many laws in Australia that bind corporations in respect of such social issues as occupational health and safety. end-consumers. the huge body of research we address drifts in a disengaged Sargasso Sea. suggesting certain sociological works on moral leadership.
focusing on the various reasons advanced by both sides. both internally and externally. human rights) responsibilities on the other. and the likely future of the Norms within the context of the developing notion of CSR. environmental. the financial paradigm. 6/2009 Abstract: This paper. The corporation as a knowledge actor succeeds the prior stages of assessing it as a private. second. forms part of a larger research project on the evolution of corporate governance. the paper explores the promises and shortcomings of the concept against the background of an evolutionary theory of corporate governance. often polemic debate over corporate (social. the paper concludes that there is no convincing justification to separate the general Corporate Governance from the more specific CSR discourse when assessing the nature of the corporation. The Evolution of the Corporation: Organization. which review is currently underway. the economic/industrial organization paradigm. global and functional environment. political or financial actor. LITERATURE:4. With regard to CSR.Norms. Besides being both a legal fiction and an economic actor. their legal implications. On the basis of the review of the three paradigms of CSR over the course of more than one hundred years. which selectively focuses on the contested concept of Corporate Social Responsibility [CSR]. and third. has become the defining feature of the firm. Instead. internationally and in Australia. This research posits the evolution of corporate governance along three historical paradigms: first. The identification of three historical-conceptual paradigms allows us to trace the development of the relation between a general discourse on corporate governance regulation [CGR] on the one hand and a more specialized.as concept and as fact. Knowledge and Corporate Social Responsibility Peer Zumbansen York University . Finance. This article analyses the debate over the Norms. the history of the corporation . it is argued that a more adequate understanding of what defines a corporation is gained when capturing its embedded nature in a continuously changing domestic.as concept and reality . without however erasing these dimensions of the firm. 2009 CLPE Research Paper No. the knowledge paradigm. In that. The paper suggests that the generation and dissemination of knowledge. 29 .shares important features with that of the state .Osgoode Hall Law School February 20. the business corporation is assuming a host of other roles in a functionally differentiated global society.
Social and Political Sciences Jean-Pierre Ponssard Ecole Polytechnique. Corporate Social Responsibility.LITERATURE:5. 2008 Sociétal. The concept is the constitutional foundation of many western states starting with England.Laboratoire d'Econometrie. Amao National University of Ireland . Paris . NGOs. specialized agencies. US and France. CESifo (Center for Economic Studies and Ifo Institute for Economic Research) September 1. Social Contract. Forthcoming Abstract: The social contract theory has been advanced as a theoretical basis for explaining the emerging practice of Corporate Social Responsibility (CSR) by corporations. Forthcoming Abstract: This article examines how corporate social and environmental responsibilities (CSR) are evaluated and instrumented by various stakeholders: enterprises. Corporate Social Responsibility: Existing Debates and Research Perspectives Patricia Crifo Ecole Polytechnique.Faculty of Law Australian Journal of Legal Philosophy.University College Cork . and investors. Catholic University of Louvain Faculty of Economic. LITERATURE:6. This paper posits that there is no need for a separate social contract between society and business and that a proper understanding of the legal status of today's corporation would recognise them as new entrants into the existing social contract. Business ethicists and philosophers have tried to construct and analyse the social responsibility of corporations from a social contract perspective without linking it to human rights or the political social contract. Corporate Personhood and Human Rights Law: Understanding the Emerging Responsibilities of Modern Corporations Olufemi O. This analysis questions whether a CSR industry has emerged over the past 30 . Since the 17th century the social contract concept has also been used to justify human rights. The consequence of this for international human rights law will be that corporations as "persons" will stand in the same position as natural persons under the law. National Center for Scientific Research (CNRS).
China September 2007 Abstract: The configuration and context of business at the global level is transforming with the growing need for sustainability coupled with growth. Their Corporate Citizenship role propels them to engage in renewable and biofuel energy sources.decade. LITERATURE:7. Beijing. jet-setting luxury driven life style. Salil Asian Institute of Technology. Thailand. consumer expectations. luxury cars. employees adhere to firms with reputation and stakeholder pressures unfurl innovation. fashion. Green Advertising and Energy Ethics Dr. Here come Green Advertising. While the pressures of the bottom line motivates to advertise energy consuming events like formula racing. The question they should be asking is: is the 'four P' led life style worth living or they should become aware of the 'Energy ethics . Energy demand is increasing rather exponentially. The traditional sources are fossil fuel based (for industrial as well as transportation). This results in wealth creation. The leading energy supply companies in the globe have a problem of positioning. The intensified competition.climate cataclysms' syndrome. Investors are incorporating sustainability evaluations in their due diligence. Corporate Societal Responsibility.avoid 'GHG generating' products and services. The growing prosperity leads to consumption. Bangkok. School of Management. The consumers and the publics are a stakeholder in the 'energy crisis . analogous to the value creation industry that developed during the 1990's.shun luxury .GHG . UIBE School of International Trade & Economics. Several lines of research related to this hypothesis are suggested throughout the article. Added to this is the artificial crisis and control created by the oil rich powerful cartels. comfort. Green Supply Chain and 'Water neutral' lifestyles. 31 . Regions in the world are vigorously pursuing development.global warming . governance imperative and natural resource crunch have driven corporate leadership to synthesize their corporate social responsibilities with corporate strategies.
John F. try to help the society through development projects towards betterment of the standard of life. RWP08-023 FEEM Working Paper No. Corporate Social Responsibility: Modern and Indian Views Chendrayan Chendroyaperumal Saveetha Engineering College Juliet A. LITERATURE:9.Business. the corporations profit in manifold ways by spending on Corporate Social Responsibility projects. The debate has not yet rested.LITERATURE:8. through Corporate Social Responsibility. There are two opposing arguments: one. 84. The practice of Corporate Social Responsibility is also not free from controversy and criticism. Resources for the Future. National Bureau of Economic Research (NBER) Forest Reinhardt Harvard Business School Richard Vietor Harvard University . 2008 Abstract: Corporate Social Responsibility (CSR) has attracted increasingly fashionable attention recently. Corporate Social Responsibility is criticized and opposed in that it makes the corporations deviate from their primary economic roles in doing business. Corporate Social Responsibility Through an Economic Lens Robert N. This paper attempts to resolve this debate by highlighting the Indian views of Corporate Social Responsibility. Anupama affiliation not provided to SSRN April 12. Stavins Harvard University . The corporations. Corporate Social Responsibility refers to corporations voluntarily assuming the responsibilities for the impacts of all aspects of their business activities on the whole society and the environment. 2008 HKS Working Paper No.2008 Abstract: 32 . Government and the International Economy Unit October 1. Kennedy School of Government. the other.
frequently or at least sometimes behave this way.John F. Kennedy School of Government. including insights from legal analysis and business scholarship. National Bureau of Economic Research (NBER) Richard Vietor Harvard University . do firms have additional moral or social responsibilities to commit resources to environmental protection? How should we think about the notion of firms sacrificing profits in the social interest? May they do so within the scope of their fiduciary responsibilities to their shareholders? Can they do so on a sustainable basis..Business.e. Beyond complete compliance with environmental regulations. Resources for the Future. Beyond complete compliance with environmental regulations. government officials. and academics are focusing considerable attention on the concept of "corporate social responsibility" (CSR). Stavins Harvard University . in fact. is this an efficient use of social resources)? We address these 33 . Corporate Social Responsibility Through an Economic Lens Forest Reinhardt Harvard Business School Robert N. do firms have additional moral or social responsibilities to commit resources to environmental protection? How should we think about the notion of firms sacrificing profits in the social interest? May they do so within the scope of their fiduciary responsibilities to their shareholders? Can they do so on a sustainable basis. particularly in the realm of environmental protection. Government and the International Economy Unit May 2008 NBER Working Paper No. in fact. should firms carry out such profitsacrificing activities (i. W13989 Abstract: Business leaders. reducing their earnings by voluntarily engaging in environmental stewardship? And finally. frequently or at least sometimes behave this way.Business leaders. government officials. particularly in the realm of environmental protection. and academics are focusing considerable attention on the concept of corporate social responsibility (CSR). or will the forces of a competitive marketplace render such efforts and their impacts transient at best? Do firms.. should firms carry out such profitsacrificing activities (i. is this an efficient use of social resources)? We address these questions through the lens of economics.e. or will the forces of a competitive marketplace render such efforts and their impacts transient at best? Do firms. LITERATURE:10. reducing their earnings by voluntarily engaging in environmental stewardship? And finally.
many differences were found in the types of responsibilities considered most important.Department of Management August 2007 Hong Kong University of Science & Technology Business School Research Paper Series Abstract: This study examined the orientation toward corporate social responsibility (CSR) of 165 U. Specifically. Burton Western Washington University .S. Public Policy. Guay Pennsylvania State University 34 .Department of Management & Organization W. Harvey Hegarty Indiana University Bloomington . Corporate Social Responsibility. Although respondents from both countries viewed CSR as a construct in much the same way.S. and NGO Activism in Europe and the United States: An Institutional-Stakeholder Perspective Jonathan P.School of Business Terrence R. LITERATURE:11. A Cross-Cultural Comparison of Corporate Social Responsibility Orientation: Hong Kong vs.Management Jiing-Lih Larry Farh Hong Kong University of Science & Technology (HKUST) . students.questions through the lens of economics. United States Students Brian K. including insights from legal analysis and business scholarship. Doh Villanova University . Hong Kong students gave economic responsibilities more weight and noneconomic responsibilities less weight than did U. and 157 Hong Kong business students. LITERATURE:12.
Aurora Voiculescu. trade in genetically modified organisms. 47-73." This chapter considers the "new" use of public procurement in the pursuit of CSR in general. and non-governmental organization (NGO) activism towards specific issues involving the social responsibilities of corporations. corporate strategy. and the broader polity determine and implement preferences regarding CSR in these two important world regions. eds. reducing unemployment. Drawing from recent theoretical and empirical research. 35 . 43. we see consistent attempts to link public procurement with the government policy of the day.. The definition of CSR is contested and so. local development. Corporate Social Responsibility and Public Procurement Christopher McCrudden University of Oxford . but considers in particular the relationship between CSR. January 2006 Abstract: Corporate social responsibility (CSR) is an increasingly pervasive phenomenon on the European and North American economic and political landscape. Vol. and analysis of three case studies (global warming." it is hardly surprising. We focus on how these differences are manifested in government policy. for the moment. 2007 Oxford Legal Studies Research Paper No. Historically. Cambridge University Press. then. we extend neo-institutional and stakeholder theory to show how differences in the institutional environments of Europe and the United States affect expectations about corporate responsibilities to society. that CSR has become linked to the use of public procurement. improving employment conditions. 1.Journal of Management Studies. Moon's definition will suffice: "In essence CSR refers to business responsiveness to social agendas in its behaviour and to the performance of these responsibilities. support for small businesses. No. LITERATURE:13. public procurement. Tom Campbell. NGOs. and equal pay for men and women. and pricing of anti-viral pharmaceuticals in developing countries). in areas as diverse as national industrial policy. to mention only a few. 9/2006 Abstract: Public procurement (the purchase by public bodies of goods and services from others) has proven to be a dedicated follower of political fashion. we find that different institutional structures and political legacies in the US and EU are important factors in explaining how governments. employment of disabled workers. and the law.Faculty of Law THE NEW CORPORATE ACCOUNTABILITY: CORPORATE SOCIAL RESPONSIBILITY AND THE LAW. pp. Doreen McBarnet. In this paper. With the increasing popularity of "corporate social responsibility.
Pressure groups understand this burden on firms and try to take advantage of the situation. it is on its way to globalization through practices and structures of the globalized capitalist world order.School of Law Paul Nnodim Massachusetts College of Liberal Arts 2006 Abstract: Corporate social responsibility (CSR) is increasingly becoming a popular business concept in developed economies. However. Exceptions and Implications Kenneth M. Except where corporate control and or corporate grouping exist. personnel training and value reorientation as possible sources of wielding positive moral influence along supply chains. anti-pressure group campaigns. as MNCs are often challenged by the global reach of their supply chains and the possible irresponsible practices inherent along these chains. corporate culture. As typical of other business concepts. CSR often sits uncomfortably in this capitalist world order. typified in Multinational Corporations (MNCs). it identifies the use of power as a critical factor to be considered in allocating responsibility in firm-supplier relationship. LITERATURE:15. and suggests that the more powerful in this relationship has a responsibility to exert some moral influence on the weaker party.School of Management 36 . The paper highlights the use of code of conducts.LITERATURE:14. This paper seeks to challenge the often taken-for-granted-assumption that firms should be accountable for the practices of their suppliers by espousing the moral (and sometimes legal) underpinnings of the concept of responsibility. Amaeshi Cranfield University .School of Management Onyeka K. Religion and Attitudes to Corporate Social Responsibility in a Large Cross-Country Sample Stephen Brammer University of Bath . Osuji University of Manchester . The possibility of irresponsible practices puts global firms under pressure to protect their brands even if it means assuming responsibilities for the practices of their suppliers. Corporate Social Responsibility in Supply Chains of Global Brands: A Boundaryless Responsibility? Clarifications.
we show that this neither true for all religious groups. The Cycles of Corporate Social Responsibility: An Historical Retrospective for the Twenty-First Century Harwell Wells Temple University Beasley School of Law U.Geoffrey Williams University of Bath . Organisation and Society John Zinkin Nottingham University Business School (NUBS) December 2005 Abstract: This paper explores the relationship between religious denomination and individual attitudes to corporate social responsibility within the context of a large sample of over 17. LITERATURE:16. broadly. Vol. 2002 Abstract: Debates over Corporate Social Responsibility stretch from the 1930s to the twenty-first century.. In the legal academy.000 individuals drawn from 20 countries. or whether the scope of their legal responsibilities should be widened 37 . L. 77-140. these debates have tended to focus on whether corporate managers and directors should owe duties to shareholders alone. However. We address two general questions: do members of religious denominations have different attitudes concerning CSR than people of no denomination? And: do members of different religions have different attitudes to CSR that conform to general priors about the teachings of different religions? Our evidence suggests that. nor for all areas of corporate social responsibility. Kan. p. and have engaged some of the leading minds of the era. Rev.Centre for Business. 51. religious individuals do tend to hold broader conceptions of the social responsibilities of businesses than non-religious individuals.
consumers. locations. worker preferences. LITERATURE:18.to include employees. But there is a problem with these debates: they rarely seem to have gone anywhere. This paper was written as an insight into the work of the World Commission on the Social Dimension of Globalization 2004 that aims to provide a fairer globalization for all. and responsibilities of management. This Article traces out these debates over corporate social responsibility in order to provide contemporary students of CSR a vantage-point from which they can critically evaluate their predecessors. community wishes. and other "stakeholders" in the enterprises. Overall. 34 Abstract: Corporate Social Responsibility aims to limit the power and behaviour multinational companies can have on communities in the world. The paper argues private initiatives can be valuable alongside traditional labour standards by following codes designed to support core standards. The paper gives descriptions of the importance.An Emerging Comparative Body of Law and Regulation on Corporate Responsibility. each new round of debate on corporate social responsibility seems merely to recapitulate earlier debates in a slightly altered form. LITERATURE:17. Viewed in historical perspective. and multinational enterprises with regard to social responsibility. management of firms should aim to ensure adequate standards that provide decent work such as procedural standards of freedom of association and the right to collective bargaining. However. Corporate Social Responsibility: An Overview of Principles and Practice Jill Murray La Trobe University . notably in the developing world concerning workers. and company cultures will generate a different set of approaches concerning social responsibility. communities. this is taking note that different methods of production. NGOs. roles. Governance. and separate out the still-vital elements in those debates from the lost causes.School of Law May 2004 International Labour Office Working Paper No. and Sustainability Bryan T. Horrigan 38 . national governments. 21st Century Corporate Social Responsibility Trends . The role of the International Labour Organization (ILO) is to help shape the content and implementation of codes of conduct known as “business selfregulation” and encourage tripartite seminars so firms can better comply with certain ILO principles.
on the other. Vol. a threat to economically efficient corporate capitalism. and geopolitical regions between those systems and dynamics of governance. and impact. an intrinsic element of corporate responsibility. on one hand. business.Department of Education . Lucknow Campus.Faculty of Law Macquarie Journal of Business Law. Competitiveness.U. regulation beyond law. India. Social Entrepreneurship & Innovation Manoj Joshi Amity Business School. India S. strategy.P. and responsibility. and other forms of connected outward-looking and inward-looking responsibilities. regulation. relational. It is also a story of the emergence of a distinctive CSR movement. 2007 39 . 85-122. Both the developed and developing worlds are rapidly reaching the point where they must decide if today's global CSR movement is a passing social fad. P. It is a story of a rapidly growing alignment across many individual businesses. and holders of shared. Amity University. Tiwari Dr R M L Awadh University Vindhyalaya Joshi Association of Knowledge Workers . industry sectors.Monash University . India July 9. and community sectors nationally and internationally. It marks the progressive development of corporations as organs of both societal and corporate governance. participants in various forms of organisationally and societally orientated regulation. 2007 Abstract: This article examines key aspects of the emergence across a number of jurisdictions of a distinctive body of comparative corporate law and regulation relating to corporate social responsibility (CSR). and responsiveness beyond responsibility. 4. or even a key to humanity's long-term survival. sites for the interaction of both public and private interests. pp. LITERATURE:19 Corporate Social Responsibility: Global Perspective. Association of Knowledge Workers Lucknow. The story of CSR in the 21st century is a story of progressive business sensitization to systems and dynamics of governance beyond government. and a company's business model. CSR literacy is quickly becoming a primary imperative for a variety of actors in a multiplicity of roles across governmental.
This article argues that 40 . State is a necessary evil. and property. cross border and internal disputes. 08-44 Abstract: Do corporations have any social responsibilities? Those who have argued both sides of this debate have failed to focus their attention sufficiently on the common law rules governing market relations. there must be continuous efforts to reduce this economic disparity amongst the country men but the irony being that the State is unable to execute its primary duties in the form of social responsibilities. emerges as an imperative tool towards a globally competitive existence and performance. The primordial responsibility is governance and to bring order from disorder. They participate as social entrepreneurs and emerge as drivers to engine of economic and social growth. battles. LITERATURE:20. shall invite a synergy between the Public-Private partnership in enhancing the competitive existence & growth of national economy. Corporate Responsibility in a Free and Democratic Society Joseph William Singer Harvard Law School Case Western Reserve Law Review. emerge as entrepreneur cartel(s) to carry out this important assignment. contracts. civil wars. hence. (ii) funds available are not adequate against the requirement. Besides this. which portrayed high level of self governance and self sustenance. resulting into world wide protests. social injustice etc. Hence. Strategic innovation. This includes proactive participation by the governance in elevating quality in work life of its citizens. 2009 Harvard Public Law Working Paper No. Profit making is the essential reason for an enterprise to prolong and grow. Social responsibility is the fundamental duty of the state that must focus upon the upbringing of its stake holders with social justice. especially the law of torts. The concept of city-states like Greece existed. (iii) it is not able to utilise the funds or/and (iv) there is lack of governance and will power. regional and the world wars. 58.Abstract: Profit Making & Social Responsibility is an oxymoron and can be strongly debated. As a result. Thus attempting the balance of wealth and social justice/empowerment. the state must not hinder Liberty. either because (i) it is not able to mobilise funds. The world has witnessed social unrest as a cause of economic disparity. for a nation to be healthy and prosperous. inequality. Vol. the entrepreneurs in the micro community or corporate.
and leave it behind. A conceptual framework is proposed that allow them to coexist comfortably under a common umbrella. August 2007 Abstract: What comes to mind when. this article reviews many of them. we think about 'philanthropy'? Along the years. after all. Actors are obligated to attend to the likely consequences of their actions on others and refrain from actions that impose unreasonable risks of harm or which impose harms that individuals are entitled to be protected against. LITERATURE:21. LITERATURE:22.these three foundational legal institutions are all premised on a fundamental obligation of attentiveness. whether they could explain their actions as reasonable. have equal rights. No. Businesses and Corporate Social Responsibility: Rethinking Philanthropy Ezequiel A. pp. given the pervasive duties of all market actors to consider whether they could justify their harm-producing conduct to an impartial decision maker . in the context of the business sector and its social responsibilities.Institute of Organization and Administrative Science 41 . others seek to distance themselves from it. 1. Such fuzzy edges create appropriate incentives to think about the effects of one's actions on others and to consider the judgments that others would make about the justice or appropriateness of our own conduct. We want clear rules to give us guidelines about what we are and are not allowed to do. But we also want a fuzzy edge of substantive standards to induce us to think before we act . this term has passed to mean different things for different people. but while some businesses continue to embrace it as a legitimate basis for their social endeavors. The term has been associated with different approaches and practices that at first sight appear to be incompatible. Reficco affiliation not provided to SSRN Responsabilidad Sostenibilidad. given the impact it will have on others who. Or are they? Without intending to carry out an exhaustive analysis of all existing meanings of philanthropy. then the argument that corporations cannot reasonably respond to vague duties of social responsibility becomes less powerful. We all got accustomed to it.to be attentive to the ways in which our actions affect others. And we care so much about this that we have enshrined it in the basic law governing the market system. Globalization and Corporate Social Responsibility Andreas Georg Scherer University of Zurich . If this is so.in other words. and submits than they do not need to be necessarily incompatible. 13-21.
pp. A. D. 2008 Abstract: First. we will explain the concept of globalization.Guido Palazzo University of Lausanne THE OXFORD HANDBOOK OF CORPORATE SOCIAL RESPONSIBILITY. McWilliams. an erosion of national governance (loss of national sovereignty and the exterritorial application of national law). and a loss in moral and cultural homogeneity in the corporate environment. We describe the new situation with regulatory gaps in global regulation. Matten. D. Oxford University Press. We describe the necessary paradigm shifts toward a new politically enlarged concept of CSR in a globalized world 42 . 413-431. We will describe its conceptual variants and point to some of the phenomena that are associated with this process. Moon. Crane. We discuss the consequences of the post-national constellation with the help of two recent observations of business firms' behavior which call for a fresh view on the concept of CSR.. A. eds. Siegel. We will argue that both these assumptions become problematic in the current 'post-national constellation' (Habermas 2001). J. Next we will describe the traditional paradigm of CSR where the responsibilities of businesses are discussed vis-a-vis a more or less properly working nation state system and a homogenous moral (cultural) community.
SIGNIFICANCE OF STUDY 43 .
All the Reasons that lets the organization to go for social activities. The working patterns & initiatives taken by the organization for social responsibilities. the significance of the study is very important. gives a very clear picture about the maruti Suzuki ltd. The brief about the organization’s corporate social responsibilities. It gives a clear picture about corporate social responsibility. Being an interesting and current topic prevailing in the market.Significance of the Study Every Study has some significance. 44 . These are as follows: The Research Study first of all.
OBJECTIVES OF STUDY 45 .
To study the various corporate social responsibilities initiatives taken by MARUTI SUZUKI LTD. 46 . 2. To document the CSR(Corporate Social Responsibilities) activities.OBJECTIVES 1.
CONCEPTUALIZATION 47 .
CORPORATE SOCIAL RESPONSIBILITIES: What an organization does to influence the society in which it exists, such as through volunteer assistance programs.
CHARITY PRINCIPLES: Doctrine of social responsibilities requiring more fortunate individuals to assist less fortunate members of society.
GOVERNMENT RESPONSIBILITIES: Gerard F. Scannell developed a reputation as a vigouous enforcer of workplace safety standards as head of the Occupational Safety and Health Administration(OSHA), the federal agency charged with ensuring safe and healthful working conditions in United States.
ENLIGHTENED SELF-INTEREST: Organisation’s realization that it is in their own best interest to act in ways that the community socially responsible.
CORPORATE SOCIAL RESPONSIVENESS: A theory of social responsibilities that focuses on how companies respond to issues, rather than trying to determine their ultimate social responsibilities.
CORPORATE SOCIAL PERFORMANCE: A single theory of corporate social action encompassing social principles, processes, and policies.
ETHICS: The study of rights and of who is or should be benefited or harmed by an action.
DUTIES: Obligation to take specific steps or obey the law.
MORAL RULES: Rules for behaviour that often become internalized as moral values.
SOCIAL AUDIT: Report describing a company’s activities in a given area of social interest, such as environment protection, workplace safety, or community involvement.
52 . Research Instruments • Primary Data:Primary Data has been collected through interview. “research comprises defining & redefining problems. formulation hypothesis or suggested solution .organising and evaluating data. • Secondary data The secondary data is data available on internet. it was done using the secondary data analysis. newspapers and journals. According to cliffford woody. • Exploratory research is the one which is conducted to explore the horizons of problem. It is search for knowledge in systematic and scientific manner for required information on particular topic. collecting. making deduction and reading conclusion and at last carefully tasting the conclusion to determine whether they fit the formulation hypothesis” Research Design The research carried out in this project is Exploratory as well as descriptive in nature. observation and schedule which gives us the relevant information about the project.Research generally refers to search for knowledge. • SCOPE OF STUDY Scope of study is the corporate social responsibilities of MARUTI SUZUKI LTD. magazine. For this project.
ANALYSIS OF DATA Analysis of the Data 53 .
I get the rate of return for both education and pulse polio programs. Organized pulse polio campaign in its adopted village manesar where 7200 children below the age of 5 yrs were covered. Budget for polio program in one district is Rs.11 lakhs and population of children below the age of 5 yrs. obligation of the company is to social cause for society. RATE OF RETURN FOR PULSE POLIO MARUTI SUZUKI LTD. RATE OF RETURN FOR EDUCATION In the field of education MARUTI SUZUKI LTD. on the other side some of the students were going to the government school where there is a fee structure of Rs5 per student. Provide education to 500 students of manesar village . The main motive of doing social activities is for the social cause for society. not to get profits. To get the return on investment is not the motive of the organization. 54 . By analyzing the data .Analysis of the data shows that what are the various corporate social responsibilities done by organization and how it provides return on investment to the organization. So by this we get :Rate of return= 500 x 5 = 2500. refreshment and transportation fro free.e. uniform.where students got education . Of one district is 2 lakhs and by this we calculate the total expenses i.
3000 55 . Expenses of these driving school is Rs.e. Rate of return= 7200 x 1500 = 10800000. Rate of return=200000 x 1800=120000. 3000 persons will get the training from maruti driving school and out of which 1800 persons will get the employment out of which 25% were women and they earned 5000-8000 salary per month. Provide an opportunity for unemployed persons. IN THE FIELD OF EMPLOYMENT In analyzing of data I get the employment ratio i.e. 200000 per year . so by this we can calculate rate of return i.so.e. i. expenses on treatment of child which is affected by polio is 1500 per person per week.Expenses= 1100000 x7200=39600 200000 So after getting the expenses we calculate the rate of return . by providing driver training MARUTI SUZUKI LTD.
FINDINGS FINDINGS 56 .
So the return on investment would be rupees 10800000(7200 x 1500). MARUTI SUZUKI LTD. so the expenses for polio campaign in manesar is Rs. uniform. started many projects with the help of community around them In the field of education. As.e. is going well according to the concepts and implementation.per month. 5000-8000 as salary . Books . joined hands with Public Health Centre and start “PULSE POLIO CAMPAIGN” and about 7200 children were covered and not a single child is effected by polio in the village. MARUTI SUZUKI LTD.& refreshment will provide to the students for free and there is no fees for students while in government school there is a fee for every student i. had also started the “NATIONAL ROAD SAFETY MISSION” in which company plans to train 5lakhs persons in road safety across india in safe driving to reduce accidents and till now maruti provides road safety lessons to 45000 persons. 57 .600(11lakh/2lakh x7200) and the expense on treatment of child effected by polio is Rs. . started project for employment generation for manesar village by providing driver training to unemployed person and 3000 person will get the training out of which 1800 people got employment in which 25% were women and they earned Rs.5 per student .2500 (500 x 5) MARUTI SUZUKI LTD. so the return on investment of MARUTI will be Rs. undertakes various activities to create awareness and improve the health of people residing in their adopted village ‘MANESAR’.1500 per month. MARUTI SUZUKI LTD. Rs.11 lakhs and population of child under the age of 5yrs in gurgaon is 2 lakhs . The budget of polio for gurgaon district is Rs. MARUTI SUZUKI LTD. provide education to childrens of manesar village( which is its adopted village)through. DPS Maruti Shiksha Kendra in which 500 students are enrolled from class I-IX. 39. It was founded that CSR of MARUTI SUZUKI LTD. MARUTI SUZUKI LTD.
LIMITATIONS 58 .
chance of response error might have crept. but still efforts have been made to put picture as clear and candid as possible. Since the results have been drawn on the basis of information provided by the respondent. 59 .LIMITATIONS The first and foremost limitation was the time constraints.
CONCLUSION 60 .
MARUTI SUZUKI has always focused on long term.MARUTI believes that the true test of a business(particularly in the developing world) is whether it creates value. helps in providing education programs.CONCLUSION The organization can set and affirmative CSR agenda that produces maximum social benefits as well as gains for the business. 61 . All these initiatives strengthen the bond between MARUTI and community. Therefore while CSR and sustainability represents a set of useful principles and practices. The MARUTI SUZUKI management and leadership principles states very clearly that “Our investments must be good for the countries where we operate as well as good for the company”. sustainable and profitable growth and helped communities around its factories to improve their quality of life in similar manner. The company can focus its particular CSR initiatives to best effect. MARUTI SUZUKI supports DPS school .
SUGGESTIONS 62 .
63 . so that more and more people are getting benefit out of it. and MARUTI. There should be a feedback review meeting among the panchayats . MARUTI SUZUKI should take the advice of panchayats and took the confidence of the panchayats. MARUTI should provide more time to the people while giving driver training in the driving school.SUGGESTIONS MARUTI SUZUKI should create awareness among the people living in the rural areas about POLIO. NGO. More involvement are required in the projects started by MARUTI. This will help MARUTI to grow more among the society and among the people.
BIBLIOGRAPHY 64 .
BIBLIOGRAPHY Search Engines www.Google. Hodgetts 65 .com Weekipedia.ssrn.com www.marutisuzuki.com Magazines and journals Business World Journal of Human Values Global Business Review Books Human Resource Management by Gary Dessler Corporate Social Responsibilities by Philip Kotler Modern Human Relation by Richard M.com www.
Hawkins ANNEXURE 66 . Corporate Social Responsibility by David E.
.. Are you aware about the company MARUTI SUZUKI ? Yes.......................SCHEDULE 1... No. Education program... Driving program. Road safety program.. Which are the following activities going in your village ? Pulse polio campaign............ 67 .. 2..
.... No....... Whom do you think should do these activities ? Govt.. Moderate.... 68 ............ these development are going on ? High. No.... NGO. 6.... 4. 5.....3. Are you aware that MARUTI is sponsoring activities ? Yes.............. At what pace..... Do you think these activities will help in development of your area ? Yes......... Low.... Companies like MARUTI.....
... 10. How many people are enrolled with these activities ? 10-50....... 50-100... Others... 69 .. No. No...... 150-200. Is Pulse Polio Program really benefited the people ? Yes..... 100-150..7.. 8........ Do you think more companies should come forward for these development activities ? Yes.. Is Road Safety Mission really helping the people ? Yes....... No............ 9............
How many people are getting employment out of Maruti Driving School ? 10-50.. ? Highly satisfied....... Neither satisfied nor dissatisfied.... 13.... No. 12................ 100-150.. 70 ..... Is Maruti Driving School really provide employment to people ? Yes..... 50-100............ No.............. 14.. Others....... Dissatisfied. Are you satisfied with these activities started by MARUTI SUZUKI LTD.. Satisfied.............. Highly dissatisfied...............11. Is Shiksha Kendra helps the children for making their bright future ? Yes......
...... .......................................... ............................. ................................................. .................................................. ........ .... Your suggestions for improving the activities........................................................................................................................15......................................................................... .......... 71 ........................................... ..................................................................................................................................................................................................................................................................................
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