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& Equipment Design 15 Retail & Exhibition Design 17 User Experience Design 19 Graphic Design 21 Animation Design 23 Film & Video Design 25 Strategic Design for Business 27 Social / Industrial Projects
all have to be designed. Design affects every aspect of our lives. Good design is equally concerned with function: a well designed chair looks good. The new Indian consumer is now very much aware about “quality” in products. but is also comfortable. This has in turn empowered the India consumer with a wide array of choices in the range of products available in the market. you may think about products. Design is probably one of the fastest growing sectors in the Indian economy and we are witnessing an economic growth as has never been seen. but is also economical on fuel. Many designers have also lucratively established their own organizations to offer their services to industry. This has brought about a growth and intensity in competition for the sellers of goods. hospitals and offices. doesn’t rust and doesn’t need servicing every week. This has also resulted in an enhanced market segmentation powerfully supported by the media. as do shops. The implications of the above is that there is a growth in the demands in industry for trained designers who are. more than appearance. homes. a well-designed car is something to covet. everything has been ‘designed’ because someone made a decision. meaningfully and professionally. There are heightened aspiration and expectation levels in the consumers. on the way it would look. Products from cars to cups and from beds to binoculars. in India. the desk. The window. advertising agencies and studios. designers have been successfully working with industry. however. When you consider design as a career option. doesn’t pollute. 04 Design as a Career . a well designed tea-pot is elegant. able to contribute to the expectations of the markets. Things that work well have been designed to work well. interiors and communication graphics. conscious or otherwise. your mobile phone. the chair. Over the years. Design is. but also pours well. about. in the areas of communication and industrial design. schools. as dynamic and full of promises as ever before.Design as a Career Take a look around you. More and more players find the Indian markets attractive.
followed by those that are specific to all the fields of design they would select later.The Programme Structure Below is the structure for the Graduate and the Post-Graduate programmes. Predesign As mentioned earlier. which is guided by the imperatives of our human and natural environments. The combined exposure to the first two domains prepares learners to experience the third domain of Sadhya. design case studies and field experience. Hence. new and old skills of verbal communication. This would include various methods of drawing. It would further include. This has been mainly because of the mono directional thinking habit they have inherited from the existing system of general education. SADHANA. all learners at the MIT Institute of Design begin with a special programme known as Predesign. it is the Predesign experience that gives them necessary insight and confidence. The following pages introduce one to each of the three stages followed by brief contents for each of the disciplines. gaining understanding of human physical and psychological behavior when in close contact with object and communication systems and living and working spaces in our environment. It takes its name from the fact that the learners for the first time are introduced to a special way of learning that challenges them to reawaken their inherit ability of innovative thinking that has been hitherto lying dormant. This is the final proof of the proverbial pudding. The programme in Predesign also unfolds for the first time for the learners the fundamentals of three domains of design learning namely SADHAN. working with simple as well as complex tools for manipulating materials. which largely comprises of learning and practicing the problem solving process that is specific to design. so that they are able to work on design problems of general nature. The Graduate Programme Predesign (2 semesters) Prediscipline (1 semester) (Any one of industrial OR Communication design stream) Discipline( 6 semesters) (Any of the offered discipline under the chosen stream) The Post-Graduate Programme Presesign(1 semester) Prediscipline (1 semester) (Any one of the industrial OR communication design stream) Discipline( 3 semesters) (Any of the offered discipline under the chosen stream) 05 Programme Structure 06 PreDesign . mostly secondary but partly also primary education. a simple problem of design undertaken and solved while keeping within the accepted parameters. Typical areas of learning under Sadhan would by and large relate to the acquisition of skills essential for designers. On the other hand the domain of Sadhana at its basic level would comprise of extensive exploration of design fundamentals at conceptual level. SADHYA. history and philosophy of design and related areas.
Hence each stream provides an essential learning experience that can only be described as Prediscipline. The MIT Institute of Design offers two design disciplines: Industrial Design and Communication Design. the selected design stream would lead to any of the mentioned design discipline. at this point. • Industrial Design Product Design Transportation Design Interior Space and Equipment Design Retail and exhibition Design User Experience Design • Communication Design Graphic Design Animation Film Film and Video Design 08 Pre Discipline Experience .The Prediscipline Experience Introduction To Design Disciplines The Predesign experience ends with a bifurcation into two parallel design streams. A learner. would be expected to select any of these two as it rightly acts as a gateway to the design discipline she/he would eventually like to specialize in. At the Institute.
production and marketing of utility products. These products.Product Design 02 03 01 04 The Product Design discipline emphasizes on various courses for students regarding the designing. systems and services are used in homes. workplaces. institutions. 08 Vedang Kulkarni 04 Rahul Minda 05 Srishti Mokha 07 Amita Jain 09 Product Design . 06. 06 07 05 08 01 Aakanksha Rajhans 02 Aastha Parikh 03. places of leisure and outdoor spaces for public interaction. This course focuses on the comprehensive process of designing in terms of systems and services.
conventional and renewable variety. Also. its emphasis would vary from individual to collective carriers. Learners’ innovative ability is challenged further when the scope of a transport vehicle is extended from land. 02. Considerations for physical environments within and outside a transport vehicle also form a crucial aspect of learning. 04 Vipin George 03 Rigun 05 Arun Thomas 06 Nikhil Mansukhani 11 Transportation Design . 04 05 06 01. to devise appropriate means for enhancing human mobility. from the conventional and non-renewable energy sources to non. and a propensity.Transportation Design 01 0202 03 Transportation Design. water to air even outer space. the physical environment in which the vehicle travels is a vital part of learning. Beginning with the concept of transporting people and commodities using a variety of means. exclusively explores an inborn human need. from human and animal power to fossil fuel power.
05. seating systems for playgrounds and stadiums. Apart from this. transportation seating and allied systems. 06 Pranjal Singh Thakur 13 Interior Space & Equipment Design . 04 Uday Kiran 02. the lighting and climate control systems. form an integral part of furniture system. health care and hospital furniture etc. Hence this particular component of interior space design is treated in spirit of equipment. As a rule the elements that conventionally define the functional hierarchy of a built space is termed as furniture. 04 03 05 06 04 01.Interior Space & Equipment Design 01 02 03 Interior Space and Equipment Design. which acts as a means to achieve harmonious interaction among the functional hierarchies and to make the built space respond like an efficient. well designed mechanism. the courses of study though structured on the same lines as those for Product Design would eventually include the contents that are entirely devoted to organizing and planning of interior spaces for all kinds of human needs. 03. The learners concentrate on designing interior spaces according to their functional hierarchies and interrelationships.
film and television. and sets for theatre. floats etc. media and the knowledge base from across disciplines and employ them in order to design display systems for exhibitions and museums. Related inputs across the stream from the disciplines of Product Design and Interior Space and Equipment Design are welcomed in the true spirit of generalism. tableaux. moving images. lighting effects. 04 Mamta Khanna 03. major product launches. besides concentrating on a rigorous learning of advanced graphic reproduction techniques. Typical components of design process for any such event may include planning of choreography. The learners become quite adept in absorbing the skills. graphic communication system. 03 04 05 01. music.Retail & Exhibition Design 0202 01 03 01 02 Retail and Exhibition Design find that the courses of study. multimedia presentations. would also require them to gain an insight into creating images in the fourth dimension that is. There is a further learning in designing special events such as fashion and road shows. publicity strategies etc. 05 Palak Kabra 15 Retail & Exhibition Design .
visual design. Historically. usability engineering. etc. After the program. ethnography and prototype engineering with focus on artifacts’ where user experience is essential. interaction design. information design. methods. learnability. 02 03 01 Amit Aggarwal Aditi Tayade Kanishka Sonthalia Mikail Hussain Varun Panesar 02 George Joseph Manasi Nandakumar Maseeh Ali Khan Tanya Bhandari 03 Rohan Saraf Srishti Mokha 17 User Experience Design . usability has covered aspects such as efficiency. Today. immersion and aesthetics. a large number of IT artifacts include other measures of success.User Experience Design 01 The aim of this program is to study concepts. such as playability. entertainment. students will be able to design and conduct usability studies of both traditional artifacts’ and systems where experience is important. and techniques of information architecture. engagement.
03 George Joseph 02 Kanishka Sonthalia 04 Amit Aggarwal 05 Maseeh Ali Khan 06 Dhruvi Tolia 07 Varun Panesar 19 Graphic Design . multimedia.photography provide the skill sets required for crafting effective communication. 05 06 07 01. The study of Typography. web and interaction design. The application of information technology and graphic software helps students in the field of computer graphics. branding. digital and conventional illustrations. signage and corporate design as some of its major courses.Graphic Design 02 01 02 03 04 Graphic communications includes packaging. Type design.
08 Nityanshu Sharma 21 Animation Design . 06 07 06 07 08 01 Parvati Pillai 04. The learners of Animation Design must acquire special skills and techniques of animation. They are equipped with a very essential grasp over narrative content. 07 Devika Menon 03 Rohun Rege 02.Animation Film Design disciplines 03 01 02 04 05 Animation film design is about achieving skills over different techniques of animation dealing with moving images. 06. Here the essential grasp over the narrative content combined with proficiency with 2D and 3D animation techniques goes toward creating an effective piece of communication. both manual and computerized. both manual and computerized. 05.
From production design to visual. require a certain kind of problem solving.Film & Video Design 02 Film and Video Design puts a strong emphasis on narrative content. which is to be communicated by achieving proficiency in using tools like film and video cameras. editing systems. 23 Film & Video Design . the film and video designer will be expected to address a wide range of communication needs. temporal and aural composition. Narratives unfolding in the fourth dimension of time. along with building rigour in conceptual processes in addressing the communication needs of the social and commercial sectors. both visual and conceptual.
interior design. The courses provide participants with an integrated focus on the role of design in the creation and management of strategic and sustainable advantage. The program can also be suitable for fresh engineering graduates who wish to enter in Engineering Design Services. advertising. financial management. fashion design. management of innovation. regional. organization and human resource management. 25 Strategic Design for Business . and global suppliers. distributors. communication and information design. The Program is perfectly tailored to provide an executive education to the fresh Graduates/ Experienced professionals in a focused way than any MBA program. including industrial design. The program is suitable for the aspiring professionals who wish to manage the Design Teams in any Creative Industry or Firms engaged in Innovation and creativity. The curriculum covers various aspects of management like operations management. and markets. Targeted participants can be from a variety of disciplines. and management of local. graphic design. interactive media design.Strategic Design For Business 01 0202 03 The Design Management Program is a two-year program created with an aim to create Design Professionals as Business Managers or Leaders. crafts and architecture. This unique program bridges the disciplines of design and business management. marketing management.
The project is indented to address design need linked to the NREGS. training & skill up gradation. ARUNIM was seeking professional support from MIT ID in Business strategies. The design intervention has specifically addressed the key issues of removing work drudgery and waste collectors to work with dignity. 2a 2b 2. Its a dream project aimed to transform sheltered workshops into small business enterprises. Tools for women under the national scheme ‘National Rural Employment Guarantee Scheme’ This project was initiated by ‘National Knowledge Commission’ to address need expressed by NGOs working in State of Rajasthan. Three basic implements used in rural roads development and other public works namely ‘Pick-axe’ (Gainti). It was a perfect joint efforts of co-creation between the waste collectors. which concerns those who seek employment opportunities in roads development and other public works. Hand tools / trolleys developed for rag pickers of SWACH Seva Sahakari Sanstha Maryadit (SWACH). 28 Social / Industrial Projects .1a 1b 1c Social / Industrial Projects 1. Pune to develop hand tools for rag pickers and trolley for waste collection to collect and segregate waste collected from homes and administrative ward across Pune. approached the MIT Institute of Design (MIT ID). The learners of MITID and the faculty members critically observed the waste management activities as well as existing hand tools & trolley in details to analyse and arrived at design issues and concerns of the stakeholders to be addressed in order to design the trolley and the tools. rag pickers and staff of SWaCH as well as learners and faculty members of MITID. 3a 3b 3c 3d 3. ‘Grub Hoe’ (Phawda) and Metal ‘Basket’ (Tagada) to carry head load of earth & bricks needed design intervention from ergonomical perspective particularly for Women. brand building and quality benchmarking for ARUNIM to become commercially feasible and sustainable initiative. capacity enhancement. helping rural population to access the benefits of ‘National Rural Employment Guarantee Scheme’ (NREGS). Corporate Identity and product development / training program designed for ARUNIM ARUNIM (Association for Rehabilitation under National Trust Initiative in Marketing) is the National Trust initiative for marketing products made by people with disabilities. Design & product development. Pune.
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