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03 Design as a Career

05 Programme Structure
06 Pre Design
07 PreDiscipline Experience
09 Disciplines
09 Product Design
11 Transportation Design

contents
13 Interior Space & Equipment Design
15 Retail & Exhibition Design
17 User Experience Design
19 Graphic Design
21 Animation Design
23 Film & Video Design
25 Strategic Design for Business
27 Social / Industrial Projects
Design as a Career
Take a look around you. The window, the desk, the chair, your mobile phone; everything has been ‘designed’ because someone made a
decision, conscious or otherwise, on the way it would look. Design is, however, about, more than appearance. Good design is
equally concerned with function: a well designed chair looks good, but is also comfortable; a well designed tea-pot is elegant, but also
pours well; a well-designed car is something to covet, but is also economical on fuel, doesn’t pollute, doesn’t rust and doesn’t need servicing
every week. Things that work well have been designed to work well. When you consider design as a career option, you may think about
products, interiors and communication graphics.

Design affects every aspect of our lives. Products from cars to cups and from beds to binoculars, all have to be designed, as do shops,
homes, schools, hospitals and offices. Design is probably one of the fastest growing sectors in the Indian economy and we are witnessing
an economic growth as has never been seen, as dynamic and full of promises as ever before. More and more players find the Indian markets
attractive. This has brought about a growth and intensity in competition for the sellers of goods. This has in turn empowered
the India consumer with a wide array of choices in the range of products available in the market. This has also resulted in an enhanced
market segmentation powerfully supported by the media. The new Indian consumer is now very much aware about “quality” in products.
There are heightened aspiration and expectation levels in the consumers.

The implications of the above is that there is a growth in the demands in industry for trained designers who are, meaningfully and professionally,
able to contribute to the expectations of the markets. Over the years, in India, designers have been successfully working with industry,
advertising agencies and studios, in the areas of communication and industrial design. Many designers have also lucratively established their
own organizations to offer their services to industry.

04 Design as a Career
The Programme Structure Predesign
Below is the structure for the Graduate and the Post-Graduate programmes. As mentioned earlier, all learners at the MIT Institute of Design begin with a special programme known as Predesign. It takes its name from
The following pages introduce one to each of the three stages followed by the fact that the learners for the first time are introduced to a special way of learning that challenges them to reawaken their inherit ability
brief contents for each of the disciplines. of innovative thinking that has been hitherto lying dormant. This has been mainly because of the mono directional thinking habit they have
inherited from the existing system of general education; mostly secondary but partly also primary education. Hence, it is the Predesign
experience that gives them necessary insight and confidence, so that they are able to work on design problems of general nature, followed
The Graduate Programme by those that are specific to all the fields of design they would select later. The programme in Predesign also unfolds for the first time for the
Predesign (2 semesters) learners the fundamentals of three domains of design learning namely SADHAN, SADHANA, SADHYA. Typical areas of learning under Sadhan
Prediscipline (1 semester) would by and large relate to the acquisition of skills essential for designers. This would include various methods of drawing, working with simple
(Any one of industrial OR Communication design stream) as well as complex tools for manipulating materials, new and old skills of verbal communication. On the other hand the domain of Sadhana
Discipline( 6 semesters) at its basic level would comprise of extensive exploration of design fundamentals at conceptual level, which is guided by the imperatives of
(Any of the offered discipline under the chosen stream) our human and natural environments. It would further include, gaining understanding of human physical and psychological behavior when in
close contact with object and communication systems and living and working spaces in our environment; history and philosophy of design and
related areas, design case studies and field experience. The combined exposure to the first two domains prepares learners to experience the
The Post-Graduate Programme third domain of Sadhya, which largely comprises of learning and practicing the problem solving process that is specific to design. This is the
Presesign(1 semester) final proof of the proverbial pudding; a simple problem of design undertaken and solved while keeping within the accepted parameters.
Prediscipline (1 semester)
(Any one of the industrial OR communication design stream)
Discipline( 3 semesters)
(Any of the offered discipline under the chosen stream)

05 Programme Structure 06 PreDesign


The Prediscipline Experience
Introduction To Design Disciplines
The Predesign experience ends with a bifurcation into two parallel design streams. The MIT Institute of Design
offers two design disciplines: Industrial Design and Communication Design. A learner, at this point, would
be expected to select any of these two as it rightly acts as a gateway to the design discipline she/he would
eventually like to specialize in. Hence each stream provides an essential learning experience that can only be
described as Prediscipline. At the Institute, the selected design stream would lead to any of the mentioned
design discipline.

• Industrial Design
Product Design
Transportation Design
Interior Space and Equipment Design
Retail and exhibition Design
User Experience Design

• Communication Design
Graphic Design
Animation Film
Film and Video Design

08 Pre Discipline Experience


Product Design

02 03

01 04

The Product Design discipline emphasizes on various courses for These products, systems and services are used in homes,
students regarding the designing, production and marketing workplaces, institutions, places of leisure and outdoor spaces for
06 07
of utility products. This course focuses on the comprehensive public interaction.
process of designing in terms of systems and services.

05 08

01 Aakanksha Rajhans     02 Aastha Parikh      03, 06, 08 Vedang Kulkarni     04 Rahul Minda     05 Srishti Mokha     07 Amita Jain

09 Product Design
Transportation Design

01 0202 03

04
Transportation Design, exclusively explores an inborn human need, energy sources to non- conventional and renewable variety.
and a propensity, to devise appropriate means for enhancing human Considerations for physical environments within and outside a
mobility. Beginning with the concept of transporting people and transport vehicle also form a crucial aspect of learning. Learners’
commodities using a variety of means, its emphasis would vary from innovative ability is challenged further when the scope of a transport
individual to collective carriers, from human and animal power to vehicle is extended from land, water to air even outer space. Also,
fossil fuel power, from the conventional and non-renewable the physical environment in which the vehicle travels is a vital part of
learning.

05 06

01, 02, 04 Vipin George 03 Rigun 05 Arun Thomas 06 Nikhil Mansukhani

11 Transportation Design
Interior Space & Equipment Design

01 02

03
Interior Space and Equipment Design, the courses of study for playgrounds and stadiums, transportation seating and allied
though structured on the same lines as those for Product Design systems, health care and hospital furniture etc. Apart from this,
04
would eventually include the contents that are entirely devoted to the lighting and climate control systems, form an integral part of
organizing and planning of interior spaces for all kinds of human furniture system. Hence this particular component of interior space
needs. The learners concentrate on designing interior spaces design is treated in spirit of equipment, which acts as a means
according to their functional hierarchies and interrelationships. to achieve harmonious interaction among the functional hierarchies
As a rule the elements that conventionally define the functional and to make the built space respond like an efficient, well designed
hierarchy of a built space is termed as furniture, seating systems mechanism.

03 05 06
04

01, 04 Uday Kiran 02, 03, 05, 06 Pranjal Singh Thakur

13 Interior Space & Equipment Design


Retail & Exhibition Design

01 0202 03

01 02

Retail and Exhibition Design find that the courses of study, across disciplines and employ them in order to design display
besides concentrating on a rigorous learning of advanced graphic systems for exhibitions and museums, and sets for theatre, film
reproduction techniques, would also require them to gain an insight and television. There is a further learning in designing special events
into creating images in the fourth dimension that is, moving images. such as fashion and road shows, major product launches, tableaux,
Related inputs across the stream from the disciplines of Product floats etc. Typical components of design process for any such event
Design and Interior Space and Equipment Design are welcomed may include planning of choreography, lighting effects,
in the true spirit of generalism. The learners become quite adept graphic communication system, music, multimedia presentations,
in absorbing the skills, media and the knowledge base from publicity strategies etc.

03 04 05

01, 04 Mamta Khanna 03, 05 Palak Kabra

15 Retail & Exhibition Design


User Experience Design

01

The aim of this program is to study concepts, methods, and Today, a large number of IT artifacts include other measures of
techniques of information architecture, usability engineering, success, such as playability, engagement, entertainment, immersion
information design, interaction design, visual design, ethnography and aesthetics. After the program, students will be able to design
and prototype engineering with focus on artifacts’ where user and conduct usability studies of both traditional artifacts’ and
experience is essential. Historically, usability has covered aspects systems where experience is important.
such as efficiency, learnability, etc.

02 03

01 Amit Aggarwal 02 George Joseph 03 Rohan Saraf


Aditi Tayade Manasi Nandakumar Srishti Mokha
Kanishka Sonthalia Maseeh Ali Khan
Mikail Hussain Tanya Bhandari
Varun Panesar

17 User Experience Design


Graphic Design

02

01

02

03 04

Graphic communications includes packaging, branding, effective communication. The application of information technology
signage and corporate design as some of its major courses. and graphic software helps students in the field of computer
The study of Typography, Type design, digital and conventional graphics, multimedia, web and interaction design.
illustrations,photography provide the skill sets required for crafting

05 06 07

01, 03 George Joseph 02 Kanishka Sonthalia 04 Amit Aggarwal 05 Maseeh Ali Khan 06 Dhruvi Tolia 07 Varun Panesar

19 Graphic Design
disciplines
Animation Film Design

03

01 02

04 05

Animation film design is about achieving skills over different computerized. Here the essential grasp over the narrative content
techniques of animation dealing with moving images, both manual combined with proficiency with 2D and 3D animation techniques 06 07
and computerized. The learners of Animation Design must acquire goes toward creating an effective piece of communication. They are
special skills and techniques of animation, both manual and equipped with a very essential grasp over narrative content.

06 07 08

01 Parvati Pillai 04, 07 Devika Menon 03 Rohun Rege 02, 05, 06, 08 Nityanshu Sharma

21 Animation Design
Film & Video Design

02

Film and Video Design puts a strong emphasis on narrative content, Narratives unfolding in the fourth dimension of time, require a
which is to be communicated by achieving proficiency in using tools certain kind of problem solving, both visual and conceptual. From
like film and video cameras, editing systems, along with building production design to visual, temporal and aural composition, the
rigour in conceptual processes in addressing the communication film and video designer will be expected to address a wide range of
needs of the social and commercial sectors. communication needs.

23 Film & Video Design


Strategic Design For Business

01 0202 03

The Design Management Program is a two-year program created and information design, interactive media design, advertising,
with an aim to create Design Professionals as Business Managers or crafts and architecture. The program can also be suitable for fresh
Leaders. This unique program bridges the disciplines of design and engineering graduates who wish to enter in Engineering Design
business management. The Program is perfectly tailored Services. The curriculum covers various aspects of management
to provide an executive education to the fresh Graduates/ like operations management; financial management; marketing
Experienced professionals in a focused way than any MBA program. management; organization and human resource management;
The program is suitable for the aspiring professionals who wish management of innovation; and management of local, regional,
to manage the Design Teams in any Creative Industry or Firms and global suppliers, distributors, and markets. The courses provide
engaged in Innovation and creativity. Targeted participants can participants with an integrated focus on the role of design in the
be from a variety of disciplines, including industrial design, interior creation and management of strategic and sustainable advantage.
design, graphic design, fashion design, communication

25 Strategic Design for Business


1a 1b 1c

Social / Industrial Projects


1. Tools for women under the national scheme ‘National Rural Employment Guarantee Scheme’

This project was initiated by ‘National Knowledge Commission’ to address need expressed by NGOs working
in State of Rajasthan, helping rural population to access the benefits of ‘National Rural Employment Guarantee
Scheme’ (NREGS). The project is indented to address design need linked to the NREGS, which concerns those
who seek employment opportunities in roads development and other public works.
Three basic implements used in rural roads development and other public works namely ‘Pick-axe’ (Gainti),
‘Grub Hoe’ (Phawda) and Metal ‘Basket’ (Tagada) to carry head load of earth & bricks needed design 2a 2b
intervention from ergonomical perspective particularly for Women.

2. Hand tools / trolleys developed for rag pickers of SWACH

Seva Sahakari Sanstha Maryadit (SWACH), Pune, approached the MIT Institute of Design (MIT ID), Pune to
develop hand tools for rag pickers and trolley for waste collection to collect and segregate waste collected from
homes and administrative ward across Pune. The learners of MITID and the faculty members critically observed
the waste management activities as well as existing hand tools & trolley in details to analyse and arrived at
design issues and concerns of the stakeholders to be addressed in order to design the trolley and the tools.
The design intervention has specifically addressed the key issues of removing work drudgery and waste
collectors to work with dignity. It was a perfect joint efforts of co-creation between the waste collectors, rag
pickers and staff of SWaCH as well as learners and faculty members of MITID.

3a 3b 3c 3d
3. Corporate Identity and product development / training program designed for ARUNIM

ARUNIM (Association for Rehabilitation under National Trust Initiative in Marketing) is the National Trust initiative
for marketing products made by people with disabilities. Its a dream project aimed to transform sheltered
workshops into small business enterprises. ARUNIM was seeking professional support from MIT ID in Business
strategies, Design & product development, training & skill up gradation, capacity enhancement, brand building
and quality benchmarking for ARUNIM to become commercially feasible and sustainable initiative.

28 Social / Industrial Projects