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- 74 Section- B
Should include understanding of social sustainability , Identification of social need with business potential , Design of Innovative Business Model , Critical Capital Resource Identification and Mobilisation Plan , Plan to leverage Community Resource ´
My Action Plan for Building A Socially Sustainable
Social SustainabilitySocial sustainability is one aspect of sustainable development. It may include -human rights, labor rights, and corporate governance. Socially sustainable development is a development that meets the needs of the present without compromising the ability of future generation to meet their own needs. It respects the limited capacity of ecosystem to absorb the impact of human activates. The concept of socially sustainable development including socially sustainable urban development. Socially sustainable development may include: y meets basic needs for food, shelter, education, work, income and safe living and working conditions; is equitable, ensuring that the benefits of development are distributed fairly across society; enhances, or at least does not impair, the physical, mental and social well-being of the population; promotes education, creativity and the development of human potential for the whole population; preserves our cultural and biological heritage, thus strengthening our sense of connectedness to our history and environment; promotes conviviality, with people living together harmoniously and in mutual support of each other; is democratic, promoting citizen participation and involvement, and
y y y y y y
Gains can be directly monetary." At its core. however. and distribution. energy efficiency is about doing more with less. Using solar energy and water conservation for electricity generation and day to day water need respectively. Energy efficiency is a critical step ahead in renewable energy sources. or behavior. 3. linking "the form of the city's public places and city dwellers' social. supply chain management.y is livable.Micro-finance. climate change. Business opportunity at Bottom of pyramid. transport. The purpose of efficiency initiatives is not to ration energy use. using less energy lowers costs and increases the competitive edge and even small improvements add up. the goal being to provide the same (or better) level of output using less input. process. processing. and can bring benefits at a number of scales. but aligns its profit formula. 2. or reinvention. which use about 75% less energy and last longer. it is a measure of the energy used for a given task. . Whereas innovation is more typically seen in the form of a new product or service offering. A typical example of energy efficiency in practice is the replacement of traditional incandescent lights with compact fluorescent bulbs. Efficiency is also easier to enact than a shift to alternative fuels. but also include impacts in areas as wide-ranging as marketing. the move to increase output per unit input includes opportunities for businesses across the value chain: in product design. and is a way to think more broadly about solutions to energy-related problems.. resources and processes to enhance that value proposition. of a business itself. Innovative Business Model Business Model Innovation (BMI) refers to the creation. but to find better. a business model innovation results in an entirely different type of company that competes not only on the value proposition of its offerings. capture new market segments and alienate competitors. manufacturing. more innovative ways to accomplish goals. emotional and physical well-being" (Lennard and Lennard. the overall economy and the growth of future industries. Increased energy efficiency can be achieved by changes in technology. and product design. Most immediately. At a larger scale. 1987) Identification of social need with business potentialThe social needs with business potentials are: 1. materials. for example. Use of energy efficiency resources like solar and water that are abundant in India.
development. budgeting. metrics and norms. products. and the better your solution is than your competitors¶ at getting the job done. create and deliver value. and the way those elements interact. planning. By job we mean a fundamental problem. that needs a solution. and how quickly?) Key Resources The key resources (or assets) are the people. People often think that profit formulas and business models are interchangeable.The BMI concept itself was explored in detail by Mark Johnson of Innosight. These may include such recurrent tasks as training. and a model of how. The lower the price of the offering and the better the match between the offering and the job. Key Processes Successful companies have operational and managerial processes that allow them to deliver value in a way they can successfully repeat and increase in scale. It consists of the following: Revenue model (price × volume) Cost structure (assets. Every company also has generic resources that do not create competitive differentiation. The more important the job is to the customer. manufacturing. taken together. According to their construct. from their point of view. direct and indirect costs. but how you make a profit is only one piece of the model. and Henning Kagermann of SAP in their feature article ³Reinventing Your Business Model´ published in the December 2008 Harvard Business Review. the greater the overall value generated for the customer. and whether. Market context and circumstances fueling BMI . Profit Formula The profit formula is the blueprint that defines how the company creates value for itself. The focus here is on the key elements that create value for the customer and company. in a given situation. sales and service. Innovation can occur in one or more of these areas simultaneously Customer Value Proposition First and most important. a successful company is one that has found a way to create value for customers ² that is. the greater the value for your company. A business model. Key processes also include a company¶s rules. technology. equipment and brand required to deliver the value proposition to the targeted customer. The best customer value proposition is an offering that gets that job±and only that job±done perfectly. a way to help customers get an important job done. Clayton Christensen. facilities. the lower the level of customer satisfaction with current options. consists of four interlocking elements that. scale affects costs) Margin model (How much does each transaction need to net to cover the cost structure and deliver target profits?) Resource velocity (How much revenue do we need to generate per dollar of assets and per dollar of fixed costs.
S. which entered the market with innovative business models. A 2008 IBM survey of corporate CEOs echoed these results. Retail discounters such as Walmart and Target. . The authors therefore highlight five strategic circumstances companies commonly face that often require business model change: 1. 14 of the 19 entrants into the Fortune 500 owed their success to business model innovations that either transformed existing industries or created new ones. shows that precious few have been business-model related. This includes the opportunity to democratize products in emerging markets (or reach the bottom of the pyramid). The opportunity to address the needs of large groups of potential customers who are shut out of a market entirely because existing solutions are too expensive or complicated for them. it will threaten other automobile makers. An analysis of major innovations within existing corporations in the last decade (1998-2008). And a recent American Management Association study determined that no more than 10% of innovation investment at global companies is focused on developing new business models.Bob Higgins. what defines an acceptable solution in a market will change over time. 2. 5. business model innovation will be even more important for success than product or service innovation. now account for 75% of the total valuation of the retail sector. The need to fend off low-end disruptors. 3. airlines grew from a blip on the radar screen to 55% of the market value of all carriers. The opportunity to bring a job-to-be-done focus to a marketing-driven industry. wrapping the right business model around it or the opportunity to leverage a tested technology in a whole new market. is quoted in Johnson. Where we succeed is when we back new business models.´ Business model innovations have reshaped entire industries and redistributed billions of dollars of value. Inevitably. Low-cost U. 4. ³I think historically where we [venture capitalists] fail is when we back technology. leading core market segments to commoditize. If Tata¶s 1 Lakh ($2300) Nano is successful. more than two-thirds said that extensive changes were needed. though. founder and managing general partner of Highland Capital Partners. Christensen and Kagermann¶s Harvard Business Review article as saying. But a jobs focus allows companies to redefine the industry profit formula. A 2005 survey by the Economist Intelligence Unit reported more than 50% of executives believe that between now and 2010. Such industries tend to make offerings into commodities. Nearly all of the CEOs polled reported the need to adapt their business models. Over the past decade (1997-2007). The need to respond to a shifting basis of competition. The opportunity to leverage a brand-new technology.
local people owing cattle¶s etcs and selling it through in metro. Critical Capital Resource Identification and Mobilization Plan . Mobilization plan. Capital resources. money from cooperative societies. Plan to leverage Community Resources Innovative business model-To sell pure ghee from rural area to urban areas.channeling local people and gaowalas and local dairies.cities at a premium price.tie-up with rural dairy farms. Propositions for customers. .fresh and pure ghee directly from villages a Haryana.to collect desi ghee from these sources-local dairies. managing supply-chains.Examples of BMI where the business model is the core value proposition Tata±Tata Nano 1 Lakh ($2300) city car Apple±iTunes Store + iPod WalMart±Discount retailing Hilti±Power tools leasing/subscription FedEx±Guaranteed overnight delivery Southwest±Low-cost regional air tra Design for Innovative business model .
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