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G.GEETHA VANI AND B.SREE LAKSHMI

ABSTRACT

Ethos is defined as ͞the set of beliefs, ideas, etc. about social behaviour and relationship of a
person or group͟ or ͞the moral ideas and attitudes that belong to a particular group or society͟.
Indian Ethos is all about what can be termed as ͞national ethos͟. Formally, the body of
knowledge which derives its solutions from the rich and huge Indian system of ethics (moral
philosophy) is known as Indian Ethos in Management (IEM). Is IEM some kind of Hindu concept
of management? Certainly not. Management is behavioral and it has to be culture specific. IEM
has as its basis, the culture base of India and as a country whose culture has its roots in religion
- it does draw its lessons from the religions of the land - be it Hinduism, Buddhism, or any other.

BUSINESS INNOVATION THROUGH ADVANCED INFORMATION TECHNOLOGY

B.V.Rakesh Babu, MBA IV Sem., C.Aruna Kumari MBA IV Sem.

Sri Rama Krishna PG (Autonomous) College, Nandyal.

ABSTRACT

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Cross-cultural skills are a major criterion for success in the global business environment. For
students pursuing careers in international business, this means learning to manage cultural
difference on three levels: self, interpersonal, and organizational. This paper describes five
related and synergistic exercises that give college students experience in dealing with and
solving real-world problems in cross-cultural management on all three levels. Anecdotal
evidence suggests the exercises are a highly successful method for developing the cross-cultural
skills of students. To confirm the efficacy of this process, a pre-test post-test experiment was
conducted with a treatment-group and control-groups. Results show that the treatment group was
the only one to show a significant (at p<.05) increase in intercultural sensitivity--a measure of
cross-cultural skill.

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Cross-cultural skills are a major criterion for success in the global business environment. For
students pursuing careers in international business, this means learning to manage cultural
difference on three levels: self, interpersonal, and organizational. This paper describes five
related and synergistic exercises that give college students experience in dealing with and
solving real-world problems in cross-cultural management on all three levels. Anecdotal
evidence suggests the exercises are a highly successful method for developing the cross-cultural
skills of students. To confirm the efficacy of this process, a pre-test post-test experiment was
conducted with a treatment-group and control-groups. Results show that the treatment group was
the only one to show a significant (at p<.05) increase in intercultural sensitivity--a measure of
cross-cultural skill.

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2
       ! 
"
 #
$%2%
Cross-cultural skills are a major criterion for success in the global business environment. For
students pursuing careers in international business, this means learning to manage cultural
difference on three levels: self, interpersonal, and organizational. This paper describes five
related and synergistic exercises that give college students experience in dealing with and
solving real-world problems in cross-cultural management on all three levels. Anecdotal
evidence suggests the exercises are a highly successful method for developing the cross-cultural
skills of students. To confirm the efficacy of this process, a pre-test post-test experiment was
conducted with a treatment-group and control-groups. Results show that the treatment group was
the only one to show a significant (at p<.05) increase in intercultural sensitivity--a measure of
cross-cultural skill.

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BUSINESS INNOVATION THROUGH ADVANCED INFORMATION TECHNOLOGY

B.V.Rakesh Babu, MBA IV Sem., C.Aruna Kumari MBA IV Sem.

Sri Rama Krishna PG (Autonomous) College, Nandyal.

ABSTRACT

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Madhuri
Ravindra College of Engineering For Women

ABSTRACT:
The purpose of "Virtual Economics" is to provide a comprehensive approach to teaching
economics. "Virtual Economics" is an interactive CD-ROM that functions like a knowledgeable
librarian and includes over 150 documents and 30,000 pages. All materials are coded, cross-
referenced for access to any topic, and categorized by grade level. The program provides
teaching strategies, content, information, definitions . . . everything needed to teach economics or
incorporate economic units into entrepreneurship curriculum.

Rama Devi

ABSTRACT

Culture is the acquired knowledge people use to interpret experience and


generate behavior take from ³Social Responsibility in the Market" 2
 diversity
 be both: an asset to the team, to the organization and paradoxically also an
impediment because of incomprehension like misinterpretation, difficult relationship
among  , etc
Cross-cultural skills are a major criterion for success in the global business
environment. ?  
  
   



 
 


 

Sreelakshmi,Devikala

"RAVINDRA COLLEGE OF ENGINEERING FOR WOMEN", KURNOOL.

Abstract on ³Cross cultural skills in management´

Culture is understood as the customs, beliefs, norms and values that guide the
behavior of people in a society and that are passed on from one generation to the
next. There are dominant cultures, subcultures, organizational cultures and
occupational cultures. Multiculturalism means that people from many cultures
interact regularly. Global firms are repositories of multiculturalism. Managing
multiculturalism, or cross cultural management is of considerable significance and
most MNCs tend to have a cultural predisposition (ethnocentric, polycentric,
regiocentric and geocentric )towards managing things in a particular way.

A.Surekha
RAVINDRA COLLEGE OF ENGINEERING FOR WOMEN,Kurnool.

Abstract of new phase of Globalization


Globalization is a term which is gaining immense importance in today¶s
world. Its economic impact can be both welfare-enhancing and dislocating. By
successfully exploiting market-led outer-oriented development strategy and
climbing the ladder of development by first producing and exporting labor-
intensive manufactures and then switching to exports of capital- and technology-
intensive manufactures several country groups integrated with the global economy
and have commendable results to show. Global economic and financial integration
on balance yielded rich dividends for many economies as well as the global
economy. It concludes that, going by the available evidence, globalization on
balance is a welfare-enhancing force.