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    Lake Research Memo

    Uploaded by

    Sahil Kapur
    Democratic focus groups found that swing voters and surge voters expect results from Democrats and want them to address issues like climate change, healthcare, and racial equity. While surge…
    Full description

    Lake Research Memo

    Uploaded by

    Sahil Kapur
    10K views3 pages
    Democratic focus groups found that swing voters and surge voters expect results from Democrats and want them to address issues like climate change, healthcare, and racial equity. While surge voters supported progressive policies, swing voters reacted negatively to partisan or extreme language. Effective messaging for both groups framed issues around shared values and presented specific, realistic solutions rather than attacks.

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    Lake Research Partners memo 2021

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    Lake Research memo

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    10K views3 pages

    Lake Research Memo

    Uploaded by

    Sahil Kapur
    Democratic focus groups found that swing voters and surge voters expect results from Democrats and want them to address issues like climate change, healthcare, and racial equity. While surge…
    Full description
    Download as pdf or txt
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