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Importance of Communication in Organization

By: William King

Organizational communication lays the keystone to every organization

for upbringing and grooming the environment of that particular
organization. It could be categorized in three different categories as

Upward communication :
It is the communication that occurs in an organization from peer to the
managerial level and has formal tone included in it. It can be the
feedback of the employee towards the manager about some specific
report or task.

Downward communication :
The communication that takes place from the upper echelon that is
from manager towards its employees and can be in the shape of some
orders and instructions that are required to be followed.

Dydic Communication :
More friendly and informal communication that occurs between the
peers of same organization. It takes place as exchanging ideas
amongst each other being the subordinate of that organization.

Principles of communication :
Communication is based upon following seven principles,
These are known as 7 C's of communication.

1- Conciseness: It should be notified that the message should be

concise in nature so that it will be easy to catch the readers' attention.

2- Concreteness: Message should be concrete as having all the

meanings conveyed in it but should be shorter in length.

3- Clarity: It must give appropriate and explicit meaning that would

not diversify and confuse the reader at any instance. By placing
prominence and consequences with all the facts and figures.

4- Completeness: Also it is important that the message must have

complete meaning that will providing the sufficient information to its

5- Courtesy: Another important feature is that the sender must be

emphasizing on the courteous tone and must give some compliments
and benefits to its readers.

6- Correctness: The message conveyed must be checked for

correctness and should be free from all grammatical errors

7- Consideration: There must be proper consideration in the message

and it should emphasize on you attitude rather than 'I' and 'we' kind of

Process and components of communication :

Here are following components on which communication is preceded in

any organization.
1. Context : It is the theme that a message must have.

2. Sender : Sender acts as encoder from where the message is


3. Message : The purpose of context and detail information is provided

in this component.

4. Medium : It is the channel from where the message is bypassed and

information flows towards receiver.

5. Receiver : It acts as an encoder that understands the message, sent

by the sender and where information sinks.

6. Feedback: The final phase where the sender gets its audience and
readers response in form of criticism or appreciation.

Also effective communication is based upon the knowledge of the 5

W's as When, Who, Where, Why, What? which makes it more
complete. This is how communication plays its role in any organization
through its vital features and grooms the structure within the
organization as well as externally enhancing the repute of the whole
organization. By just simply improving these components and
considering all the necessary elements, the end result can be a
successful and a productive organization.

Communication , organization, principles, components, process.