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Mission Statement
In your hands, dear students, more than in ours, will rest
the final success or failure of your course. Since this
institute was founded, each set of students has
contributed to make NiA what it is today. Their success
stands testimony to the quality, in their laurels you will
There are multiple challenges ahead – not just in your
studies but in the civic life that surrounds you. Once you
complete the program and go forth in a career, you too will
face a struggle against the common enemies of man:
tyranny, poverty, disease, and war itself.
Will you unite against these enemies to emerge as a strong
and global community that can assure a more fruitful life
for all mankind? Will you join in a social effort to become a
stronger society?
In the long history of the world, only a few generations
have been granted the role of defending freedom in its
hour of maximum danger. Let us not shirk from this
responsibility - welcome it. The energy, the faith, the
devotion which we bring to this endeavor will light our
country and all who serve it - and the glow from that fire
can truly light the world.
Ask not what your country will do for you, but what
together we can do for our country.
Democracy is not just about an individual's rights, it is
about each individual's rights. Freedom is not about some
of us being more free than others but for each one to be
free. Secularism is not just my right to practice my religion
but for each one's right to do so.
Let us change our own self from this day onwards and
practice a modern, democratic, free and secular life.
Welcome to NiA

Inspired by the Inaugural Address of JFK,

January 20th, 1961
NiA does it again —the new Creative
Program from India's leading
Communications Institute has set a
benchmark as a super specialization in
Advertising - yet another industry
standard in Creative strategy
development and management. The biggest plus of Nia is the holistic
Our endeavor to provide contemporary and complete exposure and learning
education and training to young curve it imparts across all its courses,
entrants on the threshold of a career thereby giving students a 'real life'
continues as we complete an exciting experience of handling brands across
and eventful fifteen years. industry sectors and verticals. Result:
There has been an excellent response students gear themselves up for the
to the opening of our NOIDA campus best of careers that go beyond
and the association with Punjab advertising per se and embrace the
Technical University. The MBA batch is best of opportunities in
completing its first year, and as always, communications management
the case of our advertising programs including PR, Activation, Direct
has been a situation of far more jobs Marketing, Out-of-home, Digital and
chasing fewer candidates! So things are strategic brand management in the
looking great and we are not hearing only corporate sector. This is possible
words like 'downsizing' and thanks to the finest of industry
'retrenchment' any more. practitioners developing, delivering
and assessing all courses on one hand
At NiA we believe - 'Let challenges be as well as the overwhelming support
there and our young ones will from the media industry at large -
overcome these, for they come fully both in offering the best of placements
prepared'. In the past fifteen years, we as well as support thru 'live
have received a tremendous amount of projects;,case studies and function
Namrata Suri support from the advertising and specific seminars/workshops.
Founder Director & Chairperson media fraternity, and on behalf of NiA,
I thank them sincerely. On behalf of Nia, I look forward to
meeting you all in person – and can
Welcome to assure you of an unique and enriching
National Institute of Advertising. experience with us.

Parveen Ahluwalia, Namrata Suri Parveen Ahluwalia,

President, Governing Council Founder Director & Chairperson President, Governing Council

If you think you are creative, NiA

provides you an excellent platform to
explore your creative skills.
Lolita Dutta One, the courseware is designed to
This department ensures that we look
Director NiA & keep in mind the industry
at the creative potential of every
Head: Design Programs requirements. Regular reviews keep
student and streamline them to work
the curricula in step with the changes
in the competitive field of
that make this environment so
communication design.
Both Advertising and Design require a
Two, the regular faculty itself
specific skillset and talent. We nurture
comprises working professionals.
Sushil Pandit you, train your drawing skills, color
Unlike elsewhere, they do not show up
Director sense, aesthetics, software skills and
through all this rigorous training, we
ensure that you reach a platform of Three, it is essentially the result of first
high creativity. two points, our students end up
getting good breaks in nice places.
If you are interested, do drop in for
counseling and prepare to take a But the nicest of all reasons, to me
creative test. If you fulfill our criteria, personally, is that most of our students
leave the rest to us. keep in touch and drop-by often, even
much after they pass out.

Lolita Dutta
Director, Design Programs Sushil Pandit
NIA Director
Hire people who are better than you are,
then leave them to get on with it.
Look for people who will aim for the remarkable,
who will not settle for the routine.
David Ogilvy
Programs Offered

Post Graduate Program in Marketing Communication Management


Post Graduate Program in Management


Post Graduate Program in Advertising & Communication Management


Post Graduate Program in Advertising & Creative Communication


Graduate Diploma in Design


Note: MBA Programs are offered by NiA as a study center of Punjab Technical University
(PTU) – a grade A+ University
Note: NiA is a registered private institute. It is not a university and does not award
Mr. Ajoy Shourie
Director, Inter Network Kommunications
Mr. Anmol Dar
Managing Director, Superbrands India
Mr. Dilip Cherian
Consulting Partner, Perfect Relations
Ms. Lolita Dutta,
Director Creative Programs, NiA
Ms. Namrata Suri
Founder Director & Chairperson, NiA Ltd.
Mr. Nippun Gupta
Chief Executive Officer, Retails Labs.
Mr. Nirmal C Mathur
Director, Jindal Steel Limited
Mr. Parveen Ahluwalia
Partner, The Firm and President, NIA
Mr. Rajat Sethi
Creative Director, Reader's Digest
Mr. Sanjay Thapar
President, Ogilvy & Mather
Ms. Sunayna Malik
Managing Director, Text 100
Director, Hive Communications Mr. Atul Dev
Mr. Vivek Srivastava Image Consultant
Joint Managing Director, Innocean Ms. Hina Pathak
Advertising Director-Planning & Strategy,
Lingual World
GUEST FACULTY Mr. Justin Rabindra
Executive Director,
Mr. Avijit Dutt OgilvyOne Worldwide
President - Marketing ,Olive
Telecommunications Ms. Malika Thapar
MarComm Consultant
Mr. Bashab Dutta Chowdhary
Chief Execitve Officer, Madison Media Mr. Maninder Singh
Management Professional
Ms. Deepika Warrior
Director-Marketing , Pepsi- Frito Lay Mr. P. V. Narayanamoorthy
Senior Media Strategist
Mr. Karunendra Mathur
Managing Director , Montage Advertising Mr. Ramesh Tahiliani
Brand Consultant
Mr. Murad Ali Baig
Managing Director, Baig Consultants Ms. Sujata Soni Bali
CEO, Miran Productions
Mr. Narendra Tripathy
Chief Operating Officer, Radio Mantra Mr. Subrata Majumdar
Marketing Consultant
Mr. Nikhil Dey
President, Genesis BM Ms. V N Saroja,
Marketing Consultant
Mr. Nirupam Sahay
Whirlpool India Mr. Anando Dutta
Alumni: National Institute of Design,
Mr. Ravi Pasricha Visual Comm.
Photographer Subject: Graphic Design

Mr. Satyajit Sen Ms. Neelima Rao

Managing Director, Zenith Optimedia Alumni:National Institute of Design
Mr. Saurabh Das Gupta Subject: Graphic Design
Executive Creative Director, Mr. Rohit Sharma
Innocean Advertising BFA, Fine Arts, College of Art, New Delhi.
Ms. Sheetal Thakur Subject: Foundation Studies in Drawing &
Business Head, Educomp Illustration
Mr. Shivjeet Kullar Ms. Seema Srivastav
Chief Executive Officer, K-Factor Art Historian
Mr. Shiv Shankar Moitra Mr. Vikram Kalra
Chief Executive Officer, Event Engineers Freelance Photographer & Designer
Ms. Shrey Sen Mr. Vijaybahu Joshi
Head- Customer Satisfaction, IDC - Mumbai
Synovate India Subject: Graphic Design
Mr. Srikant Sastri Mr. Vishvesh Sant
Managing Director, Solutions Digitas Alumni: National Institute of Design
An idea can turn to dust or magic,
depending on the talent that rubs against it.
William Bernbach

NiA Ltd. headquartered in the National

Capital Region (NOIDA) is a one –of- its required to be available at all times in
-kind institute in South East Asia, the duration of the semester to
providing contemporary and quality participate in various academic and
international level programs in career events.
Advertising, Public Relations,
Communications Management,
Graphic Design and now Management How to Apply:
at NBS —(NiA Business School). If you are a graduate, please proceed to
Established by industry professionals, fill the enclosed application or just
NiA Ltd. is a corporate body. Its mission download the form from our web site:
is to create a practical and industry
oriented approach towards education, Please attach attested photocopies of
training and build a renewable talent your documents with the form and two
bank for the media and photographs. You are required to attach
communications industry. a sum of Rs. 900/- as registration fee
NiA Ltd. intends to establish its with each application.
business school - National Business After the registration we will invite you
School (NBS) - that will apply to AICTE to participate in a written test and/or
in due course before it starts to Interview.
function. At the moment NBS is
functioning only as a study center of
the Punjab Technical University (PTU) Admission Notification:
and all the MBA programs are offered All successful candidates are duly
as per the university but with NiA informed by personal letter and their
The Institute

advantages. names may also be posted on our

NiA is a registered limited company website. Students are advised to contact
and an autonomous institute. It is not a the Admission office at this stage and to
university under the UGC act and does obtain any other information they seek.
not confer any degrees.
Fee Deposit & Document Verification:
Award of Diploma & NiA Convocation: Students who have received an
All students who complete the admission notification are advised to
respective programs with adequate ensure an early fee deposit to ensure a
marks and sufficient credits are seat. Late payment may result in
awarded the corresponding Diploma. disappointment in case of limited seats.
The same may be withheld only in case All original documents should be
of a disqualification where in each deposited at this stage which are
case, students are given the returned later after due verification. The
opportunity to reappear. The Diploma Admission may be deemed cancelled at
is awarded at a ceremony held for all any point in case if the documents are
qualifying students on completion of found to be incorrect or incomplete.
the Program.
Residential Accommodation:
Timings: Off campus residential accommodation
The institute functions on a five day is available separately (on additional
week format, between 0930 and 1600 charge) for both men and women. Our
hours, usually Mondays through admission office will help you find an
Fridays, during term time except on appropriate accommodation close to
national holidays and during the the campus. Outstation students are
Christmas week. Some of the classes requested to ensure to apply formally
may be held on Saturdays as well. for getting the suitable accommodation
Industry interaction usually takes place arrangement for themselves well in
on Saturdays and many weekends are advance to avoid disappointment.
spent working in case of guest faculty Please check with our Admissions Office
visits and project work. Students are for assistance in this regard.
NiA invites students for a post graduate
program of knowledge practices Everything on the NiA campus - from
immersed in real-world challenges. our multimedia classrooms to our
Come into a diverse community of happy atmosphere is
colleagues and faculty reflecting a
world of talent, beliefs and designed to encourage community
backgrounds. Into an intense period of collaboration for a richer learning
Global advantages

personal and professional

transformation that prepares you for
challenges in any functional area - Networking opportunities:
anywhere in the world. Many of our postgraduate students will
To experience the programs at NiA is to have significant experience in the
go inside the issues that matter - and workplace and therby combining study
to reach inside yourself for the with their careers. This means you can
strength, skills, and confidence you will benefit from the networking
develop to face them. In every case, opportunities provided by meeting
class, event and activity, you are asked other students with managerial and
not only to study leadership, but to creative positions in organizations in
demonstrate it. NCR and beyond.
Benefits to your organization (for
This is how studying at NiA makes a working professionals): If you are
world of a difference for you: combining study with work, or taking a
Learning in practice: break from work to study, here are just
a few of the benefits that you could
It's one thing to learn theory from bring to your employer through the
lectures and textbooks. It's something NiA programs:
else entirely to learn how to make
decisions in the face of conflicting data, — Your constructive and creative
complex politics and intense time and input on day-to-day issues will
fiscal pressures - then defend your benefit from your thorough
choices among peers as motivated and understanding of overall business
intelligent as you are. That's exactly strategy
what you'll do at NiA. Delivered — Your increased knowledge will
through in-depth, case-method make you better equipped to deal
learning that puts you in the role of the with the complex facets of
decision maker. Field studies, career modern management
treks and in-depth immersions under — Your holistic appreciation of your
experts and industry luminary faculty company will enable you to
guidance take students to the frontiers contribute to achieving a
of new markets, practices and sustainable competitive position
technologies across the globe. in today's changing business
An engaging community: — Your ability to lead, manage and
At its core, NiA student life is built motivate other staff members will
around an intense experience that's be enhanced
invigorated with year-wide events, — Through the Specialization
student activities, guest speakers, project, your company can gain a
seminars and so much more. In fact, valuable piece of
many of our student profiles share a consultancy/research that is
common theme: how the students tailored specifically to its needs
have not only found a community of The institute's NCR location and
support, but a close-knit network of excellent transport links makes it easy
friendships that last a lifetime. to reach.
Make it simple. Make it memorable.
Make it inviting to look at. Make it fun to read.
Leo Burnett
Brand Management

Programs Offered
Full Time Programs
MBA* Admission Process
(Marketing) Please send your CAT/MAT/XAT score
along with your application. In the
Eligibility: Graduation in any discipline absence of this score, you will have to
NiA's premier Advertising program appear in the NBS Admission Test, that
taught on MBA standards along with you can clear prior to GDPI. (Time
standard University curriculum required 75 minutes).
delivered by our world class faculty Term Information:
taking you to the forefront of Fall Term:
advertising and communications Sessions begin - Second Monday of
business August 2011
MBA* Duration:
(IT, HR, Finance & Retail) 2 Years (4 Semesters)
Eligibility: Graduation in any discipline Fee: All-inclusive fee for any of the
Standard University Program taught by PGPMCM +MBA or PGPM+MBA
NBS faculty on global standards with programs in the session 2011 is
an experience you can have only at Rs. 4,50,000/- plus applicable local
NBS taxes. All fees are non refundable.
Now receive a Fees can be paid either by cheque or

Part Time Programs
Demand Draft in the name of 'NiA
MBA* Business School' payable at Noida or
for Working Professionals (Any Stream)
Netbook Eligibility: Graduation in any discipline
* NiA is an authorized study center of
*no extra charges. with minimum 1 year work experience the Punjab Technical University (PTU)
for the Part Time/ Executive weekend and the MBA degree is awarded by
programs Punjab Technical University
Year 2 - Specializations
MBA 901 Consumer Behavior
Management Programs

MBA 902 Marketing Research

MBA 903 Retail and Supply Chain
MBA COURSE STRUCTURE MBA 904 Advertising and Sales
Year 1 - General MBA 905 Rural Marketing
SEMESTER I MBA 906 Services Marketing
MB 101 Principles & Practices of MBA 907 International Marketing
MB 102 Organizational Behavior Human Resource Management
MB 103 Accounting for Management MBA 961 Social Security & Labor
MB 104 Quantitative Techniques Welfare
MB 105 Managerial Economics MBA 962 Training & Development
MB 106 Seminar on Executive MBA 963 Industrial/Organizational
Communication Psychology
MB 107 Workshop on Computers for MBA 964 Industrial Relations & Labor
Management Laws
MB 108 Viva-voce MBA 965 Organization Development
MBA 966 Performance &
SEMESTER II Compensation Management
MB 201 Business Environment MBA 967 International Human
MB 202 Production and Operations Resource Management
MB 203 Human Resource Retail Management
Management MBA 551 Retail Concepts and
MB 204 Marketing Management Environment
MB 205 Financial Management MBA 552 Supply Chain Management
MB 206 Workshop on Research MBA 553 Retail Store Management
Methodology Finance
MB 207 Workshop on Information MBA 921 Security Analysis & Portfolio
Technology Management
MB 208 Viva-Voce MBA 922 Direct Tax Planning
MBA 923 Strategic Financial
MB 301 Applied Operations Research MBA 924 Management of Financial
MB 302 Corporate Legal Environment Services
MB 303 Major-I MBA 925 International Finance
MB 304 Major-II MBA 926 Management Control
MB 305 Major-III/ Minor-I
MBA 927 Financial Engineering
MB 306 Seminar on Management
Information Systems
MB 307 Presentation of Training Information Technology Management
Report MBA 981 Programming in C/C++
MB 308 Viva-Voce MBA 982 Relational Database
Management System
SEMESTER IV MBA 983 Software
MB 401 Strategic Management MBA 984 E-Commerce & IT Enabled
MB 402 Project Management &
Entrepreneurship MBA 985 Introduction to Computer
MB 403 Major-IV
MBA 986 Visual Programming
MB 404 Major-V
MBA 554 Retail Branding & Strategy
MB 405 Major-VI/ Minor-II
MBA 555 Customer Relationship
MB 406 Final Research Project
(200 Marks)
MBA 556 Mall Management & Risk
MB 407 Viva-Voce
When you reach for the stars you may not quite get one,
but you won't come up with a handful of mud either.
Leo Burnett
International Experiences

The IXP Difference: Not a Trek - The IXP

differs from the NBS Career Treks in
several important ways. First and
foremost, faculty leaders develop
program content and lead each IXP.
Second, faculty leaders' educational
objectives shape IXP itineraries and
activities. Third, faculty leaders commit
to the pedagogy of experiential
learning, meaning that the IXP aims to
go beyond creating educated tourists,
thereby facilitating the transmission of
key ideas in managerial practice
The IXP Objective: Learning through through learning activities. Fourth is
Context - To develop outstanding the related commitment to help
leaders that will make a difference in students learn by completing work
the world demands a business projects and then sharing their
education and perspective that is both experiences with the wider NBS
practical and far-reaching. NBS's community.
International Experience program (IXP)
For the class of 2011-13, NBS is
maximizes participant-centered
pleased to offer the following IXPs:
learning experiences by integrating the
school's distinctive case method of * London: Financial Management in
teaching with field-based learning challenging times
activities that integrate first and * Oxford: International Trade
second-year students during a Practices relearned
semester break.
* New York: Meeting the emerging
The cornerstone of the IXP is the new world order
expertise of faculty leaders who
* China: Understanding a Business
develop program content around key
teaching objectives reached through
global field-based learning activities. * Europe: Europe Divided? The
Economic Geography of Business
An IXP typically is comprised of a
three-part learning experience: * India: Incredible India - New
Opportunities and New
* Pre-departure activities to introduce
and prepare students for the IXP
* Israel: The Entrepreneurship and
* An intensive multi-day Industry
Venture Capital "Miracle"
Experience during the break that
may combine travel, meetings, and * Brazil: Business Opportunities in
student projects Emerging Markets
* A post-program opportunity for
sharing lessons learned with the Note: For select students only – on
wider NBS and Industry additional costs or industry
communities scholarships
An all-inclusive fee for the One Year
Diploma Program is Rs.1,80,000/- plus
applicable local taxes. All students
should refer to the fee plan for details.
All fees once paid are non refundable.
Fees can be paid either by Cheque or
Demand Draft in the name of 'National
Institute of Advertising' payable at New
Delhi or Noida.
The basic qualification for admission is
graduation in any discipline with good
communication skills and enthusiasm
for hard work. Students having cleared
post graduation in any discipline and
with work experience may also apply.
Selection Procedure:
Selection among eligible candidates is
PROGRAMS OFFERED made on the basis of applicants'
Post Graduate Program in Advertising academic record and Personal
& Communication Management Interview with the President of NiA.
(PGPACM) This procedure is uniform for
Post Graduate Program in Advertising everybody. Successful candidates on
& Creative Communication (PGPACC) being selected are informed

individually, by letter. The admission

The fastest growing sector of the list is also displayed at the Institute and
communication industry, Advertising posted on the Institute website.
has evolved to become the first choice
of young professionals across India. How to Apply:
NiA's programs offer the best learning Applicants are advised to apply giving
ground, a comprehensive all round complete particulars as mentioned in
training and provides the right stepping the form. The form is enclosed with
stone towards a successful career in this leaflet. You may also download the
the country's foremost Advertising, same from Please
Public Relations, Design, Out-of-home, check for interview dates.
Activation, Media and Direct Marketing Your admission to the course will be
agencies/companies. Students are considered only on your presenting a
offered rigorous instruction in this One complete registration form with all
year fast track program, thereby duly attested documents and a
preparing them and well enough to registration fee of Rs. 900/- by Demand
tackle the pace and hard work required Draft in the name of 'National Institute
for this demanding career. of Advertising' payable at New Delhi or
Backed by senior advertising Noida.
professionals from the industry, the Duration:
Now receive NiA programs are well designed and 1 Year (Approx. 10 Months)

FREE* contemporary in nature. Continuous

interaction with professionals and
2 Semesters
Awarding Body:
Netbook working on real projects makes our
student the right professional to fit in National Institute of Advertising
*no extra charges. the global environ of today's industry. Note: NiA is a registered private
Placement assistance is offered to all institute and not a university under the
successful candidates. UGC act and does not award degrees.
Advertising Communication

Advertising Management (PGPACM)
Market Research
Marketing Management
Public Relations
Consumer Behavior
Media Planning
Copy Writing
Event Management
Brand Management
Services & Relationship Marketing
International Campaigns

Design Workshop
Digital Marketing Workshop
Production – Press & Channel Visit

Specializations: (requires internship)

Client Servicing
Account Planning
Media Planning
Public Relations
Event Management

Individual Term Paper (compulsory)


Total Credits in
Total Credits required
for Diploma 10

Total Number of
Class Contact Hours 420
Total Number of
Self Study Hours Required 250

All papers carry one credit. A total of
10 credits have to be obtained with
minimum 40% marks in each for award
of Diploma. 60% marks are
Now receive a traditionally awarded to project work/

FREE * group presentations and 40 % to the

written examination, though the final
Netbook discretion lies with the concerned
faculty member. Specialization will be
*no extra charges. mentioned on the Diploma only after
successful completion of subject
internship and separate evaluation in
Every advertisement should be thought of as a
contribution to the complex symbol which is the brand image.
David Ogilvy

Creative Communication (PGPACC)
Elements of Design & Typography
Marketing Management
Advertising Creative

Consumer Behavior
Creative Planning
Creative /Design Software
Brand Management
Film Scripts, TVCs, Storyboards
International Campaigns

Photography Workshop
Printing Press & Studio Visits

Specializations: (requires internship)

Retail Space Design
TVC Set Design
Individual Term Paper (compulsory)

Total Credits in
Total Credits required
for Diploma 10

Total Number of
Class Contact Hours 420
Total Number of
Self Study Hours Required 250

All papers carry one credit. A total of
10 credits have to be obtained with
minimum 40% marks in each for award
of Diploma. 60% marks are
traditionally awarded to project work/
Now receive a group presentations and 40 % to the

FREE * written examination, though the final

discretion lies with the concerned
Netbook faculty member. Specialization will be
mentioned on the Diploma only after
*no extra charges. successful completion of subject
internship and separate evaluation in
addition to the basic diploma.
While polytechnics and computer
design schools provide a basic skill, we
provide a comprehensive training
utilizing intellectual as well as acquired
skills, catering to the specific needs of
the communication design industry
The requirement of this industry
changes with growing technology, and
we at NiA realize the potential and
THE PROGRAMS: equip our students to handle the
360 degree creative, 361 degree constant endeavor of change.
A Career in Graphic Design at Delhi or Personal Pre Requisites:
Bristol England
A creatively inclined mind and good
NiA now has an affiliation with the drawing skill form the foundation of
UWE, this career. Students must train in
University of West England, Bristol. drawing at school level to get
This allows our students to transfer admission to the institute. However
their credits after completing either further drawing training is provided
their foundation or 3 years diploma at during the four years study.
NiA and proceed to UWE and get a
recognized degree. Travel to, stay and A Word of Caution:
cost of study at UWE are not included
in NiA fees. It is a demanding training program and
career, where there are NO short cuts.
Even to pass the basic program,
Curriculum at NiA extensive work in needed which is
The program is divided in three parts: personal training based and involves
First two years are devoted to the hours of painstaking labor.
Foundation Program and then the next
four semesters consist of a Advantages:
Specialization Study. Although based
on international standards, the Fast growth, high profile and good
Institute Design department offers only remuneration is sure for the talented
two specialization options at the and willing worker.
present moment.
Foundation Diploma in Design is Fee:
awarded after completion of two An all-inclusive fee for the Design
years. Programs applicable for sessions
Graduate Diploma in Design is starting in 2011 is Rs. 1,26,000/-* per
awarded after completion of next year plus applicable local taxes. Please
one year - 3rd year. ask for a fee plan. Fee once paid is non
3 Years - Graduate Diploma in
Design (GDD) Students are provided a Laptop
computer complimentary in the
After GDD, you may take direct entry in second year.
4th Year at Bristol University in Graphic

Design or take placement from NiA.

You may continue for the fourth year at Eligibility:
NiA its self and take the Advanced Candidates must apply through our
Diploma in Design. selection procedure to secure
The communication design is one of admission.
the largest growing segments in the Class XII pass by CBSE, ICSE or any
graphic design and media industry Indian State Education Board.
Now receive today. A communication designer UK 'A' levels or equivalent.
works in the ambit of advertising,
starting from a visualizer and going on
to become an agency head. Many
opportunities arise in the areas of
Selection Procedure:
A written creative test is conducted at
in Year 2 publication houses, design studios, film Institute premises. Students are
and media houses, etc. NiA trains their requested to carry art and drawing
*no extra charges.
students to be more than adequately material, colors and crayons etc. NiA
trained for all these design will supply examination, drawing and
applications. test sheets.
All applying candidates must appear
for an interview with a member of the
Admissions Committee or Director of
the Program.

You must complete each level of
course before proceeding to the next.
Students must complete minimum
required credits with a grade of C or
higher in each course for award of the
Diploma. There are some compulsory
projects failing in which does not
qualify for the Diploma even if the
credits are complete.

How to Apply:
Applicants are advised to apply giving
complete particulars as mentioned in
Design Yr. 1
the form. The form is enclosed with Module No. of Credits
this brochure. You may download the Note: * Each module has 180 contact
same from hours and 120 non contact hours
Please check for interview dates. All subjects offer skill building, as well
Your admission to the course will be as initiation to design methods
considered only on your presenting a SEMESTER - I
complete registration form with all Drawing - I 15
duly attested documents and a Elements of Design 15
registration fee of Rs.900/- by Demand Color - I
Draft in the name of 'National Institute Form a space
of Advertising' payable at New Delhi. If Environmental Perception 15
visiting personally, the registration Total Credits 45
amount may be deposited in cash.
Note: Continuation of skill and
knowledge building, in terms of
Duration: research and analysis.

3 Years: 6 semesters
A Foundation Diploma will be awarded
after completion of first two years - 4 SEMESTER - II
semesters. Drawing and Illustration 15
Color - I 15
Term Information: Design Process 15
Total Credits 45
I Fall Semester: August - December
II Winter Semester: January - May
Art Appreciation
Awarding Body: Material and Methods
National Institute of Advertising Paper Modeling
Note: NiA is a registered private Note:Documentation (Field trip and
institute and not a university under the study) Visits to Art Galleries, Museums
UGC act and does not award degrees. and Exhibitions
Design Yr. 3
Note: All subjects now are based
on project work which lays emphasis
on research, ideation and concept

Communication - II 15
Visual Identity 15
Visual Thinking 15
Publication Design 15
Total Credits 60

Advertising Design 15
Design Project - I 15
Design for Packaging and Retail 15
Design Project - II 15
Total Credits 60
Note: Students are encouraged to
experiment and work with different
media of communication forms, e.g.:
Film Animation
Detailed Project Work, Final Renditions
of all work
Independent study in different spheres
of interest culminating in a broad
based design project keeping
communication strategy in mind

Exposure to working in the industry
Practical work Integrated with theory
Design Yr. 2

as well as independent projects, core

competence modules
Design Yr. 2
Pre - Diploma
SEMESTER - III Compilation of All work
Drawing for Communication 15 Presentation
Publication Design - I 15 Diploma Project 30
Basic Graphic Design 15 Total Credits 30
Typography - II 15 Note:This is the final semester which is
Form Space and Structure 15 devoted to documentation of all work
Total Credits 75 into a workable format
Note: Advanced skills and Real time or hypothetical projects
development of visual language spread over 8 weeks constitute the
Attending workshops, seminars and final project which has to meet the
conferences evaluation criteria for obtaining the
Now receive
Poster Design 15 GRADUATE SHOW

in Year 2
Communication - I (Project)
Total Credits
Total Credits across 3 Years 360

Note: All pre- requisite modules for Additional Information

*no extra charges. learning graphic design, project
development using design methods, Total Number of
self study and Group Projects: include Class Contact Hours 1260
peer interaction, self study and team Total Number of Self Study
work Hours Required 2520
Mentors 2009-10
Abhishek Chaswal
Aman Kishore
Anuj Sharma
Bhavna Sharma
Gautam Bordoloi
Kaveri Naag
Love Guglani
NiA requested its alumni to help mentor the batch MCM of 2009-10 and
got an excellent response. 22 alumni from various batches volunteered for Nidhi Prakash
the program and were duly assigned two to three freshmen. Each one in
turn was contact by the protégés and a bond was formed. The alumni Rachna Arora
counseled these students on matters of career options, choices to make,
success rates, the way forward etc. including how to prepare for the chosen
Randhir Singh
career ahead. Ruchi Budhiraja Warikoo
NiA management is grateful to the following mentors for the valuable
inputs and for making it a successful mentorship program. Interested Sachin Gupta
alumni may contact to volunteer for program 2011-12. The
program has been assigned for the year 2010-11 already. Mentor
Saurabh Dey
Certificates have been delivered for 2009-10. In particular, Ms. Mukta Shailja Vohra
Kapoor, alumnus NiA, permanent volunteer and Corporate Head -
Marketing, Old World Hospitality receives a special 'thank you' certificate Smita Dhall
though she is not a part of the mentors formal program.
Sudipto Poddar
Protégé speak: Supriya Sodhi
I think Utpal sir was really friendly, encouraging and forthcoming. I am really Surabhi S. Luthra
grateful for the advice received.
Tania Suri
Tanya ma’m is vivaciously friendly and helpful. I called her all the time and she
was really patient with me. Utpal Kelovkar
Vikram Pareek sir is very serious minded but also very helpful and comes up Vikram Pareek
with great insights.
Yashaswi Bhatt
My mentor took me out for coffee and meals – she is so senior in the industry -
I was at first a little shy, but later I realized she did it to build my confidence.
My mentor sent me so many event invites.
I saw five Hollywood movie premiers with my mentor. Thank you NiA. I am so
spoilt now.
Mr. Yashaswi Bhatt is so cute – he is a great guy and I am glad I have a friend
in my mentor.
(names withheld )
"Word of mouth is the best medium of all".
William Bernbach

Following scholarships are available for

a limited number of applicants:
— Smt. Vidya Vati Kapoor Memorial
Scholarship for a Humanities
stream topper from any Indian
— Sh. Anand Mohan Suri Memorial
Scholarship for a Commerce
stream topper from any Indian
— Smt. Savitri Rani Gupta Memorial
Scholarship for outstanding
creative skills
— Neena & Narinder Nath Duggal
Memorial Scholarship for
meritorious students with over
90% marks at Class XII level
— Dr. Mrs. Prem Lata Suri Memorial
Scholarship for meritorious
female students in any stream
with over 90% marks at Class XII
— Dr. Basant Lal Wadehra Memorial

Scholarship for needy students in

any stream
In an endeavor to provide an equal — Kiran & Sudhir Lal Memorial
education opportunity to all qualifying Scholarship are offered for our
students, merit scholarships are Advertising Programs
provided each year. The qualifying
criteria for obtaining a scholarship are
based on academic achievement and In addition to the above, the institute
family's financial status of the applying offers study assistance to school going
students. Full or part scholarship will children by way of financial support,
be offered after assessment of each provision of books and study material
application. and payment of school fees to a limited
number of applicants each year. This
facility can be availed by meritorious
How to apply: students and female children for
Please write a personal application in continuing education. Alumni and
your own handwriting addressed to current students may identify and
the Director mentioning reasons for recommend deserving cases.
applying. Please ensure that adequate
academic and financial records are The institute offers job assistance and
enclosed for easy assessment of your counseling for all such applicants
case. You may take advice from your during or after completion of
Admissions Counselor. education.

Equal Opportunities for Women: Scholarship Committee Chairman:

In case of young women who face Mrs. Namrata Suri
opposition or discrimination at home
by parents' or guardians' refusal/ Committee Members:
reluctance to spend on the higher Dr. (Mrs) Rashme Bahl
education of a female child, counseling Mr. Parveen Ahluwalia
is available together with families and Mrs. Malika Uppal
such students may contact us directly. Mrs. Rachna Kapoor
A devoted full time Placement Co-
ordinator identifies the best of job
opportunities across the media and
communications industry to past
and current students with the help
of an intensive and comprehensive
job search strategy under the direct
supervision and guidance of the
President, NiA. The Institute
provides placement opportunities
for all students on successful
completion of their program.
Alumni & Part Time Students: As
and when appropriate
opportunities arise, alumni and part PARTIAL LIST OF SELECT EMPLOYERS
time students are also helped in
finding better or suitable jobs, Advertising
thereby providing an ongoing AB&M
support system to all alumni. In this Adbur India
regard, students are advised to keep Bates India
the Placement Coordinator apprised Capital Advertising
of their requirement and change of Contract Advertising
address, etc. Draft FCB Ulka
Enterprise Nexus
Equus Advertising
Placement Committee Chairman: Euro- RSCG
Mr. Parveen Ahluwalia Everest Advertising
Committee Members: J Walter Thomson
Ms. Malika Uppal Law and Kenneth Event Management
Ms. Mukta Kapoor Leo Burnett DNA
Ms. Jyotsna Singh Kaushik Lowe Encompass
Mr. Abhishek Gulyani MAA Bozell Event Engineers
McCann Erickson Grey Worldwide
MNC Saatchi Show Time
Mudra Communications Wizcraft Entertainment
Ogilvy & Mather
Percept Advertising Media Agencies
R K Swamy/BBDO Carat —India
Rediffusion DY&R Group M
Saatchi and Saatchi Madison DMB&R
TBWA Media Palette
TBWA Anthem Mindshare
Universal McCann MPG
Corporate Zenith Optimedia
Aviva Life Insurance Media Houses
Benetton Discovery India
Google Eenadu Group
Haier Telecom Hindustan Times

Jet Airways India Today Group

Jindal Steel Indian Express
Liberty Footwear Madison DMB&R
Make my trip Mail Today
Marks and Spencer's NDTV
Natuzzi Outlook Magazine
Old World Hospitality SAB TV
Radisson Group Sony Entertainment
RE/MAX Real Estate STAR TV
Reebok TV Today
Siemens Zee TV
Unitech Wireless Public Relations
Design & Publishing Corporate Voice Weber Shandwick PR
Anando Dutta Associates Genesis PR
Brand Planet (Elephant) IPAN
BVN Design Lexicon PR
Chaos Design Linopinion
Design Dimensions Perfect Relations
Desmania Text 100
Dorling Kindersley
Hard News Publication Research
India Today IMRB
Itu Chaudhari Design Market Probe
Mail Today Nielsen
Niyogi Books TNS
All artwork used in this brochure is reproduced from original work by students of Graphic Design, NiA.
Designed by Inter Network and printed digitally.

National Institute of Advertising

W 23, Sector 11, NOIDA 201301 INDIA
Tel: (+91 120) 4548 555 Mobile: (+91) 9871 565 565