INDUSTRY OVERVIEW

INTRODUCTION
Stock exchanges to some extent play an important role as indicators, reflecting the performance of the country’s economic state of health. Stock market is a place where securities are bought and sold. It is exposed to a high degree of volatility, prices fluctuate within minutes and are determined by the demand and supply of stocks at a given time. Stock brokers are the ones who buys and sells securities on behalf of individuals and institutions for some commission. The Securities and Exchange Board of India (SEBI) is the authorized body, which regulates the operations of stock exchanges, banks and other financial institutions. The past performances in the capital markets especially the securities scam by ‘Hasrshad Mehta’ has led to tightening of the operations by SEBI. In addition the international trading and investment exposure has made it imperative to better operational efficiency. With the view to improve, discipline and bring greater transparency in this sector, constant efforts are being made and to a certain extent improvements have been made.

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HISTORY
HISTORY OF THE STOCK BROKING INDUSTRY
Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager and obscure. By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. Though the trading list was broader in 1839, there were only half a dozen brokers recognized by banks and merchants during 1840 and 1850. The 1850's witnessed a rapid development of commercial enterprise and brokerage business attracted many men into the field and by 1860 the number of brokers increased into 60. In 1860-61 the American Civil War broke out and cotton supply from United States of Europe was stopped; thus, the 'Share Mania' in India begun. The number of brokers increased to about 200 to 250. However, at the end of the American Civil War, in 1865, a disastrous slump began (for example, Bank of Bombay Share which had touched Rs 2850 could only be sold at Rs. 87). At the end of the American Civil War, the brokers who thrived out of Civil War in 1874, found a place in a street (now appropriately called as Dalal Street) where they would conveniently assemble and transact business. In 1887, they formally established in Bombay, the "Native Share and Stock Brokers' Association" (which is alternatively known as "The Stock Exchange"). In 1895, the Stock Exchange acquired a premise in the same street and it was inaugurated in 1899. Thus, the Stock Exchange at Bombay was consolidated. Thus in the same way, gradually with the passage of time number of exchanges were increased and at currently it reached to the figure of 24 stock exchanges.

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DEVELOPMENT
An important early event in the development of the stock market in India was the formation of the Native Share and Stock Brokers’ Association at Bombay in 1875, the precursor of the present-day Bombay Stock Exchange. This was followed by the formation of associations /exchanges in Ahmedabad (1894), Calcutta (1908), and Madras (1937). IN addition, a large number of ephemeral exchanges emerged mainly in buoyant periods to recede into oblivion during depressing times subsequently. In order to check such aberrations and promote a more orderly development of the stock market, the central government introduced a legislation called the Securities Contracts (Regulation) Act, 1956. Under this legislation, it is mandatory on the part of a stock exchanges to seek government recognition. As of January 2002 there were 23 stock exchanges recognized by the central Government. They are located at Ahemdabad, Bangalore, Baroda, Bhubaneshwar, Calcutta, Chenni,(the Madras stock Exchanges ), Cochin, Coimbatore, Delhi, Guwahati, Hyderbad, Indore, Jaipur, Kanpur, Ludhiana, Mangalore, Mumbai(the National Stock Exchange or NSE), Mumbai (The Stock Exchange), papularly called the Bombay Stock Exchange, Mumbai (OTC Exchange of India), Mumbai (The Inter-connected Stock Exchange of India), Patna, Pune, and Rajkot. Of course, the principle bourses are the National Stock Exchange and The Bombay Stock Exchange , accounting for the bulk of the business done on the Indian stock market. While the recognized stock exchanges have been accorded a privileged position, they are subject to governmental supervision and control. The rules of a recognized stock exchanges relating to the managerial powers of the governing body, admission, suspension, expulsion, and re-admission of its members, appointment of authorized representatives and clerks, so on and so forth have to be approved by the government. These rules can be amended, varied or rescinded only with the prior approval of the government.

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4 . who are from the broking community (one third of them retire ever year by rotation). BSE(BOMBAY STOCK EXCHANGE) The Stock Exchange. which decides the policies and regulates the affairs of the Exchange. of India under the Securities Contracts (Regulation) Act. 1956. It also strives to educate and enlighten the investors by conducting investor education program and making available to them necessary informative inputs. debt and derivatives upholds the interests of the investors and ensures redressal of their grievances whether against the companies or its own memberbrokers. The Governing Board consists of 9 elected directors. A Governing Board having 20 directors is the apex body. Mumbai. while providing an efficient and transparent market for trading in securities. six public representatives and an Executive Director & Chief Executive Officer and a Chief Operating Officer. It is the oldest one in Asia. It is a voluntary non-profit making Association of Persons (AOP) and is currently engaged in the process of converting itself into demutualised and corporate entity. It is the first Stock Exchange in the Country to have obtained permanent recognition in 1956 from the Govt. The Exchange. popularly known as "BSE" was established in 1875 as "The Native Share and Stock Brokers Association". even older than the Tokyo Stock Exchange. three SEBI nominees. It has evolved over the years into its present status as the premier Stock Exchange in the country. which was established in 1878.

It started operations in June 1994. risk management. Products . 5 . It provides a nation-wide. The Indian Capital Markets are a far cry from what they used to be a decade ago in terms of market practices. It has been playing a leading role as a change agent in transforming the Indian Capital Markets to its present form. The standards set by the exchange in terms of market practices. NSE(NATIONAL STOCK EXCHANGE) NSE was incorporated in 1992 and was given recognition as a stock exchange in April 1993. NSE has been able to achieve all the objectives for which it was set up. with a high degree of transparency and equal access to investors irrespective of geographical location. infrastructure. clearing and settlement and investor service. Subsequently it launched the Capital Market Segment in November 1994 as a trading platform for equities and the Futures and Options Segment in June 2000 for various derivative instruments. technology. Within a very short span of time. with trading on the Wholesale Debt Market Segment. technology and service standards have become industry benchmarks and are being replicated by other market participants. NSE has been able to take the stock market to the doorsteps of the investors. The high level of information dissemination through on-line system has helped in integrating retail investors on a nation-wide basis. The technology has been harnessed to deliver the services to the investors across the country at the cheapest possible cost. screen-based. automated trading system.

6 .  In India NCDEX has maximum settlement guarantee fund. industrial companies. NSI etc…. hedgers and arbitrageurs. constructed on the basis of the current national institutes the exchange has been established with the coloration of leading institutes like NABARD. banks and developers of kiosk network NCDEX is able to provide current rates and contracts rate.  NCDEX is one of the traditional media which gives online information  NCDEX is one of the Indian commodity exchange. 2003. Promoters of NCDEX are  National Stock Exchange(NSE)  ICICI bank  Life Insurance Corporation(LIC)  National Bank for Agricultural and Rural Development (NABARD)  IFFICO  Punjab National Bank (PNB)  CRISIL WHY NCDEX?  NCDEX is nationalized screen based system which is providing transparent. private and easy services. In commodity market the main participants are speculators. LIC. This exchange provides facilities to their trading and clearing member at different 130 centers for contract. NCDEX (NATIONAL COMMODITIES AND DERIVATIVES EXCHANGE) NCDEX started working on 15th December. news agencies.  NCDEX has appointed two exports for checking quality at the time of delivery FACILITIES PROVIDED BY NCDEX  NCDEX has developed facility for checking of commodity and also provides a wear house facility  By collaborating with industrial partners.

 NCDEX is working with tax officer to make clear different types of sales and service taxes.  To avail farmers from risk of fluctuation in prices NCDEX provides special services for agricultural. To prepare guidelines related to special products of securitization NCDEX works with bank.  NCDEX is providing attractive products like “weather derivatives” 7 .

offering unlimited growth opportunities to commodities market participants. volume (in 000’s). price quotation unit. online multi-commodity marketplace. buy qty.R. online digital exchange for commodities futures trading in the country and has accordingly initiated several steps to translate this vision into reality. D. is all set up to introduce a state of the art. close & open interest. Market Watch: The market watch window is used to view the market details for a particular or group of contracts and for a particular instrument type. last traded price. buy price. 8 . high. value (in lac). become the country’s premier exchange. low. MCX(MULTI COMMODITY EXCHANGE) ‘MULTI COMMODITY EXCHANGE’ of India limited is a new order exchange with a mandate for setting up a nationwide. MCX has taken several initiatives for users In a new generation commodities futures market in the process. sell qty. This window displays the following details: Symbol. sell price.% change. MCX. average trade price. Expiry. As a true neutral market.P. open. an independent and a de-mutualized exchange since inception.

And as an extension of stock broking. Just because of this Transaction cycle. the whole business of Securities and Stock Broking has emerged. At the end of the trade cycle. the business of Online Stock broking/ Online Trading/ EBroking has emerged. He selects a broker and instructs him to place buy/sell order on an exchange. TRANSACTION CYCLE Decision to trade Placing Order Funds or Securities Transacti on Cycle Trade Execution Settleme nt of trades Clearing of Trades A person holding assets (Securities/Funds). 9 . the trades are netted to determine the obligations of the trading member’s securities/funds as per settlement cycle. A securities transaction cycle is presented above. The order is converted to a trade as soon as it finds a matching sell/buy order. decides to buy or sell the securities. Buyer/seller delivers funds/ securities and receives securities/funds and acquires ownership of the securities. either to meet his liquidity needs or to reshuffle his holdings in response to changes in his perception about risk and return of the assets.

Citibank.com) ICICI WEB TRADE LTD. UTI. 5. 3. REFCO SIFY SECURITIES PVT LTD.com) INDIABULLS (www.hdfcsec. OBC. OBC. UTI SECURITIES LTD.com) 5 PAISA.kotakstreet. Parameters A/c Opening Fee Trading Demat NIL NIL 250 NIL Brokerage Delivery 0.10 0.40 0.icicidirect.sharekhan. IDBI CAPITAL MARKET SERIVICES LTD. 9.MAJOR PLAYERS 1. (www. HDFC. IDBI & Citibank ICICI Bank N.59 0.COM (www. (www. 4.10 0. S S KANTILAL ISHWARLAL SECURITIES PVT LTD.indiabulls.06 0. MOTILAL OSWAL SECURITIES LTD.A.com) 8.50 0.com) 6.75 0. 7. UTI & ICICI Bank Kotak Bank & Citibank HDFC & Other 4 Banks Sharekhan ICICI Direct Indiabulls 5 paisa A/c 750 750 750 800 Kotak Street HDFC Securities 500 700 N. 2. 10.18 0.A. HDFC SECURITIES LTD.20 Square Off 0. NIL 0.05 Interface Banks Associated with HDFC.com) KOTAK SECURITIES LTD. (www.15 10 . (www.5paisa.50 0.

S.  5PAISA. Kotak Mahindra MF. ICICIdirect. Franklin Templeton India MF. That’s why Sharekhan has the trading products. LTD. (ICICIdirect.com): Sharekhan.com was the first entrant into e-broking. Reliance Capital MF.com provides the 3-in-1 to the users which ties in their saving bank account and their Demat account to their brokerage account electronically. In future. ICICdirect. Sharekhan is planning to enter in Mutual funds. A research and analysis team is constantly working to track performance and trends. And it has started MF (Mutual Funds) on priority basis but wants to grow in it. Principal MF. TATA MF and DSP MERRILL LYNCH MF) through their trading account.  ICICI WEB TRADE LTD. KANTILAL ISHWARLAL SECURITIES PVT.com has the option of trading in shares in cash.com): ICICIdirect. An investor can also invest in 14 Mutual Funds (Prudential ICICI MF. This integration ensures that money is transferred to/from their bank account and the shares are transferred from/to their Demat account automatically without writing any cheques or transfer instructions while carrying out their trades in shares. Sundaram MF. JM MF. which are having one of the highest success rates in the industry. Birla Sun Life MF. margin or spot segments. Sharekhan is having 240 share shops in 110 cities. India’s leading stock broker is the retail arm of SSKI. Insurance sector and banking sector to expand beyond the market currently covered by it. and offers you depository services and trade execution facilities for equities. derivatives and commodities backed with investment advice tempered by decades of broking experience. Alliance Capital MF. (sharekhan. HDFC MF. the largest chain of retail share shops in India is of Sharekhan. ICICIdirect. S. IL&FS MF. Standard Chartered MF.COM 11 .com doesn’t provide the facility of trading in a traditional way.

Kotak 12 . ICICI. India Infoline was founded by a group of professionals in 1995. Kotak Securities Limited manages assets over 1700 crores under Portfolio Management Services (PMS) which is mainly to the high end of the market. The company offers a slew of products such as stock and derivatives broking. It has also won the Best Equity House Award from Finance Asia . Kotakstreet. 00.000 customers. The company has 42 branches servicing around 1.com the online division of Kotak Securities Limited offers Internet Broking services and also online IPO and Mutual Fund Investments.5paisa is the trade name of India Infoline Securities Private Limited (5paisa).6 %. India’s leading and most popular finance and investment portal.one of the world’s leading investment banks and brokerage firms) is India’s leading stock broking house with a market share of 5 . TDA and Reeshanar. commodities broking and mutual funds. Kotak Securities Ltd is also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL) providing dual benefit services wherein the investors can use the brokerage services of the company for executing the transactions and the depository services for settling them. It also provides the research on commodities. 5paisa is a wholly owned subsidiary of India Infoline Ltd. The company’s brokerage is one of the lowest in the industry.. has been the largest in IPO distribution . one of the leading technology companies in the world promoted by the UK government.  KOTAK SECURITIES LIMITED (kotakstreet. a strategic joint venture between Kotak Mahindra Bank and Goldman Sachs (holding 25% . Its institutional investors include Intel Capital. For those who prefer to trade the traditional way. member of National Stock Exchange and The Stock Exchange.April 2004.It was ranked number One in 2003-04 as Book Running Lead Managers in public equity offerings by PRIME Database. Kotak Securities Ltd.com): Kotak Securities Ltd. Mumbai. 5paisa has emerged as one of leading players in ebroking space in India. India Infoline investor points are available across the country. Investors can benefit from its analysis and advice available at the click of the mouse.

and IPO and Mutual 13 . Indiabulls offers a full range of financial services and products ranging from Equities. with a dominant position in both institutional and retail broking. intelligent analytics. (MOSt): One of the top-3 stock-broking houses in India. The institutional business unit has relationships with several leading foreign institutional investors (FIIs) in the US. UK. In a recent media report MOSt was rated as one of the top-10 brokers in terms of business transacted for FIIs.  INDIA BULLS Indiabulls is India's leading retail financial services company with 77 locations spread across 64 cities. research-based value investing and implementation of cutting-edge technology have enabled it to blossom into a thousand-member team. The Indiabulls Professional Network offers realtime prices. MOSt provides Advice-Based Broking.000 investors through 270 outlets spanning 150 cities and 22 states. Commodities Trading. Its size and strong balance sheet allows providing varied products and services at very attractive prices. respect for professionalism. ethical and transparent business practices. with just two people running the show. E-Broking Services. MOSt was founded in 1987 as a small subbroking unit. Indiabulls is lead by a highly regarded management team that has invested crores of rupees into a world class Infrastructure that provides real-time service & 24/7 access to all information and products. Depository Services. Derivatives. The retail business unit provides equity investment solutions to more than 50. Hong Kong and Singapore. MOSt is amongst the best-capitalized firms in the broking industry in terms of net worth.  MOTILAL OSWAL SECURITIES LTD. detailed data and news. and electronic trading capabilities. right at your finger-tips. Portfolio Management Services (PMS). Demat services and Insurance to enhance wealth and to achieve the financial goals.Securities Limited has newly launched “Kotak Infinity” as a distinct discretionary Portfolio Management Service which looks into the middle end of the market. our over 750 Client Relationship Managers are dedicated to serving your unique needs. This powerful technology is complemented by our knowledgeable and customer focused Relationship Managers. Focus on customer-firstattitude.

They are also planning to include buying and selling of Mutual Funds.while in 2000 and 2002 it has been rated as the Best Domestic Equity Research House and Second best amongst Indian Brokerage firms respectively. The services comprise online buying and selling of equity shares on the National Stock Exchange (NSE).  HDFC SECURITIES LTD (HDFCsec): HDFC securities is a brand brought to you by HDFC Securities Ltd.Fund Investment Advisory Services. purchase of Insurance policies and asset financing. 14 . Its Value PMS Scheme gave a 160% post-tax return for the year ended March 2004 In AsiaMoney Brokers Poll 2003 MOSt has been rated as the Best Domestic Research House.Mega Funds . Trading in Derivatives on the NSE 4. which has been promoted by the HDFC Bank & HDFC with the objective of providing the diverse customer base of the HDFC Group and other investors a capability to transact in the Stock Exchanges & other financial market transactions.  UTI SECURITIES LTD. 1994 by Unit Trust of India as a 100% subsidiary and on the repealing of the UTI Act. Right issues. Buying and selling of select corporate debt and government securities on the NSE would be introduced in a subsequent phase. Buying and selling of shares on the BSE 2. they will also start offering the following online trading services on the BSE and NSE: 1. In a few months. the capital is now held by the Administrator of the Specified Undertaking of Unit Trust of India (ASUUTI). IPO subscriptions. Arbitrage between NSE & BSE 3. Margin trading products. UTI Securities has been working as an independent professional entity for providing financial intermediary and advisory services to its corporate and retail clientele.: (UTISEL) UTI Securities Ltd was incorporated on June 24.

Commenced Debt Broking on NSE WDM segment December 1996 . depository services.  IDBI Capital Market Services Ltd.Commenced Equity Broking on NSE CM segment          July 1995 . (IDBI Capital). Standard Chartered UTI Securities (P) Ltd. debt and equity derivatives. The services include fixed income trading.  March 1995 . IDBI Capital is a leading Indian securities firm offering a complete suite of products and services to individual. Over the last five years.Started operations as a Depository Participant 1996 . The company is very soon going to start Commodity Trading through its subsidiary.Started to act as Arranger to Privately Placed Bond issues April 1998 .Commenced operations as a Portfolio Manager February 1999 .Built agent Distribution Network across the country October 1996 . equities brokerage. we have emerged as a leading player in each of these businesses. that is engaged in primary dealership and Government securities. research.000  October 2002. The company has also invested in the joint-venture company with Standard Chartered Bank viz. offering a complete suite of products and services to individual. is a leading Indian securities firm. institutional and corporate clients. which provides facility of commodity trading on NCDEX and MCX.Started operations as a Primary Dealer June 2000 .The Company has presence in major cities with 20 branches and 50 franchisees to service a wide range of clients.Commenced trading in Interest Rate Swaps 15 . Mumbai November 1999 . IDBI Capital Market Services Ltd.Acquired membership of BSE. portfolio management and distribution of financial products. institutional and corporate clients.Achieved an outright secondary market turnover exceeding Rs100. private placements. USEc Commodities Ltd.Acquired Derivatives memberships of BSE and NSE March 2002 . a wholly owned subsidiary of Industrial Development Bank of India (IDBI).

Its proprietary systems and global infrastructure provide the flexibility to meet all client requirements. and Satyam Infoway Limited (NASDAQ: SIFY) to offer online and offline equity and derivatives trading for retail customers as well as execution and clearing services for financial institutions. REFCO . Refco also provides clients with prime brokerage services.. fixed income. USA. 16 . LTD Refco-Sify Securities India Pvt. headquartered in Mumbai. OTC derivatives and asset management. equities. Refco is a leader in providing clients with the latest technological advances in products and services.SIFY SECURITIES INDIA PVT. Ltd. is a joint venture between the Refco Group Holding Ltd.. foreign exchange.

Services Ltd.com 5paisa.com Kotak Securities Ltd Kotak Securities Ltd India Bulls India Bulls Motilal Oswal Securities Ltd Motilal Oswal Securities Ltd HDFC Securities Ltd HDFC Securities Ltd Marwadi Finance Ltd Marwadi Finance Ltd BUYERS BUYERS Small Investors Small Investors Franchise/Business Franchise/Business Partners Partners HNI’s HNI’s MF Companies MF Companies HUF HUF Institutional Institutional Investors Investors SUBSTITUTES SUBSTITUTES Mutual Funds Mutual Funds Insurance Insurance Bank FD Bank FD 17 .INDUSTRY ANALYSIS INDUSTRY ANALYSIS USING PORTER’S 5 FORCES MODEL POTENTIAL ENTERANT Investmart Various Banks Geojit Cipher UTI Securities Ltd. Refco Group Ltd. IDBI Capital Mkt. SUPPLIERS SUPPLIERS Web maintainers Web maintainers NSCL NSCL CSDL CSDL NSE NSE BSE BSE MCX MCX NCDEX NCDEX COMPETITORS COMPETITORS ICICI Web Trade Ltd ICICI Web Trade Ltd 5paisa.

they cannot go for forward integration. Web maintainers are companies who make and maintain software’s for stock broking houses. for which they have to take permission from NSE/BSE. Also these regulatory bodies have got an upper hand as the bargaining power stock broking houses like SSKI. Here again stock broking houses have to follow rules and regulation of the same. Web maintainers are companies which maintain web sites & technical aspects of the same. etc.com. have low bargaining power. If say for example stock broking houses switches over to other web maintainers then that company cannot understand the mechanisms of software’s. NSE & BSE are under the purview of SEBI. ICICIdirect. SHCIL.      18 . MCX & NCDEX are stock exchanges which trade in commodities and derivatives.e. that’s why stock broking houses like SSKI. etc. Here stock broking houses like SSKI can have more bargaining power due to stiff competition among web maintaining companies. But here there is one advantage that NSE/BSE have i. NSE & BSE are playgrounds where common an investor trade through stock broking houses. would be less.SUPPLIERS  NSDL & CSDL are the regulatory bodies for Depository Participants like SSKI. So it is quite high switching cost.

While the bargaining power is moderate in case of HNI (High New Worth Investors)/ MNI’s (Medium Net Worth Investors) and business partners. Here the bargaining power of stock broking houses depends on how big the investor is. So the buyer can easily switch over to competitors product. There is competitive buzz in stock broking industry. which includes investors like small investors.     19 . But the in case of mutual fund companies and institutional investors bargaining power is less. competitors are offering low brokerage and best services with added feature. institutional investors and mutual fund companies. medium net worth investors. So switching cost is pretty much less.BUYERS  There are various types of investors who trade through stock broking houses like SSKI.  So here we can say that bargaining power of stock broking houses is high in case of small investors & HUF. business partners.

insurance. SUBSTITUES  Here substitutes are such instruments which can be used instead of investing in shares. If the use of this instruments increase this may be disadvantage for the stock broking houses.com. E. Motilal Oswal. 5paisa and Marwadi encircles the company form both the sides by providing online and off-line trading with competitive services. 20 . HDFC Security provide online trading services.  Nationalized banks are also thinking to enter in this field by tying up with broking houses. Bank Of Baroda.  The companies and banks which are having these instruments can plunge into this industry. mutual funds are the substitutes.com and Kotakstreet.  There are also other big names like Indiabulls. POTENTIAL ENTRANTS  The potential entrants in like Investmart.COMPETITORS  The company is facing the competition from local as well as national level players.   The instruments like Bank FD.g. The local players provide facility for off-line trading while the national players like ICICIdirect. Jeojit and Cipher which are coming in near future to Rajkot City.

It will take time for a new entrant to establish such a huge network (e.Capital is necessary not only for fixed facilities but also for customer’s credit and absorbing start up losses. Thus. which say that. Sharekhan was having two 21 . NSDL. Sharekhan. The network of the companies like Motilal Oswal. It should comply with the regulation of the governing bodies like SEBI. fundamental as well as technical script analysis.The core competency in this industry is the services which are provided to the end-users and the research based activities which includes “TIPS”.”Network can come up as most difficult entry barrier to overcome. before the entry of so many mew companies.  Experience curve:. and ICICI is very efficient and spreaded all over India.g. E.  Technology:. one needs huge capital for technology up gradation and skilled manpower. regulators constraints could be an entry barrier. Motilal Oswal. this is very difficult for new companies to imitate. technology could be one of the entry barriers.Whenever a new player comes in the industry.  Network:. To start a stock broking house. Thus.  Regulatory Constraints:. Marwadi).g.ENTRY BARRIERS  Huge capital:. it needs to have some kind of financial background and expertise.”  Expected Retaliation:. which in turn requires capital to employ skilled manpower. etc. This kind of practice is called expected Retaliation which is also possible in this industry in terms of less brokerage rates and reduced account opening charges.Technology for stock broking houses is life saving device.Obtaining a license is a tedious job for a stock broking house. Stock broking requires huge capital to make their products user friendly. Also the most important thing which helps already established firms is-“TRUST” which people would be having on firms like SSKI . etc. the old companies have an option to reduce the prices of their product. For a stock broking houses to plunge into the stock broking industry.The “Reach” to the customer is the key factor in the industry.

But due to competition.000 offline accounts. which were costing 1000 & 1500 account opening charges respectively. Kotakstreet and Indiabulls come under this head.  LEADER:  ICICIdirect. CHALLENGER: Sharekhan. The players like 5 paisa. 24. Kotakstreet are the followers. speed trade speed trade plus. While in offline account Sharekhan is leading with 64. HDFC Securities.    22 . speed trade plus with the account charges of Rs.types of accounts viz.  Indiabulls is also challenging with low brokerage rates and class one services. they have come up with only one account i.  NICHER: ICICIdirect.000 accounts in the country. COMPETITIVE ANALYSIS Follower:  The followers are those who just blindly follow the other player which are leader and challenges.com and Kotakstreet.com is a leader in the online account which is having 1.1000. Sharekhan challenges competitors by providing quality services and research based advice. Motilal Oswal.e.com are the two stock broking houses which are focusing only on online investors.

Discount online brokers allow you to trade via Internet at reduced rates. get the success. EBroking means broking through electronic means. There was a chance of inaccuracy of price because it is a time consuming process. which give exact price of share which prevailing in the market at that time. So. They trade any time at any place when the stock market is open.Broking Today is world of technology.9000-10000 crores handled by the BSE and NSE together. The information of investor may leak by the broker. other don’t. there was a problem of privacy. So. So. Brokerage rates here are higher. online trading is still in its infancy stage in India. The investor point of view. to remove these limitations of traditional broking. Full service online brokerage is linked to existing brokerage. the investors invest their money in shares under the guidance of the Brokers of any stock broking company. The cost of the company also increases due to more paperwork. There was a facility of live streaming quotes. But it requires more dealers to the share broking companies to give guidance related to investment. The investors have a large range of option for the trading. E-Broking is the broking in which the investors who are familiar with the use of computer and Internet they directly trade in stock market. These brokers allow their client to place online orders with the option of talking/chatting to brokers if advice is needed.10 crores per day from online trading compared to a combined gross turnover of around Rs. There are two types of online trading service: DISCOUNT BROKER and FULL SERVICE ONLINE BROKER. Some provide quality research. This is convenient to those investors who are not familiar with the computer and the use of internet. the person who adopt it. It is a paperless transaction so it reduces the cost of company. with trading turnover at around Rs. 23 . The cost of transaction is also reducing with time.Traditional Broking Traditionally In stock Market. there was an emergence of new concept e-Broking. E. online trading has a long way to go.

Stock brokers offering on their sites features such as live portfolio manager. The Net brings data to the investor on line and net broking enables him to trade on a click. asset allocation. which will route client orders to exchanges trading systems for execution of trades on stock exchanges (NSE and BSE). In the US. In India. This will also require interface with banks to facilitate instant cash debit or credit and the depository system for debit or credit of securities. financial planning. 3. The European on line broking market is expected to be of $8 billions and is likely to raise five fold by 2002. 24 . that is. live quotes. 2. investors had no option but to contact their broker to get real time access to market data. presently Internet trading can take place through the order routing system. Now information has become easily accessible to both retail as well as big investors. insurance services and enable the investors to take better and well-considered decisions. 82 per cent of the deals are done on line. tax planning. customized services. portfolio management. Brokers (now e-brokers) will offer value management or services such as initial public offerings on line. Brokers offering on line broking and relationship management by providing and offering analysis and information to investors during broking and nonbroking hours based on their profile and needs.INTERNET TRADING IN INDIA: In the past. The development of broking in India can be categorized in 3 phases: 1. market research and news to attract more investors.

400 franchises also having 466 shops in 210 cities.ABOUT SHAREKHAN COMPANY INTRODUCTION Sharekhan is stock broking company. offers World-class facilities for buying and selling Shares on BSE and NSE. Sharekhan does not claim expertise in too many things. Almost 4000 employees and 100000 trading customers.16 crore & 400 crore daily dealing all over India. Demate Services(DP)Derivatives(F&O). 25 . Ltd. SSKI group also comprises of Institutional broking and Corporate Finance. So when he says that investing in stocks should not be confused with trading in stocks or a portfolio-based strategy is better than betting on a single horse. In Rajkot branch daily dealing Rs. They having 14 branches. you'd be glad to know that Sharekhan offers you the facility to visit (or talk to) any of our share shops across the country. In fact Sharekhan runs India's largest chain of share shops with over hundred outlets in more than 80 cities! What's a share shop? How do you locate a share shop in your city? Sharekhan is 80 years old company which is started online in the year 2000 & it is the first company who started online in 1984 they ventured into institutional broking& corporate finance. Share Khan comes under retail arm of SSKI (Shripal Sevantilal Kantilal Ishwarlal ) investors Services Pvt. it is something that is spoken with years of focused learning and experience in the stock markets. And these beliefs are reflected in everything Sharekhan does for you! Those of you who feel comfortable dealing with a human being and would rather visit a brick-and-mortar outlet than talk to a PC. Sharekhan's expertise lies in stocks and that's what he talks about with authority.

CURRENT POSITION VISION To empower the investor with quality advice and superior service to help him take better investment decisions.  Efficiency and effectiveness built on ethical practices. it enhances your face value ” is a service quality stressed on periodic customer service Audits  Maximization of stakeholder value  Success through Teamwork. We believe that our growth depends on client satisfaction. while maintaining human values.  Respond to progressive globalization and achieving international standard. CORE VALUE  Customer satisfaction through   Providing quality service effectively and efficiently “Smile. MISSION  To provide the best customer service and product innovation tuned to diverse needs of clientele  Continuous up-gradation with changing technology. integrity and People 26 .

LOWER PAREL. S.com : www. LTD.22 7500 .sharekhan. A – 206. HEAD OFFICE : SHAREKHAN LTD.400013 PH NO E-MAIL WEB SITE BRANCH OFFICES : 1800 . PHOENIH HOUSE. 3970 75 00 : shrinivasb@branch. MUMBAI .GENERAL INFORMATION NAME : S. PHOENIH MILL COPUND. BAPTA MARG. SENAPATI. KANTILAL ISHWARLAL SECURITEIS PVT.sharekhan.com : 100 BRANCHES CHIEF EXECUTIVE OFFICER: TARUN SHAH 27 .

get advise from experts and research reports on your investment choice and then just click the mouse to place your order. a modem. A few seconds later. And they can choose from a plethora of e-trading web sites. your bank and DP accounts will reflect the changes accordingly. In most cases customers access a brokerage firm's Web Site through their regular Internet Service Provider. Imagine a scenario where you log on to your account. and the delivery of your shares into your Demat account. Seems like a dream? But with online trading this has become a reality. a subscription to an ISP. an account with a bank (which has a web presence) and a depository account. And after the trade settlement. All this through just one click of a mouse. touch-tone telephones. So. Once there. All they need is a PC.CHANGING TREND Remember the time when you left orders with your broker in the morning and received a confirmation fax late in the evening? You wondered whether you had acquired the shares at the best possible price for the day. The speed of transaction. the picture is different. you get the confirmation on your screen. get the live quotes of scripts you are interested in. pay the amount due (which automatically gets debited into your account with the on line brokerage firm). get your account statement. customers may consult information provided on the Web Site and log into their accounts to place orders and monitor account activity" 28 . and other new technologies with online trading. confidentiality about the prices and ease of settlement in the paperless mode should be good reasons for retail investors to jump on to the Net. finally the changing trend is known as E-trading which really means Buying and selling securities via the Internet or other electronic means such as wireless access. Today.

Ltd. SSKI Corporate Finance Pvt. Morakhia Family & Associates Owns 50. Retail broking arm of the group Shareholding pattern 56% Morakhia family (promoters) 18. Investment Banking arm of the group Shareholding pattern 50. Mauritius 7% Intel Pacific Inc.5% of SSKI Investor Services Pvt. Mauritius 18. Ltd.5% First Carlyle Ventures.5 % Morakhia family Integrated Equity Solutions Provider • • • • • • Among the top 3 branded retail service providers (Rs. 49. Ltd. Ltd.5% SSKI Securities Pvt. 200+crs average daily Vol.Corporate Structure Owns 56% of SSKI Securities Pvt.FY 03-04) Multi-channel access to clients Tailor made research and products Depository Services Derivatives Innovative products for enhanced performance 29 .5% HSBC Private Equity Management.SSKI Group .

2002 • • SpeedTradePlus was launched on October 28. It has specialized research product for the small investors and day traders Largest chain of share shops. 103 Franchisees & 17 Branches across India. depository services 30 . Leading player today with 20% market share Over 8000 online clients • The site was also launched on February 8.About Sharekhan • • • SSKI named its online division as SHARE KHAN and it is into retail Broking The business of the company overhauled 4 years ago on February 8.com • The SpeedTrade account of share khan is the next generation technology product launched on April 17.sharekhan. It has $25m/trades every day. 2000. for cash as well as derivatives. 2002 for trading in Derivatives It offers its customers with the trade execution facilities on the NSE. It acts as a discount brokerage house to a full service investment solutions provider • • • • • • It has a 150 member strong team. 2000 and named it as www.

hassle free trading experience. • It helps the customer meet his pay-in obligations on time thereby reducing the possibility of auctions. • Share khan offers its customers the convenience of a broker-DP. whether trading is done daily or occasionally. 31 . A customer can avail of Demat \ Remat. The customer will be entitled to a host of value added services. And execute the instruction immediately on receiving it and thereafter the customer can view his updated account statement on Internet. • It gives advice based on extensive research to its customers and provides them with relevant and updated information to help him make informed about his investment decisions. The company believes in flexibility and therefore allows accepting late instructions without any extra charge. and offers a suite of products and services. Repurchase. It has a team of professionals and the latest technological expertise dedicated exclusively to their demat department.• Ensures convenience in trading experience: Share Khan’s trading services are designed to offer an easy. • Sharekhan Depository Services offers demat services to individual and corporate investors. Transmission facilities at any of the Share khan branches and business partners outlets. providing the customer with a multi-channel access to the stock markets. in the investment process depending on his investing style and frequency. Pledge.

MARKET COVERAGE Ground Network – Largest in India 122 Franchisees and 28 branches Covers 82 cities in 17 states across India Trade execution facility on BSE and NSE for Cash as well as Derivatives Depository/Demat account services Personalized Sharekhan research advice Uniform service standards 32 .

Award-Winner Winner of Chip magazine’s ‘Best Financial Website Award’ 33 .

Hot keys similar to Brokers Terminal. Features: Share khan’s product comes with the following features: Trade execution in a fraction of a second! Single Screen Trading Terminal Real time streaming quotes. 34 .for retail investors Speed Trade: for high net worth investors with large and active portfolio who need to monitor and action swiftly Speed trade Plus. attractive & colorful Website. Price watch on any number of scripts. Classic.sharekhan.SEVEN P’S OF SHAREKHAN  PRODUCT Product Variety Share khan offers 3 types of online trading accounts for its customers specially designed according to their volume in share trading.com has been specially designed to facilitate its users to buy and sell shares in an instant at anytime and from anywhere they like. equity Design The website of Share khan namely www. Customized Alerts based on Multiple Parameters.for high net worth investors dealing in derivative market. The site is user friendly allowing even a layman to easily operate without any hassles. Those 3 varieties are: • • • Quality User Friendly.

Flexibility to customize screen layout and setting. Instant Order\ Trade Confirmation in the same window Live margin. Online access to Customer Service. index chart. Index information. Live updated Order and Trade Book.e. Facility to square off all transactions at one click. updated live. Competitive Brokerage. Intra day charts. ideas that help you to make money!!! 35 .bit super safe encryption. Top Losers. marked to market profit & loss report. and Most Active. index stock information live. Facility to cancel all pending orders at one click. 128 . executed and rejected orders. updated live for all scripts Online access to both accounts and DP. Exhaustive database of over 2000 companies Historical charts and technical analysis tools. Last but not the least. Details of pending. Best 5 bids and offers. Facility to customize any number of portfolios & watch lists. Top Gainers. tick-by-tick. Market depth. i. updated live.Back up Facility to place trades on Direct Phone Lines. Facility to place after market orders Online fund transfer facility from leading Banks Online intra-day technical calls. position.

 PRICE • List Price CLASSIC SPEED TRADE One time registration fee Minimum brokerage 750 Nil 1000 1000 SPEED TRADE PLUS 1500 1500 36 . Dial-n-trade is also an exclusive service available to all Sharekhan customers for trading in shares via the telephone. But in its online division started since 1997. The teams of its dedicated analysts are constantly at work to track performance and trends. depository services and trade execution facilities for equities. The Brand Name “SHARE KHAN” itself suggests the business in which the company is dealing so that the consumer could easily identify the product or service category. The company has preferred to name themselves under a Blanket Family Name. the company preferred to name itself as “SHARE KHAN”. Ltd -Sevaklal Sevantilal Kantilal and Ishwarlal Securities Pvt.Brand Name The company as a whole in its offline business has named itself as SSKI Securities Pvt. On dialing the toll free number 1600-22-7050 and on entering the customers TPIN number. Ltd. derivatives and commodities backed with investment advice tempered by decades of broking experience. Services Share khan offers its customers. the customer will be directed to a telebroker who will buy or sell shares for him.

there are slabs in brokerage rates. Share khan adopts the following tools for promoting the product 37 . Generally investor doesn’t like to come out from conventional way of share trading. • Discounts For investors with High Net worth.5% . • Payment Period The transaction settlement date in the securities market is T+ 2 days i. by keeping 1/4th margin with them. Therefore the company has undertaken extensive promotion campaign to create awareness about the product.  PROMOTION Online share trading is totally a new concept in Indian Market.Charges Quarterly • Brokerage – Share khan in its online business charges brokerage as follows: . • Turnover tax + Stamp duty -0. Share khan has introduced this product in. the payment of the transaction taken place has to be made within two days of its occurrence.1% On Delivery: 0. 100000) • Custody Charge Re.1% • Service Tax -8% on Brokerage.e.015% (Rs.In Derivative Market On Trading: 0. 15 on every turnover of Rs. The concept and Product are still new in the market. 1 per script held per month. • Credit terms Share khan allows its customers to trade up to 4 times i.In equity Market: On Trading: 0.12% (Total brokerage) On Delivery: 0.e.

based on their sales. • Telemarketing 38 . it provides online trading accounts for just Rs. Recently. stalls are opened up now and then at places where prospective customers can be approached. • Direct Marketing Company emphasizes more on direct marketing. • Seminar The Company also arranges seminar in corporate world for creating awareness about the product.com and rediff. Print Media-in leading dailies and outdoors media. • Sales Promotion The Company offers Rs. This is the most effective way to communicate the three-in-one concept which company offers. The sales force is given intensive training continuously.300 for IIM students. Mails are sent to people logging on to sites like moneycontrol. which is given incentives. Besides attractive and colorful brochures as well as posters are used giving full details about the product. it had organized for a seminar in ONGC. the company recruits and trains sales representatives so as to explain the product and solve customer queries related to the product. • Sales Force The Company has an aggressive sales force. Also. IIM.500 instead of Rs. Also.com.• Advertising Company advertises its product through TV media on channels like CNBC. For this. It advertises itself as an innovative Brand with a cartoon of tiger-called SHERU. as many people are still not aware of this new way of smart trading.750 for corporate accounts (more than 20 accounts).

 PEOPLE • Employees ⇒ Selection: Employees are selected on the basis of their experience and qualification as applicable to the job.  PLACE • Channels Share khan uses various channel alternatives to reach to its customers through  Internet  Tele Marketing  Retail Share Shops  Franchisee Owners  Power Brokers  Sales Force • Coverage Access to the website from any part of the globe. ⇒ Training: Intensive training is provided to the employees till a week once they join and even at times required after that. Allahbad. Banglore. Thane. • Locations Share khan has the largest chain of retail share shops in India.This is another promotional tool company is using to boost up its sales. Gaziabad. the company collects the database of the people belonging to different professional segments. For this. Hydrabad. • Research Team 39 . Kanpur. Delhi. Luckhnow. ⇒ Motivation: The employees are motivated through incentives they are provided. etc. Kolkata. Baroda. Chennai. Surat. Midnapore. It has 180 share shops located in 90 cities all over India like Pune. Darjleeng.

40 .Share khan has a team of dedicated analysts who have years of working experience in the industries that they track. and a proven track record in using their knowledge of the investment science to deliver results.

• Customers,
The heart of sharekhan are really treated loyally like the kings. The customer care, which comprises of highly trained executives operating from 9:30 to 8:00 p.m.

 PHYSICAL EVIDENCE • Locality of the office:
In Ahmedabad, two franchise outlets are located in posh areas like Navrangpura and Maninagar. A new franchise is going to open up in Vastrapur.

• Office Environment:
The ambience within the office is what can make the customer feel comfortable in trading. The cordial and friendly atmosphere at office is like a full time motivation for the employees.

• Interiors and Infrastructure:
The office is well furnished and has 24 computer terminals on which tick-bytick price movements of the securities are displayed.

 PROCESS
• In this service organization, the ways in which the customers receive delivery of the service constitutes the process. Here, the process involves adding ‘value’ or ‘utility’ so that the customers get full satisfaction for the money spent by them. • • • Here the process begins from the step when customer wants to open e-invest account and ends when his account is actually activated. All Indian residents and NRI are eligible to avail this service. Customers can open a sharekhan e-invest account by filling a single application form. This form includes 9 agreements like 1. Main form with customer details

41

2. Agreement between sharekhan and client in respect of the ONLINEINVESTMENT SUPPORT service offered. 3. Agreement between the Depository Participant and the client for providing the transaction statement through Internet. 4. Irrevocable power of attorney 5. Agreement between the DP and the person seeking to open an account with the DP. 6. Maintenance of client’s account on a running account bases by SSKI. 7. Agreement giving the right of lien on the credit balance of client in NSE trading. 8. Agreement giving the right of lien on the credit balance of client in BSE trading. 9. Risk disclosure document (cash segment)

42

SEVEN ‘S’ MODEL

Structu re Strateg y Syste Super ordinat e Goals goals ms

Skill s

Styl e

Staf f

 STRUCTURE: 43

44 .Share khan is flexible in terms of making temporary structural changes to cope up with specific strategic tasks without any hassles.  SUPERORDINATE GOALS: This refers to guiding concepts.  STRATEGY: Share khan believes not only in developing the strategies but also in its successful execution. which it caters to its customers and it boasts of 70-90% strike rates in booking recommendations. Talented employees are assigned as mentors and given real responsibility and moved into higher positions. If need arises.  SYSTEMS: This constitutes of all the training and development systems. the top management can assign the role to any of its employees which it considers capable and skillful. Share khan is known for its timely advice (suggestions/tips).  SKILLS: The term skills refer to those activities organizations do best and for which they are known.  STAFF: Share khan values its employees as its assets and therefore carefully trains and motivates them by giving them incentives at regular intervals. values and aspirations that unite an organization in some common purpose.  STYLE: Style refers to all the symbolic actions undertaken by top managers of Share khan and its influence on the subordinates. It provides the customers the best service as it believes in customer satisfaction and retention. estimating budgets and the accounting system of Share khan.

Get in. ⇒ Evergreen Dominant players with strong brands.Buy & await predators. Will steadily compound 18-20% per year for next five to ten years. robust management credentials. ⇒ Cannonball Season’s favourites.Could double in two to three years time. Typically fast gainers in rising markets. Could gallop at 25-30 per year over the next two to three years. supernormal shareholder returns. could return 30-50% within six months. ⇒ Ugly Duckling Trading below fair value or at huge discount to peer group. Even better. Potentially ten-baggers if you’re patient.SHAREKHAN’S STOCK CLUSTER We categorize all the scrip’s that are under coverage into six clusters. but five to ten years graph bit unclear. get out. 45 . Each cluster represents a certain profile in terms of business fundamentals as well as the kind of returns you can expect over a certain time horizons and return objectives best. ⇒ Vulture’s Pick Companies with valueable assets at throwaway prices. cash in. ⇒ Applegreen Potentially steady compounders. ⇒ Emerging Star Young companies likely to rule chosen niches.Stratlingly high returns possible. the niches could balloon into full-blow markets. But somtehing’s cooking.

Publications of sharekhan ⇒ Sharekhan’s Valueline ⇒ Derivatives Digest ⇒ Eagle Eye ⇒ High Noon ⇒ Investor’s Eye ⇒ Commodities Buzz ⇒ Commodities Beat ⇒ Commodity Trader’s Corner ⇒ Sharekhan Xclusive 46 .

500(One time) ⇒ For 1st Year Demat A/C is Free. Portfolio Management Services 7. Dial-n-Trade 2.PRODUCTS OF THE SHAREKHAN COMPANY ShareKhan’s product Offline Online Other Services Classic A/C Speed Trade A/C Other Services: 1. Mutual fund 6.On 2nd Year AMC charge is applicable. Derivative Trading 5. ⇒ The A/C opening charges Rs. Research Based Information Provided  OFFLINE ⇒ Offline A/c is the A/c for the investors who are not familiar with the use of computer. Depository Services 3. Commodity Trading 4. Online IPO 8. 47 .

CITY Bank 6.  Type with 7 banks through which one can transfer or withdraw his fund online. UTI Bank 4.750(onetime Charge).  For 1st Year Demat A/C is Free. Union Bank of India 48 . ONLINE  A/C Opening Charges Rs. IDBI Bank 3. Indusind Bank 7.Which are as follows 1.On 2nd Year AMC charge is applicable. HDFC Bank 2. OBC Bank 5.

This account enables you to buy and sell shares through our website. demat and digital contracts d) Instant credit and transfer e) Real-time portfolio tracking with price alert and. Minimum 128 MB RAM Windows 2000/XP Internet Connection ticker! 49 . the secure transactions. of course. assurance of Features of Classic Account that enables you to invest effortlessly Online trading sharekhan.com account for investing in Equities and Derivatives via Integration of: Online trading + Bank + Demat account Instant cash transfer facility against purchase & sale of shares Make IPO booking You get Instant order and trade confirmations by e-mail Streaming Quotes Personalised Market Scan with your own customized stock Single screen interface for cash and derivatives Your very own Portfolio Tracker! System Requirements you’ll need access to a computer which has at least the following configuration: Pentium 3 PC.Any one who have A/C either of above banks they can use this facility. You get features like a) Streaming quotes (using the applet based system) b) Mutltiple watchlists c) Integrated Banking.Otherwise one has to make fund transfer or withdraw by cheque.

50 .500/-(But if Client give Brokerage of Rs.Which are as follows HDFC Bank IDBI Bank UTI Bank OBC Bank CITY Bank Indusind Bank Union Bank of India Any one who have A/C either of above banks they can use this facility.1000/-(onetime Charge).0 Java enabled in IE  SPEEDTRADE A/C Opening Charges Rs. Otherwise one has to make fund transfer or withdraw by cheque.Internet Explorer 6.1500/-that was charged of a Quarter will be Reimbursed). On 2nd Year AMC charge is applicable.1500/-in a Quarter. Type with 7 banks through which one can transfer or withdraw his fund online. then Rs. For 1st Year Demat A/C is Free. Monthly charges Rs.

Features of SpeedTrade that enable you to trade effortlessly Instant order Execution & Confirmation Single screen trading terminal Real-time streaming quotes. highest value and lots of other relevant statistics) Hot keys similar to a brokers terminal Alerts and reminders Back-up facility to place trades on Direct Phone lines Single screen interface for cash and derivatives System Requirements You'll need access to a computer which has at least the following configuration: Pentium 3 PC Minimum 128 MB RAM Windows 2000/XP Dial-up Modem / Cable modem Internet Connection Account Internet Explorer 6.0 Java enabled in IE 51 . tic-by-tic charts Market summary (most traded scrip.

the Dial-n-Trade service enables you to place orders for buying and selling shares through your telephone.20 0.OBC.06 0.HDF C. All you have to do is dial any one of our two dedicated numbers (1-800-22-7050 or 30307600).UTI. City Bank HDFC & Other Bank HDFC.UTI.15 ICICI Bank .10 0.10 0.OBC .75 0.40 0. IDBI.18 0.05 0. City Bank Kotak Bank.59 0.Charges of Different companies for online A/C Parameters Opening Fee Brokerage Interface Trading Demate Delivery Square Bank A/C A/c Off Associated 750 750 750 NIL NIL 250 NIL 500 700 NIL 0. City Bank ICICI Bank Sharekhan ICICI Direct IndiaBulls 5 Paisa Kotak Street HDFC Securities  Dial-n-Trade Trade in Equity by using your phone! Free with your Sharekhan Classic Account. enter your TPIN number (which is provided at the time of opening your 52 .50 0.50 0.

please dial 022-1-800-22-7050 Currently for Citibank and HDFC customers.30 am It takes approximately 10 minutes of your time to place an order 53 . we also have a Reliance number 30307600 which is charged at Rs.account) and on authentication you'll be directed to a telebroker who will buy and sell shares for you. For people with difficulty in accessing the toll-free number. wherever you are Requirements All you need is access to a phone .00 am and 9.50 per minute for STD calls. Automtic funds tranfer with phone banking (for Citibank and HDFC bank customers) Simple and Secure Interactive Voice Response based system for authentication No waiting time.00 am to 9. professional advice of our telebrokers After hours order placement facility between 8. Enter your TPIN to be transferred to our telebrokers You also get the trusted. More banks to be added soon After hour order timings: 8.30 am (timings to be extended soon) Reliable service.either a landline or a cellphone: (the type of phone doesn't matter) If calling from a cellphone. Toll free number: 1-800-22-7050. Features of Dial-n-Trade that enable you to trade effortlessly TWO dedicated numbers for placing your orders with your cellphone or landline. 1.

you can be assured that your investments are in safe hands! We follow a multi-disciplined approach incorporating quantitative analysis. Right from choosing the combination of stocks most suitable for you based on your risk appetite to monitoring their movements and discussing them with you at special events. 54 . fundamental analysis and technical analysis. PORTFOLIO MANAGEMENT SYSTEM With the Sharekhan Team Managing Your Portfolio. This multi-pronged approach enables us to provide risk-controlled returns for you.

but what exactly are they? Are they like shares in a company. Meaning A mutual fund is a pool of money that is invested according to a common investment objective by an asset management company (AMC). 55 . like getting a regular income now or letting the money accumulate over the long term. MUTUAL FUND Introduction Everybody talks about mutual funds.to keep money liquid or give a regular income or grow the money long term. Investors buy a scheme if it fits in with their investment goals. Investors pay a small fraction of their total funds to the AMC each year as investment management fees. The AMC offers to invest the money of hundreds of investors according to a certain objective . or are they like bonds and fixed deposits? Will I lose all my money in funds or will I become an overnight millionaire? Big questions that get answered in just five minutes.

You have two choice through which you can invest in Mutual Fund.Categories of Mutual Fund There are three broad categories of funds in the Indian market . B) Alternatively you can call up our customer service 1600-22-7500 and give your contact detail wherey we will arrange to mail you a hard copy of application of desired schemes from the list offered by Sharekhan. print and fill up relevant details. 56 . Equity funds invest in the stock market and suit long term investors who want capital appreciation. Commodity. They are also called income funds since people buy them for their income needs. and in the near future will be expanding our scope to include a whole lot more. property and gold funds are yet to come into India. Debt funds invest mainly in debt instruments like government securities. Submit the duly filled copy with payment either to Nearest Sharekhan Branch Or Mutual Fund Company. regardless of whether you are a Sharekhan customer. corporate and institutional debt paper. A) On the main page of this micro-site and scheme snapshot page we have provided with a link to PDF version of application form which you just need to download. Investing in Mutual Funds through Sharekhan We're glad to announce that you will now be able to invest in Mutual Funds through us! We've started this service for a few mutual funds.money market. returns better than a bank deposit and liquidity high. debt and equity. A money market fund invests in short-term government debt paper and is good for parking money for the short term since the principal is safe. Applying for a mutual fund through us is open to everybody.

settlement risks and paper work. forgeries. making our services quick.We have a team of professionals and the latest technological expertise dedicated exclusively to our demat department. Transfer the shares in the electronic form from one account to another. Demat as a parallel solution offers freedom from delays. The services offered by Depository Participant Convert your physical holding into electronic holding (which is called "dematerialization" of securities) Keep custody of your holdings in electronic form. Give electronic credit of new share allotments such as public issues. rights etc. Facilitate pledge of your electronic securities. safe and secure. apart from a national network of franchisee. convenient and efficient. thefts. Convert your electronic holding into physical holding (which is called "dematerialization of securities") 57 .Sharekhan Depository Services Dematerialization and trading in the demat mode is the safer and faster alternative to the physical existence of securities. At Sharekhan. our commitment is to provide a complete demat solution which is simple. bonus. This system works through depository participants (DPs) who offer demat services and hold the securities in the electronic form for the investor Sharekhan Depository services offers dematerialisation services to individual and corporate investors.

The various publications of Sharekhan viz. The quarries regarding stock positions and other relevant matter of the branch heads of each branch is being solved through teleconference. Commodities Beat. Hemang Jani forwards all the details regarding all stocks and scripts to all the branches through Internet. Derivatives Digest.RESEARCH BASED ADVICE Every investor’s needs and goals are different. High Noon. Commodity Trader’s corner. Investor’s Eye. so that one can take the right investment decisions regardless of their investing preferences! The Research and Development at Sharekhan is done at its Head office Mumbai. These all publication provides:   In-depth analysis of the markets Analysis Before. through which the R&D department Head MR. During (live market updates) and After market timings  Special sector tracking reports sent regularly 58 . Commodities Buzz. Sharekhan provides a comprehensive set of research reports. etc. Sharekhan’s Valueline. Sharekhan Xclusive. Eagle eye. are being prepared by the research team of Sharekhan made up of highly experienced people from diverse field. Hemang Jani talks with each Branch heads and discusses about each day’s closing position and shows their predictions about next day’s opening position. To meet these needs. At the end of each trading day there is a Teleconference. The R&D department Head Mr.

59 . It is given on its web-site for helping the clients who are not able to collect the forms manually and the speed of filling and reducing the risk of misplacing of forms. not reaching in time. etc.ONLINE IPO Online IPO (Initial Public Offering) is a new service started by Sharekhan for providing the application form of any company’s issues of shares just like the TCS issue can be subscribed by filling an online form to reduce the paper work and the fund transfer facility is also provided to the clients for transferring the funds online.

SWOT ANALYSIS During this training at sharekhan. Intelligent and Loyal staff.  Service quality is not maintained accordingly how they are promoted.  The best investment advice correct up to 70-90 % through dedicated  research and reports. etc.t. we had come to know the Strengths-WeaknessesOpportunities-Threats for the company and it is very useful for a company to analyze them.  Wide product range to enable the clients to choose the best alternative. resolving the problems of the customers.  Opportunities:  Slope of stock market towards delivery based transaction. Therefore.  Strengths:  Well-maintained infrastructure.  A positive image in the existing clients.  Lowest brokerage and other charges w. the SWOT analysis is presented here and the suggestions for maintaining strengths and removing weaknesses are explained.  Dedicated.r. 60 .  Weaknesses:  Less awareness in the market.  One of the best DPs in India. Competitors.  On-line Trading products.  Time consuming process for account opening.

 Threats:  Decreasing rates of brokerage in the market. 61 .  Loosing the untapped market with the entry of the competitors.  Increasing competition against other brokers & DPs  Poor marketing activities for making the company known among the customers.  Attract the customers who are dissatisfied with other broker & DPs.  Large untapped market in the Saurashtra region of Gujarat. Large potential market for delivery and intra-day transactions.  Open interest of the people to enter in stock market for investing.  An indirect opportunity generated by the market from its bullishness.  A threat of loosing clients for any kind of weakness of the company.

requiring strategic management. to manage their risk effectively. it is no denying the fact that financial market is extremely volatile by nature. The emergence of the market for derivative products. Through the use of derivative products. futures and options. it is possible to partially or fully transfer price risks by locking–in asset prices. among others. the risks associated with operations of banks and All India Financial Institutions have become increasingly complex. it is very much required to design risk management architecture. risk philosophy. can be traced back to the willingness of risk-averse economic agents to guard themselves against uncertainties arising out of fluctuations in asset prices. The attendant risk arising out of the volatility and complexity of the financial market is an important concern for financial analysts. the concept of derivatives comes into picture.ABOUT THE DERIVATIVES DERIVATIVES  INTRODUCTION Keeping in view the experience of even strong and developed economies the world over. which are commonly acknowledged by various categories of Financial Institutions particularly banks. the logical need is for those financial instruments which allow fund managers to better manage or reduce these risks. Out of various risks. fine-tuning the risk management system to deal with credit and market risk is also the need of the hour. By their very nature. With gradual liberalization of Indian financial system and the growing integration among markets. most notably forwards. complexity of business. taking into consideration the size. In addition. especially banks. In keeping with spirit of the guidelines on Asset-Liability Management (ALM) systems and on integrated risk management systems. market perception and the level of capital. Indian financial market is not an exception to this phenomenon. Credit Risk and Interest Rate risk are the two core risks. the financial markets are marked by a very high degree of volatility. For enabling the banks and the financial institutions. As 62 . As a result. Effective management of these core risks is a critical factor in comprehensive risk management and is essential for the long-term financial health of business organizations.

However. This “other financial price” is called the underlying. Consider how the value of mutual fund units changes on a day-to-day basis. The price for such a contract would obviously depend upon the current spot price of wheat. Don’t mutual fund units draw their value from the value of the portfolio of securities under the schemes? Aren’t these examples of derivatives? Yes. The price of curd depends upon the price of milk. or “derivative” are used interchangeably.instruments of risk management. FOREX. and supply of milk. which derives its value from some other financial price. Example: A very simple example of derivatives is curd. these generally do not influence the fluctuations in the underlying asset prices. The terms “derivative contract”. Here. They draw their price from the underlying shares traded in India. 63 . commodity or any other asset. And you know what. by locking-in asset prices. which is derivative of milk. Satyam futures and options etc are all examples of derivatives. Reliance futures and options. See it this way. Such a transaction could take place on a wheat forward market. the wheat forward is the “derivative” and wheat on the spot market is “the underlying”. these examples prove that derivatives are not so new to us. The most important derivatives are futures and options. which in turn depends upon the demand. The underlying asset can be equity.  MEANING A derivative is a financial instrument. “derivative product”. derivative products minimize the impact of fluctuations in asset prices on the profitability and cash flow situation of riskaverse investors. A wheat farmer may wish to contract to sell his harvest at a future date to eliminate the risk of a change in prices by that date. Satyam and Infosys traded on stock exchanges in the USA and England have their own values? No. American depository receipts/ global depository receipts of ICICI. Nifty options and futures. Futures and options are the most common and popular form of derivatives. these are.

gold. Banks. Derivatives on stocks were traded in the form of “Teji” and “Mandi” in unorganized markets. The market lots keeps on changing from time to time.HISTORY The derivatives markets has existed for centuries as a result of the need for both users and producers of natural resources to hedge against price fluctuations in the underlying commodities. Very soon thereafter trading began on options and futures in 31 prominent stocks in the month of July and November respectively. the intensity of derivatives usage by institutional investors (viz. coffee. Recently futures contract in various commodities was allowed to trade on exchanges. In June 2000. Options trading on Sensex and Nifty commenced in June 2001. Life and General Insurers) depend on their ability and willingness to use derivatives for one or more of the following purposes: Risk containment: using derivatives for hedging and risk containment purposes  Risk Trading/Market Making: Running derivatives trading book for profits and arbitrage.  64 . spices. cotton and oil etc for decades in the gray market. Mutual Funds.  DERIVATIVES: AN INDIAN CONTEXT: In Indian context. India has been trading derivatives contracts in silver. Financial Institution. The minimum quantity you can trade in is one market lot. and/or  Covered Intermediation: On-balance-sheet derivatives intermediation for client transaction. NSE and BSE started trading in futures on Sensex and Nifty. Foreign Institutional Investors. without retaining any net-risk on the balance sheet (except credit risks). Trading derivatives contracts in organized market was legal before Morarji Desai’s government banned forward contracts.

In fact. which would arise on the trading of securities on which the derivative is based and a small investor can benefit immensely. In reality it is not so. “A derivative security can be defined as a security whose value depends on the values of other underlying variables. a derivative transaction helps cover risk. Derivatives and futures are basically of 3 types:    Forwards and Futures Options Swaps DERIVATIVES Options Futures Swaps Forwards Put Call Commodi Interest Security Currenc 65 . the variables underlying the derivative securities are the prices of traded securities.TYPES OF DERIVATIVES Derivative as a term conjures up visions of complex numeric calculations. speculative dealings and comes across as an instrument which is the prerogative of a few ‘smart finance professionals’.” Very often.

No cash is exchanged when the contract is entered into. the counterparty to a Futures contract is the clearing corporation on the appropriate exchange. Unlike Forward Contracts.  FUTURES: It is an agreement between two parties to buy or sell an asset at a certain time in the future at a certain price through exchange traded contracts. The Marking to Market provides both parties with a daily accounting of their financial obligations under the terms of the Future. and are valued. The dealer will deliver the asset to Shyam at the end of three months and Shyam in turn will pay cash equivalent to the TV price on delivery. The forward contract is settled at maturity. Futures are similar to Forward Contracts. FORWARDS: A forward contract is the simplest mode of a derivative transaction. It is an agreement to buy or sell an asset (of a specified quantity) at a certain future time for a certain price.000 but he has no cash to buy it outright. or "Marked to Market” daily. but are standardized and traded on an exchange. He can only buy it 3 months hence. So in order to protect himself from the rise in prices Shyam enters into a contract with the TV dealer that 3 months from now he will buy the TV for Rs 10. Futures often are settled in cash or cash equivalents.Shyam wants to buy a TV. fears that prices of televisions will rise 3 months from now. rather than requiring physical delivery of the underlying asset. however. Parties to a Futures contract may buy or write Options on Futures. A Future represents the right to buy or sell a standard quantity and quality of an asset or security at a specified date and price. He. 66 . What Shyam is doing is that he is locking the current price of a TV for a forward contract. Illustration: .000. which costs Rs 10.

and. If something happens which causes the stock price to fall. If the price of your stock goes up. you can "insure" a stock by fixing a selling price. or if he chooses not to walk away from the contract. and there is no "damage. which gives the buyer the right. In this way. OPTIONS: An option is a contract. and you are not obligated to. called the option premium." then you do not need to use the insurance. Technically. Illustration: . Put options are like insurance policies. secures your right to buy that certain stock at a specified price called the strike price. on or before a predetermined date. but not the obligation to buy or sell shares of the underlying security at a specific price on or before a specific date. With a Put Option.  CALL OPTIONS Call options give the taker the right. as the word suggests. is a choice given to the investor to either honor the contract. When you buy a Call option. Put Options are options to sell a stock at a specific price on or before a certain date. but not the obligation. to buy the underlying shares at a predetermined price. There are two kinds of options: Call Options and Put Options. ‘Option’. you can exercise your option and sell it at its "insured" price level. your only cost is the premium. The seller accepts an obligation for which he receives a fee. "damages" your asset. and thus. once again. If you decide not to use the option to buy the stock. The buyer receives a privilege for which he pays a premium. A Call Option is an option to buy a stock at a specific price on or before a certain date. an option is a contract between two parties. your only cost is the option premium.Raj purchases 1 Satyam Computer (SATCOM) AUG 150 Call --Premium 8 67 . the price you pay for it.

then you take a short position by selling calls. For this privilege. Raj pays a fee of Rs 800 (Rs eight a share for 100 shares). If the stock rises above Rs 55 (40+15) he will break even and he will start making a profit. You are bullish.Raj is of the view that the a stock is overpriced and will fall in future. then you take a long position by buying calls. Illustration:.  PUT OPTIONS A Put Option gives the holder of the right to sell a specific number of shares of an agreed security at a fixed price for a period of time. The buyer of a call has purchased the right to buy and for that he pays a premium. You are bearish. Suppose the stock does not rise and instead falls he will choose not to exercise the option and forego the premium of Rs 15 and thus limiting his loss to Rs 15. Now let us see how one can profit from buying an option. That is he has purchased the right to buy that share for Rs 40 in December. When you expect prices to fall. Call Options-Long & Short Positions When you expect prices to rise.This contract allows Raj to buy 100 shares of SATCOM at Rs 150 per share at any time between the current date and the end of next August. but he does not want to take the risk in the event of price rising so purchases a put 68 . Sam purchases a December call option at Rs 40 for a premium of Rs 15.

By purchasing the put option Raj has the right to sell the stock at Rs 70 but he has to pay a fee of Rs 15 (premium). then you take a short position by selling Puts. 69 . then you take a long position by buying Puts. In order to understand how one can protect his portfolio from value erosion let us take an example. Put Options-Long & Short Positions When you expect prices to fall. You are bearish. You are bullish. So he will breakeven only after the stock falls below Rs 55 (70-15) and will start making profit if the stock falls below Rs 55. CALL OPTIONS If you expect a fall in price(Bearish) If you expect a rise in price (Bullish) Short Long PUT OPTIONS Long Short IMPORTANT FACTORS IN DERIVATIVES  HEDGING We have seen how one can take a view on the market with the help of index futures. The other benefit of trading in index futures is to hedge your portfolio against the risk of trading.option at Rs 70 on ‘X’. When you expect prices to rise.

So instead of buying different stocks he buys Sensex Futures. open interests. Ram has hedged his risk against default and protected his initial investment. If Shyam honors the contract. However. 70 . In short. he fancies his chances in predicting the market trend. market positions. Ram will still make a profit of Rs 2000. The cost of manufacturing for Ram is only Rs 1000 and he will make a profit of Rs 3000 if the sale is completed. stock. economic fundamentals and other data to take their positions. Shyam defaults 1000 (Initial Investment) 1000 (penalty from Shyam) . Ram fears that Shyam may not honor his contract 6 months from now. The above example explains the concept of hedging.Illustration: Ram enters into a contract with Shyam that six months from now he will sell to Shyam 10 dresses for Rs 4000. commodity etc.(No gain/loss) Shyam honors 3000 (Initial profit) (-1000) discount given to Shyam 2000 (Net gain) As we see above if Shyam defaults Ram will get a penalty of Rs 1000 but he will recover his initial investment. So he inserts a new clause in the contract that if Shyam fails to honor the contract he will have to pay a penalty of Rs 1000. Illustration: Ram is a trader but has no time to track and analyze stocks. speculators put their money at risk in the hope of profiting from an anticipated price change. And if Shyam honors the contract Ram will offer a discount of Rs 1000 as incentive. Thus. Cost (Rs) 1000 Selling price 4000 Profit 3000 However. They only have a particular view on the market.  SPECULATION Speculators are those who do not have any position on which they enter in futures and options market. They consider various factors such as demand supply.

In the futures market one can take advantages of arbitrage opportunities by buying from lower priced market and selling at the higher priced market. However.000 Rs 3. if the Sensex had fallen he would have made a loss. 2001.   Assume that Nifty is at 1200 and 3 month’s Nifty futures is at 1300.  ARBITRAGE An arbitrageur is basically risk averse. He enters into those contracts were he can earn riskless profits. the Sensex rises to 4000 and at that time he sells an equal number of contracts to close out his position. In index futures players can have a long-term view of the market up to atleast 3 months. buying in one market and simultaneously selling in other market gives risk less profit.60. Arbitrageurs are always in the look out for such imperfections. The futures price of Nifty futures can be worked out by taking the interest cost of 3 months into account. he buys 100 Sensex futures @ 3600 on expectations that the index will rise in future.000 Rs 40. Let us take the example of single stock to understand the concept better.000 by taking a call on the future value of the Sensex. When markets are imperfect.On May 1. if would have been bearish he could have sold Sensex futures and made a profit from a falling profit.000 Ram has made a profit of Rs 40. 2001. Similarly. On June 1. If Wipro is quoted at Rs 1000 per share and the 3 months futures of Wipro is Rs 1070 then one 71 .00. In index futures arbitrage is possible between the spot market and the futures market. Selling Price : 4000*100 Less: Purchase Cost: 3600*100 Net gain = = Rs 4.  If there is a difference then arbitrage opportunity exists.

Initial margins 2. Sale Cost= 1000+30 Arbitrage profit = = = 1070 1030 40 These kinds of imperfections continue to exist in the markets but one has to be alert to the opportunities as they tend to get exhausted very fast.can purchase ITC at Rs 1000 in spot by borrowing @ 12% annum for 3 months and sell Wipro futures for 3 months at Rs 1070. Daily margining is of two types: 1. VaR methodology seeks to measure the amount of value that a portfolio may stand to lose within a certain horizon time period (one day for the clearing corporation) due to potential changes in the underlying asset market price. 72 . Mark-to-market profit/loss The computation of initial margin on the futures market is done using the concept of Value-at-Risk (VaR). The actual margining happens on a daily basis while online position monitoring is done on an intra-day basis. The daily settlement process called "mark-to-market" provides for collection of losses that have already occurred (historic losses) whereas initial margin seeks to safeguard against potential losses on outstanding positions. The initial margin amount is large enough to cover a one-day loss that can be encountered on 99% of the days. Initial margin amount computed using VaR is collected up-front. The mark-to-market settlement is done in cash.  MARGINS The margining system is based on the JR Verma Committee recommendations.

000) Net cash outflow 17.80.000 .000 Payment to be made NEW POSITION ON DAY 2 Value of new position = 1.000 (200 x 1500) Rs 45.000 42.42.80.3300) 18.000) Net cash inflow 18.000 Total long position Initial margin (15%) Assuming that the contract will close on Day + 3 the mark-to-market position will look as follows: POSITION ON DAY 1 Close Price 1400 x 200 = 2.700 (22.000 (45.02. = = Rs 3.000) 3.300 .000 .000 2.400*200= 2.   A client purchases 200 units of FUTIDX NIFTY 29JUN2001 at Rs 1500.2.000 (20.000 Addn Margin 3.000 3000) (17.000 (3.000) Payment to be recd 73 .700 Loss 20. The initial margin payable as calculated by VaR is 15%.00.000 (3.80.000) Margin released 3.000 Margin = 42.300 (45.000 Close Price 1510 x 200 = Gain 22.80.02.Let us take a hypothetical trading activity of a client of a NSE futures division to demonstrate the margins payments that would occur.00.

20.000) Rs 18.000 Payment to be recd Gain 18.300 63.300.300 Close Price 1600*200 =3.000-3. 02.000 Rs 19. ABOUT COMMODITIES 74 .300 Rs 45.700 Rs 18.02.20.000 (3.700 = = = (-) Rs 45.000 Rs 3.300* The client has made a profit of Rs 19.POSITION ON DAY 3 Value of new position = 1510*200 = Rs 3.300 Margin account* Initial margin Margin released (Day 1) Position on Day 2 Addn margin Total margin in a/c Net gain/loss Day 1 (loss) Day 2 Gain Day 3 Gain Total Gain = = = = (Rs 17.000 Margin = Rs 3.000 (+)Rs 3.000) Net cash inflow 18.700 at the end of Day 3 and the total cash inflow at the close of trade is Rs 63.000 + 45.000 Rs 42.300* = 63.

such as groundnut. Forward trading was permitted in cotton and jute goods in 1998. A three-pronged approach has been adopted to revive and revitalize the market. There were booming activities in this market and at one time as many as 110 exchanges were conducting forward trade in various commodities in the country. followed by some oilseeds and their derivatives. castor seed and cotton. sesame. which carried on futures trading in groundnut . saw the decline of this market since the mid-1960s. 75 . It is only in the last decade that commodity future exchanges have been actively encouraged. A statement in the first ever National Agriculture Policy. In 1893. This coupled with the regulatory constraints in 1960s. on policy front many legal and administrative hurdles in the functioning of the market have been removed. 2000 by the government that futures trading will be encouraged in increasing number of agricultural commodities was indicative of welcome change in the government policy towards forward trading. mustard seed. a separate association by the name "Bombay Cotton Exchange Ltd. issued in July." was constituted. in which the role of market forces for resource allocation got diminished.INTRODUCTION Commodities Market In India Organized futures market evolved in India by the setting up of "Bombay Cotton Trade Association Ltd. following widespread discontent amongst leading cotton mill owners and merchants over the functioning of the Bombay Cotton Trade Association." in 1875. cottonseed etc. the markets have been thin with poor liquidity and have not grown to any significant level. However. The securities market was a poor cousin of this market as there were not many papers to be traded at that time. in 1999. Before the Second World War broke out in 1939 several futures markets in oilseeds were functioning in Gujarat and Punjab. resulted in virtual dismantling of the commodities future markets. The era of widespread shortages in many essential commodities resulting in inflationary pressures and the tilt towards socialist policy. Firstly. Futures trading in oilseeds was organized in India for the first time with the setting up of Gujarati Vyapari Mandali in 1900.

Mumbai (NCDEX). Multi Commodity Exchange Ltd. such as. Mumbai (MCX). Of the country's total GDP. In India. Most of the existing Indian commodity exchanges are single commodity platforms. and National Board of Trade. The year 2003 marked the real turning point in the policy framework for commodity market when the government issued notifications for withdrawing all prohibitions and opening up forward trading in all the commodities.Secondly. The current mindset of the people in India is that the Commodity exchanges are speculative (due to non delivery) and are not meant for actual users. Thirdly. as the existing exchanges are slow to adopt reforms due to legacy or lack of resources. new promoters with resources and professional approach were being attracted with a clear mandate to set up demutualized. amendments to the Essential Commodities Act. Interest rate risks. technology driven exchanges with nationwide reach and adopting best international practices. Ahmedabad (NMCE). One major reason being that the awareness is lacking amongst actual users. Indore (NBOT).. commodities related (and dependent) industries constitute about roughly 50-60 %.. which have reduced bottlenecks in the development and growth of commodity markets. exchange rate risks are WHY STRUCTURED COMMODITY MARKET? 76 . These exchanges are expected to be role model to other exchanges and are likely to compete for trade not only among themselves but also with the existing exchanges. all these shortcomings will be addressed rapidly. opaque in their functioning and have not used technology to scale up their operations and reach to bring down their costs. Securities (Contract) Rules. This period also witnessed other reforms. are regional in nature. run mainly by entities which trade on them resulting in substantial conflict of interests. But with the strong emergence of: National Multi-commodity Exchange Ltd. National Commodities and Derivatives Exchange. strengthening of infrastructure and institutional capabilities of the regulator and the existing exchanges received priority. which itself cannot be ignored.

Now more then 40 commodity items are included. In which 60. soyabean. 10.000 corer comes from agriculture and left is coming from coal. demand is comparatively high prices of the product will go up. Here against one seller there will be more then one buyer. crude palm oil and RBD Palmolive are being offered.  If sellers and buyers come together at a place then it will create a market. The various commodities that tread on the NCDEX and look at some commodity specific issues.  In our country agricultural products form 25% of GDP. 1952 for regulating forward\future contracts. etc…  Today in our country most of the trade is done in unorganized market. In the market current and future contracts are done. precious metal. and hedger can tread. Presently nearly in 122 commodities tread is being done  Transaction in the organized market: Organized markets have structured forms of transactions. In this way the total area of market will become broad. cotton. Promissory contracts have been started science 1875. MCX To begin with contacts in gold. mustered seed. rapeseed oil. Where the production is less but. In this commodity market classified as agriculture products.  In this market not only producer and seller are included but arbitrageur. But due to some restriction it was not properly worked. 77 . silver. In December 2003. soya oil. On the contrary where the production is high but demand is comparatively low the prices will go down.000 corer. In this market buyers will come across the country for transactions.1.Today the business is not limited to our area only. crude. speculator. The commodity exchanges are regulated as per rules and regulations define in The Forward Contracts (Regulation) Act. the National Commodity and Derivative Exchange Ltd (NCDEX) launched futures trading in nine major commodities. Day by day number of commodity items is incising. Total turnover of commodity of market is nearly Rs. other metal and energy which we discuss above.

COMMODITIES 78 .

It is invariably entered into for a standard variety known as the "basis variety" with permission to deliver other identified varieties known as "tender able varieties". In case he decides to deliver goods. The seller in a futures market has the choice to decide whether to deliver goods against outstanding sale contracts. CHARACTERISTICS OF FUTURES TRADING A "Futures Contract" is a highly standardized contract with certain distinct features. d. The delivery periods are specified. c. parties to the contracts not being capable of altering these units. Futures’ trading is necessarily organized under the auspices of a market association so that such trading is confined to or conducted through members of the association in accordance with the procedure laid down in the Rules & Bye-laws of the association. f. The units of price quotation and trading are fixed in these contracts. e. Transactions are mostly squared up before the due date of the contract and contracts are settled by payment of differences without any physical delivery of goods taking place. In futures market actual delivery of goods takes place only in a very few cases. Some of the important features are as under: a. 79 . b. he can do so not only at the location of the Association through which trading is organized but also at a number of other pre-specified delivery centers.

which decide the suitability of the commodities for future trading:  The commodity should be competitive.no individual or group of persons acting in concert should be in a position to influence the demand or supply.  There should be fluctuations in price. the amplititude of price variation is reduced. Helps balance in supply and demand position throughout the year.this mechanism dampens the peaks and lifts up the valleys i. 80 . Having entered into an export contract. and consequently the price substantially. It is useful to producer because he can get an idea of the price likely to prevail at a future point of time and therefore can decide between various competing commodities. it enables him to hedge his risk by operating in futures market.. It is useful to all segments of economy.  COMMODITIES ARE SUITABLE FOR FUTURE TRADING The following are some of the key factors.e. ECONOMIC BENEFITS OF THE FUTURES TRADING Futures contracts perform two important functions of price discovery and price risk management with reference to the given commodity. there should be large demand for and supply of the commodity . The futures trading is very useful to the exporters as it provides an advance indication of the price likely to prevail and thereby help the exporter in quoting a realistic price and thereby secure export contract in a competitive market. Other benefits of futures trading are:  Price stabilization-in times of violent price fluctuations .e.     Leads to integrated price structure throughout the country. Facilitates lengthy and complex. i. the best that suits him. He can do proper costing and also cover his purchases by making forward contracts. It enables the consumer get an idea of the price at which the commodity would be available at a future point of time. production and manufacturing activities. Encourages competition and acts as a price barometer to farmers and other trade functionaries.

Guarseed  NEED FOR FUTURES TRADING IN COMMODITIES Commodity Futures. Steel Flat. Copper. energy and other metals. RBD Palmolein. Groundnut Oil. Nickel. Soy Seeds. Jeera. Cottonseed Oilcake. Castor Oil. Cashew Kernel. Soymeal. Mustard Seed. Silver M. Wheat.  THE FOLLOWING ITEMS ARE TRADED IN THE MULTI COMMODITY EXCHANGE Bullion: Gold. The market for the commodity should be free from substantial government control. Basmati Rice. Crude Palm Oil. Refined Soy Oil. Silver HNI Oil & Oil Seeds : Castor Seeds. which forms an essential component of Commodity Exchange. Gold M. agriculture. Cottonseed Spices: Pepper. Gur. Guargum. can be broadly classified into precious metals. Urad. Guar Seed. Maize. Mustard Seed Oil. Tur Cereals: Rice. Yellow Peas. Tin Fibre: Kapas. Sarbati Rice Energy: Crude Oil Others: Bandhani Rubber. Medium Staple Cotton Pulses: Chana.  The commodity should have long shelf life and be capable of standardization and gradation. Gold HNI. Red Chilli. Turmeric Metal: Steel Long. 81 . Silver. Guargum Bandhani. Long Staple Cotton.

a purchase in the ready market is off-set by an opposite sale in the 82 . which provides the necessary immunity to the above interests in the marketing of commodities from the risk of adverse price fluctuations. pricing in commodities futures has been less volatile compared with equity and bonds. The significance of raw materials can further be strengthened by the fact that the "increase in raw material cost means reduction in share prices". It acts as a smart investment choice by providing hedging. thus minimizing the losses to the farmers. It also helps in improving the cropping pattern for the farmers.  HEDGING Hedging is a sophisticated mechanism. Historically. hence going forward the industry can hedge this risk by trading in the commodities market. A Hedge is a countervailing contract transacted in a futures market through which those who have bought in the ready market will sell in the futures market and those who have sold in the ready market would buy in the futures market. traders and processors to exporters/importers and end-users of a commodity.Current futures volumes are miniscule compared to underlying spot market volumes and thus have a tremendous potential in the near future. Raw materials form the most key element of most of the industries. Industry in India today runs the raw material price risk. In other words "Share prices mimic the commodity price movements". thus providing an efficient portfolio diversification option. Futures trading in commodities results in transparent and fair price discovery on account of large-scale participations of entities associated with different value chains. It also provides effective platform for price risk management for all segments of players ranging from producers. In each of these two cases. It reflects views and expectations of a wider section of people related to a particular commodity. trading and arbitrage opportunities to market players.

hedging itself may be a source of minor gains or losses. By and large. in certain circumstance.futures market and a sale in the ready market is off-set by purchase in the futures market. its price in the futures market would normally have also declined so that the loss incurred in the ready market would be recovered by the profit made in the futures market. These operators are called speculators. The practice of hedging is based on the assumption that the ready and futures prices of the commodity move more or less parallel to each other. there would be a loss in the futures market. however. When the purchase or sale commitment in the ready market is fulfilled. the sale or purchase hedge contract is closed out by an offsetting reverse purchase or sale contract in the futures market. hedging in a futures market does afford such a protection to the various functionaries. Hedging on futures markets cannot be practiced unless there are operators willing to assume the risk of adverse price fluctuations which the hedgers desire to transfer. When the price of a commodity has declined in the ready market. Similarly. interested in such speculative losses or gains. But a dealer. They. which would. But. To the extent that they do not move together by the same extent. The ready and futures prices of a commodity ordinarily do move together in sympathy with each other because both ready and futures prices are basically determined by the demand and supply factors of that particular commodity. be made up with the profit made in the ready market. per se. His only interest is to ensure that he gets the necessary insurance against unforeseen fluctuation in prices. manufacturer or exporter is not. 83 . thus provide the much needed breadth and liquidity to the futures markets which in their absence would remain narrow and unstable. if the price rises in the ready market after the hedge sale had been entered into the futures market. the ready and futures prices may not move together or the spread between the two may increase or decrease sharply.

While it is possible for the individual parties to enter into futures contracts. Further. While the motives of the speculator in entering into futures trans actions are different from a hedger. such contracts are generally entered under the auspices of commercial bodies known as commodity exchanges or associations. Futures trading in these commodity exchanges/associations are confined to or conducted through its members in accordance with the procedure laid down in its rules members in accordance with the procedure laid down in its rules and bye-laws. there is no corresponding transaction in the ready market. The basic distinction between a hedge and speculative transaction on a futures market is that while in the case of a hedge transaction there is a corresponding opposite transaction in the ready market. these exchanges/associations also help in evolving standard terms of contracts in which the quantity and quality of the goods traded.  REGULATORY BODY 84 . the only variable being the price at which the contracts helps the members of associations in entering into uniform types of contracts in which the quantity and quality of goods. period of delivery etc. the transaction may well be between two hedgers or two speculators or between a hedger and a speculator.A speculator operating in a futures market is the one who buys or sells futures contracts without any countervailing commitments or transactions in the actual commodity with a view to making profit from the fluctuations in the prices. period of delivery and all other terms are pre-determined. are predetermined so that they can be entered into primarily for the purpose of exchange of money differences. When a transaction takes place in a futures market. in the case of a speculative transaction. The need for organizing futures trading under the auspices of such commodity exchanges or associations arises mainly in order to ensure that payment of differences arising from settlement of purchase and sale contracts entered into by the members of such exchanges or aassociations take place in a smooth and orderly manner and thus defaults on account of non-payment of such differences are avoided. the form or nature of transactions entered into by both in the futures market is similar.

which needs use of futures and derivatives as price-risk management system. transportation costs.  PROBLEMS FACED BY COMMODITIES MARKETS IN INDIA Institutional issues have resulted in very few deliveries so far. Fundamentally price you pay for goods and services depend greatly on how well business handle risk. Curbing the illegal activities of the diehard traders who continued to trade illegally is the major role of the Forward Markets Commission. For e.The Forward Markets Commission (FMC) is the regulatory body for commodity futures/forward trade in India. certification and warehousing are bound to occur. It is responsible for regulating and promoting futures/forward trade in commodities. logistics. 85 . thus lowering cost of doing business. there are a lot of hassles such as octroi duty.  WHY COMMODITIES MARKET? India has very large agriculture production in number of agri-commodities. with plethora of mandis. businesses can minimize risks. Commodity players use it as a hedge mechanism as well as a means of making money. logistical problems prevent trading to take place. in the bullion markets. octroi duty.g. For an agricultural country like India. players hedge their risks by using futures Euro-Dollar fluctuations and the international prices affecting it. trading in over 100 crops. Also multiple restrictions exist on interstate movement and warehousing of commodities. The FMC is headquartered in Mumbai while its regional office is located in Kolkata. By using effectively futures and derivatives. Commodity Market will serve as a suitable alternative to tackle all these problems efficiently. The commission was set up under the Forward Contracts (Regulation) Act of 1952. Currently. standards. If there is a broker in Mumbai and a broker in Kolkata. the issues in price dissemination. Exchanges are used only to hedge price risk on spot transactions carried out in the local markets.

Commodity enterprises primarily face the following classes of risks. but the same can be transferred to someone who can handle it better or to someone who has the appetite for risk. client. vendors etc) not fulfilling his obligations on due date or at any time thereafter is the most common risk. the risk of the counter party (trading member. Talking about the nationwide commodity exchanges. the yield/output risk and the political risk. RISKS ASSOCIATED WITH COMMODITIES MARKETS No risk can be eliminated. namely: the price risk. This risk is mitigated by collection of the following margins: • • • • • Initial Margins Exposure margins Market to market of positions on a daily basis Position Limits and Intra day price limits Surveillance Commodity price risks include: • • • Increase in purchase cost vis-à-vis commitment on sales price Change in value of inventory Counter party risk translating into commodity price risk  KEY FACTORS FOR SUCCESS OF COMMODITIES MARKET The following are some of the key factors for the success of the commodities markets: • • • How one can make the business grow? How many products are covered? How many people participate on the platform? 86 . the quantity risk.

covering a wide range of commodities. method of execution. Fair and Transparent Price Discovery & Dissemination.r. reach of the organization and adding value on the ground. background of promoters. households and producers are most important. Audit and review of Members. scaleable technology. transparency of platforms. Proper Product Conceptualization and Design. financial soundness and capability. Self-Regulation to ensure: Overview of Trading and Surveillance. robustness of settlement structures. KEY FACTORS FOR SUCCESS OF COMMODITIES EXCHANGES The following are some of the key factors for the success of the commodities exchanges: Strategy. then it should be backed with proper "Capital Account Convertibility". Effective Management of Counter party Credit Risk. acceptable clearing mechanism. as these are the people who are exposed to risk and price fluctuations. size of the trade guarantee fund. Enforcement of Exchange rules.t. wider participation of Hedgers.  KEY EXPECTATIONS OF COMMODITIES EXCHANGES The following are some of the key expectations of the investor's w. credibility of the institution. • • • • • 87 . Speculators and Arbitrageurs. if the Indian Commodity Exchange needs to be competitive in the Global Market. Robust Trading & Settlement systems. The interests of Indian consumers. In addition to this. any commodity exchange: • To get in place the right regulatory structure to even out the differences that may exist in various fields.

Following are some of the applications. For those who want to diversify their portfolios beyond shares. by the Mutual Funds in India. The farmer will have to look at ways of being in a position to trade on commodity exchanges in future. since they globally know the commodities. 88 . they have added depth to the equity markets. As.  ACTIVE INVOLVEMENT OF MUTUAL FUND INDUSTRY IN INDIA Currently Mutual Funds are prohibited from not using derivatives apart from hedging. bonds and real estate. can serve as a newer investment avenue for investors. The MSP programme will not be sustainable in such a scenario. which can utilize the power of the commodity markets and create a win-win situation for all the involved parties: -  REGULATORY APPROVAL / PERMISSION TO FII'S FOR TRADING IN THE COMMODITY MARKETS FII's are currently not allowed nor disallowed under any law. the need has been felt that various operators in the commodities market be provided with a mechanism to hedge and transfer their risks. corporate will feel the pressure to hedge their price risk once the frontiers open up for free trade. AMFI & SEBI need to collectively work towards the same. Indian markets have recently thrown open a new avenue for retail investors and traders to participate: commodity derivatives. commodities are the best option. Mutual Funds as investors can invest in gold and get returns as they get from debt instruments. equity markets. they will add depth to the commodities markets. FUTUREPROSPECTS With the gradual withdrawal of the government from various sectors in the postliberalization era. India's obligation under WTO to open agriculture sector to world trade would require futures trade in a wide variety of primary commodities and their products to enable diverse market functionaries to cope with the price volatility prevailing in the world markets. Government subsidy may go down as a result of WTO. Also. Launch of the "Commodity Funds".

All quotes posted by users on any online commodity trading systems are live and firm. With most online commodity trading systems. Complex Derivatives. many-to-many system. This is because the Internet boom in Indian is on the rise only now. It is in this scenario that online trading is becoming more the way of trading in India. post their own prices and quantities for others to trade The Online commodity trading site usually lists a large number of unique products covering a variety of commodities. Precious Metals. act or trade on quotes posted by others. The greatest advantage of an online system for trading is that just a click can be used to hit a bid or lift an offer. where any user can view all quotes posted by other users in real time. where every user has equal access to price quotes and trading functionality. They can be acted on with full assurance of a completed transaction. The online commodity trading system in India is only an emerging segment yet. Emissions and Weather. without favoritism or control by a chosen few. Liquidity. is perhaps the best measure of success of an online trading commodity trading system. Spreads. The Internet charges are becoming minimal and the Internet is soon becoming a way of life in India. The Online trading system operates almost continuously around the clock. traders can be sure of finding an interesting market development or trading opportunity almost every time they log on. Natural Gas. It provides a level playing field for all. 89 . It provides for various media ranging from Physical Delivery and Financial Cash Settlement. 24 hours a day. ONLINE COMMODITY TRADING Online commodity trading offers a way for an open. seven days a week. There are further derivative options available ranging from Forwards. Swaps. Options. Electric Power. or trade activity. and settlement terms ranging from Oil. structures. Differentials. This allows any user to extend the trading day. and easily pass the trading objectives to others in companies in different times zones.

Where our dealer/RM are always help for market information as well as buy/sell call 90 . SHAREKHAN ADVANTAGE COMMODITY  KEY BENEFITS OF COMMODITIES@ SHAREKHAN: You are getting 20time exposer in MCX &10 time in NCDEX depends on commodity to open an account We have sms facility where u getting market information as well as buy/sell call You are also getting yahoo chat.

 To know the scope for the Derivatives and Commodity. of the people of Rajkot City. HYPOTHESIS: H0: There is no significant difference in level of awareness of Commodity. Secondary objectives are:  To know the awareness of Derivatives and Commodity.  To find out the best medium to educate the masses about Derivatives and Commodity.  To know the influencing force behind the decision making while trading in Derivatives and Commodity.RESEARCH Research Objective The main objective of the study is to analysis the awareness of derivatives and commodities segment and their potential market among the people of Rajkot City. Derivatives and Derivatives and 91 . Hα: There is significant difference in level of awareness of Commodity.  To know the investment habit and purpose of investing.

So far as our research is concerned. The most preferred way is to interview the individuals to get a sense of how they feel Secondary Data When the data is collected and compiled from the published nature or any other’s primary data is called secondary data. 92 . we have not used secondary data for our research. is called primary data. which is collected directly from the respondent to the base of knowledge and belief of the research. we have not collected any information from any sources. Secondary Data Primary Data The data.SOURCES OF DATA There are two main sources of data Primary Data 1. So.

So for this purpose sample size has to be determined well in advance and selection of sample also must be scientific so that it represents the whole universe. We have selected Income Earners with saving to invest in Rajkot city. As we know that it is feasible to go to population survey because of the n number of customers and their scattered location.SAMPLING PROCESS It is very true that to do the research with the whole universe. Sample Universe Sampling Technique Sample Size Sampling Unit: Rajkot City Stratified and Random 300 Respondents Professional Random Business Man Random Government Employees Random Employees working in private firms Random = = = = SCOPE OF STUDY 93 . We have selected the selected the samples as per per convenience. So far as our research is concerned. we have taken sample size of 300 respondents. All the respondents are stratified on the basis of their profession and savings.

 This will help the company to know the taste of masses and turn it towards Derivatives and Commodities. how to make people aware about Derivatives and Commodities by imparting best education.  Mind share of Sharekhan can be known.  This will also help to select right medium for trading in Derivatives and Commodities segment. LIMITATION OF THE STUDY The limitations of the study are as follow: Personal Bias: Individuals may have personal bias towards particular investment option so they may not give correct information and due to which the conclusion may be derived.  This will help the company to frame effective Marketing Strategy as well as select the right media for advertising to create brand awareness as well as to give knowledge of the product.  This will help the company. 94 .The research would be useful in the following respect. Time Limit: The time duration given for the research is less.

due to which we may not get the proper results. which is of 100 only. so we cannot know the degree of the literacy outside the city. 95 .Area: The area was limited to Rajkot City only. Sample Size: The last limitation is Sample Size.

ANALYSIS & INTERPRETATION
1.Gender Ratio: Male 196
250 200 150 104 100 50 0 Male Series1 Female 196

Female 104

2.Age: Below 30 212 30-50 35 More than 50 53

250 200 150 100 50 0

212

35

53

Below 30

30-50 Series1

More than 50

96

3.Education Qualification: Post Graduate 112
200 180 160 140 120 100 80 60 40 20 0

Graduate 172
172

Under Graduate 16

112

16 Post Graduate Graduate Series1 Under Graduate

4.Occupation: Govt. Non-Govt. Business Professional Employees Employees Man 120 62 70 48
140 120 100 80 60 40 20 0 Govt. Employees Non-Govt. Employees Business Man Professional 62 70 48

120

Series1

97

5.Investment Pattern: Securities Bank F.D. Post office Insurance Mutual Fund Gold Equity Derivatives Commodities No. 114 63 28 30 22 19 10 14 Percentage(%) 38 21 9 10 7 6 3 5

120 100 80 60 40 20 0

114

63 38 21 28 9 30 10 22 7 19

6

10

3

14

5

ce In su ra nc e

ut ua lF un d

G ol d

Eq ui ty

es De riv a tiv

Po st of fi

Ba nk

No.

Percentage(%)

It can be seen from the graph that the respondents have given first preference for investment to Bank F.D. and Gold, Equity, Derivatives and Commodity having almost equal share.

Preference for investment Derivatives & Commodity: 98

Co m m

M

od itie s

F.

D.

79 33 19 50 43 76 Percentage(%) 26 3 11 17 14 25 90 80 70 60 50 40 30 20 10 0 79 76 50 26 33 19 3 Bullion Spices 11 17 43 25 14 Fiber No. Oil Metal F&O Percentage(%) When asked to the respondents that out of the given options which one would they prefer? So they prefer Bullion first. Factors that are to be consider by Individual at the time of investment 99 .Instruments Bullion Spices Fiber Oil Metal F&O No. So the preference for commodity (Bullion) is more than the Derivatives.

Rank 1 2 12 5 129 112 No. 129 112 12 15 32 Rank 1 2 5 4 3 32 15 4 3 Liquidity preference Speculative Motive So. Medium prefer by individual at the time of investment Factor Broker Magazine No. Each and every investor are not risk taker though they want more return from the investment. 117 55 Rank 1 3 100 .Obstacles Risk Reduction Leverage Benefit Arbitrage Benefit Speculative Motive Liquidity preference 140 120 100 80 60 40 20 0 Risk Reduction Leverage Benefit Arbitrage Benefit No.

2 Internet Rank 4 Other Exchange preferred by individual Derivatives BSE NSE 156 154 152 150 148 146 144 142 140 BSE Series1 NSE 145 155 155 145 Commodity MCX 189 NCDEX 111 101 .Internet Other 102 26 2 4 140 120 100 80 60 40 20 0 117 102 55 26 1 Broker 3 Magazine No.

97 73 19 20 68 23 Rank 1 2 6 5 3 4 102 . 64 58 70 108 Percentage (%) 21 19 23 36 108 Percentage (%) Individual take decision through Independently Broker/Agent News Channels News Papers Internet Tax consultant No.200 180 160 140 120 100 80 60 40 20 0 189 111 MCX Series1 NCDEX Constraints that are holding back to individual for investment Lack of knowledge Lack of Guidance Lack of Fund Availability Lack of Risk taking Ability 120 100 80 60 40 20 0 Lack of knowledge Lack of Guidance No. Lack of Fund Lack of Risk Availability taking Ability 21 64 70 58 36 19 23 No.

120 100 80 60 40 20 0 In de pe nd e 97 73 19 20 68 23 5 In te rn et 1 2 6 3 co ns ul ta nt 4 nt ly Br ok er /A ge Ne nt ws C ha nn el s Ne ws Pa pe rs No. Rank Medium reliable for individual for trading Stock Broking Companies Franchisees Online 180 160 140 120 100 80 60 40 20 0 168 43 Stock Broking Companies Franchisees Series1 Most preferred Broking Companies of the Rajkot City India Bulls ShareKhan Marwadi Motilal oswal HDFC Securities ICICI Direct Kotek street Skse 3 2 5 8 7 1 6 4 Ta x 168 43 89 89 Online 103 .

) The Null Hypothesis (H0): “There is no significant difference in level of literacy about Derivatives & Commodities among the people of Rajkot City. H0 : u = H1: u ≠ 50% 50% 2.) Level of Significance : σ The Level of significance should be set at α = 0.05 3.TESTING OF HYPOTHESIS Testing of Hypothesis using Z test (Two tailed): 1.) The Statistical Test : 104 .” Therefore.

000 (1-0.763 5. of standard deviations for the desired level of confidence.) Draw a statistical conclusion The absolute value of the computerized Z statistic (5.29 0.1 15/17.1.8676 5.975 1.025) = 0. Z = No.8676 55 – 50 / 0. 105 .) The Decision Rule 1. therefore null hypothesis is rejected.96 (the result will be between two) σx = = = Z = = 5 / root of 300 .96. So.96 & .9+ 0. X = Mean of the sample U= Mean of the population or hypothetical mean σx = Estimate for the standard error or the mean 4. Alternate Hypothesis is accepted.6 = 1.763) is larger than 1.Z = X – u / σx Where.

106 .H1: There is significant difference in level of literacy about Derivatives & Commodities among the people of Rajkot City.

CONCLUSION • • • • • Most of the people in Rajkot City are investing in fixed return Instruments. Literature and Self Experience can be taken as the best method to impart education about derivatives & commodities RECOMMENDATION 107 . Those people who want to invest in Derivatives & Commodities are investing mainly for reducing risk and they consider them as investment tool. People generally want to take trading decisions independently or under the guidance of Friends or Well Known Stock Broking Houses. But there are investors who use Equity as an investment tool.

Sharekhan may also use its helpline number for giving education on Derivatives & Commodities. Sharekhan can also use Newspapers and Local New Channels as a medium of advertising. Company may appoint special team for giving education & attracting people towards trading on Derivatives & Commodities. Sharekhan should educate the investors about Derivatives & Commodities by organizing classes. corporate presentations. QUESTIONNAIRE 108 . • • • • • Company should show the benefits of trading on Derivatives & Commodities Sharekhan should turn existing customers (who are trading in Equity only) towards Derivatives & Commodities. taking part in consumer fairs. organizing events.• • Sharekhan needs to make its marketing team strong and also it should increase marketing activities such as promotional campaigns.

2 If YES. Education: 5.D. Which would be your first preference from the list given below? Bullion: Spices: Fiber: Oil & Oil Seed: Metal: F&O: Q.3 If You invest in Derivatives OR Commodity.: Post schemes: Insurance: Mutual Fund: Gold: Equity: Derivatives: Commodities: Q. Age: 4. Occupation: Male 21-35 Female 36-50 Above 50 ___________________________________ Professional Govt. Name:____________________________________________ 2. Employee Businessman Employess working Q. Where do You invest Your savings? Bank F.1 Do you invest Your surplus money in saving instrument? Yes: No: Q.4 Which factor plays crucial role when you make a decision to invest in Derivatives & Commodity? Risk Reduction: Leverage Benefit: 109 .1. Gender: 3.

9 How do You take decisions If You want to trade in Derivatives & Commodity? Independently: News Channels: Internet: Broker/Agent: News Papers: Tax Consultant: Q.5 which mediums do you use to invest in Derivatives & Commodity? Broker: Magazine: Internet: News channels Q.Arbitrage Benefit: Liquidity preference: Speculative Motive: Q.7 Do You consider investment in Derivatives & Commodities are safer then Other investment avenues? YES: No: Q.11 According to You. Which medium is the most reliable for trading in Derivatives & Commodity ? 1 Hour : 110 .6 which stock exchange would you prefer to carry out your transaction? BSE: MCX: NSE: NCDEX: Q. than What are constraints that are holding you back? Lack of Knowledge: Lack of Guidance from Broker: Lack of Funds Availability: Lack of Risk taking ability: Q.8 If No.10 How much time will you be able to devote for learning Derivatives OR Commodity? ½ Hour: 2 Hour : Q.

____________ 2.Stock Broking Company: Franchises: Online: Q.____________ MY LEARNING During the two months training I explore my knowledge of stock market. I also got the chance for trading Share khan’s product like Sales Executives so 111 .12 Name any 2 Stock Broking companies that deal in Derivatives & Commodity 1. I also know that how to implement theory in practice.

1978 112 .R.that it improve my convincing power and also give chance to meet different people . BIBLIOGRAPHY Books: • Kothari C.It also increase my confidence. It is a memorable experience to be a part of share khan family..Ltd. Vikas Publishing House pvt. New Delhi. Research Methodology. I am always thankful to them.

www. Websites: 1. www. www.sharekhan..com 7.• Pathak Bharti v.com 4. www.com 2.mcx.com 113 .com 3. www. 6.Person Education(Singapore) Pvt.ncdex.com.Delhi.nseindia. www.com 5.Indian Financial Syatem.bseindia.moneycontrol. www.Ltd.Google.

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