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Escalating gold prices threaten $60 billion jewelery industry. Here's more.
Gold continued its meteoric climb on Wednesday reflecting India¶s central bank¶s buying gold and the continued weakening of the US dollar. The New Delhi Reserve Bank announced it had swapped dollars for 200 metric tonnes of gold from the International Monetary Fund. The swap price was $1,086.10/toz, about $25 higher than the PM London Close of $1,061. According to India¶s Finance Minister, the move was because the ³economies of the US and Europe had collapsed´. That news propelled gold prices even higher closing at $1090 on November 4, 2009, according to the PM London Fix.
Whether other countries will follow suit remains to be seen. Clearly China, America¶s largest debt holder, has sufficient dollars and adequate foreign exchange to also swap excess dollars for hard currency, like gold. In any case, India¶s purchase was equal to about 8% of the world¶s annual production according to one report, suggesting additional buying by Asian countries would continue to drive gold prices higher in the immediate future. This could mark a turning point in the fine jewelry business if gold continues to increase as central banks diversify their dollar holdings in to alternative currencies and gold. The question is when does the price of gold reach a point where 10 karat and 14 karat alloys become too expensive to make wearable rings and jewelry? Part of the answer is subjective in that it depends on the emotional connection jewelry has with the consumer. While jewelry has never been a necessity if viewed in terms of such tangible purchases as shelter, food, and transportation, it has been an emotional necessity for many consumers during the better part of the last 60 years. Simply put, many consumers included certain types of fine jewelry, such as engagement rings, on their ³must have´ list. That special relationship between consumers and their jewelry, especially diamonds, weakened over the last decade. That weakening was the consequence of proliferation of lower quality products in the market and rampant discounting, both of which devalued fine jewelry in the eyes of many consumers. The recession has only accelerated the effect of those earlier forces. Now, the many jewelry buyers are more discerning and conservative about what they are buying and how much they spend. Tantamount on their mind is value; generally described as good quality, good utility, and good price too. Not the lowest price, if it means low quality and poor utility, which is how many current jewelry owners would describe much of the jewelry they bought over the last decade. The point is the stronger that emotional connection, the more likely consumers will continue to buy fine jewelry in spite of the higher gold prices. Another part of the answer is perceived value. While jewelry retailers have been protective of entry level price points, the time is fast approaching when wearable 10 karat and 14 karat gold jewelry may start at prices above $500. Up till now, mid-market jewelers have typically used a combination of lighter weight rings and jewelry and lower quality gemstones to maintain entry level price points. This process has also corrupted the quality of higher price point product and arguably contributed significantly to the erosion of the consumer¶s perception of value for fine jewelry in general. A case can be made that if gold continues to escalate in price, jewelers need to vacate lower price points and reposition fine jewelry to reestablish a good quality-good value perception, especially in terms of physical attributes like thickness of the shank, prongs, number of casting pieces, quality of finish, and stone quality too. Again, the higher the perceived value the more likely buyers will continue to purchase fine jewelry despite higher absolute
etc. goldsmiths will make money.. (father to son to grandson) gold has a tendency of getting passed down from generation to generation. ceremonial elephants.. From mother to daughter to granddaughter. That won¶t be hard with the abundance of dollars held by large foreign governments like Russia. Gold is ancestral. What the price of gold will be tomorrow is anybody¶s guess. As long as women are fascinated with gold.prices. Jewellery is crafted not just for humans but also for the deities. but what is certain. The jewellery industry is going through a period of with more players scaling up operations. increasing their global footprint through outsourcing . melon and cucumber seeds. spanning centuries and millennia. gold is religion. and India. Hence the varieties of gold jewellery in India are truly mind-boggling and bears testimony to the excellent skills of Indian jewellers. the more incentive they have to intervene in the gold market to maintain certain prices levels. In western and northern India the Mughals influenced the meenakari (enamelling) and kundan (seeting of precious and semi-precious stones in gold) styles to give just give a few examples. India¶s love affair with gold is timeless. Saudi Arabia. Add hundreds of billions of extra dollars that will saturate the market from the Fed as the new economy emerges and you have even stronger forces to push gold prices higher as a hedge against inflation. not only does it adorn our bodies. rice grains.. In south India the designs are inspired by nature ± paisley motif of the mango. it also acts as a good investment. the earlier proposition that sacrificing quality to get first time buyers to purchases diamond and gold jewelry was clearly a huge marketing misjudgment. and horses. Jewellery designs ary in different regions of India making the style unique to each region. ³Gold to us Indians is that ultimate love object. The only difference being that some will make more money than others. Consumer attitude towards gold ornaments Abstract: Introduction In India.. So for Indians at gold will never lose its ´. the more central banks swap dollars for gold. China. In retrospect.
India also has the cost advantage apart from skilled and cheaper force. However. which makes it an attractive outsourcing option for global players.and/or venturing into the most touted growth area the domestic retail business. the sustained rise in the rupee is likely to eat into profit margins of exporters.5 billion. India¶s market share in the jewellery sector was $2. Besides players are now turning out to newer markets like EU countries and South East Asian markets where Indian jewellery is more lucrative than those from other countries. which is just 4 per cent of the world market. . So there is significant scope to increase jewellery exports. India-made jewellery gained momentum in the US markets in the recent past and industry experts believe that several global retail gaints like WalMart and JC Penney are likely to source jewellery from India.
they want all that comes with a great brand. chains. wedding rings. innerwear to their hair accessories. Also these most famous brands. Clogau gold is the best form of gold and the Jewellery designed from this gold shines with purity. Jewellery is a part and parcel of every females life and it plays a major role in their lives. pendants. Clogau Jewellery is a brand that is often desired by the brand conscious people as the British Royal Family use Clogau Gold. Every piece of Clogau gold Jewellery is original and rich only for the brand lovers. Here are a few most popular brands in the world like. clothes. Orra. You will get a tremendous array of patterns and styles offered in branded Jewellery. Clogau is one such international Jewellery brand that has created madness all over the world. anklets and a lot lot more. necklaces. Nakshatra. Thomas Mann etc that have really allured a lot of people . The choices in all the varieties are endless. bracelets. The highest quality material used in creating alluring pieces of Clogau gold Jewellery is skillfully handcrafted by professional Jewellery designers who create each piece that is unique and exclusive. earrings. people like to buy quality Jewellery than spend money in inexpensive low grade Jewellery that is presented at lesser price tag.com/article_1039900_34. Black Hills Gold. Trifari. now you need not get confused while dressing up for different occasions as you can wear a perfect piece of branded Jewellery that complements your dressing style wherever you go. Tanishq.articlealley.html?ktrack=kcplink . You can select from fine normal wear designs to lavish diamond studded formal Jewellery. but they also like to wear branded Jewellery. bangles. They liked this brand as it is the leading brand in gold Jewellery in the International market. As it is know fact that the British Royal Family use all that is pure and genuine. Read more at htt //www. so why not Jewellery? Although branded Jewellery is presented with a high price tag. Jewellery includes an array of rings. Clogau Jewellery is serving the gold industry from more than a decade that is the main reason for branded Jewellery to remain in market form several years. It's a class apart as the Clogau has a touch of Welsh gold from Snowdonia. Right from their shoes.People prefer to possess and wear branded products than the inexpensive and cheap imitation in this brand conscious world. DeBeers. which is one of the exceptional gold in the whole world. Clogau gold is ruling the gold market from past 15 years. So. It is quite natural for the prices of branded gold Jewellery to rise as the demand for it is growing extremely. Adora. Not only they want to wear branded clothes and accessories.
Nakshatra has got a unique position in the market. Aishwarya Rai the face of Nakshatra personifies there quality in every . with the central stone larger than the stones surrounding it. It is a traditional Indian floral design with a fashionable look. intelligence. In 2000 Nakshatra was the first brand to be launched by DTC in a marketing partnership with its clients . Nakshatra acquired a good market. non. was signed up as brand ambassador for the launch of the brand of Nakshatra.scribd. With aishwarya Rai Nakshatra Diamond Jewelry Brand Ambassador.mystery. Share of diamonds in minimum in India as compared to gold. India has been the World's largest market for gold. There was a burst of speed in the sales of manufactured jewelry purchased by the retail traders. It symbolizes infinity. The DTC is better Know to the public for is favorite slogan.com/doc/12937229/gili-vs-tansiq ishwarya Rai Nakshatra Diamond Jewelry Brand Ambassador Information Aishwarya Rai an Indian darling with striking timeless beauty. The result was immediate. immorality.the sight holders who cut and polish the diamonds and manufacture the jewelry market in India. Within the first year of its launch.http://www. It is a brand that provides a special experience to consumer. beauty and a constellation of stars. The total market was for Bridal. obscurity a fashion icon of India.Circular resembling a constellation of stars.A diamond is forever. It has given the traditional floral jewelry a new way of look with the celestial beauty Aishwarya Rai. vastness and power. Nakshatra is a circular cluster of six to nine stones. Aishwarya Rai Nakshatra Diamond's Brand Ambassador became today's modern face of Indian tradition with mysticism and symbolism. The DTC is diamond marketing arm of the De Beer Group of companies and supplier. it has become the leading branded jewelry collection in the country. Diamond Trading Company (DTC) had huge studies. After that it continued and in the next two years. DTC had helped bring about an expanded when DTC created new design choice and collections for the retail trader and encouraged manufacturers to enter the domestic market. Nakshatra is a powerful imagery in women's minds . A traditional Indian product with a circular cluster comprising of seven stone floral designs. 85% of gold that comes into the country is used for making jewelry with world Gold council. radiance. with the privately held gold in country. poise. totally matches the product with all the qualities mentioned above for Nakshatra. brilliance.bridal collection and the regular ones for the rich people who buyers' diamonds in the regular basis. Nakshatra. Aishwarya Rai. So Before coming to India. The name Nakshatra means 'Constellation of Stars' in Sanskrit arose from the product itself .
It played an important role in the retail trade. we are now set to draw the strengths of other international business partners into a close collaboration and integration. In 2001. splendored and obscurity. Vishal P Mehta. Nakshatra has also created "Nakshatra Brand Zones" which are specially designed to enhance the consumers brand experience. And in the same year Nakshatra Utsav was awarded the best trade promotions aware at the McDowell's Signature All.´ . In turn. thereby taking brand development concept onto a more profound level in the Far East region. In the making of Nakshatra pieces approximately 4. The company holds a strong distribution connection with all major jewellery retail chains in the region. In short. Nakshatra was awarded with silver Effie and in the following years with the Bronze Effie. which it will now engage in distributing the international brands. With this forte. Nakshatra utsav was a great success in the overall Diamond Jewelry sale with double digit growth. Certificate of Authenticity is given with each piece of Nakshatra. a new Nakshatra commercial advertisement created a renewed interest in brand and reinforced its celestial essence 'Nakshatra as' The brightest cried of light crossed all above and below line activities. These collections were specially chosen by Aishwarya Rai only 1000 paces in the designs.India promo awards. the international brands would save on logistical complications and import duties. [ The Effie is the most significant awards in advertising that recognize effectiveness and honor tangible results. Specialty of Nakshatra is Aishwarya Rai Nakshatra Diamond Jewelry Brand Ambassador and is also in the market by looking at buyers of it. CEO of Dimexon jewellery said.June. In early 2003. Nakshatra diamonds a considered to be the best diamonds in the market. Every fifth consumer buys a Nakshatra. Who is looking for floral diamond jewelry.000 diamonds have been used.respect. especially in mainland China region. Speaking on the occasion. DTC launched a special edition of Nakshatra collection called Ash's choice. ³Dimexon Jewellery is known for its precision and quality in jewellery manufacturing and its strong distribution connection. At these times it was launched in 44 cities during May .00. And as jewelry with the symbolic values with feminity. ] In late 2002. Diamonds with which Nakshatra cluster jewelry is made were formed over 800 million years ago. Dimexon Jewellery is planning on distributing high quality fine jewellery for various international brands in mainland China region.
Adora. Trifari. They liked this brand as it is the popular brand in gold Jewellery in the International market. along with Platinum which is further embedded with precious quality diamonds. each wedding ring inscribes on the inner side of the ring. With more and more people getting brand conscious in today's society. They love to wear all that is branded. You will find a great range of designs and styles presented in branded Jewellery. Thomas Mann etc that have really allured a lot of people . wedding rings. So. but they even like to wear branded Jewellery. people love to buy quality Jewellery than invest in low-quality low grade Jewellery that is presented at lesser price tag. beloved or darling! Your beloved will surely like this precious gift from you. Along with these most famous brands. Clogau is one such international Jewellery brand that has created madness all across the world. Among all other elegant pieces of excellent gold Jewellery. Here are a few most popular brands in the world like. pendants. Clogau is popular for creating the prettiest and attractive wedding rings ever to appear from Wales. bracelets. chains. Jewellery comprises a range of rings. Clogau gold is the best form of gold and the Jewellery designed from this gold shines with purity. Usually a brand becomes highly recognized due to its dedicated performance in gold industry from more than a decade. with over 350 skilled professionals within a 70. bangles. This is one of the reason for the Royal British family to use this brand as they believed in all that is pure and real. anklets and a lot lot more. You will get unlimited choices in each variety displayed. the loving word from Welsh "Cariad" that means sweetheart. DeBeers. It is an amazing fact that even the British Royal Family preferred this Clogau gold and thus this brand is preferred by most of the people today. It is quite natural for the prices of branded gold Jewellery to rise as the demand for it is growing extremely. handbags and all that you can think of. The gold Jewellery of this famous brand is beautifully handcrafted and the artisans use highest quality material in creating exclusive designs of Jewellery. Not just this. They create wedding rings with most modern as well as traditional designs that are skillfully designed from solid 18ct and 9 ct gold that is yellow and rose shades. Clogau gold is ruling the gold industry from past 15 years. that's why this brand in considered to be a trend-setter. so why not branded Jewellery? Although branded Jewellery is offered with a great price tag. . Tanishq. Not just they long to wear branded apparels and accessories. Clogao gold Jewellery includes a touch of Welsh gold.000 sq ft.The company has a manufacturing base in China. You can select from fine normal wear styles to lavish diamond studded party wear Jewellery. like their clothes. Every piece of Clogau gold Jewellery is special and elegant created for the brand lovers. shoes. earrings. one of the rarest forms of gold found in the world. The company is renowned for its quality and expertise in fine jewellery. necklaces. manufacturing facility at Qingdao. Black Hills Gold. they want to possess branded products than cheap imitations. Orra. Jewellery is a part and parcel of every females life and it plays a major role in their lives. now you need not get confused while dressing up for different occasions as you can wear a perfect piece of branded Jewellery that complements your dressing style wherever you go. Nakshatra. inner wears.