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SATNA” FOR JAIPRAKASH ASSOCIATES LIMITED (CEMENT DIVISION)
MOHD. NADEEM ANSARI REGIONAL INSTITUTE OF MANAGEMENT & TECHNOLOGY JABALPUR (M.P) BBA-2007-2010 A REPORT SUBMITTED FOR THE PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA)
I, Mohd Nadeem Ansari student of B.B.A hereby declare that the project report entitled “Network Promotional Activities and Their Relational Comparison with Competitors” is the authentic work done by me at Jaiprakash Associates Limited (Cement Division), Rewa (M.P.) for the partial fulfillment of Bachelor of Business Administration (B.B.A). To the best of my knowledge, no piece of work has been done and submitted by anyone in this regard.
Mohd Nadeem Ansari BBA VI Semester RIMT, Jabalpur (M.P.)
I here by express my thanks to Jaiprakash Associates Limited (Cement Division), Rewa (M.P.) who gave me opportunity to do summer training. I would also wish to express my sincere gratitude to Mr. G.S. Dhamija Sir (Sr. GM - Marketing), and other staff of Jaypee Cement, Rewa (M.P.) who have helped and provided me with idea, suggestion and corporation for carrying out my work. I would also wish a special thanks to my project guide Mr. Mukul Agarwal Sir (Dy. Area Manager) for his motivating guidance and fully and heartily guidelines. I would also wish to express my thanks to all the respondents who gave me their precious attention. Their ideas, critical insights and suggestions have been invaluable in the preparation of this report. Lastly, I pay my profound regard to my teachers, parents for their blessing and support to go ahead in life.
Mohd Nadeem Ansari
1. Introduction: Objectives Research Methodology Methods of Data Collection Scope & Limitation 2. Discussion on text. 3. Data Analysis & Interpretation. 4. Findings. 5. Conclusion. 6. Recommendation. 7. Annexure: Bibliography Questionnaire
b) To identify best promotional method. . d) To collect the suggestion of dealers and retailers for the improvement of “Network promotional activities “conducted by Jaypee Cement for their brand promotion.OBJECTIVE Main Objective To know the best cement company in Satna region with better “Network promotional activities” for their brand promotion. Sub Objective a) To identify the leading company. c) To know current position of Satna market.
observation. Definition of research “Research is the process of systematically obtaining accurate answers to significant and pertinent questions by the use of the scientific method of gathering and implementing information.V. Research design includes an outline of what the researcher will do from writing the hypothesis and its operation to collection.” -P. It is the pursuit of the truth with the help of study. It is the conceptual structure within which research activity is conducted. Research is conducted to search for new facts or to modify the existing facts.Young Meaning of Research Design Research design is a working plan prepared by the researcher before the actual start of research work. correct and verify knowledge whether that knowledge aids in construction of theory or in practice of an art. research is a process and means to acquire knowledge about any natural or human phenomena. . modify.” -Clover & Balsely “Research is a method of studying. It is a strategic plan of research.RESEARCH METHODOLOGY Meaning of Research The term ‘research’ is composed of two words ‘RE’ and ‘Search’ which means to search again. Thus. analysis and interpretation of data. analyzing and conceptualizing social life in order to extend. comparison and experiment. The obvious function of research is to add new knowledge to the existing store as well as to remove the misconceptions and ignorance of mankind.
Ramnagar. Different Methods of drawing a sample out of a given population have been developed by the statisticians. Amarpatan. Convenience sampling. Satna distt. : Satna city & its nearby areas (Maihar. These methods with the help of which a sample is drawn out of a given population are called as a technique of sampling. Kolgawan). Sample Design 1) Sample size : Considering the constraints. Meaning of Sample A part of the population which is studied for making judgment about the entire population is called a sample. . it was decided to conduct the study based on sample size of 100 respondents. 2) 3) 4) Sampling city Sampling method : Sampling unit : Non-probability sampling.Example: A house builder prepares a blueprint of the entire building before commencing the actual construction.
. Magazines. Boks etc. SCOPE OF STUDY The scope of the project is quite wider. Through questionnaires filled from dealers. Interview method. 2) Secondary Method : Tools used for Data Collection There are several methods of collecting primary data. In this project I have used questionnaire method.METHODS OF DATA COLLECTION There are two methods of data collection – 1) Primary Method : Through interaction with dealers & retailers. retailers & consumers. retailers & customer. Websites. Through questionnaires. Important are – Observation method. It also helps the company to build a strong position of their product/brand in the mind of dealers. It would help the company to promote their cement brands in market through various “Network promotional activities”. particularly in surveys and descriptive research.
Accuracy of 100% could be no guaranteed here in this report. Last but not the least. 6. Getting accurate responses from the respondents due to their inherent problems were difficult. so many findings and recommendations may not be as much in tune with their ground realities as may be considered desirable. 4. . The data is only primary data. 2. Some of the limitations of this study may be summarized as follows – 1. 3. it was hampered due to certain limitations. 5. They were partial. As student only those things are written which were originally found. and refused to cooperate. Since I did not had the privilege to work on a large scale. the time constraint faced in the project might have affected the comprehensiveness of its findings.LIMITATION OF THE STUDY Though the present study aimed to achieve the above-mentioned objectives in full earnest and accuracy.
DISCUSSION ON TEXT .
The structures built by them.History Of Cement Manufacture of cement has a history. which traces back to millennia. are still there for us to see proving the goodness of cementations materials as input material for construction.a. The Romans who were prolific builders used burnt calcareous (calcium bearing) rocks along with pozzolanic materials in an era Before Christ. . like the Pantheon. which has one of the highest cement production growth rates in India. India is the second largest cement producer in the world after China and cement consumption has been growing at a CAGR of over 8% p. demands for cement has been growing steadily both quantitatively & qualitatively. The group cement facilities are located in the Satna cluster. in the last five years. Post industrialization and as infrastructure development started globally.
Founder Chairman of Jaiprakash Associates Limited after acquiring a Diploma in Civil Engineering in 1950 from the University of Roorkee. The groups cement facilities are located in the Satna Cluster (U. branched off on his own. . of U. which has one of the highest cement production growth rates in India.P. to start as a civil contractor in 1958. had a stint with Govt. Jaiprakash Gaur. and with steadfast determination to contribute in nation building.P).History of Jaiprakash Associates Limited With a single minded focus in mind. to achieve pioneering myriads of feat in civil engineering Shri. Jaypee Group is the 3rd largest cement producer in the country.
2.Historical Milestones Year 1979 1981 1982 1986 Events Jaiprakash Associates Pvt Ltd formed and sets foot in Iraq. MP Hotel Jaypee Palace.Siddharth Hotel Vasant Continental was set up Commissioning of 1st unit of 1 MTPA Jaypee Rewa Plant (JRP) in District Rewa.000 shares issued at a price of Rs.25.7 MTPA Jaypee Bela Plant in District Rewa. MP Formation of Jaiprakash Industries Ltd (JIL) by amalgamation of Jaiprakash Associates Pvt Ltd with Jaypee Rewa Cement Ltd Public Issue of JIL. Guna Set up Awarded the NOIDA-Agra Expressway project on BOOT basis 300 MW Baspa-II commissioned and begins power generation . 10/1987 1991 1992 JIL listed on Bombay Stock Exchange Commissioning of 2nd unit of 1. Waknaghat set up 2003 1st Captive Thermal Power Plant of 25 MW commissioned at JRP Formation of Jaiprakash Associates Ltd (JAL) by merging JIL with Jaypee Cement Ltd Jaypee Institute of Engineering & Technology.00. Agra set up Jaypee Greens Ltd – 458 acre golf centric real estate company comes into being Jaypee Institute of Information Technology (deemed University since Nov 1 2004) set up at NOIDA All 3 cement plants were brought under one roof by hiving off Cement Business by JIL under Jaypee Cement Ltd 2002 Jaypee Karcham Hydro Corporation Ltd established to operate 1000 MW Karcham Wangtoo HE Project Jaypee University of Information Technology (State university). Commenced Hotel Business with first hotel in Delhi .5 MTPA Jaypee Rewa Plant Jaiprakash Hydro Power Ltd established to operate 300 MW Baspa II HE Project Jaiprakash Power Ventures Ltd established to operate 400 MW Vishnuprayag HE project 1993 1995 JIL signs MOU to develop & operate 1000 MW Karcham Wangtoo HE Project Bela Cement Ltd incorporated to establish 3rd Cement Plant at Bela Hotel Jaypee Residency Manor set up 1996 1999 2000 2001 Commissioning of the 3rd cement plant 1.
1 MTPA slag based . Slated to be the India’s largest township development in over 1162 acres. Jaypee Greens launched ‘Wish Town’ a historic residential township in India.) long transmission system to evacuate power from the 1000 MW KarchamWangtoo Hydro Electric Project in Himachal Pradesh. District Kutch Gujarat 400 MW Vishnuprayag Hydropower Station of JPVL. Signed an agreement with the Formula One Administration (FOA) to host the very first F1 Race in India in the year 2011. commissioned Bokaro Jaypee Cement Ltd incorporated for implementation of 2.5 MTPA capacity Acquisition of Gujarat Anjan Cement Ltd for setting up a green field cement plant of 1. 2008 Jaypee Ganga Infrastructure Corporation Ltd incorporated for implementation of 1047 Km long 8 lane Access controlled expressway between Greater Noida and Ballia in UP Chunar and Dalla cement plants (UPPCL) in UP commissioned 1.2004 2005 2006 Commissioning of 2nd Captive Power Plant of 25 MW at Jaypee Bela Plant Shares of JHPL listed on BSE/NSE.14 km Zirakpur Parwanoo Expressway awarded by NHAI Mandla North Coal Block in District Chindwara allotted to the company for captive requirement of cement business JAL in consortium with Prize Petroleum company Ltd secures the south Rewa block for Oil & Gas exploration under the NELP VI round JHPL signs MOU with PGCIL for formation of a Joint Venture company to lay a 230 km (approx.5 MW at Jaypee Bela Plant Acquisition of Cement Plants & Assets of UP State cement corporation Ltd (in Liquidation) of 2. each deploying supercritical technology and is expected to be commissioned in 2013. commissioned and begins power generation MOU signed with Govt of Arunachal Pradesh for setting up of 2700 MW HE project on Siang river and 500 MW HE project on Syon river on BOOT basis 2007 Signing of a joint venture agreement with Steel Authority of India Ltd for setting up a 2. Commissioning of 3rd Captive Power Plant of 38. Haryana.2 MTPA capacity in Bhuj.0 MTPA slag based cement plant at Bhilai. Himalayan Expressway Ltd incorporated for implementation of 27.5 MTPA Grinding unit at Panipat. First hydropower company to be listed in the country Setting up of Madhya Pradesh Jaypee Minerals Corporation Ltd (MPJMCL) in JV with MP State Mineral Development Corporation Ltd for Coal Mining at Amelia Coal Block in Sidhi district of MP Setting up of 1320 MW Nigrie Thermal project in Singrauli district in the State of Madhya Pradesh is expected to comprise two 660 MW units.
Jharkand in JV with SAIL 2 MTPA cement capacity plant at Sidhi (M.. Kutch.20 MTPA cement plant at Sewagram (Gujarat) has also been successfully commissioned.P. namely. Uttarakhand .000 TPA at Rewa. for setting up 3 x 660 MW Karchana Thermal Power Project (Phase – I : 2x660 MW) & Prayagraj Power Generation Company Ltd. Bagheri (H. Jaiprakash Hydro-Power Ltd. Commissioning of 2.e. 2009 Amalgamation of four Group Companies. Madhya Pradesh. Satna (Madhya Pradesh).P.4 million tonnes per annum capacity cement plant in Sewagram.. Gujarat was dedicated to the nation. Jaypee Hotels Limited and Jaiprakash Enterprises Limited with flagship company JAL. Gujarat Anjan Cement Limited.P. M. 2010 Commissioning of 1. Acquired Sangam Power Generation Company Ltd.2 MnTPA Bhilai Jaypee Cement Ltd. with Jaiprakash Hydro-Power Ltd. Amalgamation of Jaiprakash Power Ventures Ltd.2 million tonnes Jaypee Roorkee Cement Grinding Unit (JRCGU) at Roorkee. Acquired Bina Power Supply Company Limited (BPSCL) from the Aditya Birla Group to set up a 1250 MW coal fired Thermal Power Plant at Bina. 1.0 million tonnes per annum capacity cement plant in joint venture with Assam Mineral Development Corporation Limited (AMDC). for 5 x 660 MW Bara Thermal Power project (Phase – I : 3x660 MW) from UP Power Corporation Ltd.) and 1. changed to Jaiprakash Power Ventures Ltd. Signing of MOU for setting up a 2. the name of the Company i. Jaypee Cement Limited. on BOO basis. Group is setting up a Jaypee Hitech Casting Centre with capacity of 18.).cement plant at Bokaro.75 MnTPA Jaypee Himachal Cement Grinding and Blending Plant. Jaiprakash Associates’ 2.
indicating very “strong contract execution capacity with best prospects of timely completion of projects.290 MW power. E&C and EPC sector having participated in 54% of Hydropower projects developed in 10th 5Year Plan in different capacities.” It is the only Group in India. A leader in Engineering and Construction of Hydropower projects in India. The infrastructure conglomerate has also expanded into Real Estate & Expressways.Company/Organizational Profile Transforming challenges into opportunities has been the hallmark of the Jaypee Group. JAL is the only integrated solution provider for Hydropower projects in the country with a track record of strong project implementation in different capacities and has participated in projects that have added over 8840 MW of Hydroelectricity to the National grid between 2002 to 2009. has been set up in the challenging environment of the State with 22 million cubic meters of concrete. Two of these. 2500 crore. has been the largest EPC project executed in the country in Hydropower sector. . ever since its inception four decades ago. 300 MW Chamera . The Group is a diversified infrastructure conglomerate and has a formidable presence in Engineering & Construction along with interests in the Power. The Group has been assigned “CR1” grade by ICRA Ltd. the Group has the largest market share in the Indian Hydropower. so far. ENGINEERING & CONSTRUCTION The Engineering and Construction wing of the Group is an acknowledged leader in the construction of multi-purpose River Valley and Hydropower projects. have been completed ahead of schedule. (AN UNPARALLEL FEATURE IN INDIAN POWER SECTOR). which pre-qualifies on its own for the bidding of various projects that are awarded in the country. The 900 MW Baglihar (Stage-I and II) Hydroelectric project in Jammu & Kashmir. without cost overruns for projects with average value of Rs. The Group also has the distinction of executing three out of five Hydropower projects contracted on an EPC basis in the country till March 2009. It has the unique distinction of having simultaneously executed 13 Hydropower projects spread across 6 states and the neighboring country Bhutan for generating 10. Cement and Hospitality.II and 520 MW Omkareshwar.
(JVPL). . Besides this. and 5x 250 MW Thermal Power plant at Bina M. 1000 MW Karcham Wangtoo project (Himachal Pradesh) is under advanced stage of implementation. JAL has been awarded LOIs for 1980 MW (3 x 660 MW) Karchana Thermal Power Project and 3300 MW (5 x 660 MW) Bara Thermal Power project in UP. The in-house Design and Consultancy Company. Asia's highest rockfill dam. This is the highest rating assigned to consultants in the field of Engineering. The Group is also implementing a Transmission system associated with 1000 MW Karcham Wangtoo Hydro-electric project. Ltd. 49 MW of Wind Power plant is operational in Maharashtra and Gujarat. POWER The Group with its operational projects of 300 MW Baspa-II (Himachal Pradesh) and 400 MW Vishnuprayag (Uttarakhand) is India’s largest private sector Hydropower producer.. 1000 MW Tehri Dam. Jaypee Ventures Pvt. Besides this. Power Transmission and also forayed into Wind Power. After having established a strong presence in the Hydropower sector the Group has initiated its entry into Thermal Power Generation. second largest surface power house in the country.P. The Group is in the process of implementing 2 x 660 MW pit head based Nigrie Thermal Power plant in district Singrauli of M. In addition. 1500 MW Nathpa Jhakri Power House. the largest water resource project in India.The key non-EPC projects completed across India are – • • • • 1450 MW Sardar Sarovar Project.P. the largest underground surface power house in the country. gives JAL a competitive edge over its rivals. with 3200 MW projects (2700 MW Lower Siang & 500 MW Hirong ) coming up in Arunachal Pradesh and 720 MW (270 MW Umngot and 450 MW Kynshi Stage –II) in Meghalaya. The design and engineering arm has been awarded “CT1” grade by ICRA with CIDC (The Construction Industry Development Council). the Group will have total Hydropower generation capacity of over 5600 MW by 2019. The Transmission project will consist of a 230 km long transmission line between Wangtoo in Himachal Pradesh and Abdullapur in Haryana. 1000 MW Indira Sagar Power House.
CEMENT Jaypee Group is the 3rd largest cement producer in the country. Shri Jaiprakash Gaur ji. commercial spaces. HOSPITALITY The Group owns and operates 4 Five Star Hotels. Jaypee Greens . industrial. Eastern and Western parts of the country and is slated to be a 22. Another state-ofthe-art resort and SPA is being set up in collaboration with SIX SENSES at Greater Noida. entertainment and nature in abundance. Education is the cornerstone to economic development and the strength of 1 billion Indians can be channelized by education alone to build India into a developed nation. Its cement division currently operates modern.a world class fully integrated complex consists of an 18 hole Greg Norman Golf Course. The Group is constructing 165 km long 6 lane Yamuna Expressway project from Noida to Agra and ribbon development on 6175 acres at five or more locations along the expressway for commercial. as a corporate citizen. Stretching over 452 acres. Founder Chairman of the Group firmly believes that quality education on an affordable basis is the biggest service which. The group produces special blend of Portland Pozzolana Cement under the brand name ‘Jaypee Cement’ (PPC). corporate park. EDUCATION “People of resources must contribute towards making a better tomorrow for all”. we can provide. .60 MTPA. will also be undertaken as an integral part of the project. The company is in the midst of capacity expansion of its cement business in Northern. Central. institutional. two in New Delhi and one each in Agra and Mussoorie with a total capacity of 644 rooms. computerized process control cement plants with an aggregate capacity of 20.55 MTPA by FY12 with Captive Thermal Power plants totaling 702 MW. Southern. residential and amusement purposes. 1047 km long 8 lane Ganga Expressway from Greater Noida to Ballia (Eastern Uttar Pradesh) will also be developed by the Group which will be the largest private sector infrastructure project in India. it also includes residences. In addition to this. REAL ESTATE AND EXPRESSWAYS The Group is a pioneer in the development of India’s first golf centric Real Estate.80 MTPA cement producer by the year FY10 and 33.
000 students in less than a decade from now. creating huge water reservoirs in different villages. self employment which includes tailoring classes for women and animal husbandry. SOCIAL COMMITMENTS The Group has always believed in “growth with a human face” and to fulfill its obligations it has set up Jaiprakash Sewa Sansthan (JSS). 3 ITI's. The sustenance of our ecological balance is therefore of paramount importance. a ‘not-for-profit trust’ which primarily serves the objectives of socio – economic development. ENVIRONMENT We at Jaypee believe that harmony between the man and his environment is the prime essence of healthy life and living. . Jaypee Group has supported the socio-economic development of the local environment in which it operates and ensured that the economically and educationally challenged strata around the work surroundings are also benefited from the Group’s growth by providing education.000 students. medical and other facilities for local development. The Group also undertakes Comprehensive Rural Development Programme (CRDP) which covers a wide range of projects such as free medical camps. water conservation. literacy campaigns like Balwadi’s for young boys and girls. safe drinking water supply. resources conservation. 2 colleges and 3 universities catering to over 20. Efforts are made to conserve ecological balance without any harm done to the local flora and fauna. For over 4 decades now. The Group has also taken green initiatives.The Group currently provides education across all spectrum of the learning curve through 17 schools. reducing the pain and distress in society. The Jaypee education system plans to take the vision of service to society through quality education to another plane by expanding its infrastructure to provide education to a universe of 200. Some other important activities undertaken include the renovation of old temples. other schools and hospital buildings in the adjoining adopted villages. air quality control and noise pollution control and created a “green oasis’’ amidst the limestone belt at the cement complex in Rewa. health check-ups for village school children. afforestation drives.
MISSION STATEMENT “Our solitary Mission is to achieve Excellence in every sector that we operate in . We aim to achieve perfection in everything we undertake and we have a commitment to excel. Cement.be it Engineering & Construction. It is the determination to transform every challenge into opportunity. Real Estate or Consultancy.Success Key PROMISE We remain committed. as the key to nation building in the 21st century. to seize every opportunity to ensure growth and to grow with a Human face that drives us. To augment our core competencies and adopt the most comprehensive modern . Jaiprakash Chairman Gaur – VISION STATEMENT “To be dynamic and vibrant responsive to the changing economic scenario: and flexible enough to absorb Environmental and physical fluctuations. ensure Growth with human face”. Harness and inherent strength of available human resource and material have a capacity to learn from success and more than any thing else. as a Group to strategic business Development in infrastructure.
To obtain sustainable development and simultaneously enhancing the shareholders value and fulfilling our obligations towards building a better India". .technology to overtake the obstacles in our path of achievement.
Quality Policy .
Other Policy Statement .
Strong infrastructure requirement for the development of the country and the country is developing in the utter pace. They think Jaypee use more fly ash. . Price of Jaypee Cement high in comparison to other competitors.SWOT ANALYSIS SWOT Analysis is an effective way of identifying your strengths and weaknesses and of examining the opportunities and threats. Growing market. Establishing brand-historical advantage. WEAKNESS Dealers are facing Billing problem by the company. STRENGTH Potential market is closed to the factory. Lack of awareness programme for consumers. Not able to supply material on regular basis. OPPORTUNITIES Well establish brand will be helpful in increasing sales. Consistent good quality of cement. Prompt Customer Service.
THREATS Though competition from Prism & ACC. Dealers expect more margin of profit and incentive to sell Jaypee Cement. . Other brands like Prism and ACC provide maximum profit to the both customer as well as to the dealers & retailers.
DATA ANALYSIS AND INTERPRETATION .
06 100% 40 35. .31 33.12 12. In which of the following cement brands do you deal? Options JAYPEE PRISM ACC BIRLA OTHERS TOTAL RESPONSES Response (%) 35.11 16.31 33. Prism & other brand.52 3.11 30 20 16.12 12. whereas very few dealers & retailers deals in ACC.11% of dealers & retailers deals in Prism.e.06 0 Jaypee Prism ACC Birla Others Interpretation: Maximum dealers & retailers deal in Jaypee & Prism. i.52 10 3.31% of dealers & retailers deals in Jaypee & 33. 35.Q1.
75%. .71 2 100% 45 38. for Jaypee it is 38. i. What is the share of selling the following cement brands by you in a month? Options JAYPEE PRISM ACC BIRLA OTHERS TOTAL RESPONSES Response (%) 38.75 15.71 2 0 Jaypee Prism ACC Birla Others Interpretation: Average sale per month by dealers & retailers for Jaypee & Prism is maximum. whereas for ACC.53 32.01 11. Birla & other brands average sale per month by dealers & retailers is very less as compared to Jaypee & Prism.Q2.53 32.01 11.53% & for Prism it is 32.e.75 30 15 15.
06% 2.02 37.1% 13. quality is ranked 2nd. Options COST QUALITY BRAND IMAGE PACKAGING PROMOTIONAL ACTIVITIES TOTAL RESPONSES Response (%) 40. Thus.55%. cost is ranked 1st. .02% Packaging Promotional Activities Interpretation: 40. how important are the following features? Please give rank.55% Cost Quality Brand Image 37.10 13.27 7. whereas 37.27% 40.55 100% RANK 1 2 4 5 3 --- 7.02% of dealers & retailers suggested that cost is an important feature while dealing with cement.10%. On the other hand promotional activities are at 3rd rank with 13.06% & packaging is at 5th rank with 2.06 2.27% of dealers & retailers suggested that quality should be given preference. So.Q3. brand image is at 4th rank with 7. While dealing with cement.
12 25.22% of dealers & retailers are in favor of Jaypee.Q4. so Prism is ranked 1st’ whereas 28. Give your rank to the following cement brands with due respect to conduct ‘Dealer’s meeting’ by a company? Options JAYPEE PRISM ACC BIRLA OTHERS TOTAL RESPONSES Response (%) 28.12% of dealers & retailers are in favor of Prism for conducting dealer’s meeting.11% 28. .22% Birla Others 0% 16. On the other hand ACC is at 3rd rank with 25.11 16.11% & Birla is at 4th rank with 16.12% Jaypee Prism ACC 25. so Jaypee is ranked 2nd.55 00 100% RANK 2 1 3 4 5 --- 30.55% Interpretation: 30.55%.22 30.
57% Interpretation: 30.05% 28. so Prism is ranked 2nd.05 19.05% & Birla is at 4th rank with 19. Give your rank to the following cement brands with due respect to conduct ‘Road shows’ for their brand promotion by a company? Options JAYPEE PRISM ACC BIRLA OTHERS TOTAL RESPONSES Response (%) 30. On the other hand ACC is at 3rd rank with 22.57 22.57% of dealers & retailers are in favor of Prism.03%.35 28. so Jaypee is ranked 1st whereas 28. .35% of dealers & retailers are in favor of Jaypee for conducting ‘Road shows’.35% ACC Birla Others 22.03% 0% Jaypee Prism 30.03 0 100% RANK 1 2 3 4 5 --- 19.Q5.
Give your rank to the following cement brands with due respect to provide ‘Dealer board’ & ‘Glow shine board’ by a company? Options JAYPEE PRISM ACC BIRLA OTHERS TOTAL RESPONSES Response (%) 37.4% 37.40 0 100% RANK 1 3 2 4 5 --- 0% 18.Q6. On the other hand Prism is at 3rd rank with 19.59% of dealers & retailers are in favor of Jaypee for providing better ‘Dealer board’ & ‘Glow shine board’. so Jaypee is ranked 1st whereas 24.31 18.31% of dealers & retailers are in favor of ACC.31% 19.59 19. .70 24. so ACC is ranked 2nd.04%.7% & Birla is at 4th rank with 18.59% Jaypee Prism ACC Birla 24.7% Others Interpretation: 37.
45%.5%.5% Others 16.45 16.62% Interpretation: 30.62 3.36% of dealers & retailers are in favor of Jaypee. .Q7.45% Prism ACC Birla 26.62% & others are at rank 5th with 3.07% of dealers & retailers are in favor of Prism for conducting ‘Masson meet’. Give your rank to the following cement brands with due respect to conduct ‘Masson meet’ by a company? Options JAYPEE PRISM ACC BIRLA OTHERS TOTAL RESPONSES Response (%) 26. so Jaypee is ranked 2nd.07% Jaypee 23. Birla is at 4th rank with 16. so Prism is ranked 1st whereas 26.50 100% RANK 2 1 3 4 5 --- 30. On the other hand ACC is at 3rd rank with 23.36 30.36% 3.07 23.
67% 5.23% Helps customer to know about the feature of different cem ent brands It promotes the com pany’s nam e & brand nam e Helps customer in selecting a suitable cem ent brand Help dealers & retailers in increasing the sale of different cement brands No feedback Not held yet Response (%) 59. Options Not held yet Helps customer to know about the feature of different cement brands It promotes the company’s name & brand name Helps customer in selecting a suitable cement brand Help dealers & retailers in increasing the sale of different cement brands No feedback TOTAL RESPONSES 5.23 100% 59.75 17. On the other hand some dealers & retailers refused to give their feedback. So. according to my view cement companies are not paying much attention towards organizing ‘customer help stall at dealer’s counter’.06% 10.67 5.96% 1.33 10.Q8. .75% 17.96 1. Give your feedback regarding ‘customer help stall at dealer’s counter’.06 5.33% Interpretation: Maximum dealers & retailers said that ‘customer help stall’ has not been held yet near their counters.
which should be stabilized.Q9. 4. Advice/Suggest some activity which you think that we should do for you? Suggestions: 1. . 5. There is limitation on the no. Future security like insurance policy should be provided to us. Price is not stable in market. 3. so that problem should be removed. Increase in incentive scheme. The quality of Jaypee cement is good but the blackness of cement is more that should be improved. 6. In some areas there are problems regarding supply. of masons during ‘Mason meet” that limitation should be removed. 2.
36% of customer has visited to ‘Customer camp’ & 9.Q10.09% Interpretation: Maximum no.36 9.36% 0% Customer camp Customer help stall at dealer’s counter Customer meets No 75. Do you ever visited in any of the following activities conducted by cement companies at customer level? Options Customer camp Customer help stall at dealer’s counter Customer meets No TOTAL RESPONSES Response (%) 15. of customers.e. This shows that either company is not interested in carrying out these activities or customers are not interested in attending these activities.55% of customer has visited to ‘Customer help stall at dealer’s counter’.09 100% 9. i. .55 00 75.55% 15.09% has not visited in any activities organized by cement companies at customer level. 75. On the other hand 15.
Which of the following cement brands are offering better activities at customer level? Options JAYPEE PRISM ACC BIRLA OTHERS ALL ARE EQUAL TOTAL RESPONSES Response (%) 11. 7.3% Interpretation: According to 42.06 20. . while 19.Q11.33 100% 11. 20% of customers favor ACC for conducting customer level activities.06% of customers voted for Prism.30 00 42.33% Prism ACC Birla Others All are equal 20% 0% 7.31% Jaypee 19.3% customers voted for Birla with due respect to conduct activities at customer level.33% of customers all cement companies are equal with due respect to conduct activities at customer level.06% 42.31% of customers voted for Jaypee. 11.00 7.31 19.
The cost of Jaypee cement is quite high as compared to other cement brands. 2. Advice/Suggest something new that we should do at customer level to promote our cement brand? Suggestions: 1. Supply needs to be improved. Supply in rural areas is not very good.Q12. So we have to prefer other cement brand for constructions. . 3. So cost of Jaypee cement should be minimized. Jaypee cement needs to organize customer meets.
. 4. According to many dealers & retailers. so cement of Jaypee & Prism is demanded more by them as compared to other cement brands”.FINDINGS After completing the survey many interesting things have been found by me. 3. Few dealers & retailers said that they were selling the cement of Jaypee & Prism only because of better “Network promotional activities” by company for them. According to many dealers & retailers Prism is demanded more but this is limited to Satna city only. people are also aware of these companies. Ramnagar. Maximum dealers & retailers are of the view that in market only those cement brands are preferred most by users which has reasonable cost & good quality. On the other hand Jaypee also conduct ‘Dealers’ meeting’ regularly like Prism but they take more time in solving problems faced by us. On the other hand Jaypee is demanded more not in Satna city only but also its nearby areas like Amarpatan. ‘Dealer’s Meeting’ of Prism is good because it takes place at regular interval also the problem faced by dealers & retailers is solved soon by the company during dealers’ meet. Dealers & retailers who deals in Jaypee & Prism said that “Jaypee & Prism is very close/near to market so there is an ease of supply. Almost all dealers & retailers deal in all kinds of cement brands but most of them like to deal in Jaypee & Prism. It is found that the average sale per month of Jaypee & Prism by dealers & retailers is comparably more than other cement brands. etc. 2. Maihar. As per my findings I found the following: 1.
But it is found that many dealers. 8. Prism. helps customer to know about the feature of different cement brands. helps customer in selecting a suitable cement brand & finally it help dealers & retailers in increasing the sale of different cement brands. retailers & masons are in favor of prism because there are no limitations on the no. retailers & masons are in favor of ACC. According to dealers & retailers all cement company should organize ‘Customer help stall at dealer’s counter’ as it helps in promoting the company’s name & brand name. All cement companies are conducting ‘Mason Meet’ on regular basis. size. ‘Dealer Board’ & ‘Glow Shine Board’ of Jaypee & ACC are known for its uniqueness besides quality. All cement companies have not conducted ‘Customer help stall at dealer’s counter’ so far in Satna & its nearby areas. retailers & masons. contractor.5. 6. Very few dealers & retailers are in favour of ACC & Birla. . and color. householders etc. builders. According to many dealers & retailers. 7. of cement users (govt.) are not aware of such activities which is conducted by cement companies for them (at customer level). From the study it is also found that maximum no. While there is limitation on the no. On the other hand very few dealers. Birla & others. It is found that ‘Road Shows’ has not been conducted by any of the cement company so long but still maximum dealers & retailers are in favor of Jaypee & Prism. of masons during ‘Mason Meet’ conducted by Jaypee but still it is favored by so many dealers. Birla & other brands are also providing ‘Dealer Board’ & ‘Glow Shine Board’ to dealers & retailers but many of them complaint about their quality & size. 9. of masons during ‘Mason Meet’. Jaypee & ACC is favored more by dealers & retailers for providing ‘Dealer Board’ & ‘Glow Shine Board’.
10. . contractor.). householders etc. During the study it is found that almost all cement companies are equal with due respect to conduct activities at customer level many cement users (govt. builders.
The amendment in the personnel of the company and any achievement of the company due to their valuable contribution leads to enhance the moral of the employees.). They offer variety of good quality product. 3. Promotional department plays a significant role in cement brand building. These “Network promotional activities” helps cement companies in promoting their cement brands among dealers. householders etc. which lure the customers for buying. All promotional activities have their own importance in promoting cement brands in the market & all are effective. retailers & customers. “Network promotional activities” motivate dealers & retailers to sell their cement brands in the market.CONCLUSION During two weeks of my training I have studied about various “Network promotional activities”. It generates high revenue for company. 2. “Network promotional activities” help company in the following ways: 1. contractor. . retailers & customers level for strengthening their relationship with dealers. retailers & cement users (govt. retailers & customers through “Network promotional activities”. Company can make their relation strong with dealers. It produce new brand time to time according to the latest trend. builders. The company organizes “Network promotional activities” at dealers. Through “Network promotional activities” company can capture maximum market share.
4. In quality there is a problem of fly ash. In some areas of Satna the supply is weak so more attention should be paid by company on supply. masons and friends. Company should conduct such activities ob regular basis. So. They always require a suggestion of dealers & retailers. 2.RECOMMENDATIONS 1. builders. There is limitation on the no. So company should focus on the quality of production (cement). of masons during ‘mason meet’. contractor. Activities at customer level have not been conducted so far. 5. Company should invest more in R&D. 3. 6. . 7. company should arrange a meeting (customer meets) for them with dealers & retailers and other experienced users (govt. Price fluctuation is one of the complaints received from maximum dealers & retailers. householders etc.) of Jaypee cement for at least 1 or 2 months in year. So company needs to fix prices at reasonable cost & not more than competitors’ price. Company should remove such limitations. The population of rural areas is not very educated.
2. S. www.com www.com www. ‘Research Methodolgy’ New Age International (P) Ltd.Chand & Company Ltd. 5.com 7.scribd.google. Prentice Hall Publishers. Publishers. . Bagavati & R.. Kotler Philip.Biblography 1. 4. ‘Modern Marketing’.. Kothari C. 2004edition. 6.N. ‘Marketing Management’.S.Pillai.R. Business Magazines.. 2004 edition. 3.jalindia. 11th edition.
: Date of visit: Q1. I assure you that this survey is only for academic purpose. Give your rank to the following cement brands with due respect to conduct ‘Dealer’s meeting’ by a company? . FEATURES OF CEMENT BRAND RANK Cost Quality Brand Image Promotional activity for network Packaging Q4. Q3. I need your expensive time. Name of the firm: Name of person: Type of seller: Contact no. how important are the following features? Please give rank. I am doing the survey project in Jaypee Associates Ltd. While dealing with cement. ____________________________________ ____________________________________ a) JAP member b) Other dealer c) Consignee ____________________________________ ____________________________________ In which of the following cement brands do you deal? a) Jaypee Cement b) ACC c) Birla c) Prism d) Other If ‘Other’ then specify the brand _____________________________________________ What is the share of selling the following cement brands by you in a month? CEMENT BRANDS Jaypee Cement ACC Birla Prism Other SHARE OF SELLING (MT) Q2. (Cement division).DEAR RESPONDENT. Rewa (MP) for my summer training.
Give your rank to the following cement brands with due respect to conduct ‘Road shows’ for their brand promotion by a company? CEMENT BRAND Jaypee Cement ACC Birla Prism Other RANK Please specify the reason for ranking 1st to that cement brand _______________________________________________________________________ _ Q6.CEMENT BRAND Jaypee Cement ACC Birla Prism Other RANK ePlease specify the reason for ranking 1st to that cement brand ______________________________________________________________________ Q5. Give your rank to the following cement brands with due respect to provide ‘Dealer board’ & ‘Glow shine board’ by a company? CEMENT BRAND Jaypee Cement ACC Birla Prism Other RANK .
Please specify the reason for ranking 1st to that cement brand _______________________________________________________________________ _ Q7. Do you ever visited in any of the following activities conducted by the cement companies at customer level? ACTIVITIES AT YES NO CUSTOMER LEVEL Customer camp . How it helps your business? _______________________________________________________________________ _ _______________________________________________________________________ _ Q9. Advice/Suggest some activity which you think that we should do for you? _______________________________________________________________________ _ _______________________________________________________________________ _ TO BE FILLED BY CUSTOMERS Q10. Give your feedback regarding ‘customer help stall at dealer’s counter’. Give your rank to the following cement brands with due respect to conduct ‘Masson meet’ by a company? CEMENT BRAND Jaypee Cement ACC Birla Prism Other RANK Please specify the reason for ranking 1st to that cement brand _______________________________________________________________________ _ Q8.
Customer help stall at dealer’s counter Customer meets If yes then specify the company’s name _______________________________________ Q11. Which of the following cement brands are offering better activities at customer level? a) Jaypee Cement b) ACC c) Birla c) Prism d) Other If ‘Other’ then specify the brand _____________________________________________ Advice/Suggest something new that we should do at customer level to promote our cement brand? _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ ___ Q12. .