Letter of authorization

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This report was authorized by Madam Fatima Kiran. I would like to thank our
instructor Miss. Fatima Kiran for providing me the opportunity to conduct a survey (Research) in order to find out the finest, and most popular and widely used of Suzuki motors in Lahore. This project has given me a complete knowledge and practical experience, which will help me in future. The writer of report was presented by Rizwan Sohail (2093280). Purpose of my report was to search about the Suzuki progress in view of its latest model with last 5 years. .

Most respectfully here is the report of Suzuki progress in view of its latest model with last 5 years. Madam Fatima Kiran NCBA&E Lahore 15 December 2010 Subject: Suzuki motors its. Rizwan Sohail Reg # 2093280 . last 5 years progress in view of its latest models Dear Madam. I am submitting this report on 24 December 2010 purpose of report is to search Yours faithfully. You assigned me on 9 December 2010.Letter of transmittal: To.

. Questionnaire Final graph…………………… Methodology…………………………………... Letter of transmittal ……………...... History………………………………………….. Executive summary…………………………… Introduction…………………………………….... Bibliography…………………………………… . Conclusion……………………………………..TABLE OF CONTENT: Title…………………………………………….. Appendix………………………………………......... Sources of method of collecting data ……… Models………………………………………… Progress and compare ……………………….. Letter of authorization ………………………... Vision and mission…………………………… Scope………………………………………….

But After analyzing the quality. formalizing the arrangement by which Awami Auto Ltd. and have gradually increased their holding. reliability. Before our study lots of study is being done but no one had tried to research on Suzuki progress in view of last 5 years. We had used the questionnaire method to study the progress of Suzuki motors we had asked question to dealers.09%. availability of parts and some other aspects it concludes that Suzuki motors are best and it is the widely used automobile company in Lahore particularly. I conducted research with the help of questionnaire surveys and interviews and reviews of Suzuki users my report comes in to conclusion based on the results of the questionnaire and interviews. had produced the Suzuki SS80 from 1982.Executive summary: In this report we are trying to find the progress of Suzuki compare to last 5 years. they now own 73. . Suzuki originally owned 25% of the stock. In our study we had followed different method to find and analyze the data we are using primary data as well as secondary data. price. The report is base on the comparison between current model with past year models. History: The firm was founded in 1983 as a joint venture between Government of Pakistan and Suzuki Motor Japan. Introduction of report: The main objective of this report is to determine that the Suzuki progress with last 5 years. The company is the largest passenger car assembler among the few players in the Pakistani Market.

and economical prices. Functional economy. Mehran is Pakistan largest selling car. low quality brake system and air bags etc. MEHRAN 800 cc (The Small Wonder) Unrivalled in its class. To achieve maximum indigenization and promote the automobile vending industry.Vision and mission: OUR MISSION: To provide automobile of international quality at competitive price. It is generally a first generation Suzuki Alto. MODELS: Suzuki Mehran: The Suzuki Mehran is a small car manufactured and marketed by Suzuki in Pakistan. peak performance or unmatched fuel efficiency. . The car generally lacks essential features which are standard in other cars essential features like seat belts. To improve skills of employees by imparting training and inculcating in them a sense of participation. matching front grill and a two spoke steering wheel gives it the tidy look. Scope of report: This report basically comprises of the analysis and progress in view of its latest models A questionnaire was circulated in the markets. CNG. power steering. To contribute to Pakistani society through development of industry in general and automobile industry in particular. reliable. unique and aerodynamic designs. shops and NCBA&E University in order to get people opinion or perception regarding the Suzuki motors and its last 5 years progress in view of its latest models and the response of the people used to analysis the popularity and success of the company providing the best quality. Mehran VXR is the leader. More smart features like head turning lamp.

Its trim body conceals ample space. Spacious interior for comfort. On another level.Futuristic Look) Alto has bright. comfortable cabin which keeps body relaxed and has a strong and lighter body shell resulting in smooth drive due to reduction of unpleasant noise harshness and vibration. roomy. (Smart Choice . Airconditioned model (dual thrust) has been recently introduced. . SUZUKI BOLAN: BOLAN VAN (Double the Edge-Double the Pleasure) The Suzuki Bolan Hi-roof gives you everything you ever wanted in a van. a car that in style. CULTUS 1000 cc (Exceeding your Expectations) Cultus is a blend of space and craft. it something entirely different. flexibility for both passengers and storage. Liana MT / AT (Life in a New Age) Liana takes you out of the ordinary and into a realm where your imagination and sense of adventure have free reign. Suzuki Cultus assures everyone. Suzuki cultus: In March 2000 Suzuki cultus is replaced by Khyber. It has tiny turning radius and compact body make parking a breeze. exceptional value and quality. tough engine to carry large loads and plenty of room for passengers to enjoy a comfortable day long ride.SUZUKI alto: It is upgraded form of mehran with1000 cc engine power and strong body and more featured as compare to mehran. Suzuki liana: Suzuki liana is replaced by Suzuki Baleno. dimensions and comfort will inspire you to see every day as an open door to new age.

sturdy and smart. tough engine to carry large loads and plenty of room for passengers to enjoy a comfortable day long ride.SUZUKI RAVI: Ravi Pickup (Runs Forever) Suzuki Ravi is the veritable cargo vehicle with an amazing capacity for load-bearing and durability. Spacious interior for comfort. the unrivalled commercial vehicle in its class. . It has got all the sporting spirit to go along for adventurous free souls. Undoubtedly. Ravi is the breadwinner for millions in Pakistan. replaced the animal-drawn vehicles in Pakistan. Suzuki Jimny with new wide tread brings you the ultimate pleasure of a real 4-wheel drive. This light commercial vehicle referred to as the mini revolution. SUZUKI SWIFT: With success stories in countries across the globe the new Suzuki swift has embarked its journey in Pakistan SUZUKI APV: APV Van (Imported) The Suzuki APV Van gives you everything you ever wanted in a van. SUZUKI jimny: JIMNY 4X4 JEEP (Imported) Steady.

Jun New plastic injection molding shop commenced Operation. Jan S. Mar Capacity expansion up to 80. Dec CNG version of BOLAN launched. Spare Parts Ware-house.TARGET MARKET: Well. Progress & compare: Pak Suzuki Motor Company. of 1300cc / 1600cc car LIANA replacing BALENO. Suzuki’s progress with the passage of time depicts its conscious effort and provides such models which show unique features yet keeping demands of Pakistan’s econmy in mind.000 vehicles per year completed. Aug 1 millionth Vehicle produced. of 1000cc CULTUS replacing KHYBER. of 800cc "Cargo Van".000 vehicles per year completed. Mar 120 acres of new land acquired for further expansion adjacent to the current plant.000 vehicles per year completed.P.O. Oct Amalgamation of Suzuki Motorcycle Pakistan Limited into Pak Suzuki Motor Company Limited. For the purpose of setting up PDI Centre. Jan S. (PSMCL) is a company assembling and distributing Suzuki Japan's cars in Pakistan. 2008 2009 2010 . Suzuki’s target market is middle class. Aug S. Mar the Company started exporting of Suzuki LIANA to Bangladesh.22 acres at Lahore. Regional Office and other related facilities.O. Jan Capacity expansion up to 120. of 1300cc car “Swift”.O.O. Progress: 2000 2001 2002 2003 2004 2005 2006 2007 Mar S. Mar Pak Suzuki acquired a land measuring 25.P. May CNG version of MEHRAN launched.P. of 1000cc ALTO. Currently they are one of the most successful motor companies in Pakistan.O. May S. Sep CNG version of RAVI launched.P.P. Feb Third phase of capacity expansion up to 150. The Prime Minister of Pakistan Inaugurated that Ceremony.

Board space where as in previous model no ac. 5 years back alto was importing from Japan that car was more comfortable and having power windows and central locking system as compare to currently selling alto. or congested sitting. 1300cc / 1600cc car LIANA replacing BALENO replacing MARGALLA. • • • • • • • Inspite progressing in models or in product mostly people still prefer to purchase old models over latest models because of strong durable body Suzuki progress in engine capacity but the quality decreases using low quality material Major Price of Suzuki is change as compare to old prices. 4wd soundless engine most amazing part of this car. Suzuki jimny 1300cc. Suzuki currently prices are given below . baleno having strong body and long life engine where as liana 1300cc having distinctive and aero dynamic shape and the quality decrease their body is not as strong as baleno was. Ravi CNG version introduced for utility or cargo users. 1000cc CULTUS replacing KHYBER but Khyber was More durable more stability as compare to cultus.Comparison: • CNG versions of MEHRAN launched but in old model of mehran were no seating belts for driver seat but now mehran having seat belts for front two seats. Potothar having strong body diesel engine two wheel drive but potohar is now discontinued. New bolan (high roof) having air conditioner along with CNG.

473.000 Rs.000 Rs. 656. 1. 522.000 Rs.000 Methodology: .000 Rs. 1.000 Suzuki Alto Suzuki Cultus Suzuki Mehran Suzuki Bolan Suzuki Liana Suzuki Swift Suzuki APV Suzuki Ravi Suzuki Jimny Rs.058. 1.000 Rs. 453.870.775.149. 1.PRICE LIST: (2010) Picture Available Model Price Rs.000 Rs.000 Rs. 850.

pk/imghp?hl=en&tab=wi&q=suzuki http://www.com/new-cars/Suzuki http://en.The information of the report collected from: • Survey • Questionnaire • Interviews • Personal observations • Automobile magazines Conclusion: From the report I have concluded that the latest Suzuki models are designed keeping the latest trend and demand of the changing circumstances in Pakistan which mean that the latest brands are ore reliable consume less fuel.com. And from gathered information I come to the point that mostly people prefer old model of Suzuki for their strong body.aspx? MasterPage=Automobile http://www. Bibliography: http://www.pakwheels.com. • • • • • The 1st in Pakistan Pioneer in Pakistan Automobile Industry Largest Dealership Network Highest Market Share Suzuki has become a house hold name Appendix: The appended parts of this report are its questionnaire filled by the consumers and interview with dealers as well as analysis of data with the help of questionnaire and graph. engine power with reasonable price.google.pk/Pages/VisionMission.paksuzuki.com.pk/Pages/Miltestone.wikipedia.paksuzuki.aspx?MasterPage=Automobile .org/wiki/Pak_Suzuki_Motors http://www.

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