Feature: Shenyang designer Chen aims to be a global fashion brand CCTV-International

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Feature: Shenyang designer Chen aims to be a global fashion brand
2010-04-10 14:38 BJT

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by Al Campbell VANCOUVER, April 9 (Xinhua) --In the fast-paced world of haute couture, it's clearly evident Eva Chen is going places. As the creative brain behind Juan Eva, the Liaoning native has set the lofty goal of making her designer line of elegant women's clothing a global fashion brand within two years with select boutiques to show off her creations. Much like her idol Valentino who she admires for his use of red and his designs that "make ladies beautiful, always beautiful" , the Vancouver-based Chen is targeting a market of 30 to 60 year old women with creations of distinct design that are classic, elegant and edgy. At the opening party of Vancouver Fashion Week on Wednesday in a luxury car showroom, a model wearing Chen's pale pink silk party dress with black accents drew a favorable response from the society types, fashionistas and local media in attendance. With her runway show set to take place on Friday (APRIL 9) when she is showing 20 pieces from her collection, the Shenyang native says her life is hectic in working from 9 a.m. to 2 a.m. to be ready, in addition to taking care of her daughter at their suburban home in the neighboring city of Richmond. She says her Vancouver showing which is showcasing clothes for the fall and winter, will be big on purple, black and crme colors. "I like crme because it is a color that is outstanding everywhere. My collection, the cutting, the shape is very lady- like, feminine and unique. I think it is how all ladies feel about art. It's very outstanding." While some of her creations are akin to updated version of old classic dresses from the 1940s, others are form-fitting outfits with crisp lines and matching linen trousers accented by fake fur. If Chen is targeting mature women with her creations, they are ladies with style, those not afraid to dress their age, celebrating their standing in life. "They are not expensive clothes. With the clothes I design it depends on the fabric and the detail. If it is very, very pretty, maybe a little bit expensive but normally I not charge too much. I will service every beautiful lady," she says. World leaders send condolences to Poland on plane crash

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Feature: Shenyang designer Chen aims to be a global fashion brand CCTV-International

11/04/10 8:33 AM

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