Conifer Books

9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015

Senior Sleuth Guide Publication Process Overview
Welcome, Senior Sleuth author! This document will serve as a general roadmap to the Sleuth Guide publishing process. Here we will discuss roles and responsibilities, process, and general timelines and milestones. These practices will help the authors, editors, production staff, and marketing guys synch up to create great guides in a reasonable timeframe. Let’s go!

Process Overview
Here’s how a Senior Sleuth Guide is created from start to finish. 1. BOOK SUBMISSION • • Author submits proposal following guidelines posted on www.sleuthguides.com/sleuthAuthor.htm. Conifer Books responds to all proposals. If we like yours, we let you know and begin drafting our offer. Note that we might take up to a month to decide to make you an offer (in the form of a book contract). We need to study the market and competition before we can commit to any title. But we won’t leave you in the lurch. If we’re excited about your topic enough to possibly publish it, we’ll let you know that your book is being seriously considered. Otherwise, we’ll send you a polite “no thanks” email. After accepting your book, we send you an offer in the form of a book contract. We’ll give you some time to look through it, to formulate questions or counter proposals, and to show it to your agent or lawyer. After a few days to mull it over, we’ll come back together and chat about the particulars—advance, royalties, rights, etc. Once we agree on the particulars, we both sign the contract. NOTE: We are of course willing to negotiate almost any clause in the contract; however, we are constrained in some areas. • Advance: At this time, we can only offer very modest advances. We are doing this so we can spend more money on your print run and marketing. In the end, this should work to your advantage. To offset our small advances, we offer larger-than-standard escalating royalty rates. Rights: Because we are attempting to establish a new brand for a particular market, we will need to retain more than typical rights on a book. For example, we’ll need to retain rights to publish electronically and in foreign

2. CONTRACT •

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Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015 markets (both English and non-English). We need to control who is printing your book and how they’re printing it. • First print run: We cannot specify print run quantities in the contract. Why? Because we will be using a combination of offset printing and POD technologies. Until our brand is recognizable, traditional distribution will not be economically feasible. Therefore we need to take advantage of online distribution methods while pushing sales through alternative channels for seniors. For this, we need to maintain print strategy flexibility. Completed detailed outline. Yes, we know outlines change during the writing process. We just want to make sure that we’re getting the book that we expect. This will also help us begin some of our marketing efforts. Completed introduction and single chapter. This allows us to address style issues early in your writing process. Completed first draft. To get to this point, you will have had countless backand-forth revisions with your editor. Revisions from Expert Review. The author (working with editor) must resolve any outstanding issues identified by the expert review. Final revisions.

We’ll also set a high-level schedule, including dates for the following items: •

• • • • •

3. WRITE, REVIEW AND EDIT You write your book. This is a back and forth process with your assigned editor. You’ll submit chapters in Microsoft Word and the editor will provide feedback. You’ll iterate until we have a complete manuscript submission. TIP: You should supply all drawings and pictures during this phase. We may chose to redraw tables and charts and will work with you to ensure that any photos meet our style and technical requirements. We submit your book to external expert review. (We may ask you to provide some names of experts in your field who would be good initial reviewers.) You (and your editor) work to revise the manuscript in response to the reviews. The production staff takes your manuscript and photos and creates the final book layout. They then submit the book to you for final review in a hard-copy, where you look for ANY problems—content, layout, or even typos. You mark up the copy and send it back to the production staff. The production staff also now finalizes the cover. Again, you will review this looking for any errors and can offer any feedback or objections at this time.

• • •

4. PRODUCTION

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Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015 5. MARKETING Marketing guys perform the following activities to prepare your launch. Note that they will perform these in tandem with the writing and production processes. • • Create website content for your title, including a dedicated page. Create a Senior Sleuth blogging account where you can write about topics related to your book. All Senior Sleuth blogs will be accessible through a single portal to draw more seniors into our site. We’ll communicate some recommendations for how often you should post. (This is not a contractual agreement, but blogging about your book/topic will help your sales.) Update our catalog and any mailings related to your book launch. Send you an author form with a bunch of questions about you and your title. You’ll fill out the form so the marketing guys can track down any additional sales and marketing venues particular to your title. This includes special websites or blogs that we can contact for book reviews and publicity, as well as your willingness to speak to your audience directly. Obtain book reviews through formal and informal channels.

• •

6. BOOK LAUNCH! We don’t typically organize any formal event, but you can if you would like. Let us know if you decide to and we’ll help publicize your event.

Roles and Responsibilities
Here’s a run down of the roles and responsibilities of the Senior Sleuth team. Author • • • • • • • • Submits the book proposal. See www.sleuthguides.com/sleuthAuthor.htm for details. Writes the manuscript. Provides information to the marketing team (including bio) to help with promotion ideas. Produces drawings and graphs. Note that we’ll likely redraw these, but we still need you to guide us in the content. Provides photographs. Obtains required release forms for written content (such as quotes) or photos. Revises content based feedback from editors and external expert reviews. Reviews final book and cover for errors.

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Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015 • • • • • • • Following release, works with marketing folks to publicize the book. This may include speaking gigs, blog entries, and appearances at tradeshows and conferences. Authors will also have the opportunity to provide revisions and subsequent book editions. Reviews and responds to all incoming book proposals. Arranges for contract negotiation for books that we would like to publish. Performs contract negotiations. Works with Acquisition Editor in the contract negotiation, with an eye on milestones and delivery dates. Single contact point for everyone in the publication chain, including author, editor, production and marketing team. Although the author will interface mainly with his or her editor, the project manager will periodically contact the author to discuss progress and milestone deliveries. Also, the project manager is an escalation point on the off-chance of an author-editor dispute. Coordinates milestones and deliveries between different teams. Primary author contact during the book writing and editing stage. Reviews author’s work and suggests revisions throughout the writing process in accordance with milestones specified in the contract. Note that although we only require a few formal exchanges on specific dates, the expectation is that author and editor will be in frequent contact and submitting multiple revisions between those formal milestones. Suggests changes to help book conform to the Senior Sleuth style and tone. The book editor will work with the author to create any working schedule of reviews and submissions that falls between the formal dates. This will be tailored to the author’s writing preference. Reviews the book at every stage from manuscript to final production. Manages and reviews the copy editor’s activities.

Acquisition Editor

Project Manager

• • •

Book Editor

• •

• •

NOTE about working with your editor from one of our editors: If your editor recommends something that you think is absurd, argue your point. Editors, contrary to popular belief, are only human and are sometimes wrong. The editing process is a back and forth. Let’s work together to create something great.

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Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015 Copy Editor • • • Performs detailed review of finished manuscript for grammar and style prior to production. Reviews all graphics (including drawings and photos) for any typographical errors. Performs additional detailed review following production to ensure that no typos or other nefarious mistakes slipped into the book. Takes completed manuscript and produces the final layout, merging text and graphics. Creates cover. Updates any drawings or graphs submitted by the author. May request an author interview to better understand graphic’s intent. May supply additional photographs required by the Senior Sleuth brand—for example, cover photo. Submits book and cover to Editor, Copy Editor, and Author for their final review. Updates the book based on above feedback. Creates files for printer. Works with author to understand the title’s potential markets by obtaining author form and through author discussions. Organizes and executes publicity events and mailings including: o Press releases o Organizes a few speaking gigs for venues local to author o Organizes any book tours or events o Organizes any other speaking gigs and tradeshow involvement o Organizes additional mailings (flyers, postcards, catalogs, etc.) • • • • • Manages website updates. Creates blog space for author platform. Works with bookstores and specialty shops for shelf space. Manages online listings including Amazon page. Manages any paid advertisements.

Production Team • • • • • • • • •

Marketing Team

Expert Reviewers

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Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015 • • • • • Reviews the finished manuscript prior to production. May provide early quotes for marketing efforts. Coordinates royalty payments to author and sends quarterly statements. Tracks the advance payback to publisher. Sends other finance and tax documents to author annually.

Finance Team

Milestones and Deliverables
Here’s a list of the official milestones and deliverables that we’ll work into the contract. All items will be delivered electronically to your editor. Remember that you’ll create a separate working schedule with your editor to meeting interim goals and deadlines. A sample author/editor schedule is attached. TIP: You can always deliver early. This will give you and your editor more time to perform additional reviews and updates if necessary. Deliverable Complete Detailed Outline Description Includes all chapters, sections and subsections proposed for the book. This can change through the authoring process, but it will give the editor a chance to familiarize himself with the topic prior to reading your manuscript. It also helps our marketing guys begin their topic research. The editor may suggest changes to the outline if he feels you are missing a major area of interest to seniors. Any major issues or omissions must be addressed and the outline resubmitted within a week of the above delivery date. Delivery Date 3 weeks following the contract signing.

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Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015

Deliverable Completed introduction and single chapter (drafts)

Description These documents serve two purposes: 1. Both chapters allow the editor to address any major style issues early in your writing schedule. 2. The introduction chapter provides the marketing team with additional information regarding your topic. The introduction should define a senior need and solution—two points that the marketing guys can work into early press releases and other collateral. Note that although the editor may accept these drafts, they are still subject to iterative editorial work and does not constitute formal manuscript acceptance.

Delivery Date 4 weeks following the completed outline.

Completed first draft

Final and complete manuscript (DRAFT) ready for technical review. This must include all drawings and photos. Note that in order to ensure that this is “ready for technical review” you should have coordinated with your editor and performed multiple reviews/updates. See recommended editor/author schedule below. **This must include ALL release forms and artwork.

4 months after intro and chapter milestone.

Revisions from Expert Review

Author (working with editor) must resolve any outstanding issues identified by the expert review. We typically estimate 3 weeks for the expert review and then 2 weeks for the updates. This deadline will usually be approximately 6 weeks following the completed first draft.

6 weeks following the completed first draft

Final revisions

Author must review the final layout of the book including all text, graphics and cover (layout and text). The author will also perform a detailed review and edit the Index at this time. This deadline is determined by the production schedule.

2 weeks following production submission.

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Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015

Get to Work!
Now that you understand the process, let’s see those book submissions. If we are already working with you on a book, quit reading this document and get back to work! Best regards, The Senior Sleuth Team

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Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015

Appendix A. Sample Author – Editor Schedule
The following example assumes that the contract was signed on January 1, 2011. Deliverable Complete Detailed Outline* Author and Editor Comments CONTRACT DELIVERABLE Includes all chapters, sections and subsections proposed for the book. This can change through the authoring process, but it will give the editor a chance to familiarize himself with the topic prior to reading your manuscript. It also helps our marketing guys begin their topic research. The editor may suggest changes to the outline if he feels you are missing a major area of interest to seniors. Any major issues or omissions must be addresses and the outline resubmitted within a week of the above delivery date. Completed introduction and single chapter (drafts)* CONTRACT DELIVERABLE These documents serve two purposes: 1. They allow the editor to address any major style issues early in your writing schedule. 2. The introduction provides the marketing team with additional information regarding your topic. The introduction should define a senior need and solution—two points that the marketing guys can work into early press releases and other collateral. Note that although the editor may accept these drafts, they are still subject to editorial revisions and does not constitute formal manuscript acceptance. Author submits Chapter 1-4 Editor return comments on 1-4 Author will submit these chapters for early consideration. Editor will return detailed feedback on this early chapter submission. 03/19/2011 03/26/2011 02/19/2011 Delivery Date 01/22/2011

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Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015

Deliverable Author incorporates comments on 1-4 Chapter 5-8 Editor return comments on 5-8 Author incorporates comments on 5-8 Chapter 9-12 Editor return comments on 9-12 Author incorporates comments on 9-12 Author submits early completed first draft Editor reviews entire manuscript Author updates

Author and Editor Comments Author will incorporate first round of editorial feedback. Author will submit these chapters for early consideration. Editor will return detailed feedback on this early chapter submission. Author will incorporate first round of editorial feedback. Author will submit these chapters for early consideration. Editor will return detailed feedback on this early chapter submission. Author will incorporate first round of editorial feedback. Author submits entire manuscript draft (prior to contractual agreement). Editor reviews and sends feedback to author. Author updates and prepares for formal ms delivery.

Delivery Date To be reviewed with later full submission. 04/19/2011 04/26/2011 To be reviewed with later full submission. 05/19/2011 05/26/2011 To be reviewed with later full submission. 06/03/2011

06/10/2011 To be reviewed with later full submission. 06/19/2011

Completed first draft*

CONTRACT DELIVERABLE Final and complete manuscript (DRAFT) ready for technical review. This must include all drawings and photos. Note that in order to ensure that this is “ready for technical review” you should have coordinated with your editor and performed multiple reviews/updates. See recommended editor/author schedule below. **This must include ALL release forms and artwork. 10

Conifer Books
9599 S. Turkey Creek Road Morrison, CO 80465 720.236.2015

Deliverable Revisions from Expert Review*

Author and Editor Comments Author (working with editor) must resolve any outstanding issues identified by the expert review. We typically estimate 3 weeks for the expert review and then 2 weeks for the updates. This deadline will usually be approximately 6 weeks following the completed first draft.

Delivery Date 07/31/2011

Final revisions*

CONTRACT DELIVERABLE Author must review the final layout of the book including all text, graphics and cover (layout and text). The author will also perform a detailed review and edit the Index at this time. This deadline is determined by the production schedule. Production takes approximately 3 weeks.

Two weeks following production submission.

* Contractual agreement. Must hit these dates!

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