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We can't solve problems using 

the same kind of thinking we 
h ki d f hi ki
used when we created them
used when we created them. 
We must learn to see anew.
Albert Einstein
That’s why we need
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That’s why we need a
h ’ h d
Our World is changing
Our World is changing

•More connected, more interdependent and more complex

•More aware of the potential of diversity


•More aware of the potential of diversity

•More keen to resolve cultural conflicts

•More open to experiment

I h f t i t li ti
•In search of answers to environmental imperatives

•In search of new models of development

•In search of new benchmarks for success
India is changing
is changing
India is changing
is changing

•Ambitious and confident

•Aware of its place in the world


•Aware of its place in the world

•Disconnected between ‘Western’ and indigenous aspirations

•Fragmented between the haves and have‐nots

O t i t
•Open to experiment

•Eager to learn, create and prosper
Design is changing
is changing

When NID was originally set up 50 years ago, it was intended to support industry

Design is no more just about industry
•Design is no more just about industry

Nor is it just about aesthetics
•Nor is it just about aesthetics
Design is changing
is changing

•Design thinking is becoming a strategic 
public policy resource

•Designing with people, as opposed to 
designing for people

•Design actions respect life and  nurture 
natural systems

•Design is solving complex problems
Design is about Change
Design is about Change

Today design is needed in every sector of 
human endeavor‐ to bring relevance, dignity 
human endeavor to bring relevance, dignity
and delight in how each product, service and 
system serves communities
system serves communities

Design Education needs to respond to change 
Design Education needs to respond to change
and reinforce its multidisciplinary form
Snapshots of the 

Evolving Paradigm
Design Impacts Change

Enabling people
Enabling people’ss participation in 
participation in
water management 

Lightweight  and corrosion resistant plastic design to 
replace existing metal micro Irrigation check dams
DesignDirections, Pune
Design Impacts Change

Low cost solutions for mass consumption
Low cost solutions for mass consumption
Co‐creating innovative business models

Kiran ‐ A clean replacement for kerosene lamps
D.Light
Design Impacts Change

Bamboo for development


Bamboo for development

Innovative design for livelihood
Sandeep Sangaru
Design Impacts Change

Low cost solutions for mass consumption
Low cost solutions for mass consumption
Co‐creating innovative business models

Tata Swach – Making pure water accessible
DesignDirections,Pune
Design Impacts Change

A clear vision for better health


A clear vision for better health 

3Nethra ‐ The world’s first prescreening device
Aravind Eyecare System 
Icarus Design
Design Impacts Change

Connectivity for rural India


Connectivity for rural India

Design research on robust devices with vernacular 
interfaces for farm‐related data and mobile banking
Incorporating GPS + Solar Recharge  
Design Impacts Change

Building institutions at the grassroots


Building institutions at the grassroots

Bamboo Craft Development Institute, Agartala
CFBI‐NID (Centre for Bamboo Initiatives NID) 1999 ‐ 2010
Design Impacts Change

Empowering communities
Empowering communities

Capacity building ‐ Design school for traditional artisans of Kutch
Kala Raksha Vidhyalaya 
Project director: Judy Frater
Design Impacts Change

Affordable healthcare
Affordable healthcare
“Doing well by doing good”

Eye Hospitals for Underserved Towns and Cities
Eye‐Q, SONG
Design Impacts Change

Frugal innovation with robust scalability


Frugal innovation with robust scalability

Ginger by the Tata group – Changing the value equation in the hospitality industry
Design Impacts Change

Developing effective communication


Developing effective communication

Visual Aids for the Health Sector ‐ sexual and reproductive 
health communication for rural adolescents
Vikalp Design, Udaipur
Design Impacts Change

Making community spirit contagious


Making community spirit contagious

‘Design for Change’ Contest ‐ Small children apply design thinking to big problems
Kiran Bir Sethi – Curriculum innovation, Community driven social programmes, Inspired education
Design Impacts Change

Resource mapping
Resource mapping

Visualising new models of the human fabric
Indian Designers
Indian Designers Impact Change

•Positively transform every sector

Are trained to catalyze cross
•Are trained to catalyze cross‐fertile
fertile teams
teams

•Create magic with limited resources

•Balance the functional with the emotional

•Embody critical thinking and become the conscience of industry

•Are valuable partners in sustainable development

U d t d th ‘E l i P di ’
•Understand the ‘Evolving Paradigm’
Who we are
Who we are

•Indian Designers
Educators
•Educators
•Thought Leaders
Professionals
•Professionals
•Entrepreneurs
Who we are
Who we are

We have achieved success in 
our chosen fields by leveraging 
h fi ld b l i
the power of design thinking
the power of design thinking
We can contribute to the creation of the next 
We can contribute to the creation of the next
generation of design practitioners....
Why are we here?
Why are we here?

•We believe the RFP process that the DIPP has initiated needs to 
be re‐evaluated to respond to the ‘Evolving Paradigm’ for design 
we have shared
we have shared

•The stringent financial and architectural experience requirements 
on the potential consultants to qualify for the project is an area of
on the potential consultants to qualify for the project is an area of 
serious concern as it excludes most NID graduates who can 
contribute to making the process more relevant

•We do not want the Government to change its building plans, or 
dictate who will build the infrastructure…we want to create a 
vision of what ideas will transpire and what kind of space can best 
accommodate them
Why are we here?
Why are we here?

Now that the Government is keen to 
use design to catalyze our nation’ss 
use design to catalyze our nation
growth, it would be unfortunate if it did 
not plug into the community and use its
not plug into the community and use its 
collective wisdom to guide the new way 
design should be learnt.
design should be learnt.

It will be a disservice to the nation if we do not create a design 
education infrastructure that is contemporary, globally 
connected but also richly informed by the local context
How we can contribute
How we can contribute

•We can tap into the wisdom and experience of a vibrant network
of design practitioners, teachers, thinkers worldwide

•Stimulate fresh inquiry and bring clarity to the models of design 
learning in India – From primary school to vocation

•Evaluate inclusive models that help create jobs with dignity but 
without loss of skills and tacit knowledge

•Organise workshops and roundtables with groups of educators, 
practitioners and other stakeholders such as policy makers, design
schools, design students, entrepreneurs, representatives from
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industry, academics, professionals, NGOs and crafts‐persons
d i f i l NGO d ft
How we can contribute
How we can contribute

•Organise an international conference to share the insights and emerging 
directions in design education from around the world

•Form working groups to translate the consultations into a focussed vision 

Enable discussions at the highest level of Government to explore the 
•Enable discussions at the highest level of Government to explore the
interface between design thinking and Ministries of the Government so 
that all sectors of development needs in India are addressed in a 
comprehensive manner 

The Government is probably the largest potential user of design
What we will deliver
What we will deliver

•A Vision Document for implementing public policies for improving
the quality of life through invention, innovation and entrepreneurship

•A framework for compiling research, learning and action resources

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•The Vision Document will inspire prospective students and their parents 
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to find satisfying employment that connects their individual career 
pursuits with national / global and humanitarian goals

•The Vision Document will become the administration’s template for
monitoring the institutes’ progress against national priorities and 
objectives and assign available resources for building specific 
competencies to meet evolving needs
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As we embark on the quest to 
create more effective design
create more effective design 
competencies for the next fifty 
p y
years...let us reflect before we act
Let’s engage...
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