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We can't solve problems using  the same kind of thinking we  h ki d f hi ki used when we created them.  used when we created them We must learn to see anew.

Albert Einstein

That’s why we need h ’ h d

That’s why we need a h ’ h d

Our World is changing Our World is changing
•More connected, more interdependent and more complex •More aware of the potential of diversity •More aware of the potential of diversity •More keen to resolve cultural conflicts •More open to experiment •In search of answers to environmental imperatives I h f t i t li ti •In search of new models of development •In search of new benchmarks for success

India is changing is changing

India is changing is changing
•Ambitious and confident •Aware of its place in the world •Aware of its place in the world •Disconnected between ‘Western’ and indigenous aspirations •Fragmented between the haves and have‐nots •Open to experiment O t i t •Eager to learn, create and prosper

Design is changing is changing
When NID was originally set up 50 years ago, it was intended to support industry

•Design is no more just about industry Design is no more just about industry •Nor is it just about aesthetics Nor is it just about aesthetics

Design is changing is changing
•Design thinking is becoming a strategic  public policy resource •Designing with people, as opposed to  designing for people •Design actions respect life and  nurture  natural systems •Design is solving complex problems

Design is about Change Design is about Change
Today design is needed in every sector of  human endeavor to bring relevance, dignity  human endeavor‐ to bring relevance, dignity and delight in how each product, service and  system serves communities system serves communities Design Education needs to respond to change  Design Education needs to respond to change and reinforce its multidisciplinary form

Snapshots of the 

Evolving Paradigm

Design Impacts Change

Enabling people s participation in  Enabling people’s participation in water management 

Lightweight  and corrosion resistant plastic design to  replace existing metal micro Irrigation check dams
DesignDirections, Pune

Design Impacts Change

Low cost solutions for mass consumption Low cost solutions for mass consumption Co‐creating innovative business models

Kiran ‐ A clean replacement for kerosene lamps
D.Light

Design Impacts Change

Bamboo for development Bamboo for development

Innovative design for livelihood
Sandeep Sangaru

Design Impacts Change

Low cost solutions for mass consumption Low cost solutions for mass consumption Co‐creating innovative business models

Tata Swach – Making pure water accessible
DesignDirections,Pune

Design Impacts Change

A clear vision for better health  A clear vision for better health

3Nethra ‐ The world’s first prescreening device Aravind Eyecare System 
Icarus Design

Design Impacts Change

Connectivity for rural India Connectivity for rural India

Design research on robust devices with vernacular  interfaces for farm‐related data and mobile banking
Incorporating GPS + Solar Recharge  

Design Impacts Change

Building institutions at the grassroots Building institutions at the grassroots

Bamboo Craft Development Institute, Agartala
CFBI‐NID (Centre for Bamboo Initiatives NID) 1999 ‐ 2010

Design Impacts Change

Empowering communities Empowering communities

Capacity building ‐ Design school for traditional artisans of Kutch Kala Raksha Vidhyalaya 
Project director: Judy Frater

Design Impacts Change

Affordable healthcare Affordable healthcare “Doing well by doing good”

Eye Hospitals for Underserved Towns and Cities
Eye‐Q, SONG

Design Impacts Change

Frugal innovation with robust scalability Frugal innovation with robust scalability

Ginger by the Tata group – Changing the value equation in the hospitality industry

Design Impacts Change

Developing effective communication Developing effective communication

Visual Aids for the Health Sector ‐ sexual and reproductive  health communication for rural adolescents
Vikalp Design, Udaipur

Design Impacts Change

Making community spirit contagious Making community spirit contagious

‘Design for Change’ Contest ‐ Small children apply design thinking to big problems
Kiran Bir Sethi – Curriculum innovation, Community driven social programmes, Inspired education

Design Impacts Change

Resource mapping Resource mapping

Visualising new models of the human fabric

Indian Designers Indian Designers
•Positively transform every sector

Impact Change

•Are trained to catalyze cross‐fertile teams Are trained to catalyze cross fertile teams •Create magic with limited resources •Balance the functional with the emotional •Embody critical thinking and become the conscience of industry •Are valuable partners in sustainable development •Understand the ‘Evolving Paradigm’ U d t d th ‘E l i P di ’

Who we are Who we are
•Indian Designers Educators •Educators •Thought Leaders Professionals •Professionals •Entrepreneurs

Who we are Who we are We have achieved success in  our chosen fields by leveraging  h fi ld b l i the power of design thinking the power of design thinking
We can contribute to the creation of the next  We can contribute to the creation of the next generation of design practitioners....

Why are we here? Why are we here?
•We believe the RFP process that the DIPP has initiated needs to  be re‐evaluated to respond to the ‘Evolving Paradigm’ for design  we have shared we have shared •The stringent financial and architectural experience requirements  on the potential consultants to qualify for the project is an area of  on the potential consultants to qualify for the project is an area of serious concern as it excludes most NID graduates who can  contribute to making the process more relevant •We do not want the Government to change its building plans, or  dictate who will build the infrastructure…we want to create a  vision of what ideas will transpire and what kind of space can best  accommodate them

Why are we here? Why are we here?
Now that the Government is keen to  use design to catalyze our nation s  use design to catalyze our nation’s growth, it would be unfortunate if it did  not plug into the community and use its  not plug into the community and use its collective wisdom to guide the new way  design should be learnt. design should be learnt.
It will be a disservice to the nation if we do not create a design  education infrastructure that is contemporary, globally  connected but also richly informed by the local context

How we can contribute How we can contribute
•We can tap into the wisdom and experience of a vibrant network of design practitioners, teachers, thinkers worldwide •Stimulate fresh inquiry and bring clarity to the models of design  learning in India – From primary school to vocation •Evaluate inclusive models that help create jobs with dignity but  without loss of skills and tacit knowledge •Organise workshops and roundtables with groups of educators,  practitioners and other stakeholders such as policy makers, design schools, design students, entrepreneurs, representatives from industry, academics, professionals, NGOs and crafts‐persons i d t d i f i l NGO d ft

How we can contribute How we can contribute
•Organise an international conference to share the insights and emerging  directions in design education from around the world •Form working groups to translate the consultations into a focussed vision  •Enable discussions at the highest level of Government to explore the Enable discussions at the highest level of Government to explore the  interface between design thinking and Ministries of the Government so  that all sectors of development needs in India are addressed in a  comprehensive manner 

The Government is probably the largest potential user of design

What we will deliver What we will deliver
•A Vision Document for implementing public policies for improving the quality of life through invention, innovation and entrepreneurship •A framework for compiling research, learning and action resources •The Vision Document will inspire prospective students and their parents  p p p p to find satisfying employment that connects their individual career  pursuits with national / global and humanitarian goals •The Vision Document will become the administration’s template for monitoring the institutes’ progress against national priorities and  objectives and assign available resources for building specific  competencies to meet evolving needs i l i d

As we embark on the quest to  create more effective design  create more effective design competencies for the next fifty  p y years...let us reflect before we act

Let’s engage... g g