Case Studies

SIME DARBY BERHAD: Leading Strategic Transformation
The Sime Darby Group is Malaysia's leading multinational and one of Southeast Asia's largest conglomerates. Challenge The design and delivery of a Leading Strategic Transformation programme to further develop Managerial and Leadership Competencies among senior managers who had previously participated on the Sime Darby Senior Management Development programme (SMDP). Solution The Leading Strategic Transformation programme was designed to build upon the knowledge and competencies gained in the SMDP and focus on Strategic Choice and Implementation. Sime Darby indicated general business outcomes we sought to achieve through this programme, notably to turn business projects into reality with business impact. Two further notable issues were challenged as part of the programme:

1. Silo culture across the five businesses - to encourage sharing and leverage the brand
across all businesses. 2. Lack of sharing stories (case studies) of success and failure for useful knowledge management. Outcome Participants worked in Action Learning business project teams and identified suitable, feasible and acceptable Strategic Options for analysis, diagnosis and assessment - creating robust real strategic options for consideration by the Sime Darby Management Team at presentations following the completion of the programme. Supported through CELSIM’s I-Coach® e-learning and our unique mentoring support. Participants on this programme benefited substantially, learning to:
• • • • •

Establish how to create new revenue by leveraging the whole organisation’s capabilities more fully. Enhance value propositions through reviewing assumptions on customer segments, targeting and positioning. Gain strategic insights on changes that will affect a company’s future success versus competitors and its positioning with customers. Identify competitive advantages, industry success factors and profit models that underpin different market positions innovation and financial appraisal. Add significant value through personal and team development.

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