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Overview History Fifth and Madison Avenues; and

Located on a large natural harbor the world. Manhattan’s Chinatown

New York traces its roots to the 1624 incorporates the highest concentra- events such as the Halloween Parade
on the Atlantic coast of the North- founding of New Amsterdam as a in Greenwich Village, the Macy’s
eastern United States, New York City tion of Chinese people in the West-
trading post by Dutch colonists. The ern Hemisphere. Numerous colleges Thanksgiving Day Parade, the St. Pat-
consists of five boroughs: The Bronx, city and its surrounds came under rick’s Day parade, seasonal activities
Brooklyn, Manhattan, Queens, and and universities are located in New
English control in 1664, and was re- York, including Columbia University, such as ice skating in Central Park
Staten Island. With a population of named New York after King Charles in the wintertime, the Tribeca Film
8.4 million distributed over a land New York University, and Rockefeller
II of England granted the lands to his University, which are ranked among Festival, and free performances in
area of just 305 square miles (790 brother, the Duke of York. New York Central Park at Summerstage. Special
km2), New York is the most densely the top 100 in the world.
served as the capital of the United experiences outside the key tour-
populated major city in the United States from 1785 until 1790. It has ist areas of the city include, but are
States. As many as 800 languages are been the country’s largest city since
Tourism is one of New York City’s not limited to the Bronx Zoo; Coney
spoken in New York, making it the 1790. Island; and the New York Botanical
most linguistically diverse city in the most vital industries, with more than
Prestige 40 million combined domestic and Garden.
world. The New York metropolitan New York City’s financial district,
area’s population is the United States’ international tourists visiting each
anchored by Wall Street in Lower In 2010, New York City had a record
largest, estimated at 19.1 million year in the past five years. Major
Manhattan, functions as the financial destinations include the Empire State number of tourists with 48.7 million.
people distributed over 6,720 square capital of the world and is home to Since the United States economy
miles (17,400 km2). The New York Building; Statue of Liberty; Ellis Is-
the New York Stock Exchange, the land; Broadway theater productions; is still recovering, Mayor Michael
metropolitan area is also part of the world’s largest stock exchange by Bloomberg’s goal is to break the re-
most populous combined statistical museums such as the Metropolitan
total market capitalization of its listed cord again in 2012 by drawing more
area in the United States, containing Museum of Art; greenspaces such
companies. Manhattan’s real estate as Central Park and Washington than 50 million tourists.
22.2 million people as of 2009 Cen- market has become reputed as one
sus estimates. Square Park; Rockefeller Center;
of the most prized and expensive in Times Square; luxury shopping along
The 5 Boroughs of
New York City
Welcome to
The most densely populated bor- New York
ough and is home to Central Park
and most of the city’s skyscrapers. City
The borough is the financial center
of the city and contains the head-
quarters of many major corpora-
tions, the United Nations. New York is the most populous city
in the United States and the center
The Bronx- of the New York metropolitan area,
New York City’s northernmost bor- which is one of the most populous
ough, the location of Yankee Stadi- New York City Information
metropolitan areas in the world.
um, home of the New York Yankees.
New York City has a significant
Dial 311
impact on global commerce, fi-
Brooklyn- nance, media, culture, art, fashion,
Known for its cultural, social/ethnic research, education, and entertain-
diversity, an independent art scene. Transportation
ment. As host of the United Nations
The borough features a long beach- Subway and Bus Information
Headquarters, it is also an important
front and Coney Island, one of the
center for international affairs.
earliest amusement grounds in the Visit any subway station for a map.
country. Many districts and landmarks in
New York City have become well
Queens- Taxi Information
known to outsiders. The Statue of
The largest borough and the most
Liberty greeted millions of immi-
ethnically diverse county in the grants as they came to America by
United States. ship in the late 19th and early 20th
centuries. Times Square, iconified
Staten Island- as “The Crossroads of the World”, is
the most suburban in character. the brightly illuminated hub of the
The Staten Island Ferry is one of the Broadway theater district, one of the
most popular tourist attractions in world’s busiest pedestrian intersec-
New York City as it provides unsur- tions, and a major center of the
passed views of the Statue of Liberty, world’s entertainment industry.
Ellis Island, and lower Manhattan.
I used Minion Pro for the majority of the text in the brochure because of its classic serif
look. I felt it is appropriate when it comes to describing New York City since it has so
much history.

In addition, I used Helvetica for the title of the brochure because I wanted to use a font
that was simple yet can still make an impact.

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