Sybase® IQ and QlikView™

SybaSe IQ Partner SolutIonS brIef

“Today, only 15% of managementlevel decision makers are confident that the majority of reports or dashboards developed in their organizations deliver relevant data to the right people at the right time.”
– Dan Vesset & Brian McDonough, IDC, July 2006

Analytics is the art and science of transforming operational data into actionable insight. Organizations are facing increasingly difficult choices in implementing the right technology to drive business transformation and competitive success. Sybase IQ and QlikView provide the power and simplicity to help companies attain the promise of BI—true information advantage. PartnerS In aSSocIatIve analytIcS Business Intelligence, or BI, is a broad term that is implemented in many different ways. The essence of all BI projects, however, is the ability to analyze data for “information advantage.” In other words, BI must enable companies to leverage their information assets in ways that help them operate more efficiently and profitably, satisfy more customers, or deliver superior products and services. Four new realities are challenging the traditional view of business intelligence, and shaping how Sybase and QlikTech are partnering to deliver next-generation analytics solutions. Massive data. The sheer volume of data that companies must decipher and manage is at a record high—and growing exponentially. “Big Data” presents unique challenges, requiring more data processing and storage capabilities, but also is making it tougher for systems to respond—even a simple query must now sift through billions of records for an answer. Insatiable appetite for data. It’s almost paradoxical—the more data you have and make available, the more people want to drill down into it. Today’s employees are “knowledge workers” and they want the granularity and flexibility to ask questions on-the-fly. Data as revenue. A whole class of companies is emerging whose business model depends upon packaging and selling information. This includes companies like Nielsen, IMS Health, and Taylor Nelson. For companies like these, the stakes are even higher because now it’s not just employees who want to drill down into data, customers want that ability too. Value is in the eye of the beholder, and customers insist on fast, accurate, comprehensive, and meaningful analysis to drive their own businesses. Failure to deliver results in lost customers—and revenues. Data democracy. Organizations whose competitive advantage is truly information-driven need to move analytics and BI tools out of the hands of a few elite power users. This requires tools that are easy to use by all skill levels and deliver fast time-to-value—without supervision or assistance from stretched IT staff. These dynamics serve to illustrate why the task of implementing BI solutions for employees, partners, and customers has become so much tougher.

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there has existed a clear trade-off in choosing a BI platform—between speed of into memorythe amount SQL queries. By working memory to test and certify our products in rigorous real-world conditions. With Sybase IQ as an underlying analytics engine. there is no need for labor-intensive efforts on either the data storage end or the application end to maximize the performance and efficiency of the BI applications that knowledge workers and customers depend upon. which more closely mirrors the way the human mind works. on the other hand. there is no need efficiency of the BI applications that knowledge workers and customers dependthe form of building indexes or OLAP intervention in upon. And Sybase IQ consolidates data faster access to source data. together and calculating metrics as the user clicks through highly intuitive and visual reports and dashboards.sybase. provides fast and highly visual in-memory business analysis—without QlikView’s limitations. IQ’s superior analytics engine.By combining QlikView’s associative visualization capabilities with Sybase IQ’s superior analytics engine. QlikView pulls data analysis and using Until now. with its column-oriented approach to data storage. QlikView and Sybase IQ can be deployed analysis. and require intensive intervention in the keeping millions of records in memory. memory and calculating metrics as new capabilities for leveraging massive amounts reports and dashboards. With Sybase IQ additional data sets visualization capabilities. giving you more quickly the intelligence you need to take action. Support for massive data sets. Sybase IQ acts as the consolidated analytics engine. giving according to IDC you loaded quicklythe intelligence you need to take need for labor-intensive SQL query tuning efforts that traditional are more quickly and effortlessly. now you get simply more power—with 10 to 1000 timesvery quickly from all relevant data sources. which more closely mirrors the way the human mind works. approach that Sybase IQ acts as the consolidated analytics can be keeping millions of records in memory.000 customers • Leading provider of next • A pioneer of next in 90 countries generation BI solutions generation BI solutions • Adding close to 15 new customers • Fastest Customers software • 13. we are giving our mutual customers dramatic new capabilities for leveraging massive amounts of data into actionable insight. And Sybase IQ consolidates data very quickly from all relevant an in-memorySo if your users is data. or complexity of traditional BI tools. we are delivering a solution you can trust. With Sybase IQ as an underlying analytics engine. cost. Sybase IQ. questions that require additional subsets of data. of data atputs information at your fingertips instantly. QlikView takes advantage of inherent hardware speed improvements. or complexity of can put terabytes QlikView your fingertips. are loaded quickly and effortlessly. Since both ends of the process—Sybase IQ and QlikView—can handle vast amounts of data with ease. there has existed a cleareliminating the need for labor-intensive SQL query tuning efforts that traditional depend upon an up-to-the-second view of highly dynamic data. Through the powerful combination of Sybase IQ’s analytics engine and QlikView’s BI for everyone. or denormalize data models. By combining QlikView’s associative visualization capabilities with Sybase loading relevant subsets of data into Therefore QlikView is designed to achieve the goal of associative analysis. with data sources.000 customers SyBASe IQ – leADInG in 90 countries AnAlyTIcS enGIne • Adding close to 15 new customers • More than 4000 customer every day projects at 1300 sites worldwide • More than 438. processes even complex SQL queries extremely quickly. QlikView provides fast and highly visual in-memory business analysis—without the limitations. according to IDC 500+ Employees Worldwide Therefore you can trust. that is easily and quickly accomplished when the key secret ingredient behind its remarkably fast and efficient visualization. which can be quite complex. dashboarding. Sybase IQ. we are giving our mutual customers dramaticthe user clicks through highly intuitive and visual of data into actionable insight. analysisengine.000 growing BI & 570. People think in a non-linear path driven by building associations. cost. There is no need to pre-aggregate data. QlikView was created with a simple premise: analysis should work through associative logic. form of building indexes or OLAP cubes in order to populate the necessary data sets But in many cases. we are delivering a generates new trust. QlikView takes advantage of inherent hardware speed improvements.com www. into QlikView with acceptable generates new queries extremely quickly. with an in-memory approach that is the key secret ingredient behind its remarkably fast and efficientrow-oriented databases generally reporting tool. loading relevant subsets of data into Solutions QlikView is designed to achieve the goal of associative in days and users trained in minutes. on the other hand.000 live users years running (2005 – 2007) • Power and simplicity. performed lightning-fast. There is no need to pre-aggregate data. Traditional vast amounts of data with ease. • Annual revenue growth of ~80% • More than 10. By visualization. With Sybase IQ additional data sets of databases require. So if your users databases require. People think in a non-linear path driven by building associations. SolutIonS for next-GeneratIon buSIneSS IntellIGence BI for everyone. dashboarding. now you can put terabytes of data at your fingertips. processes pulled into QlikView which must be retrieved and even complex SQL both ends of the process—Sybase IQ and QlikView—can handle SQL queries. eliminating the action.sybase.000 live users • Over 145 new enterprise application wins in last 12 months • 10 to 1000x faster than SyBASe IQ – leADInG traditional row-based databases AnAlyTIcS enGIne • Supports thousands of users • More than 4000 customer with near-linear scalability projects at 1300 sites worldwide • Compresses data up to • Over 145 new enterprise 70% reducing storage and application wins in last power requirements 12 months • 10 to 1000x faster than traditional row-based databases • Supports thousands of users with near-linear scalability • Compresses data up to 70% reducing storage and power requirements visualization performance for today's analytics Game-changingcapabilities. QlIkTech – leADer In ASSOcIATIVe TechnOlOGy • Leading provider of next generation BI solutions • Fastest growing BI software company in the world for three years running (2005 – 2007) QlIkTech – leADer In • Annual revenue growth of ~80% ASSOcIATIVe TechnOlOGy • More than 10. with its column-oriented approach to data storage. which can be quite complex. or storeQlikView pulls data into memory using memory. analysis solution you can together to test and certify our products in rigorous real-world conditions. analysis can be performed lightning-fast. questions that require additional subsets of data. that is easily and quickly associative logic. cubes. or store cubes. analysis speed.000 every day company95 Countries for three Users in in the world • More than 438. or denormalize data models. Power and simplicity. QlikView was created with a simple premise: analysis should work through accomplished when depend upon an up-to-the-second view of highly dynamic data. Traditional of data. www. QlikView Through the powerful combination of Sybase IQ’s analytics engine and the Support for massive data sets. Since for labor-intensive efforts on either the data storage end or the application end to maximize the performance and row-oriented databases generally require intensive cubes in order to populate the necessary data sets into QlikView with acceptable speed. trade-off in choosing a BI platform—between speed of analysis and the amount Until now. which must be retrieved and pulled into QlikView Game-changing performance for today's analytics memory. QlikView puts information at your fingertips instantly. now youtraditional BI tools. now you get simply more power—with 10 to 1000 times faster access to source data. QlikView and Sybase IQ can be deployed in days and users trained in minutes. By working But in many cases.com . By Solutions you can trust. and reporting tool.

® indicates registration in the United States.qlikview. All rights reserved. copyright laws. Sybase and the Sybase logo are trademarks of Sybase. Specifications are subject to change without notice. Sybase IQ provides a high performance environment for massive data sets and complex analytics. or its subsidiaries. and has been designed from the ground up to support the query-intensive nature of today’s business intelligence applications. With a visually interactive interface. Unpublished rights reserved under U.S. highlighting during an analysis session what has been selected. For more information about Sybase IQ and QlikView.Up and running in days with Sybase IQ and QlikView Sybase IQ complements existing data warehouses and works with a wide range of data sources. Worldwide Headquarters One Sybase Drive Dublin.com . Sybase IQ runs on any standard platform. 11/08 www. deployment speed. All other trademarks are the property of their respective owners. Inc.sybase.com Sybase. Inc. As the underlying analytics engine. usability—and ultimately value.com/sybaseiq or www. driving an order of magnitude improvement in implementation cost. contact your sales representative or visit our websites at www.sybase. flexibility. what is associated with the selection.A 1 800 8 sybase Copyright © 2008 Sybase.S. and what is excluded (or not associated). Inc. CA 94568-7902 U. QlikView features unprecedented power and simplicity. QlikView builds an associative data model in linking one data element to another.