Distributor Satisfaction Sample Questionnaire

Your position on the (company) team:
Distributor Principal General Manager Operations Manager Sales Manager Category Sales Manager Brand Marketing/Sales Manager Supervisor Route Sales/Merchandiser

Region in which you distribute products for (company):
Region:
þÿ

Approximate amount of annual purchase volume of (company) products:
Under $100,000 $100,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $5,000.000 $5,000,000 - $10,000,000 $10,000,000 - $20,000,000 $20,000,000 - $30,000,000 Over $30,000,000

Your Business:

transportation. etc. delivery dates. þÿ þÿ þÿ þÿ Comments about your rating of the company's products and availability: .How satisfied are you: with the sales growth of your (company) business this year? with the sales growth of your (company) business this year compared with that of your other major suppliers of competitive products with the profitability of your (company) business this year? with the profitability of your (company) business this year compared with that of your other major suppliers of competitive products with the productivity of your working relationship with (company's) field organization this year? þÿ þÿ þÿ þÿ þÿ If you have not been satisfied with the productivity of the working relationship with (company's) field organization. please tell us why: Products & Service: Please rate the company's products and availability: Product quality Product availability Correct order shipment Communications from the plant about orders.

have your investment level plans for marketing and advertising of (company) products changed for next year . winning-team spirit than a year ago? with the company's senior management's approach to strengthening the distributor network? that the company's senior management is doing a better job of listening and responding to your needs. concerns and opinions? þÿ þÿ þÿ þÿ þÿ þÿ þÿ Compared with a year ago. and if so.The Company: How satisfied are you: with the strategic direction of the company? with the ability of senior management to take the company to the next level? that the company has become a much stronger sales and market-driven competitor? that the company and its distributor network are now a more unified team moving in the same direction than a year ago? that the company and the distributor network now share a more positive. and if so. to what degree? . to what degree? The company's competitive strengths as a leader in the industry The company's senior management team The company's strategic direction and leadership The company's senior management delivering on their commitments to distributors The company as a supplier who delivers the right product at the right time in the right place þÿ þÿ þÿ þÿ þÿ Your Investment Plans: Compared with this year. has your trust and confidence in the following changed.

please tell us why: The Company's Regional Field Organization: How satisfied are you with the company's regional support organization in your region? Overall effectiveness? Leadership's approach in support of your (company) business? Field staff's effectiveness in support of your local markets? That regional leadership is doing a better job of listening and responding to your needs. have your investment level plans for (company) products changed for next year compared with other competitive brands you carry. to what degree? Greatly increased Increased Remained the same Decreased Greatly decreased If your investment plans for (company) product support for next year have not increased.Greatly increased Increased Remained the same Decreased Greatly decreased Compared with this year. and if so. concerns and opinions than a year ago? With the company's regional staff's responsiveness to your local markets' needs? þÿ þÿ þÿ þÿ þÿ .

With your communications with the regional staff? With your staff's communications with the company's regional staff? That the company's regional people and your people are now a more unified team moving in the same direction than a year ago? That the company's Regional Sales Director is providing you with the attention and responsiveness you need? With your inclusion in the company's regional planning process? With the effectiveness of your Area Sales Manager in helping you sell more (company products)? With regional leadership's understanding of your local market conditions when making decisions? þÿ þÿ þÿ þÿ þÿ þÿ þÿ Competitive Comparison: Please compare the effectiveness of the company's regional staff vs. your next largest supplier of competitive products: The company's regional leadership The company's Regional Sales Manager The company's Retail Account Executive assigned to your distributorship The company's Regional Account Manager assigned to your distributorship The company's regional planning process The company's regional decision making The company's regional communications The company's regional marketing programs The company's regional customer service related to logistics The company's regional customer service related to responsiveness The company's regional staff planning and working closely with my distributorship team The company's regional staff's respect for me and my staff þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ .

sharing common values and purposes with our distributorship þÿ þÿ What can the company's regional office do to improve its support of your success with the company's brands in the coming year? Company Sales and Marketing Programs: Please rate the following (Company) marketing and sales programs: National Advertising program Coop ad program Regional marketing programs Effectiveness of "One and Ten" incentive program Impact of the national accounts group on your business Direct mail and data base marketing programs Product and company literature National/Major Account customer support Distributor personnel sales training Distributor incentive programs Incentive programs for distributor sales people Product launch programs this past year Participation in industry trade shows Product warranties Authority of your regional vice president þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ þÿ What can the company do to improve its support for your business growth and success in the coming year? .The company's regional staff's attitude of teamwork and partnership with me and my people The company's regional staff being aligned with us.

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