(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009


Annexure – III

(Revised Semester based Course Proposal)

Rules, Regulations and Course Contents

Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011

M.Com. Syllabus as per revised course structure to be effective from Academic Year 2009-10 and onwards

(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009)

I Proposed M.Com. Programme Structure 1-3


Scheme of Examination, Pass Percentage, Promotion Criteria etc.



Course Contents and Reading Lists of M.Com. Programme

6 - 83


Comparative Statement of Existing and Revised M.Com. Programme

84 - 86

MASTER OF COMMERCE (M.Com.) DEGREE (Examination Scheme) 1. A candidate seeking admission to M. Com. course must have: I. Passed B.Com. (Hons.) degree from University of Delhi or any other University recognized equivalent th ere to, with at least 50% marks, II. Passed B.Com. (Pass) or B.Com. Degree from University of Delhi or any other university recognized equivalent there to, with at least 55% marks. III. Passed B.A. (Hons.) Economics degree from University of Delhi or any other university recognized equivalent there to, with at least 50% marks. IV. Passed B.B.S., B.B.A., B.I.F.A. and B.B.E. degree from University of Delhi or any other university recognized equivalent thereto, with at least 60% marks Note: 1. The eligibility conditions for admission to M. Com. course are same for the regular and the correspondence (SOL) students. 2. Candidates appearing for the final year degree examination may also apply provided they are able to produce their mark sheets before 15 th October, 2009.

2 (a) Subject to the control and general supervis ion of the Academic Council, the instruction and routine in the M.Com. Course shall be under the direction of the Dean, Faculty of Commerce and Business and the Head, Department of Commerce. (b) Except in respect of his/her work in the Course each stu dent shall remain under the control and discipline of his/her own College e.g., a student expelled from his/her college is /pso-facto expelled from the Course. 3. 4. English shall be the medium of instruction and examination. Examinations shall be conducted at the end of each Semester as per the Academic Calendar notified by the University of Delhi


The scheme of examination shall be as follows:

The M.Com. Programme is divided into two parts as under. Each Part will con sist of two Semesters. Part - I Part – II First Year Second Year Semester Semester I Semester III Semester Semester II Semester IV

the second paper of each of the selected groups will be taught in Semester IV. 6202. Total Marks Dura tion (Hrs.: Elective I (Paper 1) Paper ---. Once a group has been selected. no change in selected groups will be allowed later. The elective groups in the Semester IV w ill remain the same as the ones selected in Semester III. 6203 and 204) for this semester. Papers Marks Written Internal Assmnt.) Credit (Hrs. Grand Total 1600 64 Elective Groups: Any two groups from the available electives to be selected at the commencement of M.: Elective I (Paper 2) Paper ---. Part II : Semester III Paper 6301 : Strategic Management Paper 6302 : Accounting Theory and Practice Paper ---.: Elective II (Paper 2) Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the two compulsory papers (namely Paper 6401 and Paper 6402).: Elective II (Paper 1) Total Part II : Semester IV Paper 6401 : International Business Paper 6402 : Human Resource Management Paper ---. While the first paper of each of the selected group s will be taught in Semester III.The schedule of papers prescribed for various semesters shall be as follows. Notes: 1. . 2. 3. the student may opt for any one of the interdisciplinary courses specified in the syllabus.) Part I : Semester I Paper 6101 : Organization Theory and Behaviour Paper 6102 : Statistical Analysis Paper 6103 : Economic Analysis Paper 6104 : Financial Management and Policy Total Part I : Semester II Paper 6201 : Managerial Accounting Paper 6202 : Business Environment Paper 6203 : Quantitative Techniques for Business Decisions Paper 6204 : Marketing Management Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the compulsory papers mentioned above (namely paper 6201. Com. Part II . the student may opt for any one of the interdisciplinary courses specified in the syllabus.Semester III.

I Paper 7121 International Marketing Paper 7122 Marketing Research Group D: Marketing .I Paper 7161 Human Resource Development Paper 7162 Training and Development Group H: Human Resource Management – II Paper 7171 Industrial Relations Paper 7172 Management of Transformation Group I: International Business Paper 7181 India’s Foreign Trade and Investment Paper 7182 Management of International Business Operations Group J: Accounting Paper 7191 Management Control and Information System Paper 7192 International Accounting Group K: Applied Economics Paper 7201 Industrial Economics Paper 7202 Applied Econometrics Group L: Computer Application and Information Technology Paper 7211 Computer Applications in Business Paper 7212 E-Commerce Group M: Insurance Paper 7221 Insurance Management Paper 7222 Actuarial Practice .II Paper 7131 Advertising and Sales Management Paper 7132 Consumer Behaviour Group E: Taxation Management Paper 7141 Corporate Tax Planning Paper 7142 Principles and Practice of Taxation and Indian Tax System Group F: Corporate and Industrial Laws Paper 7151 Corporate Law Paper 7152 Industrial Law Group G: Human Resource Management . Group A: Finance – I Paper 7101 Financial Market and Institutions Paper 7102 Security Analysis and Portfolio Management Group B: Finance .II Paper 7111 Project Management and Financial Services Paper 7112 International Financial Management Group C: Marketing .List of Elective Groups The Department will announce in the beginning of the respective semester. the list of elective groups which will be offered durin g the semester depending upon the faculty members and the demand of electives.

The student must secure 40% in the End Semester Examination and 40% in the total of End Semester Examination & Internal Assessment of the paper for both theory & practical separately. (b) However. Pass Percentage & Promotion Criteria (a) The minimum marks required to pass any paper in a semester shall be 40% in theory and 40% in Practical. up to 50% : I Division II Division III Division 8. 7. ATTENDANCE REQUIREMENT The students are required to attend tutorials. The minimum percentage of attendance required will be notified by the D epartment at the commencement of the session. (c) A student shall be eligible for promotion from 1 st year to 2 nd year of the course provided he/she has passed 50% papers of I and II Semester taken together.e. Com. However. he/she will have to clear the remaining papers while studying in the 2nd year of the programme. up to 60% : Candidates securing 40% and above. (d) Students who do not fulfill the promotion criteria (c) above shall be declared fail in the Part concerned. (c) No student would be allowed to avail of more than 3 chances to pass any paper inclusive of the first attempt. arranged by the Department/ College from time to time. (a) Minimum marks for passing the examination in each semester shall be 40% in each paper and 45 % in aggregate of a semester. 6. (b) No student will be detained in I or III Semester on the basis of his/her performance in I or III Semester examination.Interdisciplinary Course Interdisciplinary Paper A (Part I: Semester II) Interdisciplinary Paper B (Part II: Semester IV) The list of specific interdisciplinary paper s will be announced at the commencement of the academic session. they shall have the option to remain the .. (e) Successful candidates will be classified on the basis of the combined results of Part-I and Part-II examinations as follows: Candidates securing 60% and above : Candidates securing 50% and above. wherever applicable. However. a candidate who has secured the minimum marks to pass in each paper but has not secured the minimum marks to pass in aggregate may reappear in any of the paper/s of his choice in the concerned semester in order to be able to secure the minimum marks prescribed to pass the semester in aggregate. (d) No student shall be admitted as a candidate for the examination for any of the Parts/Semesters after the lapse of four years from the date of admission to the Part-I/Semester-I of the M. i. seminars etc. the student will be promoted automatically from I to II and III to IV Semester. Programme.

A student who has to reappear in a paper prescribed for Semester II/IV may do so only in the even Semester examinations to be held in April/may. The old scheme of examination will continue for three years from the year of commencement of New Scheme of examination. project work. (e) A student who has to reappear in a paper prescribed for Semester I/III may do so only in the odd Semester examinations to be held in November/December. 11. tests. Any student failing in all the papers of old scheme of a Part in the old scheme shall have to opt for the new scheme of examination of that part but the course will have to be completed in three years as stipulated. seminar. . The weightage given to each of these components in a combination shall be decided and announced at the beginning of the semester by the Department in consultation with the teachers. Examinations for courses shall be conducted only in the respective odd and even Semesters as per the Scheme of Examinations. The remaining 70 marks in each paper shall be awarded on the basis of a written examination at the end of each semester. (b) 10. and attendance. term papers.marks in the papers in which they have secured Pass marks as per Clause (a) above. Regular as well as ex-students shall be permitted to appear/reappear/impro ve in courses of Odd Semesters only at the end of Odd Semester and courses of Even Semesters only at the end of Even Semesters. The system so decided will be communicated by the Department to respective colleges. 9. classroom participation. The duration of writt en exanimation for each paper shall be three hours. of which 30 marks shall be reserved for internal assessment based on a combination of tutorials. (a) The system of evaluation shall be as follows: Each course will carry 100 marks. 12.

commu nication effectiveness in organizations. Organizational Culture. Robbins. attitudes. Case Studies: Some cases of real business world are required to be discussed. 2007. Power and Conflict: Concept and theories.P. TA. Organizational Behaviour. status. Feedback. 3rd ed. 5. equity) expectancy model. levels and conflict resolution strategies. Organizational Behaviour-concepts. Individual Behaviour: Foundations of individual behaviour. Transaction cost and organizational behaviours. Ltd. Organizational Theory: Structure Design and Application. goal setting. Prentice Hall of India Pvt. management of stress. 3. Leadership effectiveness. Authority. Course Outline: 1. Behavi our modification. Prentice Hall of India Pvt. consequences of stress on individual and organi zation.P. Theory X and Theory Y. models. Cognitive evaluation. formal and informal structure.COM. Bases of Power. 2. Ltd. Group Decision making and Communication: Concept and nature of decision making process. Contemporary theories of motivation (ERG. PROGRAMME Course 6101: ORGANIZATIONAL THEORY AND BEHAVIOUR Time: 3 Hrs. Fred. Organizational Theories and Behaviour: Classical. Perceptual process. Motivation: Need hierarchy. 2007. Motivation and organi zational effectiveness. Behavioral approach. 6. The course will also make them capable of realizing the competitiveness for firms. 2. personality and emotions. New Delhi. Power and conflict. Organizational Development: concept and intervention techniques.. determinants. 3. Individual versus group decision making. Contemporary issues in leadership . Organizational Development and Stress Management: Concept and determinants of organi zational culture. Contributing disciplines to the OB. Marks: 100 Objective: The objective of the course is to develop a theoretical understanding among students about the structure and behaviour of organiza tion as it develops over time. Suggested Readings: 1. Maslow’s Need Hierarchy.. Johari Window. values. Luthans.III : COURSE CONTENTS AND READING LISTS OF M. models of communication. 11th Edition. Nominal group technique and Delphi technique. challenges and opportunities of OB. New York.. Situational approach. 4. Mc Graw Hill International. S.. Power. Neo -classical and Contemporary. Flat and Tall structures. Robins S. Two factor theory. Organizational Behaviour (13th edition).. 2008. sources of conflict patterns. Max. . Bureaucratization of organi zations. Individual and organi zational factors to stress. Chris Argyris behaviour patterns. Leadership. power tactics.

Median test and Rank correlation test. Pohl. Complete Business Statistics. Expected value approach. Levin. 2. Power of a t est. Amir D. Poisson. 1999. Exponential.R. Non-Parametric Tests: Chi-square test. means and standard deviations. Statistical Quality Control: Control charts for variables and attributes. Small sample tests –t and F tests. Design of Experiments and analysis of variance. Rubin. Beta and Normal Distributions. Norval F. Large sample tests for proportions. Suggested Readings : 1. 6. Theory and Problems of Statistics . Addition. Hypothesis Testing. Probability Distribution: Binomial. Statistics for Management. R. Prentice-Hall of India. Probability and Expectation: Approaches to probabi lity.. M. 9. McGraw Hill.. Marks: 100 Objective: The objective of the course is to acquaint students with some of the important statistical techniques for managerial decision making . Margina l analysis. 8. Sampling distribution of a statistic and its standard error. Decision tree. Course Outline: 1. Max. Regression Analysis: Simple and multiple linear regression analysis up to three variables. 7.I. 5. Properties of an estimator. 3. Basic Statistics for Business and Economics . 4. Spiegel.S. Sampling and Sampling Distributions: Methods of sampling. Sign test. 4. Kazmeir Leonard J. multiplication and Bayes Theorem. Aczel. Case Studies: Application of statistics to some cases of business enterprise are required to be discussed. 3. Mathematical Expectation. and D.) . McGraw Hill International (2 nd ed.Course 6102 : STATISTICAL ANALYSIS Time: 3 Hrs. Schaum Publishing Company. Point Estimation and interval estimation. Statistical Decision Theory: Risk and uncertainty.The emphasis will be on their applications to business and economic situations. 2. Acceptance sampling.

duopoly . regulatory aspects of monopoly. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of micro -economic theory and their use in business decision making. . Indifference curve analy sis. Relating the structure with market situations. Firm and its objectives: Theories of the firm. Empirical production function: Cobb -Douglas. Demand and supply of factors of production. Slutsky’s analysis of demand. Discriminating monopoly. Problem of estimating cost and production functions. 8. Indifference preference. Transfer Pricing. Basis of pricing. Adjusting business decision for risk. satisficing theory etc. Course Outline: 1. risk -return evaluation. Minimum wage and price structure. short run and long run cost functions. oligopoly. Profit theories and profit management. Max. Inter – temporal demand function. snob appeal. Pricing practices: Economics of advertisement costs. isoquants ridge lines. growth theories. Competition and markets. Law of variable proportion. Monopolistic competition. labour and market structure. Factor pricing: Elements of factor pricing. Industrial innovation and technology and technological environmental forecasting. 4. Technological change and t he global market economy: Impact of technological change on productivity. CES. VES and Translog. isoclines. Production and Cost: Production f unction. behavioural approaches. 2. 5. scale economies. Pricing and wages. Consumer Behaviour: Determination of demand. Price and output relationship under different market structures: Perfect Competition. return to scale. Cost function: Classificatio n of costs. 6. Estimation of production function. Estimation of cost function. risk aversion. scope economies.Course 6103: ECONOMIC ANALYSIS Time: 3 Hrs. Relevance of profit maximization in the modern context. Barrier to entry. Economics of information: Symmetric and Asymmetric Information . Concept of productivity. Monopoly. 3. theory of attributes. Social cost of Monopoly. Game theory and oligopolistic behaviours. Risk and uncertainty and the Decision making: Concept of risk. Revealed preference. 7. ma nagerial theories. 9. Bilateral monopoly. Demand for durable goods. band wagon effect and the demand function. isocost lines. The effort is to make them capable of using various concepts to deal with business problems in a globalised economic environment. Duality between production and cost function . risk preference. Dumping and other practices. Expansion path and Multiproduct firm. Efficiency and the firm. labour pricing. The type of goods and the demand function.

Modern Microeconomics. 4. Lazear. Edward P. New Delhi. and Daniel L. Micro-Economic Theory.. A. 2.10. Theory and Applications .. Irwin. 7. and Ellen Miller. Macmillan Press Ltd. Cases: Some cases involving the use of concepts of the micro -economics are required to be discussed. The Theory of Industrial Organization. Richard D. Micro-Economic Analysis (ed. Suggested Readings : 1. 6. Rubinfeld. Book Company.. Prentice Hall of India. New York. Gould. Sen Anindya. 1999. Cambridge MIT Press. Koutsyiannis. Pindyck Robert S. Oxford University Press. Third Edition. 1992. Madala G.S. 1996. 5. Norton. 3). Tirole J.. . Varian. 1988. McGraw Hill. Micro Economics. New Delhi. John P. 3. Homewood Illinois. Inc. Micro Economics. (1998 Reprint). Micro-Economics: Theory and Applications .

John Wiley & Sons. James C. Brealey R. financing working capital. techniques of evaluating capital budgeting decisions. Marks: 100 Objective : The objective of the course is to acquaint the students with the basic analytical techniques and methods of financial management of business firms. role of a finance manager in a firm and Agency problem. Van Horne. 3. 4. financial leverage and its impact on the valuation of firm. Ross S. determinants of capital structure. An alysis of some case studies. and buy-back of shares. types of dividend policy-constant pay-out ratio and constant dividend amount policies. and S. account s receivables and inventories.. 9th Ed. The course also provides students the exposure to certain sophisticated and analytical techniques that are used for taking financial policy decisions. Corporate Finance. Mathematical and Simulation Models for Working Capital Decisions.. Pandey I. Analysis of Real life capital budgeting decisions-some case studies. financial decision-making and types of financial decisions . Capital budgeting decisions under uncertainty and their evaluation using Statistical Decision Theory. 5.A. 3. cash dividend. Corporate re-structuring: Mergers and Acquisitions -types.. Suggested Readings: 1.. Financial Management. McGraw Hill. 2nd Ed. 2. Mye rs. optimal capital structure. 2001. Prentice Hall of India 12th Ed. A. Dividend Policy: Dividend and its form. 6. 7. objectives and scope. right and bonus shares. The empirical evidences on theories and the case studies relevant for above topics are required be discussed. theories of dividend policy and their impact on the value of a firm.C. McGraw Hill. R. Capital Structure: Concept. Capital budgeting decisions under inflation. Risk-Return framework for financial decision -making. valuation and financing of acquisitions. sources of takeover gains.A. Westerfield and J. 2. Working Capital Planning and Management: Basics of working capital planning and management. . Financial Management and Policy .Course 6104: FINANCIAL MANAGEMENT AND POLICY Time: 3 Hrs. “Corporate Finance: Theory and Practice ”.W. Course Outline: 1. estimation of working capital requirement. determinants of dividend policy and some case studies. Vikas Publishing. working capital policy and its management of cash. Jaffe. Max. 2008. theories of capital structure. capital budgeting decisions under constraints and with multiple objectives using Mathematical Programming Models. Capital Budgeting Decisions: Nature and Kinds of Capital Budgeting Decisions. 5. 4. M. Damodaran. Financial Management: Nature. Principles of Corporate Finance . 6th Ed. 7th Ed.

Sell/ Process Further. Financial vs. Types of Standards. Responsibility Performance Reporting.Financial Performance Measures. Return on Investment (ROI) Versus Residual Income (RI). 6. Operate/Shutdown. 2001. Optimal use of Limited Resources. Differential Analysis. Comparison. Overhead. Preparation of Different Types of Budgets. Course Outline: 1. Product-Mix. Standard Costing – Concept. Management Accounting. Variance Analysis. 9. Pricing Decisions. Relevant Information and Short -Run Managerial Decisions – Managerial Decision Making. Types of Managerial Decisions – Make/Buy. Preparation of Income Statements. Robert Kaplan and S. Management Accounting. . Cost-Volume-Profit (CVP) Analysis – Contribution Margin. Divisional Performance Measurement – Measures of Performance. Management Accounting. Responsibility Accounting and Divisional Performance Measurement – Advantages and Disadvantages of Divisionalisation. Add/Drop. Banker. Prentice Hall. 10. Special Order. Budgeting – Nature and functions. Concept of Respons ibility Accounting. Investment Centre. Suggested Readings : 1. 8. Rajiv D. Break – Even Analysis. Materials. Role of Management Accountant. Management Accounting – Nature and Functions. Cost vs. Cost Concepts and Classifications. Emerging Costing Approaches. Profit Centre. Profit Volume (P/V) Analysis. Max. 4. 7.. Non. methods and techniques of management accounting and to make the students develop competence with their usage in managerial decision making and control. Managerial Uses of Variances. Marks: 100 Objective: The objective of the course is to enable students to acquire sound Knowledge of concepts. Variable and Absorption Costing – Concept. Fixed Versus Flexible Budgeting. Revenue Centre. Atkinson Anthony A. Transfer Pricing Methods. Activity Based Product Costing – Concept and uses.Course 6201: MANAGERIAL ACCOUNTING Time: 3 Hrs. 2. Applications of Variable Costing. Mark Young. 5. Multiple -Product Analysis. Responsibility Centres – Cost Centre. Decision Making Process. Labour. 3. Advantages.

Advanced Management Accounting. Noreeb. and E. Jawahar Lal. 3. Introduction to Management Accounting . Thomson Learning. Ronald W. 6.H. Garison R. Prentice Hall of India. 2001. Drury Colin. Management and Cost Accounting . S undem and William O. Horngreen Charles T. McGraw Hill Education. 2006. Managerial Accounting. and Gary L. McGraw Hill. Hilton. Chand & Co. Problems and Cases. Managerial Accounting. 5.. 4. 2006. New Delhi.2. Stratton.W. Text. S.. 2009 . 2000.

Real Business Cycles. IS -LM-BOP curve analysis and implications for policy choices. Asset markets. Short and long run aggregate supply and shifts in aggregate supply. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of macro -economics and the macro environment in which a business organization operates. 4.This course is to be taught with contemporary issues relevant in the environment of Indian business with notable examples and illustrations. Trade flows. Expectations and Economic Behaviour. aggregate supply and the price level. Max. types. Aggregate demand. and emerging business environment. 6.Course 6202: BUSINESS ENVIRONMENT Time: 3 Hrs. External balances. Exchange rate regimes. the demand for and the supply of real balances and their interest elasticities. Shifts in aggregate demand. 7. Consumer Laws. Liberalization and Business environment. Interaction of ag gregate demand and aggregate supply and the determination of real income. foreign exchange markets. Costs and Business Behaviour.T. Inflation and unemployment. Implications of modified IS and LM functions on relative efficacy of fiscal and monetary policies. Macro-economic environment. . Globalization. Economic Planning and the emerging environment. Inflation and unemployment: Impact of unemployment on IS -Curve. policy alternatives. 2. Course Outline: 1. Theories of unemployment. causes and costs of unemployment. NOTE: . Basic IS-LM frame-work. Cost and Business Behaviour. W.O. Economic Growth (Theories in Modern Co ntext) its variables and strategic planning. 8. 9. Asset choices in an open economy and capital flows. Environmental Laws. The course would also make the student capable of analyzing and understanding the macro economic policies of the government implemented from time to time and assess their impact on business. Economic Policies and Macro Economic movements in an open economy. 5. 3. Macro economic indicators and forecasting of macro-economy. demand management policies.

Mankiw. First East – West Press. Fischer Macro Economic 6th edition Publisher Tata McGraw Hill. and S. 1.. 3rd edition 2005. Oliver Blanchard Macro Economic 4th edition Pearson Education. Macro Economic 4th edition. 4. Macro Economic Theory and Policy. 3. Branson William H. Gregory. .Suggested Readings: The basic readings have been provided below and additional readings will be provided on year to year basis. R. LPE. Dornbusch. 2. N. Macmillan.

classical. Networks with three estimates of time. Max. testing optimality MODI method. 7. Sequencing: n-jobs to be processed on two machines in the same order of machines. N-jobs to be processed on m machines in the same order of machines – by converting it into a two – n machine case. price breaks and planned stock outs. Dominance. Models with Poisson arrival and services rates. maximization objective. Simulation (The emphasis should be on concepts and application of concepts) . Game Theory: Games of pure strategy. 10. maximization objective and unacceptable assignments. Assignment: Solving the problem. Cases of unbalanced problems. multiple solutions and prohibited routes. Markov Analysis: Brand-switching analysis. 5. Economic order quantity (EOQ) models. Transportation: Solving the problem. 9. Replacement Analysis: Replacement of capital assets – discrete cases when time value of money is not considered and when time value of money is considered. Duality Sensitivity analysis. 6. Cases of unbalanced problems. degeneracy. PERT/CPM: Networking with one estimate of time. 12. Two jobs to be processed on m machines in the different orders of machines. multiple optimum solutions. single server and infinite and finite population . gradual replenishment without shortages. Course Outline: 1. Equilibrium conditi ons. Linear Programming: Mathematical formulation of linear programming problems and their solution using graphic approach and simplex algorithm. 11. Time-cost trade-off. 13. Queuing Theory: Elements of a queuing system. Marks: 100 Objective: The objective of the course is to acquaint the students with the use of quantitative models in decision making. Replacement of items that fail suddenly. Introduction: Quantitative approach to management decision making. 8. 4. 3. Resource allocation and resource levelling. PERT/cost. Deciding optimum safety st ock and reorder level.Course 6203: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS Time: 3 Hrs. Integer Programming: Problem Formulation and solution. Inventory Control: Techniques of selective control. 2. Games of mixed strategy.

P.S. Vohra N.I. 3.. 8 th Edition. Homewood. “Operations Research: An Introduction”. McGraw .. Irwin 1983 4. 3rd Edition. R. “Quantitative Approaches to Management”. Levin.H. Hamdy A.Hill. C. 1986. Taha. Ill. 2006. Jr.Suggested Readings: 1. The McGraw Hill companies. 2. Stingson..P. 7 th Edition. . Rubin and J. Prentice – Hall of India. Bonini and W.D. Bierman H. Hausman. “Quantitative Techniques in Management ”. D. “Quantitative Analysis for Business Decisions”..

Product Decision: Product conce pt and classification. rural marketing. Max. 6. Distribution Decisions: Channels of distribution – concept and importance. Promoting through internet. determining optimal promotion mix. Communication process. importance and major logistics decisions. Marks: 100 Objective: The objective of the course is to familiarize the students with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to be able to manage marketing operations of a business firm. Target market selection and strategies. Different ways of organizing the marketing department. bases and process. salient features and their applications in India. Selection.Course 6204 : MARKETING MANAGEMENT Time: 3 Hrs. Economic. Consumer adoption and innovation diffusion. Marketing Planning. Organizing and Control: Marketing planning process. demographic. 9. 8. Introduction : Traditional view of marketing. Product life cycle – concept and appropriate strategies to be adopted at different stages. 7. internet marketing and other marketing developments – Issues. Fa ctors affecting price of a product. Industrial buying process. 2. Developing and implementing a promotional campaign. Marketing management process. Ethical and Legal Aspects of Marketing. technical. Modern concept of marketing. New product development. Promotion Decisions: Meaning a nd importance of promotion. direct marketing. Procedure for setting price. 4. . business buying behaviour. Consumer Protection in India. Buyer behaviour.a strategic perspective. Social. cost and profit analysis. Major product decisions. Promotion scene in India. 3. Course Outline: 1. socio -cultural. Positioning – concept. middlemen and their functions. Distribution logistics – concept. Targeting and Positioning: Bases and procedure for segmenting a consumer market. Promotion tools. Marketing Environment: Significance of scanning marketing environmen t. Pricing Decisions: Objectives of pricing. Marketing functions and role. Different types of distributions.Consumer vs. Criteria for effective market segmentation. Retailing and wholesaling – Developments and Indian perspective. Consumer buying decision process and influences. 10. political and legal environment of marketing in India. Services marketing. Market Segmentation. Channel management. Sales. Pricing policies and strategies.their effectiveness. 5. Evolution of marketing concept. motivation and performance appraisal of distribution middlemen.

. 13th ed. Stanton. Basic Marketing: A Managerial Approach. Joseph P. Philip. 5. Jr. 13 th Edition. Bruce J. McGraw Hill.. Cannon a nd William D.. Principles of Marketing. Kotler Philip and Kevin Keller Marketing Management. Pearson Prentice – 2008. 9th ed. Etzel. Perrault.. Jerome. Fundamentals of Marketing. and Gary Armstrong. McGraw Hills. Pearson Prentice-Hall 2008. 12th ed.Walker and William J. 2008.. 4. 2008. Koshy Abraham. Jha Mithileshwar. Kotler. 11th ed. Michael J. E. Keller.Suggested Readings: 1. 3. 2008 2... Keller Kevin lane. Marketing Management : A South Asian Perspective. Philip. . McCarthy.

Marks: 100 Objective: The objective of the course is to help the students develop an understanding of the basic inputs in making and implementing corporate strategic decisions and also familiarize them with the issues and practices involved. Robert M. Strategic Management. Basic Model of Strategic Management. Operationalising Competitive Strategies. Exter nal Growth Strategies – Merger. From Strategic Planning to Management. Ansoff. Contemporary Strategy Analysis . Strategic Control. . Hayes. & D. 3.1976. Strategic Analysis: Analysis of Broad Environment . Crafting and Executing Strategy : Text and Readings. Strategic Review: Evaluating Strategic Performance – Criteria and Problems. Strategic Implementation: Strategic implementation issues. SWOT Analysis. Approaches to Strategic Decision Making.P. Analysis of Stakeholder Expectations – Corporate Mission.Michael Porters Model of Industry Analysis. South Western. Constructing Scenarios.I. H. Strategic implications of social and ethical issues. Introduction: Concept and Role of Corporate Strategy. Thompson et-al. Managing Strategic Change. Analysis of Operating Environment . Course Outline: 1. Value Chain Analysis. Max.A. Concept of Corporate Restructuring. Arthure A. Massachussets. Suggested Readings: 1. Growth and Defensive Strategies. Declorch and R. Hitt M. Acquisition. Levels of Strategy. Igor. Joint Venture and Strategic Alliance. 2. U.. 4. McGraw Hill.Michael Porters’ Competitive Strategies. 2007. Strategic options at SBU Level .Environmental Profile. Vision. Functional Strategies – Production. R.Course 6301: STRATEGIC MANAGEMENT Time: 3 Hrs. Strategic Choice: Generating Strategic Alternatives. Strategic Role of Board of Directors and Top Management. Evaluation of Strategic Alternatives – Product Portfolio Models. 15th ed.. 5. 5th ed. Analysis of Strategic Advantage – Resource Audit. et.. Selection of a suitable Corporate Strategy – Concept of Strategic Fit. 2005 Blackwell Publishers. Organization Structure and Design. Strategic options at Corporate Level – Stability. Human Resource. Marketing and R. 2. Finance.. 2009. al. Objectives and Goals. 4. 3. Core Compe tences. Wiley.S. Planning and allocating resources. Grant.A.

Cathey. expenses. Suggested Readings: 1. Accounting Theory. Accounting standards in India. McGraw Hill. 5. Schroeder. Recent developments in financial accounting and reporting. Accounting method ology. Depreciation policy. Income concepts for financial reporting. Text Readings and Cases. 5. working capital and total resource bases. disclosure requirements. Nature of ownership equities. 4. Hawkins and K. Different approaches to theory construction. Harmonization of corporate reports. . John Wiley and Sons.Course 6302: ACCOUNTING THEORY AND PRACTICE Time: 3 Hrs. 10. gains and losses. 2008. Measurement and reporting of revenues. 2005 . Ahmed Riahi Belkaoui. 7.N. 2.S. 1999 2. Clark and Jack M. 2000. Accounting: Text and Cases . 2000. Max. Richard G. Course Outline: 1. Merchant. Anthony R. 6. Myrtle W. 8. Quorm Books. 9.F. Accounting Theory and Pr actice. Valuation of asset and liabilities. L. Accounting Theory: Nature and Scope. Issues in accounting standard setting. Himalaya Publishing House. Marks: 100 Objective: The course aims at acquainting the studen ts with a coherent set of logical principles and a general frame of reference for evaluation and development of sound accounting practices. 3. 4. periodic and segment reporting. Porwal. Financial Accounting Theory and Analysis. Accounting Theory. Corporate Reporting: Objectives.. Conceptual framework of financial accounting and reporting. Revaluation of fixed assets and income measurement. D. Adjustments for changing prices and financial reporting.A. TMH. Analysis and interpretation of s tatements of changes in financial position -cash. Jawahar Lal. 3.

Theoretical Foundations of International Trade: Reasons for international trade. . customs union and common market. 3. India’s involvement in International Business. International Economic Institutions and Agreements: WTO. technology transfer. multilateralism. Terms of trade. International Business: Its Importance. Regionalism vs. World trading environment – Pattern and structure of world trade in goods and services. scope. 2. World trade and protectionism. Domestic and foreign environments and their impact on international business decisions. 6. Trade creation and diversion effects.GSTP and other international agreements and treaties. 9. theories of international trade. 10. Foreign investment flows – Pattern. Instruments of Commercial Policy: Tariffs. International collaborations and strategic alliances. Balance of Payment Account: Current and Capital Account components and accounting system. Theory of customs union. Gains from trade.IMF. Agreement on Textiles and Clothing. nature and scope. Balance of payment deficits and adjustment policies. Marks: 100 Objective: The purpose of this course is to acquaint the students with nature. 7. Management of international business opera tions – complexities and issues. GSP. IT and international business. Foreign trade multiplier. Movements in foreign exchange and interest rates and their impact on trade and investment flows. Contemporary Developments and Issues in International Business. Modes of entry into international business. International money and capital markets. Max. International Business Environment: Framework for analyzing international business environment. Regional Economic Integration: Free trade area. International Financial Environment: Exchange rate mechanism and arrangement. Course Outline: 1. quotas and other measures and th eir effects. 8. structure and effects. 5. structure and operations of international business and familiarize them with trends and developments in India’s foreign trade and investments and policy framework.Course 6401: INTERNATIONAL BUSINESS Time: 3 Hrs. Regional Economic Cooperation. UNCTAD.India’s involvement and consequences . 4. World bank. Counter trade. Structure and functioning of EC and NAFTA. pricing and regulations. Multinationals (MNCs) in International Business: Issue in investment. International commodity trading and agreements.

Suggested Readings: 1. Danoes, John D. Radebaugh, Lee H ., and Daniel P. Sullivan International Business: Environment and Operations, 12th ed., Prentice Hall, 2009. 2. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective, Prentice Hall, 2009. 3. Hill, Charles, W.L., International Business, McGraw Hill Company, New York, 2009. 4. Ball, Donald, Wendall H. McCulloch, Hichael Geringer, Michael S. Minor and Jeanne M. McNett, International Business: The Challenge of Global Competit ion, 12th edition, 2009, McGraw Hill Co.

Course 6402 : HUMAN RESOURCE MANAGEMENT Time: 3 Hrs. Max. Marks: 100

Objective: The objective of the course is to acquaint student s with the techniques and pri nciples to manage human resource of an organization. This knowledge would make the student s capable of employing these techniques to harness the best of each individual working in the organization. Course Outline: 1. Nature of Human Resource Management, concepts, functions, themes and controversies. 2. HRM, Job Analysis and Job Design: Role of HR manager, Human resource planning and HR effectiveness. Job analysis techniques, job evaluation techniques, job description, job specification, job design approaches, job characteristics, approach to job design. 3. Business Strategy and Human Resource Strategy: Concepts and Relationship. Contemporary global trends and management of human resources. 4. Recruitment, Selection, Training and Development: Factors affecting recruitment, sources of recruitment (internal and external), basic selection model, psychological tests for selection. Requirement of a good test for selection. Training and Development. 5. Performance appraisal: Objectives, PA process, comparing actual performance with standards, Methods of appraisal. 6. Diversity at Work: Managing diversity, causes of diversity, the paradox of diversity, diversity with special reference to handicapped, women and aging. Empowerment and gender issues. 7. Compensation Management, Personnel audit and Re search: Wage versus salary, determination of compensation, incentives schemes, fringe benefits and labour welfare. Personnel audit and research. Emerging horizons in HRM. 8. Career planning and succession concepts, approaches and issues. 9. Human Resource information system: Developing HR information system. 10. Employees relations: Shifting forms from industrial relation to employees relations. Handling employees’ grievances. 11. Case Studies: Some Cases relating the learning from the course to business world are required to be discussed.

Suggested Readings: 1. De Cenzo and Robins, Fundamentals of Human Resource Management , 8th Edition, Prentice Hall of India, 2005. 2. Decenzo, David A. and Robbins, S.P. Fundamentals of Human Resource Management, 9th Edition, Wiley and Sons Ltd., John, 2006. 3. Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984 -2000.

6 th Edition. Eakins. Meir. Term lending . Financial Instruments: Equity shares. Engineered financial and monetary instruments. Course Outline: 1. Pension Funds: Organization and working of pension funds. Regulatory aspect of Banking. Sectoral and Intersectoral flows. Indian financial system: an overview. Construction and uses of flow of fund matrix. Capital market: Primary and Secondary markets and their organization. 8. Interest rate: Level. Oxford University Press 2 nd Edition 2007. Term structure of interest rates. Developing a credit information system . Financial Intermediation: Depository Institutions. Bank Credit: Working C apital and Bank funds. flow of funds in Indian economy. 6. Foreign Capital: foreign capital as a source of finance. Pearson Education Ltd. Private placement channels. Insurance Public and private Organization: Life and Non-life insurance companies: LIC & GICs working and regulatory framework. maturity and structure of interest rate. Mishkin. Financial markets: Nature. 2. Reserve Bank of India – Report on Currency & Finance. Suggested Readings: 1. Analysis of supply and demand for funds. Fredrick S. 8 th Edition 2008. Functions and Efficiency: Financial system and economic development.Course 7101: FINANCIAL MARKET AND INSTITUTIONS Time: 3 Hrs. 2. Marks: 100 Objective: The purpose of the course is to provide a sound information and knowledge of broad framework of Financial System and its constituents. Financial markets: Money market: Organization. Madura. Financial repression and Interest rates. 4. Performance of Indian banking . functioning and regulatory aspects. South Western Cengage Learning. Chit funds Organization. preference shares. 3. . SEBI and its role as regulator. Max. Commercial Banks and Industrial finances. Functioning and its Regulation. Instruments. Kohn. 4. and Stanley G. 3. The Yield -curve. 7. UTI and Private sector mutual funds. ‘Financial Institutions and Markets ’. The course will provide the students an understanding of the inter -linkages and regulatory frame -work within which the system operates in India.. 5. ‘Financial Markets and Institutions ’. The regulatory framework and NRI investments. Non-Depository Institutions: Mutual Funds: Measuring performance of Mutual Funds. new issue market and secondary market -the allocative and operational efficiency. Place of foreign capital in the over all framework of Indian Financial system. Debentures and other fixed income securities. Jeff.

and Ronald. Brown. Frank. 2007.Course 7102: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Time: 3 Hrs. Jordan. Debentures. “Futures and Other Derivatives”. 3. 8th Edition. Marks: 100 Objective: The objective of the course is to establish a conceptual frame work for the study of security analysis and portfolio management. analysis of risk in bonds-duration and convexity. 6th Edition Prentice Hall of India. 6. Reilly. Analysis of Variable Income Securities (Equity): Approaches to security (equity) analysis-Fundamental Analysis along with valuation models of equity a nd Technical Analysis. Efficient market hypothesis. Exotics and Financially engineered products. Options. K. 5. 2007. “ Investments”. “Security Analysis and Portfolio Management”. Sources of Financial Information. Course Outline: 1. valuation of bonds. bond portfolio management strategies-passive. Single and multi-index models. This course will provide the student the ability to understand and utilise the skill of optimising returns. and Bailey Jeffery V. 4. Sharpe’s Single Index Model. Fischer. Active and Passive portfolio management. portfolio construction and performance evaluation are required to be discussed. Max. Analysis of Fixed Income Securities: Bond fundamentals. 2. Options. Nature. Securities Analysis: two-parameters frame work. Donald E. 1995. Prentice Hall of India. process and scope of financial assets investment decisions. Structure of Indian Securities market-An overview. Case Studies in security analysis. C. types of return and risk. Sharpe William F. Portfolio Theories and Management: Traditional and Modern Portfolio Theories. Financial Derivatives: Futures. 4. . J. The focus at different places is to build models and discuss their validity and application to practical situations. and Keith. unde rstanding of return and risk of a security. Markowitz Model. Capital Asset Pricing Model (CAPM) and Arbitr age Pricing Model (APT): performance evaluation of portfolios. Portfolios of futures and options synthetics. “Investment Analysis and Portfolio Management”. Suggested Readings: 1. 2. problems associated with revision of portfolio. Alexander Gordon J. 1997. Hull J. 7. 6th Edition. Thomson.C. sources of risk 3. semi-active and active along with immunization strategies. 6 th Edition Prentice Hall. Certificate of Deposits.

2002. 4th ed. Merchant Banking. Clifford Gray. 9.Course 7111: PROJECT MANAGEMENT AND FINANCIAL SERVICES Time: 3 Hrs. Project Preparation: Technical feasibility. Custodial services. Suggested Readings. estimation of cos ts.Y. Tata McGraw Hill. appraisal.K. Khan M. 8. Pre-feasibility studies. Project review/control-Evaluation of project. Financial services. New Jersey . Cost and Time Management issues in Project planning and management. investment criterion and choice of techniques. risk analysis. Course Outline: 1. 2. 7. Financial Services and non depository institutions. monitoring and control and hedge risk of industrial proj ect. Prasanna Chandra. Loan syndication for the projects. The course would also help to understand the role of financial services in project management and would make its student understand how to mobilise finance for domestic and international projects. 5th ed.. collaboration arrangements. 2005 (latest Edition). Estimation of shadow prices and social discount rate.. Marks: 100 Objective: The aim of the course is to enable the student to evolve a suitable framework for the preparation. Types of insurable risks. Benefit of insurance to project planners. Factoring. Dietrich J. 1996. Depository Services. McGraw Hill. Project Preparation Appraisal and Implementation . functioning of banks. Max. Richard D. Benefits and limitations of –Risk Management Policy. need for financial services various types of financial service: Fund based and Non-Fund based. Non-Depository institutions: finance companies and mutual funds and pension funds: a financial services and their role. Financial Services and banking system. Project Management. Irwin. 3. Project appraisal: Business criterion of growth. 4. New Delhi. PERT/CPM. Forfeiting. 6. 5. Estimation of fund requirements. 2. social cost benefit analysis in public and private sectors. 1. identification of investment opportunities. liquidity and profitability. Financial Services. Characteristics and role of financial intermediaries. 4. evaluation of mutual funds.. Securitisation. . demand analysis and commercial viability. Relevance of social cost-benefit analysis. Prentice Hall. Commercial Banks and their changing role. Depository Institutions and financial services. 10. 3. Financial Services and Financial Institutions: Value Creation in Theory and Practice. Insurance: insurable and non -insurable risk. 2007 . Performance. financial planning. sources of funds. Credit Rating Mortgages. Objectives of Project Planning. Tax considerations in project preparation and the legal aspec ts. monitoring and control of investment pro jects. Leasing.

IRP theory. 10. covered interest rate arbitrage. hedging and speculation. financial swaps and interest – rate risk management. cross rates. Financing of foreign trade: Foreign trade documents. Exchange rate risk: translation. Case Studies: Some case studies involving the conceptual learning from the course are required to be discussed. currency risk management. Medium -term Euro-notes. Bretton Woods system of exchange rate. 8. 7. Manageme nt of receivables and inventory. IMF and international Liquidity. Marks: 100 Objective: The objective of the course is to acquaint the students with financial management problems of multinational corporations and prepare them to tackle these problems. Market for derivatives. Foreign exchange market – spot and forward. Investment decisions of multinational corporations (MNCs): International capital budgeting – estimation of cash flows. spot and forward quote. International accounting: Consolidation and harmonization of accounts. overshooting models. Determination of exchange rate in spot and forward market. Euro -currency markets. Euro-banking. International working capital management: Cash management. Market for international securities – international bonds. 9. Course Outline: 1. Assessment and management of political risk. Transfer pricing. Pre shipment. Borrowing and investing markets. 4. post-shipment and medium-term credit. Exchange rate quotation and determination: direct and indirect quotes. PPP theory. 12. bid and ask quote. gold standard. . 3. Euro notes and Euro-notes and Euro-commercial papers. transaction and real operating exposure – their measurement and management. Forfeiting. International Monetary System: Developments in the international monetary system. 6. 5.Course 7112: INTERNATIONAL FINANCIAL MANAGEMENT Time: 3 Hrs. exchange rate regime since mid-1970s. Tax consideration and investment. options and synthetics. Portfolio consideration of a multinational corporation. modes of payment. Max. System of exchanging currencies 2. International Financial markets: Multilateral development banks. 11. monetary theories of exchange rate determination. Participants in foreign exchange market – arbitraging. currency futures. the cost of capital.

Allen C... International Financial Management . 1995. New Delhi. 2000. Shapiro. Multinational Financial Management . Eiteman. 3. Moffett . Galgotia Publishing Company. Arthur Stonehill and Michael H.Suggested Readings: 1. . Addision – Wesley Publishing company. International Finance. Reading mass. Multinational Business Finance. 4.1998.. 1998 5. Multinational Financial Management. New Delhi. New Delhi. 1996. McGraw Hill Inc. New York. 2. Ltd... Levi.. Seth A. Prentice Hall India Pvt.K. Tata McGraw Hill..G. David K. Maurice. Apte P.

Keegan. Determination of International Price. 2000. Warran J. adaptation. Shaw. Global trading environment and developments. and Illka A. 5. Michael R. socio cultural. 5. 7. Max. International marketing. 5th Pearson Education. Product standardization vs. International Market Segmentation.. Course Outline: 1.J. 3. Selection. and John L. Green. Organization and Control. 1999 4. Selection and Positioning. 8th ed. Prentice Hall of India Private Ltd. Ronkainon. Transfer pricing. 2. Role of image. . Cengage Learning. Pricing in the context of counter trad e. Developing the promotion campaign for foreign markets. motivation and control of foreign middlemen. International Marketing: Nature and scope. and J.. Analysing International Marketing Environment: Framewo rk for analysing international marketing environment. 2009. Vern and Ravi Sarathy. International Market orientation and involvement. Singapore. Geographic. Promotion tool for international markets. International Product Policy: Planning and development of products for foreign markets.Course 7121: INTERNATIONAL MARKETING Time: 3 Hrs. 4. International Distribution: Distribution Channels and intermediaries for international markets. International Marketing. 2008. International Marketing Planning. Harcourt Asia PTE Ltd. International trade product life c ycle and implications. Global logistics issues and planning. Cateora. 8. Delivery terms and price quotations. Contemporary developments and issues in international marketing. Czinkota. S. 2. Phillip R. 3. Pricing in International Markets: Pricing objectives. 2006. International marketing. and mark C. Onkvist. 6.. economic. International Promotion: Complexities and issues in international promotion. 14th ed. 8 th Edition. Terpstra. Suggested Readings: 1. : Analysis and Strategy. International Market Entry Mode Decisions. political and legal environment and their impact on international marketing decisions. Global Marketing. McGraw Hill. demographic. Strategies. International Marketing.. International pricing policies. International marketing management process – an overview.. Grahm.. Marks: 100 Objective: The course intends to familiarise the students with the concept and issues of international marketing and enable them to be able to analyse the foreign market environment and develop international marketing strategies for a business firm. International marketing information system.

. Ways of conducting marketing research.. organization and developments. Sample size determination. Research reliability and validity. Marketing Research. Determining information needs. Ethical issues in marketing research. Suggested Readings: 1. Marketing research and scientific method. Problems in conducting marketing research. Sample Design and Field Work : Definin g universe and sampling unit. 7. 5. Types of research designs – explorative. 2. 5. Marks: 100 Objective: The course aims at exposing the students to the concept. Donald S. 2. Naresh K. Primary data collection methods – questioning techniques and observation methods. Field work and data collection – sampling and non-sampling errors. Product research. Harper W. Univariate and multivariate data analyses techniques and their applications in marketing research. 6. Boyd. Donald R. Determining sampling frame. 2005.Hall of India Pvt. Problem identification. Research Design : Meaning and importance. Marketing research: Text and Cases. 3. Secondary data – sources. coding tabulation and graphical presentation. Ralph Westfall and Stanley F. Probability and non -probability sampling methods. and Pamela S. uses and limitations. tools a nd techniques of marketing research and developing their skills to be able to apply research techniques to aid marketing decision making. Marketing and sales forecasting. Prentice-Hall of India Pvt. Syndicated research.. attitude measurement and scaling techniques. Cooper. Green. Data Analysis and Report Preparation: Data editing . Ltd. New Delhi. 3. Marketing Research in India: Status. Course Outline: 1. Questionnaire preparation. Paul E. Marketing Research: Measurement and Methods. 4. nature and importance of marketing research. Prentice Hall of India. Sales analysis. Marketing Research Applications: Consumer research – behaviour and motivation research. presentation and follow -up. Advertising research. New Delhi. Introduction : Meaning. et. Tata McGraw Hill. Marketing Research. Report preparation. Online data sources and research. descriptive and conclusive researches. Ltd. Sc hindler.Course 7122: MARKETING RESEARCH Time: 3Hrs. Stasch. 2005. Prentice. Tull and Del I.al. Developing marketing research proposal. 4. Marketing information system (MIS). Research for Marketing Decisions . Marketing Research Process: Steps involved in conducting marketing research. 1998 . Hawkins. Max. Malhotra. 5 th Ed.

Organization of Advertising Operations : In -house vs. Evaluation of advertisement and campaign effectiveness – Before . layout. Communication Basics: Role of communication. creativity in advertising. 2. Sales budget. 5. 2. Advertising and publicity. 2. Fundamentals of Personal Selling: Nature and importance of selling. Market analysis and sales forecasting. Distribution networks relationship. Personal selling. Message Decision: Determining advertising message. Advertising through the internet. training and development. Media selection. Types of selling. Strategic Sales management. Sales Force Management: Recruitment and selection. advertising agency arrangements. Advertising in India. Section A Advertising: 1. Media scheduling. Evaluation of sales personnel. Determining target audience. Social and regulatory aspects of advertising. motivating. Ethical and legal aspects of selling. appeal. supervising and compensating sales personnel. 3. Sales territory. Sales Planning: Setting personal selling objective. 3. Sales Organization: Organization structure. . 5. Adve rtising objectives and positioning decisions. Advertising: Nature and importance. Planning the promotion mix. Advertising management process – an overview. 4. Advertising and the economy. Communication process and flows. Managing advertising agency relations . Recent developments and issues in advertising. Media Planning: Types of media and their merits and limitations. Developing advertising copy – Headline main copy. Sales and cost analysis.Course 7131: ADVERTISING AND SALES MANAGEMENT Time: 3Hrs Max. Course Outline: 1. logo. Controlling the sales effort. Marks: 100 Objective: The course aims at enabling the students to develop an in -depth understanding of the modern concepts and latest techniques of advertising and personal selling and sales force management which constitute a fast -growing area of marketing. Process of effective selling. Advertising budget decisions. relationship of sales department with other departments.and – after advertising tests and techniques. Section B Sales Management: 1. salesmanship and sales management. Sales quota. 4. illustration.

Spiro. 2007.Govoni. Management of a Sales Force .. 2004. Mandell. IIIinois. Weitz.Hall of India. Strategies and cases. Prentice Hall of India. Barton A. Mayers. Professional Selling. 6. Rosann. George and Michael Belch. 2.. Prentice-Hall Inc. Irwin. 5. New Delhi.P. Prentice Hall of India. Richard R. David A. Richard D. 7. Wright. Maurice. McGraw Hill/Irwin. Miburn D.Suggested Readings: 1. Aaker. Still. New Delhi. Advertising and Promotion : An Integrated Marketing Communications Perspective 6 th Ed. . Robert. Pederson Carlton A/. Anderson B. Sales Management: Decisions. Rajeev Batra and John G. New Delhi. Selling Principles and Methods. Advertising Management. 4. Cundiff and Norman A. 3. Prentice. William J. McGraw Hill. Stanton and Greg Richo. Edward W. Advertising . Belch.

and Jerry C. J.. 2007. Best. 2004. Assael. Max. 2. Roser D. Conej. Cengage Learning. Marks : 100 Objective: Knowledge of consumer behaviour is a prerequisite for developing effective marketi ng strategy. Roger J. 3.L. H.Course 7132: CONSUMER BEHAVIOUR Time : 3 Hrs. Blackwell and Paul W. Learning and learning theories. External determinants of Consumer Behaviour: Family and its influence on consumer buying behaviour. Perception. Consumer buying process and determinants. Consumer Behaviour and Marketing Action. Social class. Miniard. Types of consumers and their role. Schiffman. McGraw Hill.G. Olson. Consumer Behaviour. 2003. The purpose of the course is to provide an in -depth understanding of the consumer and industrial buying processes and their determinants as relevant for marketing decision making. Hawkins Dell. 3. . Suggested Readings: 1. 4. Engel. Consumer Behaviour: Building Marketing Strategy. Course Outline: 1. 2007. Individual Differences in Consumers: Needs and motivation.. Consumer Behaviour and Marketing Strategy. and L.. Consumer Behaviour: Importance and nature of consumer behaviour. Cengage Learning.. 5. Cross-cultural dimensions of consumer behaviour. Attitude and attitude change. 4. Changing profile of Indian consumers. Consumer Behaviour. Ltd. 2. Pearson.F. 5. L.Kanuk. Kenneth A. New Delhi. Personality and life style analysis. Paul. Business buying behaviour. Models of consumer behaviour. Peter. J. Culture and sub -culture. Group and their influences. 2007. Consumer research – complexities and issues.

Vinod K. 4.S. Purchasing of an asset out of own funds or out of borrowed capital.Tax in India. The Tax and Corporate Law Weekly. provisions for relief in respect of double taxation. Germany. important Double Taxation Avoidance Agreements with different countries like USA. . Commentaries on the Law of Income. 2. 5. 1961.C. Tax on income distributed to unit holders. Dividend Policy. Law of Income Tax. Sundaram. Tax on distributed profits of domestic companies. etc. renewing or renovating an asset. Meaning of tax planning and management.Course 7141 : CORPORATE TAX PLANNING Time : 3 Hrs. Allahabad. Computation of corporate tax: Carry forward and set off of losses in the case of certain companies under Sec. A. Taxman. Case Studies : Some case studies involving the learning are required to be discussed. 6. Course Outline: 1. Singhania. 8. Taxmann’s Direct Taxes Planning and Management. E. Bonus Share. Computation of taxable income of companies. Tata McGraw Hill. Nature and scope of tax planning and management in the corporate sector. tax evasion and tax avoidance. 3. Sale of assets used for sci entific research. 3. Implications of Tax concessions and incentives for corporate decisions in respect of setting up a new business. Foreign collaborations and incidence of taxation on domestic companies . purchasing of assets by installment system or Hire System. 6. 5. Investments and Capital Gains. Suggested Readings : 1.A. V. Justification of corporate tax planning and management. 2. 4. Max. Corporate Tax Planning. Sampath Iyengar. 7. France. Bhagmati Prasad. Wishwa Prakashan. Law Publishers. UK. Shutting down or continuing operations. Minimum Alternate Tax. Srinivas. Computation of the amount of corporate tax l iability. Tax Planning in respect of amalgamation or de -merger of companies or Slump sale or conversion of a firm into a company. : 100 Objective : The aim of this course is to familiarize the student with major latest provisions of the Indian tax laws and related judicial pronouncements pertaining to corporate enterprises having implications for various aspects of Corporate planning with a view to de rive maximum possible tax benefits admissible under the law. location of bu siness and nature of business. Allahabad. Bharat Publishing House. 79 of Income -tax Act. Marks. replacing. Tax planning with reference to managerial decisions: Owning or leasing of an asset. Tax planning with reference to financial management decisions: Capital structure decisions. Repairing. Direct Taxes Laws Practice. manufacturing or buying.

5. transfer pricing. 7. Tax havens – Anti-avoidance measures. 4. Problems created by tax incentives. Tax -GDP ratios. Richard Musgrave and Peggy Musgrave. 6.GDP ratio – relative roles of direct and indirect taxes. Rationale for constitutional arrangements. 5 th Edition. proportional and regressive taxes. 3. Public Finance in Theory and Practice (New York: McGraw Hill Book Company. Case Studies: Some case studies involving the learning from the course. taxable capacity and tax effort. Ability -to-pay principle of taxation. Max. Marks. Incidence of Taxation: Factors determ ining extent of tax shifting – Taxation and efficiency: Excess burden of taxation. Tax bases and tax policy – Determinants of tax yield – Classification of taxes: Direct and indirect taxes. Double tax treaties: OECD Models. Comp liance costs – Tax incentives: Various forms. Trends in tax. 9. 1989). OECD classification. 10. Taxes and savings. Ad-valorem and specific taxes. Rationale. P rogressive. Tax treatment of capital gains – Main features of company taxation – Taxation of partnership firms – Taxation of small traders (presumptive tax) – Tax amnesties. 2. 8. Distribution of taxation powers between the Center and the States in the constitution of India. Taxes and inflation. The problems of international double taxation – The assignment rules: source versus residence – methods to alleviate international tax duplication: Tax credit relief. Restrictions on the taxation powers of the States. Direct and indirect taxes – inflation adjustment schemes in selected countries. Course Outline : 1. International comparison of taxes. United Nations Model – International tax avoidance and evasion. Distribution of tax burden – Buoyancy and elasticity of tax revenue – Tax evasion. Taxes and Labour supply – Tax equity : Benefit principle of Taxation. Set off and carry forward of losses – Rebates – tax incentives for savings. Suggested Readings: 1. T ax avoidance and tax evasion – Tax ratio.Course 7142 : PRINCIPLES AND PRACTICE OF TAXATION AND INDIAN TAX SYSTEM Time : 3 Hrs. Administrative costs. shar ing of Central taxes. : 100 Objective : The purpose of this course is to familiarize and update the students with the basic principles of taxation and the actual operation of income tax in the Indian economy. Residential status and income tax liability – incomes exempt from tax – tax holiday schemes. .

K. ) Latest edition. Direct Taxes: Law and Practice (Delhi :Taxmann Publications (P) Ltd. Speeches of Union Finance Ministers. 4. Vinod K. TataMcGraw Hill Publishing Company Ltd. 1984).Jha). Government Finance in Developing Countries (New Delhi. Singhania.. 1947-48 to 1984-85 (New Delhi.2. Government of India. Richard Goode. Part I (November 1977) and Part II (January 1978). Report of the Indirect Taxation Enquiry Committee (Chairman. Government of India . Ministry of Finance. 5.. 1986) 3. . Ministry of Finance. L.

M. Ltd. Oxford University Press. Major Provisions. Powers of SEBI in relation to securities markets. K. Frequently Asked Questions on Company Law (Problems & Solutions). Company Law. Industries (Development and Regulation) Act. Regulations. Company Law Ready Reckoner. : 100 Objectives: The objective of the course is to familiarize the students with the nature of legal regulatory environment of corporate enterprises in India. . Provisions of the Companies Act. LexisNexis. New Delhi. 4. Note : Case studies involving issues in Corporate law are required to be discussed. 2006 edn. New Delhi. Vol 1 & 2. Foreign Exchange Management Act (FEMA). 1986 – Objectives. 6. 2009 5. Ltd. Max. Manual of Companies Act & Corporate Laws including SEBI Rules. 4. 2. French & Ryan. Guide to Company Law. Etc . 1992 – Functions of SEBI. K. 5. 1986 – Objectives. 2009 edn. 7. 1969 (Relevant Provisions) and Competition Law. 3. 2009 edn. Bharat Law House Pvt. Rights of consumers. Puliani Ravi & Mahesh Puliani. Course Study Material . Mittal P. Powers of the Central Government. Consumer Protection Act. 6. 2009 edn. 1951. Marks. Brenda Hannigan. Bindal C. 25th edn. Ltd. Mechanism of Redressal of Consumer grievances. Course Outline: 1. Monopolies and Restrictive Trade Practices Act. 2. The Companies Amendment Act. 2000 (Corporate Governance Laws). Bharat Law House Pvt.Course 7151: CORPORATE LAW Time: 3 Hrs. 7. UK. Wadhwa Nagpur. Mayson. 2009. Environment Protection Act. 1956 and case law relating to Managerial remuneration. Bharat Law House Pvt. 2009 edn. SEBI Act. 3. Suggested Readings : 1. Company Law. 8. New Delhi. Accounts and audit. Company Law. The Institute of Company Secretaries of India . Emerging issues in Corporate Laws and Governance. Guidelines for Securities issues. Jain D. Ramaiya A.

procedure. The Employees’ Provident Funds & Miscellaneous provision Act. licensing and registration of factories . Contribution. The payment of Bonus Act. penal provisions. Course Outline: 1. Calculation of amount payable as Bonus. Eligibility for Bonus. Minimum Fair and Living Wages. 1948: Objects. penalties. Determination of minimum wage. retrenchment. Employees’ Deposit linked Insurance Scheme. Marks: 100 Objective: The course is designed to provide an understanding of certain industrial legislations in the context of the Indian Socio – economic conditions.Course 7152: INDUSTRIAL LAW Time: 3 Hrs. lay-off. amount of compensation. Taxation of minimum wage. Employees’ State Insurance corporation. strikes . Scope and Application. The Industrial Disputes Act. reference of industrial disputes. settlements and awards. time -limits. The Trade Unions Act. registration of trade unions. 8. 4. manager and occupier – their obligations. remedy available to worker for delay or unauthorized education. rights and liabilities of registered trade unions -procedure. responsibility for payment of wages. Advisory Board. 6. of workers. unfair labour practices. The payment of Wage Act. health. transfer and closure. Bonus linked with Production or Productivity. Minimum & maximum Bonus. Application. 1995. Employees’ pension Scheme. wage periods. Determination and Recovery of Money due from and by empl oyers. protection against attachment. leave etc. welfare. Constitution-Powers and Duties of the Corporation. commissioners for workmen’s compensation. Deduction from wages . The Workmen’s compensation Act. miscellaneous provision. 2. working hours. 5. authorities for settlement of industrial disputes. remedy to worker for non -payment of minimum wages. 1948 : Objects. Application. Disqualification for Bonus. 7. notice and claims. Employer’s liability for compensation. Schemes under the Act. Definitions. Application of Act in Establishment in Public Sector. Employees State Insurance Scheme. 1947: Objects. Max. Set on & Set off of Allocable Surplus. powers and duties of authorities. 3. Benefits. 1936: Objects. 1926: Objects. 1952: Objects. lock-outs. remedies of employers against stranger. Wings of the Corporation. power of the authorities under the Act. Employees’ Provident Fund Scheme. 9. The Minimum Wages Act. 1948: Objects. The Employees State Insurance Act. The factories Act. provisions relating to hazardous process. Application. 1965: Object. 1923: Objects. safety. distribution of compensation. . Definitions. Employees’ State Insurance Fund. approval.

Bharat Law House Pvt. 4. Delhi.10. Sharma J. controlling authority. Ltd. payment of Gratuity. Singh Avtar. Introduction to Labour & Industrial Law. 2009. Eastern Book Company. Nagpur. . L. 2nd edn. Bharat Law House Pvt. New Delhi . 2nd edn. Simplified Approach to Labour Laws 3rd edn. continuou s service. New Delhi 7. 2009. P. 2009. Sharma J. 2009 edn. P. New Delhi. 1948 with Frequently Raised Queries . 9th edn. L. Malik P. Factories Act. Universal Law Publishing Co Pvt Ltd. Ltd. 2009. P. Bharat Law House Pvt. 3. Wadhwa and Company. Employees' Provident Funds and Miscellaneous Provisions Act. 1952 with frequently Raised Queries including Schemes & Rules. Ltd. P. New Delhi 6. Employees' State Insurance Act. 2009. 2. Kumar H. Sharma J. 2nd edn. Protection of Gratuity. Labour and Industrial La w. 1972: Object. Recovery of Gratuity. Ltd. Suggested Readings: 1. Compulsory insurance. Digest of Labour Cases-1990 –2009. Nomination. The Payment of Gratuity Act. 5. Bharat Law House Pvt. Lucknow. Sharma J. 1948 with Frequently Raised Queries.

6 th Edition. International comparison of HRD (Commonalities and differences. Role of trade unions. human resource mobilizations. 4. strategic interventions in HRD sector and target groups. Corporate Human Resources Development. Emerging Issues in HRD: Creating awareness and commitment to HRD. Trends and Practices. This course is intended to make students capable of applying the principles and techniques as professionals in organizations they work for. Determinant needs. techniques and practives of human resource development. Suggested Readings: 1. educational institutions. Max.V. HRD Conceptual base. HRD in Organizations: Government organizations. HRD instruments. and T. Utilization of HRD efforts. 2. Oxford and IBH. Parek V. HRD and Management: Attitude of top management towards HRD. Course Outline: 1. Nadler. armed forces. Desimone. Elements of HRD climate. Case Studies: Some Studies involving the learning from the course are required to be discussed. Marks: 100 Objective: The objective of the course is to make student aware of the concepts. Designing and Planning Human Resource Systems. developmental supervisor. 3. Van Nostrand Reinho ld. factors to HRD climate. Future of HRD. Jon M. Human Resource Development.) 5.Course 7161 : HUMAN RESOURCE DEVELOPMENT Time: 3 Hrs. Werner. police and industry. HRD mechanisms. Line manager and HRD. HRD. and Randy L. New Delhi. South Western Educational Publishing. HRD for Workers: HRD mechanisms for workers. Rao. Motivational aspects of HRD. 1980. Human resource development: Concept and evolution. HRD Activities: HRD culture and climate. Industrial relations and HRD. . 1985. private sectors and public sectors units. 2009 2. 3. processes and outcomes. L (ed). measurement of HRD climate.

U. 2nd Edition. Training for Development. experiential versus non -experiential methods. Handbook of Training Evaluation and Measurement Methods . Lynton R. Conceptual Framework: The functions of training. experience versus training. 2. training needs assessment -various approaches (the job and the Individual). programmed instructio n. Criteria for evaluation. 1997. Developing training materials. Phillips. matching organizational training needs. Advantages and disadvantages of basic needs asse ssment techniques. principles of learning. Publishing House. Making the Training Process Work . . training guidelines. 2. Training Methods: Three Stages of training (Preparatory. learning curve. methods for training evaluation.Course 7162 : TRAINING AND DEVELOPMENT Time: 3 Hrs. Training Needs Assessment and Curriculum Development: Identification of Training and Development needs. steps involved in evaluation. Skills of a successful trainer – Internal and external trainer. 4. Case Studies: Some cases to be discussed in the class relating to the learning from the course to business world are required to be discussed. system approach to training. Prior John. kinds of training. Max. relationship of training to organizational and individual goals. 6. Jack J. 4. Marks: 100 Objective: The objective of the course is to familiarize the students with basic concepts and principles of Training and Development of Human Resource and train them to understand the learning environment of a firm. 3rd Edition. implementation and follow up stage). Yager. curriculum standards. Course Outline: 1. Pareek. The knowledge so obtained will make them capable of providing training to Human Resource of a business firm. Harper and Row. Evaluation of Training and Development. New Delhi. 1990. and Emerging Pattern: Reasons of evaluating training.. Suggested Readings: 1. transfer of training. Donald F. 3. Houston.. Assessing curriculum needs. analysis and costing of training. 1997. Two Indian case studies to be discussed in the class. On the job and off -the job methods. Training and Learning: The learning process. Michalak and Edwin G. problems of evaluation. New York. Handbook of Training and Development Jaico. 5. 3. Emerging Pattern of Training and development in India. Bombay. 1979. Gulf Publishing Co. Vistaar. Factors effecting successful training process.

The course will make them understand the importance of industrial relatio ns for an organization and how these relations provide dynamics to organizations. 5. Scandinavian countries and Japan. Statutory and non -statutory methods of industrial dispute resolution. Unilatarist. employee discipline. de -unionization strategies. perspectives in India. values. ILO.Course 7171: INDUSTRIAL RELATIONIS Time: 3 Hrs. Issues in participation. Thomas A. Pluralist and Marxist perspective of IR. 4. West Germany. 8. 4 th Edition. negotiation skills. Harry. Theories of trade unionism. behavioural science input/contribution and models. Trade Unionism: role of trade un ions. dismissal and retrenchment. variables of comparative analysis (culture. Katz. Trade Union Act 1926: an overview. 7. Kochan. Collective bargaining. mediation. trade union in India. employee grievance handling. Conciliation. Methods of industrial relatio n machinery in India. ideologies.S. Major events and international issues. Comparative Industrial Relations: principles of comparative analysis. constitution and labour policies. Marks: 100 Objective: The objective of the course is to make student aware of the concept of industrial relations. changes affecting HR/IR perspectives. politico -economic structure) Experience of UK. industrial conflict resolution. J. Public policies and union management relations. practices. Managing Industrial Relations: Regulatory mechanisms. politics and government. Course Outline: 1. Industrial Democracy: concepts and scopes of industrial democracy. Max. Rationale for participation. suspension. Historical development. Yugoslavia. Union Management Relations: conceptual framework. Worker’s participation: Strategy. The McGraw Hill Companies. trade unions. & A. strategies for making participation work and making participation more effective. An Introduction to Collective Bargaining and Industrial Relations. Colvin. 3. 2. weaknesses in trade unions. role of state. Union recognition. Industrial Relations: Concepts and scope. Goals and objectives of unions and union leadership. arbitration and adjudication. 6. Case Studies: Some Cases are required to be discussed involving learning from the course. Suggested Readings: 1. national level Federations. Cross cultural aspects of union management relations . . union management perspectives. organizational factors affecting union management relations. Labour Welfare: Rationale need and requireme nts.

Industrial Relations: Text and Cases. Venkat Ratnam.S. Oxford University Press. 2001. Farnham and Limlott. Understanding Industrial Relations (2nd ed) Cassell.. 1983.2. Pearsonltigher Education. 2006. 3. . Industrial Relations: Theory & practice . 4th Edition. Delhi. 4. J. C. Michael Salamon.

2001. 5. Distinction between leadership from without and leadership from within. 3. Readings and Cases in Management of New Technology. Bender. and J. New York. Leadership from Within. . Behavioural. 2. Revival of sick unit – Role of BIFR. Business Process Reengineering as a tool of managing transformation: BPR – An imperative for survival. economic and technical issues in Turnaround Management Learning from the success stories of organizations where turnaround management strategies have been adopted and sick or potentially sick companies have been turne d around. H. Marks: 100 Objective: The objective of the course is to make the students develop the art or unlearning for thinking afresh to provide new solutions to the problems which can act as benchmarks for others to follow. Delhi. Financial Institutions. Charismatic vs. Max. Five steps methodology to implement BPR. induced inventions. New. 4. Management of New Technology in relation to organizational productivity and quality of work life. New Delhi. the re -engineering scenario in Europe. Instances of re engineering in Indian organizations (Case studies). Hammer. nature and process of planned change. Turnaround Management: Definition of sickness. Macmillan India Ltd. Emerging Horizons of management in changing Environment. M. Whittaker. Causes and Symptoms of Sickness. 6. Introduction: Concept.. Resistance to change. D. Managing Innovations. Course Outline: 1. Innovative Technology – autonomous vs. 1997. Response Book (A Division of Sage Publication. change. Reengineering the Corporation. 2008. Leadership from Within: Concept. Harper Business. 3. Non charismatic Leadership. Cambridge University Press. The reengineering imperative in USA. Noori. 2004. and Radford. Transformational Leadership. The Seven Steps to NIRVANA: Strategic Insights into e-Business Transformation. 1990. Prentice Hall. SICA. Sawhney. Khandwalla Pradip. Champy.H. 2. Learning experiences from real life case studies. Mohan and Jeff Zabin. Cambridge. Management of Transformation through New Technology and Innovations: Technological revolution – adoption and adaptation of technology (problems of technology transfer). Peter Urs. Steps for developing leadership from within. Turnaround excellence: In sights from 120 cases . Tata McGraw Hill. the re-engineering imperative in India. 4.. Concepts of transformation vs. need and importance of developing leadership from within.Course 7172: MANAGEMENT OF TRANSFORMATION Time: 3 Hrs. Suggested Readings: 1. 2001 5. Prediction of sickness.

4. Trade contract and INCO terms. Indian ports and shipping system. Export payment terms and UCDPC. Objective: The objective of this course is to a cquaint the students with structure and policy framework of India’s foreign trade and investments. 8. Sources and schemes of foreign trade finance. Infrastructure Support – Transportation and warehousing infrastructure. Foreign Trade Policy and Economic Relations: Policy making body and regulatory framework. commercial and political risks. foreign reserves and debt situation. India’s trade and economic relations with EU and other regional groupings. Terms of trade. Export processing/special economic zones (EPZs/SEZs) and 100% EOUs – Policy framework and operational aspect. Procedure for getting started in export – import business. Bilateralism and multilateralism in India’s trade relations. 5. Export and trading houses. Marks: 100 . WTO and emerging trading environment. India and WTO. Excise and customs clearance. Indian Joint ventures in foreign countries and their operations. Foreign Investments: India’s foreign investment policy and flows: India’s investments abroad – pattern and structure. Course Outline: 1. India’s Foreign Trade: Pattern and Structure of India’s foreign trade. Trends and developments in India’s foreign trade policy. Coverage of Credit. quality inspection. 3. Exim Bank and foreign trad e finance. Import facilities for exports. Foreign Exchange facilities and Regulations. Max. transit. Balance of Payment Account: India’s Balance of Payment account and adjustment policies. 9. Foreign Trade Finance and Insurance: Pre -shipment and post-shipment finance. 6. ECGC and risk coverage. India’s trade in service. 7. Regulatory framework – FEMA and its objectives and provisions. Commodity boards/export development authorities. Analysis of thrust export products and markets. India on the world trading map. Institutional Arrangements and Infrastructure Suppo rt: Export promotion councils. India and regional economic cooperation in South Asia.Course 7181: INDIA’S FOREIGN TRADE AND INVESTMENT Time: 3 Hrs. Foreign exchange facilities and exchange rate mechanism. Other acts and regulations. o ther service organizations. Export Promotion Measures and Facilities: Export promotion measures and schemes. Procedural and Documentary Framework – An Overview: Trade operations and documentation. 2.

. Nayyar Deepak. 4. Pipanek (ed. 1997. 6. Delhi.). Press. Handbook of Procedures. . New Delhi. in Terance J. India’s Export Performance 1970 -85. Government of India. Ministry of Commerce. Oxford 1990.). The State Development Planning and Liberalisation in India. Public Policy and Economic Development – Essays in Honour of lan Little. Indian Economy Recent Development and Future Prospects. I and II. Meier G. Various issues. Planning and Industrialisation in India . Nayyar Deepak. 2. Lucas and Gustav F. 1988. 7. Trade Policy and Development. Ministry of Commerce. Cambridge University. Customs and Excise Laws. New Delhi. India’s Exports and Export Policies in 1960 . Nayyar Deepak. Byres (ed.M.Suggested Readings: 1. Government of India. Vols. Foreign Trade Sector.B. 3. Underlying Factors and Constraints. 5. in Scott Maurice and Deepak Lal (ed. Export Import Policy.). in Robert E. New Delhi.

International accounting and taxation issues. Co-ordinating and controlling international business operati ons. Marks: 100 . Motivation and leadership in international firms. International capital structure decision. 8. Resource allocation and portfolio compositions of a global firm. Cross -cultural values and business management. 5. Locus of decision making. Sullivan International Business: Environment and Operations. International working capital management. Radebaugh. International Human Resource Man agement: Selection.. Suggested Readings: 1. International capital budgeting and portfolio investment decisions. Max. International Production and Procurement: International production and location decisions. International Business Negotiations: Process and skills. 6. 2009. Management of International Financial Operations. International Business Management: Complexities and issues. International managem ent information system. training and development of people in international firms. 3. Organizational and Control Aspects of International Operations: Organizational design and structure of international companies. Compensation and reward systems among international firms. Course Outline: 1. price. Foreign market entry mode decisions and level of international involvement. John D. 4. International Planning: Environmental scanning and monito ring. Lee H . International management orientation. International business management -A strategic perspective. Supply chain management and global business operations. International marketing mix planning – Product.Course 7182 : MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS Time: 3 Hrs. Approaches to international management. Headquarter – subsidiary relationships in international business enterprises. Managing communication across cultures. 12th ed. International Marketing Management: International Market segmentation. Prentice Hall. targeting and positioning. Objective: The course intends to acquaint the students with the management of international business operations of a business firm. Managem ent of International Collaborative Arrangements. Linkages and synergies among business units across borders. 7. Procurement for international operations – International sourcing World class manufacturing and international quality standards. promotion and distribution decisions. and Daniel P. 2. Danoes..

International Business. McCulloch. 12th edition. New York. 2009. W. Donald. Hill. Miachel Geringer. . 2009. Michael W. Prentice Hall. Ball. 4. and Pustay. Minor and Jeanne M. McGraw Hill Company. McGraw Hill Co. Wendall H.L. McNett. International Business: A Managerial Perspective. Griffin. Ricky W. Michael S.2. 2009. 3.. International Business: The Challenge of Global Competition. Charles.

Analysing and Reporting. Recent Developments. 3.J. Marks: 100 Objective: The objective of this course is to acquaint the students about the concept and application of management control system in large organizations and to make them familiar with modern control techniques. Theory of Accounting and Control . 7. Organization structure – Position of controller in the organization structure. 2nd ed. Budgetary Control: Analysis of variances. 1995. Course Outline: 1. Management Control Process: Programming and budgeting. Organization goals and strategies. Govindrajan. goal congruency. Uses of variance analysis in cost control. Tricker. Behavioural aspects of Mana gement Control: Motivation and Morale. Maciariello and Calvin J. Anthony and V. Management Control System .Course 7191: MANAGEMENT CONTROL AND INFORMATION SYSTEM Time: 3 Hrs. Max. Performance budgeting. Shyam Sunder. Management Control Systems . Control reports and follow up action. 2. Nature of Control Function. Activity Based Management. Joseph A. 2. Inter -divisional transfer pricing and measurement of divisional performance. South Western College Publishing. 4. Accounting Information System: Nature and significance. participative management. 5.. 4. Preparation of functional budgets and master budget. Developments in the area of costing for control purposes such as Activity Based Costing – Concept and uses of ABC in management control. Richard D. Zero base budgeting. Management C ontrol: Nature and Scope. 1997. 13th ed. Irwin. Suggested Readings: 1. 6. Robert N. . R. Kirby. 1994. 3. Prentice Hall. 2006. Strategic planning: Concept. John Wiley and Sons. Management Information and Control System . Problems of implementation and administration of Control System. Management Control Structure: Typ es of responsibility centres.

Harmonisation. Shirin Rathore. International and Regional Efforts in Standard Setting. Gray. Social Responsibility Disclosures. S. Gray. Management Control Systems. Course Outline: 1. International Accounting Standards Board. Choi and Gary K. International Standards setting process. 6.M. Foreign Operations Disclosure. Frederick D.. Sandagaran S. International Accounting. 2. Internationalization of accounting profession. Specific Reporting Issues: Regulatory Disclosure Requirements. Foreign currency translations.J. this course makes students capable of tackling issues in prevailing regulatory environments. Suggested Readings: 1. and S. 4. 2. Emerging issues in International Accounting. Horper and Row Publishers. supporting and deterring forces. H.Course 7192: INTERNATIONAL ACCOUNTING Time: 3 Hrs.. International Accounting Prentice Hall of India. Holzer H. John Wiley & Sons. International Dimensions of accounting and control: Multinational enterprise. International Accounting. International Accounting. New York. methods. 5. Meek. Butterworth. Performance Evaluation of foreign operations. 2001. 4. 3. In addition. International Accounting.J. Max. Inter-nationalisation of capital marke ts. U. 2002 . Operational and conceptual issue. strategies.K. . Accounting and Auditing Standards. 8. 5. and Multinational Enterprises. Transfer pricing. 2005 6. International Standards and Organization: Advantages.S. Radebaugh L. South Western. objectives.. Financial Statement Analysis of companies and countries differences in accounting principles. International Accounting and Transnational Decisions . Pearson Education. 2008. Managerial Accounting Issues: Strategic Planning. London. 7. Marks: 100 Objective: The objective of this course is to develop some conceptual knowledge and understanding of international accounting issues am ong students. foreign currency statements and Ratio Analysis. 3. methods and practices. Peter.

2.K. Economies of size: Economies of size. determinants of Market -Structure. competition policy. Morris.Course 7201 : INDUSTRIAL ECONOMICS Time: 3 Hrs. Scherer F. Calcutta. Relationship between R & D and valuation. Donald and Derek J. Economics of Non-Price Decision of firm: Research and Development and Innovation: R & D expenditure decisio n. Copy right George Allen and Unwin Publications. Houghton Miffin Company. economies of scale and scope. Divine P. Industrial Economics: Theory and Evidence . Case Studies: Some case studies involving the learning of the course are required to be discussed. Firms. 8. Transfer of Technology. N. Economies of location and spatial structure. Industrial and Market Structure: Pattern of Industrial Structure. Suggested Readings: 1. Industry and Markets. public policy and development of corporate se ctor. legal and institutional framework. Anmol Publications. 1997. 1991. India. 6. 1990. Mukherjee. An introduction to industrial Economics. Scope and Methods of Industrial Economics: Objectives of Industrial Economics. Dilip (Ed. Tyson. Economics of ownership structure. . Structure of Market and R & D. vertical and horizontal integration. U. Policies and Performance .).. Lee. 5. 1979. Perfect and workable competition. Max. 3.M. Performance measurement: Profi tability. Accounting measure and growth. R. Marks: 100 Objective: The objective of the course is to acquaint students of economic concepts as applied to industrial behaviour. Jones and W. Oxford University. Course Outline: 1. 4. Oxford University Press. innovation. Merger. Financing R &D. 4. Boston. 7. acquisi tion and take over. Hay.J. Industrial Market Structure and Economi c Performance. The course makes student capab le to analyse and take decisions in respect of a firm’s or industry’s operations. Structure and performance. and David Ross. Productivity and capacity utilization. A. 2. Economics of R & D.M. Indian Industry. 3.J. diversification. export led industrialisation. State intervention in private sector. Industrial inter dependence.

and A. London.K. Economics of Non-Price Decision of Firms. (1995). Seth (1994). Bombay. Industrial Growth and Stagnation: The Debate in India . Dynamics of Labour Absorption in Industry . Deep and Deep Publication. V. New Delhi. Macmillan 1980.. Deep and Deep Publisher. Capacity Utilisation Industrial: Theory and Evidence. Trust. Seth. 6. Koutsoyiannis A. Nayyar Deepak.K. Seth. V.K.). . New Delhi.5. (ed. 1994. Sameeksha. 8. 7.

Consequences. OLS AS BLUE. Evaluation o f Forecasts. Hypothesis testing involving more than one parameter. Marks: 100 Objective: The objective of the course is to acquaint students of the methodology of econometrics and make them capable of applying it to business problems. evaluating an econometric model. Sales. maximum likelihood estimators (definition). intercept dummy and structural change. polynomial regression models (esp q uadratic). 2) Qualitative variables: Qualitative independent variables and dependent variables (into only). The 3 variable model. Detection by graphical analysis of residuals and Parks test. The emphasis will be on application aspects with theoretical understanding. estimators. Goodness of fit: R -squared and adjusted R-squared. 3) Autocorrelation: nature and causes. Solution of Heteroscedasticity: Weighted Lease Squares. Production and Consumption functions. RMS error. model specification. consequences of multicollinearity. Tests of significance t and F tests. Properties of OLS estimators. Relaxing the assumptions of the basic linear model: 1) Multi collinearity: Perfect and imperfect multicollinearity. Simultaneous equation system: Identification and Estimation of the model. lin-log models. 4) Error in measurement. 5) Specification bias. 6. Consequences. Mean Squared error. Growth rates by semi -log models. Basic Concepts: Definition and scope of econometrics. 5. . 6) Simultaneous Equation Bias. Random variables. Forecasting. Time dummy. assumptions of the classical linea r model. Course Outline: 1. detection and solution. 3. partial regression and correlation coefficients. Extensions of the basic linear model: 1) Model transformable to linear form: Estimation of elasticity by log -linear models. 2. Case Studies: Case Studies involving estimation single and simultaneous equation system are required to be discussed. Cost. The multiple regression model. 2) Heteroscedastici ty: Nature and Causes. Derivation of Ordinary Least Squares Estimators. desirable qualities of models . applications of dummy variables. Max. Solution for AR (1) acheme. stochastic variables and the stochastic error term . Variances and Standard deviations. Detection by graphical analysis and D -W Test. desirable qualities of a good estimator.Course 7202: APPLIED ECONOMETRICS Time: 3 Hrs. 7. 4. Estimation and specifications: Demand. probability distributions (review).

Intricigalor Michael D..).S. D.. Vol. McGraw Hill. 5. Bodkin. Pesaran M. 3. Techniques and Applications . 1992. Gujarati. J. McGraw Hill Book Company. Hashem and Peter Schmiod (Ed. Upper Saddle River NJ. 7. 6. I & II Blackwell Publishers. Theory of Econometrics. New Delhi. Econometric Models.E. 4.. Application of Econometrics . Johnston. Econometric Methods. 1996. Introduction to the Theory Practice of Econometric . et. Econometric Theory and Models . A. Essentials of Econometrics . Rubinfied. 1998. Prentice Hall. Pindyck R. 3rd ed. Hartiage Publishers 1983. John Wiley and sons. Ronal G.. Handbook of Applied Econometric. 2. Macmillan. al. Judge George G..Suggested Readings: 1. . Cheng Hsiao. New York. 1994. McGraw Hill 1991. and D. Koutsoyiannis. Julia Malden. 8.

WAN. Introduction to Data Information . Web page and Website. Management Information Systems (New Delhi: Prentice Hall of India). Data computers -its main component and configuration. Comer. mini. Operating system.Course 7211 : COMPUTER APPLICATIONS IN BUSINE SSS Time: 3 Hrs. parker (2007) Fundamentals of Computers (New Delhi : Learning India Pvt. (2002) Fundamental of Information Technology. Desktop Application: Important features of Word processing. WWW as a marketplace. Networking Topologies Data communication. super. Presentation. Data bases and tables Forms.Physical and Logical. SQL. Laudon. Marks: 100 Objective: The purpose of this course is to equip the students with fundamental aspects of computers and communication and their application in Commerce. Client server Architecture. Vikas Software Manuals. Statistical Packages: for Analysis of Variance Multi-variate analysis. Application Software. Wireless Mobile Communication. Douglas E. 8. and Leon M. the Internet Book. Management information system: Transaction processing system (TPS) Traditional v/s contemporary TPS. and Jane P. Max. 7. Suggested Readings: 1. (2007). 2. 3. Personal Database Mana gement System: Concept of Database Management System. 2. Ltd. Graphics and Spreadsheet Application Software. Recent developments in Computer Application. 4. Computer Hardware and Software: Types of computer systems – micro. Leon a. Changing decision making scenario. Decision support system (DSS). New Delhi : PHI Learning Private Limited). Distributed Databases. Course Outline: 1. Cluster Discriminant and Regression Analysis. Factor. (2003). Databases Management System: Concept of Database Mana gement System. Internet and World Wide Web: History and future of Internet. Database Design – Physical and Logical. 6. Programming Language. database Design . Web client and Web Server. 4. Queries and Reports. Fundamentals of Networking and Communication: LAN.. Expert system. . Quality of information role of IT in information generation and value addition. Deborah and Charles S. mainframe. Kenneth C. Laudon. Broad Band Communication. and knowledge and IT. MAN. Morley. Domain Name System. 5. Client side programming and server -side programming.) 3.

Web advertisements. Web site design principles. Security Issues in E-Commerce: Risks of e-commerce –Types and sources of threats. Applications of e-commerce to supply chain management. push and pull approaches. 3. Risk management approach to e -commerce security. Environment of E-Commerce: Issues regarding language. Web-site Design: Web sites as market place. Introduction to Electronic Comm erce: Meaning. B2B. characteristic featur es of EDI service arrangement. Order scheduling . Marks: 100 Objective: The purpose of this course is to develop understanding of Web . Operational. Order selection and prioritisation. Business Models of E-Commerce. XML. culture and infrastructure. EDI architecture and standards.based Commerce and equip them to assess e-commerce requirements of a business and develop e -business plans and to interact with various IT professionals who m ay be developing e-commerce applications. Role of web site in B2C e -commerce. 2. procurement and online marketing and advertising. Max. B2G and other models of e commerce. credit cards. . Post sales services. Order receipt and accounting. Cost estimation ad pricing. credit and legal risk of e -payment. Digital identity and electronic signature. Global trading environment and adopting of e commerce.Course 7212 : E-COMMERCE Time: 3 Hrs. Business to Business E-Commerce: Need and alternative models of B2B e commerce. Electronic Payment System: Types of payment systems –e-cash and currency servers. Applications to Customer Relationship Management. E-mail etiquette and e-mail security. Web counters. Risk management options for epayment systems. E -marketing-Traditional web promotion. Costs of EDI infrastructure. Protecting electronic commerce assets and intellectual property. 6. BBA. Business application of e-commerce. smart cards. Product and service digitisation. electronic purses and debit cards. Data and message security. S ecurity tools. Reasons for slow acceptability of EDI for trading. EDI and paperless trading. 8. Internet based EDI. 7. Evolution of World Wide Web. nature and scope. Encryption and concepts of public and private key infrastructure. Vans. 4. Using public and private computer networks for B2B trading. B2C. e-cheques. Set standards. Order billing. XML -EDI and its application. Remote servicing. Future o f Web. Business to Consumer E-Commerce Applications: Cataloging. Legal environment-borders and jurisdiction. Order planning and order generation. fulfilling and delivery. 5. Alternative methods of customer communication such as e -mail. Client server network security. Firewalls. Web site strategies. contracting and contract enforcement. Course Outline: 1.

society. Ethical Issues in e commerce.) . Discriminant Analysis. 4. Suggested Readings: 1. Smith.R. Cyber laws in India and their limitations. The Heart of eBusiness (UK : Elsevier Ltd. Awad. technology. 9. and Dave Chaffey (2005).International cyber laws – cyber laws – Aims and salient Provisions. P. Taxation and e-commerce. (New Delhi : Pearson Educatin). (2007).0: Roadmap for Success (new Delhi : Pearson Education). Kenneth C. F-test and Chi-Square test. Factor Analysis. 2. Statistical Packages: Use of specific packages in areas like Multiple Regression. Elias M. Electronic Commerce: From Vision to Fulfillment (New Delhi : Pearson Education). Con -joint analysis. and Carol Guercio Traver (2002) E -commerce: business. 3. Small sample tests such as. Ravi and Marcia Robinson (2001). Laudon. Business 2. Kalakota. eMarketing eXcellence. ANOVA.

Organization and Administration of Insurance: Management Organization: Departmentalisation. earned surplus and profitability. Exclusion of Coverages. Health Insurance: Medical Insurance Types of Health Insurance Coverages. Elements of insurable risk. Course Outline: 1. Development life. Interpretation of the Contract. This course also aims at providing the knowledge of Insurance Company’s Management.A. Pitaman. Classes of life insurance. Claims. special purpose policies. Buying a health insurance policy. Aviation insurance: Special Features – types of Cover. classification and burden of risk. Insurer’s Investments. Family income. Marine Insurance including Inland Rail/Road Transit insurance. Doctrine of informal Warranties and beneficent interpretation. types of losses covered. Miscellaneous (Accident) Insurance: Fidelity Guarantees and Bonds – Burglary Insurance – Money-in-transit Insurance. Insurance as a device to hedge risk. 4. 3. Government as Insurer and a regular. Industrial Risk Insurance. marketing. Engineering. re serves of property and liabilities of insurer. underwriting and pricing of insurance. Consequential Loss Insurance – Standard Consequential Loss Policy Form – Conditions. Health insurance contract. Fire Insurance – Types of Policies – Floating Policies and Declaration Policies. Marine and Aviation Insurance. Financial reporting. Public Liability Policy: professional Indemnities – Employers’ Liability Insurance. . Functions of Insurer. Personal Accident: Scope of Various covers. Life and Health Insurance: Life Insurance and annuities broad c lassification of Life insurances. W.Course 7221 : INSURANCE MANAGEMENT Time: 3 Hrs. and loss control. Financial Structure. Banker’s Indemnity Insurance and other important insurance covers. characteristics of an Insurance Contract. retention and re-insurance. the risk and its management. various insurance policies and their structure along with the legal dimensions involved. Principles and Practices of General Insurance: Meaning. Suggested Readings: 1. Dinsdale. “Elements of Insurance”. 2. Motor Insurance – type of: Vehicles and their Policies – Rules & Regulations – Policy Forms. Legal frame work of Insurance: Insurance and Law of Contracts. Accident. Marks: 100 Objective: This course aims at a familiarizing the participants with the concept of insurance. Conceptual Framework: Risk. Peril and hazard. Joint Life Policies. Endorsem ents and Clauses – fire Protection System. 5. Discounts – Special Rating of Large Industrial Risks. Family policy. Max. Family maintenance. Structure of Ind ian Insurance Industry. Engineering Insurance: Machinery Breakdown Insurance – Contractors All risks Insurance and various other policies – Miscellaneous Annual Policies – Advance Loss of Profits Insurance. Functions and Scope of Fire. 1971.

Prentice Hall Inc.. Englewood Cliffs N. “Consequential Loss Insurance an d Claims”.J . 11th Edition.2. Denis Riley. Dorfman Marks S. 4th edition. 3.. 5th Edition. . Nicholas Legh – Jones. London. “Introduction to Risk Manageme nt and Insurance”. John Birds and David Owen. Sweet & Maxwell. 2008 . “ MacGillivray on Insurance Law”. London: Sweet & Maxwell. 4. 1977.

Marks: 100 Objective: The purpose of this course is to equip the student with the principles and techniques of actuarial practice. 2. 4th Edition. Basic Mathematics: Basic functions. Course Outline: 1. Harry Freeman. Cambridge [Eng. Select and other tables. Max. . Elementary functions. Commutation columns. “Compound Interest and Annuities – Certain”. Policy value. Simple methods of determining the rate of interest in a transaction. Annuities -certain. Periodical payments. Joint-life Annuities and Assurances: Value of and premiums for joint -life and contingent annuities and assurances.Course 7222 : ACTUARIAL PRACTICE Time: 3 Hrs. Underwood. 2nd Ed. 2. “The Elements of Actuarial Science ”. Pitman. 3. Single life annuities and assurances. the central death rate. Conversion tables.E. Special annuities and assurances. Complete annuities. Suggested readings: 1. Cambridge at the University Press. Life Contingencies: Mortality tables. Capital redemption assurance. Loans repayable by installments. Valuation of simple loans and debentures. 3.W. Temporary and defer red annuities and assurances. Donald D. “Mathematics for Actuarial Students ”..A. 1949.] Published for the Institute of Actuaries and the Faculty of Actuaries at the University Press. 1970. The paper requires at least a prior general knowledge of mathematics and statistics. R.

Programmes M. Course : Comparative Statement of Existing and Revised M. Course (Existing Programme) Marks Duration (Hours) 3 3 3 3 3 3 3 3 6101 6202 6103 6102 6203 Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions 6201 Managerial Accounting 6104 Financial Management and Policy 6204 Marketing Management M.Com.Com.Com. Course (Revised Programme) Part I I I I I I I I Semester I II I I II II I II Marks Duration (Hours) 3 3 3 3 3 3 3 –I pulsory Courses Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions Managerial Accounting Financial Management and Policy Marketing Management 75 75 75 75 75 75 75 75 100 100 100 100 100 100 100 – II 75 75 75 75 3 3 3 3 6301 6302 6402 6401 Strategic Management Accounting Theory and Practice Human Resource Management International Business II II II II III III IV IV 100 100 100 100 3 3 3 3 pulsory Courses Strategic Management Accounting Theory and Practice Human Resource Management International Business nal Courses nal Group 1 er 1 er 2 nal Group 2 er 1 er 2 75 75 75 75 3 3 3 3 … … … … Elective 1 (Paper 1) Elective 2 (Paper 1) Elective 1 (Paper 2) Elective 2 (Paper 2) II II II II III III IV IV 100 100 100 100 3 3 3 3 62 .Com.M.

I 7161 Human Resource Development 7162 Training and Development II II III IV 100 100 3 3 Marks p EE .Accounting Management Control and Information System International Accounting Duration (Hours) Any two groups from the following electives to be selected at the commencement of M.nal Papers Marks Duration (Hours) Elective Papers student shall be required to choose any two groups from the following s: 75 75 75 75 3 3 3 3 p EA .2 Project Management and Financial Services International Financial Management 75 75 3 3 II II III IV 100 100 3 3 p EH1 . Part II .II 7111 Project Management and Financial Services 7112 International Financial Management Group G: Human Resource Management . Com.I Financial Market and Institutions Security Analysis and Portfolio Management p EF2 – Finance .Semester III.Applied Economics Industrial Economics Applied Econometrics p EC-Computer Application and Information Technology Computer Application in Business E-Commerce 75 75 75 75 3 3 3 3 II II II II III IV III IV 100 100 100 100 3 3 3 3 p EF1 – Finance . While the first paper of each of the selected groups will be taught in Semester III. Group J: Accounting 7191 Management Control and Information II III 100 3 System 7192 International Accounting II IV 100 3 Part Semester Group K: Applied Economics 7201 Industrial Economics 7202 Applied Econometrics Group L: Computer Application and Information Technology 7211 Computer Applications in Business 7212 E-Commerce Group A: Finance – I 7101 Financial Market and Institutions 7102 Security Analysis and Portfolio Management Group B: Finance .Human Resource Management – I Human Resource Development Training and Development 75 75 3 3 II II III IV 100 100 3 3 63 . the second paper of each of the selected groups will be taught in Semester IV.

Taxation Management Principles and Practice of Taxation and Indian Tax System Corporate Tax Planning p EL .2 Advertising and Sales Management Consumer Behaviour p ET .Human Resource Management .Corporate and Industrial Laws Corporate Law Industrial Law 64 .Marketing I International Marketing Marketing Research 75 75 75 75 75 75 75 75 3 3 3 3 3 3 3 3 II II II II II II II II III IV III IV III IV III IV 100 100 100 100 100 100 100 100 3 3 3 3 3 3 3 3 p EM2 – Marketing .I 7121 International Marketing 7122 Marketing Research Group D: Marketing .2 Industrial Relations Management of Transformation 75 75 Marks 75 75 75 75 p EI-Insurance Insurance Management Actuarial Practice 3 3 Duration (Hours) 3 3 3 3 Group H:Human Resource Management – II 7171 Industrial Relations 7172 Management of Transformation Group M: Insurance 7221 Insurance Management 7222 Actuarial Practice Group I: International Business 7181 India’s Foreign Trade and Investment 7182 Management of International Business Operations Group C: Marketing .II 7131 Advertising and Sales Management 7132 Consumer Behaviour Group E: Taxation Management 7142 Principles and Practice of Taxation and Indian Tax System 7141 Corporate Tax Planning Group F: Corporate and Industrial Laws 7151 Corporate Law 7152 Industrial Law II II Part II II II II III IV Semester III IV III IV 100 100 Marks 100 100 100 100 3 3 Duration (Hours) 3 3 3 3 p EIB-International Business India’s Foreign Trade and Investment Management of International Business Operations p EM1 .

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