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Annexure – III
UNIVERSITY OF DELHI
MASTER OF COMMERCE (M.COM.)
(Revised Semester based Course Proposal)
Rules, Regulations and Course Contents
Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011
M.Com. Syllabus as per revised course structure to be effective from Academic Year 2009-10 and onwards
(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009)
I Proposed M.Com. Programme Structure 1-3
Scheme of Examination, Pass Percentage, Promotion Criteria etc.
Course Contents and Reading Lists of M.Com. Programme
6 - 83
Comparative Statement of Existing and Revised M.Com. Programme
84 - 86
MASTER OF COMMERCE (M.Com.) DEGREE (Examination Scheme) 1. A candidate seeking admission to M. Com. course must have: I. Passed B.Com. (Hons.) degree from University of Delhi or any other University recognized equivalent th ere to, with at least 50% marks, II. Passed B.Com. (Pass) or B.Com. Degree from University of Delhi or any other university recognized equivalent there to, with at least 55% marks. III. Passed B.A. (Hons.) Economics degree from University of Delhi or any other university recognized equivalent there to, with at least 50% marks. IV. Passed B.B.S., B.B.A., B.I.F.A. and B.B.E. degree from University of Delhi or any other university recognized equivalent thereto, with at least 60% marks Note: 1. The eligibility conditions for admission to M. Com. course are same for the regular and the correspondence (SOL) students. 2. Candidates appearing for the final year degree examination may also apply provided they are able to produce their mark sheets before 15 th October, 2009.
2 (a) Subject to the control and general supervis ion of the Academic Council, the instruction and routine in the M.Com. Course shall be under the direction of the Dean, Faculty of Commerce and Business and the Head, Department of Commerce. (b) Except in respect of his/her work in the Course each stu dent shall remain under the control and discipline of his/her own College e.g., a student expelled from his/her college is /pso-facto expelled from the Course. 3. 4. English shall be the medium of instruction and examination. Examinations shall be conducted at the end of each Semester as per the Academic Calendar notified by the University of Delhi
The scheme of examination shall be as follows:
The M.Com. Programme is divided into two parts as under. Each Part will con sist of two Semesters. Part - I Part – II First Year Second Year Semester Semester I Semester III Semester Semester II Semester IV
Com. Once a group has been selected. 2. While the first paper of each of the selected group s will be taught in Semester III. 6203 and 204) for this semester. Total Marks Dura tion (Hrs. Notes: 1. no change in selected groups will be allowed later. Grand Total 1600 64 Elective Groups: Any two groups from the available electives to be selected at the commencement of M.: Elective II (Paper 1) Total Part II : Semester IV Paper 6401 : International Business Paper 6402 : Human Resource Management Paper ---. . Part II : Semester III Paper 6301 : Strategic Management Paper 6302 : Accounting Theory and Practice Paper ---.) Part I : Semester I Paper 6101 : Organization Theory and Behaviour Paper 6102 : Statistical Analysis Paper 6103 : Economic Analysis Paper 6104 : Financial Management and Policy Total Part I : Semester II Paper 6201 : Managerial Accounting Paper 6202 : Business Environment Paper 6203 : Quantitative Techniques for Business Decisions Paper 6204 : Marketing Management Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the compulsory papers mentioned above (namely paper 6201.: Elective I (Paper 1) Paper ---. Part II .The schedule of papers prescribed for various semesters shall be as follows. the student may opt for any one of the interdisciplinary courses specified in the syllabus.: Elective II (Paper 2) Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the two compulsory papers (namely Paper 6401 and Paper 6402). the second paper of each of the selected groups will be taught in Semester IV. Papers Marks Written Internal Assmnt. 3.: Elective I (Paper 2) Paper ---. 6202.) Credit (Hrs. the student may opt for any one of the interdisciplinary courses specified in the syllabus. The elective groups in the Semester IV w ill remain the same as the ones selected in Semester III.Semester III.
II Paper 7131 Advertising and Sales Management Paper 7132 Consumer Behaviour Group E: Taxation Management Paper 7141 Corporate Tax Planning Paper 7142 Principles and Practice of Taxation and Indian Tax System Group F: Corporate and Industrial Laws Paper 7151 Corporate Law Paper 7152 Industrial Law Group G: Human Resource Management . the list of elective groups which will be offered durin g the semester depending upon the faculty members and the demand of electives.II Paper 7111 Project Management and Financial Services Paper 7112 International Financial Management Group C: Marketing . Group A: Finance – I Paper 7101 Financial Market and Institutions Paper 7102 Security Analysis and Portfolio Management Group B: Finance .I Paper 7121 International Marketing Paper 7122 Marketing Research Group D: Marketing .I Paper 7161 Human Resource Development Paper 7162 Training and Development Group H: Human Resource Management – II Paper 7171 Industrial Relations Paper 7172 Management of Transformation Group I: International Business Paper 7181 India’s Foreign Trade and Investment Paper 7182 Management of International Business Operations Group J: Accounting Paper 7191 Management Control and Information System Paper 7192 International Accounting Group K: Applied Economics Paper 7201 Industrial Economics Paper 7202 Applied Econometrics Group L: Computer Application and Information Technology Paper 7211 Computer Applications in Business Paper 7212 E-Commerce Group M: Insurance Paper 7221 Insurance Management Paper 7222 Actuarial Practice .List of Elective Groups The Department will announce in the beginning of the respective semester.
(d) Students who do not fulfill the promotion criteria (c) above shall be declared fail in the Part concerned. Pass Percentage & Promotion Criteria (a) The minimum marks required to pass any paper in a semester shall be 40% in theory and 40% in Practical. The student must secure 40% in the End Semester Examination and 40% in the total of End Semester Examination & Internal Assessment of the paper for both theory & practical separately.e. (c) No student would be allowed to avail of more than 3 chances to pass any paper inclusive of the first attempt.Interdisciplinary Course Interdisciplinary Paper A (Part I: Semester II) Interdisciplinary Paper B (Part II: Semester IV) The list of specific interdisciplinary paper s will be announced at the commencement of the academic session. seminars etc. arranged by the Department/ College from time to time. However. (b) However. However. he/she will have to clear the remaining papers while studying in the 2nd year of the programme. they shall have the option to remain the . Programme. Com. the student will be promoted automatically from I to II and III to IV Semester.. 7. a candidate who has secured the minimum marks to pass in each paper but has not secured the minimum marks to pass in aggregate may reappear in any of the paper/s of his choice in the concerned semester in order to be able to secure the minimum marks prescribed to pass the semester in aggregate. up to 60% : Candidates securing 40% and above. (a) Minimum marks for passing the examination in each semester shall be 40% in each paper and 45 % in aggregate of a semester. wherever applicable. (c) A student shall be eligible for promotion from 1 st year to 2 nd year of the course provided he/she has passed 50% papers of I and II Semester taken together. (b) No student will be detained in I or III Semester on the basis of his/her performance in I or III Semester examination. i. 6. up to 50% : I Division II Division III Division 8. The minimum percentage of attendance required will be notified by the D epartment at the commencement of the session. ATTENDANCE REQUIREMENT The students are required to attend tutorials. (d) No student shall be admitted as a candidate for the examination for any of the Parts/Semesters after the lapse of four years from the date of admission to the Part-I/Semester-I of the M. (e) Successful candidates will be classified on the basis of the combined results of Part-I and Part-II examinations as follows: Candidates securing 60% and above : Candidates securing 50% and above.
tests. Any student failing in all the papers of old scheme of a Part in the old scheme shall have to opt for the new scheme of examination of that part but the course will have to be completed in three years as stipulated. . Examinations for courses shall be conducted only in the respective odd and even Semesters as per the Scheme of Examinations. Regular as well as ex-students shall be permitted to appear/reappear/impro ve in courses of Odd Semesters only at the end of Odd Semester and courses of Even Semesters only at the end of Even Semesters. The duration of writt en exanimation for each paper shall be three hours. classroom participation. The system so decided will be communicated by the Department to respective colleges. term papers. seminar. (b) 10. (a) The system of evaluation shall be as follows: Each course will carry 100 marks. and attendance. of which 30 marks shall be reserved for internal assessment based on a combination of tutorials. 12. 11. 9. The remaining 70 marks in each paper shall be awarded on the basis of a written examination at the end of each semester. (e) A student who has to reappear in a paper prescribed for Semester I/III may do so only in the odd Semester examinations to be held in November/December. The old scheme of examination will continue for three years from the year of commencement of New Scheme of examination. project work. A student who has to reappear in a paper prescribed for Semester II/IV may do so only in the even Semester examinations to be held in April/may.marks in the papers in which they have secured Pass marks as per Clause (a) above. The weightage given to each of these components in a combination shall be decided and announced at the beginning of the semester by the Department in consultation with the teachers.
Behavi our modification. values. Situational approach. Contemporary issues in leadership .. models. attitudes. 4. Johari Window. 3. 2. sources of conflict patterns. Bases of Power. Organizational Development: concept and intervention techniques. Behavioral approach. determinants. Feedback. Organizational Theory: Structure Design and Application. Individual and organi zational factors to stress. status. challenges and opportunities of OB. Ltd. 3rd ed. Group Decision making and Communication: Concept and nature of decision making process.P. Maslow’s Need Hierarchy. formal and informal structure. Robbins. Mc Graw Hill International. Organizational Behaviour. Prentice Hall of India Pvt. Organizational Culture. 6. equity) expectancy model. Power and Conflict: Concept and theories. 2. Leadership effectiveness. Max. 2008. personality and emotions. 11th Edition.III : COURSE CONTENTS AND READING LISTS OF M. Marks: 100 Objective: The objective of the course is to develop a theoretical understanding among students about the structure and behaviour of organiza tion as it develops over time. models of communication. Authority. Organizational Development and Stress Management: Concept and determinants of organi zational culture. Cognitive evaluation. The course will also make them capable of realizing the competitiveness for firms. Contemporary theories of motivation (ERG. Leadership. power tactics. New York. Fred. Bureaucratization of organi zations.P. Luthans. Motivation and organi zational effectiveness. management of stress. Individual Behaviour: Foundations of individual behaviour. S.. Perceptual process. TA. PROGRAMME Course 6101: ORGANIZATIONAL THEORY AND BEHAVIOUR Time: 3 Hrs.. Organizational Theories and Behaviour: Classical. goal setting. commu nication effectiveness in organizations. Motivation: Need hierarchy. levels and conflict resolution strategies. Chris Argyris behaviour patterns. 5. New Delhi. Transaction cost and organizational behaviours.COM. 3. Organizational Behaviour-concepts. 2007. Suggested Readings: 1.. 2007. Contributing disciplines to the OB. consequences of stress on individual and organi zation. Ltd. Power and conflict. Individual versus group decision making. Robins S. Flat and Tall structures. Theory X and Theory Y. Organizational Behaviour (13th edition). Case Studies: Some cases of real business world are required to be discussed. Neo -classical and Contemporary. Two factor theory. Nominal group technique and Delphi technique. Power. Course Outline: 1. .. Prentice Hall of India Pvt.
6.The emphasis will be on their applications to business and economic situations. 1999. Exponential. Spiegel. Theory and Problems of Statistics . Large sample tests for proportions. Aczel. Power of a t est.) . Hypothesis Testing. Course Outline: 1. Case Studies: Application of statistics to some cases of business enterprise are required to be discussed. 8. Levin. Statistics for Management. multiplication and Bayes Theorem. 7. Non-Parametric Tests: Chi-square test. Statistical Quality Control: Control charts for variables and attributes. McGraw Hill International (2 nd ed.. Margina l analysis.Course 6102 : STATISTICAL ANALYSIS Time: 3 Hrs. 5. Kazmeir Leonard J. M. Point Estimation and interval estimation. Schaum Publishing Company. Norval F. R. Design of Experiments and analysis of variance. 2. Marks: 100 Objective: The objective of the course is to acquaint students with some of the important statistical techniques for managerial decision making . Sign test. Suggested Readings : 1. Probability Distribution: Binomial. and D. Probability and Expectation: Approaches to probabi lity. Pohl. 4. Prentice-Hall of India. Median test and Rank correlation test.S.R. Decision tree. 4. Beta and Normal Distributions. Complete Business Statistics.. 2. 3. McGraw Hill. Statistical Decision Theory: Risk and uncertainty. Addition. 3. Amir D. Properties of an estimator. Basic Statistics for Business and Economics . Regression Analysis: Simple and multiple linear regression analysis up to three variables. Sampling distribution of a statistic and its standard error. Small sample tests –t and F tests. Acceptance sampling. Rubin. Sampling and Sampling Distributions: Methods of sampling. Expected value approach. means and standard deviations. Mathematical Expectation.I. 9. Poisson. Max.
Basis of pricing.Course 6103: ECONOMIC ANALYSIS Time: 3 Hrs. Relevance of profit maximization in the modern context. Concept of productivity. regulatory aspects of monopoly. 7. Demand for durable goods. Discriminating monopoly. Monopoly. Relating the structure with market situations. growth theories. Revealed preference. 9. CES. Slutsky’s analysis of demand. isocost lines. 8. Pricing practices: Economics of advertisement costs. ma nagerial theories. risk aversion. Indifference curve analy sis. Efficiency and the firm. behavioural approaches. Social cost of Monopoly. band wagon effect and the demand function. Production and Cost: Production f unction. satisficing theory etc. Risk and uncertainty and the Decision making: Concept of risk. The type of goods and the demand function. Monopolistic competition. Barrier to entry. Dumping and other practices. VES and Translog. Inter – temporal demand function. Demand and supply of factors of production. Minimum wage and price structure. Bilateral monopoly. 6. . Expansion path and Multiproduct firm. scope economies. risk preference. theory of attributes. 2. Problem of estimating cost and production functions. 5. Pricing and wages. isoquants ridge lines. duopoly . Duality between production and cost function . Firm and its objectives: Theories of the firm. scale economies. Adjusting business decision for risk. oligopoly. The effort is to make them capable of using various concepts to deal with business problems in a globalised economic environment. Competition and markets. short run and long run cost functions. Price and output relationship under different market structures: Perfect Competition. Estimation of cost function. return to scale. Industrial innovation and technology and technological environmental forecasting. labour pricing. Consumer Behaviour: Determination of demand. Empirical production function: Cobb -Douglas. Economics of information: Symmetric and Asymmetric Information . Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of micro -economic theory and their use in business decision making. 3. Technological change and t he global market economy: Impact of technological change on productivity. isoclines. Profit theories and profit management. Transfer Pricing. 4. Law of variable proportion. Game theory and oligopolistic behaviours. Max. Cost function: Classificatio n of costs. Course Outline: 1. Indifference preference. risk -return evaluation. snob appeal. labour and market structure. Factor pricing: Elements of factor pricing. Estimation of production function.
Sen Anindya. 7. A. and Daniel L. 6. 2.. Madala G. Edward P. Norton. 3. Micro-Economic Theory.. Suggested Readings : 1. Book Company. Koutsyiannis. McGraw Hill. New Delhi. Oxford University Press. Micro-Economics: Theory and Applications . . Cases: Some cases involving the use of concepts of the micro -economics are required to be discussed. The Theory of Industrial Organization. John P. Prentice Hall of India. New York. Micro Economics. Richard D. Pindyck Robert S. Rubinfeld. 1999. Modern Microeconomics. New Delhi. (1998 Reprint). 4. Micro Economics. Homewood Illinois. 3). Irwin. 5. Macmillan Press Ltd. Gould. Lazear.. Inc. Tirole J. 1996.10. Third Edition. 1988. Theory and Applications . Micro-Economic Analysis (ed. and Ellen Miller.. 1992. Varian. Cambridge MIT Press.S.
Financial Management. and S. cash dividend. capital budgeting decisions under constraints and with multiple objectives using Mathematical Programming Models.A. 4. Risk-Return framework for financial decision -making. Corporate Finance. theories of capital structure. and buy-back of shares. financial leverage and its impact on the valuation of firm. Van Horne.. Vikas Publishing. types of dividend policy-constant pay-out ratio and constant dividend amount policies. Damodaran.Course 6104: FINANCIAL MANAGEMENT AND POLICY Time: 3 Hrs. 7. theories of dividend policy and their impact on the value of a firm. 5. 2001. Westerfield and J.. 5. 2. Marks: 100 Objective : The objective of the course is to acquaint the students with the basic analytical techniques and methods of financial management of business firms. A. optimal capital structure. An alysis of some case studies. role of a finance manager in a firm and Agency problem. objectives and scope. Principles of Corporate Finance . 9th Ed. The course also provides students the exposure to certain sophisticated and analytical techniques that are used for taking financial policy decisions. James C. Corporate re-structuring: Mergers and Acquisitions -types. 2008. estimation of working capital requirement. Capital budgeting decisions under uncertainty and their evaluation using Statistical Decision Theory.A. 2nd Ed. Mye rs. determinants of capital structure. Max. Capital budgeting decisions under inflation. Capital Structure: Concept. Brealey R. 6.C. financial decision-making and types of financial decisions . Financial Management and Policy . M. Suggested Readings: 1.. Financial Management: Nature. “Corporate Finance: Theory and Practice ”. financing working capital. The empirical evidences on theories and the case studies relevant for above topics are required be discussed. Ross S. working capital policy and its management of cash. 4. 6th Ed. McGraw Hill. valuation and financing of acquisitions.. determinants of dividend policy and some case studies. Dividend Policy: Dividend and its form. Capital Budgeting Decisions: Nature and Kinds of Capital Budgeting Decisions. McGraw Hill. 3. right and bonus shares. 2. John Wiley & Sons. techniques of evaluating capital budgeting decisions. Analysis of Real life capital budgeting decisions-some case studies. R. Mathematical and Simulation Models for Working Capital Decisions. . Jaffe. 3. sources of takeover gains.W. Course Outline: 1. Prentice Hall of India 12th Ed. Pandey I. Working Capital Planning and Management: Basics of working capital planning and management. 7th Ed. account s receivables and inventories.
Role of Management Accountant. Return on Investment (ROI) Versus Residual Income (RI). Labour. 2. Activity Based Product Costing – Concept and uses. Profit Volume (P/V) Analysis. Management Accounting – Nature and Functions. Product-Mix. Cost-Volume-Profit (CVP) Analysis – Contribution Margin. methods and techniques of management accounting and to make the students develop competence with their usage in managerial decision making and control. Emerging Costing Approaches. Add/Drop. Optimal use of Limited Resources. Types of Managerial Decisions – Make/Buy. Standard Costing – Concept. Marks: 100 Objective: The objective of the course is to enable students to acquire sound Knowledge of concepts.. Revenue Centre. Break – Even Analysis. Prentice Hall. Investment Centre. Robert Kaplan and S. Transfer Pricing Methods. 2001. 9. Non. Types of Standards. Fixed Versus Flexible Budgeting. Sell/ Process Further. 6. Responsibility Accounting and Divisional Performance Measurement – Advantages and Disadvantages of Divisionalisation. Mark Young. 3. Variable and Absorption Costing – Concept. Cost Concepts and Classifications. Responsibility Centres – Cost Centre. Advantages. 10. 5. Comparison. Multiple -Product Analysis. Differential Analysis. Atkinson Anthony A. Preparation of Different Types of Budgets. Cost vs. 7. Divisional Performance Measurement – Measures of Performance. Responsibility Performance Reporting. Budgeting – Nature and functions. . Managerial Uses of Variances. Course Outline: 1. Variance Analysis. Applications of Variable Costing. Special Order. Decision Making Process. Operate/Shutdown. Overhead. Profit Centre. Relevant Information and Short -Run Managerial Decisions – Managerial Decision Making. Concept of Respons ibility Accounting. Pricing Decisions.Course 6201: MANAGERIAL ACCOUNTING Time: 3 Hrs. Suggested Readings : 1. Materials. Preparation of Income Statements. Management Accounting. Management Accounting. Management Accounting. 4. Banker. Rajiv D. Max. Financial vs. 8.Financial Performance Measures.
2. Problems and Cases. 4. New Delhi. S. McGraw Hill. Introduction to Management Accounting . Horngreen Charles T. Advanced Management Accounting. 6. Management and Cost Accounting . 2006. and E... Chand & Co. Jawahar Lal. 2000. McGraw Hill Education. 2006. Stratton. Prentice Hall of India. Thomson Learning. Drury Colin. Noreeb. S undem and William O. Managerial Accounting. Hilton. Text. Managerial Accounting. Garison R. 2009 . Ronald W. and Gary L.W.H. 5. 2001. 3.
3. IS -LM-BOP curve analysis and implications for policy choices. Interaction of ag gregate demand and aggregate supply and the determination of real income. Asset choices in an open economy and capital flows. Macro economic indicators and forecasting of macro-economy. Shifts in aggregate demand. types. Globalization. policy alternatives. demand management policies. Implications of modified IS and LM functions on relative efficacy of fiscal and monetary policies. Economic Policies and Macro Economic movements in an open economy.This course is to be taught with contemporary issues relevant in the environment of Indian business with notable examples and illustrations. 5. causes and costs of unemployment. NOTE: . 2. 8. and emerging business environment. Inflation and unemployment: Impact of unemployment on IS -Curve. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of macro -economics and the macro environment in which a business organization operates. Exchange rate regimes. Course Outline: 1. The course would also make the student capable of analyzing and understanding the macro economic policies of the government implemented from time to time and assess their impact on business.T.O. Environmental Laws. Asset markets. Theories of unemployment. foreign exchange markets. Expectations and Economic Behaviour. Short and long run aggregate supply and shifts in aggregate supply. Macro-economic environment. aggregate supply and the price level. Consumer Laws. W. External balances. 9. Aggregate demand.Course 6202: BUSINESS ENVIRONMENT Time: 3 Hrs. Costs and Business Behaviour. 6. Cost and Business Behaviour. 4. Basic IS-LM frame-work. Liberalization and Business environment. 7. Economic Planning and the emerging environment. Trade flows. Inflation and unemployment. the demand for and the supply of real balances and their interest elasticities. Max. Real Business Cycles. Economic Growth (Theories in Modern Co ntext) its variables and strategic planning. .
3rd edition 2005. Macmillan. R. 2. 4. 3. First East – West Press. and S. Branson William H. . 1.Suggested Readings: The basic readings have been provided below and additional readings will be provided on year to year basis. Macro Economic 4th edition. Fischer Macro Economic 6th edition Publisher Tata McGraw Hill. N. Dornbusch. LPE.. Gregory. Oliver Blanchard Macro Economic 4th edition Pearson Education. Mankiw. Macro Economic Theory and Policy.
Course 6203: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS Time: 3 Hrs. 13. Markov Analysis: Brand-switching analysis. Introduction: Quantitative approach to management decision making. 5. maximization objective. Games of mixed strategy. 6. Networks with three estimates of time. PERT/cost. Deciding optimum safety st ock and reorder level. Economic order quantity (EOQ) models. Marks: 100 Objective: The objective of the course is to acquaint the students with the use of quantitative models in decision making. N-jobs to be processed on m machines in the same order of machines – by converting it into a two – n machine case. 10. single server and infinite and finite population . gradual replenishment without shortages. Transportation: Solving the problem. PERT/CPM: Networking with one estimate of time. Two jobs to be processed on m machines in the different orders of machines. 3. Max. Dominance. multiple optimum solutions. Course Outline: 1. multiple solutions and prohibited routes. Cases of unbalanced problems. 7. Assignment: Solving the problem. Resource allocation and resource levelling. Replacement of items that fail suddenly. Inventory Control: Techniques of selective control. Sequencing: n-jobs to be processed on two machines in the same order of machines. 8. 11.classical. price breaks and planned stock outs. Replacement Analysis: Replacement of capital assets – discrete cases when time value of money is not considered and when time value of money is considered. Queuing Theory: Elements of a queuing system. 9. 4. maximization objective and unacceptable assignments. Simulation (The emphasis should be on concepts and application of concepts) . Cases of unbalanced problems. 12. Game Theory: Games of pure strategy. Duality Sensitivity analysis. Equilibrium conditi ons. Models with Poisson arrival and services rates. degeneracy. testing optimality MODI method. Linear Programming: Mathematical formulation of linear programming problems and their solution using graphic approach and simplex algorithm. Integer Programming: Problem Formulation and solution. 2. Time-cost trade-off.
Ill.. McGraw . “Quantitative Techniques in Management ”.Hill.D. Vohra N...P.Suggested Readings: 1. “Quantitative Analysis for Business Decisions”. Levin. “Quantitative Approaches to Management”. Prentice – Hall of India. R.I. Bierman H. Irwin 1983 4. D. 3. 2. Jr. Hamdy A. . “Operations Research: An Introduction”. 3rd Edition. Rubin and J.P. The McGraw Hill companies. 2006. Stingson. Taha. C. 8 th Edition. Hausman..H. 7 th Edition. Homewood. Bonini and W.S. 1986.
Pricing Decisions: Objectives of pricing. Social. Developing and implementing a promotional campaign. business buying behaviour. Major product decisions. Procedure for setting price. Introduction : Traditional view of marketing. Positioning – concept. importance and major logistics decisions. rural marketing. socio -cultural. salient features and their applications in India. Ethical and Legal Aspects of Marketing. Industrial buying process. motivation and performance appraisal of distribution middlemen. determining optimal promotion mix. 9. Market Segmentation. New product development. 6. Marketing Environment: Significance of scanning marketing environmen t. Distribution Decisions: Channels of distribution – concept and importance. . 8. middlemen and their functions. Consumer buying decision process and influences. Promotion scene in India. Modern concept of marketing. direct marketing. Organizing and Control: Marketing planning process.Consumer vs. Different types of distributions. Buyer behaviour. Max. Marketing management process. Communication process. 5. Fa ctors affecting price of a product. Product Decision: Product conce pt and classification. internet marketing and other marketing developments – Issues. Marketing functions and role. Consumer Protection in India. Distribution logistics – concept. Pricing policies and strategies. Economic. Retailing and wholesaling – Developments and Indian perspective. Product life cycle – concept and appropriate strategies to be adopted at different stages. Targeting and Positioning: Bases and procedure for segmenting a consumer market.a strategic perspective. political and legal environment of marketing in India. demographic. Course Outline: 1. 3. Sales. 4. Services marketing. Evolution of marketing concept. 7. Channel management.their effectiveness. cost and profit analysis. Criteria for effective market segmentation. 2. Consumer adoption and innovation diffusion. Promoting through internet. Promotion Decisions: Meaning a nd importance of promotion. bases and process. Promotion tools.Course 6204 : MARKETING MANAGEMENT Time: 3 Hrs. Different ways of organizing the marketing department. Selection. 10. Marks: 100 Objective: The objective of the course is to familiarize the students with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to be able to manage marketing operations of a business firm. Target market selection and strategies. Marketing Planning. technical.
Stanton. 9th ed. Pearson Prentice – 2008.. Perrault. Principles of Marketing. Koshy Abraham. Fundamentals of Marketing. 12th ed. McGraw Hills.Suggested Readings: 1. Jerome. Kotler Philip and Kevin Keller Marketing Management. 5. 3. Basic Marketing: A Managerial Approach. McCarthy. Bruce J. and Gary Armstrong.. Jha Mithileshwar. Joseph P. 2008 2. 13th ed. Etzel. .. Kotler.. McGraw Hill. 11th ed. 2008. 2008. Marketing Management : A South Asian Perspective. Keller.. E. Jr. 4. Philip.Walker and William J. Cannon a nd William D.. Keller Kevin lane. Philip.. Michael J. 13 th Edition. Pearson Prentice-Hall 2008.
2.P. Selection of a suitable Corporate Strategy – Concept of Strategic Fit. Hitt M.A. SWOT Analysis. Strategic Implementation: Strategic implementation issues. Strategic options at SBU Level . Levels of Strategy. et. 3. Crafting and Executing Strategy : Text and Readings. Massachussets. 2005 Blackwell Publishers. 5. 2. Joint Venture and Strategic Alliance.A. Robert M. Strategic Choice: Generating Strategic Alternatives. Ansoff. Strategic Review: Evaluating Strategic Performance – Criteria and Problems. Concept of Corporate Restructuring. Igor. Thompson et-al. 4. Strategic Analysis: Analysis of Broad Environment . Marks: 100 Objective: The objective of the course is to help the students develop an understanding of the basic inputs in making and implementing corporate strategic decisions and also familiarize them with the issues and practices involved. Arthure A. Hayes. Marketing and R. Approaches to Strategic Decision Making.. Wiley. U. Analysis of Operating Environment . Strategic Management.Michael Porters’ Competitive Strategies. Max. Evaluation of Strategic Alternatives – Product Portfolio Models. Basic Model of Strategic Management. From Strategic Planning to Management. Organization Structure and Design.I. Core Compe tences. 2007. Objectives and Goals. Strategic Role of Board of Directors and Top Management. Acquisition.1976. Growth and Defensive Strategies. 15th ed. al. Contemporary Strategy Analysis . . Human Resource. Introduction: Concept and Role of Corporate Strategy. Course Outline: 1. McGraw Hill. Managing Strategic Change..Michael Porters Model of Industry Analysis. Strategic implications of social and ethical issues.. Grant. H. 4. 3. Functional Strategies – Production. Constructing Scenarios. Suggested Readings: 1. Exter nal Growth Strategies – Merger. Value Chain Analysis. Finance. Operationalising Competitive Strategies. Strategic Control. South Western. Declorch and R.. R.Course 6301: STRATEGIC MANAGEMENT Time: 3 Hrs. & D.S. Vision. Analysis of Stakeholder Expectations – Corporate Mission. 2009. Analysis of Strategic Advantage – Resource Audit. Planning and allocating resources. 5th ed. Strategic options at Corporate Level – Stability.Environmental Profile.
6. 8. Accounting Theory and Pr actice. Schroeder.S. Revaluation of fixed assets and income measurement.. Harmonization of corporate reports. Anthony R. Financial Accounting Theory and Analysis. 9. Accounting: Text and Cases . Suggested Readings: 1. gains and losses. Myrtle W. 7. Nature of ownership equities.A. Richard G. Depreciation policy. Himalaya Publishing House. 5. 3. Accounting Theory. 2005 . Marks: 100 Objective: The course aims at acquainting the studen ts with a coherent set of logical principles and a general frame of reference for evaluation and development of sound accounting practices. Clark and Jack M. expenses. 3. Issues in accounting standard setting. Merchant. working capital and total resource bases. Hawkins and K. Measurement and reporting of revenues. Ahmed Riahi Belkaoui. John Wiley and Sons. 2.F. Jawahar Lal. periodic and segment reporting. Different approaches to theory construction. 2000. Conceptual framework of financial accounting and reporting. 5. Course Outline: 1. D. 1999 2. Income concepts for financial reporting. McGraw Hill. L. Corporate Reporting: Objectives. Accounting method ology. Recent developments in financial accounting and reporting. Accounting Theory: Nature and Scope. 2008. Quorm Books. 10. 4. 2000. . Porwal. Cathey.N. Analysis and interpretation of s tatements of changes in financial position -cash. Accounting Theory. 4. TMH. Max. Valuation of asset and liabilities. disclosure requirements. Accounting standards in India.Course 6302: ACCOUNTING THEORY AND PRACTICE Time: 3 Hrs. Text Readings and Cases. Adjustments for changing prices and financial reporting.
India’s involvement in International Business. Domestic and foreign environments and their impact on international business decisions. Theory of customs union. Balance of payment deficits and adjustment policies. Marks: 100 Objective: The purpose of this course is to acquaint the students with nature. 2. structure and effects. Foreign trade multiplier. Counter trade. quotas and other measures and th eir effects. Regionalism vs. International Economic Institutions and Agreements: WTO. nature and scope. Contemporary Developments and Issues in International Business. UNCTAD. International Business Environment: Framework for analyzing international business environment. World trade and protectionism. Max. scope. Terms of trade. Balance of Payment Account: Current and Capital Account components and accounting system. multilateralism. 6.IMF. 10. Course Outline: 1. Structure and functioning of EC and NAFTA. Agreement on Textiles and Clothing. International collaborations and strategic alliances. Modes of entry into international business. Multinationals (MNCs) in International Business: Issue in investment. 3. International commodity trading and agreements. pricing and regulations. GSP.India’s involvement and consequences .GSTP and other international agreements and treaties. 4. Instruments of Commercial Policy: Tariffs. 7. technology transfer. Theoretical Foundations of International Trade: Reasons for international trade. IT and international business. Gains from trade. Regional Economic Integration: Free trade area. World bank. 5. International Financial Environment: Exchange rate mechanism and arrangement. International Business: Its Importance. 9. Trade creation and diversion effects. 8.Course 6401: INTERNATIONAL BUSINESS Time: 3 Hrs. International money and capital markets. Regional Economic Cooperation. Foreign investment flows – Pattern. Management of international business opera tions – complexities and issues. . Movements in foreign exchange and interest rates and their impact on trade and investment flows. structure and operations of international business and familiarize them with trends and developments in India’s foreign trade and investments and policy framework. theories of international trade. World trading environment – Pattern and structure of world trade in goods and services. customs union and common market.
Suggested Readings: 1. Danoes, John D. Radebaugh, Lee H ., and Daniel P. Sullivan International Business: Environment and Operations, 12th ed., Prentice Hall, 2009. 2. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective, Prentice Hall, 2009. 3. Hill, Charles, W.L., International Business, McGraw Hill Company, New York, 2009. 4. Ball, Donald, Wendall H. McCulloch, Hichael Geringer, Michael S. Minor and Jeanne M. McNett, International Business: The Challenge of Global Competit ion, 12th edition, 2009, McGraw Hill Co.
Course 6402 : HUMAN RESOURCE MANAGEMENT Time: 3 Hrs. Max. Marks: 100
Objective: The objective of the course is to acquaint student s with the techniques and pri nciples to manage human resource of an organization. This knowledge would make the student s capable of employing these techniques to harness the best of each individual working in the organization. Course Outline: 1. Nature of Human Resource Management, concepts, functions, themes and controversies. 2. HRM, Job Analysis and Job Design: Role of HR manager, Human resource planning and HR effectiveness. Job analysis techniques, job evaluation techniques, job description, job specification, job design approaches, job characteristics, approach to job design. 3. Business Strategy and Human Resource Strategy: Concepts and Relationship. Contemporary global trends and management of human resources. 4. Recruitment, Selection, Training and Development: Factors affecting recruitment, sources of recruitment (internal and external), basic selection model, psychological tests for selection. Requirement of a good test for selection. Training and Development. 5. Performance appraisal: Objectives, PA process, comparing actual performance with standards, Methods of appraisal. 6. Diversity at Work: Managing diversity, causes of diversity, the paradox of diversity, diversity with special reference to handicapped, women and aging. Empowerment and gender issues. 7. Compensation Management, Personnel audit and Re search: Wage versus salary, determination of compensation, incentives schemes, fringe benefits and labour welfare. Personnel audit and research. Emerging horizons in HRM. 8. Career planning and succession concepts, approaches and issues. 9. Human Resource information system: Developing HR information system. 10. Employees relations: Shifting forms from industrial relation to employees relations. Handling employees’ grievances. 11. Case Studies: Some Cases relating the learning from the course to business world are required to be discussed.
Suggested Readings: 1. De Cenzo and Robins, Fundamentals of Human Resource Management , 8th Edition, Prentice Hall of India, 2005. 2. Decenzo, David A. and Robbins, S.P. Fundamentals of Human Resource Management, 9th Edition, Wiley and Sons Ltd., John, 2006. 3. Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984 -2000.
Insurance Public and private Organization: Life and Non-life insurance companies: LIC & GICs working and regulatory framework. ‘Financial Markets and Institutions ’. Financial Instruments: Equity shares. Regulatory aspect of Banking. Financial markets: Nature. Financial repression and Interest rates. Performance of Indian banking . functioning and regulatory aspects. SEBI and its role as regulator.Course 7101: FINANCIAL MARKET AND INSTITUTIONS Time: 3 Hrs. 6. 6 th Edition. Pearson Education Ltd. Mishkin. Chit funds Organization. . Pension Funds: Organization and working of pension funds. Capital market: Primary and Secondary markets and their organization. 2. Reserve Bank of India – Report on Currency & Finance. 3. The regulatory framework and NRI investments. and Stanley G. Term structure of interest rates. 7. 8 th Edition 2008. Kohn. 4. Instruments. The course will provide the students an understanding of the inter -linkages and regulatory frame -work within which the system operates in India. Construction and uses of flow of fund matrix. Course Outline: 1. maturity and structure of interest rate. Place of foreign capital in the over all framework of Indian Financial system. Meir. 5. UTI and Private sector mutual funds.. preference shares. Functioning and its Regulation. Max. Suggested Readings: 1. Developing a credit information system . The Yield -curve. Indian financial system: an overview. Oxford University Press 2 nd Edition 2007. ‘Financial Institutions and Markets ’. Private placement channels. Analysis of supply and demand for funds. Financial Intermediation: Depository Institutions. Fredrick S. South Western Cengage Learning. Functions and Efficiency: Financial system and economic development. Marks: 100 Objective: The purpose of the course is to provide a sound information and knowledge of broad framework of Financial System and its constituents. Madura. Term lending . flow of funds in Indian economy. Engineered financial and monetary instruments. Foreign Capital: foreign capital as a source of finance. Interest rate: Level. Non-Depository Institutions: Mutual Funds: Measuring performance of Mutual Funds. Debentures and other fixed income securities. new issue market and secondary market -the allocative and operational efficiency. 8. 4. Jeff. Bank Credit: Working C apital and Bank funds. 3. Eakins. 2. Commercial Banks and Industrial finances. Sectoral and Intersectoral flows. Financial markets: Money market: Organization.
Prentice Hall of India. 3. 4. . “Security Analysis and Portfolio Management”. sources of risk 3. Alexander Gordon J. 6 th Edition Prentice Hall. Jordan. K.Course 7102: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Time: 3 Hrs. Portfolios of futures and options synthetics. 7. Fischer. types of return and risk. 8th Edition. 1997. Max. 5. Sources of Financial Information. “ Investments”. Frank. Reilly. and Keith. bond portfolio management strategies-passive. Nature. 2. C. Donald E. Brown. 2007. and Ronald. Thomson. Capital Asset Pricing Model (CAPM) and Arbitr age Pricing Model (APT): performance evaluation of portfolios. and Bailey Jeffery V. Options. Debentures. 2007. 6. unde rstanding of return and risk of a security. This course will provide the student the ability to understand and utilise the skill of optimising returns. Suggested Readings: 1. semi-active and active along with immunization strategies. Markowitz Model. Financial Derivatives: Futures. Portfolio Theories and Management: Traditional and Modern Portfolio Theories. Course Outline: 1. 6th Edition Prentice Hall of India. portfolio construction and performance evaluation are required to be discussed. Exotics and Financially engineered products. valuation of bonds. Efficient market hypothesis. Structure of Indian Securities market-An overview. 2. Analysis of Variable Income Securities (Equity): Approaches to security (equity) analysis-Fundamental Analysis along with valuation models of equity a nd Technical Analysis. J. 4. 6th Edition. Securities Analysis: two-parameters frame work. process and scope of financial assets investment decisions. Sharpe’s Single Index Model. Active and Passive portfolio management. Hull J. Options. “Investment Analysis and Portfolio Management”.C. analysis of risk in bonds-duration and convexity. The focus at different places is to build models and discuss their validity and application to practical situations. “Futures and Other Derivatives”. Certificate of Deposits. problems associated with revision of portfolio. 1995. Sharpe William F. Marks: 100 Objective: The objective of the course is to establish a conceptual frame work for the study of security analysis and portfolio management. Analysis of Fixed Income Securities: Bond fundamentals. Case Studies in security analysis. Single and multi-index models.
5th ed. 2007 . investment criterion and choice of techniques. Insurance: insurable and non -insurable risk. appraisal. Depository Institutions and financial services. Financial Services and banking system. collaboration arrangements. functioning of banks. 6. Tata McGraw Hill. 4. Irwin. 2002. Estimation of shadow prices and social discount rate. Tax considerations in project preparation and the legal aspec ts.. Forfeiting.Y. identification of investment opportunities. Prasanna Chandra. Loan syndication for the projects. Marks: 100 Objective: The aim of the course is to enable the student to evolve a suitable framework for the preparation. Financial Services and Financial Institutions: Value Creation in Theory and Practice. monitoring and control of investment pro jects. Cost and Time Management issues in Project planning and management. 5. 10. Credit Rating Mortgages. 2005 (latest Edition). Financial services. Financial Services. Suggested Readings. Custodial services.. Types of insurable risks. Dietrich J. 2. New Delhi. financial planning.K. estimation of cos ts. Securitisation. Leasing. Project Management. Prentice Hall. 7. 8. liquidity and profitability. monitoring and control and hedge risk of industrial proj ect. Project Preparation Appraisal and Implementation . .Course 7111: PROJECT MANAGEMENT AND FINANCIAL SERVICES Time: 3 Hrs. Factoring. McGraw Hill. Financial Services and non depository institutions. Richard D. Clifford Gray.. Merchant Banking. 4th ed. Khan M. 1996. Estimation of fund requirements. Characteristics and role of financial intermediaries. social cost benefit analysis in public and private sectors. The course would also help to understand the role of financial services in project management and would make its student understand how to mobilise finance for domestic and international projects. New Jersey . Benefit of insurance to project planners. Performance. Course Outline: 1. risk analysis. Commercial Banks and their changing role. Benefits and limitations of –Risk Management Policy. evaluation of mutual funds. Relevance of social cost-benefit analysis. 2. Project review/control-Evaluation of project. need for financial services various types of financial service: Fund based and Non-Fund based. PERT/CPM. Project appraisal: Business criterion of growth. Max. demand analysis and commercial viability. Depository Services. Project Preparation: Technical feasibility. 3. 4. 1. sources of funds. Objectives of Project Planning. 9. 3. Non-Depository institutions: finance companies and mutual funds and pension funds: a financial services and their role. Pre-feasibility studies.
Forfeiting. financial swaps and interest – rate risk management. Transfer pricing. Portfolio consideration of a multinational corporation. 9. options and synthetics. post-shipment and medium-term credit. International accounting: Consolidation and harmonization of accounts. Determination of exchange rate in spot and forward market. cross rates. Marks: 100 Objective: The objective of the course is to acquaint the students with financial management problems of multinational corporations and prepare them to tackle these problems. 12. Manageme nt of receivables and inventory. Investment decisions of multinational corporations (MNCs): International capital budgeting – estimation of cash flows. International Monetary System: Developments in the international monetary system. overshooting models. Exchange rate quotation and determination: direct and indirect quotes. Assessment and management of political risk. 7. the cost of capital. 5. System of exchanging currencies 2. Medium -term Euro-notes. PPP theory. Borrowing and investing markets. Market for derivatives. currency risk management. exchange rate regime since mid-1970s. Tax consideration and investment. gold standard. Course Outline: 1. hedging and speculation. Max. Case Studies: Some case studies involving the conceptual learning from the course are required to be discussed. transaction and real operating exposure – their measurement and management. Participants in foreign exchange market – arbitraging. currency futures. IRP theory. 6. 10. Pre shipment. Exchange rate risk: translation. Bretton Woods system of exchange rate. spot and forward quote. Foreign exchange market – spot and forward. . covered interest rate arbitrage. Euro -currency markets. Financing of foreign trade: Foreign trade documents. 8. 4. Euro notes and Euro-notes and Euro-commercial papers. modes of payment. International working capital management: Cash management. 11. Euro-banking. 3. Market for international securities – international bonds. IMF and international Liquidity. International Financial markets: Multilateral development banks. monetary theories of exchange rate determination. bid and ask quote.Course 7112: INTERNATIONAL FINANCIAL MANAGEMENT Time: 3 Hrs.
New York. 2000.1998. Arthur Stonehill and Michael H. Levi. New Delhi.G.. Addision – Wesley Publishing company. Galgotia Publishing Company. Seth A. Ltd. Moffett . Prentice Hall India Pvt.. Multinational Financial Management.Suggested Readings: 1.. New Delhi. Multinational Financial Management . Apte P. Shapiro.K. Eiteman.. Reading mass.. . McGraw Hill Inc. 3. 1995. Multinational Business Finance. International Financial Management .. Tata McGraw Hill. International Finance. Maurice. 1996.. New Delhi. David K. 2. Allen C. 1998 5. 4.
Selection. economic. 7. Determination of International Price... Promotion tool for international markets.. International trade product life c ycle and implications. Max. International marketing. International Promotion: Complexities and issues in international promotion. Geographic. International Market Segmentation. 14th ed. Czinkota. Phillip R. Michael R. 8th ed.J. and Illka A. Global Marketing. 2009. . Delivery terms and price quotations. Onkvist. Marks: 100 Objective: The course intends to familiarise the students with the concept and issues of international marketing and enable them to be able to analyse the foreign market environment and develop international marketing strategies for a business firm. Contemporary developments and issues in international marketing.Course 7121: INTERNATIONAL MARKETING Time: 3 Hrs. Vern and Ravi Sarathy. International pricing policies. 4. International Market Entry Mode Decisions. Developing the promotion campaign for foreign markets. Ronkainon. Pricing in International Markets: Pricing objectives. International Marketing. 5. 3. Singapore. Cengage Learning. Grahm. political and legal environment and their impact on international marketing decisions. Role of image. motivation and control of foreign middlemen. Prentice Hall of India Private Ltd. 2.. Harcourt Asia PTE Ltd. 5. and mark C. International marketing management process – an overview. S. 3. International Product Policy: Planning and development of products for foreign markets. : Analysis and Strategy. and J. International Marketing: Nature and scope. International Distribution: Distribution Channels and intermediaries for international markets. 6. Product standardization vs. Terpstra. 2008. socio cultural. demographic. Cateora. 1999 4.. Strategies. Transfer pricing. 5th Pearson Education. International Marketing Planning. Global trading environment and developments. and John L. International Marketing. 8.. International marketing information system. 2006. 8 th Edition. McGraw Hill. International Market orientation and involvement. Selection and Positioning. Green. adaptation. International marketing. 2000. Course Outline: 1. Warran J. Shaw. 2. Analysing International Marketing Environment: Framewo rk for analysing international marketing environment. Organization and Control. Suggested Readings: 1. Pricing in the context of counter trad e. Keegan. Global logistics issues and planning.
Data Analysis and Report Preparation: Data editing . Marketing Research: Measurement and Methods. Online data sources and research. Syndicated research. Marketing information system (MIS). Green. Donald S. Marks: 100 Objective: The course aims at exposing the students to the concept.Hall of India Pvt. Secondary data – sources. Questionnaire preparation. Prentice Hall of India. et. Sc hindler. Marketing Research in India: Status. 3. Ltd. Developing marketing research proposal. Field work and data collection – sampling and non-sampling errors. uses and limitations. Tull and Del I. attitude measurement and scaling techniques. 5. Max. Marketing research and scientific method. Donald R. Determining sampling frame. 4. Prentice-Hall of India Pvt. Stasch. 2. presentation and follow -up. Naresh K. Report preparation. Research Design : Meaning and importance. nature and importance of marketing research. Sample size determination.al. Marketing Research. Malhotra. 4. Suggested Readings: 1. tools a nd techniques of marketing research and developing their skills to be able to apply research techniques to aid marketing decision making. Probability and non -probability sampling methods. Paul E. Course Outline: 1. organization and developments..Course 7122: MARKETING RESEARCH Time: 3Hrs. Sales analysis. 5. Marketing Research Applications: Consumer research – behaviour and motivation research. Cooper. Determining information needs. Problem identification. Types of research designs – explorative. 2. Tata McGraw Hill. New Delhi. Harper W. Ways of conducting marketing research. coding tabulation and graphical presentation. 7. 2005. descriptive and conclusive researches. New Delhi. Prentice. Research for Marketing Decisions . Advertising research. 3.. Problems in conducting marketing research. Marketing Research. 1998 . Introduction : Meaning. Marketing Research Process: Steps involved in conducting marketing research. 5 th Ed. Ltd. Hawkins. Ralph Westfall and Stanley F. 2005. Ethical issues in marketing research. 6. Boyd. and Pamela S. Product research.. Marketing and sales forecasting. Univariate and multivariate data analyses techniques and their applications in marketing research. Primary data collection methods – questioning techniques and observation methods. Marketing research: Text and Cases. Research reliability and validity. Sample Design and Field Work : Definin g universe and sampling unit.
Sales and cost analysis. Communication Basics: Role of communication. Ethical and legal aspects of selling. Section A Advertising: 1. illustration. advertising agency arrangements. Types of selling. 2. Managing advertising agency relations . salesmanship and sales management. Advertising and the economy. Planning the promotion mix. Market analysis and sales forecasting. relationship of sales department with other departments.Course 7131: ADVERTISING AND SALES MANAGEMENT Time: 3Hrs Max. Organization of Advertising Operations : In -house vs. Media Planning: Types of media and their merits and limitations. Recent developments and issues in advertising. Developing advertising copy – Headline main copy. appeal. Personal selling. Adve rtising objectives and positioning decisions. 3. 2. Sales quota. creativity in advertising. Sales Force Management: Recruitment and selection. motivating. Evaluation of sales personnel. Sales Organization: Organization structure. 2. Section B Sales Management: 1. Communication process and flows. Controlling the sales effort. Strategic Sales management. 4. Marks: 100 Objective: The course aims at enabling the students to develop an in -depth understanding of the modern concepts and latest techniques of advertising and personal selling and sales force management which constitute a fast -growing area of marketing. Message Decision: Determining advertising message. . Process of effective selling. training and development. Advertising budget decisions. 5. Advertising and publicity. 3. Social and regulatory aspects of advertising. Sales budget. logo. supervising and compensating sales personnel. Evaluation of advertisement and campaign effectiveness – Before . Advertising in India. Fundamentals of Personal Selling: Nature and importance of selling. Course Outline: 1. Media scheduling. Media selection. Sales Planning: Setting personal selling objective.and – after advertising tests and techniques. layout. 4. Sales territory. Determining target audience. Distribution networks relationship. 5. Advertising management process – an overview. Advertising through the internet. Advertising: Nature and importance.
Strategies and cases. Aaker.Hall of India. Mayers. Prentice. Cundiff and Norman A. 6. New Delhi. Prentice-Hall Inc. Miburn D. Weitz. David A. Pederson Carlton A/. Spiro. Management of a Sales Force . Sales Management: Decisions. McGraw Hill. Advertising Management. Prentice Hall of India. IIIinois. McGraw Hill/Irwin. Edward W. Anderson B. Belch. New Delhi. Wright. Richard R. Rajeev Batra and John G. 3. . Mandell. Prentice Hall of India.. 4. William J. Rosann. Barton A. New Delhi. Professional Selling.Suggested Readings: 1.. George and Michael Belch. Selling Principles and Methods. Advertising . 7. 2004. 2. Advertising and Promotion : An Integrated Marketing Communications Perspective 6 th Ed. Still.P. Richard D.Govoni. 2007. Maurice. Robert. Irwin. Stanton and Greg Richo. 5.
Pearson. 5.G. Changing profile of Indian consumers. Engel. 5. Peter. Cross-cultural dimensions of consumer behaviour. J. Consumer buying process and determinants. Consumer Behaviour and Marketing Action. Conej. 4.Kanuk. 2007. Paul. Personality and life style analysis. Olson. Course Outline: 1. Marks : 100 Objective: Knowledge of consumer behaviour is a prerequisite for developing effective marketi ng strategy. Kenneth A. 3. Hawkins Dell. Types of consumers and their role. Social class. Suggested Readings: 1. and Jerry C. Individual Differences in Consumers: Needs and motivation. . 2007. Models of consumer behaviour. H.Course 7132: CONSUMER BEHAVIOUR Time : 3 Hrs. Roger J.. Consumer Behaviour. Culture and sub -culture. Business buying behaviour. 4. L. Ltd. McGraw Hill. 2003. 2. Blackwell and Paul W. Assael..F. Consumer Behaviour: Building Marketing Strategy. Consumer Behaviour: Importance and nature of consumer behaviour. Best. 3. Consumer Behaviour and Marketing Strategy. J. Schiffman. New Delhi. Perception. Cengage Learning. Miniard. 2004. External determinants of Consumer Behaviour: Family and its influence on consumer buying behaviour. Cengage Learning.L. Roser D. 2007. Learning and learning theories. Consumer Behaviour. Max. Attitude and attitude change. 2.. Consumer research – complexities and issues. The purpose of the course is to provide an in -depth understanding of the consumer and industrial buying processes and their determinants as relevant for marketing decision making. Group and their influences. and L..
tax evasion and tax avoidance. Computation of taxable income of companies. Law of Income Tax. Case Studies : Some case studies involving the learning are required to be discussed. Sundaram. Meaning of tax planning and management. provisions for relief in respect of double taxation. Tax Planning in respect of amalgamation or de -merger of companies or Slump sale or conversion of a firm into a company. Tax on income distributed to unit holders. Tax on distributed profits of domestic companies. Computation of corporate tax: Carry forward and set off of losses in the case of certain companies under Sec. 5.Tax in India. Vinod K. 3. Foreign collaborations and incidence of taxation on domestic companies . Corporate Tax Planning. . Repairing. 7. Suggested Readings : 1. Germany. 4. Allahabad. Implications of Tax concessions and incentives for corporate decisions in respect of setting up a new business. Srinivas. Justification of corporate tax planning and management. Commentaries on the Law of Income. 2. 8. Law Publishers. Computation of the amount of corporate tax l iability. location of bu siness and nature of business. purchasing of assets by installment system or Hire System. Bonus Share. Shutting down or continuing operations.S. replacing. Tata McGraw Hill.A. France. Sale of assets used for sci entific research. important Double Taxation Avoidance Agreements with different countries like USA. 6. manufacturing or buying. Investments and Capital Gains. Taxman. Allahabad. 4. Max. Marks. renewing or renovating an asset. 2. Direct Taxes Laws Practice. Bhagmati Prasad. Minimum Alternate Tax. V. 1961. Bharat Publishing House. 3. 6. A. Dividend Policy. Singhania. Sampath Iyengar. 79 of Income -tax Act. Tax planning with reference to financial management decisions: Capital structure decisions. etc. Course Outline: 1. Wishwa Prakashan. UK. 5.Course 7141 : CORPORATE TAX PLANNING Time : 3 Hrs.C. E. : 100 Objective : The aim of this course is to familiarize the student with major latest provisions of the Indian tax laws and related judicial pronouncements pertaining to corporate enterprises having implications for various aspects of Corporate planning with a view to de rive maximum possible tax benefits admissible under the law. The Tax and Corporate Law Weekly. Purchasing of an asset out of own funds or out of borrowed capital. Taxmann’s Direct Taxes Planning and Management. Nature and scope of tax planning and management in the corporate sector. Tax planning with reference to managerial decisions: Owning or leasing of an asset.
Distribution of taxation powers between the Center and the States in the constitution of India. 3. Direct and indirect taxes – inflation adjustment schemes in selected countries. Taxes and savings. P rogressive. Course Outline : 1. Rationale for constitutional arrangements. shar ing of Central taxes. 4. Public Finance in Theory and Practice (New York: McGraw Hill Book Company. 10. Tax bases and tax policy – Determinants of tax yield – Classification of taxes: Direct and indirect taxes. 5. 7. 9. Incidence of Taxation: Factors determ ining extent of tax shifting – Taxation and efficiency: Excess burden of taxation. Tax havens – Anti-avoidance measures. Distribution of tax burden – Buoyancy and elasticity of tax revenue – Tax evasion. 5 th Edition. The problems of international double taxation – The assignment rules: source versus residence – methods to alleviate international tax duplication: Tax credit relief. Double tax treaties: OECD Models. Marks. Problems created by tax incentives.Course 7142 : PRINCIPLES AND PRACTICE OF TAXATION AND INDIAN TAX SYSTEM Time : 3 Hrs. Comp liance costs – Tax incentives: Various forms. Ad-valorem and specific taxes. 6. proportional and regressive taxes. Administrative costs. Tax -GDP ratios. OECD classification. 2. . Trends in tax. Taxes and Labour supply – Tax equity : Benefit principle of Taxation. Residential status and income tax liability – incomes exempt from tax – tax holiday schemes. Suggested Readings: 1. Tax treatment of capital gains – Main features of company taxation – Taxation of partnership firms – Taxation of small traders (presumptive tax) – Tax amnesties. Rationale. International comparison of taxes. taxable capacity and tax effort. Ability -to-pay principle of taxation. Richard Musgrave and Peggy Musgrave. Taxes and inflation. United Nations Model – International tax avoidance and evasion. Case Studies: Some case studies involving the learning from the course. Max. Restrictions on the taxation powers of the States.GDP ratio – relative roles of direct and indirect taxes. transfer pricing. T ax avoidance and tax evasion – Tax ratio. 8. : 100 Objective : The purpose of this course is to familiarize and update the students with the basic principles of taxation and the actual operation of income tax in the Indian economy. 1989). Set off and carry forward of losses – Rebates – tax incentives for savings.
2. Ministry of Finance. Richard Goode. Speeches of Union Finance Ministers. 1986) 3.Jha). Direct Taxes: Law and Practice (Delhi :Taxmann Publications (P) Ltd. 5. Government of India . Government of India.K.. Part I (November 1977) and Part II (January 1978). 1947-48 to 1984-85 (New Delhi. Government Finance in Developing Countries (New Delhi. Ministry of Finance. 1984). 4. Singhania.. Report of the Indirect Taxation Enquiry Committee (Chairman. L. Vinod K. . TataMcGraw Hill Publishing Company Ltd. ) Latest edition.
The Institute of Company Secretaries of India . M. 2000 (Corporate Governance Laws). Company Law. Oxford University Press. Course Study Material . French & Ryan. New Delhi. 2. Max. Etc . Guidelines for Securities issues. Ltd. Guide to Company Law. Bharat Law House Pvt. 1951. Marks. Manual of Companies Act & Corporate Laws including SEBI Rules. 8. Accounts and audit. Emerging issues in Corporate Laws and Governance. 2009 edn. 3. Suggested Readings : 1. 2009 edn. Jain D. Regulations. Bindal C. 1969 (Relevant Provisions) and Competition Law. Ramaiya A. 5. 7. Bharat Law House Pvt. 6. Environment Protection Act. Puliani Ravi & Mahesh Puliani. Industries (Development and Regulation) Act. Company Law. Company Law. Provisions of the Companies Act. Powers of SEBI in relation to securities markets. Powers of the Central Government. Bharat Law House Pvt. 1992 – Functions of SEBI. Ltd. Wadhwa Nagpur. Frequently Asked Questions on Company Law (Problems & Solutions). Vol 1 & 2. 1956 and case law relating to Managerial remuneration. 1986 – Objectives. K. Mittal P. 4. SEBI Act. Monopolies and Restrictive Trade Practices Act. Rights of consumers. Ltd. Major Provisions. 6. Brenda Hannigan. 2009 edn. 2009 edn. 2006 edn. New Delhi. . 25th edn. Course Outline: 1. 4. Mechanism of Redressal of Consumer grievances. Note : Case studies involving issues in Corporate law are required to be discussed. 7. Mayson. 1986 – Objectives. Company Law Ready Reckoner. 2. Foreign Exchange Management Act (FEMA).Course 7151: CORPORATE LAW Time: 3 Hrs. Consumer Protection Act. UK. 3. K. New Delhi. : 100 Objectives: The objective of the course is to familiarize the students with the nature of legal regulatory environment of corporate enterprises in India. 2009 5. The Companies Amendment Act. 2009. LexisNexis.
Definitions. Employer’s liability for compensation. power of the authorities under the Act. Marks: 100 Objective: The course is designed to provide an understanding of certain industrial legislations in the context of the Indian Socio – economic conditions. The Trade Unions Act. The factories Act. unfair labour practices. Advisory Board. remedy to worker for non -payment of minimum wages. manager and occupier – their obligations. Employees State Insurance Scheme. 6. 8. remedy available to worker for delay or unauthorized education. powers and duties of authorities. Employees’ Provident Fund Scheme. settlements and awards. Employees’ pension Scheme. 1952: Objects. provisions relating to hazardous process. Deduction from wages . miscellaneous provision. distribution of compensation. The payment of Wage Act. Contribution. transfer and closure. 1995. 1965: Object. 3. 1936: Objects. 9. licensing and registration of factories . lay-off. 1923: Objects. amount of compensation. Taxation of minimum wage. The Industrial Disputes Act. penalties. leave etc. Employees’ State Insurance corporation. remedies of employers against stranger. Scope and Application. 1948: Objects. The Workmen’s compensation Act. procedure. protection against attachment. registration of trade unions. Employees’ Deposit linked Insurance Scheme. 1926: Objects. Disqualification for Bonus. Benefits. Application. The Employees State Insurance Act. Eligibility for Bonus. penal provisions. authorities for settlement of industrial disputes. Minimum Fair and Living Wages. strikes . The Minimum Wages Act. welfare. Application. Wings of the Corporation. responsibility for payment of wages. Definitions.Course 7152: INDUSTRIAL LAW Time: 3 Hrs. working hours. The payment of Bonus Act. 1947: Objects. safety. Employees’ State Insurance Fund. 5. of workers. lock-outs. Application. 7. Max. Schemes under the Act. Bonus linked with Production or Productivity. rights and liabilities of registered trade unions -procedure. Course Outline: 1. The Employees’ Provident Funds & Miscellaneous provision Act. health. time -limits. reference of industrial disputes. 4. 1948 : Objects. 2. Minimum & maximum Bonus. notice and claims. retrenchment. Calculation of amount payable as Bonus. approval. 1948: Objects. Set on & Set off of Allocable Surplus. wage periods. Application of Act in Establishment in Public Sector. commissioners for workmen’s compensation. Determination of minimum wage. Constitution-Powers and Duties of the Corporation. . Determination and Recovery of Money due from and by empl oyers.
Compulsory insurance. Recovery of Gratuity. L. 1948 with Frequently Raised Queries . 2nd edn. Ltd. Lucknow. Wadhwa and Company. payment of Gratuity. 2nd edn. 2009. 3. 1948 with Frequently Raised Queries. New Delhi 7. Bharat Law House Pvt. 2. Ltd. Digest of Labour Cases-1990 –2009. 2009. Delhi. 2009. P. Kumar H. Protection of Gratuity. 2009. Bharat Law House Pvt. 1972: Object. Sharma J. Introduction to Labour & Industrial Law. New Delhi 6. Singh Avtar. Labour and Industrial La w. continuou s service. Eastern Book Company. L.10. Bharat Law House Pvt. New Delhi . 2009 edn. 2009. Ltd. Employees' State Insurance Act. Nomination. controlling authority. Bharat Law House Pvt. Sharma J. Employees' Provident Funds and Miscellaneous Provisions Act. P. Ltd. Factories Act. Sharma J. Suggested Readings: 1. Simplified Approach to Labour Laws 3rd edn. 1952 with frequently Raised Queries including Schemes & Rules. Malik P. Sharma J. Universal Law Publishing Co Pvt Ltd. Nagpur. . 9th edn. The Payment of Gratuity Act. P. 4. P. 2nd edn. 5. New Delhi.
Course Outline: 1. strategic interventions in HRD sector and target groups. Jon M. Motivational aspects of HRD. 1980.) 5. police and industry.V. Industrial relations and HRD. HRD instruments. 6 th Edition. New Delhi. processes and outcomes. measurement of HRD climate. Corporate Human Resources Development. HRD in Organizations: Government organizations. South Western Educational Publishing. Max. Desimone. developmental supervisor. and T. 3. 2. Oxford and IBH. Designing and Planning Human Resource Systems. armed forces. HRD Conceptual base. Role of trade unions. Human resource development: Concept and evolution. 4. Human Resource Development. Future of HRD. Emerging Issues in HRD: Creating awareness and commitment to HRD. human resource mobilizations. factors to HRD climate. International comparison of HRD (Commonalities and differences. Marks: 100 Objective: The objective of the course is to make student aware of the concepts. Van Nostrand Reinho ld. This course is intended to make students capable of applying the principles and techniques as professionals in organizations they work for. Case Studies: Some Studies involving the learning from the course are required to be discussed. . HRD mechanisms. Suggested Readings: 1. Parek V. HRD. Utilization of HRD efforts. 2009 2. Rao. private sectors and public sectors units. Determinant needs. 3. Elements of HRD climate. Line manager and HRD. Werner. HRD and Management: Attitude of top management towards HRD.Course 7161 : HUMAN RESOURCE DEVELOPMENT Time: 3 Hrs. 1985. L (ed). Trends and Practices. HRD Activities: HRD culture and climate. techniques and practives of human resource development. HRD for Workers: HRD mechanisms for workers. and Randy L. educational institutions. Nadler.
Jack J. 1990. Course Outline: 1. 5. experiential versus non -experiential methods. U. Handbook of Training and Development Jaico.. Training and Learning: The learning process. Criteria for evaluation. experience versus training.. curriculum standards. Two Indian case studies to be discussed in the class. training needs assessment -various approaches (the job and the Individual). 2nd Edition. matching organizational training needs. Houston. Yager. Marks: 100 Objective: The objective of the course is to familiarize the students with basic concepts and principles of Training and Development of Human Resource and train them to understand the learning environment of a firm. Publishing House. 2. Donald F. Advantages and disadvantages of basic needs asse ssment techniques. Vistaar. Handbook of Training Evaluation and Measurement Methods . Lynton R. Training Needs Assessment and Curriculum Development: Identification of Training and Development needs. relationship of training to organizational and individual goals. On the job and off -the job methods. and Emerging Pattern: Reasons of evaluating training. . Training for Development. programmed instructio n. New York. 4. 3rd Edition. Prior John. implementation and follow up stage). 6. analysis and costing of training. Training Methods: Three Stages of training (Preparatory. Making the Training Process Work . transfer of training. 2. Bombay. problems of evaluation. Phillips. steps involved in evaluation. Gulf Publishing Co. Case Studies: Some cases to be discussed in the class relating to the learning from the course to business world are required to be discussed. Max. Skills of a successful trainer – Internal and external trainer. Assessing curriculum needs. 3. 3. learning curve. Emerging Pattern of Training and development in India. Pareek. 1997. kinds of training. 4. The knowledge so obtained will make them capable of providing training to Human Resource of a business firm. 1997. Factors effecting successful training process. Developing training materials. system approach to training. Suggested Readings: 1. principles of learning. methods for training evaluation. New Delhi. Michalak and Edwin G.Course 7162 : TRAINING AND DEVELOPMENT Time: 3 Hrs. Harper and Row. training guidelines. Evaluation of Training and Development. 1979. Conceptual Framework: The functions of training.
Scandinavian countries and Japan. Kochan. Industrial Democracy: concepts and scopes of industrial democracy. The course will make them understand the importance of industrial relatio ns for an organization and how these relations provide dynamics to organizations. constitution and labour policies. Suggested Readings: 1. Managing Industrial Relations: Regulatory mechanisms. trade union in India. dismissal and retrenchment. Course Outline: 1. Yugoslavia. role of state. 6. national level Federations. 4. 3. weaknesses in trade unions. Thomas A. politics and government. Max. An Introduction to Collective Bargaining and Industrial Relations. Methods of industrial relatio n machinery in India. 5. Worker’s participation: Strategy. ideologies. Cross cultural aspects of union management relations . Public policies and union management relations. Union recognition.Course 7171: INDUSTRIAL RELATIONIS Time: 3 Hrs. Harry. 8. variables of comparative analysis (culture. West Germany. ILO. Trade Unionism: role of trade un ions. Statutory and non -statutory methods of industrial dispute resolution. employee discipline. Goals and objectives of unions and union leadership. Collective bargaining. Colvin. de -unionization strategies. 4 th Edition. Comparative Industrial Relations: principles of comparative analysis. mediation. 7. strategies for making participation work and making participation more effective. Unilatarist. Issues in participation. Historical development. values. Case Studies: Some Cases are required to be discussed involving learning from the course. organizational factors affecting union management relations. Major events and international issues. & A. . changes affecting HR/IR perspectives. Theories of trade unionism. industrial conflict resolution. employee grievance handling. Pluralist and Marxist perspective of IR. union management perspectives. Conciliation. negotiation skills. Industrial Relations: Concepts and scope. behavioural science input/contribution and models.S. Labour Welfare: Rationale need and requireme nts. Rationale for participation. 2. Union Management Relations: conceptual framework. perspectives in India. trade unions. practices. J. suspension. The McGraw Hill Companies. politico -economic structure) Experience of UK. Trade Union Act 1926: an overview. Katz. Marks: 100 Objective: The objective of the course is to make student aware of the concept of industrial relations. arbitration and adjudication.
S. 3. . Pearsonltigher Education. Industrial Relations: Theory & practice . Delhi. Industrial Relations: Text and Cases. Venkat Ratnam.. 2001. Oxford University Press. Understanding Industrial Relations (2nd ed) Cassell. J. 2006. Michael Salamon. 4th Edition. C.2. Farnham and Limlott. 4. 1983.
change. H. Reengineering the Corporation. Noori. Introduction: Concept. Peter Urs. Charismatic vs. Turnaround Management: Definition of sickness. Emerging Horizons of management in changing Environment. Macmillan India Ltd. 2. The Seven Steps to NIRVANA: Strategic Insights into e-Business Transformation. 6. and Radford. Business Process Reengineering as a tool of managing transformation: BPR – An imperative for survival. Sawhney. Causes and Symptoms of Sickness. 2008. 1997. Management of New Technology in relation to organizational productivity and quality of work life. Innovative Technology – autonomous vs. nature and process of planned change. Distinction between leadership from without and leadership from within. The reengineering imperative in USA. 4. . 2001.Course 7172: MANAGEMENT OF TRANSFORMATION Time: 3 Hrs. 4. Concepts of transformation vs.H. Khandwalla Pradip. Hammer. Max. SICA. Five steps methodology to implement BPR. Management of Transformation through New Technology and Innovations: Technological revolution – adoption and adaptation of technology (problems of technology transfer). Leadership from Within: Concept. Marks: 100 Objective: The objective of the course is to make the students develop the art or unlearning for thinking afresh to provide new solutions to the problems which can act as benchmarks for others to follow. induced inventions. economic and technical issues in Turnaround Management Learning from the success stories of organizations where turnaround management strategies have been adopted and sick or potentially sick companies have been turne d around. Whittaker. Cambridge University Press. Instances of re engineering in Indian organizations (Case studies). Course Outline: 1. 5.. Prediction of sickness. 3. Behavioural. Bender. need and importance of developing leadership from within. Transformational Leadership. the re -engineering scenario in Europe. 1990. M. Tata McGraw Hill. New. Harper Business. Steps for developing leadership from within. D. 2001 5. Delhi. Learning experiences from real life case studies. 2. Champy. Revival of sick unit – Role of BIFR. Leadership from Within.. Resistance to change. and J. Managing Innovations. the re-engineering imperative in India. Mohan and Jeff Zabin. Readings and Cases in Management of New Technology. 3. New York. New Delhi. Prentice Hall. Suggested Readings: 1. Financial Institutions. Turnaround excellence: In sights from 120 cases . Cambridge. 2004. Response Book (A Division of Sage Publication. Non charismatic Leadership.
Export Promotion Measures and Facilities: Export promotion measures and schemes. Regulatory framework – FEMA and its objectives and provisions. o ther service organizations. Export processing/special economic zones (EPZs/SEZs) and 100% EOUs – Policy framework and operational aspect. Bilateralism and multilateralism in India’s trade relations. Import facilities for exports. Exim Bank and foreign trad e finance. Procedure for getting started in export – import business. Indian Joint ventures in foreign countries and their operations. Foreign Investments: India’s foreign investment policy and flows: India’s investments abroad – pattern and structure.Course 7181: INDIA’S FOREIGN TRADE AND INVESTMENT Time: 3 Hrs. Trends and developments in India’s foreign trade policy. Analysis of thrust export products and markets. Procedural and Documentary Framework – An Overview: Trade operations and documentation. foreign reserves and debt situation. Coverage of Credit. 8. Infrastructure Support – Transportation and warehousing infrastructure. ECGC and risk coverage. India’s trade in service. India and WTO. 6. 5. Marks: 100 . Foreign Exchange facilities and Regulations. Max. Other acts and regulations. India and regional economic cooperation in South Asia. Balance of Payment Account: India’s Balance of Payment account and adjustment policies. Objective: The objective of this course is to a cquaint the students with structure and policy framework of India’s foreign trade and investments. Export payment terms and UCDPC. Indian ports and shipping system. 7. Export and trading houses. Foreign Trade Finance and Insurance: Pre -shipment and post-shipment finance. 4. Trade contract and INCO terms. India’s trade and economic relations with EU and other regional groupings. Foreign exchange facilities and exchange rate mechanism. Course Outline: 1. Foreign Trade Policy and Economic Relations: Policy making body and regulatory framework. WTO and emerging trading environment. India’s Foreign Trade: Pattern and Structure of India’s foreign trade. transit. 9. 3. Institutional Arrangements and Infrastructure Suppo rt: Export promotion councils. Commodity boards/export development authorities. quality inspection. India on the world trading map. 2. Sources and schemes of foreign trade finance. commercial and political risks. Excise and customs clearance. Terms of trade.
1997. 7. Government of India. The State Development Planning and Liberalisation in India. New Delhi. Meier G. India’s Export Performance 1970 -85. 3. Ministry of Commerce. 1988. Lucas and Gustav F.B. Nayyar Deepak. 5. in Terance J. New Delhi. Planning and Industrialisation in India . New Delhi. . Public Policy and Economic Development – Essays in Honour of lan Little. Oxford 1990. Government of India. Pipanek (ed. Export Import Policy. Underlying Factors and Constraints. Ministry of Commerce. Handbook of Procedures. India’s Exports and Export Policies in 1960 . Vols.M. Press. in Robert E.Suggested Readings: 1. Byres (ed. Customs and Excise Laws. 2. Indian Economy Recent Development and Future Prospects. Trade Policy and Development. Foreign Trade Sector. Nayyar Deepak. Nayyar Deepak. 6. Cambridge University. I and II. 4. in Scott Maurice and Deepak Lal (ed. Delhi. Various issues.)..).).
5. International capital budgeting and portfolio investment decisions. Cross -cultural values and business management. John D.. International management orientation. 4. Compensation and reward systems among international firms.. International Human Resource Man agement: Selection. Marks: 100 . Managing communication across cultures. 2009. International Production and Procurement: International production and location decisions. Course Outline: 1. Approaches to international management. Lee H . Linkages and synergies among business units across borders. Foreign market entry mode decisions and level of international involvement.Course 7182 : MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS Time: 3 Hrs. training and development of people in international firms. International managem ent information system. targeting and positioning. Radebaugh. Organizational and Control Aspects of International Operations: Organizational design and structure of international companies. Motivation and leadership in international firms. Suggested Readings: 1. price. International business management -A strategic perspective. Sullivan International Business: Environment and Operations. 12th ed. Management of International Financial Operations. promotion and distribution decisions. Supply chain management and global business operations. 6. International Marketing Management: International Market segmentation. 8. International working capital management. International Business Management: Complexities and issues. 3. International Business Negotiations: Process and skills. Headquarter – subsidiary relationships in international business enterprises. Max. International accounting and taxation issues. Procurement for international operations – International sourcing World class manufacturing and international quality standards. Danoes. Co-ordinating and controlling international business operati ons. Locus of decision making. Resource allocation and portfolio compositions of a global firm. 7. 2. International marketing mix planning – Product. Objective: The course intends to acquaint the students with the management of international business operations of a business firm. International capital structure decision. and Daniel P. Prentice Hall. International Planning: Environmental scanning and monito ring. Managem ent of International Collaborative Arrangements.
McGraw Hill Co. 2009. Ricky W.2. Donald.. Hill. 12th edition. Ball. 2009. Miachel Geringer. Minor and Jeanne M. 2009. McGraw Hill Company. 3. New York. Prentice Hall. International Business. International Business: A Managerial Perspective. Charles. McNett. . Griffin. Wendall H.L. McCulloch. International Business: The Challenge of Global Competition. Michael W. 4. W. Michael S. and Pustay.
Organization structure – Position of controller in the organization structure. Developments in the area of costing for control purposes such as Activity Based Costing – Concept and uses of ABC in management control. Joseph A. 1995. Robert N. 3. Management Control Systems .Course 7191: MANAGEMENT CONTROL AND INFORMATION SYSTEM Time: 3 Hrs. Uses of variance analysis in cost control. John Wiley and Sons. Analysing and Reporting. Management C ontrol: Nature and Scope. Management Control Process: Programming and budgeting. Zero base budgeting. . Theory of Accounting and Control . 2. Richard D. goal congruency. Behavioural aspects of Mana gement Control: Motivation and Morale. Strategic planning: Concept. Budgetary Control: Analysis of variances. Accounting Information System: Nature and significance. Max. Course Outline: 1. Govindrajan. Problems of implementation and administration of Control System. Performance budgeting. Kirby. 7. participative management. Preparation of functional budgets and master budget. 2. Anthony and V. R. Maciariello and Calvin J. South Western College Publishing. Activity Based Management. 3. Management Control System . Recent Developments. 4. Inter -divisional transfer pricing and measurement of divisional performance. Marks: 100 Objective: The objective of this course is to acquaint the students about the concept and application of management control system in large organizations and to make them familiar with modern control techniques. 2nd ed. 6. Nature of Control Function. 2006. Management Information and Control System .J. Organization goals and strategies. Tricker. Irwin. Control reports and follow up action. Suggested Readings: 1. Shyam Sunder. Prentice Hall. 4. 13th ed. 1997. Management Control Structure: Typ es of responsibility centres. 1994.. 5.
Specific Reporting Issues: Regulatory Disclosure Requirements. New York. Radebaugh L. International Accounting. Financial Statement Analysis of companies and countries differences in accounting principles. and Multinational Enterprises.J. Choi and Gary K. International Standards and Organization: Advantages. H. In addition. Emerging issues in International Accounting. 5. Butterworth.. 2008. this course makes students capable of tackling issues in prevailing regulatory environments. Max. International Accounting. 2001. Marks: 100 Objective: The objective of this course is to develop some conceptual knowledge and understanding of international accounting issues am ong students. London. Horper and Row Publishers. International Accounting. U. strategies. Course Outline: 1. Internationalization of accounting profession. International Accounting Prentice Hall of India. Frederick D. International and Regional Efforts in Standard Setting. 2. International Standards setting process. Accounting and Auditing Standards. 8. Inter-nationalisation of capital marke ts. supporting and deterring forces. Holzer H.S. Operational and conceptual issue. objectives.. Sandagaran S. Peter. International Accounting and Transnational Decisions . 4.K. Management Control Systems. 7.M. 6. foreign currency statements and Ratio Analysis. methods. Transfer pricing. South Western.. Gray. Foreign currency translations.J. 2. 5. 2002 . Managerial Accounting Issues: Strategic Planning. S. 3. Gray. . Suggested Readings: 1. International Accounting Standards Board. International Dimensions of accounting and control: Multinational enterprise. Performance Evaluation of foreign operations. John Wiley & Sons. methods and practices.Course 7192: INTERNATIONAL ACCOUNTING Time: 3 Hrs. Shirin Rathore. Pearson Education. Harmonisation. 3. International Accounting. 4. Meek. and S. 2005 6. Social Responsibility Disclosures. Foreign Operations Disclosure.
State intervention in private sector. acquisi tion and take over. public policy and development of corporate se ctor. 3. 1990. R. Industry and Markets. Policies and Performance . Case Studies: Some case studies involving the learning of the course are required to be discussed.J. competition policy. 8. Merger. Scope and Methods of Industrial Economics: Objectives of Industrial Economics. Max. Indian Industry. Calcutta. Industrial Market Structure and Economi c Performance. Mukherjee. Suggested Readings: 1. Copy right George Allen and Unwin Publications. Houghton Miffin Company. Jones and W. Performance measurement: Profi tability. The course makes student capab le to analyse and take decisions in respect of a firm’s or industry’s operations. 4. Anmol Publications. Financing R &D. Boston. 3. innovation.). 1997. Economics of Non-Price Decision of firm: Research and Development and Innovation: R & D expenditure decisio n. Economics of ownership structure. 2. Scherer F. export led industrialisation. legal and institutional framework. 2. Industrial and Market Structure: Pattern of Industrial Structure. Relationship between R & D and valuation. Transfer of Technology.Course 7201 : INDUSTRIAL ECONOMICS Time: 3 Hrs. Donald and Derek J. Firms. 7. Structure of Market and R & D. economies of scale and scope. 6. Lee. and David Ross. Industrial Economics: Theory and Evidence . determinants of Market -Structure. Tyson. diversification. 1991. N. Structure and performance. 4. Economies of location and spatial structure. Accounting measure and growth.K. .J. Marks: 100 Objective: The objective of the course is to acquaint students of economic concepts as applied to industrial behaviour. Dilip (Ed. Hay. Divine P.M. Economics of R & D. 5. A. U.. Oxford University. India. Industrial inter dependence. Course Outline: 1. Morris. Perfect and workable competition. Oxford University Press. vertical and horizontal integration. Economies of size: Economies of size. 1979. Productivity and capacity utilization.M. An introduction to industrial Economics.
. 8. (ed. Deep and Deep Publisher. Trust. . Industrial Growth and Stagnation: The Debate in India . New Delhi.K. London. Capacity Utilisation Industrial: Theory and Evidence. Bombay.K. New Delhi. Seth (1994). Seth. Nayyar Deepak. 6. Macmillan 1980. Dynamics of Labour Absorption in Industry . 7.5. V. Economics of Non-Price Decision of Firms. Deep and Deep Publication. 1994. and A. Koutsoyiannis A. Seth. Sameeksha. (1995).K. V.).
estimators. Random variables. applications of dummy variables. Course Outline: 1. probability distributions (review). Derivation of Ordinary Least Squares Estimators. 7. Solution for AR (1) acheme. Case Studies: Case Studies involving estimation single and simultaneous equation system are required to be discussed. Consequences. Goodness of fit: R -squared and adjusted R-squared. Time dummy. 4) Error in measurement. Max. 4.Course 7202: APPLIED ECONOMETRICS Time: 3 Hrs. Production and Consumption functions. Hypothesis testing involving more than one parameter. Basic Concepts: Definition and scope of econometrics. The emphasis will be on application aspects with theoretical understanding. desirable qualities of models . Mean Squared error. polynomial regression models (esp q uadratic). 6. Sales. 3. consequences of multicollinearity. The multiple regression model. lin-log models. maximum likelihood estimators (definition). 5) Specification bias. Evaluation o f Forecasts. assumptions of the classical linea r model. Detection by graphical analysis and D -W Test. 2. 3) Autocorrelation: nature and causes. Solution of Heteroscedasticity: Weighted Lease Squares. Growth rates by semi -log models. Properties of OLS estimators. model specification. Variances and Standard deviations. intercept dummy and structural change. desirable qualities of a good estimator. Relaxing the assumptions of the basic linear model: 1) Multi collinearity: Perfect and imperfect multicollinearity. Marks: 100 Objective: The objective of the course is to acquaint students of the methodology of econometrics and make them capable of applying it to business problems. stochastic variables and the stochastic error term . partial regression and correlation coefficients. Estimation and specifications: Demand. The 3 variable model. detection and solution. 2) Qualitative variables: Qualitative independent variables and dependent variables (into only). . Consequences. Tests of significance t and F tests. Extensions of the basic linear model: 1) Model transformable to linear form: Estimation of elasticity by log -linear models. 6) Simultaneous Equation Bias. Cost. RMS error. evaluating an econometric model. 5. Simultaneous equation system: Identification and Estimation of the model. OLS AS BLUE. 2) Heteroscedastici ty: Nature and Causes. Detection by graphical analysis of residuals and Parks test. Forecasting.
. Econometric Theory and Models . 5. McGraw Hill Book Company. Theory of Econometrics. Intricigalor Michael D. 8. Macmillan. Econometric Models. Prentice Hall. 7. Hashem and Peter Schmiod (Ed. Pesaran M. A. Handbook of Applied Econometric. al. New Delhi.. McGraw Hill. Application of Econometrics . Cheng Hsiao. Rubinfied. Hartiage Publishers 1983. Judge George G. Julia Malden. J.Suggested Readings: 1. D. 3rd ed. 1996. Vol. 2. Introduction to the Theory Practice of Econometric . 1994.). Johnston. 6. John Wiley and sons. et. Essentials of Econometrics . Techniques and Applications . I & II Blackwell Publishers. Gujarati. 1998. Koutsoyiannis. . Econometric Methods. New York... 1992.. Upper Saddle River NJ. Pindyck R. 3. and D.E. 4. Bodkin.S. McGraw Hill 1991. Ronal G.
. Domain Name System. database Design . Distributed Databases. and Jane P. Desktop Application: Important features of Word processing. Marks: 100 Objective: The purpose of this course is to equip the students with fundamental aspects of computers and communication and their application in Commerce. Operating system.) 3. Max. mainframe.Physical and Logical. Broad Band Communication. Statistical Packages: for Analysis of Variance Multi-variate analysis. Cluster Discriminant and Regression Analysis. Decision support system (DSS). and knowledge and IT. Course Outline: 1. (2002) Fundamental of Information Technology. SQL. Data computers -its main component and configuration. 4. Databases Management System: Concept of Database Mana gement System. Computer Hardware and Software: Types of computer systems – micro. New Delhi : PHI Learning Private Limited). Deborah and Charles S.Course 7211 : COMPUTER APPLICATIONS IN BUSINE SSS Time: 3 Hrs. 3. mini. the Internet Book. Ltd. Web page and Website. MAN. Laudon. Vikas Software Manuals. Database Design – Physical and Logical. 2. Internet and World Wide Web: History and future of Internet. parker (2007) Fundamentals of Computers (New Delhi : Learning India Pvt. Data bases and tables Forms. Wireless Mobile Communication. 6. Morley. and Leon M. (2007). WAN. Client server Architecture. WWW as a marketplace. Expert system. (2003). Graphics and Spreadsheet Application Software. 4. Laudon. super. 8. 7. Web client and Web Server. Programming Language. Queries and Reports. Changing decision making scenario. Introduction to Data Information . Client side programming and server -side programming. Kenneth C. 5. Quality of information role of IT in information generation and value addition. Fundamentals of Networking and Communication: LAN. Networking Topologies Data communication.. Leon a. Douglas E. Personal Database Mana gement System: Concept of Database Management System. 2. Management information system: Transaction processing system (TPS) Traditional v/s contemporary TPS. Factor. Recent developments in Computer Application. Application Software. Suggested Readings: 1. Presentation. Management Information Systems (New Delhi: Prentice Hall of India). Comer.
Course 7212 : E-COMMERCE Time: 3 Hrs. Set standards. Risk management options for epayment systems. 4. contracting and contract enforcement. Applications of e-commerce to supply chain management. Order scheduling . EDI and paperless trading. Post sales services. culture and infrastructure. Alternative methods of customer communication such as e -mail. XML -EDI and its application. EDI architecture and standards. Web advertisements. smart cards. Order receipt and accounting. Order billing. Risk management approach to e -commerce security. Introduction to Electronic Comm erce: Meaning. XML. procurement and online marketing and advertising. Business to Consumer E-Commerce Applications: Cataloging. Client server network security. Business Models of E-Commerce. E-mail etiquette and e-mail security. B2B. 7. B2C. Web counters. nature and scope. characteristic featur es of EDI service arrangement. Cost estimation ad pricing. Operational. Electronic Payment System: Types of payment systems –e-cash and currency servers. Security Issues in E-Commerce: Risks of e-commerce –Types and sources of threats. 6. Evolution of World Wide Web. credit and legal risk of e -payment. Course Outline: 1. Digital identity and electronic signature.based Commerce and equip them to assess e-commerce requirements of a business and develop e -business plans and to interact with various IT professionals who m ay be developing e-commerce applications. Protecting electronic commerce assets and intellectual property. Role of web site in B2C e -commerce. 5. Web site design principles. e-cheques. BBA. Business application of e-commerce. E -marketing-Traditional web promotion. Firewalls. push and pull approaches. Data and message security. S ecurity tools. B2G and other models of e commerce. Web site strategies. Encryption and concepts of public and private key infrastructure. Max. 3. Costs of EDI infrastructure. Environment of E-Commerce: Issues regarding language. credit cards. Web-site Design: Web sites as market place. 8. Order planning and order generation. Vans. Applications to Customer Relationship Management. electronic purses and debit cards. Order selection and prioritisation. fulfilling and delivery. Reasons for slow acceptability of EDI for trading. . Legal environment-borders and jurisdiction. Product and service digitisation. Remote servicing. Business to Business E-Commerce: Need and alternative models of B2B e commerce. Internet based EDI. Global trading environment and adopting of e commerce. 2. Using public and private computer networks for B2B trading. Marks: 100 Objective: The purpose of this course is to develop understanding of Web . Future o f Web.
Kenneth C.) . 9. Kalakota. ANOVA. F-test and Chi-Square test. Ethical Issues in e commerce. Laudon. eMarketing eXcellence. The Heart of eBusiness (UK : Elsevier Ltd. Small sample tests such as. Factor Analysis. Discriminant Analysis. Ravi and Marcia Robinson (2001). and Dave Chaffey (2005). (New Delhi : Pearson Educatin). Smith. (2007). 2. Cyber laws in India and their limitations.0: Roadmap for Success (new Delhi : Pearson Education). Elias M. society. Taxation and e-commerce. Con -joint analysis. technology.International cyber laws – cyber laws – Aims and salient Provisions. and Carol Guercio Traver (2002) E -commerce: business. 4.R. 3. Suggested Readings: 1. P. Awad. Electronic Commerce: From Vision to Fulfillment (New Delhi : Pearson Education). Business 2. Statistical Packages: Use of specific packages in areas like Multiple Regression.
Fire Insurance – Types of Policies – Floating Policies and Declaration Policies. Organization and Administration of Insurance: Management Organization: Departmentalisation. Dinsdale. Peril and hazard. Financial Structure. 4. Engineering. . Marine Insurance including Inland Rail/Road Transit insurance. Family maintenance. 2. Development life. Principles and Practices of General Insurance: Meaning. re serves of property and liabilities of insurer. Banker’s Indemnity Insurance and other important insurance covers. types of losses covered. Personal Accident: Scope of Various covers. Engineering Insurance: Machinery Breakdown Insurance – Contractors All risks Insurance and various other policies – Miscellaneous Annual Policies – Advance Loss of Profits Insurance. retention and re-insurance. various insurance policies and their structure along with the legal dimensions involved. Health insurance contract. Marks: 100 Objective: This course aims at a familiarizing the participants with the concept of insurance. Family policy. characteristics of an Insurance Contract. Elements of insurable risk. Course Outline: 1. special purpose policies. Structure of Ind ian Insurance Industry. Exclusion of Coverages. This course also aims at providing the knowledge of Insurance Company’s Management. Marine and Aviation Insurance. classification and burden of risk. Financial reporting. 3. Endorsem ents and Clauses – fire Protection System. Government as Insurer and a regular. Motor Insurance – type of: Vehicles and their Policies – Rules & Regulations – Policy Forms. Doctrine of informal Warranties and beneficent interpretation. underwriting and pricing of insurance. Discounts – Special Rating of Large Industrial Risks. Public Liability Policy: professional Indemnities – Employers’ Liability Insurance. Aviation insurance: Special Features – types of Cover. the risk and its management. Interpretation of the Contract. Legal frame work of Insurance: Insurance and Law of Contracts. Consequential Loss Insurance – Standard Consequential Loss Policy Form – Conditions. Industrial Risk Insurance. Functions and Scope of Fire. Functions of Insurer. and loss control. Health Insurance: Medical Insurance Types of Health Insurance Coverages. marketing.Course 7221 : INSURANCE MANAGEMENT Time: 3 Hrs. Pitaman. Claims. Insurer’s Investments.A. 1971. “Elements of Insurance”. Miscellaneous (Accident) Insurance: Fidelity Guarantees and Bonds – Burglary Insurance – Money-in-transit Insurance. Joint Life Policies. Accident. Buying a health insurance policy. 5. Conceptual Framework: Risk. W. Max. Life and Health Insurance: Life Insurance and annuities broad c lassification of Life insurances. Classes of life insurance. Family income. Suggested Readings: 1. earned surplus and profitability. Insurance as a device to hedge risk.
11th Edition. John Birds and David Owen. 2008 . Nicholas Legh – Jones. Englewood Cliffs N. 4th edition. “Consequential Loss Insurance an d Claims”. .. “Introduction to Risk Manageme nt and Insurance”. 5th Edition.. Prentice Hall Inc. London. 4. London: Sweet & Maxwell. 1977. Sweet & Maxwell.2. “ MacGillivray on Insurance Law”. Denis Riley. Dorfman Marks S. 3.J .
Life Contingencies: Mortality tables. 2.E. the central death rate. Loans repayable by installments. Joint-life Annuities and Assurances: Value of and premiums for joint -life and contingent annuities and assurances. Suggested readings: 1. Temporary and defer red annuities and assurances.] Published for the Institute of Actuaries and the Faculty of Actuaries at the University Press. Simple methods of determining the rate of interest in a transaction. Underwood. Marks: 100 Objective: The purpose of this course is to equip the student with the principles and techniques of actuarial practice. 3. Harry Freeman. Valuation of simple loans and debentures. Special annuities and assurances. 1949. Max. 2. Cambridge at the University Press.W. Course Outline: 1. “The Elements of Actuarial Science ”.A. Cambridge [Eng. Single life annuities and assurances. Annuities -certain. Capital redemption assurance. Commutation columns. 2nd Ed. The paper requires at least a prior general knowledge of mathematics and statistics. Complete annuities. R. Periodical payments. Pitman. 3.Course 7222 : ACTUARIAL PRACTICE Time: 3 Hrs. Donald D. 4th Edition. Conversion tables. 1970. “Mathematics for Actuarial Students ”. Select and other tables. .. “Compound Interest and Annuities – Certain”. Policy value. Elementary functions. Basic Mathematics: Basic functions.
Programmes M.Com.Com.Com. Course (Revised Programme) Part I I I I I I I I Semester I II I I II II I II Marks Duration (Hours) 3 3 3 3 3 3 3 –I pulsory Courses Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions Managerial Accounting Financial Management and Policy Marketing Management 75 75 75 75 75 75 75 75 100 100 100 100 100 100 100 – II 75 75 75 75 3 3 3 3 6301 6302 6402 6401 Strategic Management Accounting Theory and Practice Human Resource Management International Business II II II II III III IV IV 100 100 100 100 3 3 3 3 pulsory Courses Strategic Management Accounting Theory and Practice Human Resource Management International Business nal Courses nal Group 1 er 1 er 2 nal Group 2 er 1 er 2 75 75 75 75 3 3 3 3 … … … … Elective 1 (Paper 1) Elective 2 (Paper 1) Elective 1 (Paper 2) Elective 2 (Paper 2) II II II II III III IV IV 100 100 100 100 3 3 3 3 62 . Course : Comparative Statement of Existing and Revised M. Course (Existing Programme) Marks Duration (Hours) 3 3 3 3 3 3 3 3 6101 6202 6103 6102 6203 Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions 6201 Managerial Accounting 6104 Financial Management and Policy 6204 Marketing Management M.Com.M.
Applied Economics Industrial Economics Applied Econometrics p EC-Computer Application and Information Technology Computer Application in Business E-Commerce 75 75 75 75 3 3 3 3 II II II II III IV III IV 100 100 100 100 3 3 3 3 p EF1 – Finance .Accounting Management Control and Information System International Accounting Duration (Hours) Any two groups from the following electives to be selected at the commencement of M.Human Resource Management – I Human Resource Development Training and Development 75 75 3 3 II II III IV 100 100 3 3 63 . While the first paper of each of the selected groups will be taught in Semester III.I Financial Market and Institutions Security Analysis and Portfolio Management p EF2 – Finance .Semester III. the second paper of each of the selected groups will be taught in Semester IV.II 7111 Project Management and Financial Services 7112 International Financial Management Group G: Human Resource Management . Part II .2 Project Management and Financial Services International Financial Management 75 75 3 3 II II III IV 100 100 3 3 p EH1 .nal Papers Marks Duration (Hours) Elective Papers student shall be required to choose any two groups from the following s: 75 75 75 75 3 3 3 3 p EA .I 7161 Human Resource Development 7162 Training and Development II II III IV 100 100 3 3 Marks p EE . Com. Group J: Accounting 7191 Management Control and Information II III 100 3 System 7192 International Accounting II IV 100 3 Part Semester Group K: Applied Economics 7201 Industrial Economics 7202 Applied Econometrics Group L: Computer Application and Information Technology 7211 Computer Applications in Business 7212 E-Commerce Group A: Finance – I 7101 Financial Market and Institutions 7102 Security Analysis and Portfolio Management Group B: Finance .
Corporate and Industrial Laws Corporate Law Industrial Law 64 .Human Resource Management .Taxation Management Principles and Practice of Taxation and Indian Tax System Corporate Tax Planning p EL .Marketing I International Marketing Marketing Research 75 75 75 75 75 75 75 75 3 3 3 3 3 3 3 3 II II II II II II II II III IV III IV III IV III IV 100 100 100 100 100 100 100 100 3 3 3 3 3 3 3 3 p EM2 – Marketing .II 7131 Advertising and Sales Management 7132 Consumer Behaviour Group E: Taxation Management 7142 Principles and Practice of Taxation and Indian Tax System 7141 Corporate Tax Planning Group F: Corporate and Industrial Laws 7151 Corporate Law 7152 Industrial Law II II Part II II II II III IV Semester III IV III IV 100 100 Marks 100 100 100 100 3 3 Duration (Hours) 3 3 3 3 p EIB-International Business India’s Foreign Trade and Investment Management of International Business Operations p EM1 .I 7121 International Marketing 7122 Marketing Research Group D: Marketing .2 Advertising and Sales Management Consumer Behaviour p ET .2 Industrial Relations Management of Transformation 75 75 Marks 75 75 75 75 p EI-Insurance Insurance Management Actuarial Practice 3 3 Duration (Hours) 3 3 3 3 Group H:Human Resource Management – II 7171 Industrial Relations 7172 Management of Transformation Group M: Insurance 7221 Insurance Management 7222 Actuarial Practice Group I: International Business 7181 India’s Foreign Trade and Investment 7182 Management of International Business Operations Group C: Marketing .
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