This action might not be possible to undo. Are you sure you want to continue?
Annexure – III
UNIVERSITY OF DELHI
MASTER OF COMMERCE (M.COM.)
(Revised Semester based Course Proposal)
Rules, Regulations and Course Contents
Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011
M.Com. Syllabus as per revised course structure to be effective from Academic Year 2009-10 and onwards
(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009)
I Proposed M.Com. Programme Structure 1-3
Scheme of Examination, Pass Percentage, Promotion Criteria etc.
Course Contents and Reading Lists of M.Com. Programme
6 - 83
Comparative Statement of Existing and Revised M.Com. Programme
84 - 86
MASTER OF COMMERCE (M.Com.) DEGREE (Examination Scheme) 1. A candidate seeking admission to M. Com. course must have: I. Passed B.Com. (Hons.) degree from University of Delhi or any other University recognized equivalent th ere to, with at least 50% marks, II. Passed B.Com. (Pass) or B.Com. Degree from University of Delhi or any other university recognized equivalent there to, with at least 55% marks. III. Passed B.A. (Hons.) Economics degree from University of Delhi or any other university recognized equivalent there to, with at least 50% marks. IV. Passed B.B.S., B.B.A., B.I.F.A. and B.B.E. degree from University of Delhi or any other university recognized equivalent thereto, with at least 60% marks Note: 1. The eligibility conditions for admission to M. Com. course are same for the regular and the correspondence (SOL) students. 2. Candidates appearing for the final year degree examination may also apply provided they are able to produce their mark sheets before 15 th October, 2009.
2 (a) Subject to the control and general supervis ion of the Academic Council, the instruction and routine in the M.Com. Course shall be under the direction of the Dean, Faculty of Commerce and Business and the Head, Department of Commerce. (b) Except in respect of his/her work in the Course each stu dent shall remain under the control and discipline of his/her own College e.g., a student expelled from his/her college is /pso-facto expelled from the Course. 3. 4. English shall be the medium of instruction and examination. Examinations shall be conducted at the end of each Semester as per the Academic Calendar notified by the University of Delhi
The scheme of examination shall be as follows:
The M.Com. Programme is divided into two parts as under. Each Part will con sist of two Semesters. Part - I Part – II First Year Second Year Semester Semester I Semester III Semester Semester II Semester IV
the student may opt for any one of the interdisciplinary courses specified in the syllabus.: Elective II (Paper 1) Total Part II : Semester IV Paper 6401 : International Business Paper 6402 : Human Resource Management Paper ---. Papers Marks Written Internal Assmnt. Grand Total 1600 64 Elective Groups: Any two groups from the available electives to be selected at the commencement of M. While the first paper of each of the selected group s will be taught in Semester III. 6203 and 204) for this semester. Notes: 1. The elective groups in the Semester IV w ill remain the same as the ones selected in Semester III. no change in selected groups will be allowed later. Com. the second paper of each of the selected groups will be taught in Semester IV.Semester III. 3.The schedule of papers prescribed for various semesters shall be as follows.) Credit (Hrs. the student may opt for any one of the interdisciplinary courses specified in the syllabus. Once a group has been selected. Total Marks Dura tion (Hrs.: Elective II (Paper 2) Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the two compulsory papers (namely Paper 6401 and Paper 6402). . Part II .: Elective I (Paper 1) Paper ---. Part II : Semester III Paper 6301 : Strategic Management Paper 6302 : Accounting Theory and Practice Paper ---.) Part I : Semester I Paper 6101 : Organization Theory and Behaviour Paper 6102 : Statistical Analysis Paper 6103 : Economic Analysis Paper 6104 : Financial Management and Policy Total Part I : Semester II Paper 6201 : Managerial Accounting Paper 6202 : Business Environment Paper 6203 : Quantitative Techniques for Business Decisions Paper 6204 : Marketing Management Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the compulsory papers mentioned above (namely paper 6201. 6202.: Elective I (Paper 2) Paper ---. 2.
I Paper 7161 Human Resource Development Paper 7162 Training and Development Group H: Human Resource Management – II Paper 7171 Industrial Relations Paper 7172 Management of Transformation Group I: International Business Paper 7181 India’s Foreign Trade and Investment Paper 7182 Management of International Business Operations Group J: Accounting Paper 7191 Management Control and Information System Paper 7192 International Accounting Group K: Applied Economics Paper 7201 Industrial Economics Paper 7202 Applied Econometrics Group L: Computer Application and Information Technology Paper 7211 Computer Applications in Business Paper 7212 E-Commerce Group M: Insurance Paper 7221 Insurance Management Paper 7222 Actuarial Practice . Group A: Finance – I Paper 7101 Financial Market and Institutions Paper 7102 Security Analysis and Portfolio Management Group B: Finance . the list of elective groups which will be offered durin g the semester depending upon the faculty members and the demand of electives.II Paper 7131 Advertising and Sales Management Paper 7132 Consumer Behaviour Group E: Taxation Management Paper 7141 Corporate Tax Planning Paper 7142 Principles and Practice of Taxation and Indian Tax System Group F: Corporate and Industrial Laws Paper 7151 Corporate Law Paper 7152 Industrial Law Group G: Human Resource Management .List of Elective Groups The Department will announce in the beginning of the respective semester.II Paper 7111 Project Management and Financial Services Paper 7112 International Financial Management Group C: Marketing .I Paper 7121 International Marketing Paper 7122 Marketing Research Group D: Marketing .
However. (d) No student shall be admitted as a candidate for the examination for any of the Parts/Semesters after the lapse of four years from the date of admission to the Part-I/Semester-I of the M. 7.Interdisciplinary Course Interdisciplinary Paper A (Part I: Semester II) Interdisciplinary Paper B (Part II: Semester IV) The list of specific interdisciplinary paper s will be announced at the commencement of the academic session. a candidate who has secured the minimum marks to pass in each paper but has not secured the minimum marks to pass in aggregate may reappear in any of the paper/s of his choice in the concerned semester in order to be able to secure the minimum marks prescribed to pass the semester in aggregate. wherever applicable. (b) No student will be detained in I or III Semester on the basis of his/her performance in I or III Semester examination. they shall have the option to remain the . Programme. (c) No student would be allowed to avail of more than 3 chances to pass any paper inclusive of the first attempt. The minimum percentage of attendance required will be notified by the D epartment at the commencement of the session. seminars etc. up to 50% : I Division II Division III Division 8. arranged by the Department/ College from time to time. 6. (e) Successful candidates will be classified on the basis of the combined results of Part-I and Part-II examinations as follows: Candidates securing 60% and above : Candidates securing 50% and above. However. (d) Students who do not fulfill the promotion criteria (c) above shall be declared fail in the Part concerned. up to 60% : Candidates securing 40% and above. ATTENDANCE REQUIREMENT The students are required to attend tutorials. Com. The student must secure 40% in the End Semester Examination and 40% in the total of End Semester Examination & Internal Assessment of the paper for both theory & practical separately. (c) A student shall be eligible for promotion from 1 st year to 2 nd year of the course provided he/she has passed 50% papers of I and II Semester taken together.. Pass Percentage & Promotion Criteria (a) The minimum marks required to pass any paper in a semester shall be 40% in theory and 40% in Practical. he/she will have to clear the remaining papers while studying in the 2nd year of the programme. (a) Minimum marks for passing the examination in each semester shall be 40% in each paper and 45 % in aggregate of a semester. (b) However. i. the student will be promoted automatically from I to II and III to IV Semester.e.
Any student failing in all the papers of old scheme of a Part in the old scheme shall have to opt for the new scheme of examination of that part but the course will have to be completed in three years as stipulated. term papers. The remaining 70 marks in each paper shall be awarded on the basis of a written examination at the end of each semester. The weightage given to each of these components in a combination shall be decided and announced at the beginning of the semester by the Department in consultation with the teachers. project work. (a) The system of evaluation shall be as follows: Each course will carry 100 marks. 9. The old scheme of examination will continue for three years from the year of commencement of New Scheme of examination.marks in the papers in which they have secured Pass marks as per Clause (a) above. The duration of writt en exanimation for each paper shall be three hours. 11. (b) 10. of which 30 marks shall be reserved for internal assessment based on a combination of tutorials. (e) A student who has to reappear in a paper prescribed for Semester I/III may do so only in the odd Semester examinations to be held in November/December. Examinations for courses shall be conducted only in the respective odd and even Semesters as per the Scheme of Examinations. and attendance. Regular as well as ex-students shall be permitted to appear/reappear/impro ve in courses of Odd Semesters only at the end of Odd Semester and courses of Even Semesters only at the end of Even Semesters. A student who has to reappear in a paper prescribed for Semester II/IV may do so only in the even Semester examinations to be held in April/may. classroom participation. The system so decided will be communicated by the Department to respective colleges. 12. . tests. seminar.
4. Situational approach. Nominal group technique and Delphi technique. Organizational Theories and Behaviour: Classical. Prentice Hall of India Pvt. models of communication. Luthans. Robbins. Authority.P. equity) expectancy model. Behavioral approach. Maslow’s Need Hierarchy. 2. Mc Graw Hill International. Feedback. Organizational Behaviour (13th edition). Contributing disciplines to the OB. Leadership effectiveness. Fred. challenges and opportunities of OB. 2. Bases of Power. S. values. Organizational Development and Stress Management: Concept and determinants of organi zational culture. Power. 2008. Contemporary issues in leadership . commu nication effectiveness in organizations. Organizational Theory: Structure Design and Application. Max. Theory X and Theory Y. Organizational Behaviour. determinants.. . New Delhi. Individual versus group decision making.. The course will also make them capable of realizing the competitiveness for firms. models. personality and emotions. 3. Individual Behaviour: Foundations of individual behaviour. management of stress. Individual and organi zational factors to stress.. consequences of stress on individual and organi zation. formal and informal structure. Contemporary theories of motivation (ERG. Organizational Behaviour-concepts. Ltd.. Organizational Culture. 6. New York.III : COURSE CONTENTS AND READING LISTS OF M. Marks: 100 Objective: The objective of the course is to develop a theoretical understanding among students about the structure and behaviour of organiza tion as it develops over time. Power and Conflict: Concept and theories. levels and conflict resolution strategies. Group Decision making and Communication: Concept and nature of decision making process. 11th Edition. Perceptual process. Course Outline: 1. goal setting. Bureaucratization of organi zations.P. Motivation and organi zational effectiveness. power tactics. Johari Window. PROGRAMME Course 6101: ORGANIZATIONAL THEORY AND BEHAVIOUR Time: 3 Hrs. Case Studies: Some cases of real business world are required to be discussed. Prentice Hall of India Pvt. sources of conflict patterns. Suggested Readings: 1. status. Power and conflict. 2007. Chris Argyris behaviour patterns. Motivation: Need hierarchy. 3. Behavi our modification. TA. Flat and Tall structures. 2007. attitudes. Transaction cost and organizational behaviours. Ltd. Neo -classical and Contemporary. 3rd ed. Organizational Development: concept and intervention techniques. Leadership. 5.. Two factor theory. Robins S.COM. Cognitive evaluation.
and D. 1999. Small sample tests –t and F tests. Amir D. Point Estimation and interval estimation. Median test and Rank correlation test. Sign test. Case Studies: Application of statistics to some cases of business enterprise are required to be discussed. Complete Business Statistics. Norval F. Theory and Problems of Statistics . Addition. 4. 2. Prentice-Hall of India. Exponential..R. Suggested Readings : 1. 9. Regression Analysis: Simple and multiple linear regression analysis up to three variables. Statistical Quality Control: Control charts for variables and attributes. Poisson. Decision tree. Rubin. M. McGraw Hill International (2 nd ed. Large sample tests for proportions. Non-Parametric Tests: Chi-square test. Mathematical Expectation.Course 6102 : STATISTICAL ANALYSIS Time: 3 Hrs. Max. multiplication and Bayes Theorem. 3.The emphasis will be on their applications to business and economic situations. 2. Marks: 100 Objective: The objective of the course is to acquaint students with some of the important statistical techniques for managerial decision making . Basic Statistics for Business and Economics . Statistical Decision Theory: Risk and uncertainty.I. Probability and Expectation: Approaches to probabi lity. Aczel. Kazmeir Leonard J. Power of a t est. Sampling distribution of a statistic and its standard error. Sampling and Sampling Distributions: Methods of sampling. R. 3. Design of Experiments and analysis of variance. Course Outline: 1. Probability Distribution: Binomial. 6. Hypothesis Testing. Properties of an estimator. Levin. Expected value approach.S. McGraw Hill. 5. 4. Statistics for Management. 8. Schaum Publishing Company.. Margina l analysis. 7. Beta and Normal Distributions. Spiegel. means and standard deviations. Acceptance sampling.) . Pohl.
Duality between production and cost function . Cost function: Classificatio n of costs. Relating the structure with market situations. duopoly . Minimum wage and price structure. Economics of information: Symmetric and Asymmetric Information .Course 6103: ECONOMIC ANALYSIS Time: 3 Hrs. Inter – temporal demand function. Risk and uncertainty and the Decision making: Concept of risk. risk preference. Pricing practices: Economics of advertisement costs. Monopoly. Slutsky’s analysis of demand. Production and Cost: Production f unction. The effort is to make them capable of using various concepts to deal with business problems in a globalised economic environment. Efficiency and the firm. Adjusting business decision for risk. Price and output relationship under different market structures: Perfect Competition. Pricing and wages. Discriminating monopoly. Indifference curve analy sis. . return to scale. growth theories. 6. Course Outline: 1. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of micro -economic theory and their use in business decision making. snob appeal. The type of goods and the demand function. behavioural approaches. Consumer Behaviour: Determination of demand. Factor pricing: Elements of factor pricing. Expansion path and Multiproduct firm. Transfer Pricing. 3. short run and long run cost functions. 2. Law of variable proportion. Industrial innovation and technology and technological environmental forecasting. Empirical production function: Cobb -Douglas. Game theory and oligopolistic behaviours. labour pricing. ma nagerial theories. Barrier to entry. 8. labour and market structure. Estimation of production function. Dumping and other practices. isoquants ridge lines. Revealed preference. scope economies. Max. Estimation of cost function. 9. Competition and markets. isoclines. Profit theories and profit management. Basis of pricing. theory of attributes. oligopoly. risk -return evaluation. Bilateral monopoly. band wagon effect and the demand function. Relevance of profit maximization in the modern context. Monopolistic competition. CES. Social cost of Monopoly. 5. scale economies. Demand for durable goods. Technological change and t he global market economy: Impact of technological change on productivity. regulatory aspects of monopoly. risk aversion. Indifference preference. Firm and its objectives: Theories of the firm. Problem of estimating cost and production functions. Concept of productivity. VES and Translog. satisficing theory etc. Demand and supply of factors of production. 4. 7. isocost lines.
Micro Economics. 2. Micro-Economic Theory. and Ellen Miller. 6... 1996. Theory and Applications . . 1988. 5. Lazear. Tirole J. and Daniel L. Micro-Economic Analysis (ed. Pindyck Robert S. Rubinfeld. Sen Anindya.S. 1992. Modern Microeconomics. 3). 1999. Norton. Macmillan Press Ltd.10. New Delhi. The Theory of Industrial Organization. McGraw Hill. John P. Edward P.. Cambridge MIT Press. 4. Cases: Some cases involving the use of concepts of the micro -economics are required to be discussed. Madala G. Micro Economics. Book Company. Varian.. Richard D. Homewood Illinois. New Delhi. A. Koutsyiannis. 7. Oxford University Press. Inc. 3. (1998 Reprint). Third Edition. Prentice Hall of India. Suggested Readings : 1. New York. Micro-Economics: Theory and Applications . Irwin. Gould.
types of dividend policy-constant pay-out ratio and constant dividend amount policies. financial leverage and its impact on the valuation of firm. Mye rs. 9th Ed. 6. 2008. and S. An alysis of some case studies. theories of capital structure. Ross S. Max. theories of dividend policy and their impact on the value of a firm. Van Horne. Course Outline: 1. Mathematical and Simulation Models for Working Capital Decisions. “Corporate Finance: Theory and Practice ”. Capital Budgeting Decisions: Nature and Kinds of Capital Budgeting Decisions. and buy-back of shares.C. Principles of Corporate Finance .Course 6104: FINANCIAL MANAGEMENT AND POLICY Time: 3 Hrs. John Wiley & Sons. Dividend Policy: Dividend and its form. Working Capital Planning and Management: Basics of working capital planning and management. 7. 2. cash dividend. Marks: 100 Objective : The objective of the course is to acquaint the students with the basic analytical techniques and methods of financial management of business firms. Westerfield and J... determinants of dividend policy and some case studies. 2nd Ed. 5. A. Corporate re-structuring: Mergers and Acquisitions -types.A. Corporate Finance. Financial Management. Brealey R. financial decision-making and types of financial decisions . 3. Capital Structure: Concept. estimation of working capital requirement. Financial Management: Nature. working capital policy and its management of cash. account s receivables and inventories. valuation and financing of acquisitions. 4. 3. Risk-Return framework for financial decision -making. McGraw Hill. Prentice Hall of India 12th Ed. right and bonus shares. 5. capital budgeting decisions under constraints and with multiple objectives using Mathematical Programming Models.W. Jaffe. 7th Ed. Damodaran.A. sources of takeover gains. Vikas Publishing. 2001. Capital budgeting decisions under uncertainty and their evaluation using Statistical Decision Theory.. Pandey I. 4. R. James C. Financial Management and Policy . 2. M. McGraw Hill.. 6th Ed. role of a finance manager in a firm and Agency problem. Capital budgeting decisions under inflation. The course also provides students the exposure to certain sophisticated and analytical techniques that are used for taking financial policy decisions. techniques of evaluating capital budgeting decisions. . The empirical evidences on theories and the case studies relevant for above topics are required be discussed. objectives and scope. optimal capital structure. Suggested Readings: 1. determinants of capital structure. financing working capital. Analysis of Real life capital budgeting decisions-some case studies.
Break – Even Analysis. 6. Transfer Pricing Methods. Types of Managerial Decisions – Make/Buy. Rajiv D. 2001. Multiple -Product Analysis. Investment Centre. Optimal use of Limited Resources. Management Accounting. Mark Young. Materials. . Responsibility Accounting and Divisional Performance Measurement – Advantages and Disadvantages of Divisionalisation. Product-Mix. Emerging Costing Approaches. 2. Marks: 100 Objective: The objective of the course is to enable students to acquire sound Knowledge of concepts. 9. Variance Analysis. Prentice Hall. Sell/ Process Further. Standard Costing – Concept. Budgeting – Nature and functions. Profit Centre. methods and techniques of management accounting and to make the students develop competence with their usage in managerial decision making and control. Return on Investment (ROI) Versus Residual Income (RI). Revenue Centre. Concept of Respons ibility Accounting. Fixed Versus Flexible Budgeting. Variable and Absorption Costing – Concept. Cost Concepts and Classifications. Robert Kaplan and S. Operate/Shutdown. Profit Volume (P/V) Analysis. 8. Banker. Suggested Readings : 1.Course 6201: MANAGERIAL ACCOUNTING Time: 3 Hrs. Max. Responsibility Centres – Cost Centre. Cost-Volume-Profit (CVP) Analysis – Contribution Margin. Preparation of Income Statements. Preparation of Different Types of Budgets. Managerial Uses of Variances. Financial vs. Divisional Performance Measurement – Measures of Performance.. Atkinson Anthony A. Activity Based Product Costing – Concept and uses. Advantages. Labour. Applications of Variable Costing. Differential Analysis. Special Order. Role of Management Accountant. Relevant Information and Short -Run Managerial Decisions – Managerial Decision Making. Management Accounting. 5. Overhead. Add/Drop. 10.Financial Performance Measures. Management Accounting – Nature and Functions. Comparison. 3. Management Accounting. Decision Making Process. Course Outline: 1. Cost vs. Non. Responsibility Performance Reporting. 7. Types of Standards. 4. Pricing Decisions.
Advanced Management Accounting. 2006.. S. 2001. Ronald W. 3. Managerial Accounting. Prentice Hall of India. 4.W. 2006. 2009 . 6. Drury Colin. Managerial Accounting. Thomson Learning. Garison R. McGraw Hill Education. Management and Cost Accounting . Noreeb. Hilton. McGraw Hill.H. Jawahar Lal. Text.2. New Delhi. Problems and Cases. Horngreen Charles T. Stratton. and E. Introduction to Management Accounting .. Chand & Co. 2000. and Gary L. 5. S undem and William O.
4. Liberalization and Business environment. The course would also make the student capable of analyzing and understanding the macro economic policies of the government implemented from time to time and assess their impact on business. External balances. Exchange rate regimes. Expectations and Economic Behaviour. Real Business Cycles. Inflation and unemployment: Impact of unemployment on IS -Curve. Economic Growth (Theories in Modern Co ntext) its variables and strategic planning. 6. Theories of unemployment. 2. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of macro -economics and the macro environment in which a business organization operates. Aggregate demand.This course is to be taught with contemporary issues relevant in the environment of Indian business with notable examples and illustrations. 8. Interaction of ag gregate demand and aggregate supply and the determination of real income. Economic Planning and the emerging environment. foreign exchange markets. Cost and Business Behaviour. Macro economic indicators and forecasting of macro-economy. Short and long run aggregate supply and shifts in aggregate supply. Course Outline: 1. 7. 5. W. IS -LM-BOP curve analysis and implications for policy choices. Costs and Business Behaviour.O.Course 6202: BUSINESS ENVIRONMENT Time: 3 Hrs.T. . causes and costs of unemployment. Consumer Laws. Globalization. Macro-economic environment. Economic Policies and Macro Economic movements in an open economy. NOTE: . demand management policies. Shifts in aggregate demand. Inflation and unemployment. Trade flows. 3. types. Max. policy alternatives. aggregate supply and the price level. Basic IS-LM frame-work. Asset choices in an open economy and capital flows. Asset markets. 9. Implications of modified IS and LM functions on relative efficacy of fiscal and monetary policies. Environmental Laws. the demand for and the supply of real balances and their interest elasticities. and emerging business environment.
R. 4. Macro Economic Theory and Policy.Suggested Readings: The basic readings have been provided below and additional readings will be provided on year to year basis. Macro Economic 4th edition. Oliver Blanchard Macro Economic 4th edition Pearson Education. Fischer Macro Economic 6th edition Publisher Tata McGraw Hill. . N. Macmillan. 3rd edition 2005. Dornbusch. 3. Branson William H. 2. First East – West Press.. Mankiw. 1. and S. LPE. Gregory.
Assignment: Solving the problem. Cases of unbalanced problems. Games of mixed strategy. Transportation: Solving the problem. single server and infinite and finite population . 5. PERT/cost. multiple optimum solutions. 11. Equilibrium conditi ons. Inventory Control: Techniques of selective control. Duality Sensitivity analysis. Game Theory: Games of pure strategy. Sequencing: n-jobs to be processed on two machines in the same order of machines. Replacement of items that fail suddenly. 6. Course Outline: 1. Time-cost trade-off. Introduction: Quantitative approach to management decision making. Resource allocation and resource levelling. Networks with three estimates of time. Integer Programming: Problem Formulation and solution. Economic order quantity (EOQ) models. Marks: 100 Objective: The objective of the course is to acquaint the students with the use of quantitative models in decision making. 3. 9. 4. 8. Models with Poisson arrival and services rates. Max. price breaks and planned stock outs. Two jobs to be processed on m machines in the different orders of machines. Replacement Analysis: Replacement of capital assets – discrete cases when time value of money is not considered and when time value of money is considered. 10. Cases of unbalanced problems. maximization objective.classical. gradual replenishment without shortages. Deciding optimum safety st ock and reorder level. Simulation (The emphasis should be on concepts and application of concepts) . testing optimality MODI method. 7. 12. degeneracy. multiple solutions and prohibited routes.Course 6203: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS Time: 3 Hrs. PERT/CPM: Networking with one estimate of time. maximization objective and unacceptable assignments. Markov Analysis: Brand-switching analysis. Dominance. Linear Programming: Mathematical formulation of linear programming problems and their solution using graphic approach and simplex algorithm. Queuing Theory: Elements of a queuing system. 2. 13. N-jobs to be processed on m machines in the same order of machines – by converting it into a two – n machine case.
Hausman. Jr. “Quantitative Approaches to Management”. Bonini and W. Levin. Bierman H. Rubin and J. 8 th Edition. .P. “Operations Research: An Introduction”.Hill. “Quantitative Techniques in Management ”.. 3rd Edition. 3. 2. The McGraw Hill companies. Hamdy A. Prentice – Hall of India. C.H.S. Ill. 1986. D.. 7 th Edition. Vohra N.I. “Quantitative Analysis for Business Decisions”. Homewood. Stingson. R. 2006.D. McGraw .Suggested Readings: 1.. Taha. Irwin 1983 4..P.
Course Outline: 1.their effectiveness. Marketing functions and role. Criteria for effective market segmentation. 7.Course 6204 : MARKETING MANAGEMENT Time: 3 Hrs. Retailing and wholesaling – Developments and Indian perspective. middlemen and their functions. 10. Consumer adoption and innovation diffusion. Promotion Decisions: Meaning a nd importance of promotion. bases and process.Consumer vs. importance and major logistics decisions. Pricing Decisions: Objectives of pricing. Market Segmentation. Sales. Positioning – concept. Marketing Environment: Significance of scanning marketing environmen t. demographic. . Economic. Promoting through internet. Distribution Decisions: Channels of distribution – concept and importance. 5. New product development. internet marketing and other marketing developments – Issues. Marketing Planning. Organizing and Control: Marketing planning process. political and legal environment of marketing in India. technical. Pricing policies and strategies. Marks: 100 Objective: The objective of the course is to familiarize the students with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to be able to manage marketing operations of a business firm. 4. Developing and implementing a promotional campaign. Marketing management process. 6. Target market selection and strategies. Industrial buying process. Different types of distributions.a strategic perspective. determining optimal promotion mix. Buyer behaviour. 2. direct marketing. motivation and performance appraisal of distribution middlemen. Product life cycle – concept and appropriate strategies to be adopted at different stages. Targeting and Positioning: Bases and procedure for segmenting a consumer market. salient features and their applications in India. 8. Selection. Consumer Protection in India. Product Decision: Product conce pt and classification. Services marketing. Distribution logistics – concept. Introduction : Traditional view of marketing. Ethical and Legal Aspects of Marketing. Promotion scene in India. business buying behaviour. Different ways of organizing the marketing department. cost and profit analysis. Evolution of marketing concept. Fa ctors affecting price of a product. Promotion tools. rural marketing. Social. 9. Consumer buying decision process and influences. Max. Modern concept of marketing. 3. socio -cultural. Procedure for setting price. Channel management. Communication process. Major product decisions.
2008 2..Walker and William J. 12th ed. Kotler Philip and Kevin Keller Marketing Management.. Jha Mithileshwar. 5. Pearson Prentice – 2008. Basic Marketing: A Managerial Approach. Keller. Bruce J.Suggested Readings: 1. 3. Cannon a nd William D. Joseph P. .. McGraw Hill. Keller Kevin lane. 2008.. 13 th Edition. Philip. Perrault. Koshy Abraham.. Kotler. 9th ed.. 13th ed. E. Philip. Pearson Prentice-Hall 2008. 11th ed. Principles of Marketing. McCarthy. Michael J. McGraw Hills. Etzel. 2008. 4. Jr. Jerome. Fundamentals of Marketing. Stanton. and Gary Armstrong.. Marketing Management : A South Asian Perspective.
Grant. Finance. 5.I.Course 6301: STRATEGIC MANAGEMENT Time: 3 Hrs. 2. Igor. Crafting and Executing Strategy : Text and Readings. Course Outline: 1. Hayes. Operationalising Competitive Strategies. 2005 Blackwell Publishers. Planning and allocating resources. Organization Structure and Design. & D.1976. Selection of a suitable Corporate Strategy – Concept of Strategic Fit..Environmental Profile. Functional Strategies – Production.S. From Strategic Planning to Management. South Western. Introduction: Concept and Role of Corporate Strategy. Strategic implications of social and ethical issues.A.. Thompson et-al. Managing Strategic Change. Analysis of Stakeholder Expectations – Corporate Mission. 2007. Analysis of Strategic Advantage – Resource Audit. Max. Strategic Analysis: Analysis of Broad Environment . Objectives and Goals. Contemporary Strategy Analysis . Strategic Review: Evaluating Strategic Performance – Criteria and Problems. Acquisition. Growth and Defensive Strategies.A. Arthure A. McGraw Hill. 3. Massachussets. Value Chain Analysis. Core Compe tences.. Marketing and R. Strategic Choice: Generating Strategic Alternatives. Strategic options at SBU Level . Strategic Management. 15th ed. 3. Evaluation of Strategic Alternatives – Product Portfolio Models. 4. Suggested Readings: 1. U. Joint Venture and Strategic Alliance.P. H. Declorch and R. Basic Model of Strategic Management. et. Strategic Implementation: Strategic implementation issues. Human Resource. Constructing Scenarios. . 4. Strategic Control. Robert M. Marks: 100 Objective: The objective of the course is to help the students develop an understanding of the basic inputs in making and implementing corporate strategic decisions and also familiarize them with the issues and practices involved. Exter nal Growth Strategies – Merger. Strategic options at Corporate Level – Stability.. Levels of Strategy. 2. SWOT Analysis. Strategic Role of Board of Directors and Top Management.Michael Porters Model of Industry Analysis. 5th ed. Approaches to Strategic Decision Making. R. Ansoff. 2009. Wiley. Vision. Concept of Corporate Restructuring. Analysis of Operating Environment . al.Michael Porters’ Competitive Strategies. Hitt M.
9. 3. TMH. Cathey. Merchant. 3. Accounting method ology. Accounting standards in India. Accounting Theory. Revaluation of fixed assets and income measurement. Anthony R. Porwal. 2. Harmonization of corporate reports. 1999 2. Conceptual framework of financial accounting and reporting. 10. disclosure requirements. 2000. 2008. Quorm Books. . 5. 8. 6. 4.F. Himalaya Publishing House. Financial Accounting Theory and Analysis. Different approaches to theory construction. Myrtle W.A. Depreciation policy. gains and losses. Richard G. Jawahar Lal. Accounting: Text and Cases . L. 7. 2000. Suggested Readings: 1. Accounting Theory: Nature and Scope. Valuation of asset and liabilities. Recent developments in financial accounting and reporting. Ahmed Riahi Belkaoui. Measurement and reporting of revenues. McGraw Hill..N. Income concepts for financial reporting. Accounting Theory. Schroeder. Marks: 100 Objective: The course aims at acquainting the studen ts with a coherent set of logical principles and a general frame of reference for evaluation and development of sound accounting practices.S. Issues in accounting standard setting. Text Readings and Cases. working capital and total resource bases. 5. John Wiley and Sons. Clark and Jack M. Analysis and interpretation of s tatements of changes in financial position -cash.Course 6302: ACCOUNTING THEORY AND PRACTICE Time: 3 Hrs. Nature of ownership equities. Course Outline: 1. Max. Corporate Reporting: Objectives. Hawkins and K. Accounting Theory and Pr actice. D. Adjustments for changing prices and financial reporting. periodic and segment reporting. 4. 2005 . expenses.
10. Theoretical Foundations of International Trade: Reasons for international trade.India’s involvement and consequences . 8. Contemporary Developments and Issues in International Business. Movements in foreign exchange and interest rates and their impact on trade and investment flows. International money and capital markets. Structure and functioning of EC and NAFTA.Course 6401: INTERNATIONAL BUSINESS Time: 3 Hrs. Gains from trade. Regional Economic Cooperation. 4. . theories of international trade. structure and operations of international business and familiarize them with trends and developments in India’s foreign trade and investments and policy framework. World trade and protectionism. International Business Environment: Framework for analyzing international business environment. 6. Max. 3. Counter trade. 7. Modes of entry into international business. International Financial Environment: Exchange rate mechanism and arrangement. Multinationals (MNCs) in International Business: Issue in investment. Regionalism vs. World bank. Terms of trade. India’s involvement in International Business. Agreement on Textiles and Clothing. International Business: Its Importance. Instruments of Commercial Policy: Tariffs. International commodity trading and agreements. GSP. 5. pricing and regulations. World trading environment – Pattern and structure of world trade in goods and services. Foreign investment flows – Pattern. UNCTAD. scope. Management of international business opera tions – complexities and issues. IT and international business. Regional Economic Integration: Free trade area. quotas and other measures and th eir effects. Marks: 100 Objective: The purpose of this course is to acquaint the students with nature. nature and scope. 2. International collaborations and strategic alliances. International Economic Institutions and Agreements: WTO. Domestic and foreign environments and their impact on international business decisions. customs union and common market. 9. structure and effects. technology transfer.IMF. Foreign trade multiplier. Course Outline: 1.GSTP and other international agreements and treaties. Trade creation and diversion effects. Theory of customs union. Balance of Payment Account: Current and Capital Account components and accounting system. Balance of payment deficits and adjustment policies. multilateralism.
Suggested Readings: 1. Danoes, John D. Radebaugh, Lee H ., and Daniel P. Sullivan International Business: Environment and Operations, 12th ed., Prentice Hall, 2009. 2. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective, Prentice Hall, 2009. 3. Hill, Charles, W.L., International Business, McGraw Hill Company, New York, 2009. 4. Ball, Donald, Wendall H. McCulloch, Hichael Geringer, Michael S. Minor and Jeanne M. McNett, International Business: The Challenge of Global Competit ion, 12th edition, 2009, McGraw Hill Co.
Course 6402 : HUMAN RESOURCE MANAGEMENT Time: 3 Hrs. Max. Marks: 100
Objective: The objective of the course is to acquaint student s with the techniques and pri nciples to manage human resource of an organization. This knowledge would make the student s capable of employing these techniques to harness the best of each individual working in the organization. Course Outline: 1. Nature of Human Resource Management, concepts, functions, themes and controversies. 2. HRM, Job Analysis and Job Design: Role of HR manager, Human resource planning and HR effectiveness. Job analysis techniques, job evaluation techniques, job description, job specification, job design approaches, job characteristics, approach to job design. 3. Business Strategy and Human Resource Strategy: Concepts and Relationship. Contemporary global trends and management of human resources. 4. Recruitment, Selection, Training and Development: Factors affecting recruitment, sources of recruitment (internal and external), basic selection model, psychological tests for selection. Requirement of a good test for selection. Training and Development. 5. Performance appraisal: Objectives, PA process, comparing actual performance with standards, Methods of appraisal. 6. Diversity at Work: Managing diversity, causes of diversity, the paradox of diversity, diversity with special reference to handicapped, women and aging. Empowerment and gender issues. 7. Compensation Management, Personnel audit and Re search: Wage versus salary, determination of compensation, incentives schemes, fringe benefits and labour welfare. Personnel audit and research. Emerging horizons in HRM. 8. Career planning and succession concepts, approaches and issues. 9. Human Resource information system: Developing HR information system. 10. Employees relations: Shifting forms from industrial relation to employees relations. Handling employees’ grievances. 11. Case Studies: Some Cases relating the learning from the course to business world are required to be discussed.
Suggested Readings: 1. De Cenzo and Robins, Fundamentals of Human Resource Management , 8th Edition, Prentice Hall of India, 2005. 2. Decenzo, David A. and Robbins, S.P. Fundamentals of Human Resource Management, 9th Edition, Wiley and Sons Ltd., John, 2006. 3. Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984 -2000.
2. Term structure of interest rates. 5. 2. Financial markets: Nature. Financial Intermediation: Depository Institutions. The Yield -curve. 6. Commercial Banks and Industrial finances. Madura. Non-Depository Institutions: Mutual Funds: Measuring performance of Mutual Funds. Oxford University Press 2 nd Edition 2007. Mishkin. Foreign Capital: foreign capital as a source of finance.. The regulatory framework and NRI investments. ‘Financial Institutions and Markets ’. Functions and Efficiency: Financial system and economic development. 8 th Edition 2008. The course will provide the students an understanding of the inter -linkages and regulatory frame -work within which the system operates in India. maturity and structure of interest rate. Functioning and its Regulation. 8. Jeff. Private placement channels. Pension Funds: Organization and working of pension funds.Course 7101: FINANCIAL MARKET AND INSTITUTIONS Time: 3 Hrs. Interest rate: Level. ‘Financial Markets and Institutions ’. Regulatory aspect of Banking. Suggested Readings: 1. Eakins. Engineered financial and monetary instruments. Sectoral and Intersectoral flows. Financial markets: Money market: Organization. Max. Chit funds Organization. 6 th Edition. Meir. Place of foreign capital in the over all framework of Indian Financial system. Analysis of supply and demand for funds. Fredrick S. functioning and regulatory aspects. Insurance Public and private Organization: Life and Non-life insurance companies: LIC & GICs working and regulatory framework. Debentures and other fixed income securities. Financial Instruments: Equity shares. South Western Cengage Learning. Capital market: Primary and Secondary markets and their organization. new issue market and secondary market -the allocative and operational efficiency. 3. Developing a credit information system . 7. Bank Credit: Working C apital and Bank funds. Course Outline: 1. UTI and Private sector mutual funds. 4. Pearson Education Ltd. and Stanley G. . 3. Instruments. Performance of Indian banking . Indian financial system: an overview. 4. Term lending . flow of funds in Indian economy. Kohn. Financial repression and Interest rates. Construction and uses of flow of fund matrix. Marks: 100 Objective: The purpose of the course is to provide a sound information and knowledge of broad framework of Financial System and its constituents. preference shares. Reserve Bank of India – Report on Currency & Finance. SEBI and its role as regulator.
J. 6 th Edition Prentice Hall. portfolio construction and performance evaluation are required to be discussed. Hull J. Alexander Gordon J. “Futures and Other Derivatives”. Sources of Financial Information. and Ronald. 4. semi-active and active along with immunization strategies. The focus at different places is to build models and discuss their validity and application to practical situations. Donald E. Active and Passive portfolio management. Portfolios of futures and options synthetics. “Security Analysis and Portfolio Management”. Jordan. Frank. Certificate of Deposits. Exotics and Financially engineered products. bond portfolio management strategies-passive. Sharpe’s Single Index Model. Max.Course 7102: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Time: 3 Hrs. Capital Asset Pricing Model (CAPM) and Arbitr age Pricing Model (APT): performance evaluation of portfolios. 4. Case Studies in security analysis. 7.C. 6th Edition. 5. and Keith. Course Outline: 1. sources of risk 3. 1995. “Investment Analysis and Portfolio Management”. Options. analysis of risk in bonds-duration and convexity. 1997. Markowitz Model. types of return and risk. Portfolio Theories and Management: Traditional and Modern Portfolio Theories. 2. 6th Edition Prentice Hall of India. valuation of bonds. “ Investments”. Options. 3. K. . 2007. Financial Derivatives: Futures. C. 8th Edition. Debentures. Efficient market hypothesis. 6. Thomson. Structure of Indian Securities market-An overview. Nature. unde rstanding of return and risk of a security. Analysis of Variable Income Securities (Equity): Approaches to security (equity) analysis-Fundamental Analysis along with valuation models of equity a nd Technical Analysis. and Bailey Jeffery V. Prentice Hall of India. Reilly. This course will provide the student the ability to understand and utilise the skill of optimising returns. Suggested Readings: 1. Single and multi-index models. problems associated with revision of portfolio. process and scope of financial assets investment decisions. 2. 2007. Sharpe William F. Brown. Marks: 100 Objective: The objective of the course is to establish a conceptual frame work for the study of security analysis and portfolio management. Securities Analysis: two-parameters frame work. Analysis of Fixed Income Securities: Bond fundamentals. Fischer.
Forfeiting.Course 7111: PROJECT MANAGEMENT AND FINANCIAL SERVICES Time: 3 Hrs. Factoring. functioning of banks. Financial Services and non depository institutions. Non-Depository institutions: finance companies and mutual funds and pension funds: a financial services and their role. Prentice Hall. Project Preparation: Technical feasibility. 8. risk analysis. social cost benefit analysis in public and private sectors. Irwin. monitoring and control and hedge risk of industrial proj ect.. monitoring and control of investment pro jects. Project Preparation Appraisal and Implementation . Depository Services. Richard D. Estimation of shadow prices and social discount rate. estimation of cos ts. 2. 2. Relevance of social cost-benefit analysis. The course would also help to understand the role of financial services in project management and would make its student understand how to mobilise finance for domestic and international projects. Financial services.. 6. 2005 (latest Edition). Project appraisal: Business criterion of growth. Merchant Banking. 1996. Custodial services. 5. Objectives of Project Planning. McGraw Hill.K.. demand analysis and commercial viability. Max. 2007 . collaboration arrangements. Marks: 100 Objective: The aim of the course is to enable the student to evolve a suitable framework for the preparation. Khan M. 4th ed. Performance. Tax considerations in project preparation and the legal aspec ts. Credit Rating Mortgages. Project Management. sources of funds. New Jersey . Prasanna Chandra. need for financial services various types of financial service: Fund based and Non-Fund based. 1. New Delhi. Characteristics and role of financial intermediaries. 4. Estimation of fund requirements. evaluation of mutual funds. Loan syndication for the projects. 2002. Financial Services and banking system. Securitisation. Tata McGraw Hill. liquidity and profitability. 3. appraisal.Y. identification of investment opportunities. Financial Services and Financial Institutions: Value Creation in Theory and Practice. Course Outline: 1. . Project review/control-Evaluation of project. Commercial Banks and their changing role. Cost and Time Management issues in Project planning and management. Financial Services. Suggested Readings. 10. Benefits and limitations of –Risk Management Policy. 3. Dietrich J. 4. investment criterion and choice of techniques. Types of insurable risks. Clifford Gray. Benefit of insurance to project planners. Leasing. Depository Institutions and financial services. Pre-feasibility studies. Insurance: insurable and non -insurable risk. 7. financial planning. 9. PERT/CPM. 5th ed.
Marks: 100 Objective: The objective of the course is to acquaint the students with financial management problems of multinational corporations and prepare them to tackle these problems. Foreign exchange market – spot and forward. Market for international securities – international bonds. Euro-banking. Exchange rate quotation and determination: direct and indirect quotes. Forfeiting. Portfolio consideration of a multinational corporation. Euro -currency markets. Pre shipment. financial swaps and interest – rate risk management. gold standard. 11. IRP theory. 8. monetary theories of exchange rate determination. overshooting models. Max. Case Studies: Some case studies involving the conceptual learning from the course are required to be discussed. transaction and real operating exposure – their measurement and management. 3. International Monetary System: Developments in the international monetary system. cross rates. 10. IMF and international Liquidity. . post-shipment and medium-term credit. Assessment and management of political risk. PPP theory. 12. Euro notes and Euro-notes and Euro-commercial papers. 6. International working capital management: Cash management. 7. Course Outline: 1. options and synthetics. Determination of exchange rate in spot and forward market. Transfer pricing. hedging and speculation. currency risk management. Investment decisions of multinational corporations (MNCs): International capital budgeting – estimation of cash flows. exchange rate regime since mid-1970s.Course 7112: INTERNATIONAL FINANCIAL MANAGEMENT Time: 3 Hrs. Market for derivatives. Participants in foreign exchange market – arbitraging. Tax consideration and investment. Exchange rate risk: translation. spot and forward quote. currency futures. modes of payment. the cost of capital. Manageme nt of receivables and inventory. International Financial markets: Multilateral development banks. International accounting: Consolidation and harmonization of accounts. System of exchanging currencies 2. Borrowing and investing markets. 4. 5. bid and ask quote. covered interest rate arbitrage. Financing of foreign trade: Foreign trade documents. Medium -term Euro-notes. Bretton Woods system of exchange rate. 9.
Multinational Financial Management .Suggested Readings: 1.K. Multinational Financial Management. Galgotia Publishing Company. 2000. New Delhi.. Multinational Business Finance. Arthur Stonehill and Michael H... Allen C. 1995. International Finance. Ltd. 3. McGraw Hill Inc..G. 4. Shapiro. Moffett . New Delhi. New York. New Delhi.. Tata McGraw Hill. Maurice. 2. Reading mass. 1996. Eiteman. 1998 5. David K. Apte P. Prentice Hall India Pvt..1998. Levi. International Financial Management . Seth A. Addision – Wesley Publishing company.. .
Organization and Control. 2006. Product standardization vs. 8 th Edition. 6. International trade product life c ycle and implications. International Market Entry Mode Decisions. 1999 4. 8. Pricing in the context of counter trad e. 5th Pearson Education. Selection. Cengage Learning. Singapore. . Course Outline: 1. Geographic. 2000. 7. Global Marketing. McGraw Hill. Transfer pricing. 3. Ronkainon. Delivery terms and price quotations. adaptation. Role of image. Grahm. Keegan. Shaw. International Distribution: Distribution Channels and intermediaries for international markets. Max. Analysing International Marketing Environment: Framewo rk for analysing international marketing environment. and J. Vern and Ravi Sarathy. Prentice Hall of India Private Ltd. Warran J. International Marketing. 5. Contemporary developments and issues in international marketing. 14th ed. Onkvist. Promotion tool for international markets. International marketing information system. Marks: 100 Objective: The course intends to familiarise the students with the concept and issues of international marketing and enable them to be able to analyse the foreign market environment and develop international marketing strategies for a business firm. Pricing in International Markets: Pricing objectives. Strategies. and John L. Developing the promotion campaign for foreign markets. Czinkota.. Cateora. Global logistics issues and planning. Selection and Positioning. Green.. International marketing. S. Phillip R.. 2. and Illka A. International Product Policy: Planning and development of products for foreign markets. International Marketing.. economic. socio cultural..J. Michael R. International Market orientation and involvement. Determination of International Price. International Marketing: Nature and scope. International Market Segmentation. International marketing. International Marketing Planning. Global trading environment and developments. : Analysis and Strategy. 5. 3. 8th ed. Harcourt Asia PTE Ltd. International Promotion: Complexities and issues in international promotion. Terpstra. 2008. 4. and mark C. demographic. 2009. political and legal environment and their impact on international marketing decisions. 2. International marketing management process – an overview. motivation and control of foreign middlemen.Course 7121: INTERNATIONAL MARKETING Time: 3 Hrs. International pricing policies. Suggested Readings: 1..
Suggested Readings: 1.Hall of India Pvt. Donald R. Ethical issues in marketing research. Prentice Hall of India. Data Analysis and Report Preparation: Data editing . Marketing Research Process: Steps involved in conducting marketing research.Course 7122: MARKETING RESEARCH Time: 3Hrs. uses and limitations. Advertising research. 2. Problem identification. 2. Stasch. Max. 5. Marketing Research Applications: Consumer research – behaviour and motivation research. Green. Primary data collection methods – questioning techniques and observation methods. Ltd. Ways of conducting marketing research. Report preparation. attitude measurement and scaling techniques. Research for Marketing Decisions . Marketing Research. Questionnaire preparation. 6. Ltd. 3. and Pamela S. nature and importance of marketing research. Marks: 100 Objective: The course aims at exposing the students to the concept. Product research. 3. Paul E. Marketing Research in India: Status. Marketing Research. Introduction : Meaning. Malhotra.. Sample Design and Field Work : Definin g universe and sampling unit. Types of research designs – explorative. organization and developments. Sample size determination. Sales analysis.. descriptive and conclusive researches. coding tabulation and graphical presentation. 2005. Field work and data collection – sampling and non-sampling errors. Marketing information system (MIS). Cooper. Research Design : Meaning and importance. 4. 2005. Tull and Del I.al.. Problems in conducting marketing research. Prentice-Hall of India Pvt. 7. Tata McGraw Hill. Univariate and multivariate data analyses techniques and their applications in marketing research. Donald S. 1998 . Ralph Westfall and Stanley F. 4. Probability and non -probability sampling methods. et. New Delhi. presentation and follow -up. Online data sources and research. Hawkins. Prentice. Marketing research and scientific method. tools a nd techniques of marketing research and developing their skills to be able to apply research techniques to aid marketing decision making. Syndicated research. Marketing Research: Measurement and Methods. Secondary data – sources. Sc hindler. Determining sampling frame. Developing marketing research proposal. Marketing research: Text and Cases. Course Outline: 1. 5 th Ed. Boyd. Harper W. New Delhi. Determining information needs. Naresh K. Marketing and sales forecasting. Research reliability and validity. 5.
training and development. logo. . Advertising and publicity. 2. supervising and compensating sales personnel. 3. Managing advertising agency relations . illustration. layout. 4. Recent developments and issues in advertising.and – after advertising tests and techniques. Advertising in India.Course 7131: ADVERTISING AND SALES MANAGEMENT Time: 3Hrs Max. relationship of sales department with other departments. motivating. Sales and cost analysis. advertising agency arrangements. Ethical and legal aspects of selling. 4. Section B Sales Management: 1. Evaluation of sales personnel. Adve rtising objectives and positioning decisions. Evaluation of advertisement and campaign effectiveness – Before . Controlling the sales effort. Advertising and the economy. Sales quota. Media selection. Strategic Sales management. 3. Determining target audience. Media Planning: Types of media and their merits and limitations. Advertising through the internet. Media scheduling. Personal selling. Distribution networks relationship. Social and regulatory aspects of advertising. Course Outline: 1. Advertising management process – an overview. Sales Planning: Setting personal selling objective. Marks: 100 Objective: The course aims at enabling the students to develop an in -depth understanding of the modern concepts and latest techniques of advertising and personal selling and sales force management which constitute a fast -growing area of marketing. Sales territory. Developing advertising copy – Headline main copy. Sales Force Management: Recruitment and selection. 5. Sales budget. 2. appeal. Communication Basics: Role of communication. Process of effective selling. 5. Planning the promotion mix. salesmanship and sales management. Sales Organization: Organization structure. Types of selling. creativity in advertising. Market analysis and sales forecasting. Section A Advertising: 1. Message Decision: Determining advertising message. Organization of Advertising Operations : In -house vs. Advertising: Nature and importance. 2. Communication process and flows. Advertising budget decisions. Fundamentals of Personal Selling: Nature and importance of selling.
4. Sales Management: Decisions.Hall of India. William J. 5. 3. Stanton and Greg Richo. Prentice Hall of India. Strategies and cases. Advertising . Still. Spiro. Selling Principles and Methods. Robert. Anderson B. Advertising Management. McGraw Hill. Wright. Edward W. Rajeev Batra and John G. IIIinois. Prentice Hall of India. George and Michael Belch. Richard R. Miburn D. New Delhi. Aaker. David A. Richard D. Pederson Carlton A/. New Delhi. Weitz.. Mayers. 2. Belch. Advertising and Promotion : An Integrated Marketing Communications Perspective 6 th Ed. Cundiff and Norman A. Rosann. . Prentice. New Delhi. 6. Prentice-Hall Inc.P. 7.. Management of a Sales Force . 2007. Irwin.Govoni. Professional Selling. Mandell. Maurice. Barton A. 2004. McGraw Hill/Irwin.Suggested Readings: 1.
Course 7132: CONSUMER BEHAVIOUR Time : 3 Hrs. Cengage Learning. Marks : 100 Objective: Knowledge of consumer behaviour is a prerequisite for developing effective marketi ng strategy. Course Outline: 1. 2. 4. Blackwell and Paul W. Models of consumer behaviour. Max. Culture and sub -culture. 2007. 5. Peter. Consumer Behaviour and Marketing Action. Consumer research – complexities and issues. The purpose of the course is to provide an in -depth understanding of the consumer and industrial buying processes and their determinants as relevant for marketing decision making. . Pearson. J. J. 3. Social class. Miniard. Business buying behaviour. Best. Cross-cultural dimensions of consumer behaviour. Schiffman. Cengage Learning. Perception. Roser D. 2. Ltd. Individual Differences in Consumers: Needs and motivation. Consumer Behaviour and Marketing Strategy. and Jerry C. Attitude and attitude change.F. Changing profile of Indian consumers. Consumer Behaviour. L. 3. 2004..L. and L.G. Types of consumers and their role. 2003. Paul. 2007.Kanuk. 4.. Consumer Behaviour: Importance and nature of consumer behaviour. Hawkins Dell.. Consumer Behaviour. 2007. Roger J. Assael. Consumer Behaviour: Building Marketing Strategy. Group and their influences. Conej. McGraw Hill. New Delhi. Personality and life style analysis. Suggested Readings: 1. Consumer buying process and determinants. Learning and learning theories. External determinants of Consumer Behaviour: Family and its influence on consumer buying behaviour. H. Olson.. Engel. 5. Kenneth A.
2. Dividend Policy. 4.S.Tax in India. Bonus Share. : 100 Objective : The aim of this course is to familiarize the student with major latest provisions of the Indian tax laws and related judicial pronouncements pertaining to corporate enterprises having implications for various aspects of Corporate planning with a view to de rive maximum possible tax benefits admissible under the law. Case Studies : Some case studies involving the learning are required to be discussed. renewing or renovating an asset. Germany. Max. Commentaries on the Law of Income. 6. Taxman. Sale of assets used for sci entific research. Suggested Readings : 1. location of bu siness and nature of business. E.Course 7141 : CORPORATE TAX PLANNING Time : 3 Hrs. Tax Planning in respect of amalgamation or de -merger of companies or Slump sale or conversion of a firm into a company. Sundaram. Investments and Capital Gains. Bhagmati Prasad. Computation of corporate tax: Carry forward and set off of losses in the case of certain companies under Sec. 7. provisions for relief in respect of double taxation. Tax planning with reference to managerial decisions: Owning or leasing of an asset. Foreign collaborations and incidence of taxation on domestic companies . 79 of Income -tax Act. Nature and scope of tax planning and management in the corporate sector. Tax planning with reference to financial management decisions: Capital structure decisions. Corporate Tax Planning. Meaning of tax planning and management. replacing. A.A. Bharat Publishing House. Minimum Alternate Tax. Course Outline: 1. 3. important Double Taxation Avoidance Agreements with different countries like USA. Wishwa Prakashan. Sampath Iyengar. purchasing of assets by installment system or Hire System. etc. Purchasing of an asset out of own funds or out of borrowed capital. Tax on distributed profits of domestic companies. tax evasion and tax avoidance. Repairing. Taxmann’s Direct Taxes Planning and Management. Vinod K. . Tax on income distributed to unit holders. 8. Computation of taxable income of companies.C. Allahabad. manufacturing or buying. Implications of Tax concessions and incentives for corporate decisions in respect of setting up a new business. 3. Law of Income Tax. Marks. 1961. The Tax and Corporate Law Weekly. Direct Taxes Laws Practice. France. Singhania. UK. Tata McGraw Hill. Allahabad. Shutting down or continuing operations. Justification of corporate tax planning and management. Law Publishers. 2. 5. Computation of the amount of corporate tax l iability. Srinivas. 6. 4. 5. V.
4. Ability -to-pay principle of taxation. 3. Ad-valorem and specific taxes. Course Outline : 1. 9. P rogressive.GDP ratio – relative roles of direct and indirect taxes. shar ing of Central taxes. . Taxes and inflation. T ax avoidance and tax evasion – Tax ratio. Incidence of Taxation: Factors determ ining extent of tax shifting – Taxation and efficiency: Excess burden of taxation. 7. The problems of international double taxation – The assignment rules: source versus residence – methods to alleviate international tax duplication: Tax credit relief. proportional and regressive taxes. Distribution of tax burden – Buoyancy and elasticity of tax revenue – Tax evasion. Marks. Taxes and savings. Trends in tax. taxable capacity and tax effort. Rationale for constitutional arrangements. International comparison of taxes. Distribution of taxation powers between the Center and the States in the constitution of India. OECD classification. Problems created by tax incentives. 1989).Course 7142 : PRINCIPLES AND PRACTICE OF TAXATION AND INDIAN TAX SYSTEM Time : 3 Hrs. 2. Comp liance costs – Tax incentives: Various forms. 6. Suggested Readings: 1. Tax bases and tax policy – Determinants of tax yield – Classification of taxes: Direct and indirect taxes. 8. 5 th Edition. Restrictions on the taxation powers of the States. Set off and carry forward of losses – Rebates – tax incentives for savings. Tax treatment of capital gains – Main features of company taxation – Taxation of partnership firms – Taxation of small traders (presumptive tax) – Tax amnesties. Public Finance in Theory and Practice (New York: McGraw Hill Book Company. Taxes and Labour supply – Tax equity : Benefit principle of Taxation. 10. 5. : 100 Objective : The purpose of this course is to familiarize and update the students with the basic principles of taxation and the actual operation of income tax in the Indian economy. Rationale. Administrative costs. Tax havens – Anti-avoidance measures. Max. Tax -GDP ratios. United Nations Model – International tax avoidance and evasion. transfer pricing. Residential status and income tax liability – incomes exempt from tax – tax holiday schemes. Richard Musgrave and Peggy Musgrave. Double tax treaties: OECD Models. Case Studies: Some case studies involving the learning from the course. Direct and indirect taxes – inflation adjustment schemes in selected countries.
Ministry of Finance. Part I (November 1977) and Part II (January 1978). 1986) 3. Government of India . Direct Taxes: Law and Practice (Delhi :Taxmann Publications (P) Ltd.K. Government of India. ) Latest edition. . 1947-48 to 1984-85 (New Delhi. Vinod K. 5. L.. Speeches of Union Finance Ministers. Ministry of Finance. Government Finance in Developing Countries (New Delhi.. 4.Jha). 1984). TataMcGraw Hill Publishing Company Ltd. Richard Goode. Singhania. Report of the Indirect Taxation Enquiry Committee (Chairman.2.
Powers of SEBI in relation to securities markets. New Delhi. French & Ryan. Ramaiya A. Major Provisions. 8. Oxford University Press. Environment Protection Act. Vol 1 & 2. New Delhi. Wadhwa Nagpur. . Regulations. Guidelines for Securities issues. 5. Industries (Development and Regulation) Act. LexisNexis. SEBI Act. 1956 and case law relating to Managerial remuneration. Bharat Law House Pvt. Company Law. Puliani Ravi & Mahesh Puliani. Mayson. 2009 5. 2009 edn. 2006 edn. UK. Marks. Bharat Law House Pvt. Manual of Companies Act & Corporate Laws including SEBI Rules. Rights of consumers. Emerging issues in Corporate Laws and Governance. The Institute of Company Secretaries of India . M. 2009 edn. Company Law Ready Reckoner. 1986 – Objectives. Provisions of the Companies Act. 25th edn. Course Study Material . 2000 (Corporate Governance Laws). K. Bindal C. Suggested Readings : 1. Etc . Mittal P. 1951. Consumer Protection Act. Jain D. 3. 4. 7. 2009 edn. 2009. 2. Mechanism of Redressal of Consumer grievances. Company Law. 2. The Companies Amendment Act. Ltd. : 100 Objectives: The objective of the course is to familiarize the students with the nature of legal regulatory environment of corporate enterprises in India. 6. Accounts and audit. 7. 1986 – Objectives. Course Outline: 1. Company Law. Ltd. New Delhi. 2009 edn. Foreign Exchange Management Act (FEMA).Course 7151: CORPORATE LAW Time: 3 Hrs. 1969 (Relevant Provisions) and Competition Law. 6. Powers of the Central Government. Bharat Law House Pvt. 3. Ltd. Frequently Asked Questions on Company Law (Problems & Solutions). Note : Case studies involving issues in Corporate law are required to be discussed. 1992 – Functions of SEBI. 4. Monopolies and Restrictive Trade Practices Act. Guide to Company Law. Brenda Hannigan. K. Max.
lock-outs. The Employees State Insurance Act. Application. Constitution-Powers and Duties of the Corporation.Course 7152: INDUSTRIAL LAW Time: 3 Hrs. The payment of Bonus Act. Employees’ State Insurance corporation. Marks: 100 Objective: The course is designed to provide an understanding of certain industrial legislations in the context of the Indian Socio – economic conditions. Application of Act in Establishment in Public Sector. commissioners for workmen’s compensation. Disqualification for Bonus. powers and duties of authorities. wage periods. Definitions. Application. 1995. Contribution. Scope and Application. 1936: Objects. remedy available to worker for delay or unauthorized education. 1926: Objects. settlements and awards. approval. time -limits. retrenchment. responsibility for payment of wages. provisions relating to hazardous process. power of the authorities under the Act. working hours. Determination and Recovery of Money due from and by empl oyers. Definitions. 8. reference of industrial disputes. Wings of the Corporation. procedure. Max. remedies of employers against stranger. Determination of minimum wage. 1948: Objects. Set on & Set off of Allocable Surplus. 1952: Objects. lay-off. 3. 5. 1948 : Objects. distribution of compensation. The Workmen’s compensation Act. of workers. 1965: Object. 1948: Objects. Course Outline: 1. Minimum Fair and Living Wages. The Industrial Disputes Act. manager and occupier – their obligations. penalties. amount of compensation. Employees’ Provident Fund Scheme. safety. 9. Application. Eligibility for Bonus. Minimum & maximum Bonus. 6. leave etc. 7. Advisory Board. remedy to worker for non -payment of minimum wages. penal provisions. Employees’ State Insurance Fund. The Minimum Wages Act. 2. The factories Act. miscellaneous provision. protection against attachment. Schemes under the Act. . welfare. Employees’ pension Scheme. health. Taxation of minimum wage. notice and claims. rights and liabilities of registered trade unions -procedure. unfair labour practices. The payment of Wage Act. 1923: Objects. 1947: Objects. licensing and registration of factories . Employees’ Deposit linked Insurance Scheme. Employer’s liability for compensation. 4. Calculation of amount payable as Bonus. Benefits. registration of trade unions. transfer and closure. Bonus linked with Production or Productivity. authorities for settlement of industrial disputes. The Employees’ Provident Funds & Miscellaneous provision Act. Deduction from wages . Employees State Insurance Scheme. The Trade Unions Act. strikes .
Sharma J. Protection of Gratuity. Delhi. 2nd edn. L. 1952 with frequently Raised Queries including Schemes & Rules. Sharma J. New Delhi 7. 2nd edn.10. 9th edn. New Delhi 6. Employees' State Insurance Act. Simplified Approach to Labour Laws 3rd edn. Digest of Labour Cases-1990 –2009. Introduction to Labour & Industrial Law. Ltd. Universal Law Publishing Co Pvt Ltd. Ltd. Employees' Provident Funds and Miscellaneous Provisions Act. 2009. 2009. Ltd. New Delhi . 3. controlling authority. Bharat Law House Pvt. Lucknow. P. Bharat Law House Pvt. . The Payment of Gratuity Act. Malik P. 2009. New Delhi. Compulsory insurance. 1972: Object. Factories Act. P. Sharma J. payment of Gratuity. Bharat Law House Pvt. Ltd. Eastern Book Company. Singh Avtar. 4. P. 2009. 1948 with Frequently Raised Queries . Labour and Industrial La w. Nomination. 2nd edn. Kumar H. L. 1948 with Frequently Raised Queries. 2009. 2. P. Nagpur. continuou s service. Suggested Readings: 1. Sharma J. Wadhwa and Company. Recovery of Gratuity. Bharat Law House Pvt. 2009 edn. 5.
Werner.Course 7161 : HUMAN RESOURCE DEVELOPMENT Time: 3 Hrs. Marks: 100 Objective: The objective of the course is to make student aware of the concepts. 2. private sectors and public sectors units. Trends and Practices. HRD and Management: Attitude of top management towards HRD. Line manager and HRD. Utilization of HRD efforts. Determinant needs. Rao. educational institutions. HRD instruments. International comparison of HRD (Commonalities and differences. Industrial relations and HRD. 1980. armed forces. Human Resource Development. Designing and Planning Human Resource Systems. 4. Role of trade unions. measurement of HRD climate. HRD.) 5. strategic interventions in HRD sector and target groups. This course is intended to make students capable of applying the principles and techniques as professionals in organizations they work for. 3. human resource mobilizations. . Desimone. police and industry. Suggested Readings: 1. and T. 3. HRD Conceptual base. Case Studies: Some Studies involving the learning from the course are required to be discussed. 6 th Edition. 2009 2. factors to HRD climate. South Western Educational Publishing. Nadler. Course Outline: 1. developmental supervisor. Jon M. Parek V. 1985. Max. Emerging Issues in HRD: Creating awareness and commitment to HRD.V. Corporate Human Resources Development. HRD for Workers: HRD mechanisms for workers. Motivational aspects of HRD. New Delhi. HRD Activities: HRD culture and climate. Oxford and IBH. and Randy L. Human resource development: Concept and evolution. Van Nostrand Reinho ld. HRD mechanisms. Future of HRD. HRD in Organizations: Government organizations. Elements of HRD climate. processes and outcomes. L (ed). techniques and practives of human resource development.
Developing training materials. Evaluation of Training and Development. Two Indian case studies to be discussed in the class. curriculum standards. 4. Prior John. programmed instructio n. Training Methods: Three Stages of training (Preparatory. relationship of training to organizational and individual goals. Marks: 100 Objective: The objective of the course is to familiarize the students with basic concepts and principles of Training and Development of Human Resource and train them to understand the learning environment of a firm. Jack J. transfer of training. Max. principles of learning. Pareek. Emerging Pattern of Training and development in India. Lynton R. Training Needs Assessment and Curriculum Development: Identification of Training and Development needs. Training for Development. On the job and off -the job methods. implementation and follow up stage). 2. Handbook of Training Evaluation and Measurement Methods . problems of evaluation. Bombay. Criteria for evaluation. Factors effecting successful training process. 6. experience versus training. experiential versus non -experiential methods. kinds of training. Vistaar. Handbook of Training and Development Jaico. training needs assessment -various approaches (the job and the Individual). 3. Yager. Case Studies: Some cases to be discussed in the class relating to the learning from the course to business world are required to be discussed. 1979. 2. Assessing curriculum needs.. training guidelines. Publishing House. Donald F. Houston. The knowledge so obtained will make them capable of providing training to Human Resource of a business firm. analysis and costing of training. Suggested Readings: 1. 3. Gulf Publishing Co. 4. Conceptual Framework: The functions of training. U. Making the Training Process Work . matching organizational training needs. Advantages and disadvantages of basic needs asse ssment techniques. Harper and Row. 5. Michalak and Edwin G. Course Outline: 1. Phillips. New York. Skills of a successful trainer – Internal and external trainer. New Delhi. Training and Learning: The learning process. and Emerging Pattern: Reasons of evaluating training. learning curve. . steps involved in evaluation. 1990. 1997.Course 7162 : TRAINING AND DEVELOPMENT Time: 3 Hrs. 1997. methods for training evaluation. 2nd Edition. 3rd Edition.. system approach to training.
Thomas A. Cross cultural aspects of union management relations . Course Outline: 1. Suggested Readings: 1. behavioural science input/contribution and models. Trade Unionism: role of trade un ions. Major events and international issues. arbitration and adjudication. 4. politico -economic structure) Experience of UK. 8. constitution and labour policies. 3. An Introduction to Collective Bargaining and Industrial Relations. Yugoslavia. Scandinavian countries and Japan. trade union in India. Historical development. changes affecting HR/IR perspectives. Issues in participation. politics and government. variables of comparative analysis (culture. employee grievance handling. J. Marks: 100 Objective: The objective of the course is to make student aware of the concept of industrial relations. Case Studies: Some Cases are required to be discussed involving learning from the course. The course will make them understand the importance of industrial relatio ns for an organization and how these relations provide dynamics to organizations. strategies for making participation work and making participation more effective. national level Federations. Union recognition. union management perspectives. Managing Industrial Relations: Regulatory mechanisms. Industrial Democracy: concepts and scopes of industrial democracy. Unilatarist. de -unionization strategies. practices. Harry. trade unions. dismissal and retrenchment. Worker’s participation: Strategy. 4 th Edition. Collective bargaining. Statutory and non -statutory methods of industrial dispute resolution. . negotiation skills. suspension. Comparative Industrial Relations: principles of comparative analysis. perspectives in India. 7. Colvin. mediation. & A. 6. Max. 2. Methods of industrial relatio n machinery in India.S.Course 7171: INDUSTRIAL RELATIONIS Time: 3 Hrs. ILO. Rationale for participation. Labour Welfare: Rationale need and requireme nts. Goals and objectives of unions and union leadership. Katz. Theories of trade unionism. employee discipline. Pluralist and Marxist perspective of IR. West Germany. Industrial Relations: Concepts and scope. Union Management Relations: conceptual framework. organizational factors affecting union management relations. The McGraw Hill Companies. 5. Kochan. weaknesses in trade unions. values. Trade Union Act 1926: an overview. role of state. Public policies and union management relations. industrial conflict resolution. Conciliation. ideologies.
. Understanding Industrial Relations (2nd ed) Cassell.S.. 2006. 1983. J. 4th Edition. C. Industrial Relations: Theory & practice . Farnham and Limlott. 2001.2. 3. Pearsonltigher Education. Venkat Ratnam. Delhi. Oxford University Press. 4. Michael Salamon. Industrial Relations: Text and Cases.
Readings and Cases in Management of New Technology. Five steps methodology to implement BPR. and J. 2.H. New York.. Learning experiences from real life case studies. Introduction: Concept. Macmillan India Ltd. economic and technical issues in Turnaround Management Learning from the success stories of organizations where turnaround management strategies have been adopted and sick or potentially sick companies have been turne d around. Leadership from Within. 3. 2001 5. Financial Institutions. 6. Innovative Technology – autonomous vs. Behavioural. New Delhi. Management of Transformation through New Technology and Innovations: Technological revolution – adoption and adaptation of technology (problems of technology transfer). Emerging Horizons of management in changing Environment. The reengineering imperative in USA. Business Process Reengineering as a tool of managing transformation: BPR – An imperative for survival. Whittaker. 4.Course 7172: MANAGEMENT OF TRANSFORMATION Time: 3 Hrs. Charismatic vs. Course Outline: 1. 4. Marks: 100 Objective: The objective of the course is to make the students develop the art or unlearning for thinking afresh to provide new solutions to the problems which can act as benchmarks for others to follow. Hammer. Steps for developing leadership from within. Max. need and importance of developing leadership from within. Revival of sick unit – Role of BIFR. and Radford. M. Management of New Technology in relation to organizational productivity and quality of work life. 3. nature and process of planned change. Khandwalla Pradip. . 2. Cambridge University Press. 2001. Mohan and Jeff Zabin. SICA. Bender. Tata McGraw Hill. Instances of re engineering in Indian organizations (Case studies). Champy. the re-engineering imperative in India. Prentice Hall. Noori. change. Managing Innovations. D. Suggested Readings: 1. Non charismatic Leadership. the re -engineering scenario in Europe. Harper Business. Distinction between leadership from without and leadership from within. H. Delhi. Sawhney. Causes and Symptoms of Sickness. Turnaround excellence: In sights from 120 cases . Cambridge. Reengineering the Corporation. Turnaround Management: Definition of sickness. The Seven Steps to NIRVANA: Strategic Insights into e-Business Transformation. Response Book (A Division of Sage Publication. Prediction of sickness. Concepts of transformation vs. Resistance to change. induced inventions. Transformational Leadership. 2008. 2004. 1990. Leadership from Within: Concept.. 5. Peter Urs. 1997. New.
5. Exim Bank and foreign trad e finance. Terms of trade. Foreign Trade Finance and Insurance: Pre -shipment and post-shipment finance. Excise and customs clearance. o ther service organizations. Bilateralism and multilateralism in India’s trade relations. Import facilities for exports. Foreign Investments: India’s foreign investment policy and flows: India’s investments abroad – pattern and structure. Export processing/special economic zones (EPZs/SEZs) and 100% EOUs – Policy framework and operational aspect. Max. Course Outline: 1. India and WTO. Marks: 100 . 8. Trade contract and INCO terms. India’s trade and economic relations with EU and other regional groupings. Infrastructure Support – Transportation and warehousing infrastructure. quality inspection. India on the world trading map. Balance of Payment Account: India’s Balance of Payment account and adjustment policies. Coverage of Credit. 6. WTO and emerging trading environment. India’s Foreign Trade: Pattern and Structure of India’s foreign trade. Regulatory framework – FEMA and its objectives and provisions. 4. Export and trading houses. Institutional Arrangements and Infrastructure Suppo rt: Export promotion councils. Objective: The objective of this course is to a cquaint the students with structure and policy framework of India’s foreign trade and investments. 7. Foreign Exchange facilities and Regulations. Indian ports and shipping system.Course 7181: INDIA’S FOREIGN TRADE AND INVESTMENT Time: 3 Hrs. Foreign Trade Policy and Economic Relations: Policy making body and regulatory framework. Other acts and regulations. Analysis of thrust export products and markets. Sources and schemes of foreign trade finance. Export payment terms and UCDPC. ECGC and risk coverage. Indian Joint ventures in foreign countries and their operations. Export Promotion Measures and Facilities: Export promotion measures and schemes. 3. Procedural and Documentary Framework – An Overview: Trade operations and documentation. commercial and political risks. Foreign exchange facilities and exchange rate mechanism. India’s trade in service. Commodity boards/export development authorities. Procedure for getting started in export – import business. 2. 9. foreign reserves and debt situation. Trends and developments in India’s foreign trade policy. India and regional economic cooperation in South Asia. transit.
New Delhi. Handbook of Procedures. Indian Economy Recent Development and Future Prospects.. Ministry of Commerce. Various issues. Trade Policy and Development. 4. Public Policy and Economic Development – Essays in Honour of lan Little. The State Development Planning and Liberalisation in India. Vols. 1988. 6. Delhi. Lucas and Gustav F. Underlying Factors and Constraints. New Delhi. Press. in Terance J. New Delhi. Foreign Trade Sector. 7. Oxford 1990. Byres (ed. Planning and Industrialisation in India . Pipanek (ed. in Robert E. 3.M. Customs and Excise Laws. Export Import Policy. Ministry of Commerce.B.). 2. 5. Meier G. 1997. in Scott Maurice and Deepak Lal (ed. . I and II. India’s Export Performance 1970 -85. Government of India. India’s Exports and Export Policies in 1960 . Nayyar Deepak. Nayyar Deepak. Government of India.Suggested Readings: 1. Cambridge University.).). Nayyar Deepak.
Linkages and synergies among business units across borders. Marks: 100 . 6. 12th ed. Foreign market entry mode decisions and level of international involvement. Radebaugh. Prentice Hall. Approaches to international management. International Planning: Environmental scanning and monito ring. 3. Co-ordinating and controlling international business operati ons. 4. Supply chain management and global business operations. 2. Management of International Financial Operations. International Marketing Management: International Market segmentation. International managem ent information system. International Business Management: Complexities and issues.. targeting and positioning. International Production and Procurement: International production and location decisions. Headquarter – subsidiary relationships in international business enterprises. Sullivan International Business: Environment and Operations.Course 7182 : MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS Time: 3 Hrs. Course Outline: 1. International accounting and taxation issues. Cross -cultural values and business management. International business management -A strategic perspective. Danoes. promotion and distribution decisions. Managem ent of International Collaborative Arrangements. Resource allocation and portfolio compositions of a global firm. 8. International management orientation. Procurement for international operations – International sourcing World class manufacturing and international quality standards. price. John D. 5. International working capital management. and Daniel P. Compensation and reward systems among international firms. International capital structure decision. Objective: The course intends to acquaint the students with the management of international business operations of a business firm.. International marketing mix planning – Product. International Human Resource Man agement: Selection. Organizational and Control Aspects of International Operations: Organizational design and structure of international companies. Managing communication across cultures. International capital budgeting and portfolio investment decisions. Suggested Readings: 1. Lee H . 7. 2009. International Business Negotiations: Process and skills. training and development of people in international firms. Locus of decision making. Max. Motivation and leadership in international firms.
2009. 4. 2009. Griffin. Hill. . Michael W. 12th edition. McNett. W. McGraw Hill Co. Wendall H. Ball. and Pustay. McGraw Hill Company. Charles.2.L. 2009.. International Business: The Challenge of Global Competition. International Business. Donald. Ricky W. New York. International Business: A Managerial Perspective. Minor and Jeanne M. Michael S. 3. McCulloch. Miachel Geringer. Prentice Hall.
Problems of implementation and administration of Control System. Inter -divisional transfer pricing and measurement of divisional performance. goal congruency. Kirby. 5. 1997. Richard D. 4. Developments in the area of costing for control purposes such as Activity Based Costing – Concept and uses of ABC in management control. . Zero base budgeting. 2. 2nd ed. Shyam Sunder. Control reports and follow up action. Organization structure – Position of controller in the organization structure. Irwin. Management Control System . 1994. 3. Performance budgeting. Uses of variance analysis in cost control. Marks: 100 Objective: The objective of this course is to acquaint the students about the concept and application of management control system in large organizations and to make them familiar with modern control techniques. 7. Strategic planning: Concept. Anthony and V.J. 2006. Analysing and Reporting. Management Control Process: Programming and budgeting.Course 7191: MANAGEMENT CONTROL AND INFORMATION SYSTEM Time: 3 Hrs. Suggested Readings: 1. Organization goals and strategies. John Wiley and Sons. 1995. Management Control Structure: Typ es of responsibility centres. Course Outline: 1. South Western College Publishing. Management Information and Control System . Robert N. Management C ontrol: Nature and Scope. 2. 13th ed. Preparation of functional budgets and master budget. Govindrajan. Maciariello and Calvin J. Tricker. Nature of Control Function.. Management Control Systems . Budgetary Control: Analysis of variances. R. 6. Prentice Hall. 3. 4. participative management. Behavioural aspects of Mana gement Control: Motivation and Morale. Recent Developments. Max. Joseph A. Activity Based Management. Accounting Information System: Nature and significance. Theory of Accounting and Control .
Performance Evaluation of foreign operations.S. Radebaugh L.. 3. 5. 2001. In addition. supporting and deterring forces. foreign currency statements and Ratio Analysis. Horper and Row Publishers. 8. International Accounting. Sandagaran S.J. International Accounting and Transnational Decisions . Management Control Systems. 4. Harmonisation. methods and practices. 2008. 3. South Western. Frederick D.K. International Standards and Organization: Advantages. International Accounting. Foreign currency translations. Financial Statement Analysis of companies and countries differences in accounting principles. Meek. 4. International Accounting. Specific Reporting Issues: Regulatory Disclosure Requirements. Foreign Operations Disclosure. strategies. London. 2. Internationalization of accounting profession. Shirin Rathore. Gray. Transfer pricing. Operational and conceptual issue. Social Responsibility Disclosures. International Accounting. John Wiley & Sons. and Multinational Enterprises. H. Course Outline: 1. 2. Inter-nationalisation of capital marke ts. Managerial Accounting Issues: Strategic Planning. Max. Butterworth. Emerging issues in International Accounting. and S. U. Accounting and Auditing Standards. Gray. Choi and Gary K. Suggested Readings: 1. 5. New York. 6. Holzer H.M.. this course makes students capable of tackling issues in prevailing regulatory environments. methods. 7. Peter. International and Regional Efforts in Standard Setting. International Accounting Standards Board.Course 7192: INTERNATIONAL ACCOUNTING Time: 3 Hrs.. 2002 . Pearson Education. International Accounting Prentice Hall of India. . S.J. 2005 6. International Dimensions of accounting and control: Multinational enterprise. objectives. Marks: 100 Objective: The objective of this course is to develop some conceptual knowledge and understanding of international accounting issues am ong students. International Standards setting process.
competition policy. Calcutta. Firms.J. Anmol Publications. export led industrialisation. 4. Morris. Indian Industry. Boston. Transfer of Technology. Hay. Donald and Derek J. diversification. 3. Industry and Markets. Case Studies: Some case studies involving the learning of the course are required to be discussed. 1979.). Mukherjee.K. 1990. public policy and development of corporate se ctor. Economies of location and spatial structure. Structure and performance. Dilip (Ed. Economics of ownership structure. legal and institutional framework. 3. Financing R &D. 2. State intervention in private sector. Tyson. Economies of size: Economies of size. 6. Economics of R & D. Marks: 100 Objective: The objective of the course is to acquaint students of economic concepts as applied to industrial behaviour. Merger. Structure of Market and R & D. 2. India. Perfect and workable competition. Economics of Non-Price Decision of firm: Research and Development and Innovation: R & D expenditure decisio n. Industrial and Market Structure: Pattern of Industrial Structure. acquisi tion and take over. An introduction to industrial Economics. 4. Max. Houghton Miffin Company. Oxford University. Relationship between R & D and valuation. Lee. innovation. Oxford University Press.M. Productivity and capacity utilization. . economies of scale and scope.. 1991.J. Course Outline: 1. A. Industrial Market Structure and Economi c Performance. Jones and W. Accounting measure and growth. Suggested Readings: 1. 7. 5. 1997. Copy right George Allen and Unwin Publications. Performance measurement: Profi tability.Course 7201 : INDUSTRIAL ECONOMICS Time: 3 Hrs. and David Ross. 8. Scope and Methods of Industrial Economics: Objectives of Industrial Economics. Industrial Economics: Theory and Evidence . The course makes student capab le to analyse and take decisions in respect of a firm’s or industry’s operations. R.M. determinants of Market -Structure. U. vertical and horizontal integration. Scherer F. Industrial inter dependence. Divine P. Policies and Performance . N.
(ed. Macmillan 1980. Koutsoyiannis A. 6. Nayyar Deepak. (1995). V. Bombay. 8. Trust.K. Economics of Non-Price Decision of Firms. Dynamics of Labour Absorption in Industry . Capacity Utilisation Industrial: Theory and Evidence. Sameeksha. Deep and Deep Publication.5. Industrial Growth and Stagnation: The Debate in India .).. New Delhi. Seth. Seth (1994). New Delhi. .K. Deep and Deep Publisher. V. 7. Seth. and A. London. 1994.K.
consequences of multicollinearity. Basic Concepts: Definition and scope of econometrics. maximum likelihood estimators (definition). Estimation and specifications: Demand. 5) Specification bias. lin-log models. evaluating an econometric model. OLS AS BLUE. Marks: 100 Objective: The objective of the course is to acquaint students of the methodology of econometrics and make them capable of applying it to business problems. 3. model specification. 2) Qualitative variables: Qualitative independent variables and dependent variables (into only). Evaluation o f Forecasts. Properties of OLS estimators. Variances and Standard deviations. Growth rates by semi -log models. 7. Random variables. probability distributions (review). Time dummy. applications of dummy variables. Case Studies: Case Studies involving estimation single and simultaneous equation system are required to be discussed. 3) Autocorrelation: nature and causes. The multiple regression model. RMS error. Consequences. Sales. The 3 variable model. 6. polynomial regression models (esp q uadratic). The emphasis will be on application aspects with theoretical understanding. Mean Squared error. Hypothesis testing involving more than one parameter. desirable qualities of models . Derivation of Ordinary Least Squares Estimators. 4) Error in measurement. Solution of Heteroscedasticity: Weighted Lease Squares. 5.Course 7202: APPLIED ECONOMETRICS Time: 3 Hrs. Goodness of fit: R -squared and adjusted R-squared. Consequences. detection and solution. Max. 2) Heteroscedastici ty: Nature and Causes. . 2. Course Outline: 1. Solution for AR (1) acheme. assumptions of the classical linea r model. stochastic variables and the stochastic error term . Relaxing the assumptions of the basic linear model: 1) Multi collinearity: Perfect and imperfect multicollinearity. Extensions of the basic linear model: 1) Model transformable to linear form: Estimation of elasticity by log -linear models. partial regression and correlation coefficients. Tests of significance t and F tests. Simultaneous equation system: Identification and Estimation of the model. 4. Cost. desirable qualities of a good estimator. Detection by graphical analysis and D -W Test. Detection by graphical analysis of residuals and Parks test. intercept dummy and structural change. Forecasting. 6) Simultaneous Equation Bias. estimators. Production and Consumption functions.
. Macmillan. McGraw Hill. Hashem and Peter Schmiod (Ed. Prentice Hall. Theory of Econometrics. 5. Handbook of Applied Econometric.). Econometric Models. et. Julia Malden. 3. I & II Blackwell Publishers. Application of Econometrics . Upper Saddle River NJ. Cheng Hsiao. 1992. Judge George G. John Wiley and sons. 8. D. Gujarati. Pindyck R. and D.. 7. Econometric Theory and Models . al. Introduction to the Theory Practice of Econometric . McGraw Hill Book Company. Techniques and Applications . Essentials of Econometrics . McGraw Hill 1991. 4. Hartiage Publishers 1983. A. Intricigalor Michael D. Rubinfied. J. Johnston. Ronal G. New Delhi. 2. 1994..Suggested Readings: 1. Koutsoyiannis. Pesaran M. 3rd ed.S. 1998. 6. Bodkin. Vol. . Econometric Methods. New York.. 1996..E.
Database Design – Physical and Logical. parker (2007) Fundamentals of Computers (New Delhi : Learning India Pvt.Course 7211 : COMPUTER APPLICATIONS IN BUSINE SSS Time: 3 Hrs. Fundamentals of Networking and Communication: LAN. 7. SQL. Management information system: Transaction processing system (TPS) Traditional v/s contemporary TPS. Programming Language. Web page and Website. Course Outline: 1.) 3. Decision support system (DSS). Changing decision making scenario.Physical and Logical. Comer. Marks: 100 Objective: The purpose of this course is to equip the students with fundamental aspects of computers and communication and their application in Commerce. Suggested Readings: 1. Ltd. Presentation. (2003). 8. mini. 2. Management Information Systems (New Delhi: Prentice Hall of India). database Design . Databases Management System: Concept of Database Mana gement System. Max. WWW as a marketplace. Operating system. Web client and Web Server. Broad Band Communication. Douglas E. 3. (2007). Desktop Application: Important features of Word processing. 4. Domain Name System. super. Morley.. Statistical Packages: for Analysis of Variance Multi-variate analysis. Recent developments in Computer Application. Computer Hardware and Software: Types of computer systems – micro. Wireless Mobile Communication. Cluster Discriminant and Regression Analysis. 5. MAN. Client side programming and server -side programming. 6. Graphics and Spreadsheet Application Software. Queries and Reports. Networking Topologies Data communication. 4. Kenneth C. . and Jane P. Factor. WAN. Deborah and Charles S. Client server Architecture. Data computers -its main component and configuration. Introduction to Data Information . Data bases and tables Forms. New Delhi : PHI Learning Private Limited). 2. (2002) Fundamental of Information Technology. Expert system. Internet and World Wide Web: History and future of Internet. Leon a. Personal Database Mana gement System: Concept of Database Management System. and knowledge and IT. Quality of information role of IT in information generation and value addition. Application Software. Laudon. Distributed Databases. and Leon M. mainframe. Laudon. Vikas Software Manuals. the Internet Book.
culture and infrastructure. Encryption and concepts of public and private key infrastructure. credit cards. Risk management approach to e -commerce security. B2G and other models of e commerce. Business to Consumer E-Commerce Applications: Cataloging. 8. Reasons for slow acceptability of EDI for trading. B2C. E-mail etiquette and e-mail security. Business application of e-commerce. Order planning and order generation. Web advertisements. Using public and private computer networks for B2B trading. Business Models of E-Commerce. Global trading environment and adopting of e commerce. XML -EDI and its application. Security Issues in E-Commerce: Risks of e-commerce –Types and sources of threats. 2. Firewalls. 7. Order selection and prioritisation. push and pull approaches. Internet based EDI. Applications to Customer Relationship Management. Web counters. Remote servicing. Applications of e-commerce to supply chain management. . E -marketing-Traditional web promotion. 6. Marks: 100 Objective: The purpose of this course is to develop understanding of Web . Cost estimation ad pricing. Electronic Payment System: Types of payment systems –e-cash and currency servers. BBA. smart cards. Course Outline: 1. XML. Product and service digitisation. S ecurity tools. Future o f Web. Web-site Design: Web sites as market place. EDI and paperless trading. electronic purses and debit cards. Order receipt and accounting. Introduction to Electronic Comm erce: Meaning. 4. Set standards. Protecting electronic commerce assets and intellectual property. procurement and online marketing and advertising. Costs of EDI infrastructure. B2B. EDI architecture and standards. Vans. Legal environment-borders and jurisdiction. Order billing. Operational. characteristic featur es of EDI service arrangement.Course 7212 : E-COMMERCE Time: 3 Hrs. Digital identity and electronic signature. Client server network security. Risk management options for epayment systems. Alternative methods of customer communication such as e -mail. Business to Business E-Commerce: Need and alternative models of B2B e commerce. Post sales services. 3. Evolution of World Wide Web. Role of web site in B2C e -commerce. Web site design principles. credit and legal risk of e -payment. Data and message security. Environment of E-Commerce: Issues regarding language. e-cheques. nature and scope. 5.based Commerce and equip them to assess e-commerce requirements of a business and develop e -business plans and to interact with various IT professionals who m ay be developing e-commerce applications. Web site strategies. fulfilling and delivery. Order scheduling . Max. contracting and contract enforcement.
Taxation and e-commerce. technology. Business 2. Discriminant Analysis.R. Ravi and Marcia Robinson (2001).International cyber laws – cyber laws – Aims and salient Provisions. (2007). P. Con -joint analysis. Ethical Issues in e commerce. 4. ANOVA. and Dave Chaffey (2005). 9. and Carol Guercio Traver (2002) E -commerce: business. Elias M. F-test and Chi-Square test. eMarketing eXcellence.0: Roadmap for Success (new Delhi : Pearson Education). Factor Analysis. Suggested Readings: 1. Kalakota. Electronic Commerce: From Vision to Fulfillment (New Delhi : Pearson Education). Awad. society. (New Delhi : Pearson Educatin).) . Statistical Packages: Use of specific packages in areas like Multiple Regression. Kenneth C. Laudon. Small sample tests such as. The Heart of eBusiness (UK : Elsevier Ltd. 2. Cyber laws in India and their limitations. Smith. 3.
earned surplus and profitability. Family income. Health insurance contract. . Endorsem ents and Clauses – fire Protection System. underwriting and pricing of insurance. classification and burden of risk. special purpose policies. Insurer’s Investments.Course 7221 : INSURANCE MANAGEMENT Time: 3 Hrs. Development life. 3. Principles and Practices of General Insurance: Meaning. Claims. Joint Life Policies. the risk and its management. W. Industrial Risk Insurance. Max. marketing. Functions and Scope of Fire. Financial Structure. Organization and Administration of Insurance: Management Organization: Departmentalisation. Accident. Family maintenance. “Elements of Insurance”. Dinsdale. Functions of Insurer. Government as Insurer and a regular. 4. Legal frame work of Insurance: Insurance and Law of Contracts. Motor Insurance – type of: Vehicles and their Policies – Rules & Regulations – Policy Forms. Banker’s Indemnity Insurance and other important insurance covers. characteristics of an Insurance Contract. Marks: 100 Objective: This course aims at a familiarizing the participants with the concept of insurance. Elements of insurable risk. This course also aims at providing the knowledge of Insurance Company’s Management. 2. Life and Health Insurance: Life Insurance and annuities broad c lassification of Life insurances. Family policy. Health Insurance: Medical Insurance Types of Health Insurance Coverages. Pitaman. Peril and hazard. Structure of Ind ian Insurance Industry. Classes of life insurance. Marine and Aviation Insurance. Engineering. 1971. Suggested Readings: 1. Exclusion of Coverages. Miscellaneous (Accident) Insurance: Fidelity Guarantees and Bonds – Burglary Insurance – Money-in-transit Insurance. Buying a health insurance policy. re serves of property and liabilities of insurer. Financial reporting. Interpretation of the Contract.A. Insurance as a device to hedge risk. 5. Aviation insurance: Special Features – types of Cover. Engineering Insurance: Machinery Breakdown Insurance – Contractors All risks Insurance and various other policies – Miscellaneous Annual Policies – Advance Loss of Profits Insurance. Discounts – Special Rating of Large Industrial Risks. Fire Insurance – Types of Policies – Floating Policies and Declaration Policies. retention and re-insurance. various insurance policies and their structure along with the legal dimensions involved. Public Liability Policy: professional Indemnities – Employers’ Liability Insurance. Doctrine of informal Warranties and beneficent interpretation. Personal Accident: Scope of Various covers. Conceptual Framework: Risk. types of losses covered. and loss control. Consequential Loss Insurance – Standard Consequential Loss Policy Form – Conditions. Course Outline: 1. Marine Insurance including Inland Rail/Road Transit insurance.
2. London. “ MacGillivray on Insurance Law”. 1977. Nicholas Legh – Jones. Sweet & Maxwell.. John Birds and David Owen. Dorfman Marks S. “Consequential Loss Insurance an d Claims”.J . 5th Edition. London: Sweet & Maxwell. 4th edition. 11th Edition. Englewood Cliffs N. “Introduction to Risk Manageme nt and Insurance”. 3. Denis Riley. 2008 . 4. Prentice Hall Inc. ..
W. 3.E. Joint-life Annuities and Assurances: Value of and premiums for joint -life and contingent annuities and assurances. the central death rate. Valuation of simple loans and debentures. Select and other tables. Harry Freeman. 4th Edition. Basic Mathematics: Basic functions. Loans repayable by installments. 1970. Cambridge [Eng. Policy value. “Mathematics for Actuarial Students ”. Donald D. 2.A. Simple methods of determining the rate of interest in a transaction. Capital redemption assurance. Special annuities and assurances. Periodical payments. .Course 7222 : ACTUARIAL PRACTICE Time: 3 Hrs. Conversion tables. R. Max. Single life annuities and assurances. “The Elements of Actuarial Science ”. 2.] Published for the Institute of Actuaries and the Faculty of Actuaries at the University Press. Pitman. 1949. 3. Elementary functions. 2nd Ed. “Compound Interest and Annuities – Certain”. Suggested readings: 1. Annuities -certain. Commutation columns. Marks: 100 Objective: The purpose of this course is to equip the student with the principles and techniques of actuarial practice. Temporary and defer red annuities and assurances. Life Contingencies: Mortality tables. Complete annuities. Underwood. Course Outline: 1. The paper requires at least a prior general knowledge of mathematics and statistics.. Cambridge at the University Press.
Course (Revised Programme) Part I I I I I I I I Semester I II I I II II I II Marks Duration (Hours) 3 3 3 3 3 3 3 –I pulsory Courses Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions Managerial Accounting Financial Management and Policy Marketing Management 75 75 75 75 75 75 75 75 100 100 100 100 100 100 100 – II 75 75 75 75 3 3 3 3 6301 6302 6402 6401 Strategic Management Accounting Theory and Practice Human Resource Management International Business II II II II III III IV IV 100 100 100 100 3 3 3 3 pulsory Courses Strategic Management Accounting Theory and Practice Human Resource Management International Business nal Courses nal Group 1 er 1 er 2 nal Group 2 er 1 er 2 75 75 75 75 3 3 3 3 … … … … Elective 1 (Paper 1) Elective 2 (Paper 1) Elective 1 (Paper 2) Elective 2 (Paper 2) II II II II III III IV IV 100 100 100 100 3 3 3 3 62 .Com.Com. Course : Comparative Statement of Existing and Revised M. Programmes M.M.Com.Com. Course (Existing Programme) Marks Duration (Hours) 3 3 3 3 3 3 3 3 6101 6202 6103 6102 6203 Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions 6201 Managerial Accounting 6104 Financial Management and Policy 6204 Marketing Management M.
I Financial Market and Institutions Security Analysis and Portfolio Management p EF2 – Finance . Part II .Applied Economics Industrial Economics Applied Econometrics p EC-Computer Application and Information Technology Computer Application in Business E-Commerce 75 75 75 75 3 3 3 3 II II II II III IV III IV 100 100 100 100 3 3 3 3 p EF1 – Finance .Semester III. While the first paper of each of the selected groups will be taught in Semester III. Group J: Accounting 7191 Management Control and Information II III 100 3 System 7192 International Accounting II IV 100 3 Part Semester Group K: Applied Economics 7201 Industrial Economics 7202 Applied Econometrics Group L: Computer Application and Information Technology 7211 Computer Applications in Business 7212 E-Commerce Group A: Finance – I 7101 Financial Market and Institutions 7102 Security Analysis and Portfolio Management Group B: Finance .Accounting Management Control and Information System International Accounting Duration (Hours) Any two groups from the following electives to be selected at the commencement of M.nal Papers Marks Duration (Hours) Elective Papers student shall be required to choose any two groups from the following s: 75 75 75 75 3 3 3 3 p EA .Human Resource Management – I Human Resource Development Training and Development 75 75 3 3 II II III IV 100 100 3 3 63 .I 7161 Human Resource Development 7162 Training and Development II II III IV 100 100 3 3 Marks p EE .2 Project Management and Financial Services International Financial Management 75 75 3 3 II II III IV 100 100 3 3 p EH1 .II 7111 Project Management and Financial Services 7112 International Financial Management Group G: Human Resource Management . Com. the second paper of each of the selected groups will be taught in Semester IV.
Human Resource Management .2 Industrial Relations Management of Transformation 75 75 Marks 75 75 75 75 p EI-Insurance Insurance Management Actuarial Practice 3 3 Duration (Hours) 3 3 3 3 Group H:Human Resource Management – II 7171 Industrial Relations 7172 Management of Transformation Group M: Insurance 7221 Insurance Management 7222 Actuarial Practice Group I: International Business 7181 India’s Foreign Trade and Investment 7182 Management of International Business Operations Group C: Marketing .Marketing I International Marketing Marketing Research 75 75 75 75 75 75 75 75 3 3 3 3 3 3 3 3 II II II II II II II II III IV III IV III IV III IV 100 100 100 100 100 100 100 100 3 3 3 3 3 3 3 3 p EM2 – Marketing .Taxation Management Principles and Practice of Taxation and Indian Tax System Corporate Tax Planning p EL .2 Advertising and Sales Management Consumer Behaviour p ET .Corporate and Industrial Laws Corporate Law Industrial Law 64 .I 7121 International Marketing 7122 Marketing Research Group D: Marketing .II 7131 Advertising and Sales Management 7132 Consumer Behaviour Group E: Taxation Management 7142 Principles and Practice of Taxation and Indian Tax System 7141 Corporate Tax Planning Group F: Corporate and Industrial Laws 7151 Corporate Law 7152 Industrial Law II II Part II II II II III IV Semester III IV III IV 100 100 Marks 100 100 100 100 3 3 Duration (Hours) 3 3 3 3 p EIB-International Business India’s Foreign Trade and Investment Management of International Business Operations p EM1 .
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.