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Annexure – III
UNIVERSITY OF DELHI
MASTER OF COMMERCE (M.COM.)
(Revised Semester based Course Proposal)
Rules, Regulations and Course Contents
Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011
M.Com. Syllabus as per revised course structure to be effective from Academic Year 2009-10 and onwards
(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009)
I Proposed M.Com. Programme Structure 1-3
Scheme of Examination, Pass Percentage, Promotion Criteria etc.
Course Contents and Reading Lists of M.Com. Programme
6 - 83
Comparative Statement of Existing and Revised M.Com. Programme
84 - 86
MASTER OF COMMERCE (M.Com.) DEGREE (Examination Scheme) 1. A candidate seeking admission to M. Com. course must have: I. Passed B.Com. (Hons.) degree from University of Delhi or any other University recognized equivalent th ere to, with at least 50% marks, II. Passed B.Com. (Pass) or B.Com. Degree from University of Delhi or any other university recognized equivalent there to, with at least 55% marks. III. Passed B.A. (Hons.) Economics degree from University of Delhi or any other university recognized equivalent there to, with at least 50% marks. IV. Passed B.B.S., B.B.A., B.I.F.A. and B.B.E. degree from University of Delhi or any other university recognized equivalent thereto, with at least 60% marks Note: 1. The eligibility conditions for admission to M. Com. course are same for the regular and the correspondence (SOL) students. 2. Candidates appearing for the final year degree examination may also apply provided they are able to produce their mark sheets before 15 th October, 2009.
2 (a) Subject to the control and general supervis ion of the Academic Council, the instruction and routine in the M.Com. Course shall be under the direction of the Dean, Faculty of Commerce and Business and the Head, Department of Commerce. (b) Except in respect of his/her work in the Course each stu dent shall remain under the control and discipline of his/her own College e.g., a student expelled from his/her college is /pso-facto expelled from the Course. 3. 4. English shall be the medium of instruction and examination. Examinations shall be conducted at the end of each Semester as per the Academic Calendar notified by the University of Delhi
The scheme of examination shall be as follows:
The M.Com. Programme is divided into two parts as under. Each Part will con sist of two Semesters. Part - I Part – II First Year Second Year Semester Semester I Semester III Semester Semester II Semester IV
Papers Marks Written Internal Assmnt. 6203 and 204) for this semester. Once a group has been selected. Part II : Semester III Paper 6301 : Strategic Management Paper 6302 : Accounting Theory and Practice Paper ---. . 3.: Elective II (Paper 1) Total Part II : Semester IV Paper 6401 : International Business Paper 6402 : Human Resource Management Paper ---. no change in selected groups will be allowed later. the student may opt for any one of the interdisciplinary courses specified in the syllabus. Total Marks Dura tion (Hrs.: Elective II (Paper 2) Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the two compulsory papers (namely Paper 6401 and Paper 6402).) Part I : Semester I Paper 6101 : Organization Theory and Behaviour Paper 6102 : Statistical Analysis Paper 6103 : Economic Analysis Paper 6104 : Financial Management and Policy Total Part I : Semester II Paper 6201 : Managerial Accounting Paper 6202 : Business Environment Paper 6203 : Quantitative Techniques for Business Decisions Paper 6204 : Marketing Management Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the compulsory papers mentioned above (namely paper 6201. 2.Semester III. Notes: 1. The elective groups in the Semester IV w ill remain the same as the ones selected in Semester III. the second paper of each of the selected groups will be taught in Semester IV. 6202.: Elective I (Paper 1) Paper ---. Part II . the student may opt for any one of the interdisciplinary courses specified in the syllabus.The schedule of papers prescribed for various semesters shall be as follows. Com.: Elective I (Paper 2) Paper ---.) Credit (Hrs. While the first paper of each of the selected group s will be taught in Semester III. Grand Total 1600 64 Elective Groups: Any two groups from the available electives to be selected at the commencement of M.
II Paper 7111 Project Management and Financial Services Paper 7112 International Financial Management Group C: Marketing .List of Elective Groups The Department will announce in the beginning of the respective semester.I Paper 7161 Human Resource Development Paper 7162 Training and Development Group H: Human Resource Management – II Paper 7171 Industrial Relations Paper 7172 Management of Transformation Group I: International Business Paper 7181 India’s Foreign Trade and Investment Paper 7182 Management of International Business Operations Group J: Accounting Paper 7191 Management Control and Information System Paper 7192 International Accounting Group K: Applied Economics Paper 7201 Industrial Economics Paper 7202 Applied Econometrics Group L: Computer Application and Information Technology Paper 7211 Computer Applications in Business Paper 7212 E-Commerce Group M: Insurance Paper 7221 Insurance Management Paper 7222 Actuarial Practice .I Paper 7121 International Marketing Paper 7122 Marketing Research Group D: Marketing . Group A: Finance – I Paper 7101 Financial Market and Institutions Paper 7102 Security Analysis and Portfolio Management Group B: Finance .II Paper 7131 Advertising and Sales Management Paper 7132 Consumer Behaviour Group E: Taxation Management Paper 7141 Corporate Tax Planning Paper 7142 Principles and Practice of Taxation and Indian Tax System Group F: Corporate and Industrial Laws Paper 7151 Corporate Law Paper 7152 Industrial Law Group G: Human Resource Management . the list of elective groups which will be offered durin g the semester depending upon the faculty members and the demand of electives.
a candidate who has secured the minimum marks to pass in each paper but has not secured the minimum marks to pass in aggregate may reappear in any of the paper/s of his choice in the concerned semester in order to be able to secure the minimum marks prescribed to pass the semester in aggregate. (b) No student will be detained in I or III Semester on the basis of his/her performance in I or III Semester examination.. seminars etc. they shall have the option to remain the . arranged by the Department/ College from time to time. up to 60% : Candidates securing 40% and above. The student must secure 40% in the End Semester Examination and 40% in the total of End Semester Examination & Internal Assessment of the paper for both theory & practical separately. he/she will have to clear the remaining papers while studying in the 2nd year of the programme.Interdisciplinary Course Interdisciplinary Paper A (Part I: Semester II) Interdisciplinary Paper B (Part II: Semester IV) The list of specific interdisciplinary paper s will be announced at the commencement of the academic session. up to 50% : I Division II Division III Division 8. (e) Successful candidates will be classified on the basis of the combined results of Part-I and Part-II examinations as follows: Candidates securing 60% and above : Candidates securing 50% and above. i. Com. Pass Percentage & Promotion Criteria (a) The minimum marks required to pass any paper in a semester shall be 40% in theory and 40% in Practical.e. However. However. (c) No student would be allowed to avail of more than 3 chances to pass any paper inclusive of the first attempt. Programme. 7. wherever applicable. (a) Minimum marks for passing the examination in each semester shall be 40% in each paper and 45 % in aggregate of a semester. 6. (b) However. (d) No student shall be admitted as a candidate for the examination for any of the Parts/Semesters after the lapse of four years from the date of admission to the Part-I/Semester-I of the M. ATTENDANCE REQUIREMENT The students are required to attend tutorials. (c) A student shall be eligible for promotion from 1 st year to 2 nd year of the course provided he/she has passed 50% papers of I and II Semester taken together. The minimum percentage of attendance required will be notified by the D epartment at the commencement of the session. the student will be promoted automatically from I to II and III to IV Semester. (d) Students who do not fulfill the promotion criteria (c) above shall be declared fail in the Part concerned.
and attendance. A student who has to reappear in a paper prescribed for Semester II/IV may do so only in the even Semester examinations to be held in April/may. The duration of writt en exanimation for each paper shall be three hours. classroom participation. Any student failing in all the papers of old scheme of a Part in the old scheme shall have to opt for the new scheme of examination of that part but the course will have to be completed in three years as stipulated. term papers. seminar. 9. project work. 11. (e) A student who has to reappear in a paper prescribed for Semester I/III may do so only in the odd Semester examinations to be held in November/December. (b) 10. Regular as well as ex-students shall be permitted to appear/reappear/impro ve in courses of Odd Semesters only at the end of Odd Semester and courses of Even Semesters only at the end of Even Semesters. tests. Examinations for courses shall be conducted only in the respective odd and even Semesters as per the Scheme of Examinations. 12.marks in the papers in which they have secured Pass marks as per Clause (a) above. The weightage given to each of these components in a combination shall be decided and announced at the beginning of the semester by the Department in consultation with the teachers. The old scheme of examination will continue for three years from the year of commencement of New Scheme of examination. The remaining 70 marks in each paper shall be awarded on the basis of a written examination at the end of each semester. The system so decided will be communicated by the Department to respective colleges. of which 30 marks shall be reserved for internal assessment based on a combination of tutorials. . (a) The system of evaluation shall be as follows: Each course will carry 100 marks.
Individual versus group decision making. Theory X and Theory Y. equity) expectancy model. S. New Delhi. Robins S.P. 11th Edition. formal and informal structure. . 3. Feedback. PROGRAMME Course 6101: ORGANIZATIONAL THEORY AND BEHAVIOUR Time: 3 Hrs.. New York. consequences of stress on individual and organi zation.P. Organizational Behaviour (13th edition). Organizational Development and Stress Management: Concept and determinants of organi zational culture. Prentice Hall of India Pvt. Bureaucratization of organi zations. Organizational Culture.. 2007. Individual Behaviour: Foundations of individual behaviour. Behavioral approach. 4. Organizational Behaviour. Two factor theory.. Chris Argyris behaviour patterns. Robbins. determinants. power tactics. 2. 3. Contemporary issues in leadership .COM. Cognitive evaluation. challenges and opportunities of OB. status. values. 2008. Marks: 100 Objective: The objective of the course is to develop a theoretical understanding among students about the structure and behaviour of organiza tion as it develops over time. Maslow’s Need Hierarchy. Course Outline: 1. The course will also make them capable of realizing the competitiveness for firms. Contemporary theories of motivation (ERG. levels and conflict resolution strategies. models. models of communication. Group Decision making and Communication: Concept and nature of decision making process. Contributing disciplines to the OB. 2007. Fred. Suggested Readings: 1. Ltd. Power and conflict. Leadership effectiveness. 2. Individual and organi zational factors to stress. management of stress. TA. Prentice Hall of India Pvt. Luthans. Transaction cost and organizational behaviours. attitudes. Authority.III : COURSE CONTENTS AND READING LISTS OF M.. 6. Organizational Development: concept and intervention techniques. personality and emotions. Leadership. Organizational Theories and Behaviour: Classical. Nominal group technique and Delphi technique. Organizational Behaviour-concepts. Power and Conflict: Concept and theories. Max. Flat and Tall structures. commu nication effectiveness in organizations. Perceptual process. sources of conflict patterns. Bases of Power. goal setting. Organizational Theory: Structure Design and Application. Power.. Situational approach. Motivation and organi zational effectiveness. Ltd. Behavi our modification. Motivation: Need hierarchy. 3rd ed. Mc Graw Hill International. Neo -classical and Contemporary. Case Studies: Some cases of real business world are required to be discussed. 5. Johari Window.
Amir D. Addition. Hypothesis Testing. Rubin. Sign test. Large sample tests for proportions. 2. 9. Sampling and Sampling Distributions: Methods of sampling. Properties of an estimator. Regression Analysis: Simple and multiple linear regression analysis up to three variables. Decision tree. Course Outline: 1. McGraw Hill International (2 nd ed. Complete Business Statistics. Norval F. Schaum Publishing Company. 5. 3. Basic Statistics for Business and Economics .. means and standard deviations. Design of Experiments and analysis of variance. Poisson. Suggested Readings : 1. 7. Small sample tests –t and F tests.) . Levin. Kazmeir Leonard J.R. 2. Beta and Normal Distributions. Probability Distribution: Binomial.I. Aczel. R. 4. Point Estimation and interval estimation. Median test and Rank correlation test. Sampling distribution of a statistic and its standard error. Statistical Decision Theory: Risk and uncertainty. Acceptance sampling. Marks: 100 Objective: The objective of the course is to acquaint students with some of the important statistical techniques for managerial decision making . Margina l analysis. 8. Mathematical Expectation. 6. Prentice-Hall of India. Probability and Expectation: Approaches to probabi lity. multiplication and Bayes Theorem.S. 4. Statistics for Management. Max. Statistical Quality Control: Control charts for variables and attributes. Spiegel.The emphasis will be on their applications to business and economic situations. 1999. Power of a t est. and D. Non-Parametric Tests: Chi-square test. Pohl. Theory and Problems of Statistics .. 3.Course 6102 : STATISTICAL ANALYSIS Time: 3 Hrs. Expected value approach. Case Studies: Application of statistics to some cases of business enterprise are required to be discussed. McGraw Hill. Exponential. M.
Technological change and t he global market economy: Impact of technological change on productivity. Factor pricing: Elements of factor pricing. Bilateral monopoly. Empirical production function: Cobb -Douglas. Course Outline: 1. ma nagerial theories. risk -return evaluation. Efficiency and the firm. CES. Concept of productivity. Pricing and wages. Law of variable proportion. 6. risk aversion. scale economies. 3. Basis of pricing. behavioural approaches. isoclines. Monopolistic competition. Estimation of cost function. Relevance of profit maximization in the modern context. Problem of estimating cost and production functions. isoquants ridge lines. 4. Max. Demand and supply of factors of production. isocost lines. Relating the structure with market situations. growth theories. Game theory and oligopolistic behaviours. Competition and markets. Pricing practices: Economics of advertisement costs. labour and market structure. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of micro -economic theory and their use in business decision making. Risk and uncertainty and the Decision making: Concept of risk. Price and output relationship under different market structures: Perfect Competition.Course 6103: ECONOMIC ANALYSIS Time: 3 Hrs. return to scale. Production and Cost: Production f unction. Expansion path and Multiproduct firm. snob appeal. Transfer Pricing. 7. Barrier to entry. Economics of information: Symmetric and Asymmetric Information . satisficing theory etc. Revealed preference. Estimation of production function. Social cost of Monopoly. Adjusting business decision for risk. The type of goods and the demand function. 5. oligopoly. 8. Inter – temporal demand function. Indifference preference. Profit theories and profit management. Monopoly. scope economies. Firm and its objectives: Theories of the firm. Industrial innovation and technology and technological environmental forecasting. risk preference. . The effort is to make them capable of using various concepts to deal with business problems in a globalised economic environment. VES and Translog. 2. 9. theory of attributes. Dumping and other practices. Demand for durable goods. short run and long run cost functions. Cost function: Classificatio n of costs. band wagon effect and the demand function. Duality between production and cost function . Indifference curve analy sis. labour pricing. regulatory aspects of monopoly. duopoly . Minimum wage and price structure. Discriminating monopoly. Slutsky’s analysis of demand. Consumer Behaviour: Determination of demand.
Rubinfeld. Cambridge MIT Press. Homewood Illinois. 7.. (1998 Reprint). John P.. Madala G. New York.. Pindyck Robert S.. 3). Micro-Economic Analysis (ed. and Daniel L.S. Modern Microeconomics. 3. . 1999. Book Company. and Ellen Miller. 4. Micro-Economics: Theory and Applications . Third Edition. Macmillan Press Ltd. 2. McGraw Hill. New Delhi. 6. Cases: Some cases involving the use of concepts of the micro -economics are required to be discussed. Varian. 1988. Sen Anindya. Koutsyiannis. Richard D. Gould. Norton. Prentice Hall of India. A.10. Lazear. Suggested Readings : 1. Micro Economics. The Theory of Industrial Organization. Micro Economics. Oxford University Press. Micro-Economic Theory. 5. Edward P. New Delhi. Tirole J. 1996. Irwin. Theory and Applications . 1992. Inc.
estimation of working capital requirement. Mathematical and Simulation Models for Working Capital Decisions. A. Damodaran. Brealey R. Max. Course Outline: 1. 4. 5.C. Capital budgeting decisions under uncertainty and their evaluation using Statistical Decision Theory. financial decision-making and types of financial decisions . “Corporate Finance: Theory and Practice ”. types of dividend policy-constant pay-out ratio and constant dividend amount policies. theories of capital structure. objectives and scope. Mye rs. Vikas Publishing. 6th Ed. 7th Ed. cash dividend.Course 6104: FINANCIAL MANAGEMENT AND POLICY Time: 3 Hrs.W. optimal capital structure. The empirical evidences on theories and the case studies relevant for above topics are required be discussed. theories of dividend policy and their impact on the value of a firm.A. Dividend Policy: Dividend and its form. financial leverage and its impact on the valuation of firm. Capital budgeting decisions under inflation. Pandey I. Marks: 100 Objective : The objective of the course is to acquaint the students with the basic analytical techniques and methods of financial management of business firms. Financial Management. 5.A. sources of takeover gains. Capital Budgeting Decisions: Nature and Kinds of Capital Budgeting Decisions. role of a finance manager in a firm and Agency problem. R. The course also provides students the exposure to certain sophisticated and analytical techniques that are used for taking financial policy decisions. 2008. McGraw Hill. . Working Capital Planning and Management: Basics of working capital planning and management. Financial Management and Policy . determinants of capital structure. Analysis of Real life capital budgeting decisions-some case studies. McGraw Hill. and buy-back of shares.. 2nd Ed.. account s receivables and inventories. John Wiley & Sons. capital budgeting decisions under constraints and with multiple objectives using Mathematical Programming Models. Risk-Return framework for financial decision -making. working capital policy and its management of cash. 9th Ed. 2. Suggested Readings: 1. 2. 4. Financial Management: Nature. financing working capital.. Principles of Corporate Finance . 2001. Ross S. Prentice Hall of India 12th Ed. James C. techniques of evaluating capital budgeting decisions. determinants of dividend policy and some case studies. and S. right and bonus shares. Corporate Finance. 6. 3. Capital Structure: Concept.. An alysis of some case studies. Corporate re-structuring: Mergers and Acquisitions -types. Westerfield and J. 3. M. 7. Van Horne. valuation and financing of acquisitions. Jaffe.
Budgeting – Nature and functions. Rajiv D. . Banker. 3. Types of Managerial Decisions – Make/Buy. 2. Variance Analysis. Management Accounting. Prentice Hall.. 4. Pricing Decisions. Operate/Shutdown. Types of Standards. 8. Investment Centre. Standard Costing – Concept. Cost vs. Responsibility Accounting and Divisional Performance Measurement – Advantages and Disadvantages of Divisionalisation. 9. Non. Comparison. Preparation of Different Types of Budgets. Revenue Centre. Responsibility Performance Reporting. Break – Even Analysis. Sell/ Process Further. 7. Decision Making Process. 2001. Activity Based Product Costing – Concept and uses. methods and techniques of management accounting and to make the students develop competence with their usage in managerial decision making and control. Variable and Absorption Costing – Concept. Cost-Volume-Profit (CVP) Analysis – Contribution Margin. Role of Management Accountant. Max. Management Accounting – Nature and Functions. Overhead. Cost Concepts and Classifications. 5. Management Accounting. Emerging Costing Approaches. Add/Drop. Divisional Performance Measurement – Measures of Performance. Transfer Pricing Methods. Profit Volume (P/V) Analysis. Fixed Versus Flexible Budgeting. Managerial Uses of Variances. Concept of Respons ibility Accounting.Course 6201: MANAGERIAL ACCOUNTING Time: 3 Hrs. 6. Materials. Profit Centre. Advantages.Financial Performance Measures. Atkinson Anthony A. Optimal use of Limited Resources. Applications of Variable Costing. Preparation of Income Statements. Special Order. Financial vs. Product-Mix. Suggested Readings : 1. Management Accounting. Return on Investment (ROI) Versus Residual Income (RI). Multiple -Product Analysis. Mark Young. Marks: 100 Objective: The objective of the course is to enable students to acquire sound Knowledge of concepts. 10. Labour. Responsibility Centres – Cost Centre. Robert Kaplan and S. Differential Analysis. Relevant Information and Short -Run Managerial Decisions – Managerial Decision Making. Course Outline: 1.
Prentice Hall of India. 2000. Noreeb. McGraw Hill Education.H. S undem and William O. 3. 6. and E. 4. 2009 . Text. New Delhi. Advanced Management Accounting. Garison R. 2006. Ronald W. Introduction to Management Accounting .. Drury Colin. Management and Cost Accounting .2. Thomson Learning. Horngreen Charles T. McGraw Hill. 2001. Managerial Accounting.. 5. 2006. Managerial Accounting. Chand & Co. Hilton. Jawahar Lal. and Gary L. S. Problems and Cases.W. Stratton.
the demand for and the supply of real balances and their interest elasticities. Consumer Laws. Inflation and unemployment.T. Shifts in aggregate demand. Environmental Laws. demand management policies. types. 7. Macro-economic environment. 9. Economic Policies and Macro Economic movements in an open economy. W. External balances.Course 6202: BUSINESS ENVIRONMENT Time: 3 Hrs. Basic IS-LM frame-work.O. 5. IS -LM-BOP curve analysis and implications for policy choices. 4. Expectations and Economic Behaviour. Globalization. Aggregate demand. Max. and emerging business environment. 3. aggregate supply and the price level. Cost and Business Behaviour. 2. foreign exchange markets. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of macro -economics and the macro environment in which a business organization operates. Theories of unemployment. . Trade flows. Economic Growth (Theories in Modern Co ntext) its variables and strategic planning. Costs and Business Behaviour. causes and costs of unemployment. The course would also make the student capable of analyzing and understanding the macro economic policies of the government implemented from time to time and assess their impact on business. policy alternatives. Liberalization and Business environment. Real Business Cycles. 8. Asset choices in an open economy and capital flows. Short and long run aggregate supply and shifts in aggregate supply. Implications of modified IS and LM functions on relative efficacy of fiscal and monetary policies. Exchange rate regimes. Economic Planning and the emerging environment. Interaction of ag gregate demand and aggregate supply and the determination of real income. Course Outline: 1.This course is to be taught with contemporary issues relevant in the environment of Indian business with notable examples and illustrations. Asset markets. NOTE: . 6. Inflation and unemployment: Impact of unemployment on IS -Curve. Macro economic indicators and forecasting of macro-economy.
First East – West Press. . 2. 3rd edition 2005. Branson William H. Oliver Blanchard Macro Economic 4th edition Pearson Education. Fischer Macro Economic 6th edition Publisher Tata McGraw Hill. 1. Dornbusch. 3.. Macmillan. Gregory. Macro Economic 4th edition. Macro Economic Theory and Policy.Suggested Readings: The basic readings have been provided below and additional readings will be provided on year to year basis. 4. LPE. and S. R. N. Mankiw.
6. 2. Resource allocation and resource levelling.classical. 5. Deciding optimum safety st ock and reorder level. 10. Linear Programming: Mathematical formulation of linear programming problems and their solution using graphic approach and simplex algorithm. Sequencing: n-jobs to be processed on two machines in the same order of machines. Models with Poisson arrival and services rates. Duality Sensitivity analysis. 12.Course 6203: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS Time: 3 Hrs. 7. 3. 9. Game Theory: Games of pure strategy. 4. Transportation: Solving the problem. degeneracy. N-jobs to be processed on m machines in the same order of machines – by converting it into a two – n machine case. Equilibrium conditi ons. Inventory Control: Techniques of selective control. multiple optimum solutions. price breaks and planned stock outs. Assignment: Solving the problem. 11. Replacement of items that fail suddenly. 8. maximization objective. Time-cost trade-off. Markov Analysis: Brand-switching analysis. Two jobs to be processed on m machines in the different orders of machines. testing optimality MODI method. PERT/CPM: Networking with one estimate of time. Games of mixed strategy. Queuing Theory: Elements of a queuing system. PERT/cost. Economic order quantity (EOQ) models. Cases of unbalanced problems. Course Outline: 1. multiple solutions and prohibited routes. Replacement Analysis: Replacement of capital assets – discrete cases when time value of money is not considered and when time value of money is considered. gradual replenishment without shortages. Dominance. Cases of unbalanced problems. Simulation (The emphasis should be on concepts and application of concepts) . Introduction: Quantitative approach to management decision making. maximization objective and unacceptable assignments. single server and infinite and finite population . 13. Max. Integer Programming: Problem Formulation and solution. Networks with three estimates of time. Marks: 100 Objective: The objective of the course is to acquaint the students with the use of quantitative models in decision making.
R. Stingson.. Hausman. Irwin 1983 4. “Quantitative Analysis for Business Decisions”. C. The McGraw Hill companies.Hill. 2.. McGraw . “Quantitative Approaches to Management”. Bierman H. Hamdy A. .P. Rubin and J. “Operations Research: An Introduction”. 3. 1986. Bonini and W. 2006.Suggested Readings: 1.P. 3rd Edition.D.S. Vohra N. D.H. Homewood. Prentice – Hall of India.. Taha. Ill..I. 7 th Edition. Levin. Jr. “Quantitative Techniques in Management ”. 8 th Edition.
Marks: 100 Objective: The objective of the course is to familiarize the students with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to be able to manage marketing operations of a business firm. Positioning – concept. Max. Modern concept of marketing. Retailing and wholesaling – Developments and Indian perspective. technical. middlemen and their functions. Sales. Promotion Decisions: Meaning a nd importance of promotion.their effectiveness. Introduction : Traditional view of marketing. Pricing policies and strategies. Channel management. Selection. Course Outline: 1. cost and profit analysis. Promotion tools. Marketing Environment: Significance of scanning marketing environmen t. Major product decisions. Different types of distributions. Ethical and Legal Aspects of Marketing. Fa ctors affecting price of a product. 5. Target market selection and strategies. socio -cultural. Communication process. 10. Market Segmentation. 7. Economic. Consumer buying decision process and influences. . 9. Organizing and Control: Marketing planning process. 2. Pricing Decisions: Objectives of pricing. Promotion scene in India. Marketing Planning.a strategic perspective. business buying behaviour. demographic. Evolution of marketing concept. political and legal environment of marketing in India. importance and major logistics decisions. Marketing management process. Consumer Protection in India. salient features and their applications in India. Consumer adoption and innovation diffusion. New product development. 4. 3. Promoting through internet. Product Decision: Product conce pt and classification. 6. motivation and performance appraisal of distribution middlemen. determining optimal promotion mix. bases and process. Procedure for setting price. Developing and implementing a promotional campaign.Course 6204 : MARKETING MANAGEMENT Time: 3 Hrs. rural marketing. Product life cycle – concept and appropriate strategies to be adopted at different stages.Consumer vs. direct marketing. Buyer behaviour. Social. Distribution logistics – concept. Industrial buying process. Different ways of organizing the marketing department. Distribution Decisions: Channels of distribution – concept and importance. Targeting and Positioning: Bases and procedure for segmenting a consumer market. Services marketing. Marketing functions and role. 8. internet marketing and other marketing developments – Issues. Criteria for effective market segmentation.
. Pearson Prentice – 2008. Philip. Joseph P. Jr. Principles of Marketing. and Gary Armstrong.. Jerome.. E.. Cannon a nd William D. Marketing Management : A South Asian Perspective. Basic Marketing: A Managerial Approach. Bruce J. Keller. McGraw Hills..Suggested Readings: 1. Fundamentals of Marketing. 12th ed. Stanton. Perrault. Jha Mithileshwar. Kotler Philip and Kevin Keller Marketing Management. Koshy Abraham. Keller Kevin lane. 4. 3. 9th ed.Walker and William J. 2008.. 13 th Edition. McGraw Hill. Michael J. 5. Philip. 13th ed. Kotler. Etzel. Pearson Prentice-Hall 2008. 11th ed.. 2008 2. 2008. . McCarthy.
Michael Porters Model of Industry Analysis. Levels of Strategy. Igor... Crafting and Executing Strategy : Text and Readings. Selection of a suitable Corporate Strategy – Concept of Strategic Fit. Arthure A. Suggested Readings: 1. Course Outline: 1. Strategic Review: Evaluating Strategic Performance – Criteria and Problems. Grant. From Strategic Planning to Management. Evaluation of Strategic Alternatives – Product Portfolio Models. . 2005 Blackwell Publishers.1976. Human Resource.Environmental Profile.P. Strategic options at Corporate Level – Stability. Strategic Choice: Generating Strategic Alternatives. 3. 5th ed. H. R. Marketing and R. Strategic Implementation: Strategic implementation issues. Acquisition. McGraw Hill. Managing Strategic Change. Introduction: Concept and Role of Corporate Strategy. Basic Model of Strategic Management. Strategic options at SBU Level . 2. Robert M. SWOT Analysis. Max. Analysis of Stakeholder Expectations – Corporate Mission.A. Organization Structure and Design. 2009. Exter nal Growth Strategies – Merger. et. 2007.I. Strategic Analysis: Analysis of Broad Environment .A. Joint Venture and Strategic Alliance.S.. South Western. Operationalising Competitive Strategies.. 15th ed. Objectives and Goals. Strategic Role of Board of Directors and Top Management. 4. Wiley. Strategic Management. Strategic Control. & D. Analysis of Strategic Advantage – Resource Audit. Ansoff. Planning and allocating resources. Value Chain Analysis. Contemporary Strategy Analysis . Constructing Scenarios. Massachussets. Functional Strategies – Production. Thompson et-al. Hayes. Vision. Analysis of Operating Environment . U. 4. Concept of Corporate Restructuring. Core Compe tences. Hitt M. Approaches to Strategic Decision Making. al. Strategic implications of social and ethical issues.Michael Porters’ Competitive Strategies. 3. Finance. Marks: 100 Objective: The objective of the course is to help the students develop an understanding of the basic inputs in making and implementing corporate strategic decisions and also familiarize them with the issues and practices involved.Course 6301: STRATEGIC MANAGEMENT Time: 3 Hrs. 5. Growth and Defensive Strategies. 2. Declorch and R.
expenses.A. Quorm Books. Measurement and reporting of revenues. Max. 2005 . Ahmed Riahi Belkaoui. Myrtle W. Different approaches to theory construction. Nature of ownership equities. John Wiley and Sons. Text Readings and Cases. 1999 2. Accounting Theory and Pr actice. 9.Course 6302: ACCOUNTING THEORY AND PRACTICE Time: 3 Hrs. Harmonization of corporate reports. 3. Issues in accounting standard setting. Richard G. Corporate Reporting: Objectives. 2. working capital and total resource bases. Depreciation policy. Valuation of asset and liabilities.F. . Merchant. gains and losses. Accounting standards in India. Recent developments in financial accounting and reporting. McGraw Hill. Cathey. Schroeder.. Income concepts for financial reporting. 6. Himalaya Publishing House. 4. Adjustments for changing prices and financial reporting. 7. Financial Accounting Theory and Analysis. Clark and Jack M.S. TMH. 2000. 2000. Accounting Theory. Accounting: Text and Cases . Porwal. Revaluation of fixed assets and income measurement. Course Outline: 1. Accounting Theory. disclosure requirements. Suggested Readings: 1. Conceptual framework of financial accounting and reporting.N. Analysis and interpretation of s tatements of changes in financial position -cash. periodic and segment reporting. D. Hawkins and K. L. 5. Jawahar Lal. 3. 5. 10. 4. 2008. Accounting Theory: Nature and Scope. Marks: 100 Objective: The course aims at acquainting the studen ts with a coherent set of logical principles and a general frame of reference for evaluation and development of sound accounting practices. Accounting method ology. 8. Anthony R.
International collaborations and strategic alliances.India’s involvement and consequences . customs union and common market. Gains from trade. technology transfer. Trade creation and diversion effects. quotas and other measures and th eir effects. 2. World trading environment – Pattern and structure of world trade in goods and services. 7. UNCTAD. theories of international trade. World trade and protectionism. pricing and regulations. Marks: 100 Objective: The purpose of this course is to acquaint the students with nature. scope. multilateralism. International commodity trading and agreements. Balance of Payment Account: Current and Capital Account components and accounting system. Structure and functioning of EC and NAFTA. India’s involvement in International Business. Course Outline: 1. Multinationals (MNCs) in International Business: Issue in investment. International Business: Its Importance. IT and international business. International Business Environment: Framework for analyzing international business environment. structure and effects. . Contemporary Developments and Issues in International Business. Regionalism vs. nature and scope. 9. Foreign trade multiplier. Agreement on Textiles and Clothing. structure and operations of international business and familiarize them with trends and developments in India’s foreign trade and investments and policy framework. Max. Modes of entry into international business. International Financial Environment: Exchange rate mechanism and arrangement. Counter trade. 3. Management of international business opera tions – complexities and issues. Balance of payment deficits and adjustment policies. International Economic Institutions and Agreements: WTO. Theoretical Foundations of International Trade: Reasons for international trade. 4. International money and capital markets.IMF. 6. GSP.GSTP and other international agreements and treaties. 8. 5. Regional Economic Integration: Free trade area.Course 6401: INTERNATIONAL BUSINESS Time: 3 Hrs. Terms of trade. Regional Economic Cooperation. World bank. Theory of customs union. Movements in foreign exchange and interest rates and their impact on trade and investment flows. Domestic and foreign environments and their impact on international business decisions. 10. Instruments of Commercial Policy: Tariffs. Foreign investment flows – Pattern.
Suggested Readings: 1. Danoes, John D. Radebaugh, Lee H ., and Daniel P. Sullivan International Business: Environment and Operations, 12th ed., Prentice Hall, 2009. 2. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective, Prentice Hall, 2009. 3. Hill, Charles, W.L., International Business, McGraw Hill Company, New York, 2009. 4. Ball, Donald, Wendall H. McCulloch, Hichael Geringer, Michael S. Minor and Jeanne M. McNett, International Business: The Challenge of Global Competit ion, 12th edition, 2009, McGraw Hill Co.
Course 6402 : HUMAN RESOURCE MANAGEMENT Time: 3 Hrs. Max. Marks: 100
Objective: The objective of the course is to acquaint student s with the techniques and pri nciples to manage human resource of an organization. This knowledge would make the student s capable of employing these techniques to harness the best of each individual working in the organization. Course Outline: 1. Nature of Human Resource Management, concepts, functions, themes and controversies. 2. HRM, Job Analysis and Job Design: Role of HR manager, Human resource planning and HR effectiveness. Job analysis techniques, job evaluation techniques, job description, job specification, job design approaches, job characteristics, approach to job design. 3. Business Strategy and Human Resource Strategy: Concepts and Relationship. Contemporary global trends and management of human resources. 4. Recruitment, Selection, Training and Development: Factors affecting recruitment, sources of recruitment (internal and external), basic selection model, psychological tests for selection. Requirement of a good test for selection. Training and Development. 5. Performance appraisal: Objectives, PA process, comparing actual performance with standards, Methods of appraisal. 6. Diversity at Work: Managing diversity, causes of diversity, the paradox of diversity, diversity with special reference to handicapped, women and aging. Empowerment and gender issues. 7. Compensation Management, Personnel audit and Re search: Wage versus salary, determination of compensation, incentives schemes, fringe benefits and labour welfare. Personnel audit and research. Emerging horizons in HRM. 8. Career planning and succession concepts, approaches and issues. 9. Human Resource information system: Developing HR information system. 10. Employees relations: Shifting forms from industrial relation to employees relations. Handling employees’ grievances. 11. Case Studies: Some Cases relating the learning from the course to business world are required to be discussed.
Suggested Readings: 1. De Cenzo and Robins, Fundamentals of Human Resource Management , 8th Edition, Prentice Hall of India, 2005. 2. Decenzo, David A. and Robbins, S.P. Fundamentals of Human Resource Management, 9th Edition, Wiley and Sons Ltd., John, 2006. 3. Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984 -2000.
Course 7101: FINANCIAL MARKET AND INSTITUTIONS Time: 3 Hrs. Fredrick S. 2. Mishkin. South Western Cengage Learning. Commercial Banks and Industrial finances. 8. Financial Instruments: Equity shares. 3. functioning and regulatory aspects. 4. Debentures and other fixed income securities. preference shares. SEBI and its role as regulator. and Stanley G. Interest rate: Level. Marks: 100 Objective: The purpose of the course is to provide a sound information and knowledge of broad framework of Financial System and its constituents. ‘Financial Institutions and Markets ’. Instruments. The course will provide the students an understanding of the inter -linkages and regulatory frame -work within which the system operates in India. 4. Non-Depository Institutions: Mutual Funds: Measuring performance of Mutual Funds. Developing a credit information system . Meir. 5. The regulatory framework and NRI investments. Jeff. 3.. Functioning and its Regulation. Performance of Indian banking . Regulatory aspect of Banking. Analysis of supply and demand for funds. Chit funds Organization. Financial markets: Money market: Organization. Private placement channels. UTI and Private sector mutual funds. Indian financial system: an overview. Construction and uses of flow of fund matrix. Eakins. Engineered financial and monetary instruments. Course Outline: 1. Term lending . Financial repression and Interest rates. Capital market: Primary and Secondary markets and their organization. flow of funds in Indian economy. ‘Financial Markets and Institutions ’. Insurance Public and private Organization: Life and Non-life insurance companies: LIC & GICs working and regulatory framework. maturity and structure of interest rate. Financial Intermediation: Depository Institutions. Kohn. Pearson Education Ltd. . Foreign Capital: foreign capital as a source of finance. Place of foreign capital in the over all framework of Indian Financial system. 2. Oxford University Press 2 nd Edition 2007. Pension Funds: Organization and working of pension funds. Madura. Term structure of interest rates. Max. Bank Credit: Working C apital and Bank funds. Financial markets: Nature. Functions and Efficiency: Financial system and economic development. Reserve Bank of India – Report on Currency & Finance. new issue market and secondary market -the allocative and operational efficiency. Suggested Readings: 1. Sectoral and Intersectoral flows. 7. 6. The Yield -curve. 8 th Edition 2008. 6 th Edition.
Brown. J. “Security Analysis and Portfolio Management”. Portfolio Theories and Management: Traditional and Modern Portfolio Theories. Options. and Ronald. and Bailey Jeffery V. unde rstanding of return and risk of a security. The focus at different places is to build models and discuss their validity and application to practical situations. Jordan. portfolio construction and performance evaluation are required to be discussed. Marks: 100 Objective: The objective of the course is to establish a conceptual frame work for the study of security analysis and portfolio management. “Investment Analysis and Portfolio Management”. 3. analysis of risk in bonds-duration and convexity. Hull J. Prentice Hall of India. problems associated with revision of portfolio. Reilly. 5. Financial Derivatives: Futures. valuation of bonds. sources of risk 3. 2. Capital Asset Pricing Model (CAPM) and Arbitr age Pricing Model (APT): performance evaluation of portfolios. bond portfolio management strategies-passive. and Keith. Frank. Sources of Financial Information.Course 7102: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Time: 3 Hrs. types of return and risk. Single and multi-index models. 4. Exotics and Financially engineered products. Sharpe William F. 2007. semi-active and active along with immunization strategies. 6th Edition Prentice Hall of India. process and scope of financial assets investment decisions. Efficient market hypothesis. 6 th Edition Prentice Hall. Structure of Indian Securities market-An overview. Analysis of Fixed Income Securities: Bond fundamentals. 6. This course will provide the student the ability to understand and utilise the skill of optimising returns. Donald E. Max. Securities Analysis: two-parameters frame work. Active and Passive portfolio management. 1995. 2007. 8th Edition. Course Outline: 1. Markowitz Model. Sharpe’s Single Index Model. Alexander Gordon J. Portfolios of futures and options synthetics. Nature. Fischer. Thomson. 7. Analysis of Variable Income Securities (Equity): Approaches to security (equity) analysis-Fundamental Analysis along with valuation models of equity a nd Technical Analysis. Debentures. “Futures and Other Derivatives”.C. . Certificate of Deposits. Suggested Readings: 1. 4. 6th Edition. “ Investments”. Case Studies in security analysis. K. C. 2. 1997. Options.
functioning of banks. Benefit of insurance to project planners. Project Preparation: Technical feasibility. Project Management. The course would also help to understand the role of financial services in project management and would make its student understand how to mobilise finance for domestic and international projects. 4. Commercial Banks and their changing role. Performance. Suggested Readings. 1996. 10. Merchant Banking. Depository Services. Clifford Gray. Objectives of Project Planning.K. Leasing. Max. estimation of cos ts. Project Preparation Appraisal and Implementation . 4th ed. . Custodial services. Insurance: insurable and non -insurable risk. Financial Services. liquidity and profitability. 3. New Jersey . social cost benefit analysis in public and private sectors. Loan syndication for the projects. Prasanna Chandra. Cost and Time Management issues in Project planning and management. Financial Services and Financial Institutions: Value Creation in Theory and Practice. Relevance of social cost-benefit analysis. Characteristics and role of financial intermediaries. evaluation of mutual funds. Financial services. Khan M. 9. Richard D. Project review/control-Evaluation of project. Benefits and limitations of –Risk Management Policy. Financial Services and non depository institutions. identification of investment opportunities. 5th ed. 7. appraisal. 5.Y. New Delhi. Project appraisal: Business criterion of growth. 2002. Depository Institutions and financial services. Financial Services and banking system. Marks: 100 Objective: The aim of the course is to enable the student to evolve a suitable framework for the preparation. 2005 (latest Edition). Prentice Hall.. 1.. Dietrich J. Securitisation. 6. 2. Estimation of fund requirements. 4. monitoring and control and hedge risk of industrial proj ect. 8. 3. Credit Rating Mortgages. collaboration arrangements. 2. sources of funds. 2007 . risk analysis. Estimation of shadow prices and social discount rate. Tata McGraw Hill. Tax considerations in project preparation and the legal aspec ts. investment criterion and choice of techniques. need for financial services various types of financial service: Fund based and Non-Fund based. Course Outline: 1. McGraw Hill. financial planning.. Factoring. PERT/CPM. monitoring and control of investment pro jects. Non-Depository institutions: finance companies and mutual funds and pension funds: a financial services and their role. Pre-feasibility studies. Types of insurable risks. demand analysis and commercial viability.Course 7111: PROJECT MANAGEMENT AND FINANCIAL SERVICES Time: 3 Hrs. Irwin. Forfeiting.
4. Portfolio consideration of a multinational corporation. the cost of capital. 10. monetary theories of exchange rate determination. Forfeiting. 8. IMF and international Liquidity. covered interest rate arbitrage. International Monetary System: Developments in the international monetary system. International Financial markets: Multilateral development banks. bid and ask quote. options and synthetics. IRP theory. International working capital management: Cash management. Medium -term Euro-notes. cross rates.Course 7112: INTERNATIONAL FINANCIAL MANAGEMENT Time: 3 Hrs. gold standard. Foreign exchange market – spot and forward. 9. Course Outline: 1. 6. spot and forward quote. Participants in foreign exchange market – arbitraging. . Determination of exchange rate in spot and forward market. Pre shipment. Assessment and management of political risk. Euro notes and Euro-notes and Euro-commercial papers. 12. Euro -currency markets. Bretton Woods system of exchange rate. Case Studies: Some case studies involving the conceptual learning from the course are required to be discussed. Euro-banking. hedging and speculation. overshooting models. post-shipment and medium-term credit. International accounting: Consolidation and harmonization of accounts. Market for international securities – international bonds. Exchange rate quotation and determination: direct and indirect quotes. currency risk management. Marks: 100 Objective: The objective of the course is to acquaint the students with financial management problems of multinational corporations and prepare them to tackle these problems. modes of payment. financial swaps and interest – rate risk management. 5. 3. Borrowing and investing markets. transaction and real operating exposure – their measurement and management. Market for derivatives. 11. Max. PPP theory. exchange rate regime since mid-1970s. Investment decisions of multinational corporations (MNCs): International capital budgeting – estimation of cash flows. Transfer pricing. 7. System of exchanging currencies 2. Exchange rate risk: translation. Tax consideration and investment. currency futures. Financing of foreign trade: Foreign trade documents. Manageme nt of receivables and inventory.
Multinational Financial Management . Galgotia Publishing Company. Allen C. Prentice Hall India Pvt. 1998 5. 4. Moffett . Levi. Addision – Wesley Publishing company.. New York.Suggested Readings: 1. 3. Shapiro. 1995. New Delhi. Tata McGraw Hill. Seth A. Multinational Business Finance. New Delhi.. Reading mass.K... Multinational Financial Management. 2000.G. Arthur Stonehill and Michael H. New Delhi. International Financial Management . . McGraw Hill Inc. Ltd.. International Finance. 2. Maurice. Apte P.. 1996. Eiteman.1998.. David K.
. Delivery terms and price quotations. Singapore.Course 7121: INTERNATIONAL MARKETING Time: 3 Hrs. S. Warran J. Pricing in the context of counter trad e. Developing the promotion campaign for foreign markets. International Market orientation and involvement. Grahm. and mark C. Global trading environment and developments. Global logistics issues and planning. Marks: 100 Objective: The course intends to familiarise the students with the concept and issues of international marketing and enable them to be able to analyse the foreign market environment and develop international marketing strategies for a business firm. Prentice Hall of India Private Ltd. International Distribution: Distribution Channels and intermediaries for international markets.. motivation and control of foreign middlemen. Michael R. adaptation. Organization and Control. International Marketing. Ronkainon. Shaw. economic. 14th ed. International Market Entry Mode Decisions. : Analysis and Strategy. International Promotion: Complexities and issues in international promotion. 1999 4. Promotion tool for international markets. Role of image. and John L. Product standardization vs. 2000. Geographic. 2. Pricing in International Markets: Pricing objectives. Cateora. 3. Keegan. political and legal environment and their impact on international marketing decisions. Global Marketing. International marketing. socio cultural. Course Outline: 1. 6. Cengage Learning. Transfer pricing. International marketing.. Phillip R. 5. International Marketing Planning. Analysing International Marketing Environment: Framewo rk for analysing international marketing environment. International Product Policy: Planning and development of products for foreign markets. Selection and Positioning. 3. International trade product life c ycle and implications. Onkvist. Max. Czinkota. International Marketing. International Market Segmentation. and Illka A. 2009. International marketing management process – an overview. 7. International pricing policies. International marketing information system. 8th ed.J. Contemporary developments and issues in international marketing. and J. Suggested Readings: 1. Strategies. 5. demographic. 5th Pearson Education. 8 th Edition.. Vern and Ravi Sarathy. Terpstra. 4. Green. Selection. Harcourt Asia PTE Ltd.. International Marketing: Nature and scope. 2006. 8. Determination of International Price. 2008. 2. McGraw Hill.. .
al. presentation and follow -up. Sample Design and Field Work : Definin g universe and sampling unit. Marketing Research. Ethical issues in marketing research. Hawkins. 2. descriptive and conclusive researches. Advertising research. 5 th Ed. Research reliability and validity. Secondary data – sources. 2005. nature and importance of marketing research. and Pamela S. New Delhi. 1998 . Marketing information system (MIS). Boyd. Naresh K. Ltd. 5. Marketing Research. Introduction : Meaning. Marketing and sales forecasting. Sample size determination. Marketing research and scientific method.Course 7122: MARKETING RESEARCH Time: 3Hrs. Marketing Research Applications: Consumer research – behaviour and motivation research. Online data sources and research. Donald R. 3.. Report preparation. Green. Marketing Research in India: Status. Determining sampling frame. Suggested Readings: 1. Problem identification. tools a nd techniques of marketing research and developing their skills to be able to apply research techniques to aid marketing decision making. Sales analysis. uses and limitations. Marketing research: Text and Cases. Problems in conducting marketing research. coding tabulation and graphical presentation.Hall of India Pvt. Tull and Del I. Sc hindler. Primary data collection methods – questioning techniques and observation methods. Malhotra. Probability and non -probability sampling methods. 6. 5. Marketing Research Process: Steps involved in conducting marketing research. Marks: 100 Objective: The course aims at exposing the students to the concept. Donald S. Determining information needs. Tata McGraw Hill. Stasch. Product research. Data Analysis and Report Preparation: Data editing . New Delhi. Types of research designs – explorative. Prentice Hall of India. 4. Max.. Developing marketing research proposal. Marketing Research: Measurement and Methods. Ways of conducting marketing research. 4. 2005. Ralph Westfall and Stanley F. Research Design : Meaning and importance. Harper W. 2. Questionnaire preparation. 3. Prentice-Hall of India Pvt. Prentice. Paul E. Research for Marketing Decisions . Univariate and multivariate data analyses techniques and their applications in marketing research. et. Cooper. attitude measurement and scaling techniques. Ltd.. organization and developments. Field work and data collection – sampling and non-sampling errors. 7. Syndicated research. Course Outline: 1.
Strategic Sales management. motivating. 4. advertising agency arrangements.and – after advertising tests and techniques. 5. Advertising budget decisions. Adve rtising objectives and positioning decisions. Evaluation of advertisement and campaign effectiveness – Before . Media selection. illustration. Ethical and legal aspects of selling. Sales budget. Section A Advertising: 1.Course 7131: ADVERTISING AND SALES MANAGEMENT Time: 3Hrs Max. Media Planning: Types of media and their merits and limitations. Advertising in India. Advertising and the economy. 5. Evaluation of sales personnel. Market analysis and sales forecasting. salesmanship and sales management. Media scheduling. Determining target audience. layout. 2. training and development. Advertising and publicity. Communication Basics: Role of communication. Advertising: Nature and importance. Advertising management process – an overview. Advertising through the internet. Sales Force Management: Recruitment and selection. 2. Sales territory. Controlling the sales effort. Sales and cost analysis. Section B Sales Management: 1. Message Decision: Determining advertising message. Planning the promotion mix. appeal. Sales quota. Developing advertising copy – Headline main copy. Managing advertising agency relations . Distribution networks relationship. logo. Sales Organization: Organization structure. creativity in advertising. Personal selling. supervising and compensating sales personnel. . 3. Types of selling. Fundamentals of Personal Selling: Nature and importance of selling. Sales Planning: Setting personal selling objective. 2. Process of effective selling. Recent developments and issues in advertising. Course Outline: 1. Communication process and flows. Marks: 100 Objective: The course aims at enabling the students to develop an in -depth understanding of the modern concepts and latest techniques of advertising and personal selling and sales force management which constitute a fast -growing area of marketing. 3. Organization of Advertising Operations : In -house vs. Social and regulatory aspects of advertising. 4. relationship of sales department with other departments.
New Delhi. Stanton and Greg Richo. 7. IIIinois. William J. 2. Pederson Carlton A/. Aaker. 3. George and Michael Belch. .Suggested Readings: 1. Rosann. Rajeev Batra and John G.Hall of India. Barton A. Advertising . Edward W. Wright. Mandell. Maurice. McGraw Hill/Irwin. Prentice Hall of India.. 5. Mayers.Govoni.. Advertising and Promotion : An Integrated Marketing Communications Perspective 6 th Ed. New Delhi. Prentice Hall of India. Anderson B. Robert. Advertising Management. Richard R. Cundiff and Norman A. Sales Management: Decisions. Belch. Weitz. 6. Miburn D. 2004. Richard D. Selling Principles and Methods. 2007. 4. David A.P. Management of a Sales Force . Still. New Delhi. Strategies and cases. Prentice-Hall Inc. McGraw Hill. Irwin. Professional Selling. Prentice. Spiro.
Roser D. Consumer Behaviour and Marketing Strategy. Max. Schiffman.. Peter. Group and their influences. Cengage Learning.Kanuk.F.. 2007. 2004. Culture and sub -culture. Models of consumer behaviour. 5. McGraw Hill. 2007. J. L. Consumer Behaviour. Consumer Behaviour: Importance and nature of consumer behaviour. Cengage Learning. Roger J. 3. External determinants of Consumer Behaviour: Family and its influence on consumer buying behaviour. Paul. Personality and life style analysis. and Jerry C. Blackwell and Paul W.Course 7132: CONSUMER BEHAVIOUR Time : 3 Hrs. Consumer research – complexities and issues. Perception. Conej. Assael. and L. Marks : 100 Objective: Knowledge of consumer behaviour is a prerequisite for developing effective marketi ng strategy. 2007. Learning and learning theories. Engel.G. Cross-cultural dimensions of consumer behaviour. Suggested Readings: 1. Pearson. Consumer Behaviour and Marketing Action. H. Individual Differences in Consumers: Needs and motivation. Consumer buying process and determinants. 2. Social class. Best. Types of consumers and their role. Consumer Behaviour: Building Marketing Strategy.. Olson. Ltd. Business buying behaviour. 5. Kenneth A. J.L. 2. Attitude and attitude change. Course Outline: 1. Miniard. 2003. 4. New Delhi. Changing profile of Indian consumers. Hawkins Dell. Consumer Behaviour. 3. .. 4. The purpose of the course is to provide an in -depth understanding of the consumer and industrial buying processes and their determinants as relevant for marketing decision making.
Tax planning with reference to managerial decisions: Owning or leasing of an asset. Allahabad. Commentaries on the Law of Income. Nature and scope of tax planning and management in the corporate sector. Sampath Iyengar. 2. Course Outline: 1. Law Publishers. renewing or renovating an asset. 3. replacing. Srinivas. E. Tax Planning in respect of amalgamation or de -merger of companies or Slump sale or conversion of a firm into a company. Bhagmati Prasad. Suggested Readings : 1. Direct Taxes Laws Practice.S. 2. tax evasion and tax avoidance. Case Studies : Some case studies involving the learning are required to be discussed. . provisions for relief in respect of double taxation. Implications of Tax concessions and incentives for corporate decisions in respect of setting up a new business. Allahabad. Germany. : 100 Objective : The aim of this course is to familiarize the student with major latest provisions of the Indian tax laws and related judicial pronouncements pertaining to corporate enterprises having implications for various aspects of Corporate planning with a view to de rive maximum possible tax benefits admissible under the law. Bharat Publishing House. Bonus Share. 4. Sale of assets used for sci entific research. Vinod K. Taxman. Purchasing of an asset out of own funds or out of borrowed capital. Sundaram. Singhania. 3. Justification of corporate tax planning and management. etc. Foreign collaborations and incidence of taxation on domestic companies . Tax on distributed profits of domestic companies. 8. Corporate Tax Planning. 5.A.C. 4. manufacturing or buying. The Tax and Corporate Law Weekly. Computation of corporate tax: Carry forward and set off of losses in the case of certain companies under Sec. France. UK. 79 of Income -tax Act. Computation of the amount of corporate tax l iability. Minimum Alternate Tax. important Double Taxation Avoidance Agreements with different countries like USA. Tax on income distributed to unit holders. Shutting down or continuing operations. Tata McGraw Hill. 5. Law of Income Tax. V. Computation of taxable income of companies. 1961. 6. 6. location of bu siness and nature of business.Tax in India. Repairing. Wishwa Prakashan. Max. 7. Tax planning with reference to financial management decisions: Capital structure decisions. Marks. A. Meaning of tax planning and management. Investments and Capital Gains. Dividend Policy. Taxmann’s Direct Taxes Planning and Management.Course 7141 : CORPORATE TAX PLANNING Time : 3 Hrs. purchasing of assets by installment system or Hire System.
P rogressive. proportional and regressive taxes. Ad-valorem and specific taxes. Administrative costs. 7. Case Studies: Some case studies involving the learning from the course. Taxes and savings. T ax avoidance and tax evasion – Tax ratio. Double tax treaties: OECD Models. 1989). transfer pricing. Tax -GDP ratios. Direct and indirect taxes – inflation adjustment schemes in selected countries. Tax havens – Anti-avoidance measures. United Nations Model – International tax avoidance and evasion. shar ing of Central taxes. Incidence of Taxation: Factors determ ining extent of tax shifting – Taxation and efficiency: Excess burden of taxation. 8. 6. Set off and carry forward of losses – Rebates – tax incentives for savings. Distribution of taxation powers between the Center and the States in the constitution of India. 3. 5. Suggested Readings: 1. International comparison of taxes. : 100 Objective : The purpose of this course is to familiarize and update the students with the basic principles of taxation and the actual operation of income tax in the Indian economy. Course Outline : 1. Rationale. Distribution of tax burden – Buoyancy and elasticity of tax revenue – Tax evasion. Tax treatment of capital gains – Main features of company taxation – Taxation of partnership firms – Taxation of small traders (presumptive tax) – Tax amnesties. OECD classification. 2.GDP ratio – relative roles of direct and indirect taxes. taxable capacity and tax effort. Trends in tax. Problems created by tax incentives. Ability -to-pay principle of taxation. Tax bases and tax policy – Determinants of tax yield – Classification of taxes: Direct and indirect taxes. 5 th Edition. . Richard Musgrave and Peggy Musgrave. Residential status and income tax liability – incomes exempt from tax – tax holiday schemes. 4. Rationale for constitutional arrangements. Marks. The problems of international double taxation – The assignment rules: source versus residence – methods to alleviate international tax duplication: Tax credit relief. Restrictions on the taxation powers of the States. Taxes and Labour supply – Tax equity : Benefit principle of Taxation. Comp liance costs – Tax incentives: Various forms. 9. Max.Course 7142 : PRINCIPLES AND PRACTICE OF TAXATION AND INDIAN TAX SYSTEM Time : 3 Hrs. Public Finance in Theory and Practice (New York: McGraw Hill Book Company. Taxes and inflation. 10.
Vinod K. 1947-48 to 1984-85 (New Delhi. Part I (November 1977) and Part II (January 1978). Ministry of Finance.K. .. L.2. 4. Government of India. Government of India . 1984). Ministry of Finance. 1986) 3. Singhania. TataMcGraw Hill Publishing Company Ltd. Report of the Indirect Taxation Enquiry Committee (Chairman. Direct Taxes: Law and Practice (Delhi :Taxmann Publications (P) Ltd. 5. Speeches of Union Finance Ministers. ) Latest edition.Jha). Richard Goode.. Government Finance in Developing Countries (New Delhi.
Note : Case studies involving issues in Corporate law are required to be discussed. Manual of Companies Act & Corporate Laws including SEBI Rules. : 100 Objectives: The objective of the course is to familiarize the students with the nature of legal regulatory environment of corporate enterprises in India. Marks. 5. Wadhwa Nagpur. Foreign Exchange Management Act (FEMA). Monopolies and Restrictive Trade Practices Act. 1951. Mittal P. Bharat Law House Pvt. Guidelines for Securities issues. LexisNexis. 1969 (Relevant Provisions) and Competition Law. Mechanism of Redressal of Consumer grievances. 2009 edn. New Delhi. 4. . French & Ryan. 7. Environment Protection Act. Brenda Hannigan. 2000 (Corporate Governance Laws). 2006 edn. K. 7. M. 1992 – Functions of SEBI. Oxford University Press. 1956 and case law relating to Managerial remuneration. Guide to Company Law. Powers of SEBI in relation to securities markets. 8. 2009 edn. Powers of the Central Government. Puliani Ravi & Mahesh Puliani. Mayson. Major Provisions. The Companies Amendment Act. 4. New Delhi. Etc . Regulations. Emerging issues in Corporate Laws and Governance. K. New Delhi. UK. SEBI Act. Company Law. 2. Company Law. The Institute of Company Secretaries of India . 2009. 1986 – Objectives. 6. 6. 25th edn. Company Law Ready Reckoner. Ramaiya A. Ltd.Course 7151: CORPORATE LAW Time: 3 Hrs. Bindal C. Bharat Law House Pvt. 1986 – Objectives. 2009 5. Frequently Asked Questions on Company Law (Problems & Solutions). Max. Course Study Material . Accounts and audit. Jain D. Ltd. 2009 edn. Provisions of the Companies Act. Industries (Development and Regulation) Act. Vol 1 & 2. 3. 3. Rights of consumers. Bharat Law House Pvt. Ltd. Suggested Readings : 1. Course Outline: 1. Company Law. Consumer Protection Act. 2. 2009 edn.
2. Determination and Recovery of Money due from and by empl oyers. Calculation of amount payable as Bonus. distribution of compensation. Taxation of minimum wage. Definitions. time -limits. Application of Act in Establishment in Public Sector. . unfair labour practices. Set on & Set off of Allocable Surplus. lay-off. Constitution-Powers and Duties of the Corporation. Employees’ State Insurance Fund. 1948: Objects. approval. registration of trade unions. 1995. Marks: 100 Objective: The course is designed to provide an understanding of certain industrial legislations in the context of the Indian Socio – economic conditions. Bonus linked with Production or Productivity. Disqualification for Bonus. 1948: Objects. Employees’ Deposit linked Insurance Scheme. Application. Benefits. protection against attachment. Definitions. amount of compensation. Scope and Application. remedies of employers against stranger. provisions relating to hazardous process. 1948 : Objects. welfare. reference of industrial disputes. Minimum & maximum Bonus. 3. commissioners for workmen’s compensation. Employees State Insurance Scheme. notice and claims. remedy to worker for non -payment of minimum wages. The payment of Bonus Act. rights and liabilities of registered trade unions -procedure. transfer and closure. Employees’ State Insurance corporation. 4. 9. The Employees State Insurance Act. working hours. 1952: Objects. Advisory Board. Contribution. health. miscellaneous provision. 1926: Objects. The Employees’ Provident Funds & Miscellaneous provision Act. 7. licensing and registration of factories . wage periods. Determination of minimum wage. The Workmen’s compensation Act. leave etc. The payment of Wage Act. 1936: Objects. Schemes under the Act. Employees’ Provident Fund Scheme. 8. power of the authorities under the Act. Application. Max. Wings of the Corporation. authorities for settlement of industrial disputes. penal provisions. Application. retrenchment. 1947: Objects. procedure. safety. of workers. Course Outline: 1. 1923: Objects. The Industrial Disputes Act.Course 7152: INDUSTRIAL LAW Time: 3 Hrs. strikes . The factories Act. 6. Deduction from wages . Eligibility for Bonus. lock-outs. responsibility for payment of wages. remedy available to worker for delay or unauthorized education. The Minimum Wages Act. Employer’s liability for compensation. manager and occupier – their obligations. 1965: Object. penalties. 5. settlements and awards. The Trade Unions Act. Minimum Fair and Living Wages. Employees’ pension Scheme. powers and duties of authorities.
1948 with Frequently Raised Queries . L. P. New Delhi 7. Nomination. Employees' Provident Funds and Miscellaneous Provisions Act. Bharat Law House Pvt. Suggested Readings: 1. 2nd edn. P. Labour and Industrial La w. Kumar H. 2009. Ltd. Sharma J. Ltd. Bharat Law House Pvt. Sharma J. New Delhi 6. 2009. Universal Law Publishing Co Pvt Ltd. Employees' State Insurance Act. L. 9th edn. Eastern Book Company. 4. Introduction to Labour & Industrial Law. Simplified Approach to Labour Laws 3rd edn. Wadhwa and Company. Recovery of Gratuity. 2009. 3. Singh Avtar. 2009 edn. 2009. 5. payment of Gratuity. controlling authority. 1948 with Frequently Raised Queries. Sharma J. P. 2009. . 2nd edn. Digest of Labour Cases-1990 –2009. 2. Lucknow. Delhi. 1972: Object. Bharat Law House Pvt. New Delhi . Ltd. New Delhi. Malik P. Bharat Law House Pvt. Protection of Gratuity. continuou s service. Sharma J. P. Factories Act.10. Compulsory insurance. The Payment of Gratuity Act. Ltd. 1952 with frequently Raised Queries including Schemes & Rules. 2nd edn. Nagpur.
Suggested Readings: 1. Corporate Human Resources Development. Elements of HRD climate. 2. techniques and practives of human resource development. 3. HRD Conceptual base. Designing and Planning Human Resource Systems.V. Future of HRD. Marks: 100 Objective: The objective of the course is to make student aware of the concepts. 6 th Edition. 2009 2. HRD mechanisms. International comparison of HRD (Commonalities and differences. Emerging Issues in HRD: Creating awareness and commitment to HRD. South Western Educational Publishing. and Randy L. Motivational aspects of HRD. Line manager and HRD. This course is intended to make students capable of applying the principles and techniques as professionals in organizations they work for. Werner. 1980. HRD Activities: HRD culture and climate. Role of trade unions. 3. HRD in Organizations: Government organizations. . Trends and Practices. Jon M. HRD instruments. Human Resource Development. Van Nostrand Reinho ld. Max. New Delhi. processes and outcomes. Utilization of HRD efforts. Human resource development: Concept and evolution. human resource mobilizations. Determinant needs. police and industry. educational institutions. and T. armed forces. HRD. Rao. Parek V. Nadler. L (ed). measurement of HRD climate. Desimone.) 5. private sectors and public sectors units. 4. strategic interventions in HRD sector and target groups. Case Studies: Some Studies involving the learning from the course are required to be discussed.Course 7161 : HUMAN RESOURCE DEVELOPMENT Time: 3 Hrs. HRD for Workers: HRD mechanisms for workers. HRD and Management: Attitude of top management towards HRD. Oxford and IBH. factors to HRD climate. 1985. Course Outline: 1. developmental supervisor. Industrial relations and HRD.
Publishing House. kinds of training. 2. 6. 4. Emerging Pattern of Training and development in India. curriculum standards. Making the Training Process Work . Donald F. Max. Case Studies: Some cases to be discussed in the class relating to the learning from the course to business world are required to be discussed. 1997. Training and Learning: The learning process. principles of learning. Factors effecting successful training process. 3. 5.. Training Needs Assessment and Curriculum Development: Identification of Training and Development needs. Phillips. experiential versus non -experiential methods. Assessing curriculum needs. learning curve. Conceptual Framework: The functions of training. 2nd Edition. training guidelines. The knowledge so obtained will make them capable of providing training to Human Resource of a business firm. experience versus training. Bombay. Lynton R. On the job and off -the job methods. Skills of a successful trainer – Internal and external trainer. Gulf Publishing Co. Jack J. transfer of training. Handbook of Training and Development Jaico. 1997. 3rd Edition. New York. steps involved in evaluation. matching organizational training needs. 3. Marks: 100 Objective: The objective of the course is to familiarize the students with basic concepts and principles of Training and Development of Human Resource and train them to understand the learning environment of a firm. Training Methods: Three Stages of training (Preparatory. 2. Yager. system approach to training. implementation and follow up stage). Handbook of Training Evaluation and Measurement Methods . Vistaar. Training for Development. problems of evaluation. New Delhi. Michalak and Edwin G. . Harper and Row. analysis and costing of training. Suggested Readings: 1.. Houston. Advantages and disadvantages of basic needs asse ssment techniques. Developing training materials. methods for training evaluation. U. Criteria for evaluation. relationship of training to organizational and individual goals. Pareek. Prior John. 1979. programmed instructio n. Evaluation of Training and Development. Two Indian case studies to be discussed in the class. training needs assessment -various approaches (the job and the Individual). Course Outline: 1. 4. 1990. and Emerging Pattern: Reasons of evaluating training.Course 7162 : TRAINING AND DEVELOPMENT Time: 3 Hrs.
Pluralist and Marxist perspective of IR. The course will make them understand the importance of industrial relatio ns for an organization and how these relations provide dynamics to organizations. Union recognition. 2. changes affecting HR/IR perspectives. Trade Union Act 1926: an overview. Major events and international issues. strategies for making participation work and making participation more effective. trade union in India. West Germany. Course Outline: 1. 8. Managing Industrial Relations: Regulatory mechanisms. dismissal and retrenchment. Methods of industrial relatio n machinery in India. Yugoslavia. arbitration and adjudication. Trade Unionism: role of trade un ions. J. Issues in participation. politico -economic structure) Experience of UK. Collective bargaining. . Union Management Relations: conceptual framework. perspectives in India.Course 7171: INDUSTRIAL RELATIONIS Time: 3 Hrs. Katz. values. trade unions. employee grievance handling. Historical development. Industrial Relations: Concepts and scope. negotiation skills. Max. 4. Rationale for participation. ideologies. Colvin. Industrial Democracy: concepts and scopes of industrial democracy. 4 th Edition. behavioural science input/contribution and models. Theories of trade unionism. weaknesses in trade unions. union management perspectives. Harry. constitution and labour policies. Scandinavian countries and Japan. 5. Unilatarist. suspension. organizational factors affecting union management relations.S. Statutory and non -statutory methods of industrial dispute resolution. variables of comparative analysis (culture. employee discipline. mediation. national level Federations. 6. Worker’s participation: Strategy. The McGraw Hill Companies. Conciliation. Cross cultural aspects of union management relations . Labour Welfare: Rationale need and requireme nts. practices. Thomas A. Case Studies: Some Cases are required to be discussed involving learning from the course. Comparative Industrial Relations: principles of comparative analysis. An Introduction to Collective Bargaining and Industrial Relations. Public policies and union management relations. industrial conflict resolution. politics and government. Goals and objectives of unions and union leadership. & A. de -unionization strategies. Suggested Readings: 1. Marks: 100 Objective: The objective of the course is to make student aware of the concept of industrial relations. ILO. role of state. Kochan. 7. 3.
2006.S. J. Understanding Industrial Relations (2nd ed) Cassell..2. 4. 1983. 2001. Farnham and Limlott. Pearsonltigher Education. C. 4th Edition. Industrial Relations: Text and Cases. 3. Venkat Ratnam. . Industrial Relations: Theory & practice . Michael Salamon. Delhi. Oxford University Press.
Marks: 100 Objective: The objective of the course is to make the students develop the art or unlearning for thinking afresh to provide new solutions to the problems which can act as benchmarks for others to follow. Peter Urs. Behavioural. M. Noori.H. Champy. Turnaround excellence: In sights from 120 cases . 3. New. Causes and Symptoms of Sickness. Course Outline: 1. 5. Management of Transformation through New Technology and Innovations: Technological revolution – adoption and adaptation of technology (problems of technology transfer). Management of New Technology in relation to organizational productivity and quality of work life. 2008. The reengineering imperative in USA. need and importance of developing leadership from within. Innovative Technology – autonomous vs. H. change. 4. Cambridge. Whittaker. Emerging Horizons of management in changing Environment. 2001.. Sawhney. the re-engineering imperative in India. The Seven Steps to NIRVANA: Strategic Insights into e-Business Transformation. SICA. Distinction between leadership from without and leadership from within. 2. 6. New Delhi. and J. New York. Turnaround Management: Definition of sickness.Course 7172: MANAGEMENT OF TRANSFORMATION Time: 3 Hrs. 2001 5. 2004. 1990. Learning experiences from real life case studies. nature and process of planned change. Mohan and Jeff Zabin. 3. Prentice Hall. Instances of re engineering in Indian organizations (Case studies). Concepts of transformation vs. Suggested Readings: 1. Harper Business. Leadership from Within: Concept. Non charismatic Leadership. Khandwalla Pradip. Leadership from Within. Response Book (A Division of Sage Publication. Max. Macmillan India Ltd. D. induced inventions. 4. Transformational Leadership. Prediction of sickness. Tata McGraw Hill. Delhi. Managing Innovations. Charismatic vs. the re -engineering scenario in Europe. Steps for developing leadership from within. 2. Five steps methodology to implement BPR. and Radford. Reengineering the Corporation. Revival of sick unit – Role of BIFR. economic and technical issues in Turnaround Management Learning from the success stories of organizations where turnaround management strategies have been adopted and sick or potentially sick companies have been turne d around. Business Process Reengineering as a tool of managing transformation: BPR – An imperative for survival. Financial Institutions. Introduction: Concept. Hammer.. Bender. . Resistance to change. Readings and Cases in Management of New Technology. Cambridge University Press. 1997.
2. Regulatory framework – FEMA and its objectives and provisions. Coverage of Credit. transit. India’s trade and economic relations with EU and other regional groupings. Excise and customs clearance. Infrastructure Support – Transportation and warehousing infrastructure. Export Promotion Measures and Facilities: Export promotion measures and schemes. Foreign Trade Policy and Economic Relations: Policy making body and regulatory framework. Export and trading houses. India and regional economic cooperation in South Asia. Bilateralism and multilateralism in India’s trade relations. Course Outline: 1. Max. Exim Bank and foreign trad e finance. Procedure for getting started in export – import business. Analysis of thrust export products and markets. India and WTO. quality inspection. 8. Other acts and regulations. Terms of trade. Import facilities for exports. Export processing/special economic zones (EPZs/SEZs) and 100% EOUs – Policy framework and operational aspect. Procedural and Documentary Framework – An Overview: Trade operations and documentation. Marks: 100 . WTO and emerging trading environment. Balance of Payment Account: India’s Balance of Payment account and adjustment policies. Objective: The objective of this course is to a cquaint the students with structure and policy framework of India’s foreign trade and investments. ECGC and risk coverage. Trade contract and INCO terms. Export payment terms and UCDPC. o ther service organizations. Indian ports and shipping system. India’s trade in service. 4. Foreign exchange facilities and exchange rate mechanism.Course 7181: INDIA’S FOREIGN TRADE AND INVESTMENT Time: 3 Hrs. Foreign Exchange facilities and Regulations. Foreign Investments: India’s foreign investment policy and flows: India’s investments abroad – pattern and structure. foreign reserves and debt situation. 3. Sources and schemes of foreign trade finance. 5. 6. India on the world trading map. Institutional Arrangements and Infrastructure Suppo rt: Export promotion councils. 7. India’s Foreign Trade: Pattern and Structure of India’s foreign trade. Indian Joint ventures in foreign countries and their operations. Trends and developments in India’s foreign trade policy. commercial and political risks. Foreign Trade Finance and Insurance: Pre -shipment and post-shipment finance. Commodity boards/export development authorities. 9.
Oxford 1990. Delhi. Vols. Various issues. 1997. New Delhi. Planning and Industrialisation in India . Nayyar Deepak. Ministry of Commerce. 4. Government of India. in Terance J. Government of India. Ministry of Commerce. in Robert E. The State Development Planning and Liberalisation in India. New Delhi. Cambridge University.). in Scott Maurice and Deepak Lal (ed.). Nayyar Deepak. Handbook of Procedures. 5. 2. Byres (ed.B.M. Customs and Excise Laws. 1988. I and II. 6. Foreign Trade Sector. Meier G. New Delhi. Press. Indian Economy Recent Development and Future Prospects.Suggested Readings: 1. India’s Exports and Export Policies in 1960 .). Public Policy and Economic Development – Essays in Honour of lan Little. . Export Import Policy. 7. Pipanek (ed. 3. Lucas and Gustav F.. Trade Policy and Development. India’s Export Performance 1970 -85. Underlying Factors and Constraints. Nayyar Deepak.
12th ed. training and development of people in international firms. International Marketing Management: International Market segmentation. 5. 6.. Organizational and Control Aspects of International Operations: Organizational design and structure of international companies. International Business Management: Complexities and issues. International managem ent information system. Radebaugh. Prentice Hall. Approaches to international management. Suggested Readings: 1. 2009. International accounting and taxation issues. Compensation and reward systems among international firms. promotion and distribution decisions. Headquarter – subsidiary relationships in international business enterprises. Supply chain management and global business operations. International capital budgeting and portfolio investment decisions. Managem ent of International Collaborative Arrangements. International business management -A strategic perspective. International Production and Procurement: International production and location decisions. Managing communication across cultures. Sullivan International Business: Environment and Operations. and Daniel P. Procurement for international operations – International sourcing World class manufacturing and international quality standards. Marks: 100 . Max. Course Outline: 1. 7. price. 2. International capital structure decision. International Human Resource Man agement: Selection. International marketing mix planning – Product. Linkages and synergies among business units across borders. Foreign market entry mode decisions and level of international involvement. Resource allocation and portfolio compositions of a global firm. John D.. International management orientation. Cross -cultural values and business management. Lee H . Co-ordinating and controlling international business operati ons. Locus of decision making. Management of International Financial Operations. Danoes. International working capital management. Objective: The course intends to acquaint the students with the management of international business operations of a business firm. Motivation and leadership in international firms. International Planning: Environmental scanning and monito ring. International Business Negotiations: Process and skills. 3. targeting and positioning.Course 7182 : MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS Time: 3 Hrs. 4. 8.
Hill. McGraw Hill Company. Michael S. Prentice Hall. New York. Miachel Geringer. McNett. Michael W. Ricky W. Minor and Jeanne M. 3.L. W.2. Griffin. 2009. 12th edition. 2009. 2009. Ball. 4. Wendall H. International Business: A Managerial Perspective. International Business. McGraw Hill Co. . and Pustay. Charles. Donald. McCulloch. International Business: The Challenge of Global Competition..
Management Control Structure: Typ es of responsibility centres. Recent Developments. Prentice Hall. 13th ed. Behavioural aspects of Mana gement Control: Motivation and Morale. Shyam Sunder. Irwin. 4. Activity Based Management. 7. Robert N. Inter -divisional transfer pricing and measurement of divisional performance. 6. 2. John Wiley and Sons. Preparation of functional budgets and master budget. Management C ontrol: Nature and Scope. participative management. Joseph A. Accounting Information System: Nature and significance. 3. goal congruency. Developments in the area of costing for control purposes such as Activity Based Costing – Concept and uses of ABC in management control. 1997. Maciariello and Calvin J. 4. Problems of implementation and administration of Control System.J. Management Control Systems . Organization goals and strategies. Tricker. Suggested Readings: 1.. Budgetary Control: Analysis of variances. Zero base budgeting. Anthony and V. Control reports and follow up action. Management Control System . Course Outline: 1. Management Information and Control System . Govindrajan. 2006. Strategic planning: Concept.Course 7191: MANAGEMENT CONTROL AND INFORMATION SYSTEM Time: 3 Hrs. Marks: 100 Objective: The objective of this course is to acquaint the students about the concept and application of management control system in large organizations and to make them familiar with modern control techniques. 2. 3. Max. Analysing and Reporting. Performance budgeting. 5. 2nd ed. Theory of Accounting and Control . 1994. Kirby. South Western College Publishing. 1995. Organization structure – Position of controller in the organization structure. Uses of variance analysis in cost control. R. Management Control Process: Programming and budgeting. Nature of Control Function. . Richard D.
Holzer H. and Multinational Enterprises. Shirin Rathore.M. International Accounting Prentice Hall of India.. 5. Radebaugh L. Transfer pricing.J. methods. 8. 3. Frederick D. 4. Sandagaran S. Choi and Gary K. Accounting and Auditing Standards. Inter-nationalisation of capital marke ts. London. New York. H. Foreign Operations Disclosure. In addition. Internationalization of accounting profession. strategies. International Accounting. 3. 7. International Accounting Standards Board. 2. Suggested Readings: 1. Meek.S. this course makes students capable of tackling issues in prevailing regulatory environments.. Peter. International Accounting.J. International Standards setting process. International Accounting and Transnational Decisions . International and Regional Efforts in Standard Setting. John Wiley & Sons. Specific Reporting Issues: Regulatory Disclosure Requirements.. South Western. Marks: 100 Objective: The objective of this course is to develop some conceptual knowledge and understanding of international accounting issues am ong students. 2005 6. Emerging issues in International Accounting. Performance Evaluation of foreign operations. 4.K. U. Horper and Row Publishers. methods and practices. International Accounting. Pearson Education. International Dimensions of accounting and control: Multinational enterprise. Gray. Gray.Course 7192: INTERNATIONAL ACCOUNTING Time: 3 Hrs. 5. Financial Statement Analysis of companies and countries differences in accounting principles. Course Outline: 1. Social Responsibility Disclosures. 6. supporting and deterring forces. foreign currency statements and Ratio Analysis. Operational and conceptual issue. objectives. International Accounting. Managerial Accounting Issues: Strategic Planning. Foreign currency translations. 2008. 2. Management Control Systems. Max. S. . and S. Butterworth. 2002 . 2001. International Standards and Organization: Advantages. Harmonisation.
Lee. Case Studies: Some case studies involving the learning of the course are required to be discussed. 7. Calcutta. Oxford University Press. State intervention in private sector. Tyson. Economies of location and spatial structure. Indian Industry. acquisi tion and take over. legal and institutional framework. Copy right George Allen and Unwin Publications. Perfect and workable competition. Houghton Miffin Company. Performance measurement: Profi tability. Economies of size: Economies of size. Productivity and capacity utilization. Jones and W.K. 2.J.Course 7201 : INDUSTRIAL ECONOMICS Time: 3 Hrs. competition policy. Industry and Markets. 4. Morris. R. Accounting measure and growth. Donald and Derek J. Financing R &D. A.). 4. Max.M. 3. Policies and Performance . Hay. Dilip (Ed. Transfer of Technology. public policy and development of corporate se ctor. Mukherjee. 6. Economics of R & D. determinants of Market -Structure. Boston. Structure and performance. innovation. Industrial Market Structure and Economi c Performance. Industrial inter dependence. 1990. 5. N. Structure of Market and R & D. Relationship between R & D and valuation. Divine P. U. 1991. Oxford University.M. Course Outline: 1. 2. 3. 1979.J. The course makes student capab le to analyse and take decisions in respect of a firm’s or industry’s operations. export led industrialisation. Industrial Economics: Theory and Evidence . Economics of Non-Price Decision of firm: Research and Development and Innovation: R & D expenditure decisio n. diversification. economies of scale and scope. Economics of ownership structure. Suggested Readings: 1. 1997.. Marks: 100 Objective: The objective of the course is to acquaint students of economic concepts as applied to industrial behaviour. vertical and horizontal integration. Industrial and Market Structure: Pattern of Industrial Structure. Anmol Publications. India. Scope and Methods of Industrial Economics: Objectives of Industrial Economics. An introduction to industrial Economics. . Scherer F. Firms. Merger. 8. and David Ross.
(1995).K. Capacity Utilisation Industrial: Theory and Evidence. (ed. Deep and Deep Publication. Economics of Non-Price Decision of Firms. 6. 8. 1994. New Delhi. Seth.K.5. New Delhi.. Sameeksha. London.). Bombay. Trust. Dynamics of Labour Absorption in Industry . V. Koutsoyiannis A. Nayyar Deepak. Industrial Growth and Stagnation: The Debate in India . Seth (1994).K. and A. V. Macmillan 1980. Seth. . 7. Deep and Deep Publisher.
Derivation of Ordinary Least Squares Estimators. 5. Random variables. The emphasis will be on application aspects with theoretical understanding. Basic Concepts: Definition and scope of econometrics. OLS AS BLUE. model specification. 3) Autocorrelation: nature and causes. 6) Simultaneous Equation Bias. 3. Forecasting. lin-log models. The 3 variable model. consequences of multicollinearity. evaluating an econometric model. Cost. Consequences. Extensions of the basic linear model: 1) Model transformable to linear form: Estimation of elasticity by log -linear models. Consequences. Max. Estimation and specifications: Demand. detection and solution. 4. intercept dummy and structural change. Marks: 100 Objective: The objective of the course is to acquaint students of the methodology of econometrics and make them capable of applying it to business problems. Properties of OLS estimators. stochastic variables and the stochastic error term . Goodness of fit: R -squared and adjusted R-squared. Hypothesis testing involving more than one parameter. Relaxing the assumptions of the basic linear model: 1) Multi collinearity: Perfect and imperfect multicollinearity. partial regression and correlation coefficients. The multiple regression model. desirable qualities of models . Detection by graphical analysis of residuals and Parks test. 7. Detection by graphical analysis and D -W Test. Course Outline: 1. Simultaneous equation system: Identification and Estimation of the model. maximum likelihood estimators (definition). RMS error. 5) Specification bias. Growth rates by semi -log models. Case Studies: Case Studies involving estimation single and simultaneous equation system are required to be discussed. Tests of significance t and F tests. . assumptions of the classical linea r model. probability distributions (review). Variances and Standard deviations. 4) Error in measurement. estimators. desirable qualities of a good estimator. Time dummy. 6. Solution of Heteroscedasticity: Weighted Lease Squares. Evaluation o f Forecasts. Production and Consumption functions. 2) Qualitative variables: Qualitative independent variables and dependent variables (into only). polynomial regression models (esp q uadratic).Course 7202: APPLIED ECONOMETRICS Time: 3 Hrs. Sales. Mean Squared error. 2) Heteroscedastici ty: Nature and Causes. 2. Solution for AR (1) acheme. applications of dummy variables.
4. Introduction to the Theory Practice of Econometric . New Delhi. Pesaran M. Cheng Hsiao. Econometric Theory and Models .. Judge George G. 1992. 1998. Johnston. Gujarati. McGraw Hill. D. Macmillan. A.E. Prentice Hall. 1996. 8. Julia Malden. I & II Blackwell Publishers. Koutsoyiannis. Econometric Models. et.. Upper Saddle River NJ. 1994. Theory of Econometrics. John Wiley and sons. 3rd ed. Bodkin. Rubinfied. al.). Intricigalor Michael D. McGraw Hill 1991. 2. Hartiage Publishers 1983.. . McGraw Hill Book Company. 3. 7. 5. and D.S. 6. New York. J. Vol. Handbook of Applied Econometric. Hashem and Peter Schmiod (Ed. Application of Econometrics . Econometric Methods.Suggested Readings: 1. Pindyck R.. Techniques and Applications .. Ronal G. Essentials of Econometrics .
Computer Hardware and Software: Types of computer systems – micro. Deborah and Charles S. WAN. Queries and Reports. Ltd. Wireless Mobile Communication. Suggested Readings: 1. 2. 4. 6. . Management Information Systems (New Delhi: Prentice Hall of India). Data computers -its main component and configuration.Course 7211 : COMPUTER APPLICATIONS IN BUSINE SSS Time: 3 Hrs. Programming Language. Marks: 100 Objective: The purpose of this course is to equip the students with fundamental aspects of computers and communication and their application in Commerce. Internet and World Wide Web: History and future of Internet. Laudon. 4. Recent developments in Computer Application. 2. and Jane P. Web client and Web Server. Cluster Discriminant and Regression Analysis. Broad Band Communication. Max. Course Outline: 1. (2003). Changing decision making scenario. Client side programming and server -side programming. and knowledge and IT. Leon a. SQL. and Leon M. Management information system: Transaction processing system (TPS) Traditional v/s contemporary TPS. 5. Networking Topologies Data communication. Douglas E.) 3. MAN. Data bases and tables Forms. parker (2007) Fundamentals of Computers (New Delhi : Learning India Pvt. Vikas Software Manuals. Client server Architecture. Expert system. Statistical Packages: for Analysis of Variance Multi-variate analysis. Kenneth C. Personal Database Mana gement System: Concept of Database Management System. Morley. Presentation. mini. Database Design – Physical and Logical. Factor. Operating system. (2007). 3. Decision support system (DSS). Desktop Application: Important features of Word processing.Physical and Logical. Databases Management System: Concept of Database Mana gement System. Web page and Website. Comer. Distributed Databases. WWW as a marketplace. Application Software. New Delhi : PHI Learning Private Limited). Quality of information role of IT in information generation and value addition. database Design . (2002) Fundamental of Information Technology. Fundamentals of Networking and Communication: LAN. Laudon.. Domain Name System. Graphics and Spreadsheet Application Software. mainframe. Introduction to Data Information . super. 8. 7. the Internet Book.
Business to Consumer E-Commerce Applications: Cataloging. Risk management approach to e -commerce security. 8. credit cards. Order selection and prioritisation. nature and scope. Using public and private computer networks for B2B trading. E-mail etiquette and e-mail security. Reasons for slow acceptability of EDI for trading. E -marketing-Traditional web promotion. Cost estimation ad pricing. Data and message security. Introduction to Electronic Comm erce: Meaning. 6. 7. Environment of E-Commerce: Issues regarding language. Order planning and order generation. Marks: 100 Objective: The purpose of this course is to develop understanding of Web . Business to Business E-Commerce: Need and alternative models of B2B e commerce. Web-site Design: Web sites as market place. smart cards. Course Outline: 1. . Remote servicing. Alternative methods of customer communication such as e -mail. Electronic Payment System: Types of payment systems –e-cash and currency servers. Web site strategies. 2.based Commerce and equip them to assess e-commerce requirements of a business and develop e -business plans and to interact with various IT professionals who m ay be developing e-commerce applications. B2G and other models of e commerce. 4. BBA. Protecting electronic commerce assets and intellectual property. electronic purses and debit cards. push and pull approaches. Internet based EDI. Operational. Evolution of World Wide Web. credit and legal risk of e -payment. S ecurity tools. procurement and online marketing and advertising. Firewalls. Security Issues in E-Commerce: Risks of e-commerce –Types and sources of threats. Digital identity and electronic signature. B2C. Applications to Customer Relationship Management. Legal environment-borders and jurisdiction. Set standards. Future o f Web. Global trading environment and adopting of e commerce. 3. XML. characteristic featur es of EDI service arrangement. Role of web site in B2C e -commerce. Vans. fulfilling and delivery. EDI architecture and standards. contracting and contract enforcement. Encryption and concepts of public and private key infrastructure. XML -EDI and its application. Web advertisements. Max. Order billing. EDI and paperless trading. e-cheques. 5. Business application of e-commerce. Order receipt and accounting. Product and service digitisation. Business Models of E-Commerce. Client server network security. Risk management options for epayment systems. Costs of EDI infrastructure.Course 7212 : E-COMMERCE Time: 3 Hrs. culture and infrastructure. Order scheduling . Post sales services. Applications of e-commerce to supply chain management. B2B. Web counters. Web site design principles.
eMarketing eXcellence. technology. F-test and Chi-Square test. Laudon. (New Delhi : Pearson Educatin). Con -joint analysis.) . ANOVA. 9. Factor Analysis. and Dave Chaffey (2005). Cyber laws in India and their limitations. 3. 4.R. Small sample tests such as. Taxation and e-commerce. P. The Heart of eBusiness (UK : Elsevier Ltd. Awad. society.0: Roadmap for Success (new Delhi : Pearson Education).International cyber laws – cyber laws – Aims and salient Provisions. Smith. Ravi and Marcia Robinson (2001). and Carol Guercio Traver (2002) E -commerce: business. Statistical Packages: Use of specific packages in areas like Multiple Regression. 2. (2007). Suggested Readings: 1. Discriminant Analysis. Elias M. Electronic Commerce: From Vision to Fulfillment (New Delhi : Pearson Education). Kalakota. Business 2. Ethical Issues in e commerce. Kenneth C.
Claims. earned surplus and profitability. Financial Structure. Motor Insurance – type of: Vehicles and their Policies – Rules & Regulations – Policy Forms. Functions of Insurer. 3. marketing. characteristics of an Insurance Contract. Organization and Administration of Insurance: Management Organization: Departmentalisation. Legal frame work of Insurance: Insurance and Law of Contracts. the risk and its management. Joint Life Policies. Discounts – Special Rating of Large Industrial Risks. Interpretation of the Contract. 2. Structure of Ind ian Insurance Industry. Engineering. Family income. Conceptual Framework: Risk. Pitaman. Insurance as a device to hedge risk. various insurance policies and their structure along with the legal dimensions involved. Fire Insurance – Types of Policies – Floating Policies and Declaration Policies. Peril and hazard. classification and burden of risk. Buying a health insurance policy. 4. Consequential Loss Insurance – Standard Consequential Loss Policy Form – Conditions. Financial reporting. Government as Insurer and a regular. Endorsem ents and Clauses – fire Protection System. Exclusion of Coverages. Life and Health Insurance: Life Insurance and annuities broad c lassification of Life insurances. Classes of life insurance. Max. Marks: 100 Objective: This course aims at a familiarizing the participants with the concept of insurance. Banker’s Indemnity Insurance and other important insurance covers. Health Insurance: Medical Insurance Types of Health Insurance Coverages. Personal Accident: Scope of Various covers.Course 7221 : INSURANCE MANAGEMENT Time: 3 Hrs. Accident. retention and re-insurance. Engineering Insurance: Machinery Breakdown Insurance – Contractors All risks Insurance and various other policies – Miscellaneous Annual Policies – Advance Loss of Profits Insurance. Aviation insurance: Special Features – types of Cover. Insurer’s Investments. Industrial Risk Insurance. Health insurance contract. Public Liability Policy: professional Indemnities – Employers’ Liability Insurance. underwriting and pricing of insurance. Family maintenance. W. Doctrine of informal Warranties and beneficent interpretation. Dinsdale. Development life. re serves of property and liabilities of insurer. Miscellaneous (Accident) Insurance: Fidelity Guarantees and Bonds – Burglary Insurance – Money-in-transit Insurance. and loss control. Functions and Scope of Fire. Family policy. Elements of insurable risk. Course Outline: 1. special purpose policies. types of losses covered. . 1971. Suggested Readings: 1. Principles and Practices of General Insurance: Meaning. Marine and Aviation Insurance. This course also aims at providing the knowledge of Insurance Company’s Management. “Elements of Insurance”. 5.A. Marine Insurance including Inland Rail/Road Transit insurance.
4th edition. “Consequential Loss Insurance an d Claims”. 2008 . Denis Riley. “ MacGillivray on Insurance Law”. 11th Edition. John Birds and David Owen. Sweet & Maxwell. 3. 5th Edition.. Prentice Hall Inc.2. 1977.. London: Sweet & Maxwell. 4. .J . Dorfman Marks S. “Introduction to Risk Manageme nt and Insurance”. Nicholas Legh – Jones. London. Englewood Cliffs N.
3. Max.A. Temporary and defer red annuities and assurances. Loans repayable by installments. R. Capital redemption assurance. Pitman. Special annuities and assurances. Joint-life Annuities and Assurances: Value of and premiums for joint -life and contingent annuities and assurances. Complete annuities. Elementary functions. 4th Edition. Commutation columns. Underwood. “Mathematics for Actuarial Students ”. Course Outline: 1. 2.. the central death rate.] Published for the Institute of Actuaries and the Faculty of Actuaries at the University Press. Annuities -certain. Periodical payments. Harry Freeman. Life Contingencies: Mortality tables. Single life annuities and assurances. 2. 2nd Ed. Donald D.E. “Compound Interest and Annuities – Certain”.Course 7222 : ACTUARIAL PRACTICE Time: 3 Hrs. Conversion tables. 1970. . Select and other tables. Cambridge [Eng. Policy value.W. Valuation of simple loans and debentures. Basic Mathematics: Basic functions. Suggested readings: 1. 3. The paper requires at least a prior general knowledge of mathematics and statistics. Cambridge at the University Press. Simple methods of determining the rate of interest in a transaction. 1949. Marks: 100 Objective: The purpose of this course is to equip the student with the principles and techniques of actuarial practice. “The Elements of Actuarial Science ”.
Com. Course : Comparative Statement of Existing and Revised M.Com.Com. Course (Revised Programme) Part I I I I I I I I Semester I II I I II II I II Marks Duration (Hours) 3 3 3 3 3 3 3 –I pulsory Courses Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions Managerial Accounting Financial Management and Policy Marketing Management 75 75 75 75 75 75 75 75 100 100 100 100 100 100 100 – II 75 75 75 75 3 3 3 3 6301 6302 6402 6401 Strategic Management Accounting Theory and Practice Human Resource Management International Business II II II II III III IV IV 100 100 100 100 3 3 3 3 pulsory Courses Strategic Management Accounting Theory and Practice Human Resource Management International Business nal Courses nal Group 1 er 1 er 2 nal Group 2 er 1 er 2 75 75 75 75 3 3 3 3 … … … … Elective 1 (Paper 1) Elective 2 (Paper 1) Elective 1 (Paper 2) Elective 2 (Paper 2) II II II II III III IV IV 100 100 100 100 3 3 3 3 62 . Programmes M. Course (Existing Programme) Marks Duration (Hours) 3 3 3 3 3 3 3 3 6101 6202 6103 6102 6203 Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions 6201 Managerial Accounting 6104 Financial Management and Policy 6204 Marketing Management M.Com.M.
II 7111 Project Management and Financial Services 7112 International Financial Management Group G: Human Resource Management . Part II .Human Resource Management – I Human Resource Development Training and Development 75 75 3 3 II II III IV 100 100 3 3 63 .Applied Economics Industrial Economics Applied Econometrics p EC-Computer Application and Information Technology Computer Application in Business E-Commerce 75 75 75 75 3 3 3 3 II II II II III IV III IV 100 100 100 100 3 3 3 3 p EF1 – Finance .Semester III. While the first paper of each of the selected groups will be taught in Semester III.nal Papers Marks Duration (Hours) Elective Papers student shall be required to choose any two groups from the following s: 75 75 75 75 3 3 3 3 p EA .Accounting Management Control and Information System International Accounting Duration (Hours) Any two groups from the following electives to be selected at the commencement of M.I 7161 Human Resource Development 7162 Training and Development II II III IV 100 100 3 3 Marks p EE .I Financial Market and Institutions Security Analysis and Portfolio Management p EF2 – Finance . Group J: Accounting 7191 Management Control and Information II III 100 3 System 7192 International Accounting II IV 100 3 Part Semester Group K: Applied Economics 7201 Industrial Economics 7202 Applied Econometrics Group L: Computer Application and Information Technology 7211 Computer Applications in Business 7212 E-Commerce Group A: Finance – I 7101 Financial Market and Institutions 7102 Security Analysis and Portfolio Management Group B: Finance . Com.2 Project Management and Financial Services International Financial Management 75 75 3 3 II II III IV 100 100 3 3 p EH1 . the second paper of each of the selected groups will be taught in Semester IV.
2 Industrial Relations Management of Transformation 75 75 Marks 75 75 75 75 p EI-Insurance Insurance Management Actuarial Practice 3 3 Duration (Hours) 3 3 3 3 Group H:Human Resource Management – II 7171 Industrial Relations 7172 Management of Transformation Group M: Insurance 7221 Insurance Management 7222 Actuarial Practice Group I: International Business 7181 India’s Foreign Trade and Investment 7182 Management of International Business Operations Group C: Marketing .II 7131 Advertising and Sales Management 7132 Consumer Behaviour Group E: Taxation Management 7142 Principles and Practice of Taxation and Indian Tax System 7141 Corporate Tax Planning Group F: Corporate and Industrial Laws 7151 Corporate Law 7152 Industrial Law II II Part II II II II III IV Semester III IV III IV 100 100 Marks 100 100 100 100 3 3 Duration (Hours) 3 3 3 3 p EIB-International Business India’s Foreign Trade and Investment Management of International Business Operations p EM1 .2 Advertising and Sales Management Consumer Behaviour p ET .I 7121 International Marketing 7122 Marketing Research Group D: Marketing .Corporate and Industrial Laws Corporate Law Industrial Law 64 .Marketing I International Marketing Marketing Research 75 75 75 75 75 75 75 75 3 3 3 3 3 3 3 3 II II II II II II II II III IV III IV III IV III IV 100 100 100 100 100 100 100 100 3 3 3 3 3 3 3 3 p EM2 – Marketing .Taxation Management Principles and Practice of Taxation and Indian Tax System Corporate Tax Planning p EL .Human Resource Management .
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