(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009


Annexure – III

(Revised Semester based Course Proposal)

Rules, Regulations and Course Contents

Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011

M.Com. Syllabus as per revised course structure to be effective from Academic Year 2009-10 and onwards

(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009)

I Proposed M.Com. Programme Structure 1-3


Scheme of Examination, Pass Percentage, Promotion Criteria etc.



Course Contents and Reading Lists of M.Com. Programme

6 - 83


Comparative Statement of Existing and Revised M.Com. Programme

84 - 86

MASTER OF COMMERCE (M.Com.) DEGREE (Examination Scheme) 1. A candidate seeking admission to M. Com. course must have: I. Passed B.Com. (Hons.) degree from University of Delhi or any other University recognized equivalent th ere to, with at least 50% marks, II. Passed B.Com. (Pass) or B.Com. Degree from University of Delhi or any other university recognized equivalent there to, with at least 55% marks. III. Passed B.A. (Hons.) Economics degree from University of Delhi or any other university recognized equivalent there to, with at least 50% marks. IV. Passed B.B.S., B.B.A., B.I.F.A. and B.B.E. degree from University of Delhi or any other university recognized equivalent thereto, with at least 60% marks Note: 1. The eligibility conditions for admission to M. Com. course are same for the regular and the correspondence (SOL) students. 2. Candidates appearing for the final year degree examination may also apply provided they are able to produce their mark sheets before 15 th October, 2009.

2 (a) Subject to the control and general supervis ion of the Academic Council, the instruction and routine in the M.Com. Course shall be under the direction of the Dean, Faculty of Commerce and Business and the Head, Department of Commerce. (b) Except in respect of his/her work in the Course each stu dent shall remain under the control and discipline of his/her own College e.g., a student expelled from his/her college is /pso-facto expelled from the Course. 3. 4. English shall be the medium of instruction and examination. Examinations shall be conducted at the end of each Semester as per the Academic Calendar notified by the University of Delhi


The scheme of examination shall be as follows:

The M.Com. Programme is divided into two parts as under. Each Part will con sist of two Semesters. Part - I Part – II First Year Second Year Semester Semester I Semester III Semester Semester II Semester IV

Com. Once a group has been selected. Notes: 1.: Elective I (Paper 2) Paper ---.Semester III. 6203 and 204) for this semester. The elective groups in the Semester IV w ill remain the same as the ones selected in Semester III.: Elective I (Paper 1) Paper ---. no change in selected groups will be allowed later. the second paper of each of the selected groups will be taught in Semester IV. 2.: Elective II (Paper 1) Total Part II : Semester IV Paper 6401 : International Business Paper 6402 : Human Resource Management Paper ---. the student may opt for any one of the interdisciplinary courses specified in the syllabus. 3.The schedule of papers prescribed for various semesters shall be as follows. Papers Marks Written Internal Assmnt.) Credit (Hrs. Total Marks Dura tion (Hrs. While the first paper of each of the selected group s will be taught in Semester III. Part II : Semester III Paper 6301 : Strategic Management Paper 6302 : Accounting Theory and Practice Paper ---. Part II . 6202.) Part I : Semester I Paper 6101 : Organization Theory and Behaviour Paper 6102 : Statistical Analysis Paper 6103 : Economic Analysis Paper 6104 : Financial Management and Policy Total Part I : Semester II Paper 6201 : Managerial Accounting Paper 6202 : Business Environment Paper 6203 : Quantitative Techniques for Business Decisions Paper 6204 : Marketing Management Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the compulsory papers mentioned above (namely paper 6201. Grand Total 1600 64 Elective Groups: Any two groups from the available electives to be selected at the commencement of M.: Elective II (Paper 2) Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the two compulsory papers (namely Paper 6401 and Paper 6402). . the student may opt for any one of the interdisciplinary courses specified in the syllabus.

Group A: Finance – I Paper 7101 Financial Market and Institutions Paper 7102 Security Analysis and Portfolio Management Group B: Finance .I Paper 7121 International Marketing Paper 7122 Marketing Research Group D: Marketing .List of Elective Groups The Department will announce in the beginning of the respective semester. the list of elective groups which will be offered durin g the semester depending upon the faculty members and the demand of electives.I Paper 7161 Human Resource Development Paper 7162 Training and Development Group H: Human Resource Management – II Paper 7171 Industrial Relations Paper 7172 Management of Transformation Group I: International Business Paper 7181 India’s Foreign Trade and Investment Paper 7182 Management of International Business Operations Group J: Accounting Paper 7191 Management Control and Information System Paper 7192 International Accounting Group K: Applied Economics Paper 7201 Industrial Economics Paper 7202 Applied Econometrics Group L: Computer Application and Information Technology Paper 7211 Computer Applications in Business Paper 7212 E-Commerce Group M: Insurance Paper 7221 Insurance Management Paper 7222 Actuarial Practice .II Paper 7131 Advertising and Sales Management Paper 7132 Consumer Behaviour Group E: Taxation Management Paper 7141 Corporate Tax Planning Paper 7142 Principles and Practice of Taxation and Indian Tax System Group F: Corporate and Industrial Laws Paper 7151 Corporate Law Paper 7152 Industrial Law Group G: Human Resource Management .II Paper 7111 Project Management and Financial Services Paper 7112 International Financial Management Group C: Marketing .

(b) No student will be detained in I or III Semester on the basis of his/her performance in I or III Semester examination. (c) A student shall be eligible for promotion from 1 st year to 2 nd year of the course provided he/she has passed 50% papers of I and II Semester taken together. up to 60% : Candidates securing 40% and above. (c) No student would be allowed to avail of more than 3 chances to pass any paper inclusive of the first attempt. However. The student must secure 40% in the End Semester Examination and 40% in the total of End Semester Examination & Internal Assessment of the paper for both theory & practical separately. (d) Students who do not fulfill the promotion criteria (c) above shall be declared fail in the Part concerned. (b) However. a candidate who has secured the minimum marks to pass in each paper but has not secured the minimum marks to pass in aggregate may reappear in any of the paper/s of his choice in the concerned semester in order to be able to secure the minimum marks prescribed to pass the semester in aggregate. Com. arranged by the Department/ College from time to time.. (e) Successful candidates will be classified on the basis of the combined results of Part-I and Part-II examinations as follows: Candidates securing 60% and above : Candidates securing 50% and above. The minimum percentage of attendance required will be notified by the D epartment at the commencement of the session. up to 50% : I Division II Division III Division 8. 7. (a) Minimum marks for passing the examination in each semester shall be 40% in each paper and 45 % in aggregate of a semester. they shall have the option to remain the . wherever applicable. (d) No student shall be admitted as a candidate for the examination for any of the Parts/Semesters after the lapse of four years from the date of admission to the Part-I/Semester-I of the M. However. the student will be promoted automatically from I to II and III to IV Semester. Pass Percentage & Promotion Criteria (a) The minimum marks required to pass any paper in a semester shall be 40% in theory and 40% in Practical. seminars etc. Programme. 6.e. ATTENDANCE REQUIREMENT The students are required to attend tutorials. he/she will have to clear the remaining papers while studying in the 2nd year of the programme.Interdisciplinary Course Interdisciplinary Paper A (Part I: Semester II) Interdisciplinary Paper B (Part II: Semester IV) The list of specific interdisciplinary paper s will be announced at the commencement of the academic session. i.

(e) A student who has to reappear in a paper prescribed for Semester I/III may do so only in the odd Semester examinations to be held in November/December. . term papers. of which 30 marks shall be reserved for internal assessment based on a combination of tutorials. Regular as well as ex-students shall be permitted to appear/reappear/impro ve in courses of Odd Semesters only at the end of Odd Semester and courses of Even Semesters only at the end of Even Semesters.marks in the papers in which they have secured Pass marks as per Clause (a) above. tests. (b) 10. 9. Any student failing in all the papers of old scheme of a Part in the old scheme shall have to opt for the new scheme of examination of that part but the course will have to be completed in three years as stipulated. The remaining 70 marks in each paper shall be awarded on the basis of a written examination at the end of each semester. seminar. classroom participation. and attendance. The duration of writt en exanimation for each paper shall be three hours. A student who has to reappear in a paper prescribed for Semester II/IV may do so only in the even Semester examinations to be held in April/may. The old scheme of examination will continue for three years from the year of commencement of New Scheme of examination. Examinations for courses shall be conducted only in the respective odd and even Semesters as per the Scheme of Examinations. 12. 11. project work. The weightage given to each of these components in a combination shall be decided and announced at the beginning of the semester by the Department in consultation with the teachers. (a) The system of evaluation shall be as follows: Each course will carry 100 marks. The system so decided will be communicated by the Department to respective colleges.

Power. levels and conflict resolution strategies. formal and informal structure. Motivation and organi zational effectiveness. models of communication. attitudes. 3. The course will also make them capable of realizing the competitiveness for firms. Robbins. power tactics. 2.III : COURSE CONTENTS AND READING LISTS OF M. Maslow’s Need Hierarchy.. Individual versus group decision making. 5. Power and Conflict: Concept and theories.. Motivation: Need hierarchy. Contemporary theories of motivation (ERG. Authority. Organizational Behaviour (13th edition). 4. models. Individual Behaviour: Foundations of individual behaviour. Situational approach. PROGRAMME Course 6101: ORGANIZATIONAL THEORY AND BEHAVIOUR Time: 3 Hrs. TA.. Luthans. Chris Argyris behaviour patterns.P. 6. Ltd.. Individual and organi zational factors to stress. Behavi our modification. Fred. Group Decision making and Communication: Concept and nature of decision making process. Theory X and Theory Y.P. New Delhi. Case Studies: Some cases of real business world are required to be discussed. Organizational Development: concept and intervention techniques. Behavioral approach.. personality and emotions. 2007. Suggested Readings: 1. Power and conflict. Organizational Culture. Johari Window. Perceptual process. Bases of Power. Leadership. Organizational Behaviour. values. Contemporary issues in leadership . Prentice Hall of India Pvt. 3rd ed. consequences of stress on individual and organi zation. Ltd. S. 2007. sources of conflict patterns. Prentice Hall of India Pvt. 2. New York. Feedback. Course Outline: 1. Neo -classical and Contemporary. Bureaucratization of organi zations. Two factor theory. Organizational Development and Stress Management: Concept and determinants of organi zational culture. management of stress. . 3. Flat and Tall structures. Marks: 100 Objective: The objective of the course is to develop a theoretical understanding among students about the structure and behaviour of organiza tion as it develops over time. Transaction cost and organizational behaviours. Organizational Behaviour-concepts. Leadership effectiveness. commu nication effectiveness in organizations. goal setting. Robins S. status. Cognitive evaluation. determinants. 2008. Nominal group technique and Delphi technique. Contributing disciplines to the OB. challenges and opportunities of OB.COM. Organizational Theory: Structure Design and Application. Mc Graw Hill International. 11th Edition. Organizational Theories and Behaviour: Classical. equity) expectancy model. Max.

The emphasis will be on their applications to business and economic situations. Levin. Complete Business Statistics. Statistical Quality Control: Control charts for variables and attributes. Amir D. Power of a t est. Mathematical Expectation.Course 6102 : STATISTICAL ANALYSIS Time: 3 Hrs. Beta and Normal Distributions. 2. Exponential. Sign test. Statistics for Management. Hypothesis Testing. Norval F. Probability and Expectation: Approaches to probabi lity. Marks: 100 Objective: The objective of the course is to acquaint students with some of the important statistical techniques for managerial decision making . McGraw Hill. 5. Design of Experiments and analysis of variance. Schaum Publishing Company. Decision tree. Margina l analysis. Median test and Rank correlation test. 6. R. 4. Theory and Problems of Statistics . Kazmeir Leonard J. Statistical Decision Theory: Risk and uncertainty. Course Outline: 1. Large sample tests for proportions. multiplication and Bayes Theorem. McGraw Hill International (2 nd ed. and D. 3. Sampling distribution of a statistic and its standard error.I. Pohl. Sampling and Sampling Distributions: Methods of sampling. Prentice-Hall of India.. Non-Parametric Tests: Chi-square test. Aczel. Properties of an estimator. Rubin.. 8. 7. Acceptance sampling. Regression Analysis: Simple and multiple linear regression analysis up to three variables. Basic Statistics for Business and Economics . Expected value approach. Small sample tests –t and F tests. 1999.R. Suggested Readings : 1. 9. Poisson.S. M. Point Estimation and interval estimation. means and standard deviations. 2. Case Studies: Application of statistics to some cases of business enterprise are required to be discussed.) . Probability Distribution: Binomial. Spiegel. 3. Max. 4. Addition.

The type of goods and the demand function. 8. Social cost of Monopoly. Expansion path and Multiproduct firm. labour pricing. duopoly . Pricing and wages. Production and Cost: Production f unction. Dumping and other practices. isoclines. Demand and supply of factors of production. 6. Game theory and oligopolistic behaviours. oligopoly. Pricing practices: Economics of advertisement costs. CES. Minimum wage and price structure. Efficiency and the firm. scope economies. regulatory aspects of monopoly. . Indifference preference. 4. Firm and its objectives: Theories of the firm. short run and long run cost functions. Estimation of cost function. Basis of pricing. snob appeal. The effort is to make them capable of using various concepts to deal with business problems in a globalised economic environment. Empirical production function: Cobb -Douglas. Economics of information: Symmetric and Asymmetric Information . ma nagerial theories. 7. 9. labour and market structure. VES and Translog. Demand for durable goods. Max. theory of attributes. Inter – temporal demand function. Relating the structure with market situations. Competition and markets. Indifference curve analy sis. Technological change and t he global market economy: Impact of technological change on productivity. return to scale. Bilateral monopoly. risk aversion. Monopolistic competition. Duality between production and cost function . Profit theories and profit management. Price and output relationship under different market structures: Perfect Competition. Industrial innovation and technology and technological environmental forecasting. risk -return evaluation. 3. Adjusting business decision for risk. 5. Estimation of production function. isocost lines. Risk and uncertainty and the Decision making: Concept of risk. Cost function: Classificatio n of costs. band wagon effect and the demand function. growth theories. Discriminating monopoly. Problem of estimating cost and production functions. Course Outline: 1. Barrier to entry. Concept of productivity. isoquants ridge lines. Consumer Behaviour: Determination of demand. risk preference. satisficing theory etc. 2. scale economies. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of micro -economic theory and their use in business decision making. Monopoly. Revealed preference.Course 6103: ECONOMIC ANALYSIS Time: 3 Hrs. Law of variable proportion. Relevance of profit maximization in the modern context. Transfer Pricing. Factor pricing: Elements of factor pricing. behavioural approaches. Slutsky’s analysis of demand.

New Delhi. Micro Economics. Richard D. The Theory of Industrial Organization. Sen Anindya. Gould. New Delhi. Lazear. (1998 Reprint). Koutsyiannis. 1999. John P. Varian. A.10. 3. Cases: Some cases involving the use of concepts of the micro -economics are required to be discussed. McGraw Hill. 7. Oxford University Press. 4. Macmillan Press Ltd. Rubinfeld. Micro Economics. Micro-Economic Analysis (ed. Theory and Applications . Pindyck Robert S. and Daniel L. Third Edition.S. Homewood Illinois. Micro-Economic Theory. and Ellen Miller. Madala G. New York. . Prentice Hall of India. 1988. 1992. Norton. Micro-Economics: Theory and Applications . Suggested Readings : 1. 3). Inc. Tirole J. 6. 2.. 5. Irwin. Book Company. 1996.. Modern Microeconomics... Edward P. Cambridge MIT Press.

financing working capital. John Wiley & Sons. Vikas Publishing. 7th Ed. theories of dividend policy and their impact on the value of a firm. role of a finance manager in a firm and Agency problem. Capital budgeting decisions under uncertainty and their evaluation using Statistical Decision Theory. capital budgeting decisions under constraints and with multiple objectives using Mathematical Programming Models. Corporate Finance. 5. 2008. Prentice Hall of India 12th Ed. 9th Ed. determinants of dividend policy and some case studies. Financial Management. 2001.. Dividend Policy: Dividend and its form. Max.A. Corporate re-structuring: Mergers and Acquisitions -types. financial decision-making and types of financial decisions .A. Risk-Return framework for financial decision -making. 4. Mathematical and Simulation Models for Working Capital Decisions. Capital Budgeting Decisions: Nature and Kinds of Capital Budgeting Decisions.Course 6104: FINANCIAL MANAGEMENT AND POLICY Time: 3 Hrs. Jaffe. Financial Management: Nature. determinants of capital structure.. estimation of working capital requirement. Westerfield and J.C. McGraw Hill. M. 4. techniques of evaluating capital budgeting decisions. The course also provides students the exposure to certain sophisticated and analytical techniques that are used for taking financial policy decisions. cash dividend. James C. account s receivables and inventories. Capital budgeting decisions under inflation. financial leverage and its impact on the valuation of firm. Financial Management and Policy . Ross S. sources of takeover gains. A. Suggested Readings: 1. optimal capital structure. and buy-back of shares. 7. “Corporate Finance: Theory and Practice ”. 3. objectives and scope. 2.W. An alysis of some case studies. Damodaran. McGraw Hill. Mye rs. working capital policy and its management of cash. theories of capital structure. Capital Structure: Concept.. Principles of Corporate Finance . Van Horne. Analysis of Real life capital budgeting decisions-some case studies. 5. Marks: 100 Objective : The objective of the course is to acquaint the students with the basic analytical techniques and methods of financial management of business firms. types of dividend policy-constant pay-out ratio and constant dividend amount policies. 3. 2nd Ed. The empirical evidences on theories and the case studies relevant for above topics are required be discussed. and S. 6. . Course Outline: 1. Working Capital Planning and Management: Basics of working capital planning and management.. Brealey R. valuation and financing of acquisitions. right and bonus shares. Pandey I. 6th Ed. 2. R.

methods and techniques of management accounting and to make the students develop competence with their usage in managerial decision making and control. Management Accounting. Standard Costing – Concept. Budgeting – Nature and functions. Materials. Mark Young. 4. Divisional Performance Measurement – Measures of Performance. Suggested Readings : 1. Multiple -Product Analysis. Cost Concepts and Classifications. Return on Investment (ROI) Versus Residual Income (RI). Variable and Absorption Costing – Concept. Applications of Variable Costing. Product-Mix. Cost-Volume-Profit (CVP) Analysis – Contribution Margin. Prentice Hall.Course 6201: MANAGERIAL ACCOUNTING Time: 3 Hrs. Optimal use of Limited Resources. Comparison. Profit Volume (P/V) Analysis. Types of Managerial Decisions – Make/Buy. 2001. Atkinson Anthony A. 8. .. Role of Management Accountant. Differential Analysis. 6. Sell/ Process Further. Advantages. Financial vs. Responsibility Accounting and Divisional Performance Measurement – Advantages and Disadvantages of Divisionalisation. Management Accounting. Variance Analysis. Preparation of Different Types of Budgets. Transfer Pricing Methods. Cost vs. Operate/Shutdown. 9. 10. Activity Based Product Costing – Concept and uses. Rajiv D. Management Accounting – Nature and Functions. Managerial Uses of Variances. 5. Course Outline: 1. Labour. Responsibility Centres – Cost Centre. Special Order. Break – Even Analysis. Non. Banker. 7. Fixed Versus Flexible Budgeting. Pricing Decisions. Emerging Costing Approaches. Investment Centre. 3. Overhead.Financial Performance Measures. Robert Kaplan and S. Max. Concept of Respons ibility Accounting. Revenue Centre. Types of Standards. Management Accounting. Relevant Information and Short -Run Managerial Decisions – Managerial Decision Making. Decision Making Process. 2. Marks: 100 Objective: The objective of the course is to enable students to acquire sound Knowledge of concepts. Preparation of Income Statements. Add/Drop. Responsibility Performance Reporting. Profit Centre.

S undem and William O. Introduction to Management Accounting . 6. Noreeb. S. 2001. 2006. Text. McGraw Hill. Jawahar Lal. 4. Stratton.2. 2006. McGraw Hill Education. Problems and Cases.. and Gary L. 2000. Horngreen Charles T. Hilton. 2009 . 3. Advanced Management Accounting. Drury Colin.W. Thomson Learning.. Managerial Accounting. Management and Cost Accounting . Garison R. Ronald W. New Delhi. 5. Managerial Accounting.H. Chand & Co. Prentice Hall of India. and E.

Basic IS-LM frame-work. foreign exchange markets. causes and costs of unemployment. 7. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of macro -economics and the macro environment in which a business organization operates. aggregate supply and the price level. Costs and Business Behaviour. Economic Growth (Theories in Modern Co ntext) its variables and strategic planning. 8. 3. Theories of unemployment. Real Business Cycles. W. Shifts in aggregate demand. and emerging business environment. policy alternatives. Globalization.T. Asset markets.This course is to be taught with contemporary issues relevant in the environment of Indian business with notable examples and illustrations. External balances. Economic Planning and the emerging environment. Macro economic indicators and forecasting of macro-economy. Aggregate demand.Course 6202: BUSINESS ENVIRONMENT Time: 3 Hrs. The course would also make the student capable of analyzing and understanding the macro economic policies of the government implemented from time to time and assess their impact on business. Exchange rate regimes. Implications of modified IS and LM functions on relative efficacy of fiscal and monetary policies. 5. 2. Asset choices in an open economy and capital flows. Macro-economic environment. Short and long run aggregate supply and shifts in aggregate supply. Cost and Business Behaviour. the demand for and the supply of real balances and their interest elasticities. 4.O. Max. 6. Liberalization and Business environment. . Expectations and Economic Behaviour. 9. demand management policies. Trade flows. types. Economic Policies and Macro Economic movements in an open economy. NOTE: . Consumer Laws. Environmental Laws. Course Outline: 1. Inflation and unemployment: Impact of unemployment on IS -Curve. Interaction of ag gregate demand and aggregate supply and the determination of real income. IS -LM-BOP curve analysis and implications for policy choices. Inflation and unemployment.

and S. Mankiw. N.Suggested Readings: The basic readings have been provided below and additional readings will be provided on year to year basis. R. First East – West Press.. LPE. Dornbusch. Oliver Blanchard Macro Economic 4th edition Pearson Education. Branson William H. 2. . 3rd edition 2005. 3. Macro Economic Theory and Policy. Macmillan. 1. 4. Gregory. Fischer Macro Economic 6th edition Publisher Tata McGraw Hill. Macro Economic 4th edition.

classical. 9. 3. Two jobs to be processed on m machines in the different orders of machines. N-jobs to be processed on m machines in the same order of machines – by converting it into a two – n machine case. testing optimality MODI method. 2. Markov Analysis: Brand-switching analysis. Integer Programming: Problem Formulation and solution. Cases of unbalanced problems. Replacement Analysis: Replacement of capital assets – discrete cases when time value of money is not considered and when time value of money is considered. Cases of unbalanced problems. 7. 6. 10. Course Outline: 1. Inventory Control: Techniques of selective control. Resource allocation and resource levelling. maximization objective. Max. Linear Programming: Mathematical formulation of linear programming problems and their solution using graphic approach and simplex algorithm.Course 6203: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS Time: 3 Hrs. Queuing Theory: Elements of a queuing system. 5. Games of mixed strategy. Time-cost trade-off. multiple solutions and prohibited routes. single server and infinite and finite population . Networks with three estimates of time. Equilibrium conditi ons. Deciding optimum safety st ock and reorder level. Dominance. multiple optimum solutions. 11. 13. Sequencing: n-jobs to be processed on two machines in the same order of machines. Transportation: Solving the problem. gradual replenishment without shortages. Replacement of items that fail suddenly. PERT/cost. 8. PERT/CPM: Networking with one estimate of time. 12. Simulation (The emphasis should be on concepts and application of concepts) . degeneracy. 4. Duality Sensitivity analysis. maximization objective and unacceptable assignments. Assignment: Solving the problem. Marks: 100 Objective: The objective of the course is to acquaint the students with the use of quantitative models in decision making. Introduction: Quantitative approach to management decision making. Economic order quantity (EOQ) models. Models with Poisson arrival and services rates. price breaks and planned stock outs. Game Theory: Games of pure strategy.

D. Rubin and J. Jr.S. The McGraw Hill companies. 7 th Edition. Stingson.. 1986. Ill. 3rd Edition. Hausman. “Quantitative Analysis for Business Decisions”. 8 th Edition. Homewood. Taha. Bonini and W. 2. “Quantitative Approaches to Management”. R. McGraw . 2006. Bierman H. Irwin 1983 4.P.I. C.P.Hill. . Vohra N.H. “Quantitative Techniques in Management ”. Hamdy A. D. Prentice – Hall of India. 3. “Operations Research: An Introduction”.Suggested Readings: 1. Levin....

Introduction : Traditional view of marketing. Targeting and Positioning: Bases and procedure for segmenting a consumer market. Promoting through internet. Marketing Planning. bases and process. importance and major logistics decisions. demographic. business buying behaviour. 3. Promotion scene in India. 6. 9. Major product decisions. Product life cycle – concept and appropriate strategies to be adopted at different stages. Retailing and wholesaling – Developments and Indian perspective. Course Outline: 1. Evolution of marketing concept.their effectiveness. Organizing and Control: Marketing planning process. Procedure for setting price. 5. Max. direct marketing. Social. Selection. Fa ctors affecting price of a product. Ethical and Legal Aspects of Marketing. Marks: 100 Objective: The objective of the course is to familiarize the students with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to be able to manage marketing operations of a business firm. Target market selection and strategies. Buyer behaviour. Developing and implementing a promotional campaign. technical. cost and profit analysis. Marketing Environment: Significance of scanning marketing environmen t. Marketing functions and role.a strategic perspective. Market Segmentation. Pricing Decisions: Objectives of pricing. Communication process. Consumer buying decision process and influences. Positioning – concept. Economic. Pricing policies and strategies. Marketing management process. New product development. Criteria for effective market segmentation. Distribution logistics – concept. socio -cultural. Modern concept of marketing. 8. middlemen and their functions. rural marketing. 4. Services marketing. Sales. internet marketing and other marketing developments – Issues. Distribution Decisions: Channels of distribution – concept and importance. determining optimal promotion mix. Channel management. Promotion tools. Product Decision: Product conce pt and classification.Course 6204 : MARKETING MANAGEMENT Time: 3 Hrs. . motivation and performance appraisal of distribution middlemen. 2. Promotion Decisions: Meaning a nd importance of promotion.Consumer vs. salient features and their applications in India. 10. 7. Consumer Protection in India. Consumer adoption and innovation diffusion. Industrial buying process. Different types of distributions. political and legal environment of marketing in India. Different ways of organizing the marketing department.

Cannon a nd William D. 2008 2. Jha Mithileshwar. 13th ed. Principles of Marketing. 5. Bruce J.Suggested Readings: 1. McCarthy. McGraw Hill. 4. Perrault. 9th ed.. E. and Gary Armstrong. Keller Kevin lane. Koshy Abraham. Michael J. 3. Pearson Prentice-Hall 2008.. Keller. Basic Marketing: A Managerial Approach. Joseph P. 11th ed. 2008. Jerome. Philip. McGraw Hills. Stanton.. Etzel... 12th ed.. 2008. Pearson Prentice – 2008.. Kotler. Philip. .Walker and William J. Marketing Management : A South Asian Perspective. Fundamentals of Marketing. Kotler Philip and Kevin Keller Marketing Management. 13 th Edition. Jr.

A. 2007. 3.I.Michael Porters’ Competitive Strategies. Hayes.P.. Growth and Defensive Strategies. Max. Analysis of Stakeholder Expectations – Corporate Mission. Robert M. Course Outline: 1.Course 6301: STRATEGIC MANAGEMENT Time: 3 Hrs.A. Strategic Choice: Generating Strategic Alternatives.Environmental Profile.. 15th ed. 4. Marketing and R. Vision. Planning and allocating resources. Suggested Readings: 1. 2. 2009. & D. Selection of a suitable Corporate Strategy – Concept of Strategic Fit. Strategic Review: Evaluating Strategic Performance – Criteria and Problems. Concept of Corporate Restructuring. Analysis of Strategic Advantage – Resource Audit. 4. Approaches to Strategic Decision Making. Basic Model of Strategic Management. Strategic Implementation: Strategic implementation issues. 5th ed. Strategic options at SBU Level . Human Resource. Strategic Analysis: Analysis of Broad Environment . Strategic Control. Hitt M.. Managing Strategic Change.S. From Strategic Planning to Management. H. 3. Organization Structure and Design. et. Joint Venture and Strategic Alliance. Strategic Management. Contemporary Strategy Analysis . Arthure A. 2. Declorch and R. Ansoff. Strategic implications of social and ethical issues.Michael Porters Model of Industry Analysis. Crafting and Executing Strategy : Text and Readings. McGraw Hill. Constructing Scenarios. Strategic options at Corporate Level – Stability. Analysis of Operating Environment . 5. Finance. al. Evaluation of Strategic Alternatives – Product Portfolio Models.1976. Value Chain Analysis. SWOT Analysis. Igor. Acquisition. Exter nal Growth Strategies – Merger. Introduction: Concept and Role of Corporate Strategy.. R. 2005 Blackwell Publishers. . Massachussets. Strategic Role of Board of Directors and Top Management. Objectives and Goals. Operationalising Competitive Strategies. Marks: 100 Objective: The objective of the course is to help the students develop an understanding of the basic inputs in making and implementing corporate strategic decisions and also familiarize them with the issues and practices involved. Grant. Wiley. U. Functional Strategies – Production. Thompson et-al. Core Compe tences. South Western. Levels of Strategy.

10. 2. Income concepts for financial reporting. 4. Text Readings and Cases. Hawkins and K. Accounting Theory and Pr actice. Schroeder. Richard G. Ahmed Riahi Belkaoui. working capital and total resource bases. Course Outline: 1. 2005 . 5. 5. gains and losses. Quorm Books. Marks: 100 Objective: The course aims at acquainting the studen ts with a coherent set of logical principles and a general frame of reference for evaluation and development of sound accounting practices.A. Cathey. Analysis and interpretation of s tatements of changes in financial position -cash. Accounting Theory. 3. Accounting: Text and Cases . Issues in accounting standard setting. 3. TMH. Different approaches to theory construction. 1999 2. Adjustments for changing prices and financial reporting. disclosure requirements. Clark and Jack M. Valuation of asset and liabilities. Jawahar Lal. . Anthony R. expenses. 6.N. 8. McGraw Hill. Himalaya Publishing House. John Wiley and Sons. Recent developments in financial accounting and reporting.Course 6302: ACCOUNTING THEORY AND PRACTICE Time: 3 Hrs. 4.S. Max. Nature of ownership equities. Merchant. 2000. Accounting method ology. Corporate Reporting: Objectives. Myrtle W. periodic and segment reporting. L. Suggested Readings: 1. Harmonization of corporate reports. D. 2000. Porwal. Depreciation policy. Revaluation of fixed assets and income measurement.. Accounting Theory: Nature and Scope. Accounting Theory.F. Financial Accounting Theory and Analysis. 7. Conceptual framework of financial accounting and reporting. 2008. Accounting standards in India. Measurement and reporting of revenues. 9.

7. Domestic and foreign environments and their impact on international business decisions. GSP. India’s involvement in International Business. 9. Modes of entry into international business. 2. World bank. nature and scope. 4. Regional Economic Integration: Free trade area. scope. Terms of trade. 10.Course 6401: INTERNATIONAL BUSINESS Time: 3 Hrs. World trading environment – Pattern and structure of world trade in goods and services. Instruments of Commercial Policy: Tariffs. Balance of Payment Account: Current and Capital Account components and accounting system. Movements in foreign exchange and interest rates and their impact on trade and investment flows. Gains from trade. quotas and other measures and th eir effects. World trade and protectionism. theories of international trade. 3. Regional Economic Cooperation. structure and operations of international business and familiarize them with trends and developments in India’s foreign trade and investments and policy framework. Foreign investment flows – Pattern. Max. International Business Environment: Framework for analyzing international business environment. Structure and functioning of EC and NAFTA. International money and capital markets. International Business: Its Importance. International Financial Environment: Exchange rate mechanism and arrangement. IT and international business. Course Outline: 1. Marks: 100 Objective: The purpose of this course is to acquaint the students with nature. customs union and common market. International collaborations and strategic alliances. International Economic Institutions and Agreements: WTO. Agreement on Textiles and Clothing. 5. pricing and regulations. Theoretical Foundations of International Trade: Reasons for international trade. Trade creation and diversion effects. 8. 6. Management of international business opera tions – complexities and issues.IMF. Theory of customs union. UNCTAD. International commodity trading and agreements. Counter trade.India’s involvement and consequences . Foreign trade multiplier. Multinationals (MNCs) in International Business: Issue in investment. .GSTP and other international agreements and treaties. Balance of payment deficits and adjustment policies. multilateralism. technology transfer. Regionalism vs. structure and effects. Contemporary Developments and Issues in International Business.

Suggested Readings: 1. Danoes, John D. Radebaugh, Lee H ., and Daniel P. Sullivan International Business: Environment and Operations, 12th ed., Prentice Hall, 2009. 2. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective, Prentice Hall, 2009. 3. Hill, Charles, W.L., International Business, McGraw Hill Company, New York, 2009. 4. Ball, Donald, Wendall H. McCulloch, Hichael Geringer, Michael S. Minor and Jeanne M. McNett, International Business: The Challenge of Global Competit ion, 12th edition, 2009, McGraw Hill Co.

Course 6402 : HUMAN RESOURCE MANAGEMENT Time: 3 Hrs. Max. Marks: 100

Objective: The objective of the course is to acquaint student s with the techniques and pri nciples to manage human resource of an organization. This knowledge would make the student s capable of employing these techniques to harness the best of each individual working in the organization. Course Outline: 1. Nature of Human Resource Management, concepts, functions, themes and controversies. 2. HRM, Job Analysis and Job Design: Role of HR manager, Human resource planning and HR effectiveness. Job analysis techniques, job evaluation techniques, job description, job specification, job design approaches, job characteristics, approach to job design. 3. Business Strategy and Human Resource Strategy: Concepts and Relationship. Contemporary global trends and management of human resources. 4. Recruitment, Selection, Training and Development: Factors affecting recruitment, sources of recruitment (internal and external), basic selection model, psychological tests for selection. Requirement of a good test for selection. Training and Development. 5. Performance appraisal: Objectives, PA process, comparing actual performance with standards, Methods of appraisal. 6. Diversity at Work: Managing diversity, causes of diversity, the paradox of diversity, diversity with special reference to handicapped, women and aging. Empowerment and gender issues. 7. Compensation Management, Personnel audit and Re search: Wage versus salary, determination of compensation, incentives schemes, fringe benefits and labour welfare. Personnel audit and research. Emerging horizons in HRM. 8. Career planning and succession concepts, approaches and issues. 9. Human Resource information system: Developing HR information system. 10. Employees relations: Shifting forms from industrial relation to employees relations. Handling employees’ grievances. 11. Case Studies: Some Cases relating the learning from the course to business world are required to be discussed.

Suggested Readings: 1. De Cenzo and Robins, Fundamentals of Human Resource Management , 8th Edition, Prentice Hall of India, 2005. 2. Decenzo, David A. and Robbins, S.P. Fundamentals of Human Resource Management, 9th Edition, Wiley and Sons Ltd., John, 2006. 3. Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984 -2000.

3. Interest rate: Level. Marks: 100 Objective: The purpose of the course is to provide a sound information and knowledge of broad framework of Financial System and its constituents. Eakins. The course will provide the students an understanding of the inter -linkages and regulatory frame -work within which the system operates in India. 8 th Edition 2008. Foreign Capital: foreign capital as a source of finance. Functioning and its Regulation. Financial markets: Nature. Regulatory aspect of Banking. Oxford University Press 2 nd Edition 2007. new issue market and secondary market -the allocative and operational efficiency. 4. 5. Meir. Course Outline: 1. Reserve Bank of India – Report on Currency & Finance. Instruments. Debentures and other fixed income securities. Mishkin. Bank Credit: Working C apital and Bank funds. Chit funds Organization. Pearson Education Ltd. Performance of Indian banking . Functions and Efficiency: Financial system and economic development. Financial Instruments: Equity shares. 8. Term lending . Kohn. functioning and regulatory aspects. Developing a credit information system . flow of funds in Indian economy. Private placement channels. Madura. 6.Course 7101: FINANCIAL MARKET AND INSTITUTIONS Time: 3 Hrs. The regulatory framework and NRI investments. Sectoral and Intersectoral flows. Financial Intermediation: Depository Institutions. Engineered financial and monetary instruments. Suggested Readings: 1. Max. 6 th Edition. maturity and structure of interest rate. Jeff. Insurance Public and private Organization: Life and Non-life insurance companies: LIC & GICs working and regulatory framework. . 7. The Yield -curve. UTI and Private sector mutual funds. 2. Fredrick S. Analysis of supply and demand for funds. and Stanley G. Construction and uses of flow of fund matrix. ‘Financial Markets and Institutions ’. Financial repression and Interest rates. SEBI and its role as regulator. Place of foreign capital in the over all framework of Indian Financial system. Commercial Banks and Industrial finances. preference shares. Financial markets: Money market: Organization. ‘Financial Institutions and Markets ’. Term structure of interest rates. South Western Cengage Learning. Pension Funds: Organization and working of pension funds.. Capital market: Primary and Secondary markets and their organization. Indian financial system: an overview. 4. 3. 2. Non-Depository Institutions: Mutual Funds: Measuring performance of Mutual Funds.

K. 2. Sources of Financial Information. valuation of bonds. Hull J. “Investment Analysis and Portfolio Management”. Analysis of Fixed Income Securities: Bond fundamentals. analysis of risk in bonds-duration and convexity. . The focus at different places is to build models and discuss their validity and application to practical situations. Reilly. and Keith. 2. 6. process and scope of financial assets investment decisions. Portfolio Theories and Management: Traditional and Modern Portfolio Theories. Securities Analysis: two-parameters frame work.C. 1997. Analysis of Variable Income Securities (Equity): Approaches to security (equity) analysis-Fundamental Analysis along with valuation models of equity a nd Technical Analysis. and Bailey Jeffery V. Case Studies in security analysis. “Futures and Other Derivatives”. J. Active and Passive portfolio management. types of return and risk. 6th Edition Prentice Hall of India. Options. 2007. Sharpe’s Single Index Model. 3. Donald E. Nature. and Ronald. This course will provide the student the ability to understand and utilise the skill of optimising returns. Efficient market hypothesis. “ Investments”. unde rstanding of return and risk of a security. 4. C. portfolio construction and performance evaluation are required to be discussed. Single and multi-index models. Debentures. Brown. Fischer. Frank. Marks: 100 Objective: The objective of the course is to establish a conceptual frame work for the study of security analysis and portfolio management. Prentice Hall of India. bond portfolio management strategies-passive. 1995. Structure of Indian Securities market-An overview. 6th Edition. 8th Edition. 4. sources of risk 3. Max. semi-active and active along with immunization strategies. Portfolios of futures and options synthetics. Course Outline: 1. Jordan. Thomson. Certificate of Deposits. Alexander Gordon J. Suggested Readings: 1. Financial Derivatives: Futures. Exotics and Financially engineered products. 2007. “Security Analysis and Portfolio Management”. Markowitz Model. Sharpe William F. Capital Asset Pricing Model (CAPM) and Arbitr age Pricing Model (APT): performance evaluation of portfolios.Course 7102: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Time: 3 Hrs. 7. 5. problems associated with revision of portfolio. 6 th Edition Prentice Hall. Options.

2002. investment criterion and choice of techniques. Commercial Banks and their changing role. 8. 5. 4th ed. Financial Services and non depository institutions. Tax considerations in project preparation and the legal aspec ts. 2007 . . sources of funds. Irwin. Financial Services. Clifford Gray. Max. 1. Depository Institutions and financial services. Leasing. Forfeiting. Depository Services. demand analysis and commercial viability. 4. Insurance: insurable and non -insurable risk. Project Management. PERT/CPM. Non-Depository institutions: finance companies and mutual funds and pension funds: a financial services and their role. 3. 5th ed. Course Outline: 1. Richard D. Khan M. need for financial services various types of financial service: Fund based and Non-Fund based. 9. monitoring and control of investment pro jects. appraisal. social cost benefit analysis in public and private sectors. Cost and Time Management issues in Project planning and management. Tata McGraw Hill. liquidity and profitability. monitoring and control and hedge risk of industrial proj ect. Prasanna Chandra. Benefits and limitations of –Risk Management Policy. New Jersey .. Project appraisal: Business criterion of growth. Financial Services and banking system. Project Preparation Appraisal and Implementation . 7. 2005 (latest Edition). functioning of banks. McGraw Hill.Course 7111: PROJECT MANAGEMENT AND FINANCIAL SERVICES Time: 3 Hrs. 2. New Delhi. Relevance of social cost-benefit analysis. Pre-feasibility studies. Objectives of Project Planning. Estimation of fund requirements. Credit Rating Mortgages. Securitisation. Project Preparation: Technical feasibility. Prentice Hall. Benefit of insurance to project planners. Dietrich J. Project review/control-Evaluation of project. Financial Services and Financial Institutions: Value Creation in Theory and Practice..K. 1996. Factoring.. estimation of cos ts.Y. Characteristics and role of financial intermediaries. financial planning. Loan syndication for the projects. 10. The course would also help to understand the role of financial services in project management and would make its student understand how to mobilise finance for domestic and international projects. evaluation of mutual funds. Types of insurable risks. Financial services. 2. 4. 3. Merchant Banking. Marks: 100 Objective: The aim of the course is to enable the student to evolve a suitable framework for the preparation. risk analysis. 6. Performance. Custodial services. identification of investment opportunities. collaboration arrangements. Estimation of shadow prices and social discount rate. Suggested Readings.

Medium -term Euro-notes. Assessment and management of political risk. Course Outline: 1. 6. Marks: 100 Objective: The objective of the course is to acquaint the students with financial management problems of multinational corporations and prepare them to tackle these problems. PPP theory. Determination of exchange rate in spot and forward market. options and synthetics. financial swaps and interest – rate risk management. Participants in foreign exchange market – arbitraging. Euro-banking. . gold standard. the cost of capital. Euro notes and Euro-notes and Euro-commercial papers. Financing of foreign trade: Foreign trade documents. covered interest rate arbitrage. Manageme nt of receivables and inventory. International accounting: Consolidation and harmonization of accounts. exchange rate regime since mid-1970s. Market for derivatives. IRP theory. modes of payment. 3. Transfer pricing. bid and ask quote. Max. System of exchanging currencies 2. 12. Case Studies: Some case studies involving the conceptual learning from the course are required to be discussed. Pre shipment. 11. hedging and speculation. 10. Euro -currency markets. IMF and international Liquidity. Portfolio consideration of a multinational corporation. Market for international securities – international bonds. 8. Forfeiting. spot and forward quote. 4. International working capital management: Cash management. 7. International Financial markets: Multilateral development banks. Borrowing and investing markets. currency futures.Course 7112: INTERNATIONAL FINANCIAL MANAGEMENT Time: 3 Hrs. Exchange rate quotation and determination: direct and indirect quotes. transaction and real operating exposure – their measurement and management. Foreign exchange market – spot and forward. 5. Bretton Woods system of exchange rate. International Monetary System: Developments in the international monetary system. monetary theories of exchange rate determination. 9. Exchange rate risk: translation. currency risk management. Tax consideration and investment. Investment decisions of multinational corporations (MNCs): International capital budgeting – estimation of cash flows. overshooting models. post-shipment and medium-term credit. cross rates.

. Prentice Hall India Pvt. Tata McGraw Hill. New Delhi. 1996. Levi. Apte P.1998.. Seth A. Arthur Stonehill and Michael H. Ltd. New York. 3. Multinational Financial Management. International Finance. 1995. 2000. Eiteman.. 1998 5.Suggested Readings: 1.. Allen C. Addision – Wesley Publishing company. Moffett .K. David K. 4. New Delhi. Maurice. 2.G. International Financial Management . Multinational Business Finance... Galgotia Publishing Company. New Delhi.. Reading mass. Shapiro. McGraw Hill Inc.. Multinational Financial Management .

Strategies. Shaw. 2000. Suggested Readings: 1. socio cultural. 1999 4. International Product Policy: Planning and development of products for foreign markets. and J. 6. Phillip R. Pricing in the context of counter trad e. 7. International pricing policies. and John L. International marketing information system. International trade product life c ycle and implications. Green. 3. Course Outline: 1. Selection. Global logistics issues and planning. 2009. 8 th Edition. 8. Global trading environment and developments. International Market Entry Mode Decisions. S. International Marketing Planning. International Marketing: Nature and scope. adaptation. 14th ed. Organization and Control. McGraw Hill.J. Keegan. International Market orientation and involvement. International Distribution: Distribution Channels and intermediaries for international markets. Michael R. 2. 4. 5th Pearson Education. International Marketing. economic. Cateora. International marketing.Course 7121: INTERNATIONAL MARKETING Time: 3 Hrs. 2. 5. Product standardization vs. Determination of International Price. 3. Onkvist. Prentice Hall of India Private Ltd. International marketing. demographic. International Promotion: Complexities and issues in international promotion. .. Analysing International Marketing Environment: Framewo rk for analysing international marketing environment. Warran J. 8th ed. Geographic. International Market Segmentation. Vern and Ravi Sarathy. 2006... and Illka A. Contemporary developments and issues in international marketing. International Marketing. Global Marketing. Czinkota... Pricing in International Markets: Pricing objectives. Grahm. Selection and Positioning. Promotion tool for international markets. Marks: 100 Objective: The course intends to familiarise the students with the concept and issues of international marketing and enable them to be able to analyse the foreign market environment and develop international marketing strategies for a business firm. Max. Terpstra. 5. Developing the promotion campaign for foreign markets. and mark C. 2008. Transfer pricing.. Ronkainon. International marketing management process – an overview. Role of image. motivation and control of foreign middlemen. : Analysis and Strategy. Cengage Learning. Harcourt Asia PTE Ltd. political and legal environment and their impact on international marketing decisions. Singapore. Delivery terms and price quotations.

Boyd. Problems in conducting marketing research. Data Analysis and Report Preparation: Data editing .Course 7122: MARKETING RESEARCH Time: 3Hrs. 2. Introduction : Meaning. Marks: 100 Objective: The course aims at exposing the students to the concept. Paul E. Developing marketing research proposal. organization and developments. Harper W. Sales analysis. 2005. 4. Marketing information system (MIS). 3. attitude measurement and scaling techniques. Tull and Del I. New Delhi. Malhotra. Marketing Research in India: Status. Questionnaire preparation. Advertising research.. Sc hindler. Ralph Westfall and Stanley F. Marketing Research. Naresh K. Determining sampling frame. Secondary data – sources. 4. New Delhi. Research for Marketing Decisions . Ethical issues in marketing research. presentation and follow -up. Cooper. Course Outline: 1. Hawkins. Green. and Pamela S. 5. 2005. Marketing and sales forecasting.. Marketing Research: Measurement and Methods. Field work and data collection – sampling and non-sampling errors. descriptive and conclusive researches. tools a nd techniques of marketing research and developing their skills to be able to apply research techniques to aid marketing decision making. Marketing research: Text and Cases. coding tabulation and graphical presentation. 5 th Ed. 5. Determining information needs. Probability and non -probability sampling methods. Primary data collection methods – questioning techniques and observation methods. 1998 . Product research. Max. 2. Prentice Hall of India. 6. 7. Ltd.Hall of India Pvt.. Problem identification. Tata McGraw Hill. uses and limitations. Donald S. Online data sources and research.al. Ltd. Suggested Readings: 1. Prentice-Hall of India Pvt. Syndicated research. Sample size determination. Marketing Research Applications: Consumer research – behaviour and motivation research. et. Prentice. Ways of conducting marketing research. Sample Design and Field Work : Definin g universe and sampling unit. Stasch. Marketing Research Process: Steps involved in conducting marketing research. Types of research designs – explorative. Marketing research and scientific method. Research Design : Meaning and importance. nature and importance of marketing research. 3. Marketing Research. Univariate and multivariate data analyses techniques and their applications in marketing research. Donald R. Research reliability and validity. Report preparation.

Course 7131: ADVERTISING AND SALES MANAGEMENT Time: 3Hrs Max. layout. Marks: 100 Objective: The course aims at enabling the students to develop an in -depth understanding of the modern concepts and latest techniques of advertising and personal selling and sales force management which constitute a fast -growing area of marketing. Personal selling. Media selection. 2. relationship of sales department with other departments. Ethical and legal aspects of selling. Planning the promotion mix. 3. supervising and compensating sales personnel. Section A Advertising: 1. Sales budget. 2. 2. Adve rtising objectives and positioning decisions. Sales quota. Evaluation of sales personnel. Sales territory. Evaluation of advertisement and campaign effectiveness – Before . Controlling the sales effort. Sales Organization: Organization structure. Determining target audience. Social and regulatory aspects of advertising. Developing advertising copy – Headline main copy. Advertising management process – an overview. appeal. Advertising and the economy. Types of selling. Communication Basics: Role of communication. Sales Planning: Setting personal selling objective. Managing advertising agency relations . Sales and cost analysis. Market analysis and sales forecasting. 4. training and development. Communication process and flows. logo. Strategic Sales management. Distribution networks relationship. Advertising through the internet. 4. . motivating. Message Decision: Determining advertising message. Section B Sales Management: 1. 5.and – after advertising tests and techniques. creativity in advertising. Process of effective selling. Fundamentals of Personal Selling: Nature and importance of selling. advertising agency arrangements. Course Outline: 1. Advertising: Nature and importance. Organization of Advertising Operations : In -house vs. Advertising in India. Media Planning: Types of media and their merits and limitations. illustration. 3. Media scheduling. 5. Advertising and publicity. salesmanship and sales management. Recent developments and issues in advertising. Advertising budget decisions. Sales Force Management: Recruitment and selection.

3.. . 6.Govoni. Still. Anderson B. Stanton and Greg Richo. Advertising . David A. Advertising and Promotion : An Integrated Marketing Communications Perspective 6 th Ed. George and Michael Belch. Robert. Prentice-Hall Inc. Sales Management: Decisions. Weitz. New Delhi. Barton A. 7. McGraw Hill/Irwin. Mayers. Miburn D. Strategies and cases. Rajeev Batra and John G. Richard R. Aaker. Prentice Hall of India. 2004.Suggested Readings: 1. Selling Principles and Methods. Mandell. New Delhi. 5. IIIinois. 4. Pederson Carlton A/. 2007. 2. William J. Prentice. Wright. Prentice Hall of India. McGraw Hill. Management of a Sales Force .Hall of India..P. Advertising Management. Rosann. Professional Selling. Richard D. New Delhi. Cundiff and Norman A. Belch. Spiro. Maurice. Irwin. Edward W.

The purpose of the course is to provide an in -depth understanding of the consumer and industrial buying processes and their determinants as relevant for marketing decision making. 2. L. 2004. 5. and L. . Cengage Learning. Culture and sub -culture. Types of consumers and their role.. Roger J. Blackwell and Paul W. 2. 2003. McGraw Hill.F. Consumer research – complexities and issues. Hawkins Dell. Pearson. 3. Miniard. Conej. Max.. Group and their influences. Consumer Behaviour: Importance and nature of consumer behaviour.Course 7132: CONSUMER BEHAVIOUR Time : 3 Hrs. Ltd. Assael. Models of consumer behaviour. Olson. 2007.L. Cross-cultural dimensions of consumer behaviour. Roser D. Consumer Behaviour and Marketing Strategy. Business buying behaviour. Social class.. Kenneth A.G. Changing profile of Indian consumers. Cengage Learning. Schiffman. External determinants of Consumer Behaviour: Family and its influence on consumer buying behaviour. Consumer buying process and determinants. H. Consumer Behaviour: Building Marketing Strategy. 5. Personality and life style analysis. Marks : 100 Objective: Knowledge of consumer behaviour is a prerequisite for developing effective marketi ng strategy. Suggested Readings: 1. New Delhi. Attitude and attitude change. Paul.Kanuk.. 2007. Consumer Behaviour. Learning and learning theories. Consumer Behaviour. Individual Differences in Consumers: Needs and motivation. 4. Peter. Best. and Jerry C. J. Perception. 2007. Course Outline: 1. J. 4. Engel. Consumer Behaviour and Marketing Action. 3.

Sale of assets used for sci entific research. 6. Law of Income Tax. Allahabad. Direct Taxes Laws Practice. Investments and Capital Gains. Law Publishers. Suggested Readings : 1. Bharat Publishing House. 6. 5. Vinod K. Shutting down or continuing operations. 3. Computation of the amount of corporate tax l iability. Nature and scope of tax planning and management in the corporate sector. France. Tax on income distributed to unit holders. Case Studies : Some case studies involving the learning are required to be discussed. Sampath Iyengar. Tax on distributed profits of domestic companies. Tax planning with reference to managerial decisions: Owning or leasing of an asset. 4.A. : 100 Objective : The aim of this course is to familiarize the student with major latest provisions of the Indian tax laws and related judicial pronouncements pertaining to corporate enterprises having implications for various aspects of Corporate planning with a view to de rive maximum possible tax benefits admissible under the law. UK. Germany. Taxmann’s Direct Taxes Planning and Management. Bonus Share. E.C. Justification of corporate tax planning and management. 5. Marks. Taxman. tax evasion and tax avoidance. Tax Planning in respect of amalgamation or de -merger of companies or Slump sale or conversion of a firm into a company. Repairing. 4. Corporate Tax Planning. purchasing of assets by installment system or Hire System. 7. Tata McGraw Hill. Foreign collaborations and incidence of taxation on domestic companies . The Tax and Corporate Law Weekly.Tax in India. Singhania. Implications of Tax concessions and incentives for corporate decisions in respect of setting up a new business. manufacturing or buying. 3. Dividend Policy. . etc. important Double Taxation Avoidance Agreements with different countries like USA. Tax planning with reference to financial management decisions: Capital structure decisions.S. Minimum Alternate Tax. renewing or renovating an asset. Max. location of bu siness and nature of business. 1961. A. V. 79 of Income -tax Act. replacing. 2. Allahabad. 8. Wishwa Prakashan. Bhagmati Prasad. Course Outline: 1. Sundaram. provisions for relief in respect of double taxation. Meaning of tax planning and management. Srinivas. Computation of taxable income of companies.Course 7141 : CORPORATE TAX PLANNING Time : 3 Hrs. 2. Commentaries on the Law of Income. Computation of corporate tax: Carry forward and set off of losses in the case of certain companies under Sec. Purchasing of an asset out of own funds or out of borrowed capital.

Direct and indirect taxes – inflation adjustment schemes in selected countries. 9. Tax havens – Anti-avoidance measures. proportional and regressive taxes. OECD classification. Taxes and savings. Set off and carry forward of losses – Rebates – tax incentives for savings. Distribution of taxation powers between the Center and the States in the constitution of India. Ad-valorem and specific taxes. 6. P rogressive. Administrative costs. Richard Musgrave and Peggy Musgrave.GDP ratio – relative roles of direct and indirect taxes. taxable capacity and tax effort. Rationale. 2. Tax treatment of capital gains – Main features of company taxation – Taxation of partnership firms – Taxation of small traders (presumptive tax) – Tax amnesties. Case Studies: Some case studies involving the learning from the course. 4.Course 7142 : PRINCIPLES AND PRACTICE OF TAXATION AND INDIAN TAX SYSTEM Time : 3 Hrs. 3. International comparison of taxes. 5 th Edition. 8. Trends in tax. . Suggested Readings: 1. United Nations Model – International tax avoidance and evasion. 7. Max. Double tax treaties: OECD Models. Ability -to-pay principle of taxation. Marks. T ax avoidance and tax evasion – Tax ratio. Public Finance in Theory and Practice (New York: McGraw Hill Book Company. Residential status and income tax liability – incomes exempt from tax – tax holiday schemes. Incidence of Taxation: Factors determ ining extent of tax shifting – Taxation and efficiency: Excess burden of taxation. transfer pricing. Course Outline : 1. Problems created by tax incentives. : 100 Objective : The purpose of this course is to familiarize and update the students with the basic principles of taxation and the actual operation of income tax in the Indian economy. Restrictions on the taxation powers of the States. Comp liance costs – Tax incentives: Various forms. Rationale for constitutional arrangements. The problems of international double taxation – The assignment rules: source versus residence – methods to alleviate international tax duplication: Tax credit relief. Taxes and inflation. shar ing of Central taxes. 10. Taxes and Labour supply – Tax equity : Benefit principle of Taxation. 5. Distribution of tax burden – Buoyancy and elasticity of tax revenue – Tax evasion. Tax bases and tax policy – Determinants of tax yield – Classification of taxes: Direct and indirect taxes. 1989). Tax -GDP ratios.

Report of the Indirect Taxation Enquiry Committee (Chairman. Government of India. Government of India . Government Finance in Developing Countries (New Delhi. 4. 5. Singhania. Ministry of Finance.2. 1947-48 to 1984-85 (New Delhi.Jha).K. L. 1986) 3. Richard Goode. Vinod K.. 1984). ) Latest edition.. Ministry of Finance. Speeches of Union Finance Ministers. TataMcGraw Hill Publishing Company Ltd. . Direct Taxes: Law and Practice (Delhi :Taxmann Publications (P) Ltd. Part I (November 1977) and Part II (January 1978).

Puliani Ravi & Mahesh Puliani. Bharat Law House Pvt. 2009. Company Law Ready Reckoner. French & Ryan. Environment Protection Act. New Delhi. 4. LexisNexis. 7. . Frequently Asked Questions on Company Law (Problems & Solutions). 4. 5. Course Study Material . Suggested Readings : 1. The Institute of Company Secretaries of India . Accounts and audit. 6. 6. Ltd. Bharat Law House Pvt. 1969 (Relevant Provisions) and Competition Law. Mittal P. The Companies Amendment Act. Bindal C. 2. Industries (Development and Regulation) Act. 2009 edn. 2009 edn. Foreign Exchange Management Act (FEMA). Ltd. : 100 Objectives: The objective of the course is to familiarize the students with the nature of legal regulatory environment of corporate enterprises in India. Monopolies and Restrictive Trade Practices Act. Company Law. Mechanism of Redressal of Consumer grievances. Emerging issues in Corporate Laws and Governance. Jain D. Max. Ltd. Major Provisions. 2009 edn. 2009 edn. Bharat Law House Pvt. Manual of Companies Act & Corporate Laws including SEBI Rules. 8. 1992 – Functions of SEBI. Oxford University Press. Note : Case studies involving issues in Corporate law are required to be discussed. 7. Wadhwa Nagpur. Etc . Powers of the Central Government. 1986 – Objectives. Mayson. Provisions of the Companies Act. 1986 – Objectives. 2006 edn. Guide to Company Law. Rights of consumers. Powers of SEBI in relation to securities markets. New Delhi. 1956 and case law relating to Managerial remuneration. 2. Company Law. Guidelines for Securities issues. M. UK. K. 3. Marks. Company Law. Brenda Hannigan. Ramaiya A.Course 7151: CORPORATE LAW Time: 3 Hrs. 2009 5. Vol 1 & 2. SEBI Act. 3. 25th edn. 1951. Consumer Protection Act. 2000 (Corporate Governance Laws). K. New Delhi. Regulations. Course Outline: 1.

Bonus linked with Production or Productivity. working hours. 1936: Objects. Employees’ Provident Fund Scheme. Definitions. lock-outs. The Minimum Wages Act. registration of trade unions. remedy to worker for non -payment of minimum wages. Employees’ State Insurance corporation. 1965: Object. rights and liabilities of registered trade unions -procedure. responsibility for payment of wages. approval. 8. Employees’ State Insurance Fund. penalties. Disqualification for Bonus. retrenchment. Determination of minimum wage. lay-off. amount of compensation. 5. Employees State Insurance Scheme. Set on & Set off of Allocable Surplus. Application. Taxation of minimum wage. The factories Act. protection against attachment. powers and duties of authorities. settlements and awards. Application. unfair labour practices.Course 7152: INDUSTRIAL LAW Time: 3 Hrs. Benefits. procedure. The Trade Unions Act. The Industrial Disputes Act. Schemes under the Act. Course Outline: 1. Contribution. Marks: 100 Objective: The course is designed to provide an understanding of certain industrial legislations in the context of the Indian Socio – economic conditions. Minimum Fair and Living Wages. 9. Wings of the Corporation. 1948: Objects. The Workmen’s compensation Act. Employees’ pension Scheme. power of the authorities under the Act. The Employees State Insurance Act. transfer and closure. of workers. licensing and registration of factories . remedies of employers against stranger. Minimum & maximum Bonus. safety. The payment of Bonus Act. notice and claims. commissioners for workmen’s compensation. 1952: Objects. 1995. Constitution-Powers and Duties of the Corporation. Application. strikes . manager and occupier – their obligations. Eligibility for Bonus. The payment of Wage Act. 1923: Objects. provisions relating to hazardous process. leave etc. The Employees’ Provident Funds & Miscellaneous provision Act. wage periods. Definitions. Application of Act in Establishment in Public Sector. 1947: Objects. . Scope and Application. welfare. Deduction from wages . 4. miscellaneous provision. Determination and Recovery of Money due from and by empl oyers. penal provisions. distribution of compensation. remedy available to worker for delay or unauthorized education. 1926: Objects. Max. time -limits. Employees’ Deposit linked Insurance Scheme. 1948: Objects. 3. reference of industrial disputes. 2. authorities for settlement of industrial disputes. Employer’s liability for compensation. Calculation of amount payable as Bonus. health. 6. 7. 1948 : Objects. Advisory Board.

Employees' Provident Funds and Miscellaneous Provisions Act. 1972: Object. P. P. Singh Avtar.10. Sharma J. Suggested Readings: 1. 2nd edn. Eastern Book Company. Labour and Industrial La w. continuou s service. 1948 with Frequently Raised Queries. New Delhi 6. 2. New Delhi . P. P. payment of Gratuity. 1948 with Frequently Raised Queries . 2nd edn. Bharat Law House Pvt. Employees' State Insurance Act. Compulsory insurance. Digest of Labour Cases-1990 –2009. Delhi. Sharma J. 9th edn. Universal Law Publishing Co Pvt Ltd. Ltd. New Delhi 7. Recovery of Gratuity. Sharma J. 2009. L. Lucknow. New Delhi. Protection of Gratuity. 2009. Ltd. Factories Act. Bharat Law House Pvt. Sharma J. Kumar H. Nagpur. L. 4. Malik P. Wadhwa and Company. 2009 edn. Ltd. Nomination. Introduction to Labour & Industrial Law. Ltd. Bharat Law House Pvt. 2009. 2009. . 3. controlling authority. 2009. 2nd edn. Bharat Law House Pvt. Simplified Approach to Labour Laws 3rd edn. 5. 1952 with frequently Raised Queries including Schemes & Rules. The Payment of Gratuity Act.

Human Resource Development. Jon M. Desimone. 2009 2. Utilization of HRD efforts. armed forces. and Randy L. L (ed). This course is intended to make students capable of applying the principles and techniques as professionals in organizations they work for. Emerging Issues in HRD: Creating awareness and commitment to HRD. developmental supervisor. processes and outcomes. Motivational aspects of HRD. Van Nostrand Reinho ld.) 5. Designing and Planning Human Resource Systems. HRD in Organizations: Government organizations. South Western Educational Publishing. Rao. Oxford and IBH. human resource mobilizations. Corporate Human Resources Development. strategic interventions in HRD sector and target groups. New Delhi. factors to HRD climate. 3. HRD Activities: HRD culture and climate. Case Studies: Some Studies involving the learning from the course are required to be discussed. Role of trade unions. Line manager and HRD. Suggested Readings: 1. HRD mechanisms. Human resource development: Concept and evolution. HRD for Workers: HRD mechanisms for workers. 1980. 4. measurement of HRD climate. Werner. HRD and Management: Attitude of top management towards HRD. HRD Conceptual base. 2. private sectors and public sectors units. HRD instruments. Trends and Practices. 1985. Future of HRD. police and industry. Marks: 100 Objective: The objective of the course is to make student aware of the concepts.Course 7161 : HUMAN RESOURCE DEVELOPMENT Time: 3 Hrs. educational institutions. 6 th Edition. Max. Determinant needs.V. 3. Industrial relations and HRD. Course Outline: 1. Elements of HRD climate. International comparison of HRD (Commonalities and differences. HRD. Nadler. Parek V. techniques and practives of human resource development. and T. .

1997. matching organizational training needs. 1979. Course Outline: 1. Training Methods: Three Stages of training (Preparatory. Bombay. problems of evaluation. Making the Training Process Work . Training and Learning: The learning process.Course 7162 : TRAINING AND DEVELOPMENT Time: 3 Hrs.. 3rd Edition. Evaluation of Training and Development. Two Indian case studies to be discussed in the class. Lynton R. steps involved in evaluation. 2nd Edition. 5. Assessing curriculum needs. Jack J. training guidelines. 6. Phillips. 3. Training for Development. training needs assessment -various approaches (the job and the Individual). U. The knowledge so obtained will make them capable of providing training to Human Resource of a business firm. Conceptual Framework: The functions of training. Pareek. kinds of training. Criteria for evaluation. Harper and Row. experience versus training. learning curve. Suggested Readings: 1. Handbook of Training Evaluation and Measurement Methods . analysis and costing of training. Developing training materials. 1990. Emerging Pattern of Training and development in India. 3. Handbook of Training and Development Jaico. Max. Factors effecting successful training process. Prior John. Skills of a successful trainer – Internal and external trainer. principles of learning. Donald F. 2. experiential versus non -experiential methods. Michalak and Edwin G. Yager. Publishing House. Advantages and disadvantages of basic needs asse ssment techniques. New York. relationship of training to organizational and individual goals. programmed instructio n. methods for training evaluation. New Delhi. Training Needs Assessment and Curriculum Development: Identification of Training and Development needs. and Emerging Pattern: Reasons of evaluating training. Gulf Publishing Co. . On the job and off -the job methods. 4. Houston. Vistaar. 1997. system approach to training. 4. 2.. Marks: 100 Objective: The objective of the course is to familiarize the students with basic concepts and principles of Training and Development of Human Resource and train them to understand the learning environment of a firm. curriculum standards. implementation and follow up stage). transfer of training. Case Studies: Some cases to be discussed in the class relating to the learning from the course to business world are required to be discussed.

negotiation skills. behavioural science input/contribution and models. 8. An Introduction to Collective Bargaining and Industrial Relations. Conciliation. Unilatarist. J. & A. variables of comparative analysis (culture. Industrial Democracy: concepts and scopes of industrial democracy. Public policies and union management relations. Kochan. strategies for making participation work and making participation more effective. The course will make them understand the importance of industrial relatio ns for an organization and how these relations provide dynamics to organizations. Issues in participation. Cross cultural aspects of union management relations . Colvin. . Statutory and non -statutory methods of industrial dispute resolution. organizational factors affecting union management relations. 6.S. Managing Industrial Relations: Regulatory mechanisms. weaknesses in trade unions. Katz. practices. union management perspectives. Trade Union Act 1926: an overview. Rationale for participation. arbitration and adjudication. Marks: 100 Objective: The objective of the course is to make student aware of the concept of industrial relations. 4. industrial conflict resolution. Pluralist and Marxist perspective of IR. Major events and international issues. politics and government. The McGraw Hill Companies. Scandinavian countries and Japan. West Germany. Harry. Union recognition. national level Federations. Historical development. 3. trade unions. politico -economic structure) Experience of UK. Goals and objectives of unions and union leadership. suspension. constitution and labour policies. trade union in India. Max. Collective bargaining. Labour Welfare: Rationale need and requireme nts. dismissal and retrenchment. mediation. 7. role of state. 2. employee discipline. Comparative Industrial Relations: principles of comparative analysis. Worker’s participation: Strategy. de -unionization strategies. Methods of industrial relatio n machinery in India. 4 th Edition. employee grievance handling. Union Management Relations: conceptual framework. Thomas A. changes affecting HR/IR perspectives. values. Trade Unionism: role of trade un ions.Course 7171: INDUSTRIAL RELATIONIS Time: 3 Hrs. Industrial Relations: Concepts and scope. Suggested Readings: 1. Course Outline: 1. Case Studies: Some Cases are required to be discussed involving learning from the course. ideologies. ILO. Yugoslavia. 5. Theories of trade unionism. perspectives in India.

2. . Venkat Ratnam.S. Farnham and Limlott. 2001. 4th Edition. Delhi. 1983. Oxford University Press. 3. Understanding Industrial Relations (2nd ed) Cassell. 4.. J. Michael Salamon. C. Industrial Relations: Theory & practice . Pearsonltigher Education. Industrial Relations: Text and Cases. 2006.

Max. 5. the re-engineering imperative in India. Marks: 100 Objective: The objective of the course is to make the students develop the art or unlearning for thinking afresh to provide new solutions to the problems which can act as benchmarks for others to follow. nature and process of planned change. Prediction of sickness. 6.Course 7172: MANAGEMENT OF TRANSFORMATION Time: 3 Hrs. 2001 5. Course Outline: 1. Leadership from Within: Concept. Management of New Technology in relation to organizational productivity and quality of work life. H. The Seven Steps to NIRVANA: Strategic Insights into e-Business Transformation. Whittaker. Learning experiences from real life case studies. Suggested Readings: 1. Prentice Hall. Non charismatic Leadership. Turnaround excellence: In sights from 120 cases . 3. Charismatic vs. 2004. and J. . New Delhi. Five steps methodology to implement BPR. Leadership from Within.H. Macmillan India Ltd. and Radford. 1997. 3. Cambridge University Press. economic and technical issues in Turnaround Management Learning from the success stories of organizations where turnaround management strategies have been adopted and sick or potentially sick companies have been turne d around. Readings and Cases in Management of New Technology. 1990. Cambridge. Behavioural. 4. 4. Harper Business. M. Response Book (A Division of Sage Publication. Management of Transformation through New Technology and Innovations: Technological revolution – adoption and adaptation of technology (problems of technology transfer). Causes and Symptoms of Sickness. Turnaround Management: Definition of sickness. Steps for developing leadership from within. the re -engineering scenario in Europe. Delhi. New York. change. The reengineering imperative in USA. Introduction: Concept. Business Process Reengineering as a tool of managing transformation: BPR – An imperative for survival. 2008. Managing Innovations. Hammer. Revival of sick unit – Role of BIFR. SICA.. 2001. Emerging Horizons of management in changing Environment. need and importance of developing leadership from within. Noori. Sawhney. Champy. Distinction between leadership from without and leadership from within. Bender. 2. Khandwalla Pradip. Reengineering the Corporation. Transformational Leadership. 2.. D. Tata McGraw Hill. induced inventions. Concepts of transformation vs. New. Instances of re engineering in Indian organizations (Case studies). Mohan and Jeff Zabin. Financial Institutions. Resistance to change. Peter Urs. Innovative Technology – autonomous vs.

Excise and customs clearance.Course 7181: INDIA’S FOREIGN TRADE AND INVESTMENT Time: 3 Hrs. Analysis of thrust export products and markets. 9. Institutional Arrangements and Infrastructure Suppo rt: Export promotion councils. Balance of Payment Account: India’s Balance of Payment account and adjustment policies. India’s trade and economic relations with EU and other regional groupings. India and regional economic cooperation in South Asia. 6. o ther service organizations. commercial and political risks. Export and trading houses. Import facilities for exports. India’s Foreign Trade: Pattern and Structure of India’s foreign trade. Foreign Trade Policy and Economic Relations: Policy making body and regulatory framework. 4. transit. Max. Export payment terms and UCDPC. Procedure for getting started in export – import business. 8. Foreign Trade Finance and Insurance: Pre -shipment and post-shipment finance. Exim Bank and foreign trad e finance. ECGC and risk coverage. Indian ports and shipping system. Infrastructure Support – Transportation and warehousing infrastructure. Course Outline: 1. Procedural and Documentary Framework – An Overview: Trade operations and documentation. 5. Trade contract and INCO terms. Sources and schemes of foreign trade finance. Regulatory framework – FEMA and its objectives and provisions. Indian Joint ventures in foreign countries and their operations. India and WTO. Coverage of Credit. 3. Bilateralism and multilateralism in India’s trade relations. 2. Other acts and regulations. Export processing/special economic zones (EPZs/SEZs) and 100% EOUs – Policy framework and operational aspect. Foreign Exchange facilities and Regulations. Export Promotion Measures and Facilities: Export promotion measures and schemes. Commodity boards/export development authorities. Marks: 100 . 7. India’s trade in service. quality inspection. India on the world trading map. Terms of trade. Trends and developments in India’s foreign trade policy. Foreign Investments: India’s foreign investment policy and flows: India’s investments abroad – pattern and structure. foreign reserves and debt situation. Objective: The objective of this course is to a cquaint the students with structure and policy framework of India’s foreign trade and investments. WTO and emerging trading environment. Foreign exchange facilities and exchange rate mechanism.

Government of India. Export Import Policy. Pipanek (ed. India’s Export Performance 1970 -85. in Scott Maurice and Deepak Lal (ed. Foreign Trade Sector. India’s Exports and Export Policies in 1960 . 5. Byres (ed. Customs and Excise Laws. Delhi. Nayyar Deepak. 1988. Nayyar Deepak. I and II.Suggested Readings: 1. 7.B. 2. Government of India. 4.). Public Policy and Economic Development – Essays in Honour of lan Little.). Vols. 6. Nayyar Deepak. Oxford 1990. Handbook of Procedures. Lucas and Gustav F. Cambridge University. 1997. Planning and Industrialisation in India . Ministry of Commerce. Underlying Factors and Constraints. Meier G. Indian Economy Recent Development and Future Prospects.. in Terance J. in Robert E. Ministry of Commerce.M. New Delhi. 3. Trade Policy and Development. New Delhi. New Delhi. Press. The State Development Planning and Liberalisation in India.). . Various issues.

Danoes. 12th ed. John D. 2. Locus of decision making. International Business Negotiations: Process and skills. International marketing mix planning – Product. International Production and Procurement: International production and location decisions. Supply chain management and global business operations. targeting and positioning. 6. 3. Motivation and leadership in international firms. Foreign market entry mode decisions and level of international involvement. price. International working capital management. and Daniel P. International managem ent information system. 2009. Resource allocation and portfolio compositions of a global firm. Organizational and Control Aspects of International Operations: Organizational design and structure of international companies. promotion and distribution decisions. International capital budgeting and portfolio investment decisions. Radebaugh. Linkages and synergies among business units across borders. Procurement for international operations – International sourcing World class manufacturing and international quality standards. Prentice Hall. International Human Resource Man agement: Selection. International management orientation. Managem ent of International Collaborative Arrangements. training and development of people in international firms. Suggested Readings: 1. International Marketing Management: International Market segmentation. Lee H . Managing communication across cultures. Approaches to international management. International Business Management: Complexities and issues. Compensation and reward systems among international firms. Objective: The course intends to acquaint the students with the management of international business operations of a business firm. Headquarter – subsidiary relationships in international business enterprises. Management of International Financial Operations. Max. Sullivan International Business: Environment and Operations. Marks: 100 . International accounting and taxation issues. 8. International business management -A strategic perspective. International capital structure decision. Cross -cultural values and business management. 4. Co-ordinating and controlling international business operati ons. 5.Course 7182 : MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS Time: 3 Hrs... International Planning: Environmental scanning and monito ring. 7. Course Outline: 1.

2009. Griffin. Wendall H. International Business: A Managerial Perspective. 12th edition. Michael S. Minor and Jeanne M. Charles..L. International Business. Michael W. Ball. . and Pustay. 2009. McGraw Hill Company. Ricky W. McNett. International Business: The Challenge of Global Competition. 4. McGraw Hill Co. W. Hill. Prentice Hall.2. 2009. New York. McCulloch. 3. Donald. Miachel Geringer.

Kirby.. Richard D. Anthony and V. 2006. Shyam Sunder. 2nd ed.J. Marks: 100 Objective: The objective of this course is to acquaint the students about the concept and application of management control system in large organizations and to make them familiar with modern control techniques. Management Control Structure: Typ es of responsibility centres. 13th ed. 4. Govindrajan. Management Control Systems . Nature of Control Function. Zero base budgeting. Management Control Process: Programming and budgeting. 6. Management Information and Control System . R. goal congruency. 1995. Irwin. Organization structure – Position of controller in the organization structure. Joseph A. Tricker. Activity Based Management. Recent Developments. 4. 7. Maciariello and Calvin J. Developments in the area of costing for control purposes such as Activity Based Costing – Concept and uses of ABC in management control. Preparation of functional budgets and master budget. Theory of Accounting and Control . Management Control System . Robert N. Control reports and follow up action. 2. Analysing and Reporting. Behavioural aspects of Mana gement Control: Motivation and Morale. 3. . Course Outline: 1. 5. Accounting Information System: Nature and significance. John Wiley and Sons. Organization goals and strategies. Budgetary Control: Analysis of variances. Uses of variance analysis in cost control. 1994. South Western College Publishing. Max. Performance budgeting. 1997. Strategic planning: Concept. Suggested Readings: 1. Problems of implementation and administration of Control System. Management C ontrol: Nature and Scope.Course 7191: MANAGEMENT CONTROL AND INFORMATION SYSTEM Time: 3 Hrs. Prentice Hall. Inter -divisional transfer pricing and measurement of divisional performance. 3. participative management. 2.

London. 5. 8. Accounting and Auditing Standards. 2008. Performance Evaluation of foreign operations. 3.. Gray. supporting and deterring forces. Foreign Operations Disclosure. Gray. Specific Reporting Issues: Regulatory Disclosure Requirements. Suggested Readings: 1. and S. methods and practices. International Accounting. Marks: 100 Objective: The objective of this course is to develop some conceptual knowledge and understanding of international accounting issues am ong students. methods. International Dimensions of accounting and control: Multinational enterprise. Horper and Row Publishers.. Pearson Education. Course Outline: 1. 3. Operational and conceptual issue. Transfer pricing. Holzer H.J. 2002 . . International Accounting. 4. John Wiley & Sons. Sandagaran S. this course makes students capable of tackling issues in prevailing regulatory environments.J.. International Accounting. Internationalization of accounting profession. S. In addition. Management Control Systems. U. Harmonisation. Frederick D. objectives. Max. International Accounting and Transnational Decisions .Course 7192: INTERNATIONAL ACCOUNTING Time: 3 Hrs. Butterworth. 2001. 7. Financial Statement Analysis of companies and countries differences in accounting principles. and Multinational Enterprises.K. 2. 2005 6. Social Responsibility Disclosures. Shirin Rathore.M. H. 6. New York. International Accounting Standards Board. strategies. foreign currency statements and Ratio Analysis. International Accounting. Radebaugh L. Meek. 5. Emerging issues in International Accounting. International and Regional Efforts in Standard Setting. Choi and Gary K. South Western. Peter. 2. International Standards setting process.S. Managerial Accounting Issues: Strategic Planning. International Accounting Prentice Hall of India. Inter-nationalisation of capital marke ts. 4. Foreign currency translations. International Standards and Organization: Advantages.

3. Economics of Non-Price Decision of firm: Research and Development and Innovation: R & D expenditure decisio n. Structure of Market and R & D. legal and institutional framework. Oxford University Press. export led industrialisation. 1979. Mukherjee. Tyson. Firms. State intervention in private sector. 2. Industry and Markets. 4. public policy and development of corporate se ctor. Perfect and workable competition. diversification. Hay. Merger. N. Financing R &D. . Transfer of Technology. Marks: 100 Objective: The objective of the course is to acquaint students of economic concepts as applied to industrial behaviour.M. 8. 1991. Lee. Dilip (Ed. Indian Industry. Morris.. 2. acquisi tion and take over. Anmol Publications. Donald and Derek J. An introduction to industrial Economics. 5. Economics of R & D. Scherer F. 3. and David Ross. Industrial Market Structure and Economi c Performance. Relationship between R & D and valuation.M. innovation. Economics of ownership structure. The course makes student capab le to analyse and take decisions in respect of a firm’s or industry’s operations. Scope and Methods of Industrial Economics: Objectives of Industrial Economics. 1990. 4. Case Studies: Some case studies involving the learning of the course are required to be discussed. Productivity and capacity utilization. Houghton Miffin Company. Boston. Economies of location and spatial structure. economies of scale and scope. 6. Economies of size: Economies of size. Max.J. Suggested Readings: 1. R.J.K. Calcutta. Performance measurement: Profi tability. Course Outline: 1. Structure and performance. Industrial inter dependence.). A. Divine P. U. vertical and horizontal integration. competition policy. Industrial and Market Structure: Pattern of Industrial Structure. Accounting measure and growth. 7. Jones and W. Policies and Performance . India. Oxford University. determinants of Market -Structure. Industrial Economics: Theory and Evidence . Copy right George Allen and Unwin Publications.Course 7201 : INDUSTRIAL ECONOMICS Time: 3 Hrs. 1997.

1994. New Delhi. Nayyar Deepak.. Economics of Non-Price Decision of Firms. . Sameeksha.K. Capacity Utilisation Industrial: Theory and Evidence. 6.K.K. Bombay. Trust. and A. (1995). Seth. Seth. Dynamics of Labour Absorption in Industry . Seth (1994). Macmillan 1980. Industrial Growth and Stagnation: The Debate in India . New Delhi. Deep and Deep Publisher.). Koutsoyiannis A.5. Deep and Deep Publication. 8. London. 7. V. (ed. V.

Course Outline: 1. Simultaneous equation system: Identification and Estimation of the model. Solution of Heteroscedasticity: Weighted Lease Squares. Detection by graphical analysis of residuals and Parks test. 5. 3) Autocorrelation: nature and causes. Relaxing the assumptions of the basic linear model: 1) Multi collinearity: Perfect and imperfect multicollinearity. 3. Forecasting. 2. Solution for AR (1) acheme. Extensions of the basic linear model: 1) Model transformable to linear form: Estimation of elasticity by log -linear models. 2) Qualitative variables: Qualitative independent variables and dependent variables (into only). 2) Heteroscedastici ty: Nature and Causes. Evaluation o f Forecasts. probability distributions (review). Hypothesis testing involving more than one parameter. polynomial regression models (esp q uadratic). applications of dummy variables. Sales. Mean Squared error. desirable qualities of models . The 3 variable model. . Max. 6) Simultaneous Equation Bias. RMS error. Time dummy. estimators. detection and solution. OLS AS BLUE. Random variables. model specification. stochastic variables and the stochastic error term . maximum likelihood estimators (definition). lin-log models. Growth rates by semi -log models. The multiple regression model. desirable qualities of a good estimator. Marks: 100 Objective: The objective of the course is to acquaint students of the methodology of econometrics and make them capable of applying it to business problems. Goodness of fit: R -squared and adjusted R-squared. Derivation of Ordinary Least Squares Estimators. 4) Error in measurement.Course 7202: APPLIED ECONOMETRICS Time: 3 Hrs. 5) Specification bias. Consequences. 7. Consequences. 6. intercept dummy and structural change. The emphasis will be on application aspects with theoretical understanding. Detection by graphical analysis and D -W Test. partial regression and correlation coefficients. Basic Concepts: Definition and scope of econometrics. Variances and Standard deviations. Cost. Case Studies: Case Studies involving estimation single and simultaneous equation system are required to be discussed. consequences of multicollinearity. Estimation and specifications: Demand. Properties of OLS estimators. Tests of significance t and F tests. Production and Consumption functions. assumptions of the classical linea r model. 4. evaluating an econometric model.

2. et. Prentice Hall. 4. McGraw Hill. A. Rubinfied. 6. . Pindyck R. 3. I & II Blackwell Publishers. 5. Bodkin.. Techniques and Applications . and D.. McGraw Hill Book Company. Johnston. McGraw Hill 1991.). Macmillan. New Delhi. Pesaran M. 1994. 3rd ed. Upper Saddle River NJ. Theory of Econometrics. Econometric Theory and Models . Intricigalor Michael D. Handbook of Applied Econometric. 1996. 7.. D.E. Vol. Application of Econometrics . Introduction to the Theory Practice of Econometric . 1992.. Econometric Models. Econometric Methods. Ronal G. al.. 1998. Hashem and Peter Schmiod (Ed. J. John Wiley and sons. New York. 8. Judge George G.Suggested Readings: 1.S. Cheng Hsiao. Gujarati. Julia Malden. Hartiage Publishers 1983. Koutsoyiannis. Essentials of Econometrics .

Decision support system (DSS). WAN. Programming Language. Vikas Software Manuals. Quality of information role of IT in information generation and value addition. Presentation. Max. 5. Graphics and Spreadsheet Application Software. Introduction to Data Information . Databases Management System: Concept of Database Mana gement System. Expert system. Leon a. super. Data computers -its main component and configuration. SQL. Queries and Reports. Desktop Application: Important features of Word processing. Database Design – Physical and Logical. Deborah and Charles S. Client side programming and server -side programming. and Jane P. 7. 2. Comer. Application Software. Laudon. Recent developments in Computer Application. 8. 4. Laudon. Statistical Packages: for Analysis of Variance Multi-variate analysis.. Ltd.Physical and Logical.Course 7211 : COMPUTER APPLICATIONS IN BUSINE SSS Time: 3 Hrs. Client server Architecture. Cluster Discriminant and Regression Analysis. Douglas E. mini. Computer Hardware and Software: Types of computer systems – micro. Networking Topologies Data communication. (2007). (2003). WWW as a marketplace. parker (2007) Fundamentals of Computers (New Delhi : Learning India Pvt. MAN.) 3. 2. Changing decision making scenario. (2002) Fundamental of Information Technology. Morley. database Design . Course Outline: 1. Suggested Readings: 1. Operating system. 4. the Internet Book. 3. and Leon M. Wireless Mobile Communication. 6. Web page and Website. Management Information Systems (New Delhi: Prentice Hall of India). Domain Name System. mainframe. Management information system: Transaction processing system (TPS) Traditional v/s contemporary TPS. Distributed Databases. Internet and World Wide Web: History and future of Internet. Data bases and tables Forms. Kenneth C. and knowledge and IT. Factor. Broad Band Communication. Fundamentals of Networking and Communication: LAN. . Web client and Web Server. New Delhi : PHI Learning Private Limited). Personal Database Mana gement System: Concept of Database Management System. Marks: 100 Objective: The purpose of this course is to equip the students with fundamental aspects of computers and communication and their application in Commerce.

Web counters. Web site design principles. Product and service digitisation. . characteristic featur es of EDI service arrangement. Risk management approach to e -commerce security. Environment of E-Commerce: Issues regarding language. Firewalls. Applications of e-commerce to supply chain management. 8. Risk management options for epayment systems. Role of web site in B2C e -commerce. Alternative methods of customer communication such as e -mail. Vans. 7. 4. 6. Set standards. Global trading environment and adopting of e commerce. S ecurity tools. Future o f Web. Web-site Design: Web sites as market place. Course Outline: 1.based Commerce and equip them to assess e-commerce requirements of a business and develop e -business plans and to interact with various IT professionals who m ay be developing e-commerce applications. Costs of EDI infrastructure. Digital identity and electronic signature. Post sales services. Marks: 100 Objective: The purpose of this course is to develop understanding of Web . Applications to Customer Relationship Management. E-mail etiquette and e-mail security. Order receipt and accounting. BBA. B2B. B2C. Data and message security. fulfilling and delivery. credit cards. electronic purses and debit cards. 3. Reasons for slow acceptability of EDI for trading. Legal environment-borders and jurisdiction. Electronic Payment System: Types of payment systems –e-cash and currency servers. Using public and private computer networks for B2B trading. Business to Consumer E-Commerce Applications: Cataloging. culture and infrastructure. Evolution of World Wide Web. Order billing. EDI and paperless trading. Introduction to Electronic Comm erce: Meaning. Security Issues in E-Commerce: Risks of e-commerce –Types and sources of threats. EDI architecture and standards. contracting and contract enforcement. push and pull approaches. Order selection and prioritisation. XML. Business Models of E-Commerce. Business to Business E-Commerce: Need and alternative models of B2B e commerce. Business application of e-commerce. e-cheques. Operational. B2G and other models of e commerce. Web site strategies. credit and legal risk of e -payment. Internet based EDI. nature and scope. Order planning and order generation. XML -EDI and its application. 2. Order scheduling . Client server network security. E -marketing-Traditional web promotion. Encryption and concepts of public and private key infrastructure. Max. Remote servicing. procurement and online marketing and advertising. Web advertisements. smart cards. 5. Cost estimation ad pricing. Protecting electronic commerce assets and intellectual property.Course 7212 : E-COMMERCE Time: 3 Hrs.

Kalakota. Taxation and e-commerce. Factor Analysis. and Carol Guercio Traver (2002) E -commerce: business. Smith. Business 2. technology. (2007). Awad. ANOVA. Cyber laws in India and their limitations. Small sample tests such as. and Dave Chaffey (2005). Ravi and Marcia Robinson (2001). Elias M. F-test and Chi-Square test. 4. P.) . eMarketing eXcellence. Laudon. Electronic Commerce: From Vision to Fulfillment (New Delhi : Pearson Education). 2. Discriminant Analysis. Statistical Packages: Use of specific packages in areas like Multiple Regression. society. Con -joint analysis. Suggested Readings: 1. Ethical Issues in e commerce. 3.International cyber laws – cyber laws – Aims and salient Provisions.R. Kenneth C. The Heart of eBusiness (UK : Elsevier Ltd.0: Roadmap for Success (new Delhi : Pearson Education). 9. (New Delhi : Pearson Educatin).

Accident. Insurance as a device to hedge risk. Financial Structure. Personal Accident: Scope of Various covers. Suggested Readings: 1. Claims. Fire Insurance – Types of Policies – Floating Policies and Declaration Policies. Course Outline: 1. Max. Doctrine of informal Warranties and beneficent interpretation. Financial reporting. Banker’s Indemnity Insurance and other important insurance covers. . Pitaman. Marine and Aviation Insurance. Buying a health insurance policy. Engineering Insurance: Machinery Breakdown Insurance – Contractors All risks Insurance and various other policies – Miscellaneous Annual Policies – Advance Loss of Profits Insurance. various insurance policies and their structure along with the legal dimensions involved. marketing. the risk and its management. Marks: 100 Objective: This course aims at a familiarizing the participants with the concept of insurance. Organization and Administration of Insurance: Management Organization: Departmentalisation. Interpretation of the Contract. Health Insurance: Medical Insurance Types of Health Insurance Coverages. Government as Insurer and a regular. and loss control. 2. Elements of insurable risk. W. Development life. Dinsdale. special purpose policies. 5.Course 7221 : INSURANCE MANAGEMENT Time: 3 Hrs. Classes of life insurance. Motor Insurance – type of: Vehicles and their Policies – Rules & Regulations – Policy Forms. Endorsem ents and Clauses – fire Protection System. Industrial Risk Insurance. retention and re-insurance. Functions of Insurer. Family income. Functions and Scope of Fire. Life and Health Insurance: Life Insurance and annuities broad c lassification of Life insurances. Exclusion of Coverages. 3. Public Liability Policy: professional Indemnities – Employers’ Liability Insurance. Joint Life Policies. Insurer’s Investments. classification and burden of risk. Marine Insurance including Inland Rail/Road Transit insurance. earned surplus and profitability. characteristics of an Insurance Contract.A. Family policy. Family maintenance. 1971. Peril and hazard. “Elements of Insurance”. Conceptual Framework: Risk. Aviation insurance: Special Features – types of Cover. Legal frame work of Insurance: Insurance and Law of Contracts. 4. re serves of property and liabilities of insurer. Consequential Loss Insurance – Standard Consequential Loss Policy Form – Conditions. Structure of Ind ian Insurance Industry. This course also aims at providing the knowledge of Insurance Company’s Management. Engineering. underwriting and pricing of insurance. Health insurance contract. Principles and Practices of General Insurance: Meaning. Discounts – Special Rating of Large Industrial Risks. types of losses covered. Miscellaneous (Accident) Insurance: Fidelity Guarantees and Bonds – Burglary Insurance – Money-in-transit Insurance.

London. Denis Riley. . Nicholas Legh – Jones. 4. John Birds and David Owen. 11th Edition.J . 1977.. Prentice Hall Inc. 5th Edition. “Introduction to Risk Manageme nt and Insurance”. “Consequential Loss Insurance an d Claims”. “ MacGillivray on Insurance Law”. 4th edition.2. 2008 . 3. Dorfman Marks S. Englewood Cliffs N. London: Sweet & Maxwell. Sweet & Maxwell..

Marks: 100 Objective: The purpose of this course is to equip the student with the principles and techniques of actuarial practice. R. The paper requires at least a prior general knowledge of mathematics and statistics. Temporary and defer red annuities and assurances. Single life annuities and assurances. Loans repayable by installments. Select and other tables. Special annuities and assurances. Max. Cambridge [Eng. Underwood. Capital redemption assurance. . Annuities -certain. “The Elements of Actuarial Science ”. 3. 2. Harry Freeman. 1970. Pitman. 2nd Ed.A. Joint-life Annuities and Assurances: Value of and premiums for joint -life and contingent annuities and assurances. Suggested readings: 1. “Mathematics for Actuarial Students ”. Periodical payments. Life Contingencies: Mortality tables.E.] Published for the Institute of Actuaries and the Faculty of Actuaries at the University Press. Commutation columns. Complete annuities. Valuation of simple loans and debentures. 2.W. “Compound Interest and Annuities – Certain”. 4th Edition. Basic Mathematics: Basic functions.Course 7222 : ACTUARIAL PRACTICE Time: 3 Hrs. Policy value.. Elementary functions. Cambridge at the University Press. the central death rate. 3. Course Outline: 1. Conversion tables. Simple methods of determining the rate of interest in a transaction. Donald D. 1949.

Course (Revised Programme) Part I I I I I I I I Semester I II I I II II I II Marks Duration (Hours) 3 3 3 3 3 3 3 –I pulsory Courses Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions Managerial Accounting Financial Management and Policy Marketing Management 75 75 75 75 75 75 75 75 100 100 100 100 100 100 100 – II 75 75 75 75 3 3 3 3 6301 6302 6402 6401 Strategic Management Accounting Theory and Practice Human Resource Management International Business II II II II III III IV IV 100 100 100 100 3 3 3 3 pulsory Courses Strategic Management Accounting Theory and Practice Human Resource Management International Business nal Courses nal Group 1 er 1 er 2 nal Group 2 er 1 er 2 75 75 75 75 3 3 3 3 … … … … Elective 1 (Paper 1) Elective 2 (Paper 1) Elective 1 (Paper 2) Elective 2 (Paper 2) II II II II III III IV IV 100 100 100 100 3 3 3 3 62 .Com. Programmes M. Course : Comparative Statement of Existing and Revised M.Com. Course (Existing Programme) Marks Duration (Hours) 3 3 3 3 3 3 3 3 6101 6202 6103 6102 6203 Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions 6201 Managerial Accounting 6104 Financial Management and Policy 6204 Marketing Management M.Com.Com.M.

Applied Economics Industrial Economics Applied Econometrics p EC-Computer Application and Information Technology Computer Application in Business E-Commerce 75 75 75 75 3 3 3 3 II II II II III IV III IV 100 100 100 100 3 3 3 3 p EF1 – Finance .Human Resource Management – I Human Resource Development Training and Development 75 75 3 3 II II III IV 100 100 3 3 63 .I 7161 Human Resource Development 7162 Training and Development II II III IV 100 100 3 3 Marks p EE .nal Papers Marks Duration (Hours) Elective Papers student shall be required to choose any two groups from the following s: 75 75 75 75 3 3 3 3 p EA .II 7111 Project Management and Financial Services 7112 International Financial Management Group G: Human Resource Management .Semester III.Accounting Management Control and Information System International Accounting Duration (Hours) Any two groups from the following electives to be selected at the commencement of M.I Financial Market and Institutions Security Analysis and Portfolio Management p EF2 – Finance . While the first paper of each of the selected groups will be taught in Semester III. Group J: Accounting 7191 Management Control and Information II III 100 3 System 7192 International Accounting II IV 100 3 Part Semester Group K: Applied Economics 7201 Industrial Economics 7202 Applied Econometrics Group L: Computer Application and Information Technology 7211 Computer Applications in Business 7212 E-Commerce Group A: Finance – I 7101 Financial Market and Institutions 7102 Security Analysis and Portfolio Management Group B: Finance .2 Project Management and Financial Services International Financial Management 75 75 3 3 II II III IV 100 100 3 3 p EH1 . Part II . Com. the second paper of each of the selected groups will be taught in Semester IV.

Taxation Management Principles and Practice of Taxation and Indian Tax System Corporate Tax Planning p EL .Marketing I International Marketing Marketing Research 75 75 75 75 75 75 75 75 3 3 3 3 3 3 3 3 II II II II II II II II III IV III IV III IV III IV 100 100 100 100 100 100 100 100 3 3 3 3 3 3 3 3 p EM2 – Marketing .Corporate and Industrial Laws Corporate Law Industrial Law 64 .I 7121 International Marketing 7122 Marketing Research Group D: Marketing .2 Industrial Relations Management of Transformation 75 75 Marks 75 75 75 75 p EI-Insurance Insurance Management Actuarial Practice 3 3 Duration (Hours) 3 3 3 3 Group H:Human Resource Management – II 7171 Industrial Relations 7172 Management of Transformation Group M: Insurance 7221 Insurance Management 7222 Actuarial Practice Group I: International Business 7181 India’s Foreign Trade and Investment 7182 Management of International Business Operations Group C: Marketing .Human Resource Management .2 Advertising and Sales Management Consumer Behaviour p ET .II 7131 Advertising and Sales Management 7132 Consumer Behaviour Group E: Taxation Management 7142 Principles and Practice of Taxation and Indian Tax System 7141 Corporate Tax Planning Group F: Corporate and Industrial Laws 7151 Corporate Law 7152 Industrial Law II II Part II II II II III IV Semester III IV III IV 100 100 Marks 100 100 100 100 3 3 Duration (Hours) 3 3 3 3 p EIB-International Business India’s Foreign Trade and Investment Management of International Business Operations p EM1 .

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