(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009


Annexure – III

(Revised Semester based Course Proposal)

Rules, Regulations and Course Contents

Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011

M.Com. Syllabus as per revised course structure to be effective from Academic Year 2009-10 and onwards

(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009)

I Proposed M.Com. Programme Structure 1-3


Scheme of Examination, Pass Percentage, Promotion Criteria etc.



Course Contents and Reading Lists of M.Com. Programme

6 - 83


Comparative Statement of Existing and Revised M.Com. Programme

84 - 86

MASTER OF COMMERCE (M.Com.) DEGREE (Examination Scheme) 1. A candidate seeking admission to M. Com. course must have: I. Passed B.Com. (Hons.) degree from University of Delhi or any other University recognized equivalent th ere to, with at least 50% marks, II. Passed B.Com. (Pass) or B.Com. Degree from University of Delhi or any other university recognized equivalent there to, with at least 55% marks. III. Passed B.A. (Hons.) Economics degree from University of Delhi or any other university recognized equivalent there to, with at least 50% marks. IV. Passed B.B.S., B.B.A., B.I.F.A. and B.B.E. degree from University of Delhi or any other university recognized equivalent thereto, with at least 60% marks Note: 1. The eligibility conditions for admission to M. Com. course are same for the regular and the correspondence (SOL) students. 2. Candidates appearing for the final year degree examination may also apply provided they are able to produce their mark sheets before 15 th October, 2009.

2 (a) Subject to the control and general supervis ion of the Academic Council, the instruction and routine in the M.Com. Course shall be under the direction of the Dean, Faculty of Commerce and Business and the Head, Department of Commerce. (b) Except in respect of his/her work in the Course each stu dent shall remain under the control and discipline of his/her own College e.g., a student expelled from his/her college is /pso-facto expelled from the Course. 3. 4. English shall be the medium of instruction and examination. Examinations shall be conducted at the end of each Semester as per the Academic Calendar notified by the University of Delhi


The scheme of examination shall be as follows:

The M.Com. Programme is divided into two parts as under. Each Part will con sist of two Semesters. Part - I Part – II First Year Second Year Semester Semester I Semester III Semester Semester II Semester IV

Notes: 1. the student may opt for any one of the interdisciplinary courses specified in the syllabus. 2. Papers Marks Written Internal Assmnt. The elective groups in the Semester IV w ill remain the same as the ones selected in Semester III.: Elective I (Paper 1) Paper ---.The schedule of papers prescribed for various semesters shall be as follows.: Elective I (Paper 2) Paper ---. the student may opt for any one of the interdisciplinary courses specified in the syllabus. 6202. . 3. no change in selected groups will be allowed later.) Credit (Hrs. Once a group has been selected.: Elective II (Paper 1) Total Part II : Semester IV Paper 6401 : International Business Paper 6402 : Human Resource Management Paper ---. Part II .Semester III. Com. the second paper of each of the selected groups will be taught in Semester IV. While the first paper of each of the selected group s will be taught in Semester III. 6203 and 204) for this semester.) Part I : Semester I Paper 6101 : Organization Theory and Behaviour Paper 6102 : Statistical Analysis Paper 6103 : Economic Analysis Paper 6104 : Financial Management and Policy Total Part I : Semester II Paper 6201 : Managerial Accounting Paper 6202 : Business Environment Paper 6203 : Quantitative Techniques for Business Decisions Paper 6204 : Marketing Management Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the compulsory papers mentioned above (namely paper 6201. Total Marks Dura tion (Hrs. Part II : Semester III Paper 6301 : Strategic Management Paper 6302 : Accounting Theory and Practice Paper ---. Grand Total 1600 64 Elective Groups: Any two groups from the available electives to be selected at the commencement of M.: Elective II (Paper 2) Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the two compulsory papers (namely Paper 6401 and Paper 6402).

the list of elective groups which will be offered durin g the semester depending upon the faculty members and the demand of electives. Group A: Finance – I Paper 7101 Financial Market and Institutions Paper 7102 Security Analysis and Portfolio Management Group B: Finance .II Paper 7131 Advertising and Sales Management Paper 7132 Consumer Behaviour Group E: Taxation Management Paper 7141 Corporate Tax Planning Paper 7142 Principles and Practice of Taxation and Indian Tax System Group F: Corporate and Industrial Laws Paper 7151 Corporate Law Paper 7152 Industrial Law Group G: Human Resource Management .I Paper 7121 International Marketing Paper 7122 Marketing Research Group D: Marketing .I Paper 7161 Human Resource Development Paper 7162 Training and Development Group H: Human Resource Management – II Paper 7171 Industrial Relations Paper 7172 Management of Transformation Group I: International Business Paper 7181 India’s Foreign Trade and Investment Paper 7182 Management of International Business Operations Group J: Accounting Paper 7191 Management Control and Information System Paper 7192 International Accounting Group K: Applied Economics Paper 7201 Industrial Economics Paper 7202 Applied Econometrics Group L: Computer Application and Information Technology Paper 7211 Computer Applications in Business Paper 7212 E-Commerce Group M: Insurance Paper 7221 Insurance Management Paper 7222 Actuarial Practice .List of Elective Groups The Department will announce in the beginning of the respective semester.II Paper 7111 Project Management and Financial Services Paper 7112 International Financial Management Group C: Marketing .

the student will be promoted automatically from I to II and III to IV Semester. (a) Minimum marks for passing the examination in each semester shall be 40% in each paper and 45 % in aggregate of a semester. (e) Successful candidates will be classified on the basis of the combined results of Part-I and Part-II examinations as follows: Candidates securing 60% and above : Candidates securing 50% and above. 6. The minimum percentage of attendance required will be notified by the D epartment at the commencement of the session.Interdisciplinary Course Interdisciplinary Paper A (Part I: Semester II) Interdisciplinary Paper B (Part II: Semester IV) The list of specific interdisciplinary paper s will be announced at the commencement of the academic session.e. However. arranged by the Department/ College from time to time. Pass Percentage & Promotion Criteria (a) The minimum marks required to pass any paper in a semester shall be 40% in theory and 40% in Practical. Com. The student must secure 40% in the End Semester Examination and 40% in the total of End Semester Examination & Internal Assessment of the paper for both theory & practical separately. (c) A student shall be eligible for promotion from 1 st year to 2 nd year of the course provided he/she has passed 50% papers of I and II Semester taken together. (b) However. (b) No student will be detained in I or III Semester on the basis of his/her performance in I or III Semester examination. However. they shall have the option to remain the . 7. a candidate who has secured the minimum marks to pass in each paper but has not secured the minimum marks to pass in aggregate may reappear in any of the paper/s of his choice in the concerned semester in order to be able to secure the minimum marks prescribed to pass the semester in aggregate. i. Programme. wherever applicable. ATTENDANCE REQUIREMENT The students are required to attend tutorials. up to 60% : Candidates securing 40% and above. he/she will have to clear the remaining papers while studying in the 2nd year of the programme. up to 50% : I Division II Division III Division 8. (c) No student would be allowed to avail of more than 3 chances to pass any paper inclusive of the first attempt. seminars etc. (d) No student shall be admitted as a candidate for the examination for any of the Parts/Semesters after the lapse of four years from the date of admission to the Part-I/Semester-I of the M.. (d) Students who do not fulfill the promotion criteria (c) above shall be declared fail in the Part concerned.

A student who has to reappear in a paper prescribed for Semester II/IV may do so only in the even Semester examinations to be held in April/may. (b) 10. 9. 11. The weightage given to each of these components in a combination shall be decided and announced at the beginning of the semester by the Department in consultation with the teachers. 12. The duration of writt en exanimation for each paper shall be three hours. The system so decided will be communicated by the Department to respective colleges. (a) The system of evaluation shall be as follows: Each course will carry 100 marks.marks in the papers in which they have secured Pass marks as per Clause (a) above. Regular as well as ex-students shall be permitted to appear/reappear/impro ve in courses of Odd Semesters only at the end of Odd Semester and courses of Even Semesters only at the end of Even Semesters. The remaining 70 marks in each paper shall be awarded on the basis of a written examination at the end of each semester. seminar. Examinations for courses shall be conducted only in the respective odd and even Semesters as per the Scheme of Examinations. (e) A student who has to reappear in a paper prescribed for Semester I/III may do so only in the odd Semester examinations to be held in November/December. Any student failing in all the papers of old scheme of a Part in the old scheme shall have to opt for the new scheme of examination of that part but the course will have to be completed in three years as stipulated. of which 30 marks shall be reserved for internal assessment based on a combination of tutorials. . term papers. project work. classroom participation. The old scheme of examination will continue for three years from the year of commencement of New Scheme of examination. tests. and attendance.

Motivation and organi zational effectiveness.P. S. Organizational Theories and Behaviour: Classical. 2007. Cognitive evaluation.COM. Contemporary theories of motivation (ERG. values. Bases of Power. Group Decision making and Communication: Concept and nature of decision making process. Leadership effectiveness. Feedback. TA. Prentice Hall of India Pvt. personality and emotions. Max.. Behavioral approach.. New Delhi. Case Studies: Some cases of real business world are required to be discussed. models. Luthans. management of stress. Theory X and Theory Y. 3. commu nication effectiveness in organizations. 3. consequences of stress on individual and organi zation. equity) expectancy model. Ltd. Authority. Ltd. Power and conflict. 11th Edition. Contributing disciplines to the OB. Marks: 100 Objective: The objective of the course is to develop a theoretical understanding among students about the structure and behaviour of organiza tion as it develops over time. Maslow’s Need Hierarchy. levels and conflict resolution strategies. New York. Behavi our modification. Individual and organi zational factors to stress. Power. 2.. 4. Individual versus group decision making. Organizational Behaviour (13th edition). Bureaucratization of organi zations. power tactics. The course will also make them capable of realizing the competitiveness for firms. determinants. Neo -classical and Contemporary. 2007. challenges and opportunities of OB. formal and informal structure. 3rd ed. Two factor theory. Contemporary issues in leadership . PROGRAMME Course 6101: ORGANIZATIONAL THEORY AND BEHAVIOUR Time: 3 Hrs. Fred. 6. attitudes. Organizational Development: concept and intervention techniques. Motivation: Need hierarchy. Perceptual process. Robbins. Flat and Tall structures. Johari Window. 2008.. sources of conflict patterns. Individual Behaviour: Foundations of individual behaviour. Transaction cost and organizational behaviours. Suggested Readings: 1.III : COURSE CONTENTS AND READING LISTS OF M. Robins S. Organizational Theory: Structure Design and Application. Power and Conflict: Concept and theories. 5. Organizational Development and Stress Management: Concept and determinants of organi zational culture. . 2.P. Organizational Behaviour. Organizational Behaviour-concepts. models of communication. Chris Argyris behaviour patterns.. goal setting. status. Course Outline: 1. Nominal group technique and Delphi technique. Leadership. Organizational Culture. Mc Graw Hill International. Prentice Hall of India Pvt. Situational approach.

R. 5. Poisson. Properties of an estimator. Max. Large sample tests for proportions. 2. 4. Theory and Problems of Statistics . Probability and Expectation: Approaches to probabi lity. Point Estimation and interval estimation. Acceptance sampling. Schaum Publishing Company. Complete Business Statistics. Hypothesis Testing. means and standard deviations.Course 6102 : STATISTICAL ANALYSIS Time: 3 Hrs. and D. Levin. Small sample tests –t and F tests. Spiegel. Sampling distribution of a statistic and its standard error. Statistics for Management. Statistical Decision Theory: Risk and uncertainty.) .S.. Exponential. Expected value approach. Margina l analysis. Course Outline: 1. 2.. Power of a t est. Median test and Rank correlation test. Prentice-Hall of India. Marks: 100 Objective: The objective of the course is to acquaint students with some of the important statistical techniques for managerial decision making . 8. Mathematical Expectation. R. Pohl. Norval F. Kazmeir Leonard J. Sign test. Addition. M. 6. 4. Beta and Normal Distributions. Amir D. Statistical Quality Control: Control charts for variables and attributes. Decision tree. Aczel. 9.I. Rubin. Non-Parametric Tests: Chi-square test.The emphasis will be on their applications to business and economic situations. 7. Probability Distribution: Binomial. Sampling and Sampling Distributions: Methods of sampling. Regression Analysis: Simple and multiple linear regression analysis up to three variables. Basic Statistics for Business and Economics . 3. McGraw Hill. 1999. Suggested Readings : 1. Design of Experiments and analysis of variance. multiplication and Bayes Theorem. 3. McGraw Hill International (2 nd ed. Case Studies: Application of statistics to some cases of business enterprise are required to be discussed.

scope economies. Cost function: Classificatio n of costs. Monopoly. Transfer Pricing. regulatory aspects of monopoly. satisficing theory etc. oligopoly. CES. VES and Translog. Game theory and oligopolistic behaviours. Course Outline: 1. Economics of information: Symmetric and Asymmetric Information . theory of attributes. Efficiency and the firm. Social cost of Monopoly. behavioural approaches. Problem of estimating cost and production functions. Industrial innovation and technology and technological environmental forecasting. The effort is to make them capable of using various concepts to deal with business problems in a globalised economic environment. 5. Technological change and t he global market economy: Impact of technological change on productivity. Demand for durable goods. Inter – temporal demand function. Adjusting business decision for risk. labour and market structure. Law of variable proportion. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of micro -economic theory and their use in business decision making. Discriminating monopoly. 3. 4. Factor pricing: Elements of factor pricing. Empirical production function: Cobb -Douglas. Expansion path and Multiproduct firm. Indifference curve analy sis. scale economies. Max. risk -return evaluation. Pricing and wages. growth theories. isoquants ridge lines. isoclines. Profit theories and profit management. 8. Firm and its objectives: Theories of the firm. Monopolistic competition. Dumping and other practices. Basis of pricing. The type of goods and the demand function. Competition and markets. Production and Cost: Production f unction. 9. 2. snob appeal. risk preference. Consumer Behaviour: Determination of demand. Relating the structure with market situations. Duality between production and cost function . ma nagerial theories. 7. Price and output relationship under different market structures: Perfect Competition. Concept of productivity. Indifference preference. Slutsky’s analysis of demand. short run and long run cost functions.Course 6103: ECONOMIC ANALYSIS Time: 3 Hrs. . duopoly . Risk and uncertainty and the Decision making: Concept of risk. isocost lines. Revealed preference. Demand and supply of factors of production. Estimation of cost function. Minimum wage and price structure. Barrier to entry. Estimation of production function. return to scale. band wagon effect and the demand function. Relevance of profit maximization in the modern context. risk aversion. labour pricing. 6. Pricing practices: Economics of advertisement costs. Bilateral monopoly.

Inc. 1988. New Delhi. Modern Microeconomics. Theory and Applications .. Book Company. Lazear. Pindyck Robert S. New York. John P. Koutsyiannis. 4. Varian. Micro Economics. Edward P. Homewood Illinois. . 2. Third Edition. Madala G. Oxford University Press.. Sen Anindya. Richard D. Prentice Hall of India. 5. Micro-Economic Theory.. Tirole J. Norton. Irwin. Gould. The Theory of Industrial Organization. Cases: Some cases involving the use of concepts of the micro -economics are required to be discussed. 1992. 1996. Cambridge MIT Press. Rubinfeld. and Daniel L.S. Macmillan Press Ltd. 6. A. and Ellen Miller. New Delhi. 3). (1998 Reprint). 1999. 3. Micro-Economic Analysis (ed. Suggested Readings : 1. Micro Economics. Micro-Economics: Theory and Applications .10. 7. McGraw Hill..

2nd Ed. James C. 6. 2.A. objectives and scope.A. 6th Ed. Financial Management: Nature.. John Wiley & Sons. Damodaran. Analysis of Real life capital budgeting decisions-some case studies. 2. Van Horne. and buy-back of shares. valuation and financing of acquisitions. Vikas Publishing. Ross S. optimal capital structure..Course 6104: FINANCIAL MANAGEMENT AND POLICY Time: 3 Hrs.C. An alysis of some case studies. Dividend Policy: Dividend and its form. Capital Budgeting Decisions: Nature and Kinds of Capital Budgeting Decisions. “Corporate Finance: Theory and Practice ”. 4. estimation of working capital requirement. determinants of dividend policy and some case studies. Westerfield and J.. working capital policy and its management of cash. 7th Ed. 4. Financial Management and Policy . capital budgeting decisions under constraints and with multiple objectives using Mathematical Programming Models. Course Outline: 1. Jaffe. types of dividend policy-constant pay-out ratio and constant dividend amount policies. Risk-Return framework for financial decision -making. Prentice Hall of India 12th Ed. McGraw Hill. Working Capital Planning and Management: Basics of working capital planning and management. The empirical evidences on theories and the case studies relevant for above topics are required be discussed. theories of capital structure. techniques of evaluating capital budgeting decisions. 5. Max. theories of dividend policy and their impact on the value of a firm. McGraw Hill. 5. Mye rs. Marks: 100 Objective : The objective of the course is to acquaint the students with the basic analytical techniques and methods of financial management of business firms. cash dividend. M. account s receivables and inventories. 2001.. Brealey R. Corporate re-structuring: Mergers and Acquisitions -types. role of a finance manager in a firm and Agency problem. A. Capital Structure: Concept. Financial Management. R. financial leverage and its impact on the valuation of firm. . sources of takeover gains. Capital budgeting decisions under uncertainty and their evaluation using Statistical Decision Theory. Suggested Readings: 1. 9th Ed. 3. 7. Capital budgeting decisions under inflation. right and bonus shares. financial decision-making and types of financial decisions . determinants of capital structure. and S. 2008. The course also provides students the exposure to certain sophisticated and analytical techniques that are used for taking financial policy decisions. Pandey I. Corporate Finance. Mathematical and Simulation Models for Working Capital Decisions. Principles of Corporate Finance . 3.W. financing working capital.

Rajiv D. Course Outline: 1. Sell/ Process Further. Profit Volume (P/V) Analysis. 10. Fixed Versus Flexible Budgeting. Variable and Absorption Costing – Concept. Optimal use of Limited Resources. Overhead. 4. Mark Young. Product-Mix. Materials.Course 6201: MANAGERIAL ACCOUNTING Time: 3 Hrs. 6. Responsibility Centres – Cost Centre. Multiple -Product Analysis. Transfer Pricing Methods. Profit Centre. Activity Based Product Costing – Concept and uses. Applications of Variable Costing. Management Accounting. 3. Preparation of Different Types of Budgets. Robert Kaplan and S. 9. Atkinson Anthony A. Cost vs. Cost Concepts and Classifications. 8. Pricing Decisions.Financial Performance Measures. Management Accounting. methods and techniques of management accounting and to make the students develop competence with their usage in managerial decision making and control. Types of Standards. Special Order. 2. Break – Even Analysis. Standard Costing – Concept. Investment Centre. Suggested Readings : 1. Marks: 100 Objective: The objective of the course is to enable students to acquire sound Knowledge of concepts. Cost-Volume-Profit (CVP) Analysis – Contribution Margin. 5. Banker. Prentice Hall. Relevant Information and Short -Run Managerial Decisions – Managerial Decision Making. Variance Analysis. 7. Comparison. Role of Management Accountant. Management Accounting. 2001. Budgeting – Nature and functions. Preparation of Income Statements. Labour. Non. Differential Analysis. Responsibility Performance Reporting. Financial vs. Decision Making Process. Advantages. Concept of Respons ibility Accounting. Divisional Performance Measurement – Measures of Performance. Add/Drop. Emerging Costing Approaches. Responsibility Accounting and Divisional Performance Measurement – Advantages and Disadvantages of Divisionalisation.. Return on Investment (ROI) Versus Residual Income (RI). Management Accounting – Nature and Functions. Managerial Uses of Variances. Revenue Centre. Max. . Types of Managerial Decisions – Make/Buy. Operate/Shutdown.

Text. Ronald W.2. Jawahar Lal.. McGraw Hill. 3. 5. 2000. Horngreen Charles T. New Delhi. 2006. 6. Chand & Co. 2009 . Hilton. Thomson Learning. 2006. Stratton. Advanced Management Accounting. Prentice Hall of India. and E. Drury Colin. Problems and Cases. Noreeb.W. and Gary L. S undem and William O. 2001.H. Garison R. Managerial Accounting.. S. McGraw Hill Education. Managerial Accounting. Management and Cost Accounting . Introduction to Management Accounting . 4.

Economic Policies and Macro Economic movements in an open economy. NOTE: . Interaction of ag gregate demand and aggregate supply and the determination of real income. 3. Theories of unemployment. Macro-economic environment. Max. Trade flows. Asset markets. . Real Business Cycles. foreign exchange markets. types. 5. 6. demand management policies. Short and long run aggregate supply and shifts in aggregate supply. Expectations and Economic Behaviour. IS -LM-BOP curve analysis and implications for policy choices. and emerging business environment. Basic IS-LM frame-work. causes and costs of unemployment. W. Consumer Laws. 7. External balances.This course is to be taught with contemporary issues relevant in the environment of Indian business with notable examples and illustrations. 8. Course Outline: 1.T.Course 6202: BUSINESS ENVIRONMENT Time: 3 Hrs. 4. The course would also make the student capable of analyzing and understanding the macro economic policies of the government implemented from time to time and assess their impact on business. policy alternatives. 9. Asset choices in an open economy and capital flows. 2. Aggregate demand. Economic Planning and the emerging environment. Liberalization and Business environment. Globalization. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of macro -economics and the macro environment in which a business organization operates. Shifts in aggregate demand. Economic Growth (Theories in Modern Co ntext) its variables and strategic planning. Inflation and unemployment: Impact of unemployment on IS -Curve.O. Inflation and unemployment. Exchange rate regimes. Environmental Laws. aggregate supply and the price level. the demand for and the supply of real balances and their interest elasticities. Macro economic indicators and forecasting of macro-economy. Implications of modified IS and LM functions on relative efficacy of fiscal and monetary policies. Costs and Business Behaviour. Cost and Business Behaviour.

LPE. Oliver Blanchard Macro Economic 4th edition Pearson Education.. Branson William H. 3. 4. 2. R. Macmillan. First East – West Press. . 3rd edition 2005. 1. Macro Economic Theory and Policy. Fischer Macro Economic 6th edition Publisher Tata McGraw Hill. Mankiw.Suggested Readings: The basic readings have been provided below and additional readings will be provided on year to year basis. Macro Economic 4th edition. and S. N. Gregory. Dornbusch.

6. Markov Analysis: Brand-switching analysis. Transportation: Solving the problem. maximization objective. Time-cost trade-off. N-jobs to be processed on m machines in the same order of machines – by converting it into a two – n machine case. Linear Programming: Mathematical formulation of linear programming problems and their solution using graphic approach and simplex algorithm. Integer Programming: Problem Formulation and solution. 5. Assignment: Solving the problem. Queuing Theory: Elements of a queuing system. Duality Sensitivity analysis.Course 6203: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS Time: 3 Hrs. degeneracy. multiple solutions and prohibited routes. 10. Marks: 100 Objective: The objective of the course is to acquaint the students with the use of quantitative models in decision making. Simulation (The emphasis should be on concepts and application of concepts) . 2. Networks with three estimates of time. 7. Models with Poisson arrival and services rates.classical. Resource allocation and resource levelling. Equilibrium conditi ons. Deciding optimum safety st ock and reorder level. multiple optimum solutions. 11. Economic order quantity (EOQ) models. PERT/CPM: Networking with one estimate of time. Dominance. Course Outline: 1. 8. Game Theory: Games of pure strategy. Replacement Analysis: Replacement of capital assets – discrete cases when time value of money is not considered and when time value of money is considered. Sequencing: n-jobs to be processed on two machines in the same order of machines. 9. Two jobs to be processed on m machines in the different orders of machines. 4. Introduction: Quantitative approach to management decision making. single server and infinite and finite population . Max. 3. 13. Inventory Control: Techniques of selective control. Cases of unbalanced problems. maximization objective and unacceptable assignments. Cases of unbalanced problems. Games of mixed strategy. Replacement of items that fail suddenly. gradual replenishment without shortages. price breaks and planned stock outs. PERT/cost. testing optimality MODI method. 12.

2006. Homewood. “Quantitative Techniques in Management ”. McGraw .H. Levin.P. Prentice – Hall of India. Hamdy A. 8 th Edition. 2.S. 3. “Quantitative Analysis for Business Decisions”. R... D. “Quantitative Approaches to Management”.Hill. Rubin and J. Bierman H. The McGraw Hill companies. 7 th Edition.. Ill. Jr. Bonini and W.D. 1986. Taha. “Operations Research: An Introduction”.Suggested Readings: 1. Hausman. Irwin 1983 4. Vohra N. .I.P.. C. 3rd Edition. Stingson.

Marketing Planning. Marks: 100 Objective: The objective of the course is to familiarize the students with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to be able to manage marketing operations of a business firm. importance and major logistics decisions. Retailing and wholesaling – Developments and Indian perspective.a strategic perspective. political and legal environment of marketing in India. 5. Selection. Marketing management process. Target market selection and strategies. middlemen and their functions. salient features and their applications in India. Evolution of marketing concept. 10. Different types of distributions. Marketing functions and role. Product life cycle – concept and appropriate strategies to be adopted at different stages. Different ways of organizing the marketing department. Product Decision: Product conce pt and classification. Consumer buying decision process and influences. Social. 4. socio -cultural.their effectiveness. Distribution Decisions: Channels of distribution – concept and importance. Organizing and Control: Marketing planning process. Industrial buying process. demographic. motivation and performance appraisal of distribution middlemen. Major product decisions. Ethical and Legal Aspects of Marketing. 3. Fa ctors affecting price of a product. internet marketing and other marketing developments – Issues. Modern concept of marketing. rural marketing.Course 6204 : MARKETING MANAGEMENT Time: 3 Hrs. Introduction : Traditional view of marketing. bases and process. Criteria for effective market segmentation. 9. Promotion tools. Max. 2. Channel management. 6. Consumer Protection in India. Sales. Consumer adoption and innovation diffusion. Developing and implementing a promotional campaign. determining optimal promotion mix. Services marketing. Market Segmentation. Course Outline: 1. technical. Promotion Decisions: Meaning a nd importance of promotion. Distribution logistics – concept. Communication process. Pricing Decisions: Objectives of pricing. Targeting and Positioning: Bases and procedure for segmenting a consumer market.Consumer vs. New product development. direct marketing. Buyer behaviour. business buying behaviour. 7. Marketing Environment: Significance of scanning marketing environmen t. Procedure for setting price. . Economic. Pricing policies and strategies. Positioning – concept. Promotion scene in India. 8. Promoting through internet. cost and profit analysis.

. McCarthy. E. Bruce J. Kotler. 13 th Edition. Stanton. Marketing Management : A South Asian Perspective. 4. Jr. 11th ed.. 5.Walker and William J. Basic Marketing: A Managerial Approach. Principles of Marketing.. Jha Mithileshwar.Suggested Readings: 1. . 2008. Keller. 2008. McGraw Hill. and Gary Armstrong. Jerome. 12th ed.. 3.. Cannon a nd William D. 2008 2. Keller Kevin lane. Koshy Abraham. 13th ed. Pearson Prentice – 2008. Perrault.. 9th ed. Kotler Philip and Kevin Keller Marketing Management. McGraw Hills. Pearson Prentice-Hall 2008. Philip.. Fundamentals of Marketing. Michael J. Joseph P. Etzel. Philip.

Finance. Contemporary Strategy Analysis . Grant. Arthure A. Approaches to Strategic Decision Making.P. Growth and Defensive Strategies. Crafting and Executing Strategy : Text and Readings. 2007. Analysis of Operating Environment . 4.. 3. Introduction: Concept and Role of Corporate Strategy. Strategic Implementation: Strategic implementation issues. Strategic Management. Strategic Role of Board of Directors and Top Management. Concept of Corporate Restructuring. U.Michael Porters Model of Industry Analysis.. Acquisition. Core Compe tences. Strategic options at Corporate Level – Stability. Ansoff.A. Analysis of Stakeholder Expectations – Corporate Mission. 2.I. Selection of a suitable Corporate Strategy – Concept of Strategic Fit. Strategic Choice: Generating Strategic Alternatives. Hayes. Suggested Readings: 1. Wiley.. Objectives and Goals. 15th ed. Value Chain Analysis. et. Strategic Control. 5. Strategic options at SBU Level . South Western. 4. 3. Igor. R. 2005 Blackwell Publishers. Massachussets. Strategic implications of social and ethical issues. Vision. Thompson et-al. Marks: 100 Objective: The objective of the course is to help the students develop an understanding of the basic inputs in making and implementing corporate strategic decisions and also familiarize them with the issues and practices involved. Basic Model of Strategic Management. Constructing Scenarios. Levels of Strategy. 2. Max. Joint Venture and Strategic Alliance. & D. Functional Strategies – Production. H.Michael Porters’ Competitive Strategies. Strategic Review: Evaluating Strategic Performance – Criteria and Problems. SWOT Analysis.. Planning and allocating resources.S.A. Strategic Analysis: Analysis of Broad Environment . McGraw Hill. Analysis of Strategic Advantage – Resource Audit. . Declorch and R. Marketing and R. Managing Strategic Change. Human Resource. Organization Structure and Design. Exter nal Growth Strategies – Merger. From Strategic Planning to Management. Robert M.1976. Evaluation of Strategic Alternatives – Product Portfolio Models. Hitt M.Course 6301: STRATEGIC MANAGEMENT Time: 3 Hrs. 5th ed. 2009. al. Course Outline: 1.Environmental Profile. Operationalising Competitive Strategies.

Valuation of asset and liabilities. Recent developments in financial accounting and reporting. Accounting standards in India. working capital and total resource bases. Accounting method ology. Ahmed Riahi Belkaoui. Nature of ownership equities. Clark and Jack M. D. 7. Marks: 100 Objective: The course aims at acquainting the studen ts with a coherent set of logical principles and a general frame of reference for evaluation and development of sound accounting practices. Accounting Theory. L. Different approaches to theory construction. 2. Porwal.Course 6302: ACCOUNTING THEORY AND PRACTICE Time: 3 Hrs.S. Text Readings and Cases. Accounting Theory and Pr actice. 3.F. 1999 2. Hawkins and K. 9. John Wiley and Sons.A. 5. 10. Issues in accounting standard setting. 2000. Max. 3. Financial Accounting Theory and Analysis. TMH. Richard G. Income concepts for financial reporting. 8. Merchant. 6. disclosure requirements. expenses. Himalaya Publishing House. Cathey. Suggested Readings: 1. Analysis and interpretation of s tatements of changes in financial position -cash. . Quorm Books. Accounting Theory. Revaluation of fixed assets and income measurement. Measurement and reporting of revenues. 2008. Accounting: Text and Cases . Conceptual framework of financial accounting and reporting. periodic and segment reporting. Accounting Theory: Nature and Scope. gains and losses. Depreciation policy. 4.N. Jawahar Lal. Anthony R. Course Outline: 1. McGraw Hill. Harmonization of corporate reports. 4.. 2000. 2005 . 5. Myrtle W. Corporate Reporting: Objectives. Adjustments for changing prices and financial reporting. Schroeder.

Counter trade. Agreement on Textiles and Clothing. UNCTAD. theories of international trade. Structure and functioning of EC and NAFTA. 6. 4. International Economic Institutions and Agreements: WTO. Contemporary Developments and Issues in International Business. structure and operations of international business and familiarize them with trends and developments in India’s foreign trade and investments and policy framework. Instruments of Commercial Policy: Tariffs.GSTP and other international agreements and treaties. 7. World trade and protectionism. 5. quotas and other measures and th eir effects. World trading environment – Pattern and structure of world trade in goods and services. IT and international business. Domestic and foreign environments and their impact on international business decisions. Gains from trade. International Financial Environment: Exchange rate mechanism and arrangement. Theory of customs union. Foreign trade multiplier. 9. customs union and common market. Balance of payment deficits and adjustment policies. structure and effects. Trade creation and diversion effects.IMF. technology transfer. GSP. Management of international business opera tions – complexities and issues. Course Outline: 1. International collaborations and strategic alliances. Movements in foreign exchange and interest rates and their impact on trade and investment flows. Theoretical Foundations of International Trade: Reasons for international trade. multilateralism. World bank. 2. Modes of entry into international business. nature and scope. Multinationals (MNCs) in International Business: Issue in investment. scope. International Business Environment: Framework for analyzing international business environment. . India’s involvement in International Business. International commodity trading and agreements. pricing and regulations. Terms of trade. Regional Economic Cooperation.Course 6401: INTERNATIONAL BUSINESS Time: 3 Hrs. 3. 8. Regionalism vs. Balance of Payment Account: Current and Capital Account components and accounting system. 10. Max. International Business: Its Importance.India’s involvement and consequences . Marks: 100 Objective: The purpose of this course is to acquaint the students with nature. Regional Economic Integration: Free trade area. International money and capital markets. Foreign investment flows – Pattern.

Suggested Readings: 1. Danoes, John D. Radebaugh, Lee H ., and Daniel P. Sullivan International Business: Environment and Operations, 12th ed., Prentice Hall, 2009. 2. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective, Prentice Hall, 2009. 3. Hill, Charles, W.L., International Business, McGraw Hill Company, New York, 2009. 4. Ball, Donald, Wendall H. McCulloch, Hichael Geringer, Michael S. Minor and Jeanne M. McNett, International Business: The Challenge of Global Competit ion, 12th edition, 2009, McGraw Hill Co.

Course 6402 : HUMAN RESOURCE MANAGEMENT Time: 3 Hrs. Max. Marks: 100

Objective: The objective of the course is to acquaint student s with the techniques and pri nciples to manage human resource of an organization. This knowledge would make the student s capable of employing these techniques to harness the best of each individual working in the organization. Course Outline: 1. Nature of Human Resource Management, concepts, functions, themes and controversies. 2. HRM, Job Analysis and Job Design: Role of HR manager, Human resource planning and HR effectiveness. Job analysis techniques, job evaluation techniques, job description, job specification, job design approaches, job characteristics, approach to job design. 3. Business Strategy and Human Resource Strategy: Concepts and Relationship. Contemporary global trends and management of human resources. 4. Recruitment, Selection, Training and Development: Factors affecting recruitment, sources of recruitment (internal and external), basic selection model, psychological tests for selection. Requirement of a good test for selection. Training and Development. 5. Performance appraisal: Objectives, PA process, comparing actual performance with standards, Methods of appraisal. 6. Diversity at Work: Managing diversity, causes of diversity, the paradox of diversity, diversity with special reference to handicapped, women and aging. Empowerment and gender issues. 7. Compensation Management, Personnel audit and Re search: Wage versus salary, determination of compensation, incentives schemes, fringe benefits and labour welfare. Personnel audit and research. Emerging horizons in HRM. 8. Career planning and succession concepts, approaches and issues. 9. Human Resource information system: Developing HR information system. 10. Employees relations: Shifting forms from industrial relation to employees relations. Handling employees’ grievances. 11. Case Studies: Some Cases relating the learning from the course to business world are required to be discussed.

Suggested Readings: 1. De Cenzo and Robins, Fundamentals of Human Resource Management , 8th Edition, Prentice Hall of India, 2005. 2. Decenzo, David A. and Robbins, S.P. Fundamentals of Human Resource Management, 9th Edition, Wiley and Sons Ltd., John, 2006. 3. Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984 -2000.

Marks: 100 Objective: The purpose of the course is to provide a sound information and knowledge of broad framework of Financial System and its constituents. 5. The course will provide the students an understanding of the inter -linkages and regulatory frame -work within which the system operates in India. Commercial Banks and Industrial finances. Engineered financial and monetary instruments. 8 th Edition 2008. The Yield -curve. 8. 3. Eakins. functioning and regulatory aspects. Sectoral and Intersectoral flows. Private placement channels. South Western Cengage Learning. UTI and Private sector mutual funds. ‘Financial Markets and Institutions ’. Indian financial system: an overview. Place of foreign capital in the over all framework of Indian Financial system. Regulatory aspect of Banking. Financial Intermediation: Depository Institutions. Jeff. Functions and Efficiency: Financial system and economic development. Debentures and other fixed income securities. Suggested Readings: 1. Financial repression and Interest rates. Foreign Capital: foreign capital as a source of finance. Meir. Construction and uses of flow of fund matrix. 4. Max. new issue market and secondary market -the allocative and operational efficiency. . Instruments. Fredrick S. SEBI and its role as regulator. maturity and structure of interest rate. Financial markets: Money market: Organization. Term structure of interest rates. Chit funds Organization. Analysis of supply and demand for funds. Pearson Education Ltd.Course 7101: FINANCIAL MARKET AND INSTITUTIONS Time: 3 Hrs. Interest rate: Level. 4.. 2. preference shares. and Stanley G. flow of funds in Indian economy. Financial Instruments: Equity shares. Term lending . Functioning and its Regulation. The regulatory framework and NRI investments. Developing a credit information system . Pension Funds: Organization and working of pension funds. Capital market: Primary and Secondary markets and their organization. Reserve Bank of India – Report on Currency & Finance. 6. 7. Mishkin. 6 th Edition. Madura. Non-Depository Institutions: Mutual Funds: Measuring performance of Mutual Funds. 2. Performance of Indian banking . Bank Credit: Working C apital and Bank funds. Insurance Public and private Organization: Life and Non-life insurance companies: LIC & GICs working and regulatory framework. Kohn. Oxford University Press 2 nd Edition 2007. 3. Course Outline: 1. Financial markets: Nature. ‘Financial Institutions and Markets ’.

Prentice Hall of India. Frank. Case Studies in security analysis. Thomson. Course Outline: 1. and Bailey Jeffery V.Course 7102: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Time: 3 Hrs. types of return and risk. Brown. problems associated with revision of portfolio. Max. 1997. “Security Analysis and Portfolio Management”. K. J. Financial Derivatives: Futures. 8th Edition. Alexander Gordon J. Sources of Financial Information. Portfolios of futures and options synthetics. 2. valuation of bonds. Sharpe William F.C. Analysis of Fixed Income Securities: Bond fundamentals. Exotics and Financially engineered products. 6 th Edition Prentice Hall. Suggested Readings: 1. Markowitz Model. Active and Passive portfolio management. Options. process and scope of financial assets investment decisions. Portfolio Theories and Management: Traditional and Modern Portfolio Theories. “Investment Analysis and Portfolio Management”. Jordan. sources of risk 3. 6th Edition. and Keith. Efficient market hypothesis. Hull J. bond portfolio management strategies-passive. . Debentures. Fischer. Marks: 100 Objective: The objective of the course is to establish a conceptual frame work for the study of security analysis and portfolio management. C. and Ronald. 4. 6. This course will provide the student the ability to understand and utilise the skill of optimising returns. Options. 5. 2. 1995. 7. “Futures and Other Derivatives”. Nature. unde rstanding of return and risk of a security. 4. Sharpe’s Single Index Model. Structure of Indian Securities market-An overview. The focus at different places is to build models and discuss their validity and application to practical situations. 3. “ Investments”. portfolio construction and performance evaluation are required to be discussed. 2007. analysis of risk in bonds-duration and convexity. Donald E. Reilly. Single and multi-index models. Analysis of Variable Income Securities (Equity): Approaches to security (equity) analysis-Fundamental Analysis along with valuation models of equity a nd Technical Analysis. Certificate of Deposits. Capital Asset Pricing Model (CAPM) and Arbitr age Pricing Model (APT): performance evaluation of portfolios. 2007. Securities Analysis: two-parameters frame work. semi-active and active along with immunization strategies. 6th Edition Prentice Hall of India.

4. The course would also help to understand the role of financial services in project management and would make its student understand how to mobilise finance for domestic and international projects. Financial services. Prasanna Chandra. Cost and Time Management issues in Project planning and management. New Delhi. 4. Dietrich J. 7. Project Preparation: Technical feasibility. financial planning. Irwin. Depository Institutions and financial services. Characteristics and role of financial intermediaries. Financial Services and banking system. 5th ed. monitoring and control of investment pro jects. Types of insurable risks. Course Outline: 1. demand analysis and commercial viability. New Jersey . monitoring and control and hedge risk of industrial proj ect. 2002. Depository Services. Richard D. Suggested Readings. 1996. Forfeiting. Benefit of insurance to project planners.. PERT/CPM. Tata McGraw Hill. collaboration arrangements. Relevance of social cost-benefit analysis. 5. Project Preparation Appraisal and Implementation . Financial Services. 3. Securitisation. .Y. Custodial services. Loan syndication for the projects. 2005 (latest Edition). Marks: 100 Objective: The aim of the course is to enable the student to evolve a suitable framework for the preparation. evaluation of mutual funds. Merchant Banking. Non-Depository institutions: finance companies and mutual funds and pension funds: a financial services and their role. sources of funds. Commercial Banks and their changing role. estimation of cos ts. Prentice Hall.K. appraisal. Financial Services and Financial Institutions: Value Creation in Theory and Practice. 3. investment criterion and choice of techniques. 6. functioning of banks. 8. 10. McGraw Hill. 2007 . Insurance: insurable and non -insurable risk. Clifford Gray. 2. 9.. 4th ed. Max. need for financial services various types of financial service: Fund based and Non-Fund based. Performance.Course 7111: PROJECT MANAGEMENT AND FINANCIAL SERVICES Time: 3 Hrs. Project review/control-Evaluation of project. Credit Rating Mortgages. identification of investment opportunities. Project appraisal: Business criterion of growth. 1. social cost benefit analysis in public and private sectors. Objectives of Project Planning. risk analysis. Estimation of fund requirements. Benefits and limitations of –Risk Management Policy. Tax considerations in project preparation and the legal aspec ts.. Estimation of shadow prices and social discount rate. 2. Khan M. Financial Services and non depository institutions. Leasing. Factoring. liquidity and profitability. Pre-feasibility studies. Project Management.

Assessment and management of political risk. Euro-banking. spot and forward quote. Exchange rate quotation and determination: direct and indirect quotes. 4. the cost of capital. Borrowing and investing markets. Determination of exchange rate in spot and forward market. Participants in foreign exchange market – arbitraging. Market for international securities – international bonds. Medium -term Euro-notes. cross rates. System of exchanging currencies 2. International Financial markets: Multilateral development banks. Transfer pricing. 12. monetary theories of exchange rate determination. Euro -currency markets. currency futures. Investment decisions of multinational corporations (MNCs): International capital budgeting – estimation of cash flows. financial swaps and interest – rate risk management. gold standard. 8. International accounting: Consolidation and harmonization of accounts. currency risk management. 10. Manageme nt of receivables and inventory. 7. IMF and international Liquidity. Max. bid and ask quote. . 6.Course 7112: INTERNATIONAL FINANCIAL MANAGEMENT Time: 3 Hrs. hedging and speculation. Tax consideration and investment. Portfolio consideration of a multinational corporation. Pre shipment. 9. PPP theory. Foreign exchange market – spot and forward. Euro notes and Euro-notes and Euro-commercial papers. IRP theory. options and synthetics. Marks: 100 Objective: The objective of the course is to acquaint the students with financial management problems of multinational corporations and prepare them to tackle these problems. Exchange rate risk: translation. Bretton Woods system of exchange rate. transaction and real operating exposure – their measurement and management. 5. post-shipment and medium-term credit. Market for derivatives. 11. International Monetary System: Developments in the international monetary system. Forfeiting. Course Outline: 1. exchange rate regime since mid-1970s. International working capital management: Cash management. Financing of foreign trade: Foreign trade documents. overshooting models. 3. covered interest rate arbitrage. modes of payment. Case Studies: Some case studies involving the conceptual learning from the course are required to be discussed.

Eiteman. David K. 4.1998. Apte P.. New Delhi. International Financial Management . Shapiro. 1998 5. . New Delhi.G.. 2. 2000... Allen C. McGraw Hill Inc. Seth A.K. 1996.Suggested Readings: 1... Levi.. 3. New Delhi. Galgotia Publishing Company. Maurice. Ltd. Tata McGraw Hill. Moffett . New York. Multinational Financial Management . International Finance. Reading mass. Multinational Business Finance. Addision – Wesley Publishing company. Multinational Financial Management. 1995. Arthur Stonehill and Michael H. Prentice Hall India Pvt.

International marketing information system. Contemporary developments and issues in international marketing. 2008. International Marketing. Global logistics issues and planning. 8th ed... 8. 14th ed. economic. Grahm.J. 5. International Market orientation and involvement. : Analysis and Strategy. Warran J. 2006. Global trading environment and developments. adaptation. Transfer pricing. . McGraw Hill. International Promotion: Complexities and issues in international promotion. Pricing in International Markets: Pricing objectives. Green. Role of image. Organization and Control. Cateora. demographic. Cengage Learning. 4. 6. and John L. 7. Terpstra. Promotion tool for international markets. International marketing. and Illka A. Keegan. 3. Harcourt Asia PTE Ltd. Strategies. 5th Pearson Education. International Distribution: Distribution Channels and intermediaries for international markets. Analysing International Marketing Environment: Framewo rk for analysing international marketing environment. International marketing management process – an overview. Pricing in the context of counter trad e. 2000. 5.. Suggested Readings: 1. Course Outline: 1. International Product Policy: Planning and development of products for foreign markets.. Singapore. Phillip R. Delivery terms and price quotations. International trade product life c ycle and implications. International marketing. International Marketing: Nature and scope. Shaw. Michael R. 2.. S. 1999 4. Selection and Positioning. and J. Global Marketing. 2009. Developing the promotion campaign for foreign markets. 2. Prentice Hall of India Private Ltd. political and legal environment and their impact on international marketing decisions.Course 7121: INTERNATIONAL MARKETING Time: 3 Hrs. Czinkota. International pricing policies. International Market Entry Mode Decisions. Vern and Ravi Sarathy. Marks: 100 Objective: The course intends to familiarise the students with the concept and issues of international marketing and enable them to be able to analyse the foreign market environment and develop international marketing strategies for a business firm. motivation and control of foreign middlemen. 3. Max. Onkvist. Geographic. Ronkainon. International Marketing Planning.. and mark C. International Market Segmentation. Determination of International Price. socio cultural. International Marketing. Product standardization vs. 8 th Edition. Selection.

5. Ltd. Prentice Hall of India. Types of research designs – explorative.. Harper W. Malhotra. Marketing Research Applications: Consumer research – behaviour and motivation research.Course 7122: MARKETING RESEARCH Time: 3Hrs. Marketing research: Text and Cases.. Secondary data – sources. Online data sources and research. Stasch. Boyd. 2. Naresh K. Research Design : Meaning and importance. coding tabulation and graphical presentation. Marketing Research in India: Status. Marks: 100 Objective: The course aims at exposing the students to the concept. Report preparation. Cooper.. and Pamela S. Suggested Readings: 1. attitude measurement and scaling techniques. Data Analysis and Report Preparation: Data editing . organization and developments. Determining information needs. Problem identification. 5 th Ed. Introduction : Meaning.Hall of India Pvt. Field work and data collection – sampling and non-sampling errors. Univariate and multivariate data analyses techniques and their applications in marketing research. Marketing Research Process: Steps involved in conducting marketing research. Ethical issues in marketing research. Marketing research and scientific method. Paul E. Prentice-Hall of India Pvt.al. Research for Marketing Decisions . descriptive and conclusive researches. 1998 . Research reliability and validity. nature and importance of marketing research. Donald R. Sample size determination. Sc hindler. Ltd. Determining sampling frame. Advertising research. Marketing and sales forecasting. Tata McGraw Hill. Green. 2005. 4. Prentice. Problems in conducting marketing research. Developing marketing research proposal. Hawkins. Sales analysis. New Delhi. 6. 3. 2005. 2. Primary data collection methods – questioning techniques and observation methods. Tull and Del I. et. 5. tools a nd techniques of marketing research and developing their skills to be able to apply research techniques to aid marketing decision making. Probability and non -probability sampling methods. Donald S. 4. 7. Marketing information system (MIS). 3. New Delhi. Product research. Questionnaire preparation. uses and limitations. Syndicated research. Ralph Westfall and Stanley F. Marketing Research. Course Outline: 1. Marketing Research. Max. presentation and follow -up. Sample Design and Field Work : Definin g universe and sampling unit. Marketing Research: Measurement and Methods. Ways of conducting marketing research.

Sales quota. salesmanship and sales management. Course Outline: 1. supervising and compensating sales personnel. Managing advertising agency relations . Ethical and legal aspects of selling. creativity in advertising. Section A Advertising: 1. 4. Types of selling. 2. Message Decision: Determining advertising message. Developing advertising copy – Headline main copy. 2. . Controlling the sales effort. illustration. 2. motivating. Sales and cost analysis. Advertising in India. Sales Force Management: Recruitment and selection. Evaluation of sales personnel. Advertising and the economy. Process of effective selling. Market analysis and sales forecasting. Organization of Advertising Operations : In -house vs. Social and regulatory aspects of advertising. Sales budget. Sales territory. Advertising through the internet.and – after advertising tests and techniques. 3. Evaluation of advertisement and campaign effectiveness – Before . advertising agency arrangements. Adve rtising objectives and positioning decisions. training and development. relationship of sales department with other departments. Sales Planning: Setting personal selling objective. Communication Basics: Role of communication. 5. Advertising management process – an overview. Marks: 100 Objective: The course aims at enabling the students to develop an in -depth understanding of the modern concepts and latest techniques of advertising and personal selling and sales force management which constitute a fast -growing area of marketing. Advertising and publicity. layout. Media selection. 5. logo. appeal. Personal selling. Sales Organization: Organization structure.Course 7131: ADVERTISING AND SALES MANAGEMENT Time: 3Hrs Max. Communication process and flows. 4. Determining target audience. Recent developments and issues in advertising. Fundamentals of Personal Selling: Nature and importance of selling. Media Planning: Types of media and their merits and limitations. Advertising: Nature and importance. Section B Sales Management: 1. Advertising budget decisions. Strategic Sales management. Planning the promotion mix. Media scheduling. 3. Distribution networks relationship.

Pederson Carlton A/. New Delhi.Govoni. New Delhi. Advertising . Mayers. Sales Management: Decisions.. Barton A. Maurice. . Professional Selling. Robert. 2004. Rosann. William J. 4. Mandell. Strategies and cases. Richard D. Rajeev Batra and John G. Selling Principles and Methods.. Anderson B. George and Michael Belch. McGraw Hill/Irwin. Weitz. Prentice Hall of India. 2. David A. New Delhi. Prentice. Miburn D. IIIinois. Wright. Cundiff and Norman A. 7. 3.Hall of India. Spiro. Richard R.Suggested Readings: 1. Advertising Management. 6. Prentice-Hall Inc. 2007. Still. Prentice Hall of India. Aaker. Edward W. 5. Irwin. McGraw Hill.P. Belch. Advertising and Promotion : An Integrated Marketing Communications Perspective 6 th Ed. Management of a Sales Force . Stanton and Greg Richo.

Olson.. Group and their influences. 5. J. 2007... Kenneth A. 2004. Suggested Readings: 1. Changing profile of Indian consumers. 4. Consumer Behaviour and Marketing Action. Culture and sub -culture. J.F. Schiffman. Roger J. Peter. 5. L. Cengage Learning. Consumer Behaviour and Marketing Strategy.L. 2. Consumer Behaviour. Blackwell and Paul W.Course 7132: CONSUMER BEHAVIOUR Time : 3 Hrs. 3. . Pearson. and L.Kanuk. Assael.. Cengage Learning. 2007. Business buying behaviour. Perception. The purpose of the course is to provide an in -depth understanding of the consumer and industrial buying processes and their determinants as relevant for marketing decision making. Consumer buying process and determinants. Cross-cultural dimensions of consumer behaviour. Ltd. Personality and life style analysis. 2007. Types of consumers and their role. Models of consumer behaviour. H. Engel. Consumer Behaviour: Building Marketing Strategy. Conej. New Delhi. 2. and Jerry C. 3. Hawkins Dell. Consumer Behaviour: Importance and nature of consumer behaviour. Course Outline: 1. Paul. Individual Differences in Consumers: Needs and motivation. Consumer Behaviour. Attitude and attitude change. Learning and learning theories. 2003. Roser D. McGraw Hill. Consumer research – complexities and issues. Marks : 100 Objective: Knowledge of consumer behaviour is a prerequisite for developing effective marketi ng strategy.G. Best. Miniard. Social class. External determinants of Consumer Behaviour: Family and its influence on consumer buying behaviour. Max. 4.

Dividend Policy. Germany. 4. Vinod K. Law of Income Tax. 5. Wishwa Prakashan. etc. 3. Sampath Iyengar. Shutting down or continuing operations. 5. Bonus Share. purchasing of assets by installment system or Hire System. Computation of taxable income of companies. Allahabad. A.S. France.A. E. Tata McGraw Hill. Foreign collaborations and incidence of taxation on domestic companies . Taxman. Purchasing of an asset out of own funds or out of borrowed capital. Computation of corporate tax: Carry forward and set off of losses in the case of certain companies under Sec. Direct Taxes Laws Practice. Bharat Publishing House. Tax on distributed profits of domestic companies. Marks.Course 7141 : CORPORATE TAX PLANNING Time : 3 Hrs. Max. Taxmann’s Direct Taxes Planning and Management. Tax planning with reference to financial management decisions: Capital structure decisions.C. UK. 7. 3.Tax in India. Corporate Tax Planning. Singhania. Justification of corporate tax planning and management. 6. 8. manufacturing or buying. 2. location of bu siness and nature of business. : 100 Objective : The aim of this course is to familiarize the student with major latest provisions of the Indian tax laws and related judicial pronouncements pertaining to corporate enterprises having implications for various aspects of Corporate planning with a view to de rive maximum possible tax benefits admissible under the law. Investments and Capital Gains. Sundaram. Srinivas. The Tax and Corporate Law Weekly. 2. Allahabad. tax evasion and tax avoidance. Tax Planning in respect of amalgamation or de -merger of companies or Slump sale or conversion of a firm into a company. Implications of Tax concessions and incentives for corporate decisions in respect of setting up a new business. Case Studies : Some case studies involving the learning are required to be discussed. 1961. Meaning of tax planning and management. important Double Taxation Avoidance Agreements with different countries like USA. Nature and scope of tax planning and management in the corporate sector. Course Outline: 1. renewing or renovating an asset. Computation of the amount of corporate tax l iability. 4. Sale of assets used for sci entific research. V. Bhagmati Prasad. Suggested Readings : 1. Repairing. Tax on income distributed to unit holders. 79 of Income -tax Act. Tax planning with reference to managerial decisions: Owning or leasing of an asset. 6. Law Publishers. provisions for relief in respect of double taxation. replacing. Commentaries on the Law of Income. . Minimum Alternate Tax.

Max. Direct and indirect taxes – inflation adjustment schemes in selected countries. taxable capacity and tax effort. 8. Rationale. Tax treatment of capital gains – Main features of company taxation – Taxation of partnership firms – Taxation of small traders (presumptive tax) – Tax amnesties. 7. 2. Taxes and Labour supply – Tax equity : Benefit principle of Taxation. Taxes and savings. OECD classification. 10. shar ing of Central taxes. 9. Taxes and inflation. transfer pricing. Administrative costs. . Double tax treaties: OECD Models. Distribution of taxation powers between the Center and the States in the constitution of India. Distribution of tax burden – Buoyancy and elasticity of tax revenue – Tax evasion. Comp liance costs – Tax incentives: Various forms. proportional and regressive taxes. P rogressive.GDP ratio – relative roles of direct and indirect taxes. 5 th Edition. 3. 6. Ad-valorem and specific taxes. International comparison of taxes. Course Outline : 1. Tax havens – Anti-avoidance measures. 4. Tax bases and tax policy – Determinants of tax yield – Classification of taxes: Direct and indirect taxes.Course 7142 : PRINCIPLES AND PRACTICE OF TAXATION AND INDIAN TAX SYSTEM Time : 3 Hrs. Trends in tax. Case Studies: Some case studies involving the learning from the course. Public Finance in Theory and Practice (New York: McGraw Hill Book Company. Marks. Incidence of Taxation: Factors determ ining extent of tax shifting – Taxation and efficiency: Excess burden of taxation. 5. Tax -GDP ratios. Residential status and income tax liability – incomes exempt from tax – tax holiday schemes. Restrictions on the taxation powers of the States. The problems of international double taxation – The assignment rules: source versus residence – methods to alleviate international tax duplication: Tax credit relief. Suggested Readings: 1. Set off and carry forward of losses – Rebates – tax incentives for savings. Problems created by tax incentives. 1989). Richard Musgrave and Peggy Musgrave. United Nations Model – International tax avoidance and evasion. Rationale for constitutional arrangements. T ax avoidance and tax evasion – Tax ratio. Ability -to-pay principle of taxation. : 100 Objective : The purpose of this course is to familiarize and update the students with the basic principles of taxation and the actual operation of income tax in the Indian economy.

5. Ministry of Finance. Ministry of Finance. Richard Goode..K. Direct Taxes: Law and Practice (Delhi :Taxmann Publications (P) Ltd. Speeches of Union Finance Ministers..Jha). Singhania. L. Report of the Indirect Taxation Enquiry Committee (Chairman.2. 1984). 4. 1986) 3. 1947-48 to 1984-85 (New Delhi. Government of India. TataMcGraw Hill Publishing Company Ltd. Government Finance in Developing Countries (New Delhi. . ) Latest edition. Government of India . Vinod K. Part I (November 1977) and Part II (January 1978).

2. French & Ryan. Guidelines for Securities issues. Consumer Protection Act. Puliani Ravi & Mahesh Puliani. Company Law. 3. : 100 Objectives: The objective of the course is to familiarize the students with the nature of legal regulatory environment of corporate enterprises in India. 1969 (Relevant Provisions) and Competition Law. Powers of the Central Government. Industries (Development and Regulation) Act. . 1986 – Objectives. Bharat Law House Pvt. Company Law. 2000 (Corporate Governance Laws). Course Study Material . Regulations. Company Law Ready Reckoner. Mittal P. Etc . Note : Case studies involving issues in Corporate law are required to be discussed. Bharat Law House Pvt. 8. Frequently Asked Questions on Company Law (Problems & Solutions). Accounts and audit. Vol 1 & 2. Bindal C. Monopolies and Restrictive Trade Practices Act. Provisions of the Companies Act. 6. New Delhi. Jain D. Environment Protection Act. 4. K. Mechanism of Redressal of Consumer grievances. LexisNexis. 1992 – Functions of SEBI. Brenda Hannigan. 25th edn. Max. Emerging issues in Corporate Laws and Governance. Course Outline: 1. Rights of consumers. 3. Marks. Mayson. 2009 edn. 7. Powers of SEBI in relation to securities markets. 2006 edn. K. 2009. Wadhwa Nagpur. Ramaiya A.Course 7151: CORPORATE LAW Time: 3 Hrs. 2009 edn. 2009 edn. Guide to Company Law. 2009 edn. 1951. The Institute of Company Secretaries of India . 4. Ltd. Major Provisions. New Delhi. UK. Bharat Law House Pvt. 2. 6. Foreign Exchange Management Act (FEMA). Manual of Companies Act & Corporate Laws including SEBI Rules. New Delhi. 7. 5. Ltd. The Companies Amendment Act. Ltd. Company Law. Suggested Readings : 1. Oxford University Press. 1956 and case law relating to Managerial remuneration. M. 1986 – Objectives. SEBI Act. 2009 5.

distribution of compensation. 1947: Objects. provisions relating to hazardous process. Set on & Set off of Allocable Surplus. amount of compensation. remedies of employers against stranger. 7. Max. remedy to worker for non -payment of minimum wages. 1995. Wings of the Corporation. The payment of Wage Act. power of the authorities under the Act. 1948 : Objects. Employer’s liability for compensation. settlements and awards.Course 7152: INDUSTRIAL LAW Time: 3 Hrs. Deduction from wages . Employees’ Deposit linked Insurance Scheme. Employees’ State Insurance corporation. Employees’ Provident Fund Scheme. Advisory Board. Benefits. penalties. powers and duties of authorities. Contribution. remedy available to worker for delay or unauthorized education. transfer and closure. Application. 2. Schemes under the Act. The Employees State Insurance Act. welfare. Employees’ pension Scheme. 1952: Objects. 1948: Objects. The payment of Bonus Act. 8. 1965: Object. Employees’ State Insurance Fund. Definitions. 4. Determination and Recovery of Money due from and by empl oyers. Determination of minimum wage. Bonus linked with Production or Productivity. procedure. The Minimum Wages Act. of workers. Taxation of minimum wage. health. penal provisions. Minimum Fair and Living Wages. unfair labour practices. Calculation of amount payable as Bonus. protection against attachment. Employees State Insurance Scheme. Application. Scope and Application. lay-off. 1926: Objects. retrenchment. The Employees’ Provident Funds & Miscellaneous provision Act. commissioners for workmen’s compensation. miscellaneous provision. Application of Act in Establishment in Public Sector. safety. Marks: 100 Objective: The course is designed to provide an understanding of certain industrial legislations in the context of the Indian Socio – economic conditions. reference of industrial disputes. time -limits. Disqualification for Bonus. approval. 6. 1948: Objects. Constitution-Powers and Duties of the Corporation. authorities for settlement of industrial disputes. 1923: Objects. Minimum & maximum Bonus. Definitions. The Industrial Disputes Act. wage periods. registration of trade unions. leave etc. Course Outline: 1. 9. The factories Act. 5. strikes . 1936: Objects. notice and claims. Application. manager and occupier – their obligations. responsibility for payment of wages. The Trade Unions Act. Eligibility for Bonus. lock-outs. . 3. rights and liabilities of registered trade unions -procedure. The Workmen’s compensation Act. licensing and registration of factories . working hours.

L. Factories Act. Sharma J. Lucknow. Kumar H. L. P. Employees' Provident Funds and Miscellaneous Provisions Act. Labour and Industrial La w. 2009 edn. Ltd. Compulsory insurance. Simplified Approach to Labour Laws 3rd edn. Sharma J. 1952 with frequently Raised Queries including Schemes & Rules. Ltd. 1948 with Frequently Raised Queries. 2009. continuou s service. . New Delhi 7. Suggested Readings: 1. Bharat Law House Pvt. Employees' State Insurance Act. Sharma J. 3. 1948 with Frequently Raised Queries . Nomination. Eastern Book Company. Ltd. Bharat Law House Pvt. Universal Law Publishing Co Pvt Ltd. 2009. P. Malik P. Digest of Labour Cases-1990 –2009. payment of Gratuity. New Delhi 6. 2009. New Delhi . 2009. 5. Wadhwa and Company. controlling authority. 1972: Object. Nagpur.10. 2nd edn. 2. Sharma J. P. Ltd. Bharat Law House Pvt. P. 2nd edn. Delhi. New Delhi. 2009. Singh Avtar. The Payment of Gratuity Act. 2nd edn. Introduction to Labour & Industrial Law. Recovery of Gratuity. 9th edn. Protection of Gratuity. Bharat Law House Pvt. 4.

. and Randy L. Case Studies: Some Studies involving the learning from the course are required to be discussed. educational institutions. HRD. Role of trade unions. HRD mechanisms. Werner. HRD Conceptual base. Elements of HRD climate. private sectors and public sectors units. Utilization of HRD efforts. Motivational aspects of HRD. Van Nostrand Reinho ld. L (ed). techniques and practives of human resource development. 4. developmental supervisor. Trends and Practices. 1980. strategic interventions in HRD sector and target groups. 2. processes and outcomes. HRD for Workers: HRD mechanisms for workers. Line manager and HRD. factors to HRD climate. Oxford and IBH. Nadler. measurement of HRD climate. Marks: 100 Objective: The objective of the course is to make student aware of the concepts. International comparison of HRD (Commonalities and differences. and T. Parek V.V. Emerging Issues in HRD: Creating awareness and commitment to HRD. This course is intended to make students capable of applying the principles and techniques as professionals in organizations they work for. Desimone. 3. Human Resource Development. New Delhi. Corporate Human Resources Development. HRD in Organizations: Government organizations. Suggested Readings: 1. 2009 2.Course 7161 : HUMAN RESOURCE DEVELOPMENT Time: 3 Hrs. Industrial relations and HRD. 3. South Western Educational Publishing. Course Outline: 1. armed forces. HRD instruments. Future of HRD. Human resource development: Concept and evolution.) 5. 6 th Edition. Designing and Planning Human Resource Systems. Max. HRD Activities: HRD culture and climate. HRD and Management: Attitude of top management towards HRD. police and industry. Determinant needs. Rao. Jon M. 1985. human resource mobilizations.

5. Conceptual Framework: The functions of training. Pareek. learning curve. Phillips. 1997. transfer of training.. curriculum standards. training needs assessment -various approaches (the job and the Individual). 2nd Edition. principles of learning. . kinds of training. Emerging Pattern of Training and development in India. Developing training materials. Vistaar. 1990. Publishing House. Course Outline: 1.. Marks: 100 Objective: The objective of the course is to familiarize the students with basic concepts and principles of Training and Development of Human Resource and train them to understand the learning environment of a firm. relationship of training to organizational and individual goals. and Emerging Pattern: Reasons of evaluating training. Prior John. Lynton R. Factors effecting successful training process. Advantages and disadvantages of basic needs asse ssment techniques. 3rd Edition. Case Studies: Some cases to be discussed in the class relating to the learning from the course to business world are required to be discussed. Making the Training Process Work . 1979. Training for Development. training guidelines. New Delhi. 6. Harper and Row. 2. programmed instructio n. Handbook of Training Evaluation and Measurement Methods . 4. Skills of a successful trainer – Internal and external trainer. system approach to training. implementation and follow up stage). 2. Evaluation of Training and Development. Criteria for evaluation. 1997. experience versus training. analysis and costing of training. New York. 3. Yager. Training Methods: Three Stages of training (Preparatory. The knowledge so obtained will make them capable of providing training to Human Resource of a business firm. Training Needs Assessment and Curriculum Development: Identification of Training and Development needs. Training and Learning: The learning process. On the job and off -the job methods. Handbook of Training and Development Jaico. Bombay. methods for training evaluation. problems of evaluation. Michalak and Edwin G. Max. matching organizational training needs. experiential versus non -experiential methods. Assessing curriculum needs. Donald F. Gulf Publishing Co.Course 7162 : TRAINING AND DEVELOPMENT Time: 3 Hrs. Suggested Readings: 1. Houston. 3. U. 4. Jack J. steps involved in evaluation. Two Indian case studies to be discussed in the class.

values. de -unionization strategies. role of state. Industrial Democracy: concepts and scopes of industrial democracy. Public policies and union management relations. An Introduction to Collective Bargaining and Industrial Relations. politics and government. trade unions. behavioural science input/contribution and models. 4 th Edition. industrial conflict resolution. Union Management Relations: conceptual framework. 8. Major events and international issues. constitution and labour policies.Course 7171: INDUSTRIAL RELATIONIS Time: 3 Hrs. 7. Statutory and non -statutory methods of industrial dispute resolution. Harry. Goals and objectives of unions and union leadership. Managing Industrial Relations: Regulatory mechanisms. employee grievance handling. Union recognition. perspectives in India. Collective bargaining. Case Studies: Some Cases are required to be discussed involving learning from the course. politico -economic structure) Experience of UK. Trade Unionism: role of trade un ions. Worker’s participation: Strategy. trade union in India. Suggested Readings: 1. Methods of industrial relatio n machinery in India. The McGraw Hill Companies. Thomas A. Historical development. suspension. mediation. Colvin. Course Outline: 1. Labour Welfare: Rationale need and requireme nts. Cross cultural aspects of union management relations . Industrial Relations: Concepts and scope. 6. Max. organizational factors affecting union management relations. union management perspectives. Issues in participation. West Germany. 5. Kochan. Comparative Industrial Relations: principles of comparative analysis. J. ideologies. Theories of trade unionism. strategies for making participation work and making participation more effective. Unilatarist. variables of comparative analysis (culture. Marks: 100 Objective: The objective of the course is to make student aware of the concept of industrial relations. 3. arbitration and adjudication. ILO. Pluralist and Marxist perspective of IR. Conciliation. Rationale for participation. 4. 2. . practices. dismissal and retrenchment. negotiation skills. changes affecting HR/IR perspectives. Scandinavian countries and Japan. Katz.S. & A. national level Federations. employee discipline. Yugoslavia. The course will make them understand the importance of industrial relatio ns for an organization and how these relations provide dynamics to organizations. Trade Union Act 1926: an overview. weaknesses in trade unions.

Oxford University Press. Industrial Relations: Text and Cases. 3. 4. C. 2006. Delhi. Farnham and Limlott.2. 1983.. 4th Edition. Michael Salamon. Industrial Relations: Theory & practice . Venkat Ratnam. Pearsonltigher Education. . Understanding Industrial Relations (2nd ed) Cassell. 2001. J.S.

Cambridge University Press. 2001 5. nature and process of planned change. Bender. Prentice Hall. Innovative Technology – autonomous vs. Delhi. . Introduction: Concept. Course Outline: 1. Emerging Horizons of management in changing Environment. Tata McGraw Hill. Causes and Symptoms of Sickness. Behavioural. Suggested Readings: 1. Turnaround excellence: In sights from 120 cases . Learning experiences from real life case studies. economic and technical issues in Turnaround Management Learning from the success stories of organizations where turnaround management strategies have been adopted and sick or potentially sick companies have been turne d around. 2008. and Radford. 2.Course 7172: MANAGEMENT OF TRANSFORMATION Time: 3 Hrs.. Max. Prediction of sickness. Khandwalla Pradip. Business Process Reengineering as a tool of managing transformation: BPR – An imperative for survival. 6. and J. Management of Transformation through New Technology and Innovations: Technological revolution – adoption and adaptation of technology (problems of technology transfer). 1990. Management of New Technology in relation to organizational productivity and quality of work life. Charismatic vs. Macmillan India Ltd. 2004. Instances of re engineering in Indian organizations (Case studies). Reengineering the Corporation. Turnaround Management: Definition of sickness. Five steps methodology to implement BPR. Harper Business. Marks: 100 Objective: The objective of the course is to make the students develop the art or unlearning for thinking afresh to provide new solutions to the problems which can act as benchmarks for others to follow. Non charismatic Leadership. SICA. 1997. the re-engineering imperative in India. Sawhney. Resistance to change. need and importance of developing leadership from within. 4. Leadership from Within. 3. The reengineering imperative in USA. Transformational Leadership. Hammer. Revival of sick unit – Role of BIFR. Steps for developing leadership from within. The Seven Steps to NIRVANA: Strategic Insights into e-Business Transformation. Response Book (A Division of Sage Publication. Whittaker. Peter Urs. Concepts of transformation vs. Mohan and Jeff Zabin. 5. change. Noori. New Delhi. Champy. the re -engineering scenario in Europe. Distinction between leadership from without and leadership from within. Managing Innovations. 2001. 4.H. H. D. 2. Leadership from Within: Concept. M. induced inventions. Cambridge. New York. Financial Institutions. 3.. Readings and Cases in Management of New Technology. New.

Exim Bank and foreign trad e finance. o ther service organizations. Max. 7.Course 7181: INDIA’S FOREIGN TRADE AND INVESTMENT Time: 3 Hrs. Foreign Exchange facilities and Regulations. 4. Institutional Arrangements and Infrastructure Suppo rt: Export promotion councils. India and regional economic cooperation in South Asia. Trends and developments in India’s foreign trade policy. Trade contract and INCO terms. Sources and schemes of foreign trade finance. commercial and political risks. 5. Procedure for getting started in export – import business. 3. Marks: 100 . Foreign exchange facilities and exchange rate mechanism. Foreign Trade Policy and Economic Relations: Policy making body and regulatory framework. 6. 9. India and WTO. transit. quality inspection. Indian Joint ventures in foreign countries and their operations. Excise and customs clearance. Other acts and regulations. Objective: The objective of this course is to a cquaint the students with structure and policy framework of India’s foreign trade and investments. Export processing/special economic zones (EPZs/SEZs) and 100% EOUs – Policy framework and operational aspect. Export and trading houses. Export payment terms and UCDPC. Regulatory framework – FEMA and its objectives and provisions. Course Outline: 1. Bilateralism and multilateralism in India’s trade relations. Commodity boards/export development authorities. 8. Export Promotion Measures and Facilities: Export promotion measures and schemes. Import facilities for exports. Balance of Payment Account: India’s Balance of Payment account and adjustment policies. Analysis of thrust export products and markets. Procedural and Documentary Framework – An Overview: Trade operations and documentation. foreign reserves and debt situation. Indian ports and shipping system. WTO and emerging trading environment. ECGC and risk coverage. India’s trade in service. India on the world trading map. India’s Foreign Trade: Pattern and Structure of India’s foreign trade. 2. Foreign Investments: India’s foreign investment policy and flows: India’s investments abroad – pattern and structure. Foreign Trade Finance and Insurance: Pre -shipment and post-shipment finance. Infrastructure Support – Transportation and warehousing infrastructure. Terms of trade. Coverage of Credit. India’s trade and economic relations with EU and other regional groupings.

New Delhi. Underlying Factors and Constraints.). 6. Planning and Industrialisation in India . 5. 3. 1997. India’s Export Performance 1970 -85. Byres (ed. Government of India. India’s Exports and Export Policies in 1960 . Pipanek (ed. Foreign Trade Sector.Suggested Readings: 1. Handbook of Procedures. The State Development Planning and Liberalisation in India. 1988. Ministry of Commerce. 2. Nayyar Deepak.. Press. Cambridge University.M. Trade Policy and Development. Delhi. 4. in Robert E. Export Import Policy. New Delhi. Indian Economy Recent Development and Future Prospects. Oxford 1990. Ministry of Commerce. I and II. Government of India.). Lucas and Gustav F. Nayyar Deepak. Various issues. Nayyar Deepak.B. Customs and Excise Laws. 7. Public Policy and Economic Development – Essays in Honour of lan Little.). New Delhi. Vols. in Terance J. Meier G. in Scott Maurice and Deepak Lal (ed. .

Marks: 100 .. Management of International Financial Operations. 4. International Planning: Environmental scanning and monito ring. 2009. Managing communication across cultures. Supply chain management and global business operations. Lee H . International capital structure decision. Procurement for international operations – International sourcing World class manufacturing and international quality standards. Danoes. targeting and positioning. Suggested Readings: 1. International Business Management: Complexities and issues. International managem ent information system. Max. Linkages and synergies among business units across borders. International Human Resource Man agement: Selection. Headquarter – subsidiary relationships in international business enterprises. International capital budgeting and portfolio investment decisions.. John D. Approaches to international management. promotion and distribution decisions. International Production and Procurement: International production and location decisions. Course Outline: 1. Sullivan International Business: Environment and Operations. 12th ed. International marketing mix planning – Product. International management orientation. price. International business management -A strategic perspective. International accounting and taxation issues. Managem ent of International Collaborative Arrangements. Objective: The course intends to acquaint the students with the management of international business operations of a business firm. Foreign market entry mode decisions and level of international involvement. Radebaugh. International Marketing Management: International Market segmentation. 6. Motivation and leadership in international firms. 3. International Business Negotiations: Process and skills. International working capital management. and Daniel P. Resource allocation and portfolio compositions of a global firm. training and development of people in international firms. 5.Course 7182 : MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS Time: 3 Hrs. Co-ordinating and controlling international business operati ons. 8. Cross -cultural values and business management. Prentice Hall. Compensation and reward systems among international firms. Locus of decision making. Organizational and Control Aspects of International Operations: Organizational design and structure of international companies. 7. 2.

Griffin. Minor and Jeanne M. McGraw Hill Co. and Pustay.2.L. Wendall H. 4.. W. Hill. Miachel Geringer. McCulloch. McGraw Hill Company. 2009. Charles. International Business: The Challenge of Global Competition. Michael S. Donald. 12th edition. Prentice Hall. . Michael W. Ball. International Business: A Managerial Perspective. International Business. 3. McNett. Ricky W. 2009. New York. 2009.

Organization goals and strategies. 2. Organization structure – Position of controller in the organization structure.J. Joseph A. Accounting Information System: Nature and significance. Management Control Structure: Typ es of responsibility centres. 3. 6. Management Control Process: Programming and budgeting. Prentice Hall. Tricker. 1995. 5. Management Control Systems . Control reports and follow up action. Developments in the area of costing for control purposes such as Activity Based Costing – Concept and uses of ABC in management control. Preparation of functional budgets and master budget. Theory of Accounting and Control . Behavioural aspects of Mana gement Control: Motivation and Morale.Course 7191: MANAGEMENT CONTROL AND INFORMATION SYSTEM Time: 3 Hrs. 2006. goal congruency. 13th ed. Management Control System . 4. Management C ontrol: Nature and Scope. John Wiley and Sons. South Western College Publishing. . Activity Based Management. 2. Recent Developments. Richard D. participative management. Course Outline: 1. Analysing and Reporting. Problems of implementation and administration of Control System. 7. Shyam Sunder. Zero base budgeting. Suggested Readings: 1. Govindrajan. Max. Inter -divisional transfer pricing and measurement of divisional performance. Strategic planning: Concept. 1997. Kirby. Maciariello and Calvin J. 2nd ed. 4. Irwin. 1994. Marks: 100 Objective: The objective of this course is to acquaint the students about the concept and application of management control system in large organizations and to make them familiar with modern control techniques. Robert N. R. 3. Anthony and V. Nature of Control Function. Uses of variance analysis in cost control. Performance budgeting. Management Information and Control System . Budgetary Control: Analysis of variances..

4. Pearson Education. Suggested Readings: 1. Gray. 7. Internationalization of accounting profession. Performance Evaluation of foreign operations. 5. supporting and deterring forces.Course 7192: INTERNATIONAL ACCOUNTING Time: 3 Hrs. Holzer H. Harmonisation. Transfer pricing. Horper and Row Publishers. Choi and Gary K. International Standards setting process. methods.. Emerging issues in International Accounting. International Accounting and Transnational Decisions . S. Managerial Accounting Issues: Strategic Planning. this course makes students capable of tackling issues in prevailing regulatory environments. Sandagaran S. Operational and conceptual issue. South Western. 5. Course Outline: 1. International Accounting.J. methods and practices.J. . Foreign Operations Disclosure. International Dimensions of accounting and control: Multinational enterprise. 3. 2001. objectives. Butterworth. and Multinational Enterprises.K. New York. In addition. and S. International Accounting Prentice Hall of India. H.. John Wiley & Sons. 3. 2. Marks: 100 Objective: The objective of this course is to develop some conceptual knowledge and understanding of international accounting issues am ong students. Management Control Systems. Shirin Rathore. foreign currency statements and Ratio Analysis. International and Regional Efforts in Standard Setting. U. Frederick D. London. 2. Social Responsibility Disclosures. 4. Accounting and Auditing Standards. 8. International Accounting. Meek. 2005 6. Foreign currency translations. 2008. Gray. Peter. strategies. International Accounting Standards Board. Max.M. 6.. Radebaugh L. 2002 . Inter-nationalisation of capital marke ts. International Accounting. International Accounting. International Standards and Organization: Advantages. Financial Statement Analysis of companies and countries differences in accounting principles.S. Specific Reporting Issues: Regulatory Disclosure Requirements.

J. Lee. A. Calcutta.). Performance measurement: Profi tability. The course makes student capab le to analyse and take decisions in respect of a firm’s or industry’s operations. India. Economies of location and spatial structure. 2..Course 7201 : INDUSTRIAL ECONOMICS Time: 3 Hrs. Jones and W. 1990. 1991. Industrial Market Structure and Economi c Performance. Donald and Derek J. Morris. An introduction to industrial Economics. Firms. Relationship between R & D and valuation. Boston. Max. 3. Financing R &D. vertical and horizontal integration. 6. Tyson. Suggested Readings: 1. U. Course Outline: 1. Industrial Economics: Theory and Evidence . Economics of Non-Price Decision of firm: Research and Development and Innovation: R & D expenditure decisio n. export led industrialisation. Scherer F. competition policy. Perfect and workable competition. Productivity and capacity utilization. and David Ross. 1979. 5. Oxford University Press. Copy right George Allen and Unwin Publications. N. Divine P. 4. economies of scale and scope. public policy and development of corporate se ctor. 4.M. Industrial and Market Structure: Pattern of Industrial Structure. Hay. Marks: 100 Objective: The objective of the course is to acquaint students of economic concepts as applied to industrial behaviour. 3. R. Mukherjee. 1997. Case Studies: Some case studies involving the learning of the course are required to be discussed. Oxford University. determinants of Market -Structure. Industry and Markets. Economies of size: Economies of size. Industrial inter dependence. Accounting measure and growth. Economics of ownership structure.J.K. Structure of Market and R & D. Policies and Performance . State intervention in private sector. innovation. Transfer of Technology. Structure and performance. 8. legal and institutional framework. Anmol Publications. Economics of R & D. 7. acquisi tion and take over. Scope and Methods of Industrial Economics: Objectives of Industrial Economics. Merger. Dilip (Ed. .M. Indian Industry. Houghton Miffin Company. diversification. 2.

Seth (1994). 6. Industrial Growth and Stagnation: The Debate in India . V.K. Macmillan 1980. and A. 1994. New Delhi. (ed. London. Economics of Non-Price Decision of Firms. New Delhi.K. Sameeksha.5. Deep and Deep Publication. . Koutsoyiannis A. V. Nayyar Deepak. 7. (1995). Seth.. Dynamics of Labour Absorption in Industry .). Deep and Deep Publisher. 8. Seth. Bombay.K. Trust. Capacity Utilisation Industrial: Theory and Evidence.

Max. 7. Goodness of fit: R -squared and adjusted R-squared. The 3 variable model. Relaxing the assumptions of the basic linear model: 1) Multi collinearity: Perfect and imperfect multicollinearity. model specification. detection and solution. Growth rates by semi -log models. Properties of OLS estimators. Time dummy. Estimation and specifications: Demand. Solution of Heteroscedasticity: Weighted Lease Squares. Production and Consumption functions. lin-log models. Derivation of Ordinary Least Squares Estimators. Basic Concepts: Definition and scope of econometrics. 2) Qualitative variables: Qualitative independent variables and dependent variables (into only). The multiple regression model. Variances and Standard deviations. Mean Squared error. maximum likelihood estimators (definition). Extensions of the basic linear model: 1) Model transformable to linear form: Estimation of elasticity by log -linear models. Cost. 6. Simultaneous equation system: Identification and Estimation of the model. Detection by graphical analysis of residuals and Parks test. desirable qualities of a good estimator. Sales. Consequences. intercept dummy and structural change. consequences of multicollinearity. Solution for AR (1) acheme. 4) Error in measurement. 5) Specification bias. assumptions of the classical linea r model. 3) Autocorrelation: nature and causes. RMS error. 2. 2) Heteroscedastici ty: Nature and Causes. probability distributions (review). The emphasis will be on application aspects with theoretical understanding. 3. Marks: 100 Objective: The objective of the course is to acquaint students of the methodology of econometrics and make them capable of applying it to business problems. Forecasting. . Course Outline: 1. Tests of significance t and F tests. 6) Simultaneous Equation Bias. 5. OLS AS BLUE. Detection by graphical analysis and D -W Test. stochastic variables and the stochastic error term . estimators. evaluating an econometric model. applications of dummy variables. Evaluation o f Forecasts. Case Studies: Case Studies involving estimation single and simultaneous equation system are required to be discussed. Hypothesis testing involving more than one parameter. partial regression and correlation coefficients. desirable qualities of models . Random variables. 4. polynomial regression models (esp q uadratic). Consequences.Course 7202: APPLIED ECONOMETRICS Time: 3 Hrs.

Suggested Readings: 1. Prentice Hall. Application of Econometrics . 4.. 2. New Delhi. Vol. 1992. Cheng Hsiao. 6. Econometric Theory and Models . Theory of Econometrics. Macmillan.. Upper Saddle River NJ. al. McGraw Hill Book Company. and D. . 7. Techniques and Applications . 3.E. 1998. McGraw Hill. J. Koutsoyiannis. 1994. McGraw Hill 1991. Econometric Methods. D. Rubinfied. Johnston. A.. Pindyck R. 8. et. Gujarati. 1996. Bodkin. Hashem and Peter Schmiod (Ed. Ronal G. 3rd ed.. Handbook of Applied Econometric. I & II Blackwell Publishers.. Intricigalor Michael D. Pesaran M. Introduction to the Theory Practice of Econometric .). Essentials of Econometrics . Judge George G. Econometric Models.S. Julia Malden. John Wiley and sons. 5. Hartiage Publishers 1983. New York.

parker (2007) Fundamentals of Computers (New Delhi : Learning India Pvt. Leon a. and Leon M. (2007). WAN. 3. Presentation. Computer Hardware and Software: Types of computer systems – micro. Laudon. Application Software. Domain Name System. Quality of information role of IT in information generation and value addition. Programming Language. Databases Management System: Concept of Database Mana gement System. Comer. Expert system. Web client and Web Server. 5. Fundamentals of Networking and Communication: LAN. Management information system: Transaction processing system (TPS) Traditional v/s contemporary TPS. database Design . the Internet Book. Factor.Physical and Logical. . mini. Distributed Databases. WWW as a marketplace. Statistical Packages: for Analysis of Variance Multi-variate analysis. Vikas Software Manuals. Max. Broad Band Communication. MAN. Douglas E. (2003). Decision support system (DSS). 4. 2. Course Outline: 1. Deborah and Charles S. New Delhi : PHI Learning Private Limited). Networking Topologies Data communication. Morley. Data bases and tables Forms. and Jane P. 7. Introduction to Data Information . 6. and knowledge and IT. Data computers -its main component and configuration. Client server Architecture. Client side programming and server -side programming. Queries and Reports. Wireless Mobile Communication. Management Information Systems (New Delhi: Prentice Hall of India). Desktop Application: Important features of Word processing. Ltd. Kenneth C. Personal Database Mana gement System: Concept of Database Management System. Changing decision making scenario. Suggested Readings: 1. 4. super. Recent developments in Computer Application.Course 7211 : COMPUTER APPLICATIONS IN BUSINE SSS Time: 3 Hrs. SQL. Cluster Discriminant and Regression Analysis. Operating system. mainframe. (2002) Fundamental of Information Technology. Laudon. Internet and World Wide Web: History and future of Internet. Marks: 100 Objective: The purpose of this course is to equip the students with fundamental aspects of computers and communication and their application in Commerce. 8. Database Design – Physical and Logical. Web page and Website. 2.) 3.. Graphics and Spreadsheet Application Software.

Remote servicing. Order planning and order generation. 6. nature and scope. Web advertisements. B2C. credit cards.Course 7212 : E-COMMERCE Time: 3 Hrs. Encryption and concepts of public and private key infrastructure. 7. E-mail etiquette and e-mail security. fulfilling and delivery. Risk management options for epayment systems. Set standards. Vans. 3. Introduction to Electronic Comm erce: Meaning. Using public and private computer networks for B2B trading. Product and service digitisation. Course Outline: 1. Web site design principles. EDI architecture and standards. Legal environment-borders and jurisdiction. push and pull approaches. Business to Consumer E-Commerce Applications: Cataloging. Security Issues in E-Commerce: Risks of e-commerce –Types and sources of threats. . Post sales services. 5. Max. culture and infrastructure. Evolution of World Wide Web. Alternative methods of customer communication such as e -mail. Internet based EDI. Web site strategies. characteristic featur es of EDI service arrangement.based Commerce and equip them to assess e-commerce requirements of a business and develop e -business plans and to interact with various IT professionals who m ay be developing e-commerce applications. smart cards. contracting and contract enforcement. Business application of e-commerce. Risk management approach to e -commerce security. B2B. XML -EDI and its application. Future o f Web. procurement and online marketing and advertising. 4. Applications to Customer Relationship Management. Web-site Design: Web sites as market place. 8. Client server network security. Environment of E-Commerce: Issues regarding language. credit and legal risk of e -payment. E -marketing-Traditional web promotion. BBA. electronic purses and debit cards. Costs of EDI infrastructure. e-cheques. Role of web site in B2C e -commerce. Digital identity and electronic signature. XML. Order scheduling . Applications of e-commerce to supply chain management. Web counters. Global trading environment and adopting of e commerce. Cost estimation ad pricing. Electronic Payment System: Types of payment systems –e-cash and currency servers. Operational. S ecurity tools. Order billing. Business Models of E-Commerce. B2G and other models of e commerce. Order receipt and accounting. Order selection and prioritisation. Marks: 100 Objective: The purpose of this course is to develop understanding of Web . Business to Business E-Commerce: Need and alternative models of B2B e commerce. 2. Data and message security. Reasons for slow acceptability of EDI for trading. Protecting electronic commerce assets and intellectual property. EDI and paperless trading. Firewalls.

Cyber laws in India and their limitations.R.0: Roadmap for Success (new Delhi : Pearson Education). Laudon. Elias M. eMarketing eXcellence. P. Ethical Issues in e commerce. technology. (2007). Small sample tests such as. Awad. Discriminant Analysis. and Dave Chaffey (2005). Factor Analysis.International cyber laws – cyber laws – Aims and salient Provisions.) . 9. The Heart of eBusiness (UK : Elsevier Ltd. 3. Suggested Readings: 1. Statistical Packages: Use of specific packages in areas like Multiple Regression. ANOVA. Electronic Commerce: From Vision to Fulfillment (New Delhi : Pearson Education). F-test and Chi-Square test. society. Kenneth C. 4. and Carol Guercio Traver (2002) E -commerce: business. Smith. 2. Con -joint analysis. Business 2. (New Delhi : Pearson Educatin). Ravi and Marcia Robinson (2001). Kalakota. Taxation and e-commerce.

Marine and Aviation Insurance. 3. special purpose policies. Public Liability Policy: professional Indemnities – Employers’ Liability Insurance. various insurance policies and their structure along with the legal dimensions involved. Fire Insurance – Types of Policies – Floating Policies and Declaration Policies. 4. Doctrine of informal Warranties and beneficent interpretation. Course Outline: 1. earned surplus and profitability. Engineering Insurance: Machinery Breakdown Insurance – Contractors All risks Insurance and various other policies – Miscellaneous Annual Policies – Advance Loss of Profits Insurance. Health insurance contract.A. Banker’s Indemnity Insurance and other important insurance covers. This course also aims at providing the knowledge of Insurance Company’s Management. Development life. Family income. underwriting and pricing of insurance. Endorsem ents and Clauses – fire Protection System. retention and re-insurance. Legal frame work of Insurance: Insurance and Law of Contracts. Personal Accident: Scope of Various covers. Buying a health insurance policy. re serves of property and liabilities of insurer. 2. Miscellaneous (Accident) Insurance: Fidelity Guarantees and Bonds – Burglary Insurance – Money-in-transit Insurance. W. Functions and Scope of Fire. Marine Insurance including Inland Rail/Road Transit insurance. types of losses covered. Conceptual Framework: Risk. Financial Structure. Accident. Claims. the risk and its management. and loss control. Structure of Ind ian Insurance Industry. characteristics of an Insurance Contract. Pitaman. Peril and hazard. Life and Health Insurance: Life Insurance and annuities broad c lassification of Life insurances.Course 7221 : INSURANCE MANAGEMENT Time: 3 Hrs. Health Insurance: Medical Insurance Types of Health Insurance Coverages. Dinsdale. Functions of Insurer. classification and burden of risk. Principles and Practices of General Insurance: Meaning. Organization and Administration of Insurance: Management Organization: Departmentalisation. Motor Insurance – type of: Vehicles and their Policies – Rules & Regulations – Policy Forms. Marks: 100 Objective: This course aims at a familiarizing the participants with the concept of insurance. Insurer’s Investments. Classes of life insurance. “Elements of Insurance”. Elements of insurable risk. 5. Industrial Risk Insurance. Financial reporting. 1971. Insurance as a device to hedge risk. Exclusion of Coverages. Discounts – Special Rating of Large Industrial Risks. Consequential Loss Insurance – Standard Consequential Loss Policy Form – Conditions. Suggested Readings: 1. Engineering. Family maintenance. Government as Insurer and a regular. Family policy. Aviation insurance: Special Features – types of Cover. Interpretation of the Contract. . Joint Life Policies. Max. marketing.

“Introduction to Risk Manageme nt and Insurance”. London. 5th Edition. 4th edition. Dorfman Marks S. 4. Nicholas Legh – Jones. . Denis Riley. 3. Englewood Cliffs N. 11th Edition. “Consequential Loss Insurance an d Claims”. Prentice Hall Inc. 2008 . Sweet & Maxwell.2. John Birds and David Owen. “ MacGillivray on Insurance Law”. London: Sweet & Maxwell. 1977.J ...

Elementary functions. Select and other tables. Underwood. The paper requires at least a prior general knowledge of mathematics and statistics. “Mathematics for Actuarial Students ”. Cambridge at the University Press. 1970.W.] Published for the Institute of Actuaries and the Faculty of Actuaries at the University Press. “Compound Interest and Annuities – Certain”. Conversion tables. Annuities -certain.. Complete annuities. Max. 3. Marks: 100 Objective: The purpose of this course is to equip the student with the principles and techniques of actuarial practice. 4th Edition. Periodical payments. “The Elements of Actuarial Science ”. Harry Freeman. Suggested readings: 1. Cambridge [Eng. Special annuities and assurances. 2. Single life annuities and assurances.A. Loans repayable by installments. 3. Policy value. Valuation of simple loans and debentures. Donald D. Simple methods of determining the rate of interest in a transaction. Life Contingencies: Mortality tables. Temporary and defer red annuities and assurances. 1949. Pitman. R.E. Joint-life Annuities and Assurances: Value of and premiums for joint -life and contingent annuities and assurances. . Capital redemption assurance. Commutation columns. Basic Mathematics: Basic functions. 2nd Ed. 2.Course 7222 : ACTUARIAL PRACTICE Time: 3 Hrs. the central death rate. Course Outline: 1.

Com. Course (Existing Programme) Marks Duration (Hours) 3 3 3 3 3 3 3 3 6101 6202 6103 6102 6203 Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions 6201 Managerial Accounting 6104 Financial Management and Policy 6204 Marketing Management M.Com.Com. Course (Revised Programme) Part I I I I I I I I Semester I II I I II II I II Marks Duration (Hours) 3 3 3 3 3 3 3 –I pulsory Courses Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions Managerial Accounting Financial Management and Policy Marketing Management 75 75 75 75 75 75 75 75 100 100 100 100 100 100 100 – II 75 75 75 75 3 3 3 3 6301 6302 6402 6401 Strategic Management Accounting Theory and Practice Human Resource Management International Business II II II II III III IV IV 100 100 100 100 3 3 3 3 pulsory Courses Strategic Management Accounting Theory and Practice Human Resource Management International Business nal Courses nal Group 1 er 1 er 2 nal Group 2 er 1 er 2 75 75 75 75 3 3 3 3 … … … … Elective 1 (Paper 1) Elective 2 (Paper 1) Elective 1 (Paper 2) Elective 2 (Paper 2) II II II II III III IV IV 100 100 100 100 3 3 3 3 62 . Programmes M. Course : Comparative Statement of Existing and Revised M.M.Com.

Human Resource Management – I Human Resource Development Training and Development 75 75 3 3 II II III IV 100 100 3 3 63 .nal Papers Marks Duration (Hours) Elective Papers student shall be required to choose any two groups from the following s: 75 75 75 75 3 3 3 3 p EA . Group J: Accounting 7191 Management Control and Information II III 100 3 System 7192 International Accounting II IV 100 3 Part Semester Group K: Applied Economics 7201 Industrial Economics 7202 Applied Econometrics Group L: Computer Application and Information Technology 7211 Computer Applications in Business 7212 E-Commerce Group A: Finance – I 7101 Financial Market and Institutions 7102 Security Analysis and Portfolio Management Group B: Finance . Com. Part II .Applied Economics Industrial Economics Applied Econometrics p EC-Computer Application and Information Technology Computer Application in Business E-Commerce 75 75 75 75 3 3 3 3 II II II II III IV III IV 100 100 100 100 3 3 3 3 p EF1 – Finance . the second paper of each of the selected groups will be taught in Semester IV.I 7161 Human Resource Development 7162 Training and Development II II III IV 100 100 3 3 Marks p EE .II 7111 Project Management and Financial Services 7112 International Financial Management Group G: Human Resource Management . While the first paper of each of the selected groups will be taught in Semester III.Accounting Management Control and Information System International Accounting Duration (Hours) Any two groups from the following electives to be selected at the commencement of M.2 Project Management and Financial Services International Financial Management 75 75 3 3 II II III IV 100 100 3 3 p EH1 .Semester III.I Financial Market and Institutions Security Analysis and Portfolio Management p EF2 – Finance .

I 7121 International Marketing 7122 Marketing Research Group D: Marketing .II 7131 Advertising and Sales Management 7132 Consumer Behaviour Group E: Taxation Management 7142 Principles and Practice of Taxation and Indian Tax System 7141 Corporate Tax Planning Group F: Corporate and Industrial Laws 7151 Corporate Law 7152 Industrial Law II II Part II II II II III IV Semester III IV III IV 100 100 Marks 100 100 100 100 3 3 Duration (Hours) 3 3 3 3 p EIB-International Business India’s Foreign Trade and Investment Management of International Business Operations p EM1 .Human Resource Management .Corporate and Industrial Laws Corporate Law Industrial Law 64 .2 Advertising and Sales Management Consumer Behaviour p ET .2 Industrial Relations Management of Transformation 75 75 Marks 75 75 75 75 p EI-Insurance Insurance Management Actuarial Practice 3 3 Duration (Hours) 3 3 3 3 Group H:Human Resource Management – II 7171 Industrial Relations 7172 Management of Transformation Group M: Insurance 7221 Insurance Management 7222 Actuarial Practice Group I: International Business 7181 India’s Foreign Trade and Investment 7182 Management of International Business Operations Group C: Marketing .Taxation Management Principles and Practice of Taxation and Indian Tax System Corporate Tax Planning p EL .Marketing I International Marketing Marketing Research 75 75 75 75 75 75 75 75 3 3 3 3 3 3 3 3 II II II II II II II II III IV III IV III IV III IV 100 100 100 100 100 100 100 100 3 3 3 3 3 3 3 3 p EM2 – Marketing .

Sign up to vote on this title
UsefulNot useful