(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009


Annexure – III

(Revised Semester based Course Proposal)

Rules, Regulations and Course Contents

Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011

M.Com. Syllabus as per revised course structure to be effective from Academic Year 2009-10 and onwards

(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009)

I Proposed M.Com. Programme Structure 1-3


Scheme of Examination, Pass Percentage, Promotion Criteria etc.



Course Contents and Reading Lists of M.Com. Programme

6 - 83


Comparative Statement of Existing and Revised M.Com. Programme

84 - 86

MASTER OF COMMERCE (M.Com.) DEGREE (Examination Scheme) 1. A candidate seeking admission to M. Com. course must have: I. Passed B.Com. (Hons.) degree from University of Delhi or any other University recognized equivalent th ere to, with at least 50% marks, II. Passed B.Com. (Pass) or B.Com. Degree from University of Delhi or any other university recognized equivalent there to, with at least 55% marks. III. Passed B.A. (Hons.) Economics degree from University of Delhi or any other university recognized equivalent there to, with at least 50% marks. IV. Passed B.B.S., B.B.A., B.I.F.A. and B.B.E. degree from University of Delhi or any other university recognized equivalent thereto, with at least 60% marks Note: 1. The eligibility conditions for admission to M. Com. course are same for the regular and the correspondence (SOL) students. 2. Candidates appearing for the final year degree examination may also apply provided they are able to produce their mark sheets before 15 th October, 2009.

2 (a) Subject to the control and general supervis ion of the Academic Council, the instruction and routine in the M.Com. Course shall be under the direction of the Dean, Faculty of Commerce and Business and the Head, Department of Commerce. (b) Except in respect of his/her work in the Course each stu dent shall remain under the control and discipline of his/her own College e.g., a student expelled from his/her college is /pso-facto expelled from the Course. 3. 4. English shall be the medium of instruction and examination. Examinations shall be conducted at the end of each Semester as per the Academic Calendar notified by the University of Delhi


The scheme of examination shall be as follows:

The M.Com. Programme is divided into two parts as under. Each Part will con sist of two Semesters. Part - I Part – II First Year Second Year Semester Semester I Semester III Semester Semester II Semester IV

2. Part II : Semester III Paper 6301 : Strategic Management Paper 6302 : Accounting Theory and Practice Paper ---. Com. the student may opt for any one of the interdisciplinary courses specified in the syllabus. 6203 and 204) for this semester. While the first paper of each of the selected group s will be taught in Semester III. .) Credit (Hrs.: Elective I (Paper 2) Paper ---. Part II . Notes: 1.) Part I : Semester I Paper 6101 : Organization Theory and Behaviour Paper 6102 : Statistical Analysis Paper 6103 : Economic Analysis Paper 6104 : Financial Management and Policy Total Part I : Semester II Paper 6201 : Managerial Accounting Paper 6202 : Business Environment Paper 6203 : Quantitative Techniques for Business Decisions Paper 6204 : Marketing Management Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the compulsory papers mentioned above (namely paper 6201.: Elective I (Paper 1) Paper ---.The schedule of papers prescribed for various semesters shall be as follows. Grand Total 1600 64 Elective Groups: Any two groups from the available electives to be selected at the commencement of M. Once a group has been selected. the second paper of each of the selected groups will be taught in Semester IV. The elective groups in the Semester IV w ill remain the same as the ones selected in Semester III.Semester III. no change in selected groups will be allowed later.: Elective II (Paper 1) Total Part II : Semester IV Paper 6401 : International Business Paper 6402 : Human Resource Management Paper ---. 6202. the student may opt for any one of the interdisciplinary courses specified in the syllabus. 3.: Elective II (Paper 2) Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the two compulsory papers (namely Paper 6401 and Paper 6402). Papers Marks Written Internal Assmnt. Total Marks Dura tion (Hrs.

II Paper 7131 Advertising and Sales Management Paper 7132 Consumer Behaviour Group E: Taxation Management Paper 7141 Corporate Tax Planning Paper 7142 Principles and Practice of Taxation and Indian Tax System Group F: Corporate and Industrial Laws Paper 7151 Corporate Law Paper 7152 Industrial Law Group G: Human Resource Management .II Paper 7111 Project Management and Financial Services Paper 7112 International Financial Management Group C: Marketing .I Paper 7121 International Marketing Paper 7122 Marketing Research Group D: Marketing .List of Elective Groups The Department will announce in the beginning of the respective semester.I Paper 7161 Human Resource Development Paper 7162 Training and Development Group H: Human Resource Management – II Paper 7171 Industrial Relations Paper 7172 Management of Transformation Group I: International Business Paper 7181 India’s Foreign Trade and Investment Paper 7182 Management of International Business Operations Group J: Accounting Paper 7191 Management Control and Information System Paper 7192 International Accounting Group K: Applied Economics Paper 7201 Industrial Economics Paper 7202 Applied Econometrics Group L: Computer Application and Information Technology Paper 7211 Computer Applications in Business Paper 7212 E-Commerce Group M: Insurance Paper 7221 Insurance Management Paper 7222 Actuarial Practice . Group A: Finance – I Paper 7101 Financial Market and Institutions Paper 7102 Security Analysis and Portfolio Management Group B: Finance . the list of elective groups which will be offered durin g the semester depending upon the faculty members and the demand of electives.

(e) Successful candidates will be classified on the basis of the combined results of Part-I and Part-II examinations as follows: Candidates securing 60% and above : Candidates securing 50% and above. (b) However. Programme.. However. (b) No student will be detained in I or III Semester on the basis of his/her performance in I or III Semester examination. Pass Percentage & Promotion Criteria (a) The minimum marks required to pass any paper in a semester shall be 40% in theory and 40% in Practical. he/she will have to clear the remaining papers while studying in the 2nd year of the programme.Interdisciplinary Course Interdisciplinary Paper A (Part I: Semester II) Interdisciplinary Paper B (Part II: Semester IV) The list of specific interdisciplinary paper s will be announced at the commencement of the academic session. (c) A student shall be eligible for promotion from 1 st year to 2 nd year of the course provided he/she has passed 50% papers of I and II Semester taken together. (a) Minimum marks for passing the examination in each semester shall be 40% in each paper and 45 % in aggregate of a semester. The student must secure 40% in the End Semester Examination and 40% in the total of End Semester Examination & Internal Assessment of the paper for both theory & practical separately. (c) No student would be allowed to avail of more than 3 chances to pass any paper inclusive of the first attempt. The minimum percentage of attendance required will be notified by the D epartment at the commencement of the session. a candidate who has secured the minimum marks to pass in each paper but has not secured the minimum marks to pass in aggregate may reappear in any of the paper/s of his choice in the concerned semester in order to be able to secure the minimum marks prescribed to pass the semester in aggregate.e. (d) No student shall be admitted as a candidate for the examination for any of the Parts/Semesters after the lapse of four years from the date of admission to the Part-I/Semester-I of the M. 6. arranged by the Department/ College from time to time. seminars etc. 7. wherever applicable. up to 50% : I Division II Division III Division 8. the student will be promoted automatically from I to II and III to IV Semester. up to 60% : Candidates securing 40% and above. However. ATTENDANCE REQUIREMENT The students are required to attend tutorials. they shall have the option to remain the . Com. (d) Students who do not fulfill the promotion criteria (c) above shall be declared fail in the Part concerned. i.

The remaining 70 marks in each paper shall be awarded on the basis of a written examination at the end of each semester. seminar.marks in the papers in which they have secured Pass marks as per Clause (a) above. project work. 11. A student who has to reappear in a paper prescribed for Semester II/IV may do so only in the even Semester examinations to be held in April/may. (e) A student who has to reappear in a paper prescribed for Semester I/III may do so only in the odd Semester examinations to be held in November/December. and attendance. Any student failing in all the papers of old scheme of a Part in the old scheme shall have to opt for the new scheme of examination of that part but the course will have to be completed in three years as stipulated. tests. . The weightage given to each of these components in a combination shall be decided and announced at the beginning of the semester by the Department in consultation with the teachers. term papers. 12. 9. The old scheme of examination will continue for three years from the year of commencement of New Scheme of examination. The system so decided will be communicated by the Department to respective colleges. Regular as well as ex-students shall be permitted to appear/reappear/impro ve in courses of Odd Semesters only at the end of Odd Semester and courses of Even Semesters only at the end of Even Semesters. (a) The system of evaluation shall be as follows: Each course will carry 100 marks. The duration of writt en exanimation for each paper shall be three hours. Examinations for courses shall be conducted only in the respective odd and even Semesters as per the Scheme of Examinations. classroom participation. of which 30 marks shall be reserved for internal assessment based on a combination of tutorials. (b) 10.

3. Power and Conflict: Concept and theories. Bases of Power. . Ltd. values. commu nication effectiveness in organizations. Contemporary issues in leadership . Luthans. Organizational Theories and Behaviour: Classical. Perceptual process. 2007.P. Theory X and Theory Y. 2007. management of stress. Authority. Marks: 100 Objective: The objective of the course is to develop a theoretical understanding among students about the structure and behaviour of organiza tion as it develops over time. TA.. 3. Power and conflict.III : COURSE CONTENTS AND READING LISTS OF M. 2. Nominal group technique and Delphi technique. Prentice Hall of India Pvt. PROGRAMME Course 6101: ORGANIZATIONAL THEORY AND BEHAVIOUR Time: 3 Hrs. Prentice Hall of India Pvt. 2. Behavi our modification. formal and informal structure.P. Leadership effectiveness. Course Outline: 1. challenges and opportunities of OB. Leadership. Mc Graw Hill International.. models of communication. sources of conflict patterns. Individual Behaviour: Foundations of individual behaviour. Neo -classical and Contemporary. Organizational Culture. consequences of stress on individual and organi zation. Motivation: Need hierarchy.. 4. Organizational Behaviour. Robbins. status. Two factor theory. levels and conflict resolution strategies. The course will also make them capable of realizing the competitiveness for firms. 6. Individual versus group decision making. Power. Organizational Development: concept and intervention techniques. Maslow’s Need Hierarchy.. Case Studies: Some cases of real business world are required to be discussed. Contributing disciplines to the OB. Organizational Behaviour (13th edition). personality and emotions. goal setting. Cognitive evaluation. Organizational Behaviour-concepts. Chris Argyris behaviour patterns. Contemporary theories of motivation (ERG. Ltd. S.. power tactics. Feedback. Transaction cost and organizational behaviours. Situational approach. Bureaucratization of organi zations. Organizational Development and Stress Management: Concept and determinants of organi zational culture. Robins S. New York. Johari Window. equity) expectancy model. New Delhi. Individual and organi zational factors to stress. Max. Motivation and organi zational effectiveness. 11th Edition.COM. Suggested Readings: 1. 5. Group Decision making and Communication: Concept and nature of decision making process. attitudes. models. Flat and Tall structures. Fred. 3rd ed. determinants. Behavioral approach. 2008. Organizational Theory: Structure Design and Application.

Mathematical Expectation. 7. Addition. Median test and Rank correlation test.I. 4.. Pohl. Properties of an estimator. 2. 5. Aczel. Theory and Problems of Statistics .. Marks: 100 Objective: The objective of the course is to acquaint students with some of the important statistical techniques for managerial decision making . 3.The emphasis will be on their applications to business and economic situations. Decision tree. Regression Analysis: Simple and multiple linear regression analysis up to three variables. Sampling distribution of a statistic and its standard error. Hypothesis Testing. Course Outline: 1. Suggested Readings : 1. Case Studies: Application of statistics to some cases of business enterprise are required to be discussed. Spiegel. Levin. Small sample tests –t and F tests.S. Exponential. 4. Probability Distribution: Binomial. 9. and D. 3. Non-Parametric Tests: Chi-square test. McGraw Hill. Expected value approach. Prentice-Hall of India. Amir D. 1999. Norval F. Large sample tests for proportions.) . 6. Statistical Quality Control: Control charts for variables and attributes. Complete Business Statistics. Probability and Expectation: Approaches to probabi lity. Kazmeir Leonard J.R. McGraw Hill International (2 nd ed. M. Margina l analysis. Max. 8. Statistics for Management. 2. Schaum Publishing Company. Sign test. Basic Statistics for Business and Economics . means and standard deviations.Course 6102 : STATISTICAL ANALYSIS Time: 3 Hrs. Acceptance sampling. Beta and Normal Distributions. Point Estimation and interval estimation. Sampling and Sampling Distributions: Methods of sampling. Rubin. Power of a t est. R. Poisson. Statistical Decision Theory: Risk and uncertainty. multiplication and Bayes Theorem. Design of Experiments and analysis of variance.

Transfer Pricing. Inter – temporal demand function. Law of variable proportion. Estimation of production function. scale economies. Concept of productivity. Monopolistic competition. isoclines. Profit theories and profit management. Social cost of Monopoly. 9. Problem of estimating cost and production functions. Indifference preference. Adjusting business decision for risk. Risk and uncertainty and the Decision making: Concept of risk. snob appeal. Revealed preference. The effort is to make them capable of using various concepts to deal with business problems in a globalised economic environment. Industrial innovation and technology and technological environmental forecasting. satisficing theory etc. scope economies. . Max. Slutsky’s analysis of demand. isoquants ridge lines. risk preference. Cost function: Classificatio n of costs. Relating the structure with market situations. Basis of pricing. behavioural approaches. Duality between production and cost function . growth theories. isocost lines. VES and Translog. Efficiency and the firm. regulatory aspects of monopoly. Competition and markets. 2. Factor pricing: Elements of factor pricing. return to scale. risk aversion. Technological change and t he global market economy: Impact of technological change on productivity. Minimum wage and price structure. 3. ma nagerial theories. Estimation of cost function. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of micro -economic theory and their use in business decision making. Consumer Behaviour: Determination of demand. Indifference curve analy sis. risk -return evaluation. Game theory and oligopolistic behaviours. Demand and supply of factors of production. CES. Production and Cost: Production f unction. 4. 6. Barrier to entry. Pricing practices: Economics of advertisement costs. Monopoly. labour and market structure. Empirical production function: Cobb -Douglas. 5. band wagon effect and the demand function. 7. duopoly . Pricing and wages. 8. Course Outline: 1.Course 6103: ECONOMIC ANALYSIS Time: 3 Hrs. Dumping and other practices. short run and long run cost functions. Economics of information: Symmetric and Asymmetric Information . Price and output relationship under different market structures: Perfect Competition. Relevance of profit maximization in the modern context. Firm and its objectives: Theories of the firm. labour pricing. Expansion path and Multiproduct firm. The type of goods and the demand function. Bilateral monopoly. Discriminating monopoly. oligopoly. Demand for durable goods. theory of attributes.

Homewood Illinois. Norton. Irwin. Inc. Madala G. Koutsyiannis. Theory and Applications . Lazear. Rubinfeld. Varian. Oxford University Press. Tirole J. Micro-Economic Theory. New Delhi. Prentice Hall of India. 1988. 1992. Micro Economics. A. Richard D. Pindyck Robert S.10. and Ellen Miller. Micro-Economics: Theory and Applications . Macmillan Press Ltd. New York..S. Cases: Some cases involving the use of concepts of the micro -economics are required to be discussed. John P. Gould. Book Company. Sen Anindya.. 1996. 7.. New Delhi. Micro Economics. Micro-Economic Analysis (ed. 2. McGraw Hill. 3).. Third Edition. Suggested Readings : 1. 3. Edward P. 6. The Theory of Industrial Organization. (1998 Reprint). . Modern Microeconomics. 1999. and Daniel L. 5. Cambridge MIT Press. 4.

objectives and scope. 6th Ed. A. 9th Ed. Brealey R. account s receivables and inventories. Principles of Corporate Finance . M. 4.. Vikas Publishing.. .C. Working Capital Planning and Management: Basics of working capital planning and management. right and bonus shares. Financial Management. theories of dividend policy and their impact on the value of a firm. 5.A. 2001. 2. Damodaran. Corporate Finance. Analysis of Real life capital budgeting decisions-some case studies. capital budgeting decisions under constraints and with multiple objectives using Mathematical Programming Models. Capital budgeting decisions under uncertainty and their evaluation using Statistical Decision Theory. Ross S. 2008. 3. Pandey I. 7th Ed. cash dividend. Jaffe. 2. Prentice Hall of India 12th Ed. working capital policy and its management of cash. determinants of capital structure. Course Outline: 1. McGraw Hill. The course also provides students the exposure to certain sophisticated and analytical techniques that are used for taking financial policy decisions. John Wiley & Sons. Dividend Policy: Dividend and its form. R. financing working capital. Mathematical and Simulation Models for Working Capital Decisions. 7. financial leverage and its impact on the valuation of firm. Capital Structure: Concept. 3. Mye rs. “Corporate Finance: Theory and Practice ”. valuation and financing of acquisitions.Course 6104: FINANCIAL MANAGEMENT AND POLICY Time: 3 Hrs. Max. Financial Management: Nature. The empirical evidences on theories and the case studies relevant for above topics are required be discussed. Capital Budgeting Decisions: Nature and Kinds of Capital Budgeting Decisions. techniques of evaluating capital budgeting decisions...A. McGraw Hill. and S. theories of capital structure. 4. financial decision-making and types of financial decisions . James C. Financial Management and Policy . types of dividend policy-constant pay-out ratio and constant dividend amount policies. Capital budgeting decisions under inflation. optimal capital structure. 2nd Ed. Suggested Readings: 1. Corporate re-structuring: Mergers and Acquisitions -types. Risk-Return framework for financial decision -making. determinants of dividend policy and some case studies. 6.W. An alysis of some case studies. Marks: 100 Objective : The objective of the course is to acquaint the students with the basic analytical techniques and methods of financial management of business firms. estimation of working capital requirement. and buy-back of shares. Van Horne. 5. role of a finance manager in a firm and Agency problem. Westerfield and J. sources of takeover gains.

Concept of Respons ibility Accounting. Pricing Decisions.Financial Performance Measures. Break – Even Analysis. Optimal use of Limited Resources. Advantages. 2. Non. Banker. methods and techniques of management accounting and to make the students develop competence with their usage in managerial decision making and control. Applications of Variable Costing. Variable and Absorption Costing – Concept. Comparison. Return on Investment (ROI) Versus Residual Income (RI). Management Accounting – Nature and Functions. Transfer Pricing Methods. Overhead. 4. Atkinson Anthony A.Course 6201: MANAGERIAL ACCOUNTING Time: 3 Hrs. Mark Young. Budgeting – Nature and functions. Robert Kaplan and S. Differential Analysis. 6. Managerial Uses of Variances. 3. Types of Standards. Sell/ Process Further. Cost Concepts and Classifications. Role of Management Accountant. Max. Types of Managerial Decisions – Make/Buy. Course Outline: 1. Revenue Centre. Management Accounting. Activity Based Product Costing – Concept and uses. 9. Multiple -Product Analysis. Labour. 7. Investment Centre. Profit Centre. Operate/Shutdown. 10. Prentice Hall. Responsibility Centres – Cost Centre. Rajiv D. Add/Drop. 2001. Decision Making Process. Cost-Volume-Profit (CVP) Analysis – Contribution Margin. Standard Costing – Concept. Variance Analysis. Divisional Performance Measurement – Measures of Performance. Preparation of Income Statements.. Special Order. 5. Product-Mix. Financial vs. Management Accounting. Profit Volume (P/V) Analysis. . Management Accounting. Emerging Costing Approaches. Responsibility Performance Reporting. Preparation of Different Types of Budgets. 8. Fixed Versus Flexible Budgeting. Suggested Readings : 1. Relevant Information and Short -Run Managerial Decisions – Managerial Decision Making. Materials. Responsibility Accounting and Divisional Performance Measurement – Advantages and Disadvantages of Divisionalisation. Marks: 100 Objective: The objective of the course is to enable students to acquire sound Knowledge of concepts. Cost vs.

5. New Delhi. and E. Advanced Management Accounting. 2000. 2009 . S undem and William O. and Gary L. Problems and Cases.. Managerial Accounting. Stratton. Hilton.H. Prentice Hall of India. Management and Cost Accounting . Drury Colin. Noreeb. Garison R. Jawahar Lal. Managerial Accounting.2. Thomson Learning. S. Chand & Co. Introduction to Management Accounting . 2001. Text. McGraw Hill Education. 3. 2006. McGraw Hill. 2006. Ronald W. Horngreen Charles T. 6.. 4.W.

W. Implications of modified IS and LM functions on relative efficacy of fiscal and monetary policies. demand management policies. NOTE: . 7. Economic Policies and Macro Economic movements in an open economy. 9.This course is to be taught with contemporary issues relevant in the environment of Indian business with notable examples and illustrations. Basic IS-LM frame-work. Economic Planning and the emerging environment. Inflation and unemployment. Trade flows. Macro economic indicators and forecasting of macro-economy. and emerging business environment. 3. Course Outline: 1.Course 6202: BUSINESS ENVIRONMENT Time: 3 Hrs. Macro-economic environment. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of macro -economics and the macro environment in which a business organization operates. Shifts in aggregate demand. Costs and Business Behaviour. Aggregate demand. Globalization. The course would also make the student capable of analyzing and understanding the macro economic policies of the government implemented from time to time and assess their impact on business. IS -LM-BOP curve analysis and implications for policy choices. Real Business Cycles. 2. policy alternatives. 4. Asset choices in an open economy and capital flows.T. aggregate supply and the price level. Environmental Laws. Asset markets. Liberalization and Business environment. the demand for and the supply of real balances and their interest elasticities. Exchange rate regimes. Consumer Laws. 5. Max. 6. Short and long run aggregate supply and shifts in aggregate supply. causes and costs of unemployment. Theories of unemployment.O. foreign exchange markets. . Interaction of ag gregate demand and aggregate supply and the determination of real income. Expectations and Economic Behaviour. External balances. Cost and Business Behaviour. types. Inflation and unemployment: Impact of unemployment on IS -Curve. Economic Growth (Theories in Modern Co ntext) its variables and strategic planning. 8.

N. Macmillan.. LPE. 2. Dornbusch. R. First East – West Press. and S. 4. 3. . Macro Economic Theory and Policy. Macro Economic 4th edition. 3rd edition 2005. Oliver Blanchard Macro Economic 4th edition Pearson Education.Suggested Readings: The basic readings have been provided below and additional readings will be provided on year to year basis. 1. Fischer Macro Economic 6th edition Publisher Tata McGraw Hill. Mankiw. Branson William H. Gregory.

Course Outline: 1. Queuing Theory: Elements of a queuing system. Time-cost trade-off. 7. 13. Duality Sensitivity analysis. Marks: 100 Objective: The objective of the course is to acquaint the students with the use of quantitative models in decision making. gradual replenishment without shortages. Replacement of items that fail suddenly. 4. Linear Programming: Mathematical formulation of linear programming problems and their solution using graphic approach and simplex algorithm.Course 6203: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS Time: 3 Hrs. Dominance. 2. Markov Analysis: Brand-switching analysis.classical. Assignment: Solving the problem. multiple solutions and prohibited routes. Cases of unbalanced problems. Two jobs to be processed on m machines in the different orders of machines. 9. Deciding optimum safety st ock and reorder level. Games of mixed strategy. Resource allocation and resource levelling. N-jobs to be processed on m machines in the same order of machines – by converting it into a two – n machine case. maximization objective. Cases of unbalanced problems. Game Theory: Games of pure strategy. single server and infinite and finite population . Max. 3. Inventory Control: Techniques of selective control. price breaks and planned stock outs. Sequencing: n-jobs to be processed on two machines in the same order of machines. Replacement Analysis: Replacement of capital assets – discrete cases when time value of money is not considered and when time value of money is considered. multiple optimum solutions. Networks with three estimates of time. 6. Transportation: Solving the problem. 8. Models with Poisson arrival and services rates. Integer Programming: Problem Formulation and solution. PERT/CPM: Networking with one estimate of time. testing optimality MODI method. Economic order quantity (EOQ) models. PERT/cost. 10. Equilibrium conditi ons. Introduction: Quantitative approach to management decision making. degeneracy. 5. maximization objective and unacceptable assignments. 11. 12. Simulation (The emphasis should be on concepts and application of concepts) .

Prentice – Hall of India.Suggested Readings: 1.Hill. Hamdy A. Rubin and J. D. 8 th Edition.H. 2. Homewood. R. Ill. 7 th Edition. C. Hausman. Levin. Irwin 1983 4.S.P. 3rd Edition. The McGraw Hill companies. Vohra N. “Quantitative Approaches to Management”. “Quantitative Techniques in Management ”. “Quantitative Analysis for Business Decisions”. Bonini and W. McGraw ...P. Taha. . Stingson.. “Operations Research: An Introduction”.. 3. 2006.D. Bierman H. 1986.I. Jr.

7. salient features and their applications in India. bases and process. Pricing Decisions: Objectives of pricing. Criteria for effective market segmentation. 3. Positioning – concept. 10. cost and profit analysis. Major product decisions. Marketing functions and role. demographic. New product development. technical. internet marketing and other marketing developments – Issues. Max.Consumer vs. 6. Distribution Decisions: Channels of distribution – concept and importance. Marketing management process. motivation and performance appraisal of distribution middlemen.their effectiveness. Promotion scene in India. Channel management. Industrial buying process. Ethical and Legal Aspects of Marketing. Course Outline: 1. 4. Organizing and Control: Marketing planning process. Selection. Communication process. Marketing Planning. importance and major logistics decisions. Marks: 100 Objective: The objective of the course is to familiarize the students with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to be able to manage marketing operations of a business firm. Product life cycle – concept and appropriate strategies to be adopted at different stages. Social. Sales. Target market selection and strategies. business buying behaviour. 2. Introduction : Traditional view of marketing. Promotion Decisions: Meaning a nd importance of promotion. Buyer behaviour. Distribution logistics – concept. Consumer adoption and innovation diffusion. Different ways of organizing the marketing department. Targeting and Positioning: Bases and procedure for segmenting a consumer market. Market Segmentation. political and legal environment of marketing in India. Marketing Environment: Significance of scanning marketing environmen t. Consumer buying decision process and influences. Pricing policies and strategies. Promoting through internet. Different types of distributions. determining optimal promotion mix. Fa ctors affecting price of a product. 8. Consumer Protection in India. Developing and implementing a promotional campaign. direct marketing. Evolution of marketing concept. 5. middlemen and their functions. Economic.Course 6204 : MARKETING MANAGEMENT Time: 3 Hrs. 9. Retailing and wholesaling – Developments and Indian perspective. Services marketing. Product Decision: Product conce pt and classification. rural marketing. Promotion tools. Modern concept of marketing. . socio -cultural.a strategic perspective. Procedure for setting price.

. 5. 2008. 13th ed. Kotler. 2008. Perrault. Bruce J. Cannon a nd William D. Keller Kevin lane. Keller. Joseph P. Kotler Philip and Kevin Keller Marketing Management. Philip. Basic Marketing: A Managerial Approach. Pearson Prentice-Hall 2008. McCarthy. 11th ed. Philip. Jha Mithileshwar. McGraw Hill. Marketing Management : A South Asian Perspective. and Gary Armstrong.. Fundamentals of Marketing.. .Walker and William J. McGraw Hills. Jr. 3. Koshy Abraham.. 9th ed.Suggested Readings: 1. Jerome.. Michael J. 4.. 2008 2. Etzel. Stanton. Pearson Prentice – 2008. 12th ed. Principles of Marketing.. E. 13 th Edition.

al. Evaluation of Strategic Alternatives – Product Portfolio Models. SWOT Analysis. 4. et.Environmental Profile. Strategic Role of Board of Directors and Top Management.. Organization Structure and Design. Crafting and Executing Strategy : Text and Readings. Analysis of Strategic Advantage – Resource Audit. 5. Core Compe tences. 2007. Strategic Analysis: Analysis of Broad Environment .Michael Porters Model of Industry Analysis. Ansoff. & D. Basic Model of Strategic Management. Hayes.. Wiley. Introduction: Concept and Role of Corporate Strategy. Objectives and Goals. 2009. Value Chain Analysis.S. Suggested Readings: 1. Strategic Control. Declorch and R. Managing Strategic Change. Acquisition. 3. 5th ed. From Strategic Planning to Management. 15th ed. Approaches to Strategic Decision Making.1976.Michael Porters’ Competitive Strategies. Strategic options at Corporate Level – Stability.A. H. 3. McGraw Hill. Strategic Review: Evaluating Strategic Performance – Criteria and Problems.. Strategic implications of social and ethical issues. Strategic options at SBU Level . Vision. Human Resource. Analysis of Operating Environment . Robert M. Growth and Defensive Strategies. Operationalising Competitive Strategies. Max. Planning and allocating resources. Strategic Management. 2005 Blackwell Publishers. Exter nal Growth Strategies – Merger.A. Selection of a suitable Corporate Strategy – Concept of Strategic Fit. Thompson et-al. Constructing Scenarios. U. Joint Venture and Strategic Alliance. South Western. Massachussets.Course 6301: STRATEGIC MANAGEMENT Time: 3 Hrs. Marks: 100 Objective: The objective of the course is to help the students develop an understanding of the basic inputs in making and implementing corporate strategic decisions and also familiarize them with the issues and practices involved.I. Course Outline: 1. Igor. . 2. Finance. Hitt M. Grant.. Strategic Implementation: Strategic implementation issues. Marketing and R.P. 4. Strategic Choice: Generating Strategic Alternatives. Functional Strategies – Production. Analysis of Stakeholder Expectations – Corporate Mission. Levels of Strategy. R. Arthure A. 2. Contemporary Strategy Analysis . Concept of Corporate Restructuring.

disclosure requirements. 2000. Harmonization of corporate reports. Depreciation policy. Recent developments in financial accounting and reporting. D. 2008. Merchant. Myrtle W. Schroeder. 9. 3. 6. Accounting: Text and Cases . 1999 2. Course Outline: 1. Accounting Theory. Accounting method ology. Different approaches to theory construction. Issues in accounting standard setting. 7. Analysis and interpretation of s tatements of changes in financial position -cash. Suggested Readings: 1. Ahmed Riahi Belkaoui. Nature of ownership equities. L. Conceptual framework of financial accounting and reporting. Accounting Theory: Nature and Scope. Adjustments for changing prices and financial reporting. Accounting standards in India. 5. 2005 . gains and losses. periodic and segment reporting. Richard G. Marks: 100 Objective: The course aims at acquainting the studen ts with a coherent set of logical principles and a general frame of reference for evaluation and development of sound accounting practices. 4. 10. Cathey. working capital and total resource bases. Text Readings and Cases. Corporate Reporting: Objectives. Income concepts for financial reporting. Revaluation of fixed assets and income measurement. 5. Hawkins and K. Measurement and reporting of revenues. expenses.F.N. 2000. 8. Accounting Theory.S. Valuation of asset and liabilities. Quorm Books. . TMH. Clark and Jack M. Himalaya Publishing House. Financial Accounting Theory and Analysis. John Wiley and Sons. Accounting Theory and Pr actice. Max.A..Course 6302: ACCOUNTING THEORY AND PRACTICE Time: 3 Hrs. 3. Porwal. McGraw Hill. 4. Jawahar Lal. Anthony R. 2.

10. Counter trade. International Business: Its Importance. Theory of customs union. Foreign investment flows – Pattern. World trade and protectionism. Regional Economic Cooperation. Course Outline: 1. 5. nature and scope. 9. Foreign trade multiplier. technology transfer. GSP. theories of international trade. 7. International collaborations and strategic alliances. International commodity trading and agreements. scope. International Business Environment: Framework for analyzing international business environment. Instruments of Commercial Policy: Tariffs. 2.GSTP and other international agreements and treaties. Movements in foreign exchange and interest rates and their impact on trade and investment flows. Theoretical Foundations of International Trade: Reasons for international trade. Domestic and foreign environments and their impact on international business decisions. World bank. Management of international business opera tions – complexities and issues. Regionalism vs. pricing and regulations. World trading environment – Pattern and structure of world trade in goods and services. customs union and common market. Balance of payment deficits and adjustment policies. Max. International Financial Environment: Exchange rate mechanism and arrangement.India’s involvement and consequences .Course 6401: INTERNATIONAL BUSINESS Time: 3 Hrs. Contemporary Developments and Issues in International Business. multilateralism.IMF. Balance of Payment Account: Current and Capital Account components and accounting system. structure and operations of international business and familiarize them with trends and developments in India’s foreign trade and investments and policy framework. Structure and functioning of EC and NAFTA. 3. IT and international business. quotas and other measures and th eir effects. Modes of entry into international business. International money and capital markets. Trade creation and diversion effects. Regional Economic Integration: Free trade area. 6. Gains from trade. Terms of trade. Multinationals (MNCs) in International Business: Issue in investment. 8. structure and effects. UNCTAD. Marks: 100 Objective: The purpose of this course is to acquaint the students with nature. Agreement on Textiles and Clothing. India’s involvement in International Business. International Economic Institutions and Agreements: WTO. 4. .

Suggested Readings: 1. Danoes, John D. Radebaugh, Lee H ., and Daniel P. Sullivan International Business: Environment and Operations, 12th ed., Prentice Hall, 2009. 2. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective, Prentice Hall, 2009. 3. Hill, Charles, W.L., International Business, McGraw Hill Company, New York, 2009. 4. Ball, Donald, Wendall H. McCulloch, Hichael Geringer, Michael S. Minor and Jeanne M. McNett, International Business: The Challenge of Global Competit ion, 12th edition, 2009, McGraw Hill Co.

Course 6402 : HUMAN RESOURCE MANAGEMENT Time: 3 Hrs. Max. Marks: 100

Objective: The objective of the course is to acquaint student s with the techniques and pri nciples to manage human resource of an organization. This knowledge would make the student s capable of employing these techniques to harness the best of each individual working in the organization. Course Outline: 1. Nature of Human Resource Management, concepts, functions, themes and controversies. 2. HRM, Job Analysis and Job Design: Role of HR manager, Human resource planning and HR effectiveness. Job analysis techniques, job evaluation techniques, job description, job specification, job design approaches, job characteristics, approach to job design. 3. Business Strategy and Human Resource Strategy: Concepts and Relationship. Contemporary global trends and management of human resources. 4. Recruitment, Selection, Training and Development: Factors affecting recruitment, sources of recruitment (internal and external), basic selection model, psychological tests for selection. Requirement of a good test for selection. Training and Development. 5. Performance appraisal: Objectives, PA process, comparing actual performance with standards, Methods of appraisal. 6. Diversity at Work: Managing diversity, causes of diversity, the paradox of diversity, diversity with special reference to handicapped, women and aging. Empowerment and gender issues. 7. Compensation Management, Personnel audit and Re search: Wage versus salary, determination of compensation, incentives schemes, fringe benefits and labour welfare. Personnel audit and research. Emerging horizons in HRM. 8. Career planning and succession concepts, approaches and issues. 9. Human Resource information system: Developing HR information system. 10. Employees relations: Shifting forms from industrial relation to employees relations. Handling employees’ grievances. 11. Case Studies: Some Cases relating the learning from the course to business world are required to be discussed.

Suggested Readings: 1. De Cenzo and Robins, Fundamentals of Human Resource Management , 8th Edition, Prentice Hall of India, 2005. 2. Decenzo, David A. and Robbins, S.P. Fundamentals of Human Resource Management, 9th Edition, Wiley and Sons Ltd., John, 2006. 3. Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984 -2000.

maturity and structure of interest rate. Suggested Readings: 1. Non-Depository Institutions: Mutual Funds: Measuring performance of Mutual Funds. flow of funds in Indian economy. Debentures and other fixed income securities. Pearson Education Ltd. 2. 4. Financial markets: Money market: Organization. 6 th Edition. Pension Funds: Organization and working of pension funds. The course will provide the students an understanding of the inter -linkages and regulatory frame -work within which the system operates in India. Functioning and its Regulation. 3. Construction and uses of flow of fund matrix. 8 th Edition 2008. Fredrick S. Private placement channels. Financial markets: Nature. Term structure of interest rates. Eakins.Course 7101: FINANCIAL MARKET AND INSTITUTIONS Time: 3 Hrs. Functions and Efficiency: Financial system and economic development. and Stanley G. 4. Marks: 100 Objective: The purpose of the course is to provide a sound information and knowledge of broad framework of Financial System and its constituents. new issue market and secondary market -the allocative and operational efficiency. Developing a credit information system . Financial Instruments: Equity shares. preference shares. Place of foreign capital in the over all framework of Indian Financial system. Regulatory aspect of Banking.. Instruments. Chit funds Organization. Bank Credit: Working C apital and Bank funds. Financial repression and Interest rates. Performance of Indian banking . UTI and Private sector mutual funds. Jeff. South Western Cengage Learning. 5. 6. Mishkin. SEBI and its role as regulator. . Term lending . Capital market: Primary and Secondary markets and their organization. 7. Financial Intermediation: Depository Institutions. 8. Reserve Bank of India – Report on Currency & Finance. ‘Financial Markets and Institutions ’. Sectoral and Intersectoral flows. ‘Financial Institutions and Markets ’. Analysis of supply and demand for funds. 3. Max. Madura. Commercial Banks and Industrial finances. Meir. Engineered financial and monetary instruments. Interest rate: Level. 2. Insurance Public and private Organization: Life and Non-life insurance companies: LIC & GICs working and regulatory framework. functioning and regulatory aspects. Course Outline: 1. Oxford University Press 2 nd Edition 2007. Indian financial system: an overview. Kohn. The regulatory framework and NRI investments. The Yield -curve. Foreign Capital: foreign capital as a source of finance.

analysis of risk in bonds-duration and convexity. Course Outline: 1. J. The focus at different places is to build models and discuss their validity and application to practical situations. Nature. and Keith. Financial Derivatives: Futures. Sharpe William F. valuation of bonds. “ Investments”. Analysis of Variable Income Securities (Equity): Approaches to security (equity) analysis-Fundamental Analysis along with valuation models of equity a nd Technical Analysis. 6th Edition Prentice Hall of India. Suggested Readings: 1. C. 4. Case Studies in security analysis. Brown. Portfolios of futures and options synthetics. 6. 2007. process and scope of financial assets investment decisions.C. This course will provide the student the ability to understand and utilise the skill of optimising returns. “Futures and Other Derivatives”. Efficient market hypothesis. “Investment Analysis and Portfolio Management”. Frank. Hull J. Jordan. Exotics and Financially engineered products. Structure of Indian Securities market-An overview. and Bailey Jeffery V. Active and Passive portfolio management. Reilly. Thomson. Portfolio Theories and Management: Traditional and Modern Portfolio Theories. Debentures. K. 6 th Edition Prentice Hall. Prentice Hall of India. Donald E. semi-active and active along with immunization strategies. Analysis of Fixed Income Securities: Bond fundamentals. 3. portfolio construction and performance evaluation are required to be discussed. Options. 1997. 2. Marks: 100 Objective: The objective of the course is to establish a conceptual frame work for the study of security analysis and portfolio management. sources of risk 3. . 7. and Ronald. 8th Edition. Max. Options. Markowitz Model. problems associated with revision of portfolio. bond portfolio management strategies-passive. Single and multi-index models. types of return and risk. 2. 6th Edition. Fischer. Sources of Financial Information. “Security Analysis and Portfolio Management”. Securities Analysis: two-parameters frame work. Alexander Gordon J. 1995. unde rstanding of return and risk of a security. 4. 5.Course 7102: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Time: 3 Hrs. Sharpe’s Single Index Model. Capital Asset Pricing Model (CAPM) and Arbitr age Pricing Model (APT): performance evaluation of portfolios. Certificate of Deposits. 2007.

Project Preparation: Technical feasibility. Tax considerations in project preparation and the legal aspec ts. Depository Services. Clifford Gray. Loan syndication for the projects. Factoring. social cost benefit analysis in public and private sectors. investment criterion and choice of techniques. need for financial services various types of financial service: Fund based and Non-Fund based. Richard D. 4. Commercial Banks and their changing role. 5. Leasing. . 2007 . 4th ed. 5th ed.K. Project appraisal: Business criterion of growth. Prasanna Chandra. Project Management. McGraw Hill. Project Preparation Appraisal and Implementation . 10. 1996. Tata McGraw Hill. Insurance: insurable and non -insurable risk. Characteristics and role of financial intermediaries. collaboration arrangements. Forfeiting... Custodial services. 3. Objectives of Project Planning. Irwin. 6. monitoring and control and hedge risk of industrial proj ect. Financial services. Estimation of shadow prices and social discount rate. Khan M. Pre-feasibility studies. demand analysis and commercial viability. Performance. identification of investment opportunities. 2. 1. Merchant Banking. functioning of banks. Financial Services and banking system. 2002. Cost and Time Management issues in Project planning and management. 2. evaluation of mutual funds. liquidity and profitability. Securitisation. Suggested Readings..Course 7111: PROJECT MANAGEMENT AND FINANCIAL SERVICES Time: 3 Hrs. monitoring and control of investment pro jects. Max. Estimation of fund requirements. Marks: 100 Objective: The aim of the course is to enable the student to evolve a suitable framework for the preparation. estimation of cos ts. PERT/CPM. Course Outline: 1. appraisal. Dietrich J. 8. Financial Services. Credit Rating Mortgages. Financial Services and non depository institutions. 7. 2005 (latest Edition). Project review/control-Evaluation of project. Depository Institutions and financial services. Benefits and limitations of –Risk Management Policy. Financial Services and Financial Institutions: Value Creation in Theory and Practice.Y. 4. Benefit of insurance to project planners. The course would also help to understand the role of financial services in project management and would make its student understand how to mobilise finance for domestic and international projects. Prentice Hall. 3. financial planning. Non-Depository institutions: finance companies and mutual funds and pension funds: a financial services and their role. Types of insurable risks. 9. sources of funds. New Jersey . Relevance of social cost-benefit analysis. risk analysis. New Delhi.

IRP theory. 8. options and synthetics. Exchange rate risk: translation. Portfolio consideration of a multinational corporation. monetary theories of exchange rate determination. Euro notes and Euro-notes and Euro-commercial papers. Pre shipment. the cost of capital. hedging and speculation. Assessment and management of political risk. Manageme nt of receivables and inventory.Course 7112: INTERNATIONAL FINANCIAL MANAGEMENT Time: 3 Hrs. currency risk management. Financing of foreign trade: Foreign trade documents. Exchange rate quotation and determination: direct and indirect quotes. Investment decisions of multinational corporations (MNCs): International capital budgeting – estimation of cash flows. modes of payment. Euro-banking. Max. 7. 4. Foreign exchange market – spot and forward. 10. transaction and real operating exposure – their measurement and management. . Marks: 100 Objective: The objective of the course is to acquaint the students with financial management problems of multinational corporations and prepare them to tackle these problems. Market for derivatives. currency futures. 12. IMF and international Liquidity. 11. financial swaps and interest – rate risk management. Determination of exchange rate in spot and forward market. Bretton Woods system of exchange rate. 9. overshooting models. 6. Forfeiting. cross rates. spot and forward quote. post-shipment and medium-term credit. gold standard. bid and ask quote. covered interest rate arbitrage. International Financial markets: Multilateral development banks. Case Studies: Some case studies involving the conceptual learning from the course are required to be discussed. Medium -term Euro-notes. 3. Euro -currency markets. Tax consideration and investment. 5. System of exchanging currencies 2. International accounting: Consolidation and harmonization of accounts. Participants in foreign exchange market – arbitraging. exchange rate regime since mid-1970s. Course Outline: 1. Transfer pricing. Market for international securities – international bonds. PPP theory. International Monetary System: Developments in the international monetary system. International working capital management: Cash management. Borrowing and investing markets.

2. Shapiro. Multinational Business Finance. 1995. 3.1998. . Seth A. 1996. Addision – Wesley Publishing company. Maurice.. Eiteman.K. 4. 2000. Multinational Financial Management ... Prentice Hall India Pvt. Reading mass. New Delhi. Ltd. New Delhi. International Finance. Moffett .G. David K. 1998 5... New Delhi.Suggested Readings: 1. Tata McGraw Hill. Arthur Stonehill and Michael H. Allen C. Levi. New York. Galgotia Publishing Company. Apte P.. Multinational Financial Management.. McGraw Hill Inc. International Financial Management .

International Distribution: Distribution Channels and intermediaries for international markets. 5. International Promotion: Complexities and issues in international promotion. 2. Ronkainon. Grahm. Marks: 100 Objective: The course intends to familiarise the students with the concept and issues of international marketing and enable them to be able to analyse the foreign market environment and develop international marketing strategies for a business firm. and John L. Analysing International Marketing Environment: Framewo rk for analysing international marketing environment. 5.. International Marketing: Nature and scope. Onkvist. Global trading environment and developments.. 3. : Analysis and Strategy. International Market Segmentation. Delivery terms and price quotations. International Product Policy: Planning and development of products for foreign markets. Terpstra. S.. Max. economic.. and Illka A. 4. Selection and Positioning. 8. 1999 4. Keegan. Warran J. Pricing in the context of counter trad e. International Marketing Planning. Role of image.Course 7121: INTERNATIONAL MARKETING Time: 3 Hrs. Suggested Readings: 1. International marketing management process – an overview. International Market Entry Mode Decisions. Harcourt Asia PTE Ltd. 3. International Market orientation and involvement. Vern and Ravi Sarathy. Prentice Hall of India Private Ltd. and mark C. Developing the promotion campaign for foreign markets. Determination of International Price.J.. Global logistics issues and planning. .. Czinkota. Green. adaptation. Phillip R. 8 th Edition. 2009. 2. Cengage Learning. Selection. 2006. Global Marketing. International trade product life c ycle and implications. 6. McGraw Hill. Shaw. Contemporary developments and issues in international marketing. Pricing in International Markets: Pricing objectives. International marketing information system. Singapore. International Marketing. Cateora. demographic. Transfer pricing. International Marketing. 8th ed. motivation and control of foreign middlemen. and J. International pricing policies. 14th ed. Product standardization vs. International marketing. Organization and Control. 5th Pearson Education. 2000. 2008. Promotion tool for international markets. political and legal environment and their impact on international marketing decisions. Strategies. socio cultural. International marketing. 7. Michael R. Course Outline: 1. Geographic.

Marketing research and scientific method. et. Marketing Research Applications: Consumer research – behaviour and motivation research. uses and limitations. Research reliability and validity. 2005. 3. Marketing Research: Measurement and Methods. Problems in conducting marketing research. 6. Ltd. Univariate and multivariate data analyses techniques and their applications in marketing research. Developing marketing research proposal. Prentice-Hall of India Pvt.al. Marketing Research Process: Steps involved in conducting marketing research. descriptive and conclusive researches. Types of research designs – explorative. Online data sources and research. Boyd. 5. Donald S.. 2. Ethical issues in marketing research. coding tabulation and graphical presentation.Hall of India Pvt. 4.. Prentice Hall of India. 2005. Prentice. Product research. 4. Marketing Research. Ltd. New Delhi. 5 th Ed. Marks: 100 Objective: The course aims at exposing the students to the concept. Max. nature and importance of marketing research. Report preparation. 2. Course Outline: 1. Marketing Research. Advertising research. Marketing and sales forecasting. Probability and non -probability sampling methods. Field work and data collection – sampling and non-sampling errors. Research Design : Meaning and importance. and Pamela S. Cooper. 3. Questionnaire preparation. Tata McGraw Hill. Sales analysis.Course 7122: MARKETING RESEARCH Time: 3Hrs. Syndicated research. Determining information needs. Green. Ways of conducting marketing research. Hawkins. Research for Marketing Decisions . organization and developments. Tull and Del I. Problem identification.. attitude measurement and scaling techniques. Naresh K. Suggested Readings: 1. Introduction : Meaning. 5. 1998 . New Delhi. Sc hindler. Determining sampling frame. presentation and follow -up. Secondary data – sources. Sample size determination. Data Analysis and Report Preparation: Data editing . Donald R. tools a nd techniques of marketing research and developing their skills to be able to apply research techniques to aid marketing decision making. Marketing research: Text and Cases. Ralph Westfall and Stanley F. Marketing information system (MIS). Stasch. Malhotra. Paul E. Marketing Research in India: Status. Sample Design and Field Work : Definin g universe and sampling unit. Primary data collection methods – questioning techniques and observation methods. Harper W. 7.

Sales Planning: Setting personal selling objective. Advertising management process – an overview. Sales Organization: Organization structure. appeal. salesmanship and sales management. Personal selling. 3. Advertising through the internet. training and development. logo. 2. Section A Advertising: 1. motivating. Determining target audience. Advertising in India. Advertising budget decisions. Controlling the sales effort. Organization of Advertising Operations : In -house vs. Course Outline: 1. Recent developments and issues in advertising. Media selection. 3. Managing advertising agency relations . Evaluation of sales personnel. . Strategic Sales management. Market analysis and sales forecasting. Sales budget. Ethical and legal aspects of selling.and – after advertising tests and techniques. relationship of sales department with other departments. 5. Fundamentals of Personal Selling: Nature and importance of selling. creativity in advertising.Course 7131: ADVERTISING AND SALES MANAGEMENT Time: 3Hrs Max. Section B Sales Management: 1. Communication Basics: Role of communication. Types of selling. Media scheduling. Sales and cost analysis. Planning the promotion mix. Message Decision: Determining advertising message. illustration. Developing advertising copy – Headline main copy. layout. Distribution networks relationship. Sales Force Management: Recruitment and selection. Social and regulatory aspects of advertising. Process of effective selling. Advertising and the economy. Advertising: Nature and importance. Marks: 100 Objective: The course aims at enabling the students to develop an in -depth understanding of the modern concepts and latest techniques of advertising and personal selling and sales force management which constitute a fast -growing area of marketing. 2. supervising and compensating sales personnel. 2. 4. Adve rtising objectives and positioning decisions. Evaluation of advertisement and campaign effectiveness – Before . Communication process and flows. 4. Media Planning: Types of media and their merits and limitations. Sales quota. 5. Advertising and publicity. advertising agency arrangements. Sales territory.

Prentice Hall of India. Spiro. Rajeev Batra and John G. George and Michael Belch. 3.Govoni. Edward W. Cundiff and Norman A. William J. Richard R. New Delhi. Robert.Hall of India. 4. Maurice. Prentice Hall of India. Advertising .P. Stanton and Greg Richo. Prentice. Sales Management: Decisions. Strategies and cases. Management of a Sales Force . Still. Prentice-Hall Inc. Miburn D. 2004. Richard D. 5. Wright. David A.. McGraw Hill/Irwin. Advertising and Promotion : An Integrated Marketing Communications Perspective 6 th Ed. Anderson B. Aaker. . Pederson Carlton A/. Mandell. Mayers. McGraw Hill. IIIinois.. Professional Selling. Irwin. 7. Weitz. Advertising Management. 6. Barton A. Belch. Selling Principles and Methods. 2007. New Delhi. New Delhi. 2.Suggested Readings: 1. Rosann.

Blackwell and Paul W. . Types of consumers and their role. Course Outline: 1. Business buying behaviour. The purpose of the course is to provide an in -depth understanding of the consumer and industrial buying processes and their determinants as relevant for marketing decision making. External determinants of Consumer Behaviour: Family and its influence on consumer buying behaviour. 2007. Changing profile of Indian consumers. L. Consumer Behaviour and Marketing Strategy.G. Assael. Paul.. and L. Individual Differences in Consumers: Needs and motivation. Peter. Roser D. Consumer Behaviour: Building Marketing Strategy. Pearson. J. Attitude and attitude change. Marks : 100 Objective: Knowledge of consumer behaviour is a prerequisite for developing effective marketi ng strategy. Kenneth A. Learning and learning theories.. 3. Consumer Behaviour: Importance and nature of consumer behaviour. 2007. 2003. 3. Culture and sub -culture. 2. Consumer Behaviour and Marketing Action. and Jerry C. Cross-cultural dimensions of consumer behaviour. Personality and life style analysis. Consumer Behaviour.F.Kanuk. New Delhi. Models of consumer behaviour. Ltd. Consumer Behaviour. McGraw Hill. J. Group and their influences.. 5. 5. Max. Consumer buying process and determinants. Cengage Learning. Hawkins Dell. Schiffman. 2007.Course 7132: CONSUMER BEHAVIOUR Time : 3 Hrs.. Olson. Conej. 4. Consumer research – complexities and issues. 2004. Roger J. Suggested Readings: 1.L. Cengage Learning. 4. Social class. 2. H. Miniard. Engel. Best. Perception.

Case Studies : Some case studies involving the learning are required to be discussed. Computation of corporate tax: Carry forward and set off of losses in the case of certain companies under Sec. location of bu siness and nature of business. Dividend Policy. 79 of Income -tax Act. : 100 Objective : The aim of this course is to familiarize the student with major latest provisions of the Indian tax laws and related judicial pronouncements pertaining to corporate enterprises having implications for various aspects of Corporate planning with a view to de rive maximum possible tax benefits admissible under the law. 5. France. Law Publishers. Singhania. Allahabad. Suggested Readings : 1. Nature and scope of tax planning and management in the corporate sector. Tata McGraw Hill. Sundaram. 1961. A.Tax in India. Vinod K. provisions for relief in respect of double taxation. Justification of corporate tax planning and management. Sale of assets used for sci entific research.S. Bhagmati Prasad. Law of Income Tax. etc. Corporate Tax Planning. Max. . Computation of the amount of corporate tax l iability. Computation of taxable income of companies. 2. Tax planning with reference to financial management decisions: Capital structure decisions. UK. Minimum Alternate Tax. Tax on income distributed to unit holders. 6. 3. Srinivas. Meaning of tax planning and management. V. The Tax and Corporate Law Weekly. purchasing of assets by installment system or Hire System. Purchasing of an asset out of own funds or out of borrowed capital.Course 7141 : CORPORATE TAX PLANNING Time : 3 Hrs. Course Outline: 1. 8. renewing or renovating an asset. Investments and Capital Gains. Taxman. Foreign collaborations and incidence of taxation on domestic companies . 2. Allahabad. 4. Commentaries on the Law of Income. Marks. Taxmann’s Direct Taxes Planning and Management. Sampath Iyengar. Tax planning with reference to managerial decisions: Owning or leasing of an asset. manufacturing or buying. 4. Shutting down or continuing operations. Tax Planning in respect of amalgamation or de -merger of companies or Slump sale or conversion of a firm into a company. Implications of Tax concessions and incentives for corporate decisions in respect of setting up a new business. Repairing. E.C. Bharat Publishing House. Bonus Share. Germany. tax evasion and tax avoidance.A. important Double Taxation Avoidance Agreements with different countries like USA. Tax on distributed profits of domestic companies. Direct Taxes Laws Practice. 6. 3. Wishwa Prakashan. 7. replacing. 5.

Marks. 6. Restrictions on the taxation powers of the States. Residential status and income tax liability – incomes exempt from tax – tax holiday schemes. Ability -to-pay principle of taxation. taxable capacity and tax effort. P rogressive. OECD classification. 5. 4. International comparison of taxes. Double tax treaties: OECD Models. shar ing of Central taxes. Tax treatment of capital gains – Main features of company taxation – Taxation of partnership firms – Taxation of small traders (presumptive tax) – Tax amnesties.GDP ratio – relative roles of direct and indirect taxes. Tax bases and tax policy – Determinants of tax yield – Classification of taxes: Direct and indirect taxes. . Taxes and savings. 3. Case Studies: Some case studies involving the learning from the course. Set off and carry forward of losses – Rebates – tax incentives for savings. 9. Problems created by tax incentives. Incidence of Taxation: Factors determ ining extent of tax shifting – Taxation and efficiency: Excess burden of taxation. : 100 Objective : The purpose of this course is to familiarize and update the students with the basic principles of taxation and the actual operation of income tax in the Indian economy. Distribution of taxation powers between the Center and the States in the constitution of India. 2. Max. Tax havens – Anti-avoidance measures. Richard Musgrave and Peggy Musgrave. Comp liance costs – Tax incentives: Various forms. Course Outline : 1. 1989). Taxes and Labour supply – Tax equity : Benefit principle of Taxation. transfer pricing. Rationale.Course 7142 : PRINCIPLES AND PRACTICE OF TAXATION AND INDIAN TAX SYSTEM Time : 3 Hrs. Taxes and inflation. proportional and regressive taxes. 10. United Nations Model – International tax avoidance and evasion. Trends in tax. The problems of international double taxation – The assignment rules: source versus residence – methods to alleviate international tax duplication: Tax credit relief. Tax -GDP ratios. Public Finance in Theory and Practice (New York: McGraw Hill Book Company. Suggested Readings: 1. Rationale for constitutional arrangements. 8. Distribution of tax burden – Buoyancy and elasticity of tax revenue – Tax evasion. 5 th Edition. 7. Direct and indirect taxes – inflation adjustment schemes in selected countries. Administrative costs. T ax avoidance and tax evasion – Tax ratio. Ad-valorem and specific taxes.

Government of India..K. Vinod K. L. Government Finance in Developing Countries (New Delhi. Singhania. Direct Taxes: Law and Practice (Delhi :Taxmann Publications (P) Ltd. 1984).Jha). Report of the Indirect Taxation Enquiry Committee (Chairman. Ministry of Finance. 4.2. Speeches of Union Finance Ministers. 5. TataMcGraw Hill Publishing Company Ltd. Richard Goode. 1947-48 to 1984-85 (New Delhi. Part I (November 1977) and Part II (January 1978). Government of India . Ministry of Finance. ) Latest edition.. . 1986) 3.

4. : 100 Objectives: The objective of the course is to familiarize the students with the nature of legal regulatory environment of corporate enterprises in India. 8. Provisions of the Companies Act. Frequently Asked Questions on Company Law (Problems & Solutions). 1992 – Functions of SEBI. 5. Course Outline: 1. Company Law. 2009 edn. K. LexisNexis. . 2000 (Corporate Governance Laws). 2009 5. New Delhi. Bharat Law House Pvt. 4. Mittal P. Course Study Material . Company Law Ready Reckoner. 3. Bharat Law House Pvt. M. New Delhi. 1951. French & Ryan. Marks. Bharat Law House Pvt. Brenda Hannigan. Industries (Development and Regulation) Act. Etc . Jain D. Ltd. Wadhwa Nagpur. Company Law. Environment Protection Act. SEBI Act. 6. Bindal C. Powers of the Central Government. UK. 6. Rights of consumers. New Delhi. 2009 edn.Course 7151: CORPORATE LAW Time: 3 Hrs. 1986 – Objectives. Max. Suggested Readings : 1. The Institute of Company Secretaries of India . 3. 1956 and case law relating to Managerial remuneration. 25th edn. Company Law. Regulations. K. 1969 (Relevant Provisions) and Competition Law. Ltd. 1986 – Objectives. Mechanism of Redressal of Consumer grievances. Emerging issues in Corporate Laws and Governance. Mayson. 7. Ramaiya A. Vol 1 & 2. Note : Case studies involving issues in Corporate law are required to be discussed. 2. Guide to Company Law. Powers of SEBI in relation to securities markets. Puliani Ravi & Mahesh Puliani. Major Provisions. Monopolies and Restrictive Trade Practices Act. Guidelines for Securities issues. The Companies Amendment Act. 2009 edn. Ltd. Consumer Protection Act. 2. Accounts and audit. Oxford University Press. 2006 edn. 7. 2009. Foreign Exchange Management Act (FEMA). Manual of Companies Act & Corporate Laws including SEBI Rules. 2009 edn.

2. 1923: Objects. Employees’ Provident Fund Scheme. distribution of compensation. Eligibility for Bonus. Employees’ State Insurance corporation. Employees State Insurance Scheme. penal provisions. 8. miscellaneous provision. 1952: Objects. 5. Determination and Recovery of Money due from and by empl oyers. Deduction from wages . Taxation of minimum wage. time -limits. 9. Employees’ Deposit linked Insurance Scheme. Application of Act in Establishment in Public Sector. of workers. 1936: Objects. strikes . lock-outs. Definitions. notice and claims. working hours. Definitions.Course 7152: INDUSTRIAL LAW Time: 3 Hrs. The Employees State Insurance Act. unfair labour practices. procedure. 1948 : Objects. Minimum Fair and Living Wages. Constitution-Powers and Duties of the Corporation. The Trade Unions Act. 4. The payment of Wage Act. Disqualification for Bonus. Calculation of amount payable as Bonus. The Industrial Disputes Act. The factories Act. The Workmen’s compensation Act. penalties. The Minimum Wages Act. Minimum & maximum Bonus. retrenchment. 3. reference of industrial disputes. Advisory Board. 6. Wings of the Corporation. power of the authorities under the Act. remedy available to worker for delay or unauthorized education. Benefits. amount of compensation. rights and liabilities of registered trade unions -procedure. authorities for settlement of industrial disputes. 1926: Objects. commissioners for workmen’s compensation. welfare. powers and duties of authorities. health. Application. responsibility for payment of wages. licensing and registration of factories . remedy to worker for non -payment of minimum wages. manager and occupier – their obligations. protection against attachment. Schemes under the Act. The payment of Bonus Act. settlements and awards. Determination of minimum wage. Course Outline: 1. 1995. Marks: 100 Objective: The course is designed to provide an understanding of certain industrial legislations in the context of the Indian Socio – economic conditions. Bonus linked with Production or Productivity. 1965: Object. Application. Employees’ State Insurance Fund. safety. Employer’s liability for compensation. remedies of employers against stranger. transfer and closure. leave etc. registration of trade unions. 1948: Objects. Set on & Set off of Allocable Surplus. wage periods. lay-off. Contribution. provisions relating to hazardous process. . Scope and Application. 1948: Objects. approval. Employees’ pension Scheme. 7. Max. 1947: Objects. Application. The Employees’ Provident Funds & Miscellaneous provision Act.

Malik P. The Payment of Gratuity Act. Ltd. 1952 with frequently Raised Queries including Schemes & Rules. . Sharma J. controlling authority. Singh Avtar.10. Suggested Readings: 1. Factories Act. Bharat Law House Pvt. Kumar H. 3. 4. Simplified Approach to Labour Laws 3rd edn. Ltd. Nomination. New Delhi 6. P. L. 1948 with Frequently Raised Queries . L. Introduction to Labour & Industrial Law. 2009. 2009 edn. Labour and Industrial La w. Sharma J. Protection of Gratuity. 2009. Bharat Law House Pvt. P. Wadhwa and Company. 2009. Lucknow. Delhi. Eastern Book Company. New Delhi . Recovery of Gratuity. 1948 with Frequently Raised Queries. payment of Gratuity. New Delhi. Ltd. 2nd edn. New Delhi 7. 2. 5. 1972: Object. 2nd edn. 2009. Employees' Provident Funds and Miscellaneous Provisions Act. P. P. Sharma J. Bharat Law House Pvt. Bharat Law House Pvt. 2nd edn. Ltd. Nagpur. continuou s service. Compulsory insurance. Digest of Labour Cases-1990 –2009. Sharma J. 2009. Universal Law Publishing Co Pvt Ltd. Employees' State Insurance Act. 9th edn.

HRD in Organizations: Government organizations. Max. strategic interventions in HRD sector and target groups. 1980. Role of trade unions. Van Nostrand Reinho ld. Desimone. processes and outcomes. Parek V. 3. Emerging Issues in HRD: Creating awareness and commitment to HRD. L (ed). 4. Jon M. .V. HRD Activities: HRD culture and climate. Line manager and HRD. Motivational aspects of HRD. HRD. 3. Rao. techniques and practives of human resource development. Industrial relations and HRD. Nadler. 6 th Edition. 2009 2. armed forces. Suggested Readings: 1. police and industry. measurement of HRD climate. Oxford and IBH. Corporate Human Resources Development. Designing and Planning Human Resource Systems.Course 7161 : HUMAN RESOURCE DEVELOPMENT Time: 3 Hrs. Determinant needs. Werner. educational institutions. New Delhi. factors to HRD climate. private sectors and public sectors units. Future of HRD. and Randy L. Course Outline: 1. HRD mechanisms. Elements of HRD climate. This course is intended to make students capable of applying the principles and techniques as professionals in organizations they work for. HRD instruments. and T. Utilization of HRD efforts. Human resource development: Concept and evolution. HRD for Workers: HRD mechanisms for workers. Marks: 100 Objective: The objective of the course is to make student aware of the concepts. Trends and Practices. developmental supervisor. South Western Educational Publishing. HRD Conceptual base. Human Resource Development. HRD and Management: Attitude of top management towards HRD. Case Studies: Some Studies involving the learning from the course are required to be discussed. International comparison of HRD (Commonalities and differences.) 5. human resource mobilizations. 1985. 2.

Harper and Row. U.. . Training Methods: Three Stages of training (Preparatory. matching organizational training needs. Advantages and disadvantages of basic needs asse ssment techniques. curriculum standards. Emerging Pattern of Training and development in India. Prior John. 3.Course 7162 : TRAINING AND DEVELOPMENT Time: 3 Hrs. implementation and follow up stage). analysis and costing of training. training guidelines. Gulf Publishing Co. Handbook of Training Evaluation and Measurement Methods . learning curve. Suggested Readings: 1. New Delhi. Pareek. Michalak and Edwin G. 5. steps involved in evaluation. Yager. training needs assessment -various approaches (the job and the Individual). 1990. 1997. Handbook of Training and Development Jaico. system approach to training.. Max. Assessing curriculum needs. Conceptual Framework: The functions of training. Making the Training Process Work . Vistaar. 1997. 2. 1979. Skills of a successful trainer – Internal and external trainer. Bombay. and Emerging Pattern: Reasons of evaluating training. Evaluation of Training and Development. Marks: 100 Objective: The objective of the course is to familiarize the students with basic concepts and principles of Training and Development of Human Resource and train them to understand the learning environment of a firm. Criteria for evaluation. Training and Learning: The learning process. 3. Jack J. Training for Development. programmed instructio n. Factors effecting successful training process. On the job and off -the job methods. The knowledge so obtained will make them capable of providing training to Human Resource of a business firm. relationship of training to organizational and individual goals. Publishing House. Developing training materials. methods for training evaluation. 4. Houston. Training Needs Assessment and Curriculum Development: Identification of Training and Development needs. 6. transfer of training. Case Studies: Some cases to be discussed in the class relating to the learning from the course to business world are required to be discussed. 2. Lynton R. experience versus training. principles of learning. 3rd Edition. experiential versus non -experiential methods. kinds of training. Course Outline: 1. problems of evaluation. 2nd Edition. Phillips. New York. Donald F. Two Indian case studies to be discussed in the class. 4.

Theories of trade unionism. . constitution and labour policies. behavioural science input/contribution and models. 4. Course Outline: 1. trade unions. perspectives in India. 7. Unilatarist. employee discipline.Course 7171: INDUSTRIAL RELATIONIS Time: 3 Hrs. arbitration and adjudication. Historical development. 5. changes affecting HR/IR perspectives. weaknesses in trade unions. Union Management Relations: conceptual framework. Suggested Readings: 1. trade union in India. Comparative Industrial Relations: principles of comparative analysis. Union recognition. Methods of industrial relatio n machinery in India. Public policies and union management relations. mediation. Marks: 100 Objective: The objective of the course is to make student aware of the concept of industrial relations. & A. union management perspectives. Case Studies: Some Cases are required to be discussed involving learning from the course. 6. Issues in participation. The McGraw Hill Companies.S. suspension. Managing Industrial Relations: Regulatory mechanisms. Industrial Relations: Concepts and scope. organizational factors affecting union management relations. practices. Industrial Democracy: concepts and scopes of industrial democracy. J. values. The course will make them understand the importance of industrial relatio ns for an organization and how these relations provide dynamics to organizations. Kochan. Major events and international issues. Yugoslavia. Statutory and non -statutory methods of industrial dispute resolution. Pluralist and Marxist perspective of IR. dismissal and retrenchment. Worker’s participation: Strategy. Collective bargaining. national level Federations. Max. Colvin. de -unionization strategies. role of state. Trade Union Act 1926: an overview. Katz. 8. ILO. 3. strategies for making participation work and making participation more effective. industrial conflict resolution. Scandinavian countries and Japan. West Germany. Labour Welfare: Rationale need and requireme nts. Trade Unionism: role of trade un ions. politico -economic structure) Experience of UK. ideologies. politics and government. Harry. 2. Rationale for participation. Cross cultural aspects of union management relations . variables of comparative analysis (culture. 4 th Edition. negotiation skills. Thomas A. Conciliation. employee grievance handling. An Introduction to Collective Bargaining and Industrial Relations. Goals and objectives of unions and union leadership.

Farnham and Limlott. 4. Pearsonltigher Education. Delhi. Venkat Ratnam. Understanding Industrial Relations (2nd ed) Cassell. . Oxford University Press. 2006. C. Industrial Relations: Theory & practice . Industrial Relations: Text and Cases. 4th Edition. 3.2. 1983.S. J.. 2001. Michael Salamon.

4. Leadership from Within: Concept. Suggested Readings: 1. Mohan and Jeff Zabin. Noori. Concepts of transformation vs. New. 2. Bender. Sawhney. 3.Course 7172: MANAGEMENT OF TRANSFORMATION Time: 3 Hrs. Innovative Technology – autonomous vs. Revival of sick unit – Role of BIFR. Champy. Business Process Reengineering as a tool of managing transformation: BPR – An imperative for survival. and J. 2008. 1997. M.. Prediction of sickness. Peter Urs. Charismatic vs. Financial Institutions.H. Cambridge. H. Marks: 100 Objective: The objective of the course is to make the students develop the art or unlearning for thinking afresh to provide new solutions to the problems which can act as benchmarks for others to follow. SICA. Management of Transformation through New Technology and Innovations: Technological revolution – adoption and adaptation of technology (problems of technology transfer). Readings and Cases in Management of New Technology. 2001. induced inventions. 2. Max. need and importance of developing leadership from within. Five steps methodology to implement BPR. Macmillan India Ltd. Steps for developing leadership from within. D. New York. Introduction: Concept. Resistance to change. Causes and Symptoms of Sickness. Turnaround excellence: In sights from 120 cases .. Prentice Hall. Reengineering the Corporation. Instances of re engineering in Indian organizations (Case studies). economic and technical issues in Turnaround Management Learning from the success stories of organizations where turnaround management strategies have been adopted and sick or potentially sick companies have been turne d around. Transformational Leadership. Harper Business. Cambridge University Press. 4. Leadership from Within. . 2004. Management of New Technology in relation to organizational productivity and quality of work life. 3. Behavioural. 6. the re -engineering scenario in Europe. Distinction between leadership from without and leadership from within. Khandwalla Pradip. Whittaker. Emerging Horizons of management in changing Environment. change. Response Book (A Division of Sage Publication. Course Outline: 1. Non charismatic Leadership. The reengineering imperative in USA. 1990. 2001 5. Tata McGraw Hill. New Delhi. Turnaround Management: Definition of sickness. Delhi. Hammer. Learning experiences from real life case studies. The Seven Steps to NIRVANA: Strategic Insights into e-Business Transformation. and Radford. 5. nature and process of planned change. Managing Innovations. the re-engineering imperative in India.

2. Indian Joint ventures in foreign countries and their operations. o ther service organizations. Other acts and regulations. WTO and emerging trading environment. Foreign Exchange facilities and Regulations. India and WTO. Foreign Trade Policy and Economic Relations: Policy making body and regulatory framework. Terms of trade. Analysis of thrust export products and markets. 8. Import facilities for exports. Objective: The objective of this course is to a cquaint the students with structure and policy framework of India’s foreign trade and investments. 4. India’s trade and economic relations with EU and other regional groupings. Commodity boards/export development authorities. Foreign Investments: India’s foreign investment policy and flows: India’s investments abroad – pattern and structure. Infrastructure Support – Transportation and warehousing infrastructure. Procedure for getting started in export – import business. foreign reserves and debt situation. Export processing/special economic zones (EPZs/SEZs) and 100% EOUs – Policy framework and operational aspect. Export Promotion Measures and Facilities: Export promotion measures and schemes. 5. Institutional Arrangements and Infrastructure Suppo rt: Export promotion councils. ECGC and risk coverage. Sources and schemes of foreign trade finance. Coverage of Credit. Export and trading houses. India’s Foreign Trade: Pattern and Structure of India’s foreign trade. India on the world trading map. Exim Bank and foreign trad e finance. transit. Indian ports and shipping system. Trends and developments in India’s foreign trade policy. Foreign Trade Finance and Insurance: Pre -shipment and post-shipment finance. Export payment terms and UCDPC. India and regional economic cooperation in South Asia.Course 7181: INDIA’S FOREIGN TRADE AND INVESTMENT Time: 3 Hrs. Procedural and Documentary Framework – An Overview: Trade operations and documentation. Trade contract and INCO terms. India’s trade in service. Course Outline: 1. commercial and political risks. Marks: 100 . Bilateralism and multilateralism in India’s trade relations. Regulatory framework – FEMA and its objectives and provisions. 7. Excise and customs clearance. 6. 3. quality inspection. Balance of Payment Account: India’s Balance of Payment account and adjustment policies. 9. Foreign exchange facilities and exchange rate mechanism. Max.

6. Public Policy and Economic Development – Essays in Honour of lan Little. 4. Cambridge University. Nayyar Deepak. Export Import Policy. Government of India. New Delhi. Meier G.Suggested Readings: 1. 7. Lucas and Gustav F. 2. Various issues. Indian Economy Recent Development and Future Prospects. Nayyar Deepak. in Robert E. Oxford 1990.M. Vols. Underlying Factors and Constraints. 5. Planning and Industrialisation in India .). Handbook of Procedures. The State Development Planning and Liberalisation in India. Foreign Trade Sector. Trade Policy and Development.). Byres (ed. Nayyar Deepak. I and II. . Government of India.B. New Delhi. Ministry of Commerce. 1997. Customs and Excise Laws. India’s Exports and Export Policies in 1960 . Press. Delhi. India’s Export Performance 1970 -85. 3. Pipanek (ed.). 1988. New Delhi. in Terance J.. in Scott Maurice and Deepak Lal (ed. Ministry of Commerce.

Headquarter – subsidiary relationships in international business enterprises. International Production and Procurement: International production and location decisions. Management of International Financial Operations. Co-ordinating and controlling international business operati ons. 2. International marketing mix planning – Product. training and development of people in international firms. International management orientation. International Marketing Management: International Market segmentation. Motivation and leadership in international firms. Approaches to international management.. Organizational and Control Aspects of International Operations: Organizational design and structure of international companies. International capital budgeting and portfolio investment decisions. 2009. 6.Course 7182 : MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS Time: 3 Hrs. targeting and positioning. International Business Management: Complexities and issues. Foreign market entry mode decisions and level of international involvement. Cross -cultural values and business management. Compensation and reward systems among international firms. Radebaugh. Prentice Hall. Managing communication across cultures. Linkages and synergies among business units across borders. Suggested Readings: 1.. Resource allocation and portfolio compositions of a global firm. International Business Negotiations: Process and skills. International Planning: Environmental scanning and monito ring. 7. 12th ed. Sullivan International Business: Environment and Operations. and Daniel P. Danoes. International working capital management. Supply chain management and global business operations. 5. International accounting and taxation issues. Procurement for international operations – International sourcing World class manufacturing and international quality standards. price. Locus of decision making. Lee H . International capital structure decision. International Human Resource Man agement: Selection. Course Outline: 1. Objective: The course intends to acquaint the students with the management of international business operations of a business firm. 8. promotion and distribution decisions. Max. 4. International business management -A strategic perspective. International managem ent information system. John D. Marks: 100 . 3. Managem ent of International Collaborative Arrangements.

McGraw Hill Co. McGraw Hill Company. 3. International Business. 12th edition. Griffin. Charles. Wendall H. McCulloch. 2009. 2009. Hill.. Prentice Hall. Ball. International Business: The Challenge of Global Competition. W. Michael W. International Business: A Managerial Perspective. Donald. 2009. Ricky W.L. and Pustay. Minor and Jeanne M. Michael S. McNett. . New York. Miachel Geringer.2. 4.

Shyam Sunder.. Strategic planning: Concept. 5. Suggested Readings: 1. Management C ontrol: Nature and Scope. R. 3. Irwin. Behavioural aspects of Mana gement Control: Motivation and Morale. 1995. participative management.Course 7191: MANAGEMENT CONTROL AND INFORMATION SYSTEM Time: 3 Hrs.J. Management Control Structure: Typ es of responsibility centres. Inter -divisional transfer pricing and measurement of divisional performance. Accounting Information System: Nature and significance. Joseph A. 7. Richard D. Robert N. 6. Max. Zero base budgeting. 2nd ed. South Western College Publishing. Organization structure – Position of controller in the organization structure. Management Information and Control System . 13th ed. Management Control Systems . 2006. 2. Marks: 100 Objective: The objective of this course is to acquaint the students about the concept and application of management control system in large organizations and to make them familiar with modern control techniques. Course Outline: 1. Activity Based Management. Organization goals and strategies. Control reports and follow up action. Problems of implementation and administration of Control System. 1994. Performance budgeting. 3. goal congruency. Theory of Accounting and Control . Kirby. Preparation of functional budgets and master budget. Developments in the area of costing for control purposes such as Activity Based Costing – Concept and uses of ABC in management control. Tricker. Recent Developments. Maciariello and Calvin J. John Wiley and Sons. 1997. Budgetary Control: Analysis of variances. Nature of Control Function. Management Control Process: Programming and budgeting. 4. Govindrajan. 2. 4. Anthony and V. Analysing and Reporting. Uses of variance analysis in cost control. . Prentice Hall. Management Control System .

objectives.. 2008.K. 2002 . Internationalization of accounting profession. 3. Radebaugh L. 5. International Accounting. International Accounting. 2005 6. U. . Performance Evaluation of foreign operations. International Accounting. Sandagaran S. Choi and Gary K. Inter-nationalisation of capital marke ts. 8. 7. Managerial Accounting Issues: Strategic Planning. H. 5. New York.Course 7192: INTERNATIONAL ACCOUNTING Time: 3 Hrs. Gray. International and Regional Efforts in Standard Setting. Marks: 100 Objective: The objective of this course is to develop some conceptual knowledge and understanding of international accounting issues am ong students. methods. Gray. Foreign currency translations. 4. Emerging issues in International Accounting. International Standards and Organization: Advantages. strategies..M. 2001. John Wiley & Sons. S. 3. International Accounting and Transnational Decisions . Pearson Education. 2. Holzer H. Frederick D. South Western. this course makes students capable of tackling issues in prevailing regulatory environments. Horper and Row Publishers. Meek. Financial Statement Analysis of companies and countries differences in accounting principles. International Accounting Prentice Hall of India.J. International Accounting.S. London. Social Responsibility Disclosures. and S. methods and practices. Suggested Readings: 1. Course Outline: 1. Management Control Systems. International Accounting Standards Board. Butterworth. 2. Peter. 6.J. Foreign Operations Disclosure. International Dimensions of accounting and control: Multinational enterprise. foreign currency statements and Ratio Analysis. Specific Reporting Issues: Regulatory Disclosure Requirements.. Harmonisation. 4. Max. Accounting and Auditing Standards. In addition. and Multinational Enterprises. International Standards setting process. Operational and conceptual issue. Transfer pricing. supporting and deterring forces. Shirin Rathore.

Financing R &D. An introduction to industrial Economics. U. Dilip (Ed. 4. Morris. and David Ross. Economics of R & D. Relationship between R & D and valuation. 2.. economies of scale and scope. 1997. Divine P. 5. Industrial Market Structure and Economi c Performance. Suggested Readings: 1. Donald and Derek J. R. Indian Industry. The course makes student capab le to analyse and take decisions in respect of a firm’s or industry’s operations. 6. Oxford University Press.M. Merger. Economics of Non-Price Decision of firm: Research and Development and Innovation: R & D expenditure decisio n. Hay. N. 3. export led industrialisation. 1990. Calcutta. vertical and horizontal integration. Economics of ownership structure. 4. Scope and Methods of Industrial Economics: Objectives of Industrial Economics. Productivity and capacity utilization. Industry and Markets. determinants of Market -Structure. Economies of size: Economies of size.K. Anmol Publications. diversification. Perfect and workable competition. 1979. Scherer F. Industrial inter dependence.J. India.). 7. Economies of location and spatial structure.Course 7201 : INDUSTRIAL ECONOMICS Time: 3 Hrs. Policies and Performance . Firms. Industrial and Market Structure: Pattern of Industrial Structure. Transfer of Technology. legal and institutional framework. Case Studies: Some case studies involving the learning of the course are required to be discussed. Boston.M. . Houghton Miffin Company. 2. Structure of Market and R & D. innovation. Course Outline: 1. State intervention in private sector. Accounting measure and growth. Oxford University. Copy right George Allen and Unwin Publications. Jones and W. Performance measurement: Profi tability. 1991. public policy and development of corporate se ctor.J. competition policy. acquisi tion and take over. Structure and performance. 8. Tyson. A. 3. Marks: 100 Objective: The objective of the course is to acquaint students of economic concepts as applied to industrial behaviour. Max. Lee. Industrial Economics: Theory and Evidence . Mukherjee.

Deep and Deep Publisher. London.. 8. Macmillan 1980. Deep and Deep Publication. 1994. New Delhi. Trust. V. Dynamics of Labour Absorption in Industry . Economics of Non-Price Decision of Firms. and A. (1995). Nayyar Deepak. V.). Seth. Sameeksha. (ed. 7. New Delhi. Bombay. Industrial Growth and Stagnation: The Debate in India .K.K. Seth (1994). Koutsoyiannis A.5. . Seth. Capacity Utilisation Industrial: Theory and Evidence. 6.K.

Max. Sales. Tests of significance t and F tests. Growth rates by semi -log models. Detection by graphical analysis of residuals and Parks test. 2) Qualitative variables: Qualitative independent variables and dependent variables (into only). The 3 variable model. Time dummy. probability distributions (review). Relaxing the assumptions of the basic linear model: 1) Multi collinearity: Perfect and imperfect multicollinearity. Solution of Heteroscedasticity: Weighted Lease Squares. applications of dummy variables. intercept dummy and structural change. 3) Autocorrelation: nature and causes. consequences of multicollinearity. Case Studies: Case Studies involving estimation single and simultaneous equation system are required to be discussed. polynomial regression models (esp q uadratic). 7. Production and Consumption functions. 6) Simultaneous Equation Bias. 6. Consequences. . 2) Heteroscedastici ty: Nature and Causes. Forecasting. Derivation of Ordinary Least Squares Estimators. 4. Random variables. 2. lin-log models.Course 7202: APPLIED ECONOMETRICS Time: 3 Hrs. Consequences. 5. RMS error. Solution for AR (1) acheme. estimators. Variances and Standard deviations. The emphasis will be on application aspects with theoretical understanding. desirable qualities of models . Course Outline: 1. assumptions of the classical linea r model. Extensions of the basic linear model: 1) Model transformable to linear form: Estimation of elasticity by log -linear models. Detection by graphical analysis and D -W Test. stochastic variables and the stochastic error term . Cost. 4) Error in measurement. The multiple regression model. Properties of OLS estimators. evaluating an econometric model. model specification. 3. Goodness of fit: R -squared and adjusted R-squared. desirable qualities of a good estimator. Basic Concepts: Definition and scope of econometrics. Hypothesis testing involving more than one parameter. detection and solution. Mean Squared error. Marks: 100 Objective: The objective of the course is to acquaint students of the methodology of econometrics and make them capable of applying it to business problems. partial regression and correlation coefficients. Simultaneous equation system: Identification and Estimation of the model. Evaluation o f Forecasts. OLS AS BLUE. 5) Specification bias. maximum likelihood estimators (definition). Estimation and specifications: Demand.

S. Macmillan. . New York. Pesaran M. McGraw Hill Book Company. Hartiage Publishers 1983. 6. Julia Malden. Handbook of Applied Econometric. J. 1996. McGraw Hill 1991. I & II Blackwell Publishers. al. Application of Econometrics . 1994.. 5. 4. McGraw Hill. Rubinfied.. 3rd ed.. Upper Saddle River NJ. Pindyck R.. Johnston.E. D. Bodkin. John Wiley and sons. Ronal G. Judge George G. Hashem and Peter Schmiod (Ed. Cheng Hsiao. 8. 2. et. Econometric Theory and Models .. A. 1992. Theory of Econometrics. Techniques and Applications .Suggested Readings: 1. Econometric Models. Econometric Methods. Koutsoyiannis. Essentials of Econometrics . Introduction to the Theory Practice of Econometric . Vol. Intricigalor Michael D. New Delhi. 3.). Gujarati. 7. 1998. Prentice Hall. and D.

Domain Name System. . Morley. 2. Management information system: Transaction processing system (TPS) Traditional v/s contemporary TPS. Client side programming and server -side programming. Wireless Mobile Communication. Statistical Packages: for Analysis of Variance Multi-variate analysis. and Leon M. Database Design – Physical and Logical. Laudon. Cluster Discriminant and Regression Analysis. 4.Course 7211 : COMPUTER APPLICATIONS IN BUSINE SSS Time: 3 Hrs. Broad Band Communication. Course Outline: 1. 4. Marks: 100 Objective: The purpose of this course is to equip the students with fundamental aspects of computers and communication and their application in Commerce. Queries and Reports. and knowledge and IT. (2003). Suggested Readings: 1. WWW as a marketplace. Presentation. Deborah and Charles S. Programming Language. Ltd. Recent developments in Computer Application. Networking Topologies Data communication. Decision support system (DSS). New Delhi : PHI Learning Private Limited). SQL. Changing decision making scenario. WAN. Desktop Application: Important features of Word processing. Internet and World Wide Web: History and future of Internet. Expert system. (2002) Fundamental of Information Technology. Data bases and tables Forms. Max. Laudon. Computer Hardware and Software: Types of computer systems – micro. Application Software. super. Operating system. Factor. Client server Architecture. Web client and Web Server. the Internet Book. Kenneth C. Fundamentals of Networking and Communication: LAN.. Management Information Systems (New Delhi: Prentice Hall of India). 3. Douglas E. parker (2007) Fundamentals of Computers (New Delhi : Learning India Pvt. Introduction to Data Information . Data computers -its main component and configuration. database Design .Physical and Logical.) 3. Comer. 6. Vikas Software Manuals. mainframe. and Jane P. Distributed Databases. Graphics and Spreadsheet Application Software. Quality of information role of IT in information generation and value addition. 2. 7. (2007). Web page and Website. Personal Database Mana gement System: Concept of Database Management System. 5. mini. Databases Management System: Concept of Database Mana gement System. Leon a. 8. MAN.

Protecting electronic commerce assets and intellectual property. Legal environment-borders and jurisdiction. Business to Consumer E-Commerce Applications: Cataloging. Max.based Commerce and equip them to assess e-commerce requirements of a business and develop e -business plans and to interact with various IT professionals who m ay be developing e-commerce applications. Global trading environment and adopting of e commerce. Web advertisements. 6. Costs of EDI infrastructure. characteristic featur es of EDI service arrangement. . Reasons for slow acceptability of EDI for trading. Web counters. S ecurity tools. Using public and private computer networks for B2B trading. Web site design principles. 8. Future o f Web. B2B. fulfilling and delivery. Digital identity and electronic signature. XML. Product and service digitisation. Evolution of World Wide Web. Internet based EDI. Cost estimation ad pricing. Applications of e-commerce to supply chain management. B2C. Order selection and prioritisation. Applications to Customer Relationship Management. Course Outline: 1. Web-site Design: Web sites as market place. Order receipt and accounting. Data and message security. Role of web site in B2C e -commerce. push and pull approaches. Risk management approach to e -commerce security. nature and scope.Course 7212 : E-COMMERCE Time: 3 Hrs. culture and infrastructure. Firewalls. B2G and other models of e commerce. electronic purses and debit cards. Client server network security. E -marketing-Traditional web promotion. credit cards. 4. Encryption and concepts of public and private key infrastructure. procurement and online marketing and advertising. Risk management options for epayment systems. Set standards. Order billing. e-cheques. EDI architecture and standards. 7. Introduction to Electronic Comm erce: Meaning. 3. Marks: 100 Objective: The purpose of this course is to develop understanding of Web . BBA. EDI and paperless trading. Post sales services. 5. Business to Business E-Commerce: Need and alternative models of B2B e commerce. Remote servicing. Business Models of E-Commerce. Operational. Environment of E-Commerce: Issues regarding language. credit and legal risk of e -payment. Web site strategies. Order scheduling . Alternative methods of customer communication such as e -mail. E-mail etiquette and e-mail security. XML -EDI and its application. smart cards. Business application of e-commerce. Security Issues in E-Commerce: Risks of e-commerce –Types and sources of threats. Vans. contracting and contract enforcement. Order planning and order generation. Electronic Payment System: Types of payment systems –e-cash and currency servers. 2.

technology. Laudon. Ravi and Marcia Robinson (2001). Small sample tests such as. Cyber laws in India and their limitations. and Carol Guercio Traver (2002) E -commerce: business. Con -joint analysis. and Dave Chaffey (2005).) .R. Factor Analysis. (New Delhi : Pearson Educatin). Taxation and e-commerce. 2.0: Roadmap for Success (new Delhi : Pearson Education). 4. Statistical Packages: Use of specific packages in areas like Multiple Regression. F-test and Chi-Square test. Suggested Readings: 1. ANOVA. Kalakota. society. 9. 3. Ethical Issues in e commerce. Elias M. Electronic Commerce: From Vision to Fulfillment (New Delhi : Pearson Education). P. Awad. Business 2. The Heart of eBusiness (UK : Elsevier Ltd.International cyber laws – cyber laws – Aims and salient Provisions. Smith. Kenneth C. Discriminant Analysis. eMarketing eXcellence. (2007).

Financial reporting. Motor Insurance – type of: Vehicles and their Policies – Rules & Regulations – Policy Forms. Structure of Ind ian Insurance Industry. Family policy. Joint Life Policies. W. This course also aims at providing the knowledge of Insurance Company’s Management. Classes of life insurance. Marine Insurance including Inland Rail/Road Transit insurance. 2. Interpretation of the Contract. Fire Insurance – Types of Policies – Floating Policies and Declaration Policies. Discounts – Special Rating of Large Industrial Risks. Suggested Readings: 1. . Consequential Loss Insurance – Standard Consequential Loss Policy Form – Conditions. Course Outline: 1. Family income. types of losses covered. Personal Accident: Scope of Various covers. the risk and its management. earned surplus and profitability. Aviation insurance: Special Features – types of Cover. Engineering. Industrial Risk Insurance. 4. Financial Structure. marketing. Max. Health Insurance: Medical Insurance Types of Health Insurance Coverages. Public Liability Policy: professional Indemnities – Employers’ Liability Insurance. Marks: 100 Objective: This course aims at a familiarizing the participants with the concept of insurance. Banker’s Indemnity Insurance and other important insurance covers.A. “Elements of Insurance”. Exclusion of Coverages. underwriting and pricing of insurance. 1971. Peril and hazard. Insurer’s Investments. Buying a health insurance policy. Conceptual Framework: Risk. Accident. Miscellaneous (Accident) Insurance: Fidelity Guarantees and Bonds – Burglary Insurance – Money-in-transit Insurance. Marine and Aviation Insurance. Family maintenance. 3. Principles and Practices of General Insurance: Meaning. Elements of insurable risk. special purpose policies. Insurance as a device to hedge risk. retention and re-insurance.Course 7221 : INSURANCE MANAGEMENT Time: 3 Hrs. Health insurance contract. Pitaman. and loss control. Endorsem ents and Clauses – fire Protection System. Engineering Insurance: Machinery Breakdown Insurance – Contractors All risks Insurance and various other policies – Miscellaneous Annual Policies – Advance Loss of Profits Insurance. Life and Health Insurance: Life Insurance and annuities broad c lassification of Life insurances. various insurance policies and their structure along with the legal dimensions involved. characteristics of an Insurance Contract. Legal frame work of Insurance: Insurance and Law of Contracts. Dinsdale. classification and burden of risk. Government as Insurer and a regular. Functions and Scope of Fire. Claims. re serves of property and liabilities of insurer. Functions of Insurer. Doctrine of informal Warranties and beneficent interpretation. Organization and Administration of Insurance: Management Organization: Departmentalisation. Development life. 5.

Prentice Hall Inc. London: Sweet & Maxwell. Nicholas Legh – Jones. “ MacGillivray on Insurance Law”. “Introduction to Risk Manageme nt and Insurance”. Denis Riley. London. 2008 . 11th Edition. 3.2. Englewood Cliffs N. 1977. 5th Edition. 4th edition.J . .. Dorfman Marks S. “Consequential Loss Insurance an d Claims”. 4.. Sweet & Maxwell. John Birds and David Owen.

Life Contingencies: Mortality tables. . Cambridge [Eng. Joint-life Annuities and Assurances: Value of and premiums for joint -life and contingent annuities and assurances. Simple methods of determining the rate of interest in a transaction. Elementary functions. Loans repayable by installments.W. Capital redemption assurance. The paper requires at least a prior general knowledge of mathematics and statistics. Underwood. Temporary and defer red annuities and assurances. Single life annuities and assurances. 1949. “Mathematics for Actuarial Students ”. “The Elements of Actuarial Science ”. Marks: 100 Objective: The purpose of this course is to equip the student with the principles and techniques of actuarial practice. 2. 1970.. Course Outline: 1. Donald D. Valuation of simple loans and debentures. Commutation columns. Annuities -certain.A. 2. Periodical payments. Conversion tables. Pitman. 2nd Ed. Select and other tables. 3. Special annuities and assurances. “Compound Interest and Annuities – Certain”. Policy value. R. Harry Freeman. Suggested readings: 1. the central death rate.] Published for the Institute of Actuaries and the Faculty of Actuaries at the University Press. Basic Mathematics: Basic functions. Max. Cambridge at the University Press. 4th Edition. 3.E. Complete annuities.Course 7222 : ACTUARIAL PRACTICE Time: 3 Hrs.

Course : Comparative Statement of Existing and Revised M.M.Com. Course (Revised Programme) Part I I I I I I I I Semester I II I I II II I II Marks Duration (Hours) 3 3 3 3 3 3 3 –I pulsory Courses Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions Managerial Accounting Financial Management and Policy Marketing Management 75 75 75 75 75 75 75 75 100 100 100 100 100 100 100 – II 75 75 75 75 3 3 3 3 6301 6302 6402 6401 Strategic Management Accounting Theory and Practice Human Resource Management International Business II II II II III III IV IV 100 100 100 100 3 3 3 3 pulsory Courses Strategic Management Accounting Theory and Practice Human Resource Management International Business nal Courses nal Group 1 er 1 er 2 nal Group 2 er 1 er 2 75 75 75 75 3 3 3 3 … … … … Elective 1 (Paper 1) Elective 2 (Paper 1) Elective 1 (Paper 2) Elective 2 (Paper 2) II II II II III III IV IV 100 100 100 100 3 3 3 3 62 .Com. Course (Existing Programme) Marks Duration (Hours) 3 3 3 3 3 3 3 3 6101 6202 6103 6102 6203 Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions 6201 Managerial Accounting 6104 Financial Management and Policy 6204 Marketing Management M.Com. Programmes M.Com.

II 7111 Project Management and Financial Services 7112 International Financial Management Group G: Human Resource Management .Human Resource Management – I Human Resource Development Training and Development 75 75 3 3 II II III IV 100 100 3 3 63 . the second paper of each of the selected groups will be taught in Semester IV. While the first paper of each of the selected groups will be taught in Semester III.Semester III.I 7161 Human Resource Development 7162 Training and Development II II III IV 100 100 3 3 Marks p EE . Com.Accounting Management Control and Information System International Accounting Duration (Hours) Any two groups from the following electives to be selected at the commencement of M. Part II .Applied Economics Industrial Economics Applied Econometrics p EC-Computer Application and Information Technology Computer Application in Business E-Commerce 75 75 75 75 3 3 3 3 II II II II III IV III IV 100 100 100 100 3 3 3 3 p EF1 – Finance .I Financial Market and Institutions Security Analysis and Portfolio Management p EF2 – Finance .nal Papers Marks Duration (Hours) Elective Papers student shall be required to choose any two groups from the following s: 75 75 75 75 3 3 3 3 p EA . Group J: Accounting 7191 Management Control and Information II III 100 3 System 7192 International Accounting II IV 100 3 Part Semester Group K: Applied Economics 7201 Industrial Economics 7202 Applied Econometrics Group L: Computer Application and Information Technology 7211 Computer Applications in Business 7212 E-Commerce Group A: Finance – I 7101 Financial Market and Institutions 7102 Security Analysis and Portfolio Management Group B: Finance .2 Project Management and Financial Services International Financial Management 75 75 3 3 II II III IV 100 100 3 3 p EH1 .

Taxation Management Principles and Practice of Taxation and Indian Tax System Corporate Tax Planning p EL .Human Resource Management .I 7121 International Marketing 7122 Marketing Research Group D: Marketing .Corporate and Industrial Laws Corporate Law Industrial Law 64 .2 Advertising and Sales Management Consumer Behaviour p ET .II 7131 Advertising and Sales Management 7132 Consumer Behaviour Group E: Taxation Management 7142 Principles and Practice of Taxation and Indian Tax System 7141 Corporate Tax Planning Group F: Corporate and Industrial Laws 7151 Corporate Law 7152 Industrial Law II II Part II II II II III IV Semester III IV III IV 100 100 Marks 100 100 100 100 3 3 Duration (Hours) 3 3 3 3 p EIB-International Business India’s Foreign Trade and Investment Management of International Business Operations p EM1 .2 Industrial Relations Management of Transformation 75 75 Marks 75 75 75 75 p EI-Insurance Insurance Management Actuarial Practice 3 3 Duration (Hours) 3 3 3 3 Group H:Human Resource Management – II 7171 Industrial Relations 7172 Management of Transformation Group M: Insurance 7221 Insurance Management 7222 Actuarial Practice Group I: International Business 7181 India’s Foreign Trade and Investment 7182 Management of International Business Operations Group C: Marketing .Marketing I International Marketing Marketing Research 75 75 75 75 75 75 75 75 3 3 3 3 3 3 3 3 II II II II II II II II III IV III IV III IV III IV 100 100 100 100 100 100 100 100 3 3 3 3 3 3 3 3 p EM2 – Marketing .

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