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Annexure – III
UNIVERSITY OF DELHI
MASTER OF COMMERCE (M.COM.)
(Revised Semester based Course Proposal)
Rules, Regulations and Course Contents
Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011
M.Com. Syllabus as per revised course structure to be effective from Academic Year 2009-10 and onwards
(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday, 19 th March, 2009)
I Proposed M.Com. Programme Structure 1-3
Scheme of Examination, Pass Percentage, Promotion Criteria etc.
Course Contents and Reading Lists of M.Com. Programme
6 - 83
Comparative Statement of Existing and Revised M.Com. Programme
84 - 86
MASTER OF COMMERCE (M.Com.) DEGREE (Examination Scheme) 1. A candidate seeking admission to M. Com. course must have: I. Passed B.Com. (Hons.) degree from University of Delhi or any other University recognized equivalent th ere to, with at least 50% marks, II. Passed B.Com. (Pass) or B.Com. Degree from University of Delhi or any other university recognized equivalent there to, with at least 55% marks. III. Passed B.A. (Hons.) Economics degree from University of Delhi or any other university recognized equivalent there to, with at least 50% marks. IV. Passed B.B.S., B.B.A., B.I.F.A. and B.B.E. degree from University of Delhi or any other university recognized equivalent thereto, with at least 60% marks Note: 1. The eligibility conditions for admission to M. Com. course are same for the regular and the correspondence (SOL) students. 2. Candidates appearing for the final year degree examination may also apply provided they are able to produce their mark sheets before 15 th October, 2009.
2 (a) Subject to the control and general supervis ion of the Academic Council, the instruction and routine in the M.Com. Course shall be under the direction of the Dean, Faculty of Commerce and Business and the Head, Department of Commerce. (b) Except in respect of his/her work in the Course each stu dent shall remain under the control and discipline of his/her own College e.g., a student expelled from his/her college is /pso-facto expelled from the Course. 3. 4. English shall be the medium of instruction and examination. Examinations shall be conducted at the end of each Semester as per the Academic Calendar notified by the University of Delhi
The scheme of examination shall be as follows:
The M.Com. Programme is divided into two parts as under. Each Part will con sist of two Semesters. Part - I Part – II First Year Second Year Semester Semester I Semester III Semester Semester II Semester IV
the student may opt for any one of the interdisciplinary courses specified in the syllabus. Once a group has been selected. no change in selected groups will be allowed later. 3.: Elective II (Paper 1) Total Part II : Semester IV Paper 6401 : International Business Paper 6402 : Human Resource Management Paper ---. Grand Total 1600 64 Elective Groups: Any two groups from the available electives to be selected at the commencement of M. Papers Marks Written Internal Assmnt. 6203 and 204) for this semester. Notes: 1. Part II . 6202.) Part I : Semester I Paper 6101 : Organization Theory and Behaviour Paper 6102 : Statistical Analysis Paper 6103 : Economic Analysis Paper 6104 : Financial Management and Policy Total Part I : Semester II Paper 6201 : Managerial Accounting Paper 6202 : Business Environment Paper 6203 : Quantitative Techniques for Business Decisions Paper 6204 : Marketing Management Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the compulsory papers mentioned above (namely paper 6201. While the first paper of each of the selected group s will be taught in Semester III.: Elective I (Paper 2) Paper ---. the student may opt for any one of the interdisciplinary courses specified in the syllabus. .: Elective I (Paper 1) Paper ---. 2. Part II : Semester III Paper 6301 : Strategic Management Paper 6302 : Accounting Theory and Practice Paper ---. Total Marks Dura tion (Hrs. Com. the second paper of each of the selected groups will be taught in Semester IV.) Credit (Hrs.: Elective II (Paper 2) Total 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 70 70 70 70 30 30 30 30 100 100 100 100 400 3 3 3 3 4 4 4 4 16 Note : In place of one of the two compulsory papers (namely Paper 6401 and Paper 6402).The schedule of papers prescribed for various semesters shall be as follows.Semester III. The elective groups in the Semester IV w ill remain the same as the ones selected in Semester III.
the list of elective groups which will be offered durin g the semester depending upon the faculty members and the demand of electives.List of Elective Groups The Department will announce in the beginning of the respective semester.I Paper 7121 International Marketing Paper 7122 Marketing Research Group D: Marketing . Group A: Finance – I Paper 7101 Financial Market and Institutions Paper 7102 Security Analysis and Portfolio Management Group B: Finance .II Paper 7131 Advertising and Sales Management Paper 7132 Consumer Behaviour Group E: Taxation Management Paper 7141 Corporate Tax Planning Paper 7142 Principles and Practice of Taxation and Indian Tax System Group F: Corporate and Industrial Laws Paper 7151 Corporate Law Paper 7152 Industrial Law Group G: Human Resource Management .II Paper 7111 Project Management and Financial Services Paper 7112 International Financial Management Group C: Marketing .I Paper 7161 Human Resource Development Paper 7162 Training and Development Group H: Human Resource Management – II Paper 7171 Industrial Relations Paper 7172 Management of Transformation Group I: International Business Paper 7181 India’s Foreign Trade and Investment Paper 7182 Management of International Business Operations Group J: Accounting Paper 7191 Management Control and Information System Paper 7192 International Accounting Group K: Applied Economics Paper 7201 Industrial Economics Paper 7202 Applied Econometrics Group L: Computer Application and Information Technology Paper 7211 Computer Applications in Business Paper 7212 E-Commerce Group M: Insurance Paper 7221 Insurance Management Paper 7222 Actuarial Practice .
However. (a) Minimum marks for passing the examination in each semester shall be 40% in each paper and 45 % in aggregate of a semester. (e) Successful candidates will be classified on the basis of the combined results of Part-I and Part-II examinations as follows: Candidates securing 60% and above : Candidates securing 50% and above. (b) However. he/she will have to clear the remaining papers while studying in the 2nd year of the programme. up to 60% : Candidates securing 40% and above. the student will be promoted automatically from I to II and III to IV Semester. The student must secure 40% in the End Semester Examination and 40% in the total of End Semester Examination & Internal Assessment of the paper for both theory & practical separately. arranged by the Department/ College from time to time. (d) No student shall be admitted as a candidate for the examination for any of the Parts/Semesters after the lapse of four years from the date of admission to the Part-I/Semester-I of the M..Interdisciplinary Course Interdisciplinary Paper A (Part I: Semester II) Interdisciplinary Paper B (Part II: Semester IV) The list of specific interdisciplinary paper s will be announced at the commencement of the academic session. wherever applicable. a candidate who has secured the minimum marks to pass in each paper but has not secured the minimum marks to pass in aggregate may reappear in any of the paper/s of his choice in the concerned semester in order to be able to secure the minimum marks prescribed to pass the semester in aggregate. (d) Students who do not fulfill the promotion criteria (c) above shall be declared fail in the Part concerned. Pass Percentage & Promotion Criteria (a) The minimum marks required to pass any paper in a semester shall be 40% in theory and 40% in Practical. (c) A student shall be eligible for promotion from 1 st year to 2 nd year of the course provided he/she has passed 50% papers of I and II Semester taken together.e. The minimum percentage of attendance required will be notified by the D epartment at the commencement of the session. Com. 6. up to 50% : I Division II Division III Division 8. seminars etc. (c) No student would be allowed to avail of more than 3 chances to pass any paper inclusive of the first attempt. Programme. 7. However. ATTENDANCE REQUIREMENT The students are required to attend tutorials. (b) No student will be detained in I or III Semester on the basis of his/her performance in I or III Semester examination. they shall have the option to remain the . i.
12. (a) The system of evaluation shall be as follows: Each course will carry 100 marks. and attendance. 11. tests. A student who has to reappear in a paper prescribed for Semester II/IV may do so only in the even Semester examinations to be held in April/may. seminar. project work. of which 30 marks shall be reserved for internal assessment based on a combination of tutorials. term papers. . 9. The system so decided will be communicated by the Department to respective colleges. Examinations for courses shall be conducted only in the respective odd and even Semesters as per the Scheme of Examinations. (b) 10. classroom participation. The remaining 70 marks in each paper shall be awarded on the basis of a written examination at the end of each semester. Regular as well as ex-students shall be permitted to appear/reappear/impro ve in courses of Odd Semesters only at the end of Odd Semester and courses of Even Semesters only at the end of Even Semesters. Any student failing in all the papers of old scheme of a Part in the old scheme shall have to opt for the new scheme of examination of that part but the course will have to be completed in three years as stipulated.marks in the papers in which they have secured Pass marks as per Clause (a) above. The old scheme of examination will continue for three years from the year of commencement of New Scheme of examination. The weightage given to each of these components in a combination shall be decided and announced at the beginning of the semester by the Department in consultation with the teachers. (e) A student who has to reappear in a paper prescribed for Semester I/III may do so only in the odd Semester examinations to be held in November/December. The duration of writt en exanimation for each paper shall be three hours.
. Organizational Behaviour-concepts. Power and conflict. Motivation and organi zational effectiveness. 5.. Robins S. Organizational Culture. 3rd ed.. status. Group Decision making and Communication: Concept and nature of decision making process. PROGRAMME Course 6101: ORGANIZATIONAL THEORY AND BEHAVIOUR Time: 3 Hrs. Contributing disciplines to the OB. attitudes. S. Authority. Theory X and Theory Y. formal and informal structure. 2007. Robbins. Mc Graw Hill International. Behavioral approach. equity) expectancy model. Organizational Development: concept and intervention techniques. Chris Argyris behaviour patterns.III : COURSE CONTENTS AND READING LISTS OF M.. 2. 3. Two factor theory. models. Bureaucratization of organi zations. 2. Organizational Theory: Structure Design and Application. Marks: 100 Objective: The objective of the course is to develop a theoretical understanding among students about the structure and behaviour of organiza tion as it develops over time. Prentice Hall of India Pvt. 6. Flat and Tall structures. management of stress. Neo -classical and Contemporary. power tactics. Power and Conflict: Concept and theories. Contemporary theories of motivation (ERG. Fred. Motivation: Need hierarchy. Transaction cost and organizational behaviours. levels and conflict resolution strategies. Max. Course Outline: 1. Ltd. Maslow’s Need Hierarchy. Contemporary issues in leadership . Power. 4. Leadership. Individual versus group decision making. Ltd.COM. models of communication. personality and emotions. 2008. goal setting. values. determinants. 3. Individual Behaviour: Foundations of individual behaviour. Nominal group technique and Delphi technique. Individual and organi zational factors to stress. The course will also make them capable of realizing the competitiveness for firms.. Cognitive evaluation.P. Organizational Theories and Behaviour: Classical. challenges and opportunities of OB. Case Studies: Some cases of real business world are required to be discussed. . consequences of stress on individual and organi zation. sources of conflict patterns. Behavi our modification.P. Johari Window. TA. Perceptual process. Suggested Readings: 1. 2007. Situational approach. New Delhi. Luthans. Bases of Power. New York. Organizational Development and Stress Management: Concept and determinants of organi zational culture. Leadership effectiveness. commu nication effectiveness in organizations. 11th Edition. Organizational Behaviour. Feedback. Prentice Hall of India Pvt. Organizational Behaviour (13th edition).
Properties of an estimator. Exponential. Norval F.S. Levin. Addition. Basic Statistics for Business and Economics . Max. M. Non-Parametric Tests: Chi-square test. Poisson. Small sample tests –t and F tests. Median test and Rank correlation test. Power of a t est. Regression Analysis: Simple and multiple linear regression analysis up to three variables. Aczel. 7. 6. 2. 3.. McGraw Hill International (2 nd ed. Pohl. Point Estimation and interval estimation. Marks: 100 Objective: The objective of the course is to acquaint students with some of the important statistical techniques for managerial decision making . Decision tree. Sampling distribution of a statistic and its standard error.R. Schaum Publishing Company. 2. 4. Spiegel. Large sample tests for proportions. Suggested Readings : 1. Margina l analysis. Statistics for Management. Design of Experiments and analysis of variance. Amir D. Theory and Problems of Statistics . 9. McGraw Hill.The emphasis will be on their applications to business and economic situations.I.Course 6102 : STATISTICAL ANALYSIS Time: 3 Hrs. 5. Sign test. Hypothesis Testing. Beta and Normal Distributions. Kazmeir Leonard J. Probability and Expectation: Approaches to probabi lity. Complete Business Statistics. Statistical Decision Theory: Risk and uncertainty. and D. Rubin. Case Studies: Application of statistics to some cases of business enterprise are required to be discussed.) . Probability Distribution: Binomial. means and standard deviations. Acceptance sampling. Sampling and Sampling Distributions: Methods of sampling. R. 3. 1999. Expected value approach. Statistical Quality Control: Control charts for variables and attributes. Prentice-Hall of India. Course Outline: 1.. 8. 4. Mathematical Expectation. multiplication and Bayes Theorem.
Production and Cost: Production f unction. scale economies. VES and Translog. Duality between production and cost function . Estimation of production function. 2. Dumping and other practices. Transfer Pricing. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of micro -economic theory and their use in business decision making. Risk and uncertainty and the Decision making: Concept of risk. Problem of estimating cost and production functions. Max. Economics of information: Symmetric and Asymmetric Information . Efficiency and the firm. 4. return to scale. satisficing theory etc. Minimum wage and price structure. labour pricing. Factor pricing: Elements of factor pricing. Indifference preference. 3. isoclines. The type of goods and the demand function. Monopoly. Basis of pricing. labour and market structure. The effort is to make them capable of using various concepts to deal with business problems in a globalised economic environment. growth theories. regulatory aspects of monopoly. band wagon effect and the demand function. theory of attributes. Game theory and oligopolistic behaviours. Competition and markets. ma nagerial theories. Relating the structure with market situations. scope economies. risk aversion. 6.Course 6103: ECONOMIC ANALYSIS Time: 3 Hrs. Monopolistic competition. short run and long run cost functions. snob appeal. Discriminating monopoly. Pricing practices: Economics of advertisement costs. oligopoly. 5. duopoly . Expansion path and Multiproduct firm. Slutsky’s analysis of demand. 8. isoquants ridge lines. Course Outline: 1. risk preference. Demand and supply of factors of production. Inter – temporal demand function. Profit theories and profit management. behavioural approaches. Industrial innovation and technology and technological environmental forecasting. Social cost of Monopoly. Demand for durable goods. Consumer Behaviour: Determination of demand. 9. Bilateral monopoly. Price and output relationship under different market structures: Perfect Competition. 7. risk -return evaluation. isocost lines. Technological change and t he global market economy: Impact of technological change on productivity. CES. Law of variable proportion. Empirical production function: Cobb -Douglas. Firm and its objectives: Theories of the firm. . Estimation of cost function. Cost function: Classificatio n of costs. Revealed preference. Barrier to entry. Relevance of profit maximization in the modern context. Concept of productivity. Pricing and wages. Indifference curve analy sis. Adjusting business decision for risk.
Third Edition. 2. New Delhi. New York. Cambridge MIT Press. McGraw Hill. New Delhi. Pindyck Robert S. and Ellen Miller. 1992. Gould. Koutsyiannis. Micro Economics. Varian. 5. (1998 Reprint). 3). Rubinfeld.. Oxford University Press. Inc. Modern Microeconomics. Irwin. Lazear. Sen Anindya.S. Prentice Hall of India. 1999. 4. 6. Micro-Economic Theory. 3. Macmillan Press Ltd. Cases: Some cases involving the use of concepts of the micro -economics are required to be discussed. Theory and Applications .10. Edward P. Micro-Economics: Theory and Applications . Book Company. John P. 1996. Homewood Illinois. Tirole J. and Daniel L. Madala G. The Theory of Industrial Organization. Micro-Economic Analysis (ed. Richard D.. . A. Suggested Readings : 1. Micro Economics.. Norton. 1988. 7..
2nd Ed. financial leverage and its impact on the valuation of firm.. R. 5.A. and S. 2008.. determinants of capital structure. optimal capital structure. role of a finance manager in a firm and Agency problem. 3. Pandey I. Brealey R. John Wiley & Sons. types of dividend policy-constant pay-out ratio and constant dividend amount policies. Analysis of Real life capital budgeting decisions-some case studies. A. 7. theories of capital structure.. An alysis of some case studies. Prentice Hall of India 12th Ed. “Corporate Finance: Theory and Practice ”. Principles of Corporate Finance . The course also provides students the exposure to certain sophisticated and analytical techniques that are used for taking financial policy decisions. 5. Suggested Readings: 1. cash dividend. techniques of evaluating capital budgeting decisions. sources of takeover gains. and buy-back of shares. 3.A.Course 6104: FINANCIAL MANAGEMENT AND POLICY Time: 3 Hrs. Vikas Publishing. financial decision-making and types of financial decisions . theories of dividend policy and their impact on the value of a firm. determinants of dividend policy and some case studies. Capital Budgeting Decisions: Nature and Kinds of Capital Budgeting Decisions. Capital budgeting decisions under inflation. Capital budgeting decisions under uncertainty and their evaluation using Statistical Decision Theory. Financial Management and Policy . Course Outline: 1. Jaffe. The empirical evidences on theories and the case studies relevant for above topics are required be discussed. James C. Corporate re-structuring: Mergers and Acquisitions -types. 2001. Financial Management. account s receivables and inventories. Corporate Finance. financing working capital. Westerfield and J. estimation of working capital requirement. Capital Structure: Concept.W. Marks: 100 Objective : The objective of the course is to acquaint the students with the basic analytical techniques and methods of financial management of business firms. M. 2. Max. Risk-Return framework for financial decision -making. 2. Financial Management: Nature. Mye rs. Ross S. . 4. right and bonus shares. capital budgeting decisions under constraints and with multiple objectives using Mathematical Programming Models. Dividend Policy: Dividend and its form. Van Horne. working capital policy and its management of cash. 9th Ed. 4. 6. McGraw Hill.C. McGraw Hill. 6th Ed. Mathematical and Simulation Models for Working Capital Decisions. Damodaran. Working Capital Planning and Management: Basics of working capital planning and management.. 7th Ed. valuation and financing of acquisitions. objectives and scope.
Divisional Performance Measurement – Measures of Performance. Special Order. methods and techniques of management accounting and to make the students develop competence with their usage in managerial decision making and control. Materials. Non. Cost-Volume-Profit (CVP) Analysis – Contribution Margin. 5. 9. Return on Investment (ROI) Versus Residual Income (RI). Break – Even Analysis. Max. Advantages. 4. Rajiv D. 6. Applications of Variable Costing. . Variable and Absorption Costing – Concept. 7. Sell/ Process Further. Fixed Versus Flexible Budgeting. Decision Making Process. Investment Centre. 10. 2. Revenue Centre. Activity Based Product Costing – Concept and uses. Variance Analysis. Standard Costing – Concept.Course 6201: MANAGERIAL ACCOUNTING Time: 3 Hrs. Atkinson Anthony A. Comparison. Managerial Uses of Variances.Financial Performance Measures. Labour. Prentice Hall. Types of Standards. Differential Analysis. Responsibility Centres – Cost Centre. Responsibility Performance Reporting. Budgeting – Nature and functions.. Management Accounting. Relevant Information and Short -Run Managerial Decisions – Managerial Decision Making. Cost Concepts and Classifications. Preparation of Different Types of Budgets. Concept of Respons ibility Accounting. Multiple -Product Analysis. Marks: 100 Objective: The objective of the course is to enable students to acquire sound Knowledge of concepts. Role of Management Accountant. Management Accounting – Nature and Functions. Management Accounting. Emerging Costing Approaches. 2001. Optimal use of Limited Resources. Transfer Pricing Methods. Robert Kaplan and S. Profit Volume (P/V) Analysis. Suggested Readings : 1. Overhead. Responsibility Accounting and Divisional Performance Measurement – Advantages and Disadvantages of Divisionalisation. Management Accounting. 8. Add/Drop. Pricing Decisions. Financial vs. Mark Young. Course Outline: 1. Types of Managerial Decisions – Make/Buy. Operate/Shutdown. 3. Profit Centre. Preparation of Income Statements. Cost vs. Product-Mix. Banker.
Noreeb. Hilton.. Text. Jawahar Lal. 2009 . Chand & Co. and E. Horngreen Charles T. 6. S undem and William O. Garison R. Problems and Cases. 2001.H. 2006. Prentice Hall of India. 4. Stratton. and Gary L. 5. Introduction to Management Accounting . Managerial Accounting. New Delhi.. Management and Cost Accounting . Managerial Accounting.2. Ronald W. McGraw Hill Education. McGraw Hill. Advanced Management Accounting. 2000. S. Drury Colin.W. Thomson Learning. 3. 2006.
Basic IS-LM frame-work. 2. Liberalization and Business environment. Interaction of ag gregate demand and aggregate supply and the determination of real income. Trade flows. foreign exchange markets. Economic Planning and the emerging environment. NOTE: . Inflation and unemployment: Impact of unemployment on IS -Curve. IS -LM-BOP curve analysis and implications for policy choices. W. Macro-economic environment. Consumer Laws. Theories of unemployment. types. Aggregate demand. The course would also make the student capable of analyzing and understanding the macro economic policies of the government implemented from time to time and assess their impact on business. Inflation and unemployment. aggregate supply and the price level. 6. Expectations and Economic Behaviour. 9. Cost and Business Behaviour.Course 6202: BUSINESS ENVIRONMENT Time: 3 Hrs. Exchange rate regimes.This course is to be taught with contemporary issues relevant in the environment of Indian business with notable examples and illustrations. the demand for and the supply of real balances and their interest elasticities. Environmental Laws. External balances. Shifts in aggregate demand. Implications of modified IS and LM functions on relative efficacy of fiscal and monetary policies. 4. causes and costs of unemployment. Economic Growth (Theories in Modern Co ntext) its variables and strategic planning.O.T. 8. . Globalization. Asset choices in an open economy and capital flows. Marks: 100 Objective: The objective of the course is to acquaint students with the concepts of macro -economics and the macro environment in which a business organization operates. Costs and Business Behaviour. 7. Short and long run aggregate supply and shifts in aggregate supply. Course Outline: 1. policy alternatives. Real Business Cycles. 5. Asset markets. demand management policies. Economic Policies and Macro Economic movements in an open economy. Max. and emerging business environment. 3. Macro economic indicators and forecasting of macro-economy.
LPE.Suggested Readings: The basic readings have been provided below and additional readings will be provided on year to year basis. 4. 2. Mankiw. N. and S. R. Gregory. Macro Economic 4th edition. First East – West Press. Fischer Macro Economic 6th edition Publisher Tata McGraw Hill. Macro Economic Theory and Policy. 3. 3rd edition 2005. Macmillan. 1. Oliver Blanchard Macro Economic 4th edition Pearson Education. .. Branson William H. Dornbusch.
Games of mixed strategy. Two jobs to be processed on m machines in the different orders of machines. 11. Linear Programming: Mathematical formulation of linear programming problems and their solution using graphic approach and simplex algorithm. Deciding optimum safety st ock and reorder level. 3. Inventory Control: Techniques of selective control. 8. Queuing Theory: Elements of a queuing system. Replacement of items that fail suddenly. Simulation (The emphasis should be on concepts and application of concepts) . Dominance. testing optimality MODI method. 4. single server and infinite and finite population . multiple optimum solutions. Game Theory: Games of pure strategy. price breaks and planned stock outs. Economic order quantity (EOQ) models. 2. maximization objective and unacceptable assignments. Marks: 100 Objective: The objective of the course is to acquaint the students with the use of quantitative models in decision making. Duality Sensitivity analysis. 9. Cases of unbalanced problems. 6. Max. Sequencing: n-jobs to be processed on two machines in the same order of machines. Transportation: Solving the problem. N-jobs to be processed on m machines in the same order of machines – by converting it into a two – n machine case. Networks with three estimates of time. maximization objective. Time-cost trade-off. 7. 12. Resource allocation and resource levelling. Assignment: Solving the problem. PERT/cost. Replacement Analysis: Replacement of capital assets – discrete cases when time value of money is not considered and when time value of money is considered. Equilibrium conditi ons. degeneracy. Introduction: Quantitative approach to management decision making. Integer Programming: Problem Formulation and solution. Cases of unbalanced problems. gradual replenishment without shortages.Course 6203: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS Time: 3 Hrs. Markov Analysis: Brand-switching analysis. Course Outline: 1. 5. 10. multiple solutions and prohibited routes. PERT/CPM: Networking with one estimate of time.classical. 13. Models with Poisson arrival and services rates.
D. Levin. Vohra N. 8 th Edition.Suggested Readings: 1...I. Jr. The McGraw Hill companies. “Quantitative Approaches to Management”. Irwin 1983 4. . Bonini and W. 7 th Edition. Taha.P. 3.S. Rubin and J. Prentice – Hall of India. “Quantitative Analysis for Business Decisions”. 2. 1986.Hill. Bierman H.D. 3rd Edition. Hamdy A.P.. R. McGraw . Hausman. Stingson. C. “Operations Research: An Introduction”.H. 2006.. Homewood. “Quantitative Techniques in Management ”. Ill.
Marketing functions and role. Procedure for setting price.Course 6204 : MARKETING MANAGEMENT Time: 3 Hrs. technical. Target market selection and strategies. Retailing and wholesaling – Developments and Indian perspective. business buying behaviour. Promotion tools. socio -cultural. 10. Developing and implementing a promotional campaign. Sales. 5. Consumer Protection in India. Modern concept of marketing. Services marketing. Consumer buying decision process and influences. Major product decisions. middlemen and their functions. Promotion scene in India. Promotion Decisions: Meaning a nd importance of promotion. 4. rural marketing. importance and major logistics decisions. 8. 2. Buyer behaviour. Channel management. Course Outline: 1.Consumer vs. Product Decision: Product conce pt and classification. Communication process. Economic. Evolution of marketing concept. Different ways of organizing the marketing department. motivation and performance appraisal of distribution middlemen. cost and profit analysis. Criteria for effective market segmentation. demographic. Selection. Marketing Environment: Significance of scanning marketing environmen t. Marks: 100 Objective: The objective of the course is to familiarize the students with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to be able to manage marketing operations of a business firm. Fa ctors affecting price of a product. Marketing management process. Targeting and Positioning: Bases and procedure for segmenting a consumer market. Organizing and Control: Marketing planning process. Promoting through internet. salient features and their applications in India. bases and process.their effectiveness. . Marketing Planning. Introduction : Traditional view of marketing. Market Segmentation. internet marketing and other marketing developments – Issues. Different types of distributions. Ethical and Legal Aspects of Marketing. Pricing Decisions: Objectives of pricing. Distribution logistics – concept. determining optimal promotion mix. Max. Positioning – concept. Distribution Decisions: Channels of distribution – concept and importance. Consumer adoption and innovation diffusion. New product development. political and legal environment of marketing in India. 6. Industrial buying process. direct marketing. 7. Pricing policies and strategies. Social. 3.a strategic perspective. Product life cycle – concept and appropriate strategies to be adopted at different stages. 9.
Koshy Abraham. 2008. Philip. Pearson Prentice-Hall 2008. Cannon a nd William D. McGraw Hills.Suggested Readings: 1. 2008 2.Walker and William J. 12th ed. McCarthy. Principles of Marketing.. Stanton. Etzel. 3. 13th ed. Keller. Philip. Joseph P. Kotler Philip and Kevin Keller Marketing Management. 2008. 13 th Edition. Pearson Prentice – 2008. Michael J.. 4. 5.. 11th ed.. . Basic Marketing: A Managerial Approach.. Kotler. E. Jerome. 9th ed.. Keller Kevin lane.. Jr. Jha Mithileshwar. and Gary Armstrong. McGraw Hill. Marketing Management : A South Asian Perspective. Bruce J. Fundamentals of Marketing. Perrault.
Acquisition. et.P. Evaluation of Strategic Alternatives – Product Portfolio Models. Strategic Review: Evaluating Strategic Performance – Criteria and Problems. Strategic options at SBU Level . Organization Structure and Design. U. Vision.A. 4. . Wiley. Course Outline: 1. Marks: 100 Objective: The objective of the course is to help the students develop an understanding of the basic inputs in making and implementing corporate strategic decisions and also familiarize them with the issues and practices involved. Marketing and R.S. Contemporary Strategy Analysis . Selection of a suitable Corporate Strategy – Concept of Strategic Fit. McGraw Hill.1976. Finance. 2007.. 2. Strategic Control. Declorch and R.I. Objectives and Goals. Strategic Implementation: Strategic implementation issues. Exter nal Growth Strategies – Merger. Approaches to Strategic Decision Making.. Managing Strategic Change. From Strategic Planning to Management.Course 6301: STRATEGIC MANAGEMENT Time: 3 Hrs. Hayes. Grant. Strategic implications of social and ethical issues. 5. Robert M. 5th ed. 4. Ansoff. Strategic Choice: Generating Strategic Alternatives. Crafting and Executing Strategy : Text and Readings. Hitt M. Suggested Readings: 1.. Functional Strategies – Production. Value Chain Analysis. Human Resource. 3. Strategic options at Corporate Level – Stability. H. Joint Venture and Strategic Alliance. Strategic Analysis: Analysis of Broad Environment . Planning and allocating resources.Michael Porters’ Competitive Strategies. 2009. Concept of Corporate Restructuring. & D.Michael Porters Model of Industry Analysis. Analysis of Stakeholder Expectations – Corporate Mission. Arthure A. Constructing Scenarios. Analysis of Strategic Advantage – Resource Audit. Max. al. Strategic Role of Board of Directors and Top Management. Basic Model of Strategic Management. Operationalising Competitive Strategies. Levels of Strategy. Igor. Growth and Defensive Strategies. Thompson et-al.Environmental Profile. Analysis of Operating Environment . Core Compe tences. Strategic Management. 15th ed. 3. R. South Western. Massachussets. 2. SWOT Analysis.A. Introduction: Concept and Role of Corporate Strategy.. 2005 Blackwell Publishers.
10.A. 2008. Issues in accounting standard setting. 1999 2. Harmonization of corporate reports. Conceptual framework of financial accounting and reporting. Measurement and reporting of revenues. Cathey. Revaluation of fixed assets and income measurement. . Corporate Reporting: Objectives. John Wiley and Sons. Clark and Jack M. 5.Course 6302: ACCOUNTING THEORY AND PRACTICE Time: 3 Hrs. 2000. Marks: 100 Objective: The course aims at acquainting the studen ts with a coherent set of logical principles and a general frame of reference for evaluation and development of sound accounting practices. Nature of ownership equities. Accounting standards in India. Depreciation policy. 6. 5. Recent developments in financial accounting and reporting. Income concepts for financial reporting. Ahmed Riahi Belkaoui. Max. 4. 9. Richard G. Anthony R. Accounting: Text and Cases . McGraw Hill. Financial Accounting Theory and Analysis. L. 3. 4. Schroeder. Porwal. TMH. Valuation of asset and liabilities. Himalaya Publishing House. Hawkins and K. gains and losses. periodic and segment reporting. Merchant. Different approaches to theory construction. 2005 . 2000.N.F. Analysis and interpretation of s tatements of changes in financial position -cash. Accounting Theory and Pr actice. Accounting method ology. expenses. Myrtle W. Suggested Readings: 1. Text Readings and Cases. disclosure requirements. 3. Accounting Theory. 7. Course Outline: 1. 8. Accounting Theory: Nature and Scope. Jawahar Lal. Adjustments for changing prices and financial reporting. 2. Accounting Theory.. working capital and total resource bases.S. Quorm Books. D.
International Economic Institutions and Agreements: WTO. Regionalism vs. World bank. Trade creation and diversion effects. 9. Regional Economic Integration: Free trade area. GSP.India’s involvement and consequences . Course Outline: 1. Foreign trade multiplier. India’s involvement in International Business. Regional Economic Cooperation. UNCTAD. International Business: Its Importance. Marks: 100 Objective: The purpose of this course is to acquaint the students with nature. Counter trade. Balance of payment deficits and adjustment policies. Domestic and foreign environments and their impact on international business decisions. 3. Modes of entry into international business. 7. pricing and regulations. Max. 6. World trade and protectionism. multilateralism. theories of international trade. Balance of Payment Account: Current and Capital Account components and accounting system. Theory of customs union. Theoretical Foundations of International Trade: Reasons for international trade. structure and effects. International Business Environment: Framework for analyzing international business environment. nature and scope. Terms of trade. technology transfer.Course 6401: INTERNATIONAL BUSINESS Time: 3 Hrs. Multinationals (MNCs) in International Business: Issue in investment. 4. Structure and functioning of EC and NAFTA. Gains from trade. 5. Agreement on Textiles and Clothing. IT and international business. scope. International collaborations and strategic alliances.GSTP and other international agreements and treaties. structure and operations of international business and familiarize them with trends and developments in India’s foreign trade and investments and policy framework. quotas and other measures and th eir effects. Management of international business opera tions – complexities and issues. Contemporary Developments and Issues in International Business. Movements in foreign exchange and interest rates and their impact on trade and investment flows. customs union and common market. 2. Foreign investment flows – Pattern. World trading environment – Pattern and structure of world trade in goods and services. International commodity trading and agreements.IMF. International Financial Environment: Exchange rate mechanism and arrangement. Instruments of Commercial Policy: Tariffs. 8. International money and capital markets. . 10.
Suggested Readings: 1. Danoes, John D. Radebaugh, Lee H ., and Daniel P. Sullivan International Business: Environment and Operations, 12th ed., Prentice Hall, 2009. 2. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective, Prentice Hall, 2009. 3. Hill, Charles, W.L., International Business, McGraw Hill Company, New York, 2009. 4. Ball, Donald, Wendall H. McCulloch, Hichael Geringer, Michael S. Minor and Jeanne M. McNett, International Business: The Challenge of Global Competit ion, 12th edition, 2009, McGraw Hill Co.
Course 6402 : HUMAN RESOURCE MANAGEMENT Time: 3 Hrs. Max. Marks: 100
Objective: The objective of the course is to acquaint student s with the techniques and pri nciples to manage human resource of an organization. This knowledge would make the student s capable of employing these techniques to harness the best of each individual working in the organization. Course Outline: 1. Nature of Human Resource Management, concepts, functions, themes and controversies. 2. HRM, Job Analysis and Job Design: Role of HR manager, Human resource planning and HR effectiveness. Job analysis techniques, job evaluation techniques, job description, job specification, job design approaches, job characteristics, approach to job design. 3. Business Strategy and Human Resource Strategy: Concepts and Relationship. Contemporary global trends and management of human resources. 4. Recruitment, Selection, Training and Development: Factors affecting recruitment, sources of recruitment (internal and external), basic selection model, psychological tests for selection. Requirement of a good test for selection. Training and Development. 5. Performance appraisal: Objectives, PA process, comparing actual performance with standards, Methods of appraisal. 6. Diversity at Work: Managing diversity, causes of diversity, the paradox of diversity, diversity with special reference to handicapped, women and aging. Empowerment and gender issues. 7. Compensation Management, Personnel audit and Re search: Wage versus salary, determination of compensation, incentives schemes, fringe benefits and labour welfare. Personnel audit and research. Emerging horizons in HRM. 8. Career planning and succession concepts, approaches and issues. 9. Human Resource information system: Developing HR information system. 10. Employees relations: Shifting forms from industrial relation to employees relations. Handling employees’ grievances. 11. Case Studies: Some Cases relating the learning from the course to business world are required to be discussed.
Suggested Readings: 1. De Cenzo and Robins, Fundamentals of Human Resource Management , 8th Edition, Prentice Hall of India, 2005. 2. Decenzo, David A. and Robbins, S.P. Fundamentals of Human Resource Management, 9th Edition, Wiley and Sons Ltd., John, 2006. 3. Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984 -2000.
South Western Cengage Learning. Regulatory aspect of Banking. Pearson Education Ltd. 8 th Edition 2008. Indian financial system: an overview. Financial markets: Nature. The course will provide the students an understanding of the inter -linkages and regulatory frame -work within which the system operates in India. Marks: 100 Objective: The purpose of the course is to provide a sound information and knowledge of broad framework of Financial System and its constituents. Term lending . 4.Course 7101: FINANCIAL MARKET AND INSTITUTIONS Time: 3 Hrs. Financial Intermediation: Depository Institutions. Developing a credit information system . . Place of foreign capital in the over all framework of Indian Financial system. Functions and Efficiency: Financial system and economic development. Eakins. 6. Kohn. ‘Financial Institutions and Markets ’. Bank Credit: Working C apital and Bank funds. Analysis of supply and demand for funds. Jeff. Chit funds Organization. Engineered financial and monetary instruments. Madura. SEBI and its role as regulator. functioning and regulatory aspects. ‘Financial Markets and Institutions ’. and Stanley G. 4. Instruments. Max. Course Outline: 1. Debentures and other fixed income securities. Mishkin. 2. 3. Pension Funds: Organization and working of pension funds. Oxford University Press 2 nd Edition 2007. Performance of Indian banking . Capital market: Primary and Secondary markets and their organization. Private placement channels. Financial repression and Interest rates. The Yield -curve. UTI and Private sector mutual funds. Meir. The regulatory framework and NRI investments. Interest rate: Level. Construction and uses of flow of fund matrix. Insurance Public and private Organization: Life and Non-life insurance companies: LIC & GICs working and regulatory framework. 7. Reserve Bank of India – Report on Currency & Finance.. 6 th Edition. Financial markets: Money market: Organization. Commercial Banks and Industrial finances. Functioning and its Regulation. Financial Instruments: Equity shares. Foreign Capital: foreign capital as a source of finance. 2. new issue market and secondary market -the allocative and operational efficiency. preference shares. maturity and structure of interest rate. 5. Sectoral and Intersectoral flows. Non-Depository Institutions: Mutual Funds: Measuring performance of Mutual Funds. Term structure of interest rates. Suggested Readings: 1. flow of funds in Indian economy. 3. Fredrick S. 8.
Case Studies in security analysis. Marks: 100 Objective: The objective of the course is to establish a conceptual frame work for the study of security analysis and portfolio management. Capital Asset Pricing Model (CAPM) and Arbitr age Pricing Model (APT): performance evaluation of portfolios. Donald E. unde rstanding of return and risk of a security. Course Outline: 1. Analysis of Variable Income Securities (Equity): Approaches to security (equity) analysis-Fundamental Analysis along with valuation models of equity a nd Technical Analysis. Fischer. “Futures and Other Derivatives”. 6 th Edition Prentice Hall. and Ronald. “Security Analysis and Portfolio Management”. This course will provide the student the ability to understand and utilise the skill of optimising returns. semi-active and active along with immunization strategies. 1995. “Investment Analysis and Portfolio Management”. Active and Passive portfolio management. Sharpe’s Single Index Model. and Keith. 2007. Reilly. 4. portfolio construction and performance evaluation are required to be discussed. 6. and Bailey Jeffery V. K.C. Alexander Gordon J. The focus at different places is to build models and discuss their validity and application to practical situations. Frank. Sharpe William F. Hull J. 2. valuation of bonds. 3. Jordan. 6th Edition. Efficient market hypothesis. analysis of risk in bonds-duration and convexity. 5. Debentures. Structure of Indian Securities market-An overview. 4. 8th Edition. Portfolio Theories and Management: Traditional and Modern Portfolio Theories. Sources of Financial Information. Exotics and Financially engineered products. Certificate of Deposits. Nature. bond portfolio management strategies-passive. “ Investments”. Markowitz Model. Single and multi-index models. 1997. problems associated with revision of portfolio. 6th Edition Prentice Hall of India. Analysis of Fixed Income Securities: Bond fundamentals. Options. Options. 2. Securities Analysis: two-parameters frame work. Max. Suggested Readings: 1.Course 7102: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Time: 3 Hrs. Prentice Hall of India. Financial Derivatives: Futures. sources of risk 3. process and scope of financial assets investment decisions. types of return and risk. Portfolios of futures and options synthetics. Thomson. . C. J. 2007. Brown. 7.
2005 (latest Edition). collaboration arrangements. 9.Course 7111: PROJECT MANAGEMENT AND FINANCIAL SERVICES Time: 3 Hrs. Project appraisal: Business criterion of growth. Financial Services and Financial Institutions: Value Creation in Theory and Practice. . 10. risk analysis. evaluation of mutual funds. 2. 4. Financial Services and banking system.. monitoring and control of investment pro jects. Khan M. 5th ed. demand analysis and commercial viability. Custodial services. functioning of banks. Project Preparation Appraisal and Implementation . social cost benefit analysis in public and private sectors. Max. monitoring and control and hedge risk of industrial proj ect. identification of investment opportunities. Project review/control-Evaluation of project. Project Management. 4th ed. Factoring. New Jersey . Relevance of social cost-benefit analysis. 7.K. Non-Depository institutions: finance companies and mutual funds and pension funds: a financial services and their role. Insurance: insurable and non -insurable risk. 3. liquidity and profitability. Depository Institutions and financial services. Tax considerations in project preparation and the legal aspec ts. Financial Services. Merchant Banking. Characteristics and role of financial intermediaries.. Estimation of shadow prices and social discount rate. 1. Irwin. appraisal. Loan syndication for the projects. Dietrich J. 6. 5. financial planning. investment criterion and choice of techniques. Benefit of insurance to project planners. Performance. Richard D. Types of insurable risks. 2007 . 8. Prentice Hall. Clifford Gray. New Delhi. Prasanna Chandra. Commercial Banks and their changing role. sources of funds. 4. Securitisation. Cost and Time Management issues in Project planning and management. estimation of cos ts. Financial services. Project Preparation: Technical feasibility.. Forfeiting. 2. Financial Services and non depository institutions. McGraw Hill. Course Outline: 1. PERT/CPM. Credit Rating Mortgages. 2002. Benefits and limitations of –Risk Management Policy. Objectives of Project Planning. Pre-feasibility studies. need for financial services various types of financial service: Fund based and Non-Fund based. Leasing. 3. Depository Services. Suggested Readings. Estimation of fund requirements. Marks: 100 Objective: The aim of the course is to enable the student to evolve a suitable framework for the preparation. Tata McGraw Hill. 1996. The course would also help to understand the role of financial services in project management and would make its student understand how to mobilise finance for domestic and international projects.Y.
Participants in foreign exchange market – arbitraging. 11. exchange rate regime since mid-1970s. Determination of exchange rate in spot and forward market. Forfeiting. Pre shipment. Market for international securities – international bonds. International Financial markets: Multilateral development banks. Investment decisions of multinational corporations (MNCs): International capital budgeting – estimation of cash flows. Medium -term Euro-notes. Euro-banking. currency risk management. IRP theory. Portfolio consideration of a multinational corporation. 9. 3. overshooting models. PPP theory. covered interest rate arbitrage. cross rates. transaction and real operating exposure – their measurement and management. bid and ask quote. gold standard.Course 7112: INTERNATIONAL FINANCIAL MANAGEMENT Time: 3 Hrs. 6. Course Outline: 1. currency futures. International Monetary System: Developments in the international monetary system. Assessment and management of political risk. Tax consideration and investment. 5. Market for derivatives. hedging and speculation. modes of payment. Exchange rate quotation and determination: direct and indirect quotes. Foreign exchange market – spot and forward. . 12. Marks: 100 Objective: The objective of the course is to acquaint the students with financial management problems of multinational corporations and prepare them to tackle these problems. Transfer pricing. System of exchanging currencies 2. IMF and international Liquidity. Borrowing and investing markets. monetary theories of exchange rate determination. Exchange rate risk: translation. Euro -currency markets. Case Studies: Some case studies involving the conceptual learning from the course are required to be discussed. 10. 8. International accounting: Consolidation and harmonization of accounts. Financing of foreign trade: Foreign trade documents. the cost of capital. financial swaps and interest – rate risk management. 7. International working capital management: Cash management. Bretton Woods system of exchange rate. spot and forward quote. Max. Euro notes and Euro-notes and Euro-commercial papers. options and synthetics. post-shipment and medium-term credit. Manageme nt of receivables and inventory. 4.
Levi. New Delhi..G. International Financial Management . 2.. 3. Apte P. 1998 5. International Finance. Seth A.. New York. Multinational Financial Management . Ltd. David K. New Delhi. Eiteman.1998.. Allen C. 4. Prentice Hall India Pvt.. McGraw Hill Inc. 1996. Addision – Wesley Publishing company. 1995. New Delhi. 2000.. Arthur Stonehill and Michael H.Suggested Readings: 1.K. Tata McGraw Hill. Multinational Business Finance. Moffett . Maurice. Multinational Financial Management.. Shapiro. . Reading mass. Galgotia Publishing Company.
International Product Policy: Planning and development of products for foreign markets. International Market Segmentation. International Marketing Planning. Green. Cateora. Contemporary developments and issues in international marketing. Course Outline: 1. International marketing management process – an overview.J.. International Market Entry Mode Decisions. International Marketing: Nature and scope. motivation and control of foreign middlemen. Promotion tool for international markets. International pricing policies. 2. 4. 8th ed. Onkvist. Transfer pricing. Phillip R. 8. 5.Course 7121: INTERNATIONAL MARKETING Time: 3 Hrs. 5. Keegan. Geographic. economic. Marks: 100 Objective: The course intends to familiarise the students with the concept and issues of international marketing and enable them to be able to analyse the foreign market environment and develop international marketing strategies for a business firm.. political and legal environment and their impact on international marketing decisions.. Grahm. McGraw Hill. Suggested Readings: 1. 1999 4. Global logistics issues and planning. and mark C. S. 6. Warran J. Max. Delivery terms and price quotations. Terpstra. International Marketing. Global trading environment and developments. Shaw. International marketing information system. Strategies. 8 th Edition. Cengage Learning. Determination of International Price. Czinkota. 7. Ronkainon. 3. 2008. 2009. International Promotion: Complexities and issues in international promotion. demographic. International Market orientation and involvement. Analysing International Marketing Environment: Framewo rk for analysing international marketing environment. International trade product life c ycle and implications. Prentice Hall of India Private Ltd. Michael R. International Distribution: Distribution Channels and intermediaries for international markets. International Marketing. Pricing in the context of counter trad e. Selection and Positioning. 14th ed. Developing the promotion campaign for foreign markets. Product standardization vs. Vern and Ravi Sarathy. . 2006. 5th Pearson Education. Singapore. : Analysis and Strategy. adaptation.. and J. 3. Global Marketing.. and John L. 2. International marketing. Harcourt Asia PTE Ltd. Role of image. Organization and Control. and Illka A. International marketing. Selection.. 2000. socio cultural. Pricing in International Markets: Pricing objectives.
et. 7. Ethical issues in marketing research. New Delhi.. Malhotra. Donald R. Developing marketing research proposal. 3. 5 th Ed. Syndicated research. Types of research designs – explorative. Naresh K. 5. Marketing Research: Measurement and Methods. 1998 . Research Design : Meaning and importance. descriptive and conclusive researches. Tull and Del I. Research for Marketing Decisions . Introduction : Meaning. Marketing research: Text and Cases. Prentice. organization and developments. Max. Course Outline: 1. attitude measurement and scaling techniques. Sample Design and Field Work : Definin g universe and sampling unit. Harper W. Marketing research and scientific method. Tata McGraw Hill.. 2005. Research reliability and validity. Ltd. Ltd. Marketing Research.. Marketing Research Applications: Consumer research – behaviour and motivation research. Marketing information system (MIS). Hawkins. Ways of conducting marketing research. Questionnaire preparation. uses and limitations. Probability and non -probability sampling methods. Cooper. Paul E. Sales analysis. 2.al. Marks: 100 Objective: The course aims at exposing the students to the concept. 5. Suggested Readings: 1. Report preparation. New Delhi.Course 7122: MARKETING RESEARCH Time: 3Hrs. Data Analysis and Report Preparation: Data editing .Hall of India Pvt. coding tabulation and graphical presentation. Boyd. Marketing Research Process: Steps involved in conducting marketing research. Ralph Westfall and Stanley F. Advertising research. Stasch. Prentice-Hall of India Pvt. Sc hindler. Determining information needs. Field work and data collection – sampling and non-sampling errors. Univariate and multivariate data analyses techniques and their applications in marketing research. tools a nd techniques of marketing research and developing their skills to be able to apply research techniques to aid marketing decision making. Marketing Research in India: Status. nature and importance of marketing research. 4. 4. and Pamela S. Problem identification. 2005. Product research. Marketing and sales forecasting. Online data sources and research. Primary data collection methods – questioning techniques and observation methods. presentation and follow -up. 2. Marketing Research. Determining sampling frame. Donald S. 6. Green. Secondary data – sources. Prentice Hall of India. Problems in conducting marketing research. 3. Sample size determination.
Advertising and the economy. appeal. Personal selling. 5. Message Decision: Determining advertising message. Evaluation of sales personnel. Communication process and flows. Sales Organization: Organization structure. Evaluation of advertisement and campaign effectiveness – Before . . Sales budget. Controlling the sales effort. creativity in advertising. Advertising through the internet. Advertising: Nature and importance. training and development. logo. Media Planning: Types of media and their merits and limitations. Media scheduling. illustration. Section B Sales Management: 1. Course Outline: 1. relationship of sales department with other departments. salesmanship and sales management. Process of effective selling. advertising agency arrangements. Sales territory. Advertising in India. Sales Force Management: Recruitment and selection. Social and regulatory aspects of advertising. Marks: 100 Objective: The course aims at enabling the students to develop an in -depth understanding of the modern concepts and latest techniques of advertising and personal selling and sales force management which constitute a fast -growing area of marketing. Market analysis and sales forecasting. 3. Distribution networks relationship. Advertising budget decisions. Advertising management process – an overview. Determining target audience. Developing advertising copy – Headline main copy. Communication Basics: Role of communication. supervising and compensating sales personnel. Sales and cost analysis. Adve rtising objectives and positioning decisions. Types of selling. motivating. Ethical and legal aspects of selling. Planning the promotion mix. Strategic Sales management.and – after advertising tests and techniques. Managing advertising agency relations . 5. 2. Media selection. Fundamentals of Personal Selling: Nature and importance of selling. Advertising and publicity. 2. 4. Recent developments and issues in advertising. layout. 3. 2. Organization of Advertising Operations : In -house vs.Course 7131: ADVERTISING AND SALES MANAGEMENT Time: 3Hrs Max. Section A Advertising: 1. Sales quota. Sales Planning: Setting personal selling objective. 4.
Advertising Management. William J. Selling Principles and Methods. Prentice-Hall Inc. Advertising and Promotion : An Integrated Marketing Communications Perspective 6 th Ed. McGraw Hill. Rajeev Batra and John G. Prentice Hall of India. Cundiff and Norman A. Belch. Weitz. New Delhi. 4. Mandell. Maurice. Prentice. Advertising . 5. Strategies and cases. Robert. Management of a Sales Force . Mayers. Professional Selling.P. Spiro. Pederson Carlton A/.Govoni. Wright. Prentice Hall of India. 2007.Hall of India.Suggested Readings: 1. Miburn D. 3. 2. Stanton and Greg Richo. David A.. Irwin. Rosann. Richard D. Aaker. Sales Management: Decisions. George and Michael Belch. IIIinois. Still. . Barton A. 6. Richard R. 7. Anderson B. Edward W. New Delhi.. McGraw Hill/Irwin. New Delhi. 2004.
Cengage Learning. and L.. Schiffman. Types of consumers and their role. 4. 2. 2007. J. . Consumer Behaviour. Pearson.. Kenneth A. and Jerry C.L. Miniard. Olson. Consumer Behaviour and Marketing Strategy. Marks : 100 Objective: Knowledge of consumer behaviour is a prerequisite for developing effective marketi ng strategy. Ltd. Roger J. Conej. Blackwell and Paul W. Max. Social class. Group and their influences. Attitude and attitude change. The purpose of the course is to provide an in -depth understanding of the consumer and industrial buying processes and their determinants as relevant for marketing decision making. Consumer Behaviour: Importance and nature of consumer behaviour.G. Assael. 2007. Hawkins Dell.. 2007. 2.F. Consumer buying process and determinants. Consumer Behaviour. Engel. Suggested Readings: 1. Paul.Course 7132: CONSUMER BEHAVIOUR Time : 3 Hrs. Models of consumer behaviour. Changing profile of Indian consumers.. Consumer Behaviour: Building Marketing Strategy. Consumer Behaviour and Marketing Action. Culture and sub -culture. 3. New Delhi. J. 2004. 4. Cross-cultural dimensions of consumer behaviour. L. 2003. Peter. Cengage Learning. Business buying behaviour. 5. Learning and learning theories. Roser D. McGraw Hill. Individual Differences in Consumers: Needs and motivation. Course Outline: 1.Kanuk. Personality and life style analysis. Consumer research – complexities and issues. 5. H. 3. Perception. External determinants of Consumer Behaviour: Family and its influence on consumer buying behaviour. Best.
Law Publishers. 4. Taxman. etc. Vinod K. Implications of Tax concessions and incentives for corporate decisions in respect of setting up a new business. UK. Suggested Readings : 1. Srinivas. renewing or renovating an asset. A. Sundaram. location of bu siness and nature of business. Law of Income Tax. 2. Sale of assets used for sci entific research. Tax on distributed profits of domestic companies. Nature and scope of tax planning and management in the corporate sector. Tax planning with reference to managerial decisions: Owning or leasing of an asset. tax evasion and tax avoidance. Computation of taxable income of companies. 2. purchasing of assets by installment system or Hire System. 3. 5. : 100 Objective : The aim of this course is to familiarize the student with major latest provisions of the Indian tax laws and related judicial pronouncements pertaining to corporate enterprises having implications for various aspects of Corporate planning with a view to de rive maximum possible tax benefits admissible under the law. Germany. Max. 8. Tax on income distributed to unit holders. replacing. Tata McGraw Hill. 1961. Bharat Publishing House.Tax in India. Tax Planning in respect of amalgamation or de -merger of companies or Slump sale or conversion of a firm into a company. important Double Taxation Avoidance Agreements with different countries like USA. Wishwa Prakashan. Corporate Tax Planning. Computation of the amount of corporate tax l iability. 79 of Income -tax Act. manufacturing or buying. 6. . Commentaries on the Law of Income. Marks. Meaning of tax planning and management. Purchasing of an asset out of own funds or out of borrowed capital. Tax planning with reference to financial management decisions: Capital structure decisions. 4. Shutting down or continuing operations. Dividend Policy. 3. Singhania. Foreign collaborations and incidence of taxation on domestic companies . V. Computation of corporate tax: Carry forward and set off of losses in the case of certain companies under Sec. Justification of corporate tax planning and management. Allahabad. 5. Sampath Iyengar.C. Bonus Share. E. Case Studies : Some case studies involving the learning are required to be discussed. 6. France. Allahabad.Course 7141 : CORPORATE TAX PLANNING Time : 3 Hrs. Repairing. Investments and Capital Gains. Taxmann’s Direct Taxes Planning and Management. provisions for relief in respect of double taxation.S.A. Direct Taxes Laws Practice. The Tax and Corporate Law Weekly. 7. Course Outline: 1. Minimum Alternate Tax. Bhagmati Prasad.
Tax havens – Anti-avoidance measures. Max. Public Finance in Theory and Practice (New York: McGraw Hill Book Company. Administrative costs. 7. proportional and regressive taxes. Tax bases and tax policy – Determinants of tax yield – Classification of taxes: Direct and indirect taxes. Taxes and inflation. Double tax treaties: OECD Models. Set off and carry forward of losses – Rebates – tax incentives for savings. T ax avoidance and tax evasion – Tax ratio. 10. International comparison of taxes. 5 th Edition. Tax treatment of capital gains – Main features of company taxation – Taxation of partnership firms – Taxation of small traders (presumptive tax) – Tax amnesties. shar ing of Central taxes. Ability -to-pay principle of taxation. Rationale for constitutional arrangements. Restrictions on the taxation powers of the States. Suggested Readings: 1. Incidence of Taxation: Factors determ ining extent of tax shifting – Taxation and efficiency: Excess burden of taxation. Distribution of tax burden – Buoyancy and elasticity of tax revenue – Tax evasion.GDP ratio – relative roles of direct and indirect taxes. Residential status and income tax liability – incomes exempt from tax – tax holiday schemes. Ad-valorem and specific taxes. Distribution of taxation powers between the Center and the States in the constitution of India. . : 100 Objective : The purpose of this course is to familiarize and update the students with the basic principles of taxation and the actual operation of income tax in the Indian economy. 9. Richard Musgrave and Peggy Musgrave. 2. The problems of international double taxation – The assignment rules: source versus residence – methods to alleviate international tax duplication: Tax credit relief. 3.Course 7142 : PRINCIPLES AND PRACTICE OF TAXATION AND INDIAN TAX SYSTEM Time : 3 Hrs. Taxes and savings. OECD classification. Problems created by tax incentives. 6. Rationale. 5. P rogressive. Marks. Taxes and Labour supply – Tax equity : Benefit principle of Taxation. transfer pricing. Comp liance costs – Tax incentives: Various forms. 1989). taxable capacity and tax effort. 8. Direct and indirect taxes – inflation adjustment schemes in selected countries. Tax -GDP ratios. Case Studies: Some case studies involving the learning from the course. Course Outline : 1. 4. Trends in tax. United Nations Model – International tax avoidance and evasion.
) Latest edition. 1984).K. Government of India . Richard Goode. 1947-48 to 1984-85 (New Delhi.. Part I (November 1977) and Part II (January 1978). L. Singhania.Jha). Government of India.. 4. Report of the Indirect Taxation Enquiry Committee (Chairman.2. Ministry of Finance. 1986) 3. Vinod K. Speeches of Union Finance Ministers. . Government Finance in Developing Countries (New Delhi. 5. TataMcGraw Hill Publishing Company Ltd. Direct Taxes: Law and Practice (Delhi :Taxmann Publications (P) Ltd. Ministry of Finance.
Mittal P. 5. Ramaiya A. Wadhwa Nagpur. Major Provisions. 6. K. 4. Oxford University Press. 2009 edn. The Companies Amendment Act. Foreign Exchange Management Act (FEMA). 6. Note : Case studies involving issues in Corporate law are required to be discussed. Bharat Law House Pvt. 4. Etc . Monopolies and Restrictive Trade Practices Act. LexisNexis. 2009 5. Jain D. Vol 1 & 2. Consumer Protection Act. Environment Protection Act. Guidelines for Securities issues. Bindal C. Puliani Ravi & Mahesh Puliani. Company Law. Ltd. Manual of Companies Act & Corporate Laws including SEBI Rules. 25th edn. Max. 1986 – Objectives. 1969 (Relevant Provisions) and Competition Law. Bharat Law House Pvt. 2000 (Corporate Governance Laws). Course Study Material . 2009 edn. Powers of the Central Government. 2. 1992 – Functions of SEBI. 2006 edn. SEBI Act. Ltd. The Institute of Company Secretaries of India . 8. Company Law. Suggested Readings : 1. Provisions of the Companies Act. Regulations. Brenda Hannigan. Accounts and audit. 7. Mechanism of Redressal of Consumer grievances. K. Ltd. 7. Course Outline: 1. 3. 2009 edn. 2009. M. . 1951. Company Law Ready Reckoner. 1956 and case law relating to Managerial remuneration. 2. Marks. Industries (Development and Regulation) Act. Guide to Company Law. New Delhi. 3. French & Ryan. 2009 edn. Bharat Law House Pvt. 1986 – Objectives. : 100 Objectives: The objective of the course is to familiarize the students with the nature of legal regulatory environment of corporate enterprises in India. Mayson. Frequently Asked Questions on Company Law (Problems & Solutions). Rights of consumers.Course 7151: CORPORATE LAW Time: 3 Hrs. Powers of SEBI in relation to securities markets. New Delhi. New Delhi. Company Law. Emerging issues in Corporate Laws and Governance. UK.
notice and claims. provisions relating to hazardous process. 1948: Objects. Max. Schemes under the Act. Contribution. remedy available to worker for delay or unauthorized education. 1936: Objects. The Employees State Insurance Act. transfer and closure. Determination and Recovery of Money due from and by empl oyers. Application. leave etc. working hours. reference of industrial disputes. licensing and registration of factories . remedies of employers against stranger. 2. approval. power of the authorities under the Act. 1965: Object. Bonus linked with Production or Productivity. amount of compensation. responsibility for payment of wages. procedure. Benefits. Eligibility for Bonus. Marks: 100 Objective: The course is designed to provide an understanding of certain industrial legislations in the context of the Indian Socio – economic conditions. Application of Act in Establishment in Public Sector. Employees’ pension Scheme. lock-outs. Definitions. The factories Act. Minimum & maximum Bonus. protection against attachment. 1926: Objects. safety. . The Workmen’s compensation Act. miscellaneous provision.Course 7152: INDUSTRIAL LAW Time: 3 Hrs. 1995. The payment of Bonus Act. The Industrial Disputes Act. unfair labour practices. welfare. health. Constitution-Powers and Duties of the Corporation. strikes . remedy to worker for non -payment of minimum wages. Employees’ Provident Fund Scheme. Employer’s liability for compensation. 1948: Objects. Minimum Fair and Living Wages. Course Outline: 1. time -limits. Application. commissioners for workmen’s compensation. Calculation of amount payable as Bonus. The Minimum Wages Act. 8. Employees’ State Insurance corporation. settlements and awards. 5. Advisory Board. 9. Disqualification for Bonus. Set on & Set off of Allocable Surplus. 1952: Objects. powers and duties of authorities. Determination of minimum wage. Scope and Application. 7. penal provisions. Employees’ State Insurance Fund. registration of trade unions. Wings of the Corporation. Application. Employees’ Deposit linked Insurance Scheme. 1923: Objects. distribution of compensation. 6. 4. The Employees’ Provident Funds & Miscellaneous provision Act. 3. The payment of Wage Act. of workers. manager and occupier – their obligations. Deduction from wages . 1948 : Objects. Employees State Insurance Scheme. 1947: Objects. lay-off. wage periods. Definitions. authorities for settlement of industrial disputes. Taxation of minimum wage. The Trade Unions Act. rights and liabilities of registered trade unions -procedure. penalties. retrenchment.
Lucknow. 2009. P. L. Delhi. . Simplified Approach to Labour Laws 3rd edn. Kumar H. The Payment of Gratuity Act. Malik P. New Delhi. Ltd. 2009. 2. 1952 with frequently Raised Queries including Schemes & Rules. 9th edn. Compulsory insurance. 5. Suggested Readings: 1. New Delhi 7. Eastern Book Company. P. continuou s service. New Delhi . 2nd edn.10. Sharma J. Protection of Gratuity. Ltd. Sharma J. Sharma J. payment of Gratuity. New Delhi 6. Nomination. Employees' State Insurance Act. controlling authority. Bharat Law House Pvt. Recovery of Gratuity. 2nd edn. Universal Law Publishing Co Pvt Ltd. 4. L. Ltd. 2009. 1948 with Frequently Raised Queries . 1972: Object. Factories Act. 2009. Introduction to Labour & Industrial Law. Bharat Law House Pvt. 3. Singh Avtar. Labour and Industrial La w. Bharat Law House Pvt. P. 2009. P. 2nd edn. Bharat Law House Pvt. Sharma J. Employees' Provident Funds and Miscellaneous Provisions Act. Nagpur. 1948 with Frequently Raised Queries. Wadhwa and Company. 2009 edn. Ltd. Digest of Labour Cases-1990 –2009.
and T. Role of trade unions. Determinant needs. Nadler. Course Outline: 1. strategic interventions in HRD sector and target groups. Elements of HRD climate. Desimone. Werner.Course 7161 : HUMAN RESOURCE DEVELOPMENT Time: 3 Hrs. Designing and Planning Human Resource Systems.V. Emerging Issues in HRD: Creating awareness and commitment to HRD. Oxford and IBH. 3.) 5. Future of HRD. educational institutions. Suggested Readings: 1. 3. International comparison of HRD (Commonalities and differences. processes and outcomes. Marks: 100 Objective: The objective of the course is to make student aware of the concepts. New Delhi. Utilization of HRD efforts. Human resource development: Concept and evolution. Trends and Practices. HRD Conceptual base. Industrial relations and HRD. Line manager and HRD. HRD instruments. police and industry. Human Resource Development. 2. HRD for Workers: HRD mechanisms for workers. and Randy L. factors to HRD climate. HRD Activities: HRD culture and climate. Case Studies: Some Studies involving the learning from the course are required to be discussed. 1980. HRD mechanisms. techniques and practives of human resource development. L (ed). Corporate Human Resources Development. 2009 2. human resource mobilizations. South Western Educational Publishing. private sectors and public sectors units. Rao. armed forces. This course is intended to make students capable of applying the principles and techniques as professionals in organizations they work for. Parek V. developmental supervisor. Van Nostrand Reinho ld. 4. . 6 th Edition. Jon M. measurement of HRD climate. HRD and Management: Attitude of top management towards HRD. Max. 1985. HRD in Organizations: Government organizations. HRD. Motivational aspects of HRD.
principles of learning. Factors effecting successful training process. Lynton R. Developing training materials. Evaluation of Training and Development. 3. Publishing House. Conceptual Framework: The functions of training. New Delhi. Suggested Readings: 1. 5. On the job and off -the job methods. Harper and Row. Case Studies: Some cases to be discussed in the class relating to the learning from the course to business world are required to be discussed. Training Methods: Three Stages of training (Preparatory. Houston. 4. Skills of a successful trainer – Internal and external trainer. 1997. methods for training evaluation. Handbook of Training and Development Jaico. Prior John. Criteria for evaluation.Course 7162 : TRAINING AND DEVELOPMENT Time: 3 Hrs. Two Indian case studies to be discussed in the class. Pareek. Assessing curriculum needs.. steps involved in evaluation. Emerging Pattern of Training and development in India. Jack J. 2. analysis and costing of training. 3. Training Needs Assessment and Curriculum Development: Identification of Training and Development needs. Advantages and disadvantages of basic needs asse ssment techniques. Making the Training Process Work . Bombay. 6. matching organizational training needs. 4. learning curve. Max. transfer of training. training needs assessment -various approaches (the job and the Individual). Phillips. 3rd Edition. Marks: 100 Objective: The objective of the course is to familiarize the students with basic concepts and principles of Training and Development of Human Resource and train them to understand the learning environment of a firm. problems of evaluation. Michalak and Edwin G. New York. kinds of training. programmed instructio n. Handbook of Training Evaluation and Measurement Methods . 1997. Yager. experience versus training. Training and Learning: The learning process. 2. U. and Emerging Pattern: Reasons of evaluating training. 2nd Edition. Vistaar. system approach to training. curriculum standards.. Gulf Publishing Co. experiential versus non -experiential methods. . The knowledge so obtained will make them capable of providing training to Human Resource of a business firm. training guidelines. implementation and follow up stage). 1979. Course Outline: 1. Donald F. Training for Development. 1990. relationship of training to organizational and individual goals.
. 5. national level Federations. de -unionization strategies. West Germany. values. Kochan. 4. Goals and objectives of unions and union leadership. behavioural science input/contribution and models. dismissal and retrenchment. employee grievance handling. practices. An Introduction to Collective Bargaining and Industrial Relations. Course Outline: 1. Marks: 100 Objective: The objective of the course is to make student aware of the concept of industrial relations. The course will make them understand the importance of industrial relatio ns for an organization and how these relations provide dynamics to organizations. Pluralist and Marxist perspective of IR. role of state. Managing Industrial Relations: Regulatory mechanisms. Katz. Worker’s participation: Strategy. J. & A. Industrial Relations: Concepts and scope. Issues in participation. Union Management Relations: conceptual framework. union management perspectives. 2. Collective bargaining. Suggested Readings: 1. negotiation skills. 3. Industrial Democracy: concepts and scopes of industrial democracy. Cross cultural aspects of union management relations . Case Studies: Some Cases are required to be discussed involving learning from the course. 8. 7. weaknesses in trade unions. Scandinavian countries and Japan.S. suspension. Public policies and union management relations. Labour Welfare: Rationale need and requireme nts. Methods of industrial relatio n machinery in India. perspectives in India. trade union in India. changes affecting HR/IR perspectives. Yugoslavia. trade unions. Statutory and non -statutory methods of industrial dispute resolution. 6. Conciliation. Comparative Industrial Relations: principles of comparative analysis. organizational factors affecting union management relations. Max. variables of comparative analysis (culture. Theories of trade unionism.Course 7171: INDUSTRIAL RELATIONIS Time: 3 Hrs. industrial conflict resolution. Colvin. ILO. constitution and labour policies. Union recognition. employee discipline. politico -economic structure) Experience of UK. Major events and international issues. politics and government. Trade Unionism: role of trade un ions. Trade Union Act 1926: an overview. Thomas A. Rationale for participation. Unilatarist. Harry. Historical development. strategies for making participation work and making participation more effective. 4 th Edition. ideologies. The McGraw Hill Companies. mediation. arbitration and adjudication.
. C.S. Venkat Ratnam. 1983. 2001. Oxford University Press. 3. Pearsonltigher Education. Industrial Relations: Theory & practice . Farnham and Limlott. . Industrial Relations: Text and Cases. 2006. Understanding Industrial Relations (2nd ed) Cassell. 4. Delhi. Michael Salamon. 4th Edition.2. J.
H. Harper Business. nature and process of planned change. 2001 5. Whittaker. Distinction between leadership from without and leadership from within. 2. Leadership from Within. D. Turnaround excellence: In sights from 120 cases . Delhi. Macmillan India Ltd. Sawhney. Hammer. Causes and Symptoms of Sickness. New Delhi. Charismatic vs. 4. the re-engineering imperative in India. 1990. 2. and Radford. The reengineering imperative in USA. 3. Turnaround Management: Definition of sickness. Transformational Leadership. Bender. Concepts of transformation vs.H. Champy. Instances of re engineering in Indian organizations (Case studies). Prentice Hall. Management of Transformation through New Technology and Innovations: Technological revolution – adoption and adaptation of technology (problems of technology transfer).. Suggested Readings: 1. Response Book (A Division of Sage Publication.Course 7172: MANAGEMENT OF TRANSFORMATION Time: 3 Hrs. Innovative Technology – autonomous vs. Five steps methodology to implement BPR. 1997. Behavioural. Learning experiences from real life case studies. Readings and Cases in Management of New Technology. Non charismatic Leadership. Leadership from Within: Concept. Management of New Technology in relation to organizational productivity and quality of work life. Tata McGraw Hill. induced inventions. New York. Khandwalla Pradip. Marks: 100 Objective: The objective of the course is to make the students develop the art or unlearning for thinking afresh to provide new solutions to the problems which can act as benchmarks for others to follow. The Seven Steps to NIRVANA: Strategic Insights into e-Business Transformation. Emerging Horizons of management in changing Environment. 4. economic and technical issues in Turnaround Management Learning from the success stories of organizations where turnaround management strategies have been adopted and sick or potentially sick companies have been turne d around. Reengineering the Corporation. Cambridge. 3. Noori. SICA. Prediction of sickness. and J. Course Outline: 1. New. Financial Institutions. 2004. Business Process Reengineering as a tool of managing transformation: BPR – An imperative for survival. Max. . Resistance to change. Cambridge University Press. need and importance of developing leadership from within. 5.. the re -engineering scenario in Europe. Managing Innovations. Revival of sick unit – Role of BIFR. Steps for developing leadership from within. 6. 2008. change. Mohan and Jeff Zabin. Introduction: Concept. 2001. M. Peter Urs.
9. ECGC and risk coverage. 5. Objective: The objective of this course is to a cquaint the students with structure and policy framework of India’s foreign trade and investments. Foreign Investments: India’s foreign investment policy and flows: India’s investments abroad – pattern and structure. Export payment terms and UCDPC. Excise and customs clearance. Export processing/special economic zones (EPZs/SEZs) and 100% EOUs – Policy framework and operational aspect. India’s Foreign Trade: Pattern and Structure of India’s foreign trade. Max. Coverage of Credit. foreign reserves and debt situation. Institutional Arrangements and Infrastructure Suppo rt: Export promotion councils. Course Outline: 1. Trade contract and INCO terms. Regulatory framework – FEMA and its objectives and provisions. Indian Joint ventures in foreign countries and their operations. Analysis of thrust export products and markets. 2. WTO and emerging trading environment. 3. Export and trading houses. 4. Foreign exchange facilities and exchange rate mechanism. transit. 8. Procedure for getting started in export – import business. Infrastructure Support – Transportation and warehousing infrastructure. Foreign Exchange facilities and Regulations. o ther service organizations. Marks: 100 . Bilateralism and multilateralism in India’s trade relations. 7. Export Promotion Measures and Facilities: Export promotion measures and schemes. commercial and political risks. India and WTO. Trends and developments in India’s foreign trade policy. 6. India and regional economic cooperation in South Asia. Sources and schemes of foreign trade finance. Terms of trade. Other acts and regulations. Exim Bank and foreign trad e finance. Commodity boards/export development authorities. India’s trade in service. Foreign Trade Finance and Insurance: Pre -shipment and post-shipment finance. India’s trade and economic relations with EU and other regional groupings. Indian ports and shipping system. Foreign Trade Policy and Economic Relations: Policy making body and regulatory framework. India on the world trading map.Course 7181: INDIA’S FOREIGN TRADE AND INVESTMENT Time: 3 Hrs. Balance of Payment Account: India’s Balance of Payment account and adjustment policies. Procedural and Documentary Framework – An Overview: Trade operations and documentation. Import facilities for exports. quality inspection.
Ministry of Commerce. Various issues. Trade Policy and Development. I and II. The State Development Planning and Liberalisation in India.). Press. in Scott Maurice and Deepak Lal (ed.). in Terance J. Cambridge University. New Delhi. Export Import Policy. Nayyar Deepak. Indian Economy Recent Development and Future Prospects. Handbook of Procedures. Ministry of Commerce. Pipanek (ed. 1988. New Delhi. 4. 1997. Government of India. in Robert E. .. Public Policy and Economic Development – Essays in Honour of lan Little. Nayyar Deepak. 6.).Suggested Readings: 1.M. Oxford 1990. India’s Export Performance 1970 -85. 3. Meier G. 7. Nayyar Deepak. 2. India’s Exports and Export Policies in 1960 .B. Lucas and Gustav F. Planning and Industrialisation in India . Government of India. Underlying Factors and Constraints. Vols. New Delhi. Foreign Trade Sector. 5. Delhi. Customs and Excise Laws. Byres (ed.
Foreign market entry mode decisions and level of international involvement. price. Course Outline: 1. Sullivan International Business: Environment and Operations. targeting and positioning. Locus of decision making. Max. Cross -cultural values and business management. International management orientation. 2009. Prentice Hall. International working capital management. Compensation and reward systems among international firms.. 5. International capital budgeting and portfolio investment decisions. International Production and Procurement: International production and location decisions. International Marketing Management: International Market segmentation. Motivation and leadership in international firms. 8. International Business Management: Complexities and issues. Supply chain management and global business operations. Management of International Financial Operations. International Human Resource Man agement: Selection. International Business Negotiations: Process and skills. 12th ed. Danoes. International marketing mix planning – Product. Lee H . 2. Linkages and synergies among business units across borders. Headquarter – subsidiary relationships in international business enterprises. Organizational and Control Aspects of International Operations: Organizational design and structure of international companies. Radebaugh. 7. and Daniel P. 4. Suggested Readings: 1. International capital structure decision. International Planning: Environmental scanning and monito ring. Objective: The course intends to acquaint the students with the management of international business operations of a business firm. Co-ordinating and controlling international business operati ons. 6.. Procurement for international operations – International sourcing World class manufacturing and international quality standards. Approaches to international management. training and development of people in international firms. International business management -A strategic perspective. Managem ent of International Collaborative Arrangements. International managem ent information system. 3. promotion and distribution decisions. Resource allocation and portfolio compositions of a global firm.Course 7182 : MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS Time: 3 Hrs. Marks: 100 . John D. Managing communication across cultures. International accounting and taxation issues.
2009.. 4. International Business: A Managerial Perspective. Michael W.2. New York. W. Miachel Geringer. 12th edition. McGraw Hill Co. Charles. and Pustay. Hill. Minor and Jeanne M. McNett. International Business. Donald. Griffin. Ball.L. 2009. Prentice Hall. Ricky W. McGraw Hill Company. Wendall H. . International Business: The Challenge of Global Competition. 3. 2009. Michael S. McCulloch.
Shyam Sunder. Strategic planning: Concept. Management C ontrol: Nature and Scope. Analysing and Reporting. Developments in the area of costing for control purposes such as Activity Based Costing – Concept and uses of ABC in management control. Suggested Readings: 1. 2nd ed. 2006. Course Outline: 1. Nature of Control Function. 4. Activity Based Management. Management Control System . 1995. Kirby. Richard D. Behavioural aspects of Mana gement Control: Motivation and Morale. 13th ed. Uses of variance analysis in cost control. Irwin. South Western College Publishing.Course 7191: MANAGEMENT CONTROL AND INFORMATION SYSTEM Time: 3 Hrs. Recent Developments. Maciariello and Calvin J. Organization goals and strategies. R. Management Control Structure: Typ es of responsibility centres. Control reports and follow up action. 1997. 1994. Management Control Process: Programming and budgeting. 3. Tricker. 4.. Marks: 100 Objective: The objective of this course is to acquaint the students about the concept and application of management control system in large organizations and to make them familiar with modern control techniques. 2. Performance budgeting. goal congruency. Organization structure – Position of controller in the organization structure.J. Govindrajan. Prentice Hall. participative management. 5. 3. Anthony and V. Theory of Accounting and Control . . Inter -divisional transfer pricing and measurement of divisional performance. 7. Budgetary Control: Analysis of variances. Problems of implementation and administration of Control System. 2. Robert N. Management Information and Control System . Max. John Wiley and Sons. Joseph A. 6. Accounting Information System: Nature and significance. Preparation of functional budgets and master budget. Management Control Systems . Zero base budgeting.
K. Management Control Systems.. Horper and Row Publishers. International Accounting and Transnational Decisions . International Accounting Standards Board. John Wiley & Sons. Specific Reporting Issues: Regulatory Disclosure Requirements. 2001. Sandagaran S. 2. International and Regional Efforts in Standard Setting. Marks: 100 Objective: The objective of this course is to develop some conceptual knowledge and understanding of international accounting issues am ong students. S. 5. . 2008. methods and practices. Foreign Operations Disclosure. Choi and Gary K.M. Suggested Readings: 1. London. Internationalization of accounting profession. 2002 . 4. and Multinational Enterprises. Peter. International Accounting Prentice Hall of India. Transfer pricing. Foreign currency translations. Financial Statement Analysis of companies and countries differences in accounting principles. Managerial Accounting Issues: Strategic Planning. Gray. International Standards setting process.Course 7192: INTERNATIONAL ACCOUNTING Time: 3 Hrs. Emerging issues in International Accounting. Shirin Rathore. Butterworth. 3. Harmonisation. International Accounting. International Dimensions of accounting and control: Multinational enterprise.S. supporting and deterring forces. 4. Social Responsibility Disclosures. Max. Pearson Education. Inter-nationalisation of capital marke ts. 2. Performance Evaluation of foreign operations. 7. strategies. Operational and conceptual issue. 3. Frederick D. South Western. Gray. U. objectives. Radebaugh L. In addition. Holzer H. Accounting and Auditing Standards. 5. Course Outline: 1. 6. International Accounting.J. Meek. 2005 6.. methods. New York. 8.J.. International Standards and Organization: Advantages. International Accounting. this course makes students capable of tackling issues in prevailing regulatory environments. and S. foreign currency statements and Ratio Analysis. H. International Accounting.
Financing R &D. India. Jones and W. Houghton Miffin Company. 6. The course makes student capab le to analyse and take decisions in respect of a firm’s or industry’s operations. Scherer F. State intervention in private sector. Scope and Methods of Industrial Economics: Objectives of Industrial Economics. Tyson. innovation. Oxford University. Economies of location and spatial structure. economies of scale and scope. Relationship between R & D and valuation.K.Course 7201 : INDUSTRIAL ECONOMICS Time: 3 Hrs. Industrial inter dependence. export led industrialisation. Suggested Readings: 1. 3. public policy and development of corporate se ctor. 3. Marks: 100 Objective: The objective of the course is to acquaint students of economic concepts as applied to industrial behaviour. vertical and horizontal integration. Industrial Market Structure and Economi c Performance. 1991. Morris. Economics of R & D. Calcutta. Transfer of Technology. Accounting measure and growth. Max. . and David Ross. Industrial Economics: Theory and Evidence . 4. 5. Anmol Publications. Dilip (Ed. 7. Copy right George Allen and Unwin Publications. Economies of size: Economies of size.M. Structure of Market and R & D. determinants of Market -Structure. Policies and Performance . Course Outline: 1. Divine P. 1979. acquisi tion and take over. A. 2. Firms. 4. Economics of Non-Price Decision of firm: Research and Development and Innovation: R & D expenditure decisio n. Perfect and workable competition. legal and institutional framework. Indian Industry. U. Mukherjee. 8.M. Donald and Derek J. Performance measurement: Profi tability. 1990. Hay. competition policy.). Industry and Markets. N. Productivity and capacity utilization. 2. 1997. Lee. Boston. Merger. R. Structure and performance.J. Industrial and Market Structure: Pattern of Industrial Structure. Economics of ownership structure. Case Studies: Some case studies involving the learning of the course are required to be discussed. diversification. Oxford University Press. An introduction to industrial Economics.J..
Bombay. and A. Nayyar Deepak. New Delhi. Seth.K. Sameeksha. Economics of Non-Price Decision of Firms. (ed. 7.K. Seth (1994). Seth. V. V. Deep and Deep Publisher. (1995). . 8. New Delhi. Deep and Deep Publication. Trust. 6. Dynamics of Labour Absorption in Industry . 1994. Koutsoyiannis A. London. Capacity Utilisation Industrial: Theory and Evidence. Macmillan 1980..).K. Industrial Growth and Stagnation: The Debate in India .5.
evaluating an econometric model. Cost. Properties of OLS estimators. Detection by graphical analysis of residuals and Parks test. The emphasis will be on application aspects with theoretical understanding. Hypothesis testing involving more than one parameter. Solution of Heteroscedasticity: Weighted Lease Squares. Tests of significance t and F tests. detection and solution. Mean Squared error. 2. consequences of multicollinearity. Sales. Forecasting. 6) Simultaneous Equation Bias. 2) Heteroscedastici ty: Nature and Causes. RMS error. assumptions of the classical linea r model. Consequences. Course Outline: 1. maximum likelihood estimators (definition). Growth rates by semi -log models. . polynomial regression models (esp q uadratic). 5. Case Studies: Case Studies involving estimation single and simultaneous equation system are required to be discussed. Consequences. stochastic variables and the stochastic error term .Course 7202: APPLIED ECONOMETRICS Time: 3 Hrs. model specification. 6. Extensions of the basic linear model: 1) Model transformable to linear form: Estimation of elasticity by log -linear models. OLS AS BLUE. 3. 4. Marks: 100 Objective: The objective of the course is to acquaint students of the methodology of econometrics and make them capable of applying it to business problems. probability distributions (review). desirable qualities of models . Simultaneous equation system: Identification and Estimation of the model. lin-log models. partial regression and correlation coefficients. Production and Consumption functions. Solution for AR (1) acheme. The multiple regression model. Variances and Standard deviations. Estimation and specifications: Demand. 7. Time dummy. 2) Qualitative variables: Qualitative independent variables and dependent variables (into only). intercept dummy and structural change. Relaxing the assumptions of the basic linear model: 1) Multi collinearity: Perfect and imperfect multicollinearity. Basic Concepts: Definition and scope of econometrics. 4) Error in measurement. Evaluation o f Forecasts. Goodness of fit: R -squared and adjusted R-squared. desirable qualities of a good estimator. Max. Derivation of Ordinary Least Squares Estimators. The 3 variable model. applications of dummy variables. Detection by graphical analysis and D -W Test. 3) Autocorrelation: nature and causes. Random variables. estimators. 5) Specification bias.
Gujarati. and D. 1996. 1994. . Pindyck R. Hashem and Peter Schmiod (Ed. Rubinfied.). 4. Econometric Methods. Julia Malden. 7. Cheng Hsiao. McGraw Hill Book Company. D. Macmillan. Bodkin.. Application of Econometrics . Hartiage Publishers 1983. Ronal G. New Delhi.. John Wiley and sons. 1992. Econometric Models. New York. Johnston. Intricigalor Michael D. et. Pesaran M. Econometric Theory and Models . 1998. Vol. McGraw Hill 1991. Upper Saddle River NJ. 2.. Handbook of Applied Econometric.. Judge George G. Theory of Econometrics. al. A. 5.. J. Techniques and Applications . Essentials of Econometrics .S. Koutsoyiannis. 6. Prentice Hall. Introduction to the Theory Practice of Econometric . I & II Blackwell Publishers. McGraw Hill. 3.Suggested Readings: 1. 8.E. 3rd ed.
Kenneth C. . Douglas E. Operating system. 4. Laudon. Statistical Packages: for Analysis of Variance Multi-variate analysis. Presentation. (2007). and Leon M. Course Outline: 1. New Delhi : PHI Learning Private Limited). Leon a. Management Information Systems (New Delhi: Prentice Hall of India). Client side programming and server -side programming. Distributed Databases. and Jane P. Max. the Internet Book. Suggested Readings: 1. Web page and Website. (2003). Vikas Software Manuals. Changing decision making scenario. Queries and Reports. WAN. (2002) Fundamental of Information Technology. Ltd. Expert system. SQL. Client server Architecture. Introduction to Data Information . 6. Desktop Application: Important features of Word processing. Database Design – Physical and Logical. database Design . and knowledge and IT. parker (2007) Fundamentals of Computers (New Delhi : Learning India Pvt. Factor. Broad Band Communication. 2.Physical and Logical. 5. 3. Web client and Web Server. Application Software. Data computers -its main component and configuration. MAN. 7. Cluster Discriminant and Regression Analysis. Personal Database Mana gement System: Concept of Database Management System.Course 7211 : COMPUTER APPLICATIONS IN BUSINE SSS Time: 3 Hrs. Quality of information role of IT in information generation and value addition. WWW as a marketplace. mini. Internet and World Wide Web: History and future of Internet. Recent developments in Computer Application. Computer Hardware and Software: Types of computer systems – micro.) 3. Graphics and Spreadsheet Application Software. super. Comer. Wireless Mobile Communication. 8. Decision support system (DSS). Programming Language. Domain Name System. Marks: 100 Objective: The purpose of this course is to equip the students with fundamental aspects of computers and communication and their application in Commerce. 2.. Fundamentals of Networking and Communication: LAN. Laudon. 4. Deborah and Charles S. Databases Management System: Concept of Database Mana gement System. Data bases and tables Forms. Networking Topologies Data communication. mainframe. Morley. Management information system: Transaction processing system (TPS) Traditional v/s contemporary TPS.
Business to Business E-Commerce: Need and alternative models of B2B e commerce. 2. e-cheques. Legal environment-borders and jurisdiction. E -marketing-Traditional web promotion. Using public and private computer networks for B2B trading. EDI and paperless trading. EDI architecture and standards. Product and service digitisation.Course 7212 : E-COMMERCE Time: 3 Hrs. Business application of e-commerce. Introduction to Electronic Comm erce: Meaning. Web site strategies. Business Models of E-Commerce. procurement and online marketing and advertising. XML -EDI and its application. Web counters. smart cards. characteristic featur es of EDI service arrangement. XML. Future o f Web. Role of web site in B2C e -commerce. Business to Consumer E-Commerce Applications: Cataloging. credit and legal risk of e -payment. Order receipt and accounting. Evolution of World Wide Web. E-mail etiquette and e-mail security. nature and scope. Set standards. 4. Digital identity and electronic signature. Risk management approach to e -commerce security. electronic purses and debit cards. Order planning and order generation. Encryption and concepts of public and private key infrastructure. Web site design principles. push and pull approaches. Applications of e-commerce to supply chain management. Order scheduling . Max. Security Issues in E-Commerce: Risks of e-commerce –Types and sources of threats. Risk management options for epayment systems. Alternative methods of customer communication such as e -mail. contracting and contract enforcement. Vans. Order billing. Global trading environment and adopting of e commerce. 5. Course Outline: 1. B2G and other models of e commerce. fulfilling and delivery. Data and message security. Reasons for slow acceptability of EDI for trading. Protecting electronic commerce assets and intellectual property. Applications to Customer Relationship Management. B2C. . Remote servicing. Order selection and prioritisation. Costs of EDI infrastructure. Electronic Payment System: Types of payment systems –e-cash and currency servers. Marks: 100 Objective: The purpose of this course is to develop understanding of Web . credit cards. Firewalls. Post sales services. Operational.based Commerce and equip them to assess e-commerce requirements of a business and develop e -business plans and to interact with various IT professionals who m ay be developing e-commerce applications. 8. Cost estimation ad pricing. Internet based EDI. 7. S ecurity tools. 6. Client server network security. Environment of E-Commerce: Issues regarding language. BBA. Web-site Design: Web sites as market place. culture and infrastructure. 3. Web advertisements. B2B.
Suggested Readings: 1. The Heart of eBusiness (UK : Elsevier Ltd. Elias M. Laudon. ANOVA. 4. Ethical Issues in e commerce. Con -joint analysis. Taxation and e-commerce.0: Roadmap for Success (new Delhi : Pearson Education). technology. (New Delhi : Pearson Educatin). and Dave Chaffey (2005). Statistical Packages: Use of specific packages in areas like Multiple Regression. Cyber laws in India and their limitations. Discriminant Analysis. eMarketing eXcellence. 9.R. (2007). Kenneth C. 2. and Carol Guercio Traver (2002) E -commerce: business. Smith. F-test and Chi-Square test. Small sample tests such as.) . society. Factor Analysis. Ravi and Marcia Robinson (2001). 3. Awad. Electronic Commerce: From Vision to Fulfillment (New Delhi : Pearson Education). P.International cyber laws – cyber laws – Aims and salient Provisions. Business 2. Kalakota.
Marine Insurance including Inland Rail/Road Transit insurance. Endorsem ents and Clauses – fire Protection System. Insurance as a device to hedge risk. Consequential Loss Insurance – Standard Consequential Loss Policy Form – Conditions. Conceptual Framework: Risk. Legal frame work of Insurance: Insurance and Law of Contracts. and loss control. 5. the risk and its management. “Elements of Insurance”. classification and burden of risk.A. Health insurance contract. characteristics of an Insurance Contract. underwriting and pricing of insurance. various insurance policies and their structure along with the legal dimensions involved. Claims. earned surplus and profitability. Structure of Ind ian Insurance Industry. Buying a health insurance policy. Engineering Insurance: Machinery Breakdown Insurance – Contractors All risks Insurance and various other policies – Miscellaneous Annual Policies – Advance Loss of Profits Insurance. Principles and Practices of General Insurance: Meaning. Marine and Aviation Insurance. Life and Health Insurance: Life Insurance and annuities broad c lassification of Life insurances. Pitaman. Health Insurance: Medical Insurance Types of Health Insurance Coverages. Engineering. Insurer’s Investments. 2. Discounts – Special Rating of Large Industrial Risks. Aviation insurance: Special Features – types of Cover. Family income. This course also aims at providing the knowledge of Insurance Company’s Management. re serves of property and liabilities of insurer. Banker’s Indemnity Insurance and other important insurance covers. Suggested Readings: 1. . Financial reporting. Exclusion of Coverages. Doctrine of informal Warranties and beneficent interpretation. Classes of life insurance. Motor Insurance – type of: Vehicles and their Policies – Rules & Regulations – Policy Forms. Family policy. Marks: 100 Objective: This course aims at a familiarizing the participants with the concept of insurance. Family maintenance. marketing. Industrial Risk Insurance. retention and re-insurance. Peril and hazard. types of losses covered. W. special purpose policies. Max. Organization and Administration of Insurance: Management Organization: Departmentalisation. Development life. 4. Government as Insurer and a regular. Dinsdale. Financial Structure. Functions and Scope of Fire. Public Liability Policy: professional Indemnities – Employers’ Liability Insurance. Elements of insurable risk. Accident. Joint Life Policies. Course Outline: 1. Interpretation of the Contract. Fire Insurance – Types of Policies – Floating Policies and Declaration Policies. 3. Functions of Insurer. Miscellaneous (Accident) Insurance: Fidelity Guarantees and Bonds – Burglary Insurance – Money-in-transit Insurance. Personal Accident: Scope of Various covers. 1971.Course 7221 : INSURANCE MANAGEMENT Time: 3 Hrs.
11th Edition. London. 5th Edition. Dorfman Marks S. 4th edition. 2008 ..J . “Consequential Loss Insurance an d Claims”.. 4. John Birds and David Owen. 3. “Introduction to Risk Manageme nt and Insurance”. Denis Riley. . Prentice Hall Inc. 1977. London: Sweet & Maxwell. Nicholas Legh – Jones. “ MacGillivray on Insurance Law”. Englewood Cliffs N.2. Sweet & Maxwell.
Life Contingencies: Mortality tables. Annuities -certain. Suggested readings: 1. R. 2. Cambridge at the University Press. 1970. Max. “The Elements of Actuarial Science ”.A. the central death rate. Joint-life Annuities and Assurances: Value of and premiums for joint -life and contingent annuities and assurances. Loans repayable by installments. 3. “Compound Interest and Annuities – Certain”.] Published for the Institute of Actuaries and the Faculty of Actuaries at the University Press. Cambridge [Eng. 2nd Ed. 2. Underwood. 4th Edition. 3. Commutation columns. Harry Freeman. Complete annuities. Temporary and defer red annuities and assurances. 1949. . “Mathematics for Actuarial Students ”. Basic Mathematics: Basic functions.W.E. Valuation of simple loans and debentures. Course Outline: 1.. Marks: 100 Objective: The purpose of this course is to equip the student with the principles and techniques of actuarial practice. Single life annuities and assurances. Pitman. Periodical payments. Elementary functions.Course 7222 : ACTUARIAL PRACTICE Time: 3 Hrs. Conversion tables. The paper requires at least a prior general knowledge of mathematics and statistics. Special annuities and assurances. Simple methods of determining the rate of interest in a transaction. Donald D. Policy value. Select and other tables. Capital redemption assurance.
Course (Revised Programme) Part I I I I I I I I Semester I II I I II II I II Marks Duration (Hours) 3 3 3 3 3 3 3 –I pulsory Courses Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions Managerial Accounting Financial Management and Policy Marketing Management 75 75 75 75 75 75 75 75 100 100 100 100 100 100 100 – II 75 75 75 75 3 3 3 3 6301 6302 6402 6401 Strategic Management Accounting Theory and Practice Human Resource Management International Business II II II II III III IV IV 100 100 100 100 3 3 3 3 pulsory Courses Strategic Management Accounting Theory and Practice Human Resource Management International Business nal Courses nal Group 1 er 1 er 2 nal Group 2 er 1 er 2 75 75 75 75 3 3 3 3 … … … … Elective 1 (Paper 1) Elective 2 (Paper 1) Elective 1 (Paper 2) Elective 2 (Paper 2) II II II II III III IV IV 100 100 100 100 3 3 3 3 62 . Programmes M.Com.Com.M.Com. Course : Comparative Statement of Existing and Revised M. Course (Existing Programme) Marks Duration (Hours) 3 3 3 3 3 3 3 3 6101 6202 6103 6102 6203 Organization Theory and Behaviour Business Environment Economics Analysis Statistical Analysis Quantitative Techniques for Business Decisions 6201 Managerial Accounting 6104 Financial Management and Policy 6204 Marketing Management M.Com.
the second paper of each of the selected groups will be taught in Semester IV.Human Resource Management – I Human Resource Development Training and Development 75 75 3 3 II II III IV 100 100 3 3 63 .2 Project Management and Financial Services International Financial Management 75 75 3 3 II II III IV 100 100 3 3 p EH1 .Semester III.Applied Economics Industrial Economics Applied Econometrics p EC-Computer Application and Information Technology Computer Application in Business E-Commerce 75 75 75 75 3 3 3 3 II II II II III IV III IV 100 100 100 100 3 3 3 3 p EF1 – Finance .nal Papers Marks Duration (Hours) Elective Papers student shall be required to choose any two groups from the following s: 75 75 75 75 3 3 3 3 p EA . While the first paper of each of the selected groups will be taught in Semester III.II 7111 Project Management and Financial Services 7112 International Financial Management Group G: Human Resource Management . Group J: Accounting 7191 Management Control and Information II III 100 3 System 7192 International Accounting II IV 100 3 Part Semester Group K: Applied Economics 7201 Industrial Economics 7202 Applied Econometrics Group L: Computer Application and Information Technology 7211 Computer Applications in Business 7212 E-Commerce Group A: Finance – I 7101 Financial Market and Institutions 7102 Security Analysis and Portfolio Management Group B: Finance . Part II .I Financial Market and Institutions Security Analysis and Portfolio Management p EF2 – Finance .Accounting Management Control and Information System International Accounting Duration (Hours) Any two groups from the following electives to be selected at the commencement of M. Com.I 7161 Human Resource Development 7162 Training and Development II II III IV 100 100 3 3 Marks p EE .
Taxation Management Principles and Practice of Taxation and Indian Tax System Corporate Tax Planning p EL .2 Advertising and Sales Management Consumer Behaviour p ET .I 7121 International Marketing 7122 Marketing Research Group D: Marketing .Human Resource Management .II 7131 Advertising and Sales Management 7132 Consumer Behaviour Group E: Taxation Management 7142 Principles and Practice of Taxation and Indian Tax System 7141 Corporate Tax Planning Group F: Corporate and Industrial Laws 7151 Corporate Law 7152 Industrial Law II II Part II II II II III IV Semester III IV III IV 100 100 Marks 100 100 100 100 3 3 Duration (Hours) 3 3 3 3 p EIB-International Business India’s Foreign Trade and Investment Management of International Business Operations p EM1 .Corporate and Industrial Laws Corporate Law Industrial Law 64 .2 Industrial Relations Management of Transformation 75 75 Marks 75 75 75 75 p EI-Insurance Insurance Management Actuarial Practice 3 3 Duration (Hours) 3 3 3 3 Group H:Human Resource Management – II 7171 Industrial Relations 7172 Management of Transformation Group M: Insurance 7221 Insurance Management 7222 Actuarial Practice Group I: International Business 7181 India’s Foreign Trade and Investment 7182 Management of International Business Operations Group C: Marketing .Marketing I International Marketing Marketing Research 75 75 75 75 75 75 75 75 3 3 3 3 3 3 3 3 II II II II II II II II III IV III IV III IV III IV 100 100 100 100 100 100 100 100 3 3 3 3 3 3 3 3 p EM2 – Marketing .
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