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public and bespoke courses

pmamedia t r a i n i n g the communications experts
pmamedia
t r a
i n
i n g
the communications experts

2011

journalism skills

making the most of the web

digital and social media

video, audio and photography

creative design and production

media law

communication and marketing skills

pr and corporate communications

public and bespoke courses pmamedia t r a i n i n g the communications experts

Additional courses listed on www.pma-group.com

pmamedia t r a i n i n g the communications experts
pmamedia
t r a
i n
i n g
the communications experts

2011 courses

JOURNALISM SKILLS

Writing and interviewing Introduction to journalism

6

Writing in plain English*

7

News-writing .....................................................................

7

Improve your news-writing

8

Advanced news-writing ................................................

8

Writing news for digital media

9

Investigative reporting

 

9

Feature

writing

10

Writing

better features

.........10

Advanced feature writing

..................

.....11

11

 

Grammar skills

12

12

Writing/editing house journals & newsletters*.13 Finance and business journalism

Reporting on business stories*

13

Finance reporting & understanding the City

14 ............

Investigative economic & financial reporting*........14

Sub-editing, copy editing and proof-reading

Proof-reading ..........................................................................15

Learning to edit copy (sub-editing) ...............................16

Better copy-editing (sub-editing)

...................................

16

Advanced copy-editing (sub-editing) ...........................17

Writing better headlines

................

.....................................17

Editing and management

Writing & editing customer magazines*

18

Improve your house journals and newsletters

18 ...........

The deputy editor

19 ..................................................................

The

Editor 19 .................................................................................

20 ...........................................

Improve your commissioning Improve your publication

..................................................

20

MAKING THE MOST OF THE WEB

Redesigning your website content

.................................

21

Writing for the web and mobile

21 .......................................

Editing on the web

22 ...............................................................

Effective blogging 22 ..................................................................

Search Engine Optimisation

..............................................

23

Website analytics

23 ...................................................................

DIGITAL AND SOCIAL MEDIA

New times, new brochure

3

On demand and

4

In-house courses UK and worldwide

5

The PMA tutors

54

A-Z Index .....................................................58 Booking form and information .................60

VIDEO, AUDIO AND PHOTOGRAPHY

Shooting and editing Video editing using iMovie*

27

Shooting professional video for online.*

28

Editing professional video for

...........29

Better digital photography

....................29

Presenting for audio

30

Producing and editing audio Podcasts*

30

ON DEMAND (see page 4 and our website) *

CREATIVE DESIGN AND PRODUCTION

Digital publishing masterclass*

24

Design

Social media

..................................25

Designing for mobile publications*

 

31

Twitter and Linkedin: the secrets of success*

25

Improving your layouts

32

Facebook

....................................26

Advanced

design

..........

.....

32

Mobile apps: commission, develop, market*............26

Adobe Creative Suite

InDesign — essential skills

33

33

Illustrator — essential skills

34

Improve your InDesign skills

34 .....................................

Quark XPress — essential skills

35 .................................

Advanced InDesign

.......................................................

35

Advanced

Photoshop

36

Advanced

Illustrator

36

Acrobat Professional

Adobe Fireworks 37 .............................................................

Switching to InDesign

.................................................. Essential Flash – animation and design

................

38

38

Adobe InCopy with plug-ins *

39

Production and print

Understand print to cut your bill*

39

LAW

Media law for print and online*

40

COMMUNICATION AND MARKETING SKILLS

For Business, NGOs, Charities & the Public Sector

Copywriting — advanced skills

44

44

Internal communications

Internal comms (part 1): essential skills

45

Internal comms (part 2): advanced

45

Speaking and the media

Speech writing and public speaking

46

Presentation skills

46

47

Marketing and new media

Marketing skills*

47

25

PR AND CORPORATE COMMUNICATION

PR, internal and corporate comms & advertising

Writing

Writing

Writing in plain English*

41

PR writing skills

48

Business writing skills*

42

48

Written English for non-native speakers*

42

Advanced PR writing skills

49

Report writing made easy

43

43

Copywriting — essential skills

43

44

PR business and finance skills

Practical PR essentials (PR part 1)

50

Progressing your PR skills (PR part

50

Financial public relations*

51

Media management and creative skills

Crisis management

52

52

Event management

53

.53

Working together with:

Qnew workshops

Adobe Creative Suite InDesign — essential skills 33 33 Illustrator — essential skills 34 Improve your
Adobe Creative Suite InDesign — essential skills 33 33 Illustrator — essential skills 34 Improve your
Adobe Creative Suite InDesign — essential skills 33 33 Illustrator — essential skills 34 Improve your
Adobe Creative Suite InDesign — essential skills 33 33 Illustrator — essential skills 34 Improve your
pmamedia t r a i n i n g
pmamedia
t r a
i n
i n g

z 150+ Workshops z 100+ Tutors z 30 years' experience z Central London training rooms

2

Sectors that benefit from PMA training include:

z Advertising z Banking and finance z Broadcasting z Charities z Commercial business z Creative design agencies z Customer publishing z Digital publishing z Government & public sector z Internal communications z Law z Magazine publishing z Newspapers z Non-government organisations

z Public relations

People who benefit from PMA training include:

z Architects z Bloggers and Tweeters z Broadcasters z Business executives z Corporate communicators z Copywriters z Designers z Editors z Government departments z Graphic designers z Internal communications staff z Internal PR staff z Journalists

z Legal/financial professionals z Local authorities z Magazine executives z Management z Marketing executives z Media sales staff z Multimedia producers z Online journalists z PR agency staff z Production teams z Publishers z Scientists z Webmasters

z Journal publishers

z Web and print designers

New times, new brochure

We recently discovered the very first directory we created as PMA’s new owners. It looked very flimsy compared to the brochure before you now. On the other hand, regular recipients will notice that this directory is slimmer than previous editions. Times change. Once upon a time, all our bookings came from this brochure. Nowadays, online rules. This directory is a summary of our most popular workshops, but it’s not the complete picture. Visit our website or see the On Demand courses, page 4,

and you will see dozens more courses that we run. Indeed, many of our workshops are listed neither in this directory nor online. We have always offered a bespoke service, where we can tailor any specialist workshop to your organisation. Many media soothsayers have been predicting the end of print. Maybe, but not for some years yet. On the other hand, we are very keen to improve our “green” credentials, so if you really don’t want to receive this directory in print form, please let us know.

Tutors who understand your business

We aim to supply tutors with specialist knowledge of your sector. Our bespoke training approach comes with follow-up support – giving extra value from every course. All our tutors are expert communicators who know how to inspire as well as teach.

Media experts run the company

We know the media. We’ve been there, done it — and we’re still doing it. This company is different, because we still work at a high level in the media. No other company offers our range of expertise.

New ways to save with PMA

Early bird discounts

Volume and charity discounts

Occasional 3 for 2 offers

FInd out from us how to STRETCH YOUR BUDGET

"I have received a high level of very positive feedback from everyone who attended the courses, especially the advanced journalism and knowledge skills classes. Virtually all our staff now have skills sets that should serve them well. It’s a pleasure working with you, at great value for time and money."

Training Editor,

Thomson Reuters

The PMA difference

The biggest difference between PMA and other training companies is how focused the training is on YOUR JOB. No webinar or mass market seminar can match us for giving you the skills YOU need.

Digital communications

PMA leads the way in teaching how to use new media creatively and profitably. There has never been so much to learn so quickly. That's why we have over 20 new workshops in this directory. And with no more than six people in a class we can concentrate on your learning needs.

Easy-to-reach location ...

Our training rooms are easy to reach, just two minutes' walk from Mornington Crescent tube station, in Camden Town, and close to St Pancras International, Euston and King's Cross stations.

...

or

we'll come to you

Our tutors travel all over the UK; indeed, all over the world to deliver training. Save time and money by having one of our tutors come to your offices — and blend your classroom experience with our online elearning support.

On demand, one-to-ones and consultancy

We can organise all our public workshops, and those listed below, as in-house events or for one person. All courses are tailored to meet your demands. Call Melanie Gilbert or Vicky Chandler on 01480 300 653 or email: training@pma-group.com

4

  • l Adobe After Effects

  • l Improving your layouts

  • l Purchasing skills

  • l Adobe Contribute essentials

  • l Introduction to direct marketing

  • l Quark XPress — advanced

  • l Advanced media sales skills (part 2)

  • l Investor relations

  • l Redesiging your publication

  • l Advanced writing style

  • l Journalistic style

  • l Speaking in public

  • l Adobe Premiere

  • l Keeping web visitors on your site

  • l The publisher

  • l Apple DVD Studio Pro (DVDSP 101)

  • l Launching or relaunching a magazine

  • l Running a features desk

  • l Apple Final Cut Express (FCE 101)

  • l Law for editors and publishers

  • l Running a website

  • l Apple Final Cut Pro Intro (FCP 101)

  • l Learning layout and design using DTP

  • l Running successful meetings

  • l Apple Final Cut Pro Advanced (FCP 200)

  • l Magazine makeover with reader insights

  • l 'Soft' news & news for monthlies

  • l Boosting international PR

  • l Making money from mobile technology

  • l Science writing

  • l Coaching your staff

  • l Managing the subs' desk

  • l Sub-editing features or your own work

  • l Copywriting to promote your business

  • l Marketing your website

  • l Sports writing

  • l Core management skills

  • l Market research essentials

  • l Targeting and writing news releases

  • l Corporate and Social Responsibility

  • l Media law for PR professionals

  • l Time management

  • l Creating stunning covers & contents pages

  • l Media relations & public affairs

  • l Travel writing

  • l Designing and running a PR media strategy

  • l Multimedia sales skills

  • l Understanding the EU

  • l Developing high-performing teams

  • l Negotiating skills

  • l The Freedom of Information Act

  • l Dreamweaver essentials

  • l News editing and running a news diary

  • l Using email as a marketing tool

  • l Effective lobbying

  • l Planning and running a PR campaign

  • l Writing about products and case studies

  • l Essential media sales skills (part 1)

  • l Planning and presenting successful pitches

  • l Writing for women's magazines

  • l Finding stories from search engines

  • l Planning, targeting and writing news releases

  • l Writing leaders and editorials

  • l Handling pressure & difficult situations

  • l Preparing for media interviews

  • l Writing sales, follow-up and retention emails

  • l Improve your news and feature intros

  • l Prize draws, competitions and promotions

  • l Writing successful proposals and pitches

We'll come to train you, anywhere in the world — and it's a lot cheaper than you think

'I want to thank both of you very much and wish you a safe journey back home. You have surpassed all our expectations so I am very, very grateful to have brought you over to Pakistan.

Inshallah (God Willing) all your hard work will pay off in a few months time. I will send you a copy of the final product .

Finally, I look forward to receiving a final email from you on what to watch out for over the coming months (and, in case things are not working out, I hope to convince you to visit us again!). I will be reinforcing all the skills you have taught and to use materials etc so that all incoming candidates can at least be shown the standard of work we expect.'

Bilal Lakhani, Director and publisher Century Publications, Karachi.

About half our business is running in-house workshops where we create and deliver bespoke courses. We can tailor any workshop in this brochure and a lot more besides, to meet your team needs, or even those of an individual member of staff. These workshops can be pitched at all levels, from junior staff to chief executives. We've done this for public companies, editors of national newspapers and even government ministers. We can offer our services anywhere in the world. We deliver training all across the British Isles, and in the past couple

of years, have travelled to much of Europe, Pakistan, the US, Russia, Australia, India and Singapore. Even if training is needed at very short notice, we can probably help. (We've even created and set up a workshop with just a day's notice.) The benefits of in-house training are more than just ensuring that a workshop focuses totally on the specific issues that you need to address. For a start, you save time and money by having our

trainers come to you – and you'll be surprised how economical a course can be. Our charges are inclusive. That means you won't pay a separate charge for preparation or post- course help, so your training

budget can S T R E T C H Many companies find it

further.

advantageous to mix and match their training between in-house and our public courses to gain the maximum benefit. If you do so, we'll even give you a discount on our public courses.

5

JOURNALISM SKILLS

6

JOURNALISM

JOURNALISM SKILLS 6 JOURNALISM <a href=Introduction to journalism A wide range of journalism and publishing workshops PMA trains the UK's print, online and mobile magazine journalists. We also specialise in workshops for senior staff, and help many companies to develop people for management roles. Many of the courses listed in the following pages are equally relevant for those working in PR agencies, internal communications teams and government, local and national, to strengthen their media skills. PMA’s hands-on approach makes training immediately relevant. We don't lecture. We specialise in small groups – most courses are limited to six delegates – to ensure we address your needs and that you get maximum individual attention. An increasing proportion of our work involves helping non-journalists who have to write, design, edit or proof-read as part of their job. We can help all sectors and at all levels — from PAs to directors — to improve communications, both online and in print. Mar 14; Jun 8; Sept 20; Dec 5 Aimed at: All those who want to work in the media, from online and print magazines and newspapers to PR and house journals, as well as those who have to deal with journalists. This is the ideal workshop for a grounding in the core skills. Workshop contents: A practical emphasis means that by the end of this workshop, a newcomer will understand how a journalist works, and immediately be able to make a worthwhile contribution. Includes: z News-writing — what news is, how to find it and write it z Feature writing — planning, structuring and writing z Proof-reading — how to spot the mistakes z Interviewing — getting the key points and good quotes z Sub-editing — editing copy and writing headlines z The myths of school English z House style z Working online Workshops take place at our training rooms in central London. All courses are tailored to your needs. They can also be run as bespoke courses at your choice of venue. For bookings and enquiries, call 020 7278 0606, to discuss your requirements with Melanie Gilbert or Vicky Chandler. Not for: Those experienced in journalism or PR Fee: £295+VAT pmamedia t r a i n i n g Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘Excellent coverage of a wide range of topics. I now have the tools to help me in writing and editing.’ www.pma-group. com " id="pdf-obj-7-10" src="pdf-obj-7-10.jpg">

A wide range of journalism and publishing workshops

PMA trains the UK's print, online and mobile magazine journalists. We also specialise in workshops for senior staff, and help many companies to develop people for management roles.

Many of the courses listed in the following pages are equally relevant for those working in PR agencies, internal communications teams and government, local and national, to strengthen their media skills.

PMA’s hands-on approach makes training immediately relevant. We don't lecture. We specialise in small groups – most courses are limited to six delegates – to ensure we address your needs and that you get maximum individual attention.

An increasing proportion of our work involves helping non-journalists who have to write, design, edit or proof-read as part of their job. We can help all sectors and at all levels — from PAs to directors — to improve communications, both online and in print.

1 DAY

Mar 14; Jun 8; Sept 20; Dec 5

Aimed at: All those who want to work in the media, from online and print magazines and newspapers to PR and house journals, as well as those who have to deal with journalists. This is the ideal workshop for a grounding in the core skills.

Workshop contents: A practical emphasis means that by the end of this workshop, a newcomer will understand how a journalist works, and immediately be able to make a worthwhile contribution. Includes:

z News-writing — what news is, how to find it and write it z Feature writing — planning, structuring and writing z Proof-reading — how to spot the mistakes z Interviewing — getting the key points and good quotes z Sub-editing — editing copy and writing headlines z The myths of school English z House style z Working online

Workshops take place at our training rooms in central London. All courses are tailored to your needs. They can also be run as bespoke courses at your choice of venue. For bookings and enquiries, call 020 7278 0606, to discuss your requirements with Melanie Gilbert or Vicky Chandler.

Not for: Those experienced in journalism or PR

Fee: £295+VAT pmamedia t r a i n i n g Tel: +44 (0)20 7278 0606
Fee: £295+VAT
pmamedia
t r a
i n
i n g
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

THEY SAY: ‘Excellent coverage of a wide range of topics. I now have the tools to help me in writing and editing.’

JOURNALISM SKILLS 6 JOURNALISM <a href=Introduction to journalism A wide range of journalism and publishing workshops PMA trains the UK's print, online and mobile magazine journalists. We also specialise in workshops for senior staff, and help many companies to develop people for management roles. Many of the courses listed in the following pages are equally relevant for those working in PR agencies, internal communications teams and government, local and national, to strengthen their media skills. PMA’s hands-on approach makes training immediately relevant. We don't lecture. We specialise in small groups – most courses are limited to six delegates – to ensure we address your needs and that you get maximum individual attention. An increasing proportion of our work involves helping non-journalists who have to write, design, edit or proof-read as part of their job. We can help all sectors and at all levels — from PAs to directors — to improve communications, both online and in print. Mar 14; Jun 8; Sept 20; Dec 5 Aimed at: All those who want to work in the media, from online and print magazines and newspapers to PR and house journals, as well as those who have to deal with journalists. This is the ideal workshop for a grounding in the core skills. Workshop contents: A practical emphasis means that by the end of this workshop, a newcomer will understand how a journalist works, and immediately be able to make a worthwhile contribution. Includes: z News-writing — what news is, how to find it and write it z Feature writing — planning, structuring and writing z Proof-reading — how to spot the mistakes z Interviewing — getting the key points and good quotes z Sub-editing — editing copy and writing headlines z The myths of school English z House style z Working online Workshops take place at our training rooms in central London. All courses are tailored to your needs. They can also be run as bespoke courses at your choice of venue. For bookings and enquiries, call 020 7278 0606, to discuss your requirements with Melanie Gilbert or Vicky Chandler. Not for: Those experienced in journalism or PR Fee: £295+VAT pmamedia t r a i n i n g Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘Excellent coverage of a wide range of topics. I now have the tools to help me in writing and editing.’ www.pma-group. com " id="pdf-obj-7-57" src="pdf-obj-7-57.jpg">

www.pma-group.com

JOURNALISM SKILLS

2 DAYS

Apr 7-8; July 14-15; Oct 18-19

2012: Jan 23-24

Aimed at: Those with little experience of writing who need a confidence boost, from sales staff to junior PR executives, and those just starting to take on editorial responsibilities.

Workshop contents: This workshop is tailored to your daily written work and gives you the skills to write professionally. The course has lots of practical writing sessions. Includes:

z How understanding your readers and your market affects the content and style of your writing z Guidelines on writing clearly and succinctly z Structuring your writing to include the key facts z Why jargon hinders communication z Differing styles of writing for digital and print media z Emails and digital communications that get read z Why you need to work to a house style z Getting the words and the grammar right

Not for: Those already writing well as a standard part of their job

2 DAYS

Apr 12-13; June 13-14; Aug 15-16; Oct 25-26; Dec 12-13

Aimed at: Newcomers to news reporting and those with only a basic knowledge. Invaluable for those in public relations and others who want to improve their writing skills, whether for print or online.

Workshop contents: What news is, identifying stories and writing them for different readerships. The workshop involves plenty of practical work with individual attention and assessment. Includes:

z Finding news, especially off-diary stories z Researching and planning z Story structure, with particular emphasis on intros z The pyramid, and other techniques z Interviewing for a news story z Giving life to dull press releases z Writing news stories from reports and exhibitions z The differences in online and print news

Not for: Experienced news reporters or feature writers

Fee: £680+VAT

THEY SAY: ‘Very happy with the two days I spent here. I have gained everything I expected and more. The tutor was great.'.

Fee: £680+VAT

THEY SAY: ‘I learnt about turning a story on its head to bring out the main points. The personal advice and exercises were great.’

JOURNALISM SKILLS <a href=Writing in plain English News-writing 2 DAYS Apr 7-8; July 14-15; Oct 18-19 2012: Jan 23-24 Aimed at: Those with little experience of writing who need a confidence boost, from sales staff to junior PR executives, and those just starting to take on editorial responsibilities. Workshop contents: This workshop is tailored to your daily written work and gives you the skills to write professionally. The course has lots of practical writing sessions. Includes: z How understanding your readers and your market affects the content and style of your writing z Guidelines on writing clearly and succinctly z Structuring your writing to include the key facts z Why jargon hinders communication z Differing styles of writing for digital and print media z Emails and digital communications that get read z Why you need to work to a house style z Getting the words and the grammar right Not for: Those already writing well as a standard part of their job 2 DAYS Apr 12-13; June 13-14; Aug 15-16; Oct 25-26; Dec 12-13 Aimed at: Newcomers to news reporting and those with only a basic knowledge. Invaluable for those in public relations and others who want to improve their writing skills, whether for print or online. Workshop contents: What news is, identifying stories and writing them for different readerships. The workshop involves plenty of practical work with individual attention and assessment. Includes: z Finding news, especially off-diary stories z Researching and planning z Story structure, with particular emphasis on intros z The pyramid, and other techniques z Interviewing for a news story z Giving life to dull press releases z Writing news stories from reports and exhibitions z The differences in online and print news Not for: Experienced news reporters or feature writers Fee: £680+VAT THEY SAY: ‘Very happy with the two days I spent here. I have gained everything I expected and more. The tutor was great.'. Fee: £680+VAT THEY SAY: ‘I learnt about turning a story on its head to bring out the main points. The personal advice and exercises were great.’ www.pma-group. com Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com 7 " id="pdf-obj-8-76" src="pdf-obj-8-76.jpg">

www.pma-group.com

Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

7

JOURNALISM SKILLS

8

2 DAYS

Mar 3-4; May 18-19; July28-29; Sept 26-27; Nov 8-9

2012: Jan 4-5

Aimed at: Those who want to improve their news reporting and writing skills. You should have been writing news stories regularly for at least six months, whether online or in print.

Workshop contents: How to generate more and better stories, especially off-diary. Includes:

z The secrets of finding more off-diary stories z Getting more from press releases z Generating stories when you're stuck in the office z Finding more from conferences and exhibitions z Sharpening your intros z New approaches for writing online z Using your diary for maximum effect z How to make technical copy more readable z Writing 'soft' news z Copy clinic to look at your writing

Not for: Beginners to news-writing

1 DAY

Mar 24; May 25; July 22; Sept 19; Nov 23

2012: Jan 11

Aimed at: Experienced news reporters.

Workshop contents: A look at the quality and quantity of your news-writing, plus fresh ideas on sources for stories. Includes:

z Finding stories when there seems nothing to write about z Getting more from seminars, exhibitions, press conferences, the web, visits and foreign trips z Getting the tough stories and working round problems z Practical news gathering exercises with in-depth debrief in copy clinic format z Writing quickly and accurately z The lighter touch z The legal side z Coaching junior reporters

Not for: Those who have been writing news for under two years

Fee: £680+VAT

Fee: £405+VAT

THEY SAY: ‘A great help. It made me reassess my approach to news-writing. And I enjoyed
THEY SAY: ‘A great help. It made me reassess my approach to
news-writing. And I enjoyed the hands-on training.'
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

THEY SAY: ‘Very good course. Loads of information on how to handle sources and make good contacts — including the tutor's!’

JOURNALISM SKILLS 8 <a href=Improve your news-writing Advanced news-writing 2 DAYS Mar 3-4; May 18-19; July28-29; Sept 26-27; Nov 8-9 2012: Jan 4-5 Aimed at: Those who want to improve their news reporting and writing skills. You should have been writing news stories regularly for at least six months, whether online or in print. Workshop contents: How to generate more and better stories, especially off-diary. Includes: z The secrets of finding more off-diary stories z Getting more from press releases z Generating stories when you're stuck in the office z Finding more from conferences and exhibitions z Sharpening your intros z New approaches for writing online z Using your diary for maximum effect z How to make technical copy more readable z Writing 'soft' news z Copy clinic to look at your writing Not for: Beginners to news-writing 1 DAY Mar 24; May 25; July 22; Sept 19; Nov 23 2012: Jan 11 Aimed at: Experienced news reporters. Workshop contents: A look at the quality and quantity of your news-writing, plus fresh ideas on sources for stories. Includes: z Finding stories when there seems nothing to write about z Getting more from seminars, exhibitions, press conferences, the web, visits and foreign trips z Getting the tough stories and working round problems z Practical news gathering exercises with in-depth debrief in copy clinic format z Writing quickly and accurately z The lighter touch z The legal side z Coaching junior reporters Not for: Those who have been writing news for under two years Fee: £680+VAT Fee: £405+VAT THEY SAY: ‘A great help. It made me reassess my approach to news-writing. And I enjoyed the hands-on training.' Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘Very good course. Loads of information on how to handle sources and make good contacts — including the tutor's!’ www.pma-group. com " id="pdf-obj-9-84" src="pdf-obj-9-84.jpg">

www.pma-group.com

JOURNALISM SKILLS

1 DAY

Apr 21; June 10; Aug 8; Oct 12; Dec 9

Aimed at: News reporters who work in digital and online media.

Workshop contents: Why a different approach is required to write for mobile, the web, email, SMS and other online technologies. Includes:

z Understanding the online audience and its demands z How you need to change your writing style z Generating daily news z The power of the headline and intro z Balancing digital and print content z Maintaining quality of writing for online z Learning more about your audience z Working to satisfy a 24/7 world z Managing reader interaction and instant feedback z The legal side of online writing

Not for: Those who write just for print-based publications

1 DAY

May 13; Aug 22; Nov 15

Aimed at: News and feature reporters working in competitive areas, where off-diary stories and original approaches are a vital part of the publication.

Workshop contents: New ideas on finding and researching fresh stories. Where to find leads and spotting a hidden story. Includes:

z Researching — how to open new lines of enquiry z The dangers of relying on the internet z Using the resources of Companies House z Handling obstructive and difficult people z Ethical considerations z Using the Freedom of Information Act z Writing the story z Safety issues — secrecy and security z Your legal rights and pitfalls.

Not for: Beginners, phone or email hackers!

Fee: £405+VAT

Fee: £380+VAT

THEY SAY: 'Superb value for a one-day course. Great exercises with loads of valuable tips I could go back and use the next day.'

Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

THEY SAY: ‘Very good course — informative and interesting. Loads of useful tips about investigative techniques. Really relevant stuff.’

JOURNALISM SKILLS <a href=Writing news for digital media Investigative reporting 1 DAY Apr 21; June 10; Aug 8; Oct 12; Dec 9 Aimed at: News reporters who work in digital and online media. Workshop contents: Why a different approach is required to write for mobile, the web, email, SMS and other online technologies. Includes: z Understanding the online audience and its demands z How you need to change your writing style z Generating daily news z The power of the headline and intro z Balancing digital and print content z Maintaining quality of writing for online z Learning more about your audience z Working to satisfy a 24/7 world z Managing reader interaction and instant feedback z The legal side of online writing Not for: Those who write just for print-based publications May 13; Aug 22; Nov 15 Aimed at: News and feature reporters working in competitive areas, where off-diary stories and original approaches are a vital part of the publication. Workshop contents: New ideas on finding and researching fresh stories. Where to find leads and spotting a hidden story. Includes: z Researching — how to open new lines of enquiry z The dangers of relying on the internet z Using the resources of Companies House z Handling obstructive and difficult people z Ethical considerations z Using the Freedom of Information Act z Writing the story z Safety issues — secrecy and security z Your legal rights and pitfalls. Not for: Beginners, phone or email hackers! Fee: £405+VAT Fee: £380+VAT THEY SAY: 'Superb value for a one-day course. Great exercises with loads of valuable tips I could go back and use the next day.' Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘Very good course — informative and interesting. Loads of useful tips about investigative techniques. Really relevant stuff.’ www.pma-group. com 9 " id="pdf-obj-10-82" src="pdf-obj-10-82.jpg">

www.pma-group.com

9

JOURNALISM SKILLS

1010

2 DAYS

+1 DAY

Apr 4-5 + May 20; July 19-20 + Aug 31; Oct 24-25 + Nov 30

2012: Jan 12-13 + Feb 28

Aimed at: Newcomers to all aspects of feature writing,

whether technical, consumer, in-house or online, and those

with only a basic knowledge. Ideal for those working in PR .

Workshop contents: This is a split workshop so delegates

can prepare and write a feature, on which the tutor will give

detailed assessment on the final day. Includes:

z Getting an idea and developing it

z Researching and interviewing

z Targeting it at your readers

z Writing different styles of intros and conclusions

z Structuring a feature to keep readers interested

z Selecting your material: what to use and what to omit

z Generating and using good quotes

z Conveying technical information in an interesting way

z Using language for effect

Not for: Experienced feature writers

2 DAYS

(SPLIT)

Apr 20 + May 31; June 22 + July 27; Aug 18 + Sept 26; Oct 3 + Nov 14; Dec 14 + 2012 Jan 27

Aimed at: Those who have some feature-writing experience,

whether in journalism or PR, and want to improve the quality

and content of their copy.

Workshop contents: Delegates write a feature and have

it assessed on the second day. It covers all areas of feature

writing, from covering highly technical subjects in a more

interesting way to profiles and news features. Includes:

z Finding a fresh angle on regular subjects

z Evaluating detailed research material

z How much can you trust the web for your researching?

z Getting it right for the readers

z Fresh approaches on intros

z Improving the structure and pace of articles,

especially on technical subjects

z Generating stronger quotes

z Thinking visually: illustrations and boxouts

Not for: Total beginners

Fee: £680+VAT

Fee:

£680+VAT ++ £150+VAT

£150+VAT

Fee: £680+VAT

Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

THEY SAY: ‘I was taken on a very educational and entertaining

THEY SAY: ‘Very satisfied. The course was incredibly thorough and

JOURNALISM SKILLS 1010 <a href=Feature writing Writing better features 2 DAYS +1 DAY Apr 4-5 + May 20; July 19-20 + Aug 31; Oct 24-25 + Nov 30 2012: Jan 12-13 + Feb 28 Aimed at: Newcomers to all aspects of feature writing, whether technical, consumer, in-house or online, and those with only a basic knowledge. Ideal for those working in PR . Workshop contents: This is a split workshop so delegates can prepare and write a feature, on which the tutor will give detailed assessment on the final day. Includes: z Getting an idea and developing it z Researching and interviewing z Targeting it at your readers z Writing different styles of intros and conclusions z Structuring a feature to keep readers interested z Selecting your material: what to use and what to omit z Generating and using good quotes z Conveying technical information in an interesting way z Using language for effect Not for: Experienced feature writers 2 DAYS (SPLIT) Apr 20 + May 31; June 22 + July 27; Aug 18 + Sept 26; Oct 3 + Nov 14; Dec 14 + 2012 Jan 27 Aimed at: Those who have some feature-writing experience, whether in journalism or PR, and want to improve the quality and content of their copy. Workshop contents: Delegates write a feature and have it assessed on the second day. It covers all areas of feature writing, from covering highly technical subjects in a more interesting way to profiles and news features. Includes: z Finding a fresh angle on regular subjects z Evaluating detailed research material z How much can you trust the web for your researching? z Getting it right for the readers z Fresh approaches on intros z Improving the structure and pace of articles, especially on technical subjects z Generating stronger quotes z Thinking visually: illustrations and boxouts Not for: Total beginners Fee: £680+VAT Fee: £680+VAT ++ £150+VAT £150+VAT Fee: £680+VAT Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘I was taken on a very educational and entertaining THEY SAY: ‘Very satisfied. The course was incredibly thorough and journey. I'll definitely recommend this course to others.’ covered everything I'd requested and a whole lot more. Thank you.' www.pma-group. com " id="pdf-obj-11-129" src="pdf-obj-11-129.jpg">

journey. I'll definitely recommend this course to others.’

covered everything I'd requested and a whole lot more. Thank you.'

www.pma-group.com

JOURNALISM SKILLS

2 DAYS

(SPLIT)

Mar 2 + Apr 15; May 6 + June 20; July 8 + Aug 24; Sept 7+ Oct 21; Nov 11 + Dec 19

Aimed at: Those who have been writing features for at least

two years.

Workshop contents: This is a split workshop so that

delegates can plan a feature, reconvening on the second day

with the completed article to have it assessed. The final day

includes a detailed analysis of each delegate’s writing style.

Includes:

z A look at differing narrative forms

z The overriding importance of structure

z Analysing where features have gone wrong

z The power of language for emotion or effect

z An outline of advanced interviewing and investigation

methods

z The need for stories to have a beginning, a middle and an

end, with emphasis on intros

z Troubleshooting

z Coaching junior feature writers

Not for: Junior feature writers

1 DAY

Mar 23; May 11; July 11; Sept 16; Nov 21

2012: Jan 6

Aimed at: Anyone who never learnt grammar at school

or has forgotten what they learnt.

Workshop contents: The core principles on punctuation,

spelling and grammar. Sorting out some of the universal

problems including words that get misused and confused,

such as ‘that’ or ‘which’. Includes:

z The myths of school English

z The rules – and when you can break them

z Common grammarspeak – and what it means for you

z Punctuation – how and when to use it

z Sorting out tenses

z Using adjectives and adverbs

z The dangers of clichés and puns

z Starting sentences with ‘and’ or ‘but’

z The dangers of relying on spelling and grammar checkers

z Analysis of your writing — how to avoid common errors

Not for: Those who are confident that their grammar is perfect

Fee: £680+VAT

Fee: £380+VAT

THEY SAY: ‘Hard subject, easily explained!'

THEY SAY: ‘Inspiring stuff. The tutor had such experience and

Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

knowledge, we were very lucky to learn from a true professional.’

11 www.pma-group.com
11
www.pma-group.com

JOURNALISM SKILLS

12

Improving your writing style

1 DAY

Apr 14; June 20; Aug 9; Oct 7; Dec 20

Aimed at: Anyone who undertakes interviews, whether face-

to-face, on mobile, on Skype or on the telephone, and take

notes at the same time. Suitable for anyone in journalism or

PR, government or internal communications.

Workshop contents: Confidence-building sessions with

individual coaching. Includes:

z Research and interview preparation

z Establishing credibility and building rapport

z How to structure your questions

z Techniques for face-to-face, online and telephone

interviewing

z Note-taking — managing without shorthand

z Handling difficult or reluctant people — and getting them

on your side

z The role of body language

z On or off the record?

z Videoed practice interviews with feedback and analysis

Not for: Those with more than two years’ interviewing experience

1 DAY

Mar 28; May 24; July 25; Sept 28; Nov 18

2012: Jan 16

Aimed at: Experienced writers in all areas, from online to

brochure and report writers, from PR to feature journalists,

who want to improve the way they use language.

Workshop contents: This workshop is designed to follow on

from the Writing in Plain English course (see page 7). It takes

a refreshing look at how you write and the words you use,

giving confidence to handle more challenging techniques.

Includes:

z How to use language more effectively

z Structuring to grab and hold readers' attention

z Contrasting sentences, power words, ace adjectives

z The rules and when to break them

z Developing your style for different readerships

z Contrasting online and print writing styles

z A critical look at your use of English

z Individual assessment of your writing

Not for: Beginners

Fee: £380+VAT Fee: £380+VAT THEY SAY: ‘Made me realise that I've been having conversations, THEY SAY:
Fee: £380+VAT
Fee: £380+VAT
THEY SAY: ‘Made me realise that I've been having conversations,
THEY SAY: ‘Fantastic! Content was tailored to us individually. All
rather than interviewing. Revealing and inspiring.’
completely relevant and delivered in an engaging way.’
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com
www.pma-group.com

JOURNALISM SKILLS

2 DAYS

Apr 18-19; July 5-6; Oct 13-14

2012: Jan 25-26

Aimed at: Those just starting on internal publications,

intranets or newsletters and those with little or no formal

training in writing or editing skills.

Workshop contents: This workshop covers all the skills

needed to produce a house journal. Includes:

z How to find and write interesting news stories for print,

and how to handle them online

z Handling management interviews and getting good quotes

z How to write interesting management-driven features

z Editing articles by non-journalists and cutting to fit a space

z Using a diary to generate news and features

z Handling the problems of copy approval

z Writing headlines and captions to attract readers

z Ensuring coverage for all offices and departments

z Editing your own work

z Getting the best from design agencies

Not for: Experienced in-house journalists (see Improving House Journals and Newsletters, page 18.)

1 DAY

Apr 11; July 13; Oct 4

2012: Jan 19

Aimed at: Those who cover business stories, whether as

journalists or in PR, and want to understand more about the

subject, as well as how to make it interesting and how to

write with authority.

Workshop contents: Understanding the basics: recession,

inflation and deflation; how the City and the Stock Exchange

work; the Bank of England's role and why banks are being

blamed for the current economic problems. For more

technical business reporting. See courses on page 14.

z Market indicators

z The wider implications of business stories

z Researching the market

z Accessing the key information

z Dealing with masses of figures

z Finding the story in a balance sheet or company report

z Fresh approaches on writing up results

z Giving life to business features

Not for: The business-phobic

Fee: £680+VAT

Fee: £380+VAT

THEY SAY: ‘Very productive two days. All the practical work has

subject, and how to make it more interesting.’ Tel: +44 (0)20 7278 0606 or +44 (0)1480
subject, and how to make it more interesting.’
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

THEY SAY: ‘Made me realise how much more I can get from my

JOURNALISM SKILLS <a href=Writing and editing house journals and newsletters – print and online Reporting on business stories Q new workshop 2 DAYS Apr 18-19; July 5-6; Oct 13-14 2012: Jan 25-26 Aimed at: Those just starting on internal publications, intranets or newsletters and those with little or no formal training in writing or editing skills. Workshop contents: This workshop covers all the skills needed to produce a house journal. Includes: z How to find and write interesting news stories for print, and how to handle them online z Handling management interviews and getting good quotes z How to write interesting management-driven features z Editing articles by non-journalists and cutting to fit a space z Using a diary to generate news and features z Handling the problems of copy approval z Writing headlines and captions to attract readers z Ensuring coverage for all offices and departments z Editing your own work z Getting the best from design agencies Not for: Experienced in-house journalists (see Improving House Journals and Newsletters, page 18.) 1 DAY Apr 11; July 13; Oct 4 2012: Jan 19 Aimed at: Those who cover business stories, whether as journalists or in PR, and want to understand more about the subject, as well as how to make it interesting and how to write with authority. Workshop contents: Understanding the basics: recession, inflation and deflation; how the City and the Stock Exchange work; the Bank of England's role and why banks are being blamed for the current economic problems. For more technical business reporting. See courses on page 14. z Market indicators z The wider implications of business stories z Researching the market z Accessing the key information z Dealing with masses of figures z Finding the story in a balance sheet or company report z Fresh approaches on writing up results z Giving life to business features Not for: The business-phobic Fee: £680+VAT Fee: £380+VAT THEY SAY: ‘Very productive two days. All the practical work has subject, and how to make it more interesting.’ Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘Made me realise how much more I can get from my given me the confidence to do my job more effectively.’ www.pma-group. com 13 " id="pdf-obj-14-125" src="pdf-obj-14-125.jpg">

given me the confidence to do my job more effectively.’

www.pma-group.com

13

JOURNALISM SKILLS

14

1 DAY

Apr 6; July 18; Oct 20

2012: Jan 12

Aimed at: Anyone who needs to understand and write

about how the City works and what the financial terms

mean.

Workshop contents: This practical course examines

how the City works, and explains the criteria for financial

reporting in today’s modern markets. Includes:

z The City: its influence over business and government

z Money markets and financial jargon such as p/e ratios,

earnings per share and exceptional items

z Equity markets and bond markets: how they work

z The credit crunch explained

z How to read the financial pages and company reports

z The FSA and legal rules for reporters

z Understanding a balance sheet

z How to price a financial asset

z Your right of access to annual or creditors’ meetings

z Writing summaries or stories from lists of figures

Not for: Those with a sound grasp of finance and figures

1 DAY

Mar 31; June 7; Sept 21; Dec 15

Aimed at: Journalists, PRs and anyone who needs to write

about complex economic and financial issues.

Workshop contents: How the more complicated financial

instruments such as hedge funds operate, and the

interaction between markets. Includes:

z Sharpening your interpretation of financial jargon

z International currency flows

z Quantitative easing: why governments print money

z How central banks prop up the system

z How investment banks encourage the City culture

z Recessions and the economic cycle explained

z How futures and options markets operate

z How to develop good financial writing for your audience

z The rise and fall of global hedge funds

z Credit default swaps — weapons of maths destruction

Not for: Inexperienced financial writers

Fee: £380+VAT Fee: £420+VAT THEY SAY: ‘Made what could have been a very dull day surprisingly
Fee: £380+VAT
Fee: £420+VAT
THEY SAY: ‘Made what could have been a very dull day surprisingly
interesting, with very clear explanations and good exercises.'
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com
JOURNALISM SKILLS 14 <a href=Finance reporting and understanding the City – Level 1 1 DAY Apr 6; July 18; Oct 20 2012: Jan 12 Aimed at: Anyone who needs to understand and write about how the City works and what the financial terms mean. Workshop contents: This practical course examines how the City works, and explains the criteria for financial reporting in today’s modern markets. Includes: z The City: its influence over business and government z Money markets and financial jargon such as p/e ratios, earnings per share and exceptional items z Equity markets and bond markets: how they work z The credit crunch explained z How to read the financial pages and company reports z The FSA and legal rules for reporters z Understanding a balance sheet z How to price a financial asset z Your right of access to annual or creditors’ meetings z Writing summaries or stories from lists of figures Not for: Those with a sound grasp of finance and figures Investigative economic and financial reporting – Level 2 Mar 31; June 7; Sept 21; Dec 15 Q new workshop Aimed at: Journalists, PRs and anyone who needs to write about complex economic and financial issues. Workshop contents: How the more complicated financial instruments such as hedge funds operate, and the interaction between markets. Includes: z Sharpening your interpretation of financial jargon z International currency flows z Quantitative easing: why governments print money z How central banks prop up the system z How investment banks encourage the City culture z Recessions and the economic cycle explained z How futures and options markets operate z How to develop good financial writing for your audience z The rise and fall of global hedge funds z Credit default swaps — weapons of maths destruction Not for: Inexperienced financial writers Fee: £380+VAT Fee: £420+VAT THEY SAY: ‘Made what could have been a very dull day surprisingly interesting, with very clear explanations and good exercises.' Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com www.pma-group. com " id="pdf-obj-15-117" src="pdf-obj-15-117.jpg">

www.pma-group.com

JOURNALISM SKILLS

JOURNALISM SKILLS <a href=Proof-reading Apr 13; June 6; Aug 15; Oct 20; Dec 21 Aimed at: Anyone who has to read and check copy or page proofs both in hard copy and online. Workshop contents: How to read thoroughly and accurately, and spot the mistakes either on paper or on screen. Includes: z Editing and proof-reading marks z The problems of proof-reading on screen and how to solve them z The dangers of relying on grammar or spelling checkers z Dealing with tables and complicated pages of information z How to read and correct page proofs z Avoiding common pitfalls — misspelling headlines, wrong telephone number or price, misplaced headline or caption z Cutting and making lines. Keeping a checklist z Spelling and punctuation tips z Passing proofs z Practical exercises throughout Not for: Experienced proof-readers Fee: £380+VAT THEY SAY: ‘I found the course useful and the small group ensured Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com that the tutor was readily available to give one-to-one help.’ www.pma-group. com 15 " id="pdf-obj-16-4" src="pdf-obj-16-4.jpg">

1 DAY

Apr 13; June 6; Aug 15; Oct 20; Dec 21

Aimed at: Anyone who has to read and check copy or

page proofs both in hard copy and online.

Workshop contents: How to read thoroughly and

accurately, and spot the mistakes either on paper or on

screen. Includes:

z Editing and proof-reading marks

z The problems of proof-reading on screen and how to

solve them

z The dangers of relying on grammar or spelling checkers

z Dealing with tables and complicated pages of

information

z How to read and correct page proofs

z Avoiding common pitfalls — misspelling headlines,

wrong telephone number or price, misplaced headline

or caption

z Cutting and making lines. Keeping a checklist

z Spelling and punctuation tips

z Passing proofs

z Practical exercises throughout

Not for: Experienced proof-readers

Fee: £380+VAT

THEY SAY: ‘I found the course useful and the small group ensured

JOURNALISM SKILLS <a href=Proof-reading Apr 13; June 6; Aug 15; Oct 20; Dec 21 Aimed at: Anyone who has to read and check copy or page proofs both in hard copy and online. Workshop contents: How to read thoroughly and accurately, and spot the mistakes either on paper or on screen. Includes: z Editing and proof-reading marks z The problems of proof-reading on screen and how to solve them z The dangers of relying on grammar or spelling checkers z Dealing with tables and complicated pages of information z How to read and correct page proofs z Avoiding common pitfalls — misspelling headlines, wrong telephone number or price, misplaced headline or caption z Cutting and making lines. Keeping a checklist z Spelling and punctuation tips z Passing proofs z Practical exercises throughout Not for: Experienced proof-readers Fee: £380+VAT THEY SAY: ‘I found the course useful and the small group ensured Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com that the tutor was readily available to give one-to-one help.’ www.pma-group. com 15 " id="pdf-obj-16-68" src="pdf-obj-16-68.jpg">
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

that the tutor was readily available to give one-to-one help.’

www.pma-group.com

15

JOURNALISM SKILLS

16

2 DAYS

Mar 21-22; May 25-26; July 18-19; Sept 8-9; Nov 14-15

2012: Jan 19-20

Aimed at: Beginners editing the writing of others, as well as

writers keen to tighten and improve their copy.

1 DAY

Apr 15; June 23; Aug 11; Oct 17; Dec 16

Aimed at: Those who edit text regularly and want to

improve technique, whether online or in print.

Workshop contents: The basic skills needed for sub-editing;

a guide to understanding the approaches for differing types

of text. Includes:

z What a sub-editor needs to look for

z Working to a consistent style

z When to correct and when to rewrite

z Tightening up language

z Grammar and punctuation

z Editing your own copy

z The problems of editing on screen

z How to write accurate, punchy headlines across media

z Captions and standfirsts

z Proof-reading on paper and on screen

z Cutting copy and making lines

Not for: Experienced sub-editors

Workshop contents: Practical help with correcting and

rewriting copy for news and features. Includes:

z Cutting copy, yet keeping the key points

z How to handle technical news and features

z Breaking up long features with pullout boxes

z Knowing when to cut copy

z Sharpening your grammar skills

z Writing sharper headlines and captions

z Working on intros and standfirsts

z Producing better pages within a tight design format

z Quick and accurate proof-reading

z Different approaches for online subbing

Not for: Beginners

Fee: £680+VAT Fee: £380+VAT THEY SAY: ‘Very engaging. I learnt loads of invaluable subbing THEY SAY:
Fee: £680+VAT
Fee: £380+VAT
THEY SAY: ‘Very engaging. I learnt loads of invaluable subbing
THEY SAY: ‘Went over and beyond my expectations — content was
skills. Great personal tuition — a real confidence boost.'
brilliant. Feel much more confident in my subbing skills.’
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com
www.pma-group.com

JOURNALISM SKILLS

2 DAYS

Mar 1-2; May 4-5; July 11-12; Sept 22-23; Nov 29-30;

2012: Jan 30-31

Aimed at: Those with at least a year's subbing experience.

Workshop contents: How to deal with news stories and

features quickly and accurately, plus tips on treading the

fine line between rewriting and heavy subbing. Practical

exercises with copy from your publication. Includes:

z Breaking up features

z The sub as a writer

z Making dull technical copy sparkle

z Dealing with difficult writers

z Revising page proofs

z Writing sharper headlines, standfirsts and captions

z Breakout boxes that work harder

z Learning the shortcuts for fast and accurate subbing

z Coaching junior subs

z New digital demands

Not for: Junior subs. This is a very demanding workshop

1 DAY

Apr 11; June 17; Aug 19; Oct 12; Dec 14

Aimed at: Those who want to improve all aspects of

headline writing, especially online. Also relevant for those in

public relations and marketing.

Workshop contents: A look at the quality of your headlines,

and whether they are achieving their primary purpose, and

how to write them better. Also includes:

z The rules, and when to break them

z Writing headlines appropriate to different media platforms

z Making headlines fit

z News and feature heads: the differing approaches

z Using 'power' words

z Key lessons for online headlines

z Dealing with tight character counts

z The delight and danger of puns

z Saying more than the obvious in captions

z Writing better cover, home page and contents page lines

Not for: Total beginners to journalism

Fee: £680+VAT

Fee: £405+VAT

THEY SAY: ‘Fantastic course. The new and innovative approach to

each delegate.' Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email:
each delegate.'
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

THEY SAY: ‘Very good. Small group meant lots of attention for

JOURNALISM SKILLS <a href=Advanced copy-editing (sub-editing) 2 DAYS Mar 1-2; May 4-5; July 11-12; Sept 22-23; Nov 29-30; 2012: Jan 30-31 Aimed at: Those with at least a year's subbing experience. Workshop contents: How to deal with news stories and features quickly and accurately, plus tips on treading the fine line between rewriting and heavy subbing. Practical exercises with copy from your publication. Includes: z Breaking up features z The sub as a writer z Making dull technical copy sparkle z Dealing with difficult writers z Revising page proofs z Writing sharper headlines, standfirsts and captions z Breakout boxes that work harder z Learning the shortcuts for fast and accurate subbing z Coaching junior subs z New digital demands Not for: Junior subs. This is a very demanding workshop Writing better headlines for print and online 1 DAY Apr 11; June 17; Aug 19; Oct 12; Dec 14 Aimed at: Those who want to improve all aspects of headline writing, especially online. Also relevant for those in public relations and marketing. Workshop contents: A look at the quality of your headlines, and whether they are achieving their primary purpose, and how to write them better. Also includes: z The rules, and when to break them z Writing headlines appropriate to different media platforms z Making headlines fit z News and feature heads: the differing approaches z Using 'power' words z Key lessons for online headlines z Dealing with tight character counts z The delight and danger of puns z Saying more than the obvious in captions z Writing better cover, home page and contents page lines Not for: Total beginners to journalism Fee: £680+VAT Fee: £405+VAT THEY SAY: ‘Fantastic course. The new and innovative approach to each delegate.' Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘Very good. Small group meant lots of attention for covering the subject was great.’ www.pma-group. com 17 " id="pdf-obj-18-118" src="pdf-obj-18-118.jpg">

covering the subject was great.’

www.pma-group.com

17

JOURNALISM SKILLS

18

2 DAYS

Apr 6-7; July 14-15; Oct 27-28

2012: Jan 23-24

Aimed at: Editors and senior staff on contract-published

magazines.

Workshop contents: Discover ways to create a first-rate

magazine that also keeps the customer happy. Includes:

z Understanding a client's ambitions for their magazine

z How to liaise effectively with clients

z How to pitch ideas, treatments and covers to the client

z How to match your editorial ambitions to a client's view

z How to make your magazine an effective marketing tool

z The online/print balance

z How to make readers feel the magazine has value, and is

a reward for customer loyalty

z The magazine as a vehicle for driving e-commerce

z Adding value with online video and audience interaction

z Working within a tight editorial brief and budget

Not for: Junior staff

2 DAYS

Apr 4-5; July 7-8; Oct 5-6

2012: Jan 30-31

Aimed at: Internal comms departments, press officers, PR

executives, contract publishers and design companies.

Workshop contents: Improving writing, editing and design

of house journals, newsletters or intranets. Benefit from an

individual coaching session with the tutor. Includes:

z Getting the look and contents right for the readers

z Extra sources for news and features

z Fresh ideas on content

z Enlivening technical information

z Communicating news and views clearly

z Effective interviewing skills

z Editing copy and handling stories from senior management

z Headlines, captions and design

z Managing user-generated content

z Producing good newsletters without the use of colour

z What you should expect from designers

Not for: Beginners (see Writing and Editing House Journals — page 13)

Fee: £680+VAT

Fee: £680+VAT

THEY SAY: ‘Invaluable to have the wisdom of a very experienced customer magazines editor giving me
THEY SAY: ‘Invaluable to have the wisdom of a very experienced
customer magazines editor giving me guidance.’
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

THEY SAY: ‘Excellent course — well-structured with constructive

JOURNALISM SKILLS 18 <a href=Writing and editing customer magazines Improving your house journals and newsletters – print or online 2 DAYS Apr 6-7; July 14-15; Oct 27-28 2012: Jan 23-24 Aimed at: Editors and senior staff on contract-published magazines. Workshop contents: Discover ways to create a first-rate magazine that also keeps the customer happy. Includes: z Understanding a client's ambitions for their magazine z How to liaise effectively with clients z How to pitch ideas, treatments and covers to the client z How to match your editorial ambitions to a client's view z How to make your magazine an effective marketing tool z The online/print balance z How to make readers feel the magazine has value, and is a reward for customer loyalty z The magazine as a vehicle for driving e-commerce z Adding value with online video and audience interaction z Working within a tight editorial brief and budget Not for: Junior staff 2 DAYS Apr 4-5; July 7-8; Oct 5-6 2012: Jan 30-31 Aimed at: Internal comms departments, press officers, PR executives, contract publishers and design companies. Workshop contents: Improving writing, editing and design of house journals, newsletters or intranets. Benefit from an individual coaching session with the tutor. Includes: z Getting the look and contents right for the readers z Extra sources for news and features z Fresh ideas on content z Enlivening technical information z Communicating news and views clearly z Effective interviewing skills z Editing copy and handling stories from senior management z Headlines, captions and design z Managing user-generated content z Producing good newsletters without the use of colour z What you should expect from designers Not for: Beginners (see Writing and Editing House Journals — page 13) Fee: £680+VAT Fee: £680+VAT THEY SAY: ‘Invaluable to have the wisdom of a very experienced customer magazines editor giving me guidance.’ Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘Excellent course — well-structured with constructive criticism. Can't wait to go back and improve my publication.’ www.pma-group. com " id="pdf-obj-19-121" src="pdf-obj-19-121.jpg">

criticism. Can't wait to go back and improve my publication.’

www.pma-group.com

JOURNALISM SKILLS

1 DAY

May 16; Aug 5; Nov 7

2012: Feb 1

Aimed at: New deputy editors, and those who are being

groomed for editorship.

Workshop contents: The distinction between the editor’s

and deputy editor’s roles; and how to make sure you don’t

end up with all the bits the editor doesn’t want to do!

Includes:

z Standing in for the editor

z Leading a team and earning respect

z Managing both other people and yourself

z Time management

z Delegation, motivation and recruitment

z Keeping your authority within the team

z Handling problems

z Decision-making

z Editorial skills: cover-lines, writing, flat-planning

z The limits of your authority

Not for: Those used to substituting for the editor, or those who are confident about their management skills

2 DAYS

Apr 27-28; July 4-5; Oct 4-5

2012: Jan 26-27

Aimed at: Deputy editors and editors, especially those

recently promoted, also those being groomed for a senior role.

Workshop contents: Your role as a manager and editor. You

will also benefit from a personal tutorial on your magazine.

Includes:

z How the editor's role has changed

z Managing your time better

z Getting more from your staff

z Dealing with problems

z Recruiting the right people

z Dealing with other departments

z Managing online and print within the team

z Planning and handling change

z Learning to delegate better

z Getting more from appraisals

z Your legal responsibilities

z Getting the most out of a limited budget

z Understanding budgeting, profit and loss

Not for: Those editors who believe they know it all

Fee: £420+VAT

Fee: £750+VAT

THEY SAY: ‘The tutor was great and had plenty of new ideas that

should really help to improve my skills.’

Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

the tutor then provided solutions to my problems.’

THEY SAY: 'Very informative! The criticism was very constructive, and

JOURNALISM SKILLS <a href=The deputy editor The editor 1 DAY May 16; Aug 5; Nov 7 2012: Feb 1 Aimed at: New deputy editors, and those who are being groomed for editorship. Workshop contents: The distinction between the editor’s and deputy editor’s roles; and how to make sure you don’t end up with all the bits the editor doesn’t want to do! Includes: z Standing in for the editor z Leading a team and earning respect z Managing both other people and yourself z Time management z Delegation, motivation and recruitment z Keeping your authority within the team z Handling problems z Decision-making z Editorial skills: cover-lines, writing, flat-planning z The limits of your authority Not for: Those used to substituting for the editor, or those who are confident about their management skills 2 DAYS Apr 27-28; July 4-5; Oct 4-5 2012: Jan 26-27 Aimed at: Deputy editors and editors, especially those recently promoted, also those being groomed for a senior role. Workshop contents: Your role as a manager and editor. You will also benefit from a personal tutorial on your magazine. Includes: z How the editor's role has changed z Managing your time better z Getting more from your staff z Dealing with problems z Recruiting the right people z Dealing with other departments z Managing online and print within the team z Planning and handling change z Learning to delegate better z Getting more from appraisals z Your legal responsibilities z Getting the most out of a limited budget z Understanding budgeting, profit and loss Not for: Those editors who believe they know it all Fee: £420+VAT Fee: £750+VAT THEY SAY: ‘The tutor was great and had plenty of new ideas that should really help to improve my skills.’ Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com the tutor then provided solutions to my problems.’ THEY SAY: 'Very informative! The criticism was very constructive, and www.pma-group. com 19 " id="pdf-obj-20-133" src="pdf-obj-20-133.jpg">

www.pma-group.com

19

JOURNALISM SKILLS

20

1 DAY

Apr 1; July 1; Oct 3

2011: Jan 13

Aimed at: Editors, news editors and feature editors who

want some fresh ideas on how to improve their publications.

This is not a management skills course (see The Editor,

page 19). NOTE: Publications can either send one person

or, for maximum inspiration, two or more from the team.

Workshop contents: Identifying what readers want, and

analysing your position in the market. Includes:

z How to be better than your rivals

z Planning for news, features and supplements

z Quality control of reporting, feature writing, subbing,

design and illustrations

z Scheduling and production

z Improving your online presence

z Balancing money-making with running worthwhile

ventures such as advertorials and events

z Getting the best from contributors

z An in-depth look at your publication

Not for: Those who think their publication is perfect

1 DAY

Apr 26; July 21; Oct 31

2012: Jan 20

Aimed at: Those who have to commission news, features

and pictures.

Workshop contents: This workshop looks at formulating

ideas, planning further ahead, balancing contents and

keeping records. Includes:

z Choosing writers and photographers

z Dealing with writers who are not journalists

z Writing a brief to include deadlines and fees

z Negotiating fees and recording agreements

z Deadlines — leaving yourself leeway

z Rewriting copy

z Getting the best from your freelancers

z Contingency plans

z Changes in copyright law

Not for: Total beginners to journalism

Fee: £405+VAT; £630+VAT for two people*

Fee: £405+VAT

*from the same organisation

THEY SAY: ‘Thank you! I now feel much more confident about producing a magazine that can
THEY SAY: ‘Thank you! I now feel much more confident about
producing a magazine that can stand above its competitors.’
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

THEY SAY: ‘Very impressed by the tutor’s preparation. I felt the

JOURNALISM SKILLS 20 <a href=Improving your publication Improve your commissioning 1 DAY Apr 1; July 1; Oct 3 2011: Jan 13 Aimed at: Editors, news editors and feature editors who want some fresh ideas on how to improve their publications. This is not a management skills course (see The Editor, page 19). NOTE: Publications can either send one person or, for maximum inspiration, two or more from the team. Workshop contents: Identifying what readers want, and analysing your position in the market. Includes: z How to be better than your rivals z Planning for news, features and supplements z Quality control of reporting, feature writing, subbing, design and illustrations z Scheduling and production z Improving your online presence z Balancing money-making with running worthwhile ventures such as advertorials and events z Getting the best from contributors z An in-depth look at your publication Not for: Those who think their publication is perfect 1 DAY Apr 26; July 21; Oct 31 2012: Jan 20 Aimed at: Those who have to commission news, features and pictures. Workshop contents: This workshop looks at formulating ideas, planning further ahead, balancing contents and keeping records. Includes: z Choosing writers and photographers z Dealing with writers who are not journalists z Writing a brief to include deadlines and fees z Negotiating fees and recording agreements z Deadlines — leaving yourself leeway z Rewriting copy z Getting the best from your freelancers z Contingency plans z Changes in copyright law Not for: Total beginners to journalism Fee: £405+VAT; £630+VAT for two people* Fee: £405+VAT *from the same organisation THEY SAY: ‘Thank you! I now feel much more confident about producing a magazine that can stand above its competitors.’ Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘Very impressed by the tutor’s preparation. I felt the course was tailored to my specific needs.' www.pma-group. com " id="pdf-obj-21-121" src="pdf-obj-21-121.jpg">

course was tailored to my specific needs.'

www.pma-group.com

MAKING THE MOST OF THE WEB

1 DAY

Apr 14; June 22; Oct 3; Dec 16

Aimed at: Anyone planning or creating content for

a website.

Workshop contents: The workshop covers content and

design considerations, plus tips on choosing and using

software. Includes:

z Strategy — what do you want your website to achieve?

z Identifying and targeting your audience

z Detailed site planning — how to set up a site map

z Future-proofing your site

z Creating targeted content and navigation styles

z Design: page sizes, fonts and images

z How HTML works: and content-managed systems

z Integrating sound and video

z Flash, podcasts, video, blogs, social media and RSS

z Using HTML5 for tablet and mobile compatibility

z CGI scripts, Java and ASP — forms and databases

1 DAY

Mar 29; May 19; July 29; Sept 19; Nov 24

2012: Feb 8

Aimed at: Journalists, PRs, internal and external comms and

marketing staff who write for websites, mobile apps and

publications.

Workshop contents: How writing for the web differs from

traditional writing. How words can affect design and search

considerations. Includes:

z How readers differ: accounting for surfers and users

z The importance of easy navigation

z Thinking international in words and style

z How to write to attract search engines

z Keeping readers’ attention on your site

z Word use and word breaks

z Maintaining topicality and attracting links

z Thinking in screens across all platforms

z Headlines and other visual aids, including video

z Attribution, legal and health considerations

z Rewriting print content for the web

z Selling from your site and attracting search engines

Not for: Newcomers to the internet

Not for: Experienced web writers

Fee: £380+VAT

Fee: £380+VAT theory and practical exercises.’ Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Tel:
Fee: £380+VAT
theory and practical exercises.’
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Fax: +44 (0)1480 496022
Email: training@pma-group.com
Email: training@pma-group.com

THEY SAY: ‘Excellent course. We feel dangerously knowledgeable

now.’

THEY SAY: ‘Great course content, small group and a good mix of

MAKING THE MOST OF THE WEB <a href=Redesigning your website content Writing for the web and mobile Apr 14; June 22; Oct 3; Dec 16 Aimed at: Anyone planning or creating content for a website. Workshop contents: The workshop covers content and design considerations, plus tips on choosing and using software. Includes: z Strategy — what do you want your website to achieve? z Identifying and targeting your audience z Detailed site planning — how to set up a site map z Future-proofing your site z Creating targeted content and navigation styles z Design: page sizes, fonts and images z How HTML works: and content-managed systems z Integrating sound and video z Flash, podcasts, video, blogs, social media and RSS z Using HTML5 for tablet and mobile compatibility z CGI scripts, Java and ASP — forms and databases 1 DAY Mar 29; May 19; July 29; Sept 19; Nov 24 2012: Feb 8 Aimed at: Journalists, PRs, internal and external comms and marketing staff who write for websites, mobile apps and publications. Workshop contents: How writing for the web differs from traditional writing. How words can affect design and search considerations. Includes: z How readers differ: accounting for surfers and users z The importance of easy navigation z Thinking international in words and style z How to write to attract search engines z Keeping readers’ attention on your site z Word use and word breaks z Maintaining topicality and attracting links z Thinking in screens across all platforms z Headlines and other visual aids, including video z Attribution, legal and health considerations z Rewriting print content for the web z Selling from your site and attracting search engines Not for: Newcomers to the internet Not for: Experienced web writers Fee: £380+VAT Fee: £380+VAT theory and practical exercises.’ Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Fax: +44 (0)1480 496022 Email: training@pma-group.com Email: training@pma-group.com THEY SAY: ‘Excellent course. We feel dangerously knowledgeable now.’ THEY SAY: ‘Great course content, small group and a good mix of www.pma-group. com www.pma-group. com 21 21 " id="pdf-obj-22-127" src="pdf-obj-22-127.jpg">

www.pma-group.com

www.pma-group.com

21

21

MAKING THE MOST OF THE WEB

22

1 DAY

Apr 27; June 28; Aug 19; Oct 18

2012: Jan 10

Aimed at: Journalists, PRs, internal and external

communicators and marketing staff who put up and

manipulate information on the web.

Workshop contents: How sub-editing on the web differs

from subbing in print. The importance of easy navigation.

How readers differ — taking account of surfers and users.

Keeping readers’ attention. Includes:

z Targeting your audience in words and style

z Word use and word breaks

z Maintaining topicality

z Thinking in screens

z Monitoring User-Generated Content

z Exploring and making use of dynamic content

z Hyperlinks — when and how to use them

z Headlines and other visual aids

z Avoiding the pitfalls

z Attribution, legal and health considerations

Not for: Experienced web subs

1 DAY

Apr 20; Aug 22; Dec 12

Aimed at: Any organisation or individual who want to engage

with a wider audience to improve their content marketing.

Workshop contents: What to put in your blog to keep it

topical. The roles of personal insights and business news and

views. How blogs attract traffic to your clients' or your site.

Includes:

z Assessing which blog software is right for your site

z Installation and set-up

z Designing your blog and using templates

z Deciding on your content and what to blog about

z Getting into a publishing cycle

z Assessing blog traffic

z Advanced blog techniques — when to include video and

podcasts

z Blogging live events

z Using Twitter and other social media

z Turning whole websites into blogs

Not for: The internet-shy!

Fee: £380+VAT Fee: £405+VAT THEY SAY: ‘All very relevant and I’m now equipped with THEY SAY:
Fee: £380+VAT
Fee: £405+VAT
THEY SAY: ‘All very relevant and I’m now equipped with
THEY SAY: ‘I now realise why this is such an important part of online
the skills to really help me in my job. Thank you.’
publishing. I’m looking forward to putting my skills into practice.’
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com
www.pma-group.com

MAKING THE MOST OF THE WEB

Qnew workshop

1 DAY

Apr 6; June 21; Aug 4; Oct 4; Dec 8

Aimed at: Anyone responsible for attracting visitors and

boosting their site position on search engine rankings.

Workshop contents: The technology, tools and tips for

creating a website that responds to the leading search

engines. Ways to interact and spread the word. Includes:

z How search engines work, and what they aim to achieve

z Why content is critical

z The growing importance of social media

z Keyword analysis

z Refining your content to attract search engines

z Descriptions that attract the search engines

z Creating a searchable site design

z The importance of links and video

z Interaction of repeat visits

z Page rank and trust values

z Directories and metasearch

Not for: Those with a detailed knowledge of SEO

1 DAY

Mar 18; July 18; Nov 11

2012: Feb 3

Aimed at: All editorial, sales and marketing people involved

in promoting to and enlarging audiences for their titles and

websites.

Workshop contents: How to measure and evaluate

your website and Google performances, and gain a deep

understanding of who is accessing your site, how and why.

z How to measure visitors to web sites

z The key metrics

z Which analysis tools work best for you, and why

z Meaningful statistics — how to interpret and use them

z What draws people to your site and what doesn’t

z How audiences explore pages

z Conversion rates of visitors to subscribers, buyers and events

z How to optimise a site using the web measuring tools

z Using online research tools to enhance your web analysis

z Tracking and reporting — sharing with others in the team

You don’t have to be too numerate, but curiosity about your audience is vital Not for: Those who don't care about ROI

Fee: £380+VAT

THEY SAY: ‘I'm quite sure we will see immediate benefits because

Fee: £380+VAT

THEY SAY: ‘A really enjoyable course. I learnt a huge amount which

MAKING THE MOST OF THE WEB <a href=Search engine optimisation – how to win Website analytics Q new workshop 1 DAY Apr 6; June 21; Aug 4; Oct 4; Dec 8 Aimed at: Anyone responsible for attracting visitors and boosting their site position on search engine rankings. Workshop contents: The technology, tools and tips for creating a website that responds to the leading search engines. Ways to interact and spread the word. Includes: z How search engines work, and what they aim to achieve z Why content is critical z The growing importance of social media z Keyword analysis z Refining your content to attract search engines z Descriptions that attract the search engines z Creating a searchable site design z The importance of links and video z Interaction of repeat visits z Page rank and trust values z Directories and metasearch Not for: Those with a detailed knowledge of SEO 1 DAY Mar 18; July 18; Nov 11 2012: Feb 3 Aimed at: All editorial, sales and marketing people involved in promoting to and enlarging audiences for their titles and websites. Workshop contents: How to measure and evaluate your website and Google performances, and gain a deep understanding of who is accessing your site, how and why. z How to measure visitors to web sites z The key metrics z Which analysis tools work best for you, and why z Meaningful statistics — how to interpret and use them z What draws people to your site and what doesn’t z How audiences explore pages z Conversion rates of visitors to subscribers, buyers and events z How to optimise a site using the web measuring tools z Using online research tools to enhance your web analysis z Tracking and reporting — sharing with others in the team You don’t have to be too numerate, but curiosity about your audience is vital Not for: Those who don't care about ROI Fee: £380+VAT THEY SAY: ‘I'm quite sure we will see immediate benefits because Fee: £380+VAT THEY SAY: ‘A really enjoyable course. I learnt a huge amount which www.pma-group. com will help a great deal in my work.' Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com there are so many things that we were doing wrong or not at all.’ 23 " id="pdf-obj-24-122" src="pdf-obj-24-122.jpg">

www.pma-group.com

will help a great deal in my work.' Tel: +44 (0)20 7278 0606 or +44 (0)1480
will help a great deal in my work.'
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

there are so many things that we were doing wrong or not at all.’

23

DIGITAL AND SOCIAL MEDIA

24

Preparing for your digital future with PMA

It's not really the future. It's happening now. And you need to have a strategy and the right skills in place.

We have the best-informed tutors in the business (who talk common

sense and not tech-speak) to help you make sure you have:

z The right direction for your publications and communications

z Trained, confident staff who will drive your digital future

z Engaged readers who will follow your brands

z The social media skills to grow your audiences organically

z How video and audio content can boost your search rankings

z Regular updates to help you plan and adapt to new digital

innovations

And that's not all.

We work with you to S T R E T C H your training budget.

Our Early Bird and New Discount structures allow you to focus on all

your training needs. We give you unbiased and balanced training.

The digital future is still changing. Can you afford to be left behind?

1 DAY

Apr 13; June 27; Aug 26; 17 Nov

Aimed at: Publishers, senior marketers and editors

developing a digital publishing strategy for specialist

consumer or B2B titles across websites, enewsletters, digital

editions, mobile and social media.

Workshop contents: An analysis of how other publishers

have successfully packaged their content for their audiences

across digital platforms. Includes:

z A look at practical tools that can be applied to your market

z Digital strategy decisions, what they cost and how to save

money implementing them

z Using free content on your site and in social media to

attract the right visitors

z Creating compelling enewsletters that build registrations

z Developing a digital edition that readers will pay for

z Converting free subscribers to paid services

z Repackaging archive content to maximise its value

z Creating other valuable services for your subscribers

z Developing creative marketing solutions for your

advertisers

Not for: Print diehards, national press and mass market magazines

Fee: £380+VAT IN HOUSE: We can run this course for editors and publishers from the same
Fee: £380+VAT
IN HOUSE: We can run this course for editors and publishers from
the same company to help develop strategies for specialist titles.
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com
www.pma-group.com

DIGITAL AND SOCIAL MEDIA

1 DAY

Apr 12; July 6; Oct 10;

2012: Jan 6

Bring your online marketing skills in-house now.

Aimed at: Business owners, managers and PR agencies who

want to make the most of social networking sites, Google

and other search engines to bring in new business.

Workshop contents: This course will give you new

interactive marketing tools for today’s online world. Includes:

z An examination of you and your competitors

z Assessing your customers and what they want from you

z How accurately does your online offering fulfil your

customers’ needs?

z Social network sites — which to use, when and how

z Other things you can do to boost sales: from email-shots

and search engine marketing to viral marketing and

sponsored links

z Learning from successful online campaigns

z How to measure success, including web analytics (see page

42 for an in-depth workshop)

z How online marketing brings you closer to customers —

the benefits and hazards

z Writing your online marketing campaign

Not for: Those who think social media is a passing fad

1 DAY

Mar 22; July 26; Nov 10

2012: Jan 10

Aimed at: Anyone looking to drive effective business-to-

business communication through the most relevant social

networks.

Workshop contents: A practical guide to the two most

effective social networks to grow your business. Includes:

z Why use Twitter and Linkedin

z How to set up an effective and efficient social media

strategy

z Whether to have a corporate identity or employee

ambassador

z Reputation management for your business

z Maintaining audience contact

z Targeting influencers, journalists and investors

z Demonstrating thought leadership

z The importance of crisis management and response

z Tips and shortcuts on time management

z Twitter and Linkedin paid advertising options

z Measuring success and ROI

Not for: Those sceptical about the benefits of business social media

Fee: £380+VAT Fee: £380+VAT Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480
Fee: £380+VAT
Fee: £380+VAT
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com
25 www.pma-group.com
25
www.pma-group.com

DIGITAL AND SOCIAL MEDIA

26

1 DAY

Mar 23; June 24; Sept 5; Nov 30

Aimed at: Anyone who wants to use the world's largest social

network and the portential of over 600 million individuals

Workshop contents: An in-depth guide to choosing

the right options to market and grow your business and

influence on Facebook. Includes:

z Latest Facebook innovations and why you should be using

the power of this social medium's infliuence

z Selecting the right presence for your organistion — Groups

or Pages

z How to design the most effective 'brand' identity

z How to make your content attract fans and followers, and

new customers

z Integrating Facebook into your website

z Managing your community and growing it

z Competition and promotion guidelines imposed by

Facebook — and how to avoid deletion

z Facebook advertising: relevancy and optimisation

z The rise of Facebook commerce

z Analytics using Facebook Insights

z Tips and tricks from successful brands on Facebook

Not for: Those who think Facebook is only for kids

Mobile apps – commissioning, developing and marketing

Qnew workshop

1 DAY

Mar 17; June 21; Sept 13; Nov 25

Aimed at: A course for editorial and marketing managers

who are looking to offer mobile apps across all platforms

Workshop contents: Mobile strategies that will work for your

publication, business or organisation. Includes:

z Overview of the mobile market and devices

z How to develop an effective mobile plan — paid for or free

app?

z Selecting the right developer resource, both internal and

external

z Writing a specification, wireframes and project schedule

z Targeting the right app stores, and how to set them up

z Avoiding submission and publishing problems

z How to ensure a successful app launch

z Using social media and mobile SEO to drive traffic to your

website app

z Monitoring, evolving and updating your app

z ROI — examples of successful applications

Not for: Development and coding professionals

Fee: £405+VAT Fee: £405+VAT IN HOUSE: We can run this course for editors and publishers from
Fee: £405+VAT
Fee: £405+VAT
IN HOUSE: We can run this course for editors and publishers from
the same company to help develop app strategies.
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com
www.pma-group.com

MAKING VIDEO, AUDIO THE MOST AND PHOTOGRAPHY OF THE WEB

VIDEO EDITING

MAKING VIDEO, AUDIO THE MOST AND PHOTOGRAPHY OF THE WEB YOUR GUIDE TO CREATING PROFESSIONAL VIDEOVideo editing using iMovie Mar 25; June 23; Sept 22; Dec 22 Q new workshop Aimed at: All who want professional video on websites. Workshop contents: This hands-on course will help you achieve exciting video clips on a budget. Includes: z Shooting terminology, video formats and compression z Video destinations and understanding non-linear editing z Working with clips, sequences and bins z The timeline and canvas, playing a sequence and editing z How to manipulate clips with edit points z Adding music, building a sound-track z Deleting and storyboard editing z Adjusting edit points, rippling edits and fine-tuning z The Trim Edit window with sub-clips and markers z Inputting video, marking and logging footage z Preference settings z Working and adjusting audio: making an audio-only edit z Voice-overs and applying audio transitions z Using filters, creating motion effects and adding titles z Outputting: exporting sequences and clips. Not for: Those who think talking heads will do fine. Full course outlines appear on our website For more information contact Riva Elliott: 020 7383 5800 Fee: £547+VAT Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Fax: +44 (0)1480 496022 Email: training@pma-group.com Email: training@pma-group.com or: training@pma-group.com www.pma-group.com www.pma-group.com 27 27 " id="pdf-obj-28-6" src="pdf-obj-28-6.jpg">

YOUR GUIDE TO CREATING PROFESSIONAL VIDEO

DESIGNED WITH YOU IN MIND

PMA offers a full range of video editing courses ON DEMAND.

We design each workshop around your needs to get you up to speed

to produce professional video for the web or other broadcast media.

We can come to you or you can book a course at our training rooms.

The course can be run as a one-to-one, or for a team of editors, at a

time and date to suit you.

We run all the Apple iMovie, Final Cut Pro Studio and Express

workshops at all skill levels. We also train delegates to use all

Adobe Premiere and After Effects packages. Call Riva Elliott for

more information.

ACCREDITATIONS

PMA’s video tutors are accredited by Apple and Adobe.

Full course outlines are listed on our website

2 DAYS

MAKING VIDEO, AUDIO THE MOST AND PHOTOGRAPHY OF THE WEB YOUR GUIDE TO CREATING PROFESSIONAL VIDEOVideo editing using iMovie Mar 25; June 23; Sept 22; Dec 22 Q new workshop Aimed at: All who want professional video on websites. Workshop contents: This hands-on course will help you achieve exciting video clips on a budget. Includes: z Shooting terminology, video formats and compression z Video destinations and understanding non-linear editing z Working with clips, sequences and bins z The timeline and canvas, playing a sequence and editing z How to manipulate clips with edit points z Adding music, building a sound-track z Deleting and storyboard editing z Adjusting edit points, rippling edits and fine-tuning z The Trim Edit window with sub-clips and markers z Inputting video, marking and logging footage z Preference settings z Working and adjusting audio: making an audio-only edit z Voice-overs and applying audio transitions z Using filters, creating motion effects and adding titles z Outputting: exporting sequences and clips. Not for: Those who think talking heads will do fine. Full course outlines appear on our website For more information contact Riva Elliott: 020 7383 5800 Fee: £547+VAT Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Fax: +44 (0)1480 496022 Email: training@pma-group.com Email: training@pma-group.com or: training@pma-group.com www.pma-group.com www.pma-group.com 27 27 " id="pdf-obj-28-47" src="pdf-obj-28-47.jpg">

Aimed at: All who want professional video on websites.

Workshop contents: This hands-on course will help you

achieve exciting video clips on a budget. Includes:

z Shooting terminology, video formats and compression

z Video destinations and understanding non-linear editing

z Working with clips, sequences and bins

z The timeline and canvas, playing a sequence and editing

z How to manipulate clips with edit points

z Adding music, building a sound-track

z Deleting and storyboard editing

z Adjusting edit points, rippling edits and fine-tuning

z The Trim Edit window with sub-clips and markers

z Inputting video, marking and logging footage

z Preference settings

z Working and adjusting audio: making an audio-only edit

z Voice-overs and applying audio transitions

z Using filters, creating motion effects and adding titles

z Outputting: exporting sequences and clips.

Not for: Those who think talking heads will do fine.

Full course outlines appear on our website

For more information contact

Riva Elliott: 020 7383 5800

Fee: £547+VAT Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Tel: +44 (0)20 7278 0606
Fee: £547+VAT
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Fax: +44 (0)1480 496022
Email: training@pma-group.com
Email: training@pma-group.com

or: training@pma-group.com

www.pma-group.com www.pma-group.com
www.pma-group.com
www.pma-group.com

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Shooting professional video for online – directing and presenting (part 1) 2 DAYS Apr 5-6; July
Shooting professional video for online –
directing and presenting (part 1)
2 DAYS
Apr 5-6; July 12-13; Oct 18-19; Dec 6-7
Aimed at: Media professionals in editorial, marketing and PR
who need to expand their online skillset to include shooting
video for the web and mobile media.
Workshop contents: All the skills you'll need to become
effective in producing videos that your audiences will want to
watch and recommend. Includes storytelling, scripting, use of
equipment and presenting to camera:
z Key elements of storytelling, and planning your interviews
z Setting up locations, what to look for and what to avoid
z How to write a script to capture soundbites and images
z Filming on location with professional HDV and hand-held
digital video cameras, with advice to delegates on kit
z Framing shots, with lighting and sound considerations
z How to cope with interruptions and changing conditions
z Managing interviews, whether for live streaming or editing
z Shooting breaking news on your mobile
z Style and tone of voice; how to add emotion to voices
z Presenting tips and tricks the professionals use
z Exercises in shooting an interview
z Critique on audio and video camera techniques
Not for: The camera-shy or those who don't know how to use a video camera
Fee: £680+VAT — Book parts 1 and 2 for £1100+VAT
Ideal 4-day bootcamp for video teams who want to craft
professional content.
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Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Fax: +44 (0)1480 496022
Email: training@pma-group.com
Email: training@pma-group.com
www.pma-group.com
www.pma-group.com
VIDEO, AUDIO AND PHOTOGRAPHY
MAKING THE MOST OF THE WEB

MAKING VIDEO, AUDIO THE MOST AND PHOTOGRAPHY OF THE WEB

2 DAYS

Apr 7-8; July 14-15; Oct 20-21; Dec 8-9

Aimed at: Media professionals in editorial, marketing, and

PR who need to learn to edit raw video footage and upload it

to your website or other media

Workshop contents: Making the most of video footage, and

how to edit using Apple's Final Cut (also available in iMovie or

Adobe Premiere). Includes:

z A recap on the best equipment to shoot professional video

z The edit suite: the most suitable programmes to future-

proof your needs

z The jargon explained: video formats and compressions

z Capturing video to iMovie, Final Cut or Premiere

z Uploading live streamed video from mobiles

z Understanding non-linear editing

z Working with clips, sequences and bins: trim edit window

z The timeline and canvas: playing a sequence and editing

z Deleting and storyboard editing: rippling edits, fine-tuning

z Resolving sound in Soundtrack Pro: adding music, voice-overs

z Grading and finishing in Final Cut Pro, (iMovie or Premiere)

z Using filters, creating motion effects and adding titles

z Outputting for Web or DVD

Not for: Total beginners who do not know how to use a video camera

1 DAY

Mar 30; May 20; July 7; Nov 3

2012: Jan 16

Aimed at: The increasing number of people in PR, journalism

and general business who have to take pictures, and want to

improve their photographic techniques.

Workshop contents: A deeper understanding of your

camera. How to produce excellent photographs and use

technology to enhance your pictures. Includes:

z The power of a digital camera, its settings and limitations

z How to take news and feature pictures — covers legal issues

z Better picture composition and appreciation

z Lenses and flash techniques

z Manipulating and enhancing the digital photograph

z Breaking away from standard formats such as the cheque

presentation, the 'firing squad' and 'talking heads'

z Basic editing using Photoshop

Please bring a digital camera and connection cable to this course.

Delegates should let the tutor know the make and model of

camera prior to the course.

Not for: Experienced photographers

Fee: £680+VAT — Book parts 1 and 2 for £1100+VAT

Fee: £380+VAT Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Tel: +44 (0)20 7278 0606
Fee: £380+VAT
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Fax: +44 (0)1480 496022
Email: training@pma-group.com
Email: training@pma-group.com

THEY SAY: ‘Really practical tips I can use straight away at work. Very

MAKING VIDEO, AUDIO THE MOST AND PHOTOGRAPHY OF THE WEB <a href=Editing professional video for online – production and crafting (part 2) Better digital photography 2 DAYS Apr 7-8; July 14-15; Oct 20-21; Dec 8-9 Aimed at: Media professionals in editorial, marketing, and PR who need to learn to edit raw video footage and upload it to your website or other media Workshop contents: Making the most of video footage, and how to edit using Apple's Final Cut (also available in iMovie or Adobe Premiere). Includes: z A recap on the best equipment to shoot professional video z The edit suite: the most suitable programmes to future- proof your needs z The jargon explained: video formats and compressions z Capturing video to iMovie, Final Cut or Premiere z Uploading live streamed video from mobiles z Understanding non-linear editing z Working with clips, sequences and bins: trim edit window z The timeline and canvas: playing a sequence and editing z Deleting and storyboard editing: rippling edits, fine-tuning z Resolving sound in Soundtrack Pro: adding music, voice-overs z Grading and finishing in Final Cut Pro, (iMovie or Premiere) z Using filters, creating motion effects and adding titles z Outputting for Web or DVD Not for: Total beginners who do not know how to use a video camera 1 DAY Mar 30; May 20; July 7; Nov 3 2012: Jan 16 Aimed at: The increasing number of people in PR, journalism and general business who have to take pictures, and want to improve their photographic techniques. Workshop contents: A deeper understanding of your camera. How to produce excellent photographs and use technology to enhance your pictures. Includes: z The power of a digital camera, its settings and limitations z How to take news and feature pictures — covers legal issues z Better picture composition and appreciation z Lenses and flash techniques z Manipulating and enhancing the digital photograph z Breaking away from standard formats such as the cheque presentation, the 'firing squad' and 'talking heads' z Basic editing using Photoshop Please bring a digital camera and connection cable to this course. Delegates should let the tutor know the make and model of camera prior to the course. Not for: Experienced photographers Fee: £680+VAT — Book parts 1 and 2 for £1100+VAT Fee: £380+VAT Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Fax: +44 (0)1480 496022 Email: training@pma-group.com Email: training@pma-group.com THEY SAY: ‘Really practical tips I can use straight away at work. Very See our two-step programme on page xx on how to record and creative and well-paced course. Enthusiastic and professional tutor.' www.pma-group. com www.pma-group. com produce professional audio podcasts 29 29 " id="pdf-obj-30-126" src="pdf-obj-30-126.jpg">

See our two-step programme on page xx on how to record and

creative and well-paced course. Enthusiastic and professional tutor.'

www.pma-group.com

www.pma-group.com

produce professional audio podcasts

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VIDEO, AUDIO AND PHOTOGRAPHY

MAKING THE MOST OF THE WEB

30

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Presenting for audio podcasts (stage 1)

Qnew workshop

1 DAY

Mar 14; June 30; Nov 7

2012: Feb 9

Aimed at: Editorial, marketing or PR teams who want to

make professional audio podcasts of news, events and

interviews, especially those with limited budgets.

Workshop contents: This workshop aims to give you the

skills to present and record successful audio on the web.

Includes:

z The new skills you need to present and record audio. How

to make yourself and your interview subject feel at ease

z What podcast content can offer that print cannot

z The key elements of storytelling in radio journalism

z Preparing content — setting up ambient audio location,

questions and selecting interviewees

z Style — adding emotion to voices; rich sounds and SFX

z Conducting an interview — dos and don'ts

z Building interest to keep your audience tuned in

z Coping with interruptions and noise

z Hints and tips on how to sound professional on radio

z Exercises in audio presentation techniques

Not for: Experienced radio presenters

Producing audio podcasts (stage 2)

Qnew workshop

1 DAY

Mar 15; July 1; Nov 8

2012: Feb 10

Aimed at: Those who want to learn how to record, edit and

upload their own radio-style programmes for the web.

Workshop contents: How to put a podcast together,

including the technology required. How to produce and

format content, and upload it to the web.

Includes:

z Terminology — the jargon explained

z Recording and editing requirements — best practice

z Recording audio with radio and shotgun microphones

z Sound quality — how the professionals achieve this

z What you need to do to add broadcast to your website

z Exercises in audio recording and editing

z Audio quality optimisation

z Compression and conversion

z How to upload to different platforms, including live

streaming interviews and commentary

Not for: Experienced producers

Fee: £380+VAT or £680+VAT for Stages 1 and 2 Tel: +44 (0)20 7278 0606 or +44
Fee: £380+VAT or £680+VAT for Stages 1 and 2
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Fax: +44 (0)1480 496022
Email: training@pma-group.com
Email: training@pma-group.com

Fee: £380+VAT or £680+VAT for stages 1 and 2

MAKING THE MOST OF THE WEB 30 Presenting for audio podcasts (stage 1) Q new

NB: We can run these as bespoke workshops, at a venue and date to suit you. We can also provide advice on equipment and software needs.

Call Riva Elliott on 020 7383 5800 We recommend web broadcast teams work together over the two days to achieve professional podcasts.

www.pma-group.com

www.pma-group.com

CREATIVE DESIGN AND PRODUCTION

CREATIVE DESIGN and PRODUCTION

CREATIVE DESIGN AND PRODUCTION CREATIVE DESIGN and PRODUCTION Improve your design, layout and production skills andDesigning for mobile publications, including apps and tablets Q new workshop Mar 21-22; June 15-16; Sept 1-2; Dec 12-13 Aimed at: Anyone whose work involves publishing on mobile platforms, including designers, editors, marketing managers and publishers. Workshop contents: A practical workshop involving demonstrations on how design works across different mobile platforms, including iPad and iPhone, Android, Nokia and Blackberry. Includes: z How touchscreens affect the way people browse and read z The different screen sizes and resolutions for mobile devices z The essential elements of any design, including navigation and interaction z Understanding typography for mobile z Working with a template z Understanding consistency and simplicity z Using colour and content effectively z Using and cropping pictures z Copy flow and proportions z Practical layout exercises z Mobile publication issues Not for: Those already producing great mobile layouts for all platforms HOW TO BOOK www.pma-group.com Tel: 020 7278 0606 Email: training@pma-group.com Fee: £680+VAT Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com IN HOUSE: We can run this course for designers from the same company to give them design skills for mobile platforms. www.pma-group. com 31 31 " id="pdf-obj-32-6" src="pdf-obj-32-6.jpg">

Improve your design, layout and production skills and get

more out of Adobe Creative Suite

Stretch your creative designs. Our accredited tutors are

designers first and foremost, so you learn to use layout

tools professionally across print and online.

We ensure you develop and grow as a designer using

Adobe. We take your publication in print or online as the

basis for the workshop and design the course around your

needs.

There are a maximum of six people on our workshops,

ensuring plenty of personal attention.

If you have several people who need training, then contact

us to discuss bespoke workshops, which can be held when

and where it suits you.

Our tutors train in many other programs too. Just ask us for

help. We can offer training in almost all software.

Email: vicky.chandler@pma-group.com or call 020 7278 0606

2 DAYS

Mar 21-22; June 15-16; Sept 1-2; Dec 12-13

Aimed at: Anyone whose work involves publishing on

mobile platforms, including designers, editors, marketing

managers and publishers.

Workshop contents: A practical workshop involving

demonstrations on how design works across different mobile

platforms, including iPad and iPhone, Android, Nokia and

Blackberry. Includes:

z How touchscreens affect the way people browse and read

z The different screen sizes and resolutions for mobile

devices

z The essential elements of any design, including navigation

and interaction

z Understanding typography for mobile

z Working with a template

z Understanding consistency and simplicity

z Using colour and content effectively

z Using and cropping pictures

z Copy flow and proportions

z Practical layout exercises

z Mobile publication issues

Not for: Those already producing great mobile layouts for all platforms

HOW TO BOOK

www.pma-group.com Tel: 020 7278 0606 Email: training@pma-group.com

CREATIVE DESIGN AND PRODUCTION CREATIVE DESIGN and PRODUCTION Improve your design, layout and production skills andDesigning for mobile publications, including apps and tablets Q new workshop Mar 21-22; June 15-16; Sept 1-2; Dec 12-13 Aimed at: Anyone whose work involves publishing on mobile platforms, including designers, editors, marketing managers and publishers. Workshop contents: A practical workshop involving demonstrations on how design works across different mobile platforms, including iPad and iPhone, Android, Nokia and Blackberry. Includes: z How touchscreens affect the way people browse and read z The different screen sizes and resolutions for mobile devices z The essential elements of any design, including navigation and interaction z Understanding typography for mobile z Working with a template z Understanding consistency and simplicity z Using colour and content effectively z Using and cropping pictures z Copy flow and proportions z Practical layout exercises z Mobile publication issues Not for: Those already producing great mobile layouts for all platforms HOW TO BOOK www.pma-group.com Tel: 020 7278 0606 Email: training@pma-group.com Fee: £680+VAT Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com IN HOUSE: We can run this course for designers from the same company to give them design skills for mobile platforms. www.pma-group. com 31 31 " id="pdf-obj-32-110" src="pdf-obj-32-110.jpg">

Fee: £680+VAT

Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

IN HOUSE: We can run this course for designers from the same

CREATIVE DESIGN AND PRODUCTION CREATIVE DESIGN and PRODUCTION Improve your design, layout and production skills andDesigning for mobile publications, including apps and tablets Q new workshop Mar 21-22; June 15-16; Sept 1-2; Dec 12-13 Aimed at: Anyone whose work involves publishing on mobile platforms, including designers, editors, marketing managers and publishers. Workshop contents: A practical workshop involving demonstrations on how design works across different mobile platforms, including iPad and iPhone, Android, Nokia and Blackberry. Includes: z How touchscreens affect the way people browse and read z The different screen sizes and resolutions for mobile devices z The essential elements of any design, including navigation and interaction z Understanding typography for mobile z Working with a template z Understanding consistency and simplicity z Using colour and content effectively z Using and cropping pictures z Copy flow and proportions z Practical layout exercises z Mobile publication issues Not for: Those already producing great mobile layouts for all platforms HOW TO BOOK www.pma-group.com Tel: 020 7278 0606 Email: training@pma-group.com Fee: £680+VAT Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com IN HOUSE: We can run this course for designers from the same company to give them design skills for mobile platforms. www.pma-group. com 31 31 " id="pdf-obj-32-118" src="pdf-obj-32-118.jpg">

company to give them design skills for mobile platforms.

www.pma-group.com

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CREATIVE DESIGN AND PRODUCTION

32

2 DAYS

June 16-17; Oct 5-6; Dec 6-7

Aimed at: Subs and art editors handling design, who want

to improve their pages and inject fresh ideas.

Workshop contents: An individual look at how your

publication can be improved using the same content.

z The psychology of design and visual codes

z Analysis of typefaces and page balance

z Designing pages with no pictures

z Use of colour and creating an appropriate palette

z Re-thinking your page ‘furniture’

z Dealing with large ads or heavy picture content

z Handling covers, inserts and specials

z Rethinking the contents page

z Making sure you're getting the most out of your DTP

package

Not for: Beginners to layout

1 DAY

Mar 7; June 1; Oct 13; Dec 14

Aimed at: Those who have been designing pages as part of

their job for at least a year.

Workshop contents: As part of the course, delegates will

redesign aspects of each other’s magazines. You will also

take away copies of designs you have developed. Includes:

z Advanced design concepts

z Revitalising your publication

z Analysis of delegates’ magazines

z How British and foreign ‘style leader’ publications achieve

their impact

z Maximising production and colour

z Horizontal and vertical grids

z Making the most of DTP, including the tips that don’t

appear in the manuals

Not for: Those only occasionally handling layouts

Fee: £680+VAT Fee: £400+VAT THEY SAY: ‘Very professionally run course. The tutor tailored the THEY SAY:
Fee: £680+VAT
Fee: £400+VAT
THEY SAY: ‘Very professionally run course. The tutor tailored the
THEY SAY: ‘Excellent! A really informative course and I learned a
course to my particular needs.’
vast amount.’
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com
www.pma-group.com

CREATIVE DESIGN AND PRODUCTION

CREATIVE DESIGN AND PRODUCTION <a href=InDesign essentials Photoshop essentials 2 DAYS Mar 7-8; May 3-4; July 5-6; Sept 5-6; Nov 1-2; 2012: Jan 17-18 Aimed at: Those with little or no knowledge of DTP or design, who want to produce pages on screen. Workshop contents: This Adobe-accredited workshop will give you an essential grounding in InDesign CS4 skills. Includes: 2 DAYS Mar 16-17; May 12-13; Aug16-17; Nov 8-9 2012: Jan 4-5 Aimed at: Newcomers to Photoshop. Designers, photographers and anyone who needs to manipulate photos and images. Workshop contents: This course takes a practical look at picture production and enhancement of images. Includes: z Creating and modifying text and graphics, importing text and images from other applications z Using master pages and templates z Colours and blends z Placing and manipulating graphics and pictures and controlling text wrap z Creating and managing layers z Working with styles z Using keyboard shortcuts z Creating sophisticated tables We can train on earlier versions of the program too. Contact Mel on 020 7278 0606 or melanie. gilbert@pma-group.com z Preparing documents for printers z The Photoshop screen, features and formats z Selecting resolutions z Resizing and cropping image area z Adding and formating text within an image z Tools palette, air-brushing z Manipulating layers Full Adobe course rundowns appear on our website. z Modifying brightness, colour, hue and saturation z Using Photoshop with other programs Not for: Experienced users Not for: Those experienced at layout and DTP Fee: £497+VAT Fee: £497+VAT THEY SAY: ‘Excellent – a mass of information in two days. The tutor Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘A brilliant course. I've learnt a huge amount of useful made it easy to understand and take in.’ info and had fun doing so. Fabulous tutor and great class size. ’ www.pma-group. com 33 " id="pdf-obj-34-6" src="pdf-obj-34-6.jpg">
CREATIVE DESIGN AND PRODUCTION <a href=InDesign essentials Photoshop essentials 2 DAYS Mar 7-8; May 3-4; July 5-6; Sept 5-6; Nov 1-2; 2012: Jan 17-18 Aimed at: Those with little or no knowledge of DTP or design, who want to produce pages on screen. Workshop contents: This Adobe-accredited workshop will give you an essential grounding in InDesign CS4 skills. Includes: 2 DAYS Mar 16-17; May 12-13; Aug16-17; Nov 8-9 2012: Jan 4-5 Aimed at: Newcomers to Photoshop. Designers, photographers and anyone who needs to manipulate photos and images. Workshop contents: This course takes a practical look at picture production and enhancement of images. Includes: z Creating and modifying text and graphics, importing text and images from other applications z Using master pages and templates z Colours and blends z Placing and manipulating graphics and pictures and controlling text wrap z Creating and managing layers z Working with styles z Using keyboard shortcuts z Creating sophisticated tables We can train on earlier versions of the program too. Contact Mel on 020 7278 0606 or melanie. gilbert@pma-group.com z Preparing documents for printers z The Photoshop screen, features and formats z Selecting resolutions z Resizing and cropping image area z Adding and formating text within an image z Tools palette, air-brushing z Manipulating layers Full Adobe course rundowns appear on our website. z Modifying brightness, colour, hue and saturation z Using Photoshop with other programs Not for: Experienced users Not for: Those experienced at layout and DTP Fee: £497+VAT Fee: £497+VAT THEY SAY: ‘Excellent – a mass of information in two days. The tutor Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘A brilliant course. I've learnt a huge amount of useful made it easy to understand and take in.’ info and had fun doing so. Fabulous tutor and great class size. ’ www.pma-group. com 33 " id="pdf-obj-34-10" src="pdf-obj-34-10.jpg">

2 DAYS

Mar 7-8; May 3-4; July 5-6; Sept 5-6; Nov 1-2;

2012: Jan 17-18

Aimed at: Those with little or no knowledge of DTP or

design, who want to produce pages on screen.

Workshop contents: This Adobe-accredited workshop

will give you an essential grounding in InDesign CS4 skills.

Includes:

2 DAYS

Mar 16-17; May 12-13; Aug16-17; Nov 8-9

2012: Jan 4-5

Aimed at: Newcomers to Photoshop. Designers,

photographers and anyone who needs to manipulate

photos and images.

Workshop contents: This course takes a practical look at

picture production and enhancement of images. Includes:

z Creating and modifying text and graphics, importing text

and images from other applications

z Using master pages and templates

z Colours and blends

z Placing and manipulating graphics and pictures and

controlling text wrap

z Creating and managing layers

z Working with styles

z Using keyboard shortcuts

z Creating sophisticated tables

We can train on earlier versions of the program too. Contact Mel on 020 7278 0606 or melanie. gilbert@pma-group.com

z Preparing documents for printers

z The Photoshop screen, features and formats

z Selecting resolutions

z Resizing and cropping image area

z Adding and formating text within

an image

z Tools palette, air-brushing

z Manipulating layers

Full Adobe course rundowns appear on our website.
Full Adobe course
rundowns appear on
our website.

z Modifying brightness, colour, hue and saturation

z Using Photoshop with other programs

Not for: Experienced users

Not for: Those experienced at layout and DTP

Fee: £497+VAT

Fee: £497+VAT

THEY SAY: ‘Excellent – a mass of information in two days. The tutor

Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

THEY SAY: ‘A brilliant course. I've learnt a huge amount of useful

CREATIVE DESIGN AND PRODUCTION <a href=InDesign essentials Photoshop essentials 2 DAYS Mar 7-8; May 3-4; July 5-6; Sept 5-6; Nov 1-2; 2012: Jan 17-18 Aimed at: Those with little or no knowledge of DTP or design, who want to produce pages on screen. Workshop contents: This Adobe-accredited workshop will give you an essential grounding in InDesign CS4 skills. Includes: 2 DAYS Mar 16-17; May 12-13; Aug16-17; Nov 8-9 2012: Jan 4-5 Aimed at: Newcomers to Photoshop. Designers, photographers and anyone who needs to manipulate photos and images. Workshop contents: This course takes a practical look at picture production and enhancement of images. Includes: z Creating and modifying text and graphics, importing text and images from other applications z Using master pages and templates z Colours and blends z Placing and manipulating graphics and pictures and controlling text wrap z Creating and managing layers z Working with styles z Using keyboard shortcuts z Creating sophisticated tables We can train on earlier versions of the program too. Contact Mel on 020 7278 0606 or melanie. gilbert@pma-group.com z Preparing documents for printers z The Photoshop screen, features and formats z Selecting resolutions z Resizing and cropping image area z Adding and formating text within an image z Tools palette, air-brushing z Manipulating layers Full Adobe course rundowns appear on our website. z Modifying brightness, colour, hue and saturation z Using Photoshop with other programs Not for: Experienced users Not for: Those experienced at layout and DTP Fee: £497+VAT Fee: £497+VAT THEY SAY: ‘Excellent – a mass of information in two days. The tutor Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘A brilliant course. I've learnt a huge amount of useful made it easy to understand and take in.’ info and had fun doing so. Fabulous tutor and great class size. ’ www.pma-group. com 33 " id="pdf-obj-34-124" src="pdf-obj-34-124.jpg">

made it easy to understand and take in.’

info and had fun doing so. Fabulous tutor and great class size. ’

www.pma-group.com

33

CREATIVE DESIGN AND PRODUCTION

34

34 <a href=Illustrator essentials Improve your InDesign skills 2 DAYS Mar 24-25; July 21-22; Oct 10-11 2012: Feb 1-2 Aimed at: Graphic designers, people just entering a design job or taking on design responsibilities, who need to use Illustrator to create illustrations, logos, advertisements, or other graphic documents. Workshop contents: Learn the latest techniques for enhancing images and adding a professional finish to design work. Includes: z The Illustrator screen and palettes z Creating simple shapes, layers and colour z Designing logos using custom paths z Using type effects z Charts and graphs z The tool bar and keyboard shortcuts We also train in earller versions. Call Mel on 020 7278 0606 or melanie.gilbert@pma-group.com z Producing ads and editorial pages that combine text and imported graphics z How to use Illustrator with other programs Not for: Experienced users Apr 11-12; Aug 10-11; Nov 21-22 Aimed at: Those with some InDesign knowledge and those who want to learn more about new facilities and shortcuts in the latest version of this software. Workshop contents: This workshop will cover everything from planning and template creation, to creating master pages that save time, and preparing for print. Includes: z File management and better housekeeping z Templates and master sheets z Using the shortcuts and new features in InDesign z Typographical controls z Adjusting hyphenation and justification z Using styles z Tables and tabs z Using colour z Preparing work for print z Integrating with other Creative Suite modules z How to make the most of InDesign for your publications Not for: Experienced users Fee: £497+VAT Fee: £497+VAT THEY SAY: ‘I tried to teach myself, and failed. In two days I've learned everything I need to work professionally.' Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘This course will save me so much time. Thank you.' www.pma-group. com " id="pdf-obj-35-8" src="pdf-obj-35-8.jpg">
34 <a href=Illustrator essentials Improve your InDesign skills 2 DAYS Mar 24-25; July 21-22; Oct 10-11 2012: Feb 1-2 Aimed at: Graphic designers, people just entering a design job or taking on design responsibilities, who need to use Illustrator to create illustrations, logos, advertisements, or other graphic documents. Workshop contents: Learn the latest techniques for enhancing images and adding a professional finish to design work. Includes: z The Illustrator screen and palettes z Creating simple shapes, layers and colour z Designing logos using custom paths z Using type effects z Charts and graphs z The tool bar and keyboard shortcuts We also train in earller versions. Call Mel on 020 7278 0606 or melanie.gilbert@pma-group.com z Producing ads and editorial pages that combine text and imported graphics z How to use Illustrator with other programs Not for: Experienced users Apr 11-12; Aug 10-11; Nov 21-22 Aimed at: Those with some InDesign knowledge and those who want to learn more about new facilities and shortcuts in the latest version of this software. Workshop contents: This workshop will cover everything from planning and template creation, to creating master pages that save time, and preparing for print. Includes: z File management and better housekeeping z Templates and master sheets z Using the shortcuts and new features in InDesign z Typographical controls z Adjusting hyphenation and justification z Using styles z Tables and tabs z Using colour z Preparing work for print z Integrating with other Creative Suite modules z How to make the most of InDesign for your publications Not for: Experienced users Fee: £497+VAT Fee: £497+VAT THEY SAY: ‘I tried to teach myself, and failed. In two days I've learned everything I need to work professionally.' Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653 Fax: +44 (0)1480 496022 Email: training@pma-group.com THEY SAY: ‘This course will save me so much time. Thank you.' www.pma-group. com " id="pdf-obj-35-12" src="pdf-obj-35-12.jpg">

2 DAYS

Mar 24-25; July 21-22; Oct 10-11

2012: Feb 1-2

Aimed at: Graphic designers, people just entering a design

job or taking on design responsibilities, who need to use

Illustrator to create illustrations, logos, advertisements, or

other graphic documents.

Workshop contents: Learn the latest techniques for

enhancing images and adding a professional finish to design

work. Includes:

z The Illustrator screen and palettes

z Creating simple shapes, layers and colour

z Designing logos using

custom paths

z Using type effects

z Charts and graphs

z The tool bar and

keyboard shortcuts

We also train in earller versions. Call Mel on 020 7278 0606 or melanie.gilbert@pma-group.com

z Producing ads and editorial pages that combine text and

imported graphics

z How to use Illustrator with other programs

Not for: Experienced users

2 DAYS

Apr 11-12; Aug 10-11; Nov 21-22

Aimed at: Those with some InDesign knowledge and those

who want to learn more about new facilities and shortcuts in

the latest version of this software.

Workshop contents: This workshop will cover everything

from planning and template creation, to creating master

pages that save time, and preparing for print. Includes:

z File management and better housekeeping

z Templates and master sheets

z Using the shortcuts and new features in InDesign

z Typographical controls

z Adjusting hyphenation and justification

z Using styles

z Tables and tabs

z Using colour

z Preparing work for print

z Integrating with other Creative Suite modules

z How to make the most of InDesign for your publications

Not for: Experienced users

Fee: £497+VAT

Fee: £497+VAT

THEY SAY: ‘I tried to teach myself, and failed. In two days I've learned everything I
THEY SAY: ‘I tried to teach myself, and failed. In two days I've
learned everything I need to work professionally.'
Tel: +44 (0)20 7278 0606 or +44 (0)1480 300653
Fax: +44 (0)1480 496022
Email: training@pma-group.com

THEY SAY: ‘This course will save me so much time. Thank you.'

34 <a href=Illustrator essentials Improve your InDesign skills 2 DAYS Mar 24-25; July 21-22; Oct 10-11 2012: Feb 1-2 Aimed at: Graphic designers, people just entering a design job or taking on design responsibilities, who need to use Illustrator to create illustrations, logos, advertisements, or other graphic documents. Workshop contents: Learn the latest techniques for enhancing images and adding a professional finish to design work. Includes: z The Illustrator screen and palettes z Creating simple shapes, layers and colour z Designing logos using custom paths z Using type effects z Charts and graphs z The tool bar and keyboard shortcuts We also train in earller versions. Call Mel on 020 7278 0