You are on page 1of 39

March 2011

Digital Year in Review: Latin America

Alejandro Fosk
comScore is a Global Leader in Measuring the Digital World

NASDAQ SCOR
Clients 1600+ worldwide
Employees 900+
Headquarters Reston, VA
170+ countries under measurement;
Global Coverage
43 markets reported
Local Presence 30+ locations in 21 countries

© comScore, Inc. Proprietary and Confidential. 2 V0910


Global Coverage, Local Presence

comScore Locations

© comScore, Inc. Proprietary and Confidential. 3 V0910


comScore Leverages Rich Panel Data to Deliver Unique and Broad
Digital Business Analytics

2 Million Person Panel The Only Global Measurement


360°View of Person Behavior of Audience and E-commerce

170+ Countries Under Measurement


43 Markets Reported

© comScore, Inc. Proprietary and Confidential. 4 V0910


Some of Our Largest Clients in Latin America Include…

© comScore, Inc. Proprietary and Confidential. 5 V0910


The Internet Audience Worldwide

© comScore, Inc. Proprietary and Confidential. 6


Latin America Continues Audience Growth

 Growth is flat in North America, European Worldwide Online Population


growth mostly driven by Russia (Millions)

 Growth in Latin America expected to continue +8%


on the back of increased residential 1,324
1,222
broadband penetration region-wide
 Growth in Latin America likely to also
continue as more people move from shared-
access environment to home & work use December 2009 December 2010

+6% Dec 2009


534.0 Dec 2010
505.7
+8%
336.4 361.7 +3%
+32% +15%
198.4 204.0
85.2 112.5 96.6 111.4

Asia Pacific Europe North America Middle East - Latin America


Africa

© comScore, Inc. Proprietary and Confidential. 7 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, December 2009 and December 2010
China Surges Past the US

Internet Users Age 15+ (MM)


Online from Work or Home
China 291,5
United States 180,9
Japan 73,0
Germany 49,3
Russian Federation 46,1
France 41,9
India 41,6
While US user growth has remained flat over
Brazil 40,0 the past year, China, Russia, and Brazil have
United Kingdom 38,6 experienced impressive growth rates of
South Korea 30,2 23%, 23% and 20%, respectively.
Canada 23,0
Italy 22,7
Turkey 22,6
Spain 21,1

© comScore, Inc. Proprietary and Confidential. 8 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, December 2010
Photos, Downloads, Multimedia Biggest Reach Gainers over Past Year

Key Categories
Reach of WW Population, 2009 vs 2010

52.7%
85.0% Photos +24%
Search/Navigation Growth: +5% 42.6%
80.8%
51.3%
70.5% Games +3%
Social Networking +4% 49.8%
67.6%
50.0%
68.3% Blogs ---
+4% 49.8%
Directories/Resour… 65.7%
45.5%
66.8% Business/Finance +1%
Multimedia +6% 45.2%
63.0%
34.7%
63.9% Instant Messengers -15%
Retail +3% 41.1%
61.8%
32.7%
63.1% TV +2%
e-mail -4% 31.9%
65.8%
31.5%
60.3% Sports -4%
News/Information +1% 32.8%
59.4%
31.1%
58.1% Auctions -7%
Community +4% 33.6%
55.8%
29.7%
56.9% Travel +4%
Downloads +11% 28.6%
51.3%
28.8% 2010
53.1% Education -5%
Technology -2% 30.4%
54.3% 2009

© comScore, Inc. Proprietary and Confidential. 9 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Social Networking the Biggest Gainer in terms of Share of Time Spent Online.
Instant Messengers and Email Lost Share

Key Categories: Share of Time Spent Online


WW Population, 2009 vs 2010

3.1% 2.6%
Search/Navigation Photos
3.0% 0.7%
16.0% 3.8%
Social Networking Games
11.9% 3.9%
2.2% 0.9%
Directories/Resources Blogs
1.9% 0.8%
6.2% 1.5%
Multimedia Business/Finance
5.7% 1.6%
3.5% Instant 9.2%
Retail
3.1% Messengers 12.2%
6.6% 0.6%
e-mail TV
7.2% 0.5%
2.4% 1.2%
News/Information Sports
2.5% 1.2%
1.9% 1.6%
Community Auctions
2.0% 1.7%
0.8% 0.5%
Downloads Travel
0.8% 0.5%
0.6% 0.7% 2010 Share
Technology Education
0.6% 0.7% 2009 Share

© comScore, Inc. Proprietary and Confidential. 10 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
The Internet Audience in Latin America

© comScore, Inc. Proprietary and Confidential. 11


Online Audience Sizes in Latin America, 15+ Home & Work

 Significant growth in most markets in Latin America over the past year
 Growth in mature markets of Argentina and Chile flattening

Online Population Sizes (MM)


+20% Latin America
40.0
33.3
+21%
+3% +26%
17.8 +9%
14.8
12.5 12.8 12.3 +27% +9%
9.8
6.7 7.3
3.8 2.2 2.9 1.1 1.2

Brazil Mexico Argentina Colombia Chile Peru Venezuela Puerto


Rico

2009 2010

© comScore, Inc. Proprietary and Confidential. 12 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, December 2009 to December 2010
The Size and Engagement of Latin American Internet Audiences

 Brazil has the largest online population in Latin America


– 45.1 million is currently the comScore estimate of 6+, home & work
– Extended universe estimate is 77.3 million, larger than the total populations of
France and the UK (66 and 62 million, respectively)
 Average usage in Brazil, Mexico, Argentina and Peru outpace global average
Internet Users (Millions) in Total Hours Online per
Latin America Visitor in Latin America
WW Avg: 22.4

Brazil 40.0 Brazil 24.3


Mexico 17.8 Mexico 24.1
Argentina 12.8 Argentina 25.0
Colombia 12.3 Colombia 20.1
Chile 7.3 Chile 22.8
Peru 3.8 Peru 24.7
Venezuela 2.9 Venezuela 19.8
Puerto Rico 1.2 Puerto Rico 17.1

© comScore, Inc. Proprietary and Confidential. 13 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, December 2010
Latin American Online Population Skews Young

 Internet users in Latin America skew slightly young: 62% of the Internet audience
is between 15 and 35 years old
 In comparison, only 53% of the global online population is in the same age group

Composition of Internet Audience 15+


53%

Worldwide 27% 26% 22% 14% 11%

62%

Latin America 34% 29% 20% 11% 7%

15-24 25-34 35-44 45-54 55+

© comScore, Inc. Proprietary and Confidential. 14 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, December 2010
Individual Countries’ Demographic Composition Varies Widely

 Venezuela, Colombia, Mexico and Brazil have largest proportion of young users
 Chile and Argentina’s youth composition is close to global average

Composition of Internet Audience 15+


Brazil 29% 34% 21% 11% 5%

Mexico 42% 23% 19% 10% 5%

Argentina 29% 25% 18% 15% 13%

Colombia 44% 24% 19% 9%

Chile 27% 26% 21% 15% 11%

Peru 26% 32% 23% 12% 7%

Venezuela 45% 26% 15% 8% 5%

Puerto Rico 32% 27% 20% 13% 9%

15-24 25-34 35-44 45-54 55+

© comScore, Inc. Proprietary and Confidential. 15 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, December 2010
Young People Drive Internet Consumption in Latin America

 15-24 year olds in Latin America are the heaviest Internet users, outpacing every
other age group in Latin America as well as the global average for the age group
 Represents additional growth potential: more older users still to come online and
spend more and more time on the Internet
Average Time Online by Age
Hours per Visitor
26.6
24.2
23.0 22.4 22.8
21.2 21.8 21.9 22.4 23.2
20.8 21.3

Average 15+ 15-24 25-34 35-44 45-54 55+

Latin America Worldwide

© comScore, Inc. Proprietary and Confidential. 16 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, December 2010
Young Males are Heaviest Internet Users

 Among under-35s, males spend more time online than females. In the over-35
age segments, females are the heavier web users
 15-24 year olds of both genders are the heaviest users overall
 Regional average for users 15+ is 23.0 hours per user
Average Time Online by Age & Gender
27.4
25.7
22.8 23.9
21.3 20.3 20.7 21.7 21.0 21.1

15-24 25-34 35-44 45-54 55+

Males Females

© comScore, Inc. Proprietary and Confidential. 17 Latin American Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, December 2010
Online Behavior in Latin America

© comScore, Inc. Proprietary and Confidential. 18


Instant Messengers, Social Networking, and Blogs are Key in LatAm

Reach of Key Categories

88% 57%
Search/Navigation Index: 104 News/Information 94 60%
85%
88% 56%
Social Networking 124 Technology 106 53%
70%
76% 55%
e-mail 121 Downloads 97 57%
63%
71% 53%
Multimedia 106 Games 103
67% 51%

68% 35%
Instant Messengers 196 Business/Finance 78
35% 46%

66% 35%
Photos 125 Education 121
53% 29%

64% 31%
94 Sports 99 32%
Directories/Resources 68%
63% 31%
Blogs 126 TV 93
50% 33%

62% 22%
Retail 97 Travel 76 30%
64%
60% 18% Latin America
Community 104 Automotive 76
58% 24% Worldwide

© comScore, Inc. Proprietary and Confidential. 19 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, December 2010
Social Networks Reached 88% of Latin American Internet Users

Social Networking Sites


 Social Networks continue to be a central Dec 2010 % Reach
touchpoint of the Latin American web
experience, though with such high WW 70.5%
penetration rates, growth in reach is Asia Pacific 47.9%
flattening across the region Europe 84.4%
North America 89.8%
Latin America 87.7%

Social Networking Sites Brazil 85.3%


Growth
+7% Mexico 88.8%
+4% Argentina 89.7%
82.2% 87.7%
67.6% 70.5% Colombia 88.6%
Chile 91.7%
Peru 90.9%
Latin America Worldwide Venezuela 88.9%
Dec 2009 Reach Dec 2010 Reach Puerto Rico 85.9%

© comScore, Inc. Proprietary and Confidential. 20 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2010
Six out of 15 top Facebook Markets are in Latin America

 Chile, Argentina, and Facebook.com Top 15 Markets by % Reach


Venezuela are among the
top Facebook markets in Philippines 93.7
terms of reach Turkey 90.7

 With the exception of Brazil, Israel 90.2


Facebook is the #1 Social Chile 89.5
Network in every Latin Malaysia 88.4
American country under Argentina 88.3
measurement by comScore. Venezuela 87.8
Brazil remains an Orkut Indonesia 87.4
stronghold, though Canada 86.9
Facebook is making rapid Colombia 86.7
gains as well Peru 83.4
Mexico 82.6
 Facebook is the #3 property United Kingdom 81.4
overall in each LatAm
Puerto Rico 81.4
country (again, with the
Finland 81.2
exception of Brazil)

© comScore, Inc. Proprietary and Confidential. 21 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, January 2011
Latin America Also Represents A Number of Major Twitter Markets

Twitter.com Top 15 Markets by % Reach


Netherlands 22%
Brazil 22%
Venezuela 21%
Japan 20%
Indonesia 19%
Canada 15%
Philippines 14%
Argentina 13%
Singapore 13%
United Kingdom 13%
Turkey 13%
United States 13%
Chile 12%
Mexico 11%
Colombia 10%

© comScore, Inc. Proprietary and Confidential. 22 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, December 2010
Photos Category Grew 27% in Latin America

 Sharing photos is becoming a key Photo Sites


component of the Social Networking Dec 2010 % Reach
experience WW 52.7%

 Ubiquity of digital cameras and cell phone Asia Pacific 28.8%


cameras, coupled with large youth Europe 67.0%
populations, also contribute to popularity North America 75.4%
of this category Latin America 65.7%

Photo Sites Brazil 42.7%


Growth
Mexico 75.8%
+27%
+24% Argentina 81.6%
65.7% Colombia 79.9%
51.7% 52.7%
42.6%
Chile 82.4%
Peru 77.1%
Latin America Worldwide Venezuela 80.2%

Dec 2009 Reach Dec 2010 Reach Puerto Rico 73.7%

© comScore, Inc. Proprietary and Confidential. 23 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2010
Social Networking spurs Photos Category Growth

 The high growth in this category in almost every country is being driven by
Facebook Photos
 Mexico and Argentina posted the largest percentage growth in reach over the
past year, which averaged at 27% for the region and 24% globally

Growth in Reach: Photo Sites

+52% +36% +16% +21% +16% +30%


82% 80% 82% 77% 80%
76% 74%
+17% 69% 68% 69%
60% 57%
50%
43%
37%

*
Brazil Mexico Argentina Colombia Chile Peru Venezuela Puerto Rico
Dec 2009 Reach Dec 2010 Reach

Internet Audience 15+ accessing Internet from Home or Work


© comScore, Inc. Proprietary and Confidential. 24 Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
* comScore began reporting on the Peruvian market separately \in August 2010
Lat Am IM Usage Remains High Despite Drop in Global Usage

Instant Messengers
 Latin America boasts the highest Dec 2010 % Reach
percentage of Internet users using Instant
Messengers – at a rate that is almost WW 34.7%
twice the global average Asia Pacific 18.7%
Europe 41.3%
 In Peru and Mexico, at least ¾ of the web
North America 28.5%
population uses Instant Messengers
Latin America 68.1%

Instant Messengers Brazil 70.8%


Growth Mexico 74.8%
-4%
Argentina 68.8%
70.7% 68.1% -15%
Colombia 64.5%
41.1% 34.7%
Chile 61.9%
Peru 79.3%
Venezuela 59.6%
Latin America Worldwide
Puerto Rico 31.0%
Dec 2009 Reach Dec 2010 Reach

© comScore, Inc. Proprietary and Confidential. 25 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2010
Lat Am Retail Site Reach of 62% is Nearly On Par with Global Average

Retail Sites
 Visiting to Retail sites is still much lower in Dec 2010 % Reach
Latin America than in North America or
WW 63.9%
Europe
Asia Pacific 54.2%
 Among the Latin American countries, Europe 72.8%
Brazil, Argentina, and Puerto Rico show North America 85.5%
the highest visitation to Retail sites Latin America 62.1%

Retail Sites Brazil 69.6%


Growth Mexico 59.3%
+4% +3% Argentina 62.7%
60.0% 62.1% 61.8% 63.9% Colombia 51.6%
Chile 58.1%
Peru 57.8%
Latin America Worldwide Venezuela 60.3%

Dec 2009 Reach Dec 2010 Reach Puerto Rico 60.6%

© comScore, Inc. Proprietary and Confidential. 26 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2010
Nonetheless, the Internet is Important in Making Buying Decisions

 In a custom survey recently conducted by comScore in Latin America, almost all


state that the Internet has been important in providing them with information to
make buying decisions

Share of Survey Respondents Stating that the Internet has been Slightly
to Very Important in Providing Information to make Buying Decisions

97% 94%
91% 90% 91%
87%

Brazil Mexico Argentina Chile Colombia Peru

Q4a: In the past 3 months, how important has the Internet become in providing you
with information to help you make buying decisions?
Base: Respondent makes purchases online.

© comScore, Inc. Proprietary and Confidential. 27 Source: comScore Latin America E-Commerce Study, November 2010
Visiting to Individual Retail Subcategories are Below Global Averages

Latin America vs Global Reach of Retail Subcategories

Comparison 20,4% 3,4%


Shopping 23,5% Mall
5,8%
Consumer 19,1% 3,0%
Electronics Retail - Music
19,3% 4,5%
13,0% 2,8%
Computer Hardware Tickets
18,0% 4,5%
10,9% 2,5%
Computer Software Retail - Movies
13,4% 4,5%
9,4% 2,5%
Apparel Toys
19,2% 5,0%
7,9% Jewelry/Luxury 1,9%
Department Stores
10,7% Goods/Accessories 4,9%
6,2% 1,9%
Books Home Furnishings
9,6% 7,1%
6,0% 1,9%
Sports/Outdoor Health Care
7,0% 5,2%
4,4% 1,7%
Fragrances/Cosmetics 5,0% Consumer Goods
5,1%
Latin America
4,2% 1,5%
Flowers/Gifts/Greetings Worldwide Retail - Food
6,0% 5,9%

© comScore, Inc. Proprietary and Confidential. 28 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2010
Brazilians Rate Their Local Ecommerce Sites the Highest

 In a custom survey recently conducted by comScore, Brazilians were more likely


to agree that locally-developed shopping sites were excellent or very good
 Respondents in Peru and Chile were least likely to consider their local shopping
sites as excellent or very good

Share of Survey Respondents Stating that the Quality of Local Websites


is Excellent/Very Good
54%
44%
38% 39%
29%
21%

Brazil Mexico Argentina Chile Colombia Peru

Q4: How would you rate the quality of Local Websites when shopping online?
Base: Respondent makes purchases online.

© comScore, Inc. Proprietary and Confidential. 29 Source: comScore Latin America E-Commerce Study, November 2010
Group-buying Sites Showed Impressive Growth in Late 2010

 Group-buying sites have taken off in Latin America and, based on what has
been seen in the USA, are set to continue their growth in 2011
 Argentina is Groupon’s top market, with one of every five web users visiting the
coupon site in February 2011. Brazil is also one of top markets with 6% reach

Groupon in USA during 2010 Groupon Top Markets by % Reach


Argentina 21%
Norway 12%
Poland 10%
Taiwan 9%
Spain 7%
United Kingdom 6%
Italy 6%
France 6%
Brazil 6%
Ireland 5%

© comScore, Inc. Proprietary and Confidential. 30 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix , February 2011
High Visitation Rates to Banking Sites from Venezuela, Chile, Brazil

Banking Sites
 Venezuela, Chile, and Brazil post the Dec 2010 % Reach
highest visitation rates to Banking sites,
with rates above the global average WW 27.0%
Asia Pacific 17.4%
 Global growth in this category has leveled Europe 35.4%
off. In Latin America, percentage growth North America 47.7%
is highest in Mexico and Argentina
Latin America 25.7%

Banking Sites Brazil 32.4%


Growth Mexico 19.4%
+4% --
Argentina 25.5%
24.7% 25.7% 27.0% 27.0%
Colombia 21.4%
Chile 35.9%
Peru 24.2%

Latin America Worldwide Venezuela 42.2%


Puerto Rico 28.8%
Dec 2009 Reach Dec 2010 Reach

© comScore, Inc. Proprietary and Confidential. 31 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2010
Latin Americans Use the Web as a Main Channel for News,
on Blogs as well as “Traditional” News sites

News/Information Sites Blogs


Dec 2010 % Reach Dec 2010 % Reach

WW 60.3% WW 50.0%
Asia Pacific 50.9% Asia Pacific 42.3%
Europe 67.4% Europe 55.1%
North America 80.0% North America 55.8%
Latin America 56.5% Latin America 62.9%

Brazil 58.8% Brazil 71.1%


Mexico 54.9% Mexico 60.4%
Argentina 65.8% Argentina 62.3%
Colombia 50.9% Colombia 55.4%
Chile 56.0% Chile 59.5%
Peru 55.8% Peru 66.9%
Venezuela 51.0% Venezuela 57.7%
Puerto Rico 50.8% Puerto Rico 46.6%

© comScore, Inc. Proprietary and Confidential. 32 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2010
Sports Category

Sports Sites
 Sports site visiting is strongest from Brazil Dec 2010 % Reach
and Argentina
WW 31.5%
 Growth in visiting to sports sites from the Asia Pacific 22.1%
region has been flat over the past year,
Europe 35.8%
though the global average declined by a
North America 49.4%
few more points
Latin America 31.1%

Sports Sites Brazil 39.7%


Growth
Mexico 26.4%
-1% -4% Argentina 34.8%
31,3% 31,1% 32,8% 31,5% Colombia 22.4%
Chile 24.1%
Peru 20.9%

Latin America Worldwide Venezuela 27.5%


Puerto Rico 19.5%
Dec 2009 Reach Dec 2010 Reach

© comScore, Inc. Proprietary and Confidential. 33 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2010
The World Cup’s Effect on the Sports Category

 The Sports category saw a tremendous lift from the World Cup and managed to
sustain this lift over the 2nd half of the year

© comScore, Inc. Proprietary and Confidential. 34 Latin American Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), January 2010 to January 2011
Web is a Key Channel for Entertainment in Latin America

Entertainment Sites
 Visiting to Entertainment sites is uniformly Dec 2010 % Reach
high across the region, with penetration
rates similar to, or exceeding, the global WW 79.9%
average Asia Pacific 73.4%
Europe 85.2%
 Roughly 4 of every 5 web users in Latin
North America 88.3%
America visited an Entertainment site
Latin America 81.6%

Entertainment Sites Brazil 79.3%


Growth
Mexico 83.8%
+4% +5%
Argentina 81.9%
78.5% 81.6% 76.0% 79.9% Colombia 82.9%
Chile 84.6%
Peru 86.8%
Latin America Worldwide Venezuela 78.4%
Dec 2009 Reach Dec 2010 Reach Puerto Rico 76.2%

© comScore, Inc. Proprietary and Confidential. 35 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2010
Multimedia, Music, and Entertainment News Index Highest

 A few entertainment categories receive more than their “fair share” of visitors
from Latin America: Music, Entertainment News, Multimedia and Radio rate
highest
Latin America vs Global Reach of Entertainment Subcategories
123
Index: 106 70,6%
Multimedia
66,8%
Entertainment - 123 54,3%
Music 44,0%
93 30,5%
TV
32,7%
Entertainment - 77 23,7%
Movies 30,9%
Entertainment - 110 21,9%
News 19,9%

127 16,2%
Radio
12,8%
133 14,6%
Kids
10,9%
Latin America
Humor 100 10,7%
10,7% Worldwide

© comScore, Inc. Proprietary and Confidential. 36 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), December 2010
Online Video Viewers in Mexico Watch the Most Video on Average

 Average time spent watching online video in Latin America are still far lower than
averages in North America and Europe: for example, average time spent
watching video in the U.S. was 15.7 hours over the same time period

 Given the region’s Online Video Viewing in Latin America


appetite for Average Hours per Viewer
Entertainment, expect
to see continued growth 9,0
in online video 7,7 7,0 7,6
consumption as
broadband penetration
continues to increase

Brazil Mexico Argentina Chile

Total Number of
Videos (MM): 2,972 1,813 942 541

© comScore, Inc. Proprietary and Confidential. 37 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Video Metrix , January 2011
Searching for Something, Latin America?

 Latin Americans search more than any other region in the world
 In searches per searcher as well as results pages per searcher, the region is
clearly using the Internet to search for information, news, images and products

Google
GoogleSites
Sites
88%
89%

© comScore, Inc. Proprietary and Confidential. 38 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore qSearch, December 2010
Searching for Something?

Google
GoogleSites
Sites
88%
89%

© comScore, Inc. Proprietary and Confidential. 39 Internet Audience 15+ accessing Internet from Home or Work
Source: comScore qSearch, December 2010