You are on page 1of 16


                             c   Private  .


 Cambridge. Massachusetts[1](2004) Mark Zuckerberg  .

  ëduardo Saverin ustin Moskovitz Chris Hughes G .

   Palo Alto. U.S. U.. will be moved to Menlo Park. California.S. California. in June 2011    .

)[2]    N/A    2000+(2011)[3]    2 (March 2011[4]) c  Social networking service . Graham (Chairman) D   US$800 million (2009 est.v6. Worldwide   Mark Zuckerberg (Cë ) Chris Cox (VP of Product) Sheryl Sandberg (C ) onald ë.com    www.

    Banner ads. casual games . referral marketing.

D   Dequired    600 million[5][6] (active in January 2011)     Multilingual   .

A January 2009 Compete. finally.[10] According to    c .com study ranked Facebook as the most used social networking service by worldwide monthly active users. remember our co-workers' birthdays. It gradually added support for students at various other universities before opening to high school students.[11] !   [hide] 1 History 2 Company 3 Website .S.[8] ë    put it on its end-of-the- decade "best-of" list. February 4. visitors in October 2010. and Stanford University.6% of the U. the Ivy League. organized by workplace. Additionally. population had a Facebook account. followed byMySpace. Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website. saying. including automatic notifications when they update their profile. but was expanded to other colleges in the Bostonarea. school or college. or other characteristics. [9] bug our friends. to anyone aged 13 and over. As of January 2011. "How on earth did we stalk our exes.[7] The website's membership was initially limited by the founders to Harvard students. and play a rousing game of Scrabulous before Facebook?" Quantcast estimates Facebook has 135. Dustin Moskovitz andChris Hughes. Inc. and. users may join common interest user groups. and exchange messages. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the United States to help students get to know each other better. 2004 !     Active "   [show]   (stylized  ) is a social networking service and website launched in February 2004.S. Facebook has more than 600 million active users.1 million monthly unique U. add other users as friends. [1] operated and privately owned by Facebook. Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin. in April 2010 an estimated 41.[5][6] Users may create a personal profile.

Harvard at that time did not have a student "facebook" (a directory with photos and basic information). Zuckerberg hacked into the protected areas of Harvard's computer network and copied the houses' private dormitory ID images. the predecessor to Facebook.[12][13] Mark Zuckerberg co-created Facebook in his Harvard dorm room.4 Deception 5 Criticism 6 Social impact † Political impact 8 In media 9 See also 10 Notes 11 Deferences 12 ëxternal links History     c     Mark Zuckerberg wrote Facemash.000 photo-views in [12][14] its first four hours online. while attending Harvard as a sophomore. The site was quickly forwarded to several campus group list-servers. Zuckerberg was charged by the administration with breach of security. placing two next to each other at a time and asking users to choose the 'hotter' person". the site was comparable to Hot or Not. and "used photos compiled from the online facebooks of nine houses. . 2003. To accomplish this. on October 28. According to c  ! . Facemash attracted 450 visitors and 22. but was shut down a few days later by the Harvard administration.

and the newspaper began an investigation. and violating individual privacy. Andrew McCollum (graphic artist).99% [31] July 21. MIT. He opened the site up to his classmates. and Divya Narendra. Facebook moved its base of operations to Palo Alto. and Yale. 2010 500 166 4. by uploading 500 Augustanimages to a website. subsequently settling. the [15] charges were dropped. He was [16] inspired.New York University. In March 2004.[17] Six days after the site launched. The company dropped c from its name after purchasing thedomain name facebook. 2004. he said. Ultimately. with one image [14] per page along with a comment section.[21] It soon opened to the other Ivy League schools. originally located at thefacebook.52% . and people started sharing their notes.38% [28] April 8. by an editorial in c  !  about the Facemash incident. and gradually most universities in Canada and the United States. 2008 100[2†] in 2005 for $200.[22][23] Facebook incorporated in the summer of 2004. Cameron Winklevoss. however. 2009 200 225 13.[24] In June 2004. Boston University.33% [29] September 15.[19] Membership was initially restricted to students of Harvard College. Zuckerberg launched "Thefacebook". and within the first month. and Chris Hughes soon joined Zuckerberg to help promote the website. became the company's president. The following semester.665 1†8. On February 4. Dustin Moskovitz (programmer). The three later filed a lawsuit against Zuckerberg. more than half the undergraduate population at Harvard was registered on the service.000. Facebook expanded to Stanford. and the entrepreneur Sean Parker. accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection. and faced expulsion.[20] Eduardo Saverin (business aspects). Columbia. California. 2010 400 143 6. Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final. while he was instead using their ideas to [18] build a competing product.[26] c    [N 1]   [N 2] #   #    &    '  $  %  August 26. Tyler copyrights.[21] It received its first investment later that month [25] from PayPal co-founder Peter Thiel. who had been informally advising Zuckerberg. three Harvard seniors. Zuckerberg began writing code for a new website in January 2009 300 150 10% [30] February 5. The three complained to the  ! .

2011 600[32][N 3] 168 3.[42] Facebook has been identified as a possible candidate for anIPO by 2013. Ireland. an exchange for shares of privately held companies. Facebook's value was $41 billion (slightly surpassing eBay's) and it became the third-largest US web company after Google and Amazon.6% share of Facebook for $240 million. CyWorld in South Korea. the Philippines. Microsoft announced that it had purchased a in Taiwan.[44] Facebook also became the top social network across eight individual markets²in Australia.[35] Facebook was then opened on September 26. inappropriate content and underage use. high-school networks required an invitation to join.5†% Facebook launched a high school version in September 2005. 2007. which Zuckerberg called the next logical step.[43] Traffic to Facebook increased steadily after 2009.. based on SecondMarket Inc. In March 2011 it was reported that Facebook removes about 20. Indonesia. giving Facebook a total implied value of around $15 billion.[38] Microsoft's purchase included rights to place international ads on Facebook. January 5. as part of its efforts to boost [45] cyber security. and Yahoo!'s Wretch. Facebook announced that it would set up its international headquarters in Dublin. Mixi.[36][37] On October 24. Hong Kong and Vietnam. including spam. Singapore. More people visited Facebook than Google for the week ending March 13. New Zealand.[34] Facebook later expanded membership eligibility to employees of several companies. to everyone of age 13 and older with a valid email address. Malaysia. and Microsoft. while other brands commanded the top positions in certain markets.[39] In October 2008. 2010. including Google-owned [   ] Orkut in India.[40] In September 2009.[33] At that time. Facebook said that it had turned cash flow positive for the first time. 2006.[41] In November 2010. including Apple Inc. Wikinews has related news:     .000 profiles from the site every day for various in Japan.

   Company .

an internetmarketing research company. users spend more time browsing through content while on Facebook.000 clicks for every one million searches). is about 0.Palo Alto.[51] Sarah Smith. 2. the users are younger and therefore are better at ignoring advertising messages.05% to 0. California.[47] In 2010. According to comScore.[52] Competing social network MySpace's CTR.Entrance to Facebook's current headquarters in the Stanford Research Park. Microsoft is Facebook's exclusive partner for [46] serving banner advertising.[53] D  . they have generally received one-fifth the number of clicks on Facebook compared to the Web as a whole. and that CTR for ads tend to fall within two weeks. but considerably less than Yahoo!.[49] This means that a smaller percentage of Facebook's users click on advertisements than many other large websites. and that on MySpace.1%.[48] On November 6. and as such Facebook only serves advertisements that exist in Microsoft's advertisement inventory.04%. Most of Facebook's revenue comes from advertising. 2007.04% of the time (400 clicks for every one million pages). confirmed that successful advertising campaigns can have clickthrough rates as low as 0. while Google users click on the first advertisement for search results an average of 8% of the time (80. For example. users spend their time communicating with friends and therefore have their attention diverted away from advertisements. which was an ultimately failed attempt to advertise to friends of users using the knowledge of what purchases friends made. For banner advertisements. Explanations for Facebook's low CTR include the fact that Facebook's users are more technologically savvy and therefore use ad blocking software to hide advertisements.[50] Facebook's users click on advertisements an average of 0. Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major websites. Facebook launched Facebook Beacon. who was Facebook's Online Sales Operations Manager.5 times better than Facebook's but still low compared to many other websites. in comparison. the security team began expanding its efforts to reduce the risks to users' privacy. Facebook collects as much data from its visitors as Google and Microsoft.

$ .

chief technology officer and friend of Zuckerberg.700 employees. the Interpublic Group owns less than 0. Peter Thiel owns 3%. 2011.[62] Regarding Facebook ownership.3%. managing to convert 1. Reports claimed that he and Zuckerberg began quarreling. a small group of current and former employees and celebrities own less than 1% each.Serena Software. and offices in 12 countries. Mark Zuckerberg owns 24% of the company.[60] A study found that for video advertisements on Facebook. while the industry average was 25% for in-banner video ads.000 158% On pages for brands and products. an undisclosed number of celebrities.[63] Dustin Moskovitz owns 6%.[66] Website    . 2010. On January 11.5 million in "domain sales income". Facebook announced it had acquired FB.000 visitors to their website. some companies have reported CTR as high as 6. and that he was no longer interested in partial ownership of the from the American Farm Bureau Federation for an undisclosed amount. and the remaining 30% or so are owned by employees. Microsoft owns 1. including Matt Cohler. making the acquisition of FB. over 40% of users who viewed the videos viewed the entire video.[65] On November 15.[61] Facebook has over 1. the Farm Bureau disclosed 8. Accel Partnersowns 10%. Digital Sky Technologies owns 10%. Adam D' one of the ten highest domain sales in history.49% for Wall posts. and Owen Van Natta. however.Greylock Partners and Meritech Capital Partners own between 1 to 2% each. while Reid Hoffman and Mark Pincus have sizable holdings of the company. a social marketing platform. announced in July 2008 that it managed to attain a CTR of 0. Chris Hughes. Eduardo Saverin owns 5%. resigned in May 2008. and outside investors.7% on Facebook (over 10 times the typical CTR for Facebook ad campaigns) for its first client. Jeff Rothschild.5%. Sean Parker owns 4%.1 million views into 8.75%.[59] Involver.  "(% )  D   * '  [54] 2006 $52 ² 200† $150[55] 188% [56] 2008 $280 8†% [5†] 2009 $††5 1††% [58] 2010 $2.[64] Adam D'Angelo. Li Ka-shing owns 0.

  "  .

contact information. Users can create profiles with photos. and a registration form directly underneath for new visitors. 2010). until April 19. a space on every user's profile [74] page that allows friends to post messages for the user to see. some of which are maintained by organizations as a means of advertising. which allows users to send a . as well as who can find them in searches. They include the Wall. Users can communicate with friends and other users through private or public messages and a chat feature. and generates revenue from advertising. such as banner ads. To allay concerns about privacy.Facebook's homepage features a login form on the top right for existing users. Facebook enables users to choose their own privacy settings and choose who can see specific parts of their profile. Another difference is Facebook's requirement that users give their true [72] identity. Pokes.[68]The website is free to users. MySpace allows users to decorate their profiles [73] using HTML and Cascading Style Sheets (CSS). The media often compare Facebook to MySpace. while Facebook only allows plain text. Facebook has a number of features with which users may interact. They can also create and join interest groups and "like pages" (formerly called "fan [67] pages". and other personal information. but one significant difference between the two websites [71] is the level of customization. lists of personal interests. Users can control who sees other information they have shared.[69] Facebook requires a user's name and profile picture (if applicable) to be accessible by everyone. a demand that MySpace does not make. through their privacy settings.[70] Profile shown on Facebook in 2011.

the News Feed caused dissatisfaction among Facebook users. upcoming events.[80] In response. Users are now able to prevent user-set categories of friends from seeing updates about certain types of activities. 2006. and birthdays of the user's friends. which allows users to inform their friends of their [77] whereabouts and actions. In July 2007. Facebook mobile graphical user interface On September 6.[78] This enabled spammers and other users to manipulate these features by creating illegitimate events or posting fake birthdays to attract attention to their profile or cause.[79] Initially. and Status. users have been able to control what types of information are shared automatically with friends. anyone who can see a user's profile can also view that user's Wall. Facebook began allowing users to post attachments to the Wall. while others were concerned it made it too easy for others to track individual activities (such as relationship status changes. Depending on privacy settings. which appears on every user's homepage and highlights information including profile changes. Since then. Photos. events. and conversations with other users). Zuckerberg issued an apology for the site's failure to include appropriate customizable privacy features. [75] virtual "poke" to each other (a notification then tells a user that they have been poked). [74] whereas the Wall was previously limited to textual content only. where [76] users can upload albums and photos. Wall posts. a News Feed was announced.[81] . and newly added friends. some complained it was too cluttered and full of undesired information. including profile changes.

As of May 2009. 2010. This sends a notification to the friend that they have been tagged. limiting the groups of users that can see an album. users in a photo. [82] On February 23. while the privacy of another album can be set so that all Facebook users can see it. Facebook was granted a patent on certain aspects of its News Feed. Another feature of the Photos application is the ability to "tag. Privacy settings can be set for individual albums. and provides them a link to see the photo. The patent covers News Feeds in which links are provided so that one user can participate in the same [83] activity of another user." or label.[90] Profile shown on Thefacebook in 2005 . compared with other image hosting services such as Photobucket and Flickr. which may potentially include websites such as Twitter. One of the most popular applications on Facebook is the Photos application. During the first years. where users can upload [85] albums and photos. if a photo contains a user's friend. which apply limits to the number of photos that a user is allowed to upload. then the user can tag the friend in the photo. Facebook allows users to upload an unlimited number of photos. The patent may encourage Facebook to pursue action against websites that [84] violate its patent. For instance. For example. the privacy of an album can be set so that only the user's friends can see the album. Facebook users were limited to 60 photos per [86][87][88][89] album. this limit has been increased to 200 photos per album.

2009.00 each to purchase. whereas listings posted on Craigslist can be seen by anyone. Facebook introduced a "Usernames" feature. Gifts cost $1. Facebook introduced "Facebook Beta". 2007. 2008.[99] On June 13.[97] After initially giving users a choice to switch. profiles were separated into tabbed sections. which allows users to send virtual gifts to their friends that appear on the recipient's profile. and other blogging services. Blogger. 2008.Facebook profile shown in 2007 Facebook Notes was introduced on August 22. a blogging feature that allowed tags and embeddable images.[92] which allows users to communicate with friends and is similar in functionality to desktop-based instant messengers.[36] During the week of April 7. 2008. The Mini-Feed and Wall were consolidated. LiveJournal.[96] On July 20.[95] Marketplace has been compared to Craigslist by CNET. Facebook launched Marketplace.[98] On December 11. it was announced that Facebook was testing a simpler signup process. which lets users post free classified ads. which points out that the major difference between the two is that listings posted by a user on Marketplace are seen only by users in the same network as that user. 2006. 2007. and an effort was made to create a "cleaner" look. a significant redesign of its user interface on selected networks. Facebook launched Gifts on February 8. Facebook began migrating all users to the new version beginning in September 2008. whereby pages can be linked with simpler URLs such as‘  . and a personalized message can be attached to each gift.[93][94] On May 14. Users were later able to import blogs fromXanga. Facebook released a Comet-based[91] instant messagingapplication called "Chat" to several networks.


as opposed to ‘  .

combines text messaging. to be available to all of the website's users. with some calling it a "Gmail killer. Facebook announced a new "Facebook Messages" service. On November 15. CEO Mark Zuckerberg said. but it's not email." Facebook [101][102] Messages took 15 months to develop. the Android OS. emails.   ‘. ." The launch of such a feature had been anticipated for some time before the announcement. More than 150 million active users access Facebook through mobile devices across 200 mobile operators in 60 countries. 2010.[100] Many newsmartphones offer access to the Facebook services either through their web-browsers or email addresses. "It's true that people will be able to have an @facebook. and will include privacy settings similar to those of other Facebook services." The system. Codenamed "Project Titan. Nokia and Research In Motion both provide Facebook applications for their own mobile devices. instant messaging. In a media event that day. and regular messages. and the WebOS. An official Facebook application is available for theiPhone OS.

and spam. Reception According to comScore.In February 2011.[119] On March 2010. Facebook is the leading social networking site based on monthly unique visitors. enabling the extraction of details to users' own calendar or mapping [103] applications. frequent changes to the website's interface.[111] and the United States. the class action lawsuit arising out of Facebook's Beacon ranks it 2nd in the U. Facebook penetration is highest in North America (69 percent). followed by Middle East-Africa (67 percent). Facebook was named the second most popular thing among undergraduates. in a July 2010 survey performed by the American Customer Satisfaction Index. and is currently 2nd. Latin America (58 percent).[121] However. a New Jersey-based company specializing in research concerning the college student market. and the hCard microformat for the events' venues. and cable companies. [120] In 2010.S.[106] Quantcast ranks the website 2nd in the U. and winning the "People's Voice Award" from the Webby Awards in 2008. 60% of which responded that they believed that Facebook was the social network that posed the biggest threat to security. Twitter. It is believed to be the world's first legal judgement .[108] The website is the most popular for uploading photos. Facebook received a score of 64 out of 100.S.[110] the United Kingdom. Facebook won the Crunchie ³Best Overall Startup Or Product´ the third year in a row and was recognized as one of the "Hottest Silicon Valley Companies" by Lead411. with 50 billion uploaded cumulatively. well ahead of MySpace.[116] The website has won awards such as placement into the "Top 100 Classic Websites" by "!# in [117] 2007. airlines.[105] According to Alexa. Sophos's "Security Threat Report 2010" polled over 500 firms. Reasons for why Facebook scored so poorly include privacy problems. Europe (57 percent).[104] ComScore reports that Facebook attracted 130 million unique visitors in May 2010.[118] In a 2006 study conducted by Student Monitor. the website's ranking among all websites increased from 60th to 7th in worldwide traffic. tied with beer and only ranked lower than the iPod. having overtaken main competitor MySpace in April 2008.[107] and Compete.[122] In December 2008. Facebook began to use the hCalendar microformat to mark up events. the Supreme Court of the Australian Capital Territory ruled that Facebook is a valid protocol to serve court notices to defendants. placing it in the bottom 5% of all private sector companies in terms of customer satisfaction. and LinkedIn.[48] Facebook is the most popular social networking site in several English-speaking countries. Judge Richard Seeborg issued an order approving the class settlement in $    %. including Canada. alongside industries such as the IRS e-file system.6 million people. in traffic. from September 2006 to September 2007.[112][113][114][115] In regional Internet markets. and Asia-Pacific (17 percent). an increase of 8. the results returned by the News Feed.[109] In 2010.

'" As of April 2010. after the United States. the New Zealand High Court associate justice David Glendall allowed for the serving of legal papers on Craig Axe by the [124] company Axe Market Garden via Facebook. By 2005. or 10% of Indonesia's population. an avowed parodywebsite (and privacy advocacy website)[131] that enables text-based searches of those Wall posts that are available to "Everyone". Writers for c  ( . defined as "To remove someone as a 'friend' on a social networking site such as Facebook. In [127] 2008. to everyone on the Internet. with 24 million users.[130] Also in early 2010. the United Kingdom and Indonesia. countries with most Facebook users are the United States. In December 2009. the use of Facebook had already become so ubiquitous that the generic verb "facebooking" had [126] come into use to describe the process of browsing others' profiles or updating one's own. 'I [128] decided to unfriend my roommate on Facebook after we had a fight. Collins English Dictionary declared "Facebook" as their new Word of the Year. i. In March 2009. [123] that defines a summons posted on Facebook as legally binding. Employers (such as Virgin Atlantic Airways) have also used Facebook as a means to keep tabs on their employees and have even been known to fire them over [125] posts they have made. As in.e.[129] Indonesia has become the country with the second largest number of Facebook users. the New Oxford American Dictionary declared their word of the year to be the verb "unfriend". Openbook was established. according to c & ' c .

[133] Vietnam.[136] Pakistan[137]Syria.[139] The privacy of Facebook users has also been an issue. The apps used an HTTP referrer which exposed the user's identity and sometimes their friends'. Facebook has settled a lawsuit regarding claims over source code and intellectual property. It has been blocked intermittently in several countries including the People's Republic of China. It has also been banned at many workplaces to prevent the wasting of employees' time.[138] and Bangladesh on different bases. Facebook said.[135] Uzbekistan.[140] Social impact .[134] Iran. found in 2010 that Facebook apps were transmitting identifying information to "dozens of advertising and Internet tracking companies". For example. "We have taken immediate action to disable all applications that violate our terms". it was banned in many countries of the world on the basis of allowed content judged as anti- Islamic and containing religious discrimination. and the safety of user accounts has been compromised several times.[132] Criticism  !   Facebook has been met with controversies.

One of such impacts is with the ability to reunite lost family members and friends. Facebook has impacted on the social life and activity of people. Wikinews has related news:ë  . who had spent the last 20 years searching for his long lost daughter.In many ways. Another father-daughter reunion happened between Tony Macnauton and [142] Frances Simpson who had not seen each other for nearly 48 years. One of such reunion was between John Watson. Political impact The stage at the Facebook ± Saint Anselm College debates in 2008. The two met on Facebook [141] as father found her profile.


and general involvement by the youth population in the 2008 election. support by youth of political candidates.000 people installed the Facebook application 'US politics' in order to take part.[146] Over 1.[148] In February 2008. Facebook users took part in debate groups organized around specific topics.[143][144][145] Charles Gibsonmoderated both debates. and the application measured users' responses to specific comments made by the debating candidates.[147] This debate showed the broader community what many young students had already experienced: Facebook was an extremely popular and powerful new way to interact and voice opinions. a Facebook group called "One Million Voices Against FARC" organized an event that saw hundreds of thousands of Colombians march in protest against the Revolutionary Armed Forces of . shortly before the New Hampshire primary. held at the Dana Center for the Humanities at Saint Anselm illustrates how the "facebook effect" has affected youth voting rates. and message questions. An article written by Michelle Sullivan of Uwire. register to vote.      Facebook's role in the American political process was demonstrated in January 2008.000. when Facebook teamed up with ABC and Saint Anselm College to allow users to give live feedback about the "back to back" January 5 Republican and Democratic debates.

[152] she quickly became more widely known and several fan pages were made in her honor. In August 2010. c %c! . titled c ) *  c  . The reports of this research were rebuked by [151] Facebook as "ignoring the difference between correlation and causation.000 followers on Twitter. in general. Bean also joinedTwitter. one of North [150] Korea's official government websites. whose staff was researching Syphilis. better known as the FARC (from the group's Spanish name). She visited Prime Minister Gordon Brown and his wife. She became the oldest person to ever use the Twitter website. England joined Facebook in 2008. An inspiration to other residents of the care home in which she lived.962 friends on Facebook and more than 56.[155] § American author Ben Mezrich published a book in July 2009 about Mark Zuckerberg and the founding of Facebook. linked and attributed a rise in Syphilis cases in areas of Britain to Facebook. [149] Colombia. § "FriendFace". she had 4.[153] Some time after creating her Facebook page. Ivy Bean of Bradford. a December 2008 episode of the British sitcom. in Downing Street early in 2010. joined Facebook. Her death was widely reported in the media and she received tributes [154] from several notable media personalities. At the time of her death in July 2010. parodied Facebook and social networking sites." In media Wikinews has news involving Facebook: § Bloggers investigate social networking websites § News services and World Wide Web companies increase Persian language services after Iranian presidential election § At age 102. when she passed the maximum number of friends allowed by Facebook. Uriminzokkiri. In 2010 an English director of public health. making her one of the oldest people ever on Facebook. Sarah.

.  )c   +   [156] .

called MillatFacebook. an Islamic version of the website was created.  . an April 2010 episode of the American animated comedy series. § In response to the Everybody Draw Mohammed Day controversy and the ban of the website in [157] Pakistan. § "You Have 0 Friends".* .

 ". [158] parodied Facebook. .

2011. The film was distributed by Columbia Pictures. However. an Egyptian baby was named "Facebook" to commemorate the vital role Facebook and other social media played in Egypt's revolution. The film features an ensemble cast consisting of Jesse Eisenberg asMark Zuckerberg. Mark Zuckerberg [160] has said that c  &   is inaccurate. were involved with the project. a drama film directed by David Fincher about the founding of Facebook. was a consultant for Mezrich's book. The film was written by Aaron Sorkin and adapted from Ben Mezrich's 2009 book.[161] . Andrew Garfield as Eduardo Saverin. Justin Timberlake as Sean Parker. including Zuckerberg. 2010. § On February 22. No staff members of Facebook. Eduardo Saverin. and Armie Hammer as Cameron and Tyler Winklevoss.§ c  &  . was [159] released October 1. one of Facebook's co-founders.