Hewlett-Packard (HP) is the first time ever the world¶s largest technology vendor in terms of sales.

Besides that, HP also had been acknowledged as the largest company in worldwide personal computer (PC). HP is the company that introducing numerous innovative products and also provides technology solutions to consumers, businesses and institutions globally. Hence, HP considered as the largest information technology firms in the world. The table below is the SWOT analysis of HP: Strengths Weaknesses y Leading provider of personal y R&D department has computers and imaging and significantly less investments printing compared to historical spending y Multi-vendor customer services, including infrastructure y Lack of in-house management technology and business process consulting division outsourcing, technology support y Financial condition leans very and maintenance, application heavily on the state of our development and support services economy not just in the US but and consulting and integration worldwide services y Pay cuts has brought low y Ability to provide end-to-end IT morale to employees solution H/W, application development and support y Highly talented workforce Opportunities Threats y Expanding presence in cloud y Increasing competition on computing market imaging and printing y Expanding portfolio of y Maintain technical talent imaging and printing solutions y Major competition in PC y Restructuring of internal IT branch from other companies structure y Foreign currency exchange rate changes y Emerging markets, particularly BRIC countries

Due to the HP income statement, the company had continuous growth in sales, net earnings, and earnings per share. Hence, the total liabilities and stockholder¶s equity was increase continuous three years.

03 4.20 0.09 14. recycle unwanted .There is financial ration listed below: Company 10.95 6.40 P/E (TTM) Price to Revenue (TTM) Price to Cash Flow (TTM) Price to Book (MRQ) Revenue/Share (TTM) EPS Fully Diluted (TTM) Dividend/Share (TTM) Book Value/Share (MRQ) Cash Flow/Share (MRQ) Cash (MRQ) Operating Margin (TTM) (%) Net Profit Margin (TTM) (%) Gross Margin (TTM) (%) 5 Years Annual Growth (%) 5 years Annual Revenue Growth Rate (%) 5 Years Annual Dividend Growth Rate (%) 5 Years EPS Growth (%) Quick Ratio (MRQ) Current Ratio (MRQ) LT Debt to Equity (MRQ) (%) Total Debt to Equity (MRQ) (%) Return on Equity (TTM) (%) Return on Assets (TTM) (%) Return on Investment (TTM) (%) Asset Turnover (TTM) Inventory Turnover (TTM) MCQ= Most Recent Quarter TTM= Trailing Twelve Months Furthermore. HP also offers a variety of choices to manage aging and unwanted computers in order to minimize the impact of environment.94 0.26 7.01 7. and through a variety of business partners.18 41.17 24.28 1.81 12.18 12.51 22.31 49. HP µs goal has been selling and marketing its products and services through programs designed to improve profit margins and HP promotes its products directly to consumers.98 1.55 3.02 1. businesses. the company started a new branding effort with its channel partners by borrowing from Dell¶s direct-sales marketing.19 2.32 18.57 9. return for cash.33 7.12 54.77 34.68 6. In 2007. Some of the choices are trade-in.

Personal Systems Group (PSG) and Imaging and Printing Group (IPG) are the most profitable business segment. Panasonic Corp also aimed at business users where they make laptop high priced. In terms of product development. ultra-rugged computers for military and law enforcement. In this case. Apple computers (Macs) are one of the fastest growing computer manufactures in United States. They reducing the cost of printers but making up the loss by selling the ink cartridges at higher price. Apple using stronger portable sales and increase in unites moved through retail channels to match the market.computer hardware. HP competes on substitute products such as ³remanufactured´ or ³refilled´ ink catridges with Eastman Kodak. However. more than 60% of the overall net revenue was generated from outside of the United States. and donate the used computer equipment with partnership with the National Cristina Foundation (NCF). While internet selling may not competitive enough when compared to Dell. HP is advised to focus on market penetration and product development since the information technology industry is develops rapidly. HP can consider to improve its present PCs to catch up with the touch screen trend. and dell are aggressively seeking the business customer where price about 10% higher than the industry average. Also. Dell Inc. Besides. however. HP. As indicated in the case. It can be seen that there are many PCs as well as cell phone today were characterized by this function. one of the world¶s fastest-growing computer markets. Moreover. Acer. aggressively improving their global strategy by introducing a new computer with price staring at about $335 which will be available first in China and then other countries such as India and Brazil. Apple. In china. Lenovo teamed up with Microsoft Corporation by offering ³pay as you go´ computer model that puts a PC in a consumer¶s hands for an upfront price if about $150. HP should invest more on its marketing efforts through direct sales marketing. Canan. HP can offer the facility of product customization through the internet as to attract more internet . and others. intensive and integration are the strategies recommended for HP to generate more revenue from the emerging markets particularly in China and India. Lenovo. We highly recommend the company to build up direct sales force to market its product in China and India. This may suggest that HP should concentrate on its global strategy to continue record revenue growth by selling more consumer computers and printers in the international market.

00 0.52 0.05 0.00 2.00 3.40 0.52 0.40 2.20 0.00 4.39 0.10 0.00 2.08 0.30 2.15 0.24 0.00 0.05 0.00 2.36 3.12 4.51 2.24 0.00 3.10 0.08 .00 4.36 Critical Success Factor Financial Position (Sales) Marketing/ Advertising (Direct Sales companies) Research & Development (TRL.10 0.buyers.s) (TSG) Customer Loyalty (repeat purchase) Quality of Products (performance & efficiency) Price Competition (Ink Cartridges) Management Global Expension (Bricks) Market share (sales) Vrarity of Prodcuts (Software.24 - 3.00 3.08 0.00 0.00 3.00 4.00 - 3.30 0.48 DELL IBM Rating Score Rating Score 4.07 0. these can ensure HP to be more competitive and to better serve customers.30 0.00 3.30 1.00 0.68 3.00 3.00 0.10 3.20 0.10 2.00 3. Establishing own stores will also set up the connection with the manufacturer as to produce more efficient through the concept of build-to-order.21 0.18 - 2.10 0. Some of the HP Corporation strategies analyses are stated as below: Competitive Profile Matrix (CPM) HP Weight Rating Score 0.00 2.00 0.40 0.04 Rating 3.10 0.00 3.16 0.00 0. As a result.00 0.00 0.15 0.00 4. the outlook for IT industry is expected to continue to grow.00 3.00 3.30 4.00 0.00 3.24 0.30 2.40 0.93 External Factor Evaluation (EFE) Opportunities Globalization in (PCs) Acquisitions Customized (Solution Provide) Covering Major Market Sectors Weight 0.34 0. Additionally.17 4. thus HP may pursue forward integration by establishing its own stores.00 Weight Score 0.05 0.00 4.00 3.00 0.20 0.13 0.00 0.10 0. Web Securities) Total 0.

05 0.15 Weight Score 0.00 - Weight Score 0.12 0.00 2.00 3.27 0.00 4.00 Rating (1 or 2) 2.00 1.00 2. edu.00 0. web securities.08 0.10 0.14 0.20 0. printing) Strong/ Active Distributers B2B selling (to Dell) Product Differenciation Threats Intense competition from other PC manufacturers Short Product Life Cycle High Switching Cost Frequent changing customer Demand and Behaviours Price War (Ink Catridges) New variable Competitors Increasing competition on imaging and printing Total Internal Factor Evaluation (IFE) Strength Technology advancement Branding obvious and easily recognized Technology Research Labs Customer Loyalty International Trade World¶s leading brand Product life Extension Larget IT Firms (Application Industry) Engineering Design Weakness Unit Vendor Shipment Lack of in-house management consulting division Decreasing in R&D budget Not using online selling Total 0.00 3.06 0.06 0.05 0.06 0.06 0.00 3.24 0.06 0.09 0.18 0.00 3.28 0.68 .10 0.00 3.00 Rating (3 or 4) 3.15 2.18 0.42 0.15 0.00 Rating 2.27 0.04 Weight Score 0.00 3.05 0.00 3.10 0.05 1.00 1.18 0.15 0.14 0.05 0.00 3.00 - 0.04 Weight 0.18 2.00 3.16 0.00 4.(public.09 0.12 0.10 0.03 0.00 2.09 1.00 4.00 3.30 0.06 0.00 2.08 0.07 0.15 0. business) Up-selling Cross selling Product Development Innovation (more towards mobile device) Related Diversification (software.07 0.87 Weight 0.14 0.00 3.00 2.00 2.05 0.10 0.10 0.06 0.07 2.24 0.05 Weight 0.05 0.00 3.00 2.05 0.

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