STRATEGIC MANAGEMENT

Course Code: MBA 201 Credit Units:

03

Course Objective:
At the end of course the student will understand: The principles of management and their relevance in
business, Strategic analysis of various industries, Impact of environment on strategy, Strategic analysis,
Difference between traditional and contemporary business management, Globalization, Ethical issues,
Corporate vigilance.

Course Contents:
Module I: Introduction
Socio-economic environment of business; Mission, vision and strategic implications of company decisions;
Evolution of strategic management paradigm; Concept of Corporate Strategy; Strategic response to changes
in business environment.

Module II: Strategic Analysis

Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic Advantage Profile
(SAP), Competitor analysis, market analysis, environmental analysis and dealing with uncertainty, scenario
analysis and SWOT Analysis.

Module III: Strategic Choice – Traditional Approach

Strategic Alternatives, Various models – BCG, GE Nine Cell Matrix, Hofer’s Model, Strickland’s Grand
Strategy Selection Matrix; Porter’s Model of competitive advantage and its implications

Module IV: Offensive and Defensive Competitive Strategies

Industry scenarios, advantages and disadvantages of defensive strategies, advantages and disadvantages of
offensive strategies; strategic vision vs. strategic opportunism; Coevolving, patching, strategy as simple
rules.

Module V: Globalization and Ethical issues and their impact on strategy

Concept of Multinational, Global, International, Transactional companies. The role of global village
concept in strategy formulation. An introduction to corporate ethics, Why firms should make ethical
choices.

Examination Scheme:

Components C A CT EE
Weightage (%) 10 5 15 70

Text & References:

Text:
• Ramaswamy and Namakumari, 1999, Strategic Planning: Formulation of corporate strategy text
and cases, 1st Ed. Macmillan India Ltd.,
• Jausch & Glueck, 1988, Business Policy and Strategic Management, 5th Ed., McGraw Hill.
• Thomson & Strickland, Business policy and Strategic Management, 12th Ed., PHI
References:
• Pearce John ‘A & Robinson R.B, 1997, Strategic Management: Strategy Formulation and
Implementation, 3rd Ed., AI.T.B.S. Publishers & Distributors
• Regular reading of all latest Business journals: HBR, Business World, Business India, Business
Today
 FINANCIAL MANAGEMENT

Course Code: MBA 202 Credit Units:

04
Course Objective:
The objective of this course is to develop an understanding of short-term and long-term financial decisions
of a firm and various financial tools used in taking these decisions. It is also aimed to develop the
understanding of the financial environment in which a company operates and how it copes with it.

Course Contents:
Module I: Introduction
A Framework for Financial Decision-Making- Financial Environment, Changing Role of Finance
Managers, Objectives of the firm.

Module II: Valuation Concepts

Time Value of Money, Risk and Return, Financial and Operating Leverage.

Module III: Financing Decisions

Capital Structure and Cost of Capital, Marginal Cost of Capital.

Module IV: Capital Budgeting

Estimation of Cash Flows, Criteria for Capital Budgeting Decisions, Issues Involved in Capital Budgeting,
Risk analysis in Capital Budgeting – An Introduction.

Module V: Working Capital Management

Factors Influencing Working Capital Policy, Operating Cycle Analysis, Management of Inventory,
Management of Receivables, Management of Cash and Marketable Securities, Financing of Working
Capital.

Module VI: Dividend Policy Decisions

An introduction: Different Schools of Thought on Dividend Policy.

Examination Scheme:

Components C A CT EE
Weightage (%) 10 5 15 70

Text & References:

Text:
• Chandra, P. 2006, Financial Management: Theory and Practice, 6th Ed., Tata McGraw Hill.
References:
• Damodaran, A. 2004, Corporate Finance: Theory and Practice, 2nd Ed., Wiley & Sons.
• Van Horne, J.C. 2006, Financial Management and Policy, 12th Ed., Prentice Hall of India.
• Brearly, R. A. and Myers, S. C. 2006, Principles of Corporate Finance, 8th Ed., Tata McGraw Hill
• Pike, R and Neale, B. 1998, Corporate Finance and Investment: Decisions and Strategies, Prentice Hall
of India
• Rustagi, R.P. 1999, Financial Management: Theory, Concepts and Problems, Galgotia Publishing
Company.
Pandey, I.M. 1999, Financial Management, 9th Ed., Vikas Publishing House
 INTERNATIONAL MARKETING MANAGEMENT

Course Code: MBA 203 Credit Units:

03
Course Objective:
The course aims at exposing the students to the global business activities, marketing in international
business and global forces transforming the international business today. The course would develop a
general perspective about managing international business both in operational as well as strategic context.

Course Contents:
Module I: Overview
Need, Scope, Tasks, Contrast in domestic and international marketing, EPRG Framework, Socio cultural
environment – culture defined, elements of culture, culture analysis, Political & Legal Environment –
Embargoes & sanctions, Political risk, legal factors, legal differences hofstede model.

Module II: International Business Entry & Development

Strategic effects of going international, Strategies employed by Indian companies to sustain globally,
Global Market Entry Strategies – Export/Import, International Intermediaries – EMC’s, Trading
Companies, Licensing, Franchising, FDI, Local presence – Inter firm co-operation, MNC’s and
Globalisation, Merger’s and Acquisitions.

Module III: Environment and Global Marketing

Economic Environment, New trade theory, Macro economic objectives, Function of WTO, Regional
Economic groups (EEU, NAFTA, etc.), World Bank,

Module IV: Product and Promotion Strategy in International Marketing

The international product and its life cycle, Global product policy, Global branding and different
positioning of the same brand in different countries, Intellectual property, Gray market, Role of Services in
global economy, Media advertising, PR, Trade Fairs.

Module V: Pricing for International Market

Key factors in global pricing & methods, Pricing policies – Marginal cost, cost plus, Market oriented,
Export payment methods – L/C, Advance, DA/DP, FIBC, Counter trade, Transfer price, Dumping & legal
aspects.

Module VI: India’s International Policy and Impact on Economy

Government measures and export incentives, Exim policy, ECGC services, Role of Indian banks & F.I’s,
Balance of trade/payments, Current stand on WTO, Services export from India, sourcing newly emerging
democracies.

Examination Scheme:

Components C A CT EE
Weightage (%) 10 5 15 70

Text & References:

Text:
• Daniels & Lee, International Business Keegan, Global Marketing
• Varshney & Bhattacharya, International Marketing Management

References:
• Harvard Business Review, Global Business Review (Sage Publications), Global Forum – ITC Geneva
• Czinkota, International Business
• Khurana PK, Export Marketing
 MANAGEMENT INFORMATION SYSTEMS

Course Code: MBA 204 Credit Units:

03
Course Objective:
Information Systems (IS) enables new approaches to improve efficiency and efficacy of business models.
This course will equip the students with understanding of role, advantages and components of an
Information System. The objective of the course is to help students integrate their learning from functional
areas, decision making process in an organization and role of Information Systems to have a vintage point
in this competitive world.

Course Contents:
Module I: Basic Concepts of Information System
Role of data and information, Organization structures, Business Process, Systems Approach and
introduction to Information Systems.

Module II: Types of IS

Resources and components of Information System, integration and automation of business functions and
developing business models. Role and advantages of Transaction Processing System, Management
Information System, Expert Systems and Artificial Intelligence, Executive Support Systems and Strategic
Information Systems.

Module III: Architecture & Design of IS

Architecture, development and maintenance of Information Systems, Centralized and Decentralized
Information Systems, Factors of success and failure, value and risk of IS.

Module IV: Decision Making Process

Programmed and Non - Programmed decisions, Decision Support Systems, Models and approaches to DSS

Module V: Introduction to Enterprise Management technologies

Business Process Reengineering, Total Quality Management and Enterprise Management System viz. ERP,
SCM, CRM and Ecommerce.

Module VI: Introduction to SAD

System Analysis and Design. Models and Approaches of Systems Development.

Examination Scheme:

Components C A CT EE
Weightage (%) 10 5 15 70

Text & References:

Text:
• Management Information Systems, Effy OZ, Thomson Leaning/Vikas Publications
• Management Information Systems, James A. O’Brein, Tata McGraw-Hill

References:
• Management Information System, W.S Jawadekar, Tata Mc Graw Hill Publication.
• Management Information System, David Kroenke, Tata Mc Graw Hill Publication.
• MIS: Management Perspective, D.P. Goyal, Macmillan Business Books.
• MIS and Corporate Communications, Raj K. Wadwha, Jimmy Dawar, P. Bhaskara Rao, Kanishka
Publishers.
• MIS: Managing the digital firm, Kenneth C. Landon, Jane P. Landon, Pearson Education.
 MANAGING HUMAN RESOURCES

Course Code: MBA 205 Credit Units:

04

Course Objective:
The course aims at offering students a comprehensive, current and industry based insight to the human
resource management function. It further aims at building strong understanding of the subject and its
application in the corporate world.

Course Contents:
Module I: Human Resource Management in perspective
Evolution of HRM, Nature and scope of HRM, HRM functions, HRM models, Human Resource
Development and Strategic Human Resource Management. .

Module II: Meeting Human Resource Requirements

Job Analysis, Job Description, Strategic Human Resource Planning, Recruitment, Selection Process,
Methods – Interview, Tests, Placement, Induction and Socialization.

Module III: Training & Developing of Employees

Training and Development, Designing the Training programmes, Understanding of performance appraisal
process, performance appraisal methods, potential appraisal, Career Development

Module IV: Managing Compensation

Job evaluation, methods of job evaluation, equity theory, Hay profiling, components of pay structure,
Designing and administration of wage and salary structure,
Wage regulations in India.

Module V: Employee Relations

Overview of Industrial Relations, Industrial disputes, Collective Bargaining, Workers Participation and
Management, Grievance handling, Concept of Trade Union

Module VI: Global trends in HRM

Challenges of HR in the global village, HR Audit., Managing talent, Work force diversity, Work-life
Integration

Examination Scheme:
Components P-1 C-1 CT-1 EE
Weightage (%) 10 10 10 70

Text & References:

Text:
• Snell S and Bohlander G (2007). Human Resource Management, Cengage Learning (Thomson
Learning), Indian Edition.

References:
• Dessler G (2005). Human Resource Management, TMH , New Delhi
• Mathis R L and Jackson J H (2006). Human Resource Management, Cengage Learning (Thomson
Learning), 10th Edition, Indian Print.
 MARKET RESEARCH

Course Code: MBA 206 Credit Units:

04

Course Objective:
This course in marketing research aims at familiarizing the participants of the MBA program with scientific
research and its various methods in the field of management. The focus of the course is applied
and decisional. It aims at providing the relevant inputs to the participants so that they could
study systematically various complex management problems and provide information and
solutions for the same. Besides the course work, the participants shall be required to undertake
a market research project incorporating the research techniques studied during the semester

Course Contents:
Module I: Nature and scope of marketing research
Marketing research as input in decision making process, Marketing research and marketing information
system. Applications of marketing research, Planning a research project: Problem identification and
formulation. Research Design: Exploratory, Descriptive and Experimental research designs, Market
research on the Internet

Module II: Data collection methods

Observation Methods and Questionnaire Method, Questionnaire Design: Steps in constructing a
questionnaire, types of questions, Attitude measurement and Scaling techniques: Ratio, interval, ordinal
and nominal scales. Likert’s scale, Thurstone scale, Semantic differentiation method etc. Projective
techniques. Multidimensional scaling and perceptual mapping, Sampling decisions: Sampling frame,
sample selection methods- Probability and non- probability, sample size, Application of sampling methods
to marketing problems.

Module III: Data collection and field force

Field work procedure. Common sources of error in the field work. Minimizing fieldwork errors, Tabulation
of the collected data.

Module IV: Data analysis

Over-view: Tests of significance Z, t, F and chi-square, Correlation and Regression techniques,
Multivariate Techniques-Factor analysis, conjoint analysis, Cluster analysis.

Module V: Report Writing

Pre-Writing Considerations, Format of the Marketing research report, Common Problems Encountered
when preparing the marketing research report. Presenting the Research Report.

Module VI: Selected applications of marketing research

Identifying market segments, Product research, Sales research and Advertising research.

Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70

Text & References:

Text:
• Malhotra, Naresh; Market Research- 6th Edition-PHI
• Churchill, Gilbert A, Lacobucci, Dawn; Marketing Research: Methodological Foundations, 8th Edition,
South Western
References:
• Luck, David J And Rubin, Ronald S, Marketing Research, Seventh Edition, Prentice Hall Of India
• Beri, Gc., Marketing Research, Second Edition, Tata McGraw Hill
• Thomas H. Wancott and R. Wancott, Introductory Statistics for Business and Economics, John Wiley
and Sons, New York.
• Burns, Alvin C and Bush, Ronald F: Marketing Research, 5th Edition, Pearson Education
Software:
• Students can use SPSS 15.0 for analyzing the data for marketing research.
• The software is available in the computer lab.
 OPERATIONS MANAGEMENT

Course Code: MBA 207 Credit Units:

04

Course Objective:
The aim of this course is to develop understanding of the strategic and functional issues in the operational
environment of any organization, of the various decisions involving the operational activities, and of the
methods which enable taking the best possible alternative decision.

Course Contents:
Module I: Introduction
Introduction of operations function and Operations Management; Input/output transformation; Operations
as competitive advantage; Forecasting in OM

Module II: Strategic Decisions

Planning and Designing the products/services; Process design and planning; Designing the facility location
and layout; Selection and Management of Product Technology; Long-term and Short-term Capacity
Planning, Project Management (PERT/CPM).

Module III: Operating Decisions

Operations scheduling and sequencing, Aggregate Planning and Master Production Scheduling, Inventory
Control, Materials Requirement Planning, Supply chain management and outsourcing

Module IV: Controlling and Improvement Decision

Productivity, efficiency and effectiveness; Measuring and Improving the Operations Processes; Green
operations management

Examination Scheme:

Components C A CT EE
Weightage (%) 10 5 15 70

Text & References:

• Chase, Jacob, Aquilano, Agarwal (2008). Operations Management for Competitive Advantage, Tata
McGraw-Hill
• Evans & Collier (2007). Operations Management: An integrated goods and service approach, Cengage
• Heizer, Render, Jagadeesh (2009). Operations Management, Pearson
• Klassen & Manor (2007). Cases in Operations Management, Sage
• Krajewski, Ritzman, Malhotra (2007). Operations Management: Processes and Value Chains, Prentice-
Hall / Pearson
• Mahadevan (2007). Operations Management: Theory and Practice, Pearson
• Russell and Taylor (2009). Operations Management along the Supply Chain, Wiley
• Shroeder (2009). Operations Management: Contemporary Concepts and Cases, Tata McGraw-Hill
• Stevenson (2007). Operations Management, Tata McGraw-Hill
• Young (2009). Essentials of Operations Management, Sage