Evaluation of Far West Laboratory’s Determining Instructional Purposes Training Program
A Proposal Submitted to Far West Laboratory for Educational and Research Development By The Davis and Sellers Consultant Group

Farnoush H. Davis Evan Sellers


Introduction This document is a response to the request for proposal (RFP) for an evaluation from Far West Laboratory for Educational and Research Development (FWL) of their Determining Instructional Purposes (DIP) training program. The Davis and Sellers Consultant Group has prepared this proposal to detail the evaluation process, requirements and outcomes. Determining Instructional Purposes Training Program The Determining Instructional Purposes, or DIP, training program was designed to be a complete course of instruction in educational administration for school administrators and graduate students. The course is intended to be a self-contained, packaged instruction that could be completed as a whole course, or in sections determined by the needs of the district. DIP consists of a coordinator’s handbook, and three units of instruction. Each unit of instruction is further divided into modules, which contain reading material, individual or small group activities, and appropriate tools for feedback. Many modules are given in a scenario which models an actual school district, which makes the exercises practical and realistic for the participants. The materials are designed to be conducted with the supervision of a coordinator. The developers intended the instruction to require little prior knowledge of the content area, and the coordinator should be able to facilitate the class with only having worked through the material as a member of a training group. The coordinators main purpose is to organize, guide, and monitor the activities where the participants use the supplied materials in group activities.


All DIP materials are in print form, with lengths between 155 and 259 pages depending on the unit. Costs are minimal at $8.95 per single unit, or $24.95 for the set of three. The Coordinator’s Handbook is an additional $4.50. Evaluation Method The request for proposal from the Far West Laboratory (FWL) indicates that they are looking for specific information and data to assist them in determining the future of the Determining Instructional Purposes (DIP) training program. A need for recommendations regarding the dissemination of the units and information that may persuade school administrators to purchase DIP build to one overarching question: should FWL invest the capital and resources to create and market this program? While this explanation may seem to focus on budgetary and logistical issues, in fact, the answers to all of these questions depend on the effectiveness of this program. Decisions on investment, distribution, and application must be based on data related to the ability of the materials to effectively and efficiently meet the goals of the program and impact the participants so that they are able to improve their particular focus areas. The purpose of our evaluation will be to provide the management team of FWL with the data and recommendations they need on the overall effectiveness of the DIP program. In initial conversations with FWL directors, an explanation of the importance of having a thorough course evaluation led to the decision that the goal-based model was the most appropriate. The goal-based evaluation model tests effectiveness, efficiency, and impact. From that determination, we identified three main areas of evaluation which will also be the focus of our three objectives:


1. Measure the effectiveness of the program through participant improvement 2. Assess the performance of the coordinators based on course delivery objectives and expectations 3. Determine the effectiveness, appropriateness, and user-friendliness of the program materials In order to measure the effectiveness of the program we will use several different sources and methods of data collection. Since this program has not been conducted in a real situation before, it needs to be evaluated in a practical context. FWL has provided DSCG with a test group of educators and administrators at West Florence High School in Florence, SC. West Florence High School has agreed to perform the training with 24 participants and two coordinators between the dates of January 17 through January 28, 2010 and will be provided all DIP materials by FWL. To identify if this training program has been delivered efficiently, it must be observed by the evaluators. DSCG will observe and evaluate DIP as it is administered to the West Florence test group. In addition, DSCG will use pretests and posttests given to the participants to measure the improvement of the participants quantitatively. Pretests will be delivered on the first day of instruction to gauge the participant’s knowledge level of the subject matter prior to the DIP training. Posttests will be administered on the last day of training in order to assess the impact of the training. Structured observations of the three units and every module will be used to gather accurate information on the delivery of information and instruction procedure. To assess the course materials we will use surveys given to participants and the coordinators for feedback on the quality and ease of use at the conclusion of the training.


All surveys, tests, observation sheets, etc. will be created upon the initial meeting/inbriefing with the FWL project team. This step is critical, as we need to know the areas of most importance for FWL so that our evaluation addresses each of their specific concerns.


Task Schedule According to the goal-based model the evaluator’s tasks are to collect data, analyze the data, and interpret the data from the evaluation, and create a final product in the form of recommendations to assist FWL as they determine the course they wish to pursue regarding the DIP program.
Evaluation of FWL’s Determining Instructional Purposes Training Program Task Agency Responsible Both Deadline

1) Meet with FWL management and designers to discuss DIP 2) Create surveys, pretests and posttests, observation sheets 3) Submit all data collection instruments and materials for review 4) Review data collection instruments and provide feedback 5) Make any revisions necessary on data collection instruments 6) Observe DIP training, administer pretest, posttests and surveys 7) Analyze and summarize observations and posttests 8) Provide FWL with results of DIP training 9) Prepare, and submit summative evaluation to FWL

November 1, 2010 November 15, 2010 November 30, 2010 December 15, 2010 December 30, 2010 January 17 - 28, 2010 February 10, 2010








February 15, 2010 February 28, 2010


Bidder Qualifications The Davis and Sellers Consulting Group was organized in 2010 in response to a lack of consulting and evaluation firms that specialized in educational settings. The principle partners, Farnoush Davis and Evan Sellers, have combined their years of experience with the goal of assisting educational institutions in their quest to provide successful programs that are efficient, effective, and have positive impacts. DSCG strives to provide their clients with thorough and detailed evaluations based on extensive qualitative and quantitative data and utilizes the latest research and methods to provide the highest level of service to its clients. Project Personnel Farnoush Davis, Co-Director Mrs. Davis is a (soon-to-be) graduate of Boise State University’s Educational Technology Department, and (will) hold(s) a Masters in Educational Technology (MET). Farnoush has received a BA from Azad University in English Instruction, and is also a court interpreter and refugee agency volunteer. She is the co-designer of the surveys and observation data collection forms, as well as the facilitator between her company and the contracted parties. Evan Sellers, Co-Director Mr. Sellers is a graduate of Francis Marion University with a BS in Political Science. He is currently pursuing his Masters in Educational Technology at Boise State University. Mr. Sellers has been teaching in the public school system for over 10 years and specializes in collecting and cataloging data using various technologies.


A.K. Sarvis, Administrative Assistant Mr. Sarvis will be in charge of overseeing the direction of the office and communication. He will also perform various other duties as assigned by the co-directors.


Budget The total budget for the evaluation of FWL’s DIP is (new total here). A detailed breakdown of the budget on the next page.
Proposed Budget

Personnel Farnoush Davis, Co-Director (45 days at $300) Evan Sellers, Co-Director (45 days at $300) A.K. Sarvis, Administrative Assistant (30 days at $100) $13,500 $13,500 $3,000 Total Travel and per Diem Round trip travel and lodging expenses to Florence, SC (includes per diem) Estimated mileage (300 miles at $0.45 per gallon) $1,800 $135 Total Communications Telephone (4 months at $210 per month) Postage $840 $200 Total Supplies, Material, and Photocopying Supplies and Photocopying $650 Total Total Budget $650 $33,625 $1,040 $1,935 $30,000


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