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The millennium has heralded an era of the upwardly mobile woman as she has changed the way she looks at herself and this in turn has changed the way the world looks at her. The end of the proverbial glass ceiling days are over. She went on to say that this has taken place because the gender barriers in the workplace have become a thing of the past. Also, the emergence of nuclear and dual income families have been instrumental in this transformation. The primary influencers for women are the print media, television (ads, serials), brand names, peer group, price, family and kids. Two-wheeler is one of the commonly used by the upper and middle class people. Before two decades only a few people has two-wheeler, But after the industrialization earning capacity among the middle class people has also increased. Now-a-days two-wheeler is not only bought for social status but also it is felt as a necessity with the increasing number of failings the capacity financially to buy a two-wheeler companies and their dealers have to be extra service oriented in the approach and have customer relationship as high priority. A lot of two-wheeler manufacturing companies has came into cater to the needs of the people. But the customer acceptance for the particular brand is depending not only the internal factors of the company but also external factors such as quality, price, appearance, after sales service, mileage and maintenance cost etc. The two-wheeler industry thrives in developing countries, especially in the densely populated countries like India. With income levels rising, people are opting for entry level motorcycles than scooters. The two-wheeler industry grew by 11.6% to 5.64mn units in 2003-04 from 5.05mn units in 2002-03. The share of
STATEMENT OF THE PROBLEM As our life exists in a competitive world.motorcycles in total two-wheeler sales continues to improve (76. This segment is shrinking in size because of increased affordability of people and narrowed differential between scooters and entry-level motorcycles (Scotteretes). less tiresome and a more comfortable option for both the college goer.000 units. Geared scooter volumes degrew 14% in 2003-04 to 288.4% in 2002-03) while that of geared scooters continues to be on the decline. it is necessary that we should be competitive enough to survive in this world. The gearless scooter (what the market calls a scooterette) is a safe. office goer and the convenience-seeking middle-aged women. So this study on women’s preference for two-wheeler. The study mainly concentrates on the two-wheelers preferred by women (Scotterete). This segment is witnessing decreasing trend since 1999-00. Likewise to survive in the competitive market. .6% from 74. we should be able to find out various preferences towards our products.
this study attempts to find out the factors influences the women to prefer a particular model of two-wheeler. This study enables the manufacturers to know the reason for preference towards a particular model of two-wheeler mostly preferred by women. This study also tries to bring out the importance to the media given by for women’s preference on two-wheeler. Finally. preference of two-wheeler. . SCOPE OF THE STUDY This study “Two-Wheeler preference among women” aims at finding the customer preference towards different scotterrete models availed by different twowheeler manufacturers. SECONDARY OBJECTIVES Evaluating the womens’ awareness level on two wheelers from Analyzing the preference of womens’ towards the price and features Assessing the effectiveness of advertisement and media for To know the motivating factors that influences the womens’ to buy To find out if there is any relation between personal factors and various manufacturers. the two-wheeler. of two-wheeler.OBJECTIVES OF THE STUDY The study focuses its attention on the following: PRIMARY OBJECTIVE Evaluating the preferences of women towards selection of the twowheeler at Coimbatore City. Also the study gives an overall lookout on the different models available for the category. preference of two-wheeler.
Marketing research is defined as systematic gathering. When we talk about research methodology we not only talk of the methods were in the content of our research study. SECONDARY DATA Secondary data where also collected for the study from Magazine.RESEARCH METHODOLOGY Research Methodology is a way to solve the research problems. Journals and related study. RESEARCH Research refers to a search of knowledge. how research is done scientifically. It may understand as a science of studying. SAMPLING PROCEDURE Convenience sampling technique is to adopted to select the representative sample. TOOLS USED ARE 1. The sample questionnaire enclosed. Percentage analysis 2. The sample size consist respondents residing in and around Coimbatore who where using scottretes. Questionnaire was designed in a systematic manner to collect the information from the respondents. SOURCE OF DATA The research had used both primary and secondary data. PRIMARY DATA Questionnaire was the main tool for collection of the primary data. recording and analyzing of the data preference of twowheeler among women. Chi-square analysis . This study gives emphasis to the women attitude towards different two-wheelers.
QUESTIONNAIRE A STUDY ON TWO-WHEELER PREFERENCE AMONG WOMEN IN COIMBATORE CITY 1) Name 2) Age (a) Upto 18 (a) Upto HSC Level (d) Technical Course 4) Status (a) Student (d) House wife 5) Marital Status (a) Married 6) Size of the family (a) 1-3 members members 7) Family income per month (a) Below 5000 (b) 5001-10000 (c) 10001-20000 (d) Above 20000 8) How many two wheeler you own (a) One (a) Scooty pep (d) Kinetic Honda (b) Two (b) Honda Activa (c) More than two (c) Honda DIO 9) Which model of two wheeler you posses? (e) Others…………… (b) 4-6 members (c) More than 6 (b) Unmarried (b) Employee (e) Others (c) Professional (e) Professional Course (f) Others (b) 18-25 (c) 25-45 (d) Above 45 (c) Post Graduate 3) Educational Qualification (b) Graduate Level : .
10) Purchased (a) Newly (a) Petrol (a) Cash relatives 13) If on Loan /Pvt Finance purchase. the interest charged by the bank / financier is (a) No interest (a) Nil (a) Relatives (a)Press literature (e) Others 17) What factor influenced you to purchase your two wheeler? (a) Brand name (e) Others [specify] 18) To what extent do you give preference for user friendliness? (a) Great extent (a) Yes (a) Personal use (a) 1-3 years (a) Yes (b) Some extent (b) No (b) Office use (b) 4-5 years (b) No (c) Both (c) More than five years (c) No opinion 19) Do you give more preference for style and look of the two-wheeler 20) Purpose of your two wheeler 21) How long you have been in possession of two wheeler 22) Have you changed the brand? (b) Fuel efficiency (c) Price economy (d) Status (b) Low (b) Low (b) Friends (b) Radio (c) High (c) High (c) Distributors (c) TV (d) Very high (d) Very high (d) Others (d) Company 14) Service charge and documentation charge paid by you is 15) Who influenced you to purchase the particular brand 16) If the source of the information is advertisement [mention] (b) Second hand (c) LPG (b) Bank loan (c) Private finance (d) Friends & 11) Fuel used in your two wheeler 12) State the mode of purchase you preferred .
23) Which make do you prefer (a) Indian 24) Reason (a) Fuel efficiency [specify] 25) Do you wear helmet? (a) Yes (a) 50 to 60 kms kms 27) Yearly maintenance cost of your two wheeler is (a) Upto 1000 2000 28) Your opinion about the cost of maintenance (a) Very high (b) High (c) Reasonable (d) Low (b) 1001-1500 (c) 1501-2000 (d) Above (b) No (b) 61to 70 kms (c) 71 to 80 kms (d) Above 80 26) What is your expectation about mileage per litre petrol? (b) Cost (c) Quality (d) Others (b) Foreign (c) Foreign collaboration 29) How do you feel about the tax and insurance charges paid for the two-wheeler (a) Reasonable (a) Very high (a) Yes (a) Heavy price Others 33) Are you satisfy with the guarantee provided by the company (a) Highly satisfied Dissatisfied (e) Highly Dissatisfied 34) Do they provide after sale service? (b) Satisfied (c) Moderate (d) (b) Affordable (b) High (b) No (b) Less mileage (c) Low speed (d) (c) Moderate (c) Reasonable (d) High (d) Low 30) Your level of satisfaction with your brand 31) There is any complaint in your two wheeler 32) If yes. frequency of complaints are due to: .
will you prefer the same brand? . why? (a) Heavy price Others 39) In your opinion possession of a two wheeler is a (a) Necessity (d) Economical (e) Luxurious 40) Suggestions if any: ………………………………………………………………………………………… ………………………………………………………………………………………… ******* (f) Unnecessary (b) Status (c) Convenience (b) Less mileage (c) Low Speed (d) (b) Three (b) No (b) No (c) More than three (d) Nil 36) Are you satisfied with their after sale service 37) If you buy a new motor cycle.(a) Yes (b) No 35) If yes the number of free service provided: (a) Two (a) Yes (a) Yes 38) If No.
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