What is Twitter?
An Information Network
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called tweets. – Wikipedia
Tweets & Tweeps
Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps (Twitter + peeps).
Who Uses Twitter?
Everyone! From Dell, which reported $9m of its 2009 sales coming directly through Twitter and Facebook to protesters who used it to organize the 2011 Egyptian protests. The service has also been used in Legal Proceedings Education Emergencies Survey Opinion Campaigning Public Relations Reporting News Fundraising
How Do You Use Twitter?
1. Go to Twitter.com and sign up for a free account.
You must have an email address, and it helps if you have a image that best represents you.
2. Work on your ‘bio’. You want to make it eye catching and interesting. Do
it just right and it will help you build up followers. Bear in mind that a bio can only be up to 160 characters long, so you’ll have to keep it short and to the point. Don’t worry about typing your real name or website URL here. That information can be typed into separate fields under Settings.
3. Figure out who to follow. You will probably find that you know quite
a few people on Twitter. Using the 'Who to Follow' page, you can find people you know through your various Gmail, AOL, MSN, Hotmail and Yahoo! accounts.
'What's happening' text box and then click on the 'Tweet' button. Note that tweets are limited to 140 characters or less; otherwise, the "Tweet" button will gray out. A countdown is offered to help you keep track of the character count of your tweets.
4. Tweet. If you want to let your followers know what you are doing, type it in the
Time to Tweet!
Click '@Mentions' to see if there are any replies to any of your 'tweets'. When tweeting, using '@' followed by a username (with no spaces) in your tweet will send a mention to the user you choose. For example, '@username' will send a mention to 'username', and the entire tweet will show up in his '@mentions' section.
Prefacing a word with a '#' will create a hashtag. A hashtag makes a certain word easily searchable. Some Trending Topics will include hashtags, thus making it easier for users to tap into a Twitter-wide conversation regarding a single matter of interest.
• A prime example of the usage of hashtags can be seen with Major League Baseball, which uses team-name hashtags (#Mets, for example) to pull together lists of in-game tweets, which it displays on it’s website.
DMs are Direct Messages. They go straight to the intended person that you are messaging. It utilizes an inbox and outbox system, but you are still limited to using 140 characters; you are also limited to users who follow you. DMs cannot be seen by anyone other than yourself and the chosen recipient, and are thus more personal.
Learn the Lingo
Retweet or "RT" - taking a tweet from one user and posting it yourself, automatically crediting the source, so that all of your followers can see the tweet. Tweet - a Twitter single update of 140 characters or less, which include @Mentions to other users, hashtags, external links, or simply regular text. TweetUps - Using Twitter to meet with other Twitter folks. Trending Topics (TTs) - Trending Topics are a range of subjects which many users across Twitter are talking about simultaneously. Clicking on a Trending Topic in the list will bring up a range of tweets mentioning the matter of interest, and for each Trending Topics, there will be up to three 'Top Tweets'. These are tweets which are relevant to the Trending Topic, that have been retweeted more than 150 times. Lists - Users can organize the people they follow into 'Lists' of businesses or personalities which are related in some way. For example, a user could list all of the NPOs and charities they follow into a single List, for easy reference. Promoted Tweets - A single Trending Topic which a company or organization can pay to 'trend,' as to gain attention and traffic from Twitter users worldwide.
Build your following, reputation, and customers’ trust with these simple practices: 1. Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them! 2. Listen. Regularly monitor the comments about your company, brand, and products. 3. Ask. Ask questions of your followers to glean valuable insights and show that you are listening. 4. Respond. Respond to compliments and feedback in real time 5. Reward. Tweet updates about special offers, discounts and time-sensitive deals. 6. Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business. 7. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers. 8. Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
http://business.twitter.com http://www.wikihow.com/Use-Twitter http://www.Wikipedia.com http://www.jeffbullas.com/2011/03/15/twitter-reveals-its-latest-growth-numbers www.twitter.com/#@leeamoran