How Does Color Affect Learning? 1.

Color Encourages Learning o Children learn and retain information longer when color is used in educational material and in the classroom. Eighty percent of the brain receives information visually. Color stimulates the visual sense and encourages the retention of information. Different Colors Cause Different Moods o The colors red, orange and yellow stimulate and increase brain activity. The colors green, blue and violet induce relaxation. Teachers can design classroom decor toto match either an active or relaxed style of learning. Classroom assignments and presentations can use color to enhance learning. Children that are overly stimulated could benefit from the relaxing colors. Children with attention disorders can benefit from brain stimulating colors. Children Remember Colors Better Than Verbal Cues o A study conducted in 1999 by Vuontella, showed that children remembered color cues better than verbal cues. Combining lesson material with colors can help children to memorize information. For instance, flash cards with facts can be presented with colored back grounds. Each fact can have a different colored background. The students will associate the color with the fact, helping them to recall the information. Color and Creativity o Color inspires creativity and encourages students in coming up with new ideas. The use of color not only assists students in artistic projects, color stimulates creativity thinking towards story writing and helps students to evaluate and solve questions. Colored Writing Utensils o The simple adjustment to classroom instruction of allowing students to use various colored pens and pencils to complete their schoolwork, has proved to motivate students to do their schoolwork. It also hold the student's attention span for longer periods of time, and helps to retain classroom information. Color at Home o Parents can create a creative environment in the home to inspire creativity and learning. Starting at infancy, a colorful bedroom is beneficial to the learning of a baby. Babies that have colorful bedrooms, increase intelligence at a faster rate than babies who do not have colorful bedrooms. The use of colorful toys and decor for infants and children alike, creates a fun environment as well as a learning environment. Color can affect mood. Warm colors can induce a comfortable feeling and bright colors can induce the feeling of excitement. Adults and Color o The benefits of color on learning does not only pertain to infants and children. Color affects adults in the same ways that it affects children. Color should be used in college classrooms to assist in learning. Places of entertainment such as restaurants, often use color to entice a fun experience. The fast food chain McDonald's knew what they were doing when they designed their restaurant red and yellow. Two colors THAT EXCITE AND STIMULATE THE BRAIN

All these symbolic connotations are perfectly visualized by Claudia Cortes in her Color in Motion. Which color is suitable for which purpose? Sometimes finding the right color combinations can be really hard. For example. redviolet. The color wheel (See Figure 1) shows us which colors are opposite to each other on the wheel. Then follows the third generation or third level: yellow-orange. blue-violet. Color theory in a wrap To learn about color. Red is the color of blood. we can divide colors into warm or cold colors. blue-green. We say that an orange is 'orange'. you have a starting point. These are called complements. blue stands for sky. especially if you have to start a project from scratch. They also have several meanings. It reflects freedom and peace. Blue is the opposite of orange. protective. We start with the three primary hues: yellow. yellow-green is the opposite of red-violet. authoritative or technical. . a house-style or branding guidelines. red and blue. those derived from red are warm colors. Does your house-style need cold or warm colors? Colors reflect a certain personality. But if it s your job to design that house-style. the first thing you should do is decide which style the logo should reflect. It's only when we are actually drawing or painting that we realize how much value color brings to our daily life. a real treat for the eye (the eye has its claims too). But is it really orange? How do we know? We cannot get outside of our eyes or brain to find out. Next we have the three secondary hues: orange. red-orange. These are the basic building blocks of color. but it can also mean cold. but it also means hot. It symbolizes a certain mood. it is a mental sensation. dynamic. violet and green. color vanishes. a reaction of our brain. red is the opposite of green. most of which are closely connected to each other. We take colors for granted. commanding or alert. you first need to understand the structure of color. A color wheel shows us how color is structured. heaven and water. and yellow-green. And with style comes typefaces and colors. Color plays a major part in all this. derived from blue are cold colors. it reflects courage.All important but often elusive: tips on creating your next color palette Color is a subjective experience. romance. Furthermore. vital. but we do know that when the sun or light disappears. If your client already has a logo. The colors on the bottom right.

choose a set of colors that fits with your client's logo. but sometimes grey can be stylish too. Color One could be a complement of Color Two or Color Three. First. white symbolizes purity and elegance. if you have a set of three colors. It can get your design totally out of balance. it all depends on the circumstances. As with any design endeavor. (See Figure 2) Using contrasting colors is important to achieve an interesting well-balanced design. make sure that the eye has some resting place in your layout. it will loose its style and personality. try to have two light colors and one darker color. Colors effect us psychologically regardless of any symbolism. because in some cases they don't apply. you get a stronger brand or identity. When you choose your shades. we consider those meanings when we judge an artwork or design. In other words. medium light color and a dark color. This way. white is also a color for death and mourning. besides using the . in many Asian countries. Too much contrast can result in a restless or even aggressive design. The overall use of too many colors could result in chaotic and unintended effects. it all depends on how we apply it in our design. it might be advisable to have one complementary color. but if so. We all prefer bright vibrant colors over dull grey. it depends on the circumstances. What makes a nice well-balanced color combination? To define the colors for your project. Darkness will always suggest danger and mystery. (See Figure 3) It might of course be your intention to achieve this effect. black may signify mourning. You see. and secondly. For example. Whether consciously or unconsciously. For example. However. in most Western cultures. For example. But we should also be aware of the fact the meanings of color are different depending on the culture. cleanliness. For instance. Or you can have a light color. This color set should be limited. there are a few things you should keep in mind. These generally accepted meanings often play a role in determining whether we like or dislike what we are looking at. Using complements is not exactly necessary but it can help you achieve nice results. but you ought to consider them. but a tuxedo is also black and it signifies elegance. make sure that you don t only understand the psychological effects of colors but that you also know the nuances of the culture and audience you are designing for! This way you ll have a better chance of success in achieving the emotional impact you want. Alternatively. Color One should be in contrast with the Color Two and Color Three. there should be enough contrast.You may not be superstitious or believe that colors have actual meanings. A rest-point is (I believe) necessary to keep it all in balance. and used for funerals.

Always keep your eyes open for color combinations that you like. One might like the combination while another doesn t. For example. after all. pay attention to the vibrant colors of nature. If colors are wrong applied or don't go nicely together. use the lighter color for the bigger areas like the background and the most vibrant color on the items where you want to attract the attention to. and most importantly. Color inspiration It's been said before. If you get stuck. we all have different meanings of what is attractive and what isn't. Yet still. Try using them in the right proportions. by following these simple guidelines. You have to be sure to apply them in a subtle way. So what makes you have 'good taste' in colors? Tastes differ. Examine photographs. you ll have a better chance of achieving the optimal result.right color combinations. but there s a bit of a catch to this method. you should also think on how you dose these colors. The middle colors can be used for the text and other items. colors are a subjective experience. It's up you to find out what is suitable or not. like the logo or title. Using one complementary color can even increase the ultimate effect. keep experimenting! . you might find Adam Polselli'sGet The Look a nice source of inspiration on the latest color trends and styles. Luckily. If you excagerate and get it out of proportion things will get too overwhelming (See Figure 5). but bears repeating: inspiration can come from anywhere. they can make your design rather unharmonious. the world would be unbearable if there wasn't some general agreement.