Honda Motor Company

Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States.Honda is the sixth largest automobile manufacturer in the world. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D

From a young age, Honda's founder, Soichiro Honda (had a great interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered them in races. A self-taught engineer, he later worked on a piston design which he hoped to sell to Toyota. The first drafts of his design were rejected, and Soichiro worked painstakingly to perfect the design, even going back to school and pawning his wife's jewelry for collateral. Eventually, he won a contract with Toyota and built a factory to construct pistons for them, which was destroyed in an earthquake. Due to a gasoline shortage during World War II, Honda was unable to use his car, and his novel idea of attaching a small engine to his bicycle attracted much curiosity. He then established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle shop owners across Japan to take part in revitalizing a nation torn apart by war, Soichiro received enough capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of Honda Motor Company, which would grow a short time later to be the world's largest manufacturer of motorcycles by 1964. The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963 Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket the first production car from Honda was the S500 sports car, which followed the T360 into production in October 1963. Its chain driven rear wheels point to Honda's motorcycle origins

CORPORATE PROFILE Honda Motor Co. In addition. since its establishment in 1948. The Joy of Selling and The Joy of Creating. Honda develops. study is limited to the different schemes available under the mutual funds selected. Research methodology carried for this study can be two types 1. Ltd. Limitations • • • • The The The The time constraint was one of the major problems. or coming into contact with our company.. directly or through or products. to earn the Company an outstanding reputation from customers worldwide. study is limited to selected mutual fund schemes. manufactures and markets a wide variety of products. SECONDARY: The secondary information is mostly taken from websites. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person. books. should share a sense of joy through that experience. Manufacturing and distribution: Strengthening our manufacturing system from the perspective of our customers and the environment . METHODOLOGY To achieve the objective of studying the stock market data has been collected. In line with these basic principles. Based on this. for worldwide customer satisfaction. lack of information sources for the analysis part. ranging from small general-purpose engines and scooters to specialty sports cars. operates under the basic principles of "Respect for the Individual" and "The Three Joys" — commonly expressed as The Joy of Buying. "The Three Joys" expresses our belief and desire that each person working in. The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price. trusting each other as equal partners in order to do our best in every situation. With a global network of 492* subsidiaries and affiliates accounted for under the equity method. Secondary PRIMARY: The data. In this project the primary data has been taken from HSE staff and guide of the project. etc. which has being collected for the first time and it is the original data. journals. the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society. Primary 2.

Honda has pursued local production from its early days. In 2009. Honda established a manufacturing system that rapidly and flexibly responds to customer requests at all production bases around the world. Moreover. By focusing on localization early on. even in the areas of development and sales. Motorcycle plant (Thailand) . To deliver products that satisfy customers in all regions. we are striving to further improve the quality of our products and minimize our environmental footprint during manufacturing.S. Meanwhile. Through improved production systems that take into consideration regional characteristics and enhanced environmental measures. we began operations at the Ogawa plant in Japan with extremely high resource and energy efficiency.Customer needs vary depending on the region. With this manufacturing system. Thin-membrane solar cell panels at Dongfeng Honda (Wuhan. China) Strengthening manufacturing capabilities and environmental measures on a global basis Based on its commitment to build products close to the customer. We first began overseas motorcycle production in Belgium in 1963 and became the first Japanese automaker to produce automobiles in the U. in 1982. we will flexibly and effectively provide high-quality products in an environmentally responsible way. we are promoting the installation of solar panels at our offices and plants. we have been working on establishing a mutually complementary parts and vehicle manufacturing network among countries within a region so that we can respond to changing demand in each region more effectively and flexibly. We have also centered on activities that improve quality at production bases around the world and that reduce environmental impacts during manufacturing and distribution. we have been able to respond to changes in product demand and supply more promptly and increase our quality and cost competitiveness in each market.

With the proactive use of IT and other technologies. more rewarding lifestyles.” To receive such a comment from customers. Providing inspiration and joy to our customers around the world “My next car will be another Honda. Honda will further strengthen its efforts to address environmental issues and provide products that accommodate the diverse needs of customers in each region. Honda established an environment that ensures prompt and efficient after-sales service by providing global training programs to further enhance service and also by introducing more IT-based tools and equipment.) . In this way. the Honda brand stays a step ahead of the diverse needs of Honda customers. Honda enhances its product lineup by providing models with improved environmental performance and attractive values to cultivate new markets. Honda and its dealers around the world put their best efforts into all stages of customer satisfaction activities from sales to after-sales service. Moreover. Honda will strengthen its sales and service systems and capabilities. Honda would like to provide its customers with joy and excitement beyond their expectations. Honda products enhance customers’ enjoyment of life. After-sales service (U. always offering new possibilities for richer. Accordingly. In addition to supplying products in response to regional needs throughout the world.K. At the same time.Power products assembly (France) Enhancing customer satisfaction with warmth and sincerity By creating products and services that highlight the core values that make Honda unique.

Honda's belief is that well built products will sell themselves. Honda released The Impossible Dream a two-minute panoramic advertisement filmed in New Zealand. they produced the advert. In 2003. A post 2005 style Honda dealership in Moncton. To make the ad. The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking the tagline..[69] In 2004. To the chagrin of the engineers at Honda. "Isn't it nice when things just. usually immediately followed by a shortened version of the 2005 Impossible Dream advert. . Japan and Argentina which illustrates the founder's dream to build performance vehicles. work?" It took 606 takes to get it perfect. Mr. They have never used this slogan to sell their products. the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from a Europe Domestic Market Honda Accord (upon which the USDM Acura TSX is based). Honda released its Cog advertisement in the UK and on the Internet..Serving dealership customers (Japan) Marketing Honda's official slogan is "The Power of Dreams". all the parts were taken from two of only six handassembled pre-production models of the Accord. Canada In December 2005.

Diversification The nuclear weapon in your arsenal for your fight against Risk schemes. For example. and benefits applicable specifically to open-ended schemes. When you buy in to a mutual fund. involving Rubik's cubes. An investor can buy in to a portfolio of equities. The 90 second advert features large scale puzzles. ADVANTAGES OF MUTUAL FUNDS IN HONDA There are numerous benefits of investing in mutual funds and one of the key reasons for its phenomenal success in the developed markets like US and UK is the range of benefits they offer.While singing the song "Impossible Dream". powerboats — even lawnmowers. with Garrison Keillor saying "I couldn't have put it better myself" as the song ends. The benefits have been broadly split into universal benefits. etc. then goes over a waterfall only to reappear piloting a hot air balloon. waving hello to an astronaut suit that resembles him. Honda released its Hondamentalism campaign. etc. depending upon the investment objective of the scheme. large shapes and a 3-dimensional puzzle. then a powerboat. which are unmatched by most other investment avenues. In late 2006. i. whether it is for bikes. The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine.e. bonds. We have explained the key benefits in this section. a man reaches for his racing helmet.demonstrating a hybrid engine. while Garrison Keillor ruminates on progress. It is the Fund Manager's job to (a) find the best securities for the fund. Honda released . then rides a succession of vintage Honda vehicles: a motorcycle. shares. focuses on their strengths in racing and the use of the Red H badge — a symbol of what is termed as "Hondamentalism". Universal Benefits Affordability: A mutual fund invests in a portfolio of assets. both debt and equity. leaves his trailer on a mini bike. Honda also sponsored ITV's coverage of Formula One in the UK for 2010.At the beginning of 2008. Honda released an ad with ASIMO exploring a museum. looking at the exhibits with almost child-like wonderment (spreading out its arms in the aerospace exhibit. It concludes with the tagline: "More forwards please".TheadvertoutlinesHonda'senvironmentalresponsibility.). an investor can invest his money in a Growth Fund (equity scheme) and Income Fund (debt scheme) depending on his risk appetite and thus create a balanced portfolio easily or simply just buy a Balanced Scheme.the ProblemPlayground. and (b) keep track of investments and . which would otherwise be extremely expensive. However they had announced that they would not continue in 2008 due to the sponsorship price requested by ITV being too high. cars. you are handing your money to an investment professional who has experience in making investment decisions. In May 2007. a hydrogen powered car. given the fund's stated investment objectives. applicable to all schemes. then a car. more efficient solar panels and the FCX Clarity. Professional Management: Qualified investment professionals who seek to maximize returns and minimize risk monitor investor's money.

Honda's product lineup consists of mostly small to mid-size.[16][17] In November 2009 the Nihon Keizai Shinbun reported that Honda Motor exports have fallen 64. Nissan. economy in June 2008. were still not immune to the global financial crisis of 2008. as these companies reduced their profitability forecasts. Honda. Secondly. Honda presented the Li Nian ("concept" or "idea") 5-door hatchback and announced that they were looking to develop an entry-level brand exclusively for the Chinese market similar to Toyota's Scion brand in the USA. Honda's sales were up almost 20 percent from the same month last year.[14][15] Analysts have attributed this to two main factors. First. Current market position With high fuel prices and a weak U. over the last ten years.[18] At the 2008 Beijing Auto Show. Nonetheless. Honda has designed its factories to be flexible. as and when required. Honda reported a 1% sales increase while its rivals. and Toyota. in that they can be easily retooled to produce any Honda model that may be in-demand at the moment.S. The Civic and the Accord were in the top five list of sales. have reported double-digit losses.changes in market conditions and adjust the mix of the portfolio. The economic crisis has been spreading to other important players in the vehicle related industries as well. highly fuel-efficient vehicles.1%.[19] The brand would be developed by a 50-50 joint-venture established in 2007 with Guangzhou Automobile Industry . including the Detroit Big Three and Toyota.

with an annual sales plan of 40..000 units. Technology 1. Automobiles Honda BRIO Makes World Premiere in Thailand Bangkok.Group Types of products:1. Automobiles 2. Power Products 4. cabin comfort and fuel-efficiency in Thailand. unveiled its highly-anticipated Honda BRIO which makes its world premiere debut.7 yen) . The starting price will be 399.Honda Automobile (Thailand) Co. Thailand. The latest innovation from Honda is expected to raise the bar and set a new standard for eco-cars in terms of design. March 17. (HATC). 2011 .900 baht. Motorcycles 3. Ltd. packaging. Honda's automobile production and sales subsidiary in Thailand. (1 baht = approximately 2.

similar to that seen in the first Jazz. Being developed as a commuter car which is easy-to-use even in urban areas. with a torque converter unit.Honda BRIO is being developed with Honda’s advanced technologies. Its fuel economyenhancing technologies and nimble performance makes the compact car enjoyable and fun to drive. The BRIO is equipped with Honda’s 1. one of the priorities was to give Jazz customers an automatic transmission that would not impact on fuel economy or CO2 emissions. Honda thoroughly pursued the creation of an advanced exterior form. Honda Geneva 2011 March 1. while further advancing Honda’s “man maximum. 2011 A Revised Jazz with a New CVT Gearbox The Geneva Motor Show is the European motor show debut of the revised Honda Jazz and marks the return of a CVT automatic transmission to the endlessly flexible B-segment hatchback. This i-VTEC engine combines stress-free driving throughout the rpm range with outstanding fuel economy of 5 liters/100km*2.2-liter 4-cylinder i-VTEC engine delivering 90 horsepower. machine minimum” concept*1. Emissions from the Brio meets the stringent Euro 4 emission standards. New CVT Automatic Transmission When Honda’s engineers set about revising the popular Jazz model. The torque . the Honda BRIO adopts an easy-to-handle compact body while ensuring sufficient cabin space achieved through highly efficient packaging. which is compact while asserting a strong presence. The solution they came up with was to combine a Continuously Variable Transmission. With this vehicle.

S. low stress driving experience of an automatic.Featuring the widest array of engine choices available in its class. February 17. giving improved parking speed drivability and better highway fuel economy. Equipped with a 1. Both the Civic HF and Civic Hybrid models will be equipped with aerodynamic components for improved efficiency and Honda ECO Assist™ technology. the Civic HF is targeted to earn EPA-estimated fuel economy1 of 41 mpg on the highway. Calif. the 2012 Civic is designed to even better meet the diverse needs of the compact-vehicle buyer when it launches this spring. The entire redesigned ninth-generation Civic lineup will become more fuel efficient with two models – the all-new Civic HF and the Civic Hybrid – each delivering fuel economy estimates of more than 40 mpg on the highway. Fuel Economy and Performance Two models offer 40+ mpg TORRANCE. The 2012 Civic Hybrid.. without compromising its environmental performance. ll-New 2012 Honda Civic Emphasizes Style. the economical Civic HF model will be the most fuel-efficient gasoline-only powered Civic in the lineup when it launches this spring. 2011 . It meant customers could benefit from the smooth.8-liter i-VTEC engine.. 2012 Hc Built on the tradition of Honda fuel efficiency. is expected to achieve an EPA-estimated city/highway combined fuel economy1 of 45 mpg.converter replaced the start clutch arrangement of the previous CVT unit. which will be outfitted for the first time with a lithium-ion battery and a larger 1.A.5-liter i-VTEC engine. an improvement of 4 mpg compared to the current Civic Hybrid. U. an innovation that can enhance efficient .

from the hybrid sedan to the sporty Si model. two sporty "Si" performance versions. an improvement of 3 mpg when compared to the current model. . alternative fuel and long-term value. Civic Si is targeted to achieve an EPA-estimated highway fuel economy1 of 31 mpg. The new engine is anticipated to deliver 200 horsepower with 170 ft-lb of torque. more powerful 2. Civic Coupe and Civic Natural Gas models will all be equipped with the Honda ECO Assist technology. The 2012 Civic lineup includes a sedan and a coupe with conventional gasoline models.. the Civic Sedan.Inc. sporty performance." said John Mendel. an increase of 2 mpg when compared to the current model. Along with improved fuel economy." In addition to the Civic HF and Civic Hybrid models. Even with the larger engine and a 22 percent increase in torque. The Civic Sedan and Civic Coupe achieve an EPAestimated fuel economy2 of 39 mpg on the highway. executive vice president of sales for American Honda Motor Co.8-liter i-VTEC™ 4-cylinder engine · 5-speed automatic transmission · ECO Assist technology · EPA-estimated Civic HF highway fuel economy: 41 mpg · EPA-estimated Civic Sedan and Civic Coupe highway fuel economy: 39 mpg 2. smart packaging. Sedan.vehicle operation while providing feedback to promote more efficient individual driving styles. particularly with the Civic Si. Civic HF. Coupe and Natural Gas Specifications · 140 horsepower. The Civic Natural Gas vehicle is anticipated to earn a 7 percent improvement in fuel economy compared to the current model. along with one hybrid and a natural gas alternative-fuel variant. Civic Coupe and Civic GX Natural Gas models are also estimated to achieve improved fuel economy compared to the current models. the new Civic lineup also delivers more performance. we are emphasizing improved fuel economy across the board. The Civic Sedan.4-liter engine as well as a new 6-speed manual transmission. "For the ninth-generation Civic. "The Civic is the only model in the industry that can deliver on all fronts – fuel economy. The Civic Si sedan and coupe models will be equipped with a larger. a new "HF" high fuel economy version.

based on preventing accidents from happening in the first place. At Honda. compact. Till date we have 125 Riding Trainer across India TYPES OF BIKES 1. DIO Ex SHOWROOM PRICE [IN RUPEES] 47. computer driven machine that puts riders in real life road traffic situations through a wide variety of options. minimizing injury in the unlikely event of an accident and our Driving Safety Promotion operations.Safety:- Enhancing safety on the roads is one of Honda's top priorities. share with the consumers and society. Honda is actively involved with driving education across the world for promoting traffic safety.206/- . » The Honda Riding Trainer The Honda Riding Trainer is a state-of-the-art. offering the user a safe way to experience hazardous situations. so as to ultimately achieve maximum riding comfort for its customers. Educating the world. It also gives beginners a chance to practice clutching and other motorcycle operations before riding an actual motorcycle. we use a three prong approach. users can repeatedly play back and view from various angles the dangers concealed in road traffic and the processes leading to accidents and hazardous situations. confirming them with their own eyes. Further. The Trainer therefore allows users to deepen their understanding of safety and functions as an effective training tool for hazard prediction for all riders from beginners to advanced riders. Honda's safety philosophy emphasizes the development of appropriate technologies for its products. The Riding Trainer can reproduce various traffic situations that occur on roads. Honda was the first manufacturer in Japan to develop and apply the anti-lock brake system. We firmly believe that the realization of a comfortable and an enjoyable mobile society depends on the mutual trust that automobile manufacturers like us.

032/53.550/72. DAZZALLER 76.598/52.2. UNICORN 7. SHINE 5. STUNNER 6.276/62. TWISTER STAFF IN BELLARY CITY:- .436/53.058/- 3. AVIATOR 4.

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