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ALSiNCO represents, markets, and distributes, as exclusive representative and
distributor, international, sports non-athletic footwear brands in Greece and Cyprus. Also is engaged in the retail distribution of fashion footwear by managing the Shooz! retail chain. ALSiNCO was founded in 1992 by its current President and C.E.O., George Avramidis and after several share capital increases was incorporated as SA. In March 2002 the company was listed in the Athens Stock Exchange. During its 14 year course, ALSiNCO ´s growth is remarkable, not only regarding its financial and market figures, but mainly regarding the expansion of its brand portfolio. Strategic alliances and collaborations were established with multinational companies owing internationally renowned brands, thus enabling the company to offer a wide variety of brands and styles, high quality and affordable prices to its customer base.
…who we are
Shooz represents a true value
experience, offering a wonderful assortment of footwear and accessories at truly unbelievable prices.
Shooz store design & concept is fresh,
attractive and very efficient in its approach.
The attractive and fashionable shoes
are displayed in a very clear and orderly fashion within each of the departments, allowing customers to easily find their desired choice.
…company key facts & figures
Country of Origin:
Type of Company: Company Owned Units: Franchise Units: Outlet Stores: Soft Shops – Corners: Company Owned Network: Currently Operating in Countries: Expansion:
Greece 1998 2002 S.A. 4 3 2 3 40% Greece Worldwide
Currently the Shooz! Network consists of:
10 Shooz! Boutique stores
2 Shooz! Outlet Stores
all over Greece and growing Location of stores: commercial and busy streets in the big urban and suburban centers
All in all, a sound network that guarantees the market visibility of the concept
…what we do
We understand the needs for excellent quality and modern shoes that exist in each
Our strongest point is the excellent customer service as well as the big variety of
products offered in accessible prices.
The basic concept behind each new Shooz! Boutique store is the adoption of a
fashionable brand image corresponding to the international image that
international brands communicate.
Our top priority is Customer satisfaction Commitment to our set objectives
Teamwork and collective effort
Ongoing training and development of our personnel to continuously improve
Dedication and commitment to the markets we serve and the brands we manage continuouslyAnalyzing and monitoring the fashion trends - both locally and
Continuous development of our product and brand portfolio
Customer service of excellent quality. Well-developed organizational strategies to ensure success
Development of a relationship based on mutual trust between us and our
Offering fashionable collections of footwear and various accessories to all sales
We consistently try to achieve the complete satisfaction of our customers’ needs by analyzing local and international fashion trends, constantly updating our
The mission of our company is to create a product that responds to the needs and “wants”
Our goal is to strengthen our position against
competitors, by firmly establishing the brand
name of our company, and ensuring that our customers recognize our products.
The ethical foundation of Shooz is based on corporate social responsibility. As a
responsible business we have adopted our role in the communities in which we operate.
We are working towards sustainable responsibility, operate and encourage
corporate recycling programs and try to be a fair partner to everyone connected with our network.
The dominate point of dress, the shoes are not only for basic and practical usage
there are also symbol of social status , the romantic session fairytales and myths, erotic fetishes objects of art or issue of art, a major part of fashion industry but most of all an innocent female necessity. The design department creates and develops new models daily to satisfy the needs of the modern dynamic woman who are always looking for something completely unique. From the beginning to the end of production the finest equipped technological factory and well trained stuff provide high quality products which cover the expectation, qualification and standards or shooz!
…boutique store facts & figures
Store Front: Style: Colours: Materials:
central International high fashion brands an average of 80-100 sq.m. 6-10 m minimal white, grey metallic silver glossy white wood
Using sophisticated procedures and
high-end technology enables our qualified support team to be “Your Partner” lending you a hand whenever needed.
P & L Analysis:
provided provided provided provided provided provided provided
International expansion is not only a dream, but also a necessity in today's global economy. In this view we are granting rights for the development of a specific territory, which in most cases would be a whole country. The master franchise differentiates itself from a normal single unit franchise in that our partner will actively take our place as a franchisor inside his market and will act as being the mother company itself, developing not only its own shops, but also a network of sub franchised Shooz! shops under its guidance and support.
…Master Franchise – The Opportunity
The Shooz! master franchisee can/has the option to develop:
A solid company-owned and operated network of Shooz! concept shops. A wholesale network of exclusive distribution sales points inside the territory. Soft shops, corners or shop in shops inside major department stores. A strong franchise network of sub-franchised shops owned and operated by motivated
…Master Franchising in Action!
Shooz! grants the master rights for a given territory to a partner, Franchisee. This master franchisee has the right to exploit and develop his own market.
Shooz! and the master franchisee sign a master franchise agreement which
regulates the terms and conditions of the cooperation. Part of this agreement is also a mutual agreed development plan. This development plan quotes the estimated progress of development regarding new sales points inside the master franchisee’s territory in a specific timeframe.
In general, the following master franchise key terms apply:
Term of master franchise agreement is normally between 9-12 years (with an option of
renewal). The term may vary from country to country depending mainly on the real estate lease terms and on other factors of the local market. Master franchise rights: In order to activate the right of master franchising, thus granting licenses to sub franchisees, it is mandatory to operate a successful pilot shop for a reasonable period of time inside the territory, before starting to develop a network of franchises. Territory: Normally a whole country, but this varies depending on the size as well as on other factors that may characterize a territory or a geographical region.
A business relationship directly with the mother company. Our new partner has the right to operate one Shooz! store inside the territory.
The majority of franchisees start out by owning one Shooz! store
…Direct or Single Unit Franchise
In general, the following direct franchise key terms apply:
Term of franchise agreement is normally between 9-12 years (with an option of renewal).
The term may vary from country to country depending mainly on the real estate lease terms and conditions as well as on other factors of the local market. Territory: Normally a specific part of a city, but this varies depending on the size as well as on other factors that may characterize the city. In certain cases, when it comes to evaluating the territory of a smaller city, exclusive territory rights for the whole city may be granted. Exclusivity: exclusivity is guaranteed from the beginning.
…Direct or Single Unit Franchise-The shop
The pilot shop is normally positioned inside a shopping mall in the capital city or on a central shopping or pedestrian road, which means that our partner has to secure a strategic location-placement in shopping malls, on high-end streets and in close proximity to other international fashion brands.
The size of a typical Shooz! store should be approx. 80- 100 sq.m. with a storage area of about 15% of the total shop area.
…Direct or Single Unit Franchise - Our Partners
Experience in a similar business field is preferable but not mandatory. Our new partner has to convince us with a structured and well thought-out plan to
penetrate the new market, setting up his store.
We do not need to stress that we do value personal qualities, managerial
capabilities in addition to a reasonable liquidity, which is needed to finance the Shooz! Franchise project.
…Direct or Single Unit Franchise – Next Steps
Find the right location for the Shooz! pilot shop. We visit the territory and approve the location.
The franchise agreement is signed. We issue the master architectural plans
Get to know the Shooz! concept, philosophy, products. Buy them, wear them, feel them
Do you believe you are the right franchisee for Shooz!? Come and visit us at our head offices and discuss with all of our key managers.
A company that can offer diversified solutions, satisfying the needs of the domestic and international export market Shooz! is a masterpiece and it will become the personal pride of any local (national) distributor amongst all other fashion brands represented by him. The pleasure of distributing stems from the variety and ease of which the Shooz! products are accepted by the consumers as well as that there is a story behind each article of shoes.
Architectural or other plans are available.
Modular structure to accomplish maximum sales per sq.m.
On site support is available.
Sales support and evaluation -stock management. Complete marketing & promotional support package is available. Exclusive packaging and POP materials and corporate visual identity aids round up
the concept. Brochures, catalogues, photos, videos and other optical material is available. Social media integration
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