REPORT OF SIP PRESENTATION

Name – Ankit Prakash

Roll No. – 2021/307
Section – D
Stream – Financial Management

DAY 1
26th July 2021
Presenter – 1
Name - Sagar Sindhu Roy
Topic - Understanding target audience, preference and analyzing competition
or BWT Experience.
Objectives:
 Understanding customer preferences in terms of the services provided
by BWT Experiences.
 Analyzing the competitor advertising strategy of the direct competitors
of BWT Experiences.
Learning:
BWT Experience is a company that provides journeys and weekend gateways
as well as experiences in yoga, wellness, culinary and many more. Factor
analysis was performed on the basis of the sales promotion, 4 variables were
selected and data was collected by floating the questionnaire. The presenter
concluded that consistent pricing strategy and focus on delivering continental
food would help them in getting an edge over the competitors.

Presenter – 2
Name – Hardik Jain
Topic - Brand Awareness of Verzeo in Delhi and Punjab.
Objectives:
 To measure and analyze the brand awareness of Verzeo in Northern
Regions (Delhi and Punjab).
 Find out the factors that contribute to increasing the brand awareness.
 To figure out the best medium/portal to market their product offerings.
Learning:
Verzeo is a EdTech company which was established in 2018 as an AI based
online learning platform. It is booming sector in India but Verzeo is new in the
market and have some competitors over this. The presenter concluded that
Edtech is a growing market in presence of already established brands such as
Udemy, Coursera and Upgrad.
Presenter – 3
Name – Skand Dutt
Topic - Analysis of auto component sector, wheel industry & wheels India
limited.
Objectives:
 To identify the financial position of Wheels India Ltd.
 To analyze the Auto Ancillary sector.
 To practice knowledge and experience gathered from this study, which
will be very much helpful in my future life for doing any types of
research work.
 To analyze Wheels industry.
Learning:
The study on the topic is descriptive which is mainly based on secondary data.
The study focuses on financial statement analysis using various ratios and
measurement of performance of wheel India limited. The presenter concluded
that the company has a bright future and growth and it may have been
impacted due to covid however it will recover it by next year.

Presenter – 4
Name – Vaibhav Sharma
Topic - Study of recruitment process at Pick My Work.
Objectives:
 To find the relationship between the candidates and their education level.
 To understand why candidates are applying for merchant onboarding.
 To find whether gig work is a secondary or primary source of income for
candidates.
 To find which age group to target for merchant onboarding.
Learning:
Pick my work is a platform where the employees lead their way to the
employers, it’s a startup company but is in line with its competitors. The
presenter concluded that we should use OLX, referrals and Waahjobs for lead
generation as quality candidates apply from them.