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Created by: Zachary Waldron Lea Ackenbom Chase Harrison Matt Grubb Sarah Clift April Pyle

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and ourselves. VA Age 25-59 . Fresh and Clean Auto Care finds it important to provide up-to-date auto care services in Blacksburg and surrounding areas. waxing. which includes: vacuuming. provide employees with car washing vouchers Pricing • • Range from $10 to $60 available in packages basic to platinum. cleaning vinyl. Competitive and psychological pricing strategy Target market • • • Local vehicle fleets Middle to high class population of Blacksburg. Furthermore. five part time workers Owner will provide contributed capital of $75. we will provide these services to walk in customers. VA Business Type: C-Corporation Topic The business we plan on opening is a car washing and detailing facility. and detail their vehicles. We will be located in Blacksburg. VA and serve the surrounding areas. employees.Executive Summary Name: Fresh and Clean Auto Care Inc Location: Blacksburg.000 Services • • • Automatic washing Detailing. Organizational Plan • • • C-Corporation One owner. Mission Statement Our mission at Fresh and Clean Auto Care is to provide quality car washing and cleaning services to local firms and walk in customers. and glass Fleet vehicle washing. Through these services we hope to better our community. clean. The company will secure contracts with local businesses to hand wash. We strive to provide these services at competitive rates while still maintaining modest profits.

If goals are being exceeded. We will also try to bring in more cars and therefore more revenue. we will consider expanding the business and hiring more employees to keep up with the increased demand and provide additional services. Secondary: • Squeaky’s Laser Wash • Other car wash bays • Automatic car washes • Fundraising car washes Indirect: • Do it yourself • Car dealerships Promotion Shotgun approach for walk in customers • Local newspapers and the yellow pages • Coupons in various places as an incentive for people to become our customers Rifle approach to target fleet customers • Send and hand out flyers to our potential customers • Advertise in trade bulletins Financial Projections First year will be a start up year and no profits will be shown. Contingency Plan If goals are not being met.• Male and Female Competition Direct: • Main Auto Spa • Southern Classic Soft Clothe Auto Wash Inc. Minimum losses will occur but will be recovered in the future as profits start to be made. . we will look at the aspects of the business that are costing the most and try to cut back costs.

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Table of Contents Executive Summary Mission Statement / Goals Organizational Plan Institutional Setting (Insurance) Competitive Analysis Comprehensive Marketing Plan Financial Analysis Contingency Plans Appendices: Appendix A: Building lay-out Appendix B: Financials Appendix C: Price List Appendix D: Sales 1 3 4 4 5 6 9 10 .

including statements and advertising. April Pyle. Fresh and Clean Auto Care finds it important to provide up-to-date auto care services in Blacksburg and surrounding areas. We strive to provide these services at competitive rates while still maintaining modest profits. employees. and daily operations of business . Lea Ackenbom.000 in net profit within 5 years Rank as one of the top 3 car washes for customer satisfaction in our region Maintain a high number of return customers through top notch customer service Break-even within two years Employee 5 part time college students within first year Obtain 10 contracts with local businesses within first year Lease car wash facility Attract walk-in customers in addition the fleet service vehicles Organizational Plan Form of Organization: C Corporation Management Structure: Owner/Executive Director: Zach Waldron Part-Time Employees: Matt Grubb. Sarah Clift Job Descriptions/Salaries: Owner/Executive Director: Zach Waldron Job Description: Oversee all financials. Through these services we hope to better our community. Chase Harrison.Mission Statement Our mission at Fresh and Clean Auto Care is to provide quality car washing and cleaning services to local firms and walk in customers. Goals Short-term: • • • • • Long-term: • • • • • Purchase car washing facility Expand clientele base by 100 percent Clear at least $100. and ourselves.

29/$100 payroll+$150 Competitive Analysis Direct Main Auto Spa 1401 N.200 500 2. retirement ($1. and all other actions necessary to day to day operation of business Pay: $6. VA 24060 Brief Description: Strengths: • Location • New to the area • Eye catching facilities • Flashy website Weaknesses: .000) Part-time Employees: Job Description: wash cars.50/hour (each 20 hours/week) Total paid for 5 part-time employees: $39.000).000 Benefits: insurance ($2.Salary: $35. detail cars. vacuum inside of cars.495/year Benefits: Discounted car-washes Institutional Setting Insurance Type: Building Business Interruption Equipment Breakdown Liability and Physical Damage to Customer Vehicles Umbrella Policy Workers Compensation Quotes from Brown Insurance Prices: 300 800 200 1. clean up facilities. Main Street Blacksburg.

Franklin Street Christiansburg. 2855 N.• • • • Lack of customer base Mostly all walk-in customers Lacking reputation High start-up cost Southern Classic Soft Clothe Auto Wash Inc. VA 24073 Brief Description: Strengths: • Good reputation • Large customer base • Large facilities Weaknesses: • Expensive • Long wait • Older facilities Secondary: Squeaky’s Laser Wash Other car wash bays Automatic car washes Fundraising car washes Indirect: Do it yourself Car dealerships Comprehensive Marketing Plan SWOT Analysis (Fresh and Clean Auto Care Inc.) Strengths • • • • Contract customers Provides a steady flow of business Walk-in customers Provides service during the day time hours Newness of business Customers willing to try new things Competitive pricing .

due to income restraints High start-up cost Expensive to start-up and operate while maintaining competitive prices Lack of customer base No one knows who we are and that we exist (1) www.imagescarcare.com (2) www.roadandtravel.com Target Market .Weaknesses • • • • Opportunities • • • Threats • • • Trends • • • • • • • • • 52 % of American car owners wash their cars less than once a month (1) 15 % never wash their cars (1) More than $24 billion a year is spent battling automobile corrosion (1) 73 million grimy automobiles on the road (2) Automatic car washes are environmentally friendly (2) 12 to 14 gallons of water used in an automatic car wash (2) 10 gallons per minute used while hand washing car (3) 11.com/carcare/carwash2.1 gallons of water used in a self-service car wash (3) Washing car at home effects the environment with soapy runoff (3) Existing competition Lack of high income households Low and hard to predict cash flow in the beginning Ability to diversify Provide new services and sell car washing products Large number of potential contract customers Wash company work vehicles on contract Purchase/expand facilities Un-established reputation No one knows how good of a job our company does Lack of employees Only one employee and the manager.htm (3) www.carlove.

99 Platinu m 59. We will build long lasting relationships and contracts with these customers. we would like to advertise in local newspapers and the yellow pages. These customers can afford to spend money on our pricy packages and take pride and joy in their car’s appearance.areaconnect. Source: http://blacksburg. We will offer a 5% discounts to fleet services companies that pay for credit sales within the first month. Price Basic 9. . Following the wash. The Premium Package will provide the services of the Basic Package plus they will clean the interior of the vehicle with armor-all and wash all of the windows on the inside. We feel that these are the walk-in customers with the most expensive cars and the ones who care about their cars looking nice.43 percent of Blacksburg’s population. will drive your vehicle through an automatic car wash. we will still advertise to college students due to the large Virginia Tech population. Fresh and Clean Auto Care Inc. We would like to use the rifle approach to target our fleet customers.com/statistics. In addition. Although we plan on targeting these two categories.We would like to have two primary target markets. We will send and hand out flyers to our potential customers and advertise trade bulletins. We would advertise with coupons in various places as an incentive for people to become our customers. We plan to target both the male and female audience. Promotion We would like to use the shotgun approach for our walk in customers.99 Vacuum Automatic Wash Armor-All Windows Tires and Rims Vacuu m Automatic Wash Armor-All Windows Tires and Rims Hand waxed We would like to use competitive and psychological pricing strategy. We would also like to target the middle to high class population of Blacksburg.htm Product For the Basic Package. they will vacuum out the vehicle. which we will perform services for after our regular business hours. We would like to target local vehicle fleets. For this strategy.99 Vacuum Automatic Wash Premium 15. we would like to target ages 25 to 59. the Premium Package will clean the tires and rims of the vehicle. In this category. This age demographic is about 26.

the automatic wash and the spray bays. we would cut our labor force by turning the car wash into a self-serve automatic car wash. With this conversion we would only need to have one employee on site at all times. First. The walk-in customers will bring their vehicles by the store to be cleaned. There will also be no addition cost in supplies because both. near the Kroger and ABC store. but the waxing and drying bays will be built with the appropriate draining system to accommodate this conversion. Fresh and Clean Auto Care Inc. we have two plans of action. We would also eliminate the washing and drying stations and convert them into self-service spray wash bays. We will clean the vehicles and return them before the next business day begins. There would be a bit of additional costs in equipment. will use the same type of supplies.Place We will be located on South Main Street. will pick-up the fleet service vehicles during after business hours. Financial Analysis See Appendix B Contingency Plan If we are unable to pay off our short term loans. Our second option if we are still falling behind on our payment is to liquidate all assets or try to sell our business and pay off all outstanding debts . There job would be to sell merchandise from the lobby.

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