Professional Documents
Culture Documents
A Quick Guide
acknowledgments
Project Coordinator:
Rona Roberts, Roberts & Kay, Inc.
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contents
Introduction............................................................................................................................................................................................ 4
Learn More............................................................................................................................................................................................... 5
4. Communicate clearly................................................................................................................................................................ 9
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introduction
quotes
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learn more
A Horizons action forum in Hot Springs, S.D., led to a new Boys and Girls Club in the community.
The Club’s staff poses for a photo with some members on opening day. Courtesy: Brett Nachtigall/Hot Springs Star
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Launching Effective Study Circles
Comprehensive Community
Organizing Dialogue Action
Set Goals
Kick Off
Action
Forum
Recruit Participants
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1 Lay the foundation carefully
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2 consider cultural factors
Plan ahead. From the start, address any barriers to Cultural attitudes about time vary greatly (promptness,
participation. Find ways for people from all cultures, faiths, length of meetings, etc.)
professions, and income levels to feel welcome at the table.
Women in some cultures are expected to defer to men.
This should happen during every phase of the work—the
planning and organizing, launching the dialogues, and The way leadership is practiced varies in different
working on action. cultures.
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3 create a diverse group to steer the project
The best way to make progress on a community issue is to Include people who have never been invited to
bring together a steering group with different perspectives, participate.
backgrounds, and life experiences. Their job is to organize Look for people who are trusted and respected by their
the effort. The most successful steering groups include peers, but may not hold “official” leadership positions.
people who mirror all groups in the community.
Include young people; this is a way to help them
develop and practice leadership skills and have a voice
Invite representatives of community
in community decisions.
organizations to get involved.
Having official and unofficial community leaders on your
team lends credibility to the program.
“Everybody says the same thing …
Include a mix of people. That this is the first time that we’re
Aim for a good mix of experienced leaders and people being involved with this stuff and this
with leadership potential who want to play a bigger role in is the first time that anybody has
community life. come to us and asked us our
opinions and our issues.”
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4 communicate clearly
Communication cuts across all of your work. It will help Explain how different parts of the Horizons
build momentum in the community, increase participation, program link together.
and spread the success stories. (Please see the Introduction, on page 4)
Build community awareness. Talk about how this approach has worked in
Personal, one-to-one communication is a great way to other places.
create awareness and interest. When you’re making a pitch for study circles, use
To start a “buzz” in the community, spread the word in examples from other Horizons communities.
casual conversations.
Tell stories about how people have used this approach
Mention the program to everyone you meet—friends, to address a range of issues.
neighbors, family, your hairdresser, teachers, etc.
Visit www.everyday-democracy.org and communityblogs.
us, where you can find articles about communities that
Work out a strategy for communications. have used study circles to address all kinds of issues,
To develop simple core messages, answer these including education, youth issues, immigration, racial
questions: What are our goals? Who is our audience? equity, community-police relations, and others.
What do we want them to do? What’s in it for them?
Talk about the promise of improvement and
Develop talking points. change.
Evidence from Horizons programs demonstrates that:
Use examples and written materials to describe
People are willing to work on a difficult issue like
program goals.
poverty.
Use a variety of ways to reach out to people: the local
The possibility of change is greater when many people
cable channel; post cards; flyers; written and face-to-
get involved.
face invitations.
Small investments by foundations in rural and
Develop a template for news releases.
reservation communities yield large returns.
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5 Recruit, train, and support dialogue facilitators
Aim for a mix of backgrounds—for example, small- Provide high quality facilitator training—
business owners and employees, and government don’t skimp!
workers. Allow plenty of time for the training—eight hours, if
possible (twelve would be even better).
People of all ages and both genders should be included
on the facilitator team.
“I felt confident enough to be in front
of all those people and to lead a
“Someone who is good at speaking both discussion. That was pretty neat. So I
languages: Spanish and English…This think that the training is just a really big
would be a good way to include the thing…giving people the confidence to
Anglos and Hispanics to work together.” feel like they can do it.”
Co-facilitators for each study circle work best. Extend support to facilitators beyond the
Pairing facilitators is a way to assure balanced, neutral training.
facilitation. Set up meetings for facilitators to debrief, support one
Pairs should reflect the diversity in the community. another, and share ideas and examples about what
works, and what doesn’t.
Ask people who are different from one another to work
together (a young person and a senior citizen; a farmer If facilitators need a chance to air their own opinions,
and a merchant; a woman and a man). encourage them to participate in another circle.
Ask an experienced facilitator and a beginner to work Keep in mind that low-income volunteers have limited
together. resources. Offer to cover expenses for travel, food, child
care, and supplies.
Encourage teamwork and mentoring.
Some people have held conference calls to support
Ask pairs to support one another and make time to
each other.
offer feedback after each meeting.
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6 Recruit participants from all parts of the community
The goal in recruiting participants is to involve as many Use existing groups or networks to recruit
different kinds of people as possible. When people from participants.
different backgrounds and walks of life work together Make a list of the groups in town, and meet with them
to find solutions to common problems, they form to explain about study circles.
new relationships and networks, and come up with
innovative ideas. Go to natural gathering places to recruit.
Visit the places in your town where people go—the grocery
Invite people, in person. store and drug store, the unemployment office, the Post
Face-to-face invitations are the most effective way to Office, the Laundromat, diners, and playgrounds.
recruit participants. This works best when recruiters
invite people they know. Identify recruiters who can reach different
groups.
Good publicity may inspire people in the community to
Build a group of recruiters whose lives touch
spread the word and ask their friends to get involved.
different parts of the community.
Recruiting people from low-income groups is a
Recruiters are most successful when they
challenge because you don’t want them to feel
promote study circles in groups where they are
“labeled.” Ask social workers and school guidance
known and trusted.
counselors to help you recruit, or go to Head Start, or
the churches. They know who is struggling to get by, If you don’t have a link to a particular group,
and have built relationships with them. reach outside your comfort zone.
If necessary, go door-to-door!
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7 Arrange logistics to suit participants’ needs
The key is to plan ahead and think through the potential Hold dialogues where people already go.
needs of different groups within the community. Often, it’s Choose meeting sites that are easy for people to get to; they
the little details—the things that seem to be insignificant— should be places where people can feel at ease:
that make the difference between a well-run program and The community room of a low-income project.
one marred by missteps and mistakes.
A room at a local social service agency.
Hold study circles at times that meet different Head Start location.
scheduling needs.
Think about what will work in your community. Senior Citizen facility.
Churches.
[In our community,] “study circles were Move the meeting around to various locations in mixed
conducted in various ways, including communities—from white residential areas to Native or
five two-hour segments, two or three Latino communities.
segments, full-day sessions, and in
Schools are sometimes a good place to meet. Find out
various other combinations.”
if people in your community would be comfortable
meeting there.
Provide childcare.
Provide food/refreshments—
Pizza, pizza, pizza!
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8 Link dialogue to action, and sustain momentum
Action is critical. People want to see results! It’s a way for Be sure activities include people who are
people and communities to prove that they can make a “struggling to get by.”
difference.
Act quickly.
Start with easy, energizing projects. Form community partnerships to increase reach
and impact.
Take on small projects so people can see results.
Invite new partners to support and expand the work of
Link actions to poverty reduction. the steering group.
It’s important to keep reminding people of the larger goal,
To avoid duplication, combine your efforts with
to reduce poverty.
organizations that are doing related work.
Keep asking, “How will this activity reduce poverty?”
Open the Action Forum to the whole community.
Choose activities that give people new ways to work
Invite everyone to the Action Forum. It’s a great way to get
together and build new networks.
more organizations involved and to attract volunteers for
Think about how to link study circle action ideas to action projects.
LeadershipPlenty.®
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8 Link dialogue to action, and sustain momentum continued
Provide support and leadership for long-range Network with other Horizons communities.
results. Get advice. Learn what has worked for them, and what
Find the right leader(s) for action groups. You need hasn’t.
strong leaders who know how to run meetings and
Invite people from other communities to come and tell
help the group do its work.
their Horizons stories, and share their ideas, inspiration,
Look for local resources to support your work. A church and encouragement.
or Grange Hall might provide office space or a place
to meet.
“We invited them to come to our very
Keep telling the story. Do your best to let people know
first meeting … and they came and
what’s happening.
told us all the things that they were
doing through Horizons … it was really
“In many towns, people are uncertain, inspiring for our people to hear what can
unconnected, and hopeless. They had be done and this probably … promoted
lost schools or good paying jobs. … more people to get started here.”
At the end [of the study circles] there
was some can-do attitude. You just
can’t go out and buy that for towns
that are struggling.”
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frequently asked questions
What has the Northwest Area Foundation Small investments in rural and reservation
invested in Horizons? communities by foundations yielded large returns.
From 2002 to 2008, NWAF invested $20 million in 200 Leadership is not limited to the few, but instead can
communities, and another $10 million will be invested from be found within each of us.
2008 to 2010.
Change can be a slow process; initial successes in
What are some early results in Horizons taking action energize communities for longer term
communities? work.
Through this collaborative effort, a critical mass of Support and coaching help communities succeed.
residents deliberated about local poverty and became
Ongoing evaluation is useful; communities are
involved in making decisions and taking actions to improve
eager for information on their progress.
their communities. Some never before involved in civic life
ran for public office and won; others joined organization For communities to thrive, everyone must have the
boards, while others signed up to complete community opportunity to prosper.
projects. Small town residents have made a significant
Who is evaluating Horizons as a community
impact across the eight-state region stretching from
change approach?
Minnesota to Washington.
Quality Evaluation & Development (QED) evaluates
the Horizons project using multiple methods, including
pre- and post-study circle surveys, a multi-year panel
study, content analysis of community planning documents,
and interviews with project partner staff, organizers in
communities, staff from delivery organizations and
dialogue participants.
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frequently asked questions continued
Many of the key points in this booklet are drawn from QED’s Working together, the two organizations conducted focus
findings from evaluations of the pilot round and the first full groups on poverty, and solicited input from communities,
implementation round of Horizons, known as “Horizons II.” extension services, Native American leaders, and experts on
The Northwest Area Foundation funds QED’s evaluation of poverty. The result was Thriving Communities:
Horizons. Working Together to Move from Poverty to Prosperity
for All. Horizons communities now begin their four-
What is Everyday Democracy?
step process with dialogue based on Thriving
Everyday Democracy (formerly the Study Circles Resource Communities.
Center) is a national organization that helps local
What is distinctive about Everyday Democracy’s
communities find ways for all kinds of people to think,
approach to community change?
talk and work together to solve problems. We work with
neighborhoods, cities and towns, regions, and states, Everyday Democracy’s effective processes are based on
helping them pay particular attention to how racism and these principles:
ethnic differences affect the problems they address.
Involve everyone. Demonstrate that the whole
Everyday Democracy was created as the Study Circles community is welcome and needed.
Resource Center in 1989 by The Paul J. Aicher Foundation,
Embrace diversity. Reach out to all kinds of people.
a national, nonpartisan, nonprofit organization. Since 1989,
we have worked with more than 550 communities across Share knowledge, resources, power, and decision
the United States on many different public issues. making.
How did Everyday Democracy become part of Combine dialogue and deliberation. Create public
Horizons? talk that builds understanding and explores a range
of solutions.
Following the first phase of Horizons, in 2003, the Northwest
Area Foundation decided that community change efforts Connect deliberative dialogue to social, political,
would be more likely to succeed if they began with public and policy change.
dialogue. To that end, Everyday Democracy was invited to
develop a discussion guide.
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