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Louis Sem BBM Arts, Science & Commerce Prepared By Shirley Rose 2nd M.S.Ramaiah institute of
Dated : February 14th 2011
This report was prepared by Shirley Rose Louis of 2nd sem, BBM , M. S. Ramaiah Institute of arts, science & commerce with guidance from Ms. Dhanalaxmi (faculty M.S.R.I.A.S.C) and inputs from Mr. Pradumnar (Head Mother Dairy). At the very outset we would like to express our heartfelt gratitude to ‘Mother Dairy India Ltd.’ for allowing us to contribute, though modestly, in the functioning of this industrial trip which has the unique distinction of being the most competitive milk market of Asia by way of our research project which we all found very interesting & challenging.
MOTHER DAIRY-THE JOURNEY SO FAR: Mother Dairy is one of the largest liquid milk plants in Asia. It started its operations in 1974 under the Operation Flood Programme of the National Dairy Development Board. Mother Dairy sources its required of liquid milk from dairy co-operatives and producer institutions. Mother Dairy markets approximately 2.8 million liters of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk has a market
dairy productivity and rural employment. Mother Dairy sources significant part of its requirement of liquid milk from dairy cooperatives. • Objectives .000 retail outlets and 845 exclusive outlets of Mother Dairy.share of 66% in the branded sector in Delhi where it sells 2.3 million liters of milk daily and undertakes its marketing operations through around 14. Vision To march forward with a missionary zeal which will make Mother Dairy a trailblazer of exemplary performance and achievements • To promote and enforce rural income. • MISSION Heralding economic. self-sustaining and healthy Milk and milk products. social and cultural prosperity in the lives of our consumers by promoting vibrant. • To compete with MNCs and Dairies with better quality of milk and milk products and in the process sustain invincibility of cooperatives. give a fillip to the income of milk producers. • To abridge the gap between price of milk procurement and sale price. • To develop business acumen in marketing and trading disciplines so as to serve consumers with quality milk.
Mother dairy Co-operative Milk Producers Societies Union Limited" under registrar of Co-operative societies act situated in yelahanka in the State of Karnataka representing its milk producers' and implementing development of dairy products to achieve the following objectives: Providing assured and remunerative market for all the milk produced by the farmer members. Providing hygienic milk to rural and urban consumers. To build village level institutions in co-operative sector to manage the dairy activities. Quality Policy Mother dairy is committed to supply safe Milk & Milk Products to the satisfaction of customers by : • Complying with statutory and regulatory requirements • Constant communication with all parties involved in the food chain • Adopting GHP. preventing introducing cash economy and opportunity for steady income. GMP & HACCP . To ensure provision of milk production inputs processing facilities. To facilitate rural development by providing opportunities for self-employment at village level.
• Adopting • scientific processing methods • Providing appropriate training to employees Our Products Milk Pasteurised Toned Milk • .
• • Shubham Milk Nandini Double Toned Milk • Homogenised Cow's Pure Milk • • Goodlife Milk .
Goodlife Slim Milk • Sampoorna Standardised Milk • Smart Double Toned Milk • • • Goodlife UHT Long Life Milk .
Curds & other fermented products • Yoghurt • Curd • Butter Milk .
Premium Curd Large • • Set Curd • • Sweet Lassi .
Milk powder • Dairy Whitener Skimmed Milk Powder • Badam-Powder Ghee & butter • Ghee in Standy Pouches • .
Butter Salted & Unsalted • • Ghee In Bag • Ghee in Pet Jar • .
Ghee in Sachet Icecream & Frozen Desserts Crazy Cone Ice Cream Butter Scotch Chocolate • Nandini Magic Strawberry • .
• Pista Kulfi • Chocobar Ice Cream Delightfully Tasty Anjir • Ice Cream Delightfully Tasty Chocolate • .
Ice Cream Delightfully Tasty Vanilla and Strawberry • Ice Cream Delightfully Tasty Kaju Draksh • Ice Cream Delightfully Tasty Mango • .
Ice Cream Delightfully Tasty Kesar Pista • Ice Cream Delightfully Tasty Black Currant • Nandini Sugar Free Pro Biotic Frozen Food • • • Ice Cream Delightfully Tasty Butter Scotch .
Ice Cream Delightfully Tasty Pineapple • Dolly Stick Ice Cream Raspberry & Orange • Ice Candy Mango • • .
Sundae Ice Cream Strawberry Sundae Icre Cream Butter Scotch • Ball Ice Cream Vanilla Strawberry • Milk Sweets • Mysore Pak .
• Gulab Jamoon Khova Jamoons • • Dry Fruits Burfi • Rossagolla .
Assorted sweets gift box • • Nandini Bite Premium Badam burfi • Premium Besan Ladoo • .
Premium Cashew Burfi • Pure Milk Elachi and Kesar Peda • Pure Milk Peda • Other Products • Nandini Cream .
• Cheddar Cheese Nandini Sugar Free Peda • • Dharwad Peda Flavoured Milk Pista Mango Strwaberry • .
Flavoured Milk Coolchoco Milk Shake • • Flavoured Milks • Gulab Jamoon Mix • Khova .
creating backward and forward linkages.• Kunda • Paneer Social service by mother dairy STEP Support to Training and Employment Programme (STEP) for Women was launched by the Ministry of Women & Child Development. Thus STEP advocates a package of inputs aiming at the integrated development of poor women in traditional sectors. nutrition education. improving skills. legal literacy and sensitization of project functionaries. arranging for productive assets. The Concept : The Programme of STEP aims to make a significant impact by upgrading skills and providing employment to women on a project basis by mobilising women in viable groups. providing access to credit and awareness generation programmes in gender sensitization. Objectives: . as one of the measures to ensure well being of women in the traditional informal sector in the year 1986 and advocates the objective of extending training for upgradation of skills and sustainable employment for women through a variety of action oriented projects which employ women in large numbers. Government of India. improving /arranging for support services. The ultimate endeavour of the project is to develop the group to thrive on a self sustaining basis in the market place with the minimal Governmental support and intervention after the completion of project period.
THE GROWTH PROCESS The growth over the years and activities undertaken by KMF is summarised briefly hereunder: 20102011(Up to Jan'11) Milk Sales Curd Sales Daily Payment to Farmers Turnover Lts/day 3. Mobilizing women in formation of Self Help Groups as a tool for income generating Provide support services.000 Rs.00.Crores 2010-2011(Up to Jan'11) Income 62. activity and for easy access to credit.• • • • • • To organize exclusive Women Dairy Cooperatives and to take up employment cum To provide need based and extensive training for skill upgradation.000 584 120 .000 6.000 Lts/day 28. income generation activities.Lakhs Rs.10.72. Confidence building among women and to generate leadership qualities. conditions of women. backward and forward linkages and improving employment Creating awareness through designed programme.
engineered the White Revolution in India. Varghese set up GCMMF (Gujarat Cooperative Milk Marketing Federation) in 1973 to sell the products produced by the dairies. and made India the largest milk producer in the world. Operation . Today GCMMF sells AMUL brand products not only in India but also overseas. KMF has 13 Milk Unions throughout the State which procure milk from Primary Dairy Cooperative Societies (DCS) and distribute milk to the consumers in various Towns/Cities/Rural markets in Karnataka. Karnataka Cooperative Milk Producers' Federation Limited (KMF) is the Apex Body in Karnataka representing Dairy Farmers' Co-operatives. India has the largest cattle population in the world. In South India it stands first in terms of procurement as well as sales. set up the Anand model of cooperative dairy development.Dr. One of the core functions of the Federation is marketing of Milk and Milk Products. The AMUL pattern of dairy co-operatives started functioning in Karnataka from 197475 with the financial assistance from World Bank. Dr. It is the second largest dairy cooperative amongst the dairy cooperatives in the country. The first ever World Bank funded Dairy Development Program in the country started in Karnataka with the organisation of Village Level Dairy Co-operatives in 1974. The Brand "nandini" is the household name for Pure and Fresh milk and milk products. India has overtaken the US and is the largest producer of milk in the world. Verghese Kurien.the largest dairy development program in the world. Verghese Kurien is called the "father of the white revolution" in India. He is credited with architecting Operation Flood -.
The dairy co-operatives were established under the ANAND pattern in a three tier structure with the Village Level Dairy Co-operatives forming the base level. hygiene and food safety and hence the dairy was certified for certified for ISO 9001-2000 during the year 2000 and has been certified for ISO 22000-2005 during 2008. • The Dairy has Export Licence for Skimmed Milk Powder. Energy Conservation Programme and have been suitably recognized by Bureau of Energy Efficiency. • Any business enterprises assessed for its status on the financial performance and Mother Dairy fully believes in this philosophy and has constantly posted positive financial results ever since its existence. Whole Milk Powder. . Karnataka. Government of India and KREDL. • Time being the essence of working Mother Dairy has brought the activities under LAN by adopting appropriate technology. The exclusiveness of Mother Dairy • Mother Dairy cares for quality. processing and marketing of milk and the Karnataka Milk Federation as the Apex Body to co-ordinate the growth of the sector at the State level.Flood II & III. the District Level Milk Unions at the middle level to take care of the procurement. Ghee and Butter. • The Dairy has embarked on Environmental Protection. Dairy Whitener.
Board of Directors SRI G.SOMASEKHARA REDDY CHAIRMAN KARNATAKA MILK FEDERATION P.NAGARAJU BANGALORE UNION .
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