Spring 2011

A message from....................

Mike Tavener, Regional Operating Principal
Spring has sprung and just like the daffodils BUYERS are starting to "spring up" all over! Based on reports from a number of market centers and the local flash reports, activity is increasing. It is interesting to note that this activity has not yet translated to written contracts in some markets, other than the Charlotte area which is seeing some record written volume in several market centers. With interest rates remaining low, it is truly the time for buyers to get off the fence. The combination of great rates and high inventory will definitely make 2011 the "good old days" of home purchasing! Thanks to many who have pioneered eEdge in the Carolinas! These systems will be the greatest thing since lockboxes to hit our industry (WOW)! Speaking of innovation, some of us were around when MLS books were first invented-then it was cell phones--then it was MLS on line--now it is DotLoop! Yes, there were always problems getting adjusted to those systems and getting the kinks out, but somehow as agents we persevered. Unlike those other innovations, eEdge is ALL OURS, and will provide a competitive "edge" if learned thoroughly and used wisely. Don't be a dinosaur! Speaking of change, we recently made our leadership aware that we--Keller Williams Realty--are now the largest real estate franchise (by agent count) in the Carolinas Region. In fact, it's not even close! At the end of 2010, a tally by internet sites showed that we are the #1 real estate franchise with 3700 agents in the Carolinas! Congratulations. Combine that with our recent KWRI announcement that we are now the #2 franchise in the U.S., and you have plenty to talk about with your clients. Take a lot of pride in those accomplishments---we take a lot of pride in you, your leadership, and the cultures you have created! Thanks!

• • • • • • • Message from Mike Upcoming Events Short Sale Mastery with Gene Rivers coming to SC Aha’s From Family Reunion 2011 Red Day 2011 KW Commercial Corner E-Edge

34 Market Centers 3,561 Agents


April 5th: Regional Commercial Mastermind Call Call (512) 225.3036 code 640821# April 7-8th: Bold Leadership @ Charlotte Ballantyne Market Center Please go to to sign up: Click on Events- Bold Leadership- Carolinas For Hotel Rooms Please Call Shalini Iyer at the Marriott Courtyard at (704) 705-3371 Ask for the KW Rate of $129 if you book 2 nights & $139 if you book 1 night April 18th: Passover April 20th: Short Sale Mastery with Gene Rivers in Columbia, SC Please see details on the next page April 22nd: Good Friday- Regional Office Closed April 25th: Easter May 30th: Memorial Day- Regional Office Closed

April 11-14: FSO April 11-12: Train the Trainer Advanced April 11-12: Recruit/Select April 11-12: OP Bootcamp April 13- 14: Train the Presenter April 13- 14: Action Training/Lead Motivate April 16- 18: Masterminds in Las Vegas, NV To register please go to

Date: April 20, 2011 Time: 10:00 to 4:00 Location: Embassy Suites 200 Stonebridge Dr Columbia, SC 803.252.8700 Hotel: For Sleeping Rooms KW Rate is $119.00 803.252.8700


Family Reunion 2011 Aha’s
Here are some of the Carolina’s 2011 Family Reunion Aha’s: • • • • • • • • • • • • Daniel Pink’s “What is your Sentence?”- What one sentence would others use to describe you? Don’t live in your 80%!!!!!!!!! Mark Willis- “What you focus on will expand…” Feed your database! Especially now with E-Edge, you should be feeding your database with at least 5 contacts a day. Don’t be afraid to say the words “Would you mind if my Team Leader gave you a call?” to a potential recruit. Buckle down and learn the mastery basics. Focus on the 4 points and models. Lead Generation- it’s a conscious decision! Everyone should keep a KW notebook, take it everywhere with you and constantly record new Aha’s. Last year a Las Vegas Market Center contributed the most money to KWCares- they did this even though it was their worst market to date. Ben Kinney- 40,000 agents left the Real Estate business last year. Start calling those agents that are no longer active. You may be able to use some of their old business. From the Risk Management Class- make sure your office is covered in all areas to include social media as well (ie. Facebook, Twitter, LinkedIn, etc.) To encourage attendance at Family Reunion an Alaska Market Center had their MCA ask each agent “How much do you want to go into your Family Reunion account?” from each of their closings. This helped the agents save small amounts overtime and be able to afford to come to Family Reunion. Everyone needs a “To Don’t List” this helps keep them on track of what needs to be done, and what they do not need to waste their time doing. Stefan Swanepoel on Surviving your Serengeti “If you’re not 1st…your dinner!” From Gary Keller’s Speech- “Find the thing that you can do the best, and then master it.”

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As May 12th is fast approaching we hope that you all are getting excited and revved up for RED DAY 2011!! Here are some of the ideas our Carolinas Market Centers are planning to do this year: Meals on Wheels Christmas in May Brown Bag Ministries Volunteer at local Soup Kitchens HOPE House Volunteer Landscaping, Painting & Repairs’ Boys and Girls Club Mulching the Community Neighborhood Park Coalition for Human Care Donate Blood for Red Cross Volunteer at local Nursing Home Facilities Animal Shelter Volunteer at Homeless Shelters

Welcome to the KW Commercial Corner! We are honored to announce Michelle Rich Goode and John Powell as our 2011 Commercial Leadership Council (CLC) Representatives for the Carolinas Region. Michelle and John bring more than 40 years of combined expertise to KW Commercial and are both regarded as leaders in the commercial arena. Their knowledge, enthusiasm, and leadership skills make them a great addition to the CLC. They want to help each Market Center establish and grow its Commercial Division. Please reach out to them and let them know how they may be of assistance to you or your Market Center during the year.

There are currently 34 Market Centers in the Carolinas Region. We currently have 76 Commercial Practitioners in the Region and they have listed over 285 individual listings on Loopnet!!!

Michelle Rich Goode
Raleigh, NC (919) 467-1000

John Powell
Cary, NC (919) 792-1207

Initiatives for 2011 from Buddy Norman
Commercial Shift Book by Buddy Norman and Jay Papasan out Summer 2011 Regional Mastermind Meetings- Education, Training, Networking and Recruiting International Practice Groups (IPG’s)- Focus areas of specialization in Retail, Industrial, Office, Multi-Family, Tenant Representation, Hotel/Specialty Properties, Land, REO/Distressed Assets, International Investors, Landlord Representation and International Investments E-Edge- New software specifically designed for KW Commercial Vendor Partnerships- Office Max, REA, REI Wise, Green Point and more Loopnet- KW Commercial web site is now driven by Loopnet and will get 10 times the consumer traffic than other commercial search engines offer

Regional Mastermind Conference Call 1st Tuesday of EVERY month at 2pm EST!!!
Call 512.225.3036 code 640821# (Don’t forget the #)
This is an excellent opportunity for KW Commercial Practitioners around the Carolinas to share ideas, network and learn about upcoming events around the Region.

Having questions or concerns about using E-Edge? Here are a few helpful places you may want to visit to get some insight and feedback from both KWRI and other KW Agents regarding the use of E-Edge.

One place to get great support is online at - Here you can access the Quick Start Guide, Top 5 Feature suggestions, view FAQ’s, training videos, hot topic forums, vote for changes within E-Edge and much more!

Another great place to check out is the E-Edge Mastermind Group on Facebook. Keller Williams agents are logging on and masterminding with each other in all areas of E-Edge. To see what everyone’s saying just go to:!/home.php?sk=group_16 8154346570504

Below are links to upcoming training webinars on the MyTransactions portion of E-Edge. Take advantage and get extra training through these informative webinars! Mon, Apr 4, 2011 12:00 PM - 1:00 PM - Wed, Apr 6, 2011 12:00 PM - 1:00 PM- Mon, Apr 11, 2011 12:00 PM - 1:00 PM- Wed, Apr 13, 2011 12:00 PM - 1:00 PM-
*Eastern Standard Times

February 3 – Christy Grice, MCA- Wilmington, NC February 4 – Jim Eberle, Operating Principal- Myrtle Beach, SC February 10 – Anne Cowan, MCA- Burlington, NC February 12 – Ann Yountz, Team Leader- Charlotte Ballantyne, NC February 17 - Linda Fair, Operating Principal- Cary, NC February 19 – Rhonda Leahy, Interim Team Leader- Fayetteville, NC February 22nd– Mark Brenneman, Operating Principal- Hilton Head Island, SC March 7 - Patty Paulsen, Interim OP- Spartanburg, SC March 12 - Judy Newburn, MCA- Lake Norman Cornelius, NC March 13 - Jim Buff, Regional Owner- Asheville, NC March 14 - Lisa Redfern, MCA- Charleston North, SC March 19 – Diane Baker, MCA- Lake Norman Mooresville, NC March 20 - Noreen Stansell, MCA- Hendersonville, NC March 20 - Jim Broach, Team Leader- Myrtle Beach, SC March 24 - Kent Temple, Operating Principal- Charlotte University, NC April 3 - Andy Leung, OP- Greensboro, NC April 5 - CB Johnson, Operating Principal- Raleigh, NC & Wilmington, NC April 9 - Lynn Davis, MCA- Charlotte Ballantyne, NC April 12 - Chuck Avera, Interim Operating Principal- Charleston Mt. Pleasant, SC April 16 - Robin Phillips, Operating Principal- Winston-Salem, NC April 18 - Angela Kalamaras, Team Leader- Winston-Salem, NC April 19 - Brenda Benson, Operating Principal- Charlotte Ballantyne, NC April 20th- Mark Willis, KWRI CEO April 29 – Carol Whicker, Operating Principal – Kernersville, NC May 3 - Evert Headley, MCA- Spartanburg, SC May 8 – Matt Walley, Team Leader- Hilton Head Island, SC May 10 - Pam Welborn, Team Leader- Kernersville, NC May 11 - Steve Bourke, Regional Owner- Asheville, NC May 12 - Mo Anderson, KWRI Vice Chairman of the Board May 15 - Suzanne Ludwig, Regional Operations Manager- Regional Office May 16 - Mike Tavener, Regional Operating Principal– Asheville, NC May 22 - Terry Padalino, Team Leader- Columbia, SC May 26 - Patti Teague, Team Leader- Burlington, NC May 28 - Donna Campbell, Team Leader- Pinehurst, NC May 29 - Kenneth Thigpen, MCA- Jacksonville, NC
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Keller Williams Carolinas Region Market Centers
Regional Office 256 Raceway Drive, Suite 11 Mooresville, NC 28117 (704) 660-3335 Asheville 86 Asheland Ave. Asheville, NC 28801 (828) 254-7253 Brevard 15 West Main Street, Suite 2 Brevard, NC 28712 (828) 862-8808 Burlington 2280 S. Church Street, Suite 206 Burlington, NC 27215 (336) 227-4433 Cary 201 Shannon Oaks Circle, Suite 101 Cary, NC 27511 (919) 882-3200 Chapel Hill 1516 E. Franklin Street, #100 Chapel Hill, NC 27514 (919) 951-1951 Charleston – Mt. Pleasant 496 Bramson Court, #200 Mt. Pleasant, SC 29464 (843) 416-2000 Charleston - North 2680 Elms Plantation Blvd, Bldg 100 Suite 101 North Charleston, SC 29406 (843) 414-4600 Charleston -West 1470 Tobias Gadson Blvd., #202 Charleston, SC 29407 (843) 414-1800 Charlotte Ballantyne 3430 Toringdon Way, #101 Charlotte, NC 28277 (704) 887-6600 Charlotte- SouthPark 2115 Rexford Road, #102 Charlotte, NC 28211 (704) 602-0400 Charlotte University 520 Collins Aikman Drive, #108 Charlotte, NC 28262 (704) 409-4700 Columbia 4400 St. Andrews Road Columbia, SC 29210 (803) 772-5858 Durham 3211 Shannon Road, Suite 140 Durham, NC 27707 (919) 471-8000 Fayetteville 639 Executive Place, Suite 100 Fayetteville, NC 28305 (910) 222-2800 Fort Mill 1030 Assembly Drive Fort Mill, SC 29708 (803) 835-2300 Greensboro 1501 Highwoods Blvd., #103 Greensboro, NC 27410 (336) 297-4545 Greenville, NC 3851 Dunhagan Road, Suite 102 Greenville, NC 27858 (252) 355-6000 Greenville Central, SC 800 Regent Park Ct. Greenville, SC 29607 (864) 400-4100 Greenville Upstate, SC 700 Airport Rd. Greenville, SC 29607 (864) 234-7500

Hendersonville 404 South Main Street Hendersonville, NC 28792 (828) 290-1000 Hilton Head Island 8 Lafayette Place, Suite 203 Hilton Head Island, SC 29926 (843) 682-8100 Jacksonville, NC 3840 Henderson Drive Jacksonville, NC 28546 (910) 346-5948 Kernersville 1617 Highway 66 South, Suite 201 Kernersville, NC 27284 (336) 992-0200 Lake Norman - Cornelius 19721 Bethel Church Road Cornelius, NC 28031 (704) 892-5518 Lake Norman- Mooresville 118 Morlake Drive, Suite 100 Mooresville, NC 28117 (704) 799-3700 Myrtle Beach – South 4440 Hwy 17 Bypass Murrells Inlet, SC 29576 (843) 357-8707 New Bern 1915 Trent Blvd. New Bern, NC 28562 (252) 637-2010

Raleigh 9121 Anson Way, #100 Raleigh, NC 27615 (919) 676-0600 Pinehurst/Southern Pines 206 Commerce Avenue Southern Pines, NC 28387 (910) 692-5553 Spartanburg 245 E. Blackstock Road Spartanburg, SC 29301 (864) 574-6000 Union County 6555 Old Monroe Road, Ste B Indian Trail, NC 28079. (704) 684-1000 Western Upstate, SC 4107 Liberty Highway Anderson, SC 29621 (864) 225-8006 Winston-Salem 1540 Westbrook Plaza Drive, #101 Winston-Salem, NC 27103 (336) 231-8200

Corner...... The Book Corner......
Janet’s Recommendations:
• •

Strength Based Leadership, Tom Rath & Barry Conchie Win- The Key Principles to Take Your Business from Ordinary to WinExtraordinary, Dr. Frank Luntz

Mikes Recommendations:
• •

Make Today Count, John C. Maxwell In honor of the final 4 weekend: The Essential Wooden, John Wooden &
Steve Jamison

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