Sampling in Qualitative research

The prevailing strategy of quantitative research method is probability sampling. It depends on the choice of random and representative sample from larger population. Probability sampling is used in successive generalization of the research findings to the population. Contrastingly, in qualitative research, purposeful sampling is the leading strategy. It gathers information-rich cases that can be studied in depth (Patton, 1990). As Mack et al. (2005, p. 3) says, that is not required to collect data from everyone in a community in order to get correct findings,even if it were doable. In qualitative research, only a sample ( a subset) of a population is chosen for any given study. The study¶s research objectives and the characteristics of the study population (such as size and diversity) conclude which and how many people to pick . I will now succinctly describe three of the most frequent sampling methods. Which I would be referring to use in qualitative research: purposive sampling, quota sampling, and snowball sampling.
Purposive sampling

Purposive sampling is one of the most general sampling strategies, groups¶ participants according to preselected criteria related to a specific research question. Sample sizes, which may or may not be set prior to data collection, depend on the resources and the available time and also the study¶s objectives. Purposive sample sizes are frequently determined based on the source of theoretical saturation (the point in data collecti on when new data no longer brings more insights to the research questions). Hence Purposive sampling is most successful when data review and analysis are done in concurrence with data collection.

politically important case sampling etc (Patton. know about. class. Those are typical case sampling. if we try knowing how people have an perspective about playing golf or watching the sport. taking gender in consideration.permits us to concentrate on people we think would be most likely to experience. convenience case sampling. is also usual. afairly accurate rather than a strict . The criteria that is chosen by us.According to there are various types of purposive sampling. After this we go into the community and by means of recruitment strategies suitable to the location. gender. While designing the study of how many people with which characteristics to take in as participants is decided by us in quota sampling. age. How do purposive and quota sampling differ? The common aspect about Purposive and quota sampling is that they both seek out to classify participants based on selected criteria. with subgroups selected to reflect resultant proportions in the population. 1990). When the number of participants is more of a target than aunfaltering requirement ± that is. For example. quota sampling is more precise with respect to sizes and proportions of subsamples. or have insights into the research topic. However. culture. Individuality might compriseplace of residence. Studies utilize purposive rather than quota sampling depending on the number of participants. until we meet the agreed quotas. Quota sampling Quota sampling. at times considered a type of purposive sampling. martial status. and study population ± get people who match these criteria. deviant or extreme case sampling and maximum variation. assuming a 1:1 gender ratio in the population. a quota sample would find an equal balance of men and women in a given city. profession etc. confirming or disconfirming case sampling.

groups that are not easily reachablethrough other sampling strategies (Mack. Quali ati sampling assumptions (Ladner. Participants or informants. It is taken as a t pe of purposi e sampling. S. et.´ that is. will refer us to other people who could have a potential to contribute to our study. Using the Snowball sampling could help us find and recruit ³hidden populations. 2005). who we have already contacted. We will most probably use this kind of sampling for our re search.quot Snowball ampling owballi i at i t of sampli it also known as chain referral sampling.. 2008) . al.

Types of Samples (Ladner. S. 2008) .

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