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12029 Serena Rd.
Lakeside, CA 92040
Phone: 858.367.0677

2010–Present The Bond Group, LLC San Diego, CA
- Develops and deploys marketing platforms for personal promotion.

- Develops and implements cross-platform Internet marketing programs for our consumer and distributor
network. Please see [This site is smartphone-optimized.]

2010–Present Forever Living San Diego, CA
- Markets and supports the sale of nutritional and personal care products around the world.

1991–Present ChangeNet, Inc. San Diego, CA
-Provides world-wide corporate consultation, program design and development in executive development
and facilitation, leadership development, change management, organizational and personal communication,
and strategy development. Please see

- Led the development of a worldwide change management training curriculum for IBM, working with the
IBM Executive and Management Development Centre staff in La Hulpe, Belgium. Trained trainers across
Europe, the Middle East and Africa.

- Is a highly effective leader and facilitator and speaker for employee and management groups around the
world (Canada, Mexico, France, Belgium, Austria, Chile, the Czech Republic, Hungary, Hong Kong,
Singapore and others).

2007–2009 The Motorcycle Gallery. San Diego, CA
General Manager
-Managed all aspects of this multi-brand motorcycle dealership, the largest independent dealership in
Southern California. Please see

- Handled marketing, sales, financial, and service operations.

1999–2005 Cell Tech International Klamath Falls, OR
Vice-President, Marketing and Strategy
--Developed and implemented a transformational business strategy to survive in a shrinking, increasingly
competitive, and highly regulated market. (

- Developed and implemented marketing and sales programs for over 20,000 independent dealer/distributors
in the U.S. and Canada.
- Developed and brought to market over 120 new products in 18 months, more than quadrupling existing
product lines.

(LuLu Press. Consulted to IBM’s Management Committee (top five executives). Published The Pachyderm Problem.S. Arthur D. organizations and teams working to deal with and implement major change. including marketing strategy. Consistently and dramatically exceeded performance objectives. Director. directed marketing and support staff of 120 professionals.-Developed plan and infrastructure for European and Japanese expansion. all major universities and hospitals. established and successfully managed this.IBM’s New York City landmark building). in The Handbook of Management Consulting Services (McGraw- Hill. Fidelity Investments and others. Marketing Manager . Established the first field management consulting methodology and practice in IBM. . . Little. KEY PUBLICATIONS: Authored "Change Management". a comprehensive methodology for companies. Director of Marketing and Support .New York Public Sector -Marketed to the City of New York. .Conceived.Boston Public Sector and Commercial -Marketed to Commonwealth of Massachusetts. Strategy . City of Boston. 2006). Manager. . justified. the prime example of my use of metaphors in learning and teaching. Director of Consulting Services . Corporate Marketing and Services . Branch Manager . Developed strategy for IBM’s entry into the management consulting field. and regulatory compliance and approvals.5 billion in revenue. the United Nations and federal agencies. DRI/McGraw-Hill. as well as crisis communications and press relations. 2007). 1994). managed a $20 million operating budget. .Built a middle-sized organization (125 people) into the second largest branch in IBM (over 300 professionals). Developed and implemented marketing and support strategy for IBM U. client- focused. New York. . (LuLu Press..Mid-Atlantic Area -Generated $1. 1977 – 1991 IBM Corporation Director. revenue producing consulting/marketing unit in IBM. the first business functional.Coordinated and implemented corporate communications. U.Led 75 training and development professionals in the largest customer marketing and field sales training center in IBM. Application Marketing Center (AMC) -Managed and expanded $30 million flagship product demonstration and implementation facility (two floors of 590 Madison Avenue . This is one of the most widely used references in the consultant industry.S. Published Change Generation.

CA 92040 Phone: 858.367.) CONTACT INFORMATION Address: 12029 Serena Rd.0677 Email: vbond@bondgroup. MA . Mathematics (Completed all requirements of my major and all but ½ credit of my BA degree.bondgroup.EDUCATION Harvard University Website: REFERENCES Available on request .