This action might not be possible to undo. Are you sure you want to continue?
iPhone 4 at Worldwide Developers Conference 2010 Steven Paul Jobs Born February 24, 1955 (age 56) San Francisco, California, U.S. Residence Palo Alto, California, U.S. Nationality American Alma mater Reed College (dropped out in 1972) Occupation Chairman and CEO, Apple Inc. Salary $1 Net worth $8.3 billion (2011) Board member of The Walt Disney Company Religion Buddhism Spouse Laurene Powell (1991–present) Children 4 Signature
Steven Paul "Steve" Jobs (born February 24, 1955) is an American business magnate and inventor. He is the co-founder and chief executive officer of Apple Inc. Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in the 1995 movie Toy Story as an executive producer. In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula, and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. In the early 1980s, Jobs was among the first to see the commercial potential of the mouse-driven graphical user interface which led to the creation of the Macintosh. After losing a power struggle with the board of directors in 1984, Jobs resigned from Apple and founded NeXT, a computer platform development company specializing in the higher education and business markets. Apple's subsequent 1996 buyout of NeXT brought Jobs back to the company he co-founded, and he has served as its CEO since 1997. In 1986, he acquired the computer graphics division of Lucasfilm Ltd which was spun off as Pixar Animation Studios. He remained CEO and majority shareholder at 50.1% until its acquisition by The Walt Disney company in 2006. Consequently Jobs became Disney's largest individual shareholder at 7% and a member of Disney's Board of Directors. Jobs' history in business has contributed much to the symbolic image of the idiosyncratic, individualistic Silicon Valley entrepreneur, emphasizing the importance of design and understanding the crucial role aesthetics play in public appeal. His work driving forward the development of products that are both functional and elegant has earned him a devoted following. Contents [hide]
1 Early years 2 Career o 2.1 Beginnings of Apple Computer
with the primary intent of saving money for a spiritual retreat to India. He took a job as a technician at Atari.3 Management style o 3. he continued auditing classes at Reed. Jobs' biological parents — Abdulfattah Jandali.3 Pixar and Disney 2. and Joanne Simpson. a manufacturer of popular video games. Much to the . "If I had never dropped in on that single course in college. the first Apple employee). giving birth to and raising Jobs' biological sister. in search of spiritual enlightenment. California. According to Atari founder Nolan Bushnell. Daniel Kottke. such as one in calligraphy." In the autumn of 1974.1 Wealth o 3. returning Coke bottles for food money. Oregon. Jobs graduated from high school and enrolled in Reed College in Portland. He has stated that people around him who did not share his countercultural roots could not fully relate to his thinking.2 NeXT Computer 2. who they named Patti. later. In 1972. Jobs returned to his previous job at Atari and was given the task of creating a circuit board for the game Breakout.• • • • • • • • 2. Jobs experimented with psychedelics. Jobs had little interest or knowledge in circuit board design and made a deal with Wozniak to split the bonus evenly between them if Wozniak could minimize the number of chips.4 Return to Apple 3 Business life o 3. Jobs returned to California and began attending meetings of the Homebrew Computer Club with Wozniak. and frequented after-school lectures at the Hewlett-Packard Company in Palo Alto. Atari had offered US$100 for each chip that was eliminated in the machine. Jobs then traveled to India with a Reed College friend (and. who named him Steven Paul.  Jobs attended Cupertino Junior High School and Homestead High School in Cupertino.2 Stock options backdating issue o 3. He was soon hired there and worked with Steve Wozniak as a summer employee.2 Interviews Early years Steve Jobs at the WWDC 07 Jobs was born in San Francisco and was adopted by Paul and Clara Jobs (née Hagopian) of Mountain View. calling his LSD experiences "one of the two or three most important things [he had] done in [his] life". Although he dropped out after only one semester.1 Health concerns 5 Honors 6 In popular culture 7 See also 8 Notes 9 References 10 External links o 10. and getting weekly free meals at the local Hare Krishna temple. Jobs later stated. During this time. the Mac would have never had multiple typefaces or proportionally spaced fonts. California. California. the novelist Mona Simpson. an American graduate student who went on to become a speech language pathologist — later married. Paul and Clara later adopted a daughter. He came back a Buddhist with his head shaved and wearing traditional Indian clothing. a Syrian graduate student who later became a political science professor.1 Articles o o o o 10. while sleeping on the floor in friends' rooms.4 Inventions 4 Personal life o 4.
Andy Hertzfeld described the scene as "pandemonium. however. chief among them its object-oriented software development system. or do you want to come with me and change the world?" The following year. the NeXT workstation garnered a strong following because of its technical strengths. Wozniak was an electronics hacker. a design so tight that it was impossible to reproduce on an assembly line.. Steve Wozniak and Ronald Wayne. Steve Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO. Jobs founded another computer company. the NeXT workstation was technologically advanced. Apple recruited Mike Scott from National Semiconductor to serve as CEO for what turned out to be several turbulent years. Prior to co-founding Apple. the company began looking for an experienced executive to help manage its expansion. Career Beginnings of Apple Computer See also: History of Apple Steve Jobs and Bill Gates at the fifth D: All Things Digital conference (D5) in 2007.amazement of Atari. introduced 21-year-old Wozniak to 16-year-old Jobs. it was largely dismissed by industry as costprohibitive. NeXT Computer See also: NeXT Around the same time. As Apple continued to expand. At the time. and eventually taken over by Jobs. Apple aired a Super Bowl television commercial titled "1984. and gives it to Tim [Berners-Lee]. if computers could allow people to communicate and collaborate together in an easy way. and at the end of May 1985 – following an internal power struggle and an announcement of significant layoffs – Sculley relieved Jobs of his duties as head of the Macintosh division. During some sessions in the CERN . Like the Apple Lisa. Jobs marketed NeXT products to the scientific and academic fields because of the innovative. An industry-wide sales slump towards the end of 1984 caused a deterioration in Jobs's working relationship with Sculley. In 1976. some of his employees from that time had described him as an erratic and temperamental manager. That is. the digital signal processor chip. with later funding from a then-semi-retired Intel product-marketing manager and engineer A. While Jobs was a persuasive and charismatic director for Apple. thanks to the qualities of the NeXTStep software development system. and the built-in Ethernet port).C. when their mutual friend. The development of the Mac was started by Jef Raskin." At Apple's annual shareholders meeting on January 24. Jobs and Wozniak had been friends for several years. "1990 CERN: A Joint proposal for a hypertext system is presented to the management. Steve Jobs managed to interest Wozniak in assembling a computer and selling it. experimental new technologies it incorporated (such as the Mach kernel. This prototype offers WYSIWYG browsing/authoring! Current Web browsers used in "surfing the Internet" are mere passive windows. Tim's prototype implementation on NeXTStep is made in the space of a few months. In 1978. it would solve many of the problems that "personal" computing had come up against. Among those who could afford it. In 1983. founded Apple. an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience. which he believed was the next step after "personal" computing. The NeXTcube was described by Jobs as an "interpersonal" computer. Wozniak reduced the number of chips by 50. Steve Jobs. "Do you want to sell sugar water for the rest of your life. Bill Fernandez. asking. 1984. Jobs told Wozniak that Atari had only given them $700 (instead of the actual $5000) and that Wozniak's share was thus $350. Mike Sendall buys a NeXT cube for evaluation. however. depriving the user of the possibility to contribute. NeXT Computer. having met in 1971." The Macintosh became the first commercially successful small computer with a graphical user interface. "Mike" Markkula Jr.
under Pixar's creative chief John Lasseter.cafeteria. WALL-E (2008). and Iger quickly worked to patch up relations with Jobs and Pixar. as an example of his "interpersonal" philosophy. as evidenced by such things as the NeXTcube's magnesium case. Jobs and Iger announced that Disney had agreed to purchase Pixar in an allstock transaction worth $7.000 machines. Finding Nemo (2003). The first film produced by the partnership. In March 1998. California. Disney. Jobs also helps oversee Disney and Pixar's combined animation businesses with a seat on a special six-man steering committee. Jobs's holdings in Disney far exceed those of Eisner. NeXTMail was one of the first to support universally visible. Jobs joined the company's board of directors upon completion of the merger. as Pixar's contract with Disney was running out. Bob Iger replaced Eisner at Disney. 2005. On January 24. was initially intended to be a high-end graphics hardware developer. Once the deal closed. 2 November 1995. Up and Toy Story 3 each received the Academy Award for Best Animated Feature. Ratatouille. See also: "1998–2005: Return to profitability" in Apple Inc. Monsters. which Disney would co-finance and distribute. I like this very much.. and Disney family member Roy E. to concentrate Apple's efforts on returning to profitability. The Incredibles. which was originally based at Lucasfilm's Kerner Studios in San Rafael. The new company. Toy Story 2 (1999). In October 2005.  During a time when e-mail for most people was plain text. after having sold only 50. Toy Story. (2001). January 11. many employees developed a fear of encountering Jobs while riding in the elevator. In the coming months. NeXTMail. an award introduced in 2001. the company would produce the box-office hits A Bug's Life (1998)." by Robert Cailliau. Jobs and Disney chief executive Michael Eisner tried but failed to negotiate a new partnership. Inc.4 billion. After years of unprofitability selling the Pixar Image Computer. San Francisco. Pixar and Disney In 1986. In 1996. Jobs loved to demo the NeXT's e-mail system. Tim and I try to find a catching name for the system. Apple announced that it would buy NeXT for $429 million. bringing Jobs back to the company he had co-founded. In the years 2003 and 2004. "afraid that they might not have a job when the doors opened. Return to Apple Jobs on stage at Macworld Conference & Expo. except that it is difficult to pronounce in French. and in early 2004 Jobs announced that Pixar would seek a new partner to distribute its films once its contract with Disney expired. The deal was finalized in late 1996. but has since relocated to Emeryville.7%. who held about 1% of the company's stock and whose criticisms of Eisner included the soured Pixar relationship and accelerated his ousting. Jobs bought The Graphics Group (later renamed Pixar) from Lucasfilm's computer graphics division for the price of $10 million. $5 million of which was given to the company as capital.. California. Over the next ten plus years. 2006. This put considerable strain on NeXT's hardware division. Up (2009) and Toy Story 3 (2010). Ratatouille (2007). Jobs ran NeXT with an obsession for aesthetic perfection. Jobs became The Walt Disney Company's largest single shareholder with approximately 7% of the company's stock. and in 1993. Tim proposes "World-Wide Web". Cyberdog. I was determined that the name should not yet again be taken from Greek mythology. NeXT transitioned fully to software development with the release of NeXTSTEP/Intel. Cars (2006). The Incredibles (2004). brought fame and critical acclaim to the studio when it was released in 1995. Jobs immediately terminated a number of projects such as Newton. Finding Nemo. WALL-E. clickable embedded graphics and audio within e-mail. it contracted with Disney to produce a number of computer-animated feature films. The reality was that Jobs' . He soon became Apple's interim CEO after the directors lost confidence in and ousted then-CEO Gil Amelio in a boardroom coup. and OpenDoc. who holds 1.
Apple claimed that the options were originally granted at a special board meeting that may never have taken place.10. Jobs also reminds his employees that "real artists ship".30. he further expanded Apple's recycling programs to any U. Jobs eliminated all corporate philanthropy programs. thereby incurring taxable income of $20. Apple entered the cellular phone business with the introduction of the iPhone.S. The case is the subject of active criminal and civil government investigations. but a handful of victims was enough to terrorize a whole company.S.000. revolutionized the mobile browsing scene. a multi-touch display cell phone. and the iTunes Store. the company has branched out. This indicated backdating. iTunes digital music software. Stock options backdating issue In 2001.426 million shares of Apple. by lashing out at environmental and other advocates at Apple's Annual Meeting in Cupertino in April. which also included the features of an iPod and. Furthermore. At the 2000 Macworld Expo. Jobs quipped at the time that he would be using the title 'iCEO. customer who buys a new Mac.000 that he did not report as income. though an independent internal Apple investigation completed on December 29. with its own mobile browser. Under Jobs's guidance the company increased sales significantly with the introduction of the iMac and other new products. most notably NeXTSTEP. The banner read "Steve — Don't be a mini-player recycle all e-waste".1 billion in 2009. Jobs responded to criticism of Apple's poor recycling programs for e-waste in the U. compared to Bill Gates' efforts. appealing designs and powerful branding have worked well for Apple. Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO. found that Jobs was unaware of .summary executions were rare. 2006. the company made forays into consumer electronics and music distribution. which has been dubbed the "reality distortion field" and is particularly evident during his keynote speeches (colloquially known as "Stevenotes") at Macworld Expos and at Apple's own World Wide Developers Conferences. Apple announced it would take back iPods for free at its retail stores. Jobs owned 5. Forbes estimated his net wealth at $5. If found liable. With the introduction of the iPod portable music player. In 2005. He also owned 138 million shares of Disney. Jobs might have faced a number of criminal charges and civil penalties. However. After Bloomberg had accidentally published Jobs' obituary in 2008." Jobs also changed the licensing program for Macintosh clones. With the purchase of NeXT. making it too costly for the manufacturers to continue making machines. the investigation is focusing on false dating of the options resulting in a retroactive $20 million increase in the exercise price. Arik Hesseldahl of BusinessWeek magazine noted that "Jobs isn’t widely known for his association with philanthropic causes". Apple overstated its earnings by that same amount. most of which was granted in 2003 when Jobs was given 10 million shares. After resuming control of Apple in 1997. much of the company's technology found its way into Apple products.' In recent years.5 million shares of Apple with an exercise price of $18. In 2007. Steve Jobs was granted stock options in the amount of 7. which he had received in exchange for Disney's acquisition of Pixar. While stimulating innovation. a few weeks later. In 2006. Jobs is both admired and criticized for his consummate skill at persuasion and salesmanship. which allegedly should have been $21. This program includes shipping and "environmentally friendly disposal" of their old systems. which evolved into Mac OS X. The Computer TakeBack Campaign responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker. Business life Wealth As of October 2009. since then. introducing and improving upon other digital appliances. by which he means that delivering working products on time is as important as innovation and attractive design. making him the 43rd wealthiest American.
Jobs was a "mature. Jobs also has a daughter. iCon: Steve Jobs by Jeffrey S. Young & William L. speakers. and two other children. Lisa Brennan-Jobs (born 1978). he later acknowledged paternity. by Jeffrey S." Inventions Jobs is listed as either primary inventor or co-inventor in over 230 awarded patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touchbased). clasps. Simon. lanyards and packages. once said that Jobs "would have made an excellent king of France. from his relationship with Bay Area painter Chrisann Brennan. Presiding over the wedding was the Zen Buddhist monk Kobun Chino Otogawa. power adapters. Young & William L. Simon. staircases. keyboards. a former colleague.. And we always will. and iCon: Steve Jobs. 2008. Steve Jobs banned all books published by John Wiley & Sons from Apple Stores in response to their publishing an unauthorized biography. . On July 1. Management style Much has been made of Jobs' aggressive and demanding personality. sleeves. 1991. as saying she "believed that Steve became the lover of Joan Baez in large measure because Baez had been the lover of Bob Dylan.' And we've always tried to do that at Apple. by Alan Deutschman. Since the very very beginning. on March 18. She briefly raised their daughter on welfare when Jobs denied paternity. the authors suggest that Jobs might have married Baez. Deutschman quotes Elizabeth Holmes. Reed Paul Jobs. claiming that he was sterile. The couple have a son. The Second Coming of Steve Jobs. Personal life Jobs married Laurene Powell. The Second Coming of Steve Jobs. Jobs has always aspired to position Apple and its products at the forefront of the information technology industry by foreseeing and setting trends. In the unauthorized biography. a $7 billion class action suit was filed against several members of the Apple Board of Directors for revenue lost due to the alleged securities fraud. a friend of Jobs from his time at Reed College. Fortune wrote that he "is considered one of Silicon Valley's leading egomaniacs. Jef Raskin. Wiley said it had "closed a deal .these issues and that the options granted to him were returned without being exercised in 2003. 'I skate to where the puck is going to be." alluding to Jobs' compelling and larger-than-life persona. In 2005. not where it has been." In another unauthorized biography. He summed up that self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007 by quoting ice hockey legend Wayne Gretzky: There's an old Wayne Gretzky quote that I love." Commentaries on his temperamental style can be found in Mike Moritz's The Little Kingdom. to make its titles available for the iPad. but her age at the time (41) meant it was unlikely the couple could have children. In its 2010 annual earnings report. —Steve Jobs Floyd Norman said that at Pixar. one of the few authorized biographies of Jobs. iCon: Steve Jobs. at least in innovation and style. author Alan Deutschman reports that Jobs once dated Joan Baez. mellow individual" and never interfered with the creative process of the filmmakers..
 The court decision was overturned on appeal in March 2010 and the mansion was demolished beginning February 2011 He usually wears a black long-sleeved mock turtleneck made by St. planning to demolish the house and build a smaller home on the property. After initially resisting the idea of conventional medical intervention and embarking on a special diet to thwart the disease. by a court decision. but I thought it was worth a moment of reflection today. designed by George Washington Smith in Woodside. Jobs bought an apartment in The San Remo. In 1984. A number of people expressed interest. Steve Jobs sent an email to all employees when Apple's market capitalization rose above Dell's. When asked about his business model on 60 Minutes. In January 2007 Jobs was denied the right to demolish the property. Levi's 501 blue jeans. Jobs apparently did not require nor receive chemotherapy or . Steve. only to sell it almost two decades later to U2 frontman Bono. stated that he had a rare. but he met with complaints from local preservationists over his plans. Jobs has lived in a house in the Old Palo Alto neighborhood of Palo Alto. and New Balance 991 sneakers. He has referenced them on more than one occasion at Keynotes and also was interviewed on a showing of a Paul McCartney concert. President Clinton dined with Jobs and 14 Silicon Valley CEOs there August 7.Jobs is also a Beatles fan." On October 6. Since the early 1990s. 14 bedroom Spanish Colonial mansion. He is a pescetarian. he kept an old BMW motorcycle in the living room. Based on today's stock market close.M. California. Stocks go up and down. The prognosis for pancreatic cancer is usually very grim. 1996. the Woodside Town Council gave Jobs approval to demolish the mansion. on the condition that he advertise the property for a year to see if someone would move it to another location and restore it. Jobs." In 2006. Steven Spielberg.000-square-foot (1. Jobs purchased a 17. Jobs had a public war of words with Dell Computer CEO Michael Dell. and things may be different tomorrow.600 m2). Jobs announced to his employees that he had been diagnosed with a cancerous tumor in his pancreas. they are done by a team of people. an apartment building in New York City with a politically progressive reputation. Pei. His choice of car is a silver 2006 Mercedes SL 55 AMG. however. Jobs lived in the mansion for almost ten years. In June 2004. far less aggressive type known as islet cell neuroendocrine tumor. Jobs had never moved in. which has no licence plates. In 1982. daughter of Rita Hayworth. Great things in business are not done by one person. but no agreements to that effect were reached. Jobs underwent a pancreaticoduodenectomy (or "Whipple procedure") in July 2004 that appeared to successfully remove the tumor. Later that same year. Jobs spent years renovating his apartment in the top two floors of the building's north tower. when Michael Dell was asked what he would do if he owned then-troubled Apple Computer. According to reports. including several with experience in restoring old property. 1997. The email read: Team. they balanced each other. where Demi Moore. Although it reportedly remained in an almost unfurnished state. also known as Jackling House. a local preservationist group began seeking legal action to prevent demolition. he replied: My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check. and Princess Yasmin Aga Khan. Croix. in a Gartner Symposium. he said "I'd shut it down and give the money back to the shareholders. and let Bill Clinton use it in 1998. Health concerns In mid-2004. With the help of I. Steve Martin. it turned out that Michael Dell wasn't perfect at predicting the future. also had apartments. He allowed the mansion to fall into a state of disrepair. And the total was greater than the sum of the parts. Apple is worth more than Dell. starting when Jobs first criticized Dell for making "un-innovative beige boxes.
many news carriers and blogs reported on it. at a subsequent media event. On March 2. Apple announced that Tim Cook would run day-to-day operations and that Jobs would continue to be involved in major strategic decisions at the company. however. Timothy D. intensifying rumors concerning Jobs' health. 2009. Apple announced that he had been granted a medical leave of absence. Jobs responded at Apple's September 2008 Let's Rock keynote by quoting Mark Twain: "Reports of my death are greatly exaggerated". almost gaunt" appearance and unusually "listless" delivery. together with his choice to delegate significant portions of his keynote to other presenters. During Jobs' absence. Jobs at the 2008 Macworld Conference & Expo. became acting CEO of Apple. During a July conference call discussing Apple earnings. with Jobs still involved with "major strategic decisions. Apple announced that marketing vice-president Phil Schiller would deliver the company's final keynote address at the Macworld Conference and Expo 2009. 2008. according to an Ars Technica journal report. 2009 on Apple. inspired a flurry of media and internet speculation about his health. Jobs said that he had been suffering from a "hormone imbalance" for several months. containing blank spaces for his age and cause of death. Jobs underwent a liver transplant at Methodist University Hospital Transplant Institute in Memphis. one and a half years after Jobs returned from his liver transplant.radiation therapy. referring to his blood pressure." As during his 2009 medical leave. On January 14. head of worldwide sales and operations at Apple. noting that "while his health issues have amounted to a good deal more than 'a common bug. In a statement given on January 5. Jobs concluded his presentation with a slide reading "110/70"." Two years later. in an internal Apple memo. an Apple spokesperson said that "Steve's health is robust. Honors He was awarded the National Medal of Technology from President Ronald Reagan in 1984 with Steve Wozniak (among the first people to ever receive the honor). similar concerns followed Jobs' 2008 WWDC keynote address. Jobs' prognosis was "excellent. again reviving questions about Jobs' health. In contrast.com. Tennessee. and a Jefferson Award for Public Service in the category "Greatest Public Service by an Individual 35 Years or Under" (aka the Samuel S. On December 16. voiced the opinion that shareholders had a right to know more. 2008. Tim Cook. Beard Award) in 1987. The New York Times published an article based on an off-the-record phone conversation with Jobs. In early August 2006. Bloomberg mistakenly published a 2500-word obituary of Jobs in its corporate news service." On August 28. Apple officials stated Jobs was victim to a "common bug" and that he was taking antibiotics. who had previously acted as CEO in Jobs' 2004 absence." Others.' they weren’t life-threatening and he doesn’t have a recurrence of cancer. participants responded to repeated questions about Steve Jobs' health by insisting that it was a "private matter. following the keynote. Cook. stating he would not address further questions about his health. His "thin. (News carriers customarily stockpile up-to-date obituaries to facilitate news delivery in the event of a well-known figure's untimely death. Jobs delivered the keynote for Apple's annual Worldwide Developers Conference." On January 17.) Although the error was promptly rectified. 2011 Steve Jobs made an appearance at the iPad 2 launch event. WWDC attendees who saw Jobs in person said he "looked fine"." In April 2009. while others surmised his cachectic appearance was due to the Whipple procedure. given Jobs' hands-on approach to running his company. Jobs announced his leave in a letter to employees. . ran the company. Jobs wrote that in the previous week he had "learned that my health-related issues are more complex than I originally thought" and announced a six-month leave of absence until the end of June 2009 to allow him to better focus on his health. 2011. stating his decision was made "so he could focus on his health.
John Sculley. 1987 • 18. In December 2010. Nerds 2. 2007. refrigerators. 2007. On November 5. Most people who bought computers stuffed them in the closet because balancing a checkbook wasn't reason enough to flick on the switch. CEO and co-founder of Apple Inc. In popular culture Due to his young age. California Governor Arnold Schwarzenegger and First Lady Maria Shriver inducted Jobs into the California Hall of Fame. it published a long profile of him as "the most famous maestro of the micro. iPod. Jobs was selected the most admired entrepreneur among teenagers on a survey by Junior Achievement. a leading manufacturer of electronic devices including the Macintosh Computer (MAC).. In August 2009. iPhone. Pirates of Silicon Valley — a 1999 docudrama which chronicles the rise of Apple and Microsoft. Women and the Arts. our race to realize it had been a death march. Steve Jobs is credited with many of the electronic inventions now patented by Apple. and the music and video software itunes. He was portrayed by Noah Wyle. That's why it hired a softdrinks guy in the first place. and even Cuisinarts. The consumer business had collapsed at the end of 1984. I knew this was a lunatic plan. 2009. Consumers weren't ready to put computers in their homes as easily as they installed telephones. High tech could not be designed and sold as a consumer product. the former PepsiCo executive who once ran Apple. Although he is known as a business and sales wizard. They weren't willing to pay a couple of thousand dollars for something they didn't know what to do with. after Apple's founding Jobs became a symbol of his company and industry.a journey of adventure. John Sculley and John A. Byrne. about the rise of the home computer/personal computer. and charisma. the Financial Times named Jobs its person of the year for 2010. By now. High-tech could not be designed and sold as a consumer product. He attended the Cupertino Middle School followed by high school at . "In his autobiography. however. The world would also have to change us. (and sequel to Triumph of the Nerds) which chronicles the development of the Internet. ideas and the future." Jobs was prominently featured in three films about the history of the personal computing industry: • • • Triumph of the Nerds — a 1996 three-part documentary for PBS. televisions. Odyssey: Pepsi to Apple -.0. In November 2009 Jobs was ranked #57 on Forbes: The World's Most Powerful People. located at The California Museum for History. On December 5. Our perspective had been hopelessly wrong. Jobs was named the CEO of the decade by Fortune Magazine. This was a lunatic plan. Steven Paul Jobs was born in San Francisco to Joanne Carole Schieble and Syrian Abdulfattah John Jandali and adopted by Paul and Clara Jobs. We couldn't bend reality to all our dreams of changing the world. He was CEO of Pixar Animation Studios until it was acquired by Disney in 2006. ending its essay by stating.' How wrong can you be". Harper & Row.On November 27. great wealth. 2008 Steve Jobs is the Chairman. said this of the ambitions of the man he had pushed out: 'Apple was supposed to become a wonderful consumer products company. When Time named the computer as the 1982 "Machine of the Year". Technology companies are only superficially in the same category as consumer products companies.1 — a 1998 three-part documentary for PBS. Apple was supposed to become a wonderful consumer products company. Jobs was named the most powerful person in business by Fortune Magazine.
it later focused more on software development. iphone. 1976. Steve Jobs has helped establish the new electronic divisions and personally helped to create the ipod. While working there he discovered that a popular whistle recreated the tones needed to make long distance phone calls with AT&T. Jobs convinced Wozniak to go into business with him to create "blue boxes" and sell them to people wishing to make free long distance phone calls. Although the business started with printed circuit boards. His original association with Steven Wozniak began as a result of attending lectures and working at HP. At the same time he took a job at Atari to save money for a spiritual retreat to India.Homestead H. Apple Inc.S. and other personal devices. During high school Jobs held a summer job at the HewlettPackard Company in Palo Alto prior to attending college. Steve Jobs never graduated. He spent his childhood in the South Bay area. Although it began as a company designed around aesthetic interpersonal computing. Steve Wozniak and Steve Jobs eventually created their first personal computer. Steve Jobs went on to create the company called NeXT in 1986. having only spent about six months at college. a region that would later become known as Silicon Valley. He returned to California in 1974 and began attending meetings of the Homebrew Computer Club with his friend Wozniak. He continued to work with Wozniak on other projects and finally convinced him to market a computer Wozniak had built for himself. Jobs ended up backpacking through India but returned to work with Atari. He is well known for his work ethic as well as his rumored temper. the Apple I. began selling shares in December of 1980. Apple Inc. Although he attended Reed College in Portland. a large success for their business. Apple bought NeXT in 1996 and reinstated Jobs as the Chief Executive Officer. NeXT ended up playing a major role in the development of email and the world wide web. . in the same town of Cupertino. As Apple grew even more. and sold it for $666. but he receives executive gifts from the board that give better tax advantages than does his salary. They later followed it with the Apple II. was born.66. so did its merchandise and the hugely successful Macintosh was introduced to the public in 1984 and became the first personal computer with a graphical user interface (GUI) through which individuals could interact with the items on the screen. As the company grew. Jobs experienced tension with the board and the struggles led to Jobs leaving Apple in May of 1985. but has consistently helped to grow Apple from a company bordering on bankruptcy in the 1990s to a very successful company today. On April 1. His current annual salary is $1. Oregon.
Electronics form the basic elements of devices such as radios. and computers. There he saw engineers demonstrate new products. stereos. This area. he launched one of the largest industries of the past decades while still in his early twenties. televisions. As a child. California. and entrepreneur Computer designer and corporate executive Steve Jobs is cofounder of Apple Computers. 1955 San Francisco. Jobs also enrolled in the Hewlett-Packard Explorer Club. He remains one of the most inventive and energetic minds in American technology. 1955. He showed an early interest in electronics and gadgetry. computer programmer. was becoming a center for electronics. Reproduced by permission of the Corbis Corporation . Patty. just south of Palo Alto.Born: February 24. He swam competitively. With his vision of Steve Jobs. Early life Steven Jobs was born February 24. Paul Jobs was a machinist and fixed cars as a hobby." This is because a substance called silicon is used in the manufacturing of electronic parts. an electronics manufacturer. and he saw his first computer at the age of twelve. Jobs preferred doing things by himself. He was very impressed. California. At that time people started to refer to the area as "Silicon Valley. in San Francisco. He grew up with one sister. and knew right away that he wanted to work with computers. and was adopted by Paul and Clara Jobs. Jobs remembers his father as being very skilled at working with his hands. California. but was not interested in team sports or other group activities. He spent a lot of time working in the garage workshop of a neighbor who worked at Hewlett-Packard. California American business executive. In 1961 the family moved to Mountain View. . affordable personal computers.
but the new model suffered technical and marketing problems. Advances in electronics. They raised $1. . Jobs attended Reed College in Portland.S. was trying to build a small computer. and was later reworked and reintroduced. This was one of the most phenomenal cases of corporate growth in U. Personal computers began an entirely new way of processing information. and so costly that individuals could not afford to buy them. with the idea of selling it to individual users. At first they sold circuit boards (the boards that hold the internal components of a computer) while they worked on the computer prototype (sample). They were so large that one could fill a room. One member. history. The Apple II went to market in 1977. and offered him a summer internship at Hewlett-Packard.While in high school Jobs attended lectures at the Hewlett-Packard plant. meant that computer components were getting smaller and the power of the computer was increasing.300 in startup money by selling Jobs's microbus and Wozniak's calculator. for some parts he needed to complete a class project. as more competitors entered the marketplace. for two years. Apple was continually forced to improve its products to remain ahead. Jobs became fascinated with the marketing potential of such a computer. a technical whiz named Steve Wozniak (1950–). At that time almost all computers were mainframes. They called it Apple Computer Company. the president. The company's sales grew to $200 million within three years.7 million. however. It was withdrawn from the market. with impressive first year sales of $2. Jobs and Wozniak redesigned their computer. Jobs and Wozniak had opened an entirely new market—personal computers. College and travel After graduating from high school in 1972. Oregon. Apple and the personal computer era Jobs had realized there was a huge gap in the computer market. In 1976 he and Wozniak formed their own company. in memory of a happy summer Jobs had spent picking apples. By 1980 the personal computer era was well underway. Hewlett was so impressed he gave Jobs the parts. In 1975 Jobs joined a group known as the Homebrew Computer Club. Apple introduced the Apple III. He dropped out after one semester to visit India and study eastern religions in the summer of 1974. On one occasion he boldly asked William Hewlett (1931–2001).
though he retained his title as chairman of its board of directors. Monsters. In 1986 Jobs purchased a small company called Pixar from filmmaker George Lucas (1944–). To use the computer. and Monsters. and an outstanding sound system. and had a fast processing speed. a huge box office hit. the NeXT machine never caught on. Pixar specialized in computer animation. The failure of the Macintosh signaled the beginning of Jobs's downfall at Apple. excellent graphics displays. It lacked features other personal computers had. NeXT Jobs soon hired some of his former employees to begin a new computer company called NeXT. because it was more expensive than personal computers sold by competitors. This process made the Macintosh very easy to use.Jobs continued to be the marketing force behind Apple. had the largest opening weekend ticket sales of any animated film in history. and could not be linked to other computers or run common software. however. such as a corresponding high quality printer. Late in 1988 the NeXT computer was introduced at a large gala event in San Francisco. Toy Story NeXT was not. It was designed for people possessing minimal computer experience. the Macintosh. . had a black-and-white screen. Inc. By 1983 it was estimated that Apple had lost half of its market share (part of an industry's sales that a specific company has) to IBM. The Macintosh In 1984 Apple introduced a revolutionary new model. Nine years later Pixar released Toy Story. Apple's biggest competitor was International Business Machines (IBM). however. Inc. the user pointed at an icon and clicked a button using a new device called a mouse. The Macintosh did not sell well to businesses. however. the end of Steve Jobs. Early in 1983 he unveiled the Lisa. however. Despite the warm reception. Initial reactions were generally good. aimed at the educational market. All these films have been extremely successful. Jobs resigned in 1985 from the company he had helped found. Pixar later went on to make Toy Story 2 and A Bug's Life. The on-screen display had small pictures called icons. The product was very user-friendly. It did not sell well. It was too costly. which Disney distributed.
The iBook was unveiled in July 1999. Within a week it was the third-largest e-commerce site on the Internet. He was instrumental in launching the age of the personal computer. a computer version of the cordless phone that would allow the user to surf the Internet wirelessly. In January 2000 Jobs unveiled Apple's new Internet strategy. In 1998 Jobs announced the release of the iMac. Jobs returned to Apple as a part-time consultant to the chief executive officer (CEO). In November 1997 Jobs announced Apple would sell computers directly to users over the Internet and by telephone. "agreed to cooperate on several sales and technology fronts. The Apple Store became a runaway success. in a surprising event. but you know. "The thing that drives me and my colleagues … is that you see something very compelling to you.NeXT and Apple In December of 1996 Apple purchased NeXT Software for over $400 million. according to the New York Times. It included a group of Macintosh-only Internet-based applications. The two companies. which featured powerful computing at an affordable price. In a February 1996 Time magazine article." Over the next six years Apple introduced several new products and marketing strategies. Jobs said." Jobs has worked hard to translate his ideas into exciting and innovative products for businesses and consumers. and you don't quite know how to get it. . It includes Apple's AirPort. Steve Jobs is truly a computer industry visionary. This is a clam-shaped laptop that is available in bright colors. it's within your grasp. The following year. Jobs also announced that he was becoming the permanent CEO of Apple. In September of 1997 Jobs was named interim CEO of Apple. And it's worth putting in years of your life to make it come into existence. Apple entered into a partnership with its competitor Microsoft. sometimes intuitively.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.