Destination

Kazakhstan: Ancient and Poetic

Kazakhstan is a country of vast

steppes, ancient culture, as
well as the first world’s cosmo-
drome – Baikonur. The coun-
try’s tourism industry has great
potential; however, consider-
able development is necessary.
 Destination Ka za k h s t a n: A nc i e nt a nd P oe t i c

Tourism in Kazakhstan –
New Branding Strategy Needed
Kazakhstan, the 9th largest country in the
world, having a rich history of nomadic civiliza-
tions, a large natural diversity and being a part
of the famous Silk Road, still attracts few tour-
ists from around the world. How come?

Challenges
The low number of visitors has clear reasons.
First of all, Kazakhstan has two neighbors that
are promoting their tourism offer quite effec-
tively and have a very distinct brand: Uzbeki-
stan, taking advantage of its rich past with his-
torical and recently renovated Silk Road cities;
and the smaller brother Kyrgyzstan, with the
same nomadic past as Kazakhstan, and with an
abundance of high mountains, lakes and pre-
served nomadic lifestyle. Both countries have
managed to create a clear touristic brand and
attract many foreign visitors. Kazakhstan lacks
this distinct brand, has on offer ‘something of
everything’, which should be translated into a
new brand and a new branding strategy.

Trends and Successes

The inbound tourism in Kazakhstan is on the
rise, though slowly. To some extent this must be
related to the growing publicity that the country
is receiving due to its geopolitical position, with
an abundance of oil and other natural resources.
During the last five years a program to establish

April, 2011 — 48 —
 Destination Ka za k h s t a n: A nc i e nt a nd P oe t i c

mountains up to 7,000 meters in border areas

with Kyrgyzstan, China and Russia; unusual
rock formations in several parts of the country,
including the very remote western peninsula of
Mangyshlak; nomadic traditions in the villages
and nomadic life in summer in the mountains;
traces of the Silk Road and the Turkestan Mau-
soleum of Ahmed Khoja Yasawi in the south;
rocky oasis and Soviet heritage in the center,
including remnants of prisoner camps and
nuclear test sites; the shrinking Aral Sea with its
notorious ship graveyards and the Baikanur Cos-
modrome in the center-west; the new capital
Astana with its modern and outstanding archi-
tecture; the cultural centre Almaty with a ski-
ing resort and surrounding varied landscapes…
Wherever one travels in Kazakhstan, due to
the small number of tourists and the vastness
of the country, one cannot but feel like a pio-
neer  – and a very welcomed pioneer.
Future
What is needed to increase the volume of tour-
ists to Kazakhstan? While we have focused on
how to bring foreign visitors to Kazakhstan, the

Ranking of the Tourism Potential

homestay opportunities across several parts of
the country and in the vicinity of (potential)
tourist destinations has been successful, giv-
ing tourists the opportunity to observe and
take part in local Kazakh village life. In such a
vast and empty land one cannot expect hotels
everywhere, so this initiative is very welcome,
in addition giving local communities a liveli-
hood out of tourism. Therefore, programs that
include these destinations are now on offer
and welcome a growing number of visitors.
Finally, it is important to observe that Almaty
has the region’s most important international
airport, with more and more international air
companies offering flights for lower prices.
Destinations
What exactly can a visitor expect to find in
Kazakhstan? In general, something of every-
thing; steppe almost everywhere, and high
in Kazakhstan
Kazakhstan rated 93rd among 139 countries
in the World Economic Forum’s ‘Travel and
Tourism Competitiveness Report 2011’. Russia
was a leader among the CIS countries ranking
59 in the rating. It was followed by Georgia
(73), Azerbaijan (83), Ukraine (85), Armenia
(90), Kazakhstan (93), Moldova (99), Kyrgyzstan
(107), and Tajikistan (118).
En.trend.az

April, 2011 — 49 —

most important task for the Tourism Authorities
would be to make the local population more
interested in its lands and its past. More domes-
tic visitors would greatly improve the facilities,
helping to attract foreigners in the process.
The Tourist Authorities should establish a new
brand for Kazakhstan as a tourist destina-
tion; create a number of tours that relate to
April, 2011
Destination Ka za k h s t a n: A nc i e nt a nd P oe t i c
this, and promote them heavily, with the aid
of Kazakhstani and foreign tour operators and
travel agencies.
One would think that the diversity of Kazakh-
stan should be the essence of this new brand,
incorporating in the (new) programs attrac-
tions like Astana with its architectural gems,
Almaty and its cultural life, remnants of the
Silk Road in the south, and of course the
natural diversity of the country, including
steppe, high mountains and mountain lakes,
all of which can be found in both the Almaty
and Altai region in relatively compact areas.
But, we cannot omit mentioning the famous
hospitality of the Kazakhs, preserved from
times when denying a stranger a place to stay
in ones yurt meant his or her death, and which
can still be felt everywhere.
These days Kazakhstan is a liberal country
with a peaceful, harmonious blend of people
and religions, both Asians and Europeans,
Muslims and Christians. If nothing else, this
should be the reason to make a visit.
By Ardjan Langedijk
Kazakhstan Tours, Heemstede, The Netherlands,
tel. (++) 31 6 47 12 64 09
http://www.kazaktours.com
— 50 —

Kazakhstan:
Building the Tourism Infrastructure
On the world’s tourism map Kazakhstan,
despite its large size, is only a small spot as an
incoming tourism destination. The majority
of the country’s tourism sights and destina-
tions suffer from little awareness, lack of infra-
structure, limited accommodation availability,
inconsistent service quality and pricing. How-
ever, with the country’s rapidly growing eco-
nomic power this is starting to change as the
tourism is benefiting from large government
and private investments.
April, 2011
Destination Ka za k h s t a n: A nc i e nt a nd P oe t i c
Excluding CIS countries*, China, Germany and
Turkey were the leading arrival source countries
in 2010. Currently, the majority of tourists from
non CIS countries visit Kazakhstan for business
purposes, as the country is a large oil, gas and
natural mineral supplier. Business tourists cre-
ate and maintain strong demand for high qual-
ity hotels, which resulted in the development of
a significant number of 4- and 5-star hotels in
the country over the last five years period.
Despite the entrance of large hotel chains to
the country, there still remains a shortage of
more affordable but quality accommodation
such as 3-star hotels. The void created by the
lack of inexpensive and quality hotels in the
country is being filled by rental apartments,
that are especially popular among visitors from
CIS countries.
In 2010 Kazakhstan was visited by more than Domestic tourist expenditure
6 million arrivals, which was a 6% increase com- in Kazakhstan
pared to 2009. The neighboring countries – (EUR per capita, retail value)
Russia, Uzbekistan and Kyrgyzstan – were the 2005 2010 2015
leading source of tourists accounting for more Forecast
than 80% of all arrivals. The majority of trips by Domestic Tourist 12.8 19 32.6
Expenditure
arrivals from these countries were not for tra-
Incoming Tourist 34 58.5 112.9
ditional tourism purposes though, but for see- Receipts
ing relatives or friends, to seek employment, ©2011 Euromonitor International
and for business purposes.
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 Destination Ka za k h s t a n: A nc i e nt a nd P oe t i c

In February 2011, Kazakhstan hosted a

huge international sport event – Winter Asian
Games. The event not only attracted a num-
ber of international tourists, but also gave a
strong boost to the country’s still small tour-
ist industry through increased international
awareness of Kazakhstan as a tourism des-
tination, especially in Asian countries. The
Winter Asian Games also boosted the tourism
sector through large – more than US$ 1 bil-
lion – investments in infrastructure in areas of
accommodation, public transport systems, air-
ports and improved service levels.

The most popular leisure tourism destina-
tions for visitors are Alakol, Borovoe, Kulsaj
and Issyk lakes, Charyn canyon, the mountain-
ous landscape of Zailijsky Ala Tau, areas located
on the Kazakhstan portion of the Silk Road
such as the ancient cities of Taraz and Turke-
stan with Ahmed Yasavi's mausoleum, and the
world’s first spaceport at Baikonur. However,
the leisure tourism in Kazakhstan is still largely
underdeveloped and retains significant future
growth potential.
The government tries to boost tourism in a
variety of ways, such as through passing favor-
able legislation for private investments in tour-
ism industry, investing in the development
of tourism infrastructure and hosting large
international events. Until 2014, Kazakhstan
committed to develop tourism infrastructure,
which includes new roads, railways, construc-
tion of new and renovation of old accommoda-
tion outlets, near the main recreational zones,
World Heritage Sites, as well as other cultural,
historical and business centers.
Inbound Tourism in Kazakhstan
(‘000 trips)
2005 2010 2015
Forecast
Arrivals from 3820.6 6131.4 8131.7
Kyrgyzstan 741.7 1648.5 2408.8
Uzbekistan 1068.9 1701.8 2146.5
Russia 1332.8 1721.5 2071
Tajikistan 198.8 297.5 325.6
China 85.7 182.5 308.1
Other Countries 52.7 130.1 231.2
of Origin
Turkey 58 84.1 136.1
Germany 84.5 93.1 127.4
Ukraine 44.5 72.1 97.7
Azerbaijan 42.7 39.5 58.1
Turkmenistan 21.1 32.5 41
United Kingdom 19.7 29.1 39.6
USA 25.3 25.5 28.9
©2011 Euromonitor International
Kazakhstan’s accessibility for international
visitors is constantly improving as well, as more
international air carriers include Kazakhstan
cities in their destination maps. The local air-
ways route map is rapidly expanding and new
land border crossings with neighboring coun-
tries are planned to be opened.
The consistent investments in the develop-
ment of all areas of tourism sector indicate
that in long term Kazakhstan will be attracting
increasing numbers of international visitors.
Over the next five years, the number of incom-
ing visitors in Kazakhstan is expected to grow
by annual rate of 6%, while incoming tourism
receipts are expected to see 9% annual growth.
* CIS countries – Russia, Ukraine, Kazakhstan,
Belarus, Azerbaijan, Uzbekistan, Turkmenistan,
Georgia, Armenia, Tajikistan, Kyrgyzstan, Mol-
dova
By Mantas Kaluina (Euromonitor International’s Senior
Research Analyst)
http://www.euromonitor.com

April, 2011 — 52 —
 Destination Ka za k h s t a n: A nc i e nt a nd P oe t i c

Almaty: The Cosmopolitan

Center of Kazakhstan
Almaty has perhaps one of the most striking
and beautiful locations of any city in the world.
Located in the spectacular foothills of the Zil-
ishkiy Alatau Mountains, Almaty is a pleasant
city to live in, vibrant, green, and with thriving
cosmopolitan culture. The impressive moun-
tains are only half an hour’s drive from the city
center. Almaty’s population is 1.5 million.
The name Almaty comes from the Kazakh
word 'alma', which means 'apple'. It used to be
claimed that Almaty was home to the sweetest
fruit in the world, and its former name, 'Alma-
Ata,' means ‘father of apples.’
One of the first reactions experienced by
many foreigners arriving in the city is that it
is the most 'European' in its architecture of
all the Central Asian cities. 'Almaty' was the
original name of a small Kazakh town, which
was renamed 'Fort Vernyi' or 'Loyal Fort' by the financial and cultural center not just of Kazakh- to -13°C (9°F), and the hottest months are
Cossacks of the Russian Empire in the 18th and stan but of the whole Central Asian region. July and August, when the mercury aver-
19th centuries. In the early twentieth century, Almaty is surrounded by the Alatau Moun- ages around +27°C (80°F). The low rainfall is
the capital of the Soviet Socialist Republic of tains. Alatau means 'colorful' in Kazakh. The reflected by low humidity, which moderates
Kazakhstan was established in the city, which mountains can be seen from every corner of both the heat of Almaty's summer and the
was renamed Alma-Ata. Since then, the city the city making it common for the locals to cold of its winter.
has become the center of the economic, cul- use phrases 'to go up' or 'to go down' a road in Almaty is a haven for fans of the great out-
tural, and political life in Kazakhstan. their direct meaning. doors. In the winter you can go figure skating
In 1997 the capital was moved to Astana, Almaty’s climate is continental: it is hot at Medeu, the highest skating rink in the world,
which is located further to the North, in the in summer and can get very cold in winter. go skiing at one of several ski resorts within an
geographical center of Kazakhstan. However, The coldest months are January and Febru- hour's drive of the city, or go hiking or climbing
Almaty remains the ‘Southern Capital,’ and the ary, when the average temperature drops in the mountains.

April, 2011 — 53 —

In summer you can go sailing, swimming,
and sunbathing at Kapshagai, an artificially
created lake in an hour distance from the city.
Small boats can be rented for the day, as well
as larger boats for longer excursions. You can
go horseback riding at Almaty's hippodrome or
in one of the valleys in the mountains outside
the city.
Almaty is well-equipped with sports centers
and gyms offering a wide range of facilities
including classes in yoga, pilates and martial
arts.
For lovers of culture, Almaty has several per-
manent theaters including the Kazakh National
Opera and Ballet Theatre, the State Drama
Theater, and several others that offer daily per-
formances in different languages. There are a
number of cinemas that show movies in Eng-
April, 2011
Destination
lish as well as a range of art galleries, muse-
ums and even permanent circus. As well as a
great number of restaurants offering both local
and international cuisine, the city is home to a
large and constantly evolving catalog of cafes,
bars, bowling alleys and nightclubs.
Landmarks
The Republic Square
Аlmaty's main square is the largest and the
most picturesque in the city, with its magnifi-
cent ensemble of modern architecture. To the
south-east there is the President's Southern
Residence, the former government building
(now the Akimat, or City Hall) and the national
television centre. The Central State Museum
is situated east of the square, and the Regent
Ankara Hotel is on the western side.
— 54 —
Ka za k h s t a n: A nc i e nt a nd P oe t i c
In the center of the square stands the
18-meter-high monument of Independence
designed by Shota Valikhanov, а well-known
Kаzаkh architect. President Nazarbayev had the
idea for the monument while on а diplomatic
visit to Egypt. The obelisk is topped with the
figure of а Sacae warrior with а winged snow
leopard in flight, and flanked by metal panels
depicting key events in Kazakhstan's history.
А plaque at the foot of the obelisk bears the
palm-print the President made on the Consti-
tution when he was sworn in.
Svyato-Voznesenski Orthodox
Cathedral
The cathedral (also called the Zenkov Cathe-
dral) is located in the 28 Panfilov’s Guardsmen
Park. It was designed by a local architect A.P.
Zenkov and was built in 1904 of wood, entirely
without nails. Its wall paintings and screens
were painted by local artist Nicholai Chludov
while the interior decorations were made in
art workshops in Moscow and Kiev. Its height
is about 50 meters. The building strikes one’s
imagination with its beauty and splendor. It is
one of the eight most unique wooden build-
ings in the world. Of special interest is the fact
that it survived the 1911 earthquake with a
magnitude of 10 on the Richter scale. Used as
a museum of local lore, history, and economy
during the Soviet period, in May 1995 the
Cathedral has been returned to the Russian
Orthodox Church and restored. Since 1997,
Orthodox services have been carried out there.
The Central (Green) Bazaar
The Central Market, otherwise known as the
Green Bazaar, brings to life the finest traditions

of the Asian bazaar. Неrе you can experience the
true taste of the East. This is not just а market,
but а meeting-place of various Asian cultures in
miniature. You can sample the wealth of pro-
duce grown throughout Central Asia as many of
the farmers have come from neighboring coun-
tries. In the bazaar's open courtyard there are
numerous shashlyk stands, а flea market, flower
stalls and а restaurant serving local dishes. The
fruit and vegetables at the Green Bazaar are of
extremely good value in summer.
Arasan Baths
Almaty's central bath-house is situated in
а large, impressive dome-shaped building
April, 2011
Destination Ka za k h s t a n: A nc i e nt a nd P oe t i c
opposite the Раnfilov Park. Тhrее types of
bath are available at Arasan: Russian, Finnish
and Turkish. The Russian and Finnish baths
share the same plunge pool and you can try
both on one ticket. The Finnish bath is dry
while the Russian version is a sea of steam.
Тhe Turkish bath consists of stone platforms
heated to three different temperatures and а
plunge pool. Various kinds of massage are on
offer.
http://www.kimep.kz
http://tourasia.kz
— 55 —

Back to the Soviet Era:
Exploring the Baikonur
Cosmodrome
The Baikonur Cosmodrome, the world's first
and largest operational space launch facility,
situated in the middle of Kazakhstan’s steppes
had tremendous historic significance. It was
the launch pad for a whole new chapter of
civilization. In 2000, from June 2 to 4, the 45th
anniversary of Baikonur cosmodrome was cel-
ebrated with great fanfare.
The location of the base of Soviet space pro-
gram was of prime strategic importance, and
after much consideration, an ideal spot was
found in the vast steppes of Kazakhstan close
to the mining town of Baikonur. The name in
Kazakh means "wealthy brown", i.e. "fertile
land with many herbs".
In 1954, when the project was conceived, it
was referred to as an "experimental range",
since no such word as cosmodrome existed in
the Russian language. When one of the con-
struction workers asked Sergei Korolev, the
Soviet rocket engineer, what was going to be
built here in the middle of nowhere he was
told "Stadium I – the biggest stadium in the
world". It was the period of the so called "cold
war" and great secrecy surrounded the site.
The USA was keeping track of the number of
nuclear weapons in the USSR, and trying to
maintain an equal or greater stockpile.
April, 2011
Destination Ka za k h s t a n: A nc i e nt a nd P oe t i c
One year before that, on 12 August 1953, the
first soviet hydrogen bomb had been tested
in Semipalatinsk at the nuclear experimental
range. Viacheslav Malyshev, the Vice Chairman
of the Cabinet, understanding the destructive
power of the bomb and envisioning the creation
of a rocket, invited Sergei Korolev to discuss the
matter and he and scientist Sergei Krukov came
up with a sketch of the legendary R-7, which
would ultimately carry up to 4.5 megatons of
nuclear energy to a target. Malyshev never did
get to see the first rocket, as he died from seri-
ous radiation he was exposed to while watching
the detonation of the hydrogen bomb.
Marshall Georgyi Jukov was commissioned
to find the ideal site for the testing ground.
The town of Baikonur was remote, in the end-
less steppes of Kazakhstan, yet thanks to its
name of Baikonur) in 1955, about 300 km
location close to the then still intact Aral Sea further north another project was realized  –
and its bustling ports accessible by rail and
namely the construction of a fake wooden
road, the location allowed for the easy ship- rocket model and launch pad to detract the
ment of building materials. Also, during the attention of foreign secret service agencies.
entire launch process, rockets would have to And indeed, on 21 August 1957, as a complete
stay above Soviet territory so their trajectories surprise to the world, the first R-7 was success-
could be monitored. fully launched, and on 4 October of that same
Border areas would not do. Parallel to the year, the R-7 catapulted the first "sputnik" sat-
construction of the base at Tyura-Tam (old ellite onto the orbit.
— 56 —

With the secret out at last, the name Cosmo-
drome was established and on 12 April 1961
Yuryi Gagarin blasted off from here to become
the first man to orbit the Earth in his space-
ship "Vostok". The flight lasted for 108 min. By
then, the space industry had attracted a great
workforce, so the town of Baikonur, having
grown into a city, was renamed Leninsk and
the rocket site was referred to as Baikonur.
There were not only moments of triumph
though. Prior to Gagarin's first journey to
space, a rocket exploded on the ground, and
over 100 victims perished. After the successful
journey in space of the first female cosmonaut
in June 1963, another rocket explosion took
place, again at the cost of human life.
In 1994, Russia re-launched its space pro-
gram at Baikonur. Baikonur is fully equipped
with facilities for launching both manned and
April, 2011
Destination
unmanned spacecraft. It supports several gen-
erations of Russian spacecraft: Soyuz, Proton,
Tsyklon, Dnepr, Zenit and Buran. During the
temporary lapse of the United States' Space
Shuttle program after the Columbia Disaster
in 2003 it played an essential role in operating
and resupplying of the International Space Sta-
tion (ISS) with Soyuz and Progress spacecraft.
At present, Russia has a rent agreement
with Kazakhstan allowing them to use the site
until 2050. It is managed jointly by the Russian
Federal Space Agency and the Russian Space
Forces. The shape of the area rented is an
ellipse, measuring 90 kilometers east to west,
by 85 kilometers north to south, with the cos-
modrome at the centre.
Thanks to the Russian space program, the
city and the cosmodrome are growing and
developing.
— 57 —
Ka za k h s t a n: A nc i e nt a nd P oe t i c
Baikonur’s Firsts
Many historic flights lifted off from Baikonur:
the first operational intercontinental ballistic
missile (ICBM); the first man-made satellite,
Sputnik 1, on October 4, 1957; the first space-
craft to travel close to the Moon, Luna 1, on
January 2, 1959; the first manned orbital flight
by Yuri Gagarin on April 12, 1961; and the
flight of the first woman in space, Valentina
Tereshkova, in 1963. 14 cosmonauts of 13 other
nations, such as Czechoslovakia, East Germany
and France, started their historic journeys from
here as well under the Interkosmos program. In
1960, a prototype R-16 ICBM exploded before
launch, killing over 100 people.
Wikipedia.org
For several years now it is possible to visit
Baikonur as a tourist and to explore the vast-
ness of the Kazakh steppes around the cos-
modrome which is a fantastic and memorable
experience for all adventurous travelers, not
only for those interested in the history of space
technology. Visitors can walk around the Bai-
konur city, and tour the cosmodrome and its
sights. At the world’s oldest and largest cos-
modrome the travelers can see all the Russian
rockets, all launching pads, all assembly build-
ing vehicles. Among the most popular land-
marks are the "Proton" launch complex, space
shuttle "Buran", Gagarin's launch site, the test
complex of the heavy transport rocket "Soyuz",
memorial house of Yuri Gagarin and visionary
Sergey Korolev, the launch complex "Zenit"
and much more.
http://www.orexca.com
 Destination Ka za k h s t a n: A nc i e nt a nd P oe t i c

Turkistan: The Archeological

Treasure
Turkistan – a sacred place, a place of wor-
ship and pilgrimage for Muslims, one of the
oldest cities in the world. It has a population
of 85,600 and is situated 160 km (100 miles)
north-west of Shymkent on the Trans-Aral Rail-
way between Kyzylorda to the north and Tash-
kent to the south.
The site of ancient settlement Turkistan is
an important archeological monument of the
urban culture of South Kazakhstan. The major
role this town played in the Late Middle Ages
in Kazakhstan is widely known. It was the cen-
ter of the economic and political development
of various states, a trade and cultural centre on
the junction of vast steppes and ancient agri-
cultural areas, the place of preaching activi-
ties of the Turkic Sufi Khodja Akhmed Yasawi,
the political centre of the Kazakh Statehood
and the "second Mecca" of the Moslem East.
Medieval Turkistan experienced a stormy his-
tory with periods of flourishing and decline.
This town absorbed cultural traditions of vari-
ous origins. In 2000, Turkistan celebrated its
1500th anniversary.
A huge amount of ancient monuments, more
than 800, remained there. Turkistan used to
be one of the most significant trade and polit- the 15th century. Many ancient monuments The ancient buildings of Yasi suggest the life-
ical centers of the whole Central Asian region are retained in the city; striking architecture style of people of the city. Turkistan as a city set
for many centuries. Until the 18th century, of the city surprisingly passed through a mil- on a trade route, certainly had a big advantage
Turkistan, or Yasi, as it used to be called, was lennium with practically unchanged appear- over other cities in the sense that it naturally
the capital of the Kazakh Khanate formed in ance. attracted labor, funds, advanced technology,

April, 2011 — 58 —

famous scientists and philosophers. Turkistan
was also a center of education: there were
large libraries in the city.
The humanist and preacher Ahmed Yassaui
founded a theological school there. When the
famous Sufi Hoja Ahmed Yassaui read a ser-
mon in the city Turkistan became quite well
known. In his honor a temple was built here – a
masterpiece of medieval architecture, mauso-
leum, consisting of a complex of palaces and
temples. Fine furnishings and interior decora-
tions of walls, roofs and ceilings will impress
anyone.
Even by modern standards, the building of
the mausoleum is considered very large (40
meters in height); it has several domes. The
central dome of the mausoleum, Kazanlak,
unifies more than 35 different rooms. The caul-
April, 2011
Destination
dron was a symbol of unity and hospitality for
the Turks. Therefore, special significance was
attached to its size and appearance.
Among historical places, Ordabasy natu-
ral boundary is particularly interesting. It
was recently awarded the status of a Historic
Reserve. It is here where formerly scattered
Kazakh tribes united, transcending all differ-
ences, to confront the powerful and danger-
ous invader, Dzungaria. Among other famous
places around Turkistan are Hanaka, the tomb
of the Kazakh khans Esimhana, Ablai Khan
Abulhairhana, the burial place of Kazybek, one
of the founders of the first set of Kazakh laws
"Zhety Zhargy".
http://www.visitkazakhstan.kz
http://www.natcom.unesco.kz
— 59 —
Ka za k h s t a n: A nc i e nt a nd P oe t i c
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