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presents March-April 11’ Newsletter
Gerry Oginski, Esq., Founder of the Lawyers Video Studio
Really Smart Lawyers Creating Video To Set Themselves Apart Online
Lawyers Video Studio
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A BUSY MONTH!
IN THE STUDIO
DJ BANOVITZ VIDEO SHOOT
Dateline: Denver, Colorado March, 2011 Iʼm on my way to Denver this evening to shoot video with a really smart personal injury attorney named D.J. Banovitz. This is my second attempt to get out to Colorado to shoot video with D.J. The ﬁrst attempt was one month ago where United airlines cancelled my ﬂight because of mechanical issues. That was nice of them. The were kind enough to reimburse me for my airfare but no more. They would not compensate me for my taxi to and from the airport or the lost income from my cancelled ﬂight. ofﬁce with him. Setting up was a breeze. Light stands, check. Softbox lights, check. Light bulbs, check. Extension cord, check. Video camera and memory cards, check. Tripod, check. Then I staged his ofﬁce. Staging is a term used to set the stage where youʼre shooting. Arrange the furniture, adjust any plants and background items. Check lighting, background and audio. Done. As with every attorney who shoots video with me, they are often nervous even after having practiced extensively. Think back to your ﬁrst jury trial or oral argument in front of a judge, or the ﬁrst time you went skiing or any activity that you did for the ﬁrst time. Nobody is born knowing how to shoot video. You must practice.
Ironically, my production assistant had taken an earlier ﬂight to Denver that day and he made it DJ Shooting in the conference room there without any problem. That presented a challenge. How to As we progressed shoot video without me being there, throughout the morning I saw a transformation that DJ even though my production assistant was there. The didnʼt yet recognize. It was the ability to convey answer was simple. information in a comfortable, easy manner using video. Sure there were stumbles and misﬁres. Everyone has My assistant, Jeff, set up all the equipment the next them, even me. Especially me. You just donʼt see all the morning and went through a few dry runs with D.J. They bloopers and outtakes, and thatʼs ok. Being a little called it a day after that and I rescheduled our video unpolished creates that ʻreal feelʼ that often comes off shoot. Iʼm really looking forward to going to Denver as better than someone whoʼs totally slick. Iʼve never been there before. Lunchtime arrived and after a nice lunch across the I keep telling my wife I want to take our family to street, we went back to work in his conference room. Itʼs Colorado or Utah for a ski vacation. The only problem is amazing how many different shooting angles you can that my wife doesnʼt ski. I have to convince her that achieve in one room. Simply by changing the lighting, thereʼs so much more to do besides ski. (If you have moving the furniture and using a different camera angle some great ideas, let me know!) allows you the ability to create an entirely new staging area. Your viewer has no idea itʼs the same room or that I know that DJ has been fully prepped and is raring to the video is shot on the go. Iʼll ﬁnish this post up on the way back to NY on same day. the red-eye. DJ had a great video shoot Post-Video shoot and Iʼm really glad I had a chance to get to know him I arrived at DJʼs ofﬁce at 8:15 a.m. and quickly and shoot video in the Mile learned that the equipment was not at his ofﬁce. High City known as Turns out he had it at home and was bringing it to the Denver, Colorado. Lawyers Video Studio
Rocky Mountains in the distance
The Lawyers Video Studio welcomes this month: Long Beach, California Estate Planning Attorney Laura Claveran Chicago, Illinois Patent Law attorney Rich Beem Pennsylvania Personal Injury Attorney Joe Hanyon
Where in the world is Gerry this month?
March has been very busy for me, and I’m really excited about that. (1) The month started in Cleveland Ohio where I participated in a great three-day seminar given by marketing guru Dan Kennedy. Want to talk about taking immediate action? At the end of each day I returned back to my hotel room and immediately shot 10 new videos addressing the exact things that I learned that day. (2) Two weeks later I lectured to really smart attorneys in Naples, Florida at Chris Munley’s legal marketing seminar called ATLAS Law Group. What was the topic? “How your law ﬁrm will become obsolete if
Legal Marketing Expert Spotlight
you do not use video to market your practice.” We also did s o m e t h i n g revolutionary and brand-new at this seminar. Want to learn what it was? Make sure you follow me on Facebook to learn the details. I’ll give you a hint: I literally rolled out the red carpet for attorneys who got to treat themselves to shoot a free video with me at the seminar. (3) Next up was a full day video shoot with long-time clients Greg Stokes and his law partner Neil Kopitsky in Atlanta, Georgia. (4) After that, we’re heading to Long Beach, California with our newest member of the Lawyers Video Studio, Laura Claveran. After that, expect to ﬁnd me in court in New York for some pre-trial conferences on my medical malpractice cases, and then you will ﬁnd me in Huntsville, Alabama with our Platinum member Charles Pitman.
Dave is located in Florida and helps lawyers market their law firms. He created a unique program called the Law Firm Marketing System that Delivers Success, Happiness and Financial Freedom. I am pleased to say that I have read Dave’s program cover to cover three times already. It is one of the best legal marketing programs I’ve seen yet. Lawyers who follow his 30 day fast start marketing program will only improve their level of marketing and leave their competitors far behind. When I started learning how to market my solo practice, I was skeptical of marketing people who could promise lots of things. Being a practice for 22 years, and being on my own for the last nine years as well as being a marketing student, I can honestly say that this program is amazing. Dave is not paying me to say this nor does he even know that I have reviewed his materials. There are very few legal marketers in the country that I regularly follow, and Dave is one of those few. His blog posts and video topics are right on point and you would do well to start following what he talks about. If you have an opportunity to get his program, I strongly recommend it. To contact Dave for more information about his legal marketing program, you can reach him at 888-692-5531 and on the web at www.rainmakerlawyer.com. If you do call him, tell him I said “Hi!”
Lawyers Video Studio
(5) After shooting video with my good friends Greg and Neil, my team and I headed to downtown Atlanta for Ken Hardisonʼs legal marketing seminar. It was two days ﬁlled with tons of useful content and information that made going an educational blast. For the second time ever, we again rolled out the red carpet and encouraged lawyers to not only see what we do but also to experience it ﬁrsthand and to try out video for themselves. Many of the attorneys tried it and loved it. You can see some of their photos in this newsletter. (6) Next week you can ﬁnd me in Virginia at Ben Glassʼ Great Legal Marketing superconference where Dan Kennedy will be headlining the event. If you want to learn how you can join these really smart lawyers and create an entire video library for you and you think youʼre a good ﬁt for us, I encourage you to contact my production manager to set up your free phone consultation. Email: firstname.lastname@example.org or by phone, 1800-320-4314. I look forward to your call. LawyersVideoStudio.com!
BANOVITZ VIDEO SHOOT
“WE HAVE A WINNER!”
Dr. Ted Greve, a personal injury trial lawyer who practices in both North Carolina and South Carolina has won the grand prize in the Lawyers Video Studio give-away at the ATLAS legal marketing seminar in Naples, Florida. “Dr. Ted” is a former chiropractor who handles all types of negligence cases. I learned that he has a unique viewpoint; heʼs treated many patients with neck and back injuries from accidents. I donʼt know of any other lawyers who can make the same claim. Why does that uniquely qualify him to handle car accident cases? He understands very clearly his clientsʼ back and neck injuries. Having a background in Chiropractic allows him to understand clientsʼ injuries and disabilities, not just from a lawyerʼs standpoint, but also from someone who used to treat those injuries as well. “Dr. Ted,” as he is known in his community, was the grand winner of a mini-video shoot in the Lawyers Video Studio. At the time he won, he was wearing a burgundy t-shirt and bluejeans and I suggested he change in order to shoot some video. He readily agreed. As you know, the most important part of my video program is my mastermind call. During that call, I take you through all the content that you need to create in order to craft 50 topics to talk about. Our lunch break was the perfect time for our mini-
mastermind discussion, since the exhibit hall emptied out and was nice and quiet. Ted was to create ﬁve videos that would be edited, approved and uploaded to the major video sharing sites. In addition, he also won a custom video channel where his ﬁve new Lawyers Video Studio videos will reside. BEHIND THE CAMERA On the camera today was my production partner, Harry Brockman, a very capable and experienced broadcast expert. Behind the scenes was our secret weapon; Scott Pruitt, a powerful producer with a long history of producing some well-known infomercials, TV spots and video. Todayʼs video producer was none other than myself. Our video shooting time was estimated to be about 30 minutes. If you were following our progress on Facebook, youʼd have noticed our brand new custom embroidered, producerʼs chair. It looks really cool. Itʼs a natural ﬁnished wood chair with royal blue canvas seating and yellow lettering on the seatback. Youʼd also have seen our newly designed logo and the largest picture of me on a banner Iʼve ever seen. (Harry said heʼs also going to make a 10ʼ gigantic life-size cutout of me, but I couldnʼt tell if he was kidding. Scott suggested we make a 35ʼ banner that we could drape from the top of the hotel and let it hang down to the ground. Thatʼs downright freaky.) After our mini-mastermind session I began to explain to Dr. Ted my philosophy of creating video. At ﬁrst, he was hesitant to try it since he was used to shooting TV ads that
Continued on p. 5
Lawyers Video Studio
PILMMA-Legal Marketing Seminar Dateline: Atlanta, Georgia
April 1-2, 2011 There are lawyers everywhere. Over a hundred of them. In one place. Theyʼre personal injury lawyers looking to stay on the cutting edge of technology that will keep them relevant and ahead of the curve. I have to congratulate fellow Personal Injury trial lawyer Ken Hardison for putting together a great group of speakers this year. From social media whiz Cindy Speaker to the Celebrity branding expert Nick Nanton to Ken Hardison himself, to trial lawyer Howard Spiva and Avvo marketing director Conrad Saam, lawyers who descended upon the Atlanta Sheraton this past weekend learned a ton of marketing stuff that will keep them occupied for the next year. Guaranteed. What the heck was I doing there, you ask? You donʼt ﬁnd many medical malpractice lawyers going to a personal injury marketing seminar. Thatʼs precisely why I went. I also went for another reason. I was exhibiting my
mini lawyers video studio at the seminar. What is the mini lawyers video studio, you ask? Iʼm glad you asked. I treated every lawyer there to a free video to market their law ﬁrm. Each attorney received a mini coaching session with me to create compelling content that their online viewers needs to know. It was fascinating working with so many attorneys from across the country. This was the second time I had agreed to do this. The last time was in Naples, Florida when I spoke at Chris Munleyʼs ATLAS legal marketing seminar earlier this month. All the lawyers who participated and treated themselves to a free video were automatically entered to win a mini video shoot of 5 free videos and a custom video channel. The winner in Naples was North Carolina & South Carolina personal injury attorney Ted Greve. We had a great mini mastermind session before shooting. It gave Ted an exclusive insight into what I do for the lawyers who join my video success program. Iʼm writing this before learning of the winner of the PILMMA video grand prize.
DR. TED GREVE WINNER!
continued from p.4 were totally different; which is why our video program works. THE FIRST VIDEO The ﬁrst video was the most difﬁcult one, for two reasons. First, we were doing this on the ﬂy. Ted did not have any time to prepare and practice. When lawyers join my Total Online Video Success program they have two to three weeks to prepare their content after our mastermind call. During that time they must practice over and over again. The reason is obvious. The more they have practiced, the more comfortable and conﬁdent they are at the time of their video shoot. Guaranteed. The second reason is that getting onto video the ﬁrst time is awkward. Itʼs unnatural to stare into the lens of a video camera and pretend itʼs your prospective client. Tedʼs second video was better. He was learning what I was teaching him. The third was remarkably better. By the time
Dr. Ted started his fourth video, he was in the groove and had a lot of momentum. His ﬁfth video was perfect and he locked in his content simply and concisely. I saw he was visibly relieved when we came to a successful conclusion. Yet I could also see he was hungry for more. He gets it. He understands the power of video and I canʼt wait to hear what he has to say when he sees his new videos. Dr. Ted is going to get an email from us shortly letting him know that his ﬁve videos have been edited, approved and uploaded and heʼll be able to ﬁnd them on YouTube as well as his custom video channel. At the end of our video shoot, Ted pulled me aside and conﬁded in me that before coming to the ATLAS seminar he was really looking forward to hearing me talk about the importance of video marketing for lawyers. He said he was really energized and excited when he learned he was the big winner of our video drawing. Well Ted, congratulations on winning and welcome to our family in the Lawyers Video Studio!
Lawyers Video Studio
REFER AN ATTORNEY, GET A CHECK IN THE MAIL.
It’s pretty simple really. Refer an attorney who signs up with any one of our total online video success programs and you receive a hefty bonus incentive for doing so. How much is the bonus?
What do these attorneys have in common?
Mike Serres, Mike Pyrros, Steve Gacovino, Ed Lake, Jack Carney-DeBord, John Burns, Richard Habiger, Greg Stokes, Neil Kopitsky, Andy Siegel, Sean Coonerty, Brent Adams, Troy Rosasco, Bill Turley, Chris Redmond, Craig Rosasco, DJ Banovitz, Stephen Hamilton, Joe Hanyon, Laura Claveran, Rich Beem.
They’re all really smart attorneys who recognize how important video is to market their law ﬁrms using the only video producer who is also a seasoned trial attorney.
If you want to learn how you can join these really smart lawyers and you think youʼre a good ﬁt for us, I encourage you to contact my production manager to set up your free phone consultation. Email: email@example.com or by phone, 1800-320-4314. I look forward to your call.
How do you take advantage of this? Simple. Make sure to tell the attorney that you refer to mention your name and send me an email conﬁrming your referral: Gerry@lawyersvideostudio.com. In the future we will have an affiliate program set up for you to have your own link.
From: Lawyers Video Studio 25 Great Neck Rd., Ste. 4 Great Neck, NY 11021
In next month’s newsletter
• More really smart law ﬁrms shooting video in the Lawyers Video Studio • The Hamilton Video Shoot • PILMMA seminar details Lawyers Video Studio
LAWYERS VIDEO STUDIO
LawyersVideoStudio.com! 1-800-320-4314 Gerry@lawyersvideostudio.com
Pick up the phone 1-800-320-4314 and call me now! 1-800-320-4314