Case study: The business of assisted GPS and how Nokia is becoming the key player in this market Prepared for: Prof. M. Eng. Zaheedul Islam 051611045 ETE-451.1 . Abdul Awal Prepared by: Md. Dr.

. we get the time of transit. A-GPS system is commonly used in mobile phones to provide real time navigation services. The standalone GPS system is susceptible to atmospheric conditions and multipath errors which tend to prolong the time to first fix. In this principle a satellite is considered to be at the center of a sphere and the mathematical treatment of three such spheres/satellites gives the intersections of the spheres which are used to determine the coordinates. A-GPS offers a solution to this problem with an architecture that makes use of data connectivity to an Assistance server located at a place with strong signal connectivity with the satellites. The Global Positioning System works on the principle of trilateration to determine the coordinates of a point on earth. By including one more sphere/satellite in the analysis the point can be located more precisely. y The assistance server may transmit orbital parameters and atomic time information to the mobile phone via the network. This is not appropriate for real time navigation and emergency applications. Assuming the packet traveled at the speed of light. The A-GPS system relies upon an assistance server to accurately resolve the location of a device. The distance between the point on earth and the satellite is computed by transmitting a packet of data tagged with the sent time and by subtracting this from the time the packet was received. There are two possibilities here. The GPS receiver in the mobile phone correlates this data with the fragmentary data received directly from the satellites thereby increasing its sensitivity and resulting in a quicker time to first fix. we can estimate the distance of the satellite which serves as the radius of the sphere.Assisted GPS : Assisted GPS is an improved version of conventional GPS and it has revolutionized mobile navigation systems across the globe.

doing position calculations in network servers makes A-GPS impractical for applications like continuous navigation. The information can be in the form of time aiding (to narrow the search range of GPS signals). For example. in which location is computed and displayed locally on the handset. In most A-GPS systems. not many base stations can locate the handset. in rural and suburban areas. A multimodal location technology typically offers the following: (a) Enhanced sensitivity. While this technique provides the superior coverage needed for applications such as E-911.y The mobile phone with limited processing capabilities can delegate the processing function to the more sophisticated assistance server by sending the weak fragmentary data to the processing server that has good satellite signal and receive the position information from the server through the network. including those where precise time is not available in the network. The aiding information from the network augments the ambient GPS signals. in dense areas and inside buildings. not at the receiver. the user¶s location is calculated on the network. standalone positioning mode. Conversely. GPS receivers do not detect enough satellites. the user¶s position is calculated using information provided by the network. [1] Assisted GPS Although individually inadequate in providing a real-world commercial location solution. network assistance is required to calculate a position. network and GPS solutions actually complement one another rather than competing against each other. First. ranging from a standalone mode through various aided modes to determine a position based on the application and signal strength environment. resulting in better location fixes in environments such as urban canyons and inside buildings. This approach would optimize the use of airtime and flexibility depending on the situation. it has two disadvantages. signals are collected at the receiver and sent to the network server where a location is calculated using network provided aiding information. In addition. which requires position updates once per second since data traffic would be excessive and loss of network connectivity will cause consumer frustration. but the wireless handset can detect two or more base stations. A-GPS is a feasible option to provide navigational services in an urban environment with tall buildings and high radio interference. Second. creating potential privacy issues for consumers. On the flipside the service provider will charge the subscriber for network data traffic using GPRS/3G. making it useless in areas where no aiding information is available. approximate location information or GPS ephemeris data. but a GPS receiver can often see four or more satellites. This might include areas with no cellular coverage or even areas without compatible aiding servers in roaming environments. One possible approach proposed by GPS researchers is to have a multimode location technology which would allow a GPS receiver to intelligently switch between different modes. A-GPS provides a user with the ability to obtain a location in places where standalone GPS may not work. This method utilizes no assistance information from a server or a network and no wireless network connectivity is required. it is . As a result. A typical multimodal platform is designed to work with any underlying network protocols. In these circumstances.

(d) Network-centric. This mode extends GPS availability and is used in some E-911 implementations.America) offers carriers the flexibility and scalability they need to offer a wide range of LBS with minimal network impact. location technology must move beyond network resource-intensive applications such as A-GPS. This is a flexible solution for many types of handheld devices where no aiding server is available. As carriers implement a range of location based services. (b) Network connected.g. which can provide location sensitive content and services such as mapping information or location of closest gas station. whereby location is computed on the handset and sent to a sever. aided positioning mode. network-aided positioning mode. The multimode location technology which has been pioneered by SiRF (GPS chipset company based out of San Jose. N. . based on information collected at the handset and the aiding information received from the wireless network or other sources. This mode improves time to first fix and receiver sensitivity and is a reliable solution for highpriority location assistance applications. high sensitivity autonomous positioning mode.ideal for applications that require continuous or frequent position data in the handset where wireless network connectivity is not available or needed by the user (e. (c) Mobile centric. in which location is computed at the handset utilizing aiding information from the wireless network or other sources. in which location computation is calculated completely by the server. to protect the privacy).

almanac. Figure 1 Block Diagram of a typical DSP based GPS processing system At the request of either an external application. Each of the messages between the handset and the location server is small (50-100 bytes). including Doppler predictions. ephemeris and/or satellite trajectory data to the handset. thus eliminating potential self-interference. the server sends information on satellites in view at the handset¶s approximate location. The conventional tracking loops are replaced by snapshot memory and fast convolution processing. This represents a significant reduction in required communications bandwidth when compared to delivering differential corrections. Figure 1 Block Diagram of a typical DSP based GPS processing system In the system described in Figure 1. along with other statistical information. received data is down-converted to a suitably low (~ 2MHz) . This snapshot approach allows the handset to gather GPS data when it is not transmitting. the DSP processes the data and returns the pseudorange measurements to the server. After a snapshot of GPS satellite RF data has been stored in the handset memory. or the handset user.Handset Architecture Figure 1 is a typical ³handset view´ of a network assisted GPS system.

a stand-alone program for Microsoft Windows. According to one of its creators (Lars Rasmussen). SymbianOS. CDMA. iPhone OS. Mac OS X. including showing polar areas. that powers many map-based services. increased sensitivity. higher accuracy. large-scale adoption of this approach is beginning to happen in Japan where conventional GPS fails to perform in urban canyons like Tokyo. TDMA. and Google's own Android OS which offers more globe-viewing features. cost-effective. Attempts are being made to ensure that this technology is supported on a multitude of wireless networks deployed worldwide such as GSM. Successful compliance of the E-911 mandate by the end of 2004 will give more tooth to these advancements especially in United States. Unlike continuously tracking hardware correlator-based receivers. free (for non-commercial use). Google Maps uses the Mercator projection. This data is then operated upon using a programmable DSP IC. or public transport and an urban business locator for numerous countries around the world. It offers street maps. Linux. The benefits of Assisted GPS approach include maximum availability. resulting in reduced accuracy. including the Google Maps website. . Apart from United States. this snapshot processing technique is not subject to the fluctuating levels and changing nature of the signal environment. User experience and economics of incorporating this approach in a client/server environment will eventually drive this technology. Google Ride Finder. A related product is Google Earth. GPS receiving system that provides first fixes in a few seconds from a cold start. This server-aided GPS approach has been pioneered by Snaptrack (The company is now a part of Qualcomm) and improved upon conventional GPS performance by sharing processing and database functions between the mobile GPS receiver/processor (client) and a remote infrastructure (the server and reference network). low-power. Summary Both network and standalone GPS location technologies have inherent weaknesses. Google Transit. Google Maps is "a way of organizing the world's information geographically". a route planner for traveling by foot. Assisted GPS utilizes the complimentary nature of both approaches to overcome situational weaknesses experienced by either network or GPS approaches working alone. 3G etc. lower complexity and a rapid time-to-first-fix. [2] Google maps: Google Maps (for a time named Google Local) is a basic web mapping service application and technology provided by Google. so it cannot show areas around the poles. digitized and stored in a buffer memory. The result is a highly sensitive.intermediate frequency. and maps embedded on third-party websites via the Google Maps API. decreased availability and higher implementation costs. even when conventional GPS is unworkable or unreliable. car.

intended to run on any Java-based phone or mobile device. On November 28. As of December 15. The software then looks up the location of the cell site using a database of known wireless networks and cell sites. It introduced a GPS-like location service that does not require a GPS receiver.0 was released. 2008. The Cell-site location method is used by triangulating the different signal strengths from different cell transmiters and then using their location property (retrieved from the online cell site database) to aid My Location in determining the user's current location. Wireless network location method is calculated by discovering the nearby WiFi hotspots and using their location property (retrieved from the online WiFi database. if it is available. for example the Sony Ericsson K800i Palm OS (Centro and newer) . this service is available for the following platforms: Android iPhone OS (iPhone/iPod Touch) Windows Mobile Nokia/Symbian (S60 3rd edition only) Symbian OS (UIQ v3) BlackBerry Phones with Java-Platform (MIDP 2.0 and up). The "my location" feature works by utilizing the GPS location of the mobile device. Many of the web-based site's features are provided in the application. The order in which these take precedence is: GPS-based services WLAN-based / WiFi-based services Cell transmitter-based services The software plots the streets in blue that are available with a yellow icon and a green circle around the estimated range of the cell site based on the transmitter's rated power (among other variables).Google Maps for Mobile In 2006. Google Maps for Mobile 2. This information is supplemented by the software determining the nearest wireless networks and cell sites. The estimate is refined using the strength of the cell phone signal to estimate how close to the cell site the mobile device is. Google introduced a Java application called Google Maps for Mobile. in the same way as the cell site database) to further discover the user's location. 2007.

Google Maps Navigation was released in conjunction with Google Android OS 2. 2009. Comparable services Bing Maps ± Microsoft's mapping service with road maps and aerial/satellite imagery TerraServer-USA ± public domain (older than five years) satellite imagery via Microsoft servers Bing Maps for Enterprise .0 Eclair on the Motorola Droid.Palm webOS (Palm Pre and Palm Pixi) On November 4. geocoding. editable map of the world Ovi Maps ± a service offered by Nokia that allows synchronizing with user's mobile phones Pictometry ± a birdseye imagery provider which can be integrated into all mapping programs Seat Pagine Gialle ± an Italian competitor offering detailed satellite pictures of Italian territories and navigable street level panoramas of Rome (similar to Street View) Terralink International ViaMichelin Yahoo! Maps[3] Ovi maps: Ovi Maps (Ovi meaning "a door" in Finnish) is a free mapping product and service by Nokia for its mobile phones and smartphone multimedia devices. Ovi Maps includes voice guided navigation for both pedestrians and drivers for 74 countries in 46 different languages and there are maps for over 180 countries giving you the largest global coverage. traffic reports. .formerly Microsoft Virtual Earth deCarta . adding voice commands. The initial release is limited to the United States.Drill Down Server . Géoportail ± a French rival offering detailed aerial photographs of French territories MapQuest Multimap. routing and reverse geocoding OpenStreetMap ± a royalty free. and street view support. iPhone APIs for mapping.web services platform offers AJAX. Flash.

Nokia Maps was expanded later. Features: The latest version of Ovi Maps includes:           Driving and walking turn-by-turn directions in 74 countries Real-time traffic information in 10 countries Maps for 180 total countries around the globe Support for 46 different languages Text-to-speech notifications 6. to build further on their smart2go mapping application.Maps is part of the Ovi brand of Nokia's Internet based online services. Nokia Ovi Maps have currently 27 million users. Nokia 5230. Nokia will add more smartphones to the compatible devices list. Ovi Maps provides offline maps which have the advantage of not requiring an active data connection or even network coverage on the handset. digital map supplier NAVTEQ Corp. Illinois based. later renamed Nokia Maps and now Ovi Maps.000 3D points of interest Third-party content such as ViaMichelin and Lonely Planet Location-aware social networking Maps can be preloaded Weather service[4] . Nokia 6730 classic. Nokia 6710 Navigator.Inception The Nokia Maps product Smart2Go. E55.but it is unclear if phones prior to S60v3 FP2 phones without internal GPS will ever be included. By the end of 2011 the market is expected to be getting toward 200 million.03) that allowed free turnby-turn navigation for the following cellphones (as of January 31. when Nokia acquired Chicago. which is expected to double. 2010): Nokia X6. Nokia has over 84 million GPS-enabled devices in the market[citation needed]. Nokia 5800 Navigation Edition. E72. Nokia 5800 Xpressmusic. initially came into existence after Nokia made the smart2go application free to download when it acquired the German route planning software company Gate5 in August 2006. Nokia N97 mini. E52. On January 22 2010. Nokia released a new version of Ovi Maps (v3. Nokia has established one of the largest audiences for mobile location-based services.

as well as detailed maps for more than 180 countries. in 46 languages.The new version of Ovi Maps includes high-end car and pedestrian navigation features. Unlike the legacy car navigation manufacturers. Canalys also estimated in 2009 that the installed base of smartphones with integrated GPS was 163 million units worldwide. we can now put a complete navigation system in the palm of your . The move is also in line with Nokia's vision that the next wave of growth will be centered onthe location-aware. Vice President Automotive and Vehicle ICT at Gartner. the number of people worldwide using GPS navigation on their mobile phones was approximately 27 million at the end of 2009. content and services. "Why have multiple devices that work that work in only one country or region? Put it all together. "Nokia is the only company with a mobile navigation service for both drivers and pedestrians that works across the world. of which Nokia accounted for more than half (51%) having shipped cumulatively 83 million GPS devices. With this announcement Nokia potentially grows the size of this installed user base to about 50 million by enabling smartphone owners. we don't make you buy maps for different countries or regions even if you're only visiting for a few days. and traffic information for more than 10 countries. social internet -. "Such offerings will accelerate mass market adoption for navigation solutions and shift innovation focus to location-based services that go beyond traditional routing benefits. make it global and you almost double the potential size of the mobile navigation market . navigation and location-based services. This is part of Nokia's strategy to lead the market in mobile maps. make it free. with all the high-end functionality and features that people now expect." said Thilo Koslowski. According to research firm Canalys. For Nokia." explained Anssi Vanjoki. "This is a game changing move. By leveraging our NAVTEQ acquisition. such as turn-by-turn voice guidance for 74 countries. Nokia. We offer both navigation and maps free of charge. and our context sensitive service the 'where' people are doing things becomes as important as the 'what' they are doing. with compatible devices and devices that will be made compatible shortly to activate free drive and walk navigationthrough a simple download of the new Ovi Maps.Why and how Nokia made it possible? This move has the potential to nearly double the size of the current mobile navigation market. Nokia will further grow this base as it quickly adds more smartphones to the compatible devices list. Executive Vice President. removing the costs associated with navigation for drivers and pedestrians allows the company to quickly activate a massive user base to which it can offer new location features." "The large-scale availability of free-of-charge mobile phone navigation offerings using highquality map data will be a game changer for the navigation industry.

" continued Anssi Vanjoki."[5] Money flow diagram of AGPS(in the context of BD: both ways Nokia Bd Govt.hand.and at no extra cost. Rajuk Private Companies both ways both ways permanent and temporary employees . wherever in the world you are. whenever you need it . The aim of the new Ovi Maps is to enable us to do the same for navigation. "By adding cameras at no extra cost to our phones we quickly became the biggest camera manufacturer in the world.

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