Student name Student ID Course Lecturer Submission Date

: Mohammad Mahidul Islam : 100212-79 : MBA TERM (ii) : Richard Small : 02-03-2011

trade complaint seeking to block U. and the absence of high streets to open stores. fashion accessories and jewellery. . Many of the company¶s products utilize the signature gray Damier and Monogram Canvas materials. The case portrays a subtle situation in international marketing -.  LV the world¶s largest luxury-goods maker. filed a U. 1821February 27.  LV has been going through some major challenges as they try to establish their brand image in ASIA.S. It is a division of the French holding company. All of the company¶s products utilize the eponymous LV initials. imports from China of handbags. both of which were first used in the late 19th century. The company manufactures and markets luxury leather goods. or the expansion of Louis Vuitton into India. BACKGROUND: The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company. These are some LOUIS VUITTON business issues  Regarding their distribution network. 1892). as a Malletier during the second half of the nineteenth century.  Louis Vuitton doesn't have any authorized street resellers. luggage and other accessories that copy the Louis Vuitton look. Louis Vuitton has a tremendous competitive advantage. the lack of media to build its brand. headquartered in Paris.the marketing of a high-end brand into a low-income nation. The company is named after its founder Louis Vuitton (August 4.PROJECT PROPOSAL TITLE: LOUIS VUITTON AIM OF THE PROJECT: To understand the the marketing challenge faced by the LOUIS VUITTON the no 1 luxury brand in the world. LVMH Louis Vuitton Moët Hennessy S.A. such as the challenge of identifying potential customers. This luxury good marketer faced practical problems in India. OBJECTIVE: To investigate the LOUIS VUITTON (fashion & leather) business issues. France. But rapidly increase similar competitive brand LV faced big marketing challenges to keep their brand no 1 position.S. who designed and manufactured luggage.

Problems Fashion magazines. I have also been able to gain extensive insight into the company by reviewing the Annual accounts. Previous exprience.Websites 2 Week 3. Ironically. Key Business journals. In addition. Louis Vuitton's signature leather goods are considered a status symbol around the globe and are highly regarded in the fashion world.Question and Books.The company only markets its product through its own stores throughout the world.Outlines Publication. issues. with just over 1% of all items branded with the Vuitton logo not counterfeit. which allows it to control product quality and pricing. Finalized topics. the company added a single online retailer to sell some of its products (along with some of its sister companies such as Christian Dior).Comany visit 5 Week .Newspaper. Research techniques Own view. Louis Vuitton has become the most counterfeited brand in fashion history. TIME OF WORK NO. One hundred and fifty years after its eponymous founder began creating and selling trunks in Paris. fashion magazines and LV website. Business journals. Subject Task Sources of Dependency Duration 1. Data gathering techoniques. Websites. 3 Week 4. Think about topic Books.. journals.Problems. Company document 4 Week 5. research question Find business issues. the design was created in 1896 by Vuitton's son Georges and was intended to prevent counterfeiting. METHOLODEGY: The majority of my research for this project has been secondary and has been through reading various articles.Websites 1 Week 2. and to prevent counterfeit products entering its distribution channels. Fashion magazines. The company's iconic Monogram Canvas design can be considered the first designer label in contemporary history.Website.Journals.

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